Podcasts about flowerbx

FLOWERBX founder, Whitney Hawkings reveals the travel secrets she's discovered with Tanya this week. Whitney comes with many specific places to visit, including hidden gems in the streets of Paris, her favourite restaurant in the world which is closer than you might think and where she had a simple tomato pasta that she declares to be the best meal she's ever had. She also shares poignant memories of rediscovering destinations through her children's eyes and the place that reminded her of Jurassic Park.Don't forget to follow @travelsecretsthepodcast and remember, you can watch all of our episodes on YouTube.PLACES MENTIONEDParis, FranceTuileries GardenCafé de FloreBrasserie LippL'Ami LouisLe Grand ColbertMasai MaraSaxon Hotel, Johannesburg River CafePositano, ItalyLe SirenuseShanghai, China The Beverly Hills HotelRio de Janeiro, Brazil Hosted on Acast. See acast.com/privacy for more information.

We're wrapping up (heh) this year's gift guides with ideas for siblings, kids, aunts and uncles, colleagues, and the randos in your life you wanna treat extra nice. Have holiday-shopping thoughts of your own you *need* to share? Join our shiny new Geneva and spread that intel!    For all our ideas, check out the archive of gift guides past—and keep those VMs and DMs coming at 833-632-5463 and @athingortwohq!   A quick thanks to our sponsors: Explore our favorite MoMA Design Store finds—a one-stop shop! Give your hair TLC with Nutrafol. Take $15 off your first month's subscription with the code ATHINGORTWO. YAY.   Sisters!   For my sister and me because we both had/are having babies this year, and we are culturally christian literally only for the christmas cheer. Baby's first christmas holiday ornaments that aren't absolutely dreadful. So much cheesy stuff, doesn't have to be baby themed but looking for a cool way to commemorate. Custom porcelain charms from OKS FoxBlossomCo custom bent-wire ornament  Lizzie Fortunato Alphabet Soup charms  Celina Mancurti monogrammed Christmas stockings or one-of-a-kind ones from Pyschic Outlaw   Step-sister; 18 and just got engaged. Likes to hunt. We are quite different. Ranger Station perfumes Yeti something! Various of the tumblers are customizable. Camber sweatshirt Vuori Beis weekender Flannery Beef   My sister who is a palliative care nurse with a broadway and true crime obsession Antipast compression socks Bonnie and Neil wave bath mat TodayTix gift card Broadway Dance Center classes Salty Seattle Crocchi croissant-shaped gnocchi Tickets to True Crime: The Musical at The Players Theatre in NYC Brothers!   25-year-old brother, aspirational and practicing writer/actor/director, v into self-improvement (Tim Ferriss vibes), not into receiving gifts, would rather just buy what he wants when he wants, the curveball is he did say I could make him some art or buy him some art as apartment decor. Artwise signed posters and lithographs Art from Kneeland Co. Louisiana Museum of Modern Art posters and prints Get Your Shit Together by David Shrigley Martin Scorsese MasterClass   Early 20s brothers who still live at home. A24 99 Movie Crosswords Rap Capital by Joe Coscarelli Solid Wiggles, which now ships on Gold Belly Athletic Greens Dohm white noise machine Anyday microwave cookware   Sons! 25 year old son who buys the nicer things because they last, but who is also a minimalist. Something from Labour & Wait or Puebco Ettitude sheets.  Toyo toolbox Bottega Veneta moneyclip   Kids and Teens!   5-year-old who bounces off the walls and loves telling stories and recapping movies. Hugimal weighted stuffed animal Haba doorway puppet theater or Wonder & Wise by Asweets playhouse Cosmic Kids Yoga subscription  P.S.- We Made This: Super Fun Crafts That Grow Smarter + Happier Kids! by Erica Domesek Little Passports Kidamento camera Lego MiniFigs    4-year-old who loves twirly dresses but mom's aesthetic is minimalist Brooklyn hipster. Unwind Studio needlepoint kit for kids Kazoo magazine subscription OLODesigns costumes All Small Co dress section (see: kiwi puff tutu dress and Lisa Says Gah x All Small Co puff sleeve dress)  La Réunion custom azure patchwork dress  Primary cozy plaid dress or tutu dress Follies playhouses: Casa Azul set, The Bauhaus set, and Canvas set   13year old girl who claims she discovered preppy fashion and also loves hair product Vintage Ralph Lauren shirts—use search terms Y2K, cropped Used copy of The Official Preppy Handbook Monogrammable mini backpack from Paravel Rose and Co candle makers  Pattern mist spray bottle + microfiber hair towel Shop Milk Teeth barrettes Chunks hair accessories Some TikTok-adjacent cooking things: DIY fortune cookie kit, The Dough Club mochi pancake and waffle mix, Takashi Murakami flower pancake pan Lumber Club Marfa stool   Aunts and Uncles!   A generous aunt whose language is giving other people gifts, but hard to buy for herself. She's a real estate agent, into some woo-y self-help stuff, and buys anything she needs right away. Have tried gift certificates for experiential things, but she's a busy lady and these often don't get redeemed. An easy-to-redeem gift card for food that's good for entertaining that comes to her. In NYC: Stocked by 3 Owls gift card. In LA: Lady & Larder. Nationwide: Beauty & the Board. Cultish by Amanda Montell  A flower subscription from Flowerbx or BloomsyBox Moon Lists workbook / guided journal Amiacalva tote or monogrammed Clare V Tropezienne.  Fancy, pretty makeup like Dries Van Noten lipstick or perfume discovery set or Hermès lipstick or blush brush.    Colleagues!   Beloved senior colleague retiring: works in a museum, fun dog, rocks a funky necklace.  Lux Eros personalized pet bowl Kikkerland wooden ball launcher Ameico candle stacks Roxanne Assoulin necklace Susan Alexandra dog collar or leash Saint Olio aromatic dog refresher   Coworkers/direct reports - ideally one idea for all. We are remote so a digital gift is ideal.  A Thing or Two Secret Menu subscription Substack subscription: To give a gift subscription, go to the homepage of the publication you'd like to give, then add “/gift” to the end of the URL. Libro.fm subscription Gjusta Goods herbed salt and Burlap & Barrel Zanzibar black peppercorns and Graza olive oil Allie's banana bread  Good-looking games like Wingspan, Azul, Lacorsa Grand Prix, and Casa Lopez Playing Cards.    My boss - owns a company that runs farmer markets. I've been with the company since may. He is currently starting a farm (he has been a farmer before). I am honestly not sure if he is a Christmas guy. He doesn't seem jazzed about it, idk. I know he cares enormously about sustainability, our food system, etc. but is also a business man. I have literally zero ideas for him. The additional piece is that we should get him a gift as a group (we are a pretty small team) but should I also get him a sep gift? No, right? Agh. I assume he's in his mid to late 40s. White. He has small kids that I haven't met. Chocolate! ℅ Fossa, andSons Chocolatiers, and JST Chocolate  Alec's Ice Cream Séka Hills olive oil An Illustrated Catalog of American Fruits and Nuts Flamingo Estate 9-pound bag of manure  Donation to Black Farmer Fund paired with We Are Each Other's Harvest: Celebrating African American Farmers, Land, and Legacy by Natalie Baszile Donation to Indigenous Food and Agriculture Initiative at University of Arkansas   Friends!   Best friend (36 female) loves wine and who my 5 yo thinks has chosen being an aunt as her career.  Josephinen glasses Special bottle from Walker Wines or Winebid Cote wine club (also has a gift box option) 99 Bottles: A Black Sheep's Guide to Life-Changing Wines by André Hueston Mack An American in Provence: Art, Life and Photography by Jamie Beck   Female friend. Preppy/classic style. Likes fancy crafts (i.e., embroidery). Vegan. ~$40 The LL Bean tote with an in joke, catchphrase, embroidered Loop Canvas needlepionts StirCrazyCrafterUK embroidery journal kit Blockshop original block-printing kit Vintage napkins with her initial or monogram on Etsy/eBay Typology tinted lip oil Donation to animal sanctuary, like Farm Sactuary: “adopt” a goat named Jennifer or a donkey named Albert! Brutus Bakeshop goodies   One of my best friends who has two boys under 4, is writing a thesis on how policing was formed out of military-imperialist activities, and is a great chef and baker (vegetarian and gluten-free). She did all our friends' wedding hair and makeup (me included) and took us to the Usher residency in Vegas for her 36th birthday. Lastly, and most importantly, her family is very wealthy (and generous - they have taken me on MANY incredible once-in-a-lifetime trips). Lastly, she is a BIG SHOPPER but still hunts for a deal. If you're wondering, I have already given her a custom Katie Kimmel pet vase. Vintage Usher tee Tani Greenspan custom matchbook print  The Last Course by Claudia Flemming (and Melissa Clark) + her new book Delectable (with Catherine Young) Chava studio shirt or a gift cert  Alepel custom shoes or cardholder  Memor phone case or vase. They also sell jibbitz…er, shoe charms. Arcana Books gift certificate Hermès passport holder   Recovering cool girl that doesn't want any more vinyl, just something useless + gorge.  Somthings2021 vase or candlestick Escentric Molecules gift set Casa Veronica wall hook or candle holder Isabel Halley wine cups Siafu Home beaded water carafe Molly J. CBD gummies advent calendar Kiosk48th advent calendar   Everyone Else! Brother's girlfriend who loves to read, has 2 cats, hates clutter, and many food allergies. Coway air purifier Evvie Drake Starts Over by Linda Holmes  Craighill perch bookmark Cat ruff collar Meyou Paris cat scratching post or bed A donation to a local cat rescue organization   Gymnastics moms who plan trips, organize fundraisers and figure out carpool. A bottle of something fun and a little surprising: Pipeno red ( with Papaya Reusables paper towels?),Forthave Spirits Red Aperitivo, non-alcoholic De Soi or Non or Proxies Stationery / office-supply grab bags with finds from Yoseka Stationery, St. Louis Art Supply, or your local art store Cheerie Lane kitchen gift set   Millennial who loves gardening and just started a high powered public job in the city. Leath at-home growing system Soltech Solutions hanging grow light or bulb Sneeboer garden tools Garden clogs from Gardenheir Natureking flower press Donation to GrowNYC Ichendorf Milano waterlife ball Produced by Dear Media

Whitney Hawkings traded in a career in luxury fashion, for a career in luxury flowers. Her cut-to-order business model means customers are getting the freshest flowers possible, delivered the next day. They also discuss the importance of Instagram as a visual acquisition tool for Flowerbx, and why offline marketing doesn't work for the business. Whitney explains how having huge names like Dior, Louis Vuitton and Jimmy Choo as regular customers, helped boost their sales and smooth the transition into the US market.

BEAUTIFUL FLOWERS AND A BEAUTIFUL EXPERIENCE. Whitney Bromberg Hawkings is the founder and CEO of the online flower shop FLOWERBX.

In this episode we are joined by Whitney Bromberg Hawkings, Co-Founder & CEO of FLOWERBX and one of the UK's most innovative entrepreneurs. Following a career of almost 20 years working for designer Tom Ford, Whitney then identified a market gap within the luxury sector that she set out to fill. She established FLOWERBX in London in 2015 and today Whitney's company is the leading luxury flower service, having had clients such as Dior and Louis Vuitton, and is currently expanding across the United States. Having just announced an £8 million series A round of investment, Whitney shares advice on how to scale at pace but also why you should wait to find the right people to support your business. Whitney's advice: Surround yourself with a good team of supportive people who share your visionKnow what you're good at, and what you're notRemember your responsibility to your shareholdersStay true to your vision and to the brandAccept you'll make mistakes and move on“Fail fast” - if something, or someone, is not right then give up and move on, don't waste time trying to make it workDon't accept money from people you don't feel are right - you will regret itA chairperson must share your vision, and be able to bring valuable experienceSustainability means no waste - set up rigorous standards at the outset.  Keep these at the centre of your business, even though it means taking the more difficult routeKeep the people you employ motivated, and always invest in themYou may be responsible for the failures in your business, but you can also relish the successesBrace yourself!  Being an entrepreneur is not for the faint-heartedIf you'd like to contact Whitney you can via Instagram. Head over to Speakpipe to leave your voice note for future guests too.LastPass the password-keeping site that syncs between devices.Google Workspace is brilliant for small businessesBuzzsprout podcast 'how to' & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites.For contracts check out Law Depot.Recorded, edited & published by Juliet Fallowfield, 2021 founder of PR for startups advisory Fallow, Field & Mason. MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link & Licence

This weeks episode of "Ask an Ecom Expert" is with the inspirational Whitney Bromberg Hawkings, Founder and CEO of Flowerbx. But most people in the fashion industry knew her as "Tom Ford's right-hand lady" until a few years ago.After 18 years working for Tom Ford, first at Gucci then his own brand - Whitney had a "now or never" moment with Flowerbx. There are so many lessons to take from this conversation with Whitney, about branding, discipline, strategic partnerships, series a funding to name a few.Flowerbx isn't just another flower business, they're a zero-waste business that offers extraordinary flowers, delivered. Their seamless customer journey, as well as market-leading freshness, differentiates them from competitors. Not to mean some very exclusive brand partnerships, putting them at the forefront of fashion.Guest Details Flowerbx- https://www.flowerbx.com/Whitney - https://www.linkedin.com/in/whitney-hawkings-643a3317/Host DetailsGenie Goals - https://www.geniegoals.co.uk/Hannah Hooton - https://www.linkedin.com/in/hannahhooton or Instagram @ecommercehannah

"Fail fast is advice I would give my former self" Whitney Hawkings founded FLOWERBX with the mission to to deliver fresh, quality flowers with the same consistent service as a top luxury brand. Whitney is determined, head strong and laser focused. We talk about her lacking confidence but discovering that he is the best CEO of her company, what it's like to be a woman in business, her role models and what she learnt from working with Tom Ford for 18 years. WHITNEY HAWKINGS: LinkedIn: https://www.linkedin.com/in/whitney-hawkings-643a3317/ FLOWERBX Instagram: @TheFLOWERBX - https://www.instagram.com/theflowerbx/?hl=en Whitney on Instagram: @TheFlowerBMB - https://www.instagram.com/theflowerbmb/?hl=en Pink Sweet Avalanche Roses: https://bit.ly/3imwd2E EPISODE #8: You can listen to the full episode here OR WATCH it on YouTube - https://www.youtube.com/channel/UCC-YIz5pEMM9vigbYOxK2Kw MARIA HVOROSTOVSKY: LinkedIn: https://www.linkedin.com/in/mariahvo/ Instagram: @MariaHvo - https://www.instagram.com/mariahvo/?hl=en Clubhouse: @MariaHvo - https://www.clubhouse.com/@mariahvo Get in touch if you need help HIRING your senior leadership team LEAVE A REVIEW: If you're listening on Apple Podcasts make sure to Subscribe, Rate, and leave a REVIEW. The best review will get a mention in the next episode!

Whitney Hawkings is determined, head strong and laser focused. After spending 18 years working with Tom Ford at Gucci, Whitney took the plunge and founded FLOWERBX, growing it to become the first global flower brand. Working with (and shopping from) luxury brands online she observed that everything was branded except for flowers and this became her mission: to deliver fresh, quality flowers with the same consistent service as any top luxury brand. With Whitney's Pink Avalanche Roses as the backdrop, we talk about her lacking confidence but discovering that he is the best CEO of her company, what it's like to be a woman in business, her role models and what she learnt from Tom Ford. WE DISCUSS: 04:43 - What is leadership? 06:38 - Doubting yourself as a leader 10:18 - Growing up in Dallas, Texas, drive to succeed 13:12 - Working with Tom Ford 14:36 - Why Whitney founded FLOWERBX 17:45 - Hard work, drive, not being able to stop 19:02 - Switching off, family time 21:39 - Having a great partner and people that have your back 22:44 - What she is most proud of 23:47 - 2 most important things Whitney wished she knew, which would have saved her a lot of hassle 25:53 - Hiring great people 28:12 - Hardest thing about being a CEO 30:33 - Biggest failures 31:56 - Covid giving a clean slate 33:00 - What's next for FLOWERBX, closing series A funding 34:16 - 3 pieces of advice to younger self WHITNEY HAWKINGS: LinkedIn: https://www.linkedin.com/in/whitney-hawkings-643a3317/ FLOWERBX Instagram: @TheFLOWERBX - https://www.instagram.com/theflowerbx/?hl=en Whitney on Instagram: @TheFlowerBMB - https://www.instagram.com/theflowerbmb/?hl=en Pink Sweet Avalanche Roses: https://bit.ly/3imwd2E EPISODE #8: You can also WATCH it on YouTube - https://www.youtube.com/channel/UCC-YIz5pEMM9vigbYOxK2Kw MARIA HVOROSTOVSKY: LinkedIn: https://www.linkedin.com/in/mariahvo/ Instagram: @MariaHvo - https://www.instagram.com/mariahvo/?hl=en Clubhouse: @MariaHvo - https://www.clubhouse.com/@mariahvo Get in touch if you need help HIRING your senior leadership team LEAVE A REVIEW: If you're listening on Apple Podcasts make sure to Subscribe, Rate, and leave a REVIEW. The best review will get a mention in the next episode!

FLOWERBX Co Founder and CEO Whitney Bromberg Hawkings discovered that 60% of flowers that go into a shop are wasted. That prompted her to create her negative working capital model - meaning flowers are specifically cut to order which she says has less environmental impact, and gives her customers better quality flowers for better value. Whitney tells the Wax/On team why she left "the best job in fashion" as Senior VP of Communications for Tom Ford, to set up her own business. She shares the challenges she faced and her successes, and teaches us all about beautiful flowers.

Welcome to The Busi-Ness Podcast.In this episode, I am joined by Whitney Hawkings, Founder of FLOWERBX, a flower delivery service sourcing the freshest flowers, direct from the growers, delivering them to your front door.We talked about how to create something meaningful + lasting, what sacrifice in business really means, how to hire and empower a great team, why everyone should have a 10-year plan, how to grow a business into global markets, whilst also raising children, and of course, how Covid has impacted the business. Hosted on Acast. See acast.com/privacy for more information.

FLOWERBX Co Founder and CEO Whitney Bromberg Hawkings discovered that 60% of flowers that go into a shop are wasted. That prompted her to create her negative working capital model - meaning flowers are specifically cut to order which she says has less environmental impact, and gives her customers better quality flowers for better value. Whitney tells Harry and Mark why she left "the best job in fashion" as Senior VP of Communications for Tom Ford, to set up her own business. She shares the challenges she faced and her successes, and teaches us all about beautiful flowers. +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

Flowers And Fashion. When asked about the connection between her former life in fashion and her current life as an entrepreneur in the flower industry, Whitney Bromberg Hawkings says she was always drawn to beauty. After spending many years behind the scenes at Gucci and at Tom Ford, Whitney did what many smart entrepreneurs-in-the-making do: she set out to solve a problem. Hitting wholesale flower markets each morning before work in her stilettos, Whitney sensed a gap in what were the current flower delivery offerings, and found a way to find what she needed. Her experience in fashion meant she was exposed to dramatically oversized, single-flower arrangements that were beautiful, and she wanted to bring that fashion designer aesthetic along with a convenient process for delivery to the masses. FlowerBx was born. On this podcast, we discuss the shift in Whitney’s career, the similarities and differences of her work then and now, how failure is an essential part of learning, working in a warehouse and working on glamorous events, being a global business, flower arranging tips, her most unusual requests, and more. And we end with a really great lightning round of her favorite things including an item from Flowerbx that is an absolute must-have for tabletop flower décor, that you can shop here: 1. Bailey Bud Vase Collection by Flower Bx https://rstyle.me/+yZqqWUIDSL6rtZ6qG2Di0A 2. Barbara Sturm Face cream https://rstyle.me/+SF2sBQsmrjZN9hMcN6Lw9Q 3. Barbara Sturm Glow drops https://rstyle.me/+SYA9Ct4bZVRDsnUfGpkqlA 4. Barbara Sturm Sun drops https://rstyle.me/+pwq19yQ1LLi9l2_E7hL3eQ 5. Barbara Sturm Serum Discovery Set https://rstyle.me/+txBh9L-Odtbm26KlFUuOzA 6. That Will Never Work by Marc Randolph https://rstyle.me/+q4z8tSKUR3leDPPdXz1vJg 7. Reverence Aromatique Hand Wash by Aēsop https://rstyle.me/+vhDZSzft4KqbE_GlyhmSjQ 8. Resurrection Aromatique Hand Wash by Aēsop https://rstyle.me/+pa_BrV7dVnxfmfnZ_vHcOg 9. I May Destroy You on HBO https://rstyle.me/+syl46t2r1BSVCZfCr2WreQ

Whitney Bromberg Hawkings is the founder of the online luxury florist FLOWERBX. Her career began aged 23 as assistant to Tom Ford during his time as creative director of Gucci. After he left to establish his eponymous label in 2005, Whitney joined him and worked her way up to become Ford's senior vice-president of communications. After realising that flowers were the one product she couldn't buy in an elegant and consistent way online, she set up FLOWERBX in 2015 in her spare time, before eventually leaving her role with Tom Ford the next year. FLOWERBX is now an award-winning brand and has been described as the 'go-to florist in Europe for the fashion set'.

Is there anything more chic than a bunch of single-bloom flowers displayed in a beautiful apothecary-style vase? The answer is undoubtedly no, and a style that American in London Whitney Bromberg Hawkings champions on a daily basis through her company, FLOWERBX... As someone with an undeniable sense of style that was honed through working for Tom Ford for 19 years, Whitney saw a gap in the market for a high-end (but accessible) shopping experience online, not dissimilar to Net-a-Porter, but solely for flowers. By sourcing blooms direct from the growers themselves, Whitney and her team have cut out the middle man and are able to produce fresh, long-lasting bunches that are all about quality and simplicity. This is a new flower movement that speaks to customers and businesses that have a discerning eye and crave the ease and reliability of online delivery, all wrapped up in a signature brown grosgrain ribbon. As a mother to three children, Whitney juggles the demands of a start-up business with prioritising the needs of her two sons and daughter. “Having children has changed everything about the way I approach life and my career. My children are, by far, my biggest priority, so from that, I have to work backwards and re-prioritise everything else.” For more from Whitney on personal style – from pounding the pavements in Paris searching for that first job to how beautiful blooms are such a connector – to women in business and expansion, listen to this episode and prepare to be inspired, enlightened and eager to get your hands on some fresh (single-bloom variety) flowers, immediately. In today’s conversation, we cover the below and so much more : How she pounded the pavement for five months searching for her dream job in Paris and ended up getting the luckiest break of her life – the job of Tom Ford's PA Why the best advice Tom gave her was to have a 10-year plan How she came up with the idea for FLOWERBX with the support of good friend Natalie Massenet How it feels having clients such as the Beckhams and Louis Vuitton Why flowers are a connector Raising three children while also growing a company and why her children are the ultimate levelizers Why what you see on social media isn’t always what you get How COVID-19 has changed her business To find out more about FLOWERBX, go to www.flowerbx.comFollow Whitney on Instagram @theflowerbmbSee omnystudio.com/listener for privacy information.

Where do you find the confidence to make a fresh start? Whitney Bromberg Hawkings of florist FLOWERBX and Yvonne Telford of fashion label Kemi Telford talk to Viv Groskop about building your own business. They talk about integrity, investment, branding, sustainability, diversity - and what to do when your bestseller turns out to be faulty. @VivGroskop #rebuildher Yvonne's clothes can be found at Kemi Telford Whitney's flowers can be found at FLOWERBX Viv's books, including Lift As You Climb: Women and the Art of Ambition are out now. @VivGroskop #wecanrebuildher Dotty's book "Outraged: Why Everyone is Shouting and Noone is Talking" is out now. You can find out more about Martha's cat's namesake at Blue Marine Foundation. Viv's books, including Au Revoir Tristesse: Lessons in Happiness from French Literature and Lift As You Climb: Women and the Art of Ambition are also out now. Music is by Liam Grundy   Design is by Sean Brightman.  

Are you looking to reinvent yourself in the wake of the global pandemic? Do you want to change everything in your life? Or just get a bit better at grabbing the good bits? Hosted by writer and comedian Viv Groskop, this is a series of intimate conversations about managing change, assessing risk, switching jobs, tweaking habits, handling disaster and finding joy. From Martha Lane Fox on surviving a near-fatal car crash and DJ Dotty Charles on how to react to outrage; to Flowerbx’s Whitney Bromberg Hawkings on how to adapt your working life and fashion designer Yvonne Telford on getting your confidence back. It’s time to get real about reshaping our lives. 

“There were so many moments especially in that first six months after I left [Tom Ford] where I thought: "What have I done? I’ve thrown away my career.” Whitney Bromberg Hawkings is the founder of FlowerBX - the go-to florist for the fashion set. Its clients include Louis Vuitton, Dior and Jimmy Choo. But her ambition for the business has always been to democratise flowers, bringing that little bit of luxury to all. Whitney learnt the art of luxury working for 19 years for Tom Ford, first as his PA when he was at Gucci and climbing up the ladder to become his Senior Vice President of Communications. But she says, after her third child she knew she wanted something different. In this episode of the podcast we talk about that something different. - finding a solution to a problem that she kept having - how she never dreamt of being a PA but realised that this was the opportunity of a lifetime and her way in - how hard graft really does pay off even when you doubt yourself - the importance of relationships and friendships in keeping your dreams alive - And her recommendation for Emmeline's bookshelf written by her rather famous friend.... Recommendation for Emmeline's bookshelf: The Boy in the Dress, David Walliams

Whitney Bromberg Hawkings, Founder of Flowerbx—a London-based and growing global floral company, has had one other job, working for Tom Ford for almost two decades, so it is not surprising her relentless drive, sense of luxury and elegant aesthetic are front and center to her business. Beyond the home delivery aspect, Flowerbx has also become the go-to event florist for fashion companies from Michael Kors to Louis Vuitton. In our conversation she shares her takeaways from the Tom Ford years, the ups and downs of having high-profile investors, what’s next for her company and, of course, her favorite flower.

Whitney Bromberg Hawkings comes from Dallas, at the age of 12 she comes to Paris for the first time and promises herself that she will come back to live there! Thus, after her studies of French literature in the United States, she returned to France to work in fashion. As she was about to return home, desperate not to find a job, fate rang at her door! She receives this call informing her that Tom Ford of Gucci was looking for an assistant. She gets the job and her dream comes true, she is in Paris and works in fashion!During this time when Tom Ford is his mentor, he teaches him the importance of working hard, managing a brand's image, recognizing the right people to keep around and how to make them grow.It was also during this period that she discovered and learned that flowers played a crucial role in the world of fashion, that they were "part of her language". She has always loved the quality and beauty that it adds to life.So, while she has a perfect life, after 20 years with Tom, she feels the moment to have a change of life. She has this idea of Flowerbx. A company that allows you to deliver original bouquets of flowers easily and quickly. Its bouquets are fresh, chic, simple, consistent, of high quality... She follows the intuition of her "TEN YEARS PLAN" and launches her brand in London! Two years later, Whitney delivers the greatest houses; Chanel, Dior, Vuitton... and has the ambition to conquer the world! "What I wanna do is to create the Magic"In this episode we also talk about the importance of having a storytelling for our customers, the biggest challenge that is that of the team, the reaction to the departure of an employee...What you will learn in this episode: * The importance of thinking international from the beginning * Information on the flower market * Develop "10 years plans".* The importance of working hard * The orchestration of the launch * The importance of storytelling * The importance of having a supportive family* The challenge of team building * The importance of identifying your weaknesses* Use the company's philosophy and values to recruit * The choice of a 0 plastic packaging  Receive all episodes in your mailbox using this link: http://eepurl.com/ggK0A1Don't forget to share it, grade it, and leave a nice note, it helps me to make the podcast known to more people and motivates me to make better episodes!Enjoy

For nearly 20 years, Whitney Bromberg Hawkings worked alongside iconic fashion designer and filmmaker, Tom Ford, as one of his most trusted team members. Then, she left her beloved industry behind with a mission to disrupt the outdated floral industry with FLOWERBX. Whitney started working for Tom Ford while he was the Creative Director at Gucci in Paris. Eventually, she rose to the position of Senior Vice President of Communications at his own fashion brand, TOM FORD. In 2016, Whitney resigned from her executive position to found FLOWERBX, the online flower delivery service that’s slated to become the first global flower brand. In just over three years, she’s expanded FLOWERBX from the U.K. and France to over 20 countries across Europe. While the company continues to focus on strengthening and growing their European markets, it also just launched in its first U.S. location—New York City. Learn how this native Texan found her place within the European fashion world and discover why she ultimately chose the path to entrepreneurship in this week’s donothing podcast. Connect with FLOWERBX U.S. Website U.K. Website Facebook Instagram Whitney’s Recommended Books Tools of Titans, by Tim Ferris Shoe Dog, by Phil Knight

First up TV's on the agenda, as the team chat everything from the latest must-watch series on Netflix to the surprising Formula 1 series they're loving. Then, chat turns to money – does the way we talk about money with our partners, friends and, most importantly, ourselves, encourage us to be better with our cash? The team also share their tips for avoiding burnout. And finally, business is on the agenda as the team take a look at FLOWERBX’s Whitney Bromberg Hawkings’s tips for running a successful business. Articles discussed:Talking About Money Matters With Friends And FamilyAre You Part Of Generation Burnout?How To Keep A Clean Home All Year RoundCareer Lessons With FLOWERBX’s Whitney Bromberg HawkingsThe Midlife With Clover Stroud: My Digital Radio See acast.com/privacy for privacy and opt-out information.

It was her former boss who inspired Whitney Bromberg Hawkings to launch Flowerbx after years of strict instruction to only send out bunches of single stem blooms to clients. That former boss was Tom Ford, no less, for whom Whitney worked as his former PA before working her way up to Senior Vice President of Communications at the designer's eponymous label. Less than three years on and Flowerbx is one of the biggest, and certainly the chicest, online flower companies in the world. With clients including Jimmy Choo, Bottega Veneta, Dior and of course, Tom Ford himself, and investment from the likes of Net-a-Porter Founder Natalie Massenet, Whitney is the woman making flowers sexy. What led her to launch FlowerbxHow she revolutionised a traditional service Why hard work is the key to successHow to scale a business across EuropeThe importance of a supportive partnerWhy sticking to her business model was imperative See acast.com/privacy for privacy and opt-out information.