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“I actually believe that humans are made for more than what we're currently doing. We just need to switch on parts of our brains that we're not." Funktion-One creator Tony Andrews reflects on music and spirituality live from AVA London. According to visionary sound system designer Tony Andrews, the creator of Funktion-One, there's a spiritual current that unites humanity—and good sound is the first way for us to explore our communal mind. In this RA Exchange recorded live from AVA London, the founder of one of the best high-end speakers on the market reflects on his experience engaging in the broader, spiritual meaning of music and the universe and how his decision to start Funktion-One in 1992 sprung from a desire to help humans connect with each other. Far from being a technical deep dive into loudspeaker design and engineering, this conversation delves into his first forays into the world of sound as well as the broader implications of music and how it can incite a paradigm shift in how we experience the human experience and consciousness. Listen to the full, live talk and Q&A moderated by RA contributor Will Lynch.
For the first time in quite some time, the Tampa Bay Rays have lost a series to the Baltimore Orioles. The bullpen looked off, the defense was poor and the hitting, while good, wasn't nearly supported enough. Several blown leads allowed Baltimore to win two of three, leading to a two-game tilt against the Miami Marlins at the Trop. Hear our thoughts, and the thoughts of Marlins fan Will Lynch on this latest episode of RTR. Thanks so much for listening and be sure to follow RTR on social media @RaysTheRoofTB, our Twitch: RaysTheRoofTwitch, our YouTube channel: Rays The Roof, and our website, raystherooftb.wordpress.com. As always, Rays Up!
Far more than just plugging in an auto-fill name and sending off the same boilerplate email to everyone in your list, engagement personalization grease that keeps the wheels of e-commerce turning. According to the ‘sommelier of ecommerce content' Will Lynch, the options for personalization are nearly infinite, and some first-time store owners may quickly find themselves overwhelmed with the options. Here are some of his top tips that anyone can easily implement in their personalization strategy: Incentivize returning customers such as adding a dynamic loyalty points to abandoned cart emails. Some shoppers abandon carts because they were distracted, some because they wanted to check for better deals from your competitors; a simple automated contact to make sure they did or did not still want the items they were previous perusing may bring them back, but make them a special, minor savings on one or more of the items, either during that transaction or future transactions, and the chance of them returning to complete the transaction greatly increases. Personalize automated birthday emails. As mentioned in a previous episode of pitstop, according to Omnisend automated birthday emails drive a staggering amount of your online sales to begin with. Personalizing these messages beyond plugging in the shopper's name only increases the chances of making a sale. Tailor your contact with them to feature items they tend to look at, and make suggestions based on similar products, or offer discounts specifically for items they purchase repeatedly. Even non-purchasing click throughs of these emails helps, as it confirms to Google and other search engines that your address is valid, and not a waste of traffic to be avoided. Use the opportunity to push your specials. If you have a sale going on, or an item that is hot/needs to be liquidated, include the offer directly in the personalized emails. Any chance to organically push a sale is a good chance, and people who receive even automated birthday messages create a positive association between how that email makes them feel and your brand/products, making them far more willing to take advantage of your promoted special. Use a dynamic messaging system that updates the very emails themselves. If everytime your customer looks at the personalized email, it shows them something new they may be interested in, or updates them on how many or few of an item are left, they're more likely to re-engage again and again with that email. This not only generates more sales, but more data for future lists and interactions. Everyone likes to feel special, and people who feel special are more generous. Make a big deal out of your customers, and treat everyone, especially your top tier customers and loyalty points members, as VIPs, and make sure to let them know they're VIPs to your brand. This will bring them closer to identifying with your products and buying from your store not only for themselves, but for others, seeing sharing your items with non-customers as sharing that positivity and special feeling. Always, ALWAYS be A/B testing, that is varying up your personalizations and promotions, then analyzing the results for what works and what doesn't. The more you test, the more you improve from analyzing the results, the more accurate your promotional outreach will be, the more customers who will follow through back to your store, and the more units you will sell, bottom line. Our Sponsors https://www.omnisend.com/rolledup/ (Omnisend) - https://getshogun.com/ (Shogun) - https://www.shipbob.com/rolledup (ShipBob) - https://gorgias.grsm.io/pitstop (Gorgias)
Getting the most out of Shopify and SEO optimization is frequently a confusing mess of misunderstandings, mistakes and outright mistruths about the process. Will Lynch, of the UK Shopify strategy firm Underwater Pistol, helps to demystify the SEO experience with some tips and tricks to keep you out of the quagmire, and get your shop noticed without any unnecessary hassle. Myth: “SEO optimization on Shopify takes too long, it's easier and cheaper to work around it myself for faster results” Fact: Shopify is built to be robust, not for speed of SEO spread. When millions of customers try to use the system at once, it will maintain and thrive, rather than collapsing under the weight and traffic. Having a safe and stable marketplace is more important than getting your brand out there at a pace that matches your expectations. As well, don't try to do SEO optimization yourself, as we mentioned in previous episodes, optimization in an incredibly complex process that requires more time and attention than you have. Hire professionals, and trust in their campaigns. Myth: “Images should be as small as possible to work on all devices, and never use video, they won't load quickly for customers” Fact: You should be targeting your multimedia based only on what your traffic analytics are telling you. Don't assume who you viewers and audience are, check the data, and tailor it around their activity. If they seem to only interact with your smallest quality static images on mobile platforms, then go small, if they're watching videos on desktops, go big. Myth: “An image is an image, it'll look good regardless” Fact: you have to put the time into resizing and standardizing everything if you want to put your best foot forward. Don't waste the data you are constantly gathering about how your brand is performing online, integrate as much of its lessons as you can, and stick to it once you've developed a personal standard. Myth: “We don't cater to disabled consumers, we don't need alt-text or specific image names” Fact: Google traffic works with far more details than just the buzzwords you use in posts or hashtags; even the very names of images you upload can increase your search results via strategic keywords, and including alt-text tags on images not only allows your brand to be more progressive ad helpful to those who are visually impaired, but also increase the number of SEO-vectors for those online to come across your store. Myth: “I sell a product, I'm not a blogger, I don't need to be posting articles or comments” Fact: Every post associating your store, brand or product will increase your traffic, even if just by a few hits. Talk about great ways to use your products, stories of why you enjoy them yourself, talk about where they come from, their history as an item, or where you sourced them. This will not only engage your consumers with your brand, but every searchable instance mentioned will act to increase your traffic flow. Our Sponsors https://www.omnisend.com/rolledup/ (Omnisend) - https://getshogun.com/ (Shogun) - https://www.shipbob.com/rolledup (ShipBob) - https://gorgias.grsm.io/pitstop (Gorgias)
Kevin was wondering if there would be enough material from Raw to have a regular Tuesday podcast. Becky Lynch solved that problem so he and Chris talked about the many implications of her leaving due to pregnancy. Will Lynch ever be able to return to a full time schedule? What will wrestling look like when’s […] The post Stunt Granny Audio 569 – Becky Lynch, Asuka & The Last Ride appeared first on Stunt Granny.
Will Lynch! Will is doing some serous cutting-edge work with something which impacts us all - Cyber Security! Will is the President & CEO of Cybersecurity Risk Solutions (CRS), a start-up Cybersecurity Firm. He's considered a thought-leader in identity theft and fraud protection. His company's cutting-edge technology, a first of its kind proactive TOTAL Identity Theft & Fraud Solution, is upsetting the traditional Anti-Virus and Identity Theft Marketplace. CRS provides best-in-class cyber security products/services, and identity theft /fraud solutions to Consumers, Commercial Enterprise and Small-Medium size businesses (SMB's). This all birthed out of the fact that prior to Will and his ahead-of-the-curve company - the multi-billion dollar behemoth Anti-Virus and Identity Theft & Fraud providers have not been able to stop a cyber-criminal or hacker from stealing your personal, confidential, medical and financial records. Will's sentiments are shared by others. According to James Comey, former Director of the Federal Bureau of Investigation (FBI), "There are those who've been hacked...and those who just don't know they've been hacked!" Please join myself and Will and become informed on how exactly you CAN protect yourself once and for all. I received a first-hand demonstration and was completely blown-away at how ingenious Will and his products and services are proven to be! #Grateful #Radio #Podcasts #Living Fearlessly Thank-you for your ongoing, loyal listenership and for being one of over 265K Living Fearlessly Podcast Subscribers! Much appreciated! Learn more about your ad choices. Visit megaphone.fm/adchoices
If you manage to come up and make a mark on the Detroit scene, you are clearly doing something right. And that’s just how Derek Plaslaiko started: spinning his clinical yet sophisticated sets at various key raves around the Mid West of America before eventually establishing himself on the global underground circuit. Now, although Berlin based, you may caught his name on the flyer for the No Way Back parties (put on by Interdimensional Transmissions - the Detroit imprint that has put out several of Plaslaiko’s rare original releases) and is a resident for Bunker NYC and has been for years. He also releases his stylish brand of techno on the club’s in house label and has close ties with Ghostly International. Add to this the fact he played a sublime closing set at our festival back in August, and Derek is a natural choice to mix it up for our podcast series. The resulting two and a half hour selection is an exquisitely programmed ride through many shades of techno, from stripped back and thumping to eerie and heady via raw and nasty. Just when the pressure seems like it might get too much, Plaslaiko masterfully switches up the mood and takes you somewhere else, thus keeping you locked to his grooves. He says of the mix, “it was done in one take at the Resident Advisor offices in Berlin. The neighbours complained about the volume near the end of the recording, so I was forced to do the last few mixes headphones only. It's made up of about 60% current favourite tracks, and 40% unreleased material from a handful of friends. Kris Wadsworth, Jared Wilson, Todd Osborn, Dona, DVS1, Mr Statik, Secret Studio and Israel Vines all submitted tracks specifically for this mix. Will Lynch, Jim Beam and a massive amount of Burger King all played a major role in getting it done. I like a good story when hearing a DJ set, so that's what I was going for when programming the mix.
There were 15 quarterbacks taken during the 2016 NFL Draft, and the May 4 Quick Kicks Podcast is ready to take you through the players as we recap this year's class. Mark Schofield and Chuck Zodda dig into the picks to examine which selections represented great value for teams and which leave some questions to still be answered. Topics this show include: -The top two picks of the draft in Jared Goff and Carson Wentz and the situations these two young signal-callers find themselves in heading into minicamp (1:44) -The situation in Philadelphia and how the Eagles can manage the quarterbacks currently on the roster and what it means for Wentz and his timetable (3:42) -The Denver Broncos trading up to grab Paxton Lynch with the 26th pick and his developmental track to being a starter in the NFL (5:38) -The surprise second-round selection of Christian Hackenberg by the New York Jets and where he fits into the team's long-term plans (8:12) -The fall of Connor Cook to the Oakland Raiders with the 100th pick and whether the fall was warranted (10:40) -Which Day 3 quarterbacks landed in the best situations for them to develop over the course of their rookie contracts (13:32) -The New England Patriots and the selection of Jacoby Brissett and what it says about the long-term future at the position for the team (15:44) -Our Twitter Question of the Day, "Will Lynch be the MVP of the league in Denver one day?" (19:13)
Will Lynch sits down with the visionary behind Tresor and Berlin Atonal.
Will Lynch sits down with the visionary behind Tresor and Berlin Atonal.
Will Lynch sits down with the visionary behind Tresor and Berlin Atonal. For more, visit Resident Advisor: http://www.residentadvisor.net/podcast-episode.aspx?exchange=206
RA reflects on the year that was.
RA reflects on the year that was.