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In this episode, Maggie Sellers—founder, investor, creator, and force behind Hot Smart Rich—shares how she turned vulnerability, storytelling, and a scrappy content strategy into a multimillion-dollar movement and investing powerhouse. She shares: • The celebrity deal that taught her the power of owning your narrative • How she built Hot Smart Rich from a TikTok idea into a full-blown venture platform • The moment she knew she had a real business (hint: it wasn't when she went viral) • Her strategy behind raising and deploying over $1.6M via syndicates • Why she passed on buzzy deals like Spritz Margs—and what she looks for instead • The future of DTC, social selling, and creator-led commerce If you're a modern founder, creator, or investor—or looking to be all three—this episode is a blueprint for building something meaningful and magnetic in today's world. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? Click here → Already selling and want to scale? Click here Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click here Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Click here to get started. Connect With Nathan Chan Instagram → Click Here LinkedIn → Click here Connect With Maggie Sellers Instagram → Click here Hot Smart Rich→ Click here HSR Instagram→ Click here Follow Foundr for More Business Growth Strategies YouTube → Click here Website → Click here Instagram → Click here Facebook → Click here Twitter → Click here LinkedIn → Click here Podcast → Click here
On this episode I'm talking about investing in creator brands with CJ Daniel-Nield, co-founder of Planes Studio.We unpack why creator-led businesses are booming, the shift from personal brand to product ecosystem, and why CJ believes creators have already solved the hardest part of building a business: distribution.We dive into projects like Skin Rocks and Mila, explore the challenges around LTV and long-term engagement, and discuss what it takes to spin a creator brand out into a standalone company. CJ also shares more on Kites—Planes' new initiative to support creators with capital, product, and operational backing—and what the modern playbook for audience building looks like in a post-D2C world.If you're building, backing, or advising a creator-led brand, this one's full of lessons and signals.This podcast is brought to you by our friends at Omnisend. Your email marketing platform shouldn't send you on side quests just to get help. Omnisend's 24/7 support is always here — real people, real answers, no hold music. So good, it's boring! Try for free today.Checkout Factory here.Sign up to our newsletter here.
In this episode, Holly Thaggard, founder of Supergoop!, shares how she redefined the sunscreen category and built a globally recognized $700M brand from the ground up. She shares: • The heartbreaking moment that inspired her SPF obsession • How she created the world's first chemical sunscreen without oxybenzone • Her failed school program—and why it led to retail success • The crazy story of how she landed in Sephora thanks to Burt's Bees' founder • How she brought Maria Sharapova on as an investor • The gritty truth behind long-term brand-building (including selling harp gigs to fund inventory) If you've ever dreamed of building a brand from scratch with zero industry experience, this episode is a goldmine of vision, hustle, and heart. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? Click here → Already selling and want to scale? Click here Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click here Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Click here to get started. Connect With Nathan Chan Instagram → Click here LinkedIn → Click here Connect With Holly Thaggard Holly's Instagram → Click here Supergoop! Website → Click here Supergoop! Instagram → Click here Follow Foundr for More Business Growth Strategies YouTube → Click here Website → Click here Instagram → Click here Facebook → Click here Twitter → Click here LinkedIn → Click here Podcast → Click here
STORIES MENTIONED:1. Target removes same-day delivery markups for loyalty membersKey Takeaways:✅ Target Circle 360 members now enjoy same-day delivery without additional markups.✅ This change enhances the value proposition of Target's loyalty program.✅ It's a strategic move to better compete with Amazon and Walmart in the delivery space.2. Study: Rising prices shaking up consumer loyalty and shopping behaviorKey Takeaways:✅ Inflation is causing 75% of shoppers to feel less confident in their spending. ✅ Consumers are actively seeking deals and are more willing to switch brands.✅ Retailers must focus on value-driven strategies to maintain customer loyalty.3. Google rolls out agentic AI checkout, expands virtual try-onKey Takeaways:✅ Google's virtual try-on uses AI to show clothes on your own body.✅ The "agentic" checkout automates purchases when your price conditions are met.✅ These tools enhance personalization and could improve conversion rates for retailers.4. TikTok Adds a Dedicated AI Assistant for In-App SellersKey Takeaways:✅ TikTok's "Seller Assistant" provides AI-driven support for sellers.✅ The chatbot helps optimize listings and manage orders in real-time.✅ This tool could make TikTok a more attractive platform for e-commerce businesses.5. Nike reportedly to hike prices on some items — and resume selling on AmazonKey Takeaways:✅ Nike is increasing prices on select products due to cost pressures.✅ They're resuming direct sales on Amazon to expand distribution and combat counterfeits.✅ These moves reflect a strategic shift to balance direct-to-consumer focus with broader market reach.============================✅ START FREE with Omnisend============================⚡️No credit card required ⚡️Best for starting businesses More than 125,000+ ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly relevant emails & texts.Check our features. It's FREE* - Click here
In this episode, I'm joined by Matty to talk about his journey from studying marketing to shaping some of the most well-known brands in the DTC space. We go back to his days at MyProtein and Represent, where he cut his teeth in SEO and digital PR, learning first-hand how community building can and should be the core of a modern brand proposition.Now at Cadence, Matty shares how the brand has evolved from a small startup to a company lazer focussed on fuelling athletes. We discuss what it takes to innovate in a crowded space, the importance of real connections with athletes, and why organic marketing is underrated.We also get into the realities of scaling a business quickly, adapting to constant change, and the lessons learned along the way. If you're interested in what it takes to build brand loyalty in competitive markets, this one's for you.This podcast is brought to you by our friends at Omnisend. Your email marketing platform shouldn't send you on side quests just to get help. Omnisend's 24/7 support is always here — real people, real answers, no hold music. So good, it's boring! Try for free today.Checkout Factory here.Sign up to our newsletter here.
Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to your.omnisend.com/foundr to get started. ✅ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click Here ✅ Prefer 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? Click Here → Already selling and want to scale? Click Here What You'll Learn in This Episode In this episode, Fameez Haroon, co-founder of OTAA, shares how he and his brother bootstrapped a fashion accessories brand from a Melbourne bedroom to $40M+ in sales—without outside funding. He shares: ✅ How they built OTAA from $2,000 and zero fashion experience ✅ The customer pain point that sparked the brand idea ✅ Their scrappy PR hustle that led to a $4K launch and 400K+ customers ✅ Why investing in branded content (even when everyone said not to) paid off ✅ How they scaled their Facebook Ads to 6-figures/month profitably ✅ The mental game of entrepreneurship—and learning to tolerate pain If you're struggling with traction, brand-building, or growing on a limited budget—this episode is a masterclass in creativity, resilience, and long-term thinking.
On this episode I'm chatting with Hamish McKay, co founder of Order Editing, and we're discussing what it's like to build a $20m app in public.We discuss how the origins of Order Editing, the moat they've built by building in public, the realities and exhaustion that comes from building in public, his personal branding framework, the importance of vulnerability, why they encourage their team to build their own personal brands, the stark reality of bootstrapping, where they sit within commerce technology landscape and what life would be like after they sell for $20m.This podcast is brought to you by our friends at Omnisend. Your email marketing platform shouldn't send you on side quests just to get help. Omnisend's 24/7 support is always here — real people, real answers, no hold music. So good, it's boring! Try for free today.Checkout Factory here.Sign up to our newsletter here.
Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to omnisend.com/foundr to get started. ✅ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click Here ✅ Prefer 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? Click Here → Already selling and want to scale? Click Here What You'll Learn in This Episode: In this episode, Kristina Karlsson, founder of Kikki.K and Dream Life, opens up about building a $100M global brand, losing it all, and why she's starting again—this time, on her own terms. She reveals: ✅ The wild journey of scaling Kikki.K to 120 stores in 6 countries ✅ How losing her business twice reshaped her view of failure and resilience ✅ Why journaling became her most powerful tool for balance and clarity ✅ The hard lessons from choosing the wrong investors and CEOs ✅ How she's building Dream Life with more freedom, purpose & creativity If you've ever had to start over—or fear what would happen if you did—this episode will leave you inspired, grounded, and ready to create again.
On this episode I'm chatting with the Jeremy Horowitz, managing partner at Because Ventures and writer of the very excellent newsletter - Let's Buy A Biz!, and we're debating whether buying a business is the the best business in 2025?We start by exploring why buying a business has become popularised by social media and retiring baby boomers, why understanding financial statements is crucial for any business buyer or owner, how AI is transforming the business acquisition landscape, the power of a due diligence checklist, green and red flags to look out for when buying a business, how the current market conditions might actually be a positive and why trust is the ultimate deal breaker.This podcast is brought to you by our friends at Omnisend. Your email marketing platform shouldn't send you on side quests just to get help. Omnisend's 24/7 support is always here — real people, real answers, no hold music. So good, it's boring! Try for free today.Checkout Factory here.Sign up to our newsletter here.
Šį „Du bitai“ epizodą remia OMNISEND, Lietuvos startuolis, kuriantis elektroninės komercijos marketingo automatizavimo platformą. Prisijunk prie komandos www.omnisend.com Laidos šaltinių nuorodos We got delay to 2026 before GTA 6 Grand Theft Auto VI is Now Coming May 26, 2026 Airija baudžia TikTok 530 mln. eurų TikTok hit with €530M fine after illegally sending users' data … Tęsiama
Powerful email & SMS marketing - without the insane cost.That's why I use Omnisend. It does everything I need to grow - and more.Start scaling smart with Omnisend here: https://your.omnisend.com/codiesanchez30 Rory Vaden discusses the importance of automation in personal branding, emphasizing that personal branding is essentially the digitization of one's reputation. He also highlights the importance of being mission-driven and obsessively passionate about one's work, ultimately leading to greater success and impact. Codie and Rory emphasize that trust and reputation are foundational to success in any venture. To request a free brand strategy call with Rory's team visit http://freebrandcall.com/codie To download the national research study Rory talked about in this interview visit http://freebrandstudy.com/codie To download a free early release audiobook of Rory's brand new book visit http://freebrandaudiobook.com/codie ------------------------------------------------------------------------------------ Chapters 00:00 The Power of Automation and Personal Branding 02:46 Building Your Online Presence: Starting from Scratch 06:06 Identifying Your Audience and Their Needs 09:09 Creating Value: The Key to Building Trust 11:56 The Importance of Giving First 15:01 Depth vs. Width: Serving a Smaller Audience 17:46 Fractal Math: Maximizing Revenue Without New Customers 20:54 Mission-Driven Messengers: The Future of Personal Branding 23:52 Obsessive Passion: The Key to Success 26:55 Finding and Exploiting Your Uniqueness 31:39 The Power of Obsession in Service 34:01 Revenue Stream Assessment: Finding Your Focus 41:14 Crafting Your Expertise: The Roadmap to Recognition 47:40 The Importance of Books in Building Trust 52:43 Frameworks for Success: Productizing Services 55:35 The Role of Personal Branding in Business Growth 01:00:00 Trust and Reputation: The Cornerstones of Success MORE FROM BIGDEAL:
Say thanks and learn more about our podcast sponsor Omnisend. In this episode of the WP Minute+ Podcast, Matt speaks with Ross Johnson, founder of 3.7 Designs, about what it's like to run a WordPress agency for nearly 20 years. Ross shares the lessons learned from starting his agency in the early 2000s, evolving from general web design to custom WordPress development, and ultimately shifting toward modern workflows with block-based builders and recurring revenue models.The conversation explores practical agency management topics like the cost of custom development, experimenting with new tools, working with clients of all sizes, and the ongoing debate over what defines a “WordPress professional.” Ross and Matt also discuss the role of version control, the rise of AI in agency workflows, and how to adapt to the changing landscape of customer expectations, marketing strategies, and sustainable pricing models.Key TakeawaysAgency Growth and Sustainability:Ross founded 3.7 Designs in the mid-2000s and has adapted through major WordPress and industry changes.Experimentation and reflection are critical to long-term agency growth and process improvement.The shift to retainers and recurring revenue has helped the agency survive economic ups and downs.Custom vs. Page Builder Workflows:Building everything from scratch led to budget overruns and development fatigue.Tools like GenerateBlocks offer efficiency without sacrificing flexibility.Page builders don't diminish professionalism – they enhance it with the right strategy.Defining a WordPress Professional:Caring about your craft, clients, and business is key to professionalism.Version control is helpful, but not the only marker of expertise or quality.The community should avoid exclusionary definitions of “real” developers.AI, Marketing, and the Future of Agencies:AI is a valuable assistant, but not yet a full replacement for development or marketing teams.AI can accelerate ideation, design, and content repurposing across multiple channels.Agencies that lean into human connection and high-touch service will differentiate themselves.Important LinksThe WP Minute+ Podcast: thewpminute.com/subscribeVisit 3.7 Designs: https://3.7designs.coConnect with Ross Johnson on LinkedIn Support us for as little as $5 to join our members-only Slack group. ★ Support this podcast ★
Say thanks and learn more about our podcast sponsor Omnisend. In this powerful WP Minute+ episode, Matt hosts Angela Jin, a seasoned WordPress community leader and now a leadership coach, to discuss how business owners and freelancers can lead through times of change and conflict. Drawing from her years at Automattic and her current work in leadership development, Angela shares why conflict and change are not only inevitable but also essential forces that shape outstanding leadership.Angela explores key frameworks and mindsets leaders can adopt to navigate today's chaotic world, including “stretch collaboration,” embracing experimentation over control, and leading with awareness and empathy. Whether you're dealing with organizational uncertainty, WordPress community tensions, or high-stakes business shifts, Angela offers a calming and actionable roadmap for showing up with clarity, purpose, and humanity.Note: Angela's presentation was part of an exclusive webinar for members of The WP Minute. Sign up today to access more top-notch content!Key TakeawaysChange is Inevitable, Conflict is Natural:Leadership begins with accepting that both are part of the journey, not problems to avoid.Great leaders focus first on how they show up internally before addressing external dynamics.Embrace “Stretch Collaboration”:When agreement isn't possible, progress depends on engaging across differences.Let go of the illusion of control and focus on experimentation and iteration.Three Leadership Shifts to Practice:Connect: Name your priorities and listen to others.Experiment: Act without knowing the outcome – momentum matters.Change: Leadership starts by reflecting on your role in the dynamic.Actionable Reflections for Leaders:In your current challenge, how are you engaging and asserting?What small step can you take today to move forward?What are you willing to change in yourself to shift the situation?Important LinksThe WP Minute+ Podcast: thewpminute.com/subscribeConnect with Angela JinTwitter/X: https://x.com/angelasjinWebsite: https://angelasjin.com/Book a coaching session with Angela: https://calendly.com/angelajincoaching/freecoachingsession Support us for as little as $5 to join our members-only Slack group. ★ Support this podcast ★
Say thanks and learn more about our podcast sponsor Omnisend. In this episode of the WP Minute+ Podcast, Matt is joined by James Kemp, Core Product Manager at WooCommerce and long-time WordPress entrepreneur, to take a behind-the-scenes look at the WooCommerce ecosystem. James shares his journey from building Magento integrations and utility plugins to founding IconicWP, which was later acquired by StellarWP. Now at WooCommerce, James is focused on improving core product experiences and making WooCommerce more accessible and performant for builders and merchants alike.The discussion covers topics including the challenges WooCommerce faces in onboarding users compared to platforms like Shopify, the importance of streamlining hosting and setup experiences, and how Automattic's evolving strategy aims to make .com the best possible showcase for WordPress and WooCommerce. James also gives insight into company culture post-acquisition, recent layoffs, and the evolving product roadmap that includes AI integration, performance improvements, and better tooling for developers.Key TakeawaysJames' Path to WooCommerce:James started in 2009 building Magento-WordPress integrations.Launched IconicWP to focus on utility-style WooCommerce plugins.Joined WooCommerce after StellarWP acquired Iconic.WooCommerce's Unique Challenges:Unlike Shopify, Woo requires merchants to handle hosting and technical setup upfront.The user journey is fragmented across plugins, hosts, and tools, making onboarding harder.WooCommerce is working to improve builder tools, site setup flows, and new user experiences.Culture & Strategy at WooCommerce:The Woo team is tightly knit and focused on merchant success, despite industry criticism.Layoffs and restructuring at Automattic have prompted a renewed focus on prioritization.James emphasizes open communication, collaboration, and product-led growth.AI and the Future of Development:AI is heavily encouraged at Woo and Automattic for experimentation and productivity.James uses AI daily for research, brainstorming, and development prototyping.A new AI initiative at Woo, led by James Page, explores ways to integrate smarter workflows.Looking Ahead for Agencies & Freelancers:Builder tools, performance, import/export features, and compatibility improvements are coming.WooCommerce remains highly flexible and ideal for custom and complex client solutions.The Playground and blueprint initiatives could transform how users experience WooCommerce.Important LinksThe WP Minute+ Podcast: thewpminute.com/subscribeVisit WooCommerce: woocommerce.comWooCommerce Developer Hub: developer.woocommerce.comConnect with James Kemp on Twitter/X: https://twitter.com/jamesckemp Support us for as little as $5 to join our members-only Slack group. ★ Support this podcast ★
Say thanks and learn more about our podcast sponsor Omnisend. On this episode of the WP Minute+ Podcast, Matt chats with Toby Cryns, founder of Minneapolis-based agency The Mighty Mo!, about what it's like to run a WordPress agency for 20 years. From building sites in Flash before pivoting to WordPress after Steve Jobs' infamous “Flash is dead” moment, Toby reflects on the evolution of the web industry, the rise of page builders, and the growing influence of AI on development and client expectations.Toby shares his journey of overcoming fear around AI, his experiments with ChatGPT and Copilot, and how he's using these tools to develop a WordPress-based project management app. He discusses how the small business and nonprofit web design market is shifting, the impact of DIY platforms like Wix and Squarespace, and the growing divide between clients who want $300 websites and those who need reliable long-term partners. Through honest anecdotes and hard-earned lessons, Toby explores pricing strategies, client relationships, project management, and the power of sticking with WordPress – even amid uncertainty in the ecosystem.Key TakeawaysAI and WordPress Development:AI is useful as a junior-level coding assistant but still requires deep domain knowledge.Tools like ChatGPT and Copilot have saved Toby hundreds of hours on plugin development.AI won't replace agencies but it will change workflows and create new opportunities.Adapting to Market Shifts:The entry-level web market is increasingly lost to AI and DIY tools.High-end clients may be exploring prototyping internally before approaching agencies.Adaptation is key: agencies that don't evolve risk becoming obsolete.Running a Sustainable WordPress Agency:Project managers and account managers are game changers for scaling without burnout.WordPress plugins like Beaver Builder and services like ManageWP streamline delivery and maintenance.Raising prices (even a little) can be a healthy, overdue adjustment.Community and the Future of WordPress:Despite recent governance controversies, Toby remains hopeful about the WordPress community.The community is WordPress' greatest asset – leaders must help rebuild trust and direction.Gutenberg may yet become the publishing backbone of the modern web.Important LinksThe WP Minute+ Podcast: thewpminute.com/subscribeVisit Toby's Agency: https://themightymo.com/Connect with Toby on LinkedIn: https://www.linkedin.com/in/tobycryns Support us for as little as $5 to join our members-only Slack group. ★ Support this podcast ★
Discover the Omnisend update that revolutionizes email marketing. Boost engagement, skyrocket open rates, and transform your campaigns instantly!=============================✅ START FREE with Omnisend=============================⚡️No credit card required ⚡️Best for starting businesses More than 125,000+ ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly relevant emails & texts.Check our features. It's FREE* - Click here
Say thanks and learn more about our podcast sponsor Omnisend. In this episode of the WP Minute+ Podcast, Matt sits down with Mario Peshev, founder of DevriX, to discuss how marketing agencies must adapt to industry shifts in 2025. Mario shares insights from running a high-level WordPress consultancy, working with enterprise clients, and navigating the rapidly changing landscape of digital marketing, SEO, and AI. He shared his agency's transition from general web development to specializing in complex, high-traffic websites and B2B SaaS, all while balancing the demands of an evolving tech ecosystem.The discussion covers the impact of AI on marketing, the diminishing effectiveness of SEO, and how agencies should focus on strategic partnerships with platforms like HubSpot and Salesforce. Mario also shares his perspective on the current turbulence in the WordPress ecosystem, how agencies can stay competitive, and why embracing AI as an operational tool rather than a replacement for human creativity is crucial.Key TakeawaysWordPress & Agency Growth:Agencies must specialize to remain competitive – generalist approaches are becoming less sustainable.WordPress remains a core tool for enterprises, but clients are increasingly exploring alternative platforms like Webflow.Transitioning to consultancy-based models can provide stability in uncertain markets.AI's Impact on Marketing & Web Development:AI enables faster prototyping but does not eliminate the need for experienced developers.AI-generated content is becoming oversaturated, requiring businesses to differentiate through authenticity and human insight.Marketing agencies should focus on AI-assisted operations while maintaining human-driven creativity.SEO & Digital Marketing in 2025:SEO has become highly volatile, with algorithm changes reducing its reliability as a primary acquisition channel.Agencies should diversify their marketing strategies beyond just organic search.Strategic partnerships with platforms like HubSpot, Salesforce, and AWS can provide sustainable business growth.Navigating WordPress Industry Changes:Ongoing debates around WordPress governance and Automatic's influence create uncertainty in the community.Despite industry shifts, WordPress remains a powerful publishing platform with a strong ecosystem.Agencies must balance their reliance on WordPress while exploring other viable business models.Important LinksThe WP Minute+ Podcast: thewpminute.com/subscribeConnect with Mario PeshevTwitter/X: https://x.com/no_fear_incWebsite: https://mariopeshev.com/DevriX: https://devrix.com/ Support us for as little as $5 to join our members-only Slack group. ★ Support this podcast ★
Say thanks and learn more about our podcast sponsor Omnisend. In this episode of the WP Minute+ Podcast, Matt is joined by Nathan Wrigley to discuss the evolving landscape of WordPress and the broader tech industry. The conversation touches on AI's impact on development, the changing nature of podcasting, and how WordPress professionals must adapt to the rapid technological shifts. Nathan shares his experiences with AI tools, revealing his initial struggles and skepticism, while Matt describes his journey into AI-powered development, highlighting tools like ChatGPT, Bolt, and Repl.it.They also explore AI's philosophical and ethical implications, from its role in replacing repetitive coding tasks to the possibility of AI-driven software development reducing the need for traditional app stores. They also discuss how AI may empower individuals while simultaneously challenging the business models that many rely on. Matt and Nathan agree that while AI is reshaping the industry, understanding and integrating these technologies is essential for WordPress professionals looking to stay ahead in 2025 and beyond.Key TakeawaysAI's Impact on WordPress Development:AI is enabling faster prototyping but still struggles with consistency.WordPress professionals must learn to integrate AI tools into workflows to stay competitive.AI could eventually reduce the reliance on traditional app stores by allowing users to generate custom software on demand.The Role of WordPress in a Changing Landscape:AI-driven development raises questions about the future demand for traditional web developers.WordPress remains a powerful tool for structured content management, but professionals must find new ways to add value.The rise of headless WordPress, AI-assisted content generation, and improved automation will shape the platform's future.Podcasting & Content Creation in 2025:The industry is shifting toward video-based podcasting, but audio still has a strong presence.Storytelling remains crucial to engaging content through AI-driven tools or traditional methods.Creators must be adaptable as platforms and audience behaviors evolve.The Future of AI & Ethical Concerns:AI's development speed is outpacing regulatory and ethical considerations.The sustainability of AI models and their economic impact remains uncertain.The next few years will determine whether AI continues to be venture-capital-driven or finds a stable commercial model.Important LinksThe WP Minute+ Podcast: thewpminute.com/subscribeConnect with Nathan WrigleyTwitter/X: https://x.com/nathanwrigleyWebsite: https://nathanwrigley.com/WP Builds Podcast: https://wpbuilds.com/ Support us for as little as $5 to join our members-only Slack group. ★ Support this podcast ★
Say thanks and learn more about our podcast sponsor Omnisend. In this episode of the WP Minute+ Podcast, Matt welcomes Robert DeVore, a seasoned WordPress developer and entrepreneur, to discuss how open source changed his life. Robert shares his journey from launching a cannabis-related WordPress plugin in 2015 to rapidly developing AI-powered tools for the WordPress ecosystem today. He reflects on the challenges he faced in the cannabis industry, particularly being “debanked,” which ultimately pushed him to explore new opportunities in tech.Robert dives into his current projects, including Plugin Pal, an AI-powered WordPress plugin generator that helps developers quickly create and customize plugins. He and Matt also explore the broader impact of AI on development, the sustainability of WordPress in an evolving landscape, and the importance of continuing to innovate within open source. Throughout the conversation, Robert emphasizes how WordPress and open source provided him with a career path that transformed his life and enabled him to give back to the community.Key TakeawaysRobert's Journey in WordPress & Open Source:Robert initially built a cannabis-related plugin but faced financial barriers due to industry regulations.He learned valuable lessons about business constraints and industry challenges.Pivoted to AI and rapid product development, releasing multiple WordPress tools.AI's Role in WordPress Development:AI enables faster development, but human oversight is still crucial.Tools like Plugin Pal generate structured, modern WordPress plugins.AI is not replacing developers but augmenting their workflow for efficiency.Challenges & Opportunities for WordPress:WordPress remains a powerful platform for new developers and business owners.Competing with newer, AI-driven platforms requires emphasizing the flexibility of open-source solutions.Governance and leadership concerns in WordPress are ongoing but shouldn't deter innovation.Building a Business with Multiple Products:Robert embraces a diversified product approach rather than focusing on a single flagship plugin.Rapid product development allows him to test ideas and iterate based on user feedback.Twitter/X plays a key role in his marketing and community engagement.Important LinksThe WP Minute+ Podcast: thewpminute.com/subscribeConnect with Robert DeVoreTwitter/X: https://twitter.com/DevioRobertWebsite: https://robertdevore.com/Plugin Pal: https://pluginpal.app/ Support us for as little as $5 to join our members-only Slack group. ★ Support this podcast ★
This week, we are talking Home Depot's b-hole reminiscent chatbot and vibecoding JD Vance's face. Plus—the biggest mystery in American shopping: why does TJ Maxx make people need to poop? Also on tap: Apple's iPad launch cringefest and a surprising rise in Android smartphone adoption among creatives AND finance bros alike.The Rise of Butthole LogosKey takeaways:Home Depot's "Magic Apron" and Lowe's "Milo" chatbots launched within hours of each other—proving that every brand now needs an AI assistant, even if they all look the same.AI is speeding towards eliminating websites as we know them—future shopping experiences will be conversations, not catalogs.Apple's recent marketing attempts are wildly out of touch—trends about trends are dead, but nobody told Tim Cook.Are we Pavlov-ing ourselves into using the bathroom at TJMaxx? All signs point to yesVibe coding is taking over—non-coders can now generate functional apps, proving that AI isn't just summarizing things anymore—it's building them from scratch.[00:01:19] “Eenie meenie miney Milo. Home Depot's chatbot looks like a b-hole.” - Phillip[00:55:05] “AI is fundamentally changing the way we interact with software. Convenience is the ultimate aim of technology, and we're just at the beginning of this shift.” - BrianLinks:In-show mention: Purchase The Lore JournalIn-show mention: Home Depot Chatbot and Press ReleaseIn-show mention: TJMaxx Reddit ThreadIn-show mention: Register for Shoptalk AfterpartyCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!This episode of Future Commerce is brought to you by Future Commerce Plus and our sponsors Omnisend and MotionApp and Keen Decision Systems.
Say thanks and learn more about our podcast sponsor Omnisend. In this episode of the WP Minute+ Podcast, Matt sits down with Steve Burge, founder of PublishPress, to discuss why publishers choose WordPress despite growing competition and shifting industry trends. Steve shares his journey from teaching and writing books to building and managing a suite of WordPress plugins focused on content management. His experience with government agencies, universities, and major publishers has shaped his approach to developing tools that enhance WordPress for organizations that require structured publishing workflows.The conversation touches on the strengths of WordPress as an open-source publishing platform, the challenges posed by competing tools like Substack and Ghost, and the ongoing debates around the future of WordPress. Steve also sheds light on the role of Newspack, the impact of AI in publishing, and the need for greater clarity and governance within the WordPress ecosystem.Matt and Steve discuss the evolving landscape of web development, how agencies and publishers should navigate the changes, and what the future holds for WordPress as both a publishing and website-building tool.Key TakeawaysWordPress & The Publishing IndustryWordPress remains dominant for publishers, universities, and government organizations that require structured editorial workflows.Platforms like Newspack, Paywall Project, and LEDE are pushing innovation in WordPress-based publishing.The rise of Substack, Beehive, and other newsletter platforms is pulling smaller publishers away from WordPress.Steve's Journey from Training to PluginsSteve transitioned from in-person and online training to building WordPress plugins.PublishPress originated from the need for editorial workflows in WordPress, inspired by Drupal's access control features.Acquired and improved various plugins, including MetaSlider and Co-Authors Plus.Challenges & The Future of WordPressThe WordPress ecosystem is facing fragmentation and governance concerns.AI and closed-source platforms like Webflow are attracting younger developers who might otherwise choose WordPress.Open-source principles remain crucial, but WordPress needs better governance and clearer commercial guidelines to thrive.Is WordPress a Website Builder or a Publishing Tool?The dual focus on Gutenberg as both a website builder and publishing tool creates challenges.Some argue WordPress should specialize in publishing, leaving website-building to third-party tools like Elementor and Bricks.The community remains divided on whether WordPress should prioritize content creators or developers.Important LinksThe WP Minute+ Podcast: thewpminute.com/subscribeConnect with Steve BurgeBluesky: https://bsky.app/profile/steveburge.comTwitter/X: https://x.com/SteveJBurgeWebsite: https://steveburge.com/PublishPress: https://publishpress.com/ Support us for as little as $5 to join our members-only Slack group. ★ Support this podcast ★
Say thanks and learn more about our podcast sponsor Omnisend. In this episode of the WP Minute+ Podcast, Matt welcomes Nat Miletic, founder of Clio Websites, to discuss the challenges and strategies for scaling a WordPress agency in 2025. Nat shares insights into the evolution of WordPress development, the role of AI in agency workflows, and how agencies can adapt to a rapidly changing digital landscape. He emphasizes the importance of standardizing workflows, focusing on client relationships, and leveraging AI to streamline operations while maintaining the human touch.The conversation also covers the ongoing debate around page builders vs. custom development, why clients are drawn to platforms like Webflow, and how agency owners can differentiate themselves in a crowded market. Nat highlights the need for agencies to specialize, build efficient processes, and offer value beyond just website development. He also shares his experience growing Clio Websites from a solo venture to a thriving agency, including his hiring strategy and project management approach.Key TakeawaysWordPress Agency Challenges & Growth:WordPress remains a powerful CMS, but fragmentation in tools and workflows can be overwhelming.Specializing in a particular stack (like Elementor or Bricks) helps streamline development and improve efficiency.Scaling requires hiring the right people and removing bottlenecks in workflow management.AI & Automation in Web Development:AI is a valuable tool for SEO, content creation, and code assistance, but it won't replace human creativity.Agencies should embrace AI to optimize processes, but client relationships remain a key differentiator.Future pricing models may factor in AI usage, with clients choosing between human-led and AI-assisted development.Competing with DIY Platforms & Other CMSs:Platforms like Webflow and Wix appeal to clients due to their branding and perceived simplicity.Education is key—agencies must communicate the long-term benefits of WordPress over closed ecosystems.Many businesses prefer expert-built solutions rather than relying on DIY website builders.Scaling a WordPress Agency:The key to agency growth is hiring strategically and standardizing processes.Transparent pricing and client pre-qualification save time and lead to better-fit projects.Implement clear project management structures and defined SOPs (standard operating procedures) to improve workflow efficiency.Important LinksThe WP Minute+ Podcast: thewpminute.com/subscribeConnect with Nat Miletic:LinkedIn: https://www.linkedin.com/in/natmileticTwitter/X: https://twitter.com/NatMileticClio Websites: https://cliowebsites.com/ Support us for as little as $5 to join our members-only Slack group. ★ Support this podcast ★
Say thanks and learn more about our podcast sponsor Omnisend. In this episode of the WP Minute+ Podcast, Matt sits down with Tessa Kriesel, a seasoned expert in developer relations and founder of Built for Devs. Once deeply involved in WordPress, Tessa now works with developer-focused companies to help them engage technical audiences authentically. She shares insights on how companies can build trust, engage communities effectively, and think strategically beyond traditional marketing.The conversation examines challenges freelancers and agencies faced in 2024 and what to expect moving into 2025. Tessa discusses the shift in DevRel from casual relationship-building to strategic engagement, the evolving role of AI in development, and how the tech industry is tightening budgets while demanding clear ROI. She also shares advice for WordPress product makers on pricing, sustainability, and community-building. She encourages them to challenge outdated practices like underpricing plugins and relying solely on Black Friday sales.Key TakeawaysThe Role of Developer Relations (DevRel)DevRel isn't just about attending WordCamps and networking; it requires strategy and delivering value.Companies must build authentic relationships with developers while aligning with business objectives.WordPress has a strong community, but other ecosystems also foster deep connections.Challenges in 2024 & Looking Ahead to 2025Economic pressures are causing tech companies to scrutinize spending and demand clear ROI.VC funding has shifted focus from user adoption to revenue generation.The lack of trust in marketing and business interactions makes it harder for companies to gain traction.WordPress & Business GrowthMany WordPress companies still underprice their products, following outdated open-source pricing models.Product makers should focus on value-based pricing rather than low-cost models with limited revenue potential.Relying on Black Friday discounts as a primary sales strategy is shortsighted. Products should be priced for sustainability year-round.The Role of AI in Development & BusinessAI is a powerful tool for efficiency but still requires human oversight.Companies investing in AI-driven solutions must balance automation with trust-building.Developers who integrate AI into their workflows will gain a competitive edge but won't be replaced entirely.Important LinksThe WP Minute+ Podcast: thewpminute.com/subscribeConnect with Tessa KrieselLinkedIn: https://www.linkedin.com/in/tessak22/Twitter/X: https://twitter.com/TessaK22Learn more about Built for Devs: BuiltFor.Dev Support us for as little as $5 to join our members-only Slack group. ★ Support this podcast ★
In this special edition of the "Get Hired" podcast, the hosts, including Nicky Bulmer, co-host Misty Combs, and guest Michelle Frechette, answer listener-submitted questions on job seeking. They discuss how to address job hopping by providing context on resumes, the pros and cons of functional versus chronological resume formats, and strategies for explaining employment gaps. The episode also covers handling common interview questions, the importance of being honest about salary expectations, and the role of social media in hiring. The speakers offer practical advice to empower job seekers in their application processTop Takeaways:Job Interviews Are a Two-Way Street: Candidates should ask insightful questions, such as how salary ranges are determined and what differentiates top earners from lower earners.It's important for job seekers to showcase their skills and experience even if the interviewer doesn't directly ask about them.Thinking Beyond Standard Questions: Candidates should anticipate questions beyond their resumes and prepare to discuss communication tools, remote work habits, and problem-solving approaches.Tailor Your Resume to the Job You're Applying For: It's important to customize your resume for each job application. Highlight relevant skills, experiences, and achievements that directly relate to the position. A generic resume may not stand out as much, while one that speaks to the specific needs of the company and role shows that you've taken the time to understand what they're looking for, making you a more appealing candidateMentioned In The Show:Liquid WebGet Hired Podcast
Send us a textBuckle up because today's episode is packed with gold. I've got Rytis Lauris, CEO and co-founder of OmniSend, on the pod, and let me tell you—this guy has been in the e-commerce automation game for over a decade. With more than 120,000 customers worldwide, OmniSend is changing how brands do retention marketing, and today, we're breaking it all down.We're talking about what's working right now in e-commerce, what's straight-up not working, and the biggest shifts happening in automation and customer retention. Rytis shares some seriously insightful takes on how Apple's privacy changes are shaking things up, why email marketing isn't dead (despite what people say), and what brands need to focus on to stay ahead. Oh, and we're also tackling that big debate—should you ever remove subscribers from your email list? Let's go.Key Topics:How e-commerce marketing has evolved over the past decadeWhy OmniSend is the go-to alternative to those overpriced enterprise platformsIs email marketing actually dead? (Spoiler: Nope.)How Apple's privacy updates are changing the game for online brandsThe real way to keep your email list clean and engagedWhy AI isn't replacing humans in marketing anytime soonBuilding a customer-funded business and keeping your brand agileWho is Rytis Lauris?Rytis Lauris is the co-founder and CEO of OmniSend, a marketing automation platform designed specifically for e-commerce brands. With a background in digital marketing, Rytis saw a gap in the market for an affordable yet powerful email and SMS automation tool that serves small to mid-sized businesses. Under his leadership, OmniSend has grown to serve over 120,000 customers worldwide, helping brands maximize retention and boost revenue through smart automation. A firm believer in customer-funded business models, Rytis has led OmniSend without external investment, focusing on delivering real value to customers.Connect with Rytis Lauris on LinkedIn: https://www.linkedin.com/in/rytisl/Visit OmniSend: https://www.omnisend.com/Key Takeaways:Retention is king. Brands relying solely on acquisition will struggle; the real money is in repeat customers.Sunsetting subscribers too soon is a mistake. Engagement isn't just about open rates—clicks matter more.AI can automate, but humans differentiate. The best marketing still needs a human touch to stand out.Customer-funded businesses stay agile. OmniSend has scaled without outside investment, proving that putting customers first wins.Apple & Google privacy changes aren't the end. Brands just need to adapt by focusing on first-party data and owned channels.Growth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin our community and connect with other eCommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodca
Say thanks and learn more about our podcast sponsor Omnisend. In this episode of the WP Minute+ Podcast, Matt welcomes Laurence Bahiirwa, a WordPress developer at Freemius and the creator of the TechiePress YouTube channel. Laurence shares his journey from being a high school ICT teacher to freelancing and eventually landing a role at Freemius. He discusses how his YouTube channel played a crucial role in securing his current job, acting as both a portfolio and proof of his expertise.The conversation explores content creation challenges, the importance of balancing a full-time job with a YouTube channel, and how AI is transforming WordPress development. We also explore the role of WordPress in education, how it serves as a gateway for aspiring developers, and how AI tools like ChatGPT and GitHub Copilot make coding more efficient. He also gives insights into Freemius' latest initiatives, including improvements in data portability for plugin and theme sellers.Key TakeawaysWordPress as a Career Path:Laurence started as a high school teacher before transitioning to freelancing and Freemius.His YouTube channel helped him stand out in job applications.WordPress serves as a foundation for learning broader web development skills.Content Creation & YouTube Journey:Laurence started creating videos to fill gaps in WordPress development content.Balancing content creation with a full-time job is a challenge.Technical videos require significant preparation and editing time (6+ hours for a 15-minute video).AI & WordPress Development:Using AI tools like ChatGPT and Copilot for development efficiency.AI accelerates problem-solving but still requires human oversight.Laurence sees AI as a tool for educators to enhance learning, not replace it.Freemius & Data Liberation:Works on improving data export options for Freemius users.Freemius has trained an AI-powered bot to assist with documentation searches.Emphasizes transparency and control over user data.Important LinksThe WP Minute+ Podcast: thewpminute.com/subscribeLaurence's YouTube Channel: https://www.youtube.com/@techiepressConnect with LaurenceTwitter/X: https://x.com/omukiguyBluesky: https://bsky.app/profile/omukiguy.bsky.socialWebsite: https://omukiguy.com/Freemius: https://freemius.com/ Support us for as little as $5 to join our members-only Slack group. ★ Support this podcast ★
Say thanks and learn more about our podcast sponsor Omnisend. In this episode of the WP Minute, Matt Medeiros and Mark Zemanski discuss the overuse and misinterpretation of the term 'open source,' particularly in the context of WordPress. They reference a recent episode of WP Town Hall where Mark posed the question to Chris Pearson. Matt and Mark explore the complexities and nuances behind 'open source,' noting the difference between open source code and the brand value of WordPress. They debate the evolving nature of WordPress governance, expressing concerns over the potential disillusionment within the WordPress community. Additionally, the discussion touches on the implications of Matt Mullenweg's control over WordPress, the survival and contributions to the project, and how closed-source commercial alternatives might be gaining traction. The conversation concludes with the question of whether society is moving towards more closed-source solutions, driven by business needs and the challenges of sustaining open-source models. Support us for as little as $5 to join our members-only Slack group. ★ Support this podcast ★
Say thanks and learn more about our podcast sponsor Omnisend. In this episode of the WP Minute+ podcast, Matt sits down with Victor Ramirez, an experienced technologist working at the intersection of WordPress and data analytics. The conversation explores the challenges WordPress professionals will encounter in 2025, from increasing competition in the CMS market to the impact of AI on development and marketing.Victor shares insights from his career working with enterprise organizations like News Corp, The Knot Worldwide, and Sotheby's. He discusses how AI is reshaping development workflows, making some roles obsolete while creating opportunities for those who learn to harness AI effectively. He also discusses the evolving WordPress landscape, including the shift toward headless WordPress, the potential decline in enterprise adoption, and how professionals can adapt by focusing on best practices and scalability.Matt and Victor also explore Upwork's role as a viable platform for high-level WordPress professionals and the increasing importance of SEO, metadata, and analytics in an AI-driven search landscape. They wrap up with a discussion on Gutenberg's impact on WordPress usability and the ongoing debate over whether WordPress should cater to end users or web professionals.## Key Takeaways### WordPress in Enterprise- Large organizations are questioning whether to continue investing in WordPress or transition to platforms like Webflow.- The strength of WordPress lies in its flexibility and open-source nature, but governance and product direction concerns are growing.### AI's Impact on WordPress Development- AI accelerates workflows but also threatens repetitive, low-level development jobs.- Developers who learn to integrate AI into their processes will have a competitive edge.- AI-generated code often lacks consistency and sustainability, reinforcing the value of WordPress as a structured platform.### Freelancing & Upwork Insights- Upwork can be a viable channel for high-level professionals, particularly in enterprise WordPress projects.- SEO plays a critical role in discoverability, with Upwork profiles often ranking higher than individual portfolios.### SEO & WordPress as a Publishing Platform- SEO is evolving beyond traditional keyword strategies into metadata and AI-driven search.- WordPress remains strong for content publishing but faces increasing competition from headless solutions and alternative CMS platforms.### Gutenberg & WordPress Usability- The WordPress Block Editor remains a divisive tool, praised for flexibility but criticized for its lack of structure.- Professionals and businesses need guardrails to prevent content management chaos.### Important Links- The WP Minute+ Podcast: thewpminute.com/subscribe- Connect with Victor Ramirez:Website: https://www.isvictorious.com/ Twitter/X: https://twitter.com/isvictoriousss- Learn more about WordPress Enterprise Solutions: https://wpvip.com/ Support us for as little as $5 to join our members-only Slack group. ★ Support this podcast ★
Šį „Du bitai“ epizodą remia OMNISEND. Lietuvos startuolis, kuriantis elektroninės komercijos marketingo automatizavimo platformą. Prisijunk prie komandos! Daugiau informacijos – https://www.omnisend.com/careers. Laidos šaltinių nuorodos Iš telefonų – į mokyklą! Skaitmeninės etikos centro iniciatyva riboti telefonų naudojimą mokykloje Luko Facebook įrašas apie tai Deep Research Introducing deep research o3-mini OpenAI o3-mini Naujas OpenAI prekinis ženklas Refreshed … Tęsiama
In this episode of the "Get Hired" podcast, host Nicky Bulmer and co-host Michelle Frechette interview Tatiane, an experienced WordPress developer. Tatiane shares her journey in WordPress development, emphasizing her skills in creating and customizing themes and plugins. The discussion covers Tatiane's approach to handling feedback, collaborating with teams, and optimizing WordPress sites. Nicky and Michelle provide Tatiane with resume and interview tips, highlighting the importance of clear communication and showcasing both technical and soft skills. The episode concludes with practical advice for job seekers, reinforcing the podcast's mission to enhance job application materials and interview skills.Top Takeaways:Cover Letters Should Be Concise & Tailored – A strong cover letter shouldn't just repeat the resume. Instead, it should highlight why your skills and experience are a great fit for the specific role and company. Less is often more—focusing on one key project or skill that directly relates to the job can make a stronger impact than listing everything.Confidence & Clarity Matter in Interviews – Candidates should confidently communicate their skills, especially when discussing technical expertise. Using specific language, such as naming programming languages or frameworks, helps interviewers understand the depth of knowledge. Additionally, if an interviewer has an accent or uses unfamiliar words, repeating for clarification or asking them to rephrase is a good strategy.Continuous Improvement & Adaptability Lead to Success – Surrounding yourself with the language, culture, and best practices of your industry (as Tatiane did with English) makes growth easier. Being open to feedback, refining application materials, and improving communication skills over time can significantly increase job prospects.Mentioned In The Show:The Events Calendar Liquid WebDungeons and DragonsGitHub WPIncludes.me
Say thanks and learn more about our podcast sponsor Omnisend. In this episode of the WP Minute+, Matt chats with Katie Keith, co-founder of Barn2 Plugins, about her decision to diversify her WordPress-focused business by introducing Shopify apps. Katie shares insights into the challenges and opportunities of the WordPress ecosystem, touching on the increasing uncertainties surrounding WooCommerce and WordPress leadership. While Barn2 remains committed to its existing WordPress products, Katie discusses the strategic importance of venturing into Shopify to safeguard the future of her business.In addition, Katie shares the thought process behind expanding to Shopify, including her team's excitement about the technical challenges and opportunities. She highlights how leveraging her WooCommerce knowledge helps identify gaps in the Shopify app market. Katie emphasizes the importance of a balanced approach to diversification while continuing to deliver quality in both the WordPress and Shopify ecosystems.## Key Takeaways### Marketing & Content Strategy- Barn2's primary sales channels remain blog SEO and YouTube content.- Diversification in content platforms (e.g., live streams and videos) is critical for adapting to algorithm changes.- AI tools like ChatGPT are driving product awareness, with customers reporting purchases based on AI recommendations. ### The Decision to Diversify- Increasing uncertainty in WordPress, especially with WooCommerce's "more in core" policy, prompted Barn2 to explore Shopify.- Expanding to Shopify allows for greater business stability without compromising WordPress operations.### Challenges of Diversification- The Shopify ecosystem offers its own risks, including potential competition from core features.- Team enthusiasm and readiness for technical challenges were key factors in the decision to expand.### Community Insights- Katie appreciates the collaborative and welcoming nature of both WordPress and Shopify communities.- Leveraging networks on platforms like Twitter and insights from peers in both ecosystems have been vital for her business growth.## Important Links- *The WP Minute+* Podcast: [thewpminute.com/subscribe](thewpminute.com/subscribe)- Connect with Katie Keith on Twitter/X: [twitter.com/KatieKeithBarn2](twitter.com/KatieKeithBarn2)- Learn more about Barn2 Plugins: [barn2.com](barn2.com) Support us for as little as $5 to join our members-only Slack group. ★ Support this podcast ★
This week, we're live-reacting to battles across culture. It's DeepSeek vs. OpenAI, Millennials vs. Gen X, and Starbucks vs. Sharpies (Sharpies won). PLUS: The Flappy Bird effect drives an aftermarket of devices with TikTok access, yuppie culture booms, and Waymo strikes again. The Other Side of Headless CommerceKey takeaways:DeepSeek's Disruption – A powerful, cheap, open-source AI from China that is sending shockwaves through the industry, challenging Nvidia's dominance and raising economic concerns.The Death of Loss Leaders? – AI optimization could make it easier for consumers to game retail pricing, forcing businesses to rethink discounts and marketing tactics.Tech Arms Race – The U.S.-China AI competition is accelerating, with implications for policy, economy, and innovation.The Generational Cycle – Are Millennials the new Boomers? Phillip and Brian discuss how attitudes shift over time.TikTok Bans and Black Markets – The aftermarket for phones with TikTok pre-installed mirrors the Flappy Bird phenomenon.“If someone was able to optimize their life so that friction was removed, it would break the system.” – Phillip“This is ground zero of something huge. The AI game just changed overnight.” – Phillip“The best defense is to flood the zone. The moment you try to contain something, you lose control.” – Brian“The return of yuppies proves that history doesn't just repeat itself—it evolves.” – Phillip“Technology enabled back.” – BrianLinks:In-show mention: The Cruel Kids Table, New York MagazineIn-show mention: TimesNowNews: Phones with TikTok Pre-Installed Selling for $25,000 Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!This episode of Future Commerce is brought to you by Future Commerce Plus and our sponsors Omnisend and MotionApp.
Say thanks and learn more about our podcast sponsor Omnisend. Cory Miller has been at the center of two major shifts in the WordPress ecosystem.First, he sold his full ownership of Post Status to Marieke van de Rakt and Joost de Valk, who are now forming a new nonprofit entity to back it. Matt explores Cory's timeline of running Post Status after acquiring it from Brian Krogsgard.Today, he is part of the A2 Hosting acquisition by World Host Group, a private equity-backed company consolidating hosting brands. In a recent WP Minute conversation, Matt Medeiros spoke with Cory about these transitions and what they mean for the WordPress community. A2 Hosting's Acquisition by World Host GroupPrivate Equity Backing: A2 Hosting has been acquired by World Host Group, a private equity-backed company managing 14 hosting brands.Leadership with WordPress Experience: Cory highlighted that the new leadership team includes individuals with a deep understanding of WordPress, helping to ease concerns about the acquisition.Investment Over Cost-Cutting: Unlike typical private equity acquisitions that prioritize cost reduction, World Host Group's approach focuses on increasing investment in product and support.No Immediate Changes: Customers should not expect significant changes to pricing, dashboards, or service URLs in the short term, though new developments are anticipated in the coming months.Trust as a Core Value: CEO Seb de Lemos has emphasized building a trusted, globally recognized brand—something that is often lacking in the hosting industry.The Transition of Post StatusMoving to a Nonprofit Model: Post Status, long a hub for WordPress professionals, is now a nonprofit organization led by the founders of Yoast.Challenges of WordPress Media: Running a media and community-driven business in the WordPress space is difficult. Cory noted the constant challenges of securing sponsorships, maintaining engagement, and ensuring financial stability.The Importance of Support: Cory emphasized that WordPress companies have a responsibility to support independent media outlets because they provide essential industry insights, foster community engagement, and hold key stakeholders accountable. Without financial backing from businesses that benefit from these platforms, these critical resources risk disappearing, weakening the ecosystem as a whole.Final ThoughtsThe acquisition of A2 Hosting and the transition of Post Status signal significant shifts in the WordPress industry. While private equity involvement in hosting raises concerns, Cory remains optimistic about the focus on trust and investment. Letting go of Post Status was both a relief and a deeply emotional moment for Cory.After years of dedication, he now watches as the community he helped build takes on a new chapter under nonprofit stewardship. While there's a sense of closure, there's also hope that this transition will empower independent WordPress media & community in new ways.Now is the time for stakeholders to actively shape the future of WordPress through engagement and support.Chapters00:00 Welcome Back, Cory Miller!00:30 Big Changes and Acquisitions01:37 A2 Hosting Acquisition Insights02:32 Leadership and Vision at World Host Group03:51 The Importance of Communication06:46 Private Equity and WordPress10:24 AI and the Future of Tech17:08 The Power of WordPress Distribution22:27 Immediate Changes at A2 Hosting26:17 Struggles with WordPress Community and Content Creation27:15 Reflecting on Acquiring PostStatus28:38 The Importance of Community30:47 Challenges and Gratitude34:28 The Future of WordPress Media40:25 The Human Touch in WordPress News43:32 Balancing Community and Business49:32 Final Thoughts and FarewellRelevant Links Mentioned in the ConversationA2 Hosting's new parent company: World Host GroupA2 Hosting: a2hosting.comCory Miller's website: CoryMiller.comPost Status community: PostStatus.comWordPress media efforts: The WP Minute & The RepositoryUpcoming community conference: PressConf Support us for as little as $5 to join our members-only Slack group. ★ Support this podcast ★
In this episode of the "Get Hired" podcast, Nicky Bulmer and Misty Combs interview Corey Maass, a WordPress developer, discuss the hiring process for WordPress developers. Corey shares his extensive experience in WordPress development, emphasizing the importance of community, communication, and continuous improvement. The conversation covers optimizing WordPress sites, handling client feedback, and the significance of authenticity in interviews. Nicky and Misty provide feedback on Corey's resume and portfolio, highlighting the need for clarity and measurable achievements. The episode offers valuable insights into job seeking, negotiation, and presenting oneself effectively in the tech industry.Top Takeaways:The Importance of Staying True to Yourself in Job Searches: The panel emphasizes that not every job or company is a good fit for everyone. It's more important to be authentic and align with roles that reflect your values and personality rather than trying to conform to something you're not. However, desperation during challenging times can complicate this, making it harder to prioritize alignment over necessity.Every Job is a Learning Experience: Even if you accept a role that isn't ideal, you can use it as a stepping stone. Challenging or mismatched experiences still offer valuable lessons about what to look for (or avoid) in the future, help grow your skillset, and shape your career trajectory.Shifting Hiring Trends and Perceptions: The job market's expectations are constantly changing. For example, job-hopping is more accepted in tech compared to other industries, and long tenures at one company are sometimes viewed as stagnation. Different generations and industries value different qualities, making it crucial to stay adaptable and aware of trends in your field.Mentioned In The Show:Liquid WebOmnisendCorey Maass' Portfolio
Chinese New Year is coming up in a few days and if you're relatively new to the e-commerce game, there's a few things you should know about the big holiday. Dave is back on the podcast to cover the impact Chinese New Year has on e-commerce sellers and manufacturers, the significance of the Zodiacs, and the common equivalent for those who aren't aware. Let's be real – email marketing isn't flashy, but that's what makes it great. Who needs chaos when you can have steady, reliable results? That's where Omnisend email and SMS comes in. Check it out today and use code ECOMCREW. Ever wonder why all of China basically closes down every January for Chinese New Year? You're not alone. Chinese New Year seems like the one time each year that China (and by extension, a lot of the neighbouring asian countries) goes on holiday for a few weeks. As an e-commerce seller, you probably know by now to place your orders well in advance to prepare for the holiday. But there's a few extra things you should know about that could maintain and keep you in the good graces of your factory. Luckily, Dave is on the podcast today to break down what exactly you need to know and how the holiday impacts you specifically. The Big Takeaway Chinese New Year is comparable to Christmas in significance. Chinese New Year happens on the second New Moon in the lunar calendar after the Winter's Solstice (December 20th). Zodiac symbols can influence business decisions in China. Quality control tends to take a dip if orders are shipped before Chinese New Year. Suppliers may have varying deadlines for orders before they close for the holiday. Expect delays in shipping and logistics post-New Year as every company that's importing from China will also be placing orders in advance of the holiday. Be considerate to suppliers during the holiday period. Freight prices tend to dip after the New Year rush, as demand declines. Timestamps 0:00 - Intro 1:43 - Omnisend Ad 2:17 - What is Chinese New Year? How big is the holiday? 3:28 - The traditions around Chinese New Year 4:28 - When exactly is Chinese New Year? 6:07 - Zodiac symbols and how they can affect business 8:40 - Why is it called the Spring Festival? 9:41 - Tip #1: Deadlines for Chinese New Year orders 11:06 - Tip #2: Days off during Chinese New Years 13:19 - Tip #3: Quality control during Chinese New Year 15:08 - Tip #4: Delays 17:05 - Tip #5: Being considerate As always, if you have any questions or anything that you need help with, reach out to us at support@ecomcrew.com if you're interested. Don't forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can. Thanks for listening! Until next time, happy selling!
Say thanks and learn more about our podcast sponsor Omnisend. In this episode of *The WP Minute+*, Matt chats with Ariele Krantzow, the Marketing Lead at Pressable, a Managed WordPress Host. Ariele shares her journey from a design-focused background to a thriving career in content and marketing. She highlights her experience as a long-time WordPress user, the community's influence, and the rapid learning curve she faced when she joined Pressable just in time for her first WordCamp.The conversation covers the value of quality hosting, customer education, and marketing strategies tailored to the needs of WordPress users. Ariele describes how Pressable balances startup agility within the larger Automatic ecosystem and focuses on creating a superior user experience. The discussion also focuses on the challenges and opportunities presented by AI in marketing and the WordPress ecosystem, emphasizing the importance of creativity, human connection, and innovation in a fast-evolving digital landscape.## Key Takeaways### Ariele's Journey to Marketing:- Started in design and community roles before transitioning into content marketing.- Values combining creativity and strategy to drive impactful results.### Marketing at Pressable:- Focus on customer education and simplifying the hosting experience.- Pressable is positioned as a premium, quality-driven host with a user-friendly dashboard and top-notch support.### WordPress Community Insights:- Ariele emphasized the value of WordPress in enabling diverse careers, from content marketers to developers.- Engaging with the community at WordCamps has been a cornerstone for learning and growth.### AI in Marketing:- AI is an assistant, not a replacement, for creativity in marketing.- Marketers must focus on producing unique, human-centric content to stand out amidst AI-generated content.### Video Strategy:- Pressable is expanding into video content to complement its robust blog and knowledge base.- Emphasis on relatability and authenticity in video production.### Important Links- *The WP Minute+* Podcast: [thewpminute.com/subscribe](https://thewpminute.com/subscribe) - Connect with Ariele Krantzow: LinkedIn [linkedin.com/in/akrantzow/](https://www.linkedin.com/in/akrantzow/)- Learn more about Pressable: Pressable Website [pressable.com](https://pressable.com/)For more insights and updates, don't forget to subscribe to *The WP Minute+*! Support us for as little as $5 to join our members-only Slack group. ★ Support this podcast ★
Send us a textThe power of creator partnerships is undeniable. Identify top TikTok creators, develop co-branded pages, and ensure seamless transitions to boost conversions on your eCommerce platforms. Audit your TikTok efforts, identify top creators, and amplify with paid ads. Safeguard your investments and maintain revenue despite platform changes.In this episode, Jordan West gets into a critical topic that every ecommerce brand should be aware of—the potential shutdown of TikTok and how it could impact your business. He discusses the real threats posed by platform uncertainties, the principles of social commerce, and a step-by-step roadmap to protect your revenue and future-proof your brand. Explore how to maintain and even increase your revenue, leveraging creator partnerships, co-branded landing pages, and multi-platform content strategies to secure new revenue streams and retain your valuable customer data, independent of any single platform.Listen and learn in this episode!Key takeaways from this episode:TikTok Shutdown Preparedness: Be proactive in preparing for a TikTok shutdown by shifting efforts to DTC sites and Amazon stores.Direct-to-Consumer Focus: Transitioning to a robust DTC strategy mitigates risks and creates new revenue streams beyond TikTok.Social Commerce Strategy: Develop resilient strategies that aren't dependent on a single platform, as social commerce is enduring.Maximize TikTok Shop Success: Redirect TikTok shop achievements to owned sales channels like DTC sites and Amazon.Effective Creator Partnerships: Collaborate with high-impact creators to showcase products and resonate with audiences.Utilize Co-Branded Landing Pages: Enhance shopping experiences by directing traffic from creators to specific landing pages.Expand Across Platforms: Distribute TikTok-like content on platforms such as Instagram and YouTube Shorts for wider reach.Mitigate Risks and Control Revenue: Decrease platform dependency and maintain customer experience control.Value of Data Ownership: Retaining customer data is a key benefit of DTC site shopping.Strategic Roadmap: Follow a roadmap for leveraging TikTok success, including auditing efforts and focusing on top creators.Customer Retention is Key: Optimize for retention and conversion to ensure long-term success.Growth Plan: www.upgrowthcommerce.com/growIn this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results. Learn more here: Omnisend
Send us a textAppLovin is redefining ad space with unskippable, sound-on video ads in mobile games. Experience captivating, immersive environments. Currently in the US, it's ideal for high-spending ecom brands ready to elevate their game.In this episode, Jordan West gets into the evolving landscape of e-commerce advertising, with a focus on the emerging potential of AppLovin as a game-changing platform for brands looking to scale. Drawing from over a decade of experience managing millions in ad spend, Jordan shares insights on how brands are achieving high conversion rates and profitability using AppLovin's unskippable full-screen video ads. These engaging ads are embedded within mobile games, offering a high ROI and unique opportunities for incremental growth. Listen and learn in this episode!Key takeaways from this episode:AppLovin's Potential: It's becoming a significant tool for scaling e-commerce brands with notable conversion rates and profitability.Profitable Ad Spending: Brands report profitability with daily ad spends between $20,025 - $25,000.Incremental Growth: Brands using AppLovin see real incremental revenue growth, sometimes spending more than on Meta.Ad Format: Features unskippable full-screen video ads in mobile games, initially available only in the US.Requirements for Launch: Suitable for high-spending brands with a need to prepare specific creatives and install a tracking pixel.Scalability for Large Brands: Well-suited for large brands, with future potential for smaller budgets.High Creative Quality: Essential for success; engaging vertical videos required.Single Domain Restriction: Accounts can be linked to only one domain.Opportunity Amidst Meta and TikTok Challenges: Offers a growth avenue as other platforms face challenges.Growth Plan: www.upgrowthcommerce.com/growIn this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results. Learn more here: Omnisend
After visiting a conference recently, a friend of mine told me about a place in where all of the biggest Amazon Sellers (and all the black hat tactics came from) in China congregate: China's New South City. In this episode, Dave talks about his visit to New South City in China, what he found while he was there, and why this place exists. Let's be real – email marketing isn't flashy, but that's what makes it great. Who needs chaos when you can have steady, reliable results? That's where Omnisend email and SMS comes in. Check it out today and use code ECOMCREW. Ever heard of China South City? It's where all of the top Chinese Amazon sellers congregate and work together. This is also the place where Chinese black hat Amazon tactics comes from. Dave decides to visit China South City during a recent trip to Asia, and shares what he found, some insider information that he found out about after talking to sellers there, and some of the black hat tactics Chinese sellers are using. The Big Takeaway: China South City is a massive hub of the biggest Chinese Amazon sellers in Shenzhen, China. Chinese sellers are getting subsidies from the government to encourage exports into other countries. Having all sellers within the same area also encourages collaboration and networking among sellers, unlike in the US or the West in general. Chinese sellers inspect a higher percentage of their products more than Western sellers. Many Chinese sellers operate multiple Amazon accounts for security reasons. The 2021 Amazon ban wave had a significant impact on Chinese sellers; reducing China's overall trust in Amazon. Because of the ban wave, Chinese sellers are also diversifying their sales channels beyond Amazon. Temu is starting to become one of the key places for growth among Chinese sellers. Live selling is a major trend in China, with dedicated studios for streaming in each floor. Timestamps: 00:00 - Introduction to China South City 02:53 - The Structure and Purpose of China South City 06:10 - The Community of Amazon Sellers 09:00 - Operational Strategies of Chinese Sellers 11:52 - Challenges Faced by Chinese Sellers 14:45 - The Impact of Amazon's Account Suspension Sweep 18:05 - Tactics and Strategies of Chinese Sellers 20:57 - Diversification Beyond Amazon 23:47 - The Rise of Live Selling in China 27:12 - Conclusion and Final Thoughts As always, if you have any questions or anything that you need help with, reach out to us at support@ecomcrew.com if you're interested. Don't forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can. Thanks for listening! Until next time, happy selling!
Say thanks and learn more about our podcast sponsor Omnisend. In this episode of *The WP Minute+*, Matt sits down with recurring guest Mark Szymanski to discuss the evolving role of AI in their daily workflows. From creating content and writing code to experimenting with tools like Claude and Cursor, they explore both the promises and frustrations of AI-powered solutions. Matt shares his journey of using AI for coding a personal project, detailing the challenges of token limits, tooling decisions, and bridging gaps in technical knowledge. Mark highlights his experience creating WordPress plugins with AI assistance and provides insights into how AI has revolutionized his content creation process. The conversation also covers broader implications for AI in industries like development, marketing, and content creation, as well as concerns about its commoditization and future pricing models. Both Matt and Mark agree that while AI is still far from being an independent problem-solver, it has already proven to be a game-changing assistant. ## Key Takeaways ### AI in Coding:- Tools like Claude and Cursor can help non-developers create functional code, though human oversight is essential. - Cursor, a coding environment integrated with Claude, significantly streamlines workflows by auto-applying changes to files. - Prompt engineering and token management are critical skills for effectively using AI in coding. ### AI in Content Creation:- AI can save time by generating YouTube chapters, video titles, and descriptions from transcripts. - Tools like Claude are better for processing large transcripts, while ChatGPT excels in brainstorming creative ideas. - AI is still limited in generating high-quality thumbnails, though it can provide useful prompts for design tools. ### Future of AI:- Commoditization of AI tools could lead to higher costs, restricting access to advanced features. - AI is more of a junior assistant than an independent creator, requiring human guidance to produce optimized results. - As AI continues to evolve, industries may see dramatic shifts in productivity and accessibility.## Important URLs Mentioned - *The WP Minute+* Podcast: [thewpminute.com/subscribe](https://thewpminute.com/subscribe) - Mark Szymanski's Links and Newsletter: [mjs.bio](https://mjs.bio) - ConvertKit (Now Kit): [kit.com](https://kit.com) For more insights and updates, don't forget to subscribe to *The WP Minute+*! Support us for as little as $5 to join our members-only Slack group. ★ Support this podcast ★
In this episode, Michelle Frechette chats with Bernard Mayer, the Senior Director of Communications and Creative at Omnisend. Bernard, based in Vilnius, Lithuania, shares his diverse background and insights into Omnisend's innovative marketing strategies, focusing on email and SMS marketing. The discussion highlights the importance of effective customer engagement and the significant impact of automated emails. Bernard also delves into his involvement with the WordPress community, particularly through WordCamps, and emphasizes the value of creativity and community in marketing. The episode concludes with excitement for the upcoming WordCamp Asia and its enriching experiences.Top TakeawaysThe Value of Organizing and Attending WordCamps: Both Bernard Meyer and Michelle Frechette emphasized the benefits of organizing and attending WordCamps. While it's a lot of hard work, the sense of accomplishment, networking opportunities, and camaraderie with other organizers make it a fulfilling experience. Bernard highlighted how it allows remote collaborators to meet in person, which adds an exciting dimension to professional relationships.Creative Marketing Through Humor and Engagement: Bernard discussed Omnisend's approach to marketing, which involves using humor, music videos, mockumentaries, and playful storytelling. These creative strategies make their marketing campaigns memorable and engaging, showing that a bit of fun can effectively capture an audience's attention.The Accelerated Nature of Event Preparation: Both speakers noted how quickly time seems to pass when preparing for large events like WordCamp Asia. Bernard highlighted the rapid pace from early-year planning to the event date, while Michelle described it as a snowball effect that builds momentum. This reflects the importance of staying organized and proactive during event planning.Mentioned In The Show:OmnisendStellarWPRytis LaurisWPCoffeeTalkWordCamp AsiaWordCamp GermanyWordCamp USSuno AIThe PIC
Send us a textIn 2025, building your own dedicated community is more crucial than ever. It helps you stay resilient against algorithm fatigue and rising ad costs. Whether it's Facebook Groups, Discord, or Mighty Networks, your community's home should resonate with where your audience already spends their time.In this episode, Jordan West gets into the power of community-building for eCommerce success in 2025. Imagine the potential of generating $250,000 in just 24 hours without relying on discounts, ads, or gimmicks—simply by fostering a thriving community of 12,000 raving fans. Listen and learn in this episode!Key takeaways from this episode:Community Power: Building a community can drive significant sales without discounts or ads, as demonstrated by Jordan West's $250,000 success.2025 Relevance: Community becomes crucial due to algorithm fatigue and the need for direct audience ownership amid platform changes.Trust and Authenticity: Genuine connections and balancing real-life and AI interactions are key for consumer trust in 2025.Platform Choice: Select the right platform (e.g., Facebook Groups, Discord) based on where your audience is active.Owned vs. Rented Platforms: Owning your community provides a marketing edge over engaging on rented platforms.Blueprint Steps: Follow steps to build a community: define your audience, pick a platform, create engagement magnets, purposeful posting, empower the community, launch strategically, and measure and adapt.Engagement Strategies: Engage actively, promote involvement through exclusivity and member spotlights to foster a sense of belonging.Measurement and Adaptation: Track engagement, listen to feedback, and adapt strategies for community effectiveness.Exclusivity's Role: Leveraging exclusivity boosts community interest and involvement.Community as Differentiator: In a crowded market, community distinguishes your brand when product differences are minimal.Growth Plan: www.upgrowthcommerce.com/growIn this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results. Learn more here: Omnisend
Send us a textTikTok's integration into pop culture and its unparalleled reach have made it a powerhouse for organic growth and viral success. However, its potential disappearance could trigger significant shifts in audience attention and advertising strategies, with brands and creators needing to reposition their strategies across alternative platforms such as Instagram Reels, YouTube Shorts, and emerging options like Snapchat and Lemonade.In this episode, Jordan West gets into a pressing issue that could reshape the landscape of social commerce as we know it—the potential banning of TikTok. With years of experience in ecommerce and social commerce, Jordan explores the profound effects such a ban would have on brands, creators, and influencers who've thrived on the platform's unique discovery algorithm. Listen and learn in this episode!Key takeaways from this episode:Potential TikTok Ban: Brands and creators relying on TikTok could face significant challenges if it's banned.Creator Economy: Transitioning to other platforms might be difficult for creators due to different algorithms.Brand Challenges: Brands may struggle to replicate TikTok's viral success elsewhere and face higher ad costs.Shifting Focus: Instagram and YouTube may become primary alternatives for users and businesses.Alternative Limitations: No current platform fully replicates TikTok's affiliate marketplace yet.Diversification: Expanding presence on other platforms and building direct communities is crucial.Content Repurposing: Repurpose TikTok content on platforms like Instagram and YouTube.Whitelisting Importance: Utilizing influencer whitelisting is key for social commerce.Need for Adaptation: Quick adaptation and diversification are necessary for survival.Planning for Change: It's essential to prepare for a future without TikTok amid ongoing legal proceedings.Growth Plan: www.upgrowthcommerce.com/growIn this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results. Learn more here: Omnisend
Dave interviews David McCormick from Legacy Lawyers to talk about e-commerce taxation in B.C., Canada, specifically regarding the Online Marketplace Services Act, the Ministry of Finance's choice to start charging Provincial Sales Tax (PST) to every B.C. based seller on each of Amazon's seller fees, and why this choice is ultimately flawed. Let's be real - email marketing isn't flashy, but that's what makes it great. Who needs chaos when you can have steady, reliable results? That's where Omnisend email and SMS comes in. Check it out today and use code ECOMCREW. E-commerce taxation is a huge mess in British Columbia right now. If you're not from the great white north, then you should know that Amazon has been charging sellers PST since 2021 – something that Amazon wasn't exactly required to do. The worst part? They've been charging this on sellers' global sales—whether those sales occurred in Canada, the United States, or Brunei Darussalam. Because of this, many BC sellers have been paying a minimum of 1% of their sales (and most will be closer to 2% or greater) in provincial sales tax (PST). The Big Takeaway: Provincial Sales Tax (PST) is being applied to fees paid by sellers, and not just customer orders. While Amazon has taken a conservative approach to PST collection by overcharging, sellers face challenges in obtaining refunds for overpaid PST. The Ministry of Finance have been very difficult to appeal with even when having a legitimate defense. This leaves sellers with no choice; and they may need to engage legal help for refund applications. Political action is necessary to address unfair tax practices. Sellers should be proactive in communicating with their Members of the Legislative Assembly (MLAs). Timestamps 00:00 - Introduction to E-commerce Taxation in BC 03:03 - Understanding the Online Marketplace Services Act 06:08 - Impact of PST on E-commerce Sellers 08:55 - Amazon's Approach to PST Collection 12:13 - Navigating Refund Applications and Denials 15:05 - Legal Interpretations and Software Taxation 17:53 - Challenges for Sellers in the Digital Economy 21:13 - Strategies for Sellers to Address Tax Issues 24:04 - Political and Legal Actions for Change 26:51 - Conclusion and Recommendations for Sellers As always, if you have any questions or anything that you need help with, reach out to us at support@ecomcrew.com if you're interested. Don't forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can. Thanks for listening! Until next time, happy selling!
Dave interviews his good friend Ronnie Teja, a well-connected figure in digital marketing, to talk about the 3 online business models that rewards the most while hurting the least. We also talk about which ones are the best to start in terms of capital, and why they're worth it. Happy new year everyone! Today's episode is sponsored by Omnisend. Check them out today! In today's episode, Dave actually flew over to Thailand and recorded this episode in person with his good friend Ronnie Teja to share his insights on living and working in Thailand full-time, the tax implications of running a business around South East Asia, and how much it costs to run a business from one of these countries. The Big Takeaway: E-commerce, content, and SaaS each have unique advantages and challenges. Living in Thailand offers both benefits and drawbacks for entrepreneurs. Starting with e-commerce can be viable with a small budget. SaaS businesses can yield higher multiples on exit compared to e-commerce. Building a community can enhance business opportunities. High-ticket items often provide better margins in e-commerce. Iterating on SaaS products is more feasible than on physical products. Timestamps 00:00 - Introduction to Ronnie Teja and His Ventures 02:48 - E-commerce, Content, and SaaS: A Comparative Overview 06:10 - Living and Working in Thailand: Pros and Cons 08:59 - Tax Implications and Business Registration in Thailand 11:47 - Choosing the Right Business Model: E-commerce vs. SaaS vs. Content 15:05 - The Future of E-commerce and SaaS Businesses 17:55 - Navigating the Challenges of E-commerce 20:52 - The Role of AI in Software Development 24:05 - Building a Community and Audience for Business 27:00 - Final Thoughts on Business Strategies and Models As always, if you have any questions or anything that you need help with, reach out to us at support@ecomcrew.com if you're interested. Don't forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can. Thanks for listening! Until next time, happy selling!
Send us a textA massive shift that's about to shake up the ecommerce world—Meta's new restrictions targeting brands in sensitive sectors like health, wellness, and finance. These changes impact how data is collected and used, and they could drastically affect your ad strategies on platforms like Facebook and Instagram. In this episode, Jordan West gets into what could be a seismic shift for ecommerce advertising: Meta's new restrictions aimed at sensitive industries such as health, wellness, finance, and more. With the potential impact likened to a "Facebook Armageddon," these changes could significantly disrupt established marketing strategies.Listen and learn in this episode!Key takeaways from this episode:Urgency and Significance: Meta's new restrictions could profoundly impact brands in sensitive industries, such as health, wellness, finance, and politics, and even peripheral ones like skincare and fitness.Impact on Data and Advertising: Limitations on tracking and using key data points for advertising will lead to less effective strategies, potentially impacting brand performance.Reclassification Risks: Brands on the fringes of sensitive categories could be misclassified, affecting their advertising capabilities.Strategic Adjustments:Modify Messaging: Avoid sensitive terms; focus on general benefits.Utilize First Party Data: Build robust email and SMS lists.Channel Diversification: Explore alternatives like TikTok shop, YouTube, and Google Ads.Creative Engagement: Prioritize storytelling and user-generated content.Adaptation and Preparedness: Keep communication with Meta, and adapt quickly to potential disruptions akin to the impacts of Apple's iOS 14 update.Call to Action: Brands must act quickly to adjust strategies and leverage opportunities in new advertising platforms.Growth Plan: www.upgrowthcommerce.com/growIn this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results. Learn more here: Omnisend
Say thanks and learn more about our podcast sponsor Omnisend. I'm sure we're all glad that year of WordPress is behind us.WordCamp US 2024 marked the start of a transformative era for the culture of WordPressers—a situation that thrust the community and the greater ecosystem into a tailspin with widespread uncertainty and instability across various sectors.As of this writing, we're still unsure how the lawsuit between Matt Mullenweg/Automattic vs WP Engine will fully play out. While we witness the dust settle and find our new normal, here are the ways I think WordPress will change over the year 2025.1. Automattic continues to rip off the band-aidI think we can all agree that since the inception of Gutenberg, there hasn't been a major “Wow!” moment for WordPress.Usability has improved, and some cool concepts have shipped, but nothing showstopping has graced our wp-admin dashboards. It's a two-sided coin, really:A stable tool for publishing? Yep.Buzzworthy or exciting for the outside world—including our closed-source competitors? Nope.Automattic needs to stay relevant, charm investors, and keep building cool stuff.That's hard enough for any product company—let alone an open-source product company. It boils down to marketing and awareness, which WordPress has always struggled with.Even if Gutenberg was welcomed with open arms, excitement for building with blocks and using WordPress for your next website project was still necessary.I believe that for Matt/Automattic to steer the ship back to relevancy, he needed to pull this entire operation back under full control. Lines needed to be drawn—and they certainly were in 2024.I noticed a “different” tone when Mullenweg appeared on WP Product Talk earlier in 2024. The change was coming back then. Did I think it would be the ‘scorched Earth nuclear‘ approach we witnessed? No.You wouldn't be wrong if you argued that Mullenweg has been trending in this direction for years, but it seemed like 2024 was filled with far too many distractions: a flailing Tumblr acquisition or spending tens of millions on messenger apps.What about focusing on WordPress?I've predicted that, in the future, we'll visit WordPress.org and find: “The best way to experience WordPress is at WordPress.com or by hosting WordPress powered by Jetpack.” And then somewhere far below that H1, you'll find in small text: “Click here to download WordPress for free.”In the short term, ripping off the band-aid to let the world know Matt's in charge is one step closer to that reality. One step closer and fewer distractions for Mullenweg—perhaps less community involvement, and much more of the mothership in control in 2025.2. Community -> CommunitiesThe WordPress community as we knew it is not coming back.You're either for or against Automattic, using the project or spinning up your own fork, meme'ing us on X, or you've already quit the whole thing and are riding off into the sunset on a new CMS.I'm still left wondering: What Would Josepha Do?There have been two public opportunities for Mary Hubbard, the new Executive Director of WordPress, to share her plans for the community. Both appearances that left me with more questions than answers.On a live stream with Mullenweg, Hubbard mentioned not wanting to be a “Josepha 2.0.” Totally understandable! No one wants to be a 2.0 of their predecessor. However, the North Star held by the previous ED was shining bright with the desire to help WordPress thrive.“Help WordPress thrive.” A call to action we could all rally around.In the State of the Word 2024, Hubbard opened with: “I am deeply passionate about defending and celebrating WordPress.” And this is where—I believe—the community begins to fracture.Is WordPress truly under attack from external forces (specifically private equity), or is it just suffocating from within?On paper, PE consuming more of WordPress isn't a good thing. From what I've witnessed in the traditional tech space, they don't care much for community investment either. The playbook is to grow the asset, sell the asset, and keep the revolving door of the portfolio moving.However, I don't agree with Matt/Automattic turning the community into cannon fodder—something that has done more damage in a fiscal quarter than if Silver Lake sold WP Engine to Wix.We, the community, could have been the biggest advocates for Mullenweg's change, but instead, we were tossed aside (and continued to be badgered) regardless of tenure or contribution.This is why we'll see more micro-communities pop up around WordPress through 2025. People fall out of love with WordPress as a “place to be,” and WordPress just gets tossed into the toolbox alongside Mailchimp and Google Apps.Transforming the experience from an open-source project backed by a global community into a free website builder by Automattic.Over 2025, WordPress will go from one big community to a decentralized collection of users who care less about the mission of open source and more about building their websites.3. Playground is the future for WordPressAs sure as the iPhone gets 10% better year after year, so does the software of WordPress.So yes, that's part of this prediction: WordPress, the software, does get better—but probably not by all that much.Playground will start to set an important stage for WordPress—one that I think is needed for the long-term survivability (and interest) of the project. To stay competitive, relevant, and easily accessible, the Playground will take center stage. Here's why:As I explored other software in 2024, specifically other CMS apps, no other website allowed me to try their software hands-on in the browser without installing or registering, like WordPress can.Even if you argue that WordPress is monolithic, uses old technologies, and generally can't get out of its own way, I don't see any other tech stack solving the complete stack like WordPress does—website builder, theme layer, drag-and-drop design, publishing, plugins, an ecosystem, etc.It's a real lightbulb moment when you put that power instantly into the hands of someone looking to learn, build, or publish online without friction.Playground allows you to build out a custom WordPress instance, save the blueprint...
Send us a textThe ripple effect of TikTok Shop transcends its platform, boosting visibility across sales channels. Consider its potential impact on your broader e-commerce strategy.In this episode, Jordan West gets into the world of TikTok Shop, a platform that's making waves in social commerce across North America. Have you been pondering whether your brand should jump onboard TikTok Shop? Jordan West is here to shed light on this crucial decision. Discover the remarkable rise of this platform, its phenomenal partnership potential with affiliates, and why even major enterprise brands are taking notice. Listen and learn in this episode!Key takeaways from this episode:TikTok Shop Growth: Experiencing rapid growth, TikTok Shop is becoming a major player in social commerce, similar to early stages of Shopify and Amazon.Competitive Research: Using tools like Caladata for thorough competitive analysis helps determine if your brand should enter TikTok Shop.Effort Required: Significant time and effort are needed to succeed on TikTok Shop, leading many brands to seek agency assistance.Category and Pricing: Analyzing product categories for opportunities and understanding price sensitivity are crucial before entering the market.Incentivizing Creators: Success depends on collaborating with and incentivizing top creators to drive viral product visibility.Halo Effect: Positive TikTok Shop performance can increase sales across other channels like Amazon and retail.Creator Networks: Building a network of successful creators can significantly enhance product success.Effective Outreach: Crafting resonant messages is vital for engaging creators who receive numerous outreach attempts.Product Suitability: TikTok Shop is not ideal for all products, particularly those with a higher Average Order Value (AOV).Growth Plan: www.upgrowthcommerce.com/growIn this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results. Learn more here: Omnisend
The Top Entrepreneurs in Money, Marketing, Business and Life
Rytis Lauris bootstrapped OmniSend to $55,000,000 in revenues. His top growth driver? SEO. Learn how he made his first SEO hire, how he structured his SEO team, and how much traffic this team drives the business today. Will he hit $70m ARR before Dec this year?
⚡ Book your free 20-minute digital product strategy call with me and discover how to boost your income in Q4! ⚡ In my latest episode, I sat down with Bernard Meyer, the head content strategist at Omnisend, to discuss the intricacies of SEO and content marketing. This episode is a treasure trove of insights for bloggers looking to drive traffic and convert visitors into loyal customers. Short-Term vs. Long-Term SEO Truths Evolving Nature of SEO Bernhard explains that SEO is constantly evolving. While some tactics may be effective in the short term, others remain relevant over time. For instance, the importance of decorative images in blog posts has diminished as user behavior shows a preference for valuable information over visuals. This led his team to remove unnecessary images, resulting in improved user engagement metrics. Creating Valuable Content Bernhard stresses the need for bloggers, especially in the food niche, to provide useful information upfront. He advises against lengthy introductions that distract from the main content. Instead, bloggers should dive straight into essential details, such as ingredient choices and cooking techniques, to enhance the reader's experience. Show Notes: MiloTreeCart Book a FREE 20-minute call with me Omnisend MiloTree Pop-Up App Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Google's Role in Driving Traffic Addressing Traffic Fluctuations Bernhard reassures listeners that Google remains effective for driving traffic, despite concerns about fluctuating traffic due to updates. He emphasizes the importance of creating high-quality, relevant content that meets user intent. Websites that experienced traffic drops often had outdated or low-value content, highlighting the need for consistency and long-term planning in content strategy. Omnisend's SEO Strategy Bernhard shares how Omnisend has grown through a smart SEO strategy focused on alternative keywords. By creating content around terms like "alternatives to Klaviyo" or "Mailchimp alternatives," they attract targeted traffic from users actively seeking solutions. This approach not only drives volume but also brings in quality traffic that is more likely to convert. Understanding the Audience Knowing Your Audience's Needs A key takeaway from the episode is the importance of understanding the audience's needs. Successful content marketing hinges on knowing where the audience is in their buyer's journey and providing the right information to guide them further down the funnel. Content Consumption Trends Bernhard observes that while attention spans may seem shorter, the real issue lies in the quality of content available online. He encourages bloggers to focus on delivering concise, valuable information rather than adhering to arbitrary word counts. SEO as a Business Strategy Beyond Technical Requirements Bernhard emphasizes that SEO is not just a technical requirement but a vital part of a broader marketing strategy aimed at building a brand and connecting with customers. The goal should be to create content that resonates with the audience, fostering a memorable connection rather than merely providing information. Quality Over Quantity In the current landscape of content creation there is a significant amount of material that is generated using AI tools like ChatGPT. Bernhard refers to this as "content pollution," where low-quality, unedited articles flood the internet. He stresses the importance of producing high-quality, engaging content that stands out in a crowded market. Long-Term Perspective Patience in SEO Success Bernhard shares that SEO success often requires patience. He shares experiences where well-crafted articles took months to gain traction, reinforcing the idea that consistent, quality content can eventually lead to higher rankings. Content Strategy and Keyword Research The duo discusses the importance of a strategic approach to keyword research. Bernhard suggests starting with core topics relevant to the audience and then breaking them down into more specific articles. He advocates for creating a comprehensive content brief before writing, which includes sections, keywords, and relevant statistics to guide the writing process. Updating Existing Content Maintaining Relevance Bernhard notes that updating existing articles is crucial for maintaining relevance and improving rankings. Many bloggers fail to revisit their content after publication, which can lead to missed opportunities for improvement and visibility. Understanding Google's Algorithm The conversation touches on insights gained from a leaked Google algorithm document, which confirmed many SEO experts' beliefs about ranking factors. Bernhard highlights the importance of backlinks, user engagement, and the age of a website in determining its authority and ranking potential. Building Authentic Links Acquiring Authentic Backlinks Bernhard explains the significance of acquiring authentic backlinks. He shares strategies for bloggers to collaborate with others in their niche, providing valuable content that can be shared across platforms. This not only helps in gaining backlinks but also enhances brand visibility. Targeting Low Competition Keywords The discussion shifts to the strategy of targeting low competition, long-tail keywords, especially for newer websites. Bernhard advises bloggers to focus on these keywords to build authority and gradually work towards more competitive terms. Social Media as a Distribution Channel Leveraging Social Media Bernhard emphasizes the role of social media in distributing content. While social media links may not carry the same weight as traditional backlinks, they can drive traffic and signal to Google that users are engaging with the content. Brand Visibility and Authority The episode concludes with a discussion on the importance of brand visibility. Bernhard shares insights from his experience at Cyber News, where impactful research led to increased brand searches, ultimately boosting the entire website's authority. Final Thoughts Creating Value for People The key takeaway from the conversation: the importance of creating content for people rather than for search engines. Bernhard echoes this sentiment, stating that Google is evolving to better understand human behavior, and the best strategy is to focus on providing genuine value. He encourages content creators to embrace their unique voice and perspective, as this authenticity can set them apart in a crowded digital landscape. Building an Email List Bernhard underscores the significance of building an email list as a direct connection to the audience. Relying solely on social media or search engines can be risky, as changes in algorithms can drastically affect visibility. By nurturing an email list, creators can maintain a loyal customer base and ensure consistent communication. Consistency and Patience There is a need for consistency and patience in content creation and SEO efforts. Bernhard shares his experience with Omnisend, illustrating that significant traffic growth takes time and dedication. He encourages listeners to focus on creating quality content that resonates with their audience, rather than seeking quick wins. Conclusion By focusing on creating meaningful content, building relationships with their audience, and maintaining a long-term perspective, listeners can navigate the complexities of the digital landscape and achieve sustainable growth. Other Related Blogger Genius Podcast episodes You'll Enjoy: The Google Search Document Leak: What You Need to Know with Rand Fishkin! Fresh Email Marketing Strategies You Need to Know to Sell Online This Content Strategy Will Help You Rise Above the Noise with Amanda Natividad MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.
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