Podcasts about omnisend

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Best podcasts about omnisend

Latest podcast episodes about omnisend

Foundr Magazine Podcast with Nathan Chan
569: The Email Expert - How to Get Your Customers Attention

Foundr Magazine Podcast with Nathan Chan

Play Episode Listen Later Jun 20, 2025 48:08


In this episode, Rytis Lauris, co-founder of Omnisend, shares how he bootstrapped a leading email and SMS marketing platform used by over 125,000 eCommerce brands worldwide. He shares: • Why most ecommerce founders start email marketing too late • How to convert more website traffic into high-intent subscribers • The 2% of automations that drive 40% of ecommerce revenue • Why segmentation and personalization outperform batch-and-blast emails • Creative SMS tactics that build loyalty—not just conversions • His vision for how AI will transform martech in the next decade Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠⁠⁠Click here⁠⁠⁠ → Already selling and want to scale? ⁠⁠⁠Click here⁠⁠⁠ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠⁠⁠Click here⁠⁠⁠ Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠⁠⁠Click here⁠⁠⁠ to get started. Connect With Nathan Chan Instagram → ⁠⁠⁠Click Here⁠⁠⁠ LinkedIn → ⁠⁠⁠Click here⁠⁠⁠ Connect With Omnisend & Rytis Lauris Rytis Lauris LinkedIn → ⁠Click here⁠⁠⁠⁠ Omnisend Website → ⁠⁠⁠Click here⁠⁠⁠ Omnisend Instagram → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ Follow Foundr for More Business Growth Strategies YouTube → ⁠⁠⁠Click here⁠⁠⁠ Website → ⁠⁠⁠Click here⁠⁠⁠ Instagram → ⁠⁠⁠Click here⁠⁠⁠ Facebook → ⁠⁠⁠Click here⁠⁠⁠ Twitter → ⁠⁠⁠Click here⁠⁠⁠ LinkedIn → ⁠⁠⁠Click here⁠⁠⁠ Podcast → ⁠⁠⁠Click here

Your Basket Is Empty
Ep 159: Is AI Discovery the new Discovery? With Lucy Reid, co founder of Factory

Your Basket Is Empty

Play Episode Listen Later Jun 20, 2025 32:42


On this episode I'm joined by Lucy Davis, my co-founder at Factory, as we unpack the messy reality of AI in commerce – beyond the hype and into the hard questions.We get into whether traditional discovery processes still matter when AI can simulate, generate, and iterate at speed. Are briefs still useful? Is AI discovery even a thing? Or is it just a shiny wrapper on what strategy teams already do?We talk about sustainability in AI, how brands like L'Oréal are experimenting with Nvidia to create more personalised beauty experiences, and why so much of what's sold as intelligent automation is still smoke and mirrors. You'll hear why smaller brands might actually be better placed to move fast, where AI is helping with internal efficiencies, and when it's just adding noise.If you've ever found yourself wondering whether an AI tool is a real unlock or just a pitch deck promise, this one's for you.This podcast is brought to you by our friends at Omnisend. Your email marketing platform shouldn't send you on side quests just to get help. Omnisend's 24/7 support is always here — real people, real answers, no hold music. So good, it's boring! Try for free today.Checkout Factory here.Sign up to our newsletter here.

BigDeal
AI CEO Speaks Out On the Dangers of AI (And How to Win Despite It All): Brendan McCord

BigDeal

Play Episode Listen Later Jun 19, 2025 125:10


Want a powerful tool that doesn't cost a fortune? Omnisend has everything you need to scale your store - for a fraction of the price. Click here to start for free: https://your.omnisend.com/codiesanchez30 Codie and Brendan discuss the profound impact AI will continue to have on the business world, including how it will affect day to day business, the workforce, and even interpersonal relationships. They discuss the dual nature of AI as both a potential job creator and destroyer, the role of regulation in technological advancement, and the historical context of technological change. Maintaining human purpose and autonomy in an increasingly automated world is emphasized, alongside the need for community engagement and the cultivation of a new generation of thinkers to navigate the challenges posed by AI.  If you are ready to buy a business, get on a call with my team to learn how we can support you: https://contrarianthinking.typeform.com/to/WBztXXID?typeform-source=www.youtube.com Chapters 00:00 The Dual Nature of AI's Impact on Society 02:55 Navigating Job Displacement and Creation 05:56 The Role of Regulation in Technological Advancement 08:48 The Historical Context of Technological Change 12:02 The Future of Work and Human Purpose 15:04 The Importance of Human Agency in AI 17:48 The Philosophical Implications of AI Relationships 20:46 Building a New Generation of AI Thinkers 24:05 The Role of Community in a Technological World 26:58 The Quest for Autonomy in an AI-Driven Society 01:01:29 Navigating Relationships and AI Dependence 01:03:55 The Ethics of AI and Human Interaction 01:09:12 AI in Healthcare: Risks and Benefits 01:12:35 The Role of AI in Governance and Decision Making 01:17:41 The Future of AI: Autonomy and Labor 01:24:03 Competing in an AI-Driven Economy 01:30:01 Cosmos Institute: Bridging Philosophy and Technology 01:35:22 Lessons from Success: Philosophy and Learning MORE FROM BIGDEAL:

BigDeal
#70 Get Your Sex Life Back! What Everyone Gets Wrong About Sex & Libido: Dr. Rena Malik

BigDeal

Play Episode Listen Later Jun 18, 2025 70:09


Tired of overpriced marketing tools? Omnisend gives you pro-level automation without draining your wallet. Try it here and see why I made the switch: https://your.omnisend.com/codiesanchez30 Codie and Dr. Rena Malik discuss the complexities of female orgasm, the myths surrounding male sexual performance, and the dynamics of libido in relationships. They delve into the complexities of sexual education, the impact of pornography on young people's understanding of sex, and the importance of open communication between parents and children. The discussion also touches on the future of intimacy in the age of AI and the importance of maintaining human connection. Chapters 00:00 Intro 12:49 The Myths of Male Sexual Performance 26:02 Navigating Libido and Sexual Desire in Relationships 31:17 The Impact of Porn on Sexual Education 35:04 Navigating Conversations About Sex with Kids 39:53 Exploring Personal Sexuality and Preferences 42:55 Sex as a Biomarker of Overall Health 45:51 The Changing Landscape of Sexual Relationships 48:32 Understanding the Pelvic Floor 53:37 The Role of Substances in Sexual Experience 01:00:04 The Future of Intimacy and AI MORE FROM BIGDEAL:

Limited Supply
S12 E11: The Most Underrated Way to Grow a Mission-Driven Brand (with Sam Springfield, Senior Director of Content at Bark)

Limited Supply

Play Episode Listen Later Jun 18, 2025 38:11


How do you build a powerful, parent-first brand in one of the most emotionally charged industries?  In this episode of Limited Supply, Nik goes behind the scenes with Sam Springfield, Senior Director of Content at Bark, the parental controls tech company helping families navigate the digital world.  Sam breaks down why Bark prioritizes educational storytelling over fear-based messaging, and how they produce high-performing social, blog, and video content—including launching their own podcast. How do you leverage these things for brand awareness? How do you get these avenues to convert? Plus, Sam shares some hot takes on why not every trend is worth chasing, how brands can minimize revision hell with freelancers, and why AI won't replace marketers—it'll just make us smarter and faster. And, Nik and Sam reveal what's overrated in the DTC space.  Omnisend - email & SMS marketing so good, it's boring! You've got enough exciting stuff to worry about. Let us be the reliable platform you can depend on. Make an average $68* for every $1 you spend. Start for free! Visit ⁠⁠⁠⁠https://your.omnisend.com/limitedsupply Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

Foundr Magazine Podcast with Nathan Chan
568: How This High School Dropout Became a Self-Made Millionaire | Brittney Saunders

Foundr Magazine Podcast with Nathan Chan

Play Episode Listen Later Jun 13, 2025 79:17


In this episode, Brittney Saunders, founder of FAYT, Staple Swim, Form Active, and OUTDŌ, shares how she went from YouTuber to multi-brand empire builder—running multiple 7-figure businesses with a hands-on, no-agency approach. She shares:• How she transitioned from influencer to real founder with 40+ staff• The power of brick-and-mortar stores in an online world• Why she refuses to use agencies for content or growth• Her real thoughts on product quality, hiring, and customer experience• The viral moment that sparked her love for fashion• How she deals with pressure, burnout, and building a career she loves If you want to grow a product brand, keep full creative control, and build something real - Brittney's story will fire you up. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠⁠Click here⁠⁠ → Already selling and want to scale? ⁠⁠Click here⁠⁠ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠⁠Click here⁠⁠ Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠⁠Click here⁠⁠ to get started. Connect With Nathan Chan Instagram → ⁠⁠Click Here⁠⁠ LinkedIn → ⁠⁠Click here⁠⁠ Connect With Brittney Saunders Instagram → ⁠⁠Click here⁠⁠ LinkedIn → Click here⁠⁠⁠ Fayt The Label Site → ⁠⁠Click here⁠⁠ Follow Foundr for More Business Growth Strategies YouTube → ⁠⁠Click here⁠⁠ Website → ⁠⁠Click here⁠⁠ Instagram → ⁠⁠Click here⁠⁠ Facebook → ⁠⁠Click here⁠⁠ Twitter → ⁠⁠Click here⁠⁠ LinkedIn → ⁠⁠Click here⁠⁠ Podcast → ⁠⁠Click here

Limited Supply
S12 E10: The Data-Driven Way to Make More Money Online (with Dylan Ander, Founder + CEO of Heatmap.com)

Limited Supply

Play Episode Listen Later Jun 11, 2025 48:23


Are your ads converting? Is conversion rate a vanity metric? What's the deal with split testing? This week's guest, Dylan Ander, loooooves websites, conversions, ads, and more—and he's even known as the CRO Guy. He founded Heatmap.com to help brands get real-time behavior on their websites.  Nik and Dylan dive deep into why most brands obsess over ad creative but ignore the real moneymaker: the website. Dylan unpacks the fundamentals of user psychology, shares the truth about what CRO actually means (spoiler: it's not just button colors), and breaks down how he approaches copywriting, landing pages, and full-site redesigns without relying on guesswork.  Plus, in the age of AI, are analytics ever going to go away? Dylan doesn't think so.   Omnisend - email & SMS marketing so good, it's boring! You've got enough exciting stuff to worry about. Let us be the reliable platform you can depend on. Make an average $68* for every $1 you spend. Start for free! Visit ⁠⁠⁠https://your.omnisend.com/limitedsupply Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

Foundr Magazine Podcast with Nathan Chan
567: The Tiny Challenge Model - The Easiest Way to Get Your First 5 Clients | Richmond Dinh

Foundr Magazine Podcast with Nathan Chan

Play Episode Listen Later Jun 6, 2025 45:44


What You'll Learn in This Episode In this episode, Richmond Dinh, founder of the Tiny Challenge model, reveals how he went from nearly going bankrupt to building a 7-figure coaching empire—without a big audience, paid ads, or complex funnels. He shares: • How he rebuilt his life after losing it all in property investing • The one framework that helped him launch 8-for-8 successful online programs • Why you only need a few high-quality clients to make 6 or 7 figures • The simplest way to land your first 5 clients—even if you're starting from scratch • How to scale a coaching business with integrity, client obsession, and 80%+ profit margins • His mindset shift from flashy metrics to meaningful impact If you've ever wanted to launch a course, coaching offer, or digital product—but didn't know where to start—this episode is packed with tactical wisdom you can implement today. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠Click here⁠ → Already selling and want to scale? ⁠Click here⁠ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠Click here⁠ Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠Click here⁠ to get started. Connect With Nathan Chan Instagram → ⁠Click Here⁠ LinkedIn → ⁠Click here⁠ Connect With Richmond Dinh Instagram → ⁠Click here⁠ Tiny Challenge Site → ⁠Click here⁠ Follow Foundr for More Business Growth Strategies YouTube → ⁠Click here⁠ Website → ⁠Click here⁠ Instagram → ⁠Click here⁠ Facebook → ⁠Click here⁠ Twitter → ⁠Click here⁠ LinkedIn → ⁠Click here⁠ Podcast → ⁠Click here

Limited Supply
S12 E9: Story of a Subscription Empire (with Michael Broukhim, Co-CEO + Co-Founder of FabFitFun)

Limited Supply

Play Episode Listen Later Jun 4, 2025 63:07


Live from SubSummit 2025, FabFitFun co-founder and co-CEO Michael Broukhim joins Nik to unpack the wild journey from political web design to pioneering subscription commerce. 1 in 6 women have been FabFitFun subscribers at one point—a feat that Michael knows is all about connection, curating the right products, and helping other brands grow in the process. He explains subscription commerce has matured. How has FabFitFun differentiated itself? The company is the “inverse of TJ Maxx” as Michael likes to say. TJ Maxx is more like a treasure hunt, while in the subscription box world, the treasure comes to you. FabFitFun also aims to have products at the beginning of the product cycle instead of end-of-season like many discount stores. Why does timing have to be perfect?  Plus, why do new CEOs need to be a little paranoid about their business? Michael and Nik share why braving positive growth and some setbacks are inevitable.  Omnisend - email & SMS marketing so good, it's boring! You've got enough exciting stuff to worry about. Let us be the reliable platform you can depend on. Make an average $68* for every $1 you spend. Start for free! Visit ⁠⁠https://your.omnisend.com/limitedsupply Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

Your Basket Is Empty
Ep 158: How can brands build loyalty in a hyper-personalised AI world? - With Emily Gray, Founding Partner at Untangld

Your Basket Is Empty

Play Episode Listen Later Jun 4, 2025 37:58


On this episode I'm talking about brand loyalty in a hyper personalised AI world with Emily Gray, Founding Partner of Untangld: an international Strategy Studio defining how businesses win.We get into what loyalty really means today, from communities and connection to the risk of over optimised personalisation, and why Emily believes true loyalty is earned through relevance, not reliance.We talk about the impact of AI on brand relationships, how to design for meaning instead of mechanics, and what marketers can learn from the likes of Starbucks, Elf and Rapha. Emily also shares how brand strategy needs to evolve in a world where customer expectations are fluid and attention is scarce.If you're thinking about retention, CRM or how your brand shows up in a world shaped by automation, this one is for you.This podcast is brought to you by our friends at Omnisend. Your email marketing platform shouldn't send you on side quests just to get help. Omnisend's 24/7 support is always here — real people, real answers, no hold music. So good, it's boring! Try for free today.Checkout Factory here.Sign up to our newsletter here.

The WP Minute+
Blueprints, Burnout, and Better Clients

The WP Minute+

Play Episode Listen Later Jun 2, 2025 47:07 Transcription Available


Say thanks and learn more about our podcast sponsor Omnisend. In this insightful episode of The WP Minute+, Kurt and Toby dive deep into the business mechanics behind running a WordPress-based web agency. They explore the power of blueprints: predefined, productized service packages to streamline work, deliver consistent results, and increase profitability. Rather than reinventing the wheel for every client, creating reusable setups lets agencies charge more for less effort while offering high-value, fast-launch solutions.They also confront the reality of burnout and the importance of creating systems that minimize stress while maximizing effectiveness. The conversation shifts into the freelancer-to-agency mindset transformation, stressing the need to move beyond hourly billing and toward value-based pricing. Kurt and Toby emphasize that many freelancers undervalue their work by associating speed with cheaper rates, when in fact, expertise should warrant higher pricing.The guys also discuss client management, feature creep, and sales strategy. They argue that most clients are less concerned with WordPress release schedules than developers assume, and that focusing on sales and client relationships is more crucial than chasing the latest features or trends. They also highlight the importance of saying “no” to misguided client ideas and protecting your energy and time as an agency owner or freelancer.Key TakeawaysProductizing services through blueprints leads to faster delivery and higher perceived value.Burnout is real, and managing it requires delegation, focusing on strengths, and structured schedules.Value-based pricing beats hourly billing; charging more for faster, higher-quality outcomes is fair and smart.Freelancers transitioning to agency owners must start thinking about scale, margins, and team delegation.Client success starts with responsiveness. Answering emails and calls quickly can lead to upsell opportunities and long-term relationships.Sales and marketing should consume a significant portion of your weekly workload to maintain a healthy pipeline.Important Links:Kurt's Agency: Mañana No MasToby's Agency: The Mighty Mo!Follow Kurt & Toby:LinkedIn: Kurt | TobyThe WP Minute+ Podcast: thewpminute.com/subscribe Support us for as little as $5 to join our members-only Slack group. ★ Support this podcast ★

Foundr Magazine Podcast with Nathan Chan
566: From Celebrity Deals to Creator Empire - Maggie Sellers on Building 'Hot Smart Rich'

Foundr Magazine Podcast with Nathan Chan

Play Episode Listen Later May 30, 2025 53:54


In this episode, Maggie Sellers—founder, investor, creator, and force behind Hot Smart Rich—shares how she turned vulnerability, storytelling, and a scrappy content strategy into a multimillion-dollar movement and investing powerhouse. She shares: • The celebrity deal that taught her the power of owning your narrative • How she built Hot Smart Rich from a TikTok idea into a full-blown venture platform • The moment she knew she had a real business (hint: it wasn't when she went viral) • Her strategy behind raising and deploying over $1.6M via syndicates • Why she passed on buzzy deals like Spritz Margs—and what she looks for instead • The future of DTC, social selling, and creator-led commerce If you're a modern founder, creator, or investor—or looking to be all three—this episode is a blueprint for building something meaningful and magnetic in today's world. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠Click here⁠ → Already selling and want to scale? ⁠Click here⁠ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠Click here⁠ Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠Click here⁠ to get started. Connect With Nathan Chan Instagram → ⁠Click Here⁠ LinkedIn → ⁠Click here⁠ Connect With Maggie Sellers Instagram → ⁠Click here⁠ Hot Smart Rich→ ⁠Click here⁠ HSR Instagram→ ⁠⁠Click here⁠ Follow Foundr for More Business Growth Strategies YouTube → ⁠Click here⁠ Website → ⁠Click here⁠ Instagram → ⁠Click here⁠ Facebook → ⁠Click here⁠ Twitter → ⁠Click here⁠ LinkedIn → ⁠Click here⁠ Podcast → ⁠Click here

Limited Supply
S12 E8: The Story Behind Sharma Brands + DTC Success (from Ecom North)

Limited Supply

Play Episode Listen Later May 28, 2025 39:34


How did Nik start Sharma Brands? Why did he pivot from tech to DTC? Does he actually know Pitbull personally? If you missed Nik's talk at Ecom North in Canada, have no fear, it's here. He's breaking down his backstory: from taking a gap year and never going to college to joining an agency in New York, Nik's worked A LOT.  It didn't happen overnight.  Nik and his team build trust by problem solving and providing great client service. For example, he shares the Five Minute Rule: if a client messages you before midnight on a weekday, you owe them a response within five minutes. Sounds serious? It totally is—but that's how you gain credibility in the DTC world.  Plus, what's the difference between in-house, agency, and freelancing? The truth is, it really depends. Some brands might even need a combination. And, Nik shares his formula on positioning, subscription models, and audience perception.  Omnisend - email & SMS marketing so good, it's boring! You've got enough exciting stuff to worry about. Let us be the reliable platform you can depend on. Make an average $68* for every $1 you spend. Start for free! Visit ⁠https://your.omnisend.com/limitedsupply Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

Your Basket Is Empty
Ep 156: Investing In Creator Brands - with CJ Daniel-Nield, co founder of Planes Studio

Your Basket Is Empty

Play Episode Listen Later May 28, 2025 30:50


On this episode I'm talking about investing in creator brands with CJ Daniel-Nield, co-founder of Planes Studio.We unpack why creator-led businesses are booming, the shift from personal brand to product ecosystem, and why CJ believes creators have already solved the hardest part of building a business: distribution.We dive into projects like Skin Rocks and Mila, explore the challenges around LTV and long-term engagement, and discuss what it takes to spin a creator brand out into a standalone company. CJ also shares more on Kites—Planes' new initiative to support creators with capital, product, and operational backing—and what the modern playbook for audience building looks like in a post-D2C world.If you're building, backing, or advising a creator-led brand, this one's full of lessons and signals.This podcast is brought to you by our friends at Omnisend. Your email marketing platform shouldn't send you on side quests just to get help. Omnisend's 24/7 support is always here — real people, real answers, no hold music. So good, it's boring! Try for free today.Checkout Factory here.Sign up to our newsletter here.

The WP Minute+
Emotionally Unemployable: Agency Life with Kurt and Toby

The WP Minute+

Play Episode Listen Later May 26, 2025 47:57 Transcription Available


Say thanks and learn more about our podcast sponsor Omnisend. In this candid and wide-ranging episode, Kurt von Ahnen and Toby Cryns reflect on the unique ups and downs of running a small WordPress agency. From their early days coding in HTML and building Flash websites to managing client rosters, teams, and productized services, the hosts explore the joys and hard-won lessons of agency life. One major theme: the freedom (and chaos) of living and working on their own terms. Both hosts share what makes them “emotionally unemployable,” emphasizing how autonomy, community involvement, and passion-driven work keep them committed to their businesses rather than traditional employment.The conversation also covers important topics like pricing services, navigating global competition, managing clients and contractors, and building credibility through niche expertise and community engagement. Whether it's “firing” the bottom third of clients each year or offering templated websites to local food trucks, Kurt and Toby share actionable strategies and hilarious stories from the trenches.Key Takeaways:Letting go of low-value clients can lead to business growth and improved margins.Overseas freelancers often undercut U.S. rates, creating tension in hiring decisions.Being part of your local community (through events, speaking, and partnerships) can naturally build trust and attract clients.Effective labor rate (ELR) is a key KPI to track project profitability.Productized services (like $1500 templated websites + $79/month maintenance) offer sustainable income for smaller clients.Sales success often hinges on personal connections and industry niche familiarity.The path to long-term agency survival is through adaptability and knowing your worth.Important Links:Kurt's Agency: Mañana No MasToby's Agency: The Mighty Mo!Follow Kurt & Toby:LinkedIn: Kurt | TobyThe WP Minute+ Podcast: thewpminute.com/subscribe Support us for as little as $5 to join our members-only Slack group. ★ Support this podcast ★

Foundr Magazine Podcast with Nathan Chan
565: From 3rd Grade Teacher to Beauty CEO: How Supergoop! Built a $700M Brand From ZERO! | Holly Thaggard (Best of Foundr) [VIDEO]

Foundr Magazine Podcast with Nathan Chan

Play Episode Listen Later May 23, 2025 45:20


In this episode, Holly Thaggard, founder of Supergoop!, shares how she redefined the sunscreen category and built a globally recognized $700M brand from the ground up. She shares: • The heartbreaking moment that inspired her SPF obsession • How she created the world's first chemical sunscreen without oxybenzone • Her failed school program—and why it led to retail success • The crazy story of how she landed in Sephora thanks to Burt's Bees' founder • How she brought Maria Sharapova on as an investor • The gritty truth behind long-term brand-building (including selling harp gigs to fund inventory) If you've ever dreamed of building a brand from scratch with zero industry experience, this episode is a goldmine of vision, hustle, and heart. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ → Already selling and want to scale? ⁠⁠⁠⁠⁠Click here ⁠⁠⁠⁠⁠ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠⁠⁠⁠⁠Click here ⁠⁠⁠⁠⁠ Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠Click here⁠ to get started. Connect With Nathan Chan Instagram → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠Click here Connect With Holly Thaggard Holly's Instagram → ⁠Click here⁠ Supergoop! Website → ⁠Click here⁠ Supergoop! Instagram → ⁠Click here Follow Foundr for More Business Growth Strategies YouTube → ⁠Click here⁠ Website → ⁠Click here⁠ Instagram → ⁠Click here⁠ Facebook → ⁠Click here⁠ Twitter → ⁠Click here⁠ LinkedIn → ⁠Click here⁠ Podcast → ⁠Click here

Cart Insiders Podcast
Top 5 Ecommerce & Retail Stories — Week of May 19

Cart Insiders Podcast

Play Episode Listen Later May 23, 2025 5:48


STORIES MENTIONED:1. Target removes same-day delivery markups for loyalty membersKey Takeaways:✅ Target Circle 360 members now enjoy same-day delivery without additional markups.✅ This change enhances the value proposition of Target's loyalty program.✅ It's a strategic move to better compete with Amazon and Walmart in the delivery space.2. Study: Rising prices shaking up consumer loyalty and shopping behaviorKey Takeaways:✅ Inflation is causing 75% of shoppers to feel less confident in their spending. ✅ Consumers are actively seeking deals and are more willing to switch brands.✅ Retailers must focus on value-driven strategies to maintain customer loyalty.3. Google rolls out agentic AI checkout, expands virtual try-onKey Takeaways:✅ Google's virtual try-on uses AI to show clothes on your own body.✅ The "agentic" checkout automates purchases when your price conditions are met.✅ These tools enhance personalization and could improve conversion rates for retailers.4. TikTok Adds a Dedicated AI Assistant for In-App SellersKey Takeaways:✅ TikTok's "Seller Assistant" provides AI-driven support for sellers.✅ The chatbot helps optimize listings and manage orders in real-time.✅ This tool could make TikTok a more attractive platform for e-commerce businesses.5. Nike reportedly to hike prices on some items — and resume selling on AmazonKey Takeaways:✅ Nike is increasing prices on select products due to cost pressures.✅ They're resuming direct sales on Amazon to expand distribution and combat counterfeits.✅ These moves reflect a strategic shift to balance direct-to-consumer focus with broader market reach.============================✅ START FREE with Omnisend============================⚡️No credit card required ⚡️Best for starting businesses More than 125,000+ ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly relevant emails & texts.Check our features. It's FREE* - Click here

Your Basket Is Empty
Ep 155: Fuelling The World's Athletes - with Matty Martin, Head of Marketing at Cadence

Your Basket Is Empty

Play Episode Listen Later May 21, 2025 34:20


In this episode, I'm joined by Matty to talk about his journey from studying marketing to shaping some of the most well-known brands in the DTC space. We go back to his days at MyProtein and Represent, where he cut his teeth in SEO and digital PR, learning first-hand how community building can and should be the core of a modern brand proposition.Now at Cadence, Matty shares how the brand has evolved from a small startup to a company lazer focussed on fuelling athletes. We discuss what it takes to innovate in a crowded space, the importance of real connections with athletes, and why organic marketing is underrated.We also get into the realities of scaling a business quickly, adapting to constant change, and the lessons learned along the way. If you're interested in what it takes to build brand loyalty in competitive markets, this one's for you.This podcast is brought to you by our friends at Omnisend. Your email marketing platform shouldn't send you on side quests just to get help. Omnisend's 24/7 support is always here — real people, real answers, no hold music. So good, it's boring! Try for free today.Checkout Factory here.Sign up to our newsletter here.

The WP Minute+
Freemius: Growing Beyond WordPress

The WP Minute+

Play Episode Listen Later May 19, 2025 48:11 Transcription Available


Say thanks and learn more about our podcast sponsor Omnisend. In this episode of the WP Minute+ Podcast, Matt welcomes Vova Feldman, the founder and CEO of Freemius, to discuss how the company is expanding beyond its roots in the WordPress ecosystem. Vova shares how Freemius has evolved over the past few years, from supporting WordPress plugin and theme developers to rebranding as a full-service sales and monetization platform for all software makers, including SaaS and apps. The shift is driven by a desire to simplify the sales process and empower developers with a complete solution that includes licensing, billing, marketing automation, and merchant-of-record services.Vova dives into the value Freemius provides not just technically, but strategically, guiding makers through crucial business stages like pricing, packaging, and growth. He explains how AI and the rise of low-code tools empower a new wave of non-technical founders. He describes how Freemius is positioning itself to support these entrepreneurs with the infrastructure they need to go to market quickly. Vova also discusses the ongoing challenge of educating users about the benefits of a merchant of record model and how Freemius plans to integrate AI to offer smarter insights and automate decision-making for software businesses.Key Takeaways:Freemius has expanded from WordPress into the broader SaaS and software ecosystem.The platform offers end-to-end infrastructure for software sales, including licensing, marketing tools, and merchant-of-record services.Education and support are central to Freemius' growth strategy, though they are working to scale it.Many WordPress developers hesitate due to pricing concerns, but the added features and services provide significant ROI.AI is accelerating software creation, and Freemius is preparing for a future where non-developers launch apps with the help of no-code tools and AI.Freemius plans to enhance its data analytics and reporting through AI to deliver business insights directly within the platform.Important Links:The WP Minute+ Podcast: thewpminute.com/subscribeFreemius : https://freemius.com/Plugin.fm Podcast: https://plugin.fm/ Support us for as little as $5 to join our members-only Slack group. ★ Support this podcast ★

Foundr Magazine Podcast with Nathan Chan
564: From $0 to $100,000 a Day Selling Neckties | Fameez Haroon

Foundr Magazine Podcast with Nathan Chan

Play Episode Listen Later May 16, 2025 66:39


Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠your.omnisend.com/foundr⁠ to get started. ✅ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠⁠⁠Click Here⁠⁠⁠ ✅ Prefer 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠⁠⁠Click Here⁠⁠⁠ → Already selling and want to scale? ⁠⁠⁠Click Here⁠⁠⁠ What You'll Learn in This Episode In this episode, Fameez Haroon, co-founder of OTAA, shares how he and his brother bootstrapped a fashion accessories brand from a Melbourne bedroom to $40M+ in sales—without outside funding. He shares: ✅ How they built OTAA from $2,000 and zero fashion experience ✅ The customer pain point that sparked the brand idea ✅ Their scrappy PR hustle that led to a $4K launch and 400K+ customers ✅ Why investing in branded content (even when everyone said not to) paid off ✅ How they scaled their Facebook Ads to 6-figures/month profitably ✅ The mental game of entrepreneurship—and learning to tolerate pain If you're struggling with traction, brand-building, or growing on a limited budget—this episode is a masterclass in creativity, resilience, and long-term thinking.

Your Basket Is Empty
Ep 154: Building a $20m App in public - with Hamish McKay, co founder of Order EditingOn

Your Basket Is Empty

Play Episode Listen Later May 14, 2025 32:37


On this episode I'm chatting with Hamish McKay, co founder of Order Editing, and we're discussing what it's like to build a $20m app in public.We discuss how the origins of Order Editing, the moat they've built by building in public, the realities and exhaustion that comes from building in public, his personal branding framework, the importance of vulnerability, why they encourage their team to build their own personal brands, the stark reality of bootstrapping, where they sit within commerce technology landscape and what life would be like after they sell for $20m.This podcast is brought to you by our friends at Omnisend. Your email marketing platform shouldn't send you on side quests just to get help. Omnisend's 24/7 support is always here — real people, real answers, no hold music. So good, it's boring! Try for free today.Checkout Factory here.Sign up to our newsletter here.

The WP Minute+
Reinventing Himself From Agency Owner to Productized Service

The WP Minute+

Play Episode Listen Later May 12, 2025 43:16 Transcription Available


Say thanks and learn more about our podcast sponsor Omnisend. In this episode of the WP Minute+ Podcast, Matt is joined by John Doherty, a seasoned entrepreneur who transitioned from running the SEO lead-generation agency Credo to launching and scaling a productized editing and content service, EditorNinja. John reflects on how burnout, shifting business economics, and a desire for more scalable operations led him to sell his agency and pursue a new venture focused on streamlined, high-volume content editing.The conversation covers defining a productized service, navigating burnout, and embracing AI as a tool rather than a threat. John shares valuable lessons about aligning business models with personal goals, setting boundaries in client relationships, and strategically focusing on higher-value clients. EditorNinja, with its hybrid approach to human and AI-powered content production and editing, is positioned at the intersection of automation and quality. John believes it's a key in the age of AI-saturated content.Key TakeawaysFrom Burnout to Breakthrough:John launched EditorNinja after hitting a plateau with his previous agency, Credo.Selling Credo allowed him to refocus on work aligned with his goals and energy.What is EditorNinja?A content editing and writing service focused on helping content-heavy businesses scale.Offers human and AI-generated content, with a strong human editing layer.Positioned between freelancers and in-house editorial teams.Defining Productized Services:Productization is about how services are delivered, not just pricing.Even “productized” businesses can accommodate custom, high-value deals with the right systems.AI and Content Creation:AI generates 70–80% of the content EditorNinja edits.Human editing is essential for clarity, tone, and brand alignment.AI hasn't replaced writing, but has shifted where value is created.Targeting the Right Clients:EditorNinja focuses on businesses with $2+ million in revenue with dedicated content teams.Smaller companies often lack the consistency, budget, or infrastructure to sustain content programs.Strategic onboarding and custom quoting are crucial for long-term fit.Important LinksThe WP Minute+ Podcast: thewpminute.com/subscribeVisit the EditorNinja website: https://editorninja.com/Follow EditorNinja on YouTube for agency and content tips: https://www.youtube.com/@EditorNinjaConnect with John Doherty on LinkedIn: https://www.linkedin.com/in/johnfdoherty/ Support us for as little as $5 to join our members-only Slack group. ★ Support this podcast ★

Foundr Magazine Podcast with Nathan Chan
563: From $500 to 120 Stores - How She Lost It All | Kristina Karlsson

Foundr Magazine Podcast with Nathan Chan

Play Episode Listen Later May 9, 2025 77:29


Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to omnisend.com/foundr to get started. ✅ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠⁠Click Here⁠⁠ ✅ Prefer 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠⁠Click Here⁠⁠ → Already selling and want to scale? ⁠⁠Click Here⁠⁠ What You'll Learn in This Episode: In this episode, Kristina Karlsson, founder of Kikki.K and Dream Life, opens up about building a $100M global brand, losing it all, and why she's starting again—this time, on her own terms. She reveals: ✅ The wild journey of scaling Kikki.K to 120 stores in 6 countries ✅ How losing her business twice reshaped her view of failure and resilience ✅ Why journaling became her most powerful tool for balance and clarity ✅ The hard lessons from choosing the wrong investors and CEOs ✅ How she's building Dream Life with more freedom, purpose & creativity If you've ever had to start over—or fear what would happen if you did—this episode will leave you inspired, grounded, and ready to create again.

Your Basket Is Empty
Ep 153: Are Buying Businesses The Best Business in 2025? With Jeremy Horowitz, managing partner at Because Ventures and CEO at Let's Buy A Biz!

Your Basket Is Empty

Play Episode Listen Later May 8, 2025 39:53


On this episode I'm chatting with the Jeremy Horowitz, managing partner at Because Ventures and writer of the very excellent newsletter - Let's Buy A Biz!, and we're debating whether buying a business is the the best business in 2025?We start by exploring why buying a business has become popularised by social media and retiring baby boomers, why understanding financial statements is crucial for any business buyer or owner, how AI is transforming the business acquisition landscape, the power of a due diligence checklist, green and red flags to look out for when buying a business, how the current market conditions might actually be a positive and why trust is the ultimate deal breaker.This podcast is brought to you by our friends at Omnisend. Your email marketing platform shouldn't send you on side quests just to get help. Omnisend's 24/7 support is always here — real people, real answers, no hold music. So good, it's boring! Try for free today.Checkout Factory here.Sign up to our newsletter here.

Du Bitai
162: Gavome kriptografinį akių rainelių skenavimą anksčiau nei GTA 6

Du Bitai

Play Episode Listen Later May 8, 2025 25:15


Šį „Du bitai“ epizodą remia OMNISEND, Lietuvos startuolis, kuriantis elektroninės komercijos marketingo automatizavimo platformą. Prisijunk prie komandos www.omnisend.com Laidos šaltinių nuorodos We got delay to 2026 before GTA 6 Grand Theft Auto VI is Now Coming May 26, 2026 Airija baudžia TikTok 530 mln. eurų TikTok hit with €530M fine after illegally sending users' data … Tęsiama

BigDeal
Money Making Expert: How to Turn Attention into $$$

BigDeal

Play Episode Listen Later May 7, 2025 62:49


Powerful email & SMS marketing - without the insane cost.That's why I use Omnisend. It does everything I need to grow - and more.Start scaling smart with Omnisend here: https://your.omnisend.com/codiesanchez30 Rory Vaden discusses the importance of automation in personal branding, emphasizing that personal branding is essentially the digitization of one's reputation. He also highlights the importance of being mission-driven and obsessively passionate about one's work, ultimately leading to greater success and impact. Codie and Rory emphasize that trust and reputation are foundational to success in any venture. To request a free brand strategy call with Rory's team visit http://freebrandcall.com/codie To download the national research study Rory talked about in this interview visit http://freebrandstudy.com/codie To download a free early release audiobook of Rory's brand new book visit http://freebrandaudiobook.com/codie ------------------------------------------------------------------------------------ Chapters 00:00 The Power of Automation and Personal Branding 02:46 Building Your Online Presence: Starting from Scratch 06:06 Identifying Your Audience and Their Needs 09:09 Creating Value: The Key to Building Trust 11:56 The Importance of Giving First 15:01 Depth vs. Width: Serving a Smaller Audience 17:46 Fractal Math: Maximizing Revenue Without New Customers 20:54 Mission-Driven Messengers: The Future of Personal Branding 23:52 Obsessive Passion: The Key to Success 26:55 Finding and Exploiting Your Uniqueness 31:39 The Power of Obsession in Service 34:01 Revenue Stream Assessment: Finding Your Focus 41:14 Crafting Your Expertise: The Roadmap to Recognition 47:40 The Importance of Books in Building Trust 52:43 Frameworks for Success: Productizing Services 55:35 The Role of Personal Branding in Business Growth 01:00:00 Trust and Reputation: The Cornerstones of Success MORE FROM BIGDEAL:

The WP Minute+
An Inside Look at StellarSites

The WP Minute+

Play Episode Listen Later May 5, 2025 25:34 Transcription Available


Say thanks and learn more about our podcast sponsor Omnisend. In this episode of the WP Minute+, Matt sits down with Matt Cromwell to discuss the newly launched StellarSites, a major initiative from StellarWP that repositions the brand as a direct-to-customer platform provider. Designed to compete with modern website builders while preserving the flexibility of WordPress, StellarSites bundles the best of StellarWP's tools, including Kadence WP, SolidWP, GiveWP, LearnDash, The Events Calendar, and more. The goal is a streamlined, vertical-focused site builder for fundraising, eCommerce, LMS, and event websites.Matt Cromwell explains how StellarSites uses Kadence AI to guide users through a visual site-building experience before they sign up, smoothing over the typical complexity of WordPress onboarding. The result is a WordPress site tailored to user needs, with key plugins pre-installed, licensed, and managed via Solid Central. While aimed at DIY users, StellarSites is also a compelling option for freelancers and agencies looking to speed up delivery and reduce friction in small-budget projects.Key TakeawaysWhat is StellarSites?A new bundled site-building product from StellarWP with vertical-specific starter sites.Supports fundraising, LMS, event, and eCommerce sites, powered by Kadence and SolidWP.Starts at $19/month and includes full plugin licensing with no hidden fees.AI Onboarding & Experience:Leverages Kadence AI to visually build a site before purchase.Not marketed as an “AI builder” but as a tool to enhance onboarding and UX.Offers users a strong head start while preserving WordPress flexibility.Agency & Freelancer Appeal:Supports multi-site management through Solid Central.Ideal for agencies with lower-budget clients or rapid deployment needs.Encourages hybrid models: AI gets you 80% there, a freelancer helps finish it.Tech & Infrastructure:Built on the Nexcess infrastructure with performance scaling and visual update rollback tools.Fully open-source and portable – users can migrate away if needed.WordPress Ecosystem Reflections:Cromwell welcomes slower core updates and more incremental improvements.Believes AI will empower users and consultants rather than fully automate web development.Important LinksThe WP Minute+ Podcast: thewpminute.com/subscribeLearn more about Stellar Sites: stellarwp.comConnect with Matt Cromwell:Twitter/X: https://twitter.com/learnwithmattc Website: mattcromwell.com Support us for as little as $5 to join our members-only Slack group. ★ Support this podcast ★

The WP Minute+
Evolution of a WordPress Agency

The WP Minute+

Play Episode Listen Later Apr 28, 2025 48:37 Transcription Available


Say thanks and learn more about our podcast sponsor Omnisend. In this episode of the WP Minute+ Podcast, Matt speaks with Ross Johnson, founder of 3.7 Designs, about what it's like to run a WordPress agency for nearly 20 years. Ross shares the lessons learned from starting his agency in the early 2000s, evolving from general web design to custom WordPress development, and ultimately shifting toward modern workflows with block-based builders and recurring revenue models.The conversation explores practical agency management topics like the cost of custom development, experimenting with new tools, working with clients of all sizes, and the ongoing debate over what defines a “WordPress professional.” Ross and Matt also discuss the role of version control, the rise of AI in agency workflows, and how to adapt to the changing landscape of customer expectations, marketing strategies, and sustainable pricing models.Key TakeawaysAgency Growth and Sustainability:Ross founded 3.7 Designs in the mid-2000s and has adapted through major WordPress and industry changes.Experimentation and reflection are critical to long-term agency growth and process improvement.The shift to retainers and recurring revenue has helped the agency survive economic ups and downs.Custom vs. Page Builder Workflows:Building everything from scratch led to budget overruns and development fatigue.Tools like GenerateBlocks offer efficiency without sacrificing flexibility.Page builders don't diminish professionalism – they enhance it with the right strategy.Defining a WordPress Professional:Caring about your craft, clients, and business is key to professionalism.Version control is helpful, but not the only marker of expertise or quality.The community should avoid exclusionary definitions of “real” developers.AI, Marketing, and the Future of Agencies:AI is a valuable assistant, but not yet a full replacement for development or marketing teams.AI can accelerate ideation, design, and content repurposing across multiple channels.Agencies that lean into human connection and high-touch service will differentiate themselves.Important LinksThe WP Minute+ Podcast: thewpminute.com/subscribeVisit 3.7 Designs: https://3.7designs.coConnect with Ross Johnson on LinkedIn Support us for as little as $5 to join our members-only Slack group. ★ Support this podcast ★

The WP Minute+
Leading Through Change and Conflict

The WP Minute+

Play Episode Listen Later Apr 21, 2025 29:24 Transcription Available


Say thanks and learn more about our podcast sponsor Omnisend. In this powerful WP Minute+ episode, Matt hosts Angela Jin, a seasoned WordPress community leader and now a leadership coach, to discuss how business owners and freelancers can lead through times of change and conflict. Drawing from her years at Automattic and her current work in leadership development, Angela shares why conflict and change are not only inevitable but also essential forces that shape outstanding leadership.Angela explores key frameworks and mindsets leaders can adopt to navigate today's chaotic world, including “stretch collaboration,” embracing experimentation over control, and leading with awareness and empathy. Whether you're dealing with organizational uncertainty, WordPress community tensions, or high-stakes business shifts, Angela offers a calming and actionable roadmap for showing up with clarity, purpose, and humanity.Note: Angela's presentation was part of an exclusive webinar for members of The WP Minute. Sign up today to access more top-notch content!Key TakeawaysChange is Inevitable, Conflict is Natural:Leadership begins with accepting that both are part of the journey, not problems to avoid.Great leaders focus first on how they show up internally before addressing external dynamics.Embrace “Stretch Collaboration”:When agreement isn't possible, progress depends on engaging across differences.Let go of the illusion of control and focus on experimentation and iteration.Three Leadership Shifts to Practice:Connect: Name your priorities and listen to others.Experiment: Act without knowing the outcome – momentum matters.Change: Leadership starts by reflecting on your role in the dynamic.Actionable Reflections for Leaders:In your current challenge, how are you engaging and asserting?What small step can you take today to move forward?What are you willing to change in yourself to shift the situation?Important LinksThe WP Minute+ Podcast: thewpminute.com/subscribeConnect with Angela JinTwitter/X: https://x.com/angelasjinWebsite: https://angelasjin.com/Book a coaching session with Angela: https://calendly.com/angelajincoaching/freecoachingsession Support us for as little as $5 to join our members-only Slack group. ★ Support this podcast ★

The WP Minute+
Inside Woo

The WP Minute+

Play Episode Listen Later Apr 14, 2025 39:13 Transcription Available


Say thanks and learn more about our podcast sponsor Omnisend. In this episode of the WP Minute+ Podcast, Matt is joined by James Kemp, Core Product Manager at WooCommerce and long-time WordPress entrepreneur, to take a behind-the-scenes look at the WooCommerce ecosystem. James shares his journey from building Magento integrations and utility plugins to founding IconicWP, which was later acquired by StellarWP. Now at WooCommerce, James is focused on improving core product experiences and making WooCommerce more accessible and performant for builders and merchants alike.The discussion covers topics including the challenges WooCommerce faces in onboarding users compared to platforms like Shopify, the importance of streamlining hosting and setup experiences, and how Automattic's evolving strategy aims to make .com the best possible showcase for WordPress and WooCommerce. James also gives insight into company culture post-acquisition, recent layoffs, and the evolving product roadmap that includes AI integration, performance improvements, and better tooling for developers.Key TakeawaysJames' Path to WooCommerce:James started in 2009 building Magento-WordPress integrations.Launched IconicWP to focus on utility-style WooCommerce plugins.Joined WooCommerce after StellarWP acquired Iconic.WooCommerce's Unique Challenges:Unlike Shopify, Woo requires merchants to handle hosting and technical setup upfront.The user journey is fragmented across plugins, hosts, and tools, making onboarding harder.WooCommerce is working to improve builder tools, site setup flows, and new user experiences.Culture & Strategy at WooCommerce:The Woo team is tightly knit and focused on merchant success, despite industry criticism.Layoffs and restructuring at Automattic have prompted a renewed focus on prioritization.James emphasizes open communication, collaboration, and product-led growth.AI and the Future of Development:AI is heavily encouraged at Woo and Automattic for experimentation and productivity.James uses AI daily for research, brainstorming, and development prototyping.A new AI initiative at Woo, led by James Page, explores ways to integrate smarter workflows.Looking Ahead for Agencies & Freelancers:Builder tools, performance, import/export features, and compatibility improvements are coming.WooCommerce remains highly flexible and ideal for custom and complex client solutions.The Playground and blueprint initiatives could transform how users experience WooCommerce.Important LinksThe WP Minute+ Podcast: thewpminute.com/subscribeVisit WooCommerce: woocommerce.comWooCommerce Developer Hub: developer.woocommerce.comConnect with James Kemp on Twitter/X: https://twitter.com/jamesckemp Support us for as little as $5 to join our members-only Slack group. ★ Support this podcast ★

The WP Minute+
Two Decades Running A WordPress Agency

The WP Minute+

Play Episode Listen Later Apr 7, 2025 49:06 Transcription Available


Say thanks and learn more about our podcast sponsor Omnisend. On this episode of the WP Minute+ Podcast, Matt chats with Toby Cryns, founder of Minneapolis-based agency The Mighty Mo!, about what it's like to run a WordPress agency for 20 years. From building sites in Flash before pivoting to WordPress after Steve Jobs' infamous “Flash is dead” moment, Toby reflects on the evolution of the web industry, the rise of page builders, and the growing influence of AI on development and client expectations.Toby shares his journey of overcoming fear around AI, his experiments with ChatGPT and Copilot, and how he's using these tools to develop a WordPress-based project management app. He discusses how the small business and nonprofit web design market is shifting, the impact of DIY platforms like Wix and Squarespace, and the growing divide between clients who want $300 websites and those who need reliable long-term partners. Through honest anecdotes and hard-earned lessons, Toby explores pricing strategies, client relationships, project management, and the power of sticking with WordPress – even amid uncertainty in the ecosystem.Key TakeawaysAI and WordPress Development:AI is useful as a junior-level coding assistant but still requires deep domain knowledge.Tools like ChatGPT and Copilot have saved Toby hundreds of hours on plugin development.AI won't replace agencies but it will change workflows and create new opportunities.Adapting to Market Shifts:The entry-level web market is increasingly lost to AI and DIY tools.High-end clients may be exploring prototyping internally before approaching agencies.Adaptation is key: agencies that don't evolve risk becoming obsolete.Running a Sustainable WordPress Agency:Project managers and account managers are game changers for scaling without burnout.WordPress plugins like Beaver Builder and services like ManageWP streamline delivery and maintenance.Raising prices (even a little) can be a healthy, overdue adjustment.Community and the Future of WordPress:Despite recent governance controversies, Toby remains hopeful about the WordPress community.The community is WordPress' greatest asset – leaders must help rebuild trust and direction.Gutenberg may yet become the publishing backbone of the modern web.Important LinksThe WP Minute+ Podcast: thewpminute.com/subscribeVisit Toby's Agency: https://themightymo.com/Connect with Toby on LinkedIn: https://www.linkedin.com/in/tobycryns Support us for as little as $5 to join our members-only Slack group. ★ Support this podcast ★

Cart Insiders Podcast
This Omnisend Update Just Changed Email Marketing Forever! April Fools!

Cart Insiders Podcast

Play Episode Listen Later Apr 3, 2025 1:22


Discover the Omnisend update that revolutionizes email marketing. Boost engagement, skyrocket open rates, and transform your campaigns instantly!=============================✅ START FREE with Omnisend=============================⚡️No credit card required ⚡️Best for starting businesses More than 125,000+ ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly relevant emails & texts.Check our features. It's FREE* - Click here

The WP Minute+
Marketing Agencies Adjusting in 2025

The WP Minute+

Play Episode Listen Later Mar 31, 2025 47:00 Transcription Available


Say thanks and learn more about our podcast sponsor Omnisend. In this episode of the WP Minute+ Podcast, Matt sits down with Mario Peshev, founder of DevriX, to discuss how marketing agencies must adapt to industry shifts in 2025. Mario shares insights from running a high-level WordPress consultancy, working with enterprise clients, and navigating the rapidly changing landscape of digital marketing, SEO, and AI. He shared his agency's transition from general web development to specializing in complex, high-traffic websites and B2B SaaS, all while balancing the demands of an evolving tech ecosystem.The discussion covers the impact of AI on marketing, the diminishing effectiveness of SEO, and how agencies should focus on strategic partnerships with platforms like HubSpot and Salesforce. Mario also shares his perspective on the current turbulence in the WordPress ecosystem, how agencies can stay competitive, and why embracing AI as an operational tool rather than a replacement for human creativity is crucial.Key TakeawaysWordPress & Agency Growth:Agencies must specialize to remain competitive – generalist approaches are becoming less sustainable.WordPress remains a core tool for enterprises, but clients are increasingly exploring alternative platforms like Webflow.Transitioning to consultancy-based models can provide stability in uncertain markets.AI's Impact on Marketing & Web Development:AI enables faster prototyping but does not eliminate the need for experienced developers.AI-generated content is becoming oversaturated, requiring businesses to differentiate through authenticity and human insight.Marketing agencies should focus on AI-assisted operations while maintaining human-driven creativity.SEO & Digital Marketing in 2025:SEO has become highly volatile, with algorithm changes reducing its reliability as a primary acquisition channel.Agencies should diversify their marketing strategies beyond just organic search.Strategic partnerships with platforms like HubSpot, Salesforce, and AWS can provide sustainable business growth.Navigating WordPress Industry Changes:Ongoing debates around WordPress governance and Automatic's influence create uncertainty in the community.Despite industry shifts, WordPress remains a powerful publishing platform with a strong ecosystem.Agencies must balance their reliance on WordPress while exploring other viable business models.Important LinksThe WP Minute+ Podcast: thewpminute.com/subscribeConnect with Mario PeshevTwitter/X: https://x.com/no_fear_incWebsite: https://mariopeshev.com/DevriX: https://devrix.com/ Support us for as little as $5 to join our members-only Slack group. ★ Support this podcast ★

The WP Minute+
Accepting Change in WordPress

The WP Minute+

Play Episode Listen Later Mar 24, 2025 60:22 Transcription Available


Say thanks and learn more about our podcast sponsor Omnisend. In this episode of the WP Minute+ Podcast, Matt is joined by Nathan Wrigley to discuss the evolving landscape of WordPress and the broader tech industry. The conversation touches on AI's impact on development, the changing nature of podcasting, and how WordPress professionals must adapt to the rapid technological shifts. Nathan shares his experiences with AI tools, revealing his initial struggles and skepticism, while Matt describes his journey into AI-powered development, highlighting tools like ChatGPT, Bolt, and Repl.it.They also explore AI's philosophical and ethical implications, from its role in replacing repetitive coding tasks to the possibility of AI-driven software development reducing the need for traditional app stores. They also discuss how AI may empower individuals while simultaneously challenging the business models that many rely on. Matt and Nathan agree that while AI is reshaping the industry, understanding and integrating these technologies is essential for WordPress professionals looking to stay ahead in 2025 and beyond.Key TakeawaysAI's Impact on WordPress Development:AI is enabling faster prototyping but still struggles with consistency.WordPress professionals must learn to integrate AI tools into workflows to stay competitive.AI could eventually reduce the reliance on traditional app stores by allowing users to generate custom software on demand.The Role of WordPress in a Changing Landscape:AI-driven development raises questions about the future demand for traditional web developers.WordPress remains a powerful tool for structured content management, but professionals must find new ways to add value.The rise of headless WordPress, AI-assisted content generation, and improved automation will shape the platform's future.Podcasting & Content Creation in 2025:The industry is shifting toward video-based podcasting, but audio still has a strong presence.Storytelling remains crucial to engaging content through AI-driven tools or traditional methods.Creators must be adaptable as platforms and audience behaviors evolve.The Future of AI & Ethical Concerns:AI's development speed is outpacing regulatory and ethical considerations.The sustainability of AI models and their economic impact remains uncertain.The next few years will determine whether AI continues to be venture-capital-driven or finds a stable commercial model.Important LinksThe WP Minute+ Podcast: thewpminute.com/subscribeConnect with Nathan WrigleyTwitter/X: https://x.com/nathanwrigleyWebsite: https://nathanwrigley.com/WP Builds Podcast: https://wpbuilds.com/ Support us for as little as $5 to join our members-only Slack group. ★ Support this podcast ★

The WP Minute+
Open Source Saved My Life

The WP Minute+

Play Episode Listen Later Mar 17, 2025 46:13 Transcription Available


Say thanks and learn more about our podcast sponsor Omnisend. In this episode of the WP Minute+ Podcast, Matt welcomes Robert DeVore, a seasoned WordPress developer and entrepreneur, to discuss how open source changed his life. Robert shares his journey from launching a cannabis-related WordPress plugin in 2015 to rapidly developing AI-powered tools for the WordPress ecosystem today. He reflects on the challenges he faced in the cannabis industry, particularly being “debanked,” which ultimately pushed him to explore new opportunities in tech.Robert dives into his current projects, including Plugin Pal, an AI-powered WordPress plugin generator that helps developers quickly create and customize plugins. He and Matt also explore the broader impact of AI on development, the sustainability of WordPress in an evolving landscape, and the importance of continuing to innovate within open source. Throughout the conversation, Robert emphasizes how WordPress and open source provided him with a career path that transformed his life and enabled him to give back to the community.Key TakeawaysRobert's Journey in WordPress & Open Source:Robert initially built a cannabis-related plugin but faced financial barriers due to industry regulations.He learned valuable lessons about business constraints and industry challenges.Pivoted to AI and rapid product development, releasing multiple WordPress tools.AI's Role in WordPress Development:AI enables faster development, but human oversight is still crucial.Tools like Plugin Pal generate structured, modern WordPress plugins.AI is not replacing developers but augmenting their workflow for efficiency.Challenges & Opportunities for WordPress:WordPress remains a powerful platform for new developers and business owners.Competing with newer, AI-driven platforms requires emphasizing the flexibility of open-source solutions.Governance and leadership concerns in WordPress are ongoing but shouldn't deter innovation.Building a Business with Multiple Products:Robert embraces a diversified product approach rather than focusing on a single flagship plugin.Rapid product development allows him to test ideas and iterate based on user feedback.Twitter/X plays a key role in his marketing and community engagement.Important LinksThe WP Minute+ Podcast: thewpminute.com/subscribeConnect with Robert DeVoreTwitter/X: https://twitter.com/DevioRobertWebsite: https://robertdevore.com/Plugin Pal: https://pluginpal.app/ Support us for as little as $5 to join our members-only Slack group. ★ Support this podcast ★

Future Commerce  - A Retail Strategy Podcast
Vibecoding Our Way Straight into a Recession

Future Commerce - A Retail Strategy Podcast

Play Episode Listen Later Mar 14, 2025 67:57


This week, we are talking Home Depot's b-hole reminiscent chatbot and vibecoding JD Vance's face. Plus—the biggest mystery in American shopping: why does TJ Maxx make people need to poop? Also on tap: Apple's iPad launch cringefest and a surprising rise in Android smartphone adoption among creatives AND finance bros alike.The Rise of Butthole LogosKey takeaways:Home Depot's "Magic Apron" and Lowe's "Milo" chatbots launched within hours of each other—proving that every brand now needs an AI assistant, even if they all look the same.AI is speeding towards eliminating websites as we know them—future shopping experiences will be conversations, not catalogs.Apple's recent marketing attempts are wildly out of touch—trends about trends are dead, but nobody told Tim Cook.Are we Pavlov-ing ourselves into using the bathroom at TJMaxx? All signs point to yesVibe coding is taking over—non-coders can now generate functional apps, proving that AI isn't just summarizing things anymore—it's building them from scratch.[00:01:19] “Eenie meenie miney Milo. Home Depot's chatbot looks like a b-hole.” - Phillip[00:55:05] “AI is fundamentally changing the way we interact with software. Convenience is the ultimate aim of technology, and we're just at the beginning of this shift.” - BrianLinks:In-show mention: Purchase The Lore JournalIn-show mention: Home Depot Chatbot and Press ReleaseIn-show mention: TJMaxx Reddit ThreadIn-show mention: Register for Shoptalk AfterpartyCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!This episode of Future Commerce is brought to you by Future Commerce Plus and our sponsors Omnisend and MotionApp and Keen Decision Systems.

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Post Status Get Hired Podcast 2025, Episode 2

WordPress | Post Status Draft Podcast

Play Episode Listen Later Feb 19, 2025 45:00


In this special edition of the "Get Hired" podcast, the hosts, including  Nicky Bulmer, co-host Misty Combs, and guest Michelle Frechette, answer listener-submitted questions on job seeking. They discuss how to address job hopping by providing context on resumes, the pros and cons of functional versus chronological resume formats, and strategies for explaining employment gaps. The episode also covers handling common interview questions, the importance of being honest about salary expectations, and the role of social media in hiring. The speakers offer practical advice to empower job seekers in their application processTop Takeaways:Job Interviews Are a Two-Way Street: Candidates should ask insightful questions, such as how salary ranges are determined and what differentiates top earners from lower earners.It's important for job seekers to showcase their skills and experience even if the interviewer doesn't directly ask about them.Thinking Beyond Standard Questions: Candidates should anticipate questions beyond their resumes and prepare to discuss communication tools, remote work habits, and problem-solving approaches.Tailor Your Resume to the Job You're Applying For: It's important to customize your resume for each job application. Highlight relevant skills, experiences, and achievements that directly relate to the position. A generic resume may not stand out as much, while one that speaks to the specific needs of the company and role shows that you've taken the time to understand what they're looking for, making you a more appealing candidateMentioned In The Show:Liquid WebGet Hired Podcast

Secrets To Scaling Online
Ep 621: Email Marketing Ain't Dead—But You Might Be Doing It Wrong (With Rytis Lauris)

Secrets To Scaling Online

Play Episode Listen Later Feb 18, 2025 40:21


Send us a textBuckle up because today's episode is packed with gold. I've got Rytis Lauris, CEO and co-founder of OmniSend, on the pod, and let me tell you—this guy has been in the e-commerce automation game for over a decade. With more than 120,000 customers worldwide, OmniSend is changing how brands do retention marketing, and today, we're breaking it all down.We're talking about what's working right now in e-commerce, what's straight-up not working, and the biggest shifts happening in automation and customer retention. Rytis shares some seriously insightful takes on how Apple's privacy changes are shaking things up, why email marketing isn't dead (despite what people say), and what brands need to focus on to stay ahead. Oh, and we're also tackling that big debate—should you ever remove subscribers from your email list? Let's go.Key Topics:How e-commerce marketing has evolved over the past decadeWhy OmniSend is the go-to alternative to those overpriced enterprise platformsIs email marketing actually dead? (Spoiler: Nope.)How Apple's privacy updates are changing the game for online brandsThe real way to keep your email list clean and engagedWhy AI isn't replacing humans in marketing anytime soonBuilding a customer-funded business and keeping your brand agileWho is Rytis Lauris?Rytis Lauris is the co-founder and CEO of OmniSend, a marketing automation platform designed specifically for e-commerce brands. With a background in digital marketing, Rytis saw a gap in the market for an affordable yet powerful email and SMS automation tool that serves small to mid-sized businesses. Under his leadership, OmniSend has grown to serve over 120,000 customers worldwide, helping brands maximize retention and boost revenue through smart automation. A firm believer in customer-funded business models, Rytis has led OmniSend without external investment, focusing on delivering real value to customers.Connect with Rytis Lauris on LinkedIn: https://www.linkedin.com/in/rytisl/Visit OmniSend: https://www.omnisend.com/Key Takeaways:Retention is king. Brands relying solely on acquisition will struggle; the real money is in repeat customers.Sunsetting subscribers too soon is a mistake. Engagement isn't just about open rates—clicks matter more.AI can automate, but humans differentiate. The best marketing still needs a human touch to stand out.Customer-funded businesses stay agile. OmniSend has scaled without outside investment, proving that putting customers first wins.Apple & Google privacy changes aren't the end. Brands just need to adapt by focusing on first-party data and owned channels.Growth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin our community and connect with other eCommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodca

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Post Status Get Hired Podcast With Guest Tatiane Pires

WordPress | Post Status Draft Podcast

Play Episode Listen Later Feb 5, 2025 45:57


In this episode of the "Get Hired" podcast, host  Nicky Bulmer and co-host Michelle Frechette interview Tatiane, an experienced WordPress developer. Tatiane shares her journey in WordPress development, emphasizing her skills in creating and customizing themes and plugins. The discussion covers Tatiane's approach to handling feedback, collaborating with teams, and optimizing WordPress sites. Nicky and Michelle provide Tatiane with resume and interview tips, highlighting the importance of clear communication and showcasing both technical and soft skills. The episode concludes with practical advice for job seekers, reinforcing the podcast's mission to enhance job application materials and interview skills.Top Takeaways:Cover Letters Should Be Concise & Tailored – A strong cover letter shouldn't just repeat the resume. Instead, it should highlight why your skills and experience are a great fit for the specific role and company. Less is often more—focusing on one key project or skill that directly relates to the job can make a stronger impact than listing everything.Confidence & Clarity Matter in Interviews – Candidates should confidently communicate their skills, especially when discussing technical expertise. Using specific language, such as naming programming languages or frameworks, helps interviewers understand the depth of knowledge. Additionally, if an interviewer has an accent or uses unfamiliar words, repeating for clarification or asking them to rephrase is a good strategy.Continuous Improvement & Adaptability Lead to Success – Surrounding yourself with the language, culture, and best practices of your industry (as Tatiane did with English) makes growth easier. Being open to feedback, refining application materials, and improving communication skills over time can significantly increase job prospects.Mentioned In The Show:The Events Calendar Liquid WebDungeons and DragonsGitHub WPIncludes.me

Future Commerce  - A Retail Strategy Podcast
We Are So Back: Yuppies, Starbucks, and Gen X

Future Commerce - A Retail Strategy Podcast

Play Episode Listen Later Jan 31, 2025 53:47


This week, we're live-reacting to battles across culture. It's DeepSeek vs. OpenAI, Millennials vs. Gen X, and Starbucks vs. Sharpies (Sharpies won). PLUS: The Flappy Bird effect drives an aftermarket of devices with TikTok access, yuppie culture booms, and Waymo strikes again. The Other Side of Headless CommerceKey takeaways:DeepSeek's Disruption – A powerful, cheap, open-source AI from China that is sending shockwaves through the industry, challenging Nvidia's dominance and raising economic concerns.The Death of Loss Leaders? – AI optimization could make it easier for consumers to game retail pricing, forcing businesses to rethink discounts and marketing tactics.Tech Arms Race – The U.S.-China AI competition is accelerating, with implications for policy, economy, and innovation.The Generational Cycle – Are Millennials the new Boomers? Phillip and Brian discuss how attitudes shift over time.TikTok Bans and Black Markets – The aftermarket for phones with TikTok pre-installed mirrors the Flappy Bird phenomenon.“If someone was able to optimize their life so that friction was removed, it would break the system.” – Phillip“This is ground zero of something huge. The AI game just changed overnight.” – Phillip“The best defense is to flood the zone. The moment you try to contain something, you lose control.” – Brian“The return of yuppies proves that history doesn't just repeat itself—it evolves.” – Phillip“Technology enabled back.” – BrianLinks:In-show mention: The Cruel Kids Table, New York MagazineIn-show mention: TimesNowNews: Phones with TikTok Pre-Installed Selling for $25,000 Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!This episode of Future Commerce is brought to you by Future Commerce Plus and our sponsors Omnisend and MotionApp.

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Post Status Get Hired Podcast With Guest Corey Maass

WordPress | Post Status Draft Podcast

Play Episode Listen Later Jan 28, 2025 76:23


In this episode of the "Get Hired" podcast, Nicky Bulmer and Misty Combs interview Corey Maass, a WordPress developer, discuss the hiring process for WordPress developers. Corey shares his extensive experience in WordPress development, emphasizing the importance of community, communication, and continuous improvement. The conversation covers optimizing WordPress sites, handling client feedback, and the significance of authenticity in interviews. Nicky and Misty provide feedback on Corey's resume and portfolio, highlighting the need for clarity and measurable achievements. The episode offers valuable insights into job seeking, negotiation, and presenting oneself effectively in the tech industry.Top Takeaways:The Importance of Staying True to Yourself in Job Searches: The panel emphasizes that not every job or company is a good fit for everyone. It's more important to be authentic and align with roles that reflect your values and personality rather than trying to conform to something you're not. However, desperation during challenging times can complicate this, making it harder to prioritize alignment over necessity.Every Job is a Learning Experience: Even if you accept a role that isn't ideal, you can use it as a stepping stone. Challenging or mismatched experiences still offer valuable lessons about what to look for (or avoid) in the future, help grow your skillset, and shape your career trajectory.Shifting Hiring Trends and Perceptions: The job market's expectations are constantly changing. For example, job-hopping is more accepted in tech compared to other industries, and long tenures at one company are sometimes viewed as stagnation. Different generations and industries value different qualities, making it crucial to stay adaptable and aware of trends in your field.Mentioned In The Show:Liquid WebOmnisendCorey Maass' Portfolio

The Ecomcrew Ecommerce Podcast
E584: 5 Ways You Should Prepare For Chinese New Year as an E-Commerce Seller

The Ecomcrew Ecommerce Podcast

Play Episode Listen Later Jan 27, 2025 18:31


Chinese New Year is coming up in a few days and if you're relatively new to the e-commerce game, there's a few things you should know about the big holiday. Dave is back on the podcast to cover the impact Chinese New Year has on e-commerce sellers and manufacturers, the significance of the Zodiacs, and the common equivalent for those who aren't aware.  Let's be real – email marketing isn't flashy, but that's what makes it great. Who needs chaos when you can have steady, reliable results? That's where Omnisend email and SMS comes in. Check it out today and use code ECOMCREW. Ever wonder why all of China basically closes down every January for Chinese New Year? You're not alone.  Chinese New Year seems like the one time each year that China (and by extension, a lot of the neighbouring asian countries) goes on holiday for a few weeks.  As an e-commerce seller, you probably know by now to place your orders well in advance to prepare for the holiday. But there's a few extra things you should know about that could maintain and keep you in the good graces of your factory.  Luckily, Dave is on the podcast today to break down what exactly you need to know and how the holiday impacts you specifically. The Big Takeaway Chinese New Year is comparable to Christmas in significance. Chinese New Year happens on the second New Moon in the lunar calendar after the Winter's Solstice (December 20th).  Zodiac symbols can influence business decisions in China. Quality control tends to take a dip if orders are shipped before Chinese New Year. Suppliers may have varying deadlines for orders before they close for the holiday. Expect delays in shipping and logistics post-New Year as every company that's importing from China will also be placing orders in advance of the holiday. Be considerate to suppliers during the holiday period. Freight prices tend to dip after the New Year rush, as demand declines. Timestamps 0:00 - Intro 1:43 - Omnisend Ad  2:17 - What is Chinese New Year? How big is the holiday?  3:28 - The traditions around Chinese New Year 4:28 - When exactly is Chinese New Year? 6:07 - Zodiac symbols and how they can affect business 8:40 - Why is it called the Spring Festival?  9:41 - Tip #1: Deadlines for Chinese New Year orders  11:06 - Tip #2: Days off during Chinese New Years  13:19 - Tip #3: Quality control during Chinese New Year 15:08 - Tip #4: Delays  17:05 - Tip #5: Being considerate As always, if you have any questions or anything that you need help with, reach out to us at support@ecomcrew.com if you're interested.  Don't forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can.  Thanks for listening! Until next time, happy selling!

Secrets To Scaling Online
Ep 614: TikTok Shop For DTC with Jordan West

Secrets To Scaling Online

Play Episode Listen Later Jan 23, 2025 19:18


Send us a textThe power of creator partnerships is undeniable. Identify top TikTok creators, develop co-branded pages, and ensure seamless transitions to boost conversions on your eCommerce platforms. Audit your TikTok efforts, identify top creators, and amplify with paid ads. Safeguard your investments and maintain revenue despite platform changes.In this episode, Jordan West gets into a critical topic that every ecommerce brand should be aware of—the potential shutdown of TikTok and how it could impact your business. He discusses the real threats posed by platform uncertainties, the principles of social commerce, and a step-by-step roadmap to protect your revenue and future-proof your brand. Explore how to maintain and even increase your revenue, leveraging creator partnerships, co-branded landing pages, and multi-platform content strategies to secure new revenue streams and retain your valuable customer data, independent of any single platform.Listen and learn in this episode!Key takeaways from this episode:TikTok Shutdown Preparedness: Be proactive in preparing for a TikTok shutdown by shifting efforts to DTC sites and Amazon stores.Direct-to-Consumer Focus: Transitioning to a robust DTC strategy mitigates risks and creates new revenue streams beyond TikTok.Social Commerce Strategy: Develop resilient strategies that aren't dependent on a single platform, as social commerce is enduring.Maximize TikTok Shop Success: Redirect TikTok shop achievements to owned sales channels like DTC sites and Amazon.Effective Creator Partnerships: Collaborate with high-impact creators to showcase products and resonate with audiences.Utilize Co-Branded Landing Pages: Enhance shopping experiences by directing traffic from creators to specific landing pages.Expand Across Platforms: Distribute TikTok-like content on platforms such as Instagram and YouTube Shorts for wider reach.Mitigate Risks and Control Revenue: Decrease platform dependency and maintain customer experience control.Value of Data Ownership: Retaining customer data is a key benefit of DTC site shopping.Strategic Roadmap: Follow a roadmap for leveraging TikTok success, including auditing efforts and focusing on top creators.Customer Retention is Key: Optimize for retention and conversion to ensure long-term success.Growth Plan: www.upgrowthcommerce.com/growIn this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results. Learn more here: Omnisend

Secrets To Scaling Online
Ep 613: Applovin - Is it Worth The Hype? with Jordan West

Secrets To Scaling Online

Play Episode Listen Later Jan 21, 2025 9:36


Send us a textAppLovin is redefining ad space with unskippable, sound-on video ads in mobile games. Experience captivating, immersive environments. Currently in the US, it's ideal for high-spending ecom brands ready to elevate their game.In this episode, Jordan West gets into the evolving landscape of e-commerce advertising, with a focus on the emerging potential of AppLovin as a game-changing platform for brands looking to scale. Drawing from over a decade of experience managing millions in ad spend, Jordan shares insights on how brands are achieving high conversion rates and profitability using AppLovin's unskippable full-screen video ads. These engaging ads are embedded within mobile games, offering a high ROI and unique opportunities for incremental growth. Listen and learn in this episode!Key takeaways from this episode:AppLovin's Potential: It's becoming a significant tool for scaling e-commerce brands with notable conversion rates and profitability.Profitable Ad Spending: Brands report profitability with daily ad spends between $20,025 - $25,000.Incremental Growth: Brands using AppLovin see real incremental revenue growth, sometimes spending more than on Meta.Ad Format: Features unskippable full-screen video ads in mobile games, initially available only in the US.Requirements for Launch: Suitable for high-spending brands with a need to prepare specific creatives and install a tracking pixel.Scalability for Large Brands: Well-suited for large brands, with future potential for smaller budgets.High Creative Quality: Essential for success; engaging vertical videos required.Single Domain Restriction: Accounts can be linked to only one domain.Opportunity Amidst Meta and TikTok Challenges: Offers a growth avenue as other platforms face challenges.Growth Plan: www.upgrowthcommerce.com/growIn this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results. Learn more here: Omnisend

The Ecomcrew Ecommerce Podcast
E583: I Found Where the Biggest Amazon Sellers Operate in China

The Ecomcrew Ecommerce Podcast

Play Episode Listen Later Jan 20, 2025 30:12


After visiting a conference recently, a friend of mine told me about a place in where all of the biggest Amazon Sellers (and all the black hat tactics came from) in China congregate: China's New South City. In this episode, Dave talks about his visit to New South City in China, what he found while he was there, and why this place exists.  Let's be real – email marketing isn't flashy, but that's what makes it great. Who needs chaos when you can have steady, reliable results? That's where Omnisend email and SMS comes in. Check it out today and use code ECOMCREW. Ever heard of China South City? It's where all of the top Chinese Amazon sellers congregate and work together. This is also the place where Chinese black hat Amazon tactics comes from.  Dave decides to visit China South City during a recent trip to Asia, and shares what he found, some insider information that he found out about after talking to sellers there, and some of the black hat tactics Chinese sellers are using.  The Big Takeaway: China South City is a massive hub of the biggest Chinese Amazon sellers in Shenzhen, China. Chinese sellers are getting subsidies from the government to encourage exports into other countries. Having all sellers within the same area also encourages collaboration and networking among sellers, unlike in the US or the West in general. Chinese sellers inspect a higher percentage of their products more than Western sellers. Many Chinese sellers operate multiple Amazon accounts for security reasons. The 2021 Amazon ban wave had a significant impact on Chinese sellers; reducing China's overall trust in Amazon. Because of the ban wave, Chinese sellers are also diversifying their sales channels beyond Amazon. Temu is starting to become one of the key places for growth among Chinese sellers. Live selling is a major trend in China, with dedicated studios for streaming in each floor. Timestamps: 00:00 - Introduction to China South City 02:53 - The Structure and Purpose of China South City 06:10 - The Community of Amazon Sellers 09:00 - Operational Strategies of Chinese Sellers 11:52 - Challenges Faced by Chinese Sellers 14:45 - The Impact of Amazon's Account Suspension Sweep 18:05 - Tactics and Strategies of Chinese Sellers 20:57 - Diversification Beyond Amazon 23:47 - The Rise of Live Selling in China 27:12 - Conclusion and Final Thoughts As always, if you have any questions or anything that you need help with, reach out to us at support@ecomcrew.com if you're interested.  Don't forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can.  Thanks for listening! Until next time, happy selling!

Secrets To Scaling Online
Ep 612: E-commerce Brands - Do This To Succeed In 2025 with Jordan West

Secrets To Scaling Online

Play Episode Listen Later Jan 16, 2025 13:30


Send us a textIn 2025, building your own dedicated community is more crucial than ever. It helps you stay resilient against algorithm fatigue and rising ad costs. Whether it's Facebook Groups, Discord, or Mighty Networks, your community's home should resonate with where your audience already spends their time.In this episode, Jordan West gets into the power of community-building for eCommerce success in 2025. Imagine the potential of generating $250,000 in just 24 hours without relying on discounts, ads, or gimmicks—simply by fostering a thriving community of 12,000 raving fans. Listen and learn in this episode!Key takeaways from this episode:Community Power: Building a community can drive significant sales without discounts or ads, as demonstrated by Jordan West's $250,000 success.2025 Relevance: Community becomes crucial due to algorithm fatigue and the need for direct audience ownership amid platform changes.Trust and Authenticity: Genuine connections and balancing real-life and AI interactions are key for consumer trust in 2025.Platform Choice: Select the right platform (e.g., Facebook Groups, Discord) based on where your audience is active.Owned vs. Rented Platforms: Owning your community provides a marketing edge over engaging on rented platforms.Blueprint Steps: Follow steps to build a community: define your audience, pick a platform, create engagement magnets, purposeful posting, empower the community, launch strategically, and measure and adapt.Engagement Strategies: Engage actively, promote involvement through exclusivity and member spotlights to foster a sense of belonging.Measurement and Adaptation: Track engagement, listen to feedback, and adapt strategies for community effectiveness.Exclusivity's Role: Leveraging exclusivity boosts community interest and involvement.Community as Differentiator: In a crowded market, community distinguishes your brand when product differences are minimal.Growth Plan: www.upgrowthcommerce.com/growIn this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results. Learn more here: Omnisend

Secrets To Scaling Online
Ep 611: What Happens If TikTok Goes Away? with Jordan West

Secrets To Scaling Online

Play Episode Listen Later Jan 14, 2025 15:15


Send us a textTikTok's integration into pop culture and its unparalleled reach have made it a powerhouse for organic growth and viral success. However, its potential disappearance could trigger significant shifts in audience attention and advertising strategies, with brands and creators needing to reposition their strategies across alternative platforms such as Instagram Reels, YouTube Shorts, and emerging options like Snapchat and Lemonade.In this episode, Jordan West gets into a pressing issue that could reshape the landscape of social commerce as we know it—the potential banning of TikTok. With years of experience in ecommerce and social commerce, Jordan explores the profound effects such a ban would have on brands, creators, and influencers who've thrived on the platform's unique discovery algorithm. Listen and learn in this episode!Key takeaways from this episode:Potential TikTok Ban: Brands and creators relying on TikTok could face significant challenges if it's banned.Creator Economy: Transitioning to other platforms might be difficult for creators due to different algorithms.Brand Challenges: Brands may struggle to replicate TikTok's viral success elsewhere and face higher ad costs.Shifting Focus: Instagram and YouTube may become primary alternatives for users and businesses.Alternative Limitations: No current platform fully replicates TikTok's affiliate marketplace yet.Diversification: Expanding presence on other platforms and building direct communities is crucial.Content Repurposing: Repurpose TikTok content on platforms like Instagram and YouTube.Whitelisting Importance: Utilizing influencer whitelisting is key for social commerce.Need for Adaptation: Quick adaptation and diversification are necessary for survival.Planning for Change: It's essential to prepare for a future without TikTok amid ongoing legal proceedings.Growth Plan: www.upgrowthcommerce.com/growIn this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results. Learn more here: Omnisend

The Ecomcrew Ecommerce Podcast
E582: B.C. Is Taxing Sellers On Nearly All Of Your Fees

The Ecomcrew Ecommerce Podcast

Play Episode Listen Later Jan 13, 2025 41:08


Dave interviews David McCormick from Legacy Lawyers to talk about e-commerce taxation in B.C., Canada, specifically regarding the Online Marketplace Services Act, the Ministry of Finance's choice to start charging Provincial Sales Tax (PST) to every B.C. based seller on each of Amazon's seller fees, and why this choice is ultimately flawed.  Let's be real - email marketing isn't flashy, but that's what makes it great. Who needs chaos when you can have steady, reliable results? That's where Omnisend email and SMS comes in. Check it out today and use code ECOMCREW.  E-commerce taxation is a huge mess in British Columbia right now.    If you're not from the great white north, then you should know that Amazon has been charging sellers PST since 2021 – something that Amazon wasn't exactly required to do.    The worst part? They've been charging this on sellers' global sales—whether those sales occurred in Canada, the United States, or Brunei Darussalam. Because of this, many BC sellers have been paying a minimum of 1% of their sales (and most will be closer to 2% or greater) in provincial sales tax (PST).    The Big Takeaway: Provincial Sales Tax (PST) is being applied to fees paid by sellers, and not just customer orders. While Amazon has taken a conservative approach to PST collection by overcharging, sellers face challenges in obtaining refunds for overpaid PST. The Ministry of Finance have been very difficult to appeal with even when having a legitimate defense.  This leaves sellers with no choice; and they may need to engage legal help for refund applications. Political action is necessary to address unfair tax practices. Sellers should be proactive in communicating with their Members of the Legislative Assembly (MLAs). Timestamps 00:00 - Introduction to E-commerce Taxation in BC 03:03 - Understanding the Online Marketplace Services Act 06:08 - Impact of PST on E-commerce Sellers 08:55 - Amazon's Approach to PST Collection 12:13 - Navigating Refund Applications and Denials 15:05 - Legal Interpretations and Software Taxation 17:53 - Challenges for Sellers in the Digital Economy 21:13 - Strategies for Sellers to Address Tax Issues 24:04 - Political and Legal Actions for Change 26:51 - Conclusion and Recommendations for Sellers As always, if you have any questions or anything that you need help with, reach out to us at support@ecomcrew.com if you're interested.  Don't forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can.  Thanks for listening! Until next time, happy selling!  

The Ecomcrew Ecommerce Podcast
E581: Which One Sucks Less: SaaS, Ecom, or Content?

The Ecomcrew Ecommerce Podcast

Play Episode Listen Later Jan 7, 2025 40:44


  Dave interviews his good friend Ronnie Teja, a well-connected figure in digital marketing, to talk about the 3 online business models that rewards the most while hurting the least. We also talk about which ones are the best to start in terms of capital, and why they're worth it.    Happy new year everyone!   Today's episode is sponsored by Omnisend. Check them out today!    In today's episode, Dave actually flew over to Thailand and recorded this episode in person with his good friend Ronnie Teja to share his insights on living and working in Thailand full-time, the tax implications of running a business around South East Asia, and how much it costs to run a business from one of these countries.    The Big Takeaway: E-commerce, content, and SaaS each have unique advantages and challenges. Living in Thailand offers both benefits and drawbacks for entrepreneurs. Starting with e-commerce can be viable with a small budget. SaaS businesses can yield higher multiples on exit compared to e-commerce. Building a community can enhance business opportunities. High-ticket items often provide better margins in e-commerce. Iterating on SaaS products is more feasible than on physical products. Timestamps 00:00 - Introduction to Ronnie Teja and His Ventures 02:48 - E-commerce, Content, and SaaS: A Comparative Overview 06:10 - Living and Working in Thailand: Pros and Cons 08:59 - Tax Implications and Business Registration in Thailand 11:47 - Choosing the Right Business Model: E-commerce vs. SaaS vs. Content 15:05 - The Future of E-commerce and SaaS Businesses 17:55 - Navigating the Challenges of E-commerce 20:52 - The Role of AI in Software Development 24:05 - Building a Community and Audience for Business 27:00 - Final Thoughts on Business Strategies and Models As always, if you have any questions or anything that you need help with, reach out to us at support@ecomcrew.com if you're interested.  Don't forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can.  Thanks for listening! Until next time, happy selling!