Pitstop with Sarah Levinger

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.In this episode your host Sarah Levinger and Paul Rafaelson break down key DTC trends from the perspective of a creative strategist.Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.In this episode your host Sarah Levinger and Paul Rafaelson break down key DTC trends from the perspective of a creative strategist.Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.In this episode your host Sarah Levinger breaks down key DTC trends from the perspective of a creative strategist.Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.In this episode your host Sarah Levinger and Caleb Polley break down key DTC trends from the perspective of a creative strategist.Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.In this episode your host Sarah Levinger and Caleb Polley break down key DTC trends from the perspective of a creative strategist.Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.In this episode your host Sarah Levinger along with Caleb Polley break down key DTC trends from the perspective of a creative strategist.Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.Sarah Levinger breaks down ad trends with Katherine McKee.Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.Sarah Levinger breaks down ad trends with Katherine McKee.Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.Sarah Levinger breaks down ad trends with Katherine McKee.Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.Mentioned in this episode:Triple Whale - Whale Mail

Pitstop is presented by https://triplewhale.com/ (Triple Whale). Check out their new product, https://www.triplewhale.com/finhub (Fin Hub). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) Sarah Levinger and Nicole Crowell break down the landing page from The Farmers Dog. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative). Mentioned in this episode: Triple Whale - Whale Mail

Pitstop is presented by https://triplewhale.com/ (Triple Whale). Check out their new product, https://www.triplewhale.com/finhub (Fin Hub). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) Sarah Levinger breaks down static image ads and the creative choices in simple but high converting ads. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative). Mentioned in this episode: Triple Whale - Whale Mail

Pitstop is presented by https://triplewhale.com/ (Triple Whale). Check out their new product, https://www.triplewhale.com/finhub (Fin Hub). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) In this episode your host Sarah Levinger breaks down key DTC trends from the perspective of a creative strategist along with Nicole, a seasoned ad buyer. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative). Mentioned in this episode: Triple Whale - Whale Mail

Pitstop is presented by https://triplewhale.com/ (Triple Whale). Check out their new product, https://www.triplewhale.com/finhub (Fin Hub). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) What can this https://twitter.com/CarlWeische/status/1540397613903761410 (example) teach us about conversion rate optimization? You can't hack your way to conversion rate optimization. Flip the script - sometimes the best CRO is done by simply changing the order of things. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative). Mentioned in this episode: Triple Whale - Whale Mail

Pitstop is presented by https://triplewhale.com/ (Triple Whale). Check out their new product, https://www.triplewhale.com/finhub (Fin Hub). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) What's the biggest lift you've seen from a small CRO change? This https://twitter.com/CarlWeische/status/1542146385910415361 (example) shows how small changes that activate dopamine can make a big difference. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative). Mentioned in this episode: Triple Whale - Whale Mail

Pitstop is presented by https://triplewhale.com/ (Triple Whale). Check out their new product, https://www.triplewhale.com/finhub (Fin Hub). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) Sarah and Carl https://twitter.com/CarlWeische/status/1569003611115462660 (break down this tweet), and the keys to increasing your conversion rates 8.21% and it all starts with increasing the amount of trust. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative).

Pitstop is presented by https://triplewhale.com/ (Triple Whale). Check out their new product, https://www.triplewhale.com/finhub (Fin Hub). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) This was originally posted to YouTube, do you like the audio only version? Let me know! I'm going to show you the exact process I use to generate an entire customer profile based on psychographic markers, not demographic ones. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative). Mentioned in this episode: Triple Whale - Whale Mail

Pitstop is presented by https://triplewhale.com/ (Triple Whale). Check out their new product, https://www.triplewhale.com/finhub (Fin Hub). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) Abir Syed is a DTC CPA who was VP Finance at a startup where he and his team raised over $50M. They ended up acquiring an ecom brand which Abir stepped in to run and he fell in love with everything ecom and marketing. Now he runs an ecom consulting firm where we help brands with accounting, marketing, and Amazon strategy. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative). Mentioned in this episode: Triple Whale - Whale Mail

Pitstop is presented by https://triplewhale.com/ (Triple Whale). Check out their new product, https://www.triplewhale.com/finhub (Fin Hub). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) Abir Syed is a DTC CPA who was VP Finance at a startup where he and his team raised over $50M. They ended up acquiring an ecom brand which Abir stepped in to run and he fell in love with everything ecom and marketing. Now he runs an ecom consulting firm where we help brands with accounting, marketing, and Amazon strategy. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative). Mentioned in this episode: Triple Whale - Whale Mail

Pitstop is presented by https://triplewhale.com/ (Triple Whale). Check out their new product, https://www.triplewhale.com/finhub (Fin Hub). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) Abir Syed is a DTC CPA who was VP Finance at a startup where he and his team raised over $50M. They ended up acquiring an ecom brand which Abir stepped in to run and he fell in love with everything ecom and marketing. Now he runs an ecom consulting firm where we help brands with accounting, marketing, and Amazon strategy. In this episode, he breaks down what more DTC brands need to understand from an accounting perspectic. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative). Mentioned in this episode: Triple Whale - Whale Mail

Pitstop is presented by https://triplewhale.com/ (Triple Whale). Check out their new product, https://www.triplewhale.com/finhub (Fin Hub). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) Head of brand at Triple Whale, Alexa Kilroy is a long time ecom pro, currently building the personality and brand of one of the biggest DTC data solutions in the industry. Training the “whale” to scale. https://twitter.com/AlexaKilroy (Find her on Twitter). What is the new Fin Hub? Other Triple Whale products including creative cockpit and affluencer hub. Upcoming API access, products, and Amazon analytics. Ideal Triple Whale Customers and who gets the most value out of the platform, not charging by seat, charges by brand account. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative). Mentioned in this episode: Triple Whale - Whale Mail

Pitstop is presented by https://triplewhale.com/ (Triple Whale). Check out their new product, https://www.triplewhale.com/finhub (Fin Hub). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) Head of brand at Triple Whale, Alexa Kilroy is a long time ecom pro, currently building the personality and brand of one of the biggest DTC data solutions in the industry. Training the “whale” to scale. https://twitter.com/AlexaKilroy (Find her on Twitter). Brand is how someone perceives your company. It goes through the product and the language used in the software, to how the customers  Working on project based sprints to keep everything aligned vs being reactive. Building out a brand personality around a product that doesn't have a lot of animation around it. Data driven approach to brand building, and the power of talking to customers. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative). Mentioned in this episode: Triple Whale - Whale Mail

Pitstop is presented by https://triplewhale.com/ (Triple Whale). Check out their new product, https://www.triplewhale.com/finhub (Fin Hub). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) Head of brand at Triple Whale, Alexa Kilroy is a long time ecom pro, currently building the personality and brand of one of the biggest DTC data solutions in the industry. Training the “whale” to scale. https://twitter.com/AlexaKilroy (Find her on Twitter). Going to school for teaching, and pivoting her career from education to ed-tech. Her first role was talking to customers to win them back. Moving through various ecommerce companies, and finally moved to Triple Whale. How does the background of being a teacher and talking to customers brought her where she is and helped with the high level strategy, as well as execution. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative). Mentioned in this episode: Triple Whale - Whale Mail

Pitstop is presented by https://triplewhale.com/ (Triple Whale). Check out their new product, https://www.triplewhale.com/finhub (Fin Hub). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) Danavir Sarria, https://twitter.com/danavirsarria (@danavirsarri)a is back, reviewing BFCM emails with Sarah. Beautifully designed email, clearly articulates that it's a Cyber Monday sales email They make multiple offers, something that is hard to execute Great use of fonts and graphic design to make it easy to skim and read at a distance (or on your phone without your contacts in). Make promotions clearer to understand, especially if some promotions are add ons or enter to win. Bad promotions will create headaches for your CX team. Too many capital letters for paragraph text makes it hard to read, and understand. Now is the time to give value to loyal followers (not awareness or acquisition), and get them to take action. You don't have to be clever, you can create urgency by telling it like it is. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative). Mentioned in this episode: Triple Whale - Whale Mail

Pitstop is presented by https://triplewhale.com/ (Triple Whale). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) Sarah and Danavir break down this https://milled.com/agogie/blink-and-youll-miss-it-up-to-60-off-sitewide-CuYMxRrEzMBBsN_c (BFCM). Learn from the mistakes others have made so you don't burn cash! Very dark email  BFCM shoppers are price sensitive now, they're expecting discounts  Put the offer at the top if it's a sales email Critical mistake the copy looks like fine print  Weak headlines  Sales Product Display page put into the email. Minimal social proof at the bottom  Subject line has a bad typo Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative).

Pitstop is presented by https://triplewhale.com/ (Triple Whale). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) Danavir is a 13 year direct response marketer who runs SupplyDrop, the email agency 8 figure brands recommend. He and Sarah break down this Halloween email from Me Undies. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative).

Pitstop is presented by https://triplewhale.com/ (Triple Whale). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) In this episode your host Sarah Levinger breaks down key DTC trends from the perspective of a creative strategist. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative).

Pitstop is presented by https://triplewhale.com/ (Triple Whale). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) Matt Giovanisci is back to talk about the long form value of your brand having a YouTube strategy. In this episode your host Sarah Levinger breaks down key DTC trends from the perspective of a creative strategist. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative).

Pitstop is presented by https://triplewhale.com/ (Triple Whale). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) In this episode your host Sarah Levinger chats with brand owner and successful entrepreneur Matt Giovanisci about the personal skills required to grow fast in 2022. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative).

Pitstop is presented by https://triplewhale.com/ (Triple Whale). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) In this episode your host Sarah Levinger breaks down key DTC trends from the perspective of a creative strategist. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative).

Pitstop is presented by https://triplewhale.com/ (Triple Whale). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) What is the evolution of creative strageist in a post iOS14 world? Sarah chats with Lucas Walker about it. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative).

Pitstop is presented by https://triplewhale.com/ (Triple Whale). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) Lucas and Sarah break https://twitter.com/SarahLevinger/status/1542874755040047105 (down this ad) from Obvi and why it's so strong. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative).

Pitstop is presented by https://triplewhale.com/ (Triple Whale). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) Sarah Levinger chats with Barry Hott about the advertising, marketing, and all things DTC. Follow https://twitter.com/binghott (Barry on Twitter). Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative).

Pitstop is presented by https://triplewhale.com/ (Triple Whale). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) Sarah breaks down how one of her favourite brands keeps her happy and spending more. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative).

Pitstop is presented by https://triplewhale.com/ (Triple Whale). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) Sarah Levinger is back, hosting Pitstop in this episode about how Magic Spoon creates amazing UGC. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative).

Pitstop is presented by https://triplewhale.com/ (Triple Whale). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) Social proof is incredibly powerful! Lucas and Sarah break down more ways you can unleash the power of the social proof in your ads. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative).

Pitstop is presented by https://triplewhale.com/ (Triple Whale). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) Sarah is joined by Lucas to break down the ways that brands are wasting money when buying ads. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative).

Pitstop is presented by https://triplewhale.com/ (Triple Whale). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) Sarah Levinger has been an ad buyer and UGC strategist. She helps DTC brands utilize psychology based creative to increase conversions and profits. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative).

Will Torez is back to share his community led growth strategy, and how it isn't all that hard.

Will Torez joins Pitstop to talk about the opportunity of manufacturing in Mexico.

Just because something works for a lot of people, doesn't mean it will work for you! DTC business models included. In this episode Jimmy Feeman of No Baked shares how they found their market, by making it easy for customers to buy.

Jimmy Feeman of Nobaked is back in the Pitstop Garage talking about how he grew his retail presence. You need some sort of authority. This could be a verified account, social media presence, or podcast You will have to put in work reaching out to retailers. You may not need to smile and dial, but you'll DM until your thumbs fall off. The more you work early on, the faster you can outsource. Pitstop is a tactical podcast for DTC/ecommerce/Shopify entrepreneurs to keep their store on the track and winning. Updated a few times a week, these short episodes get right to the point with none of the fluff. Hear real stories from operators and experts to get fast fixes and find free money. Pitstop is presented by https://www.getmesa.com/ (Mesa).

Cofounder of NoBaked Cookie Dough, Jimmy Feeman joins the Pitstop garage. In this episode he shares how his business pivoted to retail, grocery, and marketplace. Go where your customer is. Looking for different types of advantages. Shutting down and pivoting when needed. Pitstop is a tactical podcast for DTC/ecommerce/Shopify entrepreneurs to keep their store on the track and winning. Updated a few times a week, these short episodes get right to the point with none of the fluff. Hear real stories from operators and experts to get fast fixes and find free money. Pitstop is presented by https://www.getmesa.com/ (Mesa).

How do you manage hundreds of SKUs? Johnny and Colin from Omnium, and hosts of the Bricks & Clicks. If you enjoyed this bonus episode of Pitstop, subscribe to Bricks and Clicks on https://podcasts.apple.com/us/podcast/bricks-and-clicks/id1601512104 (Apple), https://open.spotify.com/show/6Ad2V7SZqbHb7KVwiF2H3B?si=9b84f030731f4644 (Spotify), wherever you get your podcasts. Pitstop is a tactical podcast for DTC/ecommerce/Shopify entrepreneurs to keep their store on the track and winning. Updated a few times a week, these short episodes get right to the point with none of the fluff. Hear real stories from operators and experts to get fast fixes and find free money. Pitstop is presented by https://www.getmesa.com/ (Mesa).

If you enjoyed this, subscribe to Bricks and Clicks on https://podcasts.apple.com/us/podcast/bricks-and-clicks/id1601512104 (Apple), https://open.spotify.com/show/6Ad2V7SZqbHb7KVwiF2H3B?si=9b84f030731f4644 (Spotify), wherever you get your podcasts. What happens during account planning? In short it's a collaborative process when everyone, from the team at Omnium, heads of sales, account management, and customer marketing go over weeks and years of data to drive and execute the strategy for each account (retail store). When one store can have 2500 locations, the strategy of a single SKU can make a big impact, it's about a $1.3M sales opportunity. Turn Strategy into actionPrior to an account planning session, it's easy to talk about what would be nice to do in terms of promotions and prices, but it's not until the account planning actually happens that action can actually be taken. Otherwise you're just guessing and gambling big dollars away. Hone in on each account to see what you can, and should run. Timing is everythingTypically account planning will look at a year of promotions in advance, this could be your fiscal year, the calendar year or even the customer's fiscal year. It's critical to line up your promotions with high seasonality points. If the most shoppers are in the category during Thanksgiving, run your promotions then. More seasonal than you thinkMany products have opposite seasonality, and will come in strong, but finish the year weak. For instance, health products and foods to get healthier typically they do well at the start of the year because people want to undo the unhealthy habits at the start of the year. You want to avoid running promotions when nobody is buying in your category. Hedge Your RisksSpending $100,000 on an event can be expensive, work with your retailers to come up with variable rate or blended rates. This mitigates your risk if you run a promotion but environmental factors make it harder to sell. The best tool you haveHistorical data is the best friend you have. Looking backwards at how products and promotions have run, will be the best tool for predicting the future.

If you enjoyed this, subscribe to Bricks and Clicks on https://podcasts.apple.com/us/podcast/bricks-and-clicks/id1601512104 (Apple), https://open.spotify.com/show/6Ad2V7SZqbHb7KVwiF2H3B?si=9b84f030731f4644 (Spotify), wherever you get your podcasts. When you walk the grocery store, you always see the same products. Why is that? It might be easy to ignore when launching a new product, but most products that are launched, don't make it. Your favourite brands probably started out with one product, and even if you do succeed, it's very hard to replicate that. Analytics before launchesAs much as we want to launch the next best item in a category, which is why it's important to use the analytics and numbers to lower expectations and set budgets accordingly. Other things to consider before launching a product are the previous attempts to launch in the category. Even if you do everything right, you may only have a 5% chance of success. Plan for 0% marginThis comes from the CEO of Wild Planet, Terry Hunt, if you are putting revenue into the plan, plan for 0% margin. Your sales team still has a number to hit, but if it is a flop, that's what you planned for. Any profit, no matter how small is exceeding your plan. DTC launches are also risk free environments, especially in small batches. There's always a leap of faithNo matter what you do, you can't predict the future. Even when you do everything right you can still flop, you need actual sales data to predict what will happen. Velocity in the first 13 weeks is what will determine what your sales look like. Promotions and Bursts of SalesPromotions have a quick burst of sales, but it's short lived. Over time, more promotions will lead to more sales because customers are used to seeing your promotions but that takes time.

Ecommerce is great because you can work from anywhere, but that also means that when you work with your mind, you can fight burnout by finding offline to relax.

Reddit is a great social network, but the users tend to hate marketing. https://petrosgear.com/ (Petros Gear) makes backpacks and sweaters from upcycles and natural products. Cofounder Alex shares how he builds out a strategy around selling on Reddit including the margins required.

Connor Meakin is the founder of Bluebird Provisions. Email is a channel that drives 40% of their revenue. Opt-in best practices. Aim for a 5% conversion rate, including from sources like SEO. Connor finds quizzes to be the best way to generate sales, and ways to get zero party data. This creates an educational funnel as well, even as simply as reminding subscribers they can order directly from the website. Bluebird's welcome series lasts about 2 months and sends 10-12 emails with the goal of equipping customers to make purchase decisions and bust objections like shipping thresholds. Look to integrate your helpdesk to your email flows. Using SMS for post purchase and welcome series in an intimate way as the founder of the company. Immediate post purchase upsells.

Referral Marketing isn't just for real estate agents and lawyers they're for direct to consumer brands. Lower your customer acquisition cost Increase the number of "the right" customers. Make it easy by custom writing forwardable emails and text messages, and giving them something to make it worth while. What should your budget be for a referral customer? Look at your CAC through traditional advertising channels and cut that in half. Giving people a sense of involvement is a great strategy Where do you place the messaging? Post purchase emails as a P.S. statement highlighting an aspirational number gives people something to strive too. Customers aren't another marketing channel. If they're going to

Conor Meakin is an ultramrathoner turned entrepreneur. When your product is logistically hard to ship, you have to focus on channels of customer acquisition that don't rely on a constant run of cash like advertising. Start on page with your site. There are some apps you can use to make sure your site is optimized for SEO. Make sure your site format is being submitted to Google for rich snippets Make sure you preview what your preview will look like. When looking at your keyword research, aim for high intent and low competition. The skysraper technique for SEO is looking at the first result, then making that article better, longer, more questions answered. You can beef them up with quotes from experts, infographics, and media. Once you have your skyscrapper content, create a cluster of content around that article to help building it up. You can use your Shopify blog for most of your content. Using HARO (Help a Reporter Out) as a way to get traffic and links to your website.

Ryan O'Donnell, CMO of Shoppad joins Pitstop to talk about use cases of MESA and how they're the ultimate life hack for Shopify stores. Looking at automation as LEGO building blocks. Categories of integrations and building into over 50 apps Examples of simple, but powerful automations like name capitalization. Avoiding the customer support death spiral