By creators for creators, Ambition for Breakfast is the perfect start to any day. As we like to say, it is “food for thought and inspiration for your soul.” For a well-balanced morning, eat breakfast to fuel your body and listen to this podcast to fuel your brain. Join the conversation and be a #breadwinner, all-around boss and your most authentic self. Hosted by Editour Media’s founder Breanna Armstrong and director of marketing Karen Wilhelmsen, these episodes will provide you with knowledge to help you in your everyday life in countless ways, including the inspiration to get up and make your dream job a reality, business tips, advice from social media influencers, CEOs, boss babes doing the most and guests from all walks of life. This is not your average “business-building” podcast. “The main takeaway I would love to provide to our Ambition for Breakfast breadwinners is empowerment and inspiration that they can do anything they set their minds to,” Breanna says. As a millennial creative in the digital age, it is easy to get burnt out or stuck in a job that you do not feel fulfilled in. Breanna and Karen have been there—which is why they ditched their 90-minute commutes and started Editour Media in March 2019, combining their writing expertise, eye for design and connections from the publishing world. Breanna is an award-winning journalist based in Orange County, CA. She has worked on hundreds of national and international publications with the goal to give talent the recognition they deserve. Armstrong’s dream came true when she landed an editorial position at Ultimate MMA magazine. She was named MMA Journalist of the Year in 2014. From Ultimate MMA, Armstrong was the editor for many firearms, food, outdoors, decor, entertainment and sports publications. In 2014, she launched two beauty publications New Hair Trends and Everyday Hair Extensions magazines. She was one of the first editors to give online talent print exposure. Armstrong found her niche in beauty, as this subject came naturally to her. In 2015, she joined Creative Age Publications as the managing editor for Beauty Store Business magazine. She brought a fresh approach to the 20+ year-old publication as she brought in the biggest names in beauty! Having a niche for working with online talent and social media, Armstrong launched her digital editing agency Editour Media in 2019 and now manages some of the largest influencer talent in beauty. Karen is a highly experienced media and communications professional based in Los Angeles. An award-winning journalist and writer, she graduated from the University of California, Irvine, followed by an eight-year stint as an editor at Engaged Media, where she launched dozens of nationally distributed magazines, including best-sellers Flea Market Décor, Rustic Country and her self-titled Karen Jeanette’s Upcycled Style. She then worked at Creative Age Publications as the managing editor for Beauty Store Business magazine, which was her first introduction to the beauty industry. Today, she conceptualizes and produces specialized content for beauty professionals for social media platforms and websites at Editour Media. Karen is well-versed in proofreading, feature writing, digital publishing, blogging, video editing and more. Guests will range from powerhouse titans like Manal Shaikh (who has almost 12 million followers on @wakeupandmakeup) to amazing lip artists like Jazmina Daniel (you know her as the lip art queen), nail and makeup expert extraordinaire Emily Susanah, hairstylist and Masters of Balayage founder Ryan Weeden, beauty industry vet and the self-proclaimed “Ryan Seacrest of the beauty industry” Adamme Sosa and rising creator, educator and model Tavaris Jefferson, who has seen exponential growth on social media through his compelling content. New episodes air every Friday. Visit editou
Christina Krasch, better known as Stina, makes doing it all and handling grace under pressure look so easy! To those who know her beauty brand StinaFace, Stina is all about making beauty accessible to everyone and helping others realize that beauty starts from within. Stina is a beauty disruptor who is making waves in the industry for being a safe, positive space for her audience. As a mom building her beauty empire, she wants to get rid of the term "girl boss" for good, take the stigma away from being a working mom, and epitomizes what it's like to be a strong, independent, and go-getting women in the industry today. Today, Stina shares how she used her experience as a professional makeup artist and hairstylist and created an honest community that shares their life experiences to help others realize that beauty isn't all about looking good, but feeling good. Don't miss today's conversation to know how Stina does it. Plus, feel good knowing her products are vegan, cruelty free, and formulated with you in mind!Love the show? Subscribe, rate, review, and share! Visit @ambitionforbreakfast on Instagram and editour.us!
Where have you been if you've never seen one of Leila Shams's viral sculpting swimwear on TikTok? A plethora of celebrities and influencers have posted about their body transformations online. This is all thanks to this viral social media sensation's TA3 SWIM swimwear which she started 14 months ago. Now, Leila is experiencing her fair share of growing pains as an entrepreneur. Join your hosts Breanna & Karen as they talk to Leila about her entrepreneurial journey. Learn how she started on Instagram and only blew up in TikTok. Learn why you don't need the best production to go viral. Learn all about the pros and cons of social media. And discover the challenges of being an entrepreneur especially in today's environment.Love the show? Subscribe, rate, review, and share! Visit @ambitionforbreakfast on Instagram and editour.us!
Luxie Beauty is a luxury cosmetics company specializing in high-end, vegan, cruelty-free brushes. Breanna and Karen's guest today is Conor Riley, the CEO of Luxie Beauty. Conor took his financial expertise spent as an investment banker and applied his business-building skills to putting Luxie Beauty on the map. In this episode, he opens up about the challenges he faced transitioning from finance to managing a business. Conor's past entrepreneurial mistakes provided learning opportunities, especially when it comes to relating to people. Learn about how he put the right people in place to allow Luxie to flourish and how he got these high-end brushes into major retailers like Macy's, Nordstrom, and Anthropologie by fostering the right relationships.Love the show? Subscribe, rate, review, and share! Visit @ambitionforbreakfast on Instagram and editour.us!
When a start-up or indie beauty brand makes legal mistakes, they may get into trouble that's pretty hard to recover. Luckily, we have two experts and friends here to help with this very informative episode! We are joined by brand-building expert Melody Bockelman, founder of Private Label Insider, and Attorney Raven Willis, owner of the New Millennia Legal Resources. Combining their expertise, they discuss how the trademarking process can save you way more money than you could imagine. They also discuss how to avoid presenting unsubstantiated product claims - as well as FDA's watchful eye. Melody and Raven even talk about the two main errors emerging brands commit: releasing products without insurance and neglecting the importance of contracts piece. If you're a business owner, this legal advice is for you!Love the show? Subscribe, rate, review, and share! Visit @ambitionforbreakfast on Instagram and editour.us!
Who says you can't do it all? Lara Eurdolian certainly proves that wrong! Lara is the Founder of Pretty Connected, the original mask chain which launched over a decade ago that is now a hugely successful multi-platform brand that encompasses an accessory line and a beauty donation program. Lara is also an editor, blogger, and marketing consultant in the beauty space. When the pandemic hit, her must-have straps and chains became a new fashion accessory everyone needed, bringing the fashion into masks. What went from 5% of her business now is over 90% of her business as sales and demand skyrocketed. Join your hosts, Breanna and Karen, in this lovely conversation with Lara about the beauty industry and how the pandemic affected her business as an entrepreneur, both positively and negatively. There was no shortage of topics to talk about, and we can't wait for you to learn from this savvy entrepreneur and philanthropist with a heart. Love the show? Subscribe, rate, review, and share! Visit @ambitionforbreakfast on Instagram and editour.us!
The beauty industry has changed a lot these past years. With the rise of social media, the introduction of influencers, and the recent pandemic, digital marketing has never been this important and crucial for your beauty brand. Don’t worry because joining Breanna and Karen today are beauty industry veterans and friends, Anya Kay and Nicolina Borelli. Anya is the Social Marketing Director of the renowned brand, BH Cosmetics. She has crafted her expertise and built long-standing relationships with influencers throughout her impressive career. Anya knows exactly what to look for amongst a crowd of up-and-coming influencers. Nicolina, on the other hand, burst into the beauty scene the other way around. She is a master influencer in the world of social media, with over 500k followers on Instagram and 150k on TikTok. Nicolina knows how to get videos that go viral, how to build an audience, and how to get high-profile collaborations and partnerships. Join them as they share their take on how the beauty industry is embracing this huge shift towards social media. Learn all about mental health, industry forecasts, and the future of social media from both an influencer and brand perspective.Love the show? Subscribe, rate, review, and share! Visit @ambitionforbreakfast on Instagram and editour.us!
Cheryl Lindberg has built a successful career by establishing meaningful relationships with brand owners and influencers. After graduating from Orange Coast College with her associate's degree in Fashion Design, Cheryl worked for the acclaimed Paul Frank Industries, Harveys and Hurley, creating on-trend designs. When influencer marketing became pivotal to a beauty brand's success, Cheryl switched gears and entered the beauty industry, working for Too Faced as their Director of Social Media Influencer Relations. Today, Cheryl is the Head of Consumer Engagement at REN Clean Skincare. In this episode, she talks with Breanna and Karen about the importance of influencer marketing, consumer skincare trends and where she predicts the industry is going in the future. There's so much to learn from this industry vet! It's a must-listen for anyone in the beauty industry, whether you work for or own a brand yourself or are an influencer that wants to collaborate with brands. Love the show? Subscribe, rate, review, and share! Visit @ambitionforbreakfast on Instagram and editour.us!
If you've been to a beauty industry trade show, the Beauty Boss Daniela Ciocan was most likely behind what made that show so magical. The founder and CEO of Access Beauty Insiders, Daniela's specialty is working with direct-to-consumer brands looking to scale quickly and putting on award-winning events. What is the key behind her enormous success? Daniela explains that relationships are everything. You need to groom your relationships and stay in touch with your people. You need to be genuine and sincerely bring value and help people without expecting anything in return. This attitude will generate respect, and your network will respond accordingly. If you want more juicy bits of wisdom on how Daniela succeeded in the beauty industry, and if you’re excited to know what surprises to expect in the upcoming months, then you’re in for a treat!Love the show? Subscribe, rate, review, and share! Visit @ambitionforbreakfast on Instagram and editour.us!
Getting into the beauty industry was the result of being in the right place at the right time for Liam Ben-David; but building a multi-million dollar parent company with several hair tool brands under its fold was no act of luck. Ben-David is the founder, president and CEO of Sutra Beauty and the iBeauty Brands corporation. What makes the LA-based Sutra Beauty so special is its innovative, game-changing infrared hairstyling tools for stylists and consumers alike. Liam has been using his sales and product-development savvy to bring to market one-of-a-kind tools for Sutra Beauty for over a decade. He's learned what works along the way, and when to bring in the right team members to consult in order to continuously grow his business—even in a pandemic. A four-year veteran of the Israeli Air Force, Liam credits his service time for his unmatched work ethic, his propensity for leadership and his ability to embrace change and be a disruptor in a highly volatile industry. But how did this former Israeli Air Force soldier get into the industry and how did he form a successful company with investors? This is one entrepreneur's story you don't want to miss!Love the show? Subscribe, rate, review, and share! Visit @ambitionforbreakfast on Instagram and editour.us!
Alexandrea Villareal lives her life in bold, beautiful color! She specializes in making her clients' gorgeous manes stand out in a crowd. After quickly gaining recognition on Instagram after doing the hair of a high-profile celebrity client, Alexandrea built a following on her social media channels rooted in two things: authenticity and relatability. She's personable, a girl's girl, and someone you'll instantly fall in love with! When COVID-19 caused all salons to close for more than six months, Alexandrea's salon took a hit that she's still trying to recover from. And then tragedy struck, and she lost all of her personal possessions. Despite many hardships, Alexandrea stays amazingly positive and says she's better off now for it. You'll love her warm spirit and amazing heart. Plus, this makeup queen even provides her drugstore makeup recommendations for the beauty guru on a budget. Grab your breakfast, get comfy and enjoy!Love the show? Subscribe, rate, review, and share! Visit @ambitionforbreakfast on Instagram and editour.us!
Today's special guest is none other than CEO of Masters of Balayage and the host of The Hairpreneur Show Podcast, Ryan Weeden! Ryan has an incredible story, so much so that it's hard to know where to begin. After moving to New York to pursue acting, Ryan was living in Brooklyn when tragedy struck on 9/11. From then, he started hustling at a corporate salon to collecting cans to make ends meet, to working as a real estate agent, and building up a clientele on Yelp. Ryan's success story is filled with lots of old-fashioned sweat and nose-to-the-grindstone hard work. He's now the CEO of Masters of Balayage where he manages a team of 10 employees. He's also a Wella Global Ambassador and teaches his balayage techniques online to a worldwide community of avid hairstylists. Learn all about Ryan's amazing story here. Love the show? Subscribe, rate, review, and share! Visit @ambitionforbreakfast on Instagram and editour.us!
Beauty bosses, this one's for you! Want to know the key to moving up in the world of influencer relations and PR? First and foremost, it's all about cultivating meaningful relationships. Maram Aoudi is the senior manager of influencer relations and PR at Lady Gaga's internationally acclaimed beauty brand Haus Laboratories. Based in Los Angeles, Maram has extensive experience in the beauty industry, with previous stints doing influencer relations and PR for Too Faced Cosmetics, Bite Beauty and LUSH. You'll instantly fall in with Maram, whose vibrant positivity radiates from the inside out. In this episode, she talks with Breanna and Karen about how she finds unique talent in the saturated world on beauty influencers, how she's able to cut through the small cut and instantly cultivate deep, meaningful relationships with the talent she works with and her tips for moving up the corporate ladder while taking care of what's most important – yourself. Maram opens up about how she practices self-care and takes time out for herself, how she's been surviving quarantine and what it means to be an integral part of such an influential brand.Love the show? Subscribe, rate, review, and share! Visit @ambitionforbreakfast on Instagram and editour.us!
On a special Valentine's Day edition of Ambition for Breakfast, John Cabral (boyfriend to Breanna) and Gabriel Castro (fiancée to Karen) join us! Get to know these Editours who have not only been constant pillars of support to Breanna and Karen, but have pitched in to help the company grow and prosper. We have heartfelt moments and take a walk down memory lane to discover how each of these couples met and what it means for our Editours to have the loving support of their significant others. We also discuss spicy, heated topics like our first fights, first impressions when we met each other, and so much more! Plus, we take a pop culture trivia quiz and answer hot topics to see which couple knows each other best! Stay until the end to see who wins, and we hope you had a happy Valentine's Day! Love the show? Subscribe, rate, review, and share! Visit @ambitionforbreakfast on Instagram and editour.us!
In her first interview ever, Emily Susanah opens up about what it means to have an influence on a community that loves and supports you, her recent wedding on Halloween, and how she discovered her passion for making relatable content on Instagram, YouTube, and TikTok. Emily is a beauty guru based in Nashville, Tennessee. Born in New Mexico, she creates content for her platforms by showcasing her incredible nail artistry, vivid hair, and colorful makeup tutorials. Emily is the queen of IGTV, and her videos often hit over a million views and impressions. From fashion hauls to debunking beauty hacks, Emily is relatable to her fans and has built a loyal following through her unique personality and authenticity. In this episode, we delve into what it means to be your most authentic self and then get a behind the scenes look at Emily's recent collaboration with nail brand Makartt and what's next for this beloved influencer who uses her platforms as a means to spread positivity in today's cancel culture. Love the show? Subscribe, rate, review, and share! Visit @ambitionforbreakfast on Instagram and editour.us!
At its most powerful, art can connect people in the most meaningful and engaging ways, touching our emotions and beliefs. Jazmina Daniel understands this well, and so she brings individuals together through her work as a professional make-up artist. She joins Breanna and Karen to share how being an online influencer impacting a huge number of people on the internet allowed her to cope with anxiety and depression, especially in the time of the pandemic. Jazmina also explains how his love for make-up contributed to overcoming the major challenges in her life, from the separation of her parents, fighting a brain tumor, and dealing with negative feedback from toxic social media users.Love the show? Subscribe, rate, review, and share! Visit @ambitionforbreakfast on Instagram and editour.us!
It's hard to get motivated to follow your dreams, and to stay motivated after accomplishing your goals. The beauty industry's hype man and creator of Beauty Warrior, Adamme Artistry joins Breanna and Karen to talk about what motivates him, what hurdles he has faced along the way and how he's able to captivate audiences with his radiant energy and blinding light. Adamme is known for being many things, including a makeup artist and aesthetician, a professional educator and the "Ryan Seacrest of the Beauty Industry." Adamme has felt like an outcast before, but rather than let himself get defeated by it, he instead learn to embrace how unique and special he really is, and now uses his infectious energy and contagious personality to light up the lives of others at events and through his social media platforms. In this conversation, Breanna and Karen explore how Adamme's spirituality guides his career decisions, what goals he wants to accomplish next and how he was able to gain confidence after not feeling like he fit in amongst his peers. It's a powerful episode that you don’t want to miss!Love the show? Subscribe, rate, review, and share! Visit @ambitionforbreakfast on Instagram and editour.us!
Your weekday mornings just got a whole lot better! By creators for creators, Ambition for Breakfast is the perfect start to any day. As we like to say, it is “food for thought and inspiration for your soul.” For a well-balanced morning, eat breakfast to fuel your body and listen to this podcast to fuel your brain. In today's episode, hosts Breanna Armstrong, Editour Media’s founder, and Karen Wilhelmsen, its Director of Marketing, introduce themselves and talks about how they met and where the future of the podcast will take them. They also share how Ambition for Breakfast will help you become a #breadwinner, all-around boss, and your most authentic self. Eat up!Love the show? Subscribe, rate, review, and share! Visit @ambitionforbreakfast on Instagram and editour.us!