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6 episodes with consumer engagement
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4 episodes with consumer engagement
3 episodes with consumer engagement
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2 episodes with consumer engagement
⚠️ Warning: Listening to this episode may cause spontaneous inspiration, side effects include rethinking innovation, falling in love with Denmark, and Googling “intelligent bricks.” Meet Anne C. Fleischer — engineer, innovator, former LEO Pharma exec, and now leading Consumer Engagement & New Business Models for Obesity at Novo Nordisk. She grew up in a village so small that your soccer team was whoever showed up to class that day. She wanted to be a helicopter pilot or a doctor, but got motion sickness and couldn't get into med school...... So she built a new path- literally - constructing heart pump mannequins, NFC-enabled pavement tiles, and eventually digital health products that helped millions.
In this newest episode of the En Factor, we are thrilled to welcome Jackie Hernandez as our guest. Jackie is the Founder and CEO of New Majority Ready, which provides marketing consulting services to companies that allow them to better engage with the younger generations that are Millennials, Gen Z, and Gen Alpha. These generations combine to make up the largest demographic segment in all of the United States, now representing over half of America's population, and behave differently than past generations requiring companies to adapt and shift their strategies to better resonate and align with these growing generations. Jackie and New Majority Ready enable companies to be better prepared to connect with this new majority of the US population through a deep understanding of these consumers and audiences, as well as cultural and social trends that impact the behaviors of this demographic. Beyond New Majority Ready, Jackie has vast leadership and board experience with Fortune 500 companies as well as investor-backed startups including MediaCo Holding, NBCUniversal Hispanic, and Victoria's Secret. Jackie has established herself as a proven leader within brand building and business growth as she has been named among FORTUNE's Most Powerful Latinas, The Hollywood Reporter's Power 100 Women in Entertainment, and Advertising Age's 100 Most Influential Women in Advertising. She is also working on writing a new book focused on Gen Z while reflecting on her journey with New Majority Ready. Join us for this amazing episode with Jackie as she we discuss her entrepreneurial journey with New Majority Ready, consumer insights and trends pertaining to Millenials, Gen Z and Gen Alpha, as well as the role that resilience and innovation plays in responding to change and adapting your business! Key Words- Marketing, Consulting
On this episode of Chit Chat Stocks, we speak with Ryan O'Connor of Crossroads Capital and Toan from 10West Advisors on AST SpaceMobile Stock (ticker: ASTS). Toan pitched Tesla in 2018, and Ryan pitched Nintendo. Both stocks have crushed the market from then until today. Since both are sharp investors, we wanted to bring them back on to get their perspectives on why they are so bullish on a pre-revenue satellite internet company. What is so special about AST SpaceMobile?The episode did not disappoint. We discuss:(04:00) Understanding AST's Vision and Technology(07:13) Identifying Market Opportunities and Historical Context(09:59) Technological Differentiation and Competitive Landscape(12:15) Addressable Market and Potential Applications(15:09) Concerns and Viability of Technology(17:44) First Responder Market and Emergency Connectivity(33:23) The Financial Landscape of First Responders' Connectivity(35:19) Demand Dynamics and Strategic Partnerships(37:44) Consumer Demand and Coverage Challenges(41:02) The Business Model and Consumer Engagement(44:26) Satellite Economics and Operational Viability(48:22) Skepticism and the Future of AST(50:53) Valuation Challenges and Pre-Mortem ConsiderationsCrossroads Capital: https://www.crossroadscap.io/10West Advisors: https://www.10westadvisors.com/*****************************************************JOIN OUR NEWSLETTER AND FREE CHAT COMMUNITY: https://chitchatstocks.substack.com/ *********************************************************************Chit Chat Stocks is presented by Interactive Brokers. Get professional pricing, global access, and premier technology with the best brokerage for investors today: https://www.interactivebrokers.com/ Interactive Brokers is a member of SIPC. *********************************************************************FinChat.io is the complete stock research platform for fundamental investors.With its beautiful design and institutional-quality data, FinChat is incredibly powerful and easy to use.Use our LINK and get 15% off any premium plan: finchat.io/chitchat *********************************************************************Bluechippers Club is a tight-knit community of stock focused investors. Members share ideas, participate in weekly calls, and compete in portfolio competitions.To join, go to Blue Chippers and apply! Link: https://bluechippersclub.com/*********************************************************************Disclosure: Chit Chat Stocks hosts and guests are not financial advisors, and nothing they say on this show is formal advice or a recommendation.
My guest today is Gustav Söderström. Gustav is the Co-President, Chief Product Officer & Chief Technology Officer at Spotify. Gustav lets us behind the scenes on how Spotify thinks about the future of audio and video, and what leadership lessons he's learned from making mistakes and taking risks in a rapidly changing technological landscape. He shares fascinating insights on their synchronized team structure and how they have positioned themselves as "the R&D department" for the entire music industry. We discuss their integration of AI, their unique "bets board" process for allocating resources, and how they've evolved from a music service into a multimedia platform with over 650 million users. Please enjoy my conversation with Gustav Söderström. For the full show notes, transcript, and links to mentioned content, check out the episode page here. ----- This episode is brought to you by Ramp. Ramp's mission is to help companies manage their spend in a way that reduces expenses and frees up time for teams to work on more valuable projects. Go to Ramp.com/invest to sign up for free and get a $250 welcome bonus. – This episode is brought to you by AlphaSense. AlphaSense has completely transformed the research process with cutting-edge AI technology and a vast collection of top-tier, reliable business content. Invest Like the Best listeners can get a free trial now at Alpha-Sense.com/Invest and experience firsthand how AlphaSense and Tegus help you make smarter decisions faster. – This episode is brought to you by Ridgeline. Ridgeline has built a complete, real-time, modern operating system for investment managers. It handles trading, portfolio management, compliance, customer reporting, and much more through an all-in-one real-time cloud platform. Head to ridgelineapps.com to learn more about the platform. ----- Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com). Show Notes: (00:00:00) Welcome to Invest Like the Best (00:05:27) Spotify's Journey Through Technological Shifts (00:06:28) The Impact of Generative AI on Consumer Products (00:09:36) AI in Coding and Productivity (00:11:11) Consumer Engagement and AI Playlisting (00:14:43) Strategic Frameworks and Decision-Making at Spotify (00:19:39) The Bets Process: Structured Innovation (00:31:11) The Future of AI and Business Models (00:44:31) The Future of AI and Inference Costs (00:46:21) The Concept of Computronium and Infinite Computing (00:47:02) David Deutsch and the Beginning of Infinity (00:48:55) The Power of Explanations and Human Understanding (00:54:03) Spotify's Free Tier and Consumer Needs (00:56:45) Spotify's Relationship with the Music Industry (01:03:03) The Rise of Podcasting and Audiobooks (01:15:45) Personal Interests and Continuous Learning (01:20:32) The Kindest Thing Anyone Has Ever Done For Gustav
In this sponsored episode of the Auto Remarketing Podcast, Micah Tindor, Senior Director of Strategic Planning, Kelley Blue Book Instant Cash Offer joins Bill Zadeits to discuss acquisition strategies, consumer affordability and satisfaction, leveraging service lanes and more.
Shoptalk Europe - https://shoptalkeurope.comOFFBounds listeners can get a discount using the codes below:
In Season 10, Episode 16 of the Remarkable Retail Podcast, hosts Michael LeBlanc and Steve Dennis open with a deep dive into the latest turbulence in the retail world. They tackle the U.S. administration's wobbly trade policies, slowing home sale, and rising inventory risks stemming from ongoing tariffs. They also dissect challenges facing the luxury sector, with Kering posting disappointing numbers and growing concerns around the Saks/Neiman Marcus deal amid financial instability. Meanwhile, Barnes & Noble bucks the trend, announcing 60 new stores in 2025, reinforcing that physical retail remains far from dead.The second half of the episode features a compelling live interview from Shoptalk in Las Vegas with Neil Tenzer, Vice President, Customer Loyalty, Insights and Engagement at Tractor Supply Company (TSC). Neil provides a masterclass in building a robust loyalty program with real impact. He shares his unique journey—from a Nordstrom associate to a strategy consultant to a senior executive at TSC—and how these experiences shape his approach to customer engagement.Neil walks through the evolution of Tractor Supply's Neighbors Club, which now boasts over 39 million members and accounts for 80% of company revenue. He highlights how spending time on customers' properties—understanding their lives firsthand—informs everything from reward program design to personalization strategy. Neil also discusses how TSC thinks differently about loyalty economics: rather than banking on reward breakage, they aim for full reward utilization to deepen customer engagement.Listeners get a firsthand look at TSC's approach to micro-segmentation, omnichannel loyalty, and personalization efforts that bridge online and in-store experiences. Neil offers insights into experimental tactics, the application of agentic AI for personalization, and the cultural commitment at TSC to putting the customer first—literally in every loyalty and personalization decision. The episode closes with Neil's advice to fellow retailers. About NeilNeil Tenzer is Vice President of Customer Loyalty, Insights & Engagement at Tractor Supply Co. where he is privileged to lead the Neighbor's Club - one of the largest and fastest growing loyalty programs in retail! With 38+ M members and $12+ B in sales, the program leverages robust analytics and data science to connect each customer with the most compelling marketing and uniquely relevant offers. Neil has 20 years of experience employing data and analytics to lead multinational organizations through growth and turnaround strategy across the healthcare, consumer, and retail spaces. Neil holds a Bachelor's Degree in Business Economics from Indiana University and an MBA from the University of Oxford. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.
Does your brand marketing pass the "who cares?" test? In an age where attention is scarce and content is endless, the real challenge isn't just telling a story—it's telling one people actually care about. In this episode, Jessica Gioglio, author of The Laws of Brand Storytelling—unpacks the laws of story-first brand marketing, revealing what separates brands that blend in from those that lead.
As part of an ongoing series focused on the YouTube Ecosystem (sponsored by VuePlanner) Next in Media spoke with Josh Stanley and Myra Dallas, founders of the startup Coaxial Collective and Adam Van Der Grift, better known on YouTube as the home improvement guru Haxman. The group talked about the need in the YouTube ad market for specialty firms focused on genres like home improvement, and how mid level creators can execute brand deals without alienating their users.Takeaways:Bridging the Creator-Brand Gap – Many brands still don't fully understand creators, and vice versa. Coaxial Collective aims to fix that by helping brands and YouTube creators connect more effectively.YouTube's Unique Space – Unlike Instagram and TikTok, YouTube is centered on long-form content, allowing for deeper relationships with audiences rather than just quick-hit influencer marketing.The Shift to TV Screens
Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential. Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of Right About Now, host Ryan Alford sits down with Devora Rogers, Chief Strategy Officer at Alter Agents, to explore the ever-evolving world of marketing and consumer behavior. They dive into the challenges brands face in truly understanding their audiences, the transition from traditional focus groups to cutting-edge research methods, and the delicate balance between performance marketing and brand building. Devora introduces the concept of shopper promiscuity, explains how familiarity drives brand loyalty, and examines the rising influence of podcasts in shaping consumer decisions. This insightful conversation highlights the urgency for brands to adapt to shifting consumer preferences and craft compelling value propositions in a competitive marketplace.TAKEAWAYSUnderstanding the significance of consumer behavior in marketing.The concept of "shopper promiscuity" and its impact on brand loyalty.The transition from traditional focus groups to modern research methods, including virtual formats and mobile ethnographies.The tension between performance marketing and brand building, and the need for long-term consumer relationships.The complexity of modern marketing strategies across various channels.The role of familiarity in fostering brand loyalty among consumers.The challenges of attribution in marketing and the difficulty in determining effective channels.The importance of engaging with real consumers for genuine insights.The potential of podcasts as a growing marketing channel.The necessity for brands to adapt to changing consumer preferences and market dynamics. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.
When Earl B. Hunter's son was seven years old, he took him on three-month, multi-state camping. It was a positive, life-changing experience for them both. But Earl was struck by the fact that over the entire trip, they saw just one other black family. As someone who was working in sales in the outdoor industry, Earl saw an opportunity and went on to found the for-profit company, Black Folks Camp Too. Chapters: 02:01 Earl Hunter Jr.: Champion of Outdoor Diversity Earl B. Hunter Jr., founder of Black Folks Camp Too, shares his mission to increase diversity in the outdoor industry. He recounts his journey from a corporate background to pioneering efforts to make camping more accessible and enjoyable for everyone. 03:19 Earl's Awakening to the Outdoors Earl reflects on his late introduction to the outdoors at age 40, sharing how his professional journey led him to discover the joys of camping. 05:39 The Life-Changing Camping Trip Earl recounts a transformative three-month camping trip with his son, where they bonded over adventures and music. The trip opened his eyes to the lack of diversity in camping and sparked his desire to create change in the outdoor community. 08:16 The Healing Power of Nature Earl discusses his belief that the outdoors can unite people across all backgrounds and foster a sense of belonging. 11:43 Understanding Historical Barriers Earl explains the historical context behind the absence of Black individuals in outdoor spaces, addressing generational fears and systemic barriers. 17:24 Introducing Black Folks Camp Too Earl introduces Black Folks Camp Too, a business aimed at bridging gaps in the outdoor industry. 21:59 The Business Model of Inclusion Earl outlines the business model of Black Folks Camp Too, focusing on their outdoor education academy designed for the industry. 25:37 Addressing Deep-Rooted Challenges Earl discusses how the outdoor industry can tackle systemic challenges by understanding historical context and inviting diverse populations. 30:04 The Importance of Understanding ‘Why' Earl emphasizes the need to grasp the underlying reasons for the lack of diversity in outdoor spaces before implementing marketing strategies. 32:24 Breaking Historical Barriers Earl discusses the deep-rooted fears and historical trauma that prevent many Black individuals from enjoying the outdoors. 35:08 Consumer Engagement and State Parks Earl outlines the consumer marketing strategies his organization employs to ensure that outdoor spaces are ready to welcome new visitors. He stresses the significance of making positive first experiences to foster a lasting connection with nature. 39:43 Changing Generational Patterns Earl shares his views on the need to involve parents in outdoor activities to break generational patterns of disconnection from nature. 43:30 Unity in the Outdoor Community Earl introduces the Unity Blaze Way, a concept encouraging individuals to build friendships across racial lines and invite others to experience the outdoors. He believes that shared experiences in nature can foster understanding and unity among diverse communities. 51:29 The Future of Black Folks Camp Too Earl paints an optimistic picture of the future for Black Folks Camp Too, emphasizing the importance of transferring knowledge and love for the outdoors from older generations to younger ones. 55:02 A Call to Action for the Community Earl concludes with a heartfelt message urging listeners to support the recovery efforts in Western North Carolina and to engage with diverse communities. His optimism and commitment to inclusion serve as a powerful reminder of the potential for positive change.
TakeawaysUnified commerce enhances the customer shopping experience.Brand storytelling is essential for consumer loyalty.Generative AI transforms search capabilities in retail.Retail media is a growing revenue stream for retailers.AI helps in demand forecasting and inventory management.Seamless consumer journeys are crucial for modern retail.Authenticity in branding is expected by today's consumers.Retail technology is evolving rapidly with new innovations.Shoptalk Spring will showcase leading-edge retail trends.Chapters00:00 This Week in Research: New Reports and Data02:25 Coresight Research's Role and Responsibilities03:54 Key Themes of Shoptalk Spring04:52 Unified Commerce: The Future of Retail07:06 Brand Storytelling and Consumer Engagement08:12 Generative AI and the Evolution of Search10:02 Leveraging New Technologies in Retail12:30 The Rise of Retail Media13:49 Keynote Highlights and Conference Insights Related research:Essential Guide to Shoptalk Spring 2025: Navigating the Future of Customer-Centric Retail with AI and Unified CommerceCatch up on insights from previous Shoptalk events and look out for our daily coverage of Shoptalk Spring 2025 here.Meet the Coresight Research team at Shoptalk Spring 2025.
There has been tremendous progress in healthcare IT interoperability, but this video is a stark reminder of how much more we need to do to better support patients, caregivers, and their providers. Health information exchange is about more than just the technical connections, it also requires policy and culture support for sharing clinical data when and where it is needed.Anna McCollister, who is on the board of directors at The Sequoia Project and who leads and cochairs their consumer engagement strategy workgroup, shares her personal experiences in this video. Her story inspires empathy for patients dealing with difficult illnesses, and particularly the outrageous difficulties in getting their data to the doctors who need it to make informed care decisions.Thanks to her long-earned expertise as a patient advocate and health IT nerd, McCollister is an extremely informed patient. However, even she needed to be reminded of the “magic words” to resolve her most recent information blocking problem. She points out that the provider denying her the information didn't even know the concept of “information blocking,” which has been a focus of HHS for years.Watch the video for McCollister's fascinating story and the philosophy guiding the consumer engagement strategy workgroup at The Sequoia Project.Learn more about the Sequoia Project:https://sequoiaproject.org/Healthcare IT Today:https://www.healthcareittoday.com/
Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we're thrilled to welcome back Mike Black, former CMO and current Chief Growth Officer at Profitero. We'll be diving into key insights from Profitero's latest reports, exploring the ROI of improving search placement and the vital role that ratings and reviews play in driving success. Make sure you tune in to find out more! KEY TAKEAWAYS In this episode, Julie, Jordan, and Mike discuss: Introduction and Welcome: Mike Black's background Profitero's Report Series Background on Profitero and its role in E-Commerce analytics. The digital shelf concept and its components. The need for factual ROI data to support digital investment. Impact of Search Placement on ROI Importance of moving from page two to page one in search results. Stats on sales increase with better organic placement. The difference in ROI between organic and paid search placements. Consumer Research and Behavior Shoppers researching product reviews online even while in-store. Importance of reviews in omni-channel influence. The challenge of internal silos in brand side teams handling reviews. Review Importance and Strategy Sales impact of moving reviews from below four stars to four stars. Review velocity significance in achieving high organic search ranking. The connection between review quality and sales. Future of Profitero Reports Upcoming updates and new benchmarks in content reports. Profitero's focus on deeper content analytics and recommendations. Invitation to provide ideas or questions for future research.
SUMMARYIn this episode of Vibe Science, hosts Ryan Alford and Chris Hansen sit down with Jamie Schwarz, a visionary in branding and NFTs. As the holder of the world's oldest NFT patent and the founder of Brand Therapy, Jamie shares his journey from traditional advertising to the forefront of digital ownership.The discussion dives deep into:Authenticity in Branding: Why staying true to your brand's story matters now more than ever.The Power of NFTs: Exploring their transformative impact on storytelling and digital ownership.Co-Creation & Community: How fan participation and collaboration are reshaping brand narratives.The New Economic Model: Jamie's insights on building exceptional products that prioritize community engagement.From groundbreaking digital projects to his emphasis on blending innovation with fan-centric strategies, Jamie offers invaluable lessons for brands navigating the evolving digital landscape. Tune in for an inspiring conversation that bridges creativity, technology, and authenticity.TAKEAWAYSBranding and marketing strategiesThe concept of "brand therapy" and its significanceThe evolution and implications of NFTs (Non-Fungible Tokens)The importance of authenticity and ownership in the digital ageThe role of community in the NFT spaceThe critique of centralized digital platforms and their impact on user engagementThe shift from a "Know Your Customer" economy to a "Know Your Product" economyThe future of storytelling and co-creation in digital narrativesThe development of a "betterment industry" for brand adaptationThe concept of decentralized team flow and enhancing collaboration within organizations Follow us on Instagram: @Vibe.Science Subscribe to our YouTube Page: www.youtube.com/@Vibe.Science Visit our homepage www.VibeScience.com
Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of "Right About Now," host Ryan Alford speaks with Steve Pratt, author of "Earn It: Unconventional Strategies for Brave Marketers." They discuss the critical need for brands to earn attention in a saturated content landscape. Pratt emphasizes the importance of creating valuable, engaging content that builds trust and long-term relationships with consumers. He advocates for "creative bravery" in marketing, urging brands to set high standards for their content. The conversation highlights the pitfalls of short-term marketing strategies and the necessity of understanding and genuinely connecting with the audience to achieve lasting business success.TAKEAWAYSImportance of earning attention in marketingChallenges of a saturated content landscapeEvolution of marketing strategies from interruptive advertising to content-driven approachesThe significance of authenticity and value in marketingBuilding trust and relationships with consumersThe pitfalls of short-term marketing strategiesThe concept of "sampling" in content engagementCreative bravery in content creationUnderstanding audience needs and preferencesDifferentiation through innovative content formats If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.
Today we welcome David Oates onto the R2Kast!
Thanks to our Partners, NAPA TRACS, and Today's Class This episode covers the practical benefits of digital vehicle inspections (DVIs) for shop owners. Learn how DVIs can boost Average Repair Orders (ARO) and improve customer communication. Industry professionals share real-world insights on overcoming cultural resistance, the role of leadership, and strategies for successful implementation. Plus, explore how AI enhances inspection reports and processes. Whether you're new to DVIs or looking to optimize, this episode is packed with actionable tips to help your shop thrive. Ben Dexter, National Training Manager, NAPA TRACS Chris Cloutier, Golden Rule Auto Care and CEO of Autoflow. Charlie Pixley, Charlie's Car Car, Clearwater, FL Show Notes Watch Full Video Episode Introduction to Digital Vehicle Inspections (00:00:00) Challenges of Implementing DVI (00:03:03) Leadership and Accountability (00:04:07) Charlie's Experience with DVI (00:05:02) DVI Evolution and Adoption (00:06:25) Ben's Insights on Change (00:07:56) The Importance of KPIs (00:09:41) Battling Priorities in Shops (00:13:01) Improving DVI Processes (00:16:40) Customer Perspective on DVI (00:18:53) Challenges in DVI Implementation (00:19:45) Consumer Engagement with DVI (00:20:26) AI and Technology in DVI (00:21:18) Importance of Customer Complaints in DVI (00:22:36) Professionalism in DVI Communication (00:23:40) Learning from Industry Peers (00:25:21) Benefits of DVI for Sales Growth (00:26:38) Leadership Role in DVI Implementation (00:30:49) 300% Rule in DVI (00:33:03) Creating Habits for Change (00:35:44) Leadership and Accountability (00:36:36) Key Performance Indicators (00:41:21) Start Simple and Improve (00:42:07) Constant Correction and Praise (00:43:55) Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community:
Mark Stiles interviews Mark Maiocca about Core7 Networking Groups, which aims to bring together the seven key professionals to work collaboratively for the benefit of consumers. The discussion covers the systematic approach to referrals, the importance of collaboration among professionals, and the various membership levels and offerings of Core7. Success stories highlight the effectiveness of this networking model, and strategies for marketing and lead generation are also explored. In this conversation, the speakers delve into the concept of building a professional community through the Core7 system. They discuss the importance of commitment in networking, the unique selling proposition of outgoing referrals, and the value of testimonials from professionals who have benefited from the system. The conversation also touches on recommended resources for professional development and emphasizes the need for engagement and fun in networking activities. Learn more at mycore7.com! Get your copy of The Core7: How to Buy a Home and Secure Your Financial Future at the Same Time! Takeaways Core7 focuses on the seven key real estate and financial professionals working together. Collaboration among professionals leads to better consumer outcomes. The Core7 referral methodology is systematic and accountable. Membership levels offer different engagement opportunities. Consumer protection is a primary goal of Core7. Cross-silo collaboration enhances service delivery. Success stories demonstrate the effectiveness of the model. Marketing strategies include social media and direct outreach. The 'permission to refer' script eases referral anxiety. Core7 provides tools for professionals to grow their networks. Building a community is essential for networking success. The Core7 community functions like a private Facebook group. Commitment is crucial for effective networking. Outgoing referrals are a unique selling proposition. Testimonials highlight the effectiveness of the Core7 system. Engagement and fun are key to maintaining interest in networking. Resources like podcasts can enhance professional growth. Gamification can increase participation in networking activities. A systematic approach to referrals can lead to more business. Networking should be a mission-driven endeavor. Chapters 00:58 Understanding the Core 7 Concept 04:02 The Importance of Collaboration Among Professionals 07:48 The Systematic Approach to Referrals 12:03 Core 7 Membership Levels and Offerings 17:01 Consumer Engagement and the Rolodex 20:04 Cross-Silo Collaboration for Better Outcomes 25:46 Success Stories and Real-World Applications 29:55 Marketing and Lead Generation Strategies 32:14 Building a Professional Community 35:13 Understanding Commitment in Networking 38:03 The Power of Outgoing Referrals 40:50 Testimonials and Success Stories 42:07 Recommended Resources for Professionals 48:19 Engagement and Fun in Networking Affiliate Links: Unleashing the Power of Respect: The I-M Approach by Joseph Shrand, MD This episode is brought to you in part by SecuriTitle, a fractional paralegal service assisting with all things real estate in Massachusetts and New Hampshire.
On today's episode, host Pete Moore welcomes Troy Taylor, Senior Director of Performance Innovation for Tonal. With a deep background in elite sports, Troy shares his journey from working with Olympic teams to transforming training methodologies at Tonal. We dive into discussions on the importance of both strength and cardio, the intricacies and challenges of training elite athletes, and how technological advancements in fitness are shaping the future. Whether you're a fitness enthusiast or a professional in the industry, this episode is packed with insights on optimizing performance and longevity. Taylor boasts an impressive 20-year career in the elite sports arena, contributing to the success of three different Olympic teams: Great Britain, Canada, and the USA. Over the course of seven Olympic Games, he has worked across approximately 10-11 different sports in roles including sports scientist, strength and conditioning coach, and physiologist. Taylor's pinnacle role was as the Performance Director for US Ski and Snowboard, where he spent six years guiding athletes like Mikaela Shiffrin, Lindsey Vonn, and Shaun White. Holding graduate degrees in sports fitness and health, Taylor passionately advocates for the importance of both cardio and strength training for longevity and a better quality of life. Regarding the opportunity in the home market for strength training, he states, "The saturation of the strength market is nowhere near what companies like Peloton are doing in the cardio market right now. So there's still a lot of opportunity in that and in adjacent spaces, whether that's within personal training gyms or in corporate wellness or in boutique fitness and all of these sort of auxiliary places." Key themes discussed Olympic sports career overview Evaluating new trends Cross-training for athletic skills Sports metrics: Too much data? Elite athletes' consistent edge Future of fitness innovation Untapped potential in the strength market Time-efficient training insights "Efficient " gym workouts explained A few key takeaways: 1. Integration of Cardio and Strength Training: Troy emphasized the importance of both cardiovascular and strength training for long-term health and performance. He noted the shift in focus over the years from predominantly cardio to recognizing the significant benefits of strength training for everyone, including the general population. 2. Holistic Approach to Training Elite Athletes: Taylor highlighted the necessity of understanding individual athletes needs, their history of successful training, and their sport-specific demands. He talked about the balance between relying on athlete feedback and introducing innovative, evidence-based methods to optimize training and performance. 3. Principled Approach to Performance Innovation: At Tonal, Troy uses a structured approach to filter through new trends and technologies. This includes checking for underlying mechanisms, understanding the dose-response relationship, and ensuring the data is reliable. He emphasized the importance of combining principles with the latest innovations for effective performance enhancement. 4. Unique Needs of Different Sports and Personalized Training: Troy talked about adapting strategies across different sports, borrowing techniques from one sport to benefit another. For example, alpine skiing requires specific endurance like handling longer term isometric loads, which informs how they train and condition athletes for those particular requirements. 5. Consumer Engagement and Enjoyment: Troy shared insights from research showing that engagement and enjoyment are crucial for sustained fitness activity. He mentioned a study where users on Tonal maintained consistent enjoyment and engagement levels over eight weeks, unlike traditional gym equipment users whose enjoyment decreased over time. Click to download transcript. Resources: Troy Taylor: https://www.linkedin.com/in/troy-taylor-4577bb38/ Tonal: http://www.tonal.com Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com
Send us a textIn this insightful podcast episode, we explore Nike's recent strategic shift and the crucial role of marketing in influencing a company's performance. We discuss Nike's decision to reallocate resources from performance marketing to brand marketing, aiming to address falling revenues and rejuvenate brand momentum. The episode also delves into the impact of this strategy on Nike's financial results, which include revenue declines and decreased net income. We analyze the vision of the new CEO, Elliott Hill, who emphasizes "bold, creative marketing," alongside a renewed focus on sports partnerships and storytelling.Additionally, the podcast examines the challenges posed by Nike's previous digital-heavy approach and highlights the importance of balancing digital initiatives with traditional brand-building efforts. Listeners will gain valuable insights into the complexities of marketing strategy within the competitive sportswear industry and learn how a major brand like Nike adapts to changing market dynamics to regain growth and connect with consumers effectively.في هذه الحلقة المثيرة للاهتمام من البودكاست، نتعمق في التحول الاستراتيجي الأخير لشركة نايكي، مسلطين الضوء على الدور الحاسم للتسويق في تشكيل أداء الشركة. نستكشف قرار نايكي بإعادة تخصيص الموارد من التسويق الأدائي إلى التسويق للعلامة التجارية، وهي خطوة تهدف إلى معالجة انخفاض الإيرادات وإعادة تنشيط زخم العلامة التجارية. تناقش الحلقة تأثير هذه الاستراتيجية على النتائج المالية لنايكي، بما في ذلك انخفاض الإيرادات وتراجع صافي الدخل. نحلل رؤية الرئيس التنفيذي الجديد إليوت هيل للتسويق "الجريء والإبداعي" والتركيز المتجدد على الشراكات الرياضية ورواية القصص. كما يتناول البودكاست التحديات التي واجهتها نايكي في نهجها السابق الذي ركز بشدة على الرقمية، وأهمية الموازنة بين المبادرات الرقمية وجهود بناء العلامة التجارية التقليدية. سيكتسب المستمعون رؤى قيمة حول تعقيدات استراتيجية التسويق في صناعة الملابس الرياضية التنافسية وكيف تتكيف علامة تجارية عملاقة مثل نايكي مع ديناميكيات السوق المتغيرة لاستعادة النمو والتواصل مع المستهلكين. Support the showSupport the Podcast on:https://www.paypal.com/paypalme/okuwatly?locale.x=en_UShttps://www.buymeacoffee.com/MaBa3refSubscribe to Maba3ref Newsletter:https://maba3refbranching.beehiiv.com/Connect with Maba3ref Podcast:https://www.instagram.com/maba3refbyomarConnect on TIKTOK:https://www.tiktok.com/@okuwatly
In this episode, I speak with Dr. Odiase Bernard Osahon about his work "Revolutionizing Experiential Marketing: Augmented Reality in Marketing, Consumer Engagement and Brand Loyalty"
Could you share the story of how you got started in your career and what inspired you to pursue a path in eCommerce? With your focus on continuously driving business results, what have been some of the key levers or strategies you've implemented to consistently improve eCommerce performance in the competitive CPG landscape? What are the key differences in developing an eCommerce strategy for a global market versus regional or local markets, and how are you approaching this balance at Congo Brands? How do you foster collaboration between your eCommerce teams and other departments, like marketing and supply chain, to ensure seamless execution of digital initiatives? What excites you the most about the future of eCommerce in the CPG industry, and how do you see new technologies and consumer trends shaping the way brands will engage with customers in the coming years?
How do you create a thriving franchise while staying true to personal values and innovation? In this episode of the Mitlin Money Mindset®, host Larry Sprung interviews Bennett Maxwell, Chairman of Dirty Dough Cookies. From his early entrepreneurial roots to transforming Dirty Dough into a streamlined, values-driven brand, Bennett shares insights on leadership, mental health advocacy, and simplifying franchise operations. Learn how his tagline, “It's the inside that counts,” reflects both his product and personal philosophy. Bennett discusses: Simplifying operations by centralizing cookie production to create an easy-to-run franchise model The significance of his personal journey, including childhood sales experiences and pivoting from solar to the cookie business The value of an advisory board in building a solid foundation for Dirty Dough's growth Prioritizing mental health and spreading positive messages through packaging and branding The impact of a clear mission statement and core values in attracting like-minded franchisees and customers And more! Resources: Mitlin Financial The JOY and Productivity Journal by Lawrence Sprung Download Your Free Copy of the Couple's JOYful Money Guide Connect with Larry Sprung: LinkedIn: Larry Sprung Instagram: Larry Sprung Facebook: Larry Sprung X (Twitter): Larry Sprung Connect with Bennett Maxwell: Website: Bennett Maxwell Facebook: Bennett Maxwell Linkedin: Bennett Maxwell Instagram: Bennett Maxwell Youtube: @deeperthandough2123 About our Guest: Bennett Maxwell is a multifaceted entrepreneur renowned for his innovative approach to business and commitment to enhancing the entrepreneurial landscape. He is currently the driving force behind Dirty Dough Cookies, a fast-growing and thriving national cookie restaurant with 80+ stores open and dozens more set to launch this year. Maxwell's professional journey spans diverse industries, from real estate in Utah to the co-founding and eventual successful sale of Switch to Solar in addition to his entrepreneurial endeavors, he is a sought-after speaker and frequently shares valuable insights with the media. Maxwell is also the host of the Deeper Than Dough podcast, which he started in 2023. The podcast focuses on finding joy and fulfillment in life. Disclosure: Guests on the Mitlin Money Mindset are not affiliated with CWM, LLC, and opinions expressed herein may not be representative of CWM, LLC. CWM, LLC is not responsible for the guest's content linked on this site.
On this episode of Inside Content, Jack Davison, EVP at 3Vision is joined by Sunil Joy, Head of Content and Strategy at evision. They explore evision's growth from a cable TV aggregator to a regional powerhouse, managing a diverse range of OTT and TV services across MENA and beyond. Sunil shares insights into evision's hybrid monetisation strategies, the importance of localised content, and the evolving role of sports and originals in driving subscriber acquisition. Stay in the content world loop
This episode features an interview with Tarun Dadoo, VP of Products & Delivery at Discover Financial Services. Tarun is a seasoned investment, sales, and marketing professional with over a decade of experience in consumer banking, across both emerging and mature markets. Prior to joining Discover in 2011 as the Director of Marketing Strategy, Digital Innovation, and Product Development, he served Citibank for 6 years in various roles.In this episode, Kailey sits down with Tarun to discuss the delicate balance between privacy and personalized consumer experiences, the implementation of composable CDPs, and the complex interplay between good data and consumer trust.-------------------Key Takeaways:Maintaining strict data governance and balancing privacy with personalization ensures tailored consumer experiences without risking privacy violations.A CDP allows marketers to handle consumer data from various sources while optimizing for use cases incrementally, making data integration more manageable and efficient.By understanding and addressing specific consumer behaviors, marketers can create more effective and personalized interactions, leading to improved satisfaction and loyalty.-------------------“I can bring all this data, put it in a box, and Gen AI will generate and spit out things. But, somebody still has to moderate these experiences and the data governance. Otherwise, we will end up scaring away a lot of customers. If you don't have the proper governance in place, I think that is the main thing, first, you need to build that framework before you decide and go outside and start marketing using those data.” – Tarun Dadoo-------------------Episode Timestamps:*(02:35) - Tarun's career journey*(10:16) - Trends impacting consumer experience in financial services*(16:44) - Practical AI use cases in financial services *(21:58) - The balance between being personalized and creepy*(29:32) - How Tarun defines good data *(38:44) - Tarun's recommendations for upleveling consumer experience-------------------Links:Connect with Tarun on LinkedInConnect with Kailey on LinkedInLearn more about Caspian Studios-------------------SponsorGood Data, Better Marketing is brought to you by Twilio Segment. In today's digital-first economy, being data-driven is no longer aspirational. It's necessary. Find out why over 20,000 businesses trust Segment to enable personalized, consistent, real-time customer experiences by visiting Segment.com
Next in Media spoke with Rich Muhlstock, president of Chase Media Solutions, about his company's push into commerce media, where the bank fits in the flow of media budgets, and what it's like to sell ads in a highly regulated industry.Takeaways:• Chase Media Solutions' Unique Approach: By leveraging first-party data from its 80 million customers, Chase Media Solutions bridges the gap between brands and consumers, emphasizing precision targeting without third-party cookies.• Personalized, Value-Driven Offers: Offers through Chase Media Solutions are not just ads—they are personalized experiences that provide value to both consumers and brands. • Trust and Security as Core Pillars: Chase's emphasis on customer trust, privacy, and security ensures a unique selling point for advertisers, maintaining a brand-safe environment for campaigns.• High ROI through Transparent Attribution: Chase offers a performance-based model where brands only pay for actual conversions, ensuring a measurable and high return on ad spend.• Expanding Advertising Ecosystem: From mobile apps and websites to ATMs, branches, and even billboards, Chase Media Solutions is integrating offers across multiple touchpoints, creating a diverse and comprehensive advertising network.• Data-Driven Consumer Insights: Chase's ability to analyze customer spending habits across categories offers marketers actionable insights for more effective campaign strategies.Guest: Rich MuhlstockHost: Mike ShieldsSponsor: Epsilon Producer: FEL Creative
Takeaways:The pandemic accelerated the shift to online shopping.Experiential retail is becoming crucial for consumer engagement.AI is integral to product development and marketing strategies.Digital asset management enhances efficiency in marketing campaigns.Emerging brands are leveraging technology to compete with larger retailers.SEO is evolving with Gen Z's shopping habits.Sustainability is a key focus for consumers and brands alike.The role of chief AI officers is expected to grow in retail.Storytelling can strengthen consumer-brand relationships.Retailers must adapt to remain competitive in a changing market.Chapters00:00 Introduction to Retailistic and Anna Beller01:07 The Impact of Store Closures on Retail02:54 Experiential Retail: Trends and Innovations07:27 AI in Retail: Opportunities and Challenges10:39 The Role of Digital Asset Management15:51 The Changing Landscape of E-commerce18:37 SEO in AI and the Future of Online Shopping20:45 The Importance of Innovation in Retail23:18 Sustainability and Consumer Engagement26:37 Looking Ahead: Events and Future Trends
In this episode, we speak with Luis Mata and Gabriel Llaurado, the co-founders of Meat N' Bone, an innovative retailer and direct-to-consumer provider of high-end proteins, including a variety of meats and fish. Discover how Meat N' Bone is filling a critical market gap by offering an extensive selection of quality meats, ranging from ribeyes to Wagyu, appealing to serious home chefs and food lovers. Learn about their unique omnichannel approach that combines online convenience with physical store experiences, significantly lowering customer acquisition costs and fostering high customer retention. Highlights include…Concept and Unique Selling Proposition of Meat and Bone (3:53)Growth and Business Model (6:08)Expansion Plans and Market Strategy (9:25)Competitive Advantage and Brand Building (13:26)Consumer Engagement and Future Plans (20:01)Sourcing Strategy and Quality Assurance (22:25)
In this episode of The Speed of Culture Podcast, Matt Britton chats with Brad Feinberg, North American VP of Media and Consumer Engagement at Molson Coors. Brad shares how Molson Coors is leveraging AI, localized personalization, and innovative partnerships to drive engagement with a new generation of consumers. Follow Suzy on Twitter: @AskSuzyBizFollow Brad Feinberg on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.
Tune in to Time for A ResetWhat is the secret formula for sustainable brand growth at Coca-Cola?“Coca-Cola's brand values, such as inclusivity and optimism, serve as guiding principles, ensuring marketing efforts remain authentic and relatable across different markets.” Javier Meza, President Marketing and Europe CMO at The Coca-Cola Company, In this episode of Time for a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Paul Frampton sits down with Javier Meza, President, Marketing, and Europe CMO at The Coca-Cola Company. With nearly 27 years at Coca-Cola, Javier shares invaluable insights on the importance of global perspective, company values, and high-quality colleagues that have shaped his career. Discover why he believes marketing should create meaningful value exchanges and how Coca-Cola navigates the evolving landscape through data-driven strategies and AI innovations. They also explore the future of the CMO role and the importance of continuous learning and vulnerability in leadership. Tune in for thought-provoking discussions that blend creativity with analytics in modern marketing!Here are some key talking points from the episode:How consumers are the ones who are constantly hitting the the Reset Button in MarketingExperiential Marketing and Consumer EngagementInvestment in MarketingUsing First-Party Data for PersonalisationAddressing Audience Planning ChallengesBuilding New Capabilities for Driving ChangeUsing Predictive Analysis to Measure Marketing EffectivenessCombining Human Insights with AI in MarketingThe Evolving Role of CMOsJavier Meza joined Coca-Cola in Europe as President of Marketing and Europe CMO in February 2023. He previously served as SVP of Marketing, Latin America at The Coca-Cola Company and co-founded EXMA Global, a marketing education platform. With a background in chemical engineering and multiple executive education programs, Javier's expertise spans digital marketing, strategic marketing, and leadership. Additionally, Javier has served on the boards of companies such as Solar Coca-Cola, TONICORP, and Jugo's Del Valle-Santa Clara.Support the show
Rembrandt Flores joins the pod to talk about his journey from PR to crypto to now Flip.shop, where he's revolutionizing social commerce through authentic brand partnerships and consumer rewards.Rembrandt Flores, Chief Brand and Amplification Officer at Flip.shop, brings his extensive background in communications and crypto to discuss the future of social commerce. Rembrandt shares how Flip.shop is revolutionizing online shopping by rewarding users for their engagement and authentic product reviews and discusses the challenges of brand building in crypto to the evolution of social commerce.Links mentioned from the podcast: Rembrandt's TwitterFlip.shop WebsiteWatch this episode on video:YouTubeCoinDeskFollow us on Twitter: Sam Ewen, Avery Akkineni, CoinDesk, Vayner3-"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Rembrandt Flores joins the pod to talk about his journey from PR to crypto to now Flip.shop, where he's revolutionizing social commerce through authentic brand partnerships and consumer rewards.Rembrandt Flores, Chief Brand and Amplification Officer at Flip.shop, brings his extensive background in communications and crypto to discuss the future of social commerce. Rembrandt shares how Flip.shop is revolutionizing online shopping by rewarding users for their engagement and authentic product reviews and discusses the challenges of brand building in crypto to the evolution of social commerce.Links mentioned from the podcast: Rembrandt's TwitterFlip.shop WebsiteWatch this episode on video:YouTubeCoinDeskFollow us on Twitter: Sam Ewen, Avery Akkineni, CoinDesk, Vayner3-"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this conversation, Jackie Burns Brisman shares her journey in the beauty industry, highlighting the evolution of digital media and its impact on content creation. She emphasizes the importance of personal branding for stylists and the role of professional education in shaping careers. The discussion also touches on navigating career paths in beauty and the future of digital media, encouraging listeners to embrace their unique journeys and passions. Takeaways Jackie started her career in beauty as an intern at magazines. She fell in love with digital content while working as a beauty editor. Hair.com serves as a platform for consumers to discover professional hair care. Content creation is essential for stylists to build their brand. Stylists should embrace social media to market themselves effectively. Professional education is crucial for advancing in the beauty industry. Digital media is constantly evolving, offering new opportunities. Authenticity is key in personal branding for beauty professionals. The beauty industry offers diverse career paths beyond traditional roles. Passion for the industry drives success and fulfillment in careers. Chapters 00:00 Introduction to the Beauty Industry Journey 02:52 The Evolution of Digital Media in Beauty 05:57 The Role of Content Creation in Beauty 09:04 Building Your Brand as a Stylist 11:50 The Importance of Professional Education 15:08 Navigating Career Paths in Beauty 18:09 The Future of Digital Media in Beauty 21:08 Conclusion and Call to Action
BRAVE COMMERCE Live which took place in NYC in May 2024 brought together hundreds of brand leaders to discuss the biggest challenges and opportunities facing the commerce industry and how they could work together to drive growth.This episode features a live recording from that event and features Marcia Resnick, Head of eCommerce at Pernod Ricard, Kevin Shapiro, SVP, US Consumer Beauty Brands at COTY, and Jessica Goon, CMO at Tate's Bake Shop in conversation with MikMak's Kayla Darcey.In some ways, it has never been easier to connect with consumers, but it has also never been more complicated. Whether via traditional advertising, retail media, influencers, CTV, or the myriad other channels brands need to develop authentic relationships with consumers that fuel commerce. This episode explores how three very different brands approach digital consumer engagement and leave you with new ideas for your own media strategy. Hosted on Acast. See acast.com/privacy for more information.
Politically Entertaining with Evolving Randomness (PEER) by EllusionEmpire
Send us a textWhat if artificial intelligence could predict your needs before you even know them? Embark on a hilarious and eye-opening exploration of AI's transformative power in customer service, where hold music and eternal wait times are becoming relics of the past. Journey with us as we navigate through the promises and pitfalls of this brave new world, where AI chatbots and virtual assistants offer unprecedented speed, cost savings, and 24/7 availability—but at what cost? From the eerie potential of preemptive problem-solving to the ethical tightrope of data privacy, we dig into the heart of what AI means for the future of customer interactions.Through a balanced discussion, we examine the new dynamics in which sophisticated AI systems handle routine tasks, leaving human agents to tackle complex issues and provide the empathy that machines can't replicate. We highlight the critical importance of establishing ethical guidelines and safeguarding privacy as AI becomes more ingrained in customer service. As we envision a hybrid future where human and artificial intelligences complement each other, we challenge you to consider whether interactions should remain mere transactions or evolve into something richer. Join us for a thought-provoking conversation that promises to reshape how you see customer service in the AI era.Support the showFollow your host atYouTube and Rumble for video contenthttps://www.youtube.com/channel/UCUxk1oJBVw-IAZTqChH70aghttps://rumble.com/c/c-4236474Facebook to receive updateshttps://www.facebook.com/EliasEllusion/Twitter (yes, I refuse to call it X)https://x.com/politicallyht
Ismail Salhi is the co-founder and CEO of Wildgrain, a fast-growing DTC subscription service that delivers artisanal breads, pastries, and pasta directly to customers' doorsteps. In this episode of DTC Pod, Ismail shares his journey of rapidly scaling Wildgrain to over 80,000 subscribers since launching during the pandemic in 2020. He shares the key strategies that have driven Wildgrain's success: focusing on product quality, customer experience, and efficient operations.Ismail discusses their decision to outsource baking to local bakeries—a move that positioned them as a larger buyer than Whole Foods and Trader Joe's in some markets.He also emphasizes the importance of investing in logistics tech to optimize product delivery and streamline processes. This focus on tech integration across all business areas has been crucial to their ability to scale effectively.We also explore Wildgrain's customer acquisition strategies, which involve education marketing, meta, and influencers.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Business Model and Sustainability2. Entrepreneurial Advice3. Logistics and Distribution4. Customer Support Tools and Efficiency5. Customer Acquisition and Retention6. Product Development and Market Introduction7. Tech and Operations Partnership8. Seasonal Growth and Marketing9. Consumer Behavior Dynamics10. Marketing and Product Differentiation11. Consumer Engagement and Customization12. Scalability and Operational Management13. Market Insights and Future PlansTimestamps00:00 Ismail Salhi's background; Wildgrain's founding story04:24 From starting a home bakery to outsourcing production07:23 Wildgrain's product and customer experience08:56 Working with partner bakeries and distribution centers10:08 Building tech for reliable, temperature-sensitive deliveries13:58 Automated system streamlines tasks across all departments15:47 Initial customer acquisition, education marketing, influencers20:06 Product mix and how it affects inventory 23:07 Creating different custom boxes to cater to different diets24:28 Optimizing product operations, automating, outsourcing27:06 Shipping carriers, tech for allocating orders28:42 Seasonal growth and effects on marketing spend31:50 Ismail Salhi on running the business with his wife33:41 Time and lifestyle management as a parent entrepreneur36:14 Ismail Salhi's advice for DTC foundersShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Ismail Salhi - Co-Founder and CEO of WildgrainBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic
This episode features an interview with Robert Gash, Chief Consumer Commerce Officer at Hearst. Robert is a software and product development executive with extensive experience leading software development, product strategy, research, and design. Prior to joining Hearst, he served as VP of Engineering at Nurx and Symphony Commerce, and as the VP of Operations Technology at Grove Collaborative. In this episode, Kailey and Robert discuss strategies for making purchasing decisions easier for consumers, reducing informational friction, and how AI is redefining consumer experiences.-------------------Key Takeaways:Incremental improvements with AI can help to provide context and personalized recommendations to consumers.Recording as much contextual data as possible enables deeper insights and helps create a flexible and adaptive data strategy that can respond to evolving consumer needs.Marketers have to earn and maintain consumer trust by offering valuable and reliable guidance through transparent practices.-------------------“Everybody knows in commerce, the easier it is to purchase something, the higher your conversion rates typically are. But, that works mid funnel too. Going from moment of inspiration into lower funnel research and doing that as seamlessly as possible with fewer open tabs and fewer searches, maybe in the middle, is a key way we can play a real role in making that journey easier and faster for folks.” – Robert Gash-------------------Episode Timestamps:*(02:23) - Robert's career journey*(07:36) - Trends impacting consumer experience*(13:37) - Hearst's shoppable media model*(22:04) - AI in commerce*(32:16) - How Robert defines good data *(38:34) - Robert's advice for his younger self-------------------Links:Connect with Robert on LinkedInConnect with Kailey on LinkedInLearn more about Caspian Studios-------------------SponsorGood Data, Better Marketing is brought to you by Twilio Segment. In today's digital-first economy, being data-driven is no longer aspirational. It's necessary. Find out why over 20,000 businesses trust Segment to enable personalized, consistent, real-time customer experiences by visiting Segment.com
Want to add strategic pricing to your marketing tool box? Go to InteliChek or call 877-827-7273 and ask about our InteliShare Series! InteliShare contains all of our promotional tools that you can use to promote your favorable prices, including our InteliAds, the printable flyers that you can show off in easel displays, InteliMedia, for your Digital Media Boards AND InteliWidgets, so you can show off price comparisons on your website and even let your customers schedule from the widget. Summary In this conversation, Brandon Nixon, the Chief Revenue Officer at Update Promise, discusses the evolution of customer experience in the automotive industry, particularly in dealership service departments. He shares insights on the challenges faced by independent collision shops, the importance of technology in enhancing customer engagement, and the impact of video and photo communication on repair orders. Nixon emphasizes the shift towards online payments and changing communication preferences among customers, highlighting the need for dealerships to adapt to these trends to improve customer satisfaction. In this conversation, Brandon Barnett and Brandon Nixon discuss the evolving landscape of customer experience in the automotive service industry, emphasizing the importance of technology, particularly AI, in improving scheduling and service efficiency. They explore the balance between technology and human interaction, the significance of strong leadership in service departments, and the need to address customer complaints to enhance overall satisfaction. The launch of the Service Lounge podcast is highlighted as a platform for gathering customer feedback and insights. The discussion also touches on the competitive dynamics between dealerships and independent service providers, stressing the necessity for dealerships to innovate and communicate their value effectively. Takeaways Update Promise aims to enhance customer experience in automotive service. The company originated from a need in the collision repair industry. Independent collision shops face increasing challenges from larger conglomerates. Younger generations expect seamless, technology-driven experiences. Scheduling and wait times are major complaints in the automotive service industry. Video and photo communication significantly boost repair order values. Online payment options lead to higher customer satisfaction. Text messaging has become the preferred communication method for customers. The opt-out rate for text messaging has drastically decreased. Technology is essential for modernizing the automotive service experience. Retail has become more personal with technology. Scheduling appointments improves customer planning. AI can significantly reduce appointment scheduling time. The human element is essential in customer service. Strong leadership drives better customer experiences. Customer complaints provide valuable insights for improvement. The Service Lounge podcast focuses on customer feedback. Automotive industry has the highest rate of customer complaints. Independents are quickly adopting new technologies. Dealerships must communicate their unique value to customers. Music: Makenna Susan-Lost To The Siren Amir Madani Rascado-So In Love With You Corolina Combo-Hype The Crowd The Revolution-Whiskey Saints Reveille-Young & Free This episode is possible with the help of VISPERIO Performance, which provides tailored solutions to ignite Automotive Dealership Fixed Operations Performance & Profit. Find out more at: https://visperio.com/
Want to add strategic pricing to your marketing tool box? Go to InteliChek or call 877-827-7273 and ask about our InteliShare Series! InteliShare contains all of our promotional tools that you can use to promote your favorable prices, including our InteliAds, the printable flyers that you can show off in easel displays, InteliMedia, for your Digital Media Boards AND InteliWidgets, so you can show off price comparisons on your website and even let your customers schedule from the widget. Summary In this conversation, Brandon Nixon, the Chief Revenue Officer at Update Promise, discusses the evolution of customer experience in the automotive industry, particularly in dealership service departments. He shares insights on the challenges faced by independent collision shops, the importance of technology in enhancing customer engagement, and the impact of video and photo communication on repair orders. Nixon emphasizes the shift towards online payments and changing communication preferences among customers, highlighting the need for dealerships to adapt to these trends to improve customer satisfaction. In this conversation, Brandon Barnett and Brandon Nixon discuss the evolving landscape of customer experience in the automotive service industry, emphasizing the importance of technology, particularly AI, in improving scheduling and service efficiency. They explore the balance between technology and human interaction, the significance of strong leadership in service departments, and the need to address customer complaints to enhance overall satisfaction. The launch of the Service Lounge podcast is highlighted as a platform for gathering customer feedback and insights. The discussion also touches on the competitive dynamics between dealerships and independent service providers, stressing the necessity for dealerships to innovate and communicate their value effectively. Takeaways Update Promise aims to enhance customer experience in automotive service. The company originated from a need in the collision repair industry. Independent collision shops face increasing challenges from larger conglomerates. Younger generations expect seamless, technology-driven experiences. Scheduling and wait times are major complaints in the automotive service industry. Video and photo communication significantly boost repair order values. Online payment options lead to higher customer satisfaction. Text messaging has become the preferred communication method for customers. The opt-out rate for text messaging has drastically decreased. Technology is essential for modernizing the automotive service experience. Retail has become more personal with technology. Scheduling appointments improves customer planning. AI can significantly reduce appointment scheduling time. The human element is essential in customer service. Strong leadership drives better customer experiences. Customer complaints provide valuable insights for improvement. The Service Lounge podcast focuses on customer feedback. Automotive industry has the highest rate of customer complaints. Independents are quickly adopting new technologies. Dealerships must communicate their unique value to customers. Music: Makenna Susan-Lost To The Siren Amir Madani Rascado-So In Love With You Corolina Combo-Hype The Crowd The Revolution-Whiskey Saints Reveille-Young & Free This episode is possible with the help of VISPERIO Performance, which provides tailored solutions to ignite Automotive Dealership Fixed Operations Performance & Profit. Find out more at: https://visperio.com/
Chief Marketing Officer, Scott Donaton, from Versus, an innovative entertainment and technology company utilizing proprietary AI for enhanced audience engagement, delves into the evolving landscape of consumer engagement. Discover how Versus gamifies content to transform passive interactions into interactive experiences, fueling fandom through engaging strategies. Gain insights on leveraging AI and interactive platforms to drive consumer engagement and brand differentiation. Explore the future of marketing in the digital age with Scott Donaton on this insightful episode. Show NotesConnect With: Scott Donation: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
AmeriHealth Caritas, Health Alliance Plan, Highmark Health and Icario discuss how AI transforms healthcare by creating personalized experiences that drive performance improvements and enhance member engagement. Learn how high-ranking health plans reinvent their approach to member experience to elevate your HEDIS scores, improve health outcomes and streamline data processes. Guests: Vandna Bhrany, MPH, Vice President, HEDIS Strategy and Analytics, AmeriHealth Caritas Tracy Saula. Senior Vice President, Chief Product and Experience Officer, Highmark Health Cory Busse, VP, Strategy, Icario Mike Treash, Senior Vice President and Chief Operating Officer, Health Alliance Plan Bios: https://www.brightspotsinhealthcare.com/events/a-new-era-for-consumer-engagement-and-hedis-combining-the-human-touch-with-ai/ This episode is sponsored by Icario Icario serves health plans by using powerful whole-person data, predictive behavioral science, and a proprietary engagement platform to offer personalized experiences that meet members where they are in their health journey. Icario combines the industry's largest member data repository with unparalleled industry expertise to implement health action programs that deliver personalized member engagement, reduce abrasion and encourage positive health behaviors.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Chief Marketing Officer, Scott Donaton, from Versus, an innovative entertainment and technology company utilizing proprietary AI for enhanced audience engagement, delves into the evolving landscape of consumer engagement. Discover how Versus gamifies content to transform passive interactions into interactive experiences, fueling fandom through engaging strategies. Gain insights on leveraging AI and interactive platforms to drive consumer engagement and brand differentiation. Explore the future of marketing in the digital age with Scott Donaton on this insightful episode. Show NotesConnect With: Scott Donation: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Next in Creator Media spoke with Jamie Gutfreund, founder of Creator Vision, about why some brands still don't have a strategy for creators, and whether Hollywood is missing the moment in harvesting YouTube and TikTok for talent.Takeaways:• Creator Economy Shift: Goodfriend discussed how traditional media strategies are outdated for the creator economy. • Strategic Gap in Brand Approaches: Many brands lack a clear creator strategy and often make ad-hoc partnerships without defined objectives, resulting in suboptimal returns.• Challenges with Current Media Agencies: Large agencies face difficulties integrating creators due to scalability issues and outdated metrics focused on paid media. • Creator Selection Pitfalls: Brands often rely on tools similar to Yellow Pages for finding creators, which can lead to mismatched partnerships. • Evolving Definitions of Premium Content: Premium content is now audience-defined, moving beyond traditional high-production-value constraints. Guest: Jamie GutfreundHost: Mike ShieldsSponsor: VuePlannerProducer: FEL Creative
Mariah Parsons recaps the ShopTalk Fall conference in Chicago 2024, highlighting key takeaways and experiences. The conference spanned three days, with Thursday being the busiest due to the main concert by Busta Rhymes. Key themes included the importance of in-person engagement post-pandemic, the role of AI in enhancing consumer experiences, and the growing trend of duping products. Notable sessions featured insights from industry leaders like ThredUp, Lowe's, and Winky Lux. Mariah Parsons also emphasized the value of live selling, the need for brand compliance with FTC regulations, and the innovative use of tech in retail. She concluded by sharing her excitement about new products and brands discovered at the event. Episode Timestamps: 0:05 Recap of ShopTalk Fall Conference Mariah announces this episode will be a solo recap of the ShopTalk Fall conference in Chicago. She highlights the excitement around the first fall conference and her recent move to Chicago. 4:29 Overview of ShopTalk Fall Conference Structure She notes the busiest day was Thursday due to the all-conference concert by Busta Rhymes. The conference had a main stage, showroom floor with sponsor booths, and multiple content session rooms. Attendees could choose from various sessions, and there were breaks for networking and wellness activities. 4:48 Networking and Meeting New People Mariah emphasizes the opportunity to meet many people in a short time at the conference Mariah appreciates the caliber of people brought together by ShopTalk. 15:23 Content Sessions and Key Takeaways Mariah discusses the various content sessions she attended, featuring leaders from companies like Thredup, Farm Rio, CrunchyRoll, Studs, Winky Lux, Kendra Scott, Hard Candy, Malbon Golf, David Yurman, Pandora, Tonies, Vera Bradley, Skims, Zumiez and more. She highlights the theme of activities drawing conference goers and customers alike. The core pickleball court and Dot Digital's friendship bracelet and trucker hat booths were popular activities. Lowe's keynote on in-person events and ThredUp's use of AI for image search and styling were notable takeaways. 15:23 Consumer Engagement and Retail Innovations Mariah talks about the importance of asking consumers for their opinions, as seen with GE Appliances. She mentions Winky Lux's strategy of offering free lip gloss for customer feedback. Retailers enabling tech in stores, like Ulta Beauty's skin analysis and robot application of lashes, were highlighted. The concept of "dupe shopping" and the development of dupe score technology were discussed. 21:45 Tech Innovations and Future Trends Mariah mentions the trend of reselling and trading old items, with examples from ThredUp and TipTap. Live selling, especially in Asia, was discussed as a potential future trend in the US. The importance of staying updated with Federal Trade Commission regulations was emphasized.Mariah plans to have a detailed conversation with Kae Majmundar from Sway Tech on this topic. 25:43 Fun Elements and Experiences at ShopTalk Mariah appreciates the themed elements of the conference, such as the Mission Possible theme and live band transitions. She highlights the all-women keynote panel and the women-only happy hour before the Busta Rhymes concert. The shopping experience at the Vault, featuring both up-and-coming and established brands, was a favorite part of the conference. Mariah shares her excitement about discovering new brands and meeting their founders. 31:09 Product Discoveries and Favorites Mariah lists various products she discovered at the conference, including Fun Fact Co.'s Would You Rather game and Royce Chocolates. She mentions Devine's hair and body wash, mini Mac room's nail stickers, and Elf's Power Grip Primer and Lip Oil. Other products included Erzo Laszlo's deep cleansing bar, Char Charms' tumbler and straws, and Tangle Teezer's hair brush, and more Mariah expresses her excitement to try out these products, especially during the holiday season.
Today we welcome Taylor Dunn onto the R2Kast. Taylor, a passionate British farming advocate from Southend-on-Sea, shares his journey of supporting the agricultural sector despite not having a direct farming background. He discusses how his appreciation for the British countryside and local produce led him to become a vocal supporter of farmers.
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) the secondhand conversation continues with a real life secondhand retailer.Barruch Ben-Zekry is the founder of Out&Back, an online secondhand website. Today Barruch sits down with Colin to discuss the importance of brands engaging with the secondhand market and how consumer awareness is growing, leading to increased demand for resale options. They also talk about the structural challenges of branded resale and the need for a more integrated approach to foster a circular economy in the outdoor industry.Donate to Hurricane Helene relief efforts by clicking here!Links to help via the Appalachian Trail Conservancy! Chapters:00:00 - Welcome to the Rock Fight00:52 - The Recent Surge in Secondhand Discussions02:05 - Introducing Barruch Ben Zekry03:19 - Overview of Out and Back03:39 - The Importance of Supply in Resale Market09:00 - Differentiation in the Secondhand Market13:33 - Consumer Engagement and Shift in Trends16:39 - Challenges in the Secondhand Space22:21 - Brands and Their Role in Secondhand Initiatives33:07 - Future Perspectives on Industry ProductionHead to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
On this Bourbon Community Roundtable, we discuss the latest that happened at Kentucky Bourbon Festival and how this could resurge and fuel the growth of bourbon. Show Notes: 00:00-Celebrating Milestones in Bourbon Podcasting 01:02-The State of Bourbon Festivals and Industry Health 04:56-Reflections on Regrets in Bourbon and Career Choices 09:59-The Excitement of Bourbon Community Roundtable 19:57-The Role of Festivals in Bourbon Culture 30:06-Consumer Engagement and the Future of Bourbon Festivals 39:45-The Health of the Bourbon Category and Market Trends Support this podcast on Patreon
Many know Celsius as a top energy drink brand today, but few are aware of the tumultuous journey CEO John Fieldly took to get it here. In the episode, John shared how the company nearly went bankrupt multiple times, lost 50% of its revenue overnight and even got delisted from the NASDAQ.Despite these challenges, John stepped up to rebuild the brand to the nearly $10B company it is today. We discuss how he shifted focus from weight loss to broad-based energy, secured key distribution deals, landed a major partnership with Pepsi, and much more. (00:00) Intro(01:34) The Origins of Celsius(03:30) Going Public: The Early Days(06:07) Challenges and Lawsuits(09:17) Rebuilding and Rebranding(13:18) Strategic Shifts and Market Positioning(30:40) The Role of Influencers and Social Media(32:03) John Fieldly's Leadership Journey(33:34) Reflecting on the Stock Price Journey(34:12) Navigating Public Company Challenges(35:25) Distribution Deals and Market Perception(38:00) Strategic Moves and Competitive Advantage(44:08) Marketing Strategies and Consumer Engagement(52:35) Leadership and Company Culture(01:02:01) International Expansion and Future Goals(01:06:01) Conclusion and Final Thoughts Executive Producer: Rashad AssirProducer: Leah ClapperMixing and editing: Justin Hrabovsky Check out Unsupervised Learning, Redpoint's AI Podcast: https://www.youtube.com/@UCUl-s_Vp-Kkk_XVyDylNwLA
Chief Marketing Officer, Scott Donaton, from Versus, an innovative entertainment and technology company utilizing proprietary AI for enhanced audience engagement, delves into the evolving landscape of consumer engagement. Discover how Versus gamifies content to transform passive interactions into interactive experiences, fueling fandom through engaging strategies. Gain insights on leveraging AI and interactive platforms to drive consumer engagement and brand differentiation. Explore the future of marketing in the digital age with Scott Donaton on this insightful episode. Show NotesConnect With: Scott Donation: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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