Pel of Pelnyc has candid conversations about the art of brand building, marketing and sales strategies with creative industry insiders that he has met on his 20-year journey through fashion and art.
Pel: Brand builder and Multidisciplinary Artist
Tony Peralta is a pop artist that puts his Dominican culture on canvas. He explains how he left the world of fashion and marketing to becoming an artist with a studio and store in his childhood Dominican community of Washington heights Nueva york. This episode is the person that wants to pivot into a self-sustaining artistic culturally rich career. _______________________ ► FOLLOW TONY PERALTA at @peraltaprjct https://www.instagram.com/peraltaprjct ________________________ ► FOLLOW PELNYC at @pelnyc https://www.instagram.com/pelnyc/ http://pelnyc.com ________________________ Music
In this episode, the actor Stephen hill shares his incredible journey from Hampton University to the film industry. He opens up about the struggle along the way that ultimately led to him getting on television through reprising the iconic role of TC (originally played by Roger E. Mosley) on the new Magnum PI. This conversation is for those that want insight into the industry but also want to hear about what it takes to keep going when you want to quit the most. Plus Stephen drops a surprising fact about Kwanzaa in our convo. _______________________ ► FOLLOW STEPHEN HILL @stephenhillacts https://www.instagram.com/stephenhillacts ________________________ ► FOLLOW PELNYC at @pelnyc https://www.instagram.com/pelnyc/ http://pelnyc.com ________________________ Music
James Ferrell is the Chief Operation Officer and Head of Marketing for Sprayground. This interview touches on how his close to the street mentality has helped him to navigate through retail, sales, and marketing for many major brands. _______________________ ► FOLLOW MIKE THOMPSON @sprayground https://www.sprayground.com/ kingbuddah1385 https://www.instagram.com/kingbuddah1385 ________________________ ► FOLLOW PELNYC at @pelnyc https://www.instagram.com/pelnyc/ http://pelnyc.com ________________________ Music
Mike Thompson is an amazing illustrator and sculpture. His skill set is both in the real and digital world. This episode is for the artist that is looking to maximize their digital workflow and add a couple of tips and tricks into their toolbox. _______________________ ► FOLLOW MIKE THOMPSON @miketartworks https://www.instagram.com/miketartworks https://www.instagram.com/underdogsdocumentaryfilm/ ________________________ ► FOLLOW PELNYC at @pelnyc https://www.instagram.com/pelnyc/ http://pelnyc.com ________________________ Music
Teo Frank is a film director/ producer from the French Alps. He went from filming one of the greatest athletes in the world to making “Underdogs” his first documentary, which is on Netflix and Redbull media. This is an interview to teach you the beauty of being behind the lens. _______________________ ► FOLLOW TEO FRANK @teofrank.diary @underdogsdocumentaryfilm https://www.instagram.com/teofrank.diary/ https://www.instagram.com/underdogsdocumentaryfilm/ ________________________ ► FOLLOW PELNYC at @pelnyc https://www.instagram.com/pelnyc/ http://pelnyc.com ________________________ Music
My brother Mikhayel takes us on a trip about how he unpacked the ideas of big brand ideology and piloted his own route in fashion. Please get your passports ready for a great interview of charting your own personal passion brand; and getting back to where it all started. _______________________ ► FOLLOW PASSPORT ADV @passportadv @mikipassport https://www.instagram.com/passportadv https://www.instagram.com/mikipassport ________________________ ► FOLLOW PELNYC at @pelnyc https://www.instagram.com/pelnyc/ http://pelnyc.com ________________________ Music
Tara St. James is a phenomenal designer that is pushing the industry to sustainability. This is a great interview that gives a peek into the much need future of fashion. _______________________ ► FOLLOW STUDY NY @studyny https://www.instagram.com/studyny ________________________ ► FOLLOW PELNYC at @pelnyc https://www.instagram.com/pelnyc/ http://pelnyc.com ________________________ Music
Todd Askins is a partner in Tactical Distributors which sells various high-end tactical gear. He is also the founder of Shmack with is a Virginia based streetwear brand. Todd explains how he came up in the game and used his Streetwear strategies to make a transition into a new market. Todd’s streetwear approach to product development, marketing, and sales have proven to be a major catalyst for his companies growth. This is an interview for those that want to understand the transition and using all the tools in front of you. _______________________ ► FOLLOW TACTICAL DISTRIBUTORS AND SHMACK at https://www.instagram.com/tactical_distributors/ https://www.instagram.com/shmackva/ https://www.instagram.com/taskins/ https://www.shmkva.com/ https://www.tacticaldistributors.com/ ________________________ ► FOLLOW PELNYC at http://pelnyc.com https://www.instagram.com/pelnyc/ ________________________ Music
Kevin Chao went from getting a degree in city planning to becoming a self-taught fashion design to currently becoming the retail planner for the Whitaker Group. The Whitaker Group houses the various multi-chain stores under the names; A Ma Maniére, Social Status, APB and the stand-alone store Prosper. This is an interview that takes a pragmatic look into brand development and what is needed to have staying power in this ever-evolving industry. _______________________ ► FOLLOW WHITAKER GROUP at https://www.instagram.com/thewhitakergrp https://www.instagram.com/maniere_usa https://www.instagram.com/thesocialstatus https://www.instagram.com/apbstore https://www.instagram.com/let.us.prosper https://www.instagram.com/besocialplease https://www.a-ma-maniere.com https://www.socialstatuspgh.com https://www.apbstore.com https://www.letusprosper.com ________________________ ► FOLLOW PELNYC at http://pelnyc.com https://www.instagram.com/pelnyc ________________________ Music
Stephanie Ogé is the founder and creative director of Sogé studio. She literally brings color to some of the biggest brands on the market. Her company develops textile prints for various international companies such as Nike, Karl by Karl Lagerfeld, Ralph Lauren, and many more. She found herself transitioning for fashion design to doing patterns and prints out of necessity that now is her business. This interview talks about how to color outside the lines of your initial career path and make your passion your purpose. _______________________ ► FOLLOW STEPH at instagram.com/stephanieoge instagram.com/soge_studio sogestudio.com.com ________________________ ► FOLLOW PELNYC at http://pelnyc.com instagram.com/pelnyc ________________________ Music
Mike Cherman is the Founder and Creative Director for Chinatown Market and also founded of ICNY. His creative accolades are only surpassed by his unrelenting tenacity to keep pushing forward. He has learned his business acumen along the way of building his brands and consulting for others. His straight forward approach helped him understand the lay of the land and navigate between direct to consumer and wholesale without compromise. Mike’s ability to have fun while maintaining a solid foundation is barred none. This is an interview for all those that know moving forward is the only option. ________________________ ► FOLLOW MIKE at http://instagram.com/mikecherman http://instagram.com/chinatownmarket Thechinatownmarket.com ________________________ ► FOLLOW PELNYC at http://pelnyc.com http://instagram.com/pelnyc ________________________ Music
Gerard Murray is the founder of the School of Hard Knocks clothing brand and Tradition which is a collegiate license brand sold on various campuses across the country. His father started a shoe repair store that later grew into the first Black Nike account in the country which became the headquarters for Gerard’s first brand. Gerard’s son then started his own collegiate brand following in his family's footsteps. There are many jewels in here about building a future business while leveraging the past. This is a story about legacy, trust, and passing the torch from one generation to the next. Don’t forget to SUBSCRIBE to the show!!!
Peter Koytroulis is an apparel design director for Jordan Brand at Nike. He has also been a footwear designer and has even owned his won brands and retail store. There are not many designers that have a toolbox like him and have the ability to do graphics, footwear, apparel, go through production and understand the wholesale and direct to consumer market landscape from a retail perspective. This is definitely a conversation for those looking to understand a multifaceted designer. Don’t forget to SUBSCRIBE to the show!!!
Dejha Carrington is the Vice Present of External relations and communication for the Young Arts Foundation located in Miami Florida they identify some of the most accomplished young artist int the country and supports them throughout their career. She is also the Founder of Commissioner whose goal is to help local art collectors buy from artists working in their community. Ms. Carrington is literally changing the landscape in which art is viewed and consumed. She has also given me some gems all the way from the time she allowed me to be part of her show Fade to Black in Art Basel Miami with an interactive installation. Her advice and tutelage are priceless. This is a conversation for creatives that which to manifest their greatness. Don’t forget to SUBSCRIBE to the show!!!
Antonio Gray is the VP and Divisional Merchandising Manager of Apparel for Down Town Locker Room aka DTLR , an over 250 store retail chain in 19 states. Antonio talks about starting out in the stock room all the way up to becoming a VP and how looking back at his humble beginnings still helps him to navigate effectively to this day. Antonio's knowledge of the industry allows for a great analysis of it and some of the commonalities in some of the great brands over the years. This is definitely an interview for all those looking to understanding the large retail chain mindset, operations, entry, and maintaining a brand at that level. RIP to George Floyd. The prelude to this episode was filmed afterward 8 days after the murder of Mr. Floyd by the Minnesota Police Department. Our condolences go out to his family and loved ones. The nation is forever changed due to the protest and looting that was sparked by his murder of Mr. Floyd committing an alleged nonviolent crime of using a fake $20 bill. We felt it was important to make a statement about this and start the conversation of how we can rebuild together and figure out the first steps of actionable change. This is our community. Don’t forget to SUBSCRIBE to the show!!!
Not enough can be said about Alan Ket who is not only legendary graffiti writer, publisher, marketing maverick, and co-founder fo the Museum of Graffiti in Miami. Which is the only museum in the world dedicated exclusively to the art of graffiti. In this interview, he explains how he has made his passion his purpose. Ket has taken on his own destiny into his own hands ranging from starting Stress magazine when he was a teen all the way to his foray into the gaming community, to marketing for clothing brands and helping to launch Complex Magazine upon many other things. I am personally never surprised by what Ket is doing as he is a great mind incapsulated in a beautiful person. I have learned much over there years by working with him in two different companies and just having his tutelage along my life’s journey. I hope that you learn something from this as well and see how Ket is helping to change the landscapes of how we consume art through his Museum of Graffiti. Don’t forget to SUBSCRIBE to the show!!!
In this episode, I had the pleasure of talking to Sharifa Murdock who is the co-owner of Liberty Fairs, Capsule, Cabana Tradeshows, and also the owner of ENVSN Fest a festival focused around young women's lifestyle and culture. Sharifa has always been hands-on in fashion from she beginnings at Atrium in New York also known as the birthplace of Kith to her time at Louis Vuitton all the way to starting trade shows and festivals that have shown some of the best brands in the world. Her signature style of customer relationships and personal experience echos through all her ventures. She is a student of the game and pays it forward by mentoring various young women towards actuating their dreams and envisioning their place in business, fashion, and culture. Don’t forget to SUBSCRIBE to the show!!!
Mel Peralta is the Senior Director of Project Green House by Footlocker. Project Greenhouse is an incubator that finds new designers and pairs them with established brands to create exclusive products that push culture from concept to inception that lives on the Greenhouse APP. The position with this think tank is natural for Mel, as he has also co-founder of FLud watches, has a licensing company that has put out countless collaborative brand initiatives throughout his tenure in streetwear and contemporary culture. Don’t forget to SUBSCRIBE to the show!!!
Branden Peters who is the co-founder of ONLY Facts. His company houses his brands DayOne radio an urban Podcast that has been running for seven years and Hip Hop trivia in Atl that is a reoccurring game night revolving around various facts in hip-hop culture. Branden has also worked in broadcast tv, digital and physical spaces from producing content all the way from marketing various assets and has worked on the Sprite campaign that debuted at LIII (53). Branden is currently a Senior Culture Marketing Manager for Redbull.
Camille Todaro is a contributing writer for Penthouse Magazine and also a self-published author of two books. Camille takes us through her journey of how she went from stripping in Las Vegas to pay her way through college to penning her first book which ultimately led to her writing for various publications. This episode is a must for all looking to enter the publishing world despite the odds set against them and thinking outside of the box. ________________________ ► FOLLOW PELNYC http://pelnyc.com: http://instagram.com/pelnyc http://youtube.com/pelnyc Now available on iTunes and Spotify
B.J. breaks down how he built his marketing agency through varied skillsets he picked up through his globetrotting career path. He also talks about how personal hustle garnered his entry into interning at #Complex Magazine to managing major marketing and advertising campaigns for Microsoft, Red Stripe, Jordan, Puma, and more. Plus the importance of chasing personal goals vs chasing industry accolades. ________________________ ► FOLLOW PELNYC http://pelnyc.com: http://instagram.com/pelnyc Now available on iTunes and Spotify
This episode is with Ari Langsdorf who is one of the co-founders of The Foundation showroom; which to date represents but not limited to #Kappa, #Planes, #BBC, #Icecream, #Magnaframe, #DFNS, #Aarke, and #Rokit. Ari talks about his beginnings at #Polo and #PRPS, the lost art of retail math and the importance of knowing the numbers to project your next season. He also delves into the subtle art of holding a hanger and closing a sale. ________________________ ► FOLLOW PELNYC http://pelnyc.comw Us: http://instagram.com/pelnyc Now available on iTunes
Marc Williamson of Flame Keepers Hat Club in Harlem has been in the hat industry for over 20 years and shares how he is bringing new life and perspective to the #headwear industry. This is a must to listen to for anyone that is looking to bring #energy to their #brand. Don’t forget to SUBSCRIBE to the show!!!