Freelance Jumpstart Podcast

One day while working remotely I felt like I was getting hot. After taking my temperature I had a fever approaching 102 and after getting a test it was revealed I had the dreaded COVID-19 Coronavirus. Thankfully I was able to recover and I wanted to share my experiences so you can hope to prevent yourself from getting COVID and how to manage your symptoms.*Please note I am not a medical professional and I am not providing any medical advice. If you are feeling ill please seek healthcare*

In this video, I walk through an example of how I could charge between 300% - 800% higher than the initial price the client wanted to pay. You can do the same in your business.

Are you confused about how to go about pricing for your creative services? Hourly pricing seems to be the go-to method for pricing creative work. I see why it is simple, easy, and understood by all; however, this pricing method significantly undervalues your worth as a creative.How do you determine the true value of a project? Value-based pricing is a method that can help the client understand the impact your work has on their business and allow you to price what is fair to you and the client.In this episode, I walk through an example of how I could charge between 300% - 800% higher than the initial price the client wanted to pay. You can do the same in your business.

Recently I discovered the reason why Netflix went through the trouble of creating their own custom font. Turns out they paid $1,000,000 for it. However, when you examine this closer there's a blueprint for how creatives can charge a million for their services as well.Sites Mentioned:https://www.daltonmaag.com/studiohttps://www.similarweb.com/

Recently I discovered the reason why Netflix went through the trouble of creating their own custom font. Turns out they paid $1,000,000 for it.

If you do not know who your audience is you won't know how to talk with them. The key to getting to know your audience is creating customer profiles.Resources Mentioned in this Episodehttps://www.google.com/adshttps://www.google.com/analyticshttps://uifaces.co/https://unsplash.com/https://generated.photos/

If you do not know who your audience is you won't know how to talk with them. The key to getting to know your audience is creating customer profiles.

BOOKSThe Brand Gap: https://amzn.to/35aDPAxThe Business of Expertise: https://amzn.to/2ZiyEuCMore Books on Brand Strategy: https://kit.co/nathanallotey/learn-br... /TIMESTAMPS 00:00 - Introduction00:46 - What is Strategy?02:45 - Overcome Imposter Syndrome03:56 - Teach Everything You Know05:19 - Write Case Studies07:08 - Change Your Target Market09:25 - Don't Offer Strategy First11:32 - Branding Book Recommendations12:55 - Conclusion

What can you do to market and position yourself as a brand strategist? In this episode, we explore 5 things you can do to show your value and begin attracting high-value clients.

When offering a strategy session to a client what are the deliverables that the client can use after the discovery session that will impact their business for years to come?

Before creating or designing anything for a client the first and most important step is to set the strategy. When offering a strategy session to a client what are the deliverables that the client can use after the discovery session that will impact their business for years to come?In this episode we walk through some of the deliverables you can offer the client once the strategy session is complete:RoadmapBrand AttributesBrand VoicePrioritizing GoalsCustomer ProfilesWant to sell strategy to your clients? Learn the CORE Discovery process 

The recent showings in the news of racism have now awakened the masses to what people of color have been going through for some time. I reflect on the color of my skin and explain what we can do to create lasting change beyond what hashtag is trending. Great websites and resources: https://blackswho.design/https://peopleofcolorintech.com/https://www.diversifytech.co/https://www.blackgirlscode.com/https://blkcreatives.com/https://blacklivesmatters.carrd.co/

The recent showings in the news of racism, I reflect on the color of my skin and explain what we can do to create lasting change beyond what hashtag is trending.

Brand Strategist Melinda Livsey shares her origin story of how she went from design order taker to brand expert. Now she gets paid upwards of $10,000 per strategy session for her thoughts alone, without doing any design work which requires pushing pixels.Melinda will help you get paid to think. Follow her:Twitter: @melindalivsey_Instagram: @melindalivseyhttps://www.marksandmaker.com/

Brand Strategist Melinda Livsey shares her origin story of how she went from design order taker to brand expert. Now she gets paid to think.

With so many designers out there and websites where clients can choose the lowest price for design how do you rise above the competition and break free of becoming a design commodity.There are 3 things you can do today to stand out as a designer:01:28 = Understanding the Creative Process02:48 = Choose a Complimentary Service04:42 = Partner with Other Creatives

With so many designers out there and websites where clients can choose the lowest price for design how do you rise above the competition and break free of becoming a design commodity.

Strategy is one of those words you hear thrown out all the time in a meeting but many times it is not clearly defined nor understood by all parties. Learning strategy is the first step in setting yourself apart as a creative professional.I read an article on strategy which had a huge impact on how I think about strategy: http://bit.ly/wtf-strategy

Strategy is one of those words you hear thrown out all the time in a meeting but many times it is not clearly defined nor understood by all parties. Learning strategy is the first step in setting yourself apart as a creative professional.

I've seen this Fiverr commercial popup on my YouTube hundreds of times, however, I noticed a fatal flaw with the commercial and if you learn from this flaw it can be the key to standing out and making more money as a creative.

I've seen this Fiverr commercial popup on my YouTube hundreds of times, however, I noticed a fatal flaw with the commercial and if you learn from this flaw it can be the key to standing out and making more money as a creative.

In this episode of traffic talk, someone asked a question of what to do when a client they were speaking with on the regular suddenly "disappeared". Should they move on or wait on the client?

In this episode of traffic talk, someone asked a question of what to do when a client they were speaking with on the regular suddenly "disappeared". Should they move on or wait on the client?

With all that is going on during this global panic we have been restricted to our homes but what can we do with the time we have and how will it impact our businesses? Two main questions from the video:4:50 = What have you been neglecting in your business?6:10 = What will you do when the panic is over?

With all that is going on during this global panic we have been restricted to our homes but what can we do with the time we have and how will it impact our businesses?

I woke up in the morning, and with sleep still in my eyes stumbled to my desktop computer to check any messages that would call for my attention. I saw a new post in the Futur Pro Group, which knocked the sleep out of my eyes and immediately spurred me to look for a flight to Los Angeles. Chris Do, the founder of The Futur, posted an update mentioning that he would host an in-person meet up for networking, teaching, and an opportunity to use their studios to create content. For those unaware, The Futur is a content and education platform that leverages video and distance-based learning models and connects a global community of creative thinkers and entrepreneurs. This is how design education will be taught in the future.The weekend was full of value and the opportunity to meet design leaders from all over the globe. Rather than talk about how good it was, I wanted to sum up the top 5 takeaways from the weekend, which you can apply to your business today.1) Learn To Introduce YourselfOne of the first things we did when entering the meetup weekend was to introduce ourselves. It seemed simple enough, but there was a certain way in which we were supposed to go about introducing ourselves. Stand up in front of a room of creatives professionals and say the following:Say your nameDescribe a problem businesses haveDescribe how you solve that problemDescribe what you use to solve that problemThe key is each of these items must be covered in about 10 seconds.I said the following:My name is Nathan Allotey, and you know how businesses describe their product in a way that doesn’t connect with their target audience? I help brands position their product around their unique value using design and digital marketing strategy.If you can get down your “elevator pitch” as a part of introducing yourself, it can lead the conversation toward securing new clients faster.2) Build RelationshipsI have a confession. I thought going to the Futur meant that I would be able to rub shoulders with the leaders of the Futur and make a good impression on them. The real key is not the fact you get to meet up with Chris Do and the team (even though they are cool). The real value is found in conversations with creative professionals you meet from all over the globe. The weekend is about learning but also building relationships, and that is a skill that is needed when working with clients. Not every client interaction will lead to a sale, and as a creative professional, you need to master the art of getting to know someone and play the long game. Some leads will take multiple interactions before officially becoming your client.3) Collaborate With OthersFor the longest time in my business, I was a “one-man army.” I learned how to do everything from copywriting to website design and even brand strategy; however, this creates a considerable dilemma. I am limited by my time, and if I genuinely want to get clients who have larger budgets, then I will have to collaborate with others to do so. Going to the meet up allowed me to meet other creative professionals, but there is a hidden bonus here. The Futur has a certain standard of creative professional they are teaching. Most people are not only good at what they do, but they have the business acumen to tie their work to a result. I can’t tell you the benefit of working with someone that already knows brand strategy, and I don’t have to attempt to teach it to them; this alone is a great value. My dilemma of looking for other creatives to land larger budget projects may be solved. 4) Try Something NewDuring one of our after-hour sessions, someone asked a question, “Should I pay $2,500 to join an elite business group of female CEOs?” The group is full of their target audience, but they were not sure if paying this amount would ensure they get clients. Chris Do posed a simple question, is what you’re doing working? The simplicity of the question made the room go silent, but it was a question that caused everyone to think. Sure, $2,500 may be quite a bit of money, but if it yields at least one client, then return on investment could be tenfold. If you are trying something in your business and you’ve been doing the same thing over with mediocre results, it may be time to switch things up and try something new. Going to the Futur Pro Group meetup in LA was something new for me, and it inspired me to take more risks (calculated risks) in my own business going forward. 5) Learn To ListenDuring another one of our after-hours Q&A sessions, one of the pro group members had a question. Many people around the room were anxious to answer this question, but Chris Do stressed that the more important thing was to ask the right questions and listen to the person rather than jump to give a solution. Diagnosis is more important than presenting a solution. Chris even shared that he has won clients over by being the agency that took the time to listen the most. Clients can feel when someone cares about them or whether you are simply after their money.These are my 5 takeaways, of course, there are many more things I could share from the weekend, but I’m a firm believer in putting what you know into practice before trying to learn something else. These 5 items are not unique to my experience, and if you’re able to put them into practice, I’m sure some good will come out of it.

I had the rare opportunity to spend the weekend with the team at the Futur in Los Angeles with creative professionals from all over the world.

In this episode of traffic talk we look to answer a question about how to answer clients when they say your quote is too high.For more context here is the original question:Recently send out a quote to a prospective client and they said my quote was on the high side? How do I approach this nicely without giving too much discount?Freelancers out there, how do you price your services? I’m a digital marketer.Resources mentioned in this episode:https://nathanallotey.com/resources/10-must-ask-questions-guide/https://nathanallotey.com/tv/064-productized-consulting-with-jane-portman/https://nathanallotey.com/resources/the-price-is-wrong-lecture/

In this episode of traffic talk, we look to answer a question about how to answer clients when they say your quote is too high.

As we enter the holiday season and many people get into goal setting mode, I want to draw your attention to the fact that it is okay to take a moment, reflect not he year and be thankful for what you have thus far. Don’t get so caught up in what YOU WANT that you forget what YOU HAVE.Gratitude and thankfulness make you value your interactions with others and make you overall more appreciative.This video is a remake or update to similar video that I created 4 years ago: https://youtu.be/DCidoxluWKU(It sounds so crazy to say 4 years ago. Wow the fact that I have been creating content for 4 years is amazing.)Happy Holidays! 

As we enter the holiday season and many people get into goal setting mode, I want to draw your attention to the fact that it is okay to take a moment, reflect not he year and be thankful for what you have thus far.

A rookie freelancer has landed their first client and they are debating on whether or not they should let their client know they are the first client they ever had.For context:Should I Let them know they're my first client?An opportunity to freelance recently fell in my lap and I'm not sure what to discuss with my first client. I've read the sidebar when it comes to pricing and scope (still working on it), but I don't want to ask for too much $$$ and underperform and vice versa. I also have to make a contract and invoice for the client and I don't want to back myself into a corner I can't get out of.When you dealt with your first client, did you let them know upfront that they were your first client and there may be hiccups along the way? Or did you make sure as many issues as possible were wrinkled out before looking for clients?

A rookie freelancer has landed their first client and they are debating on whether or not they should let their client know they are the first client they ever had.

If you're looking to positioning yourself as an expert there are two core elements that serve as necessities to positioning: pricing and perception. Both must be used in order for any brand to be positioned for high-value clients.

If you're looking to positioning yourself as an expert there are two core elements that serve as necessities to positioning: pricing and perception. Both must be used in order for any brand to be positioned for high-value clients.

A videographer agreed to create a video for a client. After viewing the first draft the client wanted to completely start over even though the client signed off on the storyboard. Rather than start from scratch the freelancer refunded the client and wants to know how to prevent this in the future.QuestionGiving a client a refund, did I do something wrong?Context:I charged a client $1500 for a full day of shooting (4k) and editing, in addition to 3-4 hours of marketing work. He gave me a 50% deposit ($750) before I started any work. When I sent him the rough cut, he wasn't happy and was expecting something else. Something more "grand" as he put it for the amount of money he's spending.He even went on to send me another video (which was a completely diff style) he made for only $200, which I thought was a bad move, but whatever. How can I clear up this kind of misunderstand next time? I gave him a storyboard, he's seen some of my work, I explained to him what it would be like, but then I have to deal with this.

A videographer agreed to create a video for a client. After viewing the first draft the client wanted to completely start over even though the client signed off on the storyboard.

Recently the chicken sandwich challenge was a craze that hit social media and the battle between Chick-Fil-A and Popeyes raged on. Looking at this example we see a strong example of marketing versus branding.

Recently the chicken sandwich challenge was a craze that hit social media and the battle between Chick-Fil-A and Popeyes raged on. Looking at this example we see a strong example of marketing versus branding.

A freelancer lost a client due to their lack of organization and trying to juggle too many clients at once. They ask about some ways they can improve their organization so this doesn't happen in the future. Project Management Tools: Basecamp: https://basecamp.com/ Asana: https://asana.com/ Trello: https://trello.com/ *All three tools listed above have a free tier available.

A freelancer lost a client due to their lack of organization and trying to juggle too many clients at once. They ask about some ways they can improve their organization so this doesn't happen in the future.

There is an age-old debate on which is more important marketing or branding. Those which a marketing background tend to have a bias toward marketing versus designers who tend to have a bias toward branding. The truth is everything comes down to how you define marketing and how you define branding. These two are not in competition with one another but are compliments. There is no way you can implement marketing without branding, and a brand can only grow if it utilizes marketing in the right way. So what does this mean? Marketing is the tactics and strategy used to gain people's attention, while branding is about creating consistent experiences to build trust in your customer's/client's mind. Once you are clear on the definition of both marketing and branding than how each impacts your business becomes all the more clear. Donald Miller on branding - https://youtu.be/oxvlGfw85cM Chris Do, Melinda Livsey and Fabian Geyrhalter discuss branding on TheFutur: - https://youtu.be/yK7Rk7Oe588

There is an age-old debate on which is more important marketing or branding. Those which a marketing background tend to have a bias toward marketing versus designers who tend to have a bias toward branding.

How can you find out the unique audience and skill you can offer clients? Some people call this a niche. Once you combine your hobbies with your past education and an industry-specific problem you will have a unique value you can offer clients.

How can you find out the unique audience and skill you can offer clients? Some people call this a niche. Once you combine your hobbies with your past education and an industry-specific problem you will have a unique value you can offer clients.

Some more context: "I have been speaking with a potential client who is having issues with their website. Their current developer costs a lot of money and when they implement updates functionality of different aspects of the site break. I gave them some bullet points of what’s wrong with the site. I was emailed by someone in upper management asking for a list of things wrong with the site for them to give to their developers to fix. Have you had this happen and how should I respond? I’m not in the business to teach another developer everything they need to do to fix their client’s website."

A developer has been able to identify multiple errors which are slowing down a website. They pointed out a few now someone in upper management wants him to find and list all errors and pass the list to the internal team. Should he do it or pitch the idea of just fixing the problems himself?

I was watching a video on YouTube and the person in the video was an animator. They were discussing how they and others with similar channels review animation, movies, comics and sometimes illustrate and animate popular characters. I live in a state of constant anxiety, I could wake up one day and the channel I worked so hard to build has been demonetized. This is our livelihood and how we eat... Here’s the thing: The Platform has the Power You may have built up your channel and provided entertainment but YouTube created the platform, purchased the servers, keep the app updated. Since that is the case. The Platform has the Power So do you have a business? Are you a product on another person’s platform? Ask yourself are you replaceable or a substitutionary product? Are you easily replaceable? Here’s an example. If YouTube were to go away today, would you still have a business? If the answer is no, it’s time to look at your business because right now you are at the mercy of YouTube. It is time to start rethinking how you have set up your business. This is why I created the video: https://www.youtube.com/watch?v=pvxqzbEX8uQ https://nathanallotey.com/tv/063-the-product-spectrum-for-freelancers/ The core of any business is the exchange of value. What do you have to offer that is of value? I strictly think of YouTube as an audience or a place where people gather to watch videos. Some may become my client or customers and some may just watch a video or move on but relying on this as the sole income source is too risky since YouTube can do WHATEVER THEY WANT and many times in the case of YouTube, they do whatever they want and tell you later. Social media is an acquisition channel YouTube, Twitter, Facebook, Instagram these are all places people go to for news and entertainment and businesses purchase ads on these platforms. The primary goal of these platforms is entertainment and they stay open by advertising and the platform in a sense will shift to whatever advertisers want. YouTube used to have ads that were skippable, now they have ads you cannot skip and sometimes show 2 ads in a row back to back. One way YouTube has changed is I’ve noticed views on my channel are down because there’s an emphasis on promoting videos with ads so youtube can make money. You have to find another way to start diversifying how you make income so you are not solely dependent on one outlet. Job security is another thing, we have to ask the same thing of our day jobs. If you were to lose your job today what would you do?

If YouTube were to go away today, would you still have a business? If the answer is no, it’s time to look at your business because right now you are at the mercy of YouTube.

Episode Notes: https://freelancejumpstart.tv/78 In this episode a designer suggested that his friend meet up with him and they strategize how to increase their online presence and create strategy so they can compete online with their competitors. After a verbal agreement the friend took the advice and strategy but then hired another designer who was cheaper. Who's in the right? Productized Consulting: https://nathanallotey.com/tv/064-productized-consulting-with-jane-portman/ Looking to level up in your freelance business? You may need Creative Coaching: http://nathanallotey.com/coaching Like the content? Donate to the Cause: http://nathanallotey.com/donate

What happens when a friend listens to your ideas and strategies to help them with a website, verbally agrees to move forward with you but then hires a cheaper designer to implement your ideas?