Podcasts about brand values

Sharing yourself on your podcast is the way to build relationships with your audience. However, you need to be careful what you share. SHARE YOURSELF AUTHENTICALLY We have group calls twice a month inside the Podcast Profits Accelerator. This is where a group of podcasters are growing the audience and business. You can see details at www.PodcastTalentCoach.com/accelerator. On a call the other night, one of the members asked what they should share and how much. What you share on your podcast needs to be strategic. It should reinforce your brand. What you share should build relationships. DESI SAW US AS FRIENDS When I was on the radio, it was my goal to get my listeners to see me as their friend. They would take me with them everywhere they went by listening to me on the radio. I was on the local Top 40 radio station and had a girl who would call me often. She had a severe developmental disability. It affected her speech which made her difficult to understand. When I couldn't understand what she was saying, it would make it ridiculous to make her laugh. She may be asking it I could play 'Nsync. I would say, "Did I lick the kitchen sink?" Desi would laugh and laugh that I couldn't get it right. We would break it down by word until I finally got it. Some days were better than others. She was in a wheelchair. Her assistant at the home where she lived would sometimes bring Desi to see me at remote broadcasts when she was up to it. I would give Desi some of the t-shirts and prizes we were giving away and have a little fun. SHE FOLLOWED ME I then moved to the country station in town. Desi moved with me and would continue to call. However, her call were becoming less frequent. Her health was starting to decline. We still talked and laughed. She had new songs to request, and I still got it wrong. Then one day Desi's assistant called to tell me Desi was moving to a new facility and wanted me to know. She gave me Desi's new address so I could write her which I did. Just a quick note to tell her I hoped she was doing well. That was the last time I heard from Desi. Her calls stopped after that. I just hope I added a little smile to her day every once in awhile. That's what can happen when you share yourself with your listener. DON'T SHARE TOO MUCH On the other hand, it can be dangerous when you share too much. Don't share you address or the school of your small children. You don't want to share when you are going on vacation and won't be home. Avoid sharing anything that could make you vulnerable. Most people in the world are nice. They have no ill will against you. However, some are crazy and evil. There are people who may not like what you say or think you are better friends than you really are. You don't want to live in fear. But you also don't want to leave yourself exposed. I DIDN'T MEAN TO SHARE MY BABY It happened to me when we were having our first child. I was working at the Top 40 station at the time. My wife and I were expecting our first baby. She went into the hospital on a Friday morning to deliver our little girl. This wasn't something I share much about on the radio. I did mention a few times we were expecting. That Friday I wasn't on the air. Our little girl came into the world with little complication. She was beautiful. Saturday morning we woke up and were discussion our departure from the hospital. My wife was still in bed with our daughter. We were waiting for the doctor to come by the room. Around lunch, a visitor appeared at the door. It was a high school girl who listened to the station and called often. She had brought a gift for the baby. It was quite awkward. We chatted politely for a few minutes. Then I stood up to thank her for coming and politely escorted her back to the elevator. Trouble was averted. But it was a little crazy that she even knew where we were. 2 LADIES TALKING SEX It can happen to you if you are diligent about what you share. Sometimes that includes protecting your identity depending on your content. One year a Podcast Movement, Dave Jackson from the School of Podcasting and I were standing in the lobby of the hotel deciding which panel to attend next. That's when two twenty-something ladies approached us. They had recognized us and had questions about their podcast. The two proceeded to tell us they hosted a very popular podcast about sex. They both used different names on the podcast. Aliases. The podcast was becoming very popular. Their brand was growing. Now these young ladies wanted to know if they should start using their real names to build their personal brands or continue using the aliases. Dave and I both suggested they continue to use the aliases. The content of their show could potentially attract the wrong people to be superfans. They surely didn't want a dangerous individual showing up unexpectedly that could do them harm. Use good judgement. SHARE YOUR BRAND So, what do you share and how much? Begin by writing your origin story. How did you develop your superpower? When did you discover you have the ability to do what you do? Write all of it. Then, find the pieces of that origin story that support your brand and your foundational principles. Demonstrate what you stand for and what you stand against. Drip pieces of your origin story into your content episode after episode. People will get to know you over time. And more importantly, get to know your brand. I share many of things I've encountered over my 35 years in radio and dozen years in podcasting. We talk about the people I've met and the challenges I've encountered. You know I love hockey and live in the Midwest. We talk about my passion about adding more relationships to the world, because I see my kids lacking powerful relationships due to technology. On the other hand, I'm not telling you my address or where my wife works. I didn't tell you I was spending a week in Colorado skiing in January before I went there. It's not that I don't trust you. I just don't need someone showing up at my hotel room or worse yet, showing up at my house while I'm not home.  Use common sense about what you share. Share your beliefs and values. Share stories that support those beliefs. Don't share personal information that could put you in danger. Share to build the brand and attract your ideal clients.   If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Richard Fisher, part of Holland & Barrett's design team, joins Alex from The Retail Podcast to explore a new era of store design. They discuss how to infuse “showbiz and punk” energy into store layouts, the crucial role of community spaces, and what it takes to make every visit memorable. Richard reveals why Cardiff's upcoming massive refit could reshape wellness retail, and how global customers—from Benelux to the Middle East—embrace Holland & Barrett's evolving brand values.Step inside Holland & Barrett's vision for wellness retail with design expert Richard Fisher. He and Alex uncover the mindset behind modern store refits, from repurposing existing fixtures to injecting disruptive touches that capture attention. Richard shares how creating trust influences every design choice, including open layouts and clear sightlines that guide customers to the right product and the right advice. He explains why large footprints, like their new Cardiff location, open the door to deeper community engagement and immersive experiences, and how design must stay inclusive—no matter who walks through the door.Listen as they reflect on the future of high streets, emphasizing the need for in-store experiences that build real connections. Discover why simplicity, transparency, and brand authenticity matter more than ever. Whether you're in search of a quick vitamin fix or a place to learn about better sleep habits, Holland & Barrett aims to meet you where you are. This conversation offers retailers and brand builders fresh insights into scaling design concepts and energizing spaces that keep customers coming back.Timestamps00:00 – Capturing Customer Attention00:23 – Introducing Richard Fisher and Holland & Barrett's Global Reach00:45 – The Essence of Retail Design and Creating a Premium Atmosphere01:36 – Merging Showbiz and Practicality in Store Layout02:15 – Designing a Two-Speed Experience for Shoppers03:10 – The Check-Out Flow and Final Impressions03:33 – Why Trust and Authenticity Guide All Design Choices04:46 – Scaling Refits and Preserving Key Fixtures06:26 – Inclusive Design in the Sports Nutrition Section07:55 – Spotlight on the Cardiff Wilko Conversion08:40 – Building Community Through Wellness, Coaching, and Advice10:02 – Elevating the In-Store Experience with Bold Color Palettes11:26 – Tying Store Design to Brand Values in Global Markets13:04 – Retail's Future: Giving People a Reason to Show Up14:17 – Emphasizing Community Spaces for New Generations15:05 – Richard's Final Thoughts on Wellness and Inviting Customers In • Holland & Barrett • Retail design • Wellness retail • Store refit • Community-focused retail • Customer experience • Store layout • Cardiff flagship • High street revival • Global retail innovation • Health and wellness trendsGuest BioRichard Fisher is part of the design leadership at Holland & Barrett, where he steers store refits, layout strategies, and brand experiences in the UK and beyond. He focuses on making spaces both practical and appealing—delivering on the promise of trust that underpins Holland & Barrett's heritage in health and wellness.HostAlex is the voice behind The Retail Podcast. Known for spotlighting global retail shifts, he interviews innovators who are redefining how we shop and connect with brands.Enjoy the conversation and glimpse the future of wellness retail, one inclusive space at a time. If you find this episode valuable, please rate and share it so others can learn from Richard's vision.

In this episode of Elite Expert Insider, host Jenn Foster welcomes Zach Colman, the founder of Gym Mark, to discuss the powerful connection between personal and brand values. Zach shares his fascinating journey into the world of branding, from his creative beginnings in college to his career experiences with the Phoenix Suns and Pearson Education. Learn More: https://gymmark.com/  

Hello! And thank you SO much for joining me for today's episode! We're diving deep into the powerful connection between your brand values and your brand visuals. We'll explore how to effectively reflect your core values through colour palettes, fonts, imagery, and design style, making it easier to attract the right audience and enhance engagement. Whether you're ready for a brand refresh or looking to add more impact to your visuals, this episode is packed with actionable tips and quick fixes to elevate your brand to fearless new heights.x MorganConnect with me:Follow The Fearless Designer on Instagram@the.fearless.designerHead to The Fearless Designer Website for more infowww.thefearlessdesigner.com.au

In this engaging conversation, Laura shares her journey from aspiring journalist to successful photographer and brand strategist.  She discusses the importance of storytelling, authenticity, and community in branding, as well as the challenges of navigating social media and burnout.  Laura emphasizes the need for personal values in branding and the significance of maintaining a human connection in an increasingly automated world.  The discussion also touches on the joy of creative pursuits and the role of imagination in building a unique brand experience.   Takeaways Laura transitioned from journalism to photography after corporate layoffs. She emphasizes the importance of brand strategy in creating impactful messages. Social media can be both a useful tool and a source of burnout. Storytelling is a fundamental aspect of human connection and branding. Brand building is akin to world building, allowing for creativity and uniqueness. Authenticity is crucial in branding; imitation does not lead to success. Community can be small and still meaningful; it doesn't have to be large. Privacy is important for business owners; not everything needs to be public. Imagination is a powerful tool in the creative process. Finding joy in creative pursuits is essential for fulfillment.    Chapters 00:00 Introduction to Laura's Journey 05:04 From Journalism to Photography: A Career Shift 07:52 The Power of Spite: Building Gooseberry Studios 10:36 Brand Strategy: Merging Storytelling and Visuals 13:18 Navigating Social Media: The Double-Edged Sword 16:11 The Art of Storytelling in Brand Building 18:53 Finding Your Unique Brand Voice 21:32 Desires vs. Shoulds: The Entrepreneurial Dilemma 24:19 Crafting a Memorable Brand Experience 32:46 The Impact of a Smaller Audience 34:34 Building a Unique Brand Ecosystem 36:24 The Creative Process of Brand Strategy 39:03 Clarifying Brand Identity and Boundaries 41:42 The Importance of Privacy in Personal Branding 45:01 Navigating Personal Values vs. Brand Values 47:00 Attracting the Right Audience 50:26 Reconnecting with Humanity in Branding 56:12 The Role of Automation and AI in Business 59:37 Finding Inspiration in Offline Activities 01:01:23 The Art of Conversation and Connection 01:04:47 Rediscovering Joy Through Reading and Hobbies 01:08:31 Personal Inspirations and Community Connections 01:10:08 Advice for Navigating Uncertainty 01:11:27 Embracing Imagination and Creativity   Stay Wild. Collective Creator Academy:  https://join.the-wild-collective.com/rebel-tribe-facilitator1709663546309 Follow Laura L. Benn on Instagram: https://www.instagram.com/gooseberrystudios/ Check out Gooseberry Studios:  https://lauralbenn.com/ Connect with Dr. Michelle on INSTAGRAM This episode is brought to you by: www.the-wild-collective.com Ready to reclaim your Wild? JOIN THE WAITLIST Learn more about The Poppy Clinic: www.poppyclinic.com Is Naturopathic Medicine for you: LEARN MORE HERE Take our HORMONE QUIZ Are you a clinician looking for more impact? START HERE  

Brand Strategy is different that Brand Marketing, and it's also different than Branding… so what is it? In this episode, Amanda Grover tells us!  Amanda helps entrepreneurs connect with their authentic selves to build brands that are sustainable and aligned with their core values.  Amanda Grover, Founder of Storytellers Grove, is a yoga teacher and brand strategist who helps purpose-driven entrepreneurs and creatives clarify their message and build brand strategies that convert by aligning their values with authentic storytelling. For more established entrepreneurs, she transforms their expertise into memorable soundbites and boosts their brand awareness through organic strategies, so they never have to guess where their next lead is coming from.  Whether you're just starting out or looking to refine your brand strategy, Amanda's tips and experiences will inspire you to build a brand that feels true to who you are. In this episode: Defining your brand values and using them to guide business decisions Understanding the stages of client awareness to tailor your messaging How to position yourself as a guide to attract ideal clients The importance of taking time off social media to reconnect with your creative voice Combining brand strategy with nervous system regulation to stay grounded in business Action Steps for the week: Journal about your values – Write down what you stand for and what's non-negotiable in your life and business. Define your client's stages of awareness – Map out how your messaging speaks to clients at different stages, from problem-unaware to most-aware. Start your day with movement or a body scan – Set the tone for your day with a short run, yoga session, or mindfulness practice. Connect with Amanda: Website: https://storytellersgrove.com/services/ Instagram: https://www.instagram.com/storytellersgrove/ Podcast:  https://storytellersgrove.com/podcasts/ Connect with me, Hayleigh Hayhurst: Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠ Website: https://www.espressopodcastproduction.com/ YouTube: https://www.youtube.com/@EspressoPodcastProduction Instagram: https://www.instagram.com/espressopodcastproduction/ TikTok: https://www.tiktok.com/@espressopodproduction Music: John Kiernan. www.johnkiernanmusic.com Produced by Espresso Podcast Production: https://www.espressopodcastproduction.com/ Join the Conversation: What did you think of this episode? Share your thoughts and key takeaways with me on social media using the hashtag #EmployeeToBoss. If you enjoyed this episode, please leave a review and share it with your network.

We've heard “doing good” can be good for business. But Chad Hickey, CEO of Givsly, is helping brands do more than “good,” but to align their values with consumers to drive growth and meaningful impact. And in just six years his company has directed over $2 million to nearly 500 nonprofits and likely made 8 out of 10 consumers happier! On this last 2024 episode of Insider Interviews, I couldn't think of a better way to give back to YOU, my valued readers, listeners and watchers, than to have Chad share how Givsly helps companies weave their corporate values into traditional business activities—like events, marketing, and advertising -- and thrive. Because, he emphasizes, “8 out of 10 consumers say, 'I will buy from a brand based on if they support me or shares the same values as me'.  ...If brands aren't paying attention to that, they're losing out on business.” I'm one of the 8: I met Chad during a 212NYC holiday party that added a Givsly style “giving back” layer — assembling comfort bags earmarked for the formerly incarcerated. It made my evening — and upped my appreciation for the organization, so I begged Chad to tell me more. So, listen to all his actionable insights, but here's the topline: Rethinking Events: Making Connections With Meaning We've all done the industry happy hours with similar players and same conversations but Givsly will incorporate some way of giving back. “We can merge the traditional world of dinners and concerts with what I think is a more advanced way of speaking to people based on who they are as a person and what they value as a human being, connecting in a deeper way as humans and not just businesspeople." Marketing With Impact: Why Swag Is Out The antidote to of a cabinet full of branded water bottles? Givsly's “Season Without Swag” initiative, which allows brands to offer donations aligned with a client's favorite causes. As Chad put it: “It's not just better for the planet —it's a better way to use those dollars more efficiently, build relationships, and move people through the marketing funnel faster.”  Advertising That Performs—With Values What about ads? Givsly brings values into advertising with interactive campaigns that let consumers engage while triggering donations to nonprofits. For example, a consumer might scan a QR code on a CTV ad and choose between two charities to support, providing valuable insights for brands. And there are many things to support. A la my previous episode in Season 1 with Sustainable Brands founder, KoAnn, who eschews "CSR" and speaks instead about "business opportunity" when tapping into values, Chad saya: "We don't say 'purpose' and 'cause marketing' and all of those things. It's because it's too narrow. It's bigger than that. Values are something that is in everything that a brands does.   Chad emphasized the effectiveness of this approach: "We firmly believe that we are on the tipping point of the phase of Values Media...and brands having to have value solutions that help them speak to that consumer based on not only what they want to buy, but what they care about is who they are." Beyond Politics: Values That Resonate With Everyone Not every value-based campaign has to be political, or polarizing, Chad reminded me. “Whether it's sustainability or supporting cancer research, we help brands showcase what they care about in ways that connect to their customers—and their business goals”​ The key, he says, is focusing on authenticity. “Values are embedded in everything brands do. It's not about February is Black History Month or a one-time initiative—it's about integrating these values year-round.”​ May your upcoming year be filled with value, health, and a meeting of the minds. Coming in January? Conversations with Spectrum Reach, Lou Paskalis and more! Key Moments: 02:50 - Transforming Events Into Value-Driven Experiences 06:10 - Replacing Swag With Sustainability

#143 Abigail Carlson is a senior marketing communications leader with deep experience in the manufacturing space. Her passion includes strategic planning and employee engagement.    In this episode, we talk about the overall manufacturing environment, how she forges better relationships between sales and marketing, the real power for organizations to stay authentic and to their core values, and a whole bunch more.    You can connect with Abigail Connect here: https://www.linkedin.com/in/abigailcarlson/ Connect with Pat at: pmcgovern@ascedia.com    If you like this pod, please take a minute and leave a review.  Your reviews are the green energy that powers this supertanker!    Thanks, for doing it – you're the best!  

In this episode, I sit down with branding legend David Brier for a conversation packed with insights that will transform the way you think about your brand. We dive into the art of differentiation, why it's better to be different than “better,” and how brands can move from just being famous to leaving a lasting legacy. David shares how brands can create transformation, build meaningful customer relationships, and avoid the all-too-common traps that keep businesses stuck in mediocrity. This is your roadmap to breaking free of boredom, standing out, and building a brand that truly matters.Here's what we're going to dive into…How to stand out by focusing on transformation, not just transactions.Why you don't have to settle for “better”—be unapologetically different.Why you could think beyond trends—timeless values create lasting brands.Why retention beats acquisition—focus on serving your existing customers.Ways to ditch industry clichés—stand out by challenging the status quo.Want more of David's branding brilliance? Follow him on Instagram, check out his books Brand Intervention and Rich Brand Poor Brand on Amazon, and explore his work at risingabovethenoise.com. Let's elevate your brand to new heights!–We weren't meant to do this alone… Whether it be business, relationships, or life. This is why this is an invitation for you…to join us inside the Relationships Beat Algorithms Alliance!!!Click here for a summary of the Alliance because if you're coming here into the show notes, there's a good chance you already know! ;)—We've made it easy to see George's top 10 book recommendations! Click here to find George's top 10 recommended books for mindset, customer journey, and relationships. —Questions or comments about the episode? I'd love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms. —Links not showing? Hop on over to our podcast blog, mindofgeorge.com/podcast for all the links from the show notes.—What do we talk about in this episode?00:13 The Essence of Branding01:01 Meet the Branding Expert01:11 Passion vs. Differentiation01:38 Types of Businesses01:56 The Fluidity of Brands02:17 Defining Sales, Marketing, and Branding02:53 Welcome to the Show03:08 David's Branding Journey03:58 The Importance of Differentiation04:26 Understanding Your Audience11:14 The Art of Differentiation27:45 Rich Brand vs. Poor Brand36:56 Navigating Integration and Building Community37:09 Practitioner, Professional, and Genius Explained38:05 Apple's Genius Approach to Product Design39:28 Creating Value Beyond the Product41:13 The Importance of Rebranding41:37 Apple vs. Android: A Branding Case Study42:39 Evolving with Your Brand43:55 Fluidity in Branding44:37 Building Brands on Timeless Values48:05 The Power of Differentiation51:26 Common Branding Mistakes57:08 The Good Words and Bad Words Exercise

Isabel Mendez is the founder and design director at Antara Studio, an award-winning full-service design partner for purpose-driven brands. With a focus on brand, content, and design, Isabel and her team help companies create cohesive and emotionally resonant identities across all touchpoints.In this episode of DTC POD, Blaine and Isabel discuss:The three necessary phases for creating a brand identityWhat makes a good brand story and how brands can effectively communicate itHow brands can adapt to trends while remaining true to who they areInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. DTC Brand Design Trends2. Stages of Brand Identity Building3. Characteristics of a Good Brand Story4. Consistency in Branding5. Branding as a Holistic ProcessTimestamps00:00 Starting the design studio Antara03:39 From freelancing to building a team05:10 The basics of building a great brand07:45 Branding as graphic communication10:21 Owning assets vs having a brand12:26 Phases of brand identity construction16:21 What makes a good brand story21:09 Brand case study: Star Fades International25:15 Establishing a design story for brands26:55 Brand application and consistency29:48 Design trends and timelessness33:33 What's next for AntaraShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Isabel Mendez - Founder and Design Director of Antara StudioBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

In this episode, we're tackling the big question: how do your personal and brand values shape your voice? I'm exploring how aligning these values not only defines your authenticity but also strengthens the way you communicate. From reflecting on your deepest drivers to creating clarity in your message, we'll unpack how values become the foundation of trust and connection in both life and business.We'll also dig into the relationship between beliefs and values—how they sometimes clash and what that means for your professional growth.Whether you're refining your brand or aiming to bring more purpose to your message, this episode will leave you with ways to connect with your audience in a truly authentic way.Here are the highlights:(3:44) Identifying Personal Values (4:01) Defining Brand Values (4:46) Beliefs vs. Values (6:18) Aligning Personal and Brand Values (8:48) Building a Unique Voice (10:46) Adapting Speaking StrategiesWeekly Top Tips To find out more, contact Anne hereBook a Discovery Call hereAnd reach out on Social Media:LinkedInFacebookInstagram

Looking back at a year that didn't go quite as planned? In this episode, we explore why those business 'setbacks' often hold our most valuable insights. Discover how unexpected turns and challenging moments aren't signs of failure, but powerful indicators of your natural path to success. Key Moments [02:13] The myth of the perfect business path and why it holds us back [06:24] Two common scenarios we label as failures (but shouldn't) [12:45] How clarity often emerges from our most challenging moments [18:32] The fascinating pattern in successful business pivots [23:15] Introduction to the "This Is What Works" audit tool [28:40] How to use perceived setbacks to strengthen your natural approach Resources Mentioned Connect with me on Instagram Read the full journal post  Notable Quotes "Those unexpected turns and challenging moments aren't signs that you're doing something wrong - they're often showing you exactly what you need to know about building a business that truly works for you." "When we're working in alignment with our natural strengths, everything flows more easily. We spend less time forcing ourselves to follow prescribed paths and more time creating genuine value in ways that feel natural to us." Share Your Insights I'd love to hear what resonated with you from this episode. What unexpected turns in your business have led to greater clarity? Share your thoughts with me on Instagram, either in comments or head into my DMs - I try to read and reply to every message.   Note: This episode discusses my personal experiences and insights from working with creative business owners. Individual results may vary, and all business decisions should be made based on your unique situation. Never Miss an Episode Subscribe to my weekly newsletter for behind-the-scenes insights, exclusive resources, and first access to new offerings.  

  In this episode, I reflect on an inspiring experience in Nashville with thirty female entrepreneurs, which reminded me of something simple but transformative: true business success often comes when we lean into our own strengths and instincts. If you've ever felt overwhelmed by standard business advice or pressured to follow paths that don't feel right, this episode is all about finding a way to grow that's aligned with who you truly are. What You'll Learn in This Episode: The Power of Trusting Your Instincts – I'll share insights on why your unique strengths can be your greatest asset in business and how leaning into them can create real, lasting success. Embracing Simplicity in Business – Discover how stripping back to what feels natural and practical can transform your approach, making business feel clearer and more fulfilling. Letting Go of ‘Shoulds' – Why conventional strategies often don't suit everyone, and how to let go of rigid “shoulds” to embrace a more authentic, enjoyable way of building your business. Clarity and Confidence from Within – Learn how to make decisions based on what aligns with you, helping you feel more confident, energised, and connected to your work. Episode Highlights: How genuine success unfolds when you trust your natural strengths and align your business with what truly works for you. Real-life examples of how simple, instinctive choices led to big results. Why forcing yourself to follow typical strategies can leave you feeling drained—and how to avoid it. A gentle reminder that you already have everything you need to create success in a way that feels right to you. Join the Conversation: Do you have any questions or thoughts after listening to this episode? Head to our WEBSITE or straight to THIS PAGE to ask your question. I'd love to hear your experiences and keep the conversation going about how we can each create success that feels aligned and fulfilling.  

Forget the Branding BS and start embracing what truly sets you apart. In this episode of The Angry Designer Podcast, we're diving deep into the world of branding and personal authenticity with none other than Anneli Hansson. Known for her no-nonsense approach, Anneli sheds light on how brands and designers alike can cut through the corporate jargon and connect on a human level.Anneli takes us behind the scenes of her journey—from a small island in Sweden to working with billion-dollar brands—and unpacks why most branding advice out there is missing the mark. Together, we tear down the myths that keep designers stuck in the order-taker role and discuss how to shift from being a task-doer to a problem-seeker, helping you build a brand that actually connects.By the end of this episode, you'll discover:How to create authentic branding without getting lost in corporate BSThe real difference between branding and marketing—and why it mattersProven strategies to take control and start solving real problems for clientsPrepare for an eye-opening conversation that will challenge everything you thought you knew about branding and give you the tools to take your design career to the next level.Stay Angry our Friends –––––––––––Want to see more? See uncut episodes on our YouTube channel at youtube.com/theangrydesigner Read our blog posts on our website TheAngryDesigner.comJoin in the conversation on our Instagram Instagram.com/TheAngryDesignerPodcast

Diving deep into one of the biggest challenges for small creative businesses: This episode looks at how to prioritise your marketing efforts when resources are limited. With so many marketing options out there, it's easy to feel overwhelmed—but don't worry, we're breaking it down into practical, high-impact strategies that won't stretch you too thin. Whether you're a solopreneur or working with a small team, this episode is packed with tips you can implement today. What You'll Learn in This Episode: How to Focus Your Marketing Efforts – When time and resources are limited, it's crucial to focus on the strategies that will have the biggest impact. I'll share how to define your core audience, refine your messaging, and make sure your marketing is working for you. Relationship-Driven Marketing – Why word-of-mouth, networking, and building client relationships should be at the heart of your strategy. I'll explain how to use these relationship-building tactics to grow your business without relying on a huge budget or paid ads. Optimising Your Website – Your website is your digital storefront. We'll cover the essentials every small service-based business should have on their website to convert visitors into paying clients. Digital Marketing Essentials – From social media to SEO, we'll go over what really matters when building your online presence, including tips on improving your local SEO and creating high-impact content that speaks directly to your target audience. The Power of Content Marketing – Learn how to showcase your expertise through content marketing, build authority in your industry, and connect with potential clients in meaningful ways. Paid Advertising – Discover when it's time to consider paid advertising and how to make the most out of platforms like Facebook, Instagram, and Google Ads without breaking the bank. Episode Highlights: How to craft a clear value proposition that makes your business stand out. Why building authentic client relationships is one of the most effective marketing strategies for small businesses. The key elements your website needs to attract and convert clients. Understanding the importance of consistency in your messaging across all platforms. Practical advice on how to use testimonials and reviews to build trust with your audience. How to get started with local SEO and why it's a game-changer for service-based businesses. Resources Mentioned: Episode 028: How to Gather and Use Testimonials Episode 055: SEO Strategies for Small Businesses Episode 057: Collaborating for Business Growth Join the Conversation: Have any questions after listening to this episode? Head to our WEBSITE or straight to THIS PAGE to ask your question, and I'll make sure to include them in future episodes or newsletters. I'd love to hear from you! Let's keep the conversation going and help you take your business to the next level.  

In this episode, we dive into a challenge that both service-based and product-based business owners often face: finding the balance between offering exceptional service and protecting yourself from being taken advantage of. If you've ever struggled to know whether you're truly going above and beyond or simply doing too much, this episode will give you the answers. We explore the delicate line between delivering great value and maintaining boundaries that ensure your business remains sustainable. You'll gain practical strategies for setting clear boundaries, confidently communicating your worth, and handling clients who overstep. What You'll Learn in This Episode: Going Above and Beyond vs. Being Taken Advantage Of We define what it truly means to go above and beyond for your clients, and how to recognize when you're being taken advantage of. Learn the signs that it's time to assert your boundaries. Setting Clear Expectations from the Start Discover how clear communication, contracts, and outlining scope, timelines, and deliverables upfront can prevent misunderstandings and scope creep. The Importance of Knowing and Owning Your Value Many business owners, especially creatives, tend to over-deliver or undercharge. Learn how to maintain confidence in your value and set pricing that reflects the true worth of your work. When to Push Back on Client Requests Learn how to professionally handle situations when a client asks for more than what was agreed upon. We'll guide you on how to have these important conversations without damaging the relationship. How to Offer Exceptional Service Without Burning Out Understand how to go above and beyond in a way that's sustainable. Learn to provide value without overextending yourself, keeping your clients happy without compromising your own well-being. Dealing with Difficult Clients Some clients don't respect boundaries, no matter how clear you are. We'll share strategies for managing challenging client relationships, and when it's perhaps time to consider letting them go. Key Takeaways: Offering exceptional service doesn't mean sacrificing your time, value, or business goals. Setting clear boundaries and communicating them from the start is essential for a sustainable business. Knowing your value gives you the confidence to set prices that reflect your worth and say no to clients who don't. Handling difficult clients with professionalism can protect your time, energy, and overall business health. Resources Mentioned: Free Guide: Fully Embrace Your Value – DOWNLOAD this free guide that helps you confidently communicate your worth and maintain strong boundaries in your business. Contact Us: Instagram: @philippacraddock Email: hello@philippacraddock.com  Ask a Question: Have a question? Ask HERE, and we might feature it in a future newsletter or podcast episode! Thank you so much for listening, and I hope you find this episode helpful in finding that balance between going above and beyond and protecting your time, energy, and business.  

Welcome to this episode, where we're diving into a challenge that so many creative business owners face—balancing content creation with CEO-level responsibilities. If you've ever felt stretched too thin by wearing all the hats in your business, this episode is for you. We'll explore how to manage the demands of content creation, which is essential for your marketing and brand visibility, while also focusing on those big-picture CEO tasks that drive your business forward. It's all about finding a balance that allows you to stay creative and strategic without burning out. What We Cover in This Episode: What Content Creation Really Is: Content creation goes beyond social media. From blog posts and newsletters to podcasts and PR, your content forms the backbone of your marketing strategy. We'll talk about how each touchpoint with your audience contributes to your brand and business growth. Balancing Content Creation and CEO Responsibilities: As a business owner, you're often managing multiple roles—content creator, marketer, CEO, and more. We'll explore how to find the right balance so that you can stay consistent with content creation while also making time for the strategic tasks that ensure long-term growth. Time Management and Prioritisation: With so much to do, prioritising your tasks is key. We'll discuss time-blocking, batching content, and delegation—practical tools to help you manage your workload without feeling overwhelmed. Embracing Systems and Automation: Systems and automation can free up your time and energy. We'll cover how to create a content system that works for your business, and explore automation tools for scheduling and streamlining your content creation. Shifting Your Mindset from Creativity to CEO: Switching between creative tasks and CEO-level responsibilities requires a shift in mindset. We'll discuss how to make this transition smoothly, so you can be both the visionary and the hands-on creative in your business. Key Takeaways: Content creation is essential for business growth, but it needs to be balanced with strategic CEO responsibilities. Time management techniques like batching, delegation, and automation can help streamline your workload. Shifting between creative and CEO roles requires a change in mindset, but both are crucial to the long-term success of your business. Building a sustainable content system allows you to stay consistent without burning out. Finding the balance between content creation and CEO tasks is key to building a successful, sustainable business. I hope this episode gives you practical tips and encouragement to manage both roles with confidence. Contact Us: Instagram: @philippacraddock Email: hello@philippacraddock.com

In this episode, Kortney Harmon is joined by Adrian Dominguez-CEO of ROLINC Staffing. We dive deep into how companies are adapting by building internal recruiting departments and implementing intentional marketing strategies to stay relevant. We'll explore why maintaining human connections amidst technological advances remains crucial and how practical networking and community involvement can drive business growth. Adrian also sheds light on the importance of balancing technology with personal engagement, the future of the staffing industry, and how European trends could shape U.S. regulatory landscapes. Tune in for an episode filled with actionable insights and forward-looking predictions to keep you ahead in the ever-changing staffing world.___________________Follow Adrian Dominguez on LinkedIn: https://www.linkedin.com/in/adriandomingueziii/Check out ROLINC Staffing hereFollow Crelate on LinkedIn: https://www.linkedin.com/company/crelate/Subscribe to our newsletter: https://www.crelate.com/blog/full-desk-experience

In this episode we are exploring a topic that every entrepreneur faces—setbacks and self-doubt, especially when scaling your business. While growth is exciting, it can also bring unexpected challenges that make you question if you're ready for the next step. I've absolutely been there, and I know those feelings well. In this episode, we'll explore why setbacks are a natural part of the growth process and how they can actually be a catalyst for positive change. We'll also discuss practical strategies to manage self-doubt and keep moving forward when things get tough. What We Cover in This Episode: Why Setbacks Are a Natural Part of Growth: Setbacks don't just mean something's gone wrong—they're an inevitable part of pushing your business beyond its comfort zone. We'll talk about why they shouldn't be viewed as failures but as markers of growth. Reframing Your Mindset Around Setbacks: We'll discuss how changing your perspective can transform setbacks into opportunities for learning and improvement. Instead of viewing them as roadblocks, think of them as stepping stones toward your next breakthrough. Practical Strategies to Manage Doubt During Growth: Scaling often brings feelings of uncertainty and comparison. I'll share tips on how to break your goals into smaller wins, seek the right support, and reflect on your progress to keep doubt from holding you back. How to Avoid Decisions That Take You in Circles: Learn how slowing down to reassess can help you avoid choices that cancel out your hard work. We'll explore why thoughtful, methodical decision-making is crucial for long-term success. Key Takeaways: Setbacks are part of the growth journey, signalling that you're expanding your limits. Changing your mindset can turn setbacks into valuable learning experiences. Managing doubt involves focusing on small wins, seeking support, and reflecting on progress. Slowing down to reassess helps ensure decisions align with your long-term vision. Setbacks and doubt don't need to be setbacks forever. They can be exactly what you need to pause, reassess, and come back stronger. I hope this episode encourages you to see them as a natural and necessary part of your growth journey. Contact Us: Instagram: @philippacraddock Email: hello@philippacraddock.com  

If you have a product based business, this week's episode might just be something you have dreamt about—getting your products into major retailers like Selfridges & Co., John Lewis, or Ocado. I've been there myself, and I know how it can feel like a big, distant goal. But today, I'm chatting with Nic Waller, a leading brand buyer who has worked with some of the biggest names in British retail and has helped countless brands, including mine. Nic has worked with brands across the board at Selfridges, John Lewis, M&S, Waitrose and Ocado. She's got a down-to-earth approach, and her advice is practical and easy to apply, no matter what stage your business is at. So, if you've ever wondered how to get your brand noticed by a big retailer, this episode is for you! What We Cover in This Episode: What Retailers Really Look For in Small Brands: It's not about how big your brand is or how many followers you have. Nic shares the key things that actually grab a buyer's attention—things like your story, your product's uniqueness, and how well you align with the retailer's values. How to Approach Retailers Without Feeling Intimidated: I know reaching out to a big retailer can feel scary, but Nic walks us through how to approach them with confidence. From getting your pitch and emails right to knowing when to reach out, she shares the steps to make it easier and less overwhelming. The Importance of Persistence: Landing a deal doesn't happen overnight, and Nic talks about why following up is so important. She also gives tips on how to stay in touch with buyers in a way that feels natural and not pushy. Why Your Size Doesn't Matter as Much as You Think: This is one of my favourite takeaways. Nic reassures us that you don't have to be a big name to get noticed by top retailers. If your product is great and you're clear about what makes you different, you've got a solid chance! Key Takeaways: Buyers are looking for authenticity, innovation, and a good fit with their customer base. Confidence in your pitch and preparation will go a long way when approaching retailers. Persistence is key—keep those relationships alive with consistent follow-ups. You don't need to be a massive brand to land a deal; it's about what you bring to the table. Stay Connected: Instagram: @philippacraddock Email: hello@philippacraddock.com  

This week on Modern Marketers, Walmart SVP and CMO William White joins Google's Joshua Spanier and Bethany Poole to talk about how he empowers his team to stay nimble, using customer insights as a competitive advantage and how the brand breaks through during the busiest time of the year: the holidays. William discusses how brand purpose and values act as a guide, getting to the crux of what's driving consumer behavior and staying a season or two ahead.

The Power of Collaboration in Creative Business Welcome to this week's episode, where we're diving into a topic that has been a true game-changer for me—collaboration. Working with others has not only opened doors to incredible opportunities but has also been key to growing my creative business in ways I couldn't have imagined. In this episode, I'm sharing personal stories from my own collaborations, along with practical tips on how you can make partnerships work for your business. What We Cover in This Episode: The Benefits of Collaboration: We explore why collaboration is so much more than just working together. It's about combining different strengths and perspectives to create something bigger than what you could achieve alone. I share stories from my own experience, including how teaming up with the V&A and Selfridges transformed my brand. Finding the Right Partners: Not every partnership is the right one. I'll explain how to identify collaborators who align with your values and vision, and how those are the partnerships that lead to the most impactful results. Managing Joint Projects: Collaborations can be tricky, so we're discussing how to keep communication clear, define roles, and handle any challenges along the way to ensure a smooth partnership. Leveraging Collaboration for Growth: Once a collaboration is complete, there's so much more you can do. I'll share tips on how to leverage successful partnerships for even more opportunities and long-term growth. Key Takeaways: Collaborating can open up new opportunities and bring fresh perspectives to your business. Finding partners who align with your values and vision is key to a successful collaboration. Clear communication and well-defined roles are crucial for managing joint projects. Successful collaborations can lead to future partnerships and continued growth. Collaboration has been a major driver in my business, and I hope this episode inspires you to explore how working with others can unlock new possibilities for your own journey. Contact Us: Instagram: @philippacraddock Email: hello@philippacraddock.com  Mentioned Resources: As  mentioned at the beginning of the episode, these episodes will help you answer the following questions: What are your core values and vision for your business? LISTEN TO EPISODE 044 What goals are you striving to achieve? LISTEN TO EPISODE 042 And who is your target audience? LISTEN TO EPISODE 033

Andrea Morris shares her journey of founding wellness brand B Yoga, now called b, halfmoon. After discovering yoga in Australia, she was inspired a few years later to create high-quality yoga mats that have become the standard in yoga communities worldwide. Andrea discusses setting clear company values and growing her brand over the past 10 years. She also shares her personal wellness routine and views on the future of the wellness industry.b, halfmoon website https://ca.bhalfmoon.com/b, halfmoon Instagram https://www.instagram.com/bhalfmoon_official/Show Notes:00:30 Andrea's Personal Journey and Discovery of Yoga03:45 The Birth of B Yoga11:02 The Evolution of B Yoga and its Impact on the Yoga Community17:03 The Importance of Brand Values and Community in B Yoga's Success22:43 The Acquisition of Halfmoon28:34 The Evolution of Yoga and Wellness Industry35:19 Personal Wellness Routine and Goal SettingThe Crest is a podcast that dives into the art and science of finding product market fit. Through in-depth conversations with founders, entrepreneurs and investors, we uncover actionable insights to help you go from 0 to 1.Subscribe to The Crest on Substack, YouTube, Spotify, and Apple Podcasts. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecrestpodcast.substack.com

In this insightful episode, Ed Parcaut sits down with Barry LaBov, founder of LaBov Marketing Communications and author of "The Power of Differentiation," to explore critical themes in business differentiation, customer experience, and brand integrity. **Key Topics Discussed:** 1. **Harley Davidson's Unique Brand Strategy**

In her second appearance on the Perfectly Mentored Podcast, Rebecca Minkoff gives us an inside look at her life since establishing her fashion brand. She shares her perspective from the business side of things, and from the mom side as well.So if you're looking for the perfect mix of valuable insights and inspirational stuff, give this episode a listen!Topics Covered:There are four main things you need to grow a business. The right mindset, the right marketing, get your money right and learn to cherish the moments/buy the moments back. As someone who's built a widely successful business, how do you get those moments? [1:28]When I'm at work, it's 100%. When I'm at home, I have to learn to be 100%. Do you feel the same way? [3:17]As your business grew, how hard was it for you to disconnect? [4:20]What's your advice for up-and-comers who want to buy back their time? [5:47]Did you have non-negotiables when you were starting? [6:31]What keeps you hungry? [7:25] What do you hope your kids are saying while watching you grow your business? [9:02]When you're home, do you kids get 100% of you? [11:08]If someone's starting a business now and they have little kids? [12:50] Are you surprised by how many people who think they know what they want actually don't? [14:03]With what's going on in the world right now, how do you make sure that their future is good and that their world is still OK? [17:12]What are your thoughts as a parent on how kids use social media? [19:36]Do you have friends who say “what's with the hard line on everything?” [22:00] Do you want your kids to have the type of attitude that it's better to be different than just trying to follow everyone's lead? [23:57]Connect with Rebecca MinkoffWebsiteInstagramLinkedInConnect with Jason Portnoyjportnoy.comLinkedInWant to work with Jason one-on-one? Click HereLike the episode? Watch and support us on YouTube.

This week kicks off a special three-part series dedicated to the foundations of branding. Whether you're starting out or refining your brand, this series will provide you with essential insights and practical tips to establish a strong and resonant brand identity. Here's what we cover: Introduction Launching our three-part series on branding. The importance of a strong brand identity for business success. Overview of what's in store for this episode. Understanding Branding Defining branding beyond just logos and taglines. The holistic nature of branding: values, mission, visual elements, voice, and customer experience. Why a strong brand identity is crucial for standing out in a competitive market. Elements of a Strong Brand Identity Logo Design Importance of a memorable and simple logo. Practical tips on creating a logo using free online tools. Resources like Canva, Hatchful, and Vectr for DIY logo design. Colour Scheme How colours evoke emotions and influence brand perception. Tips for choosing a colour palette that aligns with your brand values. Typography The role of fonts in reflecting your brand's personality. Strategies for selecting and maintaining consistent typography. Tone of Voice How to define and maintain a consistent brand voice. Aligning tone with your brand's mission and audience expectations. Working with a Professional Designer Steps to create an effective design brief. Finding the right designer through platforms like Upwork, Fiverr, and Behance. Tips for ensuring a successful collaboration with a designer. Contact Us Social media: Instagram Email: hello@philippacraddock.com  Mentioned Links Free online tools for logo design: Canva, Hatchful, LogoMakr, DesignEvo, Vectr. Thank you for joining us as we explore the essentials of branding. Stay tuned for the next episode in our series, where we'll dive deeper into understanding your audience and crafting your brand voice. Until next time, with huge love.  

In this episode, Fiona shares a quick tip on defining and showcasing your brand values. Offering a practical exercise to help align your business with these values. Tune in!You'll Learn How To:The importance of brand values in businessExercise to define brand values: writing a brand eulogyExamples of values and their impact on brand perceptionAligning marketing and content strategies with brand valuesBusiness to BrandGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffGroup Coaching is now open! You can apply at mydailybusiness.com/groupcoachingConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly Planner

About the guestBarb Stuhlemmer, MBA, CCCTA, is the founder and Exit Strategist at BLITZ Business Success. Barb and her team specialize in helping Canadian small businesses create a solid exit strategy, improve team engagement, and implement effective transition plans. Barb's goal for her clients is to create great value in the business so the owner can afford to either reduce their control in the business or leave it completely.Barb also serves as a public speaker and professor of entrepreneurship at the college in her region.Barb's websiteDownload Barb's values exercise5P's of MarketingProductPricePromotionPlacePeopleGrab our 'Ideal Art Collector' workbookThis link is to my EXIT Readiness Assessment. https://bit.ly/ExitReadinessAssessmentArtwork Barb mentioned by Altalena by Giacinto Bosco - Beautiful installation in CapriArt Zoom by Google - artist talkse-myth book on AmazonGet on the waitlist Art Biz Pro Join our spring' 24 online workshops: Add your request to the Spring Trainings Subscribe to the Art Biz Talk NewsletterApply to be a guest Ask a question for the show Become part of the community for professional visual artistsIf you're a late emerging or mid-career visual artist earning $5K or more a month and are ready to scale your studio practice, Art Biz Pro is the place for you. (Re) Emerging ArtistsStarting to build your full time studio practice and need a DIY guide with templates for your artist statement, Press Kit and pricing your art? Sounds like you need our Artist Starter Kit. CREDITSOriginal Music composed by Hillary Albrecht Art Biz Talk is hosted by Andrea La Valleur-Purvis, Artist and Art Business Coach at Vivid Creative

  In this episode of Straight Talk with Sally, Sally emphasizes the importance of brand values in her business, which guide every decision and client interaction. She humorously shares how her bird often eats the value cards on her desk, highlighting their daily relevance. Sally outlines her six core values, including team synergy, a sharing culture, self-empowerment, authenticity, and good karma. She also discusses her personal struggles with weight and staying true to her values. Sally concludes by encouraging listeners to embrace their unique journeys and maintain integrity in all endeavors. We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/ Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/infographic Connect with Sally and the Sparkle World:  Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousin  

Want to stand out with the *right* people are you excited to wake up everyday to serve?⁣ ⁣ BRAND Values are often ignored but are crucial to building a brand that stands out & gets you paid for what you are best at.⁣ ⁣ When I started my brand “Social Responsibility” & giving back was a core value I centered in all of my work.⁣ ⁣ I brought my community on the journey of filming in a dark corner of a basement to buying the dream property where we opened a farm animal Sanctuary for abused & neglected animals.⁣ ⁣ This core value has attracted the RIGHT people & also differentiated my brand in a busy marketplace.⁣ In this episode I share branding + BG5 secrets on creating values that help you to stand out & paid for what you are best at! Grab your pen & journal because this episode is packed with gold on creating a niche of people who are Right, Relevant, and have the Resources. ⁣ BRAND VIP Days **SOLD OUT FOR JULY**: https://www.ashleybrianaeve.com/brand-vip-days   BRAND ( by design) 101: https://www.ashleybrianaeve.com/branded-by-design-101 - 50% discount code SUMMER   Watch this on YouTube with diagrams of the circuitry: https://www.youtube.com/watch?v=btozFaY2Z_o

Get ready for a blast from the past. This week we're tuning back into one of our favourite episodes because it's just too good not to share again and something that feels very relevant right now.That's right, in today's episode, we're diving back into the big, beautiful world of brand values.In case you didn't know it already, brand values are the backbone of your business – they guide your decisions, keep you aligned with your vision, and communicate to your audience who you are and what you stand for.But if you're over here like, “Okay Hollie, I get it. I need to have brand values, but like… where do I start and how the heck do I write them?!"... Don't worry, I've got you.In this episode, I'm breaking down EVERYTHING you need to know about writing your brand values. Not only will we talk about why brand values are crucial for your business, but we'll also dive into the strategic steps you need to make to write values that truly represent your brand (and more importantly… you!).Ready to join the creative branding lab for artists and makers who are ready to grow their audience, attract new customers, and get business-building opportunities on repeat? Check out The Next Level Creative™ today!–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

In this week's discussion, Emily chats with Amanda Dare, founder and owner of Louisville-based, Woman-Owned Wallet and WOW Factor Collective. Amanda is on a mission to put money into the wallets of women. She joins Emily to discuss the challenges faced by women in business and the impact of supporting women-owned businesses in the local economy. They also touch on staying true to yourself, the power of curiosity, intentional marketing, building connections, and creating a supportive community! TUNE IN FOR TOPICS LIKE: 00:41 Amanda's journey to entrepreneurship and starting Woman-Owned Wallet 3:08 Putting down roots in Louisville  4:07 Exploring the concept of feminization of tourism 10:50 Building Woman Owned Wallet & and creating community 14:10 Crafting marketing initiatives with intention 16:04 The value of your personal brand when building a local brick & mortar 21:16 Responding to critics or unsolicited advice 27:29 Tactics to level up awareness for your local brand 32:44 Letting your voice lead the way in your overall marketing strategy 37:20 Where you can find Woman Owned Wallet Listen to this week's Local Marketing School conversation! Other episodes you'll enjoy if you enjoyed Amanda's episode: #6: Aligning Values & Leveraging Creativity in Partnerships | Catherine Baxter, Nettie #8: Sourcing, Supply Chains, and Scaling from Scratch | Lucy Dana, One Trick Pony Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you're hoping to learn more about! Follow Woman Owned Wallet: Website | Instagram | TikTok Follow the Woman Owned Wallet Podcast Connect with Host Emily: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Follow Local Marketing School on Social: Instagram | TikTok | YouTube  Follow Hummingbirds on Social: ⁠Instagram | LinkedIn | Facebook Ready to work with local influencers? Download our free guide!  Curious what type of influencer you should be working with? Take our quiz!  This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.

"Faire really helps us connect and buy wholesale merchandise, and it's cheaper than trade shows."Discover how 'FAIRE really helps us connect and buy wholesale merchandise,' as Emily Grey of Flourish Market explains the transformative effects of integrating Faire with Shopify, a B2B platform for retailers to buy products for their shops.Emily offers key insights into pricing strategies and tackles common wholesale challenges. Learn how leveraging Faire can transform your retail business. Tune in for actionable advice on optimizing your e-commerce setup through Faire and Shopify.Show LinksFaireShopify Help Docs: Faire wholesale marketplaceWholesaling to Boutiques: The PodcastFlourish Marketemilygreyco.comSponsorsZipifyCleverificNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Kellen Roland, with 18+ years of expertise in the luxury and consumer sectors, has a triple role as a founder, investor, and strategic advisor. He fosters business growth through insightful leadership and AI integration, invests in promising businesses like TRUFF, and offers strategic advice to brands such as Slowtide. With an acute sense of cultural trends and storytelling skills, he establishes authentic links between brands and audiences. Notably, he worked at Agenda Trade Show, Herschel Supply Co., and iamOTHER, founded The NTWRK Agency, and eventually built JOOPITER alongside Pharrell Williams. At present, he shares this extensive learning at his own consulting business, KRMC.In this DTC Pod episode, Kellen Roland gives insights on building strong retailer relationships. He emphasizes the importance of delivering unique value to create lasting partnerships in retail. He also discusses negotiating techniques and the need to maintain a healthy balance of markups and margins, appealing to vendors while preserving brand profitability. Kellen encourages brands to be agile; taking customer feedback seriously and quickly adapting to changing preferences is key for success in the fast-changing DTC landscape. Through his strategic insights, Kellen cements the framework for a successful retail strategy that is as much about captivating storytelling as it is about shrewd business deliberations.Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC Pod, we cover:1. Strategic DTC Brand Launch2. Entrepreneurship and Relationship-Building3. Agility and Adaptability in Retail4. Ethics in CPG and Brand Responsibility5. Traits of Highly Successful People6. Practical Benefits of AI in Business7. The Value of MentorshipTimestamps01:30 Kellen Roland's background, early career and passion06:48 Herschel's success, the importance of clear vision and timing11:45 Creating win-win situations for retailers as a brand13:01 How to pitch new products to retailers17:04 Traditional brand launch versus modern direct-to-consumer approach21:14 The importance of demand planning and brand agility25:23 Brands to watch out for: Graza, Nguyen Coffee, Rocky's Matcha, Goodles32:52 Working with Pharell Williams on JOOPITER35:53 Traits for leveling up to Kobe-level success40:41 Commitment, resilience, and persistence amidst challenges44:17 Using AI to manage schedules, solve problems, and scale operations49:08 Coaching and revenue growth, building a consulting business52:08 Seeking mentors, not copy-pasting success formulasShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Kellen Roland - Founder of KRMCBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

How often do you stop and listen to your higher self? We can be so busy in business and life that the answer could well be “not often' or “never”, even if it's something you believe in and/ or have vowed to do more of in the past.I'm 100% in this category, so what a treat this was not only for the podcast and in guiding you to listen to your higher self, but as a chance for me to pause and be guided to listen to mine with a ‘never been done on this podcast before' experience of having my tarot cards read for me which was such a wonderful experience- and one that I highly recommend (see links below if you'd like to talk to Sarah and/ or book a reading).Card reading aside, we talk about showing up as your authentic self- even when you have a fear around this depending on your niche and/ or perceived judgement around you and/ or what you do.Brilliant guest, brilliant chat, and something completely different which I'm so happy to bring to you.I'd love to know your thoughts on this episode!About Sarah:Sarah is an intuitive spiritual guide/channel who uses the Tarot to help guide those who struggle in all areas, ranging from love/relationships, discovering life purpose/mission, career/business, etc. Sarah's ultimate goal and focus is to empower her clients and help them learn to listen and trust themselves. They often know the answer already, receiving these readings helps to give them the confirmation/ validation they are needing.Sarah also hosts her own podcast called ‘Spirit Journey Collective'.Find Sarah at:Instagram: @spirit_journey_collectiveWebsite: https://www.spiritjourneycollective.comBook a reading: https://www.spiritjourneycollective.com/livereadingsAbout Carly:Carly is a Personal Brand Strategist, Messaging Mentor, Event Host/ Strategist, and Mum of 3 based in the North West of England, Uk.Carly believes in working in a soulful, yet intentional, way; inviting you to reflect on and/ or shut out any marketing tactics that aren't for you, to  focus on brand energetics and attracting soul aligned clients instead. It's always handy to have a notebook and pen at the ready in case of any journalling prompts and/ or moments of clarity you might have!Carly is a huge supporter and advocate of neurodiverse entrepreneurs-  experiencing a late diagnosis of ADHD in 2022 and often talks through how it can effect how you show up and/ or how you can be consistent in your brand in a more aligned way.Working with Carly 1:1 is by application only, with the next opportunities opening in April 2024.  If you'd love to find out more then please connect with Carly as follows:Instagram: soulfulstrategywithcarlyFacebook: Soulful Strategy with CarlyWebsite: www.carlycowell.comEXTRA SUPPORT & RESOURCES:>> Download your free Brand Values guide HERE.>> Need extra/ hands on support? Subscribe to Beyond The Brand + (Premium content) Support the Show.Don't forget to rate and review! :-)

This week's episode is an interview with Emma Benyon, a self care and motherhood coach. Her approach to coaching and self care is so refreshing and I just love everything she shared on this episode.Hear us talk about:the struggles of being a  Mum and growing a businessMum guiltwhy self care is so importantthe opportunity for growth and transformation in motherhoodthe  importance of modelling self care to our childrenI hope you enjoy today's episode as much as I did. I would love to hear your key takeaways from the episode.About Emma Benyon:Emma is a Self Care and Motherhood Coach and Educator, supporting busy mums who are juggling the school run with a job and building a business with the tools to be less overwhelmed and have more balance, energy and clarity.Over the past six years she has been working with mums and creating a wonderful community, encouraging mums to take time for themselves, to do the things they love and enjoy.  Her own journey of self discovery has been a wonderful, magical experience, leading me right here to facilitating others to do the same.She is a Level 5 Certified Coach, licensed Practical Magic Coach, NLP Master Practitioner and mBIT Certified Coach. Her mission is to support busy mums with the tools to thrive and have more time and energy for all the things they enjoy. Website: https://emmabenyoncoaching.co.uk/Facebook: https://www.facebook.com/EmmaBenyon.CoachInstagram: https://www.instagram.com/emmabenyon.coach/About Carly:Carly is a Personal Brand Strategist, Messaging Mentor, Event Host/ Strategist, and Mum of 3 based in the North West of England, Uk.Carly believes in working in a soulful, yet intentional, way; inviting you to reflect on and/ or shut out any marketing tactics that aren't for you, to  focus on brand energetics and attracting soul aligned clients instead. It's always handy to have a notebook and pen at the ready in case of any journalling prompts and/ or moments of clarity you might have!Carly is a huge supporter and advocate of neurodiverse entrepreneurs-  experiencing a late diagnosis of ADHD in 2022 and often talks through how it can effect how you show up and/ or how you can be consistent in your brand in a more aligned way.Working with Carly 1:1 is by application only, with the next opportunities opening in April 2024.  If you'd love to find out more then please connect with Carly as follows:Instagram: soulfulstrategywithcarlyFacebook: Soulful Strategy with CarlyWebsite: www.carlycowell.comEXTRA SUPPORT & RESOURCES:>> Download your free Brand Values guide HERE.>> Need extra/ hands on support? Subscribe to Beyond The Brand + (Premium content) Support the Show.Support the Show.Don't forget to rate and review! :-)

What lights you up? Seems like an easy question on the surface, yet if you were to sit and really think about what truly lights you up, it might feel like a trickier question to answer than it initially appears.What lit us up in the past, might not anymore, whilst other things we loved years ago -  things or places we might have forgotten about and/ or no longer make time for - could be exactly what we need to bring more joy and a sense of self connection back into our lives.In this episode I talk you through exactly this, breaking it down into two stages:First of all I invite you to go back in time (only if it feels safe to do so), looking at your personal growth journey and how it can affect your sense of what you enjoy. Here I chat about the notion of ‘losing yourself' along the way, with examples such as parenthood, life changes and transitions and more.Once you know where you're up to in your journey - in life, which ultimately leads you to where you might be up to in your business and/ or personal brand - it's time to flip the switch from your inner to your outer world as I invite you to dig deep and look at what lights you up NOW, and how you can even bring this into your business!I share my own journey plus recent realisations around what still lights me up all from a day out with my kids, plus plans to bring this in it my own business in the near future.This is the second in what I am calling the ‘YOU & Your Journey' mini series of solo episodes which begins from the last solo which is episode 062 ‘8 Ways to Keep the Energy Going When Your Own Energy Feels ‘Off', all the way to Episode 070 ‘Bringing Your Quirks into Your Business & Brand… And Owning Them!'... before ending this season for the Summer holidays with a solo which brings all of these together with intention as we look at ‘Messaging, Mindset and YOU!' (with more brilliant guest interviews in between!).I'd love to know your thoughts on this, and especially if it inspires you to reconnect with what you love and/ or to even bring it into what you do! About Carly:Carly is a Personal Brand Strategist, Messaging Mentor, Event Host/ Strategist, and Mum of 3 based in the North West of England, Uk.Carly believes in working in a soulful, yet intentional, way; inviting you to reflect on and/ or shut out any marketing tactics that aren't for you, to  focus on brand energetics and attracting soul aligned clients instead. It's always handy to have a notebook and pen at the ready in case of any journalling prompts and/ or moments of clarity you might have!Carly is a huge supporter and advocate of neurodiverse entrepreneurs-  experiencing a late diagnosis of ADHD in 2022 and often talks through how it can effect how you show up and/ or how you can be consistent in your brand in a more aligned way.Working with Carly 1:1 is by application only, with the next opportunities opening in April 2024.  If you'd love to find out more then please connect with Carly as follows:Instagram: soulfulstrategywithcarlyFacebook: Soulful Strategy with CarlyWebsite: www.carlycowell.comEXTRA SUPPORT & RESOURCES:>> Download your free Brand Values guide HERE.>> Need extra/ hands on support? Subscribe to Beyond The Brand + (Premium content) Support the Show.Support the Show.Don't forget to rate and review! :-)

Highlights:* Trevor's law to real estate transition, utilizing legal and business skills during the Great Recession.* Mental health struggles in law school and exploring real estate opportunities in Mexico.* Incremental goal setting for continuous business improvement.* Developing a focused YouTube strategy and dispelling virality misconceptions.* Leveraging news coverage for content credibility and social media repurposing.* Importance of aligning PR representative with brand values and media relationships.* Prioritizing trending topics for effective media coverage.* Understanding emerging trends and costs of PR engagement for effective strategies.* Industry knowledge and confidence's importance for real estate agents.* Effective communication's significance with quality and integrity, especially in PR.

Ok so what does posture (did you just sit up straighter??) have to do with your business, brand and the way you show up?On the surface, nothing at all! Think a little broader however, and listen to this episode of course, and you'll discover how much improving or being aware of your posture could potentially positively impact not only your physical presence when you walk into a room or present online, but also your authority and confidence too!Why not give this month's bitesize episode a listen, followed by this month's premium episode if you'd like to begin to put it into action, to find out more!About Carly:Carly is a Personal Brand Strategist, Messaging Mentor, Event Host/ Strategist, and Mum of 3 based in the North West of England, Uk.Carly believes in working in a soulful, yet intentional, way; inviting you to reflect on and/ or shut out any marketing tactics that aren't for you, to  focus on brand energetics and attracting soul aligned clients instead. It's always handy to have a notebook and pen at the ready in case of any journalling prompts and/ or moments of clarity you might have!Carly is a huge supporter and advocate of neurodiverse entrepreneurs-  experiencing a late diagnosis of ADHD in 2022 and often talks through how it can effect how you show up and/ or how you can be consistent in your brand in a more aligned way.Working with Carly 1:1 is by application only, with the next opportunities opening in April 2024.  If you'd love to find out more then please connect with Carly as follows:Instagram: soulfulstrategywithcarlyFacebook: Soulful Strategy with CarlyWebsite: www.carlycowell.comEXTRA SUPPORT & RESOURCES:>> Download your free Brand Values guide HERE.>> Need extra/ hands on support? Subscribe to Beyond The Brand + (Premium content) HERE to access action taking audio workshops to help you implement the very things discussed on this podcast!Support the Show.Don't forget to rate and review! :-)

Subscriber-only episodeThis month's premium episode is something completely different yet it is super high value in terms of your wellbeing, and possibly even your productivity and confidence in how you show up too.This accompanies bitesize episode 006 so you might want to give that a listen first where I talk you through why improving and being aware of your posture could well help you skyrocket your confidence and authority, plus how decreasing lower back pain will help you to feel better and be able to focus for longer overall.I should say at this stage that my previous business was in fitness and wellbeing, and that I qualified as a level 4 Personal Trainer waaay back in 2012 where I specialised in Lower Back Pain strengthening and posture improvement! So… in this episode you have a qualified, specialist personal trainer (hey I'm still qualified, I just don't use it anymore!) take you through an actual 20 minute stretching and strengthening sequence which starts around 12 minutes; the first part of the episode is where I talk you through what we'll be doing, what can cause lower back pain and/ or poor posture and more.Enjoy!?About Carly:Carly is a Personal Brand Strategist, Messaging Mentor, Event Host/ Strategist, and Mum of 3 based in the North West of England, Uk.Carly believes in working in a soulful, yet intentional, way; inviting you to reflect on and/ or shut out any marketing tactics that aren't for you, to  focus on brand energetics and attracting soul aligned clients instead. It's always handy to have a notebook and pen at the ready in case of any journalling prompts and/ or moments of clarity you might have!Carly is a huge supporter and advocate of neurodiverse entrepreneurs-  experiencing a late diagnosis of ADHD in 2022 and often talks through how it can effect how you show up and/ or how you can be consistent in your brand in a more aligned way.Working with Carly 1:1 is by application only, with the next opportunities opening in April 2024.  If you'd love to find out more then please connect with Carly as follows:Instagram: soulfulstrategywithcarlyFacebook: Soulful Strategy with CarlyWebsite: www.carlycowell.comEXTRA SUPPORT & RESOURCES:>> Download your free Brand Values guide HERE.>> Need extra/ hands on support? Subscribe to Beyond The Brand + (Premium content) HERE to access action taking audio workshops to help you implement the very things discussed on this podcast!Support the ShowDon't forget to rate and review! :-)

I've talked a lot about values  and brand values on this podcast. And recently I've had some situations in my business where my values have been put to the test, leading me to make decisions that others might disagree with.  And so, when I asked who would be the best person to talk to me about this, everyone told me to talk to Keri Jarvis. Keri is a developmental coach, intersectional feminist, charity co-founder and community activist and through her work she's helped lots of people to imagine a world where they can run their business with integrity. This was such a rich conversation and, for me personally, it was a really helpful one to have. Episode highlights:  02:56 The Consequences of Misalignment with Brand Values 05:52 The Journey of Self-Awareness and Value Alignment 11:17 The Impact of Social Media on Business Values 16:59 The Role of Change and Growth in Business Values  22:16 The Challenge of Balancing Personal Passion and Business Needs Thanks to Penfold for sponsoring this episode. Don't forget to check out Keri online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!     

If your brand values aren't repelling the wrong customers, then you're doing it wrong. I'm sharing my newly defined brand values and why I think some people get pissed off.

“Customer obsession” is an overused phrase. But for Frette, it just might be true. Phillip and Brian sit down with Paola Pugliese of Frette to discuss heritage luxury, DTC-specific category extensions, and the future of brand activations at cultural events. Recorded live at eTail West.“Quiet Luxury is Not a Trend”Key takeaways:- The power of consumer demand has grown, with brands needing to be true to their values and work closely with customers for relevance and delight.- Frette focuses on partnerships with select partners, such as hospitality properties and designers, to ensure their products land in the right environments.- Quiet luxury is inherent to Frette's DNA, focusing on quality, heritage, and timeless design rather than logo branding.- Brand partnerships expand brand reach and offer opportunities for exclusive experiences and collaborations that go beyond just selling products.{00:08:12} - “You have to be true to your value and really work with your customers firsthand and understand what is the best way, as I said, to serve them, to also delight them, surprise them, and keep being, in a way, present in their daily lives.” - Paola{00:11:23} - “For a luxury brand, especially, services are fundamental. And there's no better way to design your next relevant service or product than actually asking the people that are going to use it.” - Paola{00:14:56} - “When you really have the same vision about the importance of the experience of the customers and the way you want them to enjoy the product, then you can also create interesting partnerships that go beyond just selling the product.” - Paola{00:25:38} - “Quiet luxury in itself is not a trend, buzzword. We were there before. We are gonna be there after. What is gonna speak for us is forever the quality, the heritage, what we stand for. And that is always going to be the best value for us.” - Paola{00:29:19} - “I love what you're saying about brands being the new muses, which is also building on the fact that brands need to have an opinion and share the values, and executives need to put their face after what the brand stand for. So we start with what might be interesting and relevant for the customers.” - PaolaAssociated Links:Learn more about Frette and Paola PuglieseCheck out Future Commerce+ for exclusive content and save on merch and printThe MUSES Journal is here! Grab your copy of our latest annual journal today at musesjournal.comHave you checked out our YouTube channel yet?Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

In this episode of The Brainy Business podcast, Carmen Rodriguez, the Managing Director and Global Chief Client Officer at Gut, shares profound insights about Gut's unique approach to advertising and the importance of embracing intuition and unconventional ideas in decision-making processes. She discusses Gut's founding principles, which emphasize the significance of following intuition and trusting instincts in the advertising industry.  Carmen's expertise in developing brain-friendly strategies and her emphasis on the power of storytelling, empathy, and understanding cognitive biases make this episode a must-listen for business owners and leaders who seek to enhance customer engagement. Carmen's valuable insights and practical examples demonstrate how businesses can effectively connect with their audience, craft compelling narratives, and make decisions that resonate with customers on a subconscious level. This episode offers a wealth of knowledge for those looking to implement more effective strategies and build stronger customer connections. In this episode, you will be able to: Implement brain-friendly strategies for businesses to enhance customer engagement and retention. Embrace unconventional ideas in advertising to captivate and resonate with your target audience. Establish the importance of clear values in branding to create a lasting and impactful brand identity. Assess clients based on shared values to foster stronger and more meaningful connections. Harness the power of storytelling in business to create compelling and memorable brand narratives. Show Notes: 00:00:00 - Introduction Melina introduces the guest, Carmen Rodriguez, managing director of Gut Miami, a global independent creative network. Carmen shares her passion for advertising and the agency's unique approach to following intuition. 00:03:55 - The Meaning of Gut Carmen explains the meaning behind the agency's name, Gut. It represents the importance of intuition and trusting one's instincts, a value that Gut encourages in its work with clients and in their creative process. 00:09:43 - Brand Values and Client Fit Carmen emphasizes the significance of having clear brand values and living by them. She discusses the importance of assessing client fit based on shared values, affinities, and goals, ensuring healthy and lasting relationships. 00:13:38 - The Stages of Bravery Carmen shares Gut's approach as a "brave agency for brave clients" and unpacks the concept of bravery as a scale and journey. She uses the analogy of learning to ride a bike to illustrate the process of becoming braver in the creative and business realm. 00:15:05 - Navigating the Bravery Journey The conversation delves deeper into the process of guiding clients through the bravery journey, focusing on the gradual progression towards embracing bold and disruptive ideas. Carmen highlights the agency's role in helping clients identify their desire to be braver in their approach. 00:15:33 - The Bravery Scale Carmen discusses the bravery scale, a tool used to assess a client's level of bravery from 0 to 10. She emphasizes the importance of the journey towards bravery and the need to identify where the clients are and where they want to go. 00:17:41 - Different Facets of Bravery Carmen explains that bravery for brands can manifest in various ways, such as changing positioning, working with celebrities, or launching new products. She highlights the importance of identifying different facets of bravery and the flexibility to move up the bravery scale. 00:19:23 - Bravery Means Business Carmen emphasizes that bravery should lead to business results and discusses the value of using data to make brave decisions. She stresses the importance of using data in a gutsy way and executing ideas that validate with data. 00:25:10 - Timely and Brave Marketing Carmen shares a real-life example of a timely and brave marketing campaign for Vital Farms around Valentine's Day. The campaign embraced the high egg prices and offered a unique promotion, showcasing the value of embracing timely opportunities for branding. 00:30:42 - Navigating Shortages and Consumer Needs Carmen discusses another successful campaign for Philadelphia cream cheese during a shortage. The campaign addressed consumer needs during the pandemic, showcasing the importance of understanding consumer behavior and addressing shortages in a creative and timely manner. 00:31:43 - Embracing Challenges and Creating Unique Promotions Carmen discusses how they turned a cream cheese shortage into a promotional hit by offering alternative dessert ingredients to customers. This proactive approach and unique campaign resonated well with their audience. 00:32:24 - Leveraging Brand Identity in Campaigns Carmen explains how they maintained the brand's cheeky identity in their promotions, using humor and holiday themes to stay true to their brand while addressing customer needs. This approach helped them stand out and connect with their audience. 00:33:53 - Innovative Campaign Mechanics Carmen details the mechanics of the campaign, including a website where customers could input their receipts for alternative dessert ingredients to be reimbursed. This approach helped them effectively address the cream cheese shortage and support their customers. 00:34:48 - Reframing Challenges as Opportunities Carmen emphasizes the importance of reframing challenges as opportunities, such as turning the Valentine's Day cheesecake shortage into a self-love promotion. By thinking outside the box, they were able to create a unique and successful campaign. 00:37:40 - Tapping into Untapped Markets Carmen highlights the value of tapping into untapped markets and addressing the needs of specific customer segments. This approach resulted in a highly successful and award-winning campaign. 00:41:45 - Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Carmen: Gut Agency Instagram  LinkedIn  Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: A More Beautiful Question, by Warren Berger Alchemy, by Rory Sutherland Magic Words, by Jonah Berger What Your Customer Wants And Can't Tell You, by Melina Palmer For The Culture, Marcus Collins Top Recommended Next Episode: Mars/Kind Interview (ep 215) Already Heard That One? Try These:  Warren Berger Interview (ep 340) What Problem Are You Solving? (ep 126) Availability Bias (ep 310) Herding (ep 264) Social Proof (ep 87) Jonah Berger Interview (ep 301) Priming (ep 252) What is Value? (ep 234) Status Quo Bias (ep 376) Quality or Value (ep 357) Rory Sutherland Interview (ep 373) Scarcity (ep 270) Reciprocity (ep 238) Framing (ep 296) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter North Face Ad Gut Website Oreo Ad

Beyond the numbers and strategies, beyond the boardrooms and presentations, lies a question that's more vital than ever before: How do CMOs ensure that brand values aren't just words on a wall?   Cue CMOs Marshall Poindexter of OpenEye, Cadence Molecular Sciences, Joe Cohen of AXIS, and Matt Preschern of NTT Ltd, who are ensuring that brand values shine as the guiding stars in every strategic and day-to-day decision at your business.  In this episode, they share how to bring your brand values to life for employees, customers, and prospects. Tune in to learn what it means to define your values, how to weave them into overall business strategy, and how to measure them to make sure they're still going strong. Don't miss it!   For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Hey, Mama! Today's episode is a special one because I sat down to chat with my podcast launch client, Ashlee Sang. We launched Ashlee's podcast back in February of this year, and it's been so amazing to watch her journey. In this episode, we chat all about brand values and values aligned messaging, and so much more! We also talk about her podcast, Purpose & Progress, and how she's incorporated her brand values into her podcast content. In this episode, you will learn:What are brand values and values aligned messagingWhy brand values and values aligned messaging matterHow Ashlee supports her clients with creating brand values and values aligned messaging that truly reflects who they areAshlee's podcasting journeyConnect with Ashlee Sang:WebsiteInstagram: @ashleesangconsultingLinkedInPodcast: Purpose & ProgressFreebie: A Visionary's Guide To Elevator PitchesResources Mentioned in Today's Episode:My Interview on Ashlee's Podcast, Purpose & Progress: Putting Family First in Life & Business with Andria SingletaryRecommended Podcast + Business Tools:Podcast Hosting: Captivate (7-Day Free Trial) Simplify your marketing through podcasting: Make Money Podcasting Audio CourseCreate podcast content that nurtures and converts your podcast listeners into your paid programs and offers: The Lead Generation Playbook Private PodcastEmail Marketing: Convertkit (14-Day Free Trial)CRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.For the full show notes, head to www.mamaturnedmompreneur.com/episode101I want to hear from you! Have a question or an episode idea? Leave me a message and have your message played on the podcast! Leave a message here.Ready to launch your traditional or private podcast with strategy? Have a podcast but haven't monetized it? Or is your podcast growth stagnant?Let's see how I can best support you and to see if we're a good fit to work...

I always love when I get to talk branding with other experts and discuss their unique perspective on the topic. Today's guest did not disappoint. Davis O'Hearns, founder of Dawn Creative, joins me to discuss brand values and how they should be ingrained in everything your business does, down to the questions your receptionist asks when greeting clients. David takes us through the client journey and how to easily implement processes that reinforce your values along the way. Remember, consistency is key! David's take on branding includes:  Your logo, colors and typography are just your visual identity - not your brand To fully develop your brand you need a purpose, values, direction, vision, behaviors and to keep a promise How to build small, easy processes into every step of the client journey to reinforce your brand values How to reverse engineer your values by first identifying what you hate The importance of carrying values through both digital and physical interactions Why your purpose should be written with “blue sky thinking” Document what you stand for and then take action! Ready to learn more about strengthening and embodying your brand values? Tune in on your favorite listening app, on the website, or watch it on YouTube! About David O'Hearns David O'Hearns has worked within the creative industry for 25 years. Starting as a graphic designer following his graduation from Newcastle University, Dave went on to start up his first creative agency in 2006. Following multiple successes with the likes of Bentley Motors, Adidas and Swiis Foster Care, he founded his second agency, Dawn Creative, in 2014. Connect with David LinkedIn: www.linkedin.com/company/9291398/ Twitter: twitter.com/wearedawn Instagram: www.instagram.com/dawn_creative_agency/ YouTube: https://www.youtube.com/channel/UCDC1llUTAGLhzUZgeGBJ7Ow Website: www.dawncreative.co.uk Webinars: www.eventbrite.co.uk/cc/branding-done-776169 Email: wakeup@dawncreative.co.uk Learn more about your ad choices. Visit megaphone.fm/adchoices

Are your brand values sending the right signals by attracting those who resonate with your beliefs and repel those who don't? Join me today as I explore the impact of brand values on your creative business success. Discover how embracing your values can create a stronger, more authentic connection with your audience, and learn how to shape a brand that truly reflects your core beliefs. “As I add people to my team, it's been really obvious to me that it's important for me to communicate my brand values.”- Miriam Schulman In this podcast, you'll discover… Prioritizing employee well-being and work-life balance in your art business fosters a positive work environment and leads to more engaged and motivated team members. The significance of creating exceptional customer experiences and investing in tools and resources that cater to diverse needs. Artists can create a strong and authentic connection with their audience, attract like-minded individuals, and build a thriving art business that reflects their core beliefs and values. "Successful people are willing to do things that unsuccessful people aren't, and part of that is willing to do things that might fail.”- Miriam Schulman For full show notes, go to schulmanart.com/270. ++++++++++++++++++++ 

Two years ago, a group of pro skiers, photographers, filmmakers, and friends launched 1000 Skis. They did this because they wanted to “move the culture forward,” make skis they weren't seeing on the market, and because they just flat-out love skiing. Magnus Graner and Pär “Peyben” Hägglund were two of those founding members, and Luke Koppa sat down with them for a wide-ranging conversation that covers everything from the origins of the brand to their prototyping process; how they've prioritized — and acted on — sustainability from the start; the challenges and rewards of the unique ways in which they've been filming The Bunch's upcoming film; why they like what's currently happening in freesking; what they hope to see from the industry in the future, and more. We also touch on why Peyben had to break into a French villa to record this conversation…As is illustrated by their wide-ranging personal careers in the snowsports world, Magnus and Peyben are thinking a LOT about all sorts of this world's different elements and aspects, so it was really fun to get their thoughts on a whole bunch of them.TOPICS & TIMES:Intros & 1000 Skis Background (2:35)Design Philosophy & Brand Values (6:15)Making Skis for Yourselves & for Consumers (10:23)Prototyping Process (14:14)Life Cycle Analysis & Sustainability Efforts (22:28)Why the All-Red Graphics? (34:27)The 1000 Skis Lineup (42:23)Mount Points (47:50)The Bunch & Media Recs (53:30)Current State & Future of Freesking (1:05:26)Crashes & Close Calls (1:12:18)What We're Celebrating (1:14:55)RELATED LINKS:Become a BLISTER+ Member23/24 Blister Winter Buyer's Guide Pre-OrderCHECK OUT OUR OTHER PODCASTS:Off The CouchBikes & Big IdeasBlister PodcastCRAFTEDHappy Hour (for Blister Members) Hosted on Acast. See acast.com/privacy for more information.

In today's world, buyers are more conscious about the impact their purchasing decisions can have on the businesses they support. They want to align themselves with brands that share their values. And you know what? This trend is especially true for small businesses, creatives, and artisans like us... Now, I know what you're thinking..."No way, I'm not going there..." But the thing is, brand values don't have to be controversial or political, my friend. They can be centered on authenticity and creating a connection with your customers. People crave that deeper connection with the brands they love. They want to feel a values-based bond that goes beyond just a transaction. And get this — they're even willing to pay a bit more for products or services from brands that align with their values. Talk about a win-win situation! The podcast episode also highlights the power of brand loyalty and trust. When your customers feel that connection with your brand values, they're more likely to stick around and support your business for the long-haul. It's like having your own tribe of loyal supporters cheering you on!  So, here's the big question: What are your brand values, my creative friend? What sets you apart in the handmade or small business e-commerce world? It's time to dig deep and tap into what makes your brand special. Maybe it's about quality products, personalization, sustainability, or empowering your customers through your creations. The possibilities are endless!   -----------