Podcast appearances and mentions of nathan allotey

BRIEF In this episode, I'm talking with Nathan Allotey about Creatives & Trusting the Process. Dive in with us as Nathan and I talk about celebrating the small victories, keeping a fighter spirit in business and life, having a back-up plan, and more. Find out how you can stop worrying and comparing yourself and just trust the process. Join the conversation on Twitter using #CreativesAnd. If you have questions or topic suggestions, email me at taron@1991.agency. EPISODE TRANSCRIPT

How do you direct your clients to the product you really want to sell? How do you show the value of your services? Can you really get volume with a loss leader? These are all questions we ask ourselves. This week, Jason and Bridget are joined by marketing expert Nathan Allotey. We will discuss the psychology surrounding pricing. This is an episode you’ll want to bookmark and rewatch!WPblab SponsorsServerPressThank you for being a preroll sponsor, ServerPress! ServerPress is the maker of DesktopServer, WPSiteSync, and so much more!Beaver BuilderThe best drag and drop page builder. $99 for unlimited sites. Try today. Used by Over 1M Sites. Professional Designs. 100% Responsive Templates. Theme Compatible. Highly Customizable. Content Page Templates. Live, Front End Editing. Web Developer Friendly.KinstaIf you are you tired of unreliable or slow hosting check out Kinsta.com, who takes managed WordPress hosting to the next level. Powered by Google Cloud, all their plans include PHP 7.3, SSH access for developers, one-click staging area, 20 global data centers, free SSL, free CDN and 24×7 expert support who will also migrate your site free of charge.You Can Sponsor WPblab, Too.If you’re interested in sponsoring our shows, check out the details on our sponsor page. We offer episode by episode spoken ads, rather than large contracts. This way you have a low barrier to entry so we can help you with brand awareness. We’re democratizing podcasting.A Little Bit About Nathan AlloteyNathan has been working with digital clients for ten years, has a graduate degree, and teaches people through his podcast and blog at nathanallotey.com. His podcast “Freelance Jumpstart,” can be heard anywhere you hear podcasts. If this episode makes you want to know more about pricing your services, check out more of his videos in this playlist on his site.You Can’t Avoid FailureReading books and listening to podcasts is good. Most people educate themselves to avoid failure. Rather, learn from failure. One thing developers understand is iteration. Test the market. Raise your prices.“They do all these things ’cause they’re trying to avoid failure.” Nathan Allotey“You will fail; learn from that failure and adapt.” Nathan AlloteyKnow Your CostNathan believes that you should be making 30% profit. In order to do that, establish your base. Figure out your overhead costs that also include hosting and any plugin licenses or SaaS fees.Remember that hourly pricing should be internal.Know Your WorthYour pricing should reflect the years of education and hours of training that you’ve spent getting to the level of expertise you’re at.“Definitely know your worth.” Nathan AlloteyKnowing — deeply understanding — your worth causes you to instinctually protect your time. This affects the scope of work and how a client treats you.Don’t be afraid to stick to two revision cycles, for example. People get what they pay for. If a potential client says another agency will build the website for $5,000 less, then let them. Otherwise, that is being used as leverage to bully you. It’s manipulation.Know Your ClientsClients like to feel empowered. Instead of presenting one proposal that ends in a yes/no answer, present options.Price anchoring allows the customer to choose an option rather than say no. This educates them and empowers them to understand your value.“Instead of agonizing over the decision, why not present options to the client and let them choose?” Nathan AlloteyPresenting options gives your clients to understand a range of what they should pay. They have a choice.How Much Should A Website Cost?What value is the website going to bring to your customer? You may want to ask the client that question and use value-based pricing instead.“How much are my websites worth rather than what a website costs.” Nathan AlloteyWhat should I charge?Do some research. Scope out a project and ask agencies for a bid.“Pricing is not a decision; it’s a strategy.” Nathan AlloteyAnchoring Establishes ValueIf you do choose to use a loss leader in your anchoring it is important to think long term, Nathan advises.“Tend to think long term, rather than short term when it comes to loss leaders.” Nathan AlloteyWhat’s Really Valuable?The most valuable thing in your business is you. Allow that value to permeate through and influence your actions, attitudes, and perceptions.“Remember that you are valuable.” Nathan AlloteyTool or Tip of the WeekThis Tool or Tip of the week is brought to you by Fat Dog Creatives. If you’re a service-based business serious about growth, Rhonda Negard is your rebranding and web design thinker, a strategic design specialist. Check out her website at FatDogCreatives.comNathan recommends a book called “The Win Without Pitching Manifesto.” It’s helpful for those who are shy about sales pitches to get more comfortable with your service offerings and value.Jason recommends Momentum, a browser extension that helps you be your most productive self. Plus, it’s beautiful. Bridget added it to her Chrome right after the show.Bridget recommends Voice Memos. If you’re using a tool like Headliner and want to post audio to your Instagram, for example, you need a .wav or .mp3. This tool is free and just works. See acast.com/privacy for privacy and opt-out information.

I woke up in the morning, and with sleep still in my eyes stumbled to my desktop computer to check any messages that would call for my attention. I saw a new post in the Futur Pro Group, which knocked the sleep out of my eyes and immediately spurred me to look for a flight to Los Angeles. Chris Do, the founder of The Futur, posted an update mentioning that he would host an in-person meet up for networking, teaching, and an opportunity to use their studios to create content. For those unaware, The Futur is a content and education platform that leverages video and distance-based learning models and connects a global community of creative thinkers and entrepreneurs. This is how design education will be taught in the future.The weekend was full of value and the opportunity to meet design leaders from all over the globe. Rather than talk about how good it was, I wanted to sum up the top 5 takeaways from the weekend, which you can apply to your business today.1) Learn To Introduce YourselfOne of the first things we did when entering the meetup weekend was to introduce ourselves. It seemed simple enough, but there was a certain way in which we were supposed to go about introducing ourselves. Stand up in front of a room of creatives professionals and say the following:Say your nameDescribe a problem businesses haveDescribe how you solve that problemDescribe what you use to solve that problemThe key is each of these items must be covered in about 10 seconds.I said the following:My name is Nathan Allotey, and you know how businesses describe their product in a way that doesn’t connect with their target audience? I help brands position their product around their unique value using design and digital marketing strategy.If you can get down your “elevator pitch” as a part of introducing yourself, it can lead the conversation toward securing new clients faster.2) Build RelationshipsI have a confession. I thought going to the Futur meant that I would be able to rub shoulders with the leaders of the Futur and make a good impression on them. The real key is not the fact you get to meet up with Chris Do and the team (even though they are cool). The real value is found in conversations with creative professionals you meet from all over the globe. The weekend is about learning but also building relationships, and that is a skill that is needed when working with clients. Not every client interaction will lead to a sale, and as a creative professional, you need to master the art of getting to know someone and play the long game. Some leads will take multiple interactions before officially becoming your client.3) Collaborate With OthersFor the longest time in my business, I was a “one-man army.” I learned how to do everything from copywriting to website design and even brand strategy; however, this creates a considerable dilemma. I am limited by my time, and if I genuinely want to get clients who have larger budgets, then I will have to collaborate with others to do so. Going to the meet up allowed me to meet other creative professionals, but there is a hidden bonus here. The Futur has a certain standard of creative professional they are teaching. Most people are not only good at what they do, but they have the business acumen to tie their work to a result. I can’t tell you the benefit of working with someone that already knows brand strategy, and I don’t have to attempt to teach it to them; this alone is a great value. My dilemma of looking for other creatives to land larger budget projects may be solved. 4) Try Something NewDuring one of our after-hour sessions, someone asked a question, “Should I pay $2,500 to join an elite business group of female CEOs?” The group is full of their target audience, but they were not sure if paying this amount would ensure they get clients. Chris Do posed a simple question, is what you’re doing working? The simplicity of the question made the room go silent, but it was a question that caused everyone to think. Sure, $2,500 may be quite a bit of money, but if it yields at least one client, then return on investment could be tenfold. If you are trying something in your business and you’ve been doing the same thing over with mediocre results, it may be time to switch things up and try something new. Going to the Futur Pro Group meetup in LA was something new for me, and it inspired me to take more risks (calculated risks) in my own business going forward. 5) Learn To ListenDuring another one of our after-hours Q&A sessions, one of the pro group members had a question. Many people around the room were anxious to answer this question, but Chris Do stressed that the more important thing was to ask the right questions and listen to the person rather than jump to give a solution. Diagnosis is more important than presenting a solution. Chris even shared that he has won clients over by being the agency that took the time to listen the most. Clients can feel when someone cares about them or whether you are simply after their money.These are my 5 takeaways, of course, there are many more things I could share from the weekend, but I’m a firm believer in putting what you know into practice before trying to learn something else. These 5 items are not unique to my experience, and if you’re able to put them into practice, I’m sure some good will come out of it.

Rob talks to Nathan Allotey from Freelance Jumpstart about how to optimize your Behance profile to generate awesome clients. We talk about how to add context to your portfolio that sells your work.

This is the first roundtable of Season 8 where Matt Medeiros, Jason Resnick, Sara Dunn, and Nathan Allotey discuss the changes in the WordPress community. Each business owner talks about the challenges over the past year and how they have specialized in a niche or WordPress service. Listen to this episode: Matt Report - A WordPress podcast for digital business owners Productized & niche business owners sound off on the changes of WordPress Play Episode Pause Episode Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 30 seconds 00:00 / 00:36:58 Subscribe Share RSS Feed Share Link Embed Download file | Play in new window | Duration: 00:36:58 Watch this episode: What you will learn in this Episode: Many WordPress freelancers and agency owners are specializing or finding a niche in their businesses, They discuss how they need to adapt and change to the WordPress climate. Jason Resnick – helps designers and developers specialize in their businesses and helps them with their revenue. Jason has two podcasts and is very experienced with membership sites. He can be found at Rezzz.com. Sara Dunn – owns the boutique agency known as 11Web Agency. She has specialized her services and offers SEO for the Wedding Industry. Nathan Allotey – can be found at nathanallotey.com. He is a freelance web designer and digital marketing strategist in Texas and hosts the freelance podcast which helps entrepreneurs with their startups. Positioning Your Business: Sara Dunn –  never positioned her business where she just used WordPress. She concentrates on web design and marketing and offers the best option for her clients. She sees many agencies shifting to other platforms like Squarespace, which better suits some small website clients. Jason Resnick – Business owners need the tools and technology that is right for their respective businesses. WordPress is still a great tool for developers but you need to work with the best fit for your clients. Be sure to ask the questions, “what is the problem that the business is trying to solve?” “What is best for your clients?” You can ramp up a business with less technical skills and you can build a great solution for your clients using WordPress. Nathan Allotey – the changes in the tools and marketing are shifting to target small business or the entrepreneur looking for click and drag technology. People's perception has changed on what WordPress designers and developers offer. There is a shift to usability and quick website building. There is much more to a website then a pretty presentation. The conversation shifts when the client tries to add functionality. Benefits of Specializing: Nathan Allotey – Your unique perspective and voice can help you target the audience where you want to specialize. You want to show your authority in your space. Sara Dunn – uses YouTube with consistency to speak to other freelancers with the struggles she comes up against. The channel is used only for fun but other freelancers can see the challenges that may be presented in their business. It helps Sara build authority as somebody who has “been there/done that”.  You can expand your services into other areas of consulting with ancillary services like YouTube or Podcasting consulting for your clients. Jason Resnick – will experiment with many platforms. He has a daily and seasonal podcast called Live in the Feast.  A guest can ask a question that Jason will answer on the show. People will often complain on social media, so you can show your authority by replying to the complainer with help. Becoming a Podcaster in your niche can be a great marketing tool for your services. Cold Connections through Emails or Tweets: Emails or Tweets can be used to easily find people to help you on your channels. Nathan Allotey – always try to find a common connection. Do not be lazy and reach out with a common interest if you do not know the person. Research their site and channel. Be genuine and authentic. Try to find a spot in their schedule if they are willing to participate. Sara Dunn – pitches within her Wedding Industry niche to be on other shows since she does not have guests on her Podcast channel. Being a guest on other podcasts have been an amazing way to find clients. Hotseat Question – Work Goal for the Year? Jason Resnick – working on a split schedule where he will work only in the morning and then again in the afternoon.  He is working on staying focused during those scheduled hours and shares that schedule with his customers. Sara Dunn – Be mindful of the work you are doing and enjoy it. Define what your favorite projects are and why. Keep notes on your projects to help you with your decisions. Nathan Allotey – Choose to focus on one thing that gets you to your goal. Nathan is researching a product pyramid service of providing road mapping sessions for a client to plan out the projection for the year. Nathan is also working on a book around the user experience where you can help create the perfect website. Episode Resources: Squarespace CraftCMS Webflow WIX Calendly To Stay in Touch with Episode Guests: Jason: Jason Resnick Jason on YouTube Jason on Twitter Jason's Live in the Feast Sara: Sara Dunn at 11Web Sara on YouTube Sara on Twitter Nathan: Nathan Allotey's Website Nathan on YouTube Nathan on Twitter Matt  Medeiros Matt on Youtube To stay connected with the Matt Report, head on over to mattreport.com/subscribe. If you like the show, please leave a 5 Star review over on the Matt Report on iTunes. ★ Support this podcast ★

This is the first roundtable of Season 8 where Matt Medeiros, Jason Resnick, Sara Dunn, and Nathan Allotey discuss the changes in the WordPress community. Each business owner talks about the challenges over the past year and how they have specialized in a niche or WordPress service. (more…)

For years Nathan’s been freelancing on the side of his full time jobs. It’s given him an extra income but also a reason to learn extra skills that have then got him better full time positions. Nathan’s constantly learning - self taught, via groups, a Masters to a mastermind - digesting, discussing and sharing it with others in the freelancer community. He’s even realising what it is the companies he works (full time) for look for in high-value freelancers. This feels like a lot more than a ‘side hustle’. This goes right to his core. This episode is supported by FreeAgent - online accounting software that makes managing your business finances a breeze. With an award-winning UK based support team on hand to help out, it’s easy to stay on top of your expenses, invoices, banking and tax. To claim your 1 month free trial, visit FreeAgent.com/beingfreelance Love learning from other freelancers like this? Check out the website beingfreelance.com, subscribe to the podcast and to the newsletter.* You'll also find useful links for this episode. That's beingfreelance.com Like VIDEO? - Check out the Being Freelance vlog - YouTube.com/SteveFolland Who the hell is Steve Folland? You know how everyone bangs on about how powerful video and audio content can be? Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com Track him down on Twitter @sfolland or lay a trail of cake and he'll eventually catch you up.

We discuss with Nathan how he got into web design and what has he learnt that he can share with the audience connected to being effective freelance web designer. We then go into what he has learnt connected to building a number of successful online courses and how he effectively marketed theses courses. I you want to get some real insight connected to being a freelancer and also how to build your first online course this is a great episode for you.

Imagine sitting in front of a corporate board and pitching your skills for a project. Do you even know where to start? Luckily we have Nathan Allotey on this episode to speak to attracting and winning corporate clients. Nathan never calls himself just a freelancer. He is a web designer and digital marketing strategist. And his portfolio consists of corporate clients. He uses his presence online to help other freelancers win corporate clients through learning from his mistakes. Nathan is here today to give us a little insight into what criteria corporate clients are looking for. His inside information and experience are invaluable. If you’re thinking about bringing your freelance career into the corporate world, tune in now! https://freelancetransformation.com/episode174

Justin and Nathan Allotey look behind the scenes of an indie business

Nathan Allotey is a web designer and digital marketing strategist with a passion to teach others. On this episode, we talk about how freelancers and other creatives can successfully price their work and raise their prices.

In this episode, Matt Medeiros interviews Nathan Allotey, a digital marketing strategist, web designer and freelancer who has the experience building websites for customers that are not necessarily dependent on WordPress.  He and Matt discuss how the project drives the framework for website creation. (more…)

In this episode, Matt Medeiros interviews Nathan Allotey, a digital marketing strategist, web designer and freelancer who has the experience building websites for customers that are not necessarily dependent on WordPress.  He and Matt discuss how the project drives the framework for website creation. Listen to this episode: Matt Report - A WordPress podcast for digital business owners What consultants need to know before they open for business with Nathan Allotey Play Episode Pause Episode Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 30 seconds 00:00 / 00:47:33 Subscribe Share RSS Feed Share Link Embed Download file | Play in new window | Duration: 00:47:33 What you will learn from this Episode: An online marketer does not need to lead their business with WordPress as the focus. (2:37) Clients really just want traffic to get to their website. (3:40) Your business structure should be designed to sustain you over the full year. (5:45) Small businesses often do not have the money or understanding to invest in the long-term strategy. (6:01) When working with a client, make sure you address additional business opportunities that can come from the discovery process. Nathan often asks the client to define success with the question “If everything were to go perfectly with the project you contacted me for, what would you want to happen?” (6:54) Ask the client to define failure in the project that you are investigating as well. (7:42) Asking a client about successes and failures can open up avenues of additional opportunities to working with them. (9:18) When creating a web presence, small businesses will start up not understanding everything that is needed for success. You need to discover what is important and crucial to the client. (10:58) Do what you can to get income and reach your goals. “Hustle” with urgency and extra effort to accomplish what you set out to do. (21:33) You need to write down your goal and share it with other people. (22:56) Pricing your services or product offerings is a skill needed in business. (26:00) Deliver maximum value with higher prices and different options. Show the client how they will make money with the additional investment. (30:15) Teach what you know right now. Do not wait until you are the expert. (38:04) There is no quick fix to get traffic to your site.  The organic way is the way to grow. (40:00) Expectations for long-term business: You need to learn the difference between customer assumptions and customer service. Don't let the client assume that ongoing updates are part of the website cost. (12:18) Define future opportunities with the client in a clear manner. (12:46) It is important to communicate the options with the client for future business. (14:39) Offer the additional service (ex: Google Analytics) so that the client becomes aware of what it takes to run a business. (16:32) Tools for keeping organized: Asana – project management tool to keep track of tasks. Dropbox – make a folder for each client and place every piece of documentation in there. (18:16) Record the meeting (with Skype) and make sure you ask the client. (18:50) YouTube is a great tool to use for personal branding. (33:48) Episode Resources: http://nathanallotey.com Webinar: The Dating Game – Understanding Price Anchoring Hustle vs. Hope Gary Vaynerchuck's Hustle PluginTut The MattReport Marketing and Trust To Stay in Touch with Nathan: Nathan on YouTube Nathan's Facebook page Nathan on Twitter Nathan on Dribble Freelance Jumpstart TV To stay connected with the Matt Report, head on over to mattreport.com/subscribe. If you like the show, please leave a 5 Star review over on the Matt Report on iTunes. ★ Support this podcast ★

Live from the rooftop of seanwes conference 2017 in downtown Austin, Tx! In this episode I sit with filmmaker / videographer Cory McCabe and video marketer / digital creative nathan Allotey for a value packed interview. We discuss the power of seanwes community, goals, struggles, what drives us, what we're most excited about in the future of video and much much more!

Pricing is hard! But it's particularly challenging for designers, when the value of your work is so intangible. Our guest today is Nathan Allotey — web designer, digital marketing strategist, and the author of Freelance Jumpstart. Our goal is to help you create your own successful pricing strategy! We talk about different ways of charging for design work, explaining value, hourly vs daily billing, tiers, packages, and much more. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes UsabilityHub — remote user testing for showing value of your design work Nathan's website Freelance Jumpstart TV — Nathan's podcast on freelancing Follow Nathan on Twitter: @nathanallotey Join the waiting list for the Freelance Jumpstart course, and get 20% off using your special coupon code UIBREAKFAST when the course is live Today's Sponsor This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response. This tool is forever free! Sign up today at tinyreminder.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Show Notes: Full show notes at http://rjmccollam.com/?post_type=podcast&p=404&preview=true I had a chance to talk with fellow freelancer Nathan Allotey this week. We talked about what his path to freelancing was like and we also dove into talking about different pricing strategies. Please subscribe via your podcast service of choice and send in your questions and comments to podcast@rjmccollam.com. Rate The Freelance Podcast! You can help us reach other freelancers just like you and I by leaving a 5 star rating in iTunes for this podcast. If we have helped, or provided any useful information it would be awesome if you could leave us a rating. Thanks for listening.