Future of Marketing In Esports

The opportunities seem to be endless when it comes to esports and gaming, however, many of the experiences are still limited to a select few. Enter Martin Byerley, CEO of MountainSideGames, a company that offers comprehensive event and tournament hosting services including a venue, marketing, live broadcasting and video archival, sponsors, and more. You design your event, and they execute it. In this episode of the Future of Marketing in Esports, Rebecca welcomes Martin to discuss how he was fortunate enough to take over this company, and what makes him so passionate about bringing the experiences to others. They also talk about how he's currently finding opportunities and other events, and what some of his current challenges are in growing the company. They also talk about what's next for MountainSideGames, and where they're focusing on next. Learn more about MountainSideGames: Mountainside Gaming: https://www.youtube.com/mountainsidegames https://discord.com/invite/Yvfbnwa https://www.twitch.tv/mountainsidegames Martin's LinkedIn: https://www.linkedin.com/in/martin-byerley-84527019a/

The world of esports can still feel like the Wild West, but as fast as it's moving things are starting to change for the better. In this episode of The Future of Marketing in Esports, Rebecca is joined by Jack Hicks. Jake is a Lawyer and host of the Law of Esports Podcast where they break down the esports scene and legal issues that stem from this ever-evolving industry. They also talk about some of the biggest holes in the industry, and Jakes predictions on what he sees changing in the near future. They also discuss the expectations of players when it comes to creating content and being part of the world outside of just their team and gaming. Plus they discuss the differences between traditional sports and esports, and how there can be a lot of great opportunities for overlap. However, these same players need to be aware of the risks.  If you're interested in connecting with Jake you can find him on Twitter at:  https://mobile.twitter.com/jakehickslaw Or https://twitter.com/TheLawofEsports

Joining us today to talk about digital marketing, the importance of building an online presence, and new generations and their inherited knowledge of the digital space are Jean Marie Richarson and Ronnie Tullis.  Jean Marie is the President and CEO of iFOLIO, and she is a member of the Board of Directors at the Metro Atlanta Chamber. Jean Marie is also a speaker and a marketing solutionist.  Ronnie is the Digital Transformational Manager at iFOLIO, helping brands stand out and cut through the noise of the industry. He is an experienced marketer passionate about building genuine connections and finding opportunities to add value to the community.  In this episode, we delve into iFOLIO's creation, mission, and role in helping the gaming and esports community grow and expand. Jean Marie and Ronnie talked about their positions at the company and the importance of offering clients the proper tools for them to tell their stories.  We also talk about new generations and their access to information, their tendency to educate themselves through the internet, their entrepreneurial tendencies, and the different communities they have access to, thanks to video games. 

Joining us today to talk about digital marketing, the importance of building an online presence, and new generations and their inherited knowledge of the digital space are Jean Marie Richarson and Ronnie Tullis.  Jean Marie is the President and CEO of iFOLIO, and she is a member of the Board of Directors at the Metro Atlanta Chamber. Jean Marie is also a speaker and a marketing solutionist.  Ronnie is the Digital Transformational Manager at iFOLIO, helping brands stand out and cut through the noise of the industry. He is an experienced marketer passionate about building genuine connections and finding opportunities to add value to the community.  In this episode, we delve into iFOLIO's creation, mission, and role in helping the gaming and esports community grow and expand. Jean Marie and Ronnie talked about their positions at the company and the importance of offering clients the proper tools for them to tell their stories.  We also talk about new generations and their access to information, their tendency to educate themselves through the internet, their entrepreneurial tendencies, and the different communities they have access to, thanks to video games. 

There may still be a few people out there who view gaming in a negative light, but the list of positive outcomes far outweighs the bad in today's world. In today's episode of the Future of Marketing in Esports, Rebecca is joined by Peter Young, founder of the Minnesota Esports Club. What started as a student group in a high school, now is helping kids across the state connect to other games through their school and find other outlets for their passion for gaming. Peter talks about why he's so passionate about putting gaming clubs in schools, not just across the nation but across Minnesota along with the impact he's seen on kids. He also talks about some common misconceptions people have about gaming and why they couldn't be more wrong. Ready to learn more and connect with Peter? Visit: https://www.minnesotaesports.org/

There may still be a few people out there who view gaming in a negative light, but the list of positive outcomes far outweighs the bad in today's world. In today's episode of the Future of Marketing in Esports, Rebecca is joined by Peter Young, founder of the Minnesota Esports Club. What started as a student group in a high school, now is helping kids across the state connect to other games through their school and find other outlets for their passion for gaming. Peter talks about why he's so passionate about putting gaming clubs in schools, not just across the nation but across Minnesota along with the impact he's seen on kids. He also talks about some common misconceptions people have about gaming and why they couldn't be more wrong. Ready to learn more and connect with Peter? Visit: https://www.minnesotaesports.org/

As more and more businesses try to find ways to get involved in the world of esports and gaming, it's crucial they have a place that can help guide them in the right direction and help them make the connections they need.  That's exactly what the Esports Trade Association does by helping those within the industry or looking to get involved, find a way, learn more, and connect with the individuals who can help them. Megan Van Petten, Founder of the Esports Trade Association, joins Rebecca on this episode of the Future of Marketing in Esports to talk about the ESTA, and the role it's had within this booming industry.  They also talk about going back to live events, and what they're hoping the future of esports will look like. To learn more about the trade association, visit: https://esta.org

As more and more businesses try to find ways to get involved in the world of esports and gaming, it's crucial they have a place that can help guide them in the right direction and help them make the connections they need.  That's exactly what the Esports Trade Association does by helping those within the industry or looking to get involved, find a way, learn more, and connect with the individuals who can help them. Megan Van Petten, Founder of the Esports Trade Association, joins Rebecca on this episode of the Future of Marketing in Esports to talk about the ESTA, and the role it's had within this booming industry.  They also talk about going back to live events, and what they're hoping the future of esports will look like. To learn more about the trade association, visit: https://esta.org

What are some of the top ways brands are engaging with esports teams?  In this episode of The Future of Marketing in Esports, Rebecca is joined by Kansas City Pioneers CEO & Founder, Mark Josey.  Mark talks about his unique background in marketing and building an agency that has helped him drive the growth of the Pioneers. Plus he talks about creative ways brands are looking for content to be utilized in partnerships outside of just placing a logo on an event. Mark also gives some insider details about the Kansas City Pioneers and what is getting him excited as the world begins to open up again. Want to connect with Mark and the Pioneer. Pioneer.gg MarkJosey throughout social

What are some of the top ways brands are engaging with esports teams?  In this episode of The Future of Marketing in Esports, Rebecca is joined by Kansas City Pioneers CEO & Founder, Mark Josey.  Mark talks about his unique background in marketing and building an agency that has helped him drive the growth of the Pioneers. Plus he talks about creative ways brands are looking for content to be utilized in partnerships outside of just placing a logo on an event. Mark also gives some insider details about the Kansas City Pioneers and what is getting him excited as the world begins to open up again. Want to connect with Mark and the Pioneer. Pioneer.gg MarkJosey throughout social

We know that there are opportunities for those who love gaming to potentially take their skill level to the pros. However, what opportunities are there for those who may not want to be pro? Are there job options for them? Can they do something in a field that they love? Queue Danny Martin and Esposure. Ēsposure is the leading esports technology provider of professional esports education, production and studio services, competitive gaming experiences, and career development for the community and global enterprises. Esposure built its first facility in the Dallas area, helping students of all ages gain exposure to the world of esports, and helping to bridge the gaps between a passion for playing and job opportunities. In this episode of The Future of Marketing in Esports, Danny joins Rebecca to talk about his journey and why creating these opportunities is so important to him. They also discuss what's next for Esposure, and how he's currently working with brands including Dallas ISD. If you'd love to connect with Danny, either visit: esposure.gg or email him at dmartin {at} esposure.gg.

We know that there are opportunities for those who love gaming to potentially take their skill level to the pros. However, what opportunities are there for those who may not want to be pro? Are there job options for them? Can they do something in a field that they love? Queue Danny Martin and Esposure. Ēsposure is the leading esports technology provider of professional esports education, production and studio services, competitive gaming experiences, and career development for the community and global enterprises. Esposure built its first facility in the Dallas area, helping students of all ages gain exposure to the world of esports, and helping to bridge the gaps between a passion for playing and job opportunities. In this episode of The Future of Marketing in Esports, Danny joins Rebecca to talk about his journey and why creating these opportunities is so important to him. They also discuss what's next for Esposure, and how he's currently working with brands including Dallas ISD. If you'd love to connect with Danny, either visit: esposure.gg or email him at dmartin {at} esposure.gg.

We all know that not all great players are great teammates. However, Kat Salazar is hoping to do something about that so the right data in the right hands, can help those players see success in all aspects of their life. weThink focuses on tracking cognitive-behavioral performance to help build skills including problem-solving, interpersonal communication, self-control, critical thinking, and many more, helping people become better players and better students. weThink works with both, traditional and esports athletes. In this episode of The Future of Marketing in Esports, Kat sits down with Rebecca to talk about her history in this field, and why she's so passionate about helping build better teams, and more importantly, better humans on those teams. To find out more or connect with Kat, visit: Wethinkinc.us Or Email Katrina {at} wethinkinc.us

We all know that not all great players are great teammates. However, Kat Salazar is hoping to do something about that so the right data in the right hands, can help those players see success in all aspects of their life. weThink focuses on tracking cognitive-behavioral performance to help build skills including problem-solving, interpersonal communication, self-control, critical thinking, and many more, helping people become better players and better students. weThink works with both, traditional and esports athletes. In this episode of The Future of Marketing in Esports, Kat sits down with Rebecca to talk about her history in this field, and why she's so passionate about helping build better teams, and more importantly, better humans on those teams. To find out more or connect with Kat, visit: Wethinkinc.us Or Email Katrina {at} wethinkinc.us

Scott Cole has the ultimate story of saying yes, taking chances, and going for what he wanted, even when it meant taking pay cuts and entering unknown territory to land his dream jobs. It all ended up paying off as Scott now has the opportunity to work with brands like ESPN, the NFL, NBA, and many more, plus work within the world of esports as a broadcaster. In this episode of The Future of Marketing in Esports, Scott joins Rebecca to talk about his journey, and where many content creators get in wrong when it comes to expectations and numbers. He also talks about how saying ‘yes' was one of the greatest things he could do to grow his career, and why he loves being able to be in both the traditional sports world and esports. To learn more about Scott, visit: https://ScottColeShow or find him anywhere throughout social media at @ScottColeShow.

Scott Cole has the ultimate story of saying yes, taking chances, and going for what he wanted, even when it meant taking pay cuts and entering unknown territory to land his dream jobs. It all ended up paying off as Scott now has the opportunity to work with brands like ESPN, the NFL, NBA, and many more, plus work within the world of esports as a broadcaster. In this episode of The Future of Marketing in Esports, Scott joins Rebecca to talk about his journey, and where many content creators get in wrong when it comes to expectations and numbers. He also talks about how saying ‘yes' was one of the greatest things he could do to grow his career, and why he loves being able to be in both the traditional sports world and esports. To learn more about Scott, visit: https://ScottColeShow or find him anywhere throughout social media at @ScottColeShow.

How can brands work with influencers and create win-win scenarios? It's really about approaching the relationships in a couple of specific ways, and Phid McAwesome, Business Development Manager at GGWP Academy is joining Rebecca on this episode to talk about just that. Phid brings his experience from the gaming world to now helping brands and influencers work together to create partnerships that create a long-tail effect. He also talks about standard marketing rules, and why learning to approach them differently can create new opportunities in the world of gaming and esports. Would you like to connect with Phid? Visit: GGWPAcademy.com Twitter: https://twitter.com/PhidMcAwesome https://www.linkedin.com/in/phidmcawesome/?originalSubdomain=au

How can brands work with influencers and create win-win scenarios? It's really about approaching the relationships in a couple of specific ways, and Phid McAwesome, Business Development Manager at GGWP Academy is joining Rebecca on this episode to talk about just that. Phid brings his experience from the gaming world to now helping brands and influencers work together to create partnerships that create a long-tail effect. He also talks about standard marketing rules, and why learning to approach them differently can create new opportunities in the world of gaming and esports. Would you like to connect with Phid? Visit: GGWPAcademy.com Twitter: https://twitter.com/PhidMcAwesome https://www.linkedin.com/in/phidmcawesome/?originalSubdomain=au

How can brands win with esports and gaming partnerships? Although it's not as easy as other industries, there is still a lot of opportunity to do some great things and win over a demographic for life, If it's approached the right way. Felix LaHay, Founder of United Esports joins Rebecca on this episode to discuss how brands can win when it comes to the world of gaming and esports, and what's important for them to understand about this very specific demographic. They talk about why brands have to be up front when getting involved in this industry, why the long game need to always be considered, why now is the ultimate time to get into esports, plus so much more! To learn more and connect with Felix, visit UnitedEsports.com Or  LinkedIn: https://www.linkedin.com/in/felix-lahaye-a194ba2a/

How can brands win with esports and gaming partnerships? Although it's not as easy as other industries, there is still a lot of opportunity to do some great things and win over a demographic for life, If it's approached the right way. Felix LaHay, Founder of United Esports joins Rebecca on this episode to discuss how brands can win when it comes to the world of gaming and esports, and what's important for them to understand about this very specific demographic. They talk about why brands have to be up front when getting involved in this industry, why the long game need to always be considered, why now is the ultimate time to get into esports, plus so much more! To learn more and connect with Felix, visit UnitedEsports.com Or  LinkedIn: https://www.linkedin.com/in/felix-lahaye-a194ba2a/

Are you a company who wants to engage in some partnerships with other brands, but discovering that exactly measuring an ROI can be difficult? What does an impression do for you, or is it only engagement you should be aiming for? These are questions often asked by brands, and a need that Zoomph discovered. Zoomph helps brands measure partnerships, and there's no industry that this is more important to than esports and gaming. President and Co-Founder, Amir Zonazi joins Rebecca in this episodes of The Future of Marketing in Esports to discuss what brands are looking for when it comes to measuring the success of partnerships, plus his journey from politics to esports.  They also talk about the journey of the esports career and why not a single path is the same.  If you're interested in learning more about Zoomph, visit: Zoomph.com To connect with Amir, visit him on Twitter at: Twiiter.com/Zonozi

Are you a company who wants to engage in some partnerships with other brands, but discovering that exactly measuring an ROI can be difficult? What does an impression do for you, or is it only engagement you should be aiming for? These are questions often asked by brands, and a need that Zoomph discovered. Zoomph helps brands measure partnerships, and there's no industry that this is more important to than esports and gaming. President and Co-Founder, Amir Zonazi joins Rebecca in this episodes of The Future of Marketing in Esports to discuss what brands are looking for when it comes to measuring the success of partnerships, plus his journey from politics to esports.  They also talk about the journey of the esports career and why not a single path is the same.  If you're interested in learning more about Zoomph, visit: Zoomph.com To connect with Amir, visit him on Twitter at: Twiiter.com/Zonozi

2020 saw a huge increase in the popularity of gaming and esports. And where's there is popularity in a sport, popularity in gaming quickly follows.  In this episode of The Future of Marketing in Esports, Rebecca welcomes Adam Boothe, Director of Esports at PrizePicks. PrizePicks is a Daily Fantasy platform that helps to simplify sports betting. Their goal is that instead of having you spend time creating a Daily Fantasy lineup and matching up against others, users can choose 2-5 athletes and predict if their players' states will go over the projected total. Adam talks about the role Daily Fantasy has within esports, and why he is so excited for the future of Prize Picks. To find out more, visit: Prize Picks - https://app.prizepicks.com/ Email Adam: Adam.Boothe {at} PrizePicks.com Or Find him on Twitter @LockeQwerty

2020 saw a huge increase in the popularity of gaming and esports. And where's there is popularity in a sport, popularity in gaming quickly follows.  In this episode of The Future of Marketing in Esports, Rebecca welcomes Adam Boothe, Director of Esports at PrizePicks. PrizePicks is a Daily Fantasy platform that helps to simplify sports betting. Their goal is that instead of having you spend time creating a Daily Fantasy lineup and matching up against others, users can choose 2-5 athletes and predict if their players' states will go over the projected total. Adam talks about the role Daily Fantasy has within esports, and why he is so excited for the future of Prize Picks. To find out more, visit: Prize Picks - https://app.prizepicks.com/ Email Adam: Adam.Boothe {at} PrizePicks.com Or Find him on Twitter @LockeQwerty

Even though we have more data than we could have imagined even just a few years ago, are we truly optimizing how we're using it? Although every industry is exploring this question, one of the most prevalent industries where this is an issue is the sporting industry. Whether it's traditional sports or esports there are a lot of opportunities to utilize the data in better ways. Ryan McCumber, Founder and CEO of SportsTech.ai visits Rebecca in today's episode of The Future of Marketing in Esports to talk about how he is working to fill in the gaps with not just data collection, but truly understanding the data and how it can make companies smarter. He also discusses his incubator, Hype Sports Innovation, and talks about how they're working with big brands to help find innovative solutions to some of their biggest problems. Want to connect with Ryan? You can find him on LinkedIn: https://www.linkedin.com/in/ryan-mccumber-b381a7/ Or to learn more about the incubator, visit: https://www.hypesportsinnovation.com/

Even though we have more data than we could have imagined even just a few years ago, are we truly optimizing how we're using it? Although every industry is exploring this question, one of the most prevalent industries where this is an issue is the sporting industry. Whether it's traditional sports or esports there are a lot of opportunities to utilize the data in better ways. Ryan McCumber, Founder and CEO of SportsTech.ai visits Rebecca in today's episode of The Future of Marketing in Esports to talk about how he is working to fill in the gaps with not just data collection, but truly understanding the data and how it can make companies smarter. He also discusses his incubator, Hype Sports Innovation, and talks about how they're working with big brands to help find innovative solutions to some of their biggest problems. Want to connect with Ryan? You can find him on LinkedIn: https://www.linkedin.com/in/ryan-mccumber-b381a7/ Or to learn more about the incubator, visit: https://www.hypesportsinnovation.com/

The rise of gaming centers has only just begun. However, the next time you step into a gaming center, there's a really good chance that ggCircuit has helped in some way build and run that center. Jason Macintosh, Director of Customer Experience at ggCircuit joins Rebecca on today's episode of The Future of Marketing in Esports to discuss esports and gaming, and the huge role ggCircuit plays in the gaming and esports community. They talk about the history of the company, how people can get involved in this industry, what the future looks ike, plus so much more.  To learn more about ggCircuit, visit: https://ggCircuit.com To order their new book about building a gaming center, visit: ThatEsportsBook.com

The rise of gaming centers has only just begun. However, the next time you step into a gaming center, there's a really good chance that ggCircuit has helped in some way build and run that center. Jason Macintosh, Director of Customer Experience at ggCircuit joins Rebecca on today's episode of The Future of Marketing in Esports to discuss esports and gaming, and the huge role ggCircuit plays in the gaming and esports community. They talk about the history of the company, how people can get involved in this industry, what the future looks ike, plus so much more.  To learn more about ggCircuit, visit: https://ggCircuit.com To order their new book about building a gaming center, visit: ThatEsportsBook.com

A growing concern for the world of esports and gaming is the health of the players, not just physical but also mental.  FitGMR has been a pioneer in the space of esports performance and they continue to make an impact in the world of gaming and esports. Today on The Future of Marketing in Esports, Rebecca talks to Landon Gorbenko to discuss his journey in the esports world and why helping athletes reach their peak performance is so important to him. He also talks more about FitGMER, and what they're doing to not just help clients individually, but how they're working to help gamers at a global scale. To learn more about FitGMR, visit https://fitgmr.gg/ For the app look up ‘FitGMR' in the Apple and Google store. You can also find them on Twitter at:   https://twitter.com/fitgmr

A growing concern for the world of esports and gaming is the health of the players, not just physical but also mental.  FitGMR has been a pioneer in the space of esports performance and they continue to make an impact in the world of gaming and esports. Today on The Future of Marketing in Esports, Rebecca talks to Landon Gorbenko to discuss his journey in the esports world and why helping athletes reach their peak performance is so important to him. He also talks more about FitGMER, and what they're doing to not just help clients individually, but how they're working to help gamers at a global scale. To learn more about FitGMR, visit https://fitgmr.gg/ For the app look up ‘FitGMR' in the Apple and Google store. You can also find them on Twitter at:   https://twitter.com/fitgmr

With so many innovations and new technologies coming to life, can we really focus on just one next big thing? Well, Maha Abouelenein visits Rebcca Longawa in this episode of the Future of Marketing in esports to talk all things disruption and gaming, and to talk about what that one thing is that we should all be paying attention to. Maha has over 20 years of experience in storytelling and communication and has worked with names like Gary V. In this episode she discusses her first experience with esports, and what was gotten her so excited about this booming industry. She also talks about what has her most excited, and what brands need to be focused on right now. If you're interested in connecting with Maha, then you can find her on twitter: https://twitter.com/mahagaber or email her at mama {at} digitalsavvy.com.

With so many innovations and new technologies coming to life, can we really focus on just one next big thing? Well, Maha Abouelenein visits Rebcca Longawa in this episode of the Future of Marketing in esports to talk all things disruption and gaming, and to talk about what that one thing is that we should all be paying attention to. Maha has over 20 years of experience in storytelling and communication and has worked with names like Gary V. In this episode she discusses her first experience with esports, and what was gotten her so excited about this booming industry. She also talks about what has her most excited, and what brands need to be focused on right now. If you're interested in connecting with Maha, then you can find her on twitter: https://twitter.com/mahagaber or email her at mama {at} digitalsavvy.com.

If you didn't already know, the future for esports is extremely bright, and it's only going to get brighter. Schools are seeing the opportunity to not just get kids excited about education in a different way, but they also see an entirely new opportunity to help get kids prepared for careers in a new way. Lenovo is helping get schools set up and making strides from elementary to colleges, and today Jeff Palumbo, Lenovo's Global Esports Solution Manager is talking to Rebecca on The Future of Marketing in Esports to discuss how schools can get their programs they started. They also talk marketing, and what brands can do today to get in, and why staying on the sidelines is only costing them more money! If you're interested in connecting with Jeff, you can email him at: jpalumbo {at} lenovo.com

If you didn't already know, the future for esports is extremely bright, and it's only going to get brighter. Schools are seeing the opportunity to not just get kids excited about education in a different way, but they also see an entirely new opportunity to help get kids prepared for careers in a new way. Lenovo is helping get schools set up and making strides from elementary to colleges, and today Jeff Palumbo, Lenovo's Global Esports Solution Manager is talking to Rebecca on The Future of Marketing in Esports to discuss how schools can get their programs they started. They also talk marketing, and what brands can do today to get in, and why staying on the sidelines is only costing them more money! If you're interested in connecting with Jeff, you can email him at: jpalumbo {at} lenovo.com

Jake Trobough has a unique entry into the world of gaming and esports. He loved playing, and taking a chance on a trip to New York helped him to launch into professional player status. Since then he worked in finance and then found is way back to esports by working with the Rokker and Version1 as their Director or Esports Strategy. He and Rebecca talk about what's next for esports, why it's so important for players to build their own personal brand, what long-term success looks like for players, and how to build partnerships with brands that last. Interested in learning more about Jake, connect with him on Twitter at: https://twitter.com/REPPINjt

Jake Trobough has a unique entry into the world of gaming and esports. He loved playing, and taking a chance on a trip to New York helped him to launch into professional player status. Since then he worked in finance and then found is way back to esports by working with the Rokker and Version1 as their Director or Esports Strategy. He and Rebecca talk about what's next for esports, why it's so important for players to build their own personal brand, what long-term success looks like for players, and how to build partnerships with brands that last. Interested in learning more about Jake, connect with him on Twitter at: https://twitter.com/REPPINjt

When it comes to brands getting involved with the world of esports, the possibilities are endless, and if there's one person who loves finding the opportunities for these brands, it's Dillon Pomeroy. Dillon is Partnerships Manager at Version1 and Minnesota RØKKR, and he is all about finding ways for brands to get their name and products in front of gaming enthusiasts. In this episode of the The Future of Marketing in Esports, Dillon visits Rebecca to talk about what he sees that's working in the world of gaming, and how brands can take advantage of these amazing opportunities without looking like they're just trying to take advantage of the situation. Want to connect with Dillon, visit him at: https://twitter.com/dillonpomeroy

When it comes to brands getting involved with the world of esports, the possibilities are endless, and if there's one person who loves finding the opportunities for these brands, it's Dillon Pomeroy. Dillon is Partnerships Manager at Version1 and Minnesota RØKKR, and he is all about finding ways for brands to get their name and products in front of gaming enthusiasts. In this episode of the The Future of Marketing in Esports, Dillon visits Rebecca to talk about what he sees that's working in the world of gaming, and how brands can take advantage of these amazing opportunities without looking like they're just trying to take advantage of the situation. Want to connect with Dillon, visit him at: https://twitter.com/dillonpomeroy

Although gaming is typically thought of as a male-dominated world, women gamers represent almost half of the community. Rebecca Dixon of the gameHERs leads with the mission of amplifying and advancing the voice of women in this industry. In this episode of The Future of Marketing in Esports, Rebecca and Rebecca talk about where the idea of the gameHERs came from, and why they found this such an important market to serve, the opportunities for brands with women gamers, plus the areas that the gameHERs team is focusing on for 2021. You can find out more about the gameHERs at: https://thegamehers.com/ Email Rebecca at: Rebecca {at} thegamehers.com Or connect with her on LinkedIn at:  https://www.linkedin.com/in/rebecca-dixon-3903015/ To connect with Rebecca, visit: https://www.happywarrior.us/ And follow her on Twitter at: https://twitter.com/RLongawa For more information on all of our shows, visit: https://esportsfpn.com/

Although gaming is typically thought of as a male-dominated world, women gamers represent almost half of the community. Rebecca Dixon of the gameHERs leads with the mission of amplifying and advancing the voice of women in this industry. In this episode of The Future of Marketing in Esports, Rebecca and Rebecca talk about where the idea of the gameHERs came from, and why they found this such an important market to serve, the opportunities for brands with women gamers, plus the areas that the gameHERs team is focusing on for 2021. You can find out more about the gameHERs at: https://thegamehers.com/ Email Rebecca at: Rebecca {at} thegamehers.com Or connect with her on LinkedIn at:  https://www.linkedin.com/in/rebecca-dixon-3903015/ To connect with Rebecca, visit: https://www.happywarrior.us/ And follow her on Twitter at: https://twitter.com/RLongawa For more information on all of our shows, visit: https://esportsfpn.com/

The world of esports and gaming is evolving, and they're bringing other industries with them. Case in point, Ford Models has taken note and now represents influencers in the gaming world. In this episode of The Future of Marketing with Esports, Rebecca Longawa talks to Justin Jacobson, Attorney and Talent Manager at Ford Models. Justin and Rebecca talk about the importance of understanding the influencer and sponsor relationship, what brands need to know to work with the right influencers in the gaming and esports industries, and some of the biggest missed opportunities they're seeing out in this industry right now. To connect with Justin on Twitter, visit: https://twitter.com/justinjesq To connect with Rebecca, visit: https://www.happywarrior.us/ And follow her on Twitter at: https://twitter.com/RLongawa For more information on all of our shows, visit: https://esportsfpn.com/

The world of esports and gaming is evolving, and they’re bringing other industries with them. Case in point, Ford Models has taken note and now represents influencers in the gaming world. In this episode of The Future of Marketing with Esports, Rebecca Longawa talks to Justin Jacobson, Attorney and Talent Manager at Ford Models. Justin and Rebecca talk about the importance of understanding the influencer and sponsor relationship, what brands need to know to work with the right influencers in the gaming and esports industries, and some of the biggest missed opportunities they’re seeing out in this industry right now. To connect with Justin on Twitter, visit: https://twitter.com/justinjesq To connect with Rebecca, visit: https://www.happywarrior.us/ And follow her on Twitter at: https://twitter.com/RLongawa For more information on all of our shows, visit: https://esportsfpn.com/

Rebecca brings her best friend and ESPN Host, Arda Ocal to join her on this week's episode of the Future of Marketing in Esports podcast. In this episode, they discuss Arda's road to becoming a host of a top network, and why just doing everything he could to learn, got him on a path he never dreamed was possible. They also talk about branding, and when he realized he was a brand, and what today's athletes, both traditional and in gaming, should understand when it comes to working with partnerships. Not all money is good money, and it's important to understand what they align with best. Plus, there's lots of talk about Clubhouse, a platform that is truly all about the Future of Marketing! To connect with Arda, visit: https://Twitter.com/Arda LinkedIn: https://www.linkedin.com/in/arda-ocal-34a97a12a/ To connect with Rebecca, visit: https://www.happywarrior.us/ And follow her on Twitter at: https://twitter.com/RLongawa For more information on all of our shows, visit: https://esportsfpn.com/

Rebecca brings her best friend and ESPN Host, Arda Ocal to join her on this week's episode of the Future of Marketing in Esports podcast. In this episode, they discuss Arda's road to becoming a host of a top network, and why just doing everything he could to learn, got him on a path he never dreamed was possible. They also talk about branding, and when he realized he was a brand, and what today's athletes, both traditional and in gaming, should understand when it comes to working with partnerships. Not all money is good money, and it's important to understand what they align with best. Plus, there's lots of talk about Clubhouse, a platform that is truly all about the Future of Marketing! To connect with Arda, visit: https://Twitter.com/Arda LinkedIn: https://www.linkedin.com/in/arda-ocal-34a97a12a/ To connect with Rebecca, visit: https://www.happywarrior.us/ And follow her on Twitter at: https://twitter.com/RLongawa For more information on all of our shows, visit: https://esportsfpn.com/

Are brands getting lazy when it comes to marketing in traditional sports? Or are traditional sports just playing it too safe with their demographic? These are just two of the questions discussed in this week's episode of The Future of Marketing in Esports as Rebecca welcomes friend and marketing expert, Jenna Johnson. Jenna discusses her work for large companies like Mastercard, and what excites her most about the esports space. Plus they discuss some amazing ideas for what brands are standing out in a world of mediocrity, and what's most important to understand when trying to market to gamers and esports enthusiasts. Interested in connecting with Jenna? Visit her LinkedIn at https://www.linkedin.com/in/jenna-b-johnson/ Or email her: JBJohnson24{at} gmail.com To connect with Rebecca, visit: https://www.happywarrior.us/ And follow her on Twitter at: https://twitter.com/RLongawa For more information on all of our shows, visit: https://esportsfpn.com/

Are brands getting lazy when it comes to marketing in traditional sports? Or are traditional sports just playing it too safe with their demographic? These are just two of the questions discussed in this week's episode of The Future of Marketing in Esports as Rebecca welcomes friend and marketing expert, Jenna Johnson. Jenna discusses her work for large companies like Mastercard, and what excites her most about the esports space. Plus they discuss some amazing ideas for what brands are standing out in a world of mediocrity, and what's most important to understand when trying to market to gamers and esports enthusiasts. Interested in connecting with Jenna? Visit her LinkedIn at https://www.linkedin.com/in/jenna-b-johnson/ Or email her: JBJohnson24{at} gmail.com To connect with Rebecca, visit: https://www.happywarrior.us/ And follow her on Twitter at: https://twitter.com/RLongawa For more information on all of our shows, visit: https://esportsfpn.com/

They say esports is the wild, wild west, and there are a lot of brands looking to jump into this newfound opportunity. However, it's not as easy as just throwing in a lot of money and having a new group of raving fans. This is an industry where companies must proceed with caution when stepping in, but when done correctly can win over life-long customers. CJ Cooper, COO of Hive Gaming, joins Rebecca Longawa in this week's episode of The Future of Marketing in Esports to talk about brands that are getting into the esports space, and what's working really well in terms of partnerships. They also go into great detail about new ideas for industries, and ways companies can win in the world of gaming in esports, even if it's not a direct fit. For example, they're not talking about energy drinks, but life insurance! Links Mentioned in this site: https://www.HiveGaming.org https://www.linkedin.com/in/cj-cooper/ To connect with Rebecca, visit: https://www.happywarrior.us/ And follow her on Twitter at: https://twitter.com/RLongawa For more information on all of our shows, visit: https://esportsfpn.com/

They say esports is the wild, wild west, and there are a lot of brands looking to jump into this newfound opportunity. However, it's not as easy as just throwing in a lot of money and having a new group of raving fans. This is an industry where companies must proceed with caution when stepping in, but when done correctly can win over life-long customers. CJ Cooper, COO of Hive Gaming, joins Rebecca Longawa in this week's episode of The Future of Marketing in Esports to talk about brands that are getting into the esports space, and what's working really well in terms of partnerships. They also go into great detail about new ideas for industries, and ways companies can win in the world of gaming in esports, even if it's not a direct fit. For example, they're not talking about energy drinks, but life insurance! Links Mentioned in this site: https://www.HiveGaming.org https://www.linkedin.com/in/cj-cooper/ To connect with Rebecca, visit: https://www.happywarrior.us/ And follow her on Twitter at: https://twitter.com/RLongawa For more information on all of our shows, visit: https://esportsfpn.com/

Although many people are playing from the comfort of their own homes, the gaming world can be a dangerous place. Harassment is a real issue in the community. Maria Tamellini joins Rebecca Longawa in this episode of The Future of Marketing in Esports to discuss her product Gamer Safer, and why this will be such a game-changer in the gaming and esports communities. Imagine being able to verify that someone entering an all women’s tournament is actually a woman. How about keeping people out of certain games once they’ve crossed a line? This is just some of what her technology will do, and she discusses the inspiration behind it, and what’s getting her excited about bringing this product to the world. Want to learn more about Gamer Safer? Visit: GamerSafer.com Or connect with Maria at: Maria {at} GamerSafer.com To connect with Rebecca, visit: https://www.happywarrior.us/ And follow her on Twitter at: https://twitter.com/RLongawa For more information on all of our shows, visit: https://esportsfpn.com/

Although many people are playing from the comfort of their own homes, the gaming world can be a dangerous place. Harassment is a real issue in the community. Maria Tamellini joins Rebecca Longawa in this episode of The Future of Marketing in Esports to discuss her product Gamer Safer, and why this will be such a game-changer in the gaming and esports communities. Imagine being able to verify that someone entering an all women's tournament is actually a woman. How about keeping people out of certain games once they've crossed a line? This is just some of what her technology will do, and she discusses the inspiration behind it, and what's getting her excited about bringing this product to the world. Want to learn more about Gamer Safer? Visit: GamerSafer.com Or connect with Maria at: Maria {at} GamerSafer.com To connect with Rebecca, visit: https://www.happywarrior.us/ And follow her on Twitter at: https://twitter.com/RLongawa For more information on all of our shows, visit: https://esportsfpn.com/

Find a need. Fill a need. That’s exactly what Eric Stark, and his team at Slate did. They created a product that allows brand to easily create and share graphics that allow sponsorships and partners to utilize when posting on social media. The brand utilization of this product is truly endless, and Eric shares the story of how he saw the need for this in his background of working with teams like the 49ers and eventually to the NFL. And he also discusses how this tool will be used in the world of esports. To learn more about Slate, visit: SlateTeams.com Or connect with Eric at: Eric {at} SlateTeams.com To connect with Rebecca, visit: https://www.happywarrior.us/ And follow her on Twitter at: https://twitter.com/RLongawa For more information on all of our shows, visit: https://esportsfpn.com/