Podcasts about innovative marketing

What if virality wasn't a tactic — but the entire product?In this episode, a16z General Partners Erik Torenberg and Bryan Kim sit down with Roy Lee, cofounder and CEO of Cluely, one of the most talked-about consumer AI startups of 2025. Cluely didn't raise a mega round or drop a feature suite to get traction - it broke through by turning distribution into design: launching viral short-form videos, pushing polarizing product drops, and building in public with speed and spectacle.We cover:– Why virality is Cluely's moat– Building a brand-native AI interface– The Gen Z founder mindset– What most startups get wrong about attention– Why creators are the new product managers– Cluely's long-term vision for ambient AICluely is a glimpse at the next generation of startups,  where the line between product and performance is disappearing. Timecodes: 00:00 Introduction 01:07 Early Success02:02 Roy's Journey: From College Kid to Tech Universe04:37 The Turning Point: Harvard and Beyond06:57 Building Cluey: The Early Days08:27 The Viral Strategy: Mastering Algorithms13:56 The 50 Interns Experiment15:30 The Investment Journey: Roy and Bryan's Partnership19:20 Momentum as a Moat: The Future of AI Companies20:32 The Evolution of Product Strategy in the AI Era21:19 The Importance of Speed and Adaptability22:48 The Role of Distribution in Modern Startups24:26 Roy's Journey and Product Development25:25 The Power of User Data and Feedback26:58 Innovative Marketing and Distribution Tactics28:25 The Future of AI Integration and Translucent Overlays32:15 Controversial Marketing and Authenticity34:01 The Impact of Radical Transparency36:42 The Changing Landscape of Professionalism38:26 Concluding Thoughts and Future VisionResources: Find Roy on X: https://x.com/im_roy_leeFind Bryan on X: https://x.com/kirbyman01Learn more about Cluely: http://cluely.com/ Stay Updated: Let us know what you think: https://ratethispodcast.com/a16zFind a16z on Twitter: https://twitter.com/a16zFind a16z on LinkedIn: https://www.linkedin.com/company/a16zSubscribe on your favorite podcast app: https://a16z.simplecast.com/Follow our host: https://x.com/eriktorenbergPlease note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

Real Ways I Used ChatGPT to Save Time & Stay Sharp-On my morning walk this week, I looked up the hill and stopped in my tracks — there was a bear. No warning, just a moment that forced me to change direction. And that's exactly what business can feel like today. Things shift quickly, and we need to be ready to pivot.That moment reminded me just how valuable a tool like ChatGPT can be — not for flashy gimmicks, but for real, day-to-day support. In this episode, I share exactly how I used ChatGPT over the past week to stay sharp, save time, and better support clients.You'll hear how I used ChatGPT to:• Research prospects and uncover insights that led to more personalized outreach• Compare LMS platforms to guide a client's decision• Refine an article for an industry publication to sound more helpful, not salesy• Align branding visuals and promotions for a consistent message• Explore topics like stem cell therapy to stay informed and sharp3 Actionable Steps to Try This Week: Use it for research: Ask ChatGPT to break down a company, audience, or trend in plain English. Test it on something small: Try rewriting one email or LinkedIn post — you'll be surprised how much time it saves. Build it into your prep routine: Whether you're heading into a meeting or presentation, let ChatGPT help you get clear and confident.At World Innovators, we believe in sharing what actually works — not what sounds trendy. If you're ready to explore how AI can work in your world, subscribe to the B2B Marketing Excellence & AI Podcast so you don't miss an episode.We also invite you to:Check out our YouTube Channel for step-by-step how-to videosVisit our website for more tactical tips and ideasOr email me directly at dpeterson@worldinnovators.com — if you've discovered a new way to use ChatGPT, I'd love to feature it!Let's learn together and help each other succeed — one smart strategy at a time.

Lauren deVane is back (for the fifth time!) to help us make sense of the AI landscape—minus the tech bro energy. She and Michelle unpack what GPT-4o actually means for creative work, how to use AI tools with taste, and why brand builders can't afford to sit on the sidelines. From custom bots to off-label use cases, this conversation is a sharp, strategic look at where branding and AI intersect. Lauren deVane is the founder of The Bemused Studio, where she builds strategic, scroll-stopping brand identities for bold creatives. With 60+ client projects under her belt, she now teaches designers how to integrate AI into their workflows. Formerly leading creative at Ulta Beauty and Walgreens, Lauren's worked with celebs like Kim Kardashian and Tracee Ellis Ross, and designed for brands like Hyatt and Chicago Fire. ------------------------ In today's episode, we cover the following: Choosing the right AI tool Understanding AI models AI for brand designers Why using AI isn't a threat to your business Taste vs tools Creative direction with AI Postproduction AI hacks Democratizing branding Ethics and optimism Custom instructions and training Off-label use cases ----------------------- RESOURCES: Use the code ITSGONNABEMAY for $400 off BAIS CAMP Episode 117: Midjourney & AI with Lauren deVane Episode 133: Midjourney & AI Part 2 with Lauren deVane Episode 162: Leveraging AI Tools for Innovative Marketing with Lauren deVane Episode 192: Authenticity and AI with Lauren deVane Episode 215: Client Case Study: FRG Real Estate (Part 2) ----------------------- GUEST INFO: To learn more about Lauren and her distinct style, follow her on Instagram @TheBemusedStudio, or visit her websites, TheBemusedStudio.com and JoinBaisCamp.com. ----------------------- Your designs deserve the front page—literally. Searchlight Digital is the women-led SEO and Google Ads agency that helps creative businesses get seen, not just admired. Use code KMA100 at searchlightdigital.ca for $100 off a 60-minute Pick My Brain call and finally get found. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

In this episode of Literally First Class, host Keri Ford discusses innovative marketing strategies for female founders, emphasizing the importance of honesty and authenticity in marketing. She shares her unique approach to marketing, which involves 'zagging' when others 'zig,' and highlights the significance of understanding market relevance and brand truth. Keri also addresses the challenges of adapting to market changes, particularly with the rise of AI, and encourages listeners to leverage their unique strengths in their marketing efforts.   Takeaways: The podcast is aimed at female founders of multi-million dollar brands. Keri emphasizes the importance of personal branding and authenticity. Successful marketing strategies involve understanding your audience's needs. Time is a more valuable asset than money for busy entrepreneurs. Honest marketing can address potential objections before they arise. Brand truth is essential for effective marketing and positioning. Market relevance is constantly changing and must be monitored. AI can be leveraged in unique ways to stand out in the market. Keri shares personal anecdotes to illustrate marketing principles. Encouragement to take bold actions and dream big.   Episode Resources: Book your free 15-minute Somatic Strategy Call with Jalena (no sales pitch, just a free nervous system audit)! The Wealth Vault: FREE stuff to take your business to the next level. Explore Keri's programs such as Power Hour sessions, VIP Days, and Private Mentorship. Subscribe to The Newsletter and VIP e-mail list for advanced insights, strategies, and exclusive resources to drive growth, inspire peak performance, and elevate your impact. Step into Keri's FREE Somatic Success® community on Facebook and connect with like-minded individuals on your journey to success! Join us for an exclusive Champagne Club Dinner—a special evening for female founders & investors to connect over great food and conversation.

Shawn Reddy is the Founder and Chief Marketing Officer of AI Advantage, an AI-as-a-Service company serving over 500,000 monthly users and 400+ global clients. He specializes in AI-driven cold outreach strategies that consistently generate 25%+ booked call rates and 60%+ response rates, helping businesses boost revenue through authentic, human-like automation. With over five years of marketing leadership experience, Shawn is passionate about content marketing, videography, and creating high-performing funnels for SMBs. His mission is to make AI solutions more accessible while maintaining real human connection at scale. Website: https://www.aiadvantageagency.co/  LinkedIn: https://www.linkedin.com/in/shawnreddy/  YouTube: https://www.youtube.com/@Shawnreddyvids Facebook: https://www.facebook.com/Theaiadvantage?mibextid=LQQJ4d    Katie Tremulis is a Senior Sales and Marketing Executive at ProNotary, specializing in Remote Online Notarization (RON) solutions. With a focus on enhancing anti-money laundering efforts, she leverages advanced identity verification technologies to improve transaction security. Katie has contributed thought leadership on the application of RON in legal contexts, such as cross-country divorces, and is dedicated to advancing secure digital notarization practices.​ Website: https://pronotary.com/  LinkedIn: https://www.linkedin.com/in/katie-tremulis-94a780b9/  Instagram: https://www.instagram.com/pronotaryllc/#  Facebook: https://www.facebook.com/pronotaryllc/    In this episode, we discover how different tools are transforming B2B strategies with AI Advantage, LinkedIn magic, and more.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Shawn Reddy is the Founder and Chief Marketing Officer of AI Advantage, an AI-as-a-Service company serving over 500,000 monthly users and 400+ global clients. He specializes in AI-driven cold outreach strategies that consistently generate 25%+ booked call rates and 60%+ response rates, helping businesses boost revenue through authentic, human-like automation. With over five years of marketing leadership experience, Shawn is passionate about content marketing, videography, and creating high-performing funnels for SMBs. His mission is to make AI solutions more accessible while maintaining real human connection at scale. Website: https://www.aiadvantageagency.co/  LinkedIn: https://www.linkedin.com/in/shawnreddy/  YouTube: https://www.youtube.com/@Shawnreddyvids Facebook: https://www.facebook.com/Theaiadvantage?mibextid=LQQJ4d    Katie Tremulis is a Senior Sales and Marketing Executive at ProNotary, specializing in Remote Online Notarization (RON) solutions. With a focus on enhancing anti-money laundering efforts, she leverages advanced identity verification technologies to improve transaction security. Katie has contributed thought leadership on the application of RON in legal contexts, such as cross-country divorces, and is dedicated to advancing secure digital notarization practices.​ Website: https://pronotary.com/  LinkedIn: https://www.linkedin.com/in/katie-tremulis-94a780b9/  Instagram: https://www.instagram.com/pronotaryllc/#  Facebook: https://www.facebook.com/pronotaryllc/    In this episode, we discover how different tools are transforming B2B strategies with AI Advantage, LinkedIn magic, and more.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Can showcasing your brand at big events like the Emmys or the Oscars actually movethe needle in your business? Reflecting on her own recent experience at the awardshows' gifting lounges, Deb Drummond dives into the importance of taking big risks forbusiness visibility and growth. In this episode, she unveils the hard work behind thescenes and how this strategic move has impacted her business. If you're wonderinghow to get the kind of exposure that will truly build your business, listen to Deb'svaluable insights.Website:https://debdrummond.com

President Katherine Melchior Ray from Globe Ally, who helps businesses connect across cultures, strengthen diverse teams, and build global brands, discusses the balance between data privacy compliance and innovative marketing technologies. Understanding the importance of navigating data privacy regulations while leveraging cutting-edge marketing tools is crucial for businesses aiming to succeed in today's digital landscape. Katherine shares insights on how companies can maintain compliance without sacrificing innovation in their marketing strategies. Show NotesConnect With: Katherine Melchior Ray: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

President Katherine Melchior Ray from Globe Ally, who helps businesses connect across cultures, strengthen diverse teams, and build global brands, discusses the balance between data privacy compliance and innovative marketing technologies. Understanding the importance of navigating data privacy regulations while leveraging cutting-edge marketing tools is crucial for businesses aiming to succeed in today's digital landscape. Katherine shares insights on how companies can maintain compliance without sacrificing innovation in their marketing strategies. Show NotesConnect With: Katherine Melchior Ray: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Pat and Tevo discuss the dynamics of social media engagement, particularly around their TikTok content related to Elon Musk. They delve into the current state of the restaurant industry, exploring the impact of inflation and changing consumer behaviors. The conversation shifts towards innovative marketing strategies that can help restaurants thrive in a challenging economic environment, emphasizing the importance of creativity and customer engagement. In this conversation, Pat and Tevo discuss strategies for maximizing bar attendance through innovative marketing techniques, the importance of businesses adopting a media-first approach, and the significance of building brand awareness in a competitive market. They also touch on tax strategies for small businesses, emphasizing the need for easier tax deductions for lower-income earners. The discussion highlights the evolving landscape of the restaurant and nightlife industry, encouraging entrepreneurs to adapt and leverage social media for growth.Chapters00:00 Social Media Shenanigans10:31 The Restaurant Industry's Current State30:50 Innovative Strategies for Survival32:18 Maximizing Bar Attendance Through Strategic Marketing37:09 The Shift to Media-First Companies49:09 Building Brand Awareness in a Competitive Market01:00:43 Tax Strategies for Small BusinessesYouTube and Socialshttps://mtr.bio/sorry-were-closed-Pod

Text us your thoughts on the episode or the show!Unlock the secrets to building a formidable marketing operations function with insights from our expert guest, Deirdre Mahon. Deirdre, a trusted advisor in product marketing and growth, reveals the essential steps early-stage companies must take to set up their marketing operations for success. From selecting the right marketing automation system to establishing clear KPIs and fostering cross-departmental collaboration, she provides invaluable guidance to ensure your organization is on track. Deirdre also highlights the often-overlooked aspects like budgeting for tools and processes alongside campaigns, ensuring a well-rounded approach.As organizations expand, the transition from a generalist to a specialist model becomes crucial. Explore strategies for creating specialized teams to manage different stages of the sales funnel efficiently while avoiding potential pitfalls like inefficiencies and misalignment. Deirdre emphasizes the importance of clear communication and strategy alignment to maintain seamless operations and sustainable growth. Regular performance reviews become your best ally in deciding which strategies to pursue or discard, enhancing overall efficiency.The episode takes a transformative turn as we discuss the role of AI in modern marketing. AI tools like ChatGPT and MarkovMLcom are changing the game, automating repetitive tasks and enabling marketers to focus on strategic and creative endeavors. Discover how balancing AI capabilities with human intelligence can unlock new levels of innovation and productivity. With AI handling mundane tasks, marketers can shift from mass messaging to creating personalized, impactful campaigns. Join us in exploring these exciting possibilities and transform your marketing operations for the future.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Find your next great hire in the MarketingOps.com community. Reach specific members seeking new opportunities by region, years of experience, platform experience, and more. Support the show

‍Is your dental practice ready to break free from the ordinary and embrace new marketing strategies that truly make a difference? This episode features Shane Simmons from Crimson Media Group, who walks us through unique approaches that transform how dentists connect with their local communities. By leveraging the power of local Facebook groups, Shane shares the secrets to building meaningful relationships and promoting dental services through community engagement. Whether it's through exciting collaborations like organizing yoga sessions or axe throwing events with fellow local business owners, the insights shared in this conversation will open your eyes to the potential of grassroots marketing.But it's not just about joining any group—it's about authentically positioning yourself as a part of the community. Shane shares the value of engaging with these groups using a personal profile to foster trust and connection. These small steps can lead to significant benefits, including cross-promotion with businesses boasting strong social media influence. To cap it all off, Shane extends an exclusive offer to the audience—a complimentary marketing analysis aimed at unveiling the intricacies of local advertising and helping you position your practice for maximum impact.What You'll Learn in This Episode:Innovative marketing strategies tailored for dental practices.How to effectively use local Facebook groups for community engagement.The benefits of collaborating with local businesses for mutual growth.Why personal profiles are better than business pages for building trust online.How Shane's marketing analysis can help you understand your local market.Discover new marketing insights that could reshape your dental practice—tune in now!‍(This episode originally aired on December 26th, 2022)‍‍You can reach out to Shane Simmons here:Website: crimsonmediagroup.comFacebook: facebook.com/crimsonmediamarketing‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!‍If you want your questions answered on Monday Morning Episodes, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Michael: Hey Shane. So talk to us about uncommon marketing methods. Tell me one or a couple tactics or strategies that will help bring in new patients. Shane: Yeah, so Michael, we've got one that a everybody can do. So if you've ever been in, you know, these local, like Facebook groups in your communities, you'll find that there's a Facebook group for everybody, moms, dads, but one in particular is small businesses in the area, and it's usually like shop small business or shop, you know, the community that you're living in.And one of the things that we're starting to have clients do is get into these groups and find someone who has a small business in that group that's in your community that could come to your office and do some sort of, Event or just like team building exercise at the practice. so I'll get where, how this kind of comes into getting new patients in a bit.Mm-hmm. . But the first way that you can look at this, is like as a team building opportunity. So think of people like, Yoga instructors or think of someone who maybe teaches people how to meditate. Invite that person to do a session at your office for your team one day. And one, it's gonna be a great team building exercise.It's gonna be something that's beneficial to, you know, everybody on the team. But what you can then do is say, Hey, we would love for, you know, you to post this on your Facebook and your Instagram account. You know, talking about how you had this session here. We'll share. To our audience that way in case you know, people can go check out your yoga studio or whatever the case may be, but then if they're sharing that they came to your practice, they're going to be putting your practice in front of their entire audience too.So it's obviously ideal. To find somebody who has a decent social media following, like, you probably wouldn't wanna do this with a yoga instructor, or somebody who teaches medication who's not on social media. Mm-hmm. . But, finding someone who has an audience and, and cross promoting with each other, um, through that.But then the second piece of this, which is, you know, really the cool thing is if you're in with the Facebook group where you found that individual, you can then, Pictures and videos of that day where that yoga instructor or whoever came to the practice and give them a shout out and tag them in their business in that post saying, Hey, we wanna thank, you know Michael's yoga studio for coming to our dental practice and Rancho Cucamonga and doing a full day, you know, or a half day session or whatever the case is.It's like definitely go check them out. And oh, by the way, if you guys need a dentist in the area, we would love to, be your dental home. So it's a way that you can promote yourself, but while doing so, you're promoting another business and you're not going to get kicked out of the Facebook group because it's not like you're just going in there.And dropping a promotion, it's like you used somebody's services in that group. You supported another local business. So it looks, you know, it shows that you're supporting the community while also just putting yourself out there that, hey, you know, we're also here. We would love to, to help those in the community.So that's really what we're starting to find is Almost like a ground marketing technique really, but just doing it through these Facebook groups, and again, there's so many different options that you could do with this. You could do an onsite, somewhere else where you actually go and do like, a obstacle course.You know, somebody like that owns like an obstacle course thing in the area, whatever it is. I know one thing that's like really popular right now in the Midwest, I don't know if, it's like nationally. Ax throwing is like a thing Okay. That a lot of people like go and do now. So, you know, it's, it's all about just how can you get and support other businesses in the area and then talk to that person and ask about how can we, cross promote each other to our audiences to drive more business.And the great thing about it is, it's free with the exception of whatever you may pay to get the person to come out and do the event, or if you go do. , activity at their place of business. Yeah. Okay. Michael: So then how would you recommend we go about doing this? From step one, we're going inside the Facebook group.We're looking betting, and then we're like, okay, let's see who has a good following. So would that take some time, I would assume, right. . Shane: Yeah. So, yeah, it's just a little bit of groundwork at the beginning. Mm-hmm. . So the first thing you wanna do is, you know, go to Facebook and search small business and then type in whatever, city, town you live in.That's the first thing. And join all of those groups, um, and you would join those from your personal, profile, your Facebook profile, but make sure it has. Listed on your profile, owner, dentist at such and such practice, so that that's listed in there. So first thing you wanna do is join the group.Once you've joined the groups, you can then search the group members. And the first thing that I would personally do I would scroll through the Facebook group and look at. Who's actively posting in there? You know, who are people that are regularly posting or promoting something in that group and looking at what it is that they, do.Are they real estate agents? Are they gym owners? what is it that is their profession? If you find somebody who's really active and you can. , that person could really benefit. my team, we could do something fun with them, have them come out to the office, do a day session, whatever the case is. Then that would be the person, you're trying to, reach. So I would just scroll through the group, look at, see who the active posters are, and then just make a list of, how could we use this service? Could we use this service? And, and then, you know, from there you can check out their.Page profile and see how many followers they have, and then it's from there, Michael, it's just about sending a message to them, on that group and introducing yourself as a fellow small business owner in the community who had saw one of their posts and was like, Hey, I would love to, do this or have my team do this.How can we, get set up with you guys and maybe promote each other, um, in the community. So it's really kind of three steps joining the. Researching the group and finding out, who would be a good fit to kind of partner with. Mm-hmm. and then just reaching out to that person and so far the offices that have done this that we work with, nobody's been turned down because everybody wants to partner with another local business if they can to help mutually benefit each other. Michael: Yeah. Do you think they should also kind of like once they come in, let's just say it's like the ACT's throwing, right? You go to them. We ask like, Hey, is the manager here or the owner here, kind of thing. Like that. Or, Shane: that's a great question, Michael.Usually what we're finding as of right now at least, is it's usually the owners or like the main, manager, branch manager, who is like the member of these groups. Mm-hmm. , um, because they're the actively, the ones that are trying to. Grow their, footprint in the community. So if for these smaller businesses, it's usually, you know, the owners that, that we're seeing in the groups.So it's a lot easier to, you know, be talking to the, the main person rather than going to their website and then having to see, you know, hey, who's the owner or the manager and contacting them. That way you may have a hard time getting through. that initial gatekeeper, but if you're reaching out to the owner directly on Facebook and you'll be able to find that out, you know, obviously by clicking on their profile and it should say if they're the owner slash operator or whatever the case is of mm-hmm.such and such business. Michael: I like how you mentioned join from the personal Facebook because that, I mean, I get that question.Everybody gives that question like, should we, they wanna join with their like business Facebook? Why is that Shane: not a good idea? Yeah, because I think we're the business. if you create, you know, business page and you try to join through the business group, it just doesn't have that personal connection that, you're looking for.And it can sometimes raise red flags with group admins. I mean, you know, Michael, you're group admin. It can raise red flags of us. This person just gonna come in and spam the group, nobody wants that who's running one of these Facebook groups. So when you join in from your personal profile, it's showing that you're actually there trying to. Meaningful connections. You're not afraid to hide your face right, or hide behind the business, and you're just more likely to be looked at as like a legitimate person or poster contributor to that group, rather than going in and joining through the business page where in that case there's just no personal, touch to that.Michael: Yeah, I can see that a hundred percent. Awesome. And then so when we go in there, we're talking to them, let's just say we're going in there, talking to them and then, The owner's like, Hey, yeah, yeah, come on in. Should we do something where're like, Hey, if your employees Or like, wait and then have them, you know, until you guys interact more.What? What do you Shane: think? Yeah, no, I'm glad you asked this because we would, suggest, or the way we're suggesting it right now is go in, you know, u utilize their service, whatever the case is, kind of use that the first time. And, and that's kind of it. but then follow up, a month down the road and saying something like, you know, Hey, we just wanna say how much we appreciated you guys.Maybe you drop off. to go whitening boxes, you know, crest whitening strips, something along those lines to the, business and to the group, and put some membership. If you have a membership plan, which hopefully you do in the practice, practice, put some membership plan, graphics or a QR code that goes to your membership plan in that gift box as well.And so when you give that to the, the manager there, let them know, you know, Hey, we just really enjoyed, you know, utilizing your service. Obviously, you know, we're another small business in the area. If you don't have, currently any like dental insurance that you're offering your team, because, you know, we understand small businesses, a lot of them don't have that.here's an option for the people who work here where they can come to our office and join this membership plan. And so that's a way where you can then start to. Build that, relationship a little bit more, taking it to the next level and kind of showing them how you can, you with their team and, and provide those type of benefits.But I would say wait at least a month after you've kind of really connected with that person, utilized their services already. That way it doesn't look like you're trying to get something from them. and that's it. You know, you want to look at this as, you know, how can we show them we're wanting to utilize their services as much as possible, we value them. And at that point, reciprocity just comes into play where they're gonna wanna be able to do whatever they can for you to help promote you and your business, um, because you've shown support to. . Michael: Yeah. Awesome man. Awesome. I appreciate this, Shane, and I appreciate your time and if anyone has further questions, you can definitely find 'em on the Dental Marketer Society Facebook group, or where can they reach out to you directly?Shane: Yeah, no. So they can, uh, always find us@crimsonmediagroup.com. It's a great way to reach out to us, through that platform. And yeah, we'd be happy to answer any questions you have about your current marketing or what marketing maybe we, you wanna explore doing, you know, definitely reach out to us and we'd be happy to be a resource.Michael: Yeah. And real quick, you, y'all still do the free analysis, right? For. Shane: Yes. So we do, just for Michael's audience here, we do a free marketing analysis for, any practice owners in this group. So we'll go through, we'll look at, what people are looking for when they're, when they're searching for a dentist, who's advertising in the area, what are they advertising? That way you get a really good glimpse of the kind of landscape in your community, and it's just really great insight, if anything. So, yeah, if you wanna check out. what that's all about. You can reach out to us through, again, crimson mediagroup.com and just let us know in the comments that you'd like to request a marketing analysis and, uh, we'd be happy to to do that for you.Michael: Awesome. So guys, that's gonna be the first link in the show notes below, so go check it out, get your free analysis and shin. Thank you so much for being with me on this Monday morning marketing episode. Thanks Michael.

If you run a med spa in the greater London area, MedFire Media offers an innovative multichannel content marketing solution to help you supercharge your online presence and reach many more potential clients. Go to https://medfiremedia.clientcabin.com/proposal for more information. MedFire Media division of Logjam Solutions Limited City: Waterlooville Address: 101 Woodsedge Website: https://medfiremedia.clientcabin.com/app/proposal

With a staggering 181% increase in strength equipment usage between 2012 and 2022, as reported by Track My Gym, strength training has become the hottest trend in the fitness industry. In the first episode of the new season of the Fitness Business Podcast, host Justin Tamsett explores this trend with key expert Paul Byrne, as well as explores other key strategies with industry experts Jennifer Poljacik, David Steele, and Lauren Becker. The episode covers enhancing leadership, driving innovation, and boosting profits through developing a growth mindset, creating a strong culture, investing in team members, and leveraging technology to improve the member experience.   Key highlights from the episode: - Paul Byrne discusses the strength training trend and its implications for gym businesses. This trend is driven by social media, influencers, and changing consumer preferences. - Delivering exceptional customer service is crucial for gym businesses. Key strategies include defining service standards, understanding customer needs, and going the extra mile to create raving fans.  - Modern marketing in the fitness industry requires a shift from linear CRM processes to more organic and responsive interactions. Utilizing texting, AI, and retargeting ads can automate and speed up the marketing process, focusing on convenience, reviews, and ease of membership to attract and retain customers. Leave us a voicemail!   Our favorite quotable moments: “Consider making your gym [micro] influencer friendly. You have a room in the back where you have good lighting, you have the equipment you need. They can go back there and make it a place where they like to come and shoot their content.” - Paul Byrne “Creating the best customer experience can only benefit your bottom line and increase customer retention and staff satisfaction... One of the most helpful tools that I have used with my teams over the years is a wonderful book called Raving Fans by Ken Blanchard and Sheldon Bowles.” - Jennifer Poljacik "It's time to rethink the way we think of our prospects and how they interact with us, to get them from looking at us - to membership... We need to make it better." - David Steele   Resources: Fitness Business Podcast's LinkedIn CommunityMystery Shopping for Fitness Businesses - Website Paul Byrne - LinkedIn Harrison Co - Website Link to Strength Training Report - Access Here Link to GLP-1 Report - Access Here Merch Sponsor: GRIT Fitness - Website Be a Merch Sponsor - Here In The Trenches With A REXer: Jennifer Poljacik - LinkedIn 212 Fitness - Website and Facebook REX Roundtables - Website and Email Wise Words: David Steele - LinkedIn Sneeze It - Website Trusted Suppliers: Club Com - Website, LinkedIn, Instagram and TikTok Lauren Becker - LinkedIn Wellness Space - Website Solution One - Website Egym - Website   About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often.  JT's hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don't have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.  Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT's commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations. Related: weight training, beginner weight lifting, weight lifting program, strength exercises, strength training for women, strength training for seniors, strength training for women over 50, strength training for beginners, training for women, workout for women, gym workout, weight training

Learn which design trends your brand should hop on in 2025. Michelle goes through four trends she predicts will rise in the new year, how they'll be played out, and who could benefit from hopping on them. From an inclusive spin on hunting aesthetics to handmade vibes to tech-free luxury escapes. Don't miss out on becoming a trendsetter in your industry. ------------------------ In today's episode, we cover the following: How to predict trends Serving hunt Crafted comeback Do not disturb deluxe Monument or make-believe Brands that should hop on these trends Dos and don'ts for your brand in 2025 ----------------------- Resources: Read the 2025 Design Trend Predictions Snag your 2025 BinGOALS Canva Template Episode 117: Midjourney & AI with Lauren deVane Episode 133: Midjourney & AI Part 2 with Lauren deVane Episode 152: Small Wonders: Exploring Miniaturist Art with ChelseaMakes Episode 162: Leveraging AI Tools for Innovative Marketing with Lauren deVane Episode 168: AI and Data Privacy with Claire Xue Episode 174: Olympics Predictions: Brands, Athletes & Activations Episode 186: Branding Lessons from Presidential Campaigns Episode 192: Authenticity and AI with Lauren deVane ----------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Do you resist change, even though you know it's necessary for growth? You're not alone. This episode is for anyone ready to turn resistance into results.In this episode, Donna Peterson shares her personal story as she prepares to navigate a year of profound change following the recent passing of her mother and business partner. With a year of unknowns ahead, Donna explores how to embrace this transition and turn it into a positive, transformative experience. Drawing on this deeply personal journey, she reflects on the parallels between adapting to change in life and evolving within the dynamic world of B2B marketing.In today's fast-paced business environment, staying the same is no longer an option. Donna explains how marketers can adapt and thrive in a changing world with practical, actionable strategies. You'll learn how to navigate resistance, embrace new tools, and stay ahead of the curve—without feeling overwhelmed.Whether you're grappling with new technologies or rethinking your marketing strategy, this episode offers the inspiration and guidance you need to move forward confidently. Why You Should Listen:Gain clarity on why resistance to change could be holding you and your team back.Learn the four steps to embracing change: reflect, educate, start small, and trust the process.Hear Donna's personal story of resilience and how it inspired her to rethink marketing strategies for long-term growth.Discover how to enhance your brand recognition with quality marketing tactics that evolve with your audience's needs. Episode Highlights:[0:00] Introduction and Personal Reflection: Donna shares how her year of personal change shaped her views on marketing.[0:53] Marketing in a Changing World: Why staying the same isn't an option in today's landscape.[1:45] Embracing Change in Marketing: The importance of adaptability and innovation.[3:28] Steps to Embrace Change: Donna's actionable framework to help you adapt.[5:25] Educating Yourself and Starting Small: How to implement change without overwhelming your team.[9:48] Trusting the Process: The value of patience and consistency in navigating change.[12:15] Conclusion and Looking Ahead: A message of optimism and a call to action for listeners. Take the Next Step:Change can be challenging, but it's also the key to growth. Ask yourself:What's one small change I can make today to improve my marketing efforts? Donna encourages you to share your reflections and progress:Connect on LinkedIn: Donna PetersonExplore marketing strategies: World Innovators Powerful Quote from the Episode:“In marketing, staying the same is falling behind. It's time to adapt, evolve, and thrive.” Subscribe and Share:

How are you celebrating your hero product? Better yet, how are you activating your audience to celebrate your hero product?7-Eleven has a lot to teach us about that with their Bring Your Own Cup Day. If you've never taken part, they encourage customers to bring in a vessel of choice to fill with Slurpee.They've seen people bring in cowboy hats, kiddie pools, even a prosthetic leg, and fill them to the brim with that slushy, cold, refreshing fizzy iconic drink.And customers are posting about it. It's ALL over social media. Having your customers post to their own social media about your product is just about any marketer's dream.So let's talk about how to do it! In this episode, we're talking about marketing lessons from 7-Eleven's Bring Your Own Cup Day.With the help of our special guest, Chief Revenue Officer & Head of Marketing at Black Crow AI, JoAnn Martin, we talk about activating your community around your hero product, leaving it to the internet, and increasing the value of your engagement with customers.About our guest, JoAnn MartinJoAnn Martin is Chief Revenue Officer & Head of Marketing at Black Crow AI. Prior to joining the company in November 2023, she served as VP of Marketing at Electric. She has also held marketing leadership roles at Searchspring, Hanzo and Provenir. She serves as an advisor to UserGems.What B2B Companies Can Learn From Bring Your Own Cup Day:Activate your community around your hero product. Create opportunities for your audience to celebrate your core product. JoAnn says, “ It's finding the product and the fit with the market and figuring out how you put that in front of the right customer, which is really foundationally strategic marketing.  And that gives you great opportunities to have those celebrations or to create those experiences.” And Ian says, “It's important to have a day,” like 7-Eleven's Bring Your Own Cup Day, which celebrates their hero product, the Slurpee, by having customers bring in their own vessel of choice. It's silly and fun and highlights the Slurpee as an iconic product.Leave it to the internet. Ask your audience online for input on your marketing. For instance, have them name a product, or get ideas for your next campaign. JoAnn says, “ When you leave things to the internet, great things can happen. But also it can go wheels off very fast. But that's part of the beauty of it, right? Is the wheels off-ness, is why it's novel and fun and you feel part of something. So you never know where it's going to go.” So maybe put some limits around what you ask for, but it's a resource ready to be tapped into.Increase the value of your engagement with customers. Think about diversifying your offerings within the same vertical or to appeal to the same target buyer.  JoAnn says, “A lot of companies struggle with, ‘How do we find something else that increases the value of our engagement with a customer?' Or ‘How do we build in an upsell strategy with our B2B SaaS company?' You've launched a core product for your customers. And customers love that core product. But as you grow as a company, you need to be able to develop more value for them. And you need to be able to develop more value to broaden your addressable market. And one of the learnings I take away is that they went and found that value. And for us as B2B marketers, maybe we can be a little more creative about the way that we find that additional value we can bring to our customers all the time.” Like 7-Eleven was already appealing to kids with their penny candy and video games. Add on to that an option for sugar-caffeine-fizz fix and the Slurpee was bound to become a hit too.Quotes*” How do I better partner with my product teammates? What's this Product-Marketing relationship? How do we get away from Product builds a thing and throws it all over the wall and Marketing figures out how to talk about it?' And it's a challenge. And I think this is a great example that those two disciplines are actually very tightly intertwined. And as marketers and product leaders and startups, we have to figure out how we're coming together to figure out what is that thing that celebrates our core product? What is the core product we put in front of a customer that has great fit for that customer and how do we figure out how to talk about it with them?”*” The concept of really tightly intertwining your product and how your customers experience that product and how you talk about it is really inspiring.”*” Great companies lean into the kind of messy pieces, but you have to be willing to lean into the kind of absurd, messy parts of the business.”Time Stamps[0:55] Meet JoAnn Martin, Chief Revenue Officer & Head of Marketing at Black Crow AI[2:49] The Concept and Impact of BYOC Day[5:50] The Backstory Behind Slurpees[11:24] Marketing Strategies and Customer Engagement[15:09] Innovative Marketing and Product Development[28:32] Upcoming Exciting Projects at Black Crow AILinksConnect with JoAnn on LinkedInLearn more about Black Crow AIAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

With Chat GPT celebrating its second birthday, what better way to ring it in than an episode with our resident AI guru, Lauren deVane?! Ever wondered if AI could really replace the personal touch in your favorite handmade goods? Spoiler alert: no! Uncover the magic of integrating AI into creative branding without losing your unique sparkle. From AI doing therapy sessions to helping you craft the perfect text's unsent messages, we're decoding the digital world in the cheekiest way possible. Join Michelle and Lauren as they tackle the ethical dilemmas and explore the future of creativity with AI by our side.   Lauren deVane is the founder of The Bemused Studio, where she develops strategic brand identities for bad b*tches through dope design, smart strategy, savvy social, and, most recently, AI. She has worked with over 60 clients on brands of all types. She now specializes in educating brand designers about how they can integrate generative AI into their workflows. Previously, she led creative for Ulta Beauty's social media team, working with celebs like Kylie and Kim, Tracee Ellis Ross, and Millie Bobbie Brown. Lauren has also worked at Walgreens corporate, where she helped start their social media creative team and rebrand the Photo department. She has also designed mobile sites for brands like Ulta, The Chicago Fire MLS Team, and Hyatt.  ------------------------ In today's episode, we cover the following: Environmental concerns over AI Creativity concerns over AI How AI can elevate you to a Creative Director role The unlimited potential of AI Lauren's fave AI tools Deep fakes Authenticity and AI Using Chat GPT for goal setting and journal prompts Creativity use cases Parasocial relationships and character AI Parental guardrails and AI Ethics with AI ----------------------- RESOURCES: Use the code KISSMYAI for 20% off BAIS CAMP or BOTTOMLESS Episode 117: Midjourney & AI with Lauren deVane Episode 133: Midjourney & AI Part 2 with Lauren deVane Episode 162: Leveraging AI Tools for Innovative Marketing with Lauren deVane   ----------------------- GUEST INFO: To learn more about Lauren and her distinct style, follow her on Instagram @TheBemusedStudio, or visit her websites, TheBemusedStudio.com and JoinBaisCamp.com. ---------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Today, I'm joined by Kent Yoshimura, co-founder and CEO of Neuro. Fueling high performance, Neuro makes functional gum and mints with ingredients clinically proven to sharpen focus, improve memory, and balance mood. In this episode, we discuss the company's innovative nootropic products. We also cover: • Building the brand • Scaling on TikTok Shop • Going from niche to mainstream Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Neuro's Website: https://neurogum.com/ Neuro's TikTok: https://www.tiktok.com/@neurogum Neuro's IG: https://www.instagram.com/neurogum/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.  Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:41) Neuro Origin Story (05:00) Challenges and Breakthroughs in the Supplement Industry (06:31) Marketing Strategies and Consumer Education (09:41) The Role of PR and Influencer Endorsements (13:27) Balancing Growth and Brand Integrity (15:08) Innovative Marketing and Product Development (29:13) Future Goals and Company Culture (32:27) Sustainability and Future Opportunities (35:20) Conclusion

Tap into innovation at IAAPA Expo, the biggest industry event of the year. Join us and other AttractionsPros in Orlando, FL, Nov. 18-22 to engage with the global community. Learn from the experts, leave with new ideas, and turn your passion for the industry into new possibilities. Register now to save up to 30%.   Looking for daily inspiration?  Get a quote from the top leaders in the industry in your inbox every morning.   AttractionPros LIVE! is back at IATP! In September 2024, Matt and Josh held a session at the International Association of Adventure and Trampoline Parks's annual conference in Hollywood, FL.  Participants were asked to anonymously share their biggest challenges in their business, and by selecting topics at random, were then invited to share solutions. From staffing to marketing and guest engagement, this wide-ranging conversation led to significant outcomes. In this episode, Matt and Josh tap into the collective wisdom in the room, where the challenges facing trampoline and adventure parks are transferable to every area of the attractions industry.   Innovative Marketing and Guest Engagement   “You're going to buy new socks all the time anyways... so change your colors every so often, reinvent your sock, and when you do that, send a blast email to everybody and say, 'Hey, do you know we have new socks?'”   The attendees in the session discuss creative ways to refresh attractions without significant costs, such as changing product offerings (like reinventing sock designs) and promoting them to attract repeat visits. They also mention using email blasts to engage customers and using social media to amplify brand awareness.   Collaboration with Communities   "We partner with our PTA in all of our local districts. We offer up our party rooms as spots for them to hold their PTA meetings... It makes us the hangout spot after the Friday night football game."   Participants share success stories on how partnerships with local schools, sports teams, and organizations help generate more traffic, such as offering spirit nights and collaborative fundraisers. Some operators highlight the benefits of inviting schools to use their facilities for PTA meetings or hosting ongoing fundraising events.   Staff Training and Productivity   "We train the staff to always prepare like you are working for 50 or 60 parties... We want to make sure that even in those slower months, we are working like we are packed out."   The conversation dives into challenges of transitioning staff between high and low seasons, with suggestions to keep teams always prepared for peak activity. One operator emphasizes the need for consistent productivity, while another notes the importance of personalizing guest experiences based on the pace of business.   Hiring and Leadership Development   "I always make sure to ask for very specific examples... People like to say, 'I'm good at this,' but until you get them to share those examples, you don't know if they're really speaking the truth."   The group discusses how to identify leaders during interviews, using group interviews and role-playing as techniques to assess candidates. Emphasis is placed on observing how potential hires interact with both staff and customers outside the formal interview environment.   Safety and Operations "It's not only the equipment, it's the staff too... If your staff aren't controlling how many jumpers are in that airbag, your airbag is not going to work the way it's supposed to." Participants stress the importance of maintaining safe equipment and fostering a culture of safety. Regular inspections, staff training on equipment, and creating a safety-first mindset were highlighted as essential to minimizing risks and enhancing guest experience. We'd like to thank IATP for inviting us to speak and lead this energetic and enlightening session. To learn more about IATP, visit www.indooradventureparks.org.   This podcast wouldn't be possible without the incredible work of our faaaaaantastic team:   Audio and Video editing by Abby Giganan   To connect with AttractionPros: AttractionPros.com AttractionPros@gmail.com AttractionPros on Facebook AttractionPros on LinkedIn AttractionPros on Instagram AttractionPros on Twitter (X)

TV's General Hospital: Andy Page's Behind-the-Scenes Revelations Shophomeandheart.com Andypaige.com Girlygogarter.com Episode Summary: In this stimulating episode of The Chris Voss Show, Chris Voss converses with Andy Paige, the multi-talented actress and entrepreneur currently featured on ABC's General Hospital. Chris engages with Andy about her diverse career, expanding from reality TV hosting to acting, and her foray into creating beauty innovations. Andy shares fascinating details about how her past professional endeavors led her to a pivotal role at General Hospital, emphasizing the importance of seizing opportunities and being consistently dependable in one's career. Throughout their conversation, they delve into modern dating issues, reflecting on ghosting, nurturing femininity, and the challenges faced by today's singles. Andy details her new approach to integrating products from General Hospital into the consumer market strategy, explaining how fans can now buy items seen on-screen. Besides TV talk, Andy offers valuable beauty tips, including the benefits of red light therapy, and discusses her unique invention, the Girly Go Garter. From her fascinating professional journey to actionable beauty and dating advice, this episode is packed with enriching content. Key Takeaways: Professional Commitment: Andy stresses the importance of showing up on time, being prepared, and always giving your best effort since these qualities help make lasting, positive impressions in your professional career. Red Light Therapy Benefits: A non-invasive beauty treatment that sustains collagen and enhances skin elasticity, which Andy personally endorses and uses regularly. Modern Dating Challenges: Ghosting, a significant issue, is discussed alongside the profundity of nurturing true femininity and how to approach contemporary dating scenarios with confidence and clarity. Innovative Marketing in TV: General Hospital's integration of on-screen products into actual consumer goods is a novel approach, potentially paving the way for other legacy TV shows. Entrepreneurial Insight: Andy shares her journey in inventing the Girly Go Garter and the expansive potential of entrepreneurial ideas when pursued earnestly. Notable Quotes: "You don't eat the fruit from the seeds that you plant today. You plant the seeds and the fruit will bear itself over time." "Red light therapy really does work. It helps with fine lines and wrinkles… I use it on my neck and my knees." "Femininity is the most powerful thing in the universe. It moves mountains, it starts wars." "Modern dating is different because you question why… Being direct is so helpful because it at least allows you to check so many things off." "All work has value. No matter what the project is, if you can give your best and show up prepared, you're getting closer to what's right for you." About the Guest(s): ACTRESS, PODCAST HOST, QVC GUEST HOST, BEAUTY/IMAGE/LIFESTYLE EXPERT FOR NATIONAL TV & WEEKLY RADIO, AUTHOR, INVENTOR/PRESIDENT OF GIRLYGOGARTER® AT ANDY PAIGE STYLE, INC. With her current role as Pearl, on ABC's General Hospital, Andy Paige mimics her actual QVC guest host expertise, captivating and selling products to both TV audiences through innovative consumer advertising. You can find Andy's podcast, The Dating Lab with the Hillbilly Yenta on both Youtube and podcast platforms and listen or watch her explore modern dating, its frustrations, realities and solutions with interesting and funny guests from all walk of life. Andy's international best selling book, STYLE ON A SHOESTRING, now available in three languages and hundreds of “fabulously frugal” makeovers on over 200 episodes of television airing in 14 countries, earned her the TVGuide appointed title “Budget Bombshell”; and with good reason. Andy's extensive work on NBC's Emmy winning, Starting Over, TLC's Ten Years Younger STYLE Network's How Do I Look,

Forget cookie-cutter marketing. Justin Weinstein is taking risks - and it's paying off big time. But he's not just throwing darts in the dark, hoping his creativie hits the target audience. The Founding Partner at Weinstein Legal Team (@weinsteinlegalteam) is using hard data to decode public perception of attorneys and combat it head-on. He's leveraging anime-style ads to capture new audiences and keep their attention. It's a bold move that's yielding impressive results. In just 9 years, Justin's firm, Weinstein Legal Team, has expanded to three locations, with more on the horizon. His secret? Marketing with intention and forging genuine community connections long before people even need legal help. Today, you'll get an inside look at Justin's playbook. Learn how to blend data-driven decisions with creative that pops, stand out in a crowded market, and build a brand that resonates with your community.  Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Justin Weinstein LinkedIn Weinstein Legal Team Website Weinstein Legal Team Instagram  Anime Ads: The Auto Injury Pros What's in This Episode: Who is Justin Weinstein? Using data to combat negative public perceptions of attorneys Leveraging unconventional creative strategies to stand out in a crowded market The 'Law of We' philosophy and its impact on community engagement Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

This week, Ash is joined by Bob Gentle, a seasoned personal branding expert with deep insights into transforming your business strategy through personal branding. Bob and Ash explore how personal branding can surpass traditional corporate branding by leveraging authentic human connections. They dive into effective marketing strategies, including content marketing, advertisements, networking, and active outbound sales. But there's more. Bob shares his expertise on treating content marketing like an investment portfolio for balanced growth, the importance of structured sales processes, and turning personal relationships into business opportunities. If you're ready to elevate your brand and unlock new business potential, this episode is a must-listen! In This Episode, You'll Learn: How personal branding can be more effective than corporate branding. Strategies for content marketing as a balanced investment portfolio. Leveraging personal relationships and networks for business growth. The Generosity Engine approach to social selling by providing value first. Connect with Bob Gentle https://www.instagram.com/bobgentle/?hl=en https://amplifyme.agency/ https://www.bobgentle.com/ Connect with Ash: https://www.instagram.com/ashleystahl/ Want to become a professional speaker and skyrocket your personal brand?  Ashley's team at Wise Whisper Agency offers a done-with-you method to get your signature talk written and booked and it's helped more than 100 clients onto the TEDx stage! Head over to WiseWhisperAgency.com/speak  

“As a marketing team, you need to be celebrating client successes and telling these stories to other prospects.” -Assaf Frances   Assaf Frances is the Director of Marketing and Partnerships at Zencity, where he leads the company's brand, digital and field marketing strategy. He oversees many of the company's key partnerships, presence at events and conferences, content creation, digital campaigns, and design. Assaf also spearheaded the recent rebrand process the company had gone through. Prior to his work at Zencity, Assaf served as Program Manager for the City of Tel Aviv Innovation Team, under the Mayor's office, supported by Bloomberg Philanthropies. He holds an MSc in Urban Regeneration from the Bartlett School of Planning, UCL, London, is a Chevening Alumni and a member of the Salzburg Global Forum. He's based in NYC and lives with his husband Yoni and their dog West. In this interview, Assaf discusses community trust, homelessness solutions, and innovative marketing strategies.   Website: https://zencity.io/ LinkedIn: https://www.linkedin.com/in/assaf-frances-4a60b938/ Instagram: https://www.instagram.com/assaffrances/

We are joined by Avdhesh "Avi" Kumar, the visionary Founder and CEO of KUWARE. Avi specializes in the science of marketing, applying a coaching-like strategy to ensure that marketing implementation is straightforward and effective across various business sectors. Avi has an impressive background in the eCommerce sector but his insights translate really well into all business types and we sit down to discuss his thoughts on how agents can be utilize different marketing strategies. Today, Ben and Avi dive into crucial topics such as list building and data management. They provide a comprehensive look at marketing from an external perspective, offering valuable insights that can revolutionize how real estate professionals approach their marketing efforts. These insights are perfect for agents who are looking to implement tactics from other industries to build and grow their real estate business.

“As a marketing team, you need to be celebrating client successes and telling these stories to other prospects.” -Assaf Frances   Assaf Frances is the Director of Marketing and Partnerships at Zencity, where he leads the company's brand, digital and field marketing strategy. He oversees many of the company's key partnerships, presence at events and conferences, content creation, digital campaigns, and design. Assaf also spearheaded the recent rebrand process the company had gone through. Prior to his work at Zencity, Assaf served as Program Manager for the City of Tel Aviv Innovation Team, under the Mayor's office, supported by Bloomberg Philanthropies. He holds an MSc in Urban Regeneration from the Bartlett School of Planning, UCL, London, is a Chevening Alumni and a member of the Salzburg Global Forum. He's based in NYC and lives with his husband Yoni and their dog West. In this interview, Assaf discusses community trust, homelessness solutions, and innovative marketing strategies.   Website: https://zencity.io/ LinkedIn: https://www.linkedin.com/in/assaf-frances-4a60b938/ Instagram: https://www.instagram.com/assaffrances/

In this podcast episode, I welcome back Paavan Kotini, author of "Effortless Wealth: The SWAN Approach to Unlocking Wealth for Busy Professionals". Paavan shares his journey of writing and publishing his first book, and reveals the innovative ways he's leveraged it to grow his business.Paavan's JourneyBook Writing Process: Paavan discusses how working with our team helped refine his initial ideas into a concise, impactful book.The Power of Authorship: Enhancing Professional CredibilityAuthority by Association: He highlights how being an author has elevated his status among clients and peers.Conversation Starter: The book serves as an in-depth business card and "salesperson in print".Innovative Marketing and Distribution StrategiesStrategic Partner Engagement: Paavan shares how his strategic partners use the book to introduce him to potential clients.Client Appreciation: He uses personalized, signed copies as gifts for clients.Creative Promotions: Paavan created bookmarks with QR codes and used the book as a prize at events.Community Involvement: He reached out to local libraries for author showcases.New Opportunities and Business GrowthSpeaking Engagements: The book has led to increased invitations for speaking and board memberships.Next Generation Support: Unexpectedly, the book has attracted interns interested in finance careers.Referral Enhancement: It's become an effective tool for generating introductions and referrals from strategic partners.Book Series: Paavan is already planning his next book, which is generating additional interest.The Impact of Bestseller StatusCredibility Boost: Achieving Amazon bestseller status has added another layer of credibility to Paavan's profile.Opportunity Driver: The bestseller status is driving more speaking engagements and business opportunities.Key Takeaways for Financial AdvisorsLeverage Your Book: Use your book creatively in all aspects of your business and marketing.Engage Partners: Collaborate with strategic partners to maximize the book's reach.Continuous Marketing: The book doesn't market itself - be proactive in promoting it.Think Long-Term: Consider writing multiple books to sustain thought leadership and relevance.About our Guest: Paavan Kotini is the author of "Effortless Wealth: The SWAN Approach to Unlocking Wealth for Busy Professionals".You can learn more about his work at: https://www.effortlesswealthbook.com/About Your Host: Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of millions of dollars in fees and commissions.Claim your free audiobook copy at: www.theshortbookformula.comSupport the Show.

In our latest podcast episode, we dive deep with Tim Fitzpatrick, a dynamic business owner who has transformed his painting and construction enterprise into a model of employee empowerment and financial success. Join us as we explore Tim's journey through the challenges of seasonal business dynamics and the strategies that propelled his company to exceptional growth. Key Takeaways: Employee First Philosophy: Learn how Tim's focus on employee satisfaction and retention through innovative training systems has revolutionized his business approach, ensuring a committed and skilled workforce. Strategic Business Insights: Gain insights into Tim's strategic use of numbers to drive business decisions and the crucial role of understanding financials for sustained growth. Innovative Marketing and Expansion: Discover how Fitzpatrick Painting leverages creative marketing and constant expansion to stay ahead in a competitive industry. Real Estate Investment: Tim also shares valuable tips on leveraging real estate investments to enhance personal and business wealth, emphasizing the power of strategic asset management. Thank you sponsors! Liftify is for restorers who are looking to accelerate their online reviews. Consistent and fresh Google Reviews are critical to growing your online presence and establishing trust with your brand. Don't leave it to chance, partner with Liftify and let them capture the feedback your team has earned. https://www.liftify.com/floodlight AnswerForce transforms the restoration industry by providing round-the-clock answering solutions. Their skilled team ensures no call goes unanswered, capturing and qualifying leads, scheduling appointments, and enhancing customer satisfaction. Benefit from industry expertise, scalability, and customized scripting while saving costs compared to in-house solutions. With AnswerForce, your business growth potential becomes limitless. https://www.answerforce.com/floodlight C&R Magazine is the industry's oldest and longest running media outlet. The team brings restorers all the current news, developments, education and resources that impact our business and the teams we lead. From print media to podcasts, C&R ensures the industry news you need is accessible from anywhere. https://candrmagazine.com Actionable Insights. The Actionable Xactimate Profile by Actionable Insights offers live guidance for more accurate and complete estimates in Xactimate, preventing costly errors and improving your team's workflow. It's an essential upgrade for enhanced estimating accuracy and efficiency. https://getinsights.org/floodlight Is Your Restoration Company Running at Peak Performance?

Sip on luxury brand insights with Theresa Austin, the Global Consumer Engagement Director at Moët Hennessy and CMO at Clos19. Join host Marie Driscoll as Theresa reveals the intricacies of her dual role, discussing her approach to managing CRM strategies and spearheading brand marketing with finesse. Discover how storytelling, data, and employee engagement are woven into their CRM initiatives to drive success. Learn about the significance of actionable insights, the power of collaboration, and how AI is transforming marketing strategies. Key Insights: - Harnessing the Power of Storytelling: Delve into the art of storytelling and its emotional impact on consumer engagement, fostering deeper connections with the brand. - Integrating Data for Marketing Excellence: Discover how Theresa's team integrates data insights into their marketing and sales strategies to optimize performance and drive results. - AI and Innovation in Marketing: Explore the transformative potential of AI in optimizing media spend and making informed commercial decisions. - Elevating Employee Engagement: Hear about Clos19 and Moët Hennessy's employee training programs and collaborative workshops that foster a culture of innovation and teamwork. Ready to join the GRL community? Nominate yourself or another retail executive to join the community today: www.globalretailleaders.com

In this engaging episode of "Laugh, Lend, and Eat," Fobby Naghmi welcomes Michael Hammond, the mastermind behind Next Level Advisors and the host of the FinTech Hunting podcast, along with Dalila Ramos. The conversation dives into the unique challenges and experiences faced in the mortgage and fintech industries while also exploring personal anecdotes and professional insights. Introduction and Warm-Up The episode kicks off with a casual and humorous tone, discussing daily struggles and setting a relaxed atmosphere for listeners. Fobby expresses admiration for Michael's ability to conduct exceptional podcast intros, highlighting his friendly and appreciative manner. Michael Hammond's Expertise Michael Hammond is introduced as the founder of Next Level Advisors, a consulting firm that specializes in providing strategic guidance to fintech companies in the mortgage space. Michael discusses his role in helping businesses navigate the complexities of the mortgage industry through innovative solutions and strategic planning. He shares his approach to creating a welcoming environment for podcast guests, emphasizing the importance of making them feel at ease to facilitate smooth and engaging conversations. Dalila Ramos' Insights Dalila shares a humorous and relatable anecdote about her hectic morning, demonstrating the human side of industry professionals. Her contributions add a dynamic and personal touch to the episode, balancing professional insights with everyday experiences. Interactive Dynamics The conversation flows naturally, with Fobby, Michael, and Dalila contributing to a lively and engaging discussion. Technical or logistical issues are acknowledged humorously, adding authenticity to the dialogue. Michael Hammond: "In today's fast-paced fintech landscape, it's essential to create a strategy that not only addresses current challenges but also anticipates future trends. That's what we focus on at Next Level Advisors." "A big part of my role is helping companies see the bigger picture and guiding them through the complexities of the mortgage industry with innovative solutions." Dalila Ramos: "Balancing the chaos of daily life while staying professional is a constant challenge, but it also keeps us grounded and relatable to our clients." Fobby: "In our industry, marketing isn't just about promotion; it's about creating lasting relationships and trust with our clients." "Michael, I've always been impressed by how effortlessly you make your guests feel comfortable and valued. It's a skill I'm working to master on my own show." This episode of "Laugh, Lend, and Eat" offers a blend of professional insights and personal stories, creating a relatable and informative experience for listeners. Michael Hammond's expertise in fintech and mortgage consulting, combined with Dalila Ramos' candidness, makes for an enriching conversation that highlights the multifaceted nature of the industry. Key HighlightsNotable QuotesConclusion

We're talkin' about AI again, and this time, we're diving deep into Claire Xue on AI wearables, digital twins, and the controversy around data security. Curious about how AI avatars could ace your client meetings or the pitfalls of Instagram's opt-out options? We've got you covered. You'll learn about AI-created assets, their impact on creative industries and how AI can democratize education. Gear up to explore the double-edged sword of leveraging AI while keeping creativity and ethics in check.   Claire Xue is a generative AI visual consultant and educator based in San Francisco. She helps creators and small businesses implement AI tools practically and responsibly to craft unique product images and visual content. Through her resource and newsletter, "The AI Stuff Creators and Artists Should Know," Claire provides insights on the ethical, legal, and practical aspects of AI in the creative industry, fostering a learning community. An advocate for responsible AI use, Claire collaborates with influential creative teams and has trained leaders from renowned LVMH group brands. Her work enhances brand narratives across digital landscapes, continually shaping the future of the creative industry with innovative AI applications. ------------------------ In today's episode, we cover the following: Claire's background in generative AI The tech bro vs. critical side of AI conversation Funny and nuanced things AI spits out Playing with the tools Generating AI videos Can AI and AI generative connect people more in person? What would you tell an 18-year-old new into the workforce what to hone in on? How AI will evolve education Tech advancements Claire predicts will enter the AI space Why you should be on LinkedIn Meta and data protection Balancing leveraging technology with respecting creative work ----------------------- RESOURCES: Get 10% off on C.A.S.H Camp. Use code: KMAPODCAST Episode 162: Leveraging AI Tools for Innovative Marketing with Lauren deVane   ----------------------- GUEST INFO: To learn more about Claire and Moodelier, follow her on Instagram @ClaireXue, LinkedIn @Claire-Xue-Style and follow Moodelier on Instagram and Facebook @Moodelier and visit their website and subscribe to their newsletter, courses.moodelier.com ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Welcome to a game-changing discussion on Innovative Marketing Strategies for Real Estate Investors, Agents, and Entrepreneurs! In this session, industry experts Beau Eckstein and Bill Davis dive into the power of AI, newsletters, databases, and the revolutionary Chat GPT. Discover how to leverage technology to boost your marketing efforts and elevate your real estate business. If you'd like to meet with Beau to talk financing, book a call here ( http://bookwithbeau.com/ )

In this episode, we're diving into the world of marketing innovation. In today's competitive landscape, traditional marketing tactics may not be enough to capture and retain customers effectively. That's why we're exploring innovative marketing strategies that push the boundaries, captivate audiences, and drive results. Get ready to unleash your creativity, think outside the box, and revolutionize your marketing approach! The Laptop Lifestyle Lounge is a Private Facebook Community to learn about online business. We will help you live the laptop lifestyle you want and become the go to in your niche with relevant marketing, relationship development, and the proven tools you need to succeed and grow your business. Our company works with brand new as well as seasoned online entrepreneurs. We are here to help you grow your online business. The Laptop Lifestyle Lounge team is here to help you get the laptop lifestyle you dream of. Are you ready to get started? Grab our Business In A Box System today! https://thelaptoplifestylelounge.com/businessinabox/ Get our Online Business Launch Kit - https://thelaptoplifestylelounge.com/launchkit/  Resources:  Check out our Freebies - https://thelaptoplifestylelounge.com/freebies/ Struggling with email content our friend Liz is the wiz when it comes to all things email - https://jesscassity--lizwilcox.thrivecart.com/email-marketing-membership/636a7bf190949/  Our Favorite Social Media Scheduling Tool - https://i.mtr.cool/YFNHLW

Phil Walsh is the Chief Marketing Officer at Turing, the world's first AI-powered tech services company. With over 25 years of experience in IT, healthcare, pharma, medical devices, and software, he excels in building high-performing marketing teams that deliver data-driven insights and creative solutions. Formerly the CMO of AKASA and a marketing leader at Cognizant, he has successfully increased brand recognition and managed large international sponsorship deals. On The Menu: 1. The transition from traditional tech and AI startup to Turing's AI-driven services. 2. AI as a tool to augment and enhance human potential and productivity. 3. Leveraging global talent pools for faster and more effective solutions. 4. Emphasis on brand, product marketing, communications, and marketing operations. 5. Ensuring marketing strategies align with client needs and stages in the journey. 6. Combining digital strategies with personal, relationship-building events. Click here for a free trial: https://bit.ly/495qC9U Follow us on social media to hear from us more - Facebook- https://bit.ly/3ZYLiew Instagram- https://bit.ly/3Usdrtf Linkedin- https://bit.ly/43pdmdU Twitter- https://bit.ly/43qPvKX Pinterest- https://bit.ly/3KOOa9u Happy creating! #PhilWalsh #Turing #MarketerOfTheMonth #AiInnovation #MarketingTactics #Outgrow #Podcastoftheday #MarketingPodcast

In this episode of The Speed of Culture, Matt Britton sits down with Roxy Young, Chief Marketing and Consumer Experience Officer at Reddit. They discuss the importance of mission-driven work, leveraging community engagement for brand affinity, and utilizing AI to enhance user and advertiser experiences.Follow Suzy on Twitter: @AskSuzyBizFollow Roxy Young on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

Your AI Auntie, Lauren deVane, is back with even more AI tips to be the Anna Wintour of your content. Learn how to save time and money and the real reason why your AI content sounds robotic. From how AI is democratizing education and revolutionizing the design world, buckle up as we dive into the creative world of AI with some engaging banter along the way.   Lauren deVane is the founder of The Bemused Studio, where she develops strategic brand identities for bad b*tches through dope design, smart strategy, savvy social, and, most recently, AI. She has worked with over 60 clients on brands of all types. She now specializes in educating brand designers about how they can integrate generative AI into their workflows. Previously, she led creative for Ulta Beauty's social media team, working with celebs like Kylie and Kim, Tracee Ellis Ross, and Millie Bobbie Brown. Lauren has also worked at Walgreens corporate, where she helped start their social media creative team and rebrand the Photo department. She has also designed mobile sites for brands like Ulta, The Chicago Fire MLS Team, and Hyatt.    ------------------------ In today's episode, we cover the following: Objections creatives have about AI Lauren's favorite AI tools Why you need to be confident about the "why" Honing in on the foundations of your craft Lauren's creative workflow How ChatGPT can teach you Dissonance between real life and digital personas Intro to Apple Vision Pro VR and e-commerce  MidJourney Alpha: what it is and what it does Advice to new freelancers  The role of specialists in an AI world Mindful consumerism     -----------------------   RESOURCES: Get access to the dopest ChatGPT course on this side of the galaxy with BAIS Camp and use the code KISSMYAI for 11% off BAIS CAMP. Episode 117: Midjourney & AI with Lauren deVane Episode 133: Midjourney & AI Part 2 with Lauren deVane Episode 154: Streamline Your Design Process with Canva with Juls Christie-Clark Monitor and analyze to optimize performance with Modify AI Cutting edge AI videos and images with Krea.AI Generate creative images using Leornardo AI Turn audio into content with CastMagic.AI Build and design website fast with Relume.io   ----------------------- Guest info: To learn more about Lauren and her distinct style, follow her on Instagram @TheBemusedStudio, or visit her websites, TheBemusedStudio.com and JoinBaisCamp.com. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok     ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!     ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.     This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

"Belonging to the Brand" sets forth Mark Schaefer's thinking about Innovative Marketing and Community Building. Let me introduce you to Mark Schaefer, who needs no introduction. With a career spanning decades, Mark has been a trailblazer, a thought leader, and a guide through the ever-shifting terrain of marketing and branding. From the dawn of social media to the rise of influencer marketing, Mark has not only witnessed these seismic shifts but has also been at the forefront, deciphering trends, and charting courses for success. But what sets Mark apart isn't just his keen insight into what's happening now—it's his uncanny ability to anticipate what's coming next. While others may struggle to keep pace with the rapid evolution of our industry, Mark has a knack for spotting emerging trends and technologies before they hit the mainstream. In this podcast, we will tap into that foresight, exploring what's happening today and what lies on the horizon. Megatrends Shaping the Future of Marketing A core theme we'll explore is bringing people together and building new communities and shared experiences. In an increasingly fragmented and polarized world, Mark understands the power of connection and is passionate about helping brands forge deeper, more meaningful relationships with their audiences. But this podcast isn't just about theory and speculation—it's about practical insights and actionable advice that you can apply to your own marketing efforts. So, whether you're a seasoned marketer looking to stay ahead of the curve or a newcomer eager to learn from the best, I invite you to join us on this journey through the ever-changing marketing and branding landscape. Together, we'll be navigating tomorrow—and shaping the future of our industry along the way. The Most Human Company Wins As we wrapped up our conversation, it became clear that despite the technological advancements, the core of marketing remains unchanged: the most human company wins. In a world where AI is becoming ubiquitous, maintaining a human-centric approach is what will set successful brands apart. To learn more about Innovative Marketing, we recommend these: Podcast: Are you Ready for the Marketing Rebellion by Mark Schaefer Podcast: Are You Ready for the Next Data-Driven-Digital Marketing Strategy? by Patrick Van Gorder Podcast: Fran Biderman-Gross—Feeling Frustrated With Business? Maybe It Is Time For A New Marketing Strategy?  

In this episode, we sit down with Eric Eden, a visionary Chief Marketing Officer with over two decades of expertise in spearheading marketing initiatives that have led to multiple business exits. With a career dedicated to transforming marketing landscapes in tech and SaaS sectors, Eric shares his profound insights on driving demand, enhancing customer acquisition, and crafting strategic marketing plans that resonate in today's dynamic market. From integrating AI technologies to refining team leadership, this discussion is brimming with invaluable advice for marketers aiming to push the boundaries of what's possible in their fields. Don't miss Eric's personal anecdotes on executing some of the most impactful marketing campaigns and learn how you can apply these lessons to scale your business in 2024 and beyond. To connect with Eric, visit his website: https://www.remarkablemarketing.io/ Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Do your due diligence. Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphd We couldn't do it without the support of our listeners. To help support the show: CashApp- https://cash.app/$drchrisloomdphd Venmo- https://account.venmo.com/u/Chris-Loo-4 Buy Me a Coffee- https://www.buymeacoffee.com/chrisJx Thank you to our sponsor, CityVest: https://bit.ly/37AOgkp Click here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-online Click here to purchase my books on Amazon: https://amzn.to/2PaQn4p Follow our YouTube channel: https://www.youtube.com/chL1357 Follow us on Twitter: https://www.twitter.com/drchrisloomdphd Follow us on Instagram: https://www.instagram.com/thereal_drchrisloo Follow us on Threads: https://www.threads.net/@thereal_drchrisloo Follow us on TikTok: https://www.tiktok.com/@drchrisloomddphd Follow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18 Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1 Subscribe to our Medium newsletter: https://medium.com/@drchrisloomdphd Subscribe to our email newsletter: ⁠https://financial-freedom-for-physicians.ck.page/b4622e816d⁠ Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233 Join our Patreon Community: https://www.patreon.com/user?u=87512799 Join our Spotify Community: ⁠https://podcasters.spotify.com/pod/show/christopher-loo/subscribe⁠ Thank you to our advertisers on Spotify. Financial Freedom for Physicians, Copyright 2024

Could marketers finally be waking up to the advantages of direct print? The relaunch of some high-profile magazines, and the launch of Robinhood's new print magazine leads our discussion. In other news, Alphabet is reportedly looking at acquiring Hubspot and a new privacy bill is being drafted in Congress. And...is synthetic AI training data setting us up for disaster? Hits and misses include Jack Conte and Suno.ai. Rants and raves include creators Kelsey Russell and Andrew Huberman. And Joe's new book is out...get a copy here: https://www.joepulizzi.com/books/content-entrepreneur/ This week's links: Women's NCAA Ratings Bonanza Google/Hubspot Deal New Privacy Bill Nylon Re-launches in Print Robinhood Creates Media Arm Tech Giants and AI Training Data Jack Conte's SXSW Presentation - The Death of the Follower Kelsey Russell and Print Newspapers Crisis Communications and Alex Huberman This week's sponsors: Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg ------ Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!* Hurry! Sign up by May 31st, 2024. Offer is only available for new DivvyHQ and Lytho customers. You must schedule a call/demo using this form by May 31, 2024. You must activate your account by June 28, 2024. The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.    

In this episode of the startup therapy podcast, Ryan Rutan and Wil Schroter delve into bootstrapping a startup. They address common misconceptions about funding, emphasizing the importance of making do with what you have and prioritizing what's truly necessary for business growth. The conversation covers practical ways to manage expenses without external funding, including strategies for hiring, marketing, and managing operational costs through discipline and creative solutions. The hosts share personal experience on how to navigate the challenges of bootstrapping, highlighting the importance of being resourceful, making money to spend money, and avoiding typical startup traps. Sign up for the Startups Newsletterhttps://www.startups.com/newsletterResources:Startup Therapy Podcast https://groups.startups.com/Join our Network of Top Founders Check in with us on LinkedIn | Wil Schroter | Ryan Rutan00:00 Welcome to Startup Therapy00:08 The Realities of Bootstrapping01:35 Navigating the Bootstrapping Journey04:50 Mastering the Art of Compensation in Bootstrapping22:00 Innovative Marketing on a Shoestring Budget26:50 Leveraging Vendor Terms and Historical Examples28:18 The Power of Deferred Payments in Business Growth33:20 Strategic Use of Credit Cards for Business Expenses42:20 The Path to Efficient Startup Growth

On today's episode, Vicky Boyd hears from two Butte County rice growers who discuss how they began marketing their rice under the Chico Rice brand and their recent rebranding efforts. 

This week on Not Another Marketing Podcast I'm chatting with Mona Kinal the CMO of G2A, the world's largest global marketplace for digital entertainment. We're delving into often overlooked marketing channels and strategies. We chat about Web3 and its implications for modern marketing, emphasising out-of-the-box thinking in brand positioning and customer journey enhancement. Mona describes G2A's brand strategy, utilising brand archetypes like 'The Explorer' to differentiate and engage in the digital entertainment realm. A lot of the chat is about exploring various marketing channels beyond the conventional ones, including the effectiveness of partnerships in e-sports, education, and traditional sports sectors to broaden outreach and engagement. Connect with Mona https://www.g2a.com https://www.linkedin.com/company/g2a-com/ https://www.linkedin.com/in/mona-kinal-51255163/

Welcome to a special series where I interview industry leaders LIVE during the NADA Show! I'm standing on stage at the LotLinx booth right in front of Dominic Scruggs, a seasoned automotive industry veteran who made waves by boosting his sales by a staggering 241% within a year using cutting-edge machine learning marketing techniques. Featured in Automotive News for his remarkable successes, Dominic shares his insights and journey from a 20-year tenure as a general manager in the car business to founding Willowood Ventures. Dominic delves into his insightful approach to used car acquisition, emphasizing the importance of having the cleanest cars at the lowest prices. He believes that the key to success lies in the service department, where the story of each vehicle unfolds. By targeting the specific cars his market desires, identified through customer service appointments, Dominic ensures a seamless transition into the sales process. Through his experience, Dominic reveals the significance of targeting existing customers with scheduled appointments as the low-hanging fruit in the sales ecosystem. Leveraging customer familiarity and vehicle history, he explains how to keep clients within the dealership's ecosystem for repeat business and retention. Transitioning to marketing strategies, Dominic sheds light on the common challenges faced by dealerships, such as stagnant inventory due to pricing or visibility issues. By addressing each car's unique selling points early on, he highlights the importance of understanding the vehicle's market positioning for swift and profitable sales. Drawing from his expertise, Dominic shares his tactics for standing out in a sea of generic third-party listings by crafting compelling and distinctive vehicle descriptions. He unveils insider tips on refining listing descriptions to showcase the uniqueness and value of each car, ultimately driving sales and maximizing profitability. Tune in to discover the transformative insights and strategies shared by Dominic Scruggs that are guaranteed to revolutionize your approach to automotive sales and marketing! Dominic Scruggs, Founder & CEO, Willowood Ventures and 20-year General Manager http://linkedin.com/in/dominic-scruggs-86958867 | https://willowoodventuresllc.com | dom.scruggs@gmail.com | 864-909-6038 Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

In this episode of How I Grew This, Mada Seghete is joined by Daniel Broukhim, Co-CEO and Co-Founder of FabFitFun. They explore the evolution of FabFitFun, including the company's approach to customer acquisition, influencer marketing, the importance of content creation, and the balance between mobile and web experiences. Daniel is a highly skilled Chief Executive Officer, boasting a remarkable track record in the internet industry. His visionary leadership has propelled his company, FabFitFun, to unprecedented heights, with an astounding membership base of over one million individuals worldwide. Beyond his influential role at FabFitFun, Daniel extends his expertise as an angel investor and philanthropist, actively supporting and guiding a diverse portfolio of companies. Notable among his investments and advisory roles are Cargomatic and MediaLab. For our valued listeners, we are pleased to offer a fantastic 20% discount on the FabFitFun box, featuring an exquisite selection of seasonal items. To avail of this great opportunity, simply apply the coupon code 'HOWIGREWTHIS' during the checkout process. Indulge in an assortment of premium beauty, wellness, fashion, and lifestyle products meticulously curated to elevate your experience.

The speaking business has gone through some significant modifications in the past few years, but we weathered it all very nicely. On this episode of The Wealthy Speaker Show, we're excited to welcome Shawn Kanungo to share his unique ideas on how to market your speaking business using innovative ideas to create maximum impact for your clients.If you could use some distinctive ideas to help you stand out and get booked, you simply can't afford to miss this episode!For access to FULL SHOW NOTES, including video and links, visit https://www.speakerlauncher.com/category/podcasts/

The smartest CMOs are constantly looking for ways to get and stay ahead. On this episode, Jim Kruger, the CMO of Informatica, how he does this by driving forward a focus on leveraging AI and cloud technologies to help customers bring their data to life. Jim emphasizes the importance of aligning marketing strategy with cloud growth and shares his approach to leading and developing leaders, as well as his personal use of AI tools in his role as a CMO. Tune in to learn:What is Informatica? (2:00)The marketing approach for cloud growth (4:20)How to differentiate yourself (9:10) Effective strategies for promoting cloud services (11:45)Bringing people together with events (18:15)Aligning product and sales teams (21:00)Cultivating talent and developing future CMOs (26:00)How CMOs can use AI in their day-to-day (29:00)Finding work-life balance (42:00)Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Join Angus Pyke on the "Marketing Your Practice Podcast" as he welcomes Eric Holtzclaw, a marketing maestro, for a dynamic discussion on revolutionizing chiropractic marketing. In this episode, we dive into: Effective Branding and Budgeting: Learn how to craft a compelling brand story and allocate your marketing budget for maximum impact. Patient Engagement and Marketing Patience: Explore the parallels between patient care and developing a patient marketing strategy. Content Strategy and Targeted Offers: Discover how to create engaging content and when to present targeted offers to attract your ideal patients. Holistic Marketing Approach: Eric shares his insights on aligning your marketing efforts with your business goals for sustainable growth. Tune in for valuable tips and strategies that will help you elevate your chiropractic practice! Thanks for all you do. Keep saving lives! Angus Links: Website: https://ligerpartners.com/ Linkedin: https://www.linkedin.com/in/eholtzclaw Twitter: https://twitter.com/LigerPartners Facebook: https://www.facebook.com/YouNeedALiger/ Instagram: https://www.instagram.com/ligermarketing/ The Claw: https://podcasts.apple.com/us/podcast/the-claw/id1201943078 https://www.inc.com/author/eric-holtzclaw Bio: Eric V. Holtzclaw is a visionary and the “idea guy.” He is a serial entrepreneur, with nearly 30 years of experience, who has a knack for founding companies, sometimes unintentionally. His start-ups include one of the first profitable internet enterprises and a company that appeared on the Inc. 5000 fastest-growing list three years in a row.  In 2018, Eric took the advice he usually gives other entrepreneursand formed the full-service marketing firm, Liger Partners, combining his three loves: business, technology, and people. At Liger, Eric is the resident expert in guiding businesses to find their identities and core values, craft their visions, and establish their brands. Liger Partners is recognized as a 2021 Best and Brightest Business to Work For in Atlanta and in the nation, an honor earned by the firm's agility and ability to quickly pivot marketing efforts in response to COVID by leveraging technology and digital channels.  Eric has contributed to magazines and online publications and wrote the book, “Laddering: Unlocking the Potential of Consumer Behavior.” He's also a host of The Claw podcast where he interviews business owners and entrepreneurs, allowing them to share their insights and expertise. Out of all the ideas he's brought to life, Eric says his daughter is his greatest one. See omnystudio.com/listener for privacy information.

Join us in an enlightening episode where we explore the cutting-edge world of growth marketing and public relations with Carson Spitzke, the dynamic founder of Spitz Solutions. At just 21, Carson is not only an author but also a visionary in the marketing field, having collaborated with renowned brands. In this episode, titled "Breaking Barriers with Innovative Marketing," we delve into Carson's unique and unorthodox strategies that blend value-driven approaches with efficient lead conversion techniques. Discover how Spitz Solutions turns the unfamiliar into loyal clients by offering genuine value to journalists and clients, such as free ad creatives or valuable backlinks. We'll cover a range of intriguing topics, including: The Power of Online First Impressions: Learn how to captivate your audience from the get-go. Navigating the PR Landscape: Insights into integrating PR into marketing and sales for optimal impact. Mastering Cold Outreach: Strategies for breaking barriers and building connections without being spammy. Carson is also ready to share his wealth of knowledge on: Securing mentors through cold emails. Generating 2000 booked meetings in just 16 months. The evolution of cold emailing techniques. Positioning brands as trusted authorities. Crafting compelling stories that drive audience action. Don't miss this opportunity to gain valuable insights from a young entrepreneur who's redefining the rules of marketing and PR. Tune in and transform your approach to marketing and client relationships with Carson Spitzke. To connect with Carson, visit his website: http://spitzsolutions.com/ Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Do your due diligence. Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphd We couldn't do it without the support of our listeners. To help support the show: CashApp- https://cash.app/$drchrisloomdphd Venmo- https://account.venmo.com/u/Chris-Loo-4 Buy Me a Coffee- https://www.buymeacoffee.com/chrisJx Click here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-online Click here to purchase my books on Amazon: https://amzn.to/2PaQn4p Follow our YouTube channel: https://www.youtube.com/chL1357 Follow us on Twitter: https://www.twitter.com/drchrisloomdphd Follow us on Instagram: https://www.instagram.com/thereal_drchrisloo Follow us on Threads: https://www.threads.net/@thereal_drchrisloo Follow us on TikTok: https://www.tiktok.com/@drchrisloomddphd Follow the podcast on Spotify: ⁠https://podcasters.spotify.com/pod/show/christopher-loo⁠ Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1 Subscribe to our Medium newsletter: https://medium.com/@drchrisloomdphd Subscribe to our email newsletter: ⁠https://financial-freedom-for-physicians.ck.page/b4622e816d⁠ Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233 Join our Patreon Community: https://www.patreon.com/user?u=87512799 Join our Spotify Community: https://podcasters.spotify.com/pod/show/christopher-loo/subscribe Thank you to our advertisers on Spotify. Financial Freedom for Physicians, Copyright 2024