Higher Conversions With Lawton Chiles

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Accelerating your business requires 3 things. 1. The right offer to the right person. 2. Creating a contingency plan for if they buy/don't buy certain things from you... 3. Persevering so your sales skyrocket over time. Lawton Chiles has been advising and creating campaigns for businesses like yours…

Lawton Chiles-Direct Response Consultant & Business Coach


    • May 10, 2019 LATEST EPISODE
    • infrequent NEW EPISODES
    • 9m AVG DURATION
    • 27 EPISODES


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    Latest episodes from Higher Conversions With Lawton Chiles

    Internet Marketing In 60 Seconds

    Play Episode Listen Later May 10, 2019 0:59


    If you would like to ramp up your Internet marketing sales and at the same time have an evergreen way to immediately stand out from your competition without spending more money on advertising than this short tutorial will help you do just that.

    Email Marketing In 2019: Use FREQUENCY.

    Play Episode Listen Later May 3, 2019 23:55


    if you have a sneaking suspicion no one is paying attention to the emails that you write it's probably because they are not. In this episode of the podcast I talk about how frequency can dramatically affect the level of income that you bring in for every email you send. This is the deep dive so grab a cup of coffee and pull up a chair.

    Promote Your Business Across Social Media In 2019

    Play Episode Listen Later Apr 30, 2019 3:22


    If you want to advertise your business on social media and promote the right way across social channels in 2019, here is a few quick secrets and tips on how to persuade an audience to buy. This works for organic traffic or when you're promoting your content on social media via paid ads and paid media. This works whether advertising on Facebook, promoting your content on YouTube or Instagram, or using Instagram  Stories or Facebook Stories. It really doesn't matter the platform you use although some of these things are platform specific. ADVERTISING TIP : It would help if you took a little time and thought about how people use Facebook, how people consume Facebook STORIES versus INSTAGRAM STORIES? How do people share content and view content on YouTube versus Instagram? Because the platforms are different, but the content is still relevant across all of them!  

    WiRED MAGAZINE: $50k Advertising NIGHTMARE

    Play Episode Listen Later Apr 30, 2019 6:13


    In this episode, Lawton talks about how a recent WIRED magazine had a big spread, that advertising company paid for. And all he saw was WASTED MONEY.  Here what copy he would use instead.  Hear ad examples of what NOT TO DO. Why 1-page ads out convert two page and three pagers.  Hint: it's been tested before :) 

    How To Sell Your Products On Social Media

    Play Episode Listen Later Apr 26, 2019 6:43


    If you would like to sell more products via social media channels such as YouTube Instagram… Facebook and other platforms…this video will show you how.   Go to ChilesCall.com to set up a time to chat about us doing the heavy lifting on your social campaigns--copywriting--images--and the angles which convert. Again, that's ChilesCall.com  It’s all about WARMING UP a buyer. So, whether you are using Facebook stories, Instagram stories YouTube longform videos doesn’t matter. Want a great way to get more engagement, views, and sales from any social media campaign? Just install a few warm-up videos before you actually ask for the sale. In this demonstration video, I’ll show you how to use simple social media posts and social media video campaigns to increase sales . This works for coaches, consultants…whether or not your a coach or consultant, and e-commerce store or a brick-and-mortar location You too can increase your direct response advertising results and make more money with your advertising.  

    Four Items Which Move Funnels & Campaigns Into The Stratosphere

    Play Episode Listen Later Apr 4, 2019 19:44


    Put these four items into place to see explosive sales growth for your advertising, Facebook campaigns or funnels. 

    Stop Selling To Just 3%.

    Play Episode Listen Later Mar 29, 2019 8:39


    Run these to get more buyers. Don't just hammer the 3%

    Marketing IS A Sport! PLUS: Dog Whistle Copy

    Play Episode Listen Later Mar 26, 2019 3:22


    Marketing is indeed a sport. And you can play at the top of your game. Just start using shortcuts like Dog Whistle Copy. 

    How To Close Deals For Influencers

    Play Episode Listen Later Mar 25, 2019 15:51


    In this episode, Lawton talks about what REALLY moves profits, money and wealth forward. It's not your product or how much competition you have or how expensive or cheap your ads are. Instead, it's much much simpler. this works for influencers, newbies or if you just want to get off doing webinars or long-form strategy sessions. 

    The Absolute Moron's Guide To Selling

    Play Episode Listen Later Mar 20, 2019 15:04


    If you want to learn how to use STORY to sell--and ramp up CURIOSITY and mystery, go to ChilesCall.com 

    $197,000 IN COLLECTED REVENUE.

    Play Episode Listen Later Mar 18, 2019 0:57


    EARLIER this year, Jon Tarr and I did a campaign together, which grossed $1million. Here's the $197,000 part of it, and how it worked we did this from 8 simple emails. Want to install these campaigns and offers in your business? Go to ChilesCall.com and answer a few questions for me and i'll be in touch. 

    ASK ME ANYTHING.

    Play Episode Listen Later Mar 15, 2019 24:47


    In this pod I answer all your pressing marketing, ad and campaign questions about higher sales more often. For more on how to do this faster, visit ChilesEmail.com and read my letter to you. 

    FREE TOOL To Explode Sales From Copywriting

    Play Episode Listen Later Mar 13, 2019 8:04


    Would you like to SHORTCUT your way to success? See how to write explosively effective emails and skyrocket email open rates at ChilesEmail.com Want to make every word you write more POWERFUL? If so, you’re only one great message and offer away from skyrocketing your money, profits, success, and freedom. It’s true. One great piece of copy can change your life. But it must be written in the right WAY. Want to skyrocket your email open rates? Go to ChilesEmail.com I wanted to show you how to use marketing and advertising SHORTCUTS and hacks. You don’t have to be a pro copywriter or marketing expert…I know you are busy running your business.

    Big Media Uses This On You. Use It To Get Buyers

    Play Episode Listen Later Mar 12, 2019 6:55


    How to ramp up CURIOSITY and MYSTERY in your ads, emails and social media posts. Want to do this fast? Go to ChilesEmail.com  

    Generating Multi-Seven Figures. How A Private Client Works.

    Play Episode Listen Later Mar 7, 2019 14:44


    One of my clients does really well, in the multi-seven figures for this next year. I break down campaigns, offers and new sales messages we're deploying for them. If you want to deploy these offers in YOUR business, go to www.ChilesCall.com and answer a few questions.   •We need to make more offers MORE often. •What if the offer doesn't perform? What then? •A question you can ask yourself if a campaign bombs... •Why the SOLUTION isn't what your prospects are buying... •Dialing in on THEIR PROBLEM.  I talk about how to create content ONCE and deploy it across all social media platforms. 

    I Breakdown A FAST $137,000. Here's how. Results not typical

    Play Episode Listen Later Mar 6, 2019 12:21


    In this episode, I break down how a client did $137,000+ in income. All using Response Dynamics. If you want to install and deploy a campaign like this fill out the simple questionnaire at www.ChilesCAll.com    

    What Makes More Money Than Face To Face Selling?

    Play Episode Listen Later Mar 5, 2019 6:42


    Salesmanship in Print. You might have heard about it. What is it, and how does this business breakthrough possibly make us far more money than selling face to face? To have Lawton install a campaign like this in YOUR business, go to www.ChilesCall.com     

    OFFERS Not Converting? Simply Install This In Your Advertising.

    Play Episode Listen Later Feb 26, 2019 2:11


    Relax. It's 100% normal if offers don't convert right away. After talking with literally hundreds and hundreds of OFFER creators out there, many are dismayed even shocked when OFFERS don't convert the first time out of the gate. That's 100% normal. Here's what to do if offers aren't converting. For more, go to www.ChilesEmail.com    

    Something Smells Fishy-

    Play Episode Listen Later Feb 21, 2019 1:55


    Something Smells Fishy. Avoid these sales blunders or else. https://youtu.be/22zAUv1GDS8

    Always Put THIS In Your Offers & Campaigns.

    Play Episode Listen Later Feb 20, 2019 3:00


    Higher Conversion Rules #1 Always put THIS in every offer. For more go to www.ChilesCall.com to have me install these campaigns in your business. 

    What is Response Dynamite?

    Play Episode Listen Later Feb 14, 2019 10:48


    Not sure if this helps you?   I’m putting together a handful of seasoned folks and showing them exactly how to take their AUDIENCES--social and email audiences-- and sell $500 to $10,000 products…   To apply, all you need to do is answer a few simple questions to see if i can help you:    http://www.ChilesCall.com   If you want to become an authority in your market…WITHOUT spending thousands on ads, this is for you…   …in an evergreen style OR in a timed launch style.   I call it Response Dynamite. Because EVERY communication is like a little stick of sales and persuasion “dynamite   It's UNLIKE ANYTHING you've likely ever seen.   We're going to be blowing the doors off a NEW way to write little messages that sell.   And in doing so, we're going to be creating NEW customers out of existing assets.   Let me know if you would be open to joining us?   I'll save you spot and send you the details.   Just answer a few simple questions to see if i can help you:  http://ChilesCall.com

    Stop Asking Customers To Marry You On The First Date

    Play Episode Listen Later Feb 11, 2019 12:01


    Stop the free trials. To have Lawton do this with you and get higher conversions without webinars or sales phone calls go to www.ChilesCall.com   Here's what i would do if i had to sell month to month services. So this guy that we talked to this morning was selling continuity. So that's when people pay you a monthly fee over and over again. Right? And this is the #1 hardest thing to sell.   Why? Here's what happens. It's like asking a girl to marry you on the first date. It's much better to have an expensive first date and THEN get to know the girl.   EX: So what happens is people try to sell continuity and what happens is, people don't want to give you money each month. So what do you do?   You should never try to sell a get married offer on the first date.   I would have a different offer I would put them in either an information product. Then I would offer them a $2,000+ product to join my continuity program. I would NEVER offer a free trial.

    Genius Sales Copy Formula. Please use responsibly

    Play Episode Listen Later Feb 8, 2019 9:13


    If you would like to convert people into buyers more often... •This is a short little hack. IT's a proven formula to get READERS to KEEP READING :)  •it works with Facebook ads, Facebook posts, Twitter, Linkedin, Youtube, and other places where you need GOOD copy.  •This also works if you want people to START to RESPOND to your sales messages... •This is a ULTRA SIMPLE formula anyone can use-regardless of writing skill or persuasion experience.  Please use responsibly. More at www.ChilesEmail.com 

    How To Hand Your Buyer BLUE SKIES

    Play Episode Listen Later Feb 4, 2019 15:00


    Build offers which give your buyer BLUE SKIES. Details inside the audio. 

    Write It On A Napkin.

    Play Episode Listen Later Jan 31, 2019 4:33


    You can write it on a napkin. It's not as hard as it looks to SOLVE a giant pain for your market...after all ,that's where all the money hides in worldwide markets :) 

    TRUST & TRUMP IN ADVERTISING

    Play Episode Listen Later Jan 29, 2019 5:56


      It's an interesting question...and if you listen close, there are some BIG lessons from TRUMP in today's marketing world. More at www.lawtonchiles.com  

    Gary Halbert's Secret? The Power Of Denying Excuses...

    Play Episode Listen Later Jan 29, 2019 11:01


    While I do NOT believe in magnetic attraction of money, I DO believe in…Eliminating excuses. And knowing …Money is attracted to SPEED. If you want to know how to explode email sales and conversions-- get my video course at Chilesemail.com.STOP making excuses and START getting more money. More at LawtonChiles.com 

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