Accelerating your business requires 3 things. 1. The right offer to the right person. 2. Creating a contingency plan for if they buy/don't buy certain things from you... 3. Persevering so your sales skyrocket over time. Lawton Chiles has been advising and creating campaigns for businesses like yours…
Lawton Chiles-Direct Response Consultant & Business Coach
If you would like to ramp up your Internet marketing sales and at the same time have an evergreen way to immediately stand out from your competition without spending more money on advertising than this short tutorial will help you do just that.
if you have a sneaking suspicion no one is paying attention to the emails that you write it's probably because they are not. In this episode of the podcast I talk about how frequency can dramatically affect the level of income that you bring in for every email you send. This is the deep dive so grab a cup of coffee and pull up a chair.
If you want to advertise your business on social media and promote the right way across social channels in 2019, here is a few quick secrets and tips on how to persuade an audience to buy. This works for organic traffic or when you're promoting your content on social media via paid ads and paid media. This works whether advertising on Facebook, promoting your content on YouTube or Instagram, or using Instagram Stories or Facebook Stories. It really doesn't matter the platform you use although some of these things are platform specific. ADVERTISING TIP : It would help if you took a little time and thought about how people use Facebook, how people consume Facebook STORIES versus INSTAGRAM STORIES? How do people share content and view content on YouTube versus Instagram? Because the platforms are different, but the content is still relevant across all of them!
In this episode, Lawton talks about how a recent WIRED magazine had a big spread, that advertising company paid for. And all he saw was WASTED MONEY. Here what copy he would use instead. Hear ad examples of what NOT TO DO. Why 1-page ads out convert two page and three pagers. Hint: it's been tested before :)
If you would like to sell more products via social media channels such as YouTube Instagram… Facebook and other platforms…this video will show you how. Go to ChilesCall.com to set up a time to chat about us doing the heavy lifting on your social campaigns--copywriting--images--and the angles which convert. Again, that's ChilesCall.com It’s all about WARMING UP a buyer. So, whether you are using Facebook stories, Instagram stories YouTube longform videos doesn’t matter. Want a great way to get more engagement, views, and sales from any social media campaign? Just install a few warm-up videos before you actually ask for the sale. In this demonstration video, I’ll show you how to use simple social media posts and social media video campaigns to increase sales . This works for coaches, consultants…whether or not your a coach or consultant, and e-commerce store or a brick-and-mortar location You too can increase your direct response advertising results and make more money with your advertising.
Put these four items into place to see explosive sales growth for your advertising, Facebook campaigns or funnels.
Run these to get more buyers. Don't just hammer the 3%
Marketing is indeed a sport. And you can play at the top of your game. Just start using shortcuts like Dog Whistle Copy.
In this episode, Lawton talks about what REALLY moves profits, money and wealth forward. It's not your product or how much competition you have or how expensive or cheap your ads are. Instead, it's much much simpler. this works for influencers, newbies or if you just want to get off doing webinars or long-form strategy sessions.
If you want to learn how to use STORY to sell--and ramp up CURIOSITY and mystery, go to ChilesCall.com
EARLIER this year, Jon Tarr and I did a campaign together, which grossed $1million. Here's the $197,000 part of it, and how it worked we did this from 8 simple emails. Want to install these campaigns and offers in your business? Go to ChilesCall.com and answer a few questions for me and i'll be in touch.
In this pod I answer all your pressing marketing, ad and campaign questions about higher sales more often. For more on how to do this faster, visit ChilesEmail.com and read my letter to you.
Would you like to SHORTCUT your way to success? See how to write explosively effective emails and skyrocket email open rates at ChilesEmail.com Want to make every word you write more POWERFUL? If so, you’re only one great message and offer away from skyrocketing your money, profits, success, and freedom. It’s true. One great piece of copy can change your life. But it must be written in the right WAY. Want to skyrocket your email open rates? Go to ChilesEmail.com I wanted to show you how to use marketing and advertising SHORTCUTS and hacks. You don’t have to be a pro copywriter or marketing expert…I know you are busy running your business.
How to ramp up CURIOSITY and MYSTERY in your ads, emails and social media posts. Want to do this fast? Go to ChilesEmail.com
One of my clients does really well, in the multi-seven figures for this next year. I break down campaigns, offers and new sales messages we're deploying for them. If you want to deploy these offers in YOUR business, go to www.ChilesCall.com and answer a few questions. •We need to make more offers MORE often. •What if the offer doesn't perform? What then? •A question you can ask yourself if a campaign bombs... •Why the SOLUTION isn't what your prospects are buying... •Dialing in on THEIR PROBLEM. I talk about how to create content ONCE and deploy it across all social media platforms.
In this episode, I break down how a client did $137,000+ in income. All using Response Dynamics. If you want to install and deploy a campaign like this fill out the simple questionnaire at www.ChilesCAll.com
Salesmanship in Print. You might have heard about it. What is it, and how does this business breakthrough possibly make us far more money than selling face to face? To have Lawton install a campaign like this in YOUR business, go to www.ChilesCall.com
Relax. It's 100% normal if offers don't convert right away. After talking with literally hundreds and hundreds of OFFER creators out there, many are dismayed even shocked when OFFERS don't convert the first time out of the gate. That's 100% normal. Here's what to do if offers aren't converting. For more, go to www.ChilesEmail.com
Something Smells Fishy. Avoid these sales blunders or else. https://youtu.be/22zAUv1GDS8
Higher Conversion Rules #1 Always put THIS in every offer. For more go to www.ChilesCall.com to have me install these campaigns in your business.
Not sure if this helps you? I’m putting together a handful of seasoned folks and showing them exactly how to take their AUDIENCES--social and email audiences-- and sell $500 to $10,000 products… To apply, all you need to do is answer a few simple questions to see if i can help you: http://www.ChilesCall.com If you want to become an authority in your market…WITHOUT spending thousands on ads, this is for you… …in an evergreen style OR in a timed launch style. I call it Response Dynamite. Because EVERY communication is like a little stick of sales and persuasion “dynamite It's UNLIKE ANYTHING you've likely ever seen. We're going to be blowing the doors off a NEW way to write little messages that sell. And in doing so, we're going to be creating NEW customers out of existing assets. Let me know if you would be open to joining us? I'll save you spot and send you the details. Just answer a few simple questions to see if i can help you: http://ChilesCall.com
Stop the free trials. To have Lawton do this with you and get higher conversions without webinars or sales phone calls go to www.ChilesCall.com Here's what i would do if i had to sell month to month services. So this guy that we talked to this morning was selling continuity. So that's when people pay you a monthly fee over and over again. Right? And this is the #1 hardest thing to sell. Why? Here's what happens. It's like asking a girl to marry you on the first date. It's much better to have an expensive first date and THEN get to know the girl. EX: So what happens is people try to sell continuity and what happens is, people don't want to give you money each month. So what do you do? You should never try to sell a get married offer on the first date. I would have a different offer I would put them in either an information product. Then I would offer them a $2,000+ product to join my continuity program. I would NEVER offer a free trial.
If you would like to convert people into buyers more often... •This is a short little hack. IT's a proven formula to get READERS to KEEP READING :) •it works with Facebook ads, Facebook posts, Twitter, Linkedin, Youtube, and other places where you need GOOD copy. •This also works if you want people to START to RESPOND to your sales messages... •This is a ULTRA SIMPLE formula anyone can use-regardless of writing skill or persuasion experience. Please use responsibly. More at www.ChilesEmail.com
Build offers which give your buyer BLUE SKIES. Details inside the audio.
You can write it on a napkin. It's not as hard as it looks to SOLVE a giant pain for your market...after all ,that's where all the money hides in worldwide markets :)
It's an interesting question...and if you listen close, there are some BIG lessons from TRUMP in today's marketing world. More at www.lawtonchiles.com
While I do NOT believe in magnetic attraction of money, I DO believe in…Eliminating excuses. And knowing …Money is attracted to SPEED. If you want to know how to explode email sales and conversions-- get my video course at Chilesemail.com.STOP making excuses and START getting more money. More at LawtonChiles.com