Marketing Management & Money

At just 13 years old, Alex Londo began his journey in video production as a volunteer for a local public access television station. By the age of 18, he had already played a key role in the creation of 500 television shows, including a fantasy football series that was featured in a SpikeTV documentary. Although Alex briefly attended college, his professors recognized his exceptional talents in video production and advised him to drop out, build a portfolio, and seek employment. Alex soon became the multimedia producer for Anytime Fitness corporate offices, where he was responsible for producing national video content for commercials, social media, and training purposes. It was during this time that he met Eric Matas, with whom he would collaborate frequently. Together, they realized the need for a free and user-friendly platform for creating and sharing learning content, leading to the birth of JazzJune. https://jazzjune.com/

We get a lot of requests for customer service trainings, cause I guess it's a hot topic. This time we decided to focus on the appropriate attire at work. This has a forward facing customer service approach (think uniforms), but it also has internal implications on your business. Join us for our discussion.

As managers we want accountability. We want our employees to do a good job, we want metrics to keep us on track, and we want to stay competitive. But maybe we're going about it all wrong. Perhaps what we are hoping to achieve is actually being side tracked by our misguided efforts. In this episode we focus on how to have smart accountability in your small business so that your efforts actually align with your goals.

Shane Mishler is the Chief Operating Officer for SD Tech. Shane oversees the daily operations of the company. He partners with the owner to design and implement business strategies, plans, and processes. Shane is actively involved in all of the company's investments, clients, strategic franchise partners, and expansion activities. During his tenure, the company's revenue has more than tripled, and their active client list includes over 200 companies. We are excited to have him as a guest on our show to talk tech, security, and best practices for your business. https://www.linkedin.com/in/shane-mishler-23678327/ SD-Tech.net

Last week we did an episode about how to be innovative in your small business. The idea is answering the question of how hard to push on a new idea. Should you keep pushing no matter what or put limits in place of when to stop? Well, we decided to actually answer those questions in this follow up episode on innovation in a small business.

We wanted to look at some of the challenges small business owners face when trying to be innovative in their business. This first part is primarily the personal experience from the host Ryan Murray on a business project he's involved in. The episode was so interesting that we decide to also offer a follow up where we will look at the steps to successfully managing innovative projects in your business.

We are really excited that we ranked #12 for the 35 Best Business Success Podcasts on Feedspot.com Check out the full list at https://podcasts.feedspot.com/business_success_podcasts/

Last January we made predictions of what to expect for markets that would effect small business throughout the year. This is our review of how well our predictions were and what are new predictions are for 2024 (BTW - our predictions for 2023 were actually relatively good)

We hope everyone had a wonderful Christmas! For fun we decided to talk about some of the oddities, commercialization, and just some humorous stories about Christmas. Oh, and a little disclaimer, if you want to keep the magic of Christmas alive for your little ones, better listen to this episode outside of earshot of those who still believe.

Have you ever considered having interns work for your small business? Maybe you've done internships in the past and they didn't go well. Or maybe you love having interns and constantly have 1 or 2 working for you. Regardless of where your business is on the internship spectrum, here's our take of the pros and cons of interns and how to make it work for your business.

This is a mini training on a section from Growth By The Numbers. Since Cash Flow is so critical to a small business we've broken down the 3 sources of cash and their pros and cons.

If you're looking for a good mentor it's important to understand what makes a good mentor and how to find one. This episode is dedicated to understanding mentors, the good, the bad, and the ugly.

Johnathan Price is the Founder of Down 4 Sound Shop. In the span of just five years, he went from working out of his parents attic to 20 million in sales annually online in the car audio industry - amilestone unheard of in that sector. Now, JP has a thriving youtubecommunity of fellow “Bassheads” with 500k subscribers andcoaches others on creating their passion business.

Welcome to Startup Marketing the audio book. We will be making the entire audio book Startup Marketing available on our podcast followed by an episode that provides commentary and unique insights to the book. This episode will be Commentary on  Section 7 – Your Startup Marketing Strategy

Welcome to Startup Marketing the audio book. We will be making the entire audio book Startup Marketing available on our podcast followed by an episode that provides commentary and unique insights to the book. This episode will be  Section 7 – Your Start Marketing Strategy

Welcome to Startup Marketing the audio book. We will be making the entire audio book Startup Marketing available on our podcast followed by an episode that provides commentary and unique insights to the book. This episode will be Commentary on  Section 6 - Creating Your Success Formula

Welcome to Startup Marketing the audio book. We will be making the entire audio book Startup Marketing available on our podcast followed by an episode that provides commentary and unique insights to the book. This episode will be  Section 6 - Creating Your Success Formula.

Welcome to Startup Marketing the audio book. We will be making the entire audio book Startup Marketing available on our podcast followed by an episode that provides commentary and unique insights to the book. This episode will be Commentary on  Section 5 - Market Research.

Welcome to Startup Marketing the audio book. We will be making the entire audio book Startup Marketing available on our podcast followed by an episode that provides commentary and unique insights to the book. This episode will be  Section 5 - Market Research.

Welcome to Startup Marketing the audio book. We will be making the entire audio book Startup Marketing available on our podcast followed by an episode that provides commentary and unique insights to the book. This episode will be Commentary on  Section 4 - Lowering the Marketing Hurdle.

Welcome to Startup Marketing the audio book. We will be making the entire audio book Startup Marketing available on our podcast followed by an episode that provides commentary and unique insights to the book. This episode will be  Section 4 - Lowering the Marketing Hurdle.

Welcome to Startup Marketing the audio book. We will be making the entire audio book Startup Marketing available on our podcast followed by an episode that provides commentary and unique insights to the book. This episode will be Commentary on  Section 3 - The Cash Crunch.

Welcome to Startup Marketing the audio book. We will be making the entire audio book Startup Marketing available on our podcast followed by an episode that provides commentary and unique insights to the book. This episode will be  Section 3 - The Cash Crunch.

Welcome to Startup Marketing the audio book. We will be making the entire audio book Startup Marketing available on our podcast followed by an episode that provides commentary and unique insights to the book. This episode will be Commentary on  Section 2 - The Marketing Approach.

Welcome to Startup Marketing the audio book. We will be making the entire audio book Startup Marketing available on our podcast followed by an episode that provides commentary and unique insights to the book. This episode will be Section 2 - The Marketing Approach.

Welcome to Startup Marketing the audio book. We will be making the entire audio book Startup Marketing available on our podcast followed by an episode that provides commentary and unique insights to the book. This episode will be Commentary on  Part 1 The Planning Process.

Welcome to Startup Marketing the audio book. We will be making the entire audio book Startup Marketing available on our podcast followed by an episode that provides commentary and unique insights to the book. This week will be Startup Marketing - Section 1 The Planning Process

Welcome to Startup Marketing the audio book. We will be making the entire audio book Startup Marketing available on our podcast followed by an episode that provides commentary and unique insights to the book. This week will be Commentary on  Introduction to Startup Marketing.

Welcome to Startup Marketing the audio book. We will be making the entire audio book Startup Marketing available on our podcast followed by an episode that provides commentary and unique insights to the book. This week will be covering the Introduction to Startup Marketing.

We've got some exciting news to share with you. First, the audio book Startup Marketing is now available on over 50 different audio book platforms worldwide AND we will be doing the full book with author commentary starting next week right here on the podcast, Marketing Management & Money. Next, we're now on Instagram so be sure to follow us for awesome content and amazing deals. @MMM_SmallBiz Finally, we've partnered with JazzJune.com as the place to find all of our digital learning content. Check out JazzJune.com/GBTN for the current sale on our popular training program Growth By The Numbers

When an entrepreneur looks to start a business or do a major growth campaign there is a lot to consider. Unfortunately it often becomes overwhelming, which leads to poor planning. If you find yourself only focusing on things within your comfort level when starting or growing a business, this episode breaks down some great tips to stay focused and have great planning.

We've got some really amazing things that are going to launch in the next few weeks, but we wanted to give our listeners a little sneak peak of what's to come.

This is a very unique side conversation (that really has nothing to do with small business). Ethan asked the question, "When would a soldier in face to face battle get exhausted?". This episode is all about us chasing that squirrel.

Cash is King and MORE is always better...Right? In this episode we explore how sometimes too much cash can actually hurt your business, especially if you are just starting out. We like to call it the nuances of cash flow, subtle but important things to know about managing cash.

Whether you want to admit it or not, nepotism is found in every business. Now to be clear, that doesn't mean that every business hires their nephew, rather every business shows favoritism based on relationships in the workplace. The reason we decided to focus on nepotism rather than just favoritism is because there are some many times that our close relationships or our blood relationships effect our business decisions. This doesn't mean that all familial decisions and situations are bad, but to avoid the challenges that plague so many businesses, we decided to talk about how best to manage nepotism in your business.

Since we just celebrated Independence Day, we decided to do a side conversation on celebrating our independence. We talk about anything and everything taboo - politics, racism, religion, etc., all in the spirit of freedom, respect, and tolerance for all humans.

This is a topic we're pretty passionate about...not working just to "get your hours in". So many companies require their employees to get all their hours, but this is usually more expensive, less effective, and promotes poor work ethic. This episode goes deep into how to break free from old-school thinking about hours and adjust your company to focus on what really matters...productivity.

Karl Swanepoel is the CEO & Founder of Revolancer Beta, a platform designed to empower independent professionals and freelancers by facilitating the skills exchange to build their service businesses. With a strong background in Artificial Intelligence and Robotics, Karl studied at Aberystwyth University in Wales. Karl's entrepreneurial journey began at a young age when he encountered the challenges faced by freelancers. At the age of 15, he founded BuySellJobs and sold it for a modest sum to a company before his 16th birthday. Karl became the youngest-ever brand ambassador for The Business Show, Britain's largest business conference. He continued to serve as an ambassador and was given the opportunity to have a stall and deliver a keynote speech at the 2018 show held at the Excel Centre in London. Today, Karl Swanepoel is leading an energetic and passionate team at Revolancer, determined to revolutionize the freelance industry and restore freedom to freelancers worldwide. Revolancer.com

We decided to go into our take on health and culture in this side conversation. This is a conversation about taking care of yourself that kinda spilled into different aspects of culture. It all ties into business, but as a Side Conversation it's definitely opinionated.

This is a different episode from our normal style. In fact, we debate back and forth as to whether this episode should be a side conversation, but really this episode goes into some pretty advanced concepts about pricing for major expansions. So if you want to dig a little deeper into pricing strategies and all the unforeseen nuances on growth expansion this is a great episode for you. Also, this episode dives into a case study of a current expansion that Ryan is working on. It's a unique listen, we hope you enjoy.

Have you ever struggled with understanding your marketing. If you didn't have a marketing strategy but spent a lot of time and money on marketing anyway, you might be a zombie business. To avoid this devastating fate and fight against the zombies, we'll show you what to do for your marketing. This is the final segment of our 3 part serious on zombie businesses.

Welcome to part 2 in our 3 part Zombie Business series. This episode is all about protecting yourself from zombies that would suck you dry financially. But don't be fooled into thinking that the real threat is from other businesses trying to put you out of business. The bigger threat is YOU! If you want to learn how not be become the living dead with your own business financials, this is a must listen to episode.

At Square Peg Ranch we do different! Our goal is to help those who can't be helped. Everybody knows someone who has run out of options either for themselves, their kids, their husband, etc. Join our interview with Ryan to learn a bit more about what we do and what our goals are. We are currently looking for support. There are 3 ways you can help us. Fundraiser https://www.indiegogo.com/projects/square-peg-ranch-fundraiser/x/30389656#/ Contact us directly sponsor@squarepegranch.com Share our message with anyone and everyone. Any way you can help is greatly appreciated! Instagram https://instagram.com/sqarepegranch?igshid=OGQ5ZDc2ODk2ZA== Facebook https://www.facebook.com/profile.php?id=100091966268540&mibextid=LQQJ4d

Welcome to Part 1 of a 3 part series on Zombie Businesses. This is a term we've coined to talk about businesses that are essentially the "living dead", meaning they're in business but aren't really alive or thriving. This is a common issue in small businesses so we want to prepare you on how to not become a zombie yourself and how to stay away from getting infected by other zombies.

Welcome to our side conversation all about custom houses. This is our take on how we should rethink the way we live and how we build (and a few other tangents along the way)

This is our follow up episode on how to effectively compensate your employees (and yourself). If you haven't already listened to part 1, jump back and catch up. But we hope you enjoy the sequel.

Abagail & Emylee are the business fairy Godmothers behind Boss Project and the hosts of thechart-topping podcast, The Strategy Hour.They're internet-famous for their program, Trello forBusiness, which breaks down boring and complicatedsystems into bite-size chunks. They have helped over10k creative small business owners create simplicityand ease in reaching their goals.After getting their start in 2015 serving clients in themarketing and branding space, they now help otherservice based business owners reignite their offer,create systems for client experience, and get more oftheir time back inside their program, The Incubator.Featured in Forbes, HuffPost, Marie Claire and INC.The team at Boss Project is truly revitalizing the servicebased industry through strategies that don't requireflashy marketing, a huge audience or full-time hours.

This is Part 1 of a 2 part series on how in the world to figure out compensation for your employees. It seems like this is always a difficult topic for entrepreneurs, so in this series we break down the main things to focus on, how to get creative, and paying your employees the most possible while saving the company as much money as possible.

This is definitely just a side conversation full of stories of different times we've picked up hitch hikers. So if that's interesting to you, please join us.

Our guest today is Yash Chavan, a marketer at heart who's also the founder of SARAL - a tool that makes finding, managing, and monetizing influencers simple for ecommerce brands. He's an engineer by training, but dropped out of college to work in sales, and eventually started a marketing agency where he scaled many brands and software companies to over $1M in annual revenue. Over the last couple of years, Yash has been exploring the world of influence - driven marketing and has worked with over 5000 influencers. He's created and perfected a 6-step-system that any brand can apply to start and scale a successful influencer program. With that, said, welcome to the show, Yash!