Marketing Your Local Business Online

Instagram Reels first launched in late 2020 and has since evolved tremendously. What used to work isn't necessarily what's working now. This episode breaks down what's working on Instagram Reels right now so you can use this powerful tool to grow your small business on Instagram.

Where is marketing heading in 2023? In this episode, I'm sharing my predictions for where marketing is heading in 2023 and how you can apply these trends to your advantage and grow your business. We're talking social media, email marketing, text messaging, and automation. 

There are important actions to take when it comes to creating the marketing strategy that will work for your business and capture attention online. Yet many business owners haven't taken them. This episode will walk you through how to create a marketing strategy for your business so you can have your best year in business yet in 2023!

Jessica Negron-Solis is a brand photographer based in the Tampa Bay area. Today she is on the show sharing ALL about branding, brand photography and how to elevate your business with it. She'll be share the value of brand photography, the images that you need for your website and social media, tips for planning for a brand photoshoot, and how to get over being nervous in front of the camera. 

Instagram is releasing new features left and right and it's hard to keep up! Today's episode talks about some big updates that have taken place in the last few weeks including grid pinning, Reels updates and ideas for how to use them, and changes to how video stories appear.

Is creating content for your marketing taking you hours? You're not alone. Creating thoughtful marketing content can take some time, but over time I've learned a few ways to save time creating content and get better results from what you create too. In this episode, you'll learn my favorite tips for saving time creating content including, how to make your content go further, setting up a content calendar, and getting more eyeballs on what you create. Find today's episode helpful? Leave a review and let us know!

Interested in running Google Ads for your business or you're running them currently and don't know how much money you should spend to see the best return? In this episode, I'm walking you through Google Ads Keyword Planner tool, which can help forecast what your optimal spend is and what keywords people are using to find your local business. I'll provide a real world example and walk you through how I would approach it for one of my clients, so you can open the tool for your business and use it step by step.

Are you putting out all the marketing content, but you're not seeing your audience take action? Sometimes the fix can be as simple as making sure that you have a clear and compelling call to action. In this episode, learn how you can create a strong call to action and tips for converting your audience. 

As a first-time parent of a little one who is not the best sleeper in the world, my husband and I have tried everything. Reflecting on the past five months of this sleep journey, I realized there's one thing that his sleep schedule and marketing have in common - just because something works for someone else's baby doesn't mean that it's necessarily the best for yours. In today's episode, I discuss what I mean by this and how you can dig deeper to find what separates your business from your competition's and amplify it in your marketing.

Do you want to make more sales from your marketing? Of course you do! The secret sauce to a marketing strategy that converts isn't Reels or the latest marketing trend. The secret sauce is knowing your customers better than anyone else. Market research is how you get to know your customers better than they know themselves, but the process of market research may feel overwhelming. What questions do I ask? How do I recruit participants? What do I do after I collect the data? I'm answering it all in today's episode!

Have you taken the time to create a marketing strategy for your local business? A marketing strategy sets you up to see success in your marketing and ultimately be more strategic and productive with your time and budget. Half the battle to creating a strategy is just knowing where to get started building it. This episode will walk you through how to set up the foundation of your marketing strategy and the seven pillars that are essential to creating it.

This week we are talking about creating your marketing experience for your customer. Every customer has a journey for how they become aware of your business, learn more about what you do and ultimately decide to do business with you. It's critical that on that journey they have a cohesive experience so they truly understand what your brand is all about. Whether you're creating that marketing experience from scratch or you're do a gut check on your brand, walk away with the four questions you want to ask yourself to create a marketing experience that wows and works for your business.

Brand photography can be a significant investment for a small business owner, but it's also a very worthwhile one! Michelle Fiorello of Vision Balm Photography shares why brand photography is a great investment, the impact it can have on your business, and how to get over that fear of getting on camera. 

We're human and sometimes we just don't want to show up in our business or our marketing. It can be hard because as entrepreneurs we are the face of our company. In today's episode, I'm sharing more about showing up in your marketing and business when you don't feel like it. Whether it's fear holding you back or you've just experienced a life event that's really tough to swallow, I'll be sharing my personal journey and hope it can inspire yours too.

Stephanie Fast, Co-Founder and Creative Director at Peak & Bayou Creative Company stopped by the show to drop all the knowledge on how to create a magnetic brand.  A brand is more than a logo and pretty images, it takes a real strategy and messaging that resonates with your people. If you're ready to up your branding game and create one that attracts the right people to grow your business, this episode is giving you all the things to do just that.

Jessica Narweh helps small business owners manage and improve their relationship with money through Financial Coaching and Money Mindset Coaching. In this episode, she talks about how your mindset about money could be affecting your business and how to begin to shift it. She's also sharing pure gold about how to add additional revenue streams into your business without creating more burnout for you! If you're ready to stop restricting your potential and welcome abundance into your life, this episode is for you!

You spend the time creating the social media content, writing the emails, maybe even running some Facebook ads and then you don't see the interest or purchases rolling in. When it feels like your marketing has failed, it can be a super devastating feeling. If you're like me you pour your heart and soul into your business and when we don't see the outcomes that we want it can feel like a personal attack. It's easy to place the blame on yourself or tell yourself you failed. However, I want you to shift your perspective and look at a failed marketing campaign as a “glass half full” kind of opportunity. Why? Because usually there's a pretty simple fix to turn things around next time.

Social media can be super time consuming, but it's super important to stay consistent and keep your customers informed and updated. If you're posting on the fly the chances are that you're wasting a ton of extra time each month on social media and you're also probably not being strategic and using social media in a way that aligns with your business goals.  By taking the time to plan out your social media content for the month, you will actually save yourself a ton of time and create content that helps you achieve your business goals. In this episode, I'm walking you through the exact step-by-step process that I use to plan out my clients social media content each month.

Have you been guilty of seeing another business with more followers than you and feeling bad about yourself? Or have you saw a competitor's content and thought I wish I could be at the level they're at? Or even worse have you compared and nitpicked yourself to the point that you feel like you shouldn't even bother trying to show up at all? Today we're going to chat about kicking the comparison game to the curve and moving forward in your marketing one step at a time.

Email offers a 3,600% rate of return. Do you have an engaged email list for your business? If you answered no, don't panic. In today's episode we're talking all about getting started with email marketing including how to pick an email service provider, incentivize people to share their email address with you, and keep them on your email list. Plus the common mistakes I see business owners making when it comes to email marketing.

Christmas will be here in less than 90 days! Are you ready to make it your best one yet? In this episode, we'll talk about different holiday shopping personas so you can appeal to each in your marketing and best marketing practices to start now to set yourself up for success!

While it may feel like the algorithm is against you or that your content doesn't reach as many people as it did in the past without paying for ads, there are still ways you can make your content reach more people for free. Here are 5 simple tips you can implement and start reaching more people today.

Do you hear the phrase “content creation” and instantly cringe or tense up? Does writing content for your social media or email make you want to pull your hair out? In today's episode, you'll learn how to simplify creating content by using content buckets, my simple way of getting organized so you never run out of content ideas again. You're going to want to stick around until the end because I'm giving you a simple exercise that I've given my clients to get unstuck when it comes to creating content along with a special gift. So let's get ready to become content pros!

Learn practical tips for mastering your time so you can get more done and make intentional time to focus on your marketing. This episode is with organizational expert, Jennifer Major of Cultivating You.

If your business is on Instagram, you've likely noticed the explosion of Reels in the last year and it's also probably made Instagram feel a little more complicated. That's why I'm sharing 10 ideas you can use for Instagram Reels right now in today's episode along with some best practices to help optimize the performance of your Reel.

On this episode of the Marketing Your Local Business Online Podcast, we're chatting with Rachel and Hannah of Waterloo Street, a boutique website design agency. They have the answers to all questions that you may have about website building, essentials for branding your website, and how to do it all within your budget.

How many times have you told yourself you'll post to your social media later? Or you'll send that email to your list this week and then it just doesn't happen. If your hand is raised then this episode is for you! I'm going to walk you through how you can create your content calendar so you can be consistent and strategic with your marketing. We'll talk through the tools I use to do this and how you can come up with content ideas that support what's happening in your business. And at the end of this episode as a bonus I'll share a couple of tools for scheduling your content for your social media platforms as well. 

Do you have a set of processes in place to streamline your marketing? If you answered no then this episode is for you. We'll be walking through how you can set up your marketing system in just one day. Identify the social media platforms that are best for your business, figure out how to get started with email marketing, and learn how to optimize your Google MyBusiness listing - an essential for local businesses.

Are you a local business owner, overwhelmed by the world of online marketing? After working with a variety of local businesses to help them turn their online marketing into paying customers, I've come to realize that it really boils down to three things (regardless of an ever changing algorithm). In this episode we break it down in depth and give you some examples to help spark your own ideas!