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In this episode of Remarkable Retail, hosts Michael LeBlanc and Steve Dennis break down a high-stakes week of retail headlines before reprising a conversation recorded two years ago with Canada Goose President, Carrie Baker. Carrie touches on the brand's unique positioning, DTC growth strategy, sustainability initiatives, and product line extensions.Retail News Breakdown:Tariff Whiplash – The Trump administration's latest on-again, off-again tariffs are leaving retailers scrambling. What's the real impact on pricing, inflation, and supply chains?Walgreens Goes Private – Sycamore Partners is taking over the struggling pharmacy giant in a $10 billion deal, but is this a turnaround or just a temporary fix?Retail Earnings Mixed Bag – Target unveils a $15 billion growth plan, Best Buy braces for tariff-related costs, and Macy's fights for relevance. Meanwhile, Nordstrom posts its last earnings as a public company.Revisiting Canada Goose: Then & NowAfter the news, we rewind to an insightful conversation with Carrie Baker, President of Canada Goose, recorded at ShopTalk two years ago. At the time, Canada Goose was expanding its direct-to-consumer strategy, battling counterfeit products, and rolling out immersive store experiences like the Cold Room. She also touches on their store expansion plans, resales intiatives, and product-line extensions.By blending past insights with today's updates, this episode offers a unique look at retail strategy in motion. Whether you're tracking market volatility, retail M&A, or long-term brand positioning, this episode connects the biggest industry shifts with lessons from one of Canada's most iconic brands.Subscribe, listen, and stay ahead of retail's twists and turns!********************Steve will be back on stage at Shoptalk coming up in Las Vegas at the end of March. Listeners can save on registration by using our discount codes below:For Retailers & Consumer Brands go here and use code RBREMARK549For General Admission go here and use code GAREMARK1399Steve's 2025 Retail PredictionsAbout CarrieRecognized as a dynamic and collaborative leader with an entrepreneurial spirit, Carrie is responsible for Canada Goose's global commercial business, driving the company's growth and customer engagement. She oversees the Regional Business units, Marketing & Experience, Public Affairs & Communications, Merchandising & Pricing, and Corporate Citizenship. In her previous role as President, North America, she established a high-performance team and led the region's significant business acceleration. Carrie has also served as Chief of Staff and Chief Communications Officer, helping lead the company through critical initiatives including its successful IPO and development of its industry-leading Sustainable Impact Strategy. Prior to joining Canada Goose in 2012, she was a Senior Vice President at a North American communications agency specializing in coaching executives and building the brands of some of North America's largest retail, technology and consumer goods companies. Carrie was named WXN Top 100 Most Powerful Women Canada in 2019 and serves on the Board of Directors of Trillium Health Partners Foundation. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.
What if your dream of working from home and spending more time with your family wasn't just possible—but wildly successful? Meet Todd and Leah Rae Getts, a couple who went from having zero business or marketing experience to making six figures a month online. How did they do it? Desperation, determination, and a whole lot of smart strategy.In this episode, we dive into their incredible journey from network marketing failures to mastering affiliate marketing, launching their own course, and achieving true freedom. If you've ever felt overwhelmed by the idea of starting an online business, their advice on branding, lead generation, and automation will change the game for you. Plus, they break down the key to standing out in a crowded market and scaling without losing your sanity. Ready to build a business and life you actually love? Hit play now! Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr Intro gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access LifeStarr Intro
Join Natalie for a special solo episode where she shares 7 ways to get marketing experience in 2025.Apply to Sky Society AcceleratorGet Marketing Experience Lab
"Whatever the context is, whatever the setting that we're operating in - ultimately, as leaders, we are in the business of building relationships." In this episode, WomenHeard: Changemakers host Georgia Galanoudis speaks with Jill Cress, Chief Marketing & Experience Officer at H&R Block - a leader in tax preparation services. A 2024 Matrix Awards honoree, Jill's extensive brand experience also includes PayPal, National Geographic and MasterCard. She has been recognized for numerous accolades, including Adweek's inaugural Marketing Vanguard list, Forbes' list of the World's 50 Most Influential CMOs, Forbes' inaugural CMO Next List, and Business Insider's 25 Most Innovative CMOs. At H&R Block, she leads a diverse team of customer experience, marketing, and communications professionals. Listen to this episode for the importance of curiosity about context and how her theater roots supported her career journey.
Everything Life Coaching: The Positive Psychology and Science Behind Coaching
Noelle (CEO of Lumia) and Lumia instructor Joyce Chen discuss purposeful branding and the branding class in the Lumia coach training program. Joyce Chen helps purpose-minded individuals feel empowered through their stories. She is a passionate storyteller, wanderluster and professionally trained Brand Marketing Professional who lives life through the lens of curiosity. She has a fondness for developing brand strategy, an insatiable curiosity for understanding how people engage with brands and is passionate about helping individuals grow into their Personal Brand of self. With over 15+ years of corporate Brand Strategy & Marketing Experience, she's launched and developed a variety of commercial & lifestyle luxury brands. Joyce grew up in California after moving from Taiwan to the U.S. and attended the University of California Berkeley studying Mass Communications & Public Policy. Everything Life Coaching is brought to you by Lumia-- at Lumia, we train and certify impact-driven coaches, making sure they've got all they need to build a business they love and transform lives, on their terms. Become a life coach, and make a bigger impact on the world around you! Schedule a call with us today to discuss your future as a coach. Music in this episode is by Cody Martin, used under a creative commons license. The Everything Life Coaching Podcast is Produced and Audio Engineered by Amanda Meyncke with assistance from Rithu Jagannath.
Join Natalie for a special solo episode where she shares why mock marketing projects matter and what you'll see inside Marketing Experience Lab.Join the waitlist for Marketing Experience Lab here!
Episode 99 discusses Disaster and Disruption Planning with Patrick Hardy. Take that 1st Step, Patrick brings his hands-on Disaster and Disruption experience and actionable insights to you.Episode Benefits: You will hear how to improve and implement your Disaster and Disruption Plan. Hear some principles that can make your Disaster and Disruption Plan exceptional. This Podcast series is targeted to Business Owners and C-Suite Executives. It reflects my 34 years as a Business Owner and subsequent years as a Business Mentor and Consultant. It focuses on the various subjects and topics to help you run a successful profitable business. They are approximately 15-minutes long so you can listen while commuting. Let Patrick help you! Listen now to gain actionable strategies for improving your Marketing Experience. Reach out to me to be put in contact with Patrick. The Business of Business, topics are divided into 4 Categories: Management, Operations, Sales, and Financial. Support the Show.Helping You Run a Successful Profitable Business !For Business Consulting or to be a Podcast Guest - Contact me at: www.bcforg.comLinkedIn: https://www.linkedin.com/in/brian-fisher-72174413/
Episode 98 discusses Marketing Plus with Mike Maynard. Take that 1st Step, Mike brings his hands-on marketing experience and actionable insights to you.Episode Benefits: You will hear how to improve your Marketing. Hear some principles that can make your marketing exceptional. This Podcast series is targeted to Business Owners and C-Suite Executives. It reflects my 34 years as a Business Owner and subsequent years as a Business Mentor and Consultant. It focuses on the various subjects and topics to help you run a successful profitable business. They are approximately 15-minutes long so you can listen while commuting. Let Mike help you! Listen now to gain actionable strategies for improving your Marketing Experience. Reach out to me to be put in contact with Mike. The Business of Business, topics are divided into 4 Categories: Management, Operations, Sales, and Financial. Support the Show.Helping You Run a Successful Profitable Business !For Business Consulting or to be a Podcast Guest - Contact me at: www.bcforg.comLinkedIn: https://www.linkedin.com/in/brian-fisher-72174413/
Rethinking Growth Leadership What if everything we understood about being a Growth Leader was fundamentally flawed? Picture a world where focusing on growth transcends mere expansion and KPIs. Imagine a paradigm where growth is about a deep-seated evolution within leadership roles. The age when CEOs simply set visions from lofty heights is over. . In today's demanding business arena, leaders are propelled to the front lines to guide and actively engage in sales. An unexpected truth has come to light through intimate dialogues with some of the world's foremost executives. This shift catches many off guard, perceived not as an opportunity but as some kind of demotion tangled in sales-related misconceptions. . This resistance is not just startling—it's a costly barrier to success. Join us, as we dive deep into what it truly means to be a growth leader in the modern business world, where success requires a holistic embrace of every aspect of business, even those initially deemed unworthy. . Together, we'll redefine the essence of “growth leadership”. Our distinguished guest today is Scott Edinger. Scott is the acclaimed author of "The Growth Leader," and he argues that we've completely misinterpreted the essence of growth leadership—it's all about fostering a robust sales culture! . Scott is a renowned expert whose life story is as inspiring as his professional insights. His journey is nothing short of remarkable, having transformed from a high school near-dropout to a respected author whose voice has graced the pages of the Harvard Business Review over forty times. . Scott's literary contributions include the national bestsellers "The Hidden Leader" and "The Inspiring People" books, which have reshaped our understanding of leadership. . Not only has Scott's work been featured in the Harvard Business Review's guides on professional growth and productivity, but his insights have also climbed the ranks to earn accolades from The Wall Street Journal and USA Today. . Today, Scott brings his sleeves-rolled-up approach to guide leaders on merging strategy, leadership, and operational tactics to spur significant growth within their organizations. . Join us as we welcome a true beacon for leaders worldwide, ready to enlighten us with strategies from his latest Book, "The Growth Leader.” . Get ready to elevate your leadership game with insights from one of the most astute minds in business growth today, Scott Edinger. . LinkedIn: https://www.linkedin.com/in/scott-edinger https://twitter.com/ScottKEdinger . Part 1) Rethinking Growth Leadership · Abandoned to Wiley, Scholarship to Leadership Authority. · Beyond Metrics to a Profound Transformation of Your Role. · Frontline Dynamics: How Today's CEOs Must Be Engaging on The Front Lines. · The Most Surprising Shift: How Some of The World's Leading Executives Dealing with Their Changing Roles. · Why Sales Challenges Are a Leadership Problem. · Uncover The High Stakes Sales Stigma in Leadership. · Redefining Growth Leadership. · The Marketing Experience, The Customer Experience and The Sales Experience. · Diving into Sales Culture. · Why fostering a robust sales culture is crucial for effective leadership. Dov Baron's brand new course has just been released on coursifyx.com/belonging ------------- . Titled: "CREATING A CULTURE OF BELONGING." The course is separated into eight sections that will take you by the hand and walk you through exactly how to create a culture of belonging. . Because: CREATING A CULTURE OF BELONGING MAXIMIZES PERSONAL AND CORPORATE SUCCESS. Get Ready to strap on the tanks and Dive Deep into, What it Takes to Create a Culture of Belonging in your organization! Curious to know more? coursifyx.com/belonging . "Those Who Control Meaning for The Tribe, Also Control The Movement of That Tribe" #leadership #leadershipdevelopment #emotionsourcecode #neuroscience #emotional #meaning #emotional #logic #culture #curiosity #humanbehavior #purpose
In this thought-provoking episode of The Purposeful Marketing Podcast, Aaron, Mary and James put their ethics hat on to delve into the nuanced question of whether individuals should be allowed to monetize their expertise. They explore the ethical considerations, potential benefits, and strategic implications of turning one's knowledge into a revenue stream. The conversation touches on important topics such as non-compete agreements, the inherent value of expertise, and the importance of building something substantial before selling it. The hosts share personal insights on the ethical quandaries surrounding monetization, offer advice on maximizing skills and time in the workplace, and emphasize the need to align career goals with personal values. Subscribe to the Purposeful Marketing Podcast. ~Market with purpose for the everyday practitioner ~ Connect with the hosts: Mary Keough Aaron Weekes James Boeckmann
On today's episode of The Goats of Growth, we have Tracy Sestili, Chief Revenue Officer of Intellimize! Struggling to bridge the CMO-to-CRO gap? Tracy, a former CMO herself, reveals how marketing expertise can supercharge your CRO role. Can a marketing background be the secret weapon for CRO success? Tune in to discover Tracy's insights on: Unlocking Growth: Collaboration, data-driven decisions, and the power of a user-friendly product. Scaling Revenue: Pricing, ICP, and the challenges (and rewards) of new market expansion. Product-Led Growth: Dominating your niche, lowering barriers to entry, and building brand advocacy. The Future of Sales: Adapting to change and the ever-evolving sales landscape. This episode is packed with actionable advice for marketing and sales leaders looking to drive explosive growth! Tracys Linkedin Profile 00:00 Introduction and Tracy's Background. 03:30 The Value of a Marketing Background in the CRO Role. 11:45 The Importance of Cross-Functional Collaboration for CROs. 25:15 Addressing Pricing, ICP, and Product Feature Issues. 28:59 Strategies for Scaling Revenue. 32:19 Challenges of Expanding into New Markets. 35:35 The Challenges of Product-Led Growth. 37:24 Dominating a Market before Expanding. 39:12 Creating a Seamless User Experience. 44:09 Balancing Growth and Efficiency. 46:08 Motivation: Doing Impactful Work. 48:38 Personal Goals and Hobbies. 53:01 The Future of Sales Teams in 2024.
In the midst of Super Bowl fever, when we are surrounded by marketing marvels, brand experts, and commercial showdowns, there's one luminary whose insights shine brighter than the halftime show fireworks: Emmanuel Probst! Emmanuel's background combines over 17 years of market research and Marketing Experience with strong academic achievements. At Ipsos, Emmanuel supports numerous Fortune 100 companies by providing them with a full understanding of their customer's journey. Join us for a shiny, insightful conversation, and let's transform the MRX industry one Friday at a time!
Le centre d'expertise Marketing et Expérience client vous présente le CRM avec ses bénéfices, ses enjeux, mais également ses cas d'usage et son marché jusqu'aux tendances de l'IA générative au sein du CRM. Bonne écoute !
Le centre d'expertise Marketing et Expérience client vous présente le CRM avec ses bénéfices, ses enjeux, mais également ses cas d'usage et son marché jusqu'aux tendances de l'IA générative au sein du CRM. Bonne écoute !
Le centre d'expertise Marketing et Expérience client vous présente les enjeux liés au célèbre duopole iOS/Android lorsqu'une offre de produits ou de services est déployée via le canal mobile. Alignement stratégique avec sa clientèle, coût de développement, revenus générés : autant de sujets qui seront abordés dans ces épisodes. Des chiffres émanant notamment de Statista, Apple et des articles spécialisés des sites Médium et Les numériques nous ont permis d'apporter de nombreuses précisions à nos propos. Bonne écoute !
Le centre d'expertise Marketing et Expérience Client vous présente les enjeux liés au célèbre duopole iOS/Android lorsqu'une offre de produits ou de services est déployée via le canal mobile. Alignement stratégique avec sa clientèle, coût de développement, revenus générés : autant de sujets qui seront abordés dans ces épisodes. Des chiffres émanant notamment de Statista, Apple et des articles spécialisés des sites Médium et Les numériques nous ont permis d'apporter de nombreuses précisions à nos propos. Bonne écoute !
What should you do when you've had a bad marketing experience? We've all had them, unfortunately. Whether you tried something that failed miserably or hired an agency that cost you a ton of time and money, we've all been there, and there's an empowering way to move forward. And that's what I want to focus on in today's episode.
Digital Clarity founder Reggie James shares breakthrough digital marketing strategies that accelerate B2B revenue and drive competitive advantage. Now is the time to embrace new technologies like AI to transform marketing execution in delivering true ROI.
Digital Clarity founder Reggie James shares breakthrough digital marketing strategies that accelerate B2B revenue and drive competitive advantage. Now is the time to embrace new technologies like AI to transform marketing execution in delivering true ROI About Market Impact Insights Market Impact Insights provides the latest in business leadership perspectives. Hear from global marketing and sales leaders on strategies, tactics, and tips to help your business grow and succeed. .https://soundcloud.com/marketimpact/transforming-your-digital-marketing-experience-reggie-james
Episode 51 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Jim Christy (President of Postali) and Jonathan Breeden (Owner of the Breeden Law Office).In this episode, Jim, Jonathan and podcast host Nick Werker discuss how attorneys should approach AI tools for marketing and management, the biggest reason law firms see their marketing efforts fail, what's necessary to have sustained success in the legal world and much more!About our guests:Jim Christy is the President at Postali, a digital marketing agency for law firms. He and the Postali team have built over 100 law firm websites, many of which have won awards from Webby, Lawyerist, and others. He is passionate about working with firms of all sizes, and serving as a consultant to bring marketing and operations strategies together to achieve broader business goals.Learn more about Postali here: https://www.postali.com/Jonathan Breeden is the principal attorney at the Breeden Law Office. Founded in 2000 and with multiple offices in North Carolina, he provides representation to families going through divorce, child custody disputes, adoption, and all manner of domestic law issues. Attorney Breeden has dedicated his career to offering families the guidance and advocacy they deserve. He has a reputation for balancing tenacity and compassion, especially for children, and has helped countless people in North Carolina.Learn more about the Breeden Law Office here: https://www.breedenfirm.com/Subscribe to the Answering Legal Channel so you never miss an episode of Everything Except the Law! Check out audio versions of the show on Apple Podcasts, Spotify and Anchor. Learn more about the show here: http://ow.ly/Eni250LekLgRead more helpful stuff from Answering Legal here:The Lawyer's Complete Guide To 2023: http://ow.ly/MMTq50Mp0GPA Guide To Lawyer Wellness: http://ow.ly/ZxeS30rNBny11 Best Legal Softwares: http://ow.ly/djSP30rNBnZInterested in learning more about Answering Legal? Book an appointment to speak with us here: http://ow.ly/LSUq30sjviNYou can also give us a call at 631-400-8000 or go to www.answeringlegal.comThis podcast is produced and edited by Joe Galotti. You can reach Joe via email at joe@answeringlegal.com.
On today's podcast, I am thrilled to have Heather Shannon joining me! Heather is a certified sex therapist who helps people understand their sexual identity and navigate their relationships. Heather recently participated in my program "Launch Your Funnel Live", where we focused on creating an effective marketing strategy to attract more clients. During our conversation, Heather shares her background and business journey, transitioning from a therapist to a coach. She also highlights her struggles with marketing and finding a consistent strategy to bring in new clients. Marketing is an ongoing journey, and it's essential to embrace the process of learning, testing, and refining. Heather's story is a testament to the importance of staying persistent and open to change in order to succeed in the long run. Join us as we dive deep into her experience in "Launch Your Funnel Live", the challenges she faced, and the valuable lessons she learned along the way. _________________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com
Le centre d'expertise Marketing et Expérience client mc2i vous présente la place du selfcare dans la relation client, un sujet majeur et plus que d'actualité dans une démarche d'amélioration continue de l'expérience client.
What the heck is phygital? Is it the latest toy to help pass the time? Or does it refer to a much more critical consideration for marketers…albeit named in a way that diminishes its importance? In this episode of the Reimagine Marketing podcast, Brian welcomes Lisa Loftis to discuss the hybrid digital/physical customer engagement model, a model that is rapidly becoming the cornerstone of customer experience. “I do not like the term ‘phygital.' And not just because the word itself is unappealing to me personally – somehow invoking thoughts of nails on a chalkboard. – Lisa Loftis, SAS Brian and Lisa discuss the importance of clearly defining buzzwords, and how misinterpreting the inherent meaning of a term can limit your ability to institute the digital transformation needed to move your organization forward. Here are some complementary assets: [CMSWire Article by Lisa Loftis] Phygital: A Confusing Neologism for a Very Real Problem [CMO Council/SAS Global Report] Cracking Tomorrow's CX Code: Real-time customer intelligence for exceptional experience Connect with Lisa on LinkedIn: https://www.linkedin.com/in/lisaloftiscrmcem/ Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm. Subscribe to the Reimagine Marketing podcast so you never miss a future episode. Visit sas.com/reimaginemarketingpodcast to learn more about our guests, upcoming episodes and more. If you'd like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com. About our host: Brian Alfond is a principal solutions architect in the SAS Global Customer Intelligence Practice. From his start creating marketing content, through managing international marketing teams, to becoming one of the leading marketing operations consultants in the world, Brian Alfond brings over 20 years of Marketing Experience to helping his customers solve all their Marketing business challenges. A natural problem-solver, Brian understands that all the technology in the world is not going to fix a broken process, nor unite disjointed teams. By uniting organization dynamics knowledge with strong process re-engineering skills, he partners with his customers to design elegant and efficient solutions to their complex issues. With this approach, he has helped transform the Marketing operations of customers ranging in size from small Mom and Pops to Fortune 100 companies. Brian has a Bachelor of Arts from the University of Massachusetts, is an accomplished musician, and a frustrated stand-up comedian. About our guest: Lisa Loftis a Principal on the SAS CI team is a CRM, CX, and BI expert with 30+ years of experience assisting organizations with customer strategy. She has worked with numerous large organizations in North America, South America, Europe, and the United Kingdom on all aspects of successful data governance, BI and CRM. She specializes in combining technology necessary to support CX and BI business strategies with organizational structures, executive leadership, and cultural factors required to migrate an organization toward effective implementation of customer strategies. Industries include Banking, Investment, Insurance, Telecommunications, Retail, Utilities, Entertainment, Manufacturing and Distribution, and Pharmaceutical, Health Care and Automotive Roadside Assistance. Lisa speaks frequently at national and international conferences and has co-authored the book Building the Customer-Centric Enterprise, (John Wiley & Sons, 2001).
Will 2023 really be any different in marketing? According to SAS' Mike Turner, yes it will. In this episode of the Reimagine Marketing podcast, Brian welcomes colleague Mike Turner to discuss his recent MarTech Series article and to dive a little deeper into the four main areas of marketing where Mike sees change happening in 2023. Brian and Mike discuss sustainability, the merger of real world and digital, the dawn of data realization and the evolution from Next Best Action to Next Best Engagement. Here are some complementary assets: [MarTech Series Article by Mike Turner] 2023…Will It Really Be Any Different? Yes, Yes It Will. Levi Strauss & Co. crafts better customer experiences through big data and analytics [Global Report] Cracking Tomorrow's CX Code: Real-time customer intelligence for exceptional experience Connect with Mike on LinkedIn: https://www.linkedin.com/in/mike-e-turner/ Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm. Subscribe to the Reimagine Marketing podcast so you never miss a future episode. Visit sas.com/reimaginemarketingpodcast to learn more about our guests, upcoming episodes and more. If you'd like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com. About our host: Brian Alfond is a principal solutions architect in the SAS Global Customer Intelligence Practice. From his start creating marketing content, through managing international marketing teams, to becoming one of the leading marketing operations consultants in the world, Brian Alfond brings over 20 years of Marketing Experience to helping his customers solve all their Marketing business challenges. A natural problem-solver, Brian understands that all the technology in the world is not going to fix a broken process, nor unite disjointed teams. By uniting organization dynamics knowledge with strong process re-engineering skills, he partners with his customers to design elegant and efficient solutions to their complex issues. With this approach, he has helped transform the Marketing operations of customers ranging in size from small Mom and Pops to Fortune 100 companies. Brian has a Bachelor of Arts from the University of Massachusetts, is an accomplished musician, and a frustrated stand-up comedian. About our guest: As a multi award winner and with more than 25 years of experience in the field of Customer Intelligence, Mike has led many successful projects for international blue-chip companies. Holding collaboration and innovation as core disciplines in delivering value to his clients, Mike has experience across multiple market sectors. He has brought together skills from academia, start-up and commercial organizations to help resolve business problems in current operations and in future roadmap strategies for many businesses. With SAS, Mike helps clients to understand the future direction of Customer Intelligence and how this will be impacted by the rapid change and growth in technology and consumer expectations. He works across topics such as the internet of things, algorithmic decisioning, open and collaborative data strategies and next generation marketing considering artificial intelligence and machine learning.
Welcome to the second half of season three, where we'll transition from one-way dialogue to conversational episodes featuring some of today's leading marketing minds. In this episode of the Reimagine Marketing podcast, Brian welcomes Marisa Scorsone, a marketing operations and management consultant, to discuss many of the ideas from the first half of this season, including setting goals, change management, implementation pitfalls and success strategies – all that can ring true as you embark upon any software implementation project. Here are some complementary assets: [E-book] Planning For CDP Success: A guided journey for choosing a customer data platform Experience 2030: Discover how consumers, brands and technology will evolve through 2030. Why Trusting the Process Is More Valuable than Fighting It by Marisa Scorsone Connect with Marisa on LinkedIn: https://www.linkedin.com/in/mscorsone/ Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm. Subscribe to the Reimagine Marketing podcast so you never miss a future episode. Visit sas.com/reimaginemarketingpodcast to learn more about our guests, upcoming episodes and more. If you'd like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com. About our host: Brian Alfond is a principal solutions architect in the SAS Global Customer Intelligence Practice. From his start creating marketing content, through managing international marketing teams, to becoming one of the leading marketing operations consultants in the world, Brian Alfond brings over 20 years of Marketing Experience to helping his customers solve all their Marketing business challenges. A natural problem-solver, Brian understands that all the technology in the world is not going to fix a broken process, nor unite disjointed teams. By uniting organization dynamics knowledge with strong process re-engineering skills, he partners with his customers to design elegant and efficient solutions to their complex issues. With this approach, he has helped transform the Marketing operations of customers ranging in size from small Mom and Pops to Fortune 100 companies. Brian has a Bachelor of Arts from the University of Massachusetts, is an accomplished musician, and a frustrated stand-up comedian. About our guest: Marisa Scorsone is a marketing operations and management consultant with more than 18 years of experience helping marketing organizations improve their marketing operations efficiency and effectiveness. Marisa combines skills and strategic positioning, business process reengineering, software implementation and training design and delivery. Marisa has worked with software from leading vendors and a variety of clients such as tech giants, multinational financial institutions, telcos, and retail brands.
In this episode of the Photo Business Help Podcast, digital marketer and Portland-based business owner Kris Jones shows you how to create a successful photography business. Tune in to learn how to use the Story Brand Framework to create an engaging website and draw in potential customers, as well as tips and advice on how to use clear headlines, offer punctuality, and highlight your expertise. About Kris Jones Kris Jones is a StoryBrand guide & Founder of Red Door Designs. Mentored by the Author of Building a StoryBrand - Donald Miller himself & with over 20 years of experience and clients like Nike & Adidas under her belt, She is extremely passionate about helping small business owners & creative entrepreneurs get a compelling website copy using her Signature Collaborative Process —Copy that sells in 2.5 hours flat. Kris believes that writing copy for your own business doesn't have to feel like torture. In fact, once you know how to tell a compelling story, it can actually be fast, easy and fun.Where to Find Kris https://www.reddoordesigns.com/FacebookInstagramLinkedinDonald Miller's Book: Building a StoryBrand
In this episode, I interview David Feldman the Founder, and CEO of 3 Owl based in Atlanta, United States. David has set up his own business to provide in-house services to help clients benefit as far as hands-off. With over 5 years of experience in building websites, designing logos, and copywriting, David has decided to leave his former jobs to create his technology-first-creative agency in order to scale and open windows for improvements. 3 Owl was established in 2012 and has been running for over 10 years. Hit 7-figure business and experienced 35% compounded annual growth for 6 years with over 20 FTEs. David has said that growing a small business requires developing your own systems and consistency in order to become efficient. So he says, “I think everyone is different but I think just developing good habits is so easy to just get to go off the rails and not be efficient.” This Cast Covers: Running the intersection of design strategy and technology. Expert at building systems in business. Doing everything from designing the visual identity of a brand while in-house. Learning the benefits of doing business in-house. Connecting design and technology and measuring results. Made a seven-figure profit in 2019 and is currently growing at a 50% annual rate. Wrote a book during the pandemic called Small By Design. Relating the benefits of hiring experienced employees in your business. Helping entrepreneurs to dream, come up with ideas, and get them executed Sharing his small but gold achievements including the story of his people. Links: David's Linkedin Additional Resources: 3 Owl Traction by Gino Wickman The Ride of a Lifetime by Robert Iger Quotes: “Success means being able to do things that make you happy in a balanced way.” —David Feldman “If you can't find replicable systems, you're not going to grow.” —David Feldman “When you're small, you have to get the work done.” —David Feldman “Building boundary between your job and personal life improves your efficiency.” —David Feldman “Be real like be as transparent as you can be with your company.” —David Feldman
In Episode #13 of Evolved Marketing Podcast, Andrei Yermejev and Brian Brewer interview Alex Ford. He is a seasoned Affiliate Marketer who's always testing what's new on the market. Listen in as Alex shares his tips to go viral on social media and how to master your mindset on the first 60 days of starting your new business. Not only has Alex achieved financial freedom through affiliate marketing, his kids are now following in his footsteps by getting into the content creation game. Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to focus on the evolution of their life and business. Find Alex: https://www.facebook.com/alexfordonline Watch us: Youtube Instagram Tiktok
In this episode of the Reimagine Marketing podcast, Brian reminds us that work is just one part of your existence and that this time of year offers the opportunity to relax into and enjoy the other important things in life. Previous episodes of the Reimagine Marketing Podcast are available on your favorite podcast platforms. Subscribe today for show notes, to hear previous episodes and to catch more Season 3 content as it drops in the new year. Thank you for listening! Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm. Subscribe to the Reimagine Marketing podcast so you never miss a future episode. Visit sas.com/reimaginemarketingpodcast to learn more about our guests, upcoming episodes and more. If you'd like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com. About our host: Brian Alfond is a principal solutions architect in the SAS Global Customer Intelligence Practice. From his start creating marketing content, through managing international marketing teams, to becoming one of the leading marketing operations consultants in the world, Brian Alfond brings over 20 years of Marketing Experience to helping his customers solve all their Marketing business challenges. A natural problem-solver, Brian understands that all the technology in the world is not going to fix a broken process, nor unite disjointed teams. By uniting organization dynamics knowledge with strong process re-engineering skills, he partners with his customers to design elegant and efficient solutions to their complex issues. With this approach, he has helped transform the Marketing operations of customers ranging in size from small Mom and Pops to Fortune 100 companies. Brian has a Bachelor of Arts from the University of Massachusetts, is an accomplished musician, and a frustrated stand-up comedian.
✨ Samantha Walters, Senior Manager of Global Marketing Experiences at Spotify☁️ Lessons learned as an International Sales and Social Media Marketer in Florence☁️ Journey from Integrated Communications Specialist to Associate Director of Content & Innovation for Google at Media Assembly☁️ Day in the life as the Senior Manager of Global Marketing Experience at Spotify☁️ How to highlight public stories brands can empowerJoin the Sky Society Women in Marketing private LinkedIn group.Follow us on Instagram @skysociety.co and TikTok @skysociety.co
What does the Rush album, “Exit, Stage Left” have to do with marketing and decision-making? In this episode, Brian takes his usual roundabout from a discussion about his lifelong obsession with bass playing to a confab about why some companies are trapped in the mindset that if they can just find the perfect marketing tool, they'll be successful.How many organizations go out and get the latest trendy and self-proclaimed innovative software only to find out it isn't what they need, and it has added minimal to no additional value whatsoever? Companies must consider their own goals, abilities and situations when selecting the “perfect” tech stack.Here are some complementary assets to help you on your journey of reimagining change management: [E-book] In-the-Moment Marketing: Real-time insights and actions [Whitepaper] Redefining Brand Performance for the 21st Century Experience 2030: Discover how consumers, brands and technology will evolve through 2030. Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm. Subscribe to the Reimagine Marketing podcast so you never miss a future episode. Visit sas.com/reimaginemarketingpodcast to learn more about our guests, upcoming episodes and more. If you'd like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com. About our host: Brian Alfond is a principal solutions architect in the SAS Global Customer Intelligence Practice. From his start creating marketing content, through managing international marketing teams, to becoming one of the leading marketing operations consultants in the world, Brian Alfond brings over 20 years of Marketing Experience to helping his customers solve all their Marketing business challenges. A natural problem-solver, Brian understands that all the technology in the world is not going to fix a broken process, nor unite disjointed teams. By uniting organization dynamics knowledge with strong process re-engineering skills, he partners with his customers to design elegant and efficient solutions to their complex issues. With this approach, he has helped transform the Marketing operations of customers ranging in size from small Mom and Pops to Fortune 100 companies. Brian has a Bachelor of Arts from the University of Massachusetts, is an accomplished musician, and a frustrated stand-up comedian.
In this episode of the Reimagine Marketing podcast, Brian welcomes Kate Parker, SAS' director of markets and growth for SAS Customer Intelligence. Brian and Kate discuss why change is such a challenge – whether you're renovating your kitchen, moving to a new room at day care or implementing a new martech stack. How do you adapt in times of constant change? It's not easy, but it just might be simple. Listen as Brian and Kate share the importance of identifying the why behind any change and the significance of communication.Here are some complementary assets to help you on your journey of reimagining change management: [Whitepaper] Delivering Experiences That Win Business and Build Loyalty: CX Champions Share Their Strategies [Video Series] Know This? Or No to This? Find out which marketing trends are worth paying attention to – and which ones you should pass on. [Resources] Experience 2030: Learn more about what defines today's customer experience and how consumers and brands will evolve through the year 2030. Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm. Subscribe to the Reimagine Marketing podcast so you never miss a future episode. Visit sas.com/reimaginemarketingpodcast to learn more about our guests, upcoming episodes and more. If you'd like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com. About our host: Brian Alfond is a principal solutions architect in the SAS Global Customer Intelligence Practice. From his start creating marketing content, through managing international marketing teams, to becoming one of the leading marketing operations consultants in the world, Brian Alfond brings over 20 years of Marketing Experience to helping his customers solve all their Marketing business challenges.A natural problem-solver, Brian understands that all the technology in the world is not going to fix a broken process, nor unite disjointed teams. By uniting organization dynamics knowledge with strong process re-engineering skills, he partners with his customers to design elegant and efficient solutions to their complex issues. With this approach, he has helped transform the Marketing operations of customers ranging in size from small Mom and Pops to Fortune 100 companies.Brian has a Bachelor of Arts from the University of Massachusetts, is an accomplished musician, and a frustrated stand-up comedian. About our guest: Kate Parker is the director of markets and growth for SAS Customer Intelligence at SAS. She has more than 15 years of experience in marketing as a cross-industry marketing advisory consultant, marketing technology systems implementer and as a martech solutions architect.In her current role, Kate works with her team to define and manage the go-to-market strategy for both Customer Intelligence product marketing and customer advisory enablement. Kate focuses on translating solution capabilities and differentiators into business value that is easily understood and appreciated by prospects and customers who are working through their own strategic transformation initiatives.
Bobby Gandy has a very unique story. He has never been involved in Network Marketing. He has a varied professional background. Six years in the military, he spent time in the Texas Oil Fields. He worked as an Optometrist for 20 years, and for the last 15 years has been in the Portable CarPort Dealership Sales Business. Personally, it took me 15 years in the trenches grinding and refining our systems and identifying the most valuable team-building mindsets principles that needed to be taught, before I could confidently look anyone in the eye and say If you give us one year of your life, and 100%plug into our culture, you will be a different person and your life will change in ways you can't imagine. You will never look at MLM team building, recruiting, and customer acquisition the same way. That is the truth, I really mean that. The 15 years in the trenches are what have given me that confidence. I certainly didn't have that confidence when I started my personal entrepreneurial journey. Over my career, I have tried every way I can to encourage people to examine our team-building track record going back to our first generic training, Confessions of a Network Marketing Millionaire. Those that really listen to our content understand that what we do is different. Some call it old school, I call it Wisdom of the Ages. During the momentum stage of this profession, network marketing was a personal development program with a compensation plan attached. I understood early in my career that all self-made successful entrepreneurs traveled the same road and were teaching the same thing. 80% of the success principles in any niche are transferable, they are the same, and they are wisdom of the ages principles that have been here since the beginning of time. However, it is the 20% in each niche that creates the culture that will allow you to thrive or put you on the never-ending Fu Fu Dust Hamster Wheel. So on the rare occasion when I have people that just have faith, plug in 100%, and go to work, it is such a surprise, and pleasure to work with these people. Bobby Gandy is one of these people. We are excited to feature his story in this week's session, I think he will provide insights and a unique perspective that can only come from someone who has never been exposed to the “hype about nothing” that many network marketers have been exposed to over the past twenty years. He is able to punch the numbers on a calculator and see the opportunity clearly for what it really is. The last time we talked he said, “For the first time in my life I have an opportunity to create Financial Independence & I am not taking it for granted, I am giving it all I have” Bobby Gandy We have a wide variety of people on this team with various backgrounds that are here for many different reasons. I believe many are starting to see what Bobby sees, and starting to understand that maybe for the first time in their life a real opportunity for financial independence is available for them and they don't want to take it for granted. Bobby had to prove to himself that is was just a matter of yanking doors and giving away a free product that provides value for the business owners It is an absolute pleasure to share his story with our podcast listeners, Bobby is one of the most teachable, plugged-in, hardworking associates I have ever had the pleasure of working with. He just listens, learns, and takes action!
What does a kitchen reno have to do with reimagining your marketing? In this episode, Brian acknowledges that whether you're doing a wholesale marketing transformation or adding a coat of paint to your tech stack, change is change. Avoid fear, uncertainty, and doubt in your organization – give people time to understand what's changing and be sure to communicate why the change is being made in the first place. Here are some complementary assets to help you on your journey of reimagining change: Experience 2030 Pulse Report: The Acceleration of Digital Engagement, Personalization and Trust Experience 2030 Resources: Learn more about what defines today's customer experience and how consumers and brands will evolve through the year 2030. [Video Series] Know This? Or No to This? Find out which marketing trends are worth paying attention to – and which ones you should pass on. Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm. Subscribe to the Reimagine Marketing podcast so you never miss a future episode. Visit sas.com/reimaginemarketingpodcast to learn more about our guests, upcoming episodes and more. If you'd like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com. About our host: Brian Alfond is a principal solutions architect in the SAS Global Customer Intelligence Practice. From his start creating marketing content, through managing international marketing teams, to becoming one of the leading marketing operations consultants in the world, Brian Alfond brings over 20 years of Marketing Experience to helping his customers solve all their Marketing business challenges. A natural problem-solver, Brian understands that all the technology in the world is not going to fix a broken process, nor unite disjointed teams. By uniting organization dynamics knowledge with strong process re-engineering skills, he partners with his customers to design elegant and efficient solutions to their complex issues. With this approach, he has helped transform the Marketing operations of customers ranging in size from small Mom and Pops to Fortune 100 companies. Brian has a Bachelor of Arts from the University of Massachusetts, is an accomplished musician, and a frustrated stand-up comedian.
In this episode, our host Brian Alfond welcomes Roy Reeves, principal business development specialist at SAS, to the studio to discuss digital advertising. Digital advertisers are no longer buying their ads the old-fashioned way; the successful ones are reimagining their approach, if you will. The old approach to digital media buying resulted in a lot of wasted spend. With advances in technology and measurement, marketers can now target and buy audiences in a truly omnichannel way. A single media buy (using programmatic approaches) can transform the game.This discussion hits on a previous topic: third-party cookies (be sure to catch season 3, episode 2 to learn more). Roy and Brian address cookies through a new lens. They round out their discussion with a focus on the new frontier of advertising in the streaming service ecosystem, including Netflix, Disney+, Paramount+ and more.Join us for our next episode as Brian considers why it's important to reimagine change.Here are some complementary assets to help you on your journey of reimagining your cookies: [Resource] SAS 360 Match: Take control of your digital advertising ecosystem https://www.sas.com/en_us/software/360-match.html [Whitepaper] Where does marketing stop, and advertising begin? https://www.sas.com/en/whitepapers/navigating-new-world-of-madtech-113081.html [Blog] Analyzing the data of an evolving video streaming service ecosystem https://blogs.sas.com/content/sascom/2022/05/12/analyzing-the-data-of-an-evolving-video-streaming-service-ecosystem/ Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm. Subscribe to the Reimagine Marketing podcast so you never miss a future episode. Visit sas.com/reimaginemarketingpodcast to learn more about our guests, upcoming episodes and more. If you'd like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com. About our host: Brian Alfond is a principal solutions architect in the SAS Global Customer Intelligence Practice. From his start creating marketing content, through managing international marketing teams, to becoming one of the leading marketing operations consultants in the world, Brian Alfond brings over 20 years of Marketing Experience to helping his customers solve all their Marketing business challenges. A natural problem-solver, Brian understands that all the technology in the world is not going to fix a broken process, nor unite disjointed teams. By uniting organization dynamics knowledge with strong process re-engineering skills, he partners with his customers to design elegant and efficient solutions to their complex issues. With this approach, he has helped transform the Marketing operations of customers ranging in size from small Mom and Pops to Fortune 100 companies. Brian has a Bachelor of Arts from the University of Massachusetts, is an accomplished musician, and a frustrated stand-up comedian. About our guest: Roy Reeves has more than 20 years of experience as a sales and business development leader in advertising, media and technology. Roy was the co-founder of PumpTop TV, which at the time was the world's largest gas pump TV network. While at Bulzi, Roy helped pioneer out-of-home audience measurement, which used the mobile phone as a proxy for the person carrying it. Roy is currently leading go-to-market efforts in the Americas for SAS 360 Match, SAS' first-party ad serving and management platform.
Welcome to our BRAND NEW Snack Episodes of the Girls in Marketing podcast. We've finally decided to expose our team chats and office debates for the world to hear – and we want you to get involved! So grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.
In this episode, our host Brian Alfond discusses the demise of third-party cookies. It may not be a shock that third-party cookies are going away considering every generation demonstrates a concern about online privacy. But the impending departure of these cookies is still causing concern for marketers. Companies spending much of their marketing dollars at the top of the funnel should now consider investing in approaches that provide for deeper customer understanding, longer customer relationships, improved customer experiences and better profitability. First-party data may be the answer marketers are seeking.Join us for our next episode as Brian considers why it's important to reimagine your processes and your people.Here are some complementary assets to help you on your journey of reimagining your cookies: [Resource Page] Customer Intelligence Without Cookies: https://www.sas.com/content/sascom/en_us/offers/21q2/customer-intelligence-without-cookies.html [Whitepaper] Where does marketing stop, and advertising begin? https://www.sas.com/en/whitepapers/navigating-new-world-of-madtech-113081.html [Blog] 3 ways the crumbling cookie could improve customer experience: https://blogs.sas.com/content/sascom/2020/01/27/3-ways-the-crumbling-cookie-could-improve-customer-experience/ Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm. Subscribe to the Reimagine Marketing podcast so you never miss a future episode. Visit sas.com/reimaginemarketingpodcast to learn more about our guests, upcoming episodes and more. If you'd like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com. About our host: Brian Alfond is a principal solutions architect in the SAS Global Customer Intelligence Practice. From his start creating marketing content, through managing international marketing teams, to becoming one of the leading marketing operations consultants in the world, Brian Alfond brings over 20 years of Marketing Experience to helping his customers solve all their Marketing business challenges.A natural problem-solver, Brian understands that all the technology in the world is not going to fix a broken process, nor unite disjointed teams. By uniting organization dynamics knowledge with strong process re-engineering skills, he partners with his customers to design elegant and efficient solutions to their complex issues. With this approach, he has helped transform the Marketing operations of customers ranging in size from small Mom and Pops to Fortune 100 companies.Brian has a Bachelor of Arts from the University of Massachusetts, is an accomplished musician, and a frustrated stand-up comedian.
Welcome back! In this inaugural episode of Season 3, you'll meet our new host, Brian Alfond from SAS' global customer intelligence group. In upcoming episodes, Brian will go beyond technology to the human aspects of things like privacy, the metaverse, social media, and dopamine exhaustion – and will address how marketers are trying to keep pace. Join us for our next episode as Brian addresses a hot topic among his current clients, prospective customers, and marketing colleagues: what does the going away of third-party cookies mean and what is SAS going to do about it? Seasons 1 and 2 of the Reimagine Marketing Podcast are available on your favorite podcast platforms. Subscribe today for show notes, to hear previous episodes and to catch Season 3 content as it drops in the coming weeks. Thank you for listening! Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm. Subscribe to the Reimagine Marketing podcast so you never miss a future episode. Visit sas.com/reimaginemarketingpodcast to learn more about our guests, upcoming episodes and more. If you'd like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com. About our host: Brian Alfond is a principal solutions architect in the SAS Global Customer Intelligence Practice. From his start creating marketing content, through managing international marketing teams, to becoming one of the leading marketing operations consultants in the world, Brian Alfond brings over 20 years of Marketing Experience to helping his customers solve all their Marketing business challenges. A natural problem-solver, Brian understands that all the technology in the world is not going to fix a broken process, nor unite disjointed teams. By uniting organization dynamics knowledge with strong process re-engineering skills, he partners with his customers to design elegant and efficient solutions to their complex issues. With this approach, he has helped transform the Marketing operations of customers ranging in size from small Mom and Pops to Fortune 100 companies. Brian has a Bachelor of Arts from the University of Massachusetts, is an accomplished musician, and a frustrated stand-up comedian.
KeHE hosts multiple tradeshows throughout the year, including two in-person Holiday and Summer Shows. Wherever the KeHE shows go, goodness follows. Ari Goldsmith—VP of Marketing & Digital Media—and Lauren Keneway—Sr. Manager of Marketing Experience—tell us how their team makes this goodness possible for our retails, suppliers, and food consumers. Learn more about the upcoming Summer Show or register at https://www.kehe.com/news-blog/events/2023-kehe-summer-show/ !
Welcome back to The M3 Podcast! Today we're speaking with Noe Palma about what it takes to make it in Country Music!______Follow Us Here! ⬇️Instagram - https://www.instagram.com/mossmarketinggroup/Facebook - https://www.facebook.com/MossMarketing58Website - https://www.mossmarketinggroup.com/Here at Moss Marketing Group, we strive to provide Kansas City with the premier Marketing Experience. Whether you're looking for Social Media Marketing, Drone Services, Videography, Photography, Graphic Design, Website Buildouts, Logo Design, Google Ads, SEO Marketing or a general Marketing Consultation - we have you covered. We Market KC! #Marketing #Business #Podcast
Welcome back to The M3 Podcast! Today we're speaking with Jeff Wasserman & Kyle Comes - owners of the Kansas City Supplement Superstores and hosts of the Protein Bro's Podcast!Important Links ⬇️Supplement Superstores - https://supplementsuperstores.com/pages/store-locatorJeff's IG - https://www.instagram.com/jeff_wasserman/Kyle's IG - https://www.instagram.com/kcomes316/Protein Bro's Podcast - https://www.proteinbrospodcast.com/Protein Bro's Podcast IG - https://www.instagram.com/proteinbrospodcast/______Follow Us Here! ⬇️Instagram - https://www.instagram.com/mossmarketinggroup/Facebook - https://www.facebook.com/MossMarketing58Website - https://www.mossmarketinggroup.com/Here at Moss Marketing Group, we strive to provide Kansas City with the premier Marketing Experience. Whether you're looking for Social Media Marketing, Drone Services, Videography, Photography, Graphic Design, Website Buildouts, Logo Design, Google Ads, SEO Marketing or a general Marketing Consultation - we have you covered. We Market KC! #Marketing #Business #Podcast
Feel like you can't break into the marketing industry because you don't have enough experience? Getting marketing experience when you have none can sometimes feel like an impossible task.In this episode we'll cover 7 ways you can get marketing experience at home:Get a marketing internshipVolunteer free marketing help to your local communityStart doing freelance marketing workCreate your own content (blog, social media, email, graphic design)Play "pretend marketer"Build a website portfolioJoin Sky Accelerator
This week we are talking about creating your marketing experience for your customer. Every customer has a journey for how they become aware of your business, learn more about what you do and ultimately decide to do business with you. It's critical that on that journey they have a cohesive experience so they truly understand what your brand is all about. Whether you're creating that marketing experience from scratch or you're do a gut check on your brand, walk away with the four questions you want to ask yourself to create a marketing experience that wows and works for your business.
In this episode, Nick talks to the seller of an Amazon Associates and affiliate business created in July 2018 in the equipment niche. Listen in to find out how the business makes an average of $3,288 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://app.empireflippers.com/listing/59468 to learn more about this business.
The employee-employer relationship has evolved in many news ways. To further understand this dynamic, Edelman's Employee Experience team released new research that dives into the new role of the belief-driven employee and their expectations on business. To discuss this, Alissa Schepisi, EVP and our Employee Experience Practice Group Head and Jeaneen Andrews-Feldman, Chief Marketing and Experience Officer at SHRM talk employee incentives, workplace activism and the future of work.
Most businesses start by solving a problem. That is exactly what Anthea Tolan did when she created Great Ocean Road Living. After buying a holiday home in Torquay, finding trusted local businesses to work on the property became a challenge being new to the area and not knowing many people. In addition, there was no easy-to-use online directory to find local businesses, so she set out to create one that was convenient and quick for businesses to be found online. And, Great Ocean Road Living Business Directory was born. The bonus of what she created allowed residents, holiday homeowners, and visitors to connect with local business owners. It's a win-win! Follow Anthea At: @greatoceanroadliving_ or GreatOceanRoadLiving.com.au ........................................................................................ Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode! Hang with me on... Instagram @jessica.osborn and slide into my DMs for a chat about business life! Find me on Facebook - @jessicaosborn.bxcoach or LinkedIn @jessicaaosborn .......................................................................................... Business JAM Waitlist Go from overlooked to fully booked, with my proven SIMPLE strategic framework - specifically designed for online-based service businesses - that WORKS! Get on the waitlist HERE >> https://www.jessicaosborn.com/business-jam-waitlist ........................................................................................ FREE Guide Did you start this year with the goal to get more clients? If you are sitting at your desk tapping your fingers, not knowing where to start – I've got you! ‘12 Brilliant Ways To Reach Your Ideal Client' will step you through the best activities to suit YOU and YOUR specific prospects. Then, all you need to do is pick the ones that resonate with you and map them into your marketing plan. I've made it so EASY, so you can grow your audience (and your business) today! >> Click to grab your copy > https://www.jessicaosborn.com/know-your-niche ........................................................................................ Download my FREE Ultimate Customer Avatar Worksheet >> HERE
This week's show is being recorded for video as well. If you'd prefer to watch, please see the show notes for the YouTube link. This week's guest is Russ Hedge. Russ is an Inspiration Specialist, Coach, and Motivational Speaker. Russ has 30 plus years of Sales and Marketing Experience. He has built successful teams in multiple industries. In March of 2020, he pivoted and went out on his own, coaching, doing motivational speaking, podcasting and writing his book. He is truly living his passion and his "Why". Free Gift: Russhedge.com get free worksheet on make a connection --top of website ( 5 simple steps for connecting) Connect with Russ https://russhedge.com Join the Inspiration Contagion movement: Subscribe to Inspiration Contagion on your favorite podcast player and share it. Reach out to your host, Holly at https://hollyjeanjackson.com/ https://www.linkedin.com/in/hollyjjackson/ email at holly@hollyjeanjackson.com Get your copy of the book: https://www.amazon.com/Inspiration-Contagion-Health-Secrets-Success/dp/1954047444/ref=sr_1_1?crid=2RU20QS7LLPCO&keywords=inspiration+contagion&qid=1680782585&sprefix=inspiration+contagion%2Caps%2C112&sr=8-1
Voices from the Field --- Sport Industry Professional Insights
Hosts Brian Avery and Shelley Lyle, with the University of Florida Department of Sport Management, Office of Engaged Learning interviewed Tyler Stewart, VP of Brand + Experience and Sports WarnerMedia. Tyler received his bachelor's of Science in Sport Management from the University of Florida. After graduating he worked in communications for the Tampa Bay Buccaneers. He is the founder of i wear cool socks menswear and lifestyle platform and has held various sport marketing positions. Some of these positions include Associate Director of Integrated Marketing & Partnerships for GQ, Senior Director of Marketing & Partnerships for The Players' Tribune and Executive Director of Marketing + Experience for Bleacher Report. Tyler stepped into his current role as Vice president of Brand + ExperienceSports for WarnerMedia this month. #UF #GoGators #UFSPM
You may have updated your privacy notice when laws like GDPR and CCPA came into effect, so you may think that you are all set to be compliant. Think again! An Enterprise Privacy Expert, Consultant, Keynote Speaker, and the Founder & CEO of Red Clover Advisors, Jodi Daniels, encourages companies to think past just their privacy notices and to understand the data they have and how they use it. She explains what companies can do to create a Data Inventory, comply with an Individual Rights request, and how marketers can create positive privacy experiences with their prospects and customers. Takeaways: A privacy notice communicates how a business collects their prospect data, how they use it, who they share the data with, why they share it with them, and the choices that their prospects have. Rather than allowing prospects to do a one click unsubscribe, provide options for them. Use an email preference center to give them a choice of frequency and content on which they would like to receive your emails. An Individual Rights request is when a prospect asks the company to delete all of their data. When this happens, a company needs to have a process in place. Understand the data your company has, where it is used, and where it is shared, so your team can determine how your business complies with GDPR and CCPA. Create your Individual Rights process with data mapping. Breakdown each business core function and figure out where all the data is. The privacy notice is the end result, after you understand the data you have. Treat your prospect data the way you want yours treated. There are going to be more laws like GDPR & CCPA coming, so if you put in your prep work now, then you will only have small adjustments to make when more come out. Career Advice from Jodi Daniels - Be more confident and be willing to take more risks. Find what makes you, you and connect that to your career. Do not lose yourself in the process of building your career. Links: Email: Jodi@redcloveradvisors.com LinkedIn: https://www.linkedin.com/in/jodihoffmandaniels/ Twitter: https://twitter.com/redcloveradvsrs Red Clover Advisors: https://redcloveradvisors.com/ Individual Rights Pocket Guide: https://redcloveradvisors.com/individual-rights-pocket-guide/ Busted Myths: To comply with laws like GDPR and CCPA, all companies have to do is update their privacy notice. - This is NOT the case. Companies need to understand the data they have, how they use it, and where it is being held and shared, so they can have a process in place to comply with these laws. Ways to Tune In: iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show YouTube - Full video - https://youtu.be/twVRbfsP4Xo
My team of 30+ is literally better than me. Can you honestly say that about the people you hire? If not, this episode is for you! (P.S. Doors to IGNITE are closing soon!)
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