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In this episode, hosts Derek Johnson and Tim Controni dive deep into the hard truths about personal responsibility and growth in the contracting business. They challenge listeners to reflect on why many continue repeating the same struggles without making real changes, even after joining coaching groups like Battleground. Derek and Tim share their personal experiences of hitting "rock bottom" and how finding the right community helped them change the trajectory of their lives and businesses. The key message? You have to choose your hard — the hard of staying stuck, or the hard of growing and thriving.In this episode, Derek and Tim discuss:Why contractors often stay stuck in a cycle of frustration despite having access to solutionsThe illusion that joining a coaching group alone will solve your problemsThe real reasons behind failure to implement what you learnPersonal rock-bottom moments and how they led to breakthrough growthHow passion for your trade can keep you moving even through tough timesThe importance of choosing to face the pain of growth rather than the pain of regretHow participating fully in coaching groups like Battleground can change your business and lifeThe concept of "choose your pain" and how to leverage discomfort to fuel your successResources:
Technology is evolving fast, and in this episode, Derek and Tim dive deep into how AI and tools like Plaud are transforming the way contractors handle sales, communication, and organization. Derek shares his firsthand experience with Plaud, a voice recording device that captures and organizes client conversations, and how it's helping him become more efficient and professional in every step of the sales process.In this episode, Tim and Derek discussHow falling behind on tech like AI can impact your contracting businessDerek's game-changing experience using Plaud to record and transcribe sales callsWhy accurate notes are crucial for Shinfu and mini-fu sales callsThe benefits of storing notes in a CRM for future reference and marketingHow using tools like Plaud and ChatGPT streamlines communication, follow-up, and professionalismReal examples of using AI tools to better understand client needs and close more dealsThe power of visual assignment selling and sending tailored project photos during sales callsCreating digital checklists and punch lists that improve team communication and job trackingEmbracing tech to stay ahead in the industry and better serve clientsLinks from the episode: Plaud: https://www.plaud.ai/Resources:
In this episode, Tom reveals the true MVP of your website—the pricing page. He breaks down why this often-overlooked section can make or break your business, and how using it correctly can help you pre-qualify leads, build trust, and eliminate tire kickers. If you want better, more serious prospects and fewer wasted appointments, you need to stop hiding behind vague pricing excuses and start educating your market.In this episode, Tom discusses:[00:13] – Why the pricing page is the most important page on your website[00:52] – How transparency builds trust and filters quality leads[01:20] – The problem with “contact us for pricing” and how it drives prospects away[01:59] – Common excuses contractors make for avoiding pricing pages[02:25] – How to frame your pricing to educate and build credibility[02:41] – Real-life example: SimplifyPainting.com and the SEO power of pricing blogs[03:24] – Using calculators, blogs, and pricing ranges to collect leads and educate[04:23] – How detailed pricing blogs helped Tom dominate Google search results[06:01] – Story of a client who guessed the price thanks to Tom's pricing transparency[06:34] – How prospects were nearly ready to buy before the first appointment[06:57] – Frustration consumers face when they can't find pricing info[07:31] – The real results of implementing a pricing page[08:13] – How to present pricing ranges effectively to avoid scope confusion[08:26] – Why this strategy reduces wasted time and boosts lead quality[09:21] – How sending pricing info before appointments can save time and weed out unqualified leads[10:11] – The mindset shift: Be the educator, not the contractor hiding behind vague answers[10:54] – Learn more about the Leads on Demand course to attract high-quality prospectsResources:
In this episode, Tim and Derek dive into the power of training, practice, and patience when it comes to mastering the sales process. They share real-world experiences from their own sales calls, highlighting how training builds confidence, enables better communication, and leads to more successful outcomes. If you're a contractor who wants to win more jobs without feeling pushy or uncertain, this episode is packed with practical insights you can use right away.In this episode Tim and Derek discuss:How consistent training and role-playing builds autopilot-level confidence during sales callsWhy it's crucial to truly listen and let the customer talk before offering solutionsThe importance of offering preliminary estimates over the phone to qualify leadsHow to handle consultation fees based on the customer's buying signalsWhy asking the right questions can uncover hidden opportunities to save both you and your client moneyThe value of patience and how waiting can lead to better solutions and higher trustHow consistent follow-up and nurturing your pipeline can turn old leads into ready-to-buy customersThe long-term benefits of investing in your sales training and communication skillsResources:
In this powerful episode, Tom sits down with longtime friend and leadership coach Adam Mock. Adam shares a deeply personal story about overcoming a dark time in his life, how one simple request changed everything, and the profound ripple effect that followed. They also dive into leadership, identity, dreaming bigger, and Adam's brand-new book, Rescue Your Dreams. Plus, Tom and Adam wrap up with a hilarious story about the time Adam got mugged—and how he handled it in a very "Adam" way.If you or someone you know is struggling, this episode is a must-listen.In this episode, Tom and Adam discuss:[00:00] Introduction to Adam Mock and his impact on Tom's life[01:44] The backstory behind Tom's “MOTOR” tattoo and brand[04:50] How Adam's encouragement helped inspire the birth of The Contractor Fight[06:30] Adam's powerful and emotional story of almost ending his life[13:18] What Adam would say to someone feeling hopeless today[17:22] The loneliness epidemic among men and entrepreneurs[25:19] Building grit and resilience: What are you willing to do or go through?[31:03] Why most people struggle to dream—and how to rescue yours[38:23] The three life-changing questions to ask yourself[41:00] The problem with chasing versus rescuing your dreams[49:30] How Adam sets and achieves massive goals[57:03] Proof Wallets' incredible act of kindness and how to win a survivor wallet[01:03:48] A hilarious story about Adam getting mugged (and why speaking up matters)Links from the episode:Grab Adam Mock's new book Rescue Your DreamsProof Wallets: https://carryproof.comDM your survivor story or nominate someone:Tom: @fightwithtomAdam: @adammock.lcsResources:
In this episode, Tom reviews real marketing materials submitted by contractors in The Contractor Fight Facebook group. He provides a no-BS analysis of websites, vehicle wraps, door hangers, and social media posts, giving praise where it's due and tough love where it's needed. Tom emphasizes that while his opinions are subjective, results are what matter—and shares practical advice on making marketing materials more effective.In this episode, Tom discusses:00:00 – Introduction to reviewing marketing materials and the importance of results over opinions00:55 – First review: Randy's website — missing clear calls to action and the importance of showcasing finished work03:37 – Reviewing Becca's playful social media video and its impact on branding05:01 – Critiquing Austin's yard signs and the overuse of generic construction icons05:40 – Alan's door hangers: the problem with cluttered designs and hard-to-read fonts07:56 – Derek' vehicle wrap : bold but Tom's thoughts on using tools in logos08:25 – Kevin and Shatoia's marketing handout: the issue with overcrowded layouts and focusing more on client testimonials09:21 – Edward's vehicle wrap: extremely busy design and confusion over the company name10:40 – Steven's business card: clean and simple with minor suggestions for patriotic color accents10:51 – Connor's website: solid effort with advice on emphasizing calls to action and adding personality13:06 – Reviewing Legacy's website: good call-to-action placement but needs better color contrast for buttons14:58 – Key marketing takeaways: clear messaging, simplicity, showcasing finished products, and visible calls to action16:33 – Final thoughts: marketing is subjective but aim for clarity, simplicity, and emotional connection16:48 – Introduction to the new Leads on Demand marketing courseResources:
Price objections are one of the most common hurdles contractors face, but they don't have to be deal-breakers. In this episode, Tim and Derek dive into real-world strategies to handle price objections with confidence and professionalism. From setting proper expectations to educating clients early, they tell you how to keep your value clear and your profits protected.In this episode, Tim and Derek discuss:Why most price objections stem from clients simply not knowing what things costThe importance of educating clients before the sales call to minimize pushbackHow to qualify prospects using Shin-Fu techniques and realistic budget discussionsUsing photos and pricing examples to help clients visualize costsWhen it's appropriate to scale back a project scope instead of discountingThe danger of negotiating prices without knowing your numbersWhy having confidence in your pricing protects both your business and your peace of mindHow being a true professional helps you attract the right clients—and repel the wrong onesResources:
Marketing is the lifeblood of your business—without leads, you don't have sales, and without sales, you don't have a business. In this episode, Tom shares exactly how to market your brand-new contracting business without a big budget or fancy tools. Whether you're just getting started or trying to restart with the right foundation, these four actionable strategies will set you on the right path.In this episode, Tom discusses:[00:00] Why no leads = no business—and how that reality fuels your success[00:21] Tom's story as an “accidental contractor” and how that shaped his marketing mindset[01:16] The #1 focus for new contractors in their first 3 years[01:29] Strategy 1: Local networking – the power of building real-world relationships and referrals[03:10] Strategy 2: Social media – leveraging free platforms to create visibility and trust[04:45] Strategy 3: Neighborhood domination – boots-on-the-ground methods to stay top of mind[06:20] Strategy 4: Content and website – why your site is one of your most valuable tools[07:46] A reminder to invest wisely: equipment vs. a website[08:04] Marketing resource and how to take your strategy even furtherLinks from the episode:The Marketing System for Contractors – LEADS ON DEMANDResources:
Does the thought of hosting an interview podcast overwhelm you? Who has time for that when you're writing and marketing books?But you DO want to collaborate with fellow authors so maybe a seasonal interview podcast is just what you need.My friend Nadine Mullings returns as a guest to share all the nuts and bolts of planning, recording, and marketing her Women Faith + Business seasonal podcast. The best part? It gives her plenty of time to rest!Past episodes with Nadine:The B.E.S.T. Marketing System for Your Book (#11)15 Podcasting Tips from Fellow Podcasters (#100)Following God's Calling (Kim on Nadine's show)Connect with Nadine:Website☑️ START YOUR AUTHOR PODCAST CHECKLIST
How to Build a Marketing System That Works Even When You're Not In today's podcast, we are diving into how to create a marketing system that runs on autopilot and continues to bring in leads and sales, even when you are not actively working. Many businesses struggle with inconsistent marketing. One month they are putting out loads of content, running ads, and getting leads, and the next month, they are too busy delivering work and their marketing stops. The problem is, if your marketing stops, so do your leads. The solution? A rolling marketing strategy that keeps working in the background. What We'll Cover in This Episode 1. A Rolling Marketing Strategy A marketing system needs to be consistent and repeatable. We will talk about how to set up a rolling marketing strategy that ensures you always have content going out, emails being sent, and ads running, so your pipeline is never empty. 2. Filling Your Email List Your email list is your most valuable business asset. Social media algorithms change, ad costs fluctuate, but your email list stays yours forever. We will discuss how to build, nurture, and grow an email list that generates predictable sales. 3. Organic Content - Why You Need a Social Media Content Strategy Social media is one of the best ways to build trust and authority with your audience. If you are not posting consistently, people forget you exist. We will break down: The types of content that work best How to structure your content plan for maximum impact How to repurpose content so you can be everywhere without spending hours every day creating new posts 4. Paid Ads - Why You Must Use These Properly to Be Successful Paid ads are essential for scaling, but so many people waste money because they do not have a proper strategy. We will cover: The difference between lead generation ads and sales ads How to retarget warm audiences for higher conversions How to test and optimise ad campaigns for maximum ROI 5. Building Low-Ticket Offers That Fill Your Pipelines A £27, £50, or £100 product can be the key to getting buyers into your ecosystem, making it easier to upsell them into higher-priced coaching, memberships, or done-for-you services. We will discuss: Why low-ticket offers work so well How to structure your offer for maximum conversions How to use these offers to build your sales pipeline Why This Matters Most businesses struggle with inconsistent sales because they rely on manual marketing efforts instead of setting up an automated system that runs 24/7. When you have a proper strategy in place, you no longer need to worry about where your next lead or client is coming from. This episode will show you exactly how to build a marketing system that works for you, even when you are not working.
In this episode, Tim and Derek dive into the importance of standards and values in contracting and business. They discuss why following through on commitments, celebrating wins, and maintaining high expectations can make or break a contractor's success. Derek shares a personal experience about receiving an industry award and how it highlighted the difference between meaningful recognition and empty gestures. The conversation explores how setting and upholding standards impacts business relationships, team morale, and overall success.In this episode, Tim and Derek discuss:The frustration of contractors and vendors not following through on their commitmentsWhy so many business owners make things harder than they need to beDerek's experience winning a Contractor of the Year award—twice—and why recognition should be meaningfulThe impact of broken processes on job timelines, customer satisfaction, and profitabilityThe trickle-down effect of poor communication and lack of accountability in businessHow celebrating wins can create a positive, motivated company cultureWhy setting high standards and expectations for your team leads to better resultsThe importance of aligning with people and businesses that share your valuesResources:
In this episode, Tim and Derek dive into a crucial but often overlooked aspect of running a successful contracting business—building genuine relationships with clients. They discuss how truly knowing your customers can lead to long-term success, repeat business, and a company culture that people love to be a part of. This isn't just about making sales—it's about fostering trust, creating connections, and delivering an exceptional customer experience that keeps people coming back.In this episode, Tim and Derek discuss:Why getting personal with your clients is the "secret sauce" to a thriving businessThe power of remembering personal details about your customers and how it builds lasting trustHow contractors can create deeper connections that lead to more sales and lifelong customersThe role of a Chief Experience Officer (CXO) in your business and why it's essentialThe importance of empowering your employees to engage with customers on a personal levelHow maintaining relationships with past clients is just as important as acquiring new onesThe value of handwritten notes, follow-up calls, and even in-person gatherings to strengthen customer loyaltyWhy hiring the right team members who genuinely care about people is key to a thriving companyResources:
If your phone isn't ringing, you're not marketing your business correctly. In this episode, Tom dives into the common excuses contractors use when struggling with lead generation and why relying on word of mouth alone is a dangerous game. If you're not treating marketing like a full-time job, you're setting yourself up for failure. Tom breaks down why lead generation should be a top priority and how to build a marketing system that consistently brings in work.In this episode, we discuss:[00:00] The frustration of contractors complaining about slow business[00:25] Why your job isn't just about the work—you need to sell[00:54] The feast-and-famine cycle and how to break free[01:19] Why lead generation should be an obsession[01:47] Word of mouth is not a marketing strategy[02:39] Why being a great craftsman isn't enough for business success[03:27] How the updated Marketing Bootcamp LEADS ON DEMAND can help contractors generate consistent leads[04:15] Why mindset and commitment determine whether your business thrives[04:44] Actionable steps to improve your marketing todayResources:
Ahhhh, attention (aka traffic, aka your ‘top of funnel' in marketing speak). The darling of the Internet!Understandably so, it's the tip of the proverbial Internet iceberg and the ONLY thing that's visible when we're scrolling online. And for that reason, we're obsessed with it and start to think that the ultimate success of our online businesses lives and dies by it. And whilst it's true that it matters, it's just one piece of the marketing funnel pie. Let's talk all things top of funnel – aka traffic, aka the darling of the Internet – and answer some of the biggest questions.[
Recently, Google embarked on a mission to answer one question: ‘How do consumers decide what they want to buy and who they want to buy it from?'The answer was.. squiggly, the say the least. To stand out and sell in 2025, you're not just ‘one funnel away' anymore. Instead, it's essential to build an ecosystem of touchpoints to satisfy the savvy, skeptical buyers that you're the real deal. The 'middle of funnel' is more important (and squiggly) than ever, and to stand out and sell? Yours needs to be robust. The test is this — if someone found you right now, would they have 7-9 hours of touchpoint available with you to binge on demand? If not, you need today's episode. And if you do, you still need it - because there's four other tests I share, too. Episode Show Notes:00:00 The changing landscape of marketing00:14 The middle of funnel squig02:25 Reasons why the landscape has changed02:26 Reason one: Trust desert03:30 Reason two: A more discerning market04:33 Reason three: Savvier research abilities05:41 Five tips for standing out08:18 One: Build a strong brand14:34 Two: Establish a middle of funnel trigger18:41 Three: Automate your middle of funnel ecosystem25:35 Four: Create long form content32:56 Five: Inject authority markers[
Marketing has changed. If you want to drive the volume and quality of traffic you need to sell your scalable offers in 2025, this is for you. Side note — this is absolutely NOT for the full-time content creators, and the people who spend their days marketing online for a living. It's for the people who NEED to understand how this stuff works to build the thing they ACTUALLY DO (without it taking 18,273 hours a week). Episode Show Notes:00:45 Understanding the marketing funnel02:09 The Importance of messaging in marketing07:10 Building an effective marketing funnel14:35 Bottom of funnel22:56 Middle of funnel27:44 Top of funnel34:28 Conclusion and Next StepsPS [
Struggling to figure out why your business isn't growing? Take this free 2-minute business assessment to uncover what's holding you back and how to fix it - https://go2.bucketquizzes.com/sf/5806f1ccAre you ready to use Speaking to grow your brand, business, and bank account? See you at Entrepreneur Speaker Live -https://www.entrepreneurspeaker.com/GET COACHING & MENTORSHIP
Wouldn't it be nice to have a resource that tells you exactly how to structure your marketing system to grow your brand and multiply your revenue. This episode with Veronica Romney -- and her NEW book Identity Marketing -- are exactly what you need to start your 2025 marketing efforts right. We're diving deep into the buyer's psychology of today's world, while hitting on key points of Identity Marketing that will teach you: -- How to ditch pitch-slapping, outcome-based marketing for good -- The magnetic power of inviting your customers to become who they want to be -- The difference between identity marketing and brand identity… and why you have to get identity marketing right first -- How to get major visibility and attract buyers without spending a fortune on marketing gimmicks or unethical strategies -- A 4-step Identity Code framework that guides you through applying the principles of identity marketing to your brand and business Send this episode to your leadership and marketing teams and let's ramp up your marketing momentum for massive sales and business growth! Resources: Buy your copy of Identity Marketing: https://identitymarketingbook.com/order-now Connect with Veronica Romney: https://www.veronicaromney.com/ Live Launch Reset Workshop Replay Videos: https://workshops.thebusinessadvisory.com/replay Bigger Than You Audiobook: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic
As we celebrate the Best of 2024, our fourth standout episode features Mike DeHaan, a real estate wholesaler and deal-sourcing expert who has redefined the art of finding off-market deals. Mike's journey from leaving his corporate job to becoming a successful entrepreneur is as inspiring as it is insightful.In this episode, Mike shares:His transition from a corporate career to real estate wholesaling.Strategies for finding motivated sellers through direct mail and targeted outreach.How to build scalable sales and marketing systems that drive massive income.Tips on expanding into multiple markets while staying focused on profitability.Mike's story highlights the importance of consistency, the power of effective systems, and the rewards of a bold entrepreneurial spirit. His success through the Collecting Keys Podcast and the Scale community is a roadmap for anyone looking to thrive in real estate investing.Ultimate Shownote:[00:02:08] Mike's Journey to Real Estate[00:02:30] Transition to Off-Market Deals[00:04:55] Mike's Background and Decision to Quit Corporate Job [00:11:40] Transition to Real Estate[00:13:04] Value Add Strategy in Real Estate [00:20:15] Building a Sales and Marketing System[00:32:36] Scaling the Business and Expansion[00:35:03] Connecting with Mike and Collecting Keys PodcastTurn your unique talent into capital and achieve the life you were destined to live. Join our community!We believe that Capital is more than just Cash. In fact, Human Capital always comes first before the accumulation of Financial Capital. We explore the best, most efficient, high-integrity ways of raising capital (Human & Financial). We want our listeners to use their personal human capital to empower the growth of their financial capital. Together we are stronger. LinkedinFacebookInstagramApple PodcastSpotify
Send us a textTired of the content creation grind? In this episode, Jenn of the Visibility Ecosystem shares her proven strategies for building a sustainable marketing system that doesn't leave you burned out. Whether you're an introverted entrepreneur, coach, or digital creator, discover how to leverage speaking and collaborations to grow your business, generate sales, and establish yourself as a thought leader—all without the sleaze. Learn how a sustainable marketing approach allows you to spend less time on social media and more time doing what you love, while still being profitable!You can find Jenn here:Website: https://visibilityecosystem.com/Instagram: @visibilityecosystemLinkedIn: https://www.linkedin.com/in/jenn-zellers/______________________________You can find me here:Instagram: @gingerbizWebsite: https://www.katymurrayphotography.com/Facebook: https://www.facebook.com/groups/TipsandTricksforyourbusinessX: https://twitter.com/GingerBizKMLinkedIn: https://www.linkedin.com/in/katy-murray-ginger-biz/Some of the links in these show notes are affiliate links, which means that if you click on one of the product links and make a purchase, we may receive a small commission at no additional cost to you. This helps support the podcast. We only recommend products or services we believe will add value to our listeners. Thank you for your support!
Did you know that 97% of potential healthcare tech clients aren't ready to buy right now? For founders generating $2M+, this statistic often leads to scattered marketing efforts and wasted resources.
Welcome back, my friends! This rerun from 2022 is so good we had to bring it back. In this episode, I chat with the one and only Taki Moore—the Bruce Lee of entrepreneurship and creator of The World's #1 Marketing System for Coaches and Consultants. Taki is a father of six, a taco enthusiast, and a master at turning ideas into recurring revenue machines.We talk about stepping off the hustle hamster wheel and becoming a "life artist," treating every moment in business as an opportunity for clarity and impact. Taki also shares the powerful difference between running your business like a church vs. a gas station (yes, it's a game-changer!).Tune in to learn more about…Think Like a Life Artist: Approach business with intention and creativity, treating every moment as an opportunity to create impact.Shift from Hustle to Purpose: Replace the grind mindset with a clear, purposeful approach that aligns your actions with your long-term goals.Master the 3-Step Revenue System: Learn Taki's framework for turning ideas into recurring revenue—structure, simplify, scale.Run Your Business Like a Church: Focus on creating a community and a mission-driven approach, rather than transactional interactions.Use Marketing as a Catalyst: View marketing not as a task but as a tool to amplify your impact and change more lives.Follow me on Instagram @itsgeorgebryant and make sure to connect with Taki Moore at @takimoore or through his website for more gems. Trust me, this episode will leave you inspired and ready to take action.–We weren't meant to do this alone… Whether it be business, relationships, or life. This is why this is an invitation for you…to join us inside the Relationships Beat Algorithms Alliance!!!Click here for a summary of the Alliance because if you're coming here into the show notes, there's a good chance you already know! ;)—We've made it easy to see George's top 10 book recommendations! Click here to find George's top 10 recommended books for mindset, customer journey, and relationships. —Questions or comments about the episode? I'd love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms. —Links not showing? Hop on over to our podcast blog, mindofgeorge.com/podcast for all the links from the show notes.—What do we talk about in this episode?00:19 Meet the Business Mentor: Taki00:42 The Overwhelm of Ideas and Procrastination01:22 Taki's Three-Step System for Success01:39 Running a Business Like a Life Artist01:50 Focused Entrepreneurship: Simplify and Lead02:43 The Journey of Friendship and Mutual Respect04:38 The Fast Version of Taki's Story05:18 From Kids Coaching to Business Coaching06:17 Traveling the World with Family08:33 The Magic of Croatia, Japan, and Morocco11:15 Running a Business from Anywhere15:54 The Simplicity of Scaling a Business21:02 The Early Days of Marketing and Coaching36:48 The Six-Week Cycle: Staying Agile37:52 Pirate Ship vs. Navy: Business Operations40:00 The Big Easy: Prioritizing Impact43:05 Trusting the Process: Idea Validation45:57 Simplifying Strategies: Pen and Paper48:34 Momentum and Flow: Getting Things Done51:17 Business as Art: Full Expression54:30 Obsessed with Quality: The Disneyland Effect58:59 Customer Journey: Backend to Frontend01:10:01 The Best Tacos and Burgers: A Culinary Journey
To be more effective with your marketing system and automation for your business, it is crucial to integrate tools and strategies that streamline repetitive tasks, enhance customer engagement, and provide insightful data analytics. Start by utilizing customer relationship management (CRM) software to maintain organized and detailed customer profiles, which can help tailor your marketing efforts. Implement automated email marketing campaigns to nurture leads and keep your audience informed without constant manual input. ___________________________________ Want To Learn More About The Obehi Podcast? Since 2019, the Obehi Podcast has been providing its listeners with in-depth interviews, covering such important topics as Business, Leadership, History, Storytelling, Content Creation, and the relationship between Africa and the rest of the world. Now, you can dive even deeper with Obehi Podcast by taking advantage of his signature program, “OWN YOUR STORY”, A Five-step Transformative Journey to Reshape Your Professional and Business Narrative for Success in Less Than 90 Days.
Aaron Witnish is the Co-Founder of Content Only, specializing in the 30 Days In 90 Minutes content creation system. Aaron's website: https://contentonly.au/ SuccessGrid Instagram: https://www.instagram.com/successgridofficial/ Show notes: https://successgrid.net/sg225/ If you love this show, please leave a review. Go to https://ratethispodcast.com/successgrid
Ready to learn how you can create a marketing system that grows your business without having to constantly be on? In this episode of a special three-part series, I'm chatting with Jenn Zellers of Visibility Ecosystem all about her approach to collaborative marketing through speaking. You will learn how to create a sustainable marketing system that boosts your visibility, how to leverage speaking to make sleaze-free sales and leverage your appearances to build your authority and attract more clients. Tune in to discover how to turn speaking opportunities into a powerful marketing tool for your business!Topics covered in this episode:What a sustainable marketing system looks like and how it helps you grow your business without burning out.How Jenn helps her clients repurpose content from podcast interviews and summit presentations to create endless marketing materials—so you never have to start from scratch.Why your presentations and talks should address the immediate wants of your audience before introducing what they need.The powerful lead magnet strategy Jenn uses to consistently attract her dream clients from speaking opportunities. SPOILER ALERT: It's not a PDF freebie!The importance of recognizing your energy patterns to avoid burnout.The summit schedule you didn't know about—but should—to maximize your visibility!How you can book out your podcast tour with 25-30 right-fit podcasts.
Ever feel like you're spinning your wheels with social media and paid ads?
Retirement planning can feel like walking through a minefield—one wrong step could have serious consequences. With so many risks to consider, from the timing of your savings to the impact of inflation and healthcare costs, it's no wonder that retirees and pre-retirees often feel overwhelmed and under-prepared. Tune in to learn actionable steps to empower you to control your retirement planning. Don't miss this essential guide to securing your financial future! Beyond Confidence is broadcast live Tuesdays at 10AM ET on W4WN Radio - Women 4 Women Network (www.w4wn.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com). Beyond Confidence TV Show is viewed on Talk 4 TV (www.talk4tv.com).Beyond Confidence Podcast is also available on Talk 4 Media (www.talk4media.com), Talk 4 Podcasting (www.talk4podcasting.com), iHeartRadio, Amazon Music, Pandora, Spotify, Audible, and over 100 other podcast outlets.Become a supporter of this podcast: https://www.spreaker.com/podcast/beyond-confidence--1885197/support.
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FLAVOR: The Revolutionary Managed Marketing System Transforming the Restaurant Industry Double Sat Marketing City: Boston Address: Boston Website: https://doublesatmarketing.com Email: Info@doublesatmarketing.com
In this episode of the Private Practice Owners Club Podcast, Nathan and Adam delve into the four essential marketing buckets crucial for every private practice clinic owner's success. Discover how to establish a strong marketing plan that can elevate your clinic from a standard practice to a flourishing business.They discuss simple, cost-effective methods for generating referrals from your current patients, as well as strategies for reactivating former patients and maintaining their engagement. Learn how to cultivate and nurture strong relationships with referring physicians to ensure a consistent flow of referrals. Additionally, explore innovative ways to connect with your community through social media, events, and more.Nathan and Adam offer practical advice and real-life examples, including a story about how a PTA converted patient referrals into a steady stream of new business.Are you prepared to take your practice to the next level and uncover the keys to successful marketing? Don't miss this thrilling episode with Nathan Shields and Adam Robin as they explore the world of Marketing Systems.Want to talk about how we can help you with your Private Practice business, or have a question you want to ask? Book a call with Adam - https://calendly.com/adamrobin/dr-adam-s-30-minute-connectionLove the show? Subscribe, rate, review, and share! https://ppoclub.comThe 1st in-person Private Practice Owners Club Conference is set for Sept. 20-21 in Clearwater, FL. If you're a private practice owner you won't want to miss this! Register at ppoclubevents.com.
My book Million Dollar Weekend is for aspiring entrepreneurs who dream of starting their own business. I break down the process of starting into simple steps that you can do in just one weekend. The e-book version is on sale July 8-14, 2024 on Amazon, check it out. In this week's episode, I'm going behind the scenes on Charles Duhigg's marketing strategy and picking apart what he can do better, comparing what he does with other famous authors and my own experience on Million Dollar Weekend. This will be a book marketing playbook to turn any good book into a bestselling phenomenon. I'm using Charle's as an example here but everyone can take away some great marketing lessons whether you're an author or not, you're going to significantly boost your sales from implementing some of these simple overlooked tricks that can transform your marketing reach and impact. In this episode, you'll enjoy 3 BIG things: How to create seamless, automated marketing funnels Discover how to leverage social media platforms the right way. Understand the importance of offering incentives and building a community. All these plus a bunch more ear nuggets along the way. If you loved this episode and want to hear more about my launch of Million Dollar Weekend go back and check out my launch strategy episode, that's episode 335 in this feed. Check out Charles Duhigg and his books at charlesduhigg.com and on @charleduhigg on Instagram & @cduhigg on X. You can also check out James Clear and his marketing approach at jamesclear.com and @jamesclear on Instagram & on X.
Download for FREE: Restaurant Marketing System Assessment https://mds.mykajabi.com/assessment Watch our FREE Training on: Respond to Reviews with ChatGPT in 15 Minutes a Week https://mds.mykajabi.com/opt-in-49c1800d-ea26-4686-963b-7728943b5463 Watch: 5 Common Restaurant Complaints and How to Handle Them Like a Pro https://youtu.be/wmkoFgHVWac ULTIMATE Restaurant Marketing System Assessment for Maximum Profit Welcome to another episode of the Making Dough Show!
To learn more about the Course Freedom Formula program, head to mirasee.fm/course. Not willing to let an ADHD diagnosis dictate his life, Taki Moore turned it into a superpower by putting the right support systems into place. Taki shares insights about the entrepreneurial mindset, the importance of knowing your strengths and weaknesses, and the value of having a team. Making It! explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it. “I find 90 days is a really long period of time, but I find six weeks is a little bit magic. Six weeks is long enough to get something real done, [and] shipped out there in the world.”— Taki Moore Guest Bio: Taki Moore is the author of Million Dollar Coach and creator of The World's #1 Marketing System for Coaches and Consultants. There's a specific reason the most successful business coaches around the globe call Taki “coach”—because he's one of the most influential and represented trainers working anywhere in the world today. Since 2004, Taki has been the go-to leader and teacher for coaches who want more appointments, more clients, and more seminar attendees. Taki works with business and executive coaches who understand that becoming a “Million Dollar Coach” is a viable option and not a pipe dream. His signature systems are built around scaling systems for attracting prospects, converting them to clients, and delivering them using leverage. He's on a mission to eliminate cold-calling, ambulance chasing, and high-pressure selling from the coaching industry—and replace it with education-based marketing. Taki Moore is THE specialist in quick, effective marketing techniques that get fast and highly profitable results for coaches. Resources or websites mentioned in this episode: Mirasee Taki's website: MillionDollarCoach.com Taki's Instagram: Instagram.com/TakiMoore Credits: Co-producers: Cassandra Topperwien and Geoff Govertsen Supervising Producer: Cynthia Lamb Assembled by: Michi Lantz Executive Producer: Danny Iny Audio Editor: Marvin del Rosario Audio Post Production: Post Office Sound Music Soundscape: Chad Michael Snavely Making our hosts sound great: Home Brew Audio Music credits: Track Title: The Sunniest Kids Artist Name: Rhythm Scott Writer Name: Scott Roush Publisher Name: A SOUNDSTRIPE PRODUCTION Track Title: Love and Circumstance Artist Name: Shimmer Writer Name: Matthew Wigton Publisher Name: A SOUNDSTRIPE PRODUCTION Track Title: Happy Artist Name: Empyreal Glow Writer Name: Mike Payne, Chris Bevins Publisher Name: A SOUNDSTRIPE PRODUCTION Special effects credits: 24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market. To catch the great episodes coming up on Making It, please follow us on Mirasee FM's YouTube channelor your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people. Episode transcript: ADHD as a Superpower (Taki Moore) coming soon.
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I'm telling you – this episode is jam-packed with real-deal digital marketing magic! We're talking all about finding the perfect balance between building your personal brand on social media and using strategic marketing systems to sell your offer. When you know how to leverage both of these strategies, you'll be able to sell faster than you ever thought possible, and your audience will fall in love with you even more! Today, I explain what each of these marketing strategies means, their pros and cons, and reveal how to combine them for unstoppable success. IN THIS EPISODE:- (2:59) Understanding the different types of digital marketing - (6:50) The pros and cons of using organic content, brand building, and attraction marketing- (15:22) The pros and cons of using strategic marketing and funnels - (21: 47) How to leverage both systems CONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HERE
In this episode of Capital Hacking, we had the pleasure of interviewing Mike DeHaan, a real estate wholesaler and deal sourcer who has mastered the art of finding off-market deals with motivated sellers. Mike shared his journey from quitting his corporate job to driving for Uber and eventually finding success in real estate. He emphasized the importance of consistency in marketing and sales, highlighting the effectiveness of direct mail campaigns and targeted outreach.Mike's approach to real estate investing focuses on creating massive income rather than just passive income, as showcased in his podcast, Collecting Keys. Through his community, Scale, Mike helps others learn how to make real money in real estate investing. His success in scaling his business and expanding into multiple markets serves as a testament to the power of systems and consistent effort in the real estate industry.Ultimate Show Notes:[00:01:08] Mike's Journey to Real Estate [00:01:30] Transition to Off-Market Deals [00:03:55] Mike's Background and Decision to Quit Corporate Job [00:10:40] Transition to Real Estate[00:12:04] Value Add Strategy in Real Estate [00:19:15] Building a Sales and Marketing System[00:31:36] Scaling the Business and Expansion[00:34:03] Connecting with Mike and Collecting Keys Podcast Turn your unique talent into capital and achieve the life you were destined to live. Join our community! We believe that Capital is more than just Cash. In fact, Human Capital always comes first before the accumulation of Financial Capital. We explore the best, most efficient, high-integrity ways of raising capital (Human & Financial). We want our listeners to use their personal human capital to empower the growth of their financial capital. Together we are stronger. LinkedinFacebookApple Podcast
This week, lawyer coach Dominika Fasolo is taking over the Law Firm Marketing Minute with a four-part series on building a sustainable marketing system. In today's episode, she shares how to keep your marketing system going for months and years!Learn more about how Dominika can help you at https://dominikafasolo.com/
This week, lawyer coach Dominika Fasolo is taking over the Law Firm Marketing Minute with a four-part series on building a sustainable marketing system. In today's episode, she explains how to create the valuable time you need to devote to your firm's marketing.Learn more about how Dominika can help you at https://dominikafasolo.com/
This week, lawyer coach Dominika Fasolo is taking over the Law Firm Marketing Minute with a four-part series on building a sustainable marketing system. In today's episode, she explains how to conduct an audit to keep your marketing sustainable.Learn more about how Dominika can help you at https://dominikafasolo.com/
This week, lawyer coach Dominika Fasolo is taking over the Law Firm Marketing Minute with a four-part series on building a sustainable marketing system. In this episode, she goes over what you really mean when you say you don't have time for marketing.Learn more about how Dominika can help you at https://dominikafasolo.com/
Why you've got to check out today's episode:Discover how to get more people to say “yes” to your offer without the fearLearn more about the prioritization framework to get your marketing intentions straight and effectiveUnderstand what is “ATM” and where should you properly spend it Resources/Links:Want to know how you can prioritize your marketing at a budget? Click here: https://www.themarketingblender.com/marketing-lab-23webSummary:Have you been spending most of your budget on marketing but nothing just seems to be working?A great marketing system doesn't start with splurging most of your money into it without getting consistent results. Marketing isn't supposed to be complicated. Start first with allocating a budget, spending your time wisely, and prioritizing the important high-impact, less-cost aspects of your business.Daisy McCarty is a fractional chief marketing officer and brand message strategist committed to helping businesses STOP wasting time and money on marketing that doesn't work.Listen to Daisy's recommendable and promising tips on how you can build a marketing system that actually works for you and turns prospects into clients without needing to splurge!Check out these episode highlights:01:44 - Daisy's ideal client: For our small business program here at Blender, it's a solopreneur startup or small business that's under a million in revenue. 02:12 - The problem she helps solve: I really solve two problems. Number one is helping businesses get in front of more potential customers. And number two is helping them get more of those people to say "yes" to their offer. 02:32 - The symptoms of the problem: They're always struggling to hit revenue goals. Usually, they're trying tactics kind of piecemeal and hoping that something is going to work.03:20 - Clients' common mistakes before consulting Daisy: The most common mistakes are around the assumptions they're making about how marketing works. So half of them think marketing is a mystery. And they just have to try things and hope something's going to work.04:26 - Daisy's Valuable Free Action (VFA): I'd like to share a prioritization framework for this one. So number one, you have to be aiming at the right problem. So it's visibility or getting enough traffic to the site or getting people to take the next step. 06:35 - Daisy's Valuable Free Resource (VFR): Want to know how you can prioritize your marketing at a budget? Click here: https://www.themarketingblender.com/marketing-lab-23web07:32 - Q: How much should small businesses be spending on their marketing? A: This is a scary question to ask because most businesses that are starting up or they're smaller are not spending anywhere close to what they should. Tweetable Takeaways from this Episode:“Marketing is a solvable problem. It's not a mystery.” -Daisy McCarty
I've spent years working with huge lawn care and landscaping businesses - now you can put that expertise to work in *your* green industry business. Check out Lightspeed+ here: https://lightspeedsocialagency.com/do-it-yourself-adsWhere to Find Us Online: https://bit.ly/3ZXPTim
Are you ready to elevate your fitness business with a powerful marketing system? In this episode of Strength Matters, we dive deep into the essentials of creating a marketing strategy that stands out in the competitive fitness industry. Join us as we explore the key components of a successful marketing system with James Breese, Josh Kennedy, and Andrew Wallis. Whether you're a seasoned fitness professional or just starting out, this episode is packed with invaluable insights to help you grow your business.Timeline Summary:[00:01:02] Challenges in Fitness Marketing[00:04:04] Building Blocks of Marketing[00:07:19] Focusing on One Marketing Area[00:10:30] The Triple A Marketing Method[00:12:03] Benefits of a Marketing SystemKey Takeaways:Understanding Your Market: Recognize the competitive nature of the fitness industry and the importance of being visible to your target audience.Overcoming Marketing Challenges: Many fitness professionals lack formal marketing training, making it crucial to actively learn and apply marketing strategies.Identifying Your Ideal Client: Focus on who you want to work with and tailor your marketing to attract your ideal client avatar.The Power of Local Marketing: Before expanding online, establish a strong local presence through networking and community engagement.The Triple A Method: Utilize assets, arsenal, and action plan to create a comprehensive marketing strategy.Consistency and Systems: Implement consistent marketing efforts and systems to ensure steady growth and client acquisition.Adapting and Evolving: Be open to adapting your marketing strategies based on what works best for your business and audience.Websites and Links Mentioned:Strength MattersFree Website AuditQuotes:"In the fitness industry, being the greatest coach means nothing if nobody knows you exist." - Andrew Wallis"Marketing isn't just a skill, it's an essential part of your fitness business's survival." - James Breese"Focus on one marketing area at a time for maximum impact." - James Breese"Your local market is your stepping stone to broader success." - Andrew Wallis"A powerful marketing system brings clarity, consistency, and less effort in the long run." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system
McKenzie Johnson (Realtor in North Carolina) shares how she combines different lead generation strategies to get the best results.
McKenzie Johnson (Realtor in North Carolina) shares how she combines different lead generation strategies to get the best results.
In this episode, I interview Grant Findlay-Shirras. Grant is the CEO and Co-Founder of Parkbench.com, a portfolio company of NAR REACH and 500 Startups. He's the creator of the Local Leader® Real Estate Sales & Marketing System, an internationally bestselling author of "Become A Local Leader" and "Referral Secrets," and a former Team Canada Tennis Player in the Masters Tour. We chat about the following topics (and more!): Building a business based on fulfilling need in the community Giving back to the community first to establish a relationship Fostering and maintaining relationships How to build a personal brand What makes good social media content How Grant gets out of a funk What it's like working with his wife (the other co-founder of Parkbench.com!) Get in touch with Grant here: Twitter: https://twitter.com/grantfsofficial?lang=en Instagram: https://www.instagram.com/grantfsofficial/channel/ LinkedIn: https://www.linkedin.com/in/grantfindlayshirras/ Book: https://www.amazon.ca/Becoming-Local-Leader-Business-Community/dp/177786660X/ref=sr_1_2?keywords=local+leader+referral+secrets&qid=1690168028&sprefix=referral+sec%2Caps%2C144&sr=8-2 Get in touch with me here: https://www.instagram.com/oftheessencewithliz/ oftheessencewithliz@gmail.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/oftheessencewithliz/message
Olivia Luper is the Founder of Lexicon Advisor Marketing, a virtual outsourced digital marketing company that specializes in working with financial advisors to generate a steady flow of prospects. Olivia is unique in that she initially began as a ghostwriter for financial advisors before soon realizing that quality content needed a robust marketing system to truly attract prospects. Consequently, she expanded her firm to offer comprehensive outsourced marketing services, encompassing everything from lead magnets and mailing lists to social media ads and effective email campaigns. Listen in as Olivia unveils her three-step marketing strategy, emphasizing the importance of clarifying an advisor's message, crafting a comprehensive marketing funnel, and offering hands-on implementation for those who prefer it. We also discuss the power of social media—particularly paid ads—to drive traffic to advisors' websites (and the subsequent nurturing of these leads through a meticulously crafted 7-email sequence), the early challenges that Olivia faced in content creation, and why she believes in the power of authentic storytelling to resonate with ideal clients. For show notes and more visit: https://www.kitces.com/349
From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. John is the CEO of Ignite Visibility, which is a 3x Inc. 5000 company. John is also an expert digital marketing consultant, Search Engine Land Search Marketer of the Year, Author, Film Producer And Teacher at UC San Diego. Top 3 Value Bombs 1. There's so much abundance online and many ways to drive revenue and leads. If you're not there, you're making a huge mistake. 2. Building new business and getting new business is easy. It's just a matter of putting in the time and getting the framework in place. 3. Know your audience well, invest time to make sure you really understand your customer, and have a unique value proposition to get them into the system. Grab your own copy of John's book on Amazon - The Forecaster Method Sponsor HubSpot HubSpot's AI- powered tools are changing the way you create content and communicate with your customers! Find out more about how to use AI to grow your business at HubSpot.com/artificial-intelligence
Define Your Ideal and Likely Buyers Age - 25 to 60 years Gender - Male or Female An Employed Person An Emotionally Stable Person A Person with a Solid Credit Score Define Your Ideal and Likely Referral Sources Successful Real Estate Agents Successful Home Builders Certified Public Accountants / Financial Advisors Divorce Attorneys
Having a system for marketing your product or service is essential. Unfortunately most businesses don't have a clearly defined process for getting the attention of new prospects and getting them excited about your product. When we talk about a “marketing system” we're actually talking about a series of processes or ‘sub-systems' you'll need to create to maximize the value of your marketing. Today I'll walk you through the 4 types of media as well as the 4 systems you'll need to develop to be successful. It sounds complicated, and it can be, but I'm going to simplify it for you so you can start building your own marketing system no matter what stage of growth you're in. Link to the Super Bowl Commercial mentioned on the show https://www.youtube.com/watch?v=cvTh3n1-f40 Attend the “Fix Your Marketing LIVE Workshop - https://go.jasonstapleton.com/fix-your-marketing Want help building your Marketing Systems? Let's talk - https://bit.ly/3WVxC39 == Other Stuff You'll Want to Checkout == Join our FREE Community https://bit.ly/3klVUVQ Ready to start your business? Learn how for free - https://bit.ly/3R9DAuN Subscribe to the YouTube Channel: https://www.youtube.com/channel/UC6CIAhTIE-mvGDpj3FEDUvw?sub_confirmation=1 // FOLLOW ME // Youtube - https://www.youtube.com/jasonstapletonofficial VERO - https://vero.co/thejasonstapleton Instagram - https://www.instagram.com/thejasonstapleton/ Twitter - https://twitter.com/Jason_Stapleton Website - https://jasonstapleton.com/ Sponsors https://tnhotsauceco.com/ - Use Promo Code: ‘Stapleton' to save 20% on your order. Watch my video testing some of Danny's Sauces: https://www.youtube.com/watch?v=WfgbVdrsm90