New Republique Podcast

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This is Australia's first podcast dedicated to all things conversion rate optimisation, experimentation and personalisation. We will share tips and experiences from some of the best experimentation practitioners from all around the world. Hosted by Nima Yassini

Piccolo Podcasts & Media


    • Feb 27, 2022 LATEST EPISODE
    • infrequent NEW EPISODES
    • 38m AVG DURATION
    • 23 EPISODES


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    Latest episodes from New Republique Podcast

    Transforming customer strategy and growth

    Play Episode Listen Later Feb 27, 2022 45:03


    For our last episode as New Republique we chat with Leora Nevezie, Partner of Customer Strategy & Growth, and Esban Tabrizi, Head of Deloitte Digital about why they chose New Republique to join forces with Deloitte Digital and the key benefits of working with the Deloitte brand.Listen via Apple or Spotify@NewRepublique LinkedIn: https://www.linkedin.com/company/new-republique/Facebook: https://www.facebook.com/newrepublique/Instagram: https://www.instagram.com/newrepublique/See omnystudio.com/listener for privacy information. See acast.com/privacy for privacy and opt-out information.

    Hyper personalisation with Richard Taylor, Salesforce

    Play Episode Listen Later Feb 7, 2022 32:21


    Want to know how your organisation can achieve hyper personalisation?In this podcast Nima and Stacey chat with Richard Taylor, The Director, Data & Personalisation at Salesforce, who gives an indepth perspective on the benefits of CRM, CRO and experimentation working together.Digital Growth Hacking – Australia's first podcast dedicated to all things experimentation, CRO (conversion rate optimisation) and personalisation hosted by New Republique's Co-founders Nima Yassini and Stacey Issac. Topics or guest submissions hello@newrepublique.comListen via Apple or Spotify@NewRepublique LinkedIn: https://www.linkedin.com/company/new-republique/ Facebook: https://www.facebook.com/newrepublique/Instagram: https://www.instagram.com/newrepublique/See omnystudio.com/listener for privacy information. See acast.com/privacy for privacy and opt-out information.

    Experimentation at Global Scale with Peter Hutchison, Cotton On

    Play Episode Listen Later Dec 13, 2021 40:55


    Nima is joined by Peter Hutchison, Group Head of Digital Customer Experience at Cotton On Group about running a global experimentation program. Peter shares his personal views about an experimentation mindset and how to drive strong results on a global scale.Digital Growth Hacking – Australia's first podcast dedicated to all things experimentation, CRO (conversion rate optimisation) and personalisation hosted by New Republique's Co-founders Nima Yassini and Stacey Issac. Topics or guest submissions: hello@newrepublique.comListen on Apple Podcasts or Spotify Follow @NewRepublique:LinkedInInstagramFacebookSee omnystudio.com/listener for privacy information. See acast.com/privacy for privacy and opt-out information.

    Buy Now, Pay Later Experimentation with Patrick Collins, Zip

    Play Episode Listen Later Oct 27, 2021 38:35


    Former Zip Chief Product and Technology Officer, Patrick Collins, discuss Buy Now, Pay Later experimentation and running product teams in Silicon Valley with Nima and Stacey. Digital Growth Hacking – Australia's first podcast dedicated to all things experimentation, CRO (conversion rate optimisation) and personalisation hosted by New Republique's Co-founders Nima Yassini and Stacey Issac. Topics or guest submissions: hello@newrepublique.comListen on Apple Podcasts or Spotify Follow @NewRepublique:LinkedInInstagramFacebookSee omnystudio.com/listener for privacy information. See acast.com/privacy for privacy and opt-out information.

    Navigate the CRO Minefield with Matthew Horn

    Play Episode Listen Later Sep 1, 2021 41:12


    Want to know how to step across the minefield of CRO partners to find one that works as part of your team? In this podcast, Nima chats candidly with Matthew Horn, The General Manager of Digital at Country Road Group, who gives an honest and informative perspective on what to look for.Matthew has a keen interest in meeting customer needs and transforming industry expectations by using agile experimentations. He loves to help change behavioural patterns by giving consumers a better choice by enhancing the customer journey experience.Digital Growth Hacking – Australia's first podcast dedicated to all things experimentation, CRO (conversion rate optimisation) and personalisation hosted by New Republique's Co-founders Nima Yassini and Stacey Issac. Topics or guest submissions hello@newrepublique.comListen via Apple or Spotify @NewRepublique LinkedIn: https://www.linkedin.com/company/new-republique/ Facebook: https://www.facebook.com/newrepublique/Instagram: https://www.instagram.com/newrepublique/See omnystudio.com/listener for privacy information. See acast.com/privacy for privacy and opt-out information.

    Mixed Method: The new way to test with Matt Wright

    Play Episode Listen Later Jul 28, 2021 36:46


    Widerfunnel's Director of Behavioral Science, Matt Wright leverages his tenacious curiosity to help clients better understand the motivational drivers behind customer segments. Matt is responsible for implementing a Mixed-Method Experimentation approach that blends qualitative and quantitative, behavioural and attitudinal studies, conversion optimisation, and personalisation across a wide range of sectors.Digital Growth Hacking – Australia's first podcast dedicated to all things experimentation, CRO (conversion rate optimisation) and personalisation hosted by New Republique's Co-founders Nima Yassini and Stacey Issac. Topics or guest submissions: hello@newrepublique.comListen via Apple or Spotify @NewRepublique LinkedIn: https://www.linkedin.com/company/new-republique/ Facebook: https://www.facebook.com/newrepublique/Instagram: https://www.instagram.com/newrepublique/See omnystudio.com/listener for privacy information. See acast.com/privacy for privacy and opt-out information.

    Showpo and Experimentation with Mitul Lakhani

    Play Episode Listen Later Jun 17, 2021 39:26


    Mitul Lakhani, head of digital product at Showpo, talks with Nima Yassini about Australian eCommerce - the fastest growing in the world, and what it means to be a product manager in the digital space.This podcast is hosted by Nima Yassini, founder of the New Republique, a consultancy that specialises in user experience design, CRM and personalisation. Email any questions to hello@newrepublique.com.See omnystudio.com/listener for privacy information. See acast.com/privacy for privacy and opt-out information.

    The Evolution of Experimentation and Digital Marketing with Tim Ash

    Play Episode Listen Later Apr 15, 2021 39:32


    Tim Ash (best selling author, marketing expert and web design pioneer) talks with Nima Yassini about the evolution of human behaviour and its application to digital marketing.Tim is an expert in user-centered design, persuasion, understanding consumer behavior, neuromarketing, and landing page testing and has been recognised by Forbes as a Top-10 online marketing expert and by Entrepreneur Magazine as an online marketing influencer to watch. In the mid-1990s Tim became one of the early pioneers in the discipline of website conversion rate optimization (CRO) and co-founded Site Tuners who have created $1.2 Billion USD in documented value for 1500 clients in 56 countries. Most recently he's moved towards his passion of educating others, writing and speaking on the global stage about this topic.This podcast is hosted by Nima Yassini, founder of the New Republique, a consultancy that specialises in user experience design, CRM and personalisation. Email any questions to hello@newrepublique.com.See omnystudio.com/listener for privacy information. See acast.com/privacy for privacy and opt-out information.

    The Power of Personalisation with Simon McDonald

    Play Episode Listen Later Feb 26, 2021 45:02


    Simon McDonald from Optimizely talks about ‘that' merger with Episerver, shares why he's optimistic about 2021 and offers his thoughts on the power of personalisation. Simon also shares a few tips on brand considerations and the potential impact of replatforming. The special guest for this podcast is Simon McDonald who is the vice regional president for Optiimizely across APJ.This podcast is hosted by Nima Yassini, founder of the New Republique, a consultancy that specialises in user experience design, CRM and personalisation. Email any questions to hello@newrepublique.com.See omnystudio.com/listener for privacy information. See acast.com/privacy for privacy and opt-out information.

    Experimenting in the Seas of Uncertainty with James Mckeown, P&O.

    Play Episode Listen Later Feb 3, 2021 34:02


    Digital Growth Hacking is back for season 2.Episode 1 we speak with James McKeown from P&O about the realities of working in the travel sector during COVID-19 and how P&O set themselves up internally to become award winners and trendsetters using experimentation.if you'd like to get in touch, or put a guest forward then email hello@newrepublique.comSee omnystudio.com/listener for privacy information. See acast.com/privacy for privacy and opt-out information.

    Cards of Fate with Ashlee Mcelligott, Suncorp.

    Play Episode Listen Later Oct 5, 2020 40:25


    Go behind the scenes and learn how one of Australia's biggest finance and insurance companies tackles CRO with Ashlee Mcelligott who is a Senior Digital Executive at Suncorp.This podcast is hosted by Nima Yassini and Stacey Isaac, founders of the New Republique agency. Email any questions on CRO to hello@newrepublique.com.See omnystudio.com/listener for privacy information. See acast.com/privacy for privacy and opt-out information.

    The Grand Final Of Experimentation: Australia vs The World

    Play Episode Listen Later Aug 30, 2020 42:46


    Collin Crowell from Go Group Digital is this episodes special guest. This podcast is hosted by Nima Yassini and Stacey Isaac, founders of the New Republique agency. Email any questions to hello@newrepublique.com.See omnystudio.com/listener for privacy information. See acast.com/privacy for privacy and opt-out information.

    Where's the search bar?

    Play Episode Listen Later Jul 28, 2020 38:45


    Jeremy Chen, co-founder of https://goodthings.com.au/, joins Nima and Stacey to discuss his experiences with CRO and what happens when it goes wrong.This podcast is hosted by Nima Yassini and Stacey Isaacs, founders of the New Republique agency. Email any questions to hello@newrepublique.com.See omnystudio.com/listener for privacy information. See acast.com/privacy for privacy and opt-out information.

    Retail Success in a Post Covid World

    Play Episode Listen Later Jun 16, 2020 32:22


    As retail slowly switches back on and faces a new world of retail, what are the three top things retailers should be doing? The questions we discuss are:Why did some brands do well and others really suffer?Do you think of experimentation during this new phase?How common will digital transformation become for the retailers that had to dramatically slow down?The special guest for this podcast is Peter Ratcliffe who is an ECommerce & Digital Transformation Leader was in the Top 50 People in the ECommerce list for 2020.This podcast is hosted by Nima Yassini, founder of the New Republique agency. Email any questions to hello@newrepublique.com.See omnystudio.com/listener for privacy information. See acast.com/privacy for privacy and opt-out information.

    Navigating Experimentation Culture While Digitally Transforming

    Play Episode Listen Later May 19, 2020 37:54


    Most organisations are in some form of digital transformation. As these are massive organisation change programs that bring everything to a grinding halt, how do you navigate and build a culture of experimentation? The special guest for this episode is Simon Stocks from HCF. This podcast is hosted by Nima Yassini, founder of New Republique.  Email any questions to hello@newrepublique.com.

    Covid Special: How to speed up in a slow market?

    Play Episode Listen Later Apr 14, 2020 36:11


    This is a special Podcast dedicated to the current climate and what is happening in the market as a result of the COVID situation. In this podcast we talk about what organisations can be doing to speed up in a slowing market. The post COVID event will see the market slow down to speed up. So given this, what can brands do to prepare, how can experimentation help organisations speed up in a slow market? What are some of things you have seen other do, what are you doing and what can you advise our listeners do to get ready This week the podcast panel are joined by John Ekman from Conversionista Go Group Sweden. This podcast is hosted by Nima Yassini, founder of New Republique.  Email any questions to hello@newrepublique.com.

    Experimentation in Product Design

    Play Episode Listen Later Mar 9, 2020 40:37


    Joel Twyman from Airtasker is this episodes special guest and he has a lot of top CRO insights. Up till now a lot of focus of experimentation has been within marketing teams to help drive acquisition by optimising the customer experience through the purchase journey. However many digital first businesses have started to use experimentation as a way of validating new product features, product ideas and circumvent issues new feature releases. In this podcast we want to unpack this and discuss each of our own experiences and how we are helping product teams define their product roadmap. Email any questions to hello@newrepublique.com.

    Top CRO Predictions for 2020

    Play Episode Listen Later Feb 3, 2020 36:24


    In this episode the expert panel discusses their top predictions for CRO in 2020 They answer: What their biggest learning was from 2019 What they see changing in the practice of experimentation in 2020 What their top tips for the year are for anyone starting CRO in 2020. Also Nima discusses a new education program that New Republique has launched. Send any questions to hello@newrepublique.com

    Challenges Of Scaling An Experimentation Program

    Play Episode Listen Later Dec 1, 2019 42:00


    In this episode Nima, Jess and Rich look at some of the experiences they have had when trying to scale an experimentation program. They try to answer why some organisations ability to scale is restricted and what factors you should put in place so you can scale. The panel also answer a listener question. Send your question to hello@newrepublique.com

    Find out who make the best CRO Practitioners

    Play Episode Listen Later Nov 3, 2019 42:51


    In this Episode host Nima Yassini and his co-hosts Richard Taylor (Optimizely) and Jessica Vandenbruggen (NIB) are joined by a special international guest Chris Goward from Widerfunnel. They discuss what type of person makes the best CRO practitioner and how you find them. Email your questions and comments for the hosts to: hello@newrepublique.com

    Want to hear about some big CRO mistakes by top brands?

    Play Episode Listen Later Oct 3, 2019 33:37


    This is Episode 3 of the New Republique podcast where we talk all things CRO (conversion rate optimisation), experimentation and personalisation, which includes tips and experiences from some of the best experimentation practitioners from all around the world.Hosted by our CEO Nima Yassini and Richard Taylor from Optimizely, with special guest Paco Albie from Chemist Warehouse.In this episode they take a look at the common mistakes big brands are making when it comes to CRO. Send any comments or questions for the panel to hello@newrepublique.com

    How mature is Australia's experimentation industry?

    Play Episode Listen Later Sep 8, 2019 35:21


    This is Australia’s first podcast dedicated to all things CRO (conversion rate optimisation), experimentation and personalisation. We will share tips and experiences from some of the best experimentation practitioners from all around the world and will be releasing a new episode each month. In the 2nd episode host Nima Yassini is joined by experienced CRO practitioners Richard Taylor and Justin Bohlmann from Uno to discuss Australia's maturity in experimentation. What is working and what might be holding businesses back from getting the most out of experimentation. Email your questions and comments for the hosts to: hello@newrepublique.com Subscribe now on your favourite Podcast app or Spotify

    What is CRO?

    Play Episode Listen Later Jul 28, 2019 41:47


    This is Australia’s first podcast dedicated to all things CRO (conversion rate optimisation), experimentation and personalisation. We will share tips and experiences from some of the best experimentation practitioners from all around the world and will be releasing a new episode each month. In the first episode host Nima Yassini is joined by experienced CRO practitioners Jessica Vandenbruggen and Richard Taylor to discuss '"What is CRO?". Subscribe now on your favourite podcast app or Spotify

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