Podcasts about Showpo

Not all advice is good advice. Especially when it's trying to make you blend in.In this solo episode, Jane gets real about the well-meaning (but completely off-brand) advice she's glad she ignored when building Showpo. From industry “rules” to branding tips that would've diluted everything she was trying to do, Jane shares the decisions that helped her stand out and why playing it safe was never the plan.Connect with us: Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast Stay updated with our host, Jane Lu: @thelazyceo Hosted on Acast. See acast.com/privacy for more information.

This week Tay is sitting down with Rachael Kirkconnell for a vulnerable conversation about healing after heartbreak and stepping into this new chapter in her life! Rachael opens up about what life has been like since her breakup—navigating the transition to living alone, facing the fear of being on her own, and how she works through those lonely moments. She shares her thoughts on her recent Call Her Daddy episode, how she feels about it two months later, the public's response, whether her perspective has shifted, and if she and Matt have spoken since it aired. Rachael also talks about the possibility of friendship in the future, the importance of love languages, what she's looking for in a future partner, and whether she's ventured back into the dating world. She also shares the self-care tools that have helped her protect her mental health, talks about her new clothing collab with Showpo, and reflects on what she's most proud of in herself!Be sure to follow Rachael https://instagram.com/rachaelkirkconnell/!To email us your questions or share your story, you can reach out to lautner.thesqueezepodcast@gmail.comBe sure to rate, review, and follow the podcast so you don't miss an episode! Plus, follow us on Instagram:The Squeeze: https://instagram.com/thesqueeze/Tay Lautner: https://instagram.com/taylautner/Taylor Lautner: https://instagram.com/taylorlautner/& TikTok: https://tiktok.com/@thesqueezepodcastTo learn more from The Lemons Foundation, follow https://instagram.com/lemonsbytay/ and visit lemonsbytay.comEpisode Sponsors:Visit premierprotein.com and go to Where to Buy to find a retailer near you or find where to buy onlineRight now LMNT is offering a free sample pack with any purchase, That's 8 single serving packets FREE with any LMNT order. Get yours at DrinkLMNT.com/Squeeze No more shady business. Ritual's Essential for Women 18+ is a multivitamin you can actually trust. Get 25% off your first month for a limited time at ritual.com/THESQUEEZEFrom gathering inspo and scoring expert advice to finding your wedding venue and figuring out your budget, The Knot connects you to all the people, places and tools you need. Visit theknot.com/audio to start planning your wedding today.Go to Cymbiotika.com/SQUEEZE for 20% off your order + free shipping todayProduced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this Checkout episode, we chat with Hakan “Hawk” Steele, Partnership & Sales Manager at Starshipit, to learn about the tech, brands, and tools that keep him at the forefront of delivery automation. Hawk shares his admiration for Patagonia's environmental dedication, explains how Starshipit's internal AI chatbot keeps operations seamless, and discusses his go-to book, The 5 Levels of Leadership by John C. Maxwell. He also reflects on managing time in a constantly evolving industry and how he stays focused on what truly moves the needle.This episode was brought to you by… Deliver In PersonAbout your guests:Hakan (Hawk) Steele is Starshipit's Sales & Partnership Manager and has over 11 years of experience in logistics, working with hundreds of retail businesses including Showpo, Meshki, Lorna Jane and Billabong, to streamline their shipping and fulfilment operations as they scale. As a founder of a small business himself, Hawk understands many of the challenges SMEs face today. With a proven track record in both operational excellence and strategic development, he thrives on delivering innovative solutions that propel business success.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this week’s episode Jane Lu, the founder and CEO of Showpo talks about why her husband frequently tells her, "you're not special”, shares why she didn’t tell her parents that she had quit her job and reveals what time she sleeps until every morning. This podcast is sponsored by Aussie Broadband.See omnystudio.com/listener for privacy information.

In this episode of Add To Cart, we chat with Darren Kawalsky, Chief Commercial Officer at Deliver in Person, and Hakan (Hawk) Steele, Partnerships & Sales Manager at Starshipit, about transforming last-mile delivery into a loyalty driver. Darren shares how Deliver in Person's focus on reliability and 99.6% on-time rate—helps brands build trust from the doorstep and beyond. Hawk discusses Starshipit's integration with Deliver in Person and how their real-time tracking and branded updates keep customers informed, while reducing support calls. Together, they discuss game-changing return options, like Deliver in Person's “wait-and-try” service, and explore why the last mile is far more than just logistics.This episode was brought to you by:Deliver In PersonAbout your guests:Darren Kawalsky has over 25 years of experience spanning startups, scaleups, through to multi-billion-dollar global corporations. As a 3x Founder, Corporate Executive, & Advisor, he has a unique 360 degree perspective, with deep expertise across Retail, eCommerce (B2C & B2B), FMCG, Consulting, Logistics, Technology & AI. During his career, he's worked closely with some of the largest, high-profile, elusive & fastest growing brands like Amazon, eBay, LVMH Group, JD.com, Samsonite, Kogan, IKEA & many more.Hakan (Hawk) Steele is Starshipit's Sales & Partnership Manager and has over 11 years of experience in logistics, working with hundreds of retail businesses including Showpo, Meshki, Lorna Jane and Billabong, to streamline their shipping and fulfilment operations as they scale. As a founder of a small business himself, Hawk understands many of the challenges SMEs face today. With a proven track record in both operational excellence and strategic development, he thrives on delivering innovative solutions that propel business success.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you:Want to come on board as an Add To Cart sponsorAre interested in joining Add To Cart as a co-hostHave any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

Jane Lu is the CEO and Founder of multi-million dollar fashion empire Showpo. She tells the amazing story of quitting her secure accounting job all the way to being a "shark" on Shark Tank. Produced by Head On AgencyHeadon.agency

Lise and Sarah unpack and unload on their week and story-tell with more tangents than a Year 12 maths book. This is a stream-of-consciousness roller coaster, delivering laughter-related muscle soreness and guaranteed whip-lash. Keep up! Hosts: Lise Carlaw and Sarah WillsWebsite: www.liseandsarah.com.au Subscribe to Lise and Sarah GOLD here http://apple.co/LiseandSarah For Apple users, click here and follow the prompts on your Apple device: http://apple.co/LiseandSarahFor Android users, Apple Podcasts is now available on the web, which means all listeners are now able to enjoy the full Apple Podcast experience on any web browser, on any device. By signing up for an Apple Account, non-Apple users will be able to sign in and purchase podcast subscriptions. How does it work? Here's a step-by-step (and yes, we promise it's easy!) • Click here: http://apple.co/LiseandSarah• The link will open in a web browser• From there, just hit sign in, log in/create an Apple Account - it's free to do this• You can now proceed to sign up for The Lise & Sarah Show subscription (it may look like a TRY FREE button)• We suggest you save/bookmark/create a shortcut for the link for easy access whenever you want to tune in See www.omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Hey poddy fam, today I chat with Bryce - owner of National Fashion College. What started off with 22 enrolments in Feb 2022 has turned into Australia's number one industry-backed fashion college – with over 600 brands, businesses and creatives partnering exclusively with NFC and working solely with NFC students!! We've been lucky enough to have several students interning at Showpo for their start into the industry and I will say - fashion education has come a long way since I was in school (who knew there was more to fashion than just fashion design ;)). It's always a pleasure to chat with Bryce, and I'm super excited for what the future holds for NFC! Alright, let's get into it.@brycemcintosh @nationalfashioncollege Hosted on Acast. See acast.com/privacy for more information.

My next guest is the ultimate icon for body positivity, it's none other than Riley Hemson, founder of the size inclusive swimwear brand REMMIE and wardrobe basics brand Jorja and Joseph, you may know her as @rileyj on socials, formerly known as @healthychick101. You may also know her from our joint Showpo and Remmie collab collection. Riley has had a long health and fitness journey which she positively turned into a career in social media. And then led to her launching her activewear and swimwear brand Remmie in 2020, which has now grown to 7 figures. Riley is so down to earth and authentic, exactly what you see on socials! Hosted on Acast. See acast.com/privacy for more information.

W 175 odcinku podcastu Business Marketer odpowiadam na pytanie, czy budując ekspercką markę osobistą powinniśmy skupiać się wyłącznie na merytorycznych publikacjach.Ten odcinek powstał dzięki kilkudziesięciu komentarzom, jakie pojawiły się pod moim postem na Linkedin, w którym podzieliłem się dobrymi praktykami budowania marki osobistej na LinkedIn.Post możecie zobaczyć tu:Wywiązała się pod nim ciekawa dyskusja i postanowiłem szerzej odnieść się do argumentów, które się w niej pojawiały.Generalnie polemikę z tezą, że każda publikacja osoby budującej markę ekspercką  na LinkedIn powinna być merytoryczna, można umieścić w takich grupach:Trzeba też być autentycznym, a skupianie się tylko na eksperckości tę autentyczność ograniczaSamymi treściami merytorycznymi nie zbudujesz zasięgówWartość merytoryczna na LinkedIn to nie jedyna wartość jaką możesz dawaćPojawiło się też pytanie o to jak mierzyć postęp w budowaniu marki eskperckiej na LinkedIn i na nie też odpowiadam.Poniżej odcinki o uzupełniającej tematyce:Dlaczego 95% treści produktowych nie działa. Jak reguła 95:5 zmieni marketing B2B.Najbardziej niebezpieczne błędy na LinkedIn. cz 1Najbardziej niebezpieczne błędy na LinkedIn. cz 2Rewolucja na LinkedIn? Czy znikną chwaliposty, selfie i "żebrolajki"?Support the showPo więcej materiałów o marketingu B2B zapraszam na mój blog: https://businessmarketer.plMasz pomysł na odcinek podcastu? Napisz do mnie: lukasz.kosuniak@businessmarketer.pl

W 174 odcinku podcastu Business Marketer podpowiadam, jak to się dzieje, że 95% treści produktowych jest nieskutecznych.Przyczyną tego jest tak zwana reguła 95:5 opracowana przez prof Johna Dawesa z Ehrenberg-Bass Institute.W skócie chodzi o to, że klienci biznesowi nie są ciągle zainteresowani naszą ofertą a okres, kiedy faktycznie treści produktowe ich interesują to ok 5%. To znaczy, że w praktyce, jeżeli skupiamy się tylko na generowaniu leadów i zachęcaniu do zakupu naszych produktów docieramy do niewielkiego procenta naszych potencjalnych klientów. I właśnie o tym, co zrobić, aby docierać też do pozostałych 95 jest ten odcinek.Dowiesz się z niego między innymi:Co to jest reguła 95:5 i dlaczego może przewrocić do góry nogami Twoją strategię marketingowąCo to są punkty wejścia w kategorię i dlaczego musimy tę koncepcję doskonale zrozumiećDlaczego klienci są zainteresowani naszym produktem tylko przez 5% w roku.Co zmienić w działaniach marketingowych, aby docierać skutecznie do wszystkich potencjalnych klientów a nie tylko tych 5%.Materiały źródłowe, które obiecałem w podcascie:E-book: Category Entry Points In A B2B WorldEbook: Advertising effectiveness and the 95-5 rule: most B2B buyers are not in the market right nowArtykuł (EN) - Co to jest reguła 95:5Support the showPo więcej materiałów o marketingu B2B zapraszam na mój blog: https://businessmarketer.pl

How to build a new-season wardrobe for under $100 an item The secret to looking chic and expensive doesn't need to break the bank! In fact you probably have things in your wardrobe right now that can elevate your look. In this episode, Leigh Campbell is joined by fashion stylist Nicole Bonython-Hines to unpack the affordable ways to look more expensive. From the fabrics and materials, to the affordable dupes that upgrade your wardrobe and why seams are everything!  THE END BITS Want to shop the pod? Sign up to the Nothing To Wear Newsletter to see all the products mentioned plus more, delivered straight to your inbox after every episode. Listen to The Quicky's episode on dupes Subscribe to Mamamia GET IN TOUCH: Feedback? We're listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au CREDITS: Host: Leigh Campbell Guest: Nicole Bonython-Hines Producer: Grace Rouvray & Emeline Gazilas Audio Producer: Tegan Sadler Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

W 173 odcinku podcastu Business Marketer dowiesz się o tym co to jest audyt treści, dlaczego warto go przeprowadzić oraz jak to zrobić.Audyt treści wbrew pozorom nie powinien dotyczyć tylko treści już opublikowanych. Warto ocenić też to, jak treści są planowane, promowane i jak nimi zarządzamy.Dlatego opracowałem metodę 6P, która obejmuje sześć obszarów zarządzania treściami:PlanowanieProdukcjaPublikacjaPromocjaPomiarPonowne wykorzystanieTą metodą posługuję się również audytując treści moich klientów.Ponieważ po kilku latach mam już spory przegląd problemów, jakie się pojawiają w ramach audytów, podpowiadam jak można ich uniknąć aby nasze działania były skuteczne i czytelne dla klientów.Dodatkowe odcinki, które odnoszą się do zarządzania treściami:Kto w firmie powinien tworzyć content?Jak wykorzystać obiekcje klientów do tworzenia treściCo jest ważniejsze w content marketingu - ilość, czy jakość treści?Support the showPo więcej materiałów o marketingu B2B zapraszam na mój blog: https://businessmarketer.pl

From starting a business during the GFC in secret to creating a $100 million fashion empire and now being a Shark on Shark Tank - Jane Lu has done it all. In this episode G sits down to chat to her about: How she has built a $100 million empire When she knew she had to hire her first employee The best way to stand out in the market Quitting her job without telling her parents Balancing work with mum life The shark tank experience and what it is actually like behind the scenes If you are someone who is aspiring to start your own business but aren't sure if you should do it, if you are currently working to grow your own business OR you're just after some mum life hacks then you will love this episode. Jane is so raw and transparent - she doesn't hold back. You can listen to Jane's episode with Georgie here.  You can find out more about the Rise app here.  You can join our Facebook group here.    You can find our Instagram here.   You can shop our courses here.  You can shop our products here. See omnystudio.com/listener for privacy information.

So excited about this next guest because it's someone who I saw on stage when I just started Showpo and I was like wow! It's none other than Ruslan Kogan, the founder of Kogan, one of Australia's largest online retailers, known mostly for their electronics and white goods and pretty much everything. Started back in 2006, Kogan saw an arbitrage opportunity to sell flatscreens at a much lower price by using a pre-sale model. So Ruslan ordered a bunch of TVs, listed them on eBay at a 1c start point with no reserve, and to no surprise, they sold like hotcakes, and Kogan.com was born. In 2016, Kogan listed on the Australian Stock Exchanged and at its peak reached a market capitalisation of $2.6 billion dollars! And today Kogan sells over 50 million products on its site, to over 3m active customers and makes over $1 billion in sales annually. Such an interesting chat because we have quite similar backgrounds, and I really resonate with so much of his business principles. This man is a genius, you're gonna love this@thelazyceo_podcast@kogandotcom Hosted on Acast. See acast.com/privacy for more information.

W 172 odcinku podcastu Business Marketer odpowiem na pytanie, czy warto korzystać z zewnętrznych usług agencji lub konsultantów w ramach tworzenia strategii marketingu B2B.Podpowiem między innymi:Jakie są plusy takiego rozwiązaniaJakie są minusy i ryzykaKiedy warto skorzystać z takich usługJak się przygotować do współpracy z agencją lub konsultantemPo czym poznać kiepską agencję lub konsultanta strategii marketingu B2BTo drugi odcinek z serii o strategii, dlatego zachęcam Cię do wysłuchania 171 odcinka podcastu "Strategia marketingowa B2B, od czego zacząć"Support the showPo więcej materiałów o marketingu B2B zapraszam na mój blog: https://businessmarketer.pl

Have you ever found yourself standing at the edge of a high dive, toes curled over the precipice, heart pounding? There's that moment, isn't there? The one where you take a deep breath, and with a blend of fear and excitement, you leap into the unknown. That's entrepreneurship, isn't it? A series of high dives. And, just like that pivotal jump, the thrill of what lies beneath is worth every heartbeat.Today, I want to share that thrill with you, the kind of rush that only comes when you find the missing piece of the puzzle - the one element that can propel your business into the stratosphere.Drumroll, please... It's the launch of Season 2 of the Brilliant Business Beautiful Life Podcast!To open the season, we're kicking off with what some of the brightest minds in entrepreneurship say is the ONE THING every business owner needs to focus on to have success in 2024.Imagine having clients lining up, eager to work with you, not just because of what you sell but because of the magnetic pull of your business. Last year I travelled down to Sydney to learn directly from some amazing business people including Sir Richard Branson and the spirited Jane Lu (founder of Showpo and the Lazy CEO Podcast) what that ONE THING is.BRANDING! If you're thinking logo, colours and fonts – think again. It's so much BIGGER than that!So, listen in to Episode 31 ‘Brand Like Branson: Entrepreneur Secrets Revealed' and learn the importance of leveraging the power of BRANDING to transform your business.Don't leave your business to chance. This could be the episode that is the catalyst for your next quantum leap. I'd love to know what you enjoyed about today's episode! Leave a comment below or DM me on Instagram @16thavecreative Don't forget to subscribe, and tap the bell so you'll be notified every time a new episode drops. Plus, it would be amazing if you could rate the show and leave a positive review.Here's a few ways we can help you: JOIN THE WAITING LIST FOR START-UP SUCCESS! Build Your Business in 60 Days! Ditch Your 9-5! Get Your 9-5 Exit Plan Here! Get the Brilliant Business Beautiful Life Playbook Straight to Your Inbox! Ultimate Website Content Checklist The Framework: Your Brand Voice Check out our Services : Squarespace website design, copywriting, & branding

W 171 odcinku podcastu Business Marketer porozmawiamy o strategii marketingowej.Wracam po krótkiej przerwie, by poruszyć kluczowy temat dla każdego marketera i przedsiębiorcy B2B - strategię marketingową. Rozmawiam o tym, dlaczego strategia jest niezbędna dla sukcesu firmy, jak zacząć ją tworzyć i w jaki sposób może ona wpłynąć na wzrost wartości i widoczności marketingu w organizacji. Pokazuję, że niezależnie od wielkości firmy, dobrze przemyślana strategia marketingowa pomaga w skutecznym docieraniu do klientów i budowaniu trwałej przewagi konkurencyjnej.Podkreślam, jak ważne jest zrozumienie, kto jest naszym idealnym klientem, jakie są jego potrzeby oraz jak możemy wyróżnić się na tle konkurencji. Wspominam również o znaczeniu analizy konkurencji i tworzenia wartościowej propozycji dla klientów. Przytaczam praktyczne przykłady i pokazuję, jakich błędów warto unikać.Odcinek ten jest szczególnie przydatny dla marketerów i przedsiębiorców B2B, którzy chcą zrozumieć, jak strategiczne podejście do marketingu może przyczynić się do sukcesu ich firmy. Poniżej linki do odcinków podcastu powiązane tematycznie ze strategią:Czy warto kopiować pomysły marketingowe konkurencji?Marketing B2B dla Prezesa. Co marketing B2B może zdziałać dla firmy.Jak wyróżnić firmę B2B dzięki dobrze zaprojektowanej propozycji wartości.Co to jest Profil Idealnego Klienta. Fakty i mity.Wywiad. Buyer Persona - co to jest oraz jak ją wykorzystać w sprzedaży i marketingu B2BO tworzeniu Buyer PErsony B2B przeczytaj na stronie: https://buyerpersona.pl/Support the showPo więcej materiałów o marketingu B2B zapraszam na mój blog: https://businessmarketer.pl

This is Jane Lu for Female Startup Club.Hi everyone and welcome back to the show! It's Doone here, your host and hype girl! If you've just found us - welcome welcome welcome. Every week we're learning from some of the world's most brilliant minds in business. Like Jane Lu, the founder of Showpo. Jane's story is so inspiring and full of ups and downs and what really stood out to me was her sheer determination to succeed and the absolute resilience to keep going no matter what because failure just wasn't an option. I came off this episode feeling so inspired and I know you will too. Jane is the queen of building a business while having some serious fun along the way and she shares so many gems to building her biz to $100m in revenue in this episode! Stick around to the end where she shares some of her crazy stories!A great piece of advice in this episode came down to putting in place systems and processes that will mean that you can then start hiring people to work in the business, so you can start working on the business; it's the first step. It's so hard for an entrepreneur because you're so busy doing it that you don't want to slow down and think about systems, but you've got to think about the bigger picture. Build that foundation. From there on, you can start hiring for your weaknesses. Hiring people to work on the business, people to bounce ideas off. Understanding what you don't like and what your blind spots are. A bit of outsourcing but also in-housing.Let's get into today's episode, this is Jane for Female Startup Club.LINKS WE MENTION:Showpo's InstagramThe Lazy CEO's InstagramThe Lazy CEO Business CourseJoin the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclubJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTokSay hello to Doone: hello@femalestartupclub.com Hosted on Acast. See acast.com/privacy for more information.

W 170 odcinku podcastu Business Marketer czytam fragment mojej nowej ksiażki "Marketing Automation krok po kroku". Jest tam kilka rozdziałów opisujących proces definiowania, generowania, oceny, wygrzewania i kwalifikacji leadów.W tym odcinku dowiesz się między innymi:Jak przygotować i wykorzystać treści w generowaniu leadów z wykorzystaniem automatyzacjiCo to jest definicja leada i dlaczego jest koniecznaJak zaprojektować definicje różnych etapów leadów w firmieCo to jest scoring leadówJak stworzyć system - matrycę przypisywania punktów scoringowychW tym odcinku wspominam o potrzebie zaprojektowania strategii i planu treści. Ten temat opisuję szczegółowo w artykule na temat matrycy strategii treści, który znajdziesz pod adresem: Co to jest matryca strategii treści - Business MarketerKsiążkę "Marketing Automation Krok po Kroku" możesz kupić pod adresem: „Marketing automation krok po kroku” – książka i e-book (przewodnikmarketingautomation.pl)Support the showPo więcej materiałów o marketingu B2B zapraszam na mój blog: https://businessmarketer.pl

W 168 odcinku podcastu Business Marketer kontynnujemy naszą serię o generowaniu leadów, ale skupimy uwagę na generowaniu leadów w dużych organizacjach.Opowiem o specyfice procesów decyzyjnych w dużych firmachZaproponuję  mniej typowy sposób podziału procesu deczyjnegoPoznasz dobre praktyki działań markeitngowych nastawionych na rozbudowane komitety zakupoweDowiesz się dlaczego warto inwertować we wczesne etapy procesu decyzyjnegoDowiesz się jak globalny CMO PWC projektuje plan generowania leadówPolecam również:Książka - Challenger Customer - o sprzedaży skomplikowanych produktów i usług do skomplikowanych klientówKsiążka Transforming the B2B Buyer Journey: Maximize brand value, improve conversion rates and build loyaltyInne odcinki podcastu, które mogą Cię zainteresować:Jak prowadzić marketing B2B bez własnego produktu. Dla firm usługowych, resellerów i software houseJak utrzymać wartościowych klientów stosując metodę "Jobs to be done"Jak przekonać zarząd, CFO, sprzedaż i innych decydentów do automatyzacji marketinguSupport the showPo więcej materiałów o marketingu B2B zapraszam na mój blog: https://businessmarketer.pl

W tym odcinku podcastu "Business Marketer", prowadzący Łukasz Kosumiak kontynuuje serię poświęconą generowaniu leadów B2B, skupiając się na roli i planowaniu treści. Łukasz podkreśla znaczenie strategicznego podejścia do tworzenia treści, które są kluczowe na każdym etapie ścieżki decyzyjnej klienta. Omawia, jak treści mogą wpływać na budowę marki i utrzymanie klientów, a także jak różnią się w zależności od profilu odbiorcy – od dyrektora finansowego po osobę inicjującą proces decyzyjny.Podcast szczegółowo przygląda się różnym etapom lejka marketingowego, od budowania świadomości, przez angażowanie i konwersję, aż po utrzymanie klienta. Łukasz przedstawia praktyczne wskazówki dotyczące tworzenia treści na każdym z tych etapów, uwzględniając zarówno treści informacyjne, jak i te mające na celu przekonanie i edukację klienta.Podkreśla również wagę zrozumienia obiekcji klientów i tworzenia treści, które odpowiadają na te wyzwania. Przedstawia też, jak wykorzystać narzędzia takie jak "They  Ask You Answer" do identyfikacji kluczowych pytań i obiekcji klientów.Łukasz zwraca uwagę na znaczenie formatu treści i dostosowywania go do preferencji odbiorców oraz etapu procesu decyzyjnego, podkreślając rolę webinarów, podcastów, artykułów i innych materiałów edukacyjnych. Na koniec, przedstawia praktyczne narzędzia do planowania treści, w tym matrycę strategii treści, która pomaga w systematycznym zarządzaniu treściami na różnych etapach ścieżki klienta.Materiały uzupełniające:Poczytaj o matrycy treści i pobierz przykładową matrycę na stronie: Co to jest matryca strategii treści - Business MarketerOdcinki o podobnej tematyce:9 sposobów na skuteczne generowanie leadów marketingowychJak generować leady z wykorzystaniem content marketingu w B2B?Jak zwiększyć jakość leadów marketingowych B2B. Sześć praktycznych metodSupport the showPo więcej materiałów o marketingu B2B zapraszam na mój blog: https://businessmarketer.pl

They say just "fake it 'til you make it"... Well, Jane's living proof it works. Jane didn't just fake her way through the world of finance, but pretended to go to a job (which no longer existed) and hid this from her parents for two whole years...   Jane Lu quit her day job as an Accountant to become the founder and CEO of Australian online fashion retailer, Showpo… a company created in her garage which now rakes in an eye-watering $100 million annually.  Labelling herself as ‘The Lazy CEO', Jane is anything but… and the story of how she built her own fashion label shows no matter how many speed bumps and setbacks are in your way, there's always another way around. To hear more about Jane's inspiring career journey, listen now.See omnystudio.com/listener for privacy information.

W 166 odcinku podcastu Business Marketer kontynuujemy naszą serię o generowaniu leadów. Dziś omówimy trzy elementy strategii marketingowej, bez których generowanie leadów nie będzie skuteczne.Dowiesz się zatem jak:Zrozumienie procesu decyzyjnego klientaBudowanie preferencji dla marki orazDziałania posprzedażowe (Customer Success, Advocacy)Bezpośrednio wpływają na skuteczność generowania leadów i ich konwersji na sprzedaż.Odcinki o podobnej tematyce:Fakty i mity o lejkach marketingowych - pierwszy odcinek z serii o generowaniu leadówJak prowadzić marketing do aktualnych klientów - SMBJak prowadzić marketing do aktualnych klientów - duże firmy9 sposobów na skuteczne generowanie leadówWywiad. Buyer Persona - co to jest oraz jak ją wykorzystać w sprzedaży i marketingu B2BJak stworzyć markę, która sprzedaje w B2BSupport the showPo więcej materiałów o marketingu B2B zapraszam na mój blog: https://businessmarketer.pl

In September 2010, with a handful of clothes to sell and a Facebook page for promotion, Jane Lu founded Show Pony in her parents garage. Fast Forward thirteen years, and ShowPo is a global fashion force, shipping to 120 countries and is rumoured to bring in upwards of $100 million annual revenue. In this chat with Jamila Rizvi, Jane Lu breaks down the highs and lows of becoming a fashion business powerhouse and what's it like being a Shark Tank judge. Weekend list: Last Stop Larrimah on Netflix Britney spears memoir audio on Audible Send us your Weekend List suggestions on Instagram at @thebriefingpodcast!See omnystudio.com/listener for privacy information.

Lejek marketingowy to pojęcie znane chyba wszystkim marketerom. Jednak mało kto wie, że model AIDA opisujący poszczególne etapy lejka został opracowany ponad 100 lat temu!W roku 1898 nie było jeszcze mediów elektronicznych a głównym narzędziem marketerów były reklamy w gazetach i na nośnikach drukowanych.Czy model opracowany ponad 100 lat temu jest jeszcze przydatny?Czy powinniśmy zapomnieć o lejku marketingowym?Co zamiast lejka? Czy są inne, bardziej współczesne metody generowania leadów?O tym dowiesz się słuchając 165 odcinka podcastu Busines Marketer.Ten odcinek to jesnocześnie początek serii na temat generowania leadów. Zasubskrybuj ten podcast, aby być regularnie powiadamianym o nowych odcinkach.Poczytaj więcej:Metoda CDJ firmy Mc Kinsey:The Customer Decision JourneyThe new consumer decision journeyMetoda Flywheel firmy HubSpot:How the flywheel drives business growth and customer delightSupport the showPo więcej materiałów o marketingu B2B zapraszam na mój blog: https://businessmarketer.pl

In today's episode Glen chats with Jane Lu, founder and CEO of the global fashion brand Showpo. Jane also hosts her own podcast The Lazy CEO and in this episode she shares her lazy philosophy along with some great lessons she learned throughout her business journey. Jane shares how Showpo started, what it's like to be a Shark on Shark Tank and more!Thanks to Global X for supporting our Thursday show! ✨Learn more about their range of ETFs.We hate email spam so we don't create it! Sign up to our newsletter to get only the valuable money, careers and property info you need.To get help, and to check out our online courses, resources and downloads (+ our disclaimers and warnings), click here.Any advice is general financial advice only which does not take into account your objectives, financial situation or needs. Because of that, you should consider if the advice is appropriate to you and your needs, before acting on the information. If you do choose to buy a financial product read the product disclosure statement (PDS) and target market determination (TMD) and obtain appropriate financial advice tailored to your needs.SYMO interactive Pty Ltd & Glen James are authorised representatives of MoneySherpa Pty Ltd which holds financial services licence 451289. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Kelly Slessor, digital coach and founder of The Ecommerce Tribe. You might also know Kelly as the founder of personalised shopping app, Shop You. She has helped hundreds of companies including Westfield, Woolworths and Big W to develop and grow their digital channels and was chair of this year's Online Retailer Conference and Expo. Links from the episode:The Ecommerce TribeKelly Slessor from The Ecommerce Tribe: AI Tips from a Technologist | #326Questions answered in the podcast:What is the weirdest thing you've ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence. The future of retail is… This episode was brought to you by…esuiteAbout your co-host: Kelly Slessor from The Ecommerce TribeKelly Slessor has been driving digital growth and innovation in retail for the past 20 years. Founder of the The Ecommerce Tribe, an Ecommerce training company, she has worked with over 1000 retailers, hospitality providers, and shopping centres globally, she has helped world-leading companies including Westfield, Woolworths, David Jones, Big W, Showpo, Le Specs, Jac & Jack and Gluestore to grow their digital channels. Kelly is also the founder and CEO of Shop You, an Artificially Intelligent personal shopping assistant. She recently launched The Digital Fishing Project, aimed at digitally educating minority and underrepresented groups working with remote communities.You can contact Kelly at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

New Sharktank judge & CEO of Showpo, Jane Lu reveals her top business secret & explains how she became so successful! See omnystudio.com/listener for privacy information.

Mum-of-two Jane Lu started ShowPo from her parents garage, but a few years later her fashion business is turning over $100 million every year. Now, she's one of five sharks investing in businesses across Australia. Have things to say about this episode? Join our Facebook group and share your thoughts! Want to see more of Mel and Jules? You can find them on TikTok via @thejugglingactpodcastSee omnystudio.com/listener for privacy information.

In this episode of Add To Cart, we are joined by Kelly Slessor, digital coach and founder of The Ecommerce Tribe. You might also know Kelly as the founder of personalised shopping app, Shop You. She has helped hundreds of companies including Westfield, Woolworths and Big W to develop and grow their digital channels and was chair of this year's Online Retailer Conference and Expo. Kelly shares her thoughts on diversity and inclusivity through the lens of technology, why she's all about natural language when it comes to shopping and how to give Chat GPT a personality and get it working harder for you.Links from the episode:Kelly SlessorOpusClipBardFraseMake It HappenShopify Plus (sponsored)Packleo (sponsored)Questions answered:What AI tools should retailers be using everyday as part of their operational process? How do you keep abreast of AI advancements to aid your teaching?What is Shop You and how has it evolved? This episode was brought to you by… Shopify PlusPackleoAbout your co-host: Kelly Slessor from The Ecommerce TribeKelly Slessor has been driving digital growth and innovation in retail for the past 20 years. Founder of the The Ecommerce Tribe, an Ecommerce training company, she has worked with over 1000 retailers, hospitality providers, and shopping centres globally, she has helped world-leading companies including Westfield, Woolworths, David Jones, Big W, Showpo, Le Specs, Jac & Jack and Gluestore to grow their digital channels. Kelly is also the founder and CEO of Shop You, an Artificially Intelligent personal shopping assistant. She recently launched The Digital Fishing Project, aimed at digitally educating minority and underrepresented groups working with remote communities.You can contact Kelly at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

Today I chat to Peta Wessell and Jane da Silva from Peta + Jain. Peta and Jain found their niche in on-trend and affordable vegan handbags and accessories. When launched in 2017, there was not really anyone in this space and now it feels like I can't go anywhere without seeing someone with a Peta + Jain bag. They achieved over 1 million in sales in their first year and has been worn by many so celebrities and influencers and stocked in all the best retailers including Showpo. @thelazyceo_podcast@petaandjain Hosted on Acast. See acast.com/privacy for more information.

This is Jane Lu for Female Startup Club Hi everyone and welcome back to the show! It's Doone here, your host and hype girl! If you've just found us - welcome welcome welcome. Every week we're learning from some of the world's most brilliant minds in business. Like Jane Lu, the founder of Showpo. Jane's story is so inspiring and full of ups and downs and what really stood out to me was her sheer determination to succeed and the absolute resilience to keep going no matter what because failure just wasn't an option. I came off this episode feeling so inspired and I know you will too. Jane is the queen of building a business while having some serious fun along the way and she shares so many gems to building her biz to $100m in revenue in this episode! Stick around to the end where she shares some of her crazy stories! A great piece of advice in this episode came down to putting in place systems and processes that will mean that you can then start hiring people to work in the business, so you can start working on the business; it's the first step. It's so hard for an entrepreneur because you're so busy doing it that you don't want to slow down and think about systems, but you've got to think about the bigger picture. Build that foundation. From there on, you can start hiring for your weaknesses. Hiring people to work on the business, people to bounce ideas off. Understanding what you don't like and what your blind spots are. A bit of outsourcing but also in-housing. Before we jump in a quick reminder on the girl codeeee - you know we love it! And I'm doing a call out for our loyal listeners to be involved in our new content series where you DM me a voice note or a question about anything across business, life, or relationships to feature on the show! You can send it to me personally on Instagram or through Female Startup Club's Instagram - I'm so excited about this one! Let's get into today's episode, this is Jane for Female Startup Club. LINKS WE MENTION: Showpo's Instagram The Lazy CEO's Instagram The Lazy CEO Business Course Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Say hello to Doone: hello@femalestartupclub.com Learn more about your ad choices. Visit megaphone.fm/adchoices

This is Jane Lu for Female Startup Club Hi everyone and welcome back to the show! It's Doone here, your host and hype girl! If you've just found us - welcome welcome welcome. Every week we're learning from some of the world's most brilliant minds in business. Like Jane Lu, the founder of Showpo. Jane's story is so inspiring and full of ups and downs and what really stood out to me was her sheer determination to succeed and the absolute resilience to keep going no matter what because failure just wasn't an option. I came off this episode feeling so inspired and I know you will too. Jane is the queen of building a business while having some serious fun along the way and she shares so many gems to building her biz to $100m in revenue in this episode! Stick around to the end where she shares some of her crazy stories! A great piece of advice in this episode came down to putting in place systems and processes that will mean that you can then start hiring people to work in the business, so you can start working on the business; it's the first step. It's so hard for an entrepreneur because you're so busy doing it that you don't want to slow down and think about systems, but you've got to think about the bigger picture. Build that foundation. From there on, you can start hiring for your weaknesses. Hiring people to work on the business, people to bounce ideas off. Understanding what you don't like and what your blind spots are. A bit of outsourcing but also in-housing. Before we jump in a quick reminder on the girl codeeee - you know we love it! And I'm doing a call out for our loyal listeners to be involved in our new content series where you DM me a voice note or a question about anything across business, life, or relationships to feature on the show! You can send it to me personally on Instagram or through Female Startup Club's Instagram - I'm so excited about this one! Let's get into today's episode, this is Jane for Female Startup Club. LINKS WE MENTION: Showpo's Instagram The Lazy CEO's Instagram The Lazy CEO Business Course Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Say hello to Doone: hello@femalestartupclub.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Showpo founder, Jane Lu, is on the Female Founder World podcast with Jasmine Garnsworthy!  If your first business failed and left you in massive debt would you try again with another business or go back to a 'safe' job? Jane Lu decided to try again, despite being $60,000 in debt. Now, her fashion company is a global household name doing nine-figures in revenue.  Listen in to hear how Jane started her business from $60,000 in debt, and scaled it to $100 million+ in revenue.  Links:  Listen to Dulma Altan's podcast, 'Due Diligence' https://podcasts.apple.com/us/podcast/due-diligence/id1632703211  Enter the Grant to End Gatekeeping to win $1000: https://www.femalefounderworld.com/grant-to-end-gatekeeping Check out Jane's business, Showpo, https://www.showpo.com/us/  Take Jane's business class: https://www.thelazyceo.com/ Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com Join a group coaching call https://bestie.femalefounderworld.com/events  Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

Here's my story of how left my corporate cubicle to building a 9-figure fashion empire. As a young professional with dreams of working for a multinational corporation, I never anticipated becoming an entrepreneur or venturing into the fashion industry. Follow my journey as I faced the devastating failure of my first business, hitting rock bottom amidst a global financial crisis. Learn how I persevered, joining forces with a like-minded partner to lay the foundation for Showpo. Through the power of determination, resourcefulness, and unwavering belief in the potential of online retail during a time when it was still in its infancy. Uncover the strategies that propelled our business to new heights, from leveraging social media marketing to expanding into global markets. Discover the transformative power of implementing efficient systems, assembling a dedicated team, and investing in product development to satisfy customer demands. Join me as I share the invaluable lessons learned, the triumphs, and the challenges faced on my journey. Gain insights into the mindset required to overcome obstacles, embrace risk-taking, and create a thriving business that defies expectations. Tune in to this empowering episode filled with entrepreneurial wisdom, small business strategies, and a testament to the power of perseverance. Calling all entrepreneurs, dreamers, and go-getters to seize their own opportunities and chase their dreams of success@thelazyceo_podcast@thelazyceo Hosted on Acast. See acast.com/privacy for more information.

I'm Jane Lu, Founder & CEO of the global fashion brand Showpo and Co-Founder of the women's business group Like Minded Bitches Drinking Wine. I'm going to be chatting with the amazing entrepreneurs behind some of the world's most iconic brands, as well as incredible trailblazers who are leading the way in their industry. They'll be sharing their stories of how they got to where they are and sharing the lessons they've learnt along the way.But this isn't just a business podcast, this is also about mindset, personal development and being your best self. So wherever you are on your journey, I want you to feel inspired, empowered and also, very importantly, entertained.Every Tuesday I'll be dropping a new episode! Get used to hearing the sound of my voice, cos you'll be hearing a lot from!--- Send in a voice message: https://podcasters.spotify.com/pod/show/thelazyceopodcast/message Hosted on Acast. See acast.com/privacy for more information.

Paul Waddy is an E-Commerce Expert and Strategic Advisor who has worked with some of Australia's most successful online retailers like Showpo, OZ Hair & beauty, Muscle Republic, and many more. On today's episode Paul and I discuss his expertise in helping e-commerce businesses scale profitability. In today's episode we will cover: Paul's journey into the e-commerce space Quick tips for businesses who might be struggling with their profit margin and how to increase their profit margin What Paul saw happen with those businesses who did suddenly skyrocket during COVID and how are they going now that we're back to normality What are the biggest or most common mistakes e-commerce brands are making Why Paul thinks Shopify is the best platform for e-commerce businesses Paul's predictions for e-commerce in 2023 and what he thinks people should be focusing on Join the eCommerce Brand Builders course here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Course here. Connect with Paul Waddy on his platforms: Website: https://www.learnecommerce.com.au/ Instagram: https://www.instagram.com/paulwaddyecommerce/ Linkedin: https://www.linkedin.com/in/paul-waddy-9063b622/

In this episode of Add To Cart, we checkout Paul Waddy, eCommerce expert extraordinaire - and all round nice guy. Paul is the principal of Paul Waddy ECommerce and Director at ECom Nation where he advises some of Australia's leading online retailers including Maison de Sabre, Geedup Co and Kind Is Cool. He's been the Head of Operations at Showpo, and CEO of The Horse and is the author of Shopify for Dummies and Selling Online for Dummies. On top of this he was recently awarded the Industry Award at Online Retailer. Links from the episode:Shopify For Dummies by Paul WaddyCatch of The Decade by Gabby LeibowichScar Tissue by Anthony KiedisPaul Waddy from Paul Waddy ECommerce: ECom For Dummies | #240Questions answered in the podcast:What is the weirdest thing you've ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence. The future of retail is… This episode was brought to you by…eSuiteAbout your co-host: Paul Waddy from Paul Waddy ecommercePaul is an experienced Ecommerce executive, adviser and author with over 12 years experience. In 2020 Paul was named Number 2 in the Top 50 People in Ecommerce in 2021, and in 2022 received the Industry Recognition Award at the ORIAS. Paul is the former CEO at The Horse, former Head of Operations at Showpo. Paul is also a Director and Co Founder at Ecom Nation, a digital marketing agency specialising in ecommerce, and an advisory board member at NORA - The National Online Retail Association. About your host: Nathan Bush from eSuite Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Paul Waddy, eCommerce expert extraordinaire - and all round nice guy. Paul is the principal of Paul Waddy advisory and Director at Ecom Nation where he advises some of Australia's leading online retailers including Maison de Sabre, Geedup Co and Kind Is Cool. He's been the Head of Operations at Showpo, and CEO of The Horse and is the author of Shopify for Dummies and Selling Online for Dummies. On top of this he was recently awarded the Industry Award at Online Retailer. Underachiever really. Wherever you are on your eCommerce journey, trust me, you can learn something valuable from Paul. In this chat, Paul shares the pursuits that get him most excited, his top Shopify app recommendations and what he believes is the key driver in eCommerce success.Links from the episode:Paul Waddy ecommerceEcom NationDonor RepublicDrummer BoyGreen FridayShopify for Dummies by Paul WaddySelling Online for Dummies by Paul WaddyShopify Plus (sponsored)Packleo (sponsored)About your co-host: Paul Waddy from Paul Waddy ecommercePaul is an experienced Ecommerce executive, adviser and author with over 12 years experience. In 2020 Paul was named Number 2 in the Top 50 People in Ecommerce in 2021, and in 2022 received the Industry Recognition Award at the ORIAS. Paul is the former CEO at The Horse, former Head of Operations at Showpo, and currently an adviser to some of Australia's most successful online retailers, ranging from start-up, to $150m+. Paul is also a Director and Co Founder at ECom Nation, a digital marketing agency specialising in ecommerce, and an advisory board member at NORA - The National Online Retail Association. In 2022 Paul will release e-learning courses for ecommerce beginners, with a vision to create the world's leading online learning resource for entry level ecommerce students - It can be found coming soon at www.learnecommerce.com.au. Most importantly, Paul is a proud dad to three girls aged four and under. You can contact Paul at LinkedIn Hosted on Acast. See acast.com/privacy for more information.

The incredible story of Jane Lu - the young Aussie who lied to her family about her job, while creating a multi-million dollar fashion company… Follow Ash, Luttsy & Susie O'Neill!Facebook: www.facebook.com/ashluttsyandsusieoneill Twitter: www.twitter.com/ashluttsysusie Instagram: www.instagram.com/ashluttsyandsusieoneillSee omnystudio.com/listener for privacy information.

Jane Lu is the founder and CEO of the online shopping juggernaut Showpo. Hosted on Acast. See acast.com/privacy for more information.

At least 46 people believed to be undocumented migrants have been found dead inside the back of a truck in the United States, major wet weather event to sweep across the nation in coming days, NSW mum is sounding the alarm over the danger of the gambling industry, Chris Hemsworth, Russell Crowe, Mia Plecic, Showpo. See omnystudio.com/listener for privacy information.

If you want to know anything about selling online Paul Waddy should be your go-to - He literally wrote the book on it. Paul is the author of Selling Online for Dummies, He's an Advisory Board Member at the National Online Retailers Association and a Strategic Advisor at Wayflyer. He cut his teeth as the Head of Operations at super popular online fashion store Showpo and has founded serval businesses over the years. He's an eCommerce expert and he's here to share some tips for small business owners on how to make the most of the online boom.

If you want to know anything about selling online Paul Waddy should be your go-to - He literally wrote the book on it. Paul is the author of Selling Online for Dummies, He's an Advisory Board Member at the National Online Retailers Association and a Strategic Advisor at Wayflyer. He cut his teeth as the Head of Operations at super popular online fashion store Showpo and has founded serval businesses over the years. He's an eCommerce expert and he's here to share some tips for small business owners on how to make the most of the online boom.

In this episode of Add To Cart, we are joined by the James Bond of marketing - Mark Baartse. You call him in when you've got a problem to solve and you need the best in the business. Mark is, in his own words, the outsourced Chief Marketing Officer. Before consulting, Mark led the growth for leading fashion brand Showpo and has worked with clients including Catch, Menulog and Officeworks. He has been awarded the Top 50 CMP, Top 50 people in eCommerce and is a regular contributor to publications like Ragtrader and Inside Retail. Links from the episode:How Brands Grow by Byron SharpPlaying the Marketing Slot Machines. How to Win Performance Marketing in 2022 with Mark Baartse | #158Questions answered in the podcast:What is the weirdest thing you've ever bought online? Who is your favourite retailer? Which eCommerce practice do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence. The future of retail is… This episode was brought to you by…eSuiteAbout your co-host: Mark Baartse from Mark Baartse ConsultingMark is an independent consultant helping digitally led companies with growth strategy. He's worked with a range of companies including Showpo as CMO, Woolworths, Officeworks, Microsoft, Vodafone, and others. He was named a top 50 CMO in Australia in 2018 by CMO Magazine, and #15 in the Top 50 People in eCommerce list in 2019. You can contact Mark at LinkedInAbout your host: Nathan Bush from eSuite Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

Daniel catches up with Jane Lu, Founder and CEO of Showpo. Starting out of her parents' garage in 2010, Jane grew Showpo to become one of Australia's most successful online fashion retailers. Daniel and Jane reflect on her incredible journey, discover the most valuable lessons learned & discuss how to elevate your brand and customer loyalty.

In this episode of Add To Cart, we are joined by the James Bond of marketing - Mark Baartse. You call him in when you've got a problem to solve and you need the best in the business. Mark is, in his own words, the outsourced Chief Marketing Officer. Before consulting, Mark led the growth for leading fashion brand Showpo and has worked with clients including Catch, Menulog and Officeworks. He has been awarded the Top 50 CMP, Top 50 people in eCommerce and is a regular contributor to publications like Ragtrader and Inside Retail. We wanted to get Mark on Add to Cart, so we could pick his brains on behalf of you - for free. We wanted to focus in on performance marketing because, while it's not Mark's only focus, he's a well rounded CMO and it can be a point of agitation and confusion for many. Hopefully there's a few nuggets in here which either alleviate your fears or help you make changes. We also touch on customer lifetime value, how to use performance channels for branding and getting yourself into the shoes of the customer. Links from the episode:Signet and Adorn Cosmetics (sponsored)Shopify Plus and Crate and Barrel Singapore (sponsored)Questions answered:What are the most common problems you solve for eCommerce brands as a fly-in CMO?What are the key metrics you are looking at to ensure ROI numbers are accurate? Is performance marketing still a viable channel for eCommerce brands? See acast.com/privacy for privacy and opt-out information.

“Understand your customer, it sounds so basic but most companies don't do it” – Mark Baartse Voted in as one of the Top 50 CMOs in Australia, Mark Baartse is an incredibly experienced outsourced Chief Marketing Officer who has led many well known companies to success. Catch.com, ShowPo, Big W, Salesforce and Microsoft are just The post EP 58: MARK BAARTSE – PERFORMANCE MARKETING VS. BRAND MARKETING AND THE FUTURE OF AI appeared first on Impressive.

Jane Lu refers to herself as 'The Lazy CEO'. She started the beloved online fashion store 'Showpo' from her parents garage in 2010 and has grown it into a multi-million dollar business. She sat down with Jenna, Claudia & Nikolina to discuss her slow & steady strategy in business and always making sure is looks before she leaps. Oh, and she has a killer wardrobe - which is 100% Showpo, 100% of the time. CREDITS Hosts: Jenna D'Apice, Claudia Coy, Nikolina Koevska Guest: Jane Lu Follow the podcast on Instagram! You'll find BTS stuff from records, funny shit, and dumb stuff we love -> just search @howtolifepoddySee omnystudio.com/listener for privacy information.