Podcasts about Episerver

WBSRocks: Business Growth with ERP and Digital Transformation

Play Episode Listen Later Feb 7, 2023 53:35

Testing is done by lots of ecommerce teams to make incremental improvements to their website. Fewer fully embrace experimentation. Experimentation is done without a fear of failure or expectation of outcome. Testing is done with with an expectation of a winner. Experimentation leads to new things, while testing validates assumptions. Experimentation is dangerous, while testing is safer. In October 2020, Episerver acquired leading global experimentation platform Optimizely and rebranded as Optimizely. For this episode, we sat down with David Carlile, Senior Director Product Strategy, to discuss how the platform enables ecommerce teams to uncover customer insights and create high-performing experiences.

testing experiences ecommerce customer experience experimentation optimizely episerver improve digital

WBSP427: Grow Your Business by Understanding Unilog's Capabilities, an Objective Panel Discussion

Play Episode Listen Later Dec 7, 2022 58:14

Do you know an eCommerce platform that can handle all your content and data needs for you? Do you know an eCommerce platform that is really targeted at B2B companies and has pre-built integrations with several industrial B2B ERP systems? Do you know an eCommerce platform that has a similar go-to-market strategy as Optimizely? If you guessed Unilog, then you are right.In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of Unilog's capabilities. We covered its strengths such as its unique services for content creation that are extremely friendlier for the buying groups. Finally, we discussed its pros and cons and its similarity with other B2B eCommerce platforms such as Episerver or Optimizely.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe to your favorite podcasting platform.

ecommerce b2b grow your business panel discussion objective erp capabilities smbs optimizely b2b ecommerce wbs episerver

A CMO's First Year at a $2.4B Valuated SaaS

Flying Cat Marketing Podcast

Play Episode Listen Later Dec 1, 2022 26:06 Transcription Available

Hello again listeners! Welcome to another episode of the SaaS Leader Interview Series!This week, we're talking to Andrew Davies about his first year heading up marketing at Paddle, a $2.4 billion valued company that helps SaaS businesses set up, run, and scale their payment infrastructure.We discuss the challenges he's faced and the changes he's made to grow the marketing department in three distinct areas:Product marketing, including customer marketing and the website itself Demand gen, which involves managing business development representative (BDR) teamsBranding, which deals with the brand's reputation, reach, and engagement with the wider marketPaddle has grown extremely rapidly, riding the pre-and post-covid wave of software and infrastructure investment. This year, it acquired ProfitWell, an analytics and retention tools business, along with its customer base and teams. Andrew tells us how he's helped Paddle get to the next level by: Merging the marketing departments of the two companies. Broadening marketing efforts across distinct channelsExpanding the tactics of the BDR team to include direct mail and outbound callingImproving branding recognition with an expanded PR strategyTune in to find out what it's like to be CMO during the rapid growth stage of a $2.4 billion SaaS company.In this episode we talk about:Marketing leadershipManaging business and departmental growthSaaS marketing and SEOTimestamps:00:06 - 03:06: Paddle's participation in SaaStock and SaaStr this year03:06 - 07:22: The challenges Andrew has faced since joining Paddle07:22 - 11:18: Changes Andrew has made to the marketing department11:18 - 19:30: Where Andrew has doubled down or cut back on existing marketing efforts 22:49 - 25:34: Wrap-up About Andrew DaviesAndrew Davies is currently Chief Marketing Office at Paddle. Previously, he was Head of Brand & Digital at Episerver after it acquired Idio, which he co-founded in November 2019. He also supports and invests in early-stage startups, helping them solve issues around proposition development, teams, and B2B/SaaS marketing.Connect with Andrew Davies on LinkedIn: https://www.linkedin.com/in/andjdavies/ Connect with Maeva on LinkedIn: https://www.linkedin.com/in/maevaeverywhereJoin the Flying CatsStill feeling your stomach drop whenever you have to report organic growth to leadership? Things are about to change

The Come Together with Agencies, Andrew Davies from Paddle and Marketing Like we Are Playing Golf with a Cocktail Episode

Rockstar CMO FM

Play Episode Listen Later Sep 10, 2022 72:04

This week in the Rockstar CMO Marketing Studio, Jeff Clark, former Research Director at SiriusDecisions/Forrester gives his advice on how to work with agencies. Ian Truscott goes backstage with Andrew Davies, who is the Chief Marketing Officer at Paddle a complete payments infrastructure for high-growth software companies, currently serving over 3000 customers. Previously Andrew was VP of Corporate Marketing at Optimizely (formerly Episerver), where he led global strategy for Demand Gen, Brand, Digital, ABM, and Content after they acquired Idio, the business he co-founded. Aside from being a co-founder, as Idio's CMO, Andrew helped build the company from scratch to a market leader in B2B content personalization. And as you'll hear, during his time at Optimizely, they integrated five acquisitions and rebranded the entire company. Finally, we wind down the week in the Rockstar virtual bar to join Robert Rose, Chief Trouble Maker at The Content Advisory. Over a cocktail, Ian and Robert chat about how we approach content marketing like golf, over a classic cocktail. If you have any thoughts or suggestions on the topics we discuss, please let us know. Enjoy! The people: Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and Twitter Andrew Davies on LinkedIn and Twitter Robert Rose on Twitter and LinkedIn Mentioned in this week's episode: Andrew's company - Paddle Robert's The Content Advisory Blog Robert's latest project: Experience Advisors Rockstar CMO: Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Rockstar CMO Advisors Track List: Piano Music is by Johnny Easton, shared under a creative commons license We'll be right back by Stienski & Mass Media – on YouTube Come Together by Marcus Miller – on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WBSP375: Grow Your Business by Understanding Episerver Digital Commerce/Optimizely's Capabilities, an Objective Panel Discussion

WBSRocks: Business Growth with ERP and Digital Transformation

Play Episode Listen Later Aug 31, 2022 65:35

The debate about whether a platform should be more business vs. developer-friendly is classic. Even the platforms that might claim to be friendly for business users might struggle with aesthetically pleasing interfaces. But Episerver takes a very different approach with their rich CMS that is already integrated with several ERP platforms popular in the industrial space. The B2B space also has very different needs with customer-specific pricing and the availability of products for specific customer groups and divisions. So how is Episerver positioned among other headless vendors and the enterprise-grade platforms such as SAP, Salesforce, and Oracle commerce cloud?In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss Episerver Digital Commerce/Optimizely's capabilities. We discussed their strengths and weaknesses and why they have one of the friendliest CMS for B2B mid-market companies. Finally, we discussed their evolution, acquisition journey, their limitations compared to other enterprise platforms, and how their A/B testing might be different.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

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Deane Barker: Content Management and Modeling – Episode 111

Content Strategy Insights

Play Episode Listen Later Jan 4, 2022 33:23

Deane Barker Content programs need to be guided by a sound model and built on a strong foundation. They need to put people first but to also account for the technical systems that handle the details of turning abstract concepts into tangible and useful content artifacts. Deane Barker has been modeling and building content management systems for more than 25 years. In this conversation, he shares some of the insights gleaned during his long and successful career. We talked about: his work at Optimizely (formerly Episerver) on the CMS component of their digital experience platform (DXP) the importance of reifying abstract concepts with a content model before trying to put them into a content management system (CMS) how content modeling provides a solid foundation for a content program the consequences of failing to model your content at the correct level of granularity the hazards of embedding logic in rich-text content objects the "smell" of bad content modeling the crucial differences between suggestive and literal wireframes how CMSs are fundamentally about setting boundaries around content and the benefitsw of using boundaries the importance of crafting a good editorial experience the three levels of content: content, artifact, and qualia (the user's experience of the content) the difference between content authoring and content producing the "race to the middle" in the CMS world: headless CMSs adding artifact-creating capabilities and conventional CMSs providing content-management APIs the concept of the MRU, a minimum reusable unit of content the failure of many organizations to follow through on content-personalization plans the crucial role of understanding human behavior to do good content work Deane's bio Deane Barker is the Senior Director of Content Management Strategy at Optimizely. He's been working in content management for 25 years and has written four books about the patterns and practices of modeling, creating, managing, and delivering digital content, including “Web Content Management: Systems, Features, and Best Practices” for O'Reilly Media, and the “Web Project Guide: From Spark to Launch and Beyond,” published in Summer 2021. Connect with Deane online DeaneBarker.net LinkedIn Twitter Deane's books Web Project Guide: From Spark to Launch and Beyond, 2021 Things You Should Know: 25 Lessons I've Learned About Buying Content Technology and Services, 2020 Real World Content Modeling: A Field Guide to CMS Features and Architecture, 2019 Web Content Management: Systems, Features, and Best Practices, 2016 Video Here's the video version of our conversation: https://www.youtube.com/watch?v=8AtfypIddcw Podcast intro transcript This is the Content Strategy Insights podcast, episode number 111. When you're creating a content program, it needs to be guided by a sound model and built on a strong foundation. It needs to put people first but to also account for the technical systems that handle the details of turning abstract concepts into tangible and useful content artifacts. Few people have as much experience with modeling and building content systems as Deane Barker. In this conversation, he shares insights gleaned in his 25-year content-management career. Interview transcript Larry: Hi, everyone. Welcome to episode number 111 of the Content Strategy Insights podcast. I'm really happy today to welcome to the show, Deane Barker. Deane is the Senior Director of Content Management Research at Optimizely. So welcome to the show, Deane. Tell the folks a little bit more about what you do there at Optimizely. Deane: Thank you very much, Larry. Optimizely used to be known as Episerver, and our core product for many years was a content management system, and we've since changed our branding. We've become Optimizely and we really sell a larger DXP, digital experience platform, now,

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EP106: Key Ecommerce Platform & Technology News: 2021 Digest

digest bigcommerce optimizely technology news ecommerce platform episerver

Play Episode Listen Later Dec 27, 2021 38:11

There are so many ecommerce platforms on the market, and lots of different models. It's impossible to cover each platform and every change in 2021, so for this episode Paul & James, two experienced ecommerce consultants, discuss the major technology trends from 2021 and assess some of the big market announcements, from BigCommerce launching multi-storefront to Episerver's acquisition of Optimizely and subsequent rebrand.

The Jeff Clark Masterplan, Kirsten Allegri Williams and Explaining Explained over a Cocktail Episode

Rockstar CMO FM

Play Episode Listen Later Jul 31, 2021 74:25

This week, like an '80s Frankie Goes to Hollywood remix, we go long, as we have three great conversations to share this week. We take a deep dive into campaign planning and how to drive this across global marketing teams with Jeff Clark, former Research Director at SiriusDecisions/Forrester, and Rockstar CMO Advisor.Our guest interview is with Kirsten Allegri Williams, the Chief Marketing Officer for Optimizely, a modern Digital Experience Platform, where Kirsten leads global marketing, communications, and sales development. Before Optimizely, Kirsten was the CMO for SAP SuccessFactors, the world's leading technology solutions provider for Human Resources. And her career has included rebranding and relaunching the digital presence of Ariba, another of SAP's global software businesses, and led partnerships with the United Nations to help businesses everywhere forge sustainable supply chains. Kirsten is also an advocate for women's equality and empowerment in the workplace. Kirsten has been honored by many organizations, including The Internationalist as a “Next 50” top marketer. She is a graduate of Santa Clara University with a B.S. in Political Science and a B.A. in Music. She received her Master of Music degree from the Manhattan School of Music in classical voice and sustained a career as a critically acclaimed mezzo-soprano. In our broad and fascinating conversation, Kirsten shares her marketing inspiration, a behind-the-scenes view of Episerver's acquisition of Optimizely, the decision to rebrand the new organization as Optimizely, despite Episerver being an established brand in its category, creating art as marketers and the future of events. This week, our visit to the Rockstar CMO virtual bar finds Robert Rose, Chief Trouble Maker at The Content Advisory, talking about “the illusion of explanatory depth” as we explain the art of explaining. The people:Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and TwitterKirsten Allegri Williams on LinkedIn and TwitterRobert Rose on Twitter, LinkedIn, and The Content Advisory Mentioned in this weeks episode:OptimizelyEpiserver Becoming OptimizelyThe Content Advisory BlogRockstar CMO:Rockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FMRockstar CMO AdvisorsThe wonderful Piano Music is by Johnny Easton, shared under a creative commons license.

Cooking Up DTC Success with Cuisinart

Up Next In Commerce

Play Episode Listen Later Jul 27, 2021 48:17

Most people probably know Cuisinart because of the company's kitchen appliances like the food processor, air fryer, or coffee maker. Cuisinart's products are everywhere — in kitchens around the world, in retail stores, and yes, online. In the last year or so, Cuisinart has put a much greater emphasis on the DTC part of the business -- walking the tightrope of being there for retail partners, while still making sure that there is enough inventory to meet the demand coming from online. On this episode of Up Next in Commerce, Mary Rodgers, the Director of Marketing Communications for Cuisinart, explains the steps the company took to make the pivot to DTC without leaving retail partners in the lurch. Mary also talked about how the marketing and online pushes for products went from being planned out months in advance to changing from one day to the next. Enjoy this episode!Main Takeaways:From Months To Weeks To Days: Sometimes, the world moves so fast that planning in months-long cycles places you at a disadvantage. When demand, retailer needs, and inventory is shifting at a rapid pace, you need to come up with a plan that allows you to stay ahead of the curve, even if that means changing strategies from one day to the next.Eyes On Your Own Paper: Some brands will look to their competitors to see what influencers they are working with or how they are running their campaigns, and then they will try to copy that approach. While this is tactical, it is not strategic because you are placing blind trust in another brand's team and vision without even knowing if what they did paid off. You have to do your own homework and think about your customers' needs and build a strategy around that rather than just trying to keep up with the Joneses.More Than Just A Product: Brands have to think beyond the products they sell and understand how the customers will be using those products. Often, especially in housewares, consumers will be using one product in concert with another or as part of a recipe. By understanding the life of the consumer beyond purchase and coming up with content to connect with consumers after the fact, brands can create a more fruitful and loyal relationship with their customers.For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length.---Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Respond quickly to changing customer needs with flexible Ecommerce connected to marketing, sales, and service. Deliver intelligent commerce experiences your customers can trust, across every channel. Together, we're ready for what's next in commerce. Learn more at salesforce.com/commerce---Transcript:Stephanie:Welcome back to Up Next in Commerce. I'm your host, Stephanie Postles, CEO at Mission.org. Today on the show, we have Mary Rodgers who currently serves as the director of marketing communications at Cuisinart. Mary, welcome.Mary:Hi, I'm so glad to be here today and join you. I'm really excited about talking all things marketing.Stephanie:Yes. I can not wait. So I'd love to kind of, before we get into Cuisinart and your role there, I want to hear a bit about your background and how you even entered the world of housewares and cookware and all of that.Mary:So back in the day, I actually worked for a retailer and they worked in the housewares department and I went up through the ranks there getting to the level of assistant DM. And so that wasn't my favorite thing is, was involving a lot of scheduling people and logistics. And that was kind of my foray into the home goods' area. And then I also did work for publisher for short period of time because my background was basically literature and journalism up to that point when I was studying in college. And then I transitioned into marketing at that point in the publishing world.Stephanie:Okay, cool. And when did you get introduced to the role at Cuisinart?Mary:So I worked for a company who is much more of a legacy company. I work for a company called Farberware. They were really well known. They had a manufacturing facility in the Bronx. And they basically did everything there. We did product development, engineering. It was a really great learning experience. And my previous boss, I worked for another company called Dansk, who is now owned by Food52, they just bought them recently.Stephanie:Cool.Mary:And my boss there went to Farberware and he asked me to join him there. And then that got sold and dismantled in '96. And I had always had Cuisinart on my radar. I thought it was a really great up and coming young, kind of small organization that I felt had a lot of growth potential, which turned out to be true. And so I actually reached out to them. And I didn't know it at the time, but they were looking to fill a marketing communications position for quite a long time. Their previous person in the job had left. So I was the only candidate. But they loved my background and obviously my experience in housewares and also the fact that I had pretty deep product development experience. That wasn't the direction I wanted to go in permanently. I mean, I'm glad I know that process and I've done it, but my real expertise is marketing communications.Mary:So it's really interesting because when I joined in '96, as you can imagine was very, they really hadn't done any real marketing, not much advertising. They just really were just scrappy entrepreneurs. I think of ourselves, is that still today, but for different reasons. And it was like, the media channels then were like five channels unlike today. So obviously, as you can imagine over time, things have changed dramatically compared to when I first started, when we were so focused on things print advertising. And we matured into things like understanding the value of TV advertising. I actually built a model for the company to show them the impact of TV advertising on sales and trajectory that you can get from that.Mary:And so we forayed into that and really started building out, strengthen multiple channels and not just one. And so, today obviously it's like a whole new world. And I also like to say I consider myself a modern day marketer because there's so many things you have to be, not just aware of, but understand, now that you didn't then. It's kind of like, back in the day, you knew what the impact was on business, but now you really know what it is because you have hard data, where in the past you would rely on your retailers or sell through retailers. And so things are much, much more sophisticated now. And you also have many different avenues to test and learn too.Stephanie:Yeah. Seems like too, over the past couple of years, I mean, especially the past year, I'm sure everything's had to be rethought, replanned and planning cycles kind of go out the window. Annual plans turn into quarterly, turned into daily. And how did you guys adapt to that, the changing consumer preferences of all of a sudden people are at home, they're cooking, they need all the things to make the recipes? And I'm sure a lot of things had to change on your side as well to going to keep up with that.Mary:Yeah. One of the biggest challenges we had in the last, basically year and a half, the challenges are similar now, but for different reasons. So basically, we keep our eye very closely on trends. And when I get up in the morning, I'm reading all kinds of articles and information and just everything changes on a dime now. So you have to be on top of it all the time, but we also started to hear things from our retailers, like they were looking for goods that they maybe weren't looking for before, like bread makers, waffle makers, more coffee makers, coffee grinders because people during the time when lots of places were closed, they still wanted a great cup of coffee. They had to make it for themselves basically.Mary:So what happened for us was, and I'm really very proud of our team on this because it took a lot more effort because in the past we didn't have to worry about like, "We're out of inventory of this, we're out of inventory that. We sold out every last ice cream maker we had." In the past, we always knew we had stock and buffer stock and we never had to drill down. If we knew something was out of stock, it wasn't like 10 or 12 items, might be one-offs or something. So we ended up going from an annual planning phase to quarterly, to monthly, to weekly, to daily. And we spent a lot more time and effort on operational issues, just moving inventory to our D2C business, which became a whole hoo-ha.Mary:And then also just making sure that we had inventory. We at least had certain amount of retailers that had inventory of an item. And with every marketing program we did, we did that. So it took a lot of juggling. We had to push things out. We had to keep our eye on incoming inventory when it was going to be available, when retailers were going to have it. And so it became very tactical to be completely honest with you. Like something that you think is your strategic, but it doesn't matter, at the end of the day, you're going to have all the strategy you want if you don't have the goods, right?Stephanie:Yeah.Mary:And we also, I personally noticed this with some of our retail partners, because a lot of the retail partners in the very beginning went into complete shut down. They shut the stores down. But they can't easily turn things off. And so they were running campaigns for things they had no product, which is the one thing that makes me crazy is to know people are spending time, money, effort, and resources marketing something that you can't sell because you're not going to convert if you don't have it. So whatever data you do get is not going to be very valuable at all. And then it becomes no history. Right?Stephanie:Mm-hmm (affirmative). Mm-hmm (affirmative).Mary:So you look back at that program, and you're like, "Well, it didn't do well." And then you have to remember all the things around it that happened. The reason why it didn't do well. And then you just wasted a lot of effort for no-Stephanie:No return.Mary:... benefit.Stephanie:Yeah. So when thinking about a daily planning process, what were some of the key lessons when you look back, you're like, "Oh, this would have helped make it easier," and are you still doing that today right now? Because that sounds insane, looking every day at the trends and hearing from the market and being like, "Oh, people want this, and now it's shifting here and we need a marketing campaign around this." And also getting all the backend right and making sure that you've got the inventory and it's all tied together. How would you set it up today? And would you still advise on daily planning processes?Mary:Yeah. So I would say to you, it's not the way we like to do things. But it was just, we just didn't want to be spending time, money, and effort on something that wasn't going to produce for us. So we felt it was necessary. And I would still do it today because we were, I mean, we are nimble. So the fact that we could say, "Hey, bread makers are doing really well right now. Let's make sure we're making people aware that we have bread makers and we're selling them." And I mean, that was not that big of a challenge for us, but when we ran out of bread makers, I had to say to our team, I'm like, "Well, you know what? Even though you don't have a bread maker, you can still mix dough in a food processor or you can use one of our stand mixers." And so change the storyline basically and look at it from a different direction.Mary:Or the other thing we did is when there was a yeast shortage start giving people ideas on other things that you can make that don't have yeast without having to go into the whole sourdough trend which would have been, not exactly making bread today. Right?Stephanie:Yeah. I love that. That's like, making do with what you got and just shifting the storyline. I mean, because I think the amount of searches I've always put in to be the replacement for soy sauce, the replacement for eggs, and really leaning into that trend of being like, "We can't help you here, however, you don't even need that thing. And now maybe you do need it." How do you get your team thinking in that kind of mindset? Because I'm imagining when you come to daily planning processes, you really have to decentralize the entire team structure to let them make these quick moves and throwing campaigns and setting them free to do what they know is best.Mary:Yeah. So I mean, my style, my leadership style, I'm not a micromanager. I don't believe in micromanagement. My personal belief is that when you empower your team to own their business, they're more committed to it. And so that's the approach I take, but I'm definitely involved in all aspects of the business and guiding them in those ways. Trying to help them think a little bit differently about their approach. But at the end of the day, they're the ones coming up with the alternative content based on those comments. I'm not the one doing that. I'm definitely letting them own all of that themselves. And we work with a lot of external agency partners. So we work really, really closely with them and they are also working with each other.Mary:So it's not a siloed system, basically. All our agency partners know each other. We are really good at making sure that we're having constant lines of communication open based on whatever's happening in our business. And also down to any aspect of marketing that we're using to promote product. And then the only thing I would other say is that you had asked me earlier about what's changed compared to last year? So I'm sure you've heard that the marketplace, the supply chain marketplace is still highly disrupted, but for different reasons now. So the reasons now are basically raw material shortages, huge increases in the price of containers, cost of containers.Mary:And most people in the durable goods category, they are bringing goods into the country. And then a lot of people are spending time trying to diversify their supply chain in order that they're not heavily reliant on one point of reference for their goods. But that's also something that can't happen overnight. That's something that has to be, it's long-term. That's a longterm position. But we're already hearing in the marketplace that some competitors are basically not going to have inventory of certain items. It's not going to happen. So we also then look at those opportunities and try to capitalize on those opportunities because if we do have supply of similar product in the same category, we are going to try to help out our retailers and make sure that we get them supply to fill those holes for them. And so our team, we have a decent-sized planning team that work really closely with the division heads to make sure that they're focusing on the items that have the greatest need.Stephanie:So how do you create a open conversation with retailers or other partners to figure out what they're missing? Because it seems like in a way, once you would structure a partnership where they're like, "Oh, you always give me bread makers. That's what I know you for." I would think that they wouldn't think like, "Oh, I should share that I also need this isn't this," because they're so tunnel vision on like, "My partner does this with me." So how do you even go about developing that relationship? Or they will say, "Here's some gaps right now in inventory that we just can't get, can you help us?"Mary:Yeah. I mean, that happened last year. So those conversations were had over the last year and a half. And our sales team works very closely with their retail partners. And so they're having those conversations on an ongoing basis. And it also helps out our retailers and it also instills us as making sure that we're helping them protect their business too, because I'm sure you realize this, if you went around six months ago and you went into some of the retail establishments you would see empty shelves and you would see big places in the home goods' area, where there was not a lot to purchase in person.Mary:And so those are ongoing for us because we also work really close with them planning ahead because encouraging them to make sure that they get their forecasting done months in advance so that we can buy against that forecast and protect their orders so that they have good supplies, especially as we go into the back half of this year, which for us, my team calls it our Super Bowl because that's our peak season basically. And so we want to make sure that all the stars align. And our marketing is pushing the items that we can focus on, but we also make sure that, like I said, inventory is essential for us.Stephanie:Well, if that's so, is there anything, any big bets that you guys have made, or that you're implementing right now, especially around supply chain or something that's just totally different than how you used to do things, and you're not really sure about the outcome, but you think you're ahead of the game? Because I've heard a lot of people come on the show and talk about this as a big issue and there's room for disruption in the whole logistics and supply chain and warehousing and all of that, but I haven't heard many people be like, "We're doing it this way now and it's working." Or, "We're going to explore it this way. And we think there might be opportunity around adjusting these things."Mary:Yeah. I mean, I have those conversations all the time. It's like, "Okay, we need to get our fall marketing plan locked down," because, and you know this, it's not something you turn on in a day. It has to be those big campaigns, tent-pole type things are planned months in advance. And so I was already having those conversations a month ago, basically like, "These are the items I think we should focus on, but I also need to have confidence that we can have product." So we honed in on the items that we're pretty sure that we can generate demand, but also have appropriate supply of goods. And we're also making sure that we are doing some other things which involve our retailers, like aligning our retailers so that they are working in the same playbook we are because it's, I call it compounding interest. That's kind of how I look at it.Mary:I tell our sales team, "Look, if you were smart, you would take advantage of this. This is what we're working on. And we were very transparent about it with our retail partners and our sales team, because the more we're all pushing in the same direction, we are going to be more successful." And we're also doing a lot of other things like digital audits and making sure that our digital shelf, not just for ourselves, but for our retail partners are clean and tidy and neat and organized the right way and they have the right data specs and content and all of the things that they need to make sure that they're successful on their side. So it's not just about the marketing that we're doing, but it's the support that we provide to the sales team and the retail partners that extend basically.Mary:And like I said, I call it compounding because for every one of those partners I can get in line, the more powerful the campaigns are across the board.Stephanie:Yup. I mean, I definitely understand that. It's like, "Why wouldn't you all be kind of rowing towards the same end point? If you guys are having a big campaign push why wouldn't they also invest in the same thing instead of having diverse efforts?" What are some of the biggest gaps that you see on retailer websites when you're saying you want to make sure it's clean and tidy, they have all the right information. What are some big missing pieces that when you go in and you do your digital audits, you're like, "Ah, once again, you're missing this or you're doing it this way. And we know that it's best to do it this way." Because I'm sure you're not the only one who is struggling or finds those kind of things on the retailers websites.Mary:Yeah. So basically our focus has been along naming conventions and search. Those are the two things that we've put a lot of effort into. So on-site search for retailers, every retailer could be using a different partner for search or self-developed search, or however doing it, it's just that, it could be different for every retailer. So that has been a big focus for us. And then the other thing too is making sure that any content that we're developing much more. So in the lifestyle area, that we are making that content available for all of our retailers and sharing out because that's become a big, I don't want to say burden, but it's been, every retailer has different specifications. Like, "I want seven lifestyle images and I want this and I only take this size and only take that size." And just the whole logistics end of it because as retailers are not developing content for every product that they sell on their digital shelf. They're not doing that. They're repurposing content.Stephanie:Yeah. I mean, how do you know, first if they're using it, using it in the correct way? And also, do you see them putting their own spin on it? Because there's been a few times when I've seen, maybe I go to Cuisinart and I'm like, "Oh, that was an epic video product placement." I just associate it with you guys potentially. And then maybe I go to, I don't know, HomeGoods and same content. And I go to Macy's, same content. And then you start being like, "Wait, who started this content?" I've seen that happen a few times with brands where they're all reusing the same stuff. Are you encouraging your partners to repurpose it, put your own spin on it, put your own voice on it, use it how you see best fit, or are you just like, "Here's the box that you need to work within?"Mary:Yeah. So how we protect ourselves against that is we develop our own custom content for ourselves. So that's how we set ourselves apart.Stephanie:You're the original. You like [crosstalk]?Mary:Yeah, instead of... I mean, sure, you realize this is duplication of that, it doesn't necessarily help with SEO related things. But retailers have so many products and they're so big. When you think about, what one retailer, or how many SKUs they have online versus an in-store environment, they're heavily reliant on brands to use that content there. They're just not going to develop that themselves. The sheer amount of resources that they need to do that is, it's not going to happen basically. And obviously we've put more emphasis on it ourselves because not only, do they need the content, but we need more content ourselves because we're not just using the content on our website, we're developing it for social, for digital, for every avenue, for work that we do through our PR agency. It's used in every channel.Mary:But like I said, the way that we differentiate in that area is that we are also developing custom content for ourselves. And we do also have retailers that they will change up their hero copy and this and that. I mean, when we do those audits, we also make sure that the information is correct and they don't go off the deep end. Stephanie:Yup. Yup. I can imagine there being a lot of value in what they're seeing on their side around the kinds of content that's working. Maybe they're getting some kinds of content from you in one way, and then different styles from another brand. Is there any data sharing there where they give feedback of like, "Oh, we see this toothbrush brand doing this and it's working really well. Our customers like this." Do they ever share that feedback and then help you rethink the content that you all are headed or going to create?Mary:Yeah, interesting that has never happened, but what we have done ourselves is that we obviously keep our eye on what content performs best and then we produce more of that type of content. So like most brands, user-generated content tends to perform much better. We work with a lot of influencers who obviously built custom content for us. And that's the stuff that performs much better than... I'm not saying our stuff doesn't perform, but in comparison, that material. It's also, somebody, it's brand appropriate, it has the proper brand essence to it, but consumers like to see other people's material and they gravitate towards it. And they're more engaged in it. And so we put more of a focus.Stephanie:Yeah. Are there any big bets that you all are making in marketing campaigns or content that you're like, "This might not pay off or this could be taken the wrong way, but we're going for it?"Mary:I mean, not really in that sense, but in the sense of social shopping, we're putting more of a focus on social shopping and being able to track that. And we also just launched a campaign and we had positive ROI on it. So that's where everything's going. It's like making sure you have a positive ROI that you are testing and learning and being able to quantify. It's the benefit of the digital world. You can actually see the results of your efforts and what they produce.Stephanie:So earlier you mentioned influencers. And that's something on the show that I've heard a lot of mixed reviews around of what's an influencer? Who actually classifies as that? When does it deliver results? And how are you guys going about finding the right influencers and partnering the way that you get a long-term ROI?Mary:Yeah. So we've been working in this area for quite a long time. We don't focus on celebrity influencers. That's not our thing. We are most interested in aesthetic and brand alignment and also the fact that our consumers are very oriented around food and food is a big part of their life and they're very interested in recipe ideas and things like that. So we have a whole, we've developed an entire set of guidelines for influencers and also for any work that we're doing in social media for ourselves and for our licensed partners.Mary:And we have also over time found a few influencers that we've had ongoing partnerships with instead of one-offs. I'm sure a lot of people that you talk to talk about where this is going, where the influencer marketing field is going, because obviously there's a lot more brands using it in comparison to even one or two years ago. It also, when you get into that situation, you can be driving a pricing and a few other things. And those are all obviously concerns for everybody. And then also the fact that you also want to have separation with competitive brands which is a big concern. And we stay on top of all of that.Mary:We're not currently using a platform to vet influencers. We don't do that. We work with our PR agency Magrino, and they are basically doing the research and handpicking appropriate influencers. I mean, they know our guidelines and they know what we're looking for. And we also work with the influencer and also get their stats from them and making sure that they're in line. We also get contacted by a lot of people directly through our social channels, or even just through email wanting to partner with us and we explore all those opportunities, but at the end of the day, it also has to align with our needs and our guidelines and also the needs of our consumer.Stephanie:Yeah. We've heard quite a few brands saying, "Anyone can be an influencer essentially, and it's not the big celebrities of the world anymore. It's anyone who has even a couple of thousand followers, if those followers are engaged and ready to buy." Are you seeing those more, the micro influencers working better than just, like you said, you don't even go for celebrities? So what do you look for when you're trying to find someone who's going to be a good fit for the brand and also deliver good results?Mary:Yeah. I mean, our biggest thing is engagement. That's what we are interested in. We're interested in engagement. We also have a certain level of followers that we're interested in, not in the small thousands per se, but those are all key vetting points for us. And then also we check their handle, make sure that the work that they're doing is aligned with what our consumers want to see also. We don't want to see overly promotional. We want to see some separation. We also want to see, like I said, engagement is a key factor for us too.Stephanie:Yeah. And it seems like that's where the world as a whole is headed around organic content, authentic UGC, not the way that it used to be even just a couple of years ago around, you see a channel, wherever it was and being like, "Oh, obviously their whole goal here is just to sell, sell, sell." I rarely see that working anymore. And if you see people doing that, they quickly start falling down the ranks of, "Why am I even here if you're just selling this one haircare product the entire time, and there's no other content. I don't feel connected with that." So it seems like everything's kind of shifting in that direction.Mary:Yeah, it definitely is. And people want to be inspired. That's why they're on these channels. They want to be inspired, they want to educate themselves a lot of times. People are very visually inspired and they want to... I mean, I even know myself the types of things that I use social media for, it's education too. It's about, I happen to study Italian, so I'm very oriented. I follow a lot of people in Italy and cookbook authors and things like that. And I'm there to learn. I'm there to be inspired by their knowledge and the recipe ideas. And it doesn't matter, it just matters what the consumer's passionate about. And that's what you have to deliver to them. They don't want to be hammered over the head every day with, "Buy my blah, blah." I mean, that's not why they're there. And then, as you said, what happens is over time they tune out.Stephanie:Yup. Are there any, what maybe some would call competitors that you'd be open to being shown up against, because I see that being a world where you're like, "Oh, I really want this influencer. They're really big in the food scene, but they also use a semi-competitor products." Are you all okay with that? Or are you like, "Oh, it has to be semi-exclusive," or, "You can't feature other competitors on your channel as well."Mary:Yeah. We wouldn't do that.Stephanie:You wouldn't do that? That's hard no.Mary:We're too competitive.Stephanie:Yep. Hey, I like it. That's great.Mary:Yeah. I mean, we even go to the point where we, "When you're taking photos, we don't want to see competitive product in the photo." I mean, and I assume people over time also do the same thing. But yeah, we're very competitive. We want to see separation. We don't want to work with somebody who is like, been all over every competitor known to man. And hey, I know for a fact that people probably go on our channel and see who we're working with and use us as a free game for not having to find their own influencers for all I know, and we don't do that. We don't do that at all. I would not encourage that. That's kind of the lazy man's way out. But yeah, we don't do that.Stephanie:That's not a long game [crosstalk].Mary:No, it's a short game. And the thing is, it's like, if you're in this for the long haul, you're going to do it from a strategic perspective and not a tactical perspective. And to me, that's tactical because you're assuming whatever I'm doing is going to work for you. And your brand's, different brand. Your consumers have different needs and wants. That's what you need to focus on.Stephanie:Yeah. And it's putting way too much trust in another team that you don't even know what they're talking about. Why they're doing that. You don't even know what they're partnering with that person.Mary:And the other thing is, you don't even know what the stats are, how it produced, how it performed. I mean, now at the end of the day, you really don't. So we don't do that. It's not even in my mindset to be completely honest with you, but I'm not saying that other people don't take that tactic.Stephanie:Yeah. Yeah. Got it. Earlier you were talking about creating these shoppable experiences. And before the show, I mentioned also headless commerce and you're like, "Oh, I mean, is that even a term anymore? We've been doing that forever." I want to hear what you guys are seeing around what some would still say is a trend. And we've had some people be like, "That's not even a thing," or, "It's here to stay." And I'd love to hear your perspective since you guys are the maybe OGs in this. You've already been doing it.Mary:And it was one of those things where we did it for a different reason. Well, it was similar reason, but different. So this is like years ago, our shopping cart aspect of our website is completely separate from the web property and the reason it was done like that was that we were working with a fulfillment company. We've been selling direct-to-consumer for years and years. It's just that we use a fulfillment company. Consumer have this shopping experience on our website, but the orders were sent to a fulfillment organization. They fulfilled them. And we kept the consumer in our ecosystem because I wanted it to be able to own the data.Mary:So this was like more forward-thinking. Now, this is like all the trend. People are like, first-party data, first-party data, but that's how I protected my first-party data years ago. And so in a way, thank God I did it because when we wanted to bring the D2C business back in-house in late 2018, I didn't have to restructure my entire website. I basically just had to plug in a shopping cart basically at that point. And then last year in the middle of the year, we transitioned our entire web property to Episerver, it's a DXP, and still kept the shopping cart separate. And what we ended up doing, it was you made as much of the site [CMSable] as possible so that the marketing team can virtually do any day-to-day operation that we need to change a price, add a new product, build a landing page. We just finished building out blocks so that we can build custom landing pages. We can literally do anything ourselves.Mary:And so the idea was we wanted to be a masters of our own domain basically, because in our previous situation we used one web development company and they did everything for us. And unfortunately, over time as the brand became more mature, it didn't make sense for us anymore because we really needed experts. We needed experts in SEM, SEO. We needed experts in web development, in the latest best platform to use. And we also wanted to be more in control of our business. So we didn't have to open a ticket with IT. And the SDP emails me, is like, "Hey, I think we changed the price on blah, blah, blah, can you fix it on the website?" I'm like, "On the fly." Kids do it in 10 seconds, and not even... So this way we're in control of our destiny, basically. We're not heavily reliant on any one thing or any one agency. And this way also, if we decide to change agencies, we're not stuck.Mary:And that's one of the things that is really important for us and for our business. And not having to get in line at the deli stand. No seriously, I say I'm a point A to point B person. I don't want to have to go through five people to do something. I want to be able to control my destiny and the destiny of the company and the brand. And that's how I look at it. And that's how, it's more work for us because now instead of dealing with one agency, we're dealing with multiple agencies, but that's what's best for the company. And that's what's best for the brand because when you get to a certain level, you need to be reliant on experts in the field.Mary:And this is where vertical integration is not necessarily the best thing for your business. And so it depends. I know some people are all up for vertical integration, but what happens over time is when you're not continually developing those people and making sure they stay best in class and they only have one client, you get denigration over time, basically, in my opinion.Stephanie:Yeah. I mean, there's no incentives to keep doing better and better if you're getting paid the same amount to, essentially, if you can make it less work. And I mean, and they're not going out to the market and shopping it and doing our piece. They're like, "This is what we got right here. I'm doing a flat line thing for anyone." Obviously it's like, "Would have stepped in with our hand." But I mean, I also think about it's the company, the age of the company and where they're at in that life cycle. And it seems like it always starts with, you've got the founders and then it's very dispersed and you're hiring all these agencies and, "I need social, I need this, I need that." And it's all over the place. And then you start to bundle it back up again and bring things in-house.Stephanie:At what point do you think that companies should start considering pulling things back in-house, controlling their own destiny a bit more and not relying on just one or two agencies to control what's happening and where they have to wait in line at the deli stand, as you'd say?Mary:Yeah. I mean, I think it depends on your business because for where we are and where the brand is now, it's more important for us to be working with what I call best in class. And the thing is, unless your organization is continually investing in talent and adding head count and all those things that companies are not necessarily looking to do. The sheer amount of people you need to keep that train running is probably unreasonable. And so for me, I can't even imagine us bundling this all back and bringing it in-house. I just think our needs are greater than that at this point. But I'm not saying it'll never happen. Things change every day, but at the end of the day in my experience, when you have some of these in-house organizations, it slows down your business. It's slow. It's like, "Okay, here's a common service area. There's nine divisions. And we all have to use the same point, the entry and get in line."Mary:And it's like, things never happened. It's like the slow boat. It's not easy. And the other thing too, is what ends up happening sometimes with organizations is, "Let's have so-and-so do it." And they have no expertise, they have no experience, they have no knowledge. And so that person's not really the right one to be there, but they're handed the thing and it's not necessarily the best outcome. So for me right now, I'm not intending on rebundling and bringing anything back. And first of all, the sheer lift on that would be insane. And you're also talking-Stephanie:And you also let the team go and hire too, which I love. I mean, the team be on a find a cool vendor and find a cool agency to work with it, and maybe executives would have never had time to even stumble on. I mean, that's how we even got our start with Salesforce, was one team within Salesforce betting on us and being like, "Let's try this company. It's small, but they want to make a podcast. Let's go for it and partner with them." And just getting that one opportunity to then spread within the company and do a good job and prove yourself. I think that's how a lot of innovation can happen by just letting the teams go and source those cool opportunities or companies to partner with.Mary:And the other thing too, is you have to remember when you're working with agency partners, they have other clients that you learn from. They are bringing you ideas that they've seen possibly be successful with other clients in completely different industries. And so there's a lot of built-in advantage there. There's built in knowledge, there's built in advantage. I also think that they understand our business. We're teaching them over time, our business. And so they're invested in it. They're invested in making sure that we're successful and we're doing the same. I think sometimes when you vertically integrate, the motivations may be different. And there's maybe not necessarily that hunger over time. And so depending on what that situation is like internally depends on how successful that is.Stephanie:Yep. I totally agree. Love it. All right. Well, let's shift over to the lightning round. Lightning round is brought to you by Salesforce Commerce Cloud. This is where I ask a question and you have a minute or less to answer. Are you ready, Mary?Mary:I'm ready.Stephanie:Awesome. All right. So pull out your crystal ball, what one thing will have the biggest impact on e-commerce in the next year?Mary:I think social selling.Stephanie:Yeah? Tell a bit more. What are you thinking?Mary:Well, because it's a new channel. It's getting to the point where we have ways to prove it out. I believe that it's definitely a new area. When I look at statistics in social selling, it's like the last year, I think it's like 57% of the consumers bought something off social office, social channel. I mean, that's a big opportunity as far as I'm concerned.Stephanie:Yeah. That's where I source a lot of everything, by Instagram, TikTok, I'm like, "Oh, cute shirt, cute outfit. That makeup set, you said, that's good? Okay. I trust you." Yeah. I definitely agree on that. What is your favorite Cuisinart product outside of the air fryer? And me, I was like, "I know she's going to say that again."Mary:That is by far my favorite product, but I have several. So we have a product called the griddler which we've had in the line for a really long time. We have a couple of new versions of it. And so that's, now I'm going to go into the pitch, but-Stephanie:Do it. Do [crosstalk].Mary:It's an indoor grill. It has, basically, can take you from breakfast, lunch, and dinner. It has reversible plates. You can make a panini. And the great thing about it as the plates go right in the dishwasher. So you make a meal in minutes and there's little cleanup. So that's another one of my favorite products. And I couldn't start my day without my Cuisinart single-serve coffee maker. We have multiple coffee makers in this house, but don't judge me, I happen to work for a company that makes a lot of great ones, but we use the single-serve one when we're in hurry, but we also use a grind and brew when we want to linger over a pot. So definitely coffee would be, can't start my day without it.Stephanie:Wow. So many products you need to invest in. I don't even know where to start. Great. What is one brand that you watch that helps you stay creative or innovative, or you keep an eye on what they're doing? And it does not have to be in the cookware industry of course, it can be very different.Mary:Keep my eye on a lot of companies. So it's hard to distill down. And I would say, a lot of them are not in, I mean, not that I don't keep track of my competitors, believe me, I do, but they're several. I would say Peloton is one of them just because of, I mean, they've been in the news a lot lately, but that's not my reasons. The community aspect of it, I think that's what the product is really about. It's not really about the physical products. So I think that's really cool. Obviously, Apple, who doesn't keep their eye on Apple. I would also Amazon because they're into everything. There's every day I open the news and I'm like, "What don't they do basically."Mary:So let's say that's a few of them. Then I also keep my eye on a lot of startups, small startups, especially in the food industry right now. I really love what's going on in plant-based food and there're so many food startups out there. I really am very intrigued by the work that they're doing.Stephanie:Yeah. I love that. We just did a whole episode too on why your best ideas can come from looking outside your industry and how that's a lot of innovations happen, especially when you have a similar problem that maybe has already been solved. If you're thinking like, "Oh, I have something around employees in this and how to set it up. And I'm in the food industry. Let me go look at the, I don't know, space industry and see how they think about this or even military or something. How do they do team structures?" And yeah, it was very interesting to think about how other industries can influence creativity and solving problems.Mary:Yeah. The other thing too, what I think about is, there's so much work going on in the plant-based food business. There's so many competitors. The same thing with meal kits. At some point consolidation has to happen. But the other reason I keep my eye on that is, we have to be as people who make appliances, we have to be helping our consumers understand how to actually prepare those foods when they get at home and they're using our equipment and all those types of things. I mean, if you just look at conventional meats versus grass-fed versus organic, they all cook differently. So there's some work that has to be done there to educating the consumer.Mary:So that's another reason why I keep my eye on the food industry. And just food in general, it's changing so fast. And also people have much more, such interest in ethnic foods and discovering new foods. And there's an entire process of what happens to consumers when they travel somewhere and taste something new and try to recreate it at home. So I keep my eye on all those types of things.Stephanie:Yep. That just made me think about something that needs reinvention that maybe you guys can tap into, the microwave. Why does it still have presets that just say potato, popcorn. I'm like, "I don't use any of those. And this is 2021. People make many different things, not just baked potatoes and meat or whatever it has on there." So if you also helps with that.Mary:It's funny because, I'll tell you something about myself. So we have multiple air fryers, there's digital ones, which have a zillion options. I have the, this is going to make me sound analog instead of digital completely, but I actually like the dials because I like to decide myself how it should be cooked. But yeah, so I agree with you though, like, "How many cups of coffee do we need to reheat before we know that's what it is?"Stephanie:Yup. Yup. Man.Mary:Baked potato popcorn.Stephanie:Yep. [crosstalk].Mary:But they're also the most used functions, which is, kind of drives why they're there.Stephanie:Wow. Yeah. Okay. Maybe I'm just not their typical user.Mary:Maybe you're not making enough baked potatoes.Stephanie:I know. I guess, I need to get on that. What am I doing with my life? All right. And the last question, what one thing do you not understand today that you wish you did?Mary:Oh, Bitcoin, please.Stephanie:Yeah. I've had so many people say that on the show.Mary:Cryptocurrency, I don't get it in. And after watching Elon Musk on Saturday Night Live, I still don't know anything.Stephanie:Man, I think this is just going to push me to start a crypto podcast because so many e-commerce guests have said that and trying figure it out and how it's going to impact their work or their point of sale systems or payments or any of that, or even supply chain, which I think it's going to have a huge impact on.Mary:Yeah. It's interesting. Because I think I'm smarter than the average doc and I just cannot follow that at all. It's not that I haven't tried, but I definitely need an education there and I'd appreciate if you help me with that.Stephanie:All right. I will find a sponsor. Anyone come on in and sponsor the show, I'll get it going and Mary is going to be my first guest to ask all the questions.Mary:I'm there.Stephanie:Well, all right, Mary. Well, thank you so much for coming on the show. It's been a pleasure chatting. Where can people find out more about you and Cuisinart?Mary:So you can find out more about Cuisinart at cuisinart.com. So follow us on all the social channels under Cuisinart, except for on TikTok, it's cuisinart_official, which we're just starting that right now. So we're testing the waters as they say.Stephanie:It's going to be air frying all the things on there I bet. That'll do.Mary:Exactly.Stephanie:That'll be hot on that channel.Mary:Just started. So we're just getting our feet wet. And then you can follow me on LinkedIn, it's Mary Rodgers. Easy to find.Stephanie:Perfect. Thank you so much.Mary:Thank you. It's great being with you today. It was a lot of fun.Stephanie:Same, and I agree.

tv love ceo director amazon tiktok success business kids apple man marketing pr mission super bowl food italy planning elon musk dm italian influencers partnership bitcoin kitchen seo commerce saturday night live roi respond advertising brands retail ecommerce deliver bronx consumer lightning quotes salesforce sem peloton campaigns mm ogs dtc joneses up next ugc d2c dansk marketing communications cooking up skus home goods sdp food52 cuisinart mary rodgers dxp episerver salesforce commerce cloud mary no mary it stephanie you stephanie yeah stephanie it stephanie well mary oh stephanie no

The Power of Personalisation with Simon McDonald

New Republique Podcast

Play Episode Listen Later Feb 26, 2021 45:02

Simon McDonald from Optimizely talks about ‘that' merger with Episerver, shares why he's optimistic about 2021 and offers his thoughts on the power of personalisation. Simon also shares a few tips on brand considerations and the potential impact of replatforming. The special guest for this podcast is Simon McDonald who is the vice regional president for Optiimizely across APJ.This podcast is hosted by Nima Yassini, founder of the New Republique, a consultancy that specialises in user experience design, CRM and personalisation. Email any questions to hello@newrepublique.com.See omnystudio.com/listener for privacy information. See acast.com/privacy for privacy and opt-out information.

mcdonald crm personalisation optimizely apj episerver

P514 - Knowing your “ideal buyer profile” is critical to planning a great exit, with David Eldridge, SaaS Founder, NED and Chair

Notion - The Pain of Scale

Play Episode Listen Later Feb 17, 2021 26:45

“The Art of Exiteering”, or taking the long term view, in order to maximise the value of an M&A or IPO — building long term readiness to have a significant and positive impact on that outcome.Highlights:- If you are building a great tech company you must have a thorough understanding of the ecosystem you are disrupting- Partnerships are very important in long term value creation for distribution, innovation, and ultimately exit- Creating optionality for stakeholders is critical in the exit processThe companies Notion invest in share much in common: they all want to build businesses that dominate categories, that scale and endure. At some point in their journey, they will want to realise the value of their hard work, allowing themselves as founders, and us as funders, to realise our investments. They may end up listing on the public markets or being acquired – the latter being more likely for European companies. That exit may well be far in the distance for many founders, even as they achieve significant success. Some people will say, “build a great business and the outcome will take care of itself” and while that is true to an extent, we also believe that long term readiness can have a significant and positive impact on that outcome. We call this “The Art of Exiteering”; taking the long term view, in order to maximise the value of an M&A or IPOStephen Millard and Paul Papadimitriou discuss with David Eldridge. David founded Alterian which he led through IPO and subsequent acquisition of four companies; Alterian was then acquired by SDL in 2011. He Chaired Idio, a Notion company for six years which was acquired by Episerver in 2019. David is now the Chair, formerly CEO, and joint founder of 3radical, Chair of Apperio and Non-exec Director at Neighbourly and Precision Point.Read more: https://notion.vc/resources/knowing-your-ideal-buyer-profile-is-critical-to-planning-a-great-exit/

Episode 56: A Look Back at Key Ecommerce Platform Changes & Trends from 2020

ecommerce shopify pwa bigcommerce optimizely ecommerce platform shopware episerver

Play Episode Listen Later Jan 20, 2021 56:04

In our 56th episode, Paul and James look back at some of the key changes made by the commonly used eCommerce platforms, including Shopify's recent subscriptions changes, BigCommerce's continued focus on headless, Shopware's move towards PWA and Episerver's acquisition of Optimizely.

Translation Industry Veteran Gavin Grimes Joins Smartling's Leadership Team

The Loc Show

Play Episode Listen Later Dec 4, 2020 2:51

Smartling's been on a tear recently. We've recently launched an integration with Yext, Episerver, Drupal 9 and updated our integration with Zendesk. But yesterday, we announced something big: the appointment of Gavin Grimes to Smartling's leadership team as Vice President of Language Services.We have some more amazing episodes of The Loc Show coming up next week.

vice president language veterans translation grimes leadership team zendesk localization drupal yext language services episerver smartling

Ep. #80, Four Years On: Reflections from Our First-Ever Guest with Kyle Randolph

The Secure Developer

Play Episode Listen Later Nov 13, 2020 34:16

In episode 80 of The Secure Developer, Guy Podjarny is joined by Kyle Randolph, VP of Security, Privacy, Compliance, and Assurance at Episerver (who recently acquired Optimizely, where he was CISO). Kyle was our first ever guest on the show back in episode 1, four years ago, so we thought it a good idea to invite him back on to see how things have changed over these past four years. In this conversation, we reflect on some of the insights Kyle shared on the debut show and how these perspectives have since evolved as well as subjects such as Tool Adoption, Control Streamlining and the Paved Road approach. The show wraps up with a look at the idea of celebration and security championing, where Kyle shares why we can never celebrate security wins enough.

reflections security privacy compliance assurance randolph ciso optimizely episerver

Avsnitt 232: En väldigt stark AW-kultur

Björeman // Melin

Play Episode Listen Later Nov 5, 2020 104:15

Corona - andra vågen. Christians jobb håller gemensam middag och event på distans. Folk har fått bättre mötesdisciplin och teknik. Och det lär fortsätta ett bra tag till USA-valet - vi spelade in på valdagen, och ett val på en annan kontinent kan på något sätt leta sig in överallt Apple-eventet nästa vecka - nu kommer arm! Vi minns övergången till Intel och hoppas på spännande maskiner Christians datorbakgrund i allmänhet och Applebakgrund i synnerhet. Mycket bildbehandling och sidlayout. Och ordbehandling på C-128! Christians första friläggning - kanske den första riktigt bra friläggning som gjordes på Jönköpingsposten? Verktyg i molnet man lever sitt arbetsliv i. Teams kontra Slack, när man måste finnas i många system samtidigt, Confluence, och annat roligt. Tack vare person X har vi just nu betal-Slack E-post är påfrestande En knapp alla borde ha Länkar Christian Consid - där Christian jobbar Episerver Vägen till Vita huset - SVT-dokumentärserie Bannon Rudy Giuliani Talk show-avsnittet med Gruber och Merlin direkt efter valet 2016 G4-Imacen C-64 C-128 286 386 Pentium Ti-booken Quarkxpress TT Windows NT Berghs Mac OS 9 Mac OS X System 7 Första generationens Macbook air Introduktionen av första Macbook air Pixelmator Windows 8 Openvpn Fagerhult Dave - bättre montering av Windowsenheter på nätverket TIFF Netapp Slack Teams Jira Confluence Hey Utveckla - Consids utvecklarpodd Avsnittet om Jira Trello snowracer.se Två nördar - en podcast. Fredrik Björeman och Christian Åhs diskuterar allt som gör livet värt att leva. Fullständig avsnittsinformation finns här: https://www.bjoremanmelin.se/podcast/avsnitt-232-en-valdigt-stark-aw-kultur.html.

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Achieving Scale and Growth with Ecommerce in the COVID Era

Microsoft Azure for Industry : Podcast

Play Episode Listen Later Oct 27, 2020 45:52

In our first panel episode, Sahir Anand hosts Microsoft partners to discuss effective digital experiences that are driving ecommerce systems and the supply chain. We hear from our panel of thought leaders about how retailers are successfully acting with agility, especially in the coming holiday season.In addition, the conversation covers how Azure Cognitive Services and AI are playing a larger role in delivering personal experiences to customers. Customer behaviors are changing rapidly in this time of COVID-19 and the panel discusses how to best create the customer’s journey to make their experiences most effective.Further, panelists share success stories about their customers who have successfully navigated this new normal of retail experiences. Finally, panelists discuss their partnerships with Microsoft and how they have benefited their customers with rapid innovation.Show TranscriptGuestsJustin Anovick - Chief Product Officer at EpiserverFollow Justin on LinkedIn and TwitterJoAnn Martin - VP Industry Strategy and Market Development at Blue YonderFollow JoAnn on LinkedInAnjali Yakkundi - Product Marketing & Product Strategy Leader at AprimoFollow Anjali on LinkedIn and TwitterTal Rotman - VP Global Partnerships and Alliances at NamogooFollow Tal on LinkedInHostsSahir Anand is the Principal Industry Lead for Microsoft Azure Cloud+AI in Retail & CPG. Follow Sahir on Linked in.David Starr is a Principal Azure Solutions Architect in the Industry Experiences Team at Microsoft. Follow him on LinkedIn and Twitter.

covid-19 ai growth microsoft scale retail ecommerce achieving azure alliances market development david starr blue yonder episerver aprimo namogoo

The Art of the Science

CX Leader Podcast with Steve Walker | A resource for customer experience leaders

Play Episode Listen Later Oct 20, 2020 25:03

An often-overlooked fact about a customer’s journey is that the experience they have with your company doesn’t always begin with their first interaction with you – customers often become aware of your brand through various immeasurable actions. The creativity of your marketing is often the first impression a potential customer has about your company, so using the science of data to drive the art and creativity of your marketing can be very beneficial. Host Steve Walker welcomes guest Kirsten Williams, chief marketing officer for Episerver, for a discussion on how to drive creativity with data.

science episerver

Building and Leveraging Partnerships to Grow Your Career and Business

Tech in the Right Direction

Play Episode Listen Later Oct 20, 2020 38:47

This week's guest is Karen Chastain, a proven leader in strategic alliance management among some of the world's largest technology companies and a Senior Director of Global Alliances at Episerver. Karen has over 20 years of experience in partner relationship management, strategic business planning, and marketing. This background has allowed her to consistently deliver results by developing mutually beneficial relationships with her partners.Karen is currently running the technology partner program and app marketplace, which provides a single source for partners to find a solution for their customers. She is also a current member of the WiT Network, which focuses on making it easier for women to imagine, begin, and develop within the industry of technology. Karen has brought her skillset of forging partnerships to these projects, which has helped them grow into what they are today.Thank you for listening; we hope Karen's story helps inspire the next generation of women. If you would like to learn more about Karen and her company, visit their site: https://www.episerver.com/

career partnership leveraging senior director global alliances episerver

Episode 39: Discussing Episerver's Experimentation Strategy with CEO Alex Atzberger

strategy experimentation optimizely episerver

Play Episode Listen Later Sep 24, 2020 40:18

In our 39th episode, we talk to Episerver CEO Alex Atzberger about their recent acquisition of Optimizely, the product in general, where Episerver sits in the market and lots more!

#24 Episerver übernimmt Optimizely & Shopify kann jetzt endlich auch international

KI im E-Commerce

Play Episode Listen Later Sep 7, 2020 24:52

In dieser Folge sprechen Daniel Höhnke und Tim Schestag über die Übernahme von Optimizely durch Episerver und Episerver im Generellen. Was ist dieser Laden überhaupt und was zeichnet die aus? Warum sind die als Challenger im Gartner Magic Quadrant? Außerdem hat Shopify endlich seine internationalen Domains, Multi-Sprache & Währung veröffentlicht.

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Optimizely acquired by content management company Episerver

TechCrunch Startups – Spoken Edition

Play Episode Listen Later Sep 4, 2020 4:30

Episerver is announcing that it has reached an agreement to acquire Optimizely for an undisclosed sum. Optimizely was founded in 2009 by Dan Siroker and Pete Koomen. It became synonymous with A/B testing, subsequently building a broader suite of tools for marketers to experiment with and personalize their websites and apps, with more than 1,000 […]

acquired management company content management optimizely episerver

EP 3: The Shift to "The Cloud" in 2020 w/ Sue Bergamo

Unleash IT: A Podcast About Innovation in IT

Play Episode Listen Later Aug 11, 2020 21:47 Transcription Available

Sue Bergamo, Chief Information Officer and Chief Security Officer at Episerver joins show host, Claudine Bianchi, to discuss the role of the CIO/CISO in a COVID-riddled operations environment, securing your business and not just relying on the inherent security of cloud services, impactful trends and some candid looks at what her C-Suite peers should do to invite a stronger partnership with IT to everyone’s benefit company wide. Sue represents not only the strength and stature of women in tech today, but personifies the emergence of C-level IT leaders from “geeks behind the scenes” to business strategists and influencers at the table. Whether you were ahead of the pack with a fully fleshed out business continuity plan or are still playing catch up, this interview will leave you armed with valuable IT and marketing leadership insights. We talked about many insightful topics this episode: Why cloud adoption still means securing your own environment, how CIOs and CISOs can successfully collaborate with the rest of the C-suite, challenges for women in the CIO space, Industry trends surrounding IoT and machine learning, and business continuity planning- Are you playing catch up? To hear this interview and many more like it, subscribe to the Unleash IT Podcast on Apple Podcasts, on Spotify, or on our website.

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Episode 12: Back to Basics

Play Episode Listen Later May 5, 2020 26:51

Katie Haug (Marketing Director, K logix) sits down with Sue Bergamo (CIO & CISO, Episerver) and discusses her thoughts on what it means to get back to security basics.

back to basics episerver

Episode 12: Back to Basics

Play Episode Listen Later May 5, 2020 26:51

Katie Haug (Marketing Director, K logix) sits down with Sue Bergamo (CIO & CISO, Episerver) and discusses her thoughts on what it means to get back to security basics.

back to basics episerver

1. Pepp & Depp

Asdf

Play Episode Listen Later Apr 7, 2020 31:18

I det första trevande premiäravsnittet av Asdf snackar vi bland annat om vilka vi är och vad vi gjort tidigare, strategier för att få klappa hundar, att (inte) hata EpiServer, Sveriges högsta McDonaldsskylt och att drunkna i prestandaträsket. Dessutom hinner vi prata om att övertänka saker, att inte bry sig om andras åsikter och att bry sig för mycket om andras åsikter. Om du gillar podden blir vi väldigt glada för en liten recension i iTunes eller om du säger hej på Twitter (Anton, Therése)

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Re-Imagining Commerce Survey 2020 - Live From Etail West

Ecommerce Brain Trust

Play Episode Listen Later Mar 24, 2020 21:19

We're coming to you live today from the eTail West Conference in beautiful Palm Springs. Our guest for today's show is Ed Kennedy, from Episerver, and he will be sharing some of his insights about current retail trends. Ed Kennedy has spent the last 10 years designing and implementing ecommerce platforms for consumer brands, B2B manufacturers and wholesale distributors. As a Senior Director of Commerce at Episerver, Kennedy is responsible for successful adoption of the Episerver platform by customers. Episerver is a software vendor that runs thousands of e-commerce websites, and powers the experiences for retailers and brands that sell online. This is the fourth year in a row that Episerver has served about four thousand consumers from around the world, by examining their buying trends and behaviors, to understand how online shopping is changing currently. Episerver polled over 4,000 consumers across five key geographies: the US, UK, Australia, Germany and Sweden. The following trends highlight the direction e-commerce is headed in 2020. Be sure to tune in today, to hear what Ed has to say about the latest trends in online retail. Find out more about Episerver Connect with Ed Kennedy Connect with Kiri Masters Learn more about eTail West Read about Re-Imagining Commerce Survey

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Episode 10: Episerver DXP Platform Interview with Joey Moore

platform product evangelist idio episerver

Play Episode Listen Later Jan 27, 2020 36:34

In our 10th episode we were joined by Episerver's Brand and Product Evangelist, Joey Moore, to explore Episerver's core capabilities, how their recent acquisition of content personalisation engine Idio is driving the personalisation agenda and their roadmap going into 2020.

02. Versionering och .NET Core 3.1

Avkodat - En podd för utvecklare

Play Episode Listen Later Dec 19, 2019 29:38

I det andra avsnittet av Avkodat samtalar vi om versionering i allmänhet och .NET Core 3.1 specifikt: vad innebär egentligen semantisk versionering, hur bör du tänka kring "breaking changes", hur arbetar Microsofts egna Azure Devops-team med versioner - och: kommer framtida Chrome-uppdateringen att ta sönder Internet?Medverkande: Jakob Ehn, Robert Folkesson och Peter Örneholm.Länkar:Semantic Versioning: https://semver.org/Hur “Samesite”-cookie-uppdateringen i Chrome påverkar .NET Core https://devblogs.microsoft.com/aspnet/upcoming-samesite-cookie-changes-in-asp-net-and-asp-net-core/DevOps at Microsoft:https://docs.microsoft.com/en-us/azure/devops/learn/devops-at-microsoft/Specifikt kring versioned rollouts i Azure Devops:https://docs.microsoft.com/en-us/azure/devops/learn/devops-at-microsoft/achieving-no-downtime-versioned-service-updatesVersionering av .NET Core: https://docs.microsoft.com/en-us/dotnet/core/versions/Episerver får stöd för .NET Core: https://world.episerver.com/blogs/martin-ottosen/dates/2019/12/asp-net-core-beta-program/Producerat av Active Solution: https://www.activesolution.se/

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Episode 9: The Importance of (Good) Security Culture

security culture episerver

Play Episode Listen Later Nov 21, 2019 21:51

Kevin Pouche (COO, K logix) sits down with Sue Bergamo (CIO & CISO, Episerver) and discusses security culture and the importance of robust security awareness programs.

Episode 9: The Importance of (Good) Security Culture

security culture episerver

Play Episode Listen Later Nov 21, 2019 21:51

Kevin Pouche (COO, K logix) sits down with Sue Bergamo (CIO & CISO, Episerver) and discusses security culture and the importance of robust security awareness programs.

Jessica Dannemann of Episerver

women marketing femme marketing hall episerver

Play Episode Listen Later Oct 29, 2019 15:01

Marketing Hall of Femme presents Women in Marketing

One on One with Deane Barker of Episerver

barker one on one episerver

Play Episode Listen Later Oct 29, 2019 14:20

One on One with Deane Barker of Episerver by DMN One-on-One

Episode 8: Reflections on Smart Mirrors In Retail With Episerver

Gordon On Brick-and-mortar Retail

Play Episode Listen Later Oct 10, 2019 21:27

Joey Moore, Head of Evangelism for EMEA & APAC at Episerver, joins the Gordon Podcast to discuss the impact of AI-driven smart mirrors that are delivering recommendations to changing rooms in retail clothing stores.

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015 - Ett team utan rädsla med Joel Abrahamsson

Kompilator

Play Episode Listen Later Sep 18, 2019 39:20

SponsorDetta avsnitt sponsoras av SPP som just nu söker fullstack-utvecklare med .Net-bakgrund.Veckans gästJoel Abrahamsson är utvecklare och teknisk ledare. I dag jobbar han som konsult. Tidigare har han varit med och byggt upp en utvecklingsavdelning på grunden i egenskap av chefsutvecklare på Expressen. Han har även varit med och grundat en startup som byggde en produkt (numera EPiServer Find) ovanpå ElasticSearch.Joel brinner för att bygga rätt sak på rätt sätt. Med andra ord brinner han teknisk utveckling men han har också minst lika stort intresse för frågor som handlar om hur man organiserar utvecklingsorganisationer och får dem att samarbeta bra med övrig verksamhet.LänkarIntroducing TrufflerLessons learned from selling a small tech startupWhat if you could build it from scratch?

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015 - Ett team utan rädsla med Joel Abrahamsson

Kompilator

Play Episode Listen Later Sep 18, 2019 39:20

med veckans utan tidigare expressen tdd utveckling elasticsearch spp abrahamsson episerver

27. Mårten Bokedal, nordisk marknadschef Episerver – att bryta silos, butiksdöden och framtidens CMS-lösningar

Digitala influencer-podden

Play Episode Listen Later Sep 11, 2019 36:19

I det 27:e avsnittet av Digitala influencer-podden samtalar Peter Hellgren, vd på Consid, med Mårten Bokedal, nordisk marknadschef på Episerver, bland annat om att bryta silos, hur digitaliseringen påverkar samhället, butiksdöden och framtidens CMS-lösningar.

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Instagram veut prendre le lead du social commerce

Le Super Daily

Play Episode Listen Later May 15, 2019 17:56

Épisode 190 : Instagram veut s'imposer en leader du social commerce avec des nouveautés très attendues ! Pour l'instant en phase de test Checkout va s'étendre aux influenceurs et changer toute la manière dont fonctionne l'influence marketing ! Les plateformes de médias sociaux telles qu'Instagram deviennent de puissants outils de vente directe, et pas seulement de publicité. Sur près des deux tiers (63%) des acheteurs en ligne qui ont déjà cliqué sur une publicité dans les médias sociaux, 33% ont effectué un achat direct . Enquête réalisée par la société Episerver. Le pourcentage d'acheteurs qui ont déclaré que les médias sociaux "devenaient rapidement leur outil d'achat le plus important" est passé de 29% en 2015 à 45% en 2019. Le social commerce sur Instagram une mine d’or En mars, Instagram a mis en place une fonctionnalité de paiement en natif (Instagram Checkout) avec 23 marques américaines qui permettent aux acheteurs de payer pour des produits sans quitter l'application et a étendu l'outil. à 55 créateurs et cinq éditeurs pour tester le mois dernier. Un groupe d'analystes de la Deutsche Bank a estimé que cette nouvelle fonctionnalité pourrait générer des revenus à hauteur de 9 milliards d'euros rien que pour l'année 2021. Instagram dévoile son compte @shop organisé pour présenter les marchands en ligne C’est tout neuf, ça vient de sortir. Instagram a créé un compte spécial appelé @shop, qui rassemble les messages de marchands en ligne vendant des produits via l'application de partage d'images. Le compte a pour objectif de présenter les principales catégories de boutique émargeantes présentes sur la plateforme : notamment la mode, la beauté et la décoration intérieure. Chaque produit affiché sur le compte @shop a des balises shopping permettant aux utilisateurs d’Instagram de faire un achat direct sans quitter l’application. Dans son combat pour prendre le lead du social commerce, Instagram souhaite s’appuyer sur des alliés de poids : les influenceurs Un gros mois après avoir présenté la fonctionnalité Checkout permettant des commandes e-commerce sans quitter sa plateforme, Instagram va plus loin en invitant les influenceurs à se joindre à la fête. Les influenceurs pourront alors identifier les produits à l’intérieur de leurs publications. Pour le moment, seuls quelques influenceurs importants ou “super influenceurs” auront la possibilité de tester la fonctionnalité via un partenariat avec l’une des 23 marques utilisant Checkout. La nouvelle fonctionnalité s’ouvrira prochainement à tous. C’est tout simplement de l’affiliation. On a pas encore tous les détails mais cette nouvelle fonctionnalité risque de faire bondir les budgets en influence marketing et aura un impact massif pour populariser l’acte d’achat direct dans la plateforme. Instagram doit faire face à un énorme problème : la contrefaçon De nombreux produits contrefaits transiteraient via sa plateforme. Au total, le business de la contrefaçon rapporte environ 1000 milliards de dollars par année, et ce chiffre ne cesse d'augmenter. Un rapport de la société d'analyse Ghost Data, publié le 9 avril souligne que les ventes de contrefaçons d'articles de prêt-à-porter ont considérablement augmenté depuis 2016 D'après Ghost Data, le nombre de publications sur la plateforme mettant en avant des contrefaçons est déjà de 64 millions en 2019. Une problématique qui a le dont de faire tiquer les big spenders publicitaires : les marques de luxe. Du côté d’Instagram on prend très au sérieux cette problématique. . . . Le Super Daily est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon. Nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs.

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Diginomica Episode #55 - a conversation with James Norwood, EVP episerver

diginomica

Play Episode Listen Later Apr 1, 2019 29:20

It's been quite a while since I spoke with James Norwood, EVP episerver, a firm that has been quietly building a reputation as a CMS platform for building digital experiences. The company is doing well and is now under new ownership with growth as its mandate. In this conversation we talk omni-channel and personalization.

evp cms episerver james norwood

#126: Verkkosivut Ja HubSpot CMS

SalesComm KasvuPodcast

Play Episode Listen Later Feb 13, 2019 61:36

Yrityksesi verkkosivut ovat käyttöliittymä, jonka kautta asiakkaasi käyttävät yrityksesi palveluita, tutustuvat yritykseesi ja saavat tarvitsemansa tiedot kulloisessakin tilanteessa. Kuuntele Podcast koskien verkkosivuja ja HubSpotin CMS-sisällönhallintajärjestelmää. Kuuntele kuinka myynnin, markkinoinnin ja asiakaspalvelun prosessit integroidaan osaksi asiakkaan verkkokokemusta. Podcastissa käymme myös läpi kuinka sisällöntuotanto yhdistetään CRM-järjestelmään ja rakennetaan asiakkaalle yhtenäinen ja kitkaton kokemus jokaiseen ostoprosessin vaiheeseen. Lisäksi keskustelemme kuinka markkinointi ja myynti yhdistetään yhdeksi tehokkaaksi kokonaisuudeksi sekä kuinka myyntiä kiihdytetään yhtenäisellä raportoinnilla. Podcastissa käsittelemme mm. seuraavia aiheita: - Kuinka rakennetaan kutakin asiakasta palveleva verkkoympäristö? - Miten dataa hyödyntämällä voidaan tukea asiakkaan prosesseja - Miksi CRM:n pitää olla yhteydessä verkkosivuihin ja -palveluihin? - Mitä asiakaskokemuksen johtamisessa kannattaa ottaa huomioon? - Mitkä ovat HubSpot CMS:n tärkeimmät ominaisuudet? Podcast on tarkoitettu: yrityksille ja yrityksien edustajille, jotka pohtivat verkkosivu-uudistusta ja ovat kiinnostuneita asiakaskokemuksesta. Podcast on kohdistettu yrityksille, joilla on käytössä Wordpress, Drupal, Sitecore, Episerver tai muu vastaava järjestelmä ja, jotka haluavat yhdistää verkkosivut osaksi myynnin, markkinoinnin ja asiakaspalvelun prosesseja. Linkki webinaariin: https://videos.salescommunications.fi/verkkosivut-ja-hubspot-cms

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One on One with James Norwood of Episerver

one on one episerver james norwood

Play Episode Listen Later Nov 9, 2018 16:34

One on One with James Norwood of Episerver by DMN One-on-One

224 – Dominic Citino and Jeff Cheal of Episerver – Seamlessly Unifying Content and Commerce

Fashion Is Your Business - a retail technology podcast

Play Episode Listen Later Mar 20, 2018 47:07

A platform that puts Digital Content, Commerce and Marketing in one screen, using artificial intelligence to personalize commerce experiences with minimal effort, and easily personalizing content and experiences... Jeff Cheal (Product Evangelist, Director - Personalization, Campaign and Analytics Strategy) and Dominic Citino (Vice President, North American Partner Development) for Episerver join Rob Sanchez and Marc Raco on location at Valtech’s Innovation Lab during NRF 2018 in New York. Valtech is a global digital agency focused on business transformation. MouthMedia Network is Powered by Sennheiser. In this episode: How Episerver “leads the way in unifying commerce and content in one platform, and delivers personalized marketing and commerce campaigns everywhere” How the best features and value-adds can get lost in the mix, and Episerver educates on products like personalization Saying more good things about good products that usually get list in the mix Episerver marketers looking for better and easier to use tools The current state of the customer, and why the key word is “seamless” Making online experience just like the in store experience, giving average everyday marketer tools to do that more simply Best integrations, and seeking to see what online shopping drives to in store Empowering marketers, leveling the playing field, helping them telling better stories When companies are dealing with the complexity of navigating changes with previous existing services/partners, and how an integrated approach means they never have to have those conversations Rarely is the full Episerver service bought and implemented for everything on day one, and being pragmatic about integration The growth and predominance the democratization the cloud provides Talking to clients about outcomes Why a cloud based CMS allows a company to spin up new sites quickly How Episerver is working as a true partner with clients, unlocking the most value out of it for their business, providing education, helping people finding the easiest way to start quickly with accelerator packages, including some consulting and group settings, A/B testing etc. Personal questions cover The Wiggles, tchotchkes from every airport, saving the big piece of meat for dad, a focus on family meals together, and so much cheese and pasta at every meal

DisrupTVDisrupTV Episode 94, Featuring Andres Reiner, James Norwood, Cindy Zhou

DisrupTV

Play Episode Listen Later Feb 16, 2018 60:59

This week on DisrupTV, we interviewed Andres Reiner, President and CEO at PROS, James Norwood, EVP & CMO at Episerver, and Cindy Zhou, Vice President & Principal Analyst at Constellation Research. DisrupTV is a weekly Web series with hosts R “Ray” Wang and Vala Afshar. The show airs live at 11:00 a.m. PT/ 2:00 p.m. ET every Friday. Brought to you by Constellation Executive Network: constellationr.com/CEN.

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Interview with Episerver on Digital Commerce Transformation and using Microsoft Azure cloud services

Retail Tech Podcast

Play Episode Listen Later Oct 16, 2017 25:58

transformation microsoft azure cloud services digital commerce azure cloud episerver

Interview with Episerver on Digital Commerce Transformation and using Microsoft Azure cloud services

Retail Tech Podcast

Play Episode Listen Later Oct 15, 2017 25:58

transformation microsoft azure cloud services digital commerce azure cloud episerver

Interview with Episerver on Digital Commerce Transformation and using Microsoft Azure cloud services

Retail Tech Podcast

Play Episode Listen Later Oct 15, 2017 25:58

transformation microsoft azure cloud services digital commerce azure cloud episerver

One on One with Joakim Holmquist of EpiServer

one on one joakim episerver

Play Episode Listen Later Aug 3, 2017 16:04

One on One with Joakim Holmquist of EpiServer by DMN One-on-One

One on one with James Norwood of Episerver

one on one episerver james norwood

Play Episode Listen Later Dec 8, 2016 13:52

One on one with James Norwood of Episerver by DMN One-on-One

PNR 140: Compared to Advertising, Content Marketing Still Petite

PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

Play Episode Listen Later Jul 18, 2016 59:41

In this episode of #ThisOldMarketing, Joe and Robert discuss the fascination with Pokemon Go and what content marketers should be considering. In the advertising world, content marketing still has quite a way to go, and Medium could actually be a fertile testing ground for small publishers and brands. Rants and raves include great storytelling and the Trump/Pence logo. This week's TOM example: I Dig Hardware from Allegion. This week's story links: Episode Sponsor - Ahrefs.com. Go to http://cmi.media/pnr139a for a special offer for PNR listeners. Pokemon Go Inspiring Small Retailers - Has AR Gone Mainstream? http://www.adweek.com/news/technology/pok-mon-go-inspiring-small-retailers-so-has-augmented-reality-gone-mainstream-172478 Why Content Marketing Is Bigger Than Jon Mandel http://www.mediapost.com/publications/article/280372/why-content-marketing-is-bigger-than-jon-mandel.html Should Publishers Use Mediumhttps://www.baekdal.com/analysis/should-publishers-use-medium/F8A5DCFBF0B94B4DB1EA458D739A901E63A27B2811B70791BB927CD1D38475E2 SPONSOR - Episerver with Four Steps to Simplify the Digital Experience eBook. Download here: http://cmi.media/pnr139b Rants and Raves http://www.wsj.com/articles/why-good-storytellers-are-happier-in-life-and-in-love-1467652052 http://www.recode.net/2016/7/15/12201498/trump-pence-campaign-logo-meme TOM http://idighardware.com

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#0 - Обзор .NET CMS с Максом Мушкиным

DotBand.com

Play Episode Listen Later Jun 29, 2016

Рады представить наш нулевой выпуск, в котором наш специальный гость, Макс, делится потрясающим опытом - ему удалось поработать в реальных проектах с такими CMS как SharePoint 2010, Umbraco, SiteCore and EpiServer, о которых и будет идти речь. Также Restuta поддержит беседу рассказав об опыте общения с не такой крутой, но молоденькой и подающей надежды Orchard.Интересное в выпуске:любовь, бизнес и CMSкак между собой разработчики называют SharePointминутки троллинга о роли XSLT в CMSкак выбрать CMS и от чего это зависитгде приятнее деплойментМатериалы, обещанные в выпуске:EPiServer sdk - http://sdk.episerver.com/Tech Notes - http://world.episerver.com/Documentation/Categories/Products/EPiServer-CMS/Free extensions - https://www.coderesort.com/p/epicode/wiki/WikiStartBlog of creator of pagetype builder - http://joelabrahamsson.com/EPiServer Developer resources systematized: http://www.frederikvig.com/2010/05/episerver-developer-resources/#toc-globalization-localizationFriendly community - http://our.umbraco.org/video tutorials - http://wiht.link/umbraco-resourcesblogs: http://www.nibble.be/, http://www.blogfodder.co.uk/P.S. Спасибо DJ Tapolsky за предоставленный трек.P.P.S. Да мы знаем, про металлический шум и уже дали Рестуте по шее, чтобы говорил громче.

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Sitecore 8.1 - Præsentation af nyhederne i version 8.1

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Play Episode Listen Later Dec 21, 2015 12:40

Få en gennemgang af hvad der er nyt i Sitecore 8.1 ved Jannik Devantier fra Sitecore.

Drupalsnack 57: Internetdagarna

Drupalsnack

Play Episode Listen Later Dec 4, 2015 79:09

Adam och Leander var på Internetdagarna i Stockholm och Drupalspåret. Leander intervjuade Jeffery 'JAM' McGuire och Robert Douglass samt Tomas Persson om Drupal, historia, framtiden och allt möjligt. Avsnittet är extra långt så Eftersnacket utgår den här gången. Detta poddavsnitt sponsras av Kodamera Det här poddavsnittet sponsras av Kodamera, en webbyrå med inriktning på öppen källkod. Dagens program: Internetdagarna 2015: Drupalspåret Internetdagarna Drupal 8 – navet i framtidens webb epi Wordpress YouTube Varför väljer så många offentliga organisationer Drupal? Drupal, EPiServer och WordPress - att välja rätt CMS för framtiden Så löser vi våra behov med Drupal Drupal 8 - när 2400 utvecklare jobbar mot ett gemensamt mål Internetdagarna på YouTube Övriga länkar ThinkNation.co Drupal 8

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uCommerce 6 Demo til Umbraco

Play Episode Listen Later Jun 15, 2015 11:40

Se demo af ehandelsplatformen uCommerce v.6 til Umbraco ved stifter Søren Spelling.

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uCommerce 6 Demo til Sitecore

Play Episode Listen Later Jun 15, 2015 10:36

Se demo af ehandelsplatformen uCommerce v.6 til Sitecore ved stifter Søren Spelling.

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uCommerce - E-handelsplatform til Umbraco og Sitecore

Play Episode Listen Later Jun 15, 2015 7:39

Hør om e-handelsplatformen uCommerce og hvordan den nemt spiller sammen med CMS platformene Umbraco og Sitecore ved stifter Søren Spelling.

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Sitecore 8 Demo - The Experience Platform

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Play Episode Listen Later Apr 29, 2015 18:19

Se det nye brugerinterface og de nye features i Sitecore 8. Hvordan samles data op i Sitecore 8 og hvordan ser det ud at arbejde med for marketing, hvordan tester man og hvordan redigeres indhold og segmenter i Sitecore.

Sitecore 8 - The Experience Platform

Play Episode Listen Later Apr 29, 2015 12:21

Indledes med det nye forbrugerbillede i marked, hvor brugerne tilgår virksomhed og brand på tværs af kanaler og touchpoints. Det giver udfordringer for den enkelte virksomhed, når data og viden skal indsamles og ikke mindst anvendes til bedre service og oplevelser hos kunden. Hør ved Lars Fløe medstifter af Sitecore - hvad Sitecore gør for at håndtere dette - The Experience platform.

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EPiServer 8 Demo, del 2 af 2 - Ecommerce

Play Episode Listen Later Apr 13, 2015 14:17

Michael Knudsen fra EPiServer demonstrerer Ecommerce delen i EPiServer 8.

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EPiServer 8 Demo, del 1 af 2 - CMS

Play Episode Listen Later Apr 13, 2015 12:31

Michael Knudsen fra EPiServer demonstrerer CMS delen i EPiServer 8.

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EPiServer 8 - EPiServer Digital Experience Cloud

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Play Episode Listen Later Apr 13, 2015 11:25

Jakob Bartholdy fra EPiServer præsenterer version 8 af EPiServer, EPiServer Digital Experience Cloud, som indeholder både EPiServer CMS og E-commerce. Efterfølgende præsenteres to demoer af EPiServer version 8, henholdsvis CMS og Ecommerce.

Vælg den rigtige e-handelsplatform (Tip 3 af 10)

Play Episode Listen Later Nov 30, 2014 5:53

Hør hvad du skal være opmærksom på i dit valg af e-handelsplatform. Hvad skal du se på, hvor skal du kigge og hvad skal du spørge til? Vertica giver dig svaret.

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E-handel med Commerce Server

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Play Episode Listen Later Nov 9, 2014 29:23

CommerceServer.net bruges af nogle af verdens største online butikker som fx BestBuy.com. Få overblik over mulighederne med Commerce Server og få input til, hvordan du som Sitecore-kunde kan komme i gang med Commerce Server.

E-handel med uCommerce

Play Episode Listen Later Nov 9, 2014 27:10

Bliv klædt på til at vælge den rigtige e-handelsplatform til netop jeres forretningsbehov, og hør hvordan du kommer videre med Sitecore og e-handel.

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