POPULARITY
On this encore episode, I sit down with a colleague from back in my work on the brand side, Craig Baxter, Group President of Techtronic Industries Canada Inc., part of a global 13 billion dollar powerhouse tool house of brands that includes Milwaukee, Ryobi, andHoover. In a wide-ranging and engaging conversation, Craig talks about radical innovation, retail go-to-market strategy, leadership for growth, and the epic come-from-behind marketplace win for his Milwaukee brand of power tools as the sixth horse in a five-horse race. About CraigSixteen years ago, I was given the opportunity to become the president of TTi Canada; a world class leader in design, manufacturing, and marketing of power tools and accessories, outdoor product equipment and floor care for consumers, professional and industrial users in the home improvement, repair, and construction industries.Since then, I have had the privilege of working alongside a team of outstanding performers who share the same belief in setting audacious goals and holding ourselves accountable to deliver those goals while continuing to cultivate a best in class working environment.Along with our unrelenting strategic focus on powerful brands, innovative products, operational excellence, and exceptional people, we strive to continuously build upon a corporate culture where our employees can realize more and more of their abundant potential. What inspires me, is seeing people striving to do great work and growing into the best version of themselves. By continuously improving our culture through all of our success we have further leveraged our biggest differentiator as a company, and that is something I am very proud of.“Show class, have pride, and display character. And if you do, winning takes care of itself” – Bear Bryant Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.
Nicole and Deryane delve into the reality of competing in a discount-driven market, strategies for driving sales, and the importance of focusing on exceptional customer service. For those considering starting a brick-and-mortar or e-commerce business, Deryane’s advice is invaluable. Deryane shares her entrepreneurial journey, from her early days in retail to establishing a successful multi-brand boutique. Episode Highlights: Challenges and Triumphs: Discover the hurdles Deryane faced in securing funding and premises, and how she overcame misogyny in the early days of her venture. Business Evolution: Insights into how The Dressing Room has evolved with changing customer demands and the impact of offering a mix of affordable to aspirational brands. Cybercrime Ordeal: Deryane opens up about a significant challenge their online business faced due to a cyber attack and how they are navigating this setback. Customer Connection: Learn about the innovative ways Deryane maintains strong connections with customers through personalized services and events. Navigating discount culture: The prevalence of discount culture and events like Black Friday have reshaped the retail calendar. Deryane considers these challenges in her strategic planning, focusing on enhancing the in-store experience to counteract the pressure of discounting. By organizing events and collaborations, Shop at the dressing room https://www.the-dressingroom.com/ Follow https://www.instagram.com/thedressingroomsocial/ Follow Deryane https://www.instagram.com/deryanetadd/ Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor Neon Digital Clicks Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of. Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/
The growing importance of Black Friday to SA's retail sector is the focus of this edition of Business Day Spotlight. Host Mudiwa Gavaza is joined by Rory Bosman, chief sales and marketing officer at Ecentric. Through the session, Bosman shares the findings of a recent Black Friday study; retail trends according to payments data; online versus online shopping trends; strategies that companies can use to grow sales; and an outlook for the sector. Business Day Spotlight is a MultimediaLIVE Production.
Join the Rooted in Retail Mastermind: Resilient Together--In this episode, retail expert Bob Negen from WhizBang! Retail Training shares the essential role employee training plays in building a thriving retail business. With decades of experience, Bob dives into what makes training a game-changer, how to implement a program that sticks, and the secret to completing any project. Learn how to keep your customers top-of-mind while boosting team performance.[3:30] Introduction to Bob Negen[8:53] A defining moment that has shaped retail today[12:55] Why training is critical in your business[19:17] How to get started building your retail training program[23:22] The secret to getting any project done[38:25] “What would my customer want?”[50:00] Maximize the potential in the space you already have---Get all of the resources in our show notes - https://rootedinretail.com/episodes/retail-success-starts-with-your-team-bob-negens-training-secrets-for-thriving-businesses/Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!
Building a retail brand takes more than just hard work—it takes strategic planning and continuous investment in long-term success. In this After the Show segment, we dive into how you can shape your brand and budget effectively to set your business up for future growth.From smart financial planning to leveraging data for decision-making, this episode covers the core steps to take your retail brand to the next level. Plus, we'll explore the importance of consistency and treating your brand like an asset to ensure sustained success.[01:13] Building your brand and increasing awareness [02:59] How to allocate your resources strategically [04:44] The importance of data-driven decisions [05:20] Start budgeting and planning for growth [08:21] Focus on long-term brand awareness [11:51] Why sales aren't immediate and why that's okay [14:19] Treat your brand like an asset—invest in its future [14:50] Maintaining a consistent look and feel across your businessJoin the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!
Join the Rooted in Retail Mastermind: Resilient Together--Drowning in to-do lists? Your retail time management revolution starts here! Join powerhouse Fractional COO Colleen Carswell as she unlocks the vault of game-changing time hacks that transformed her 17-year hospitality career. From energy mapping to guilt-free productivity, discover why traditional time management is dead and what smart retailers are doing instead. Get ready to turn chaos into clarity and stress into success![4:55] Managing time like your bank account[7:52] Breaking free from the productivity trap[10:01] Time chemistry 101: The 4 energy zones that drive your day[14:13] Creating a fool-proof audit system[19:20] Burnout-proof your business. Warning signs you can't ignore[22:21] Making busy seasons work for you[27:07] Why downtime is your secret weapon---Get all of the resources in our show notes - https://rootedinretail.com/episodes/time-is-money-how-to-transform-your-retail-success-with-colleen-carswell/Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!
Join Bob Phibbx, the Retail Doc, in this live session as he discusses the current challenges facing the retail industry, particularly in the wake of rising tariffs and their impact on pricing. Bob shares practical advice for retailers on maintaining a positive mindset, encouraging movement to change attitudes, and the importance of looking forward with hope amidst chaotic societal influences. Discover the concept of 'Let Them' introduced by Mel Robbins, which empowers individuals to let go of uncontrollable negativity and focus on personal agency—valuable insights for both leaders and retailers. Bob also addresses common sales obstacles, such as creating urgency in customers for non-essential luxury purchases like art, and offers innovative strategies to tackle them effectively. The session concludes with actionable tips on improving your retail game, embracing better sales techniques, and fostering human-to-human connections rather than relying solely on digital transactions. Learn how to navigate the complexities of retail with confidence and turn challenges into opportunities.
Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195. In this episode of Retail Media Moguls, Stuart Adamson welcomes Stevan Popovich, President and Chief Retail Officer of Cycle Gear, who reveals how transforming retail locations into community hubs drives customer loyalty, partnerships and business growth in the motorcycle industry.
Leo Martinez, Program Director for eTail Palm Springs, London, and Toronto, curates one of eCommerce's most influential events. He drives high-impact content, recruits top industry leaders, and ensures eTail delivers actionable insights for today's fast-changing retail landscape.For 26+ years, eTail has been more than a conference, it's a community where executives from DTC startups to Fortune 500 brands connect, share strategies, and drive real growth. Under Leo's leadership, eTail continues to evolve, covering AI-driven personalization, omnichannel innovation, and next-gen customer experiences.Leo's expertise in networking, trend-spotting, and facilitating valuable discussions keeps eTail a must-attend event for retail leaders looking to stay ahead.In This Conversation We Discuss: [00:41] Intro[02:00] Identifying trends to guide industry conversations[03:19] Featuring insights from e-commerce and marketing leaders[04:15] Highlighting professional development and industry trends[06:17] Connecting digital marketing pros with industry insights[08:08] Identifying sessions and networking goals[00:39] Scheduling downtime to avoid burnout at events[11:06] Evolving with the industry through challenges and changeResources:Subscribe to Honest Ecommerce on YoutubeChanging the Face of Retail Since 1999 etailwest.wbresearch.com/Follow Leo Martinez linkedin.com/in/leucepe-alexander-m-1a712a14/ If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
In this episode of The Speed of Culture podcast, Matt Britton sits down with Elizabeth Preis, Global Chief Marketing Officer at Anthropologie Group, to explore how Anthropologie has built lasting brand love, embraced digital discovery, and redefined customer experiences. Follow Suzy on Twitter: @AskSuzyBizFollow Elizabeth Preis on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.
Are you struggling to identify what's working (and what's not) in your business? If you are looking for clarity on where to focus in order to scale effectively, this episode is exactly what you need! I'll be breaking down the six key layers to success in retail, providing you with actionable strategies for building a strong, resilient, and sustainable business that can thrive in the long term. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Resources: Retail Bootcamp 2025 Boutique Boss Planner Join The Boutique Hub Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
“Treat packaging like your entire marketing funnel—it's a billboard, an ad, and a welcome series.” Shane Pittson, Co-Founder of So and So Venture Studio and former VP of Growth & Marketing (and first employee) at quip, joins Krystina Rubino on Growth Talks to dive into how incremental testing, creative optimization, and customer-centric strategies drove quip's transformation from a DTC startup to a retail powerhouse. In this episode, Shane discusses the surprising success of early channels like Pinterest and audio, why “creative is the new targeting,” and how treating packaging like an entire marketing funnel helped bridge the gap between retail customers and brand support. He also shares valuable insights for early-stage founders on prioritizing product-market fit and testing smartly to avoid costly mistakes.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Stoked Oats' founder turned his morning oatmeal obsession into a multimillion-dollar CPG empire, while building a brand that fit his lifestyle—and not the other way around.For more on Stoked Oats and show notes click here.
Join Bob Phibbs, the Retail Doc, for a special New Year's live stream dedicated to invigorating your retail business in 2025. Bob addresses an audience from around the world, emphasizing the power of community and consistency in building an engaged following. With 350,000 LinkedIn followers and thousands more on other platforms, Bob shares his secrets to creating a strong online presence. Explore the concept of "premiumization" and learn how offering high-value packages can transform your retail offerings. Discover innovative strategies to enhance customer experience and improve your sales numbers. Bob highlights the importance of simple changes in your approach and developing a solid training program. Unearth the potential of SalesRx Plus, with its interactive AI roleplay module, to train retail associates in a dynamic and results-oriented manner. Prepare your business for success—whether you're a large brand or a small mom-and-pop store—by focusing on delivering exceptional customer interactions and embracing a mindset focused on growth and improvement. Bob's motivational insights encourage you to view this new year as an opportunity to enhance your retail performance and reimagine your business strategy.
Ready to crush 2025? In today's Five Minute Friday, I'm giving you an exclusive peek into how to set your year up for success, as well as how we've seen hundreds of retailers do the same year after year through our Best Year Yet Challenge. This challenge is an opportunity to come together with others in the industry to connect, share what's working, and set yourself up for a winning year. And it's completely free! So tune in to learn how to make 2025 your best year yet. Resources: Join The Boutique Hub Community Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
Send us a textThis episode's guest is Stephen “Phunky” Proffitt, Bosch's expert in Service and Training, for an exclusive deep dive into the latest in e-bike education, service insights, and MY25 innovations.In this episode, Stephen shares how Bosch's robust training programs—both in-person and online—are designed to equip bicycle retailers with the skills and knowledge to excel in a rapidly evolving industry. Discover what's new in Bosch's MY25 product line, including the latest CX drive units and collaborations with brands like Santa Cruz, and learn how dealer feedback directly influences Bosch's product development.This episode is packed with valuable takeaways to help retailers stay ahead in the e-bike space and create exceptional customer experiences. Tune in to learn how Bosch's commitment to education and innovation can empower your shop to succeed.Support the show
In this episode of The Beyond Esthetics Podcast, Tiffanie and Jess sit down with Holly from The Sun Room to explore her inspiring journey in the skincare industry. From mastering retail sales without an esthetics license to embracing the power of moon cycles for renewed energy and confidence, Holly shares her superpower for success, her advice for overcoming challenges, and her transformative experience in the Mastermind group. Don't miss this illuminating conversation!Connect with Holly on Instagram at @thesunroom_twinfallsFollow this show at @beyondestheticspodcastFind Jessica Peterson @the_esthi_coachFind Tiffanie Orr @sweetcheeksuniversity or visit sweetcheeksuniversity.com
On today's episode I am speaking with the founder of Purely Elizabeth, Elizabeth Stein. We discuss her journey to make healthier granola with clean ingredients that took her from being a holistic nutritionist to entrepreneur. We also touch on topics like building a sustainable business, when to raise money, the step-ladder approach to retail, non-negotiables for her day to day wellness routine, and much more. This is a great episode for anyone looking for tips for starting a food business or early entrepreneurs. Enjoy!To connect with Elizabeth on Instagram, click HERE.To shop Purely Elizabeth, click HERE.To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE. To check out Siff's LTK, click HERE.To check out Siff's Amazon StoreFront, click HERE. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.The holidays are closer than ever, so get their gift (or yours) in time! Visit Carawayhome.com/DREAMBIGGER to take advantage of this limited-time offer for up to 20% off your purchase. Again that's Carawayhome.com/DREAMBIGGER to get new kitchenware before the holidays. Caraway. Non-Toxic cookware made modern.Canadian babes, Woo + Chatters are partnering to offer you 20% off your purchase of all Woo More Play products. Use code WOO20 both in-stores and online. You can visit your neighborhood Chatters store and give them code WOO20 at the register - or visit chatters.ca/brands/woo-more-play and use code WOO20 at checkout.BON CHARGE's massive Holiday Sale is NOW LIVE! Go to boncharge.com and save 25% off - discount code will be automatically applied at checkout.Visit Target, Walmart, or SprinklesChocolate.com where you can use code DREAMBIGGER at checkout for 20% off your first purchase. That's SprinklesChocolate.com and use code DREAMBIGGER for 20% off your first purchase. Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode of Net Takeaways, BJ and Isaiah bring their A-game with a nostalgic and insightful look into the evolving world of retail and community spaces.Topics Covered:Opening Banter: BJ and Isaiah share a trip down memory lane, discussing the days of TiVo, VHS, and the lost art of waiting for Saturday morning cartoons. This sets the stage for a conversation about how our relationship with “waiting” and “experience” has shifted.Starbucks' Identity Crisis: With sales sliding and a new CEO at the helm, Starbucks is at a critical juncture. BJ and Isaiah discuss the potential causes—rising prices, complex menus, and, most notably, the impact of mobile ordering. Isaiah shares his hot take: mobile ordering may be undermining Starbucks' coffeehouse vibe, making the once community-centered space feel more transactional.Possible Solutions for Starbucks: The hosts explore how Starbucks could bring back the coffeehouse experience by rethinking their store layouts. Ideas include separating mobile order pickups to reduce congestion and possibly creating distinct community-focused locations, similar to Chipotle's “Chipotlane” model for efficient ordering.Retail Success through Community Vibes: BJ and Isaiah contrast Starbucks' challenges with the successful community-centric models of brands like Barnes & Noble, which has revived its “local bookstore” feel, and high-end shopping centers like The Grove, which prioritize experience over pure convenience.McDonald's & Krispy Kreme Partnership: The duo analyzes McDonald's decision to bring Krispy Kreme donuts into select stores, framing it as a smart move to broaden their breakfast appeal and drive coffee sales. They discuss how strategic partnerships like this can create memorable customer experiences without losing brand identity.Key Takeaways:Balancing Convenience with Experience: Retailers face a challenge: customers want convenience, but also crave community. Brands that find the right balance, like Barnes & Noble, are thriving.Strategic Partnerships Matter: McDonald's collaboration with Krispy Kreme exemplifies how two brands can enhance each other's value, broaden customer reach, and drive sales—without losing their unique identities.Retailers Must Reevaluate Physical Spaces: As consumer expectations evolve, traditional retailers like Starbucks need to rethink their physical spaces to foster community, create meaningful experiences, and avoid becoming purely transactional.Join BJ and Isaiah as they break down what's working in retail and what's not, with plenty of humor, hot takes, and memorable references along the way!
Welcome back to another exciting deep dive! In this episode, we explore the often-overlooked yet incredibly powerful practice of customer greetings, guided by the insights of Bob Fibbs, the renowned "Retail Doctor." Discover how these initial interactions can transform a customer's experience in brick-and-mortar stores, creating a lasting impact on their perception and spending behavior. We delve into Fibbs' six essential rules for crafting effective customer greetings, emphasizing the importance of genuine engagement, anticipating customer needs, and striking the right balance between attentiveness and space. Learn why traditional approaches like asking "Can I help you?" may backfire and how to create a welcoming atmosphere that fosters customer loyalty. Join us as we unpack the art of greeting customers with warmth and sincerity, much like a politician working a room. Whether you're a business owner or manager, these strategies could be the key to boosting your bottom line and building lasting relationships with your customers. Tune in and discover how a simple greeting can unlock retail success! Check out the full blog post here
Sandi Hendry, CEO of Minky Couture, shares her journey from a 30-year teaching career to becoming a business owner in her 50s. Sandi discusses how her daughter's illness inspired her to create cozy, stylish blankets, leading to the founding of Minky Couture. She highlights the challenges of starting a business from scratch, from selling blankets out of her car to growing a nationwide company. Sandi also touches on the importance of maintaining quality, customer connections, and giving back to the community. .
Ever wondered how to turn a simple idea into a thriving brand? Join us as we unpack the secrets of brand building with Irena Todd, the visionary co-founder and CEO of Blue Zebra Brands. Irina's journey from managing giants like Degree and Tresemme at Unilever to founding a house of clean, natural personal care brands is nothing short of inspiring. Together, we explore her strategic moves, such as participating in the Telluride Venture Accelerator and creating Fresh Monster to fill a crucial gap in the kids' personal care market.Discover the emotional elements that make a brand resonate deeply with consumers and how Irena emphasizes starting with the right emotional territories. Learn how real user feedback trumps relying solely on Amazon search tools, which often lead to market saturation. Irina also shares the importance of choosing strategic sales channels and the pitfalls of depending exclusively on Amazon for new products. We dive into the pet product industry, discussing how social media and local pet stores can play a pivotal role in fostering community and driving sales.Finally, we tackle the multifaceted challenges of entering the retail market. Irina provides invaluable insights on pricing models, the intricacies of working with large retailers, and the essential go-to-market strategies for sustained profitability and growth. From the importance of timing and buyer relationships to maintaining an innovation roadmap, this episode is packed with practical advice for anyone looking to build and scale a successful brand. Tune in for a wealth of knowledge on navigating the complex world of retail and branding.
Retail managers are at a breaking point. Facing staffing shortages, burnout and labor hour reductions, they're struggling to keep operations running smoothly while balancing increasing demands. With the holiday season fast approaching, retailers are relying on frontline operations to deliver 20-30% of their annual sales at a time when inflation-wary consumers are reducing discretionary spending. How can corporate teams empower their managers to lead successful store teams during this critical season? Kit Campoy, a former retail manager with 20 years of experience and author of The Retail Leader's Field Guide, has a few ideas. She shared practical insights with ITK host JD Dillon about how corporate teams can empower store managers to navigate burnout, inspire their teams and foster strong in-store communities, all while gearing up for the busiest season of the year. This timely discussion is packed with actionable strategies for frontline success! Get your copy of Kit Campoy's book - The Retail Leader's Field Guide: https://a.co/d/8qlpL2y Join 2,000+ others and subscribe to her substack, “The Voice of the Frontline”: https://kitcampoy.substack.com/ Subscribe for ITK updates and show announcements at axonify.com/itkGet a copy of JD's book - The Modern Learning Ecosystem: jdwroteabook.com/ For more about why Axonify is the essential employee enablement solution that equips frontlines with the tools to learn, connect and get things done, visit https://www.axonify.com.
Dive into the world of e-commerce as we explore the game-changing intricacies of dropship versus digital marketplace models. Our expert guest, Alex Hase from Mirakl, breaks down the crucial differences and synergies between these retail approaches. Key moments: 0:30 - Defining dropship vs. marketplace platforms 1:30 - The power of seller-set pricing in marketplaces 2:54 - Why retailers should consider both dropship and marketplace options 4:30 - Debunking the myth: Does marketplace expansion hurt first-party inventory? 5:39 - The surprising truth about marketplace attachment rates to 1P products Discover how these strategies impact inventory management, pricing, and customer lifetime value. Learn about leveraging third-party sellers, expanding product assortment, and boosting SEO and conversion rates. Whether you're a seasoned retailer or e-commerce newcomer, this episode is packed with insights to help you navigate the evolving landscape of online retail. #ecommerce #digitalmarketplace #retailstrategy #dropshipping Music by hooksounds.com Sponsored Content
Technology has fundamentally altered retail shopping habits, as savvy customers know they can buy almost anything they want with a single tap of their smartphones. But JCPenney, the iconic American department store brand, says customers still value in-store shopping. For Marc Rosen, who had a long career at Levi Strauss & Co. and Walmart before taking over as JCPenney CEO in 2021, customer focus has been key. On this week's episiode of Leadership Next, Rosen talks to Diane about back-to-school shopping, why customers don't like to buy clothing where they get groceries, and about how technology continues to shake up retail. Leadership Next is powered by Deloitte.
Gabriella Santaniello is the CEO of A Line Partners, which specializes in retail consulting through their multi-pronged approach that incorporates qualitative and quantitative data in their research process. Gabriella has an extensive background in sales strategy, having worked with renowned brands such as Ralph Lauren, Nautica, Neiman Marcus, and Nordstrom. She also served as an independent consultant specializing in brand distribution and wholesale sales strategy for department stores and specialty chain retailers. Listen in as Gabriella shares her insights and expertise! Timestamps: 01:32 About Gabriella 02:30 Independent research provider 03:43 Brick-and-mortar 05:44 Gabriela's career journey 09:18 Helping international brands enter the U.S. Market 17:01 Retail strategies and consumer behavior insights 25:11 Trends and predictions for 2024 28:15 Social media and tiktok 33:36 AI in retail 34:36 Secret shoppers 38:37 Global fashion trends 43:41 Advice for aspiring entrepreneurs Links: A Line Partners: https://www.alinepartners.com/ Gabriella's LinkedIn: https://www.linkedin.com/in/gabriellasantaniello/
Discover how AI and cloud computing are transforming digital commerce with Vince Koh, leader of worldwide strategy for digital commerce at AWS. Learn about key trends in #DigitalCommerce, including #AIPersonalization and #OmnichannelIntegration. Vince discusses how retailers can leverage #CloudTechnology to enhance customer experiences and drive profitability. He highlights three critical areas for #AIInvestment in retail: - AI-powered product search and discovery - Dynamic pricing optimization - Personalized marketing and recommendations Find out how #AWS is helping retailers adopt #AI solutions and stay ahead in the rapidly evolving e-commerce landscape. Perfect for retail executives and tech enthusiasts interested in the future of shopping. #RetailTechnology #AWSCloud #EcommerceInnovation #AIAdoption #RetailStrategy Music by hooksounds.com *Sponsored Content*
In this Insights Unlocked episode, Brian Walker shares expert insights on how retailers can master digital commerce this holiday season. From optimizing e-commerce fundamentals to navigating the complexities of retail media and omnichannel strategies, Brian shares invaluable tips to help you stay ahead in a competitive market. Whether you're a retail veteran or new to the game, you won't want to miss this episode!. Episode web page ----------------------- >>> Insights Unlocked audience survey
In this episode, we explore the world of sleep with Vernon Williams, better known as RJ, and Tara Day, co-owners of Jacksonville Bedding Mattresses and More. From transforming an old video game store into a thriving business to prioritizing customer satisfaction and offering personalized experiences, RJ and Tara share their journey and insights with us. We'll delve into their commitment to high-quality products, their approach to handling negative reviews, and the impact they've had on changing customers' lives. Tune in as we explore the keys to their massive retail success and learn valuable lessons along the way.
The Power of Routines: Key Habits of Successful Retailers Today we are delving into the routines and habits that highly successful retailers adopt to thrive. I'm breaking down essential routines—from daily to yearly planning—that help businesses stay proactive and in control. I discuss the importance of structure, focusing on critical tasks first, and regularly reviewing business performance. Listen in for practical tips on setting priorities, planning time blocks, and maintaining focus to grow and sustain a resilient retail business. Don't forget to check the show notes for a handy PDF guide on these routines. [00:00] Routines Of Highly Successful Retailers [02:17] Why Routines Matter for Retail Success [05:02] Daily Routines for Retailers [09:20] Weekly Routines for Retailers [12:35] Monthly Routines for Retailers [16:02] Quarterly Routines for Retailers [18:48] Yearly Routines for Retailers [20:11] Conclusion and Additional Resources Get access to the show notes and your free copy of the Routines of Highly Successful Retailers pdf on our website at https://www.resilientretailclub.com/podcast-episode/routines-of-highly-successful-retailers-with-catherine-erdly/ Learn more about the Resilient Retail Club: https://www.resilientretailclub.com/membership/ Learn more about my mastermind for product business owners: https://www.resilientretailclub.com/retail-business-mentoring/ If you liked this episode you might also like: 24: The Planning Process: SWOT Up And Get SMART
Data is the currency of retail success! Join host Matthew Adam Smith and Emilie Kroner, SVP of Retail and Commerce at MasterCard, as they reflect on the latest advancements in customer experience and operational excellence. See how MasterCard is leveraging technology and data to ensure brands can meet the ever-evolving demands of modern consumers. Tune in to learn about shaping a brand through personalized experiences and agile strategies. Key Insights: - Retail Innovation: Learn how new technologies and data-driven strategies help retailers understand and engage their customers more effectively. - Consumer Expectations: Discover how consumer behaviors have evolved, especially post-pandemic, and how MasterCard is helping retailers adapt to these changes. - Personalization and Loyalty: Understand the future of loyalty programs and personalized shopping experiences, and how MasterCard's platforms enable brands to meet these demands. Ready to join the GRL community? Nominate yourself or another retail executive to join the community today: http://www.globalretailleaders.com
This week, Morgan DeBaun is joined by Black Paper Party co-founder Madia Willis to discuss all things retail success - from product development and licensing to navigating the seasonal product market. Episode brought to you by: Head to https://www.squarespace.com/JOURNEY to save 10% off your first purchase of a website or domain using code JOURNEY. Go to Zocdoc.com/journey and download the Zocdoc app for free. Visit BetterHelp.com/DEBAUN today to get 10% off your first month. Subscribe to The Bossbabe Podcast on Apple, Spotify, or your favorite platform to level up your business. In the episode, Madia reveals the process of transforming creative ideas into products that stand out on the shelves of major retailers. She discusses Black Paper Party's approach to capitalizing on trends and how the brand utilizes licensing to expand their product range and brand awareness. Madia opens up about the challenges of a seasonal business, sharing how Black Paper Party handles uneven cash flow and a fluctuating team throughout the year. She also divulges what potential growth looks like for a company that is already featured in some of the biggest retailers, explaining that the goal now is saturation. Morgan and Madia explore the dynamics of working with co-founders and the value of having a board to help in decision-making. They also address the difficulties Black-owned businesses have faced in the past few years, including being dropped by major retailers due to low sell-through rates. This episode offers a valuable look at the inner workings of a thriving seasonal, product-based business! Tune in, and be sure to leave a rating and review on Apple Podcasts to show your support of The Journey! More from Madia: https://www.linkedin.com/in/madiawillis https://www.blackpaperparty.com/ Join the Newsletter for More Exclusive Content: https://worksmartprogram.ac-page.com/thejourneypodcast Make sure you are following Morgan's journey on TikTok: https://www.tiktok.com/@morgandebaun?_ Visit Mormatcha.com to make a purchase. Follow us on Instagram: https://instagram.com/thejourneybymdb Produced by MicMoguls.com
Also on YouTube: https://youtu.be/DcptOEqEACwJoin Kurt Elster, host of The Unofficial Shopify Podcast, as he sits down with Lawson Thalmann, CTO of Chalet Nursery, to discuss how they've transformed their family business with Shopify POS. Lawson shares insights into their journey from legacy systems to cutting-edge retail technology.Guest Background: Lawson Thalmann, CTO of Chalet Nursery, has been at the forefront of integrating technology into the family business. Started by his great-grandfather in 1917, Chalet Nursery is a local institution in Wilmette, Illinois. Lawson joined the business officially seven years ago, bringing a tech-savvy approach to retail operations. His first major project was moving their sales online with Shopify, a groundbreaking move for the garden center industry. Lawson's passion for innovation has kept Chalet Nursery ahead of the curve, from mobile POS systems to advanced UI extensions.Visit Chalet Nursery: chaletnursery.comShopify POS: shopify.com/pos
Meet DUER founder and CEO Gary Lenett. This Vancouver-based brand features performance fabrics beyond denim in bottoms, tops, and outerwear for both men and women. It boasts a global wholesale network of over 1,000 doors, seven retail locations in Canada and the US, and a rapidly expanding North American e-commerce presence. Its vision is to be plastic fibre-free by 2028, and it is a success story 40 years in the making. About MichaelMichael is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and media entrepreneur. He has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Secure conference with leaders from The Gap and Kroger talking about violence in retail stores, keynotes on the state & future of retail in Orlando and Halifax, and at the 2023 Canadian GroceryConnex conference, hosting the CEOs of Walmart Canada, Longo's and Save-On-Foods Canada. Michael brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael also produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in North America, Remarkable Retail, Canada's top retail industry podcast; the Voice of Retail; Canada's top food industry and the top Canadian-produced management independent podcasts in the country, The Food Professor, with Dr. Sylvain Charlebois. Rethink Retail has recognized Michael as one of the top global retail influencers for the fourth year in a row, Coresight Research has named Michael a Retail AI Influencer, and you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state of the retail industry in Canada and the U.S., and the future of retail.
Amber Penny, co-founder of Faro, a sustainable fashion brand, joined the podcast to share her journey and insights. She discussed her background in high-performance sports, the challenges of managing a startup, and the importance of building a strong team culture. Amber highlighted the value of vulnerability in leadership and the impact of creating a supportive work environment. She emphasized the significance of balance, pleasure, and financial motivation in her career, prioritizing these over power and fame. Overall, the conversation provided valuable insights into building a successful business while maintaining a focus on people and culture. --- Send in a voice message: https://podcasters.spotify.com/pod/show/the-grinders-table/message
We did it, we really did it! EVOLVE 2024 is now officially in the books, and what a ride it was. Today, I'm thrilled to take you behind the scenes of EVOLVE. In this episode, I'll be sharing some of the most memorable highlights that made this year's event truly special.EVOLVE isn't just an event—it's the result of months of planning and a commitment to providing high-value content and networking opportunities. Our goal is to empower independent retailers with the tools and strategies they need to thrive in today's competitive market.At EVOLVE, we covered topics from social media marketing to inventory management and generational shopping. With insights and tips from industry experts and successful retailers, attendees learned the strategies that are working right now to take their store to the next level.Because in the ever-evolving world of retail, continuous learning and networking are essential for growth. So, buckle up, and get ready to dive into the world of EVOLVE 2024![02:22] The number one reason why Crystal created the EVOLVE conference[04:57] 7 things independent retailers need to be really successful[06:01] Why collecting more data should be a top priority for retailers[12:39] What retailers need to know about mystery shoppers[16:04] How to make livestream shopping easier and more convenient for your customers[20:32] The signage strategy that will make every retailer in the room more money[22:40] How Crystal blew people's minds away with her AI clone[23:55] The awards ceremony that celebrated three outstanding independent retailers[25:56] Why retail business success depends on visibility[27:52] The major aha moment inspiring one retailer to transform her business[30:07] How to get 2025 EVOLVE tickets at the lowest priceGet all of the resources on our website at https://www.crystalmediaco.com/episodes/evolve-2024-winning-strategies-for-retail-success/Join the Rooted in Retail Facebook Group to continue the conversation - https://www.facebook.com/groups/rootedinretail
Our Retail Analyst discusses the key strategies that have propelled a select few companies in U.S. consumer retail amid a challenging demand backdrop. ----- Transcript -----Welcome to Thoughts on the Market. I'm Simeon Gutman, Morgan Stanley's Hardlines, Broadlines & Food Retail Analyst. Along with my colleagues bringing you a variety of perspectives, today I'll discuss how some retail businesses are responding to daunting consumer challenges. It's Tuesday, May 14th at 10am in New York.There have been dramatic shifts within the consumer sector over the past three years. During the pandemic, we all had to redirect our spending away from services, such as travel and leisure, to various goods, which we were able to purchase online and have delivered at home. Consumer packaged goods, for example, experienced two years of outsized growth during the pandemic. But since 2022, consumption has been declining across the value chain. For some categories, this dynamic may not be a temporary, post-COVID phenomenon, but rather a continuation of a longer-standing secular trend that had started prior to the pandemic. For example, non-durable goods – such as clothing, footwear and food at home – were already losing wallet share pre-COVID. Grocery spend was losing to dining out, as consumers placed more value on convenience. And although some sectors experienced unprecedented pricing power between 2020 and 2023, they're now seeing this pricing power decline as inflation moderates. Against this backdrop, Consumer Packaged Goods companies and retailers are attempting to find new growth levers in the face of stagnating – or even declining – sales and decreasing pricing power. A select few companies in US consumer retail, automotive, communication services and IT hardware have been able to navigate the current consumer environment of slowing growth. We believe there's a powerful lesson in the combination of strategies these successful outliers have deployed to reposition themselves in the face of tepid demand. For example, these companies are shifting their value proposition by focusing on products in faster-growing markets. They are also exiting underperforming areas to optimize their core brand and product portfolios. They're streamlining their internal operations by changing organizational structures, revamping their supply chains, and using AI to automate processes. All of this helps to reduce costs and enhance productivity. Successful retail companies are also looking to alternative revenue sources and profit pools to grow their businesses, focusing on higher growth areas within their industries. Discount retail is a prime example as it focuses on high margin digital media, which has the potential to lift operating profit margins for the entire sector. Furthermore, a shift to omni-channel has revolutionized Retail, by capturing greater consumer wallet share and reducing delivery costs. And finally, successful companies have prioritized free cash flow by divesting non-core assets in less profitable areas. Businesses that have been able to deploy these strategies have been rewarded by the market. They have seen their average 12-month price to earnings multiples expand more than 35 percent over the past five years, meaning that the market's outlook for these companies is considerably better than it was previously. Several of these strategies have also led to stronger top-line growth and margin expansion, which our US equity strategists identify as the two major drivers of shareholder value across consumer staples and consumer discretionary.Thanks for listening. If you enjoy the show, please leave us a review wherever you listen and share Thoughts on the Market with a friend or colleague today.
Lori Foster has mastered the art of engaging with customers through Facebook Live. Lori shares her journey into live streaming during the pandemic, emphasizing its significant impact on sales and customer connection. She offers insights on how she plans content, engages viewers, and converts live sessions into sales without relying on e-commerce platforms. Lori's strategy of maintaining consistency, being authentic, and offering valuable content has not only allowed her to sell products daily but also to expand her customer base across Canada. The episode is rich with advice for retailers on starting their live streams, including practical tips on promoting sessions (without ads), encouraging engagement, and ultimately driving sales (organically).[00:00] Leveraging the Power of Facebook Lives with Lori Foster of The Dressing Room[02:48] Welcome Lori Foster, owner of The Dressing Room in Ontario, Canada[04:15] What originally inspired Lori to do daily Facebook lives at her store?[08:17] Did Lori have any resistance when she first started to go live?[09:51] Lori gives us a peek behind the curtain and shares with us how she plans and executes her daily Facebook lives and three pieces of advice for retailers looking to get into doing Facebook lives for their stores. [10:07] Tip #1: Be consistent! If you are not consistent with your show timing, then you're going to lose your audience. It's that consistency that keeps your audience engaged. [16:12] Tip#2: Don't put pressure on yourself. You want to have the show be as organic as possible and just make it fun. Be authentic, you will shine through and your customers will love you. [17:26] Tip #3: Keep finding inspiration for your show. Don't make it the same every day. Just have fun with it. If you're having fun with it, your customers are going to be engaged and they're going to love what you're doing. [18:51] What kind of challenges has Lori seen with doing these lives all these years every day?[20:26] Has Lori ever taken a break and what does that look like?[22:43] Here are four ideas for increasing viewership and engagement in your lives[26:34] Live-streaming has provided Lori with consistent sales. The beauty of Facebook Live is the fact that you don't always have to have a full house watching live. As the day progresses, you have people watching the replay and you will get orders all day.[30:10] How (technically) is Lori facilitating the sale through the live stream? [32:55] What are the results that Lori is seeing? Lori says she sells through her lives every single day. She says that when she misses a live, she's missing out on sharing her products with her customers which means she's also missing out on sales.[36:29] Lori Foster's Resilience Round[41:32] How you connect with LoriGet all of the resources mentioned in the show on our website at https://www.crystalmediaco.com/episodes/leveraging-facebook-live-for-retail-success-with-lori-foster-of-the-dressing-room/Join the Rooted in Retail Facebook Group to continue the conversation - https://www.facebook.com/groups/rootedinretail
Well-trained, committed frontline workers are key to a retailer's success, but that's proving more and more elusive. With a worker attrition rate of about 60 percent, retailers are essentially replacing more than half their staff every year. That's a lot of churn. In this fireside chat, Christine Tutssel, co-founder of Axonify, Michael Appel, managing director and head of retail practice, Getzler Henrich and Associates, and Lauren Parker, director, Fairchild Studio discuss why investment in staff onboarding, training, development, communications and retention must come from the top, and how AI and technology can really make an impact. Watch the fireside to learn: Why staff and management turnover is so high today What Axonify's survey of 300 frontline managers revealed How technology like Axonify's tool can better foster management and frontline connections to make associates more successful How managers use the Axonify tool to train front-line employees about retail theft If retail leaders have the tools and tactics to tap into the business success that frontlines can drive Learn more about your ad choices. Visit megaphone.fm/adchoices
Join us for an enlightening session from the VusionGroup studio at the World Retail Congress in Paris. In this exclusive interview, Chris Walton and Anne Mezzenga delve into a transformative discussion with Ulrika Biesert, Chief People Officer of the Ingka Group, the organization behind IKEA. Discover how IKEA integrates Swedish heritage with modern retail challenges to foster a workplace that believes in the magic of empowering its people. Learn about the strategies that have led to remarkable improvements in employee engagement and customer satisfaction at IKEA. Ulrika shares her journey from a counselor to leading HR at one of the world's most people-centric companies. The conversation covers topics from the role of leadership in retail, the impact of corporate culture on business performance, to the innovative use of technology in enhancing employee roles and customer interactions. This video is a must-watch for anyone interested in the intersections of retail management, employee empowerment, and customer satisfaction. Dive into the discussion to see how IKEA's focus on happy employees translates to happier customers and better business results.
Join Omni Talk's Chris Walton and Anne Mezzenga as they speak with Martin Urrutia Islas, Global Head of Retail Innovation and Experience at Lego, live from the VusionGroup studio at the World Retail Congress in Paris. In this exclusive interview, Martin shares the secrets behind Lego's success in creating engaging retail experiences that keep customers coming back for more. Discover how Lego: - Develops and tests new in-store experiences, like the Minifigure Factory - Balances digital and analog experiences to enhance customer engagement - Evolves from omnichannel retail to "omni experiences" that bridge the gap between in-store and online - Leverages AI while maintaining a human-centric approach to retail innovation - Collaborates with brands and the United Nations to celebrate creativity and play Plus, get a sneak peek at the exciting Lego products and events coming soon, including the first-ever Global Day of Play! #Lego #RetailInnovation #CustomerEngagement #OmniExperiences #AIinRetail #HumanCentricRetail #GlobalDayOfPlay #LegoxUN #OmniTalkPodcast #WorldRetailCongress
In today's episode of Tactical Business, host Wade Skalsky sits down with Glenn Johns of Lawful Defense, a former deputy sheriff turned entrepreneur in the firearms industry. Glenn shares his transition from being a basic firearm consumer to opening his own gun store while juggling a career in law enforcement. Join us as we explore the strategic maneuvers and entrepreneurial spirit driving the success of gun clubs.
Katini Achieves Retail Success: Product Available In Saks, Bergdorf, & Soon Sephora + More See omnystudio.com/listener for privacy information.
As we journey through the winding path of retail adventures, Andrew Mull, the savvy head of sales at Flybar, joins us to unravel his tapestry of experiences. His rise from Michigan's retail roots to the forefront of Walmart's sales floor is a story of grit, innovation, and a keen eye for what shoppers truly want. Through engaging tales, Andrew paints a picture of his transition from the foundational lessons at United Legwear to the thrill of capturing a Walmart buyer's attention with a unique baby company venture he started with his wife.In an industry where the giants often overshadow the up-and-comers, Andrew's insights are golden nuggets for anyone eager to carve out their own success story. He brings to light the formidable challenge of introducing a premium brand into the mass market, revealing the behind-the-scenes strategies, and the relentless persistence required to thrive. Andrew's narrative serves as a beacon for budding entrepreneurs, highlighting the joy found in creating products that resonate with customers' sense of fun and delight.Closing the loop, we step behind-the-scenes into Andrew's personal world of tastes and music. His preference for the beats of R&B and rap adds another layer to the multifaceted life of a retail maestro. Reflecting on the exhilarating sprint to launch a new children's bumper car at Walmart, Andrew leaves us with a sense of awe at the pace and passion required to turn a simple idea into a reality that brings joy to the aisles and to children's lives. Join us for an episode that's as much about the rhythm of business as it is about the music of life.
In this episode (Part 2 from the talk at the Manifest Workshop) we explore the crucial aspects of focusing in retail business, emphasizing permission to prioritize, clarity of vision, and the importance of strategic action over a scattered approach. We delve into building an "anti-fragile" business model, ensuring resilience against internal and external challenges, and the significance of content and retention strategies for sustainable growth. Through a blend of theory and practical advice, this discussion aims to empower retailers with the tools and mindset necessary to navigate the evolving landscape of retail success. Learn more about Josh's company and how they help brick-and-mortar retailers grow online at madebycapital.com Follow @RetailJosh on Instagram: https://www.instagram.com/retailjosh/
In this episode, we delve into the transformative strategies for retail businesses, highlighting the significance of setting audacious goals and the efficiency of focusing on impactful efforts through the 80/20 rule. Featuring insights from the Manifest Workshop with Tara Austin and Ashley Alderson, the discussion explores how adopting a 10X mindset rather than settling for 2X can lead to exponential growth. It also emphasizes the importance of community over competition in the retail industry. With actionable advice on navigating the stages of retail growth and the psychological aspects of entrepreneurship, this podcast is an essential listen for retailers seeking to elevate their business and mindset for groundbreaking success. Learn more about Josh's company and how they help brick-and-mortar retailers grow online at madebycapital.com Follow @RetailJosh on Instagram: https://www.instagram.com/retailjosh/
In this episode of 'After the Show', we are live from Palm Springs after our first Oasis of Opportunity Retreat. I want to discuss additional strategies for retailers to focus on in 2024. I am joined by special guests Majda Rensberger from OneCoast and Steph Bechard from Crystal Media. We are talking about the significance of adapting business strategies to effectively engage customers, the need for talent acquisition and delegation to scale up businesses, and the importance of storytelling in marketing and branding. The discussion also covers the critical role of email marketing and the need for retailers to surround themselves with growth-oriented peers to brainstorm and learn from each other.Let's dive in![00:00] Welcome from Palm Springs![00:57] Lesson One: If there is something that you really want to do, find a way to do it![04:16] Lesson Two: Invest in talent to scale your business[06:36] Lesson Three: Make your brand more human[08:51] Lesson Four: Focus on Storytelling![14:11] Lesson Five: Embrace Email Marketing[15:18] Lesson Six: Find a Mastermind. Surround yourself with people who will push you to see things differentlyContinue the conversation in the Rooted in Retail Facebook Group - https://www.facebook.com/groups/rootedinretail
Published author and retail expert Tina Wells has been a lifelong strategist and entrepreneur since she founded her first of many companies at 15 years old. Today, Tina is a renowned published author of 20 books, founder of a multimedia content venture, and retail designer and brand expert having several original collections launch in Target stores Nationwide. On today's episode, Phoebe and Tina talk about the impactful steps you need to take in order to get your products in front of buyers, how to develop your brand story, and making time for your own work life harmony. Key Takeaways: ✿ Being in the know of the Retail Timeline; producing product from design, development, placing orders, to the in-store delivery where your product makes it onto shelves. ✿ Understanding your sales: Doing Market Research and taking data from your sales to predict retail trends to know which products to reproduce in new colors and variations of the original. ✿ Getting in front of buyers by going to trade shows to present your products to potential retailers. ✿ “The biggest part of your job as the founder is to really tell the story of your brand and why your brand needs to be in a particular retailer.” Sign up for Tina's FREE Retail Workshop at bit.ly/retailtinaggc For Tina's book The Elevation Approach and more Retail Insights, visit Tinawells.com and follow Tina on Instagram at @tinawells After this inspiring convo, you're def ready to expand your revenue thru retailers – Apply now to get on Faire 2024 Event Apps are Now Open! Apply here: https://www.girlgangcraft.com/apply Be featured on the Mother's Day Gift Guide: http://girlgangcraft.com/apply-mothers-day-gift-guide Follow Phoebe and GGC on Instagram @PhoebeSherman and @GirlGangCraft and on TikTok @Phoebe.Sherman Like, subscribe, and watch our convos on YouTube For episode shownotes and transcript, please visit our webiste
Today I am talking with my friend, Tiffany Hannoush! Tiffany grew up with me in Sandwich on Cape Cod, MA...and since then Tiffany has played a crucial role in the success of her family business, Hannoush Jewelers. In addition her business, Giftology exploaded into a 15 location retail giant across the U.S. Tiffany is currently starting another business in home remodeling and decorating! How does this Super Mom do it all? Tiffany Unveils her secrets to Retail Success and talks REAL with me about personal and business life. Follow Tiffany: @giftology and giftology.com Follow Jen: @wickedsaltylife and wickedsalty.com
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Co-Founder & Managing Partner of Brand Castle, Bryan Alston.Brand Castle Growth Partners has carved out a niche in the retail industry by assisting e-commerce brands in getting their products onto store shelves and providing invaluable support in branding and marketing strategies. Bryan emphasized these elements' critical role in ensuring a brand's success across various retail channels.Brian shed light on the stark differences between selling products online and in physical stores. He pointed out that each channel's competition and consumer behavior differ. For instance, brands that have established a strong online presence and cultivated a loyal customer base have a significant advantage. They are better positioned to negotiate favorable terms with retailers and secure prime placement in stores, which can be a game-changer in a competitive market.Bryan stressed the importance of profitability and a deep understanding of the target customer base before considering such an expansion. He also touched on the necessity of systematically assessing operational readiness and the brand's unique selling propositions before engaging with retail partners.Bryan's expertise shone through as he highlighted the significance of staying abreast of trends and consumer preferences. These factors heavily influence retail buyers' decisions, and brands must align their products with these emerging trends. Key Points from the Episode:Importance of branding and marketing for e-commerce brandsDifferences between selling products online and in physical storesInsights on negotiating favorable terms with retailersTiming and considerations for transitioning from e-commerce to physical retailAssessment of operational readiness and unique selling propositionsSignificance of trends and consumer preferences in the retail landscapeCriteria for identifying businesses ready for partnership with Brand Castle Growth PartnersImportance of existing online presence, customer engagement, and niche market positioningAbout Bryan Alston:Bryan Alston is a distinguished speaker, consultant, and Chief Marketing Officer (CMO) renowned for his expertise driving substantial return on investment (ROI) for burgeoning companies. His strategic prowess lies in deploying avant-garde performance marketing and growth hacking tactics that endure over time, contrasting with prevalent short-term strategies.Alston is a versatile professional, blending classical retail expertise with cutting-edge digital marketing acumen. His distinctive approach encompasses a comprehensive understanding of the marketing landscape and ecosystem. Notably, he navigates upcoming trends and draws insights from historical strategies, demonstrating a forward-thinking yet grounded perspective.About Brand Castle:Brand Castle is a dynamic operator-led growth consultancy and venture studio with a mission to propel high-potential consumer brands to the pinnacle of their respective categories. With an extensive background covering ecommerce, brick-and-mortar retail, and more, the seasoned team at Brand Castle and its expansive network provide invaluable mentorship to foster the development of iconic, enduring companies. Their goal is to steer these brands toward achieving the coveted status of number one in their markets. With decades of experience, Brand Castle positions itself as a vital resource for entrepreneurs seeking to build robust and lasting success in the competitive landscape of consumer...