Podcasts about Optimizely

Today's podcast is a three-parter and features interviews with Zig Serafin, Brad Anderson and Isabelle Zdatny that I conducted at Qualtrics' recent X4 2025: The Experience Management Summit, which took place in Salt Lake City on March 18th-20th. Zig Serafin is the Chief Executive Officer of Qualtrics, Brad Anderson is the President of Products, UX and Engineering at Qualtrics, and Isabelle Zdatny is the Head of Thought Leadership at Qualtrics XM Institute. We talk about all of the latest developments at Qualtrics, including some of the big product announcements, many of the big challenges currently facing brands and a new piece of research that Qualtrics recently produced in collaboration with McKinsey on The AI-Powered Customer Experience Opportunity. This interview follows on from my recent interview – Testing and experimentation is everyone's problem – Interview with Shafqat Islam of Optimizely – and is number 535 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees. NOTE: Today's episode is sponsored by Qualtrics, who recently held their X4 2025: The Experience Management Summit in Salt Lake City on March 18th-20th. I was there, and it was a great event that explored how leading organizations are leveraging Experience Management (XM) to enhance customer and employee satisfaction, reduce operating costs, and achieve remarkable breakthroughs. We heard from industry leaders and companies, including Autodesk, Ford, USAA and Hilton. Find out more and catch up on the latest news coming out of the event at the Qualtrics website.

Today's podcast is with Shafqat Islam, President at Optimizely, who joins me to talk about a new research report they have just published called Tested to Perfection, experimentation, personalization, privacy and all things in between, including the key things that marketers should be doing more of to better engage their customers. This interview follows on from my recent interview – There are five types of loyalty but only two are growing – Interview with Sara Richter of SAP Emarsys - and is number 534 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees. NOTE: Today's episode is sponsored by Qualtrics, ahead of X4 2025: The Experience Management Summit, which is taking place in Salt Lake City on March 18th-20th. It's set to be an unforgettable event designed to empower you and your organization in leveraging Experience Management (XM) to enhance customer and employee satisfaction, reduce operating costs, and achieve remarkable breakthroughs. There, you will hear about some of the best customer experience programmes from industry leaders and companies, including Autodesk, Ford, USAA and Hilton. Find out more and register now at the Qualtrics website.

Welcome to another episode of Supra Insider. This time, Marc and Ben sat down with Randhir Vieira, Chief Product Officer at Omada Health and a Supra facilitator. Randhir has led product teams at companies like Headspace and brings a deep passion for leadership, communication, and the often-overlooked skill of listening.In this episode, we explore why listening is the foundation of strong leadership, how to give feedback that actually lands, and why the best product leaders focus on building psychological safety in their teams. Randhir also shares practical frameworks for improving team collaboration, handling difficult conversations, and fostering a culture of trust.If you're a product leader looking to sharpen your leadership skills, a founder building a team, or someone navigating tricky workplace dynamics, this conversation is packed with actionable takeaways.All episodes of the podcast are also available on Spotify, Apple and YouTube.New to the pod? Subscribe below to get the next episode in your inbox

Chris Sacca is the co-founder of Lowercarbon Capital and manages a portfolio of countless startups in energy, industrial materials, and carbon removal. If it's unf**king the planet, he's probably working on it. Previously, Chris founded Lowercase Capital, one of history's most successful funds ever, primarily known for its very early investments in companies like Twitter, Uber, Instagram, Twilio, Docker, Optimizely, Blue Bottle Coffee, and Stripe. But you might just know him as the guy who wore those ridiculous cowboy shirts for a few seasons of Shark Tank. To purchase Chris's ranch, schedule a viewing at FivePondsRanch.com.P.S. This episode features a special, one-of-a-kind introduction that Chris recorded of yours truly. :) Sponsors:MUDWTR energy-boosting coffee alternative—without the jitters: https://MUDWTR.com/Tim (between 15% and 43% off) Helix Sleep premium mattresses: https://HelixSleep.com/Tim (Between 20% and 27% off all mattress orders and two free pillows)AG1 all-in-one nutritional supplement: https://DrinkAG1.com/Tim (1-year supply of Vitamin D (and 5 free AG1 travel packs) with your first subscription purchase.)*For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsorsSign up for Tim's email newsletter (5-Bullet Friday) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissYouTube: youtube.com/timferrissFacebook: facebook.com/timferriss LinkedIn: linkedin.com/in/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Is your e-commerce content working as hard as it should be? In a rapidly evolving digital landscape, strong content creation and management could be the key to unlocking both customer engagement and business growth. I am here at Opticon 2024 in San Antonio Texas and getting the opportunity to see a lot of inspiring ideas from some of the world's leading brands and hearing all about Optimizely's platform and how it enables 1:1 personalization, streamlined content operations, and incorporates the latest generative AI features. Today we're diving into the role of strong content creation and optimization in e-commerce with Ashlyn Fulton, Senior Digital Content Manager at D'Addario & Company, which operates in over 130 countries and has over 5,000 SKUs available online. We'll discuss the unique challenges of content for both D2C and B2B e-commerce, the impact of generative AI, and how platforms like Optimizely are shaping the future of e-commerce content management. RESOURCES D'Addario & Company website: https://daddario.com Optimizely website: https://www.optimizely.com Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Is your e-commerce content working as hard as it should be? In a rapidly evolving digital landscape, strong content creation and management could be the key to unlocking both customer engagement and business growth. I am here at Opticon 2024 in San Antonio Texas and getting the opportunity to see a lot of inspiring ideas from some of the world's leading brands and hearing all about Optimizely's platform and how it enables 1:1 personalization, streamlined content operations, and incorporates the latest generative AI features. Today we're diving into the role of strong content creation and optimization in e-commerce with Ashlyn Fulton, Senior Digital Content Manager at D'Addario & Company, which operates in over 130 countries and has over 5,000 SKUs available online. We'll discuss the unique challenges of content for both D2C and B2B e-commerce, the impact of generative AI, and how platforms like Optimizely are shaping the future of e-commerce content management. RESOURCES D'Addario & Company website: https://daddario.com Optimizely website: https://www.optimizely.com Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Is your marketing team ready for the future? As the lines between physical and digital blur, and buyer journeys become more non-linear than ever, those who fail to adapt may find themselves left behind. I am here at Opticon 2024 in San Antonio Texas and getting the opportunity to see a lot of inspiring ideas from some of the world's leading brands and hearing all about Optimizely's platform and how it enables 1:1 personalization, streamlined content operations, and incorporates the latest generative AI features. Today we're diving into the future of marketing with Izabela Misiorny, Chief Marketing Officer at Siteimprove. We'll explore how marketing strategies must evolve to stay ahead, from upgrading the funnel to mastering AI tools and creating quality-first content. RESOURCES Siteimprove website: https://www.siteimprove.com Optimizely website: https://www.optimizely.com Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Is your marketing team ready for the future? As the lines between physical and digital blur, and buyer journeys become more non-linear than ever, those who fail to adapt may find themselves left behind. I am here at Opticon 2024 in San Antonio Texas and getting the opportunity to see a lot of inspiring ideas from some of the world's leading brands and hearing all about Optimizely's platform and how it enables 1:1 personalization, streamlined content operations, and incorporates the latest generative AI features. Today we're diving into the future of marketing with Izabela Misiorny, Chief Marketing Officer at Siteimprove. We'll explore how marketing strategies must evolve to stay ahead, from upgrading the funnel to mastering AI tools and creating quality-first content. RESOURCES Siteimprove website: https://www.siteimprove.com Optimizely website: https://www.optimizely.com Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

How do you know if your marketing efforts are actually driving real business outcomes? Imagine being able to tie every experiment, campaign, and variant to metrics that truly matter. I am here at Opticon 2024 in San Antonio Texas and getting the opportunity to see a lot of inspiring ideas from some of the world's leading brands and hearing all about Optimizely's platform and how it enables 1:1 personalization, streamlined content operations, and incorporates the latest generative AI features. Today, we're exploring the power of connecting marketing and experimentation to business outcomes with Vijay Ganesan, Co-Founder and CEO of NetSpring, now part of Optimizely. We'll dive into how this integration enables marketers and digital leaders to measure what matters most and unlock new levels of insight and accountability. Vijay - welcome to the show and congrats on the acquisition of NetSpring - Why don't you start by telling us a little bit about your background and your current role? RESOURCES Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

How do you know if your marketing efforts are actually driving real business outcomes? Imagine being able to tie every experiment, campaign, and variant to metrics that truly matter. I am here at Opticon 2024 in San Antonio Texas and getting the opportunity to see a lot of inspiring ideas from some of the world's leading brands and hearing all about Optimizely's platform and how it enables 1:1 personalization, streamlined content operations, and incorporates the latest generative AI features. Today, we're exploring the power of connecting marketing and experimentation to business outcomes with Vijay Ganesan, Co-Founder and CEO of NetSpring, now part of Optimizely. We'll dive into how this integration enables marketers and digital leaders to measure what matters most and unlock new levels of insight and accountability. Vijay - welcome to the show and congrats on the acquisition of NetSpring - Why don't you start by telling us a little bit about your background and your current role? RESOURCES NetSpring website: https://www.netspring.io Optimizely website: https://www.optimizely.com Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

What if your AI assistant could do more than just generate content? Imagine an AI agent that works across your entire marketing workflow, enhancing both creativity and productivity—are you ready to transform your marketing team? I am here at Opticon 2024 in San Antonio Texas and getting the opportunity to see a lot of inspiring ideas from some of the world's leading brands and hearing all about Optimizely's platform and how it enables 1:1 personalization, streamlined content operations, and incorporates the latest generative AI features. Today we're discussing how AI agents are revolutionizing the marketing workflow with Kevin Li, SVP of Product Strategy & Operations at Optimizely. We'll explore the concept of AI agents, their role in enhancing creativity and productivity, and why marketers should be excited about them. RESOURCES Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

What if your AI assistant could do more than just generate content? Imagine an AI agent that works across your entire marketing workflow, enhancing both creativity and productivity—are you ready to transform your marketing team? I am here at Opticon 2024 in San Antonio Texas and getting the opportunity to see a lot of inspiring ideas from some of the world's leading brands and hearing all about Optimizely's platform and how it enables 1:1 personalization, streamlined content operations, and incorporates the latest generative AI features. Today we're discussing how AI agents are revolutionizing the marketing workflow with Kevin Li, SVP of Product Strategy & Operations at Optimizely. We'll explore the concept of AI agents, their role in enhancing creativity and productivity, and why marketers should be excited about them. RESOURCES Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this episode, Dave is joined by Andrew Davies, CMO at Paddle, a company providing complete payments infrastructure for 4,000+ software businesses globally. Prior to Paddle, he was VP of Corporate Marketing at Optimizely, following the acquisition of his startup. Dave and Andrew talk about the marketing strategy at Paddle, managing a team of 30 marketers, the fundamentals of effective B2B marketing, and their mission of being the most helpful brand in their space.Dave and Andrew also cover:The importance of first principles in B2B marketingHow to structure and scale a marketing teamHow to differentiate in a crowded marketTimestamps(00:00) - - Intro to Andrew (07:13) - - From Startup Founder and CMO to Head of Marketing (12:48) - - Starting Out at Paddle (15:34) - - First Principles for Building Out Marketing (18:12) - - Positioning and Messaging in a Crowded Market (19:27) - - Leading a 30-Person Marketing Team at Paddle (25:32) - - The Key to Being an Effective Leader (28:01) - - Distributing and Prioritizing Tasks on the Marketing Team (33:28) - - Marketing Strategy at Paddle (35:09) - - What is Your Marketing Team NOT Doing That is Considered a Best Practice for Every Other Company? (38:41) - - AI in B2B Marketing (41:34) - - Closing Remarks Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Just wrapped up an insightful interview with Matt Egan, Senior Strategic Alliance Leader at Optimizely, at the Google Cloud Marketplace event! In our conversation, Matt shared his journey driving Optimizely's co-selling partnership with Google Cloud. From co-marketing to co-innovation, he emphasized how these strategic pillars have expanded opportunities for Optimizely to help organizations optimize digital experiences on a robust Google-powered platform. For anyone navigating the intricacies of partnerships or aiming to enhance their go-to-market strategy, Matt's takeaways are pure gold—especially his advice on building executive commitment and focusing on the revenue impact of co-selling. Don't miss this episode on The Ultimate Guide to Partnering!

We're back with another episode live from ELC Annual 2024's podcast booth! Patrick discusses the practices and rituals around effective hiring & recruiting with a few speakers and roundtable hosts from ELC Annual 2024, including Lawrence Bruhmuller (SVP of Engineering @ Great Expectations), Eric Fettner (Co-Founder @ Job Sauce), and Scott Swedberg (CEO & Co-Founder @ Job Sauce). Scott shares insights & takeaways from his roundtable conversation on assessing career growth & determining next steps during this trend of eng orgs continuing to become flatter. Eric and Lawrence also stop by the booth to share about their unique partnership, hiring best practices, ensuring candidates maintain your org's engineering culture, and more.ABOUT SCOTT SWEDBERGScott Swedberg is CEO & Founder of The Job Sauce, a boutique recruiting firm for high-growth companies. He founded The Job Sauce as a career coaching company, and partners with ELC to support engineering leaders in their careers and talent acquisition. He and his wife, Lauryn, live in Denver with their daughter and cat.ABOUT ERIC FETTNEREric Fettner is co-founder of The Job Sauce, a high-touch recruiting firm serving Seed through pre-IPO startups. After helping launch the most successful vertical at Eventbrite (IPO September 2018), Eric was ready to take on something new. He began by building The Job Sauce as the premier provider of career services for tech workers. This focus on candidate experience revealed the horrible experience most recruiting firms provide, leading to the birth and success of The Job Sauce Recruiting, trusted by top startups funded by top VCs.ABOUT LAWRENCE BRUHMULLERLawrence Bruhmuller is currently the SVP of Engineering at Great Expectations, the open-source data quality solution used by thousands of data engineers in the industry. He has over 12 years of experience as an overall head of engineering, mostly focused on growth-stage startups. Previous roles include CTO roles at Pave and Optimizely, and VPE roles at WeWork, ClearSlide, and Symantec.Lawrence has been a part of small startups and also larger companies, and has developed products for individual users and also the world's largest enterprises. In particular, he has focused on delivering cloud-first products in the B2B application and developer tooling spaces.Lawrence is passionate about the intersection of engineering management and the growth stage of startups. He has written extensively on engineering leadership (https://lbruhmuller.medium.com/), including how to best evolve and mature engineering organizations before, during and after these growth phases. He enjoys advising and mentoring other engineering leaders in his spare time.Lawrence holds a Bachelors in Mathematics and Engineering from Harvey Mudd College, and a Masters in Applied Mathematics from Claremont Graduate University. He lives in Oakland, California, with his wife Amy, and their three daughters.SHOW NOTES:What brought Scott Swedberg to ELC Annual 2024 & how he supports eng leaders (3:12)Summarizing Scott's ELC Annual roundtable discussion on career growth (5:39)Understanding how trends shift as technology evolves & investor priorities pivot (9:01)Final takeaways on exploring career growth & next steps (11:26)Eric Fettner & Lawrence Bruhmuller explain their recent partnership (14:19)Questions eng leaders should ask to aid calibration / alignment between partners (17:21)Ensuring new candidates reinforce the eng culture you're aiming to build (18:29)Strategies for adopting / adapting cultural practices while hiring & onboarding (20:33)Effective communication between eng leaders & talent partners (22:49)Lawrence explains Great Expectations' team structure (25:04)Recommendations for providing feedback between partners (26:37)The importance of timing when it comes to the hiring process (28:00)This episode wouldn't have been possible without the help of our incredible production team:Patrick Gallagher - Producer & Co-HostJerry Li - Co-HostNoah Olberding - Associate Producer, Audio & Video Editor https://www.linkedin.com/in/noah-olberding/Dan Overheim - Audio Engineer, Dan's also an avid 3D printer - https://www.bnd3d.com/Ellie Coggins Angus - Copywriter, Check out her other work at https://elliecoggins.com/about/

Today on the show we have Dan Siroker, CEO and Co-Founder of Limitless.In this episode, Dan shares his journey from founding Optimizely, growing it to $120 million in ARR, to now leading Limitless, a company focused on building products that enhance memory.We discussed the challenges of transitioning from B2B to B2C, including how AI is reshaping consumer retention and the importance of product focus and execution.Finally, we wrapped up by diving into Dan's philosophy on building products that truly "wow" and how startups can achieve that through ruthless prioritization and attention to detail.Mentioned Resourceslimitless.aiOptimizelyChurn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Deane Barker, Global Director of Content Management at Optimizely, delves into the relationship between creativity and modern creativity suites. Recent patterns in the marketing space has called for a review of the role of modern content suits in the creative process. In today's episode, Dean delves into how the romantic lie of creativity, the concept of externalization, the 85% mark, and the element of chaos in creativity intertwine in the relationship between creativity & modern content suites.Connect With: Deane Barker: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Deane Barker, Global Director of Content Management at Optimizely, delves into the relationship between creativity and modern creativity suites. Recent patterns in the marketing space has called for a review of the role of modern content suits in the creative process. In today's episode, Dean delves into how the romantic lie of creativity, the concept of externalization, the 85% mark, and the element of chaos in creativity intertwine in the relationship between creativity & modern content suites.Connect With: Deane Barker: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How do you navigate all of the challenges that come with running a business and transform them into actionable insights that drive continued success? In this episode, Rich sits down with Alex Atzberger, CEO at Optimizely, a digital experience platform that helps more than 10,000 businesses orchestrate their entire content lifecycle, monetize digital experiences and experiment across all customer touchpoints. He and Rich discuss the principles for successful M&A strategies, the qualities of high-performing leaders, and simplifying big ideas. ---------Key Quotes:“It's important on your notepad or whatever you use to keep notes not to try to write down 50 different things, but really focus on the three big ideas. You need to be able to write them on crayons on a piece of paper…And that can really transform companies because most good businesses and so on were not built on, like, long, complex books or something. They were based on simple, sharp ideas. And that's really, for me, insight that moves companies.”“All these statistics about companies' M&A being so poor and companies failing on this and that, it just is, in my point of view, where people might have just outsourced some of the thinking to other people rather than really owning it. ““If you go into the building, and you see a snake in the hallway, what do you do? Now, there's two possible reactions. One reaction is that you see the snake, and you run into a conference room, and you get ten people on a call, and you say, like, hey, I need to talk to you about the snake that's in the hallway, what should I do? That's one option. The other option is you just kill the snake when you see it.”Practice Makes Profit segment: How to use the 3A Strategic Thinking Framework to think, plan, and act strategically every day.The League of Strategic Minds segment [listener question]: How should a business describe its purpose? Winsight: Idea for Advantage segment: A. G. Lafley, former CEO of Procter & Gamble said, “There simply is no one perfect strategy that will last for all time. There are multiple ways to win in almost any industry. That's why building up strategic thinking capability within your company is so vital.” What are you and your team doing to develop your strategic thinking capability so that you can continue to evolve your business model for long term success?---------Time stamps:(00:41) Deep Dive Interview with Jed Ayres(44:43) Practice Makes Profit: Applying the Three A Strategic Framework(45:55) League of Strategic Minds: How should a business describe its purpose? (47:48) Winsights, Ideas for Advantage: A.G. Lafley, former CEO of Procter & Gamble, said, “There simply is no one perfect strategy that will last for all time.There are multiple ways to win in almost any industry. That's why building up strategic thinking capability within your company is so vital.” What are you and your team doing to develop your strategic thinking capability so that you can continue to evolve your business model? For long-term success. ---------Links:Submit a question for Rich to the League of Strategic Minds Alex Atzberger on LinkedInOptimizelyThe Wonderbon Chocolate CompanyRich Horwath on LinkedInRich Horwath on YouTubeRich Horwath on InstagramStrategic Thinking Institute WebsiteInc. Magazine's Top 4 book for 2024: STRATEGIC  BookNew executive development platform: Strategic Fitness SystemSign up for Rich's free Strategic Thinker Newsletter[Subscribe to the Podcast] On Apple PodcastsOn Spotify

Deane Barker, Global Director of Content Management at Optimizely, explores The impact of AI on personalized content delivery. Is AI going to take away our ability to create content? That is the big question. In today's episode, Deane delves into how generative AI and AI for pattern recognition can optimize content generation for marketers. Connect With: Deane Barker: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Deane Barker, Global Director of Content Management at Optimizely, explores The impact of AI on personalized content delivery. Is AI going to take away our ability to create content? That is the big question. In today's episode, Deane delves into how generative AI and AI for pattern recognition can optimize content generation for marketers. Connect With: Deane Barker: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Amir welcomes Matt Birnbaum, Partner at Pear VC, to discuss the intricacies of structuring equity in early-stage startups. They delve into factors that go into managing an option pool, the importance of setting aside the right amount of equity, and the nuanced calculations behind compensation packages. Matt shares insights from a blog article he authored, which provides a practical calculator to help founders plan equity distribution. They also explore common pitfalls, discuss the balance between attracting crucial hires and maintaining flexibility, and offer advice for having transparent equity conversations with early-stage employees. The episode aims to equip founders and potential candidates with tools and frameworks to make informed decisions about startup equity. Highlights: 02:15 Importance of Structuring Startup Equity 05:51 Equity Spend and Flexibility for Founders 09:45 Balancing Equity for Early Hires 14:19 Presenting Equity Offers to Candidates 20:43 Nuances in Equity Allocation Guest: Matt Birnbaum is Partner at Pear VC, where he focuses on investing in and guiding early-stage startups. With extensive experience in talent acquisition and leadership, Matt has previously led talent functions at companies like Instacart and Optimizely. He specializes in scaling teams and building effective hiring strategies for high-growth companies. At Pear VC, Matt leverages his background to support founders in assembling world-class teams that drive innovation and success. He is passionate about helping startups navigate the complexities of growth and talent development. LinkedIn: linkedin.com/in/birnbing Blog article: https://pear.vc/how-to-structure-startup-equity-for-early-hires/ In this episode, Amir welcomes Matt Birnbaum, Partner at Pear VC, to discuss the intricacies of structuring equity in early-stage startups. They delve into factors that go into managing an option pool, the importance of setting aside the right amount of equity, and the nuanced calculations behind compensation packages. Matt shares insights from a blog article he authored, which provides a practical calculator to help founders plan equity distribution. They also explore common pitfalls, discuss the balance between attracting crucial hires and maintaining flexibility, and offer advice for having transparent equity conversations with early-stage employees. The episode aims to equip founders and potential candidates with tools and frameworks to make informed decisions about startup equity. Highlights: 02:15 Importance of Structuring Startup Equity 05:51 Equity Spend and Flexibility for Founders 09:45 Balancing Equity for Early Hires 14:19 Presenting Equity Offers to Candidates 20:43 Nuances in Equity Allocation Guest: Matt Birnbaum is Partner at Pear VC, where he focuses on investing in and guiding early-stage startups. With extensive experience in talent acquisition and leadership, Matt has previously led talent functions at companies like Instacart and Optimizely. He specializes in scaling teams and building effective hiring strategies for high-growth companies. At Pear VC, Matt leverages his background to support founders in assembling world-class teams that drive innovation and success. He is passionate about helping startups navigate the complexities of growth and talent development. LinkedIn: linkedin.com/in/birnbing Blog article: https://pear.vc/how-to-structure-startup-equity-for-early-hires/

In this episode, Amir welcomes Matt Birnbaum, Partner at Pear VC, to discuss the intricacies of structuring equity in early-stage startups. They delve into factors that go into managing an option pool, the importance of setting aside the right amount of equity, and the nuanced calculations behind compensation packages. Matt shares insights from a blog article he authored, which provides a practical calculator to help founders plan equity distribution. They also explore common pitfalls, discuss the balance between attracting crucial hires and maintaining flexibility, and offer advice for having transparent equity conversations with early-stage employees. The episode aims to equip founders and potential candidates with tools and frameworks to make informed decisions about startup equity. Highlights: 02:15 Importance of Structuring Startup Equity 05:51 Equity Spend and Flexibility for Founders 09:45 Balancing Equity for Early Hires 14:19 Presenting Equity Offers to Candidates 20:43 Nuances in Equity Allocation Guest: Matt Birnbaum is Partner at Pear VC, where he focuses on investing in and guiding early-stage startups. With extensive experience in talent acquisition and leadership, Matt has previously led talent functions at companies like Instacart and Optimizely. He specializes in scaling teams and building effective hiring strategies for high-growth companies. At Pear VC, Matt leverages his background to support founders in assembling world-class teams that drive innovation and success. He is passionate about helping startups navigate the complexities of growth and talent development. LinkedIn: linkedin.com/in/birnbing Blog article: https://pear.vc/how-to-structure-startup-equity-for-early-hires/ ----- Thank you so much for checking out this episode of The Talent Tango, and I would appreciate it if you would take a minute to rate and review us on your favorite podcast player. Want to learn more about us? Head over at https://www.elevano.com Have questions or want to cover specific topics with our future guests? Please message me at https://www.linkedin.com/in/amirbormand (Amir Bormand)

In one future, AI is our saviour. In another, it's humanity's downfall. So which future should we prepare ourselves for…?Embracing artificial intelligence with cautious optimism is central to Peter Yeung's innovative take on an AI-accelerated future. Not only does Peter join us on The Company Doctor Podcast this week to share where AI will take us, but he'll give you the secret to best harnessing its power for yourself!Key takeaways from this episode:AI is best used to give you the chance to think creativelyWith the right governance, good outweighs allTrain and upskill - AI uptake doesn't happen by accidentOptimizely is the leading digital experience platform provider, enabling markets and product leaders the ability to create and optimise their digital experiences.  Optimizely One, is the industry-first operating system for marketers and powers every phase of the marketing lifecycle through a single, AI-accelerated workflow.  For more information on Optimizely, visit their website at https://www.optimizely.com/Links & references: https://www.thecompanydoctor.com/Gary Gamp: https://www.linkedin.com/in/garygampGeorge Clode: https://www.linkedin.com/in/georgeclode

Vidya Dinamani and Heather Samarin sit down with Rupali Jain, Chief Product Officer at Optimizely, to explore the intricacies of product leadership. With a storied career spanning Microsoft, Qualtrics, Box, and Tableau, Rupali shares her rebellious approach to driving successful outcomes over rigid processes.  She discusses her strategies for balancing customer demands with product roadmaps, navigating high-stakes decisions, and leading through change in both startups and tech giants. 

Today, our guest is Justin Anovick, experienced product leader who has served in senior product roles at Episerver, Optimizely, Syndigo, and many more. On today's episode, Justin talks to LogRocket's VP of Marketing, Jeff Wharton, about the importance of bridging the gaps between sales and product teams; adopting data-driven methodologies to optimize product development; and why constant communication is imperative to aligning with sales. So, here it is, our conversation with Justin Anovick. Links and references https://www.linkedin.com/in/justin-anovick-a837053/ Product Operations: How successful companies build better products at scale by Melissa Perri Chapters 00:00 Intro 00:13 The story behind the suits 02:17 Diving into product operations 10:34 Running Product like Sales 16:48 The future of AI in product management 20:55 The importance of hypothesis testing 21:33 Balancing experience and data 22:00 Complexities of experimentation 25:47 Transitioning from sales to product 28:55 Prioritization in product management 32:13 Navigating sales and product tensions 36:10 Lessons from pre-sales challenges 40:22 Outro What does LogRocket do? LogRocket provides AI-first session replay and analytics that surfaces UX and technical issues impacting user experiences. Understand where your users are struggling by trying it free at LogRocket.com (https://logrocket.com/signup/?pdr). Special Guest: Justin Anovick.

A traffic incident led to finding out Optimizely builds websites, highlighting the value of tying profits to clients' success. Charging by performance is more profitable. The Daily Stoic's podcast studio shows tech's impact. The market's shifting from selling knowledge to offering services. August is great for joining Copywriting Course, with many recent success stories.

Today we catch up with Dan Siroker, co-founder of Limitless, which trains a personal AI to remember things for you. Y Combinator funded his previous company, Optimizely, in 2010, and it was acquired a decade later. But before he started Optimizely he ran the new media group within the Obama campaign, which achieved stunning results through A/B testing. In fact Optimizely was the software he wished he'd had then.

Data-Driven Decisions is a new limited-series marketing podcast presented by Convince & Convert and shared with our Social Pros listeners. How did this non-marketing but data-driven leader become a Chief Marketing Officer? Shafqat Islam, the CMO of Optimizely, joins this episode of Data-Driven Decisions to share how he's leading Optimizely's marketing team into building a culture of data and experimentation. Let the Data Do the Talking In this episode of Data-Driven Decisions, we dive deep into the world of marketing data, measurable targets, personalization and customer-centric marketing. Shafqat shares invaluable insights on how to approach personalization strategically, emphasizing the value of starting simple and scaling up gradually. He discusses the challenges of content creation for personalized experiences and offers practical advice on leveraging AI to find patterns in customer feedback from support tickets and sales calls. We also explore the critical role of experimentation and testing when it comes to new marketing ideas, and why Optimizely considers experimentation part of its culture. Shafqat explains why it's so important for marketers to have a rock-solid understanding of the typical customer journey and why this should be documented and measurable.  In This Episode: 0:37 - How Shafqat ended up in his role 2:36 - Why Shafqat wanted to build a more data-driven culture 4:58 - How this approach affects the marketing team 7:07 - The importance of experimenting with new ideas 8:28 - Optimizely's approach to experimentation 12:33 - Why personalization is still a huge topic for marketers 15:22 - Finding a balanced and realistic idea of personalization 18:20 - How Optimizely helps its clients use their own data to make decisions 20:54 - Why all marketers need to map out the typical customer journey and document it 24:25 - How to ensure customers get the right resources 27:09 - How Shafqat researches and understands his customers 30:14 - The most important marketing metrics 31:56 - How Optimizely uses AI to find patterns in customer interactions   Quotes: “Marketing is as much about the customer as it is about the prospect. In fact, in the business of our scale, it may be more customer than even prospect.” “It's really, really important to document the customer journey and understand all the touchpoints and then come up collectively as a marketing organization, with what we want that ideal journey to be." “Experimentation is much more than tools. To me, the idea is how do we create a culture of experimentation?” Resources: Connect with Shafqat on LinkedIn: https://www.linkedin.com/in/shafqat/ Optimizely: https://www.optimizely.com/  Purchase the book at koganpage.com/datadrivenpersonalization (use code CCData20 for 20% off and free shipping in the UK and US) and sign up for more content at convinceandconvert.com.

Today, our guest is Josh Schoonmaker, Global Vice President, Product Management, Commerce at Optimizely. Josh started his career at HP, where he worked for just over a decade, and then transitioned to working at eBay as a program manager. He served in product leadership roles at Tozny and Consolidated Supply Co. before joining Optimizely in 2020. On today's episode, Josh discusses Optimizely's recent achievements, including their recognition by leading analysts and their $400 million ARR milestone; the importance of composability in their products; the integration of B2B sales experience into product excellence; and the significance of a holistic customer experience. Links https://www.linkedin.com/in/joshschoonmaker/ Leader Spotlight: The balance between assertive and kind leadership, with Josh Schoonmaker (https://blog.logrocket.com/product-management/leader-spotlight-josh-schoonmaker/) What does LogRocket do? LogRocket provides AI-first session replay and analytics that surfaces UX and technical issues impacting user experiences. Understand where your users are struggling by trying it free at LogRocket.com (https://logrocket.com/signup/?pdr). Special Guest: Josh Schoonmaker.

Dan Siroker baute Optimizely zu mehr als 120 Millionen ARR auf, bevor er das Unternehmen verließ. Das Unternehmen wurde verkauft und fusioniert, und startete dann, rewind.ai- heute limitless.ai, ein Verbraucherprodukt, welches, anders als Dans bisherige Firma, eine Software und Hardware Komponente hat. Dan gibt tiefe Einblicke in den Übergang von Software- zu Hardware-Entwicklung und die Nutzung von KI in modernen Startups. Er erklärt, wie Empathie und Nutzerforschung den Produktentwicklungsprozess verbessern können und welche Strategien er beim Aufbau eines effizienten Teams anwendet. Darüber hinaus teilt er seine Erfahrungen beim Fundraising und gibt Tipps zur Auswahl der richtigen Investoren.Außerdem erfährst du, wie du die größten Red Flags im Hiring-Prozess identifizierst und dir so Ärger und Geld ersparst. Grundsätzlich teilt Dan viele Dinge, die er inzwischen als Seriengründer anders betrachtet: Wie findest du den richtigen Investor? Welche Fehler lauern im Fundraising? & Welches Gründer-Missverständnis basiert schlicht und einfach auf Bullshit?Was du lernst:Die Herausforderungen und Chancen beim Übergang von Software zu HardwareWie KI als Superkraft genutzt werden kann, um die Produktivität zu steigernDie Bedeutung von Empathie und Nutzerforschung in der ProduktentwicklungStrategien zur Vermeidung von klassischen Hiring-FehlernWie man Investoren gewinnt und die richtigen Partner auswähltWas du von einem dreifach Vater und zweifach Gründer für dein Energiemanagement lernen kannstALLES ZU UNICORN BAKERY: https://zez.am/unicornbakeryDan SirokerLinkedin: https://www.linkedin.com/in/dsiroker/ Limitless: https://www.limitless.ai/ Optimizely: https://www.optimizely.com/ Unicorn Bakery WhatsApp Broadcast: Hier erfährst du alles, was du als Gründer wissen musst: https://drp.li/jrq5SUnser WhatsApp Broadcast hält dich mit Einblicken in die Szene, News und Top-Inhalten auf dem Laufenden.Marker: (00:00:00) Company Building in the era of AI(00:06:35) What do you use GPT4 for, and what about old habits that block us from using new tools like AI?(00:10:48) Building the founding team - what people are you looking for and how is your leadership-style?(00:19:59) How to do Backchannel References?(00:23:36) How do you find out if former founders are recruitable?(00:26:45) How do you describe the journey of Limitless to Product-Market-Fit?(00:32:13) What are the biggest fallacies about finding PMF?(00:35:01) Round Sizing: How do you evaluate how much money you want/need from investors? (00:39:22) Why founders need to have empathy for investors(00:45:47) How do you know if the investor you are talking to is the right investor for you?(00:49:45) What unusual decision did you make in your fundraising?(00:53:30) How do you think about burn management?(00:56:16) To what extent can you test your hardware for product market fit?(01:01:03) How do you think about energy management now as a 3-times-dad and a 2nd time founder?(01:06:02) What is one of the biggest misconceptions that founders have? Hosted on Acast. See acast.com/privacy for more information.

Jeff Cheal joins Isaac and Jared to explain how Optimizely has grown in a competitive market and the importance of partnerships in their success. Optimizely, a leading optimization and experimentation platform, recently announced crossing $400 million in revenue. The company's growth can be attributed to its diversified business model and focus on being known for something specific in a crowded SaaS space. They discuss the value of integrations and being a team player in the MarTech landscape. The importance of executive buy-in and proving the value of partnership approaches is also highlighted.Takeaways:Optimizely's growth can be attributed to its diversified business model and focus on being known for something specific in a crowded SaaS space.Partnerships play a crucial role in Optimizely's success, with over 50% of their revenue coming from solution partners.Being a team player and offering integrations are key factors in the MarTech landscape, where customers prefer unified solutions.The strategic approach to partnerships involves different goals and metrics for solution partners and technology partners.Executive buy-in is important, but it's necessary to continually prove the value of partnership approaches to internal teams and stakeholders. Aligning business goals and partnership goals is crucial for partnership success.Building trust and credibility with other departments is essential for gaining executive buy-in.Quick wins, storytelling, and highlighting the impact of partnerships help build support and engagement.Data plays a significant role in driving partner success, but manual analysis and proactive actions are necessary.Focusing on compelling events and aligning with partners that meet the same buyer's needs can drive success.Managing multiple partnerships requires prioritization and focus on strategic partnerships.Flexibility, adaptability, and continuous evaluation are key to refining partnership strategies. Chapters:00:00 Introduction and Optimizely's Revenue Milestone03:03 Optimizely's Unexpected Growth in a Competitive Market05:14 The Importance of Being a Team Player in the MarTech Landscape09:39 The Strategic Approach to Solution Partners and Technology Partners28:25 The Power of Quick Wins and Impact Highlighting32:29 Data-Driven Partner Success34:14 Focusing on Compelling Events and Strategic Partnerships37:51 Building Trust and Credibility for Executive Buy-In43:38 Flexibility, Adaptability, and Continuous Evaluation in Partnership Strategies

Join Ryan in part 2 of his conversation with Alex Atzberger for a deep dive into leveraging AI at scale across his 1500 employees and infusing it into their product. Discover the mind-blowing outcomes and results they've achieved by harnessing the power of AI on both the people and product side.

Dan Siroker is the Co-Founder and CEO @ Limitless, a personalized AI powered by what you've seen, said, or heard. For his latest funding round, Dan took an unusual approach resulting in 1,000 preliminary offers with valuations as high as $1BN — and resulted in a $350 million Series A valuation. Prior to founding Limitless, Dan was the Founder of Optimizely, scaling the company to $120M in ARR and raising from some of the best in the business including Peter Fenton @ Benchmark who led the Series A. In Today's Episode with Dan Siroker We Discuss: 1. Serial Entrepreneurs are More Investable: Why would Dan always prefer to invest in serial entrepreneurs than first time founders? How do serial entrepreneurs approach team building and size of team differently? How do serial entrepreneurs approach focus and prioritisation differently? How do serial entrepreneurs approach pivoting differently to first time founders? What is Dan's advice from Elad Gil and YC's Dalton Caldwell on when to pivot? 2. The Secret to Fundraising: How to Speak VC Should founders always be raising? What is the right thing to respond to investors when they reach out to you outside of a round? What question are investors really asking when they ask, how much are you raising? How should founders approach valuation, what should they say when they are asked for it? How can founders create urgency in a funding round? What works? What does not? 3. How to Raise the Best Funding Round: Should founders engage with associates or only worth it with decision-makers? Why should founders always choose the investor who is on the early arc of their career? Why was Dan's first meeting with Peter Fenton the best meeting he has ever had with a VC? Why does Dan believe that taking the highest price is never the right answer? To what extent does having a true Tier 1 VC lead your round, change the game for your company? 4. Dan Siroker: AMA: How did becoming a father change the way that Dan operates? Why is Dan scared we might see technological progress stall for the next 20 years? Why did Dan not do YC the second time around with Limitless? What is the story of how Optimizely nearly bought Amplitude?  

Ryan interviews Alex Atzberger, the CEO who took Optimizely from $100 million to $400 million in just four years. Alex shares his incredible journey, revealing the challenges, tough decisions, and the single best decision that led to this remarkable growth. Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.   Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/ KEY TAKEAWAYS Creating a strong sense of mission and purpose is crucial when walking into any company, along with identifying the company's special assets and creating a north star for the organisation. Optimizely's success story began with combining content management (EpiServer) and optimization (Optimizely) to create a powerful platform for marketers. Building the right culture and leadership team is essential for scaling a company, as every single person matters in execution. Acquiring Welcome, a workflow AI-accelerated engine, was the best decision made during the four-year period, bringing in valuable solutions and people. Execution is everything in a company of Optimizely's size, and focusing on the main thing leads to wonderful results. Making changes in the leadership team, especially when it involves people who put their trust in you, can be emotionally challenging but necessary for the company's growth. The muscle built during the journey from $100 million to $400 million makes the next $400 million growth more feasible, enabling the company to do things they couldn't do before. BEST MOMENTS "Content is the heart of everything. What we are doing right now here together is content. You know, everything in a brand, everything in a, in a, in a digital team, everything on a, on a advertising team, PR, everything starts with content." "I think I have the strongest leadership team in MarTech at this point, you know, um, you know, the founder of one of our acquisitions stuck around and is now the CMO of the company." "The best decision, uh, was, uh, probably to acquire a company called Welcome." "I always think it's quite personal when you bring people onto a journey, um, people that trust you. I think trust is the ultimate currency in life." "Every single person matters, but it's all about actually executing what you say to do." Ryan Staley Founder and CEO Whale Boss ryan@whalesellingsystem.com www.ryanstaley.io Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Deane Barker, Global Director of Content Management at Optimizely, delves into the relationship between creativity and modern creativity suites. Recent patterns in the marketing space has called for a review of the role of modern content suits in the creative process. In today's episode, Dean delves into how the romantic lie of creativity, the concept of externalization, the 85% mark, and the element of chaos in creativity intertwine in the relationship between creativity & modern content suites.Connect With: Deane Barker: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Deane Barker, Global Director of Content Management at Optimizely, delves into the relationship between creativity and modern creativity suites. Recent patterns in the marketing space has called for a review of the role of modern content suits in the creative process. In today's episode, Dean delves into how the romantic lie of creativity, the concept of externalization, the 85% mark, and the element of chaos in creativity intertwine in the relationship between creativity & modern content suites.Connect With: Deane Barker: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Deane Barker, Global Director of Content Management at Optimizely, explores The impact of AI on personalized content delivery. Is AI going to take away our ability to create content? That is the big question. In today's episode, Deane delves into how generative AI and AI for pattern recognition can optimize content generation for marketers. Connect With: Deane Barker: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brennan Dunn is the author of This Is Personal, The Art of Delivering the Right Email at the Right Time.For the last decade, Brennan Dunn has been building "email-first" businesses.Currently, he owns and operates two companies: RightMessage, a software company that builds personalized marketing software, and Double Your Freelancing, an online community offering courses, events, and other resources to 60,000+ freelancers and agencies.In this episode, we discuss:

Deane Barker, Global Director of Content Management at Optimizely, explores The impact of AI on personalized content delivery. Is AI going to take away our ability to create content? That is the big question. In today's episode, Deane delves into how generative AI and AI for pattern recognition can optimize content generation for marketers. Connect With: Deane Barker: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Claire Vo is the chief product officer at LaunchDarkly and the founder of ChatPRD, likely the most popular PM-specific AI product out there. Before LaunchDarkly, she was a longtime chief product officer at Color and Optimizely. Claire has founded and managed two other companies, Pretty HQ and Experiment Engine, the latter of which Optimizely acquired in 2017. In our conversation, we discuss:• Knowing what you want in your career and being clear about it• Finding your zone of genius and how to operate within it• How to maintain a fast pace in larger companies• How to make it easy for your boss to help you achieve your goals• Advice for navigating the tech industry as a woman• The role of a CPTO and the benefits it brings to organizations• Why she built ChatPRD• Tips for building your own AI tools• The impact of AI on product management and what skills will continue to be important—Brought to you by:• Orb—The flexible billing engine for modern pricing• Dovetail—Bring your customer into every decision• Vanta—Automate compliance. Simplify security—Find the full transcript at: https://www.lennysnewsletter.com/p/bending-the-universe-in-your-favor—Where to find Claire Vo:• X: https://twitter.com/clairevo• LinkedIn: https://www.linkedin.com/in/clairevo/• TikTok: https://www.tiktok.com/@chiefproductofficer—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Claire's background(04:50) How to achieve career progression(10:11) Avoiding promotion obsession(13:50) How Claire stepped into leadership roles(17:24) Operating in your zone of genius(23:03) How to maintain a fast pace(27:46) Setting a high bar for quality and talent(29:54) Normalizing feedback(33:09) Being a woman in tech(47:09) The role of a CPTO(54:19) Building ChatPRD(59:39) Tips for building a GPT(01:02:27) The impact of AI on product management(01:08:08) How AI is changing the product management role(01:14:36) Efficiency gains with ChatPRD(01:16:39) Contrarian corner: sales-led product organizations(01:20:11) Lightning round—Referenced:• LaunchDarkly: https://launchdarkly.com/• Define your zone of genius: Laura Garnett at TEDxMillRiver: https://www.youtube.com/watch?v=gQ7_r2oWlrw• Energy Audit: https://beta.mocharymethod.com/blog-post/energy-audit• How to fire people with grace, work through fear, and nurture innovation | Matt Mochary: https://www.lennyspodcast.com/videos/how-to-fire-people-with-grace-work-through-fear-and-nurture-innovation-matt-mochary/• Radical Candor: From theory to practice with author Kim Scott: https://www.lennyspodcast.com/radical-candor-from-theory-to-practice-with-author-kim-scott/• Optimizely: https://www.optimizely.com/• GitLab: https://about.gitlab.com/• ChatPRD: https://www.chatprd.ai/• You should be playing with GPTs at work: https://www.lennysnewsletter.com/p/you-should-be-playing-with-gpts-at• SpaceX's Starship: https://www.spacex.com/vehicles/starship/• GitHub Copilot: https://github.com/features/copilot• Product management theater | Marty Cagan (Silicon Valley Product Group): https://www.lennyspodcast.com/product-management-theater-marty-cagan-silicon-valley-product-group/• High Growth Handbook: Scaling Startups from 10 to 10,000 People: https://www.amazon.com/High-Growth-Handbook-Elad-Gil/dp/1732265100• Scaling People: Tactics for Management and Company Building: https://www.amazon.com/Scaling-People-Tactics-Management-Building/dp/1953953212• Stripe Press: https://press.stripe.com/• Circe: https://www.amazon.com/Circe-Madeline-Miller/dp/0316556327• Poor Things: https://www.imdb.com/title/tt14230458/• Mythic Quest on AppleTV+: https://tv.apple.com/us/show/mythic-quest/umc.cmc.1nfdfd5zlk05fo1bwwetzldy3• Silicon Valley on HBO: https://www.hbo.com/silicon-valley• Chrysler Pacifica: https://www.chrysler.com/pacifica.html• Waymo: https://waymo.com/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Conversion rate optimisation can often be an under-focused area for digital marketers; AB testing, multivariant testing, testing the elements on your page, and more. When Google's own online split-testing tool was sunsetted not long ago, they recommended some of the best tools to help you in your CRO efforts. One of those tools was Optimizely, who reinvent how marketing and product teams work to create and optimize digital experiences. On today's episode of the Digital Marketing Podcast, we are joined by Optimizely's Chief Product Officer Rupali Jain, to discuss how we should be approaching CRO, experiementation and what's really important. -- Show notes:   Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please     

Every week on Pipeline Visionaries, we sit down with amazing marketing leaders to uncover the pipeline strategies that have been fundamental to their success. In each episode, we ask these guests which three areas of investment are most important to their marketing strategies. Tune into this special series to hear the budget items our CMO guests can't live without!Find parts one, two, three, four, five, six, seven, eight and nineEpisode Timestamps: *(01:37): Grant Johnson, CMO at Billtrust*(04:22): Jessica Gilmartin, CMO at Calendly*(06:11): Megan McDonagh, CMO at Amperity*(07:17): Shafqat Islam, CMO at Optimizely*(08:42:) Efrat Ravid, CMO at Quantum Metric*(10:59): Orlando Baeza, CMO & CRO at Flock Freight*(13:32): Jenny Victor, CMO at Epicor*(16:18): Jessica Shapiro, CMO at LiveRamp*(19:09): Jacqueline Woods, CMO at Teradata*(21:24): Brad Rinklin, CMO at Infoblox*(24:33): Celia Fleischaker, CMO at isolved  Sponsor:Pipeline Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for pipeline pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInLearn more about Caspian Studios

Luke Diaz has a passion for building and leading high-performance Customer Success orgs (CSM, AM, SA, Support) to drive 3 outcomes: 1) accelerate product adoption, 2) drive quantifiable business impact for customers, and 3) achieve best-in-class gross & net retention. Customer Success is an underrated segment of startup success, it ensures users are getting value out of the product and even increases their customer value in an increasing revenue stream. Luke is also an angel investor and managing partner at DBT (Do Big Things) Ventures having invested in Kahawa 1893 coffee. If you're a coffee drinker use code: Luke at Kahawa's website at checkout for a discount. On the show, Luke shared a story about investing 100K into the company before they got into Trader Joe's and major grocery stores. Take a gander at their book summaries of over 40 business and self help books: https://www.dbtventures.com/library

Dan Siroker is the co-founder and CEO of Rewind AI. He also co-founded Optimizely, and he was the Director of Analytics at Obama's first presidential campaign.     On this episode of World of DaaS, Auren and Dan discuss how Rewind raised its Series A in public, and how the unconventional move benefited the company. Dan shares insights on creating a compelling pitch and the importance of practicing and honing the pitch through meetings with investors. Dan also discusses the challenges and opportunities in building screenless wearable devices, and what future wearables could look like. Auren and Dan explore how wearable AI tech could affect cancel culture, transparency, and surveillance. The conversation closes with Dan's advice for parent founders and his thoughts on conventional wisdom and advice.World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.You can find Auren Hoffman on X at @auren and Dan Siroker on X at @dsiroker. Follow World of DaaS @WorldOfDaaS 

Today's interview is with Shafqat Islam, Chief Marketing Officer at Optimizely, a digital experience platform software as a service provider. Shafqat joins me today to talk about their recently released Personalised to Personal report, why they think that personalization has officially reached its maximum maturity level, what's standing in the way of marketers delivering a more personalised experience to customers and their position on marketers gathering zero-party data to further enhance/progress their personalisation efforts amongst some other things. This interview follows on from my recent interview – Paul Weller, the Scots word ‘gallus' and their relation to delivering an award-winning customer experience – Interview with John Devlin of Ascensos – and is number 487 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

(05:11 - 05:38) Memory and the Evolving Digital Age(06:56 - 08:05) Tech and Memory Retrieval(11:40 - 12:51) Chat GPT and Data Privacy Integration(17:34 - 18:44) Leveraging AI for Company Augmentation(22:34 - 23:47) AI for Efficiency and Exceptional Hiring(30:31 - 31:01) Pivoting to Capture Meeting Data(38:38 - 39:00) COO and Chief of Staff Collaboration(43:27 - 44:27) Using Cultural Values as a Guide(47:10 - 48:20) Accountability and Candor in Successful Teams(55:58 - 57:01) Impressions of AI Summarization---(00:11) Augmenting Human Memory With AI This chapter of Between Two COOs features a conversation with Dan Sroker, co-founder and CEO of Rewind, a personalized AI tool that augments human memory. Host Michael Kanag explores the inspiration behind Rewind and how it can give users a "superpower" by making all their digital interactions searchable and AI-able. They also discuss the importance of memory and how technology can enhance our natural capabilities. The conversation touches on the potential impact of relying on AI for memory recall and draws parallels to the evolution of phone numbers. Overall, this chapter explores the fascinating intersection of technology and human memory. (12:51) The Future of AI in Operations This chapter explores the potential impact of AI on future operations. Our guest, who has experience in scaling a company using AI, discusses how AI can be a powerful tool for leveraging human capabilities and increasing productivity. We also touch on the importance of privacy and security in AI, highlighting how companies that do not embrace it may struggle to compete in the future. The conversation concludes with a discussion on the role of AI in remote work and the potential for smaller teams to achieve more with the help of technology. (18:44) Enhancing Productivity With Artificial Intelligence This chapter explores the impact of AI on workplace productivity and efficiency. We discuss the release of GPT-4 and its potential to speed up tasks and increase productivity. Privacy challenges and the importance of employee awareness are also addressed. We examine how AI can bridge the gap between ambiguity and tasks, using Rewind's email summarization feature as an example. The significance of hiring exceptional senior staff and maintaining focus to achieve more with less is emphasized. Lastly, we touch on the potential impact of AI on the job market for recent graduates. (27:19) The Impact of STEM on Technology This chapter emphasizes the significance of STEM education in fostering creativity and problem-solving skills through technology. Our guest shares their personal journey with robotics, which led to the creation of innovative products like Optimize-A and Mac. The discussion also highlights the role of M1 and M2 chips in their company's pivot and how it enables local data privacy. Ultimately, we are reminded of the transformative potential of technology and the importance of adapting and maximizing its benefits. (38:29) COOs and Chiefs of Staff This chapter explores the dynamics of having a COO and chief of staff simultaneously, and how this partnership can benefit a company. We discuss the importance of screening for a good COO and chief of staff, as well as their role in creating a positive work environment. The former CEO shares his experience of achieving the number one spot for best place to work and the role of psychological safety in creating a fantastic workplace. Overall, this chapter provides valuable insights into the importance of a strong partnership between a CEO and their COO and chief of staff, and how it can contribute to the success of a company. (42:23) Cultural Values in a Company This chapter emphasizes the importance of defining and living up to company values. The host, who has experience at Google and now runs his own company, shares insights on creating a strong company culture by clearly defining values and behaviors that align with them. He highlights the need for these values to be a living document, constantly evolving and being used as a basis for performance management. The conversation also touches on the potential pitfalls of using values as a marketing tactic rather than a genuine reflection of the company's beliefs. Overall, this chapter highlights the role of company values in creating a positive and successful work environment. (45:58) Psychological Safety in Leadership Importance This chapter explores the importance of psychological safety in creating a successful and cohesive team. We discuss the guest's experience with psychological safety in their previous company and how they are implementing it in their current venture. We emphasize the need for a shared language and vernacular around psychological safety to create a sense of safety within a team. The guest also shares their regrets about not maintaining a balance of comfort and accountability in their previous company as they grew. We highlight the importance of a long-term orientation and hiring slowly to maintain a strong culture. The chapter concludes with the guest discussing their vision for their current venture and their determination to make it their life's work. (52:03) Ask the Right Question and Succeed This chapter explores the importance of conducting effective reference checks during the hiring process. We discuss the significance of asking the right questions and building rapport with references to obtain honest and valuable feedback on potential candidates. Additionally, we touch on the game-changing role of AI in the hiring process. The chapter concludes with a discussion on how to handle unexpected moments that may arise in the workplace.  

Through the first three quarters of 2023 in the U.S., over 170,000 tech workers have been laid off.   Now, more than ever, it's critical for partnership teams to be focused on the right initiatives and have plans in place to measure and demonstrate success.   How do we prioritize the right partners? Where are strategic partnerships headed in the coming years, and how do we define success?   That's what Tai Rattigan is here to help us with.   Tai is a giant in the partnership space having built teams at Optimizely, Amplitude and Deel. And he's co-founded an organization, Partnership Leaders, dedicated to providing partnership pros with a community and the resources they need to succeed.   Partnership Unpacked host Mike Allton talked to Tai Rattigan about:   ♉️Prioritizing the right partners ♉️Measuring partnership success ♉️The future of strategic partnerships   Subscribe to the show calendar: agorapulse.com/calendar   Learn more about Tai Rattigan   Connect with Tai Rattigan on LinkedIn Connect with Tai Rattigan on Twitter   Resources & Brands mentioned in this episode   Deel Partnership Leaders Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo Full Notes & Transcript: https://www.thesocialmediahat.com/blog/how-a-serial-partnership-leader-defines-success-w-tai-rattigan/(opens in a new tab)   Brought to you by Agorapulse: the #1 rated social media management solution.   Music by Jumbo, "Peripheral" (feat. Plum Soul) Produced and Hosted by Mike Alton

I am here at Opticon 2023, Optimizely's annual conference, here in San Diego, California where there have been a lot of exciting announcements, and we're going to get to at least a few of those today. Innovation and creativity don't happen in a vacuum. Humans work better in groups, and the right platform provides a base for their collective imagination to flourish.  Today we're going to talk about content creation and management as tools to boost creativity and effectiveness of marketing efforts, all to the benefit of the customer. To help me discuss this topic, I'd like to welcome Deane Barker, Global Director of Content Management at Optimizely. RESOURCES PartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding! Optimizely website: https://www.optimizely.com The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Episode 65: Alex Lieberman (@businessbarista) chats with Dan Siroker (@dsiroker), a serial entrepreneur who is currently the co-founder and CEO of Rewind, a personalized AI that captures everything you've ever seen, said, or heard. Prior, he was the co-founder and CEO of Optimizely, a $500M Martech business doing over $110M in annual revenue. In this episode, Dan takes us through his X series, “First Time Second Time Founder,” where he shares the biggest differences he's observed in himself as a seasoned entrepreneur vs. when he was a first time entrepreneur.  Dan's posts: Focus: https://x.com/dsiroker/status/1718440871819903309?s=20 Feedback: https://x.com/dsiroker/status/1718024961606975885?s=20 Headcount: https://x.com/dsiroker/status/1717775227243897048?s=20 Investors vs. Users: https://x.com/dsiroker/status/1717732248512790530?s=20 Product: https://x.com/dsiroker/status/1717678664718971034?s=20 Collaboration: https://x.com/dsiroker/status/1717593744399376859?s=20 Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com Grow more (and stress less) with Brex: brex.com/foundersjournal #FoundersJournal #Startups #Entrepreneur Listen to Founder's Journal here: https://link.chtbl.com/OV4W93_W Watch Founder's Journal here: https://www.youtube.com/@FoundersJournal/  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about your ad choices. Visit megaphone.fm/adchoices