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Rob Meyerson is a brand consultant, professional namer, and co-author of the sixth edition of Designing Brand Identity. On his previous visit to the show, we discussed his work as a namer. For his return, we zoomed out to focus on how brands of all shapes and sizes can design an effective brand identity. We discussed all of this and more this week on the On Brand podcast. About Rob Meyerson Rob Meyerson is a brand consultant and professional namer who runs Heirloom, an independent brand strategy and identity consultancy. With Alina Wheeler, he co-authored the sixth edition of the bestselling Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding. Rob is also the author of the book Brand Naming, creator and host of the podcast How Brands Are Built, and a contributor to leading publications such as Harvard Business Review, Entrepreneur, and Business Insider. From the Show What's in a name? As we know from Rob's last visit to the show, a lot. Designing Brand Identity is a tried and true resource. As Rob notes of the title and scope of the book, “We need all of those words in their biggest sense.” Sadly ... Designing Brand Identity co-author Alina Wheeler passed away recently. AIGA Philadelphia set up a memorial scholarship in her name to honor her legacy. What brand has made Rob smile recently? Rob is a big fan of the sparkling CBD beverage Recess. Why? “You can tell they have a lot of love for design and the name speaks to taking a break.” To learn more, check out Rob's personal website and find the latest edition of Designing Brand Identity on Amazon. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices
Join Kat and Stef Sutton as they chat about the artist's exploration of photography that celebrates street art. Stef's Artist Statement The birthplace of graffiti and home to its own unique style of writing, Philly is filled with various forms of street art; yet tags are often the most overlooked form of street art, often appearing on (and quickly disappearing from) dumpsters, construction equipment, and the walls of abandoned buildings. In photographing tags, I hope to highlight the complexity and intricacy of this artform and the diversity of the artists that create them. "I've been practicing photography for about 10 years, starting with film in college. I gained an AA in Photography and later a BA in Art History and Museum Studies. Since then, I've worked with various Philadelphia museums and nonprofits such as the Penn Museum, Rosenbach Museum & Library and the Stedman Gallery at Rutgers University-Camden. I currently work full-time as an Events Coordinator at the Chamber of Commerce Southern New Jersey and I serve on the board of AIGA Philadelphia—a local chapter of the National graphic design organization—as Vice President + Communications Director, practicing photography in my free time and through my travels around the city of Philadelphia."
Live from the AIGA Philadelphia @in Conference for In-House Creatives, Ryan catches up with friend of the show Natalie Nixon about her new book, The Creativity Leap, something new she's started during the pandemic and how all humans are inherently creative.
…on finding inner peace. Christine Sheller is the Vice President of Design at FS Investments, as well as the president of AIGA Philadelphia. She has over 20 years of experience managing in-house brands and brings her unique perspective to today’s episode for a conversation about the misconceptions of in-house departments, how we can give back through design and the importance of yoga in her life.
Allan Espiritu and Kevin Kernan of GDLOFT were at the HOW Design Live design conference in Boston to celebrate winning the Print Magazine Regional Design Award, Grand Prize with their poster designs for AIGA Philadelphia’s 35th Anniversary. They were also signing[…]↓ Read the rest of this entry... The post Allan Espiritu & Kevin Kernan: The Reflex Blue Show #187 appeared first on 36 Point.
Today is a special episode of This Makes Me Happy, and it’s the creative brainchild of This Makes Me Happy, a podcast about people and what makes them happy; and Design Conversations, an AIGA Philadelphia series where I chat with designers about their work and their career. The following conversation was a live recording in front of an audience for DesignPhiladelphia 2017. I want to thank the Center for Architecture and Design and DesignPhiladelphia for providing the venue, technical support, and for listing this event as part of DesignPhiladelphia. Thank you to AIGA Philadelphia for partnering on the creative happy hour before the event and for all the support, and everyone who contributed to the happy hour (honeygrow for providing the food, Yards for providing the beer, the AIGA board, and especially the AIGA volunteers Kevin Warren and Alex Kim). Thanks to SteeleEmpire for recording this episode. Thank you to Jason Zappolo for editing this episode. Thanks to everyone who attended. And a very special thanks to the five wonderful people who agreed to participate in this recording: Elissa Bloom, Executive Director, Philadelphia Fashion Incubator; Dr. Peter Lloyd Jones, Associate Dean and Director, MEDstudio@Jefferson and Trudy Anne Watt, Senior Fellow and Co-Director Research, MEDstudio@Jefferson; Dr. Natalie Nixon, Design Strategist, Figure 8 Thinking; Christine Sheller, Vicepresident of Design, FS Investments, President, AIGA Philadelphia. For this conversation, I asked the five panelists to put together a short presentation, starting with the phrase, “Design Makes Me Happy Because…”. After the each presented, I asked them questions related to their design experiences and opened up the floor to questions from the audience (the questions came in via text). I hope you enjoy this conversation as much as I did. http://www.thehappypodcast.com/episode62
Today is a special episode of This Makes Me Happy, and it's the creative brainchild of This Makes Me Happy, a podcast about people and what makes them happy; and Design Conversations, an AIGA Philadelphia series where I chat with designers about their work and their career. The following conversation was a live recording in […] The post 62. Design Makes Me Happy, with Elissa Bloom, Dr. Peter Lloyd Jones, Trudy Anne Watt, Dr. Natalie Nixon, and Christine Sheller appeared first on This Makes Me Happy.