Podcast appearances and mentions of Amanda C Watts

Welcome to another powerful episode of the Pain Point Podcast! Today, we're thrilled to host Amanda C. Watts, founder of the Business Advisory Academy and author of four inspiring books. Amanda takes us on a deeply personal journey, from overcoming early failures to building a thriving global business that has guided 3,000 practices in 23 countries. If you're ready to tackle your own Pain Points and turn challenges into opportunities, this episode is for you!

In this episode, Zoe Whitman and Jo Wood chat with Amanda C Watts, founder of the Business Advisor Academy. They discuss how bookkeepers can expand into business advisory services, drawing on their skills to support client growth. Amanda clarifies the difference between financial advice and business advisory, shares steps for bookkeepers looking to introduce advisory services, and offers guidance on crafting a simple, world-class service. Amanda encourages listeners to value their expertise and build strong client relationships by holding space for meaningful conversations. What Listeners Will Learn: The difference between financial advice and business advisory Why bookkeepers are suited to support client business growth How to structure an effective advisory service for client needs Key skills for business advisory: listening, empathy, and communication The importance of simplifying service offerings for client clarity and business success Practical ways to increase pricing confidence and client value perception Connect with Amanda C Watts: Visit https://businessadvisoracademy.com to learn about her certification program or subscribe to the Business Advisor Podcast for weekly insights on advisory skills. Join The Bookkeepers' Collective: Access our training and resources for bookkeepers at https://6figurebookkeeper.com. Follow The Bookkeepers' Podcast: Subscribe for future episodes, and leave a review to help other bookkeepers find the show. About Our Sponsor: This episode of The Bookkeepers' Podcast is sponsored by Xero. Learn more about Xero's Partner Programme at https://www.xero.com/uk/campaign/new-partner-programme/?utm_source=6FB&utm_medium=podcastnotes&utm_campaign=Q2. Disclaimer: The information in this episode is for informational purposes only and not intended as professional advice. The 6 Figure Bookkeeper Ltd disclaims all liability for actions taken based on this content. Always seek professional advice before acting on information discussed in the podcast.

Tired of tech solutions that promise to simplify your operations but end up adding more chaos?    It seems that every new tool pledges to boost efficiency but often leads to increased complexity, draining your resources, and frustrating your team.   That's why we're excited to have Abby Anderson, who's legendary for seamlessly integrating the right tech into the operations in her bookkeeping practice.    Her choices in tech have not just streamlined her firm; they've propelled it into rapid growth while freeing up Abby's time.   So in this episode, Abby shares:   How she sorts through the tech noise to pinpoint solutions that truly deliver Firsthand accounts of how the right tech has reshaped her business Her strategy for keeping technology user-friendly and problem-focused Practical advice for leaders overwhelmed by tech options   Got questions? Share them with us in the comments!   #DeStressYourBusiness #podcast #techintegration #AbbyAnderson #businessgrowth #efficiency #bookkeepingsoftware   ---   Helpful resources:   Abby's links: LinkedIn- https://www.linkedin.com/in/abby-anderson-rocksolid Website- https://www.rocksolidacc.com/ Website: https://www.iaimee.io/   Recommended book:  Minimal Viable Launch by Lee Russel: https://www.amazon.co.uk/Minimal-Viable-Launch-Creating-Software/dp/B0D27899T2   Alexis's webinar with Amanda C Watts on how processes can be documented super fast: https://airmanual.link/simplescales   Software products and tools mentioned in the episode #notspon: Practice Management SoftwareClient Engager Senta (Now owned by IRIS) Accountancy Manager (Now Bright Manager) Accounting / bookkeeping softwareXero Quickbooks Sage Advisory / reporting appsFathom HQ Pulse XBert Clarity Futrli (now part of Sage for Accountants) Document capture and automationDEXT Prepare HubDocs iAimee Payments softwareAdfin Apron Telleroo Software comparison sitesCapterra App Advisory Plus (Accounting & Bookkeeping specific)

Feeling like your relentless hard work is getting you nowhere in your business?

Nearly every time I ask the question ‘what matters most to clients?' –  technical work, the speed with which the work's done or the relationship work – and whether I'm with an individual accountant, a leadership team within an accountancy firm or presenting to an audience of accountants, the answer that almost always comes back is that it's the relationship work that the clients value the most.In a profession that leans more towards introversion than extroversion, it makes sense to dive into what is it accountants could and should do to build stronger relationships with their clients.It was great to have Amanda C. Watts on the podcast to unpack her experiences and to share her understanding as a self-confessed introvert on how and what accountants can do to build stronger relationships through asking better questions and listening more, as well as the deeper, practical skills of making that come to life. If you can see that relationship building is a primary source of value for your clients, and that improving the knowledge and skills in that space would pay off for you, your team and your firm, why not join Amanda and me on this podcast.I hope you enjoy this Humanise The Numbers podcast as much as I did, please scroll down the episode page page for the contact information for Amanda and for the additional, downloadable resources mentioned in this podcast.Remarkable Practice Strategic Business Advice For Accountants That Want To Humanise The Numbers Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Episode post with video, links, and more My guest for Episode #204 of the My Favorite Mistake podcast is Amanda C. Watts, “The Empowered Introvert.” She is the award-winning founder of Oompf Global. Embracing her ‘hidden' introvert strengths, she has served over 700 clients in 23 countries, amassed a community of 25,000 followers, and written three best-selling books. Her mission is to educate other introverted professionals – including accountants, business coaches, and consultants – on how to do marketing and manage their energy so that they can make more money with fewer clients. In this episode, Amanda shares her favorite mistake story about her "journey of burnout." How did she get burned out, how did she recover, and how can others avoid or prevent burnout? Why did Amanda go through multiple cycles of burnout and what can we all learn from that? Questions and Topics: What's an introvert doing as a guest on a podcast? Burnout – avoiding it, not repeating the mistake? Recovering from burnout? Again, I'm an introvert… I could use your help, I think! A “chatty introvert” Maintaining Energy for introverts What types of sales & marketing activities feel right to introverts? Not charging your worth? — free ebook --- Support this podcast: https://podcasters.spotify.com/pod/show/favorite-mistake/support

Episode post with video, links, and more⁠ My guest for Episode #204 of the My Favorite Mistake podcast is Amanda C. Watts, “The Empowered Introvert.” She is the award-winning founder of Oompf Global. Embracing her ‘hidden' introvert strengths, she has served over 700 clients in 23 countries, amassed a community of 25,000 followers, and written three best-selling books. Her mission is to educate other introverted professionals – including accountants, business coaches, and consultants – on how to do marketing and manage their energy so that they can make more money with fewer clients. In this episode, Amanda shares her favorite mistake story about her "journey of burnout." How did she get burned out, how did she recover, and how can others avoid or prevent burnout? Why did Amanda go through multiple cycles of burnout and what can we all learn from that? Questions and Topics: What's an introvert doing as a guest on a podcast? Burnout – avoiding it, not repeating the mistake? Recovering from burnout? Again, I'm an introvert… I could use your help, I think! A “chatty introvert” Maintaining Energy for introverts What types of sales & marketing activities feel right to introverts? Not charging your worth? — free ebook  

This week we're delighted to be joined by Amanda C Watts. Amanda's a marketing and sales guru, speaker, entrepreneur and Amazon Number 1 best seller. Today we're talking about why building a personal brand is important and why that's different from your business and product brands. We talk about how niching can help your marketing but doesn't mean you have to rule out potential clients, with Jo Wood and Zoe Whitman sharing their practical tips on branding and stories of how they've niched in their own bookkeeping businesses. If you enjoy our podcast please subscribe and tell other bookkeepers in your network. Join our free Facebook group: www.facebook.com/groups/6figurebookkeeper/ Follow us on Instagram: www.instagram.com/6figurebookkeeper Buy our Playbook - 40 Social Media Content Ideas for your Bookkeeping Business: www.6figurebookkeeper.com/playbook Buy our eBook on Kindle https://amzn.to/3cMGy48 Connect with Amanda at https://oompf.global

Amanda C. Watts gives sales and marketing superpowers to accounting firms. When Amanda is not out sharing her superpowers, she is a speaker, entrepreneur, Amazon best-seller and the author of The Pioneering Practice. Since 2009 Amanda has helped over 1000 companies launch or grow through her firm, her work with Richard Branson’s Virgin Start-Up, and training and mentoring. Amanda’s clients are some of the fastest-growing accounting firms around and she has helped them achieve "higher revenue with fewer clients."

Rob Brown, Founder and CEO of The BD Academy interviews Amanda C Watts the Amanda C. Watts is Managing Director of a training company called TwentyTwo. She specialises in running a structured 3-step marketing and sales programme based on her best selling book The Pioneering Practice, which is designed to help established accounting firms become more visible, vital and valued in their market. Episode recorded at Accountex 2019. Visit one of our next shows: Accountex Summit North - Tuesday 10th September 2019, Accountex London - 13th-14th May 2020. Or visit our online media platform, www.accountex.co.uk/insight/

(https://bdacademy.pro/wp-content/uploads/2019/05/Amanda-C-Watts.jpg) Amanda C Watts Amanda C. Watts is the creator of the Velocity programme for CPAs and accountants. Velocity is a structured 3-step marketing and sales programme based on the best selling book The Pioneering Practice. By helping firms to clearly understand and communicate the value they provide they transform their positioning, remove their competition and generate higher revenue with fewer clients. She can take an average fee of £3k to £10k a year and beyond. Amanda has been in marketing and sales for 26 years and has won awards for her training programmes. She is the author of two best selling business books: Escape, the Definitive Guide To Becoming A Freedompreneur®, and The Pioneering Practice. She has been featured in The Guardian, The Telegraph, spoken at Quickbooks Connect and Accountex London. Shownotes: To go from good to great, accounting firms need to make it all about relationships Accountants have been labelled over the years as not people oriented but too technical Anyone, even accountants, can program their mindset with the right attitude and coaching Accountants who don’t like the term ‘trusted advisor’ can’t come up with a better alternative For accountants, sales and marketing means attracting, connecting with and converting your ideal clients Why the accounting profession is so exciting right now, with ripe opportunities to give, grow and get Accountants are better than business coaches because they understand the numbers Two biggest challenges for growing accounting firms – tech and staff What ‘focus’ looks like for marketing savvy accountants Three things an accountant should look for in an ideal client The wisdom of changing niches every few years The savvy accountants are using more sophisticated marketing techniques vz a few years ago Worst advice being given to accountants at the moment is on pricing The best hiring policy to attract good people is through culture and how much fun it is to work for you Shout to out Alex Falcon Huerta – what she gets her staff doing most of the time A major source of confidence is gumption – just closing your eyes and going for it! The ‘advisory conversation’ has been going on too long with very little change The two biggest reasons why accountants fear change No amount of marketing will bring you business – you have to start having conversations off the back of it (https://bdacademy.pro/wp-content/uploads/2019/05/amanda_watts.png)   Amanda lives in Surrey with her husband Matthew, two children and her cat named Cat. She has a passion for different cultures and loves travelling the world. To learn more about Amanda and her work, visit  www.twentytwo.agency (http://www.twentytwo.agency) or contact Amanda: Phone +44 (0)1883 317 369 LinkedIn:  https://www.linkedin.com/in/amandacwatts (https://www.linkedin.com/in/amandacwatts/) Twitter: @amandacwatts (https://twitter.com/amandacwatts) Liked your Accounting Influencers Podcast Interview with Rob Brown" target="_blank">email her directly>>

  How do you go from being broke to running a seven-figure business doing what you love? Amanda C. Watts is a marketing authority and has proven herself to be the right expert when it comes to turning one’s passion into a full-time job or even a successful business venture. In this episode of Enlightened Entrepreneur Podcast, Amanda answers Yeukai’s questions about the mistakes she often sees business owners do that keep them from achieving their full potential, and how to best avoid them.   Key Questions Asked: What had to happen mentally in order for Amanda to build a seven-figure business? What advice would Amanda give to someone who wants to actually make things happen but there’s no support from family or anyone around them? What role did mentors play in Amanda’s journey, especially when she was just starting her business? How did she get her first client? What mistakes does Amanda see startup business owners do that stops them before they even get started in making money? How does she go about helping a client find out exactly what they are good at or who they should be working with? Is there anything that business owners do which they think is helping to build their company, yet in actual fact, it’s the opposite? What’s one big tip that Amanda would give to start up business owners? If she were to do it all over again, what would Amanda do differently?   Highlights of Lessons Learned: The first thing Amanda would advice start-up business owners to do is to surround themselves with peers. As for finding her first client, Amanda did not go on to social media and post 20 updates a day. Instead, she went to LinkedIn and sent emails to people who she thinks need her expertise. Two massive problems that new entrepreneurs make: 1) They don’t niche so they don’t become a specialist in something. 2) They charge for their services by the hour. Don’t sell by the hour, package up huge value, work out exactly how much you can help someone, turn it into a package, and work with them for three months or for six months. Almost all of the client Amanda has worked with find that their niche is actually in their story. One thing that she gets her clients to do is to write out their story because there lies some clues as to who you should be helping. Another mistake business owners get stuck on is being very busy being busy. One solution Amanda suggests for this is to outsource. As soon as you can afford it, start investing back into your business and have someone take the grunt work. One big tip that Amanda would give business owners is to “fill yourself up with the information of the experts on YouTube.” And also, “don’t build a business brand, build a personal brand” because it’s the personal brand that people actually buy from. Therefore, it is important to build a personal brand. Another mistake is that a lot of people give up their day job too soon when some people can grow a business while still being in their day job. Amanda advises business owners to not rush to leave their day job, do it safely. And to find someone who has been there and done it and get support from them so you can eliminate mistakes. Amanda gets her clients to ask themselves two questions every day: “What was a win and what was a learning?” (What mistake have they made and what have they learned from that?) Because our power and our success come from our learning and our mistakes, not from where we naturally win.

Today's Guest I'm excited to introduce today's guest, Amanda C. Watts. This episode is full of practical tips on how to become a niche celebrity, including specific strategies that Amanda uses. The idea, of course, is not that you copy her strategies, but that you use them as inspiration to figure out what works for YOU and your business. About Amanda Amanda C. Watts helps consultants, creatives and accountants CREATE A POWERFUL PERSONAL & BUSINESS BRAND, Attract Ideal Prospects, Convert Them Elegantly Into Clients, And Be Remembered And Referred Amanda is a professional speaker, best selling Amazon Author and the creator of hundreds of tools, resources and training for professional experts. Listen to this episode What You’ll Learn What Amanda's tipping point was after three years of struggle to build her business Why the niche truly is the key to success What you need to be able to pivot at any point in your business What you really need to do in order to be seen in a bigger way How long it took Amanda to build a reputation as an expert in her niche Amanda's successful strategy in building her list and getting new clients through webinars How you can harness the power of LinkedIn (and other social networks) if you have a clear strategy Inspiring Women Linzi Boyd Oprah  Sháá Wasmund  Connect with Amanda Website Website Facebook Page Facebook Group Twitter Youtube Linkedin Escape Book How to Subscribe Click here to subscribe via iTunes Click here to subscribe via RSS Click here to subscribe via Stitcher Help Spread the Word If you enjoyed this episode, please head on over to iTunes and kindly leave us a rating and a review! You can also subscribe, so you'll never miss an episode.    

One of the Industry’s Most Talked-about Marketing Expert Warns Business Owners Not to Make These Mistakes How do you go from being broke to running a seven-figure business doing what you love? Amanda C. Watts is a marketing authority and has proven herself to be the right expert when it comes to turning one’s passion into a full time job or even a successful business venture. In this episode of Enlightened Entrepreneur Podcast, Amanda answers Yeukai’s questions about the mistakes she often see business owners do that keep them from achieving their full potential, and how to best avoid them.   Key Questions Asked: What had to happen mentally in order for Amanda to build a seven figure business? What advice would Amanda give to someone who wants to actually make things happen but there’s no support from family or anyone around them? What role did mentors play in Amanda’s journey, especially when she was just starting her business? How did she get her first client? What mistakes does Amanda see start up business owners do that stops them before they even get started in making money? How does she go about helping client find out exactly what they are good at or who they should be working with? Is there anything that business owners do which they think is helping to build their company, yet in actual fact, it’s the opposite? What’s one big tip that Amanda would give to start up business owners? If she were to do it all over again, what would Amanda do differently?   Highlights of Lessons Learned: The first thing Amanda would advice start up business owners to do is to surround themselves with peers. As for finding her first client, Amanda did not go on to social media and post 20 updates a day. Instead, she went to LinkedIn and sent emails to people who she thinks need her expertise. Two massive problems that new entrepreneurs make: 1) They don’t niche so they don’t become a specialist in something. 2) They charge for their services by the hour. Don’t sell by the hour, package up huge value, work out exactly how much you can help someone, turn it into a package, and work with them for three months or for six months. Almost all of the client Amanda has worked with find that their niche is actually in their story. One thing that she gets her clients to do is to write out their story because there lies some clues as to who you should be helping. Another mistake business owners get stuck on is being very busy being busy. One solution Amanda suggests for this is to outsource. As soon as you can afford it, start investing back into your business and have someone take the grunt work. One big tip that Amanda would give business owners is to “fill yourself up with the information of the experts on YouTube.” And also, “don’t build a business brand, build a personal brand” because it’s the personal brand that people actually buy from. Therefore, it is important to build a personal brand. Another mistake is that a lot of people give up their day job too soon, when some people can grow a business while still being in their day job. Amanda advises business owners to not rush to leave their day job, do it safely. And to find someone who has been there and done it and get support from them so you can eliminate mistakes. Amanda gets her clients to ask themselves two questions every day: “What was a win and what was a learning?” (What mistake have they made and what have they learned from that?) Because our power and our success comes from our learning and our mistakes, not from where we naturally win.

Amanda C. Watts is known as The Start-Up Strategist. She specializes in working with stressed-out and burnt-out corporate employees who want to make the leap and set up their own business.  You can keep up with Amanda and the rest of her Start-Up team at www.amandacwatts.com ____________________________________ Kay Sanders is a Certified Personal Development Coach, a Success Coach and Bestselling Author. who draws from her own experiences and struggles in life and in sales to inspire others and to make a difference in their life.  Kay's website is www.kaysanders.c