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Your content writing and post formatting can make or break how you show up, share, and start conversations with LinkedIn.We cover hook lines, content personalization, and even using AI for writing assistance to help you "write right" so your ideal audience sees and reads your content posts. Lots of content tips and strategies to help you become a better LinkedIn post writer.We'd love to hear from you. Share your journey with us for a future shout-out on the show. CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert. As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she advises, speaks and trains B2B industry experts to clarify their value, grow strategic visibility, and lead with lasting authority.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comLINKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.
What's too buttoned-up or too public to share on LinkedIn? Everyone has a balance between their personal and industry preferences. We break down the differences and how to "find your line" on what works best for you and the platform's business context.We'd love to hear from you: Share with us your journey for a future shout-out on the show. CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert. As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she advises, speaks and trains B2B industry experts to clarify their value, grow strategic visibility, and lead with lasting authority.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comLINKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.
This one LinkedIn tool is "the place to be" to find new opportunities, connections, events, companies, posts, jobs, events, and that's just some of them.We share what it is, how to use it and why it's the best place to uncover new people and areas to expand your community and give you a fresh perspective on LinkedIn.We'd love to hear from you: Share with us your journey for a future shout-out on the show. CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert. As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she advises, speaks and trains B2B industry experts to clarify their value, grow strategic visibility, and lead with lasting authority.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growthhttps://mybook.to/The_LinkedIn_Branding_Bookhttps://MichelleSquared.comLINKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.
It's been several months since LinkedIn announced the "retirement" of its LinkedIn Audio Event rooms, first introduced in January 2023. In this episode, we share the updates: the how, why and ways it's still possible to leverage audio on LinkedIn for your business and marketing efforts/We'd love to hear from you: thoughts on the revised audio streaming on LinkedIn? Share with us your insights for a future shout-out on the show. CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert. As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she advises, speaks and trains B2B industry experts to clarify their value, grow strategic visibility, and lead with lasting authority.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comLINKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesLinkedIn Audio Update InformationAmolia Gardner - Audio Events Example of New LinkedIn Audio Event - Felipe CofiñoSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.
There's no denying that content and posting are the best ways to grow visibility and build authority in your industry. Yet, feeding the content machine takes time, money and energy.That's why this episode shares our best content strategy technique that helps you amplify your content and formats to be top of mind with content that helps you work smarter, not harder.We'd love to hear from you: Share with us your journey for a future shout-out on the show. CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert. As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she advises, speaks and trains B2B industry experts to clarify their value, grow strategic visibility, and lead with lasting authority.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growthhttps://mybook.to/The_LinkedIn_Branding_Bookhttps://MichelleSquared.comLINKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.
"In the luxury business, you have to build on heritage." - Bernard ArnaultOn today's episode of The Culture Matters Podcast, our very own Jay Doran is back again to discuss another selection from the culture catalog. Jay is going down the business branding rabbit hole today and looking at some of the factors that go into creating memorable branding for a business. What part in your branding do your values need to play? Is there a family legacy involved or a brand new endeavor? Where do you even begin? We'll get into it on this episode of The Culture Matters Podcast.
If finding your people or even new people on LinkedIn feels "off," it's time to stop relying on the algorithm and make your own way to find the right people to meet and build your community.In this episode, we share three (3) overlooked places to be proactive vs reactive and build a powerful network of connections and community.We'd love to hear from you: Share with us your journey for a future shout-out on the show. CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert. As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she advises, speaks and trains B2B industry experts to clarify their value, grow strategic visibility, and lead with lasting authority.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comLINKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode. TRANSCRIPT:The episode transcript is available to read here.
Have you ever walked into a room and felt like people just sensed something about you?
Are you ready to start showing up and even posting content on LinkedIn, but have a LONG list of roadblocks preventing you from stepping out? Those fears are REAL and we've been there too. This episode explores the common fears most of us face on LinkedIn and how to overcome them. Plus, we share some personal fears that have kept us off track and how we get back in the game.We'd love to hear from you. Share your journey with us for a future shout-out on the show. CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert. As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she advises, speaks and trains B2B industry experts to clarify their value, grow strategic visibility, and lead with lasting authority.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comLINKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode. TRANSCRIPT:The episode transcript is available to read here.
Ready to build and boost your personal brand on LinkedIn? For our 150th episode, we're celebrating 5 years of personal brand building, the mistakes we made, successes we found, all by going ALL IN on the power of a personal brand on LinkedIn.Learn the best tips and the "LinkedIn starter pack" we suggest to solidify your brand. We're excited to share our journey as we cheer you on in building yours. We'd love to hear from you: Share with us your journey for a future shout-out on the show. CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert. As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she advises, speaks and trains B2B industry experts to clarify their value, grow strategic visibility, and lead with lasting authority.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comLINKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode. TRANSCRIPT:The episode transcript is available to read here.
IN THIS EPISODE: AI and automation on LinkedIn are commoditizing everything, whether it's connections, whether it's comments, whether it's content. There is so much blending into one, making it harder to stand out. In this week's episode, we share our "LinkedIn Surprise and Delight" top strategies to build conversations, connections, communities, and collaborations for your brand.We'd love to hear what you think of this week's show. Connect with both Michelles and let us know.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a personal branding speaker, strategist author, podcaster, and LinkedIn® visibility expert. As the founder of Brand Leaders® and the Own Your Lane® personal positioning system she advises, speaks and trains industry experts to clarify their value, grow strategic visibility, and lead with lasting authority.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build YourPersonal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode. TRANSCRIPT:The episode transcript is available to read here.
IN THIS EPISODE:The rise of AI photos and videos is starting to creep into LinkedIn and creating some trust and authenticity issues in our personal brands. We share the latest tech we've seen that are questioning the way we show up and how we should up as human connection. What's real and what crosses the line? We'd love to hear your thoughts on these AI profiles and videos.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® visibility expert. She is the creator of the Own Your Lane® personal branding platform for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build YourPersonal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode. TRANSCRIPT:The episode transcript is available to read here.
IN THIS EPISODE:We share the latest updates and content tips for LinkedIn short-form vertical video format. Learn how to position yourself and your content strategically for real results for brand and business growth.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® visibility expert. She is the creator of the Own Your Lane® personal branding platform for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build YourPersonal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode. TRANSCRIPT:The episode transcript is available to read here.
IN THIS EPISODE:Should you start and/or join a LinkedIn group or have they lost their way and true purpose? We detail our group experience and what's been our first-hand experience of how they're working (or not) on LinkedIn. We'd love to hear about your experience on LinkedIn groups as well. Send us a DM and let us know.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® visibility expert. She is the creator of the Own Your Lane® personal branding platform for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build YourPersonal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode. LISTENER SHOUT OUTJeff Stevens on LinkedInTRANSCRIPT:The episode transcript is available to read here.
Technology should make your life easier, not harder and is rapidly changing the way property management businesses operate. Those who embrace the right tools will thrive in the long run, but with so many shiny new tech solutions out there, how do you know what's actually worth your time and investment? Is it really helping real estate professionals? OR is it just adding more overwhelm? If you're feeling overwhelmed by all the new tech and AI tools out there, look at what's actually working in your business, eliminate what's not, and only invest in tools that improve efficiency and results and this is exactly what we go over in this episode. I chat with Peter Schravemade, Managing Partner of Reach ASEA to talk about the tech every property manager should be using, how to avoid falling for shiny object syndrome, and why the right tech should give you back time, NOT add to your workload. Peter shares his insights on what technology actually works, why property managers struggle with change, and how AI is already changing the game in real estate. If you're looking to make your business more efficient, profitable, and scalable, without losing the human relationships that make you stand out, this episode is a MUST listen!One thing that I'd encourage anyone in property management or any property professional is to consider the fact that with your technology - there needs to be a synergy between them. And if you're not using these tools or they're not dialing the needle, then it might be time to consider looking at something else or changing the way that you actually do business or modifying a tweak - Peter SchravemadeWe explore:How to build a tech stack that actually works for your business and stop paying for tools you don't useWhy the one stop shop property management software doesn't exist and why it might be a good thing How to decide which new tech is worth your time and what tech to ignoreWhy AI is such a game changer for property managers and practical ways to use it for your businessThe biggest mistake real estate businesses make when adopting technology and softwareWhy senior property managers are in such high demand and what it means for agenciesHow to balance automation with the human touch to build trust and win more businessBrand new tools for property managers that will save you hours of timeKylie's ResourcesProperty Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call Kolmeo: https://kolmeo.com/ HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0 Find out about our Done for You Lead...
IN THIS EPISODE:Is it time to polish your LinkedIn profile? We cover one major area that many of us undervalue and undersell ourselves. Learn tips to optimize your position yourself with these multiple actionable updates we use in our client and speaking/training work. CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® visibility expert. She is the creator of the Own Your Lane® personal branding platform for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build YourPersonal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode. TRANSCRIPT:The episode transcript is available to read here.
Be bold! Be authentic! They say... But HOW do you actually do that? In this episode I chat with Business Brand mentor Emily-Jane Saroff about how you can show up with your bold authentic voice. We cover - ✨ How Em found her voice again after a challenging relationship. ✨ How to face the fear of judgement. ✨ The one technique she used to nail a 3 min opportunity to speak on a big stage. ✨ Practical ways to find your authentic voice, even if you're the opposite of an over-sharer. Connect with us on Instagram @thatvoicepodcast @sallyprosservoice @empowerwithem Get Em's Magnetic Marketing Masterclass here
Why should successful business owners invest in developing their personal brand alongside their company? This episode explores how personal branding creates business opportunities, builds audience trust, and provides resilience during market changes. I share my perspectives as both a creator and business owner. Perfect for in-house creators, founders, CEOs, high-performing intrapreneurs, and business leaders looking to maximize their influence and business potential in today's relationship-driven economy.Join our 90-day creative sprint at the link below!I'd love to hear from you!Join our community, Please Hustle Responsibly: https://link.honeyandhustle.co/phrSupport the show:Upgrade to a paid membership, or make a one-time donation: https://link.honeyandhustle.co/phrplusBuy The Interview Workbook for Storytellers: https://www.blurb.com/b/11662269-interview-workbook-for-storytellersVisit the website: https://www.honeyandhustle.coConnect with Angela:YouTube: https://www.youtube.com/c/AngelaHollowellLinkedIn: https://www.linkedin.com/in/angelahollowell/Twitter: https://twitter.com/honeyandhustle
IN THIS EPISODE: Do you see others with a blue LinkedIn Top Voices badge on their profile and wonder: how do they get that, what does it mean and how can I earn one? Today's quick tip episode shares the new changes by LinkedIn on the Top Voice program, and better yet, if you have FOMO, we set the record straight with these deeper strategies. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® visibility expert. She is the creator of the Own Your Lane® personal branding platform for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities. Reach out to Michelle for a keynote speaker, workshops and specialized advising services on LinkedIn and personal branding.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com LINKSLinkedIn Top Voice Program ArticleSUBMIT YOUR QUESTIONSimply DM both Michelles on LinkedIn to submit your question for a future episode. TRANSCRIPTThe episode transcript is available to read here.
Fashioncast®Episode #54, February 4, 2025Isabel De Sousa, Founder Akalia and Business Brand ConsultantOn this episode, you will meet the energetic and brilliant Isabel De Sousa, Founder of Akalia, and business brand consultant. De Sousa, based in Miami, Florida, has walked the walk in building her brand the old fashion way—with grit and determination.Launched in 2021, Akalia was scaled with amazing speed, and is now found in major retailers including Nordstrom, Lord & Taylor, Macy's, Hudson Bay, and countless boutiques across the globe. Be prepared to hear how this young fashionprenuer bootstrapped her way into global boutiques and notable retailers. Her experience was so enlightening, she now assists other business startups complete their journey regardless of the industry. It's fun and compelling listening to De Sousa passionately explain her process including the high highs of entrepreneurship and inevitable low lows. Through it all, Akalia was born and has thrived making inroads and connections usually left for major brands.Please enjoy another interview with an up and comer in the world-of-fashion. Akaliaofficial.com
IN THIS EPISODE: How often is enough or even too much to post on LinkedIn? What's the best ratio to go from invisible to on the radar of those you're here to serve?In this episode, we share the best starter strategy to get going and stay consistent at a pace and timeline that fits your personal and professional goals.CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® visibility expert. She is the creator of the Own Your Lane® personal branding platform for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities. Reach out to Michelle for a keynote speaker, workshops and specialized advising services on LinkedIn and personal branding.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com SUBMIT YOUR QUESTIONSimply DM both Michelles on LinkedIn to submit your question for a future episode. TRANSCRIPTThe episode transcript is available to read here.
Hey Rainmakers! Chelsey and Stephen here, and today we've got an inspiring story for you. If you've ever felt stuck in a job that isn't aligned with the life you want, this episode is for you. We're sitting down with Jessica Rubianogroot, a former occupational therapist turned full-time entrepreneur and mom. She shares how she went from clocking in every day, making a long commute, and feeling exhausted to running her own successful Amazon business—all while being fully present for her kids. Jessica's story is nothing short of incredible. She never saw herself as an entrepreneur. In fact, she admits she's not tech-savvy, had never considered e-commerce, and came from a background of financial scarcity. But when she stumbled across the Rainmaker Family, something shifted. She felt called to take a leap, even when it didn't make logical sense. Fast forward to today—she's made $20K in just two months and is growing her business in ways she never imagined! In this episode, Jessica gets real about the struggles, doubts, and mindset shifts she had to work through. She opens up about how her faith played a huge role in her journey, how she overcame fear around money, and the emotional weight of being a single mom trying to make ends meet. She also shares the moment she realized she was no longer trapped in survival mode but truly thriving in a life of abundance. If you're feeling like there has to be more for you and your family—this conversation is proof that it is possible. Jessica's story will light a fire in you, whether you're just starting or in the thick of it, wondering if you should keep going. So, grab your coffee, settle in, and let's dive in! Connect with us: ► Rainmaker Instagram: @therainmakerfamily ► Chelsey Instagram: @chels_diaz ► Stephen Instagram: @steezdiaz ► TikTok: @therainmakerfamily ► Facebook: @diazfamilylegacy ► Website: therainmakerfamily.com Join Our Next Rainmaker Challenge - How To Make Passive Income From Home: https://therainmakerchallenge.com Save On Our Favorite Things: https://rainmakerfamily.com/deals Watch The Million Dollar Mama Case Study: https://www.makeitrainmomma.com/casestudy Episode Minute by Minute: 0:00 - Introduction: Jessica's Story 2:30 - From Occupational Therapist to Entrepreneur: How It Started 4:45 - The Moment She Knew She Had to Make a Change 7:00 - Overcoming Scarcity Mindset & Taking the Leap 10:30 - Learning E-Commerce as a Non-Techie 14:20 - The Reality of Entrepreneurship: Wins & Hard Moments 18:50 - The Impact on Her Kids & Family Life 23:00 - Jessica's Advice for Moms Who Feel Stuck 27:30 - What's Next for Jessica's Business & Brand
IN THIS EPISODE: Do you attend in-person events, networking meetups, and industry conferences? Valuable connection-building can and should happen before, during, and after each event. In this episode, we share our recent stories, strategies, and tips on how to leverage in-person events for your brand and build relationships on Linkedin and beyond.CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® visibility expert. She is the creator of the Own Your Lane® personal branding platform for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com SUBMIT YOUR QUESTIONSimply DM both Michelles on LinkedIn to submit your question for a future episode. TRANSCRIPTThe episode transcript is available to read here.
IN THIS EPISODE: Feeling off track on Linkedin and your personal brand? It's likely time for foundational clarity to "recalculate" your goals, positioning, messaging, visibility and more. In this episode, continuing in our "fresh start focus," we share the launch of Michelle B Griffin's new Amazon best-seller, Position Yourself and the first of her Own Your Lane® personal branding book series. Learn the four steps of the Own Your L.A.N.E. roadmap, how this works for LinkedIn, and how to stand out with a clear, cohesive, credible, and compelling personal brand. Buy Position Yourself on All Amazon Country Platforms Book Launch Interview, Bonuses and More CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® visibility expert. She is the creator of the Own Your Lane® personal branding platform for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io Buy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com SUBMIT YOUR QUESTION Simply DM both Michelles on LinkedIn to submit your question for a future episode. TRANSCRIPT The episode transcript is available to read here.
Is your business stressing you out? Not sure where to put your energy? Don't know how to actualize your desires?Last year, Sarah made peace with the notion of letting her business go. In doing so, she gave herself the space to make the Moon Studio the best it can be, and to support the life she wants to live. Jam-packed full of prompts and practices, this episode will guide you back to the root of what you really want, showing you how to make your desires work best for you and your life force.In this episode, you'll learn:What to include in your map for 2025What changes and shifts are required to fulfill your desiresHow to recognize when societal expectations are blocking youHow to know when it's time to redesign your lifestyleHow to hold yourself accountable to your dreamsHow to know when to let go of a dreamIf you're ready to address the blocks standing in the way of your version of success, this episode is for you!Listen to Moonbeaming episode 188 with Brooke Manning here.MOON STUDIO WORKSHOP LINKSRitual for Remembering: A Return to Self.Future Self Workshop.Our Hermit Year.Mystic Vision Workshop.Join the Moon Studio Patreon.Buy the 2025 Many Moons Lunar Planner.Subscribe to our newsletter.Find Sarah on Instagram.
Are you the face of your business, but wondering how to scale without being involved in everything? How do you transition from a one-person show to a thriving, team-driven business without losing your unique touch? In this episode of the Lean Out Your Business podcast, I dive into a big question many entrepreneurs face: should you build a personal brand or a business brand? I share my own journey, including how I'm shifting things at Strategic Ops Institute, and why moving from a one-person show to a team-driven business is so important for growth. We'll talk about how to systematize your business, showcase your team, and blend personal and business branding in a way that still feels authentic but also scalable. I'll also share examples—like Richard Branson's Virgin Voyages—to show how the right balance between personal touch and brand identity can help your business grow. If you're looking to scale and aren't sure how to make this transition, this episode is for you! I'll walk you through practical steps to help you shift your business model. In this episode I discuss: - Scaling a Personal Brand - Challenges of Scaling a Personal Brand - Mental and Personal Growth in Scaling - Personal vs. Business Brand Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren't dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol Looking to go deeper and learn how to scale your business sustainably? OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/opsalchemy Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/podcast
IN THIS EPISODE: Are you showing up the same online and on LinkedIn? Whether growing your career, business, or thought leadership, how and where you show up in your brand should be seamless. We share exactly how to create your "digital twin," as MJR says, so that you can be the same online as offline. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author, and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® visibility expert. She is the creator of the Own Your Lane® personal branding platform for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io Buy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com SUBMIT YOUR QUESTION Simply DM both Michelles on LinkedIn to submit your question for a future episode. TRANSCRIPT The episode transcript is available to read here.
IN THIS EPISODE: As we kick off episode 4, we're focusing on "fresh starts" for your personal and business brands on LinkedIn. If you're feeling off track in your branding, content, connections, and LinkedIn in general, this episode brings you back to basics. Learn how to reevaluate your profile and presence to accelerate you in the new year and beyond. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® presence expert. She is the creator of the Own Your Lane® personal branding roadmap for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io Buy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com LINKS Example of going off topic/off track on LinkedIn. Check out our friend Neal Veglio's recent post on his realization. SUBMIT YOUR QUESTION Simply DM both Michelles on LinkedIn to submit your question for a future episode. TRANSCRIPT The episode transcript is available to read here.
Ideas That Make An Impact: Expert and Author Interviews to transform your life and business
3 big ideas discussed in this episode: BIG IDEA #1: The secret to separating yourself from your business BIG IDEA #2: Why a personal brand is your biggest asset (and how to build it) BIG IDEA #3: No personal brand? Here's what you're missing out on Get the show notes for this episode here: https://AskJeremyJones.com/podcast
Want to know the secret sauce for creating a brand that's as magnetic as it is authentic? You're going to have to tune in! In this episode, I chat (and laugh — a lot!) with my amazing friend and client, Anna B., a branding expert who helps moms build powerful online businesses. We dive deep into the importance of personal branding and how to overcome the fear of showing up authentically online. So, if you're overthinking your branding (ahem, that fragmented Instagram-meets-Facebook-meets-random-logo thing you've got going), this episode is your permission slip to simplify, align, and SHINE. Click play and let's make branding fun again! And, if you want to dive deeper into building a brand that stands out, grab Anna's free guide—"Build Your Recognizable Brand"—here! Tune in next week when I'll talk about How I Grew my Online Business Revenue by 60% this Year With the Same Small Audience. xo, Masha. PS - Remember to leave a 5-star rating and review for Money Magnet Mama. Your support means the world to me! PPS - Got an idea for an episode? Hit me up in a DM @mashagoins! Want my Launch & Chill: 60k in 30 Days audio training freebie? Grab it here. Curious about Hey to 100k®? Learn More Here. Interested in Working with Me 1:1? Book a Free Strategy Call Here.
IN THIS EPISODE: What's in store for LinkedIn, and how can you show up stronger for the new year? We share the year's recap, accomplishments, and how you can accelerate your personal and company brand in 2025 and beyond. Plus, check out our announcement at the end. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® visibility expert. She is the creator of the Own Your Lane® personal branding platform for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io Buy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com SUBMIT YOUR QUESTION Simply DM both Michelles on LinkedIn to submit your question for a future episode. TRANSCRIPT The episode transcript is available to read here.
In this episode, we sit down with Tom Hopcroft, the British entrepreneur and founder of Guiris de Mierda, a vibrant community bringing expats and locals together in Madrid. Tom shares his journey from the UK's corporate grind to creating a network that fosters authentic connections, unforgettable events, and a sense of belonging.We dive into what it means to be a "guiri," the challenges of building a community-based business abroad, and how Tom's adventures—like walking the Camino de Santiago and skateboarding across Spain—have shaped his approach to life and work.From navigating cultural differences to crafting viral content, building brand partnerships, and scaling GDM to other cities, this episode is packed with insights for anyone curious about expat life, entrepreneurship, or the art of growing a mission-driven brand.Tune in for a lively conversation about community, culture, and making it work abroad------Timestamps:02:16 What is a Guiri?05:57 GDM Events, Investing in Spain, More than "Siesta y Fiesta"09:55 Journey from Merch to Content to the 1st Meet-up17:07 Why the Name "Guiris de Mierda"?17:59 When Did You Realize This Was a Business?21:24 Golden Guiris and the Subscription Model25:31 Learning From Other Communities27:43 Viral Content to Booked Events Flywheel28:32 Finding Your Niche31:39 Skateboarding Across Spain33:42 Content Strategy (Personal v Business Brand)37:40 Hosting and Organizing Live Events40:03 Getting Sponsorships and Partnerships44:51 GDM Expanding to Barcelona (1st Event)46:00 Content Creation Workshop49:42 Questions From the Audience56:18 Rapid Fire Questions------Follow Tom:https://www.instagram.com/tomcharliedesignFollow Guiris de Mierda:https://www.instagram.com/guirisdemierdahttps://linktr.ee/tomcharliedesignWatch Tom's Backstory:https://www.youtube.com/watch?v=1BOfWd4lts4
IN THIS EPISODE: Did you know LinkedIn takes clues from the pages, people, and content you follow, and that directly impacts your feed? In this episode, we share our recent examples of pruning down our lists to "repopulate" the content and people that appear in our feeds.CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a personal branding speaker, author, and LinkedIn® visibility expert. As the creator of Own Your Lane® Personal Branding Made Simple,® she empowers audiences to effortlessly transform their personal brands into their most powerful professional assets.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com SUBMIT YOUR QUESTIONSimply DM both Michelles on LinkedIn to submit your question for a future episode. TRANSCRIPTThe episode transcript is available to read here.
IN THIS EPISODE: Is it time to refresh your LinkedIn About section? In this episode, we share our best positioning, branding, and writing tips to make yours 'pop' and communicate who you are in a way that feels aligned and memorable. Happy writing! CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is a personal branding speaker, author, and LinkedIn® visibility expert. As the creator of Own Your Lane® Personal Branding Made Simple,® she empowers audiences to effortlessly transform their personal brands into their most powerful professional assets. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io Buy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com SUBMIT YOUR QUESTION Simply DM both Michelles on LinkedIn to submit your question for a future episode. TRANSCRIPT The episode transcript is available to read here. LINK WordCounter.net
IN THIS EPISODE: For the second anniversary of the LinkedIn Branding Book, we celebrated with a LinkedIn Live stream show and episode that shared the strategic tips to start putting yourself out there and getting visible for your work and ideas. (check out the video episode in the link below) CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is a speaker and author who empowers professionals—especially women in business—to become visible and top of mind with personal branding to Own Your Lane™ for next-level opportunities. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io Buy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com SUBMIT YOUR QUESTION Simply DM both Michelles on LinkedIn to submit your question for a future episode. TRANSCRIPT The episode transcript is available to read here. LINK Watch this episode as a LinkedIn Live show
IN THIS EPISODE: Your LinkedIn profile is where the business world sees and let's face it, judges you both on the platform in an online search. If your profile is lackluster you maybe be missing out on your full potential and industry opportunities you desire. We share the Brand Clarity Trifecta for the top areas to instantly update and feel clear, confident and credible with your profile. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is a speaker and author who empowers professionals—especially women in business—to become visible and top of mind with personal branding to Own Your Lane™ for next-level opportunities. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io Buy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com SUBMIT YOUR QUESTION Simply DM both Michelles on LinkedIn to submit your question for a future episode. TRANSCRIPT The episode transcript is available to read here.
IN THIS EPISODE: There's no doubt that LinkedIn is your launching pad for attracting opportunities for your personal and business brands. Yet, it can be discouraging when you're not getting the desired traction. In this episode, we share stories and simple tips so you can reset and ramp up using our 'Small Wins Strategy" on LinkedIn. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is a speaker and author who empowers professionals—especially women in business—to become visible and top of mind with personal branding to Own Your Lane™ for next-level opportunities. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io Buy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com SUBMIT YOUR QUESTION Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINK Inspiration LinkedIn post for this episode we mention: https://www.linkedin.com/posts/gehanharidy_one-big-thing-determines-where-we-are-today-activity-7252295357479415811-FN-0?utm_source=share&utm_medium=member_desktop TRANSCRIPT The episode transcript is available to read here.
IN THIS EPISODE: We now have access to AI tools that are faster, cheaper, and easier than ever before to enhance our branding on LinkedIn. With innovation comes a cost to your branding efforts. We share how and why you can be off-putting to your ideal audience and our quick tip for generating real-deal (and time-friendly/cost-effective) branding assets. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at https://MichelleSquared.com Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding & PR speaker and author who has devoted her career to connecting people, growing communities, and building brands. As a speaker and author, Michelle empowers professionals—especially women in business—to become visible and top of mind with personal branding to Own Your Lane™ for next-level opportunities. She hosts The Standout Women Show, a top-ranked personalbranding podcast by Feedspot. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T.Community Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert. Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond SUBMIT YOUR QUESTION Do you have a question for us to answer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode. TRANSCRIPT The episode transcript is available to read here.
Send us a textEpisode 248: Beyond the Press Release: Creative Strategies for Media Coverage with Guest Liese GardnerKendra talks imperfect marketing with seasoned communications and PR expert, Liese Gardner. Liese founded Liese Gardner Communications in 1999, driven by her passion for helping creative companies, both large and small, increase their visibility and brand presence. She specializes in brand strategy, content marketing, and offers exclusive writing workshops. Liese's approach as a "brand therapist" uses writing and visual storytelling to elevate her clients' brands.Topics covered in today's conversation include:How to identify and craft newsworthy stories for media coverageThe importance of tying business stories to current events and trendsCreative strategies for leveraging small stories for big impactWhy giving away valuable information can build loyal customer communities... and more!Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.Connect with Liese Gardner:Website: www.liesegardner.comLinkedIn: www.linkedin.com/in/liesegardner/Connect with Kendra Corman:Website: www.kendracorman.comLinkedIn: www.linkedin.com/in/kendracorman/Instagram: www.instagram.com/kendracormaninsta/Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
IN THIS EPISODE: With a billion+ members on LinkedIn, how do you set yourself apart to reach and resonate with your ideal audience? It's simple: become a go-to expert who generously teaches their brilliance and becomes known for narrow-lane expertise. We share examples of those with a top-of-mind recall for their specializations and willingness to teach others on the platform. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at https://MichelleSquared.com Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding & PR speaker and author who has devoted her career to connecting people, growing communities, and building brands. As a speaker and author, Michelle empowers professionals—especially women in business—to become visible and top of mind with personal branding to Own Your Lane™ for next-level opportunities. She hosts The Standout Women Show, a top-ranked personalbranding podcast by Feedspot. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T.Community Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert. Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond SUBMIT YOUR QUESTION Do you have a question for us to answer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode. LINKS Links to the niche experts we mentioned who stand out by teaching their brilliance. John Lacey Neal (Podknows Neal) Veglio Gillian Whitney Devon Whitney Kerry Dobson Brenda Meller Rachel Simon John Espirian Ivana Todorovic Irit Levi Yuval Ackerman TRANSCRIPT The episode transcript is available to read here.
In this episode of 'Sorry We're Closed', we discuss the success of the Jordan brand, the importance of personal branding, and the power of storytelling in business. The gang explores how Michael Jordan's brand has surpassed his basketball earnings and delve into the significance of building a personal brand in today's market. The conversation emphasizes that a compelling story can enhance brand value and attract customers. In this conversation, Sean and Pat discuss the importance of startup stories and the hunger for real-life experiences in business. They delve into the significance of brand building in professional sports, particularly in the context of the new Intuit Dome for the Clippers, highlighting how technology is reshaping fan experiences as Steve Ballmer spent $2 Billion for this new facility. Overall you will learn some awesome facts around powerful brands you know and hopefully some strategies on how you can look at your own personal brand as well! Newsletter https://t.co/FJ2fkNOkeM YouTube and Socials https://mtr.bio/sorry-were-closed-Pod Chapters 00:00 Introduction to the Podcast and Guests 05:04 The Jordan Brand: A Business Phenomenon 15:03 Building Personal Brands in Business 25:10 The Importance of Storytelling in Branding 38:56 Brand Building in Professional Sports 44:12 The Intuit Dome: A New Era for the Clippers 52:01 The Future of Fan Experience in Sports
IN THIS EPISODE: Sending a direct message on LinkedIn is one of the more personalized ways to start conversations. There are best practices you can take to avoid the spammier ways to network in the DMs. We share our processes and how you can build genuine connections with LinkedIn messaging. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at https://MichelleSquared.com Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding & PR strategist, speaker and author who has devoted her career to connecting people, growing communities, and building brands. As the founder of Standout Women, Michelle teaches female experts and entrepreneurs to position, brand and publicize their brilliance into thought leadership for next-level opportunities, profit and impact. She is a public speaker, podcast guest, and host of Standout Women℠ LIVE show and a top-ranked personal branding podcast by Feedspot. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T.Community Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert. Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond SUBMIT YOUR QUESTION Do you have a question for us to answer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode. TRANSCRIPT The episode transcript is available to read here.
IN THIS EPISODE: We discuss LinkedIn Verification, a newer feature that allows users to confirm specific information about their profile, identity, workplace, or educational institution. Should do for the verification badge for your personal profile and business page? If you haven't yet gone through the process, we will share the how, why, and what point in this week's actionable episode. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at https://MichelleSquared.com Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding & PR strategist, speaker and author who has devoted her career to connecting people, growing communities, and building brands. As the founder of Standout Women, Michelle teaches female experts and entrepreneurs to position, brand and publicize their brilliance into thought leadership for next-level opportunities, profit and impact. She is a public speaker, podcast guest, and host of Standout Women℠ LIVE show and a top-ranked personal branding podcast by Feedspot. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T.Community Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert. Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond LINKS Learn how to verify your LinkedIn Company Page here. SUBMIT YOUR QUESTION Do you have a question for us to answer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode. LINK Michelle's J Raymond's Video Guide to LinkedIn Verification TRANSCRIPT The episode transcript is available to read here.
In this episode of the Ready Yet?! podcast, my guest is branding expert Laura Bull, who has a storied career spearheading marketing at Sony Records and authoring the bestseller 'From Individual to Empire.' We delve into the crucial differences between branding and marketing, why your brand is much more than a logo, and how to create a powerful personal brand. Laura shares her insights on blending business and creative identities, understanding your target audience, and building lasting brand loyalty. Tune in if you're ready to elevate your brand and stand out in a crowded marketplace. GUEST RESOURCESLaura Bull is a bestselling author and brand strategist who has transformed countless individuals into successful business brands. After a decade at Sony Music, where she worked with artists like Carrie Underwood and Brad Paisley, she now teaches others how to build powerful personal brands. Her book, From Individual to Empire, offers practical advice on creating an authentic and competitive brand. Bull is also a consultant, speaker, and adjunct professor.https://www.thebrandmgmt.comhttps://www.linkedin.com/in/laurabullbrandinghttps://www.instagram.com/thelaurabullhttps://www.facebook.com/LauraBullBranding BE IN CHARGE >> TAKE ACTION >> GET RESULTSConquer Your BusinessJoin us on FacebookLinkedInInstagramYouTubeDownload your free copy of Erin's ebook, Connect as a Human First here.
IN THIS EPISODE: Are you on Team Schedule or Team I'll Post When I Can? In this episode, Michelle Squared discusses how and why content scheduling can benefit you and your brand-building effort. Which camp are you in? Please send us a LinkedIn DM and let us know. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at https://MichelleSquared.com Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding & PR strategist, speaker and author who has devoted her career to connecting people, growing communities, and building brands. As the founder of Standout Women, Michelle teaches female experts and entrepreneurs to position, brand and publicize their brilliance into thought leadership for next-level opportunities, profit and impact. She is a public speaker, podcast guest, and host of Standout Women℠ LIVE show and a top-ranked personal branding podcast by Feedspot. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T.Community Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert. Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond SUBMIT YOUR QUESTION Do you have a question for us to answer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode. TRANSCRIPT The episode transcript is available to read here.
*Special Replay* Disclaimer: I gave Dan a challenge to go to rapid fire and help as many people grow their business and brand as humanly possible. And he delivers! Dan Fleyshman is an entrepreneur, a social media rockstar, a philanthropist, an angel investor in over 37 companies, and perhaps best known as the youngest founder to take a company public at age 23. He talks about how to start a business with only $1,000 and why business owners are missing a huge opportunity if they're not using social media every week. He shares the 3 things to do everyday to achieve success and significantly grow your business. And he pulls back the curtain to reveal his leadership secrets and his best investment ideas. You'll love all the takeaways Dan gives you in this value-packed conversation. 3 Money Makers: How to start a business with only $1,000 You should be posting about your business at least 3 times a week Your business should start a subscription model Are you a financial advisor? Join the exclusive email list for financial advisors HERE. Get access to Simple Teen Success HERE. Order your copy of the USA Today and Wall Street Journal bestselling book Good Money Revolution here: https://amzn.to/34hSonE Book Derrick to speak at your next event HERE. For daily tips to help you make and save money, follow us on Instagram @derricktkinney
IN THIS EPISODE: Are you feeling down and discouraged about LinkedIn's reach? This can be frustrating, especially if you track (or over track) your LinkedIn analytics and content data. Good news: Analytics aren't everything, and the typical analysis of them might be steering you in the wrong path. We share our tips on what you should look for, other important metrics, and two top tips to "recalculate" your mindset and motivation to keep going on LinkedIn. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at https://MichelleSquared.com Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding & PR strategist, speaker and author who has devoted her career to connecting people, growing communities, and building brands. As the founder of Standout Women, Michelle teaches female experts and entrepreneurs to position, brand and publicize their brilliance into thought leadership for next-level opportunities, profit and impact. She is a public speaker, podcast guest, and host of Standout Women℠ LIVE show and a top-ranked personal branding podcast by Feedspot. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T.Community Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert. Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond SUBMIT YOUR QUESTION Do you have a question for us to answer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode. TRANSCRIPT The episode transcript is available to read here.
In this episode of the Beauty Business and Mindful Podcast, discuss the evolution of business branding, the importance of website rebranding, and the need for pricing transparency. Emphasize the significance of attracting and repelling clients through effective branding strategies and shares insights on how to create a website that serves as a functional storefront. Lastly highlight the importance of community engagement and the value of learning and adapting in the beauty industry. Chapter in this Episode: 00:00 Introduction to Business Branding and Evolution 05:06 The Importance of Website Rebranding 09:51 Pricing Transparency and Client Attraction 14:55 Attracting and Repelling Clients 20:09 Final Thoughts and Community Engagement You can see my new website at www.celestethestylist.com
IN THIS EPISODE: What's the best type of content to post on LinkedIn? What format gets the most reach? In this episode, we share our proven steps and systems before you post content on LinkedIn. No more being overwhelmed — (or waiting until everything is perfect) — we detail how to strategically post LinkedIn content that's easy for you and easy to attract the right people. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at https://MichelleSquared.com Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding & PR strategist, speaker and author who has devoted her career to connecting people, growing communities, and building brands. As the founder of Standout Women, Michelle teaches female experts and entrepreneurs to position, brand and publicize their brilliance into thought leadership for next-level opportunities, profit and impact. She is a public speaker, podcast guest, and host of Standout Women℠ LIVE show and a top-ranked personal branding podcast by Feedspot. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T.Community Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert. Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond SUBMIT YOUR QUESTION Do you have a question for us to answer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode. TRANSCRIPT The episode transcript is available to read here.
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