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IN THIS EPISODEWhy is that that so many B2B and personal brands seem like clones on LinkedIn? Looking and sounding the same where so it's just one endless blur? In this episode, we share why it's so easy to fall victim to blurred branding, and how you can escape it if you're feeling a tad blended too.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries.As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.comBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.GET UNSTUCK WITH YOUR PERSONAL BRANDWhen you need clarity fast, Michelle's Position Yourself Power Hour™ gives you a 60-minute clarity session with strategic answers, feedback and next steps to get unstuck for your biggest personal branding roadblock.Book your session here https://michellebgriffin.com/powerhour/ STAY AHEAD OF WHAT'S WORKING ON LINKEDINIf LinkedIn feels important to your business but messy in practice, Michelle J Raymond's newsletter delivers clear, no-hacks insights to help B2B teams make better LinkedIn decisions each week. Subscribe here - https://b2bgrowthco.com/newsletter/
How can you build a successful strength training business that stands the test of time? In this episode, Luke Carlson talks about the 20 biggest lessons he's learned about making Discover Strength successful over 20 years in business and how you can apply it all to your HIT personal training business. We talk about everything from the workout, marketing, branding, training your staff, creating great customer experiences, effective client education, and so much more. If you want to learn how to build a successful HIT business that stands out and outdoes the competition, this episode with Luke is a must-listen. ━━━━━━━━━━━━ Start Strong, Grow Faster — Get a FREE course to grow your strength training business here ━━━━━━━━━━━━ Need more help growing? Book a HIT Business Strategy Call with Lawrence here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here
IN THIS EPISODEStruggling on LinkedIn lately? Let's look deeper....is your brand positioning and messaging set to do the heavy lifting so it's crystal clear who you are and what you're known for?In this episode, we share our brands stories when we ventured off and how we got back our brand magic, plus the top tips to take now to get back to a foundational first brand.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries.As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.comBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.GET UNSTUCK WITH YOUR PERSONAL BRANDIf you're overthinking your message, positioning, or next move, Michelle's Position Yourself Power Hour gives you clear direction and practical next steps so you can move forward with clarity and confidence.Book your session here https://michellebgriffin.com/powerhour/KEEP LEARNING HOW B2B TEAMS WIN ON LINKEDINIf you enjoy The LinkedIn Branding Show, you'll also love Michelle J Raymond's other podcast, Social Media for B2B Growth, where she shares practical, no-hacks strategies to help B2B teams turn LinkedIn into real business growth. Subscribe wherever you listen.
IN THIS EPISODE:We are so excited and honored to drop our 200th episode that has impacted listeners on a global and often binge-worthy scale they tell us. We're celebrating and sharing the updates impacting LinkedIn branding that works today plus a SHOW UPDATE moving forward.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries.As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.comBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.ARE YOU SHOWING UP IN AI SEARCH?AI is now the front door to opportunity for expertslike you. The Recognition Ready™ AI Visibility Guide for Experts by Michelle B. Griffin helps you understand how AI evaluates your digital presence and what you can do to show up when and where it matters.Download the guide here: https://michellebgriffin.com/aivisibility/NEWSLETTER SUBSCRIPTIONIf LinkedIn feels important to the business but messy in practice, Michelle J Raymond's newsletter delivers clear, no-hacks insights to help B2B teams make better LinkedIn decisions each week. Subscribe here - https://b2bgrowthco.com/newsletter/
IN THIS EPISODE:If you've left a company, role or industry how do you handle the changes on LinkedIn? We share the strategies you need for your profile and your content to align so the people and algorithms make sense of your new path.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries.As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.comBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.ARE YOU SHOWING UP IN AI SEARCH?AI is now the front door to opportunity for expertslike you. The Recognition Ready™ AI Visibility Guide for Experts by Michelle B. Griffin helps you understand how AI evaluates your digital presence and what you can do to show up when and where it matters.Download the guide here: https://michellebgriffin.com/aivisibility/FIX WHAT'S HOLDING YOUR LINKEDIN BACKIf LinkedIn feels almost right but something is still holding you back, Michelle J Raymond's Power Hour helps you gain clarity, direction, and a practical plan to fix exactly what's not working. Learn more here - https://b2bgrowthco.com/power-hour-session/
IN THIS EPISODE:Tired of blending in with your content? We makes the case for a strong branded idea to differentiate your content that makes you untouchable and uncopyable on LinkedIn and stand out against the slop of AI content in the feed.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries.As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.comBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.NEWSLETTER SUBSCRIPTIONIf LinkedIn feels important to the business but messy in practice, Michelle J Raymond's newsletter delivers clear, no-hacks insights to help B2B teams make better LinkedIn decisions each week. Subscribe here - https://b2bgrowthco.com/newsletter/BECOME THE RECOGNIZED AUTHORITY WITH THEOWN YOUR LANE™ PODCASTIf you're enjoying The LinkedIn Branding Show, you'll love Michelle B. Griffin's solo podcast, Own Your Lane™, the personal branding and PR podcast for women experts ready to be chosen for what they do best. If you're an author, speaker, or thought leader ready for more visibility, recognition, and opportunity for your next-level era. Listen here –https://michellebgriffin.com/podcast/
IN THIS EPISODE:Why does LinkedIn feel so scary to step out and be seen? Especially for women, whom this episode is focused, we're sharing the exact shifts and steps that got us off the sidelines to grow our brands and businesses, and how you can, too, starting today.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries.As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.comBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.HOW YOU SHOWING UP IN AI SEARCH?AI is now the front door to opportunity for experts like you. The Recognition Ready™ AI Visibility Guide for Experts by Michelle B. Griffin helps you understand how AI evaluates your digital presence and what you can do to show up when and where it matters.Download Michelle B. Griffin's Recognition Ready™ AI Visibility Guide + Scorecardhttps://michellebgriffin.com/aivisibility/NEWSLETTER SUBSCRIPTIONIf LinkedIn feels important to the business but messy in practice, Michelle J Raymond's newsletter delivers clear, no-hacks insights to help B2B teams make better LinkedIn decisions each week. Subscribe here - https://b2bgrowthco.com/newsletter/
Service Business Mastery - Business Tips and Strategies for the Service Industry
Most home service businesses are posting content… but not getting results. Why? Because they're missing the most important piece: connection. In this episode of Service Business Mastery, Tersh Blissett sits down with Jen McKee, founder of Kee Hart Marketing, to break down what actually works when it comes to building a brand in the trades. They dive into why personal branding matters, how social media really drives business growth, and why most contractors are overthinking their content strategy. Jen explains why "boring" everyday work is actually powerful content, how authenticity beats AI-generated posts, and what it really takes to stand out in a crowded market. They also cover how to use AI the right way without losing your voice, the balance between business brand and personal brand, and how to create content that actually converts. If you want to build a brand that attracts customers, builds trust, and drives real results, this episode gives you a practical roadmap. What You Will Learn in This Episode • Why personal branding matters in the trades • How authentic content outperforms polished content • Why "boring" work is actually great content • How to use your existing network to generate business • The difference between visibility and conversion • Why AI-generated content struggles to connect • How to use AI to support your content without replacing you • The 3 types of content every contractor should create • Why most contractors struggle with consistency • How to stand out in your local market • When to focus on personal brand vs business brand • Why connection is the key to social media success Timestamps 00:00 Why personal branding matters in the trades 02:00 Jen McKee's background and Kee Hart Marketing 04:30 The impact of personal brands in HVAC 07:00 Why "boring" content is actually engaging 10:00 Should business owners build a personal brand? 13:00 Using your network to generate more business 16:00 The balance between personal and business branding 19:00 The right way to use AI in social media 22:00 Why AI-generated content doesn't perform 25:00 How to create content that actually connects 27:30 The 3-part content framework (Show, Sell, Scale) 30:00 Why attention comes before conversion 32:00 How to fix low engagement on social media Follow the Host and Guest Tersh Blissett: https://www.linkedin.com/in/tershblissett/ Jen McKee: https://www.linkedin.com/in/jen-mckee-72114824/ Kee Hart Marketing: https://www.linkedin.com/company/keehartmarketing/ Connect with Us LinkedIn - https://www.linkedin.com/company/service-business-mastery TikTok - https://www.tiktok.com/@servicebusinessmastery Facebook Group - https://www.facebook.com/groups/servicebusinessmasterypodcast Instagram - https://www.instagram.com/servicebusinessmasterypodcast Register for NHPC26 in Columbus, OH (April 13-16) and save $270! Use code MASTERY for the $825 rate: nhpc26.org/svc-mastery | Registration deadline: April 9 This episode is kindly powered by: UpFrog: upfrog.com MarketStorm is an AI-powered advertising platform. Results vary by market, budget, and campaign configuration: https://marketstorm.ai/ Get Your 14-Day Free Trial with CallRail!: https://www.callrail.com/sbmpod CompanyCam: https://companycam.com/ Breezy: https://getbreezyapp.com/ Your calls hold the key to growing your business. PhoneTAP gives you instant AI analysis, real customer lifetime value, and tools to coach your team. Learn more: phonetap.ai/demo
IN THIS EPISODE:If your brand, profile or content are blending in, this episode will change all that. We're sharing 10 surefire ways to stand out on LinkedIn and stop sounding like everyone else.. Let us know, which one will you try first?CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries.As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.comBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.POSITION YOURSELF POWER HOURGet Unstuck in One Focused HourIf you're overthinking your message, positioning, or next move, Michelle B. Griffin's Position Yourself Power Hour gives you clear direction and practical next steps so you can move forward with clarity and confidence.https://michellebgriffin.com/powerhour/SUBSCRIBE TO SOCIAL MEDIA FOR B2B GROWTH PODCASTListen to Michelle J Raymond's Other PodcastIf you enjoy The LinkedIn Branding Show, you'll also love Social Media for B2B Growth Podcast, where Michelle shares practical, no-hacks strategies to help B2B teams turn LinkedIn into real business growth. Subscribe wherever you listen.
Relebogile Mabotja sits down with global multi-award-winning business growth specialist Dr Diane Boorman to unpack one of the most misunderstood topics in business today, your personal brand versus your business brand. Every first Wednesday of the month, the Business advantage will opens up the boardroom to deliver real, practical insights from one of the best in the game. In this episode, the conversation tackles the big questions are your personal and business brands the same, should they be separated, and most importantly, which one should you prioritise in today’s climate to remain relevant, trusted, and profitable? 702 Afternoons with Relebogile Mabotja is broadcast live on Johannesburg based talk radio station 702 every weekday afternoon. Relebogile brings a lighter touch to some of the issues of the day as well as a mix of lifestyle topics and a peak into the worlds of entertainment and leisure. Thank you for listening to a 702 Afternoons with Relebogile Mabotja podcast. Listen live on Primedia+ weekdays from 13:00 to 15:00 (SA Time) to Afternoons with Relebogile Mabotja broadcast on 702 https://buff.ly/gk3y0Kj For more from the show go to https://buff.ly/2qKsEfu or find all the catch-up podcasts here https://buff.ly/DTykncj Subscribe to the 702 Daily and Weekly Newsletters https://buff.ly/v5mfetc Follow us on social media: 702 on Facebook https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio702 See omnystudio.com/listener for privacy information.
IN THIS EPISODE:LinkedIn doesn't feel the same and it's not just you. As the platform shifts from connection to discovery, you're seeing fewer of your people and more random content.In this episode, we break down what's actually happening behind the feed and how to stay connected, visible, and energized without burning out or disappearing altogether.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women experts become recognized authorities and thought leaders in their industries.As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ branding platform for women's recognition, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.BECOME THE RECOGNIZED AUTHORITY WITH THE OWN YOUR LANE™ PODCASTPosition Your Brand. Build Visible Authority.If you're enjoying The LinkedIn Branding Show, you'll love Michelle Griffin's solo podcast, Own Your Lane,™ the personal branding and PR podcast for women experts and leaders ready to be chosen for what they do best. Learn how to sharpen your positioning, build visible authority, and get visible across LinkedIn, stages, media, podcasts, and AI search.Listen here –https://michellebgriffin.com/podcast/FIX WHAT'S HOLDING YOUR LINKEDIN BACKIf LinkedIn feels almost right but something is still holding you back, Michelle J Raymond's Power Hour helps you gain clarity, direction, and a practical plan to fix exactly what's not working. Learn more here - https://b2bgrowthco.com/contact/
IN THIS EPISODE:Content is one way to stand out on LinkedIn but let's face it, not all formats are treated or seen equally by humans and the algorithm. In this episode, we share the strategies behind the top formats, tips and tools to use right now to give your personal brand a boost in the busy LinkedIn feed.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women experts become recognized authorities and thought leaders in their industries.As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ women's leadership program, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.LINKSSocial Media Today article on LinkedIn Articles In LLMsKEEP LEARNING HOW B2B TEAMS WIN ON LINKEDIN If you enjoy The LinkedIn Branding Show, you'll also love Michelle J Raymond's other podcast, Social Media for B2B Growth, where she shares practical, no-hacks strategies to help B2B teams turn LinkedIn into real business growth. Subscribe wherever you listen.BE THE EXPERT AI RECOMMENDSAI is now the front door to opportunity forexperts like you. The Recognition Ready™ AI Visibility Scorecard by Michelle B. Griffin helps you understand how AI evaluates your digital presence and what you can do to show up when and where it matters.Download Michelle B. Griffin's RecognitionReady™ AI Visibility Scorecard at https://michellebgriffin.com/aivisibility/
IN THIS EPISODEWhat's the #1 way to you stay consistent with personal branding on LinkedIn? While most would say a brand guide, content galore or an AI tool, these are not even close.In this episode, we share and even normalize this reality that can bring incredible opportunities if followed diligently no matter what.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx + keynote speaker, author and educator on personal branding and professional visibility. As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ movement, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.STAY AHEAD OF WHAT'S WORKING ON LINKEDINIf LinkedIn feels important to your business but messy in practice, Michelle J Raymond's newsletter delivers clear, no-hacks insights to help B2B teams make better LinkedIn decisions each week. Subscribe here - https://b2bgrowthco.com/newsletter/POSITION YOURSELF POWER HOURGet Unstuck in One Focused HourIf you're overthinking your message,positioning, or next move, Michelle's Position Yourself Power Hour gives youclear direction and practical next steps so you can move forward with confidence.Book your session here – [Insert Link]https://michellebgriffin.com/powerhour/
Comments are the new content, are using them to your advantage? We share the latest updates from LinkedIn on their crackdown on AI comment usages + strategic ways to use organic comment analytics as a branding and visibility leverage your brand faster without posting content more.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx + keynote speaker, author and educator on personal branding and professional visibility. As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ movement, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.LINKSLinkedIn VP of Product Management CrackDown PostFIX WHAT'S HOLDING YOUR LINKEDIN BACK If LinkedIn feels almost right but something is still holding you back, Michelle J Raymond's Power Hour will help you gain clarity, direction, and a practical plan to fix exactly what's not working. Learn more here - https://b2bgrowthco.com/contact/BECOME THE RECOGNIZED AUTHORITY WITH THEOWN YOUR LANE™ PODCASTPosition Your Brand. Build Visible Authority.If you're enjoying The LinkedIn Branding Show, you'll love Michelle Griffin's solo podcast, Own Your Lane,™ the personalbranding and PR podcast for women experts and leaders ready to be chosen for what they do best. Learn how to sharpen your positioning, build visible authority, and get visible across LinkedIn, stages, media, podcasts, and AI search.Listen here - https://michellebgriffin.com/podcast/
IN THIS EPISODE:New to LinkedIn or back from a years ago? LinkedIn is a whole new world and the place to be. This episode shares what to know, where to start and how to navigate the platform to get comfortable, start posting and the first place to start to get ahead.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women experts become recognized authorities and thought leaders in their industries.As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ women's leadership program, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.LINKSBE A STANDOUT WITH THE OWN YOUR LANE™ PODCASTPosition Your Brand. Build Visible Authority.If you're enjoying The LinkedIn Branding Show, you'll love Michelle Griffin's solo podcast, Own Your Lane™ the personal branding and PR podcast for women experts and leaders ready to be chosen.Learn how to sharpen your positioning, build visible authority, and get selected for speaking, media, podcasts, and even AI search.Listen here POWER HOURFix What's Holding Your LinkedIn BackIf LinkedIn feels almost right but something is still holding you back, Michelle J Raymond's Power Hour helps you gain clarity, direction, and a practical plan to fix exactly what's not working. Book here - https://b2bgrowthco.com/power-hour-session/
IN THIS EPISODE:If you post content (or want to) on LInkedIn, there's a side of it that can cause you to question everything. It sure did for MJR and in this episode, we peel back the flip side of content creation, what "Post Pirates" and "AI Content ReShufflers" can do to dampen but not squash your best work. We share our top tips to help you handle them as well. We want to know, has this happened to you and how do/did you handle it? Please share with us.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women experts become recognized authorities and thought leaders in their industries.As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ women's leadership program, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.LINKSPOSITION YOURSELF POWER HOURGet Unstuck in One Focused HourIf you're overthinking your message, positioning, or next move, Michelle B. Griffin's Position Yourself Power Hour gives you clear direction and practical next steps so you can move forward with confidence.Learn more and book your session here. NEWSLETTER SUBSCRIPTIONIf LinkedIn feels important to the business but messy in practice, Michelle J Raymond's newsletter delivers clear, no-hacks insights to help B2B teams make better LinkedIn decisions each week. Subscribe here https://b2bgrowthco.com/newsletter/
LinkedIn has announced its new quarterly class of "Top Voices," and we're peeling back the mystique as to what they are, who qualifies, and how you can become one. Plus, our branding tips help you elevate your voice, value and visibility without the blue badge.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women experts become recognized authorities and thought leaders in their industries.As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ women's leadership program, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.LINKSBE THE EXPERT AI RECOMMENDSAI is now the front door to opportunity for experts like you. The Recognition Ready™ AI Visibility Guide by Michelle B. Griffin is a strategic, yet practical guide to understanding how AI discovers and evaluates your digital presence and what you can do to show up when and where it matters.Download Michelle B. Griffin's Recognition Ready™ AI Visibility Guide. Get it here SUBSCRIBE TO SOCIAL MEDIA FOR B2B GROWTH PODCASTListen to Michelle J Raymond's Other PodcastIf you enjoy The LinkedIn Branding Show, you'll also love Social Media for B2B Growth Podcast, where Michelle shares practical, no-hacks strategies to help B2B teams turn LinkedIn into real business growth. Subscribe wherever you listen. MENTIONSLinkedIn Top Voices - January 2026 global listQualifications CriteriaLinkedIn Top Voice Nomination Form
LinkedIn Service Pages are free dedicated landing pages that showcase your services and businesses and are offered globally (except in China.)In this episode, we detail the pros and cons of activating a services page and share our personal experience +honest feedback so you can decide if one is right for you.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx + keynote speaker, author and educator on personal branding and professional visibility. As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ movement, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.LINKSReady to Be Seen for What You're Really Worth?You're an expert, but your brand doesn't show it. Book a Position Yourself Power Hour™ with me to refine how you show up and map your next visibility move on LinkedIn, in media, on stage and now in AI search.https://michellebgriffin.com/powerhourIf LinkedIn feels important to the business but messy in practice, Michelle J Raymond's newsletter delivers clear, no-hacks insights to help B2B teams make better LinkedIn decisions each week. Subscribe here - https://b2bgrowthco.com/newsletter/
In this episode, I'm sharing a framework I've lived by for years, long before concepts like nervous system regulation and holistic success became mainstream. Drawing from feng shui, Chinese life principles, and feminine leadership, we explore why so many women feel burned out, scattered, or stuck — and how boundaries, when practiced femininely, actually create flow instead of restriction. This conversation reframes boundaries not as rigid rules, but as energetic containers — the architecture that allows creativity, visibility, wealth, and intuition to expand safely. At the center of this episode are the five elements — Wood, Fire, Earth, Metal, and Water — and how each one corresponds to a feminine boundary that supports sustainable success in business, personal branding, and money. ✨ In This Episode, We Explore: Why hustle culture fails women (and what ancient systems understood instead) How feng shui extends far beyond your home and into your body, work, and decisions Why boundaries are not masculine — they're a feminine necessity How misaligned energy leads women to overwork instead of real momentum The difference between forcing success and creating the conditions for it ✨ Ready to Go Deeper? Everything I shared in this episode is the energetic foundation behind my work. If you'd like to experience it in a tangible way, start with my free 7-Day Glow Up Challenge — it's designed to help you recalibrate your energy, habits, and self-trust. And if you're ready to build a brand or business from this place of alignment, clarity, and calm authority, you'll find this philosophy fully embodied inside Shine Online Digital Wealth Mastermind If you want to learn more about building a personal brand, download my FREE ebook guide 'The Passionista Playbook here ***WELCOME TO MY WORLD***
Late last year, LinkedIn introduced its new 360 Brew algorithm, shifting how profiles, content, and expertise are evaluated on the platform. In this episode, we share observations we've seen in these past 90 days as well as practical steps you can take to strengthen your profile so you're easier to understand, easier to find, and aligned with LinkedIn's expertise-driven direction.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx + keynote speaker, author and educator on personal branding and professional visibility. As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ movement, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.LINKSReady to Be Seen for What You're Really Worth?You're an expert, but your brand doesn't show it. Book a Position Yourself Power Hour™ with me to refine how you show up and map your next visibility move on LinkedIn, in media, on stage and now in AI search.https://michellebgriffin.com/powerhourFix What's Holding Your LinkedIn BackIf LinkedIn feels almost right but something is still holding you back, Michelle J Raymond's Power Hour will help you gain clarity, direction, and a practical plan to fix exactly what's not working. Book here - https://b2bgrowthco.com/power-hour-session/
Season 5 kicks off with a new year, new. year, and new profile (update). This is the perfect time to reassess your personal brand, positioning and messaging to be top of mind on LinkedIn. We share branding tips and the best places to review and update your profile so you're found by the right people, opportunities and aligned for the new LinkedIn 360 Brew expertise-driven algorithm.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx Speaker, Author, Podcaster, and Personal Brand Strategist As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ movement, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.LINKSReady to Be Seen for What You're Really Worth?You're an expert, but your brand doesn't show it. Book a Position Yourself Power Hour™ with me to refine how you show up and map your next visibility move on LinkedIn, in media, on stage and now in AI search.https://michellebgriffin.com/powerhourCatch Michelle J Raymond's Podcast, Social Media for B2B Growth Podcast wherever you listen to your podcasts or here: https://socialmediaforb2bgrowthpodcast.com/episodes
Jayson Edwards is the founder of J-Dawgs, one of Utah's most iconic food brands. He started it as a BYU student with $600 from pawning his guitar to his dad, running a tiny shack near campus that somehow turned hot dogs into a full-blown movement. In this conversation, Jayson breaks down what actually made J-Dawgs explode early, the painful lessons that come with scaling a food business, and why focus, quality, and community matter more than hype. In this episode, we talk about:Starting J-Dawgs with $600 and no clue what he was doingHow the “shack” created crazy demand before social mediaWhy he stayed narrow instead of expanding into everythingSupply chain chaos, owning the IP, and protecting qualityWhat COVID was really like as a food business ownerHiring, culture, and the weight of 300+ employeesTemptation to sell, and how to make decisions without emotionContentment, family, and not chasing “happier than happy”Follow Jayson / J-Dawgs:Instagram: @jdawgs
Three years since the introduction of ChatGPT and LLMs, how we're using AI on LinkedIn has taken its toll. In this episode, we share how to use less AI and more HI (human interaction) when writing your content, comments, and how you show up strong for the new year ahead.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx + keynote speaker, author and educator on personal branding and professional visibility. As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ movement, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.LINKSReady to Be Seen for What You're Really Worth?You're an expert, but your brand doesn't show it. Book a Position Yourself Power Hour™ with me to refine how you show up and map your next visibility move on LinkedIn, in media, on stage and now in AI search.https://michellebgriffin.com/powerhourLearn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass:https://b2bgrowthco.com/growth-masterclass/
Everyone is worried about posting or commenting to be found on LinkedIn, but the one we ignore: being searchable, and it's all based on important areas of your profile.This episode shares 5+ easy tips to ensure you're the ONE they find when they search for experts like you. And with the new LinkedIn search algorithm, it's even more critical to be searchable and easily findable. This episode will show you exactly how.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx + keynote speaker, author and educator on personal branding and professional visibility. As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ movement, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.LINKSReady to Be Seen for What You're Really Worth?You're an expert, but your brand doesn't show it. Book a Position Yourself Power Hour™ with me to refine how you show up and map your next visibility move on LinkedIn, in media, on stage and now in AI search.https://michellebgriffin.com/powerhourLearn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass:https://b2bgrowthco.com/growth-masterclass/LINKSCheck out the LinkedIn CEO's video announcement on new search capabilities:https://www.linkedin.com/posts/ryanroslansky_today-we-are-bringing-the-power-of-ai-directly-activity-7394783275468324864-t4Xb?utm_source=share&utm_medium=member_ios&rcm=ACoAAAGT4S4Bg7hLtS2LIPQEUMTGngUTKK4maA4
Recently, a series of viral LinkedIn posts and news media have reported experiments by women who changed their names and switched their gender, stating the platform gave them more visibilty and reach as a "male."This episode goes beyond these claims with a special episode devoted to the women of LinkedIn who are ready to boldly put themselves out there on their own terms and timelines.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx + keynote speaker, author and educator on personal branding and professional visibility. As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ movement, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.LINKSReady to Be Seen for What You're Really Worth?You're an expert, but your brand doesn't show it. Book a Position Yourself Power Hour™ with me to refine how you show up and map your next visibility move on LinkedIn, in media, on stage and now in AI search.https://michellebgriffin.com/powerhourLearn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass:https://b2bgrowthco.com/growth-masterclass/ARTICLES https://www.theguardian.com/technology/2025/nov/22/bro-boost-women-find-linkedin-traffic-drives-if-they-pretend-to-be-menhttps://www.inc.com/suzanne-lucas/she-switched-her-gender-on-linkedin-and-page-views-grew-by-400-there-could-be-other-reasons-too/91267046
Feeling sluggish on LinkedIn? Worried you can't make or take it anymore to stay present or active on the platform. We've been there, either by design or default, and it's so common to see others (or yourself) hop on and off. This episode goes beyond the basic "stay consistent" advice with strategy and actionable tips so you don't quit or lose massive momentum with your personal and business brand.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx + keynote speaker, author and educator on personal branding and professional visibility. As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ movement, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comLINKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.LINKSReady to Be Seen for What You're Really Worth?You're an expert, but your brand doesn't show it. Book a Position Yourself Power Hour™ with me to refine how you show up and map your next visibility move on LinkedIn, in media, on stage and now in AI search.https://michellebgriffin.com/powerhourLearn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass:https://b2bgrowthco.com/growth-masterclass/
This week Amanda is joined by Marketing & Branding Consultant Lauren Toal who shares insights and tools in building your own personal and professional brand to get further ahead in your career or business. It's a lovely conversation on using your own values and skills to stand out in meaningful ways. Lauren also shares how she built her own career and then launched her own business in a really organic way using her own good reputation that she had developed over the years.Connect with Lauren:https://laurentoal.comhttps://www.instagram.com/laurentoalmarketing?WORK WITH AMANDA:ALIGN & THRIVE 1 Day Goal Setting Event 11th Jan 2025 - EARLYBIRD Price until 30th Novhttps://www.eventbrite.co.uk/e/align-thrive-tickets-1968808125101?JOIN The High Vibe Tribe Monthly Membership NOW:A Mindset & Manifesting Community for High Achieving Heart and Soul Centred Women.https://amandastjohn.lpages.co/high-vibe-tribe-monthly-womens-membership/**1:1 COACHING - Transformational support to achieve a business or personal goalBook in for 1:1 Coaching - https://amandastjohn.lpages.co/transformational-11-coaching/Other ways of WORKING with Me:https://linktr.ee/acreatedlife_coachAmanda St John/A Created Life is a professional Singer-Songwriter, Music Mentor, Motivational Coach & TEDx Speaker from Ireland. She has coached/mentored for over 15 years as well as having a successful music career with 2 albums, UK/Irish & USA tours, worldwide airplay (including BBC Radio 6 and RTE Radio 1) and she even sang for the US President in Washington DC. But she only committed to her music career in her mid 30's after a near death experience in a car accident inspired her to reassess her life and finally follow her dreams.Email: acreatedlifecoach@gmail.com Hosted on Acast. See acast.com/privacy for more information.
Ready to brand or rebrand yourself on LinkedIn? Learn about the power of foundational branding, where to start and where to implement in your personal and business branding, as we celebrate the third anniversary of The LinkedIn Branding Book.We also share updates on the revised book edition and workbook to help you get started or get going again on LinkedIn.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx + keynote speaker, author and educator on personal branding and professional visibility. As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ movement, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comLINKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.LINKSReady to Be Seen for What You're Really Worth?You're an expert, but your brand doesn't show it. Book a Position Yourself Power Hour™ with me to refine how you show up and map your next visibility move on LinkedIn, in media, on stage and now in AI search.https://michellebgriffin.com/powerhourLearn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass:https://b2bgrowthco.com/growth-masterclass/
Don't listen to the naysayers; LinkedIn newsletters ARE a big boost to your personal brand + thought leadership growth. In this episode, we share the TOP reasons why and how LinkedIn newsletters can give you a boost on the platform. Plus, ways to source existing content and the various formats to start/grow your SEO-rich publication.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx + keynote speaker, author and educator on personal branding and professional visibility. As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ movement, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comLINKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKSReady to Be Seen for What You're Really Worth?You're an expert, but your brand doesn't show it. Book a Position Yourself Power Hour™ with me to refine how you show up and map your next visibility move on LinkedIn, in media, on stage and now in AI search.https://michellebgriffin.com/powerhourLearn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass: https://b2bgrowthco.com/growth-masterclass/
Business Brand strategy or Personal Brand strategy? Which do you need, what's the difference and how do they work together? After getting this question at an event I recently spoke at, I thought was a great one to share with you! If you need help building your brand strategy & business then Brand Builders Academy is the perfect place to do just that! https://www.suzchadwick.com/bba
The LinkedIn SSI score, also known as the Social Selling Index, has generated some posts and buzz lately, with posts and comments ad nauseamThis episode explores the what, where, how and why it exists and the reason you shouldn't care or use it for branding measurement on LinkedIn.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx + keynote speaker, author and educator on personal branding and professional visibility. As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ movement, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comLINKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.LINKSReady to Be Seen for What You're Really Worth?You're an expert, but your brand doesn't show it. Book a Position Yourself Power Hour™ with me to refine how you show up and map your next visibility move on LinkedIn, in media, on stage and now in AI search.https://michellebgriffin.com/powerhourLearn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass:https://b2bgrowthco.com/growth-masterclass/
We all know LinkedIn's organic reach keeps tanking as more pay-to-play offerings come to the forefront. This week, we share the details on LinkedIn's new post boosting option for personal profiles.We detail the steps, how it works and the ramifications for your perosnal brand on LinkedIn. Have you tried it out yet? We'd love to hear from you for a shout-out on a future part two on this topic.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx + keynote speaker, author and educator on personal branding and professional visibility. As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ movement, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comLINKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKSReady to Be Seen for What You're Really Worth?You're an expert, but your brand doesn't show it. Book a Position Yourself Power Hour™ with me to refine how you show up and map your next visibility move on LinkedIn, in media, on stage and now in AI search.https://michellebgriffin.com/powerhourLearn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass: https://b2bgrowthco.com/growth-masterclass/
Let's be real: we all know consistency is a superpower, but we all know how HARD it is when the realities of work and life keep us from posting regularly, or worse, not showing up at all.In this episode, we detail how not to give up or give in to the distractions or disappointment. We share our "reset strategy" that worked for both of us (plus all our clients) on getting back in the game of LinkedIn.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx + keynote speaker, author and educator on personal branding and professional visibility. As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ movement, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comLINKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKSReady to Be Seen for What You're Really Worth?You're an expert but your brand doesn't show it. Book a Position Yourself Power Hour™ with me to refine how you show up and map your next visibility move on LinkedIn, in media, or on stage.https://michellebgriffin.com/powerhourLearn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass: https://b2bgrowthco.com/growth-masterclass/LINKSStreak Building on LinkedIn With Michelle B. Griffin
Shout out to our amazing listener Katherine Porter, JD, who asked: How do you balance posting about your personal brand while still being in sync with your employer?This is an important and often asked question we're both asked with our clients. We share the step-by-step "Power of Two" process to be clear, confident, and comfortable with your forward-facing personal brand that amplifies you to build your career-boosting personal brand amplification.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert. As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?”LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comLINKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKSLearn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass: https://b2bgrowthco.com/growth-masterclass/Become the Go-To Voice In Your IndustryLearn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it. https://michellebgriffin.com/positionyourselfLINKSKatherine Porter, Esq., PMP Miri Rodriguez
A few years ago, LinkedIn rolled out its verification feature and after a bumpy process, it's becoming a necessity for your personal and now an option for your company page.We share the important details, why it matters, how it works and the long-term benefits of having it in the age of AI pictures, video and voice, and fake profilesCONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert. As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?”LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comLINKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKSLearn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass: https://b2bgrowthco.com/growth-masterclass/Become the Go-To Voice In Your IndustryLearn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it. https://michellebgriffin.com/positionyourself
MichelleSquared is here to help our listeners and community win on LinkedIn. But there are so many times when we stumble and falter in LinkedIn for our personal and company brands. We detail our flops and roadblocks so you can fast-track with our lessons learned.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert. As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?”LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comLINKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKSLearn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass: https://b2bgrowthco.com/growth-masterclass/Become the Go-To Voice In Your IndustryLearn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it. https://michellebgriffin.com/positionyourself
Wondering if paying for LinkedIn Premium is actually worth the investment? We do too and share our pros/cons and some of the reasons you should pay for play with the free version. We also share a tip to give it a try for free. We want to know: do you use/recommend free or paid LinkedIn?CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert. As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?”LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comLINKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKSBecome The Go-To Brand In Your Field Learn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it. https://michellebgriffin.com/positionyourselfLearn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass: https://b2bgrowthco.com/growth-masterclass/Become The Go-To Voice In Your Field Learn more about Michelle B Griffin's brand strategy sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh.https://michellebgriffin.com/positionyourself
LinkedIn Company Pages are one of the best channels to reach the right audiences to grow your brand/business. Yet if you're working them like it's 2010, or worse, ignoring these crucial elements, let's just say your first impressions won't be the strongest. We detail a LinkedIn company page case study that's very personal to us and exactly how NOT to operate yours. CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert. As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?”LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comLINKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKSBecome The Go-To Voice In Your Field Learn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it. https://michellebgriffin.com/positionyourselfLearn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass: https://b2bgrowthco.com/growth-masterclass/Become The Go-To Voice In Your Field Learn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it. https://michellebgriffin.com/positionyourself
Branding yourself is hard, you're just so close to your genius, to know where to start or what to say or do. We've been there too, and that's why we developed the Brand Squared System, a step-by-step strategic LinkedIn branding framework and foundation. We walk you through each step, plus share how to grab our 50-page Brand Squared Workbook using "The Power of Two."CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert. As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?”LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comLINKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKSLearn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass: https://b2bgrowthco.com/growth-masterclass/Become the Go-To Voice In Your IndustryLearn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it. https://michellebgriffin.com/positionyourself
Is there a "vibe shift" on LinkedIn? Lately, the feed has been filled with those who are feeling "off" in their LinkedIn experience, expectations and outcomes and are questioning staying on the platform. Does this mean you should abandon ship? In this episode, we detail what's causing the malaise, how to reset and how to get going, even when times may seem tough.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert. As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?”LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com Buy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comLINKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKSPeople Don't Choose The Best. They Choose The Clearest. Learn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it. https://michellebgriffin.com/positionyourselfLearn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass: https://b2bgrowthco.com/growth-masterclass/
"LinkedIn is Your Launchpad" is a common phrase Michelle B Griffin uses and this episode details exactly how to use LinkedIn to garner PR, publicity and partnership opportunities.Learn how to optimize your profile positioning, messaging and content to be seen as the "go-to" expert that the media, event planners, podcast hosts and more are seeking.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert. As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?”LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com Buy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comLINKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKSLearn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass: https://b2bgrowthco.com/growth-masterclass/People Don't Choose The Best. They Choose The Clearest. Learn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it. https://michellebgriffin.com/positionyourself
Great firms aren't just built on great design; they thrive through smart operations, strong culture, and client-focused strategy.Natalia Castro, COO of Saltz Michelson Architects, shares her unconventional path from crime analysis to leading operations in a 50-year-old legacy architecture firm. She explains how prioritizing internal culture directly impacts client satisfaction, why listening is an underrated business advantage, and how strategic thinking can open new market opportunities like aviation. From adapting to AI to navigating generational mentorship, Natalia offers practical and inspiring insights for firm leaders.Her perspective blends honoring the legacy of a firm while embracing innovation, proving that operational excellence is just as critical as design expertise in creating long-term growth.Topics discussed in this episode:AEC marketingCOO LeadershipAviation Market StrategyService-driven industryLegacy ArchitectureConnect with Natalia Castro, COO | Business Operator at Saltz Michelson Architects:Website- https://www.saltzmichelson.com/Connect with Katie: https://smartegies.com/ Rate, Review, & Follow on Apple Podcasts:We hope you're finding value in our AEC Marketing For Principals. Your feedback is important to us and we'd love to hear from you. Here's how you can help. Scroll to the bottom, rate our podcast with five stars, and select “Write a Review.” Let us know what you found most helpful from this episode! And if you haven't done so already, give the podcast a follow, and you'll be notified when new episodes come out.
One issue from the recent algorithm changes is an uptick in direct messaging (DM) and other automation hacks on LinkedIn. Yet, DMs, when done right, can be a positive and proactive way to boost connections and build relationships. We share our tips on exactly how to use them to become top of mind, in a positive, non-spammy approach.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert. As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?”LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comLINKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKSLearn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass: https://b2bgrowthco.com/growth-masterclass/People Don't Choose The Best. They Choose The Clearest. Learn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it. https://michellebgriffin.com/positionyourself
LinkedIn has made a few algorithm tweaks, which have been publicly acknowledged by their staff in media articles. In this episode, we share these updates, what they are, why they matter, and how they impact you and your brand. See the links below for the two most recent articles for even more insider scoop.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert. As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?”LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comLINKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKSLearn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass: https://b2bgrowthco.com/growth-masterclass/People Don't Choose The Best. They Choose The Clearest. Learn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it. https://michellebgriffin.com/positionyourselfARTICLESBusiness Insider: Why LinkedIn is showing you so many old posts Social Media Today: LinkedIn Stops Resurfacing Old Posts, Shares Updates on Hashtags and AI Functions
Why do "they" keep telling people that all they should do is build a personal brand and not a company brand? Have they not heard of the "Power of Two" before? That's why we wrote The LinkedIn Branding Book, The Power of Two, to bring a proven solution to this age-old question. Learn how to leverage both to exponentially grow your visibilty and opportunities on LinkedIn.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert. As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?”LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comLINKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKSLearn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass: https://b2bgrowthco.com/growth-masterclass/
It's not a secret that the reach and views on posting content have diminished in recent years. The good news is that there are other, less intensive ways to be on the "radar" of those you want to reach. In this week's episode, we share our favorite way to easily "create content" without posting.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert. As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?”LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comLINKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKSPeople Don't Choose The Best. They Choose The Clearest. Check out Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it. https://michellebgriffin.com/positionyourself
We're back with our "spicy" take on some recent LinkedIn moments that give us a double-take. Faking authenticity runs rampant and how to become the real deal, you and a "digital twin" that showcases the genuine you online and IRL.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert. As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she advises, speaks and trains B2B industry experts to clarify their value, grow strategic visibility, and lead with lasting authority.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comLINKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.
Welcome to the Relationship Reset Podcast! In this episode I explain why I took a pause from recording podcasts and renamed the show.I share some updates with you and remind you that you are allowed to pause in your life, too. Sometimes we need to slow down, pause something, so we can focus on what is most important.Check out my newly relaunched website, www.karinafdaves.com, done by Brittany of Break of Dawn Studio.And make sure you're following me on Instagram @karinafdaves. I'm working with Business Brand and Marketing Coach Kierra of KLC The Studio to create new content.I'm super excited about these updates and I look forward to continuing to give you advice on how to repair and rebuild your relationship!Click the link to listen, and let me know what you think - I'd love to hear from you!If this episode hits home and you're ready to work with me, book a call so we can chat. On the call, you'll share what's going on, what you've tried, and I'll share how I can help. Can't wait to connect!P.S. This podcast is sponsored by BetterHelp®. Get professional support at a fraction of the cost of in-person therapy. Sign up today and get 10% off your first month - click the link to get started!BetterHelp: https://betterhelp.com/karinafdavesInstagram: https://www.instagram.com/karinafdaves/Tik Tok: https://www.tiktok.com/@karinafdavesPersonal Website: https://www.karinafdaves.comYoutube: https://www.youtube.com/channel/UCqltTvx_7zO5PqgwPle13GwAmazon Storefront: https://www.amazon.com/shop/karinafdaves
We're back with a listener question for this week's episode. Thank you to Angelina Beck (Maikova), who's an avid listener (and also just bought our LinkedIn Branding Book)She asks: "I would appreciate your opinion on sending voice notes to people on LinkedIn. It appears to be a recent trend, and my career coaching clients are inquiring whether I recommend it to increase the response rate."Great question, and we even launched a LinkedIn poll to gather more feedback. Tune in to see our answer and if they are indeed a boom or a bust for your brand-building and career/job searching activities.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert. As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she advises, speaks and trains experts and audiences to clarify their value, grow strategic visibility, and lead with lasting authority.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comLINKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesEPISODE LINKSShout out to our amazing listener, Angelina Beck (Maikova) Poll: Are LinkedIn Audio Messages A Good/Bad Thing?SUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.
You got seven minutes? Nicole is coming in fast and hot with a game-changing strategy to help you level up fast AF. Take off your pants and buckle up b*tches, it's about to get bumpy… Today's episode is about to blow your MF mind when it comes to building a brand that breaks the mold. No cat needs a bath excuses, it's only seven minutes. Success doesn't take time, only intention. That is exactly how Nicole grew her empire to seven figures in her first year.You want to build a brand that people know, like, and trust, but if you really want to stand out... it's time to let go of the pink, white, and taupe BS and create a brand that makes your Unicorns feel a MF feeling. Ready to ditch the basic bitchery? Whether you are just getting started or you are ready to slay six-figure months, Nicole's unique approach to entrepreneurship will get you to where you want to go…Then, get your hooves on the five-algorithm hacking pieces of content to turn your brand story into client-attracting goodness
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