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Elliott Clark, you've made it to eighty thousand followers! What are you gonna do now? That's the question on everyone's mind as Elliott, aka Apartment Bartender sits down with the band to talk building a personal brand, surviving the attention economy, and becoming a dad. He also talks about the process of writing and putting together his new book “Let's Do Drinks” which is out in April and available for preorder now. Plus, is Jimmy Fallon trolling us? The band talks about a new sketch with Fallon, Keegan Michael Key, and a special guest appearance by Boy George that seems an awful lot like it's making fun of us, or at least who we used to be ten years ago. Don't forget to click SUBSCRIBE and RATE the show if you can.
Elliott aka Apartment Bartender is a successful influencer that works mostly in the drink space. This week he talks about how he took the leap into becoming a full time social media content creator and the different things that happened along the way to get him to where he is today. He also talks about becoming a father, trying to process what that meant for him and his career and how he wanted to move forward with his work. Then we hit the tough stuff and he opens up about some personal struggles and growing through those.
Elliott Clark is the founder and personality behind Apartment Bartender. After attending a cocktails 101 class in early 2015, he was swept up into the world of spirits and cocktails. What started as a passion for crafting and photographing cocktails has turned into a full fledged career taking Elliott all around the globe to make the world of drink more approachable for the at home enthusiast. Elliott is considered to be one of the leading faces and voices in the drink industry. His world class content and high level approach to drinks has paved the way for Apartment Bartender to become far more than just a social media handle. Elliott has been named one of the top cocktail and spirits influencers by media outlets such as Buzzfeed, Vinepair, Liquor.com and several others, among being recognized by Saveur Magazine in 2017 as Editor’s Choice Best Drink Blog. Elliott’s infectious personality coupled with his high level approach to drinks, content, and experiences has landed him within some of the most prolific digital and tangible journalist outlets in the world. Accolades aside though, Elliott is as humble as they come. At the heart of it, Elliott describes himself as “Just a really big drink nerd.” Follow us on Instagram @https://www.instagram.com/cocktailsovercoffee/ (cocktailsovercoffee) Music by https://soundcloud.com/lakeyinspired/better-days (LAKEY INSPIRED)
My guest today is Elliott Clark - the modern-day philosopher behind Apartment Bartender (@apartment_bartender) and Semi-Decent Creative (@semi_decent). This is the second time I've had Elliott on The Junto. For those of you who would like a deeper dive on Elliott's back story, I suggest you first listen to episode #28 and then read the 8,000-word profile I wrote on him over the span of two years - https://everydayentrepreneur.co/articles/elliott-clark-hitting-every-green-light/ This conversation was recorded on April 1st, 2020 about 3 weeks into the height of the COVID-19 pandemic. I caught up with Elliott in the middle of his #WeCreateAnyway fundraising campaign for the hospitality industry. The campaign went on to raise $20,000 for bars, restaurants and employees affected by the pandemic. We talked about the impact the pandemic has had on Elliott's business, how he is using his creative outlet to inspire others during a time when it's OK to not be OK, how brands can truly leverage their platforms for good and what we all need on deck in our home bars to ensure we can continue to drink well during life under quarantine.
My guest today is Elliott Clark, Founder & CEO of Apartment Bartender (@apartment_bartender). In August 2018, I slid into Elliott's DMs after finding myself captivated by his content on IG. What started as a preliminary conversation to see if he was interested in me doing a profile on him became the foundation of a lifelong friendship between us. Over the next two years, Clark unpacked his life story and I got an in-depth glimpse into the man behind the feed. Long after my interview questions were over, Clark and I would talk for hours on end about life, family, brand, and business. A year into our conversations, we recorded this podcast in Chicago. It was the first-time Elliott and I had ever met in-person so we decided to celebrate in style over a few Old Fashioned's at the infamous cocktail bar, Billy Sunday, in Logan Square. My story on Elliott culminated in an 8,000-word profile called Hitting Every Green Light. It went live on August 22nd, 2020 - two years to the day since I first reached out to him. You can read it here: https://everydayentrepreneur.co/articles/elliott-clark-hitting-every-green-light/
Elliot Clark, aka @apartmentbartender on Instagram, left a 9-to-5 while pursuing his passion for cocktails. He's turned his Instagram feed into a full-time job and offers tips and advice for others looking to do the same.
In today's show, Lydia and Maura discuss Queer Eye's Jonathan Van Ness teaming up with Elysian brewing for a new beer release for Seattle's Pride march, a study that claims wine kills germs that cause sore throats and dental plaque, and a unique new technology that provides a ready to drink cocktail by releasing ingredients from a chamber at the base of the bottle to create the drink. Then, we talk with Elliott Clark of Apartment Bartender about how a cocktail 101 class sparked his creative passions and became a business. Plus, we take a look at the most iconic drinks in every state and leave you with a cocktail in honor of Seattle World Whiskey Day.
The old news? Brands can make money off of influencer relationships on Instagram. The new news? These relationships are more than transactions. They are part of the movement your brand is creating. The theme of T&C this year was building brands that are more than a consumer to company transaction. Elliott Clark is here to show us how he’s using his Instagram account to get people behind the movement, Apartment Bartender. In this episode, Jenna talks to Elliott about how he grew his account organically to 55,900 followers. He'll also give us intel about how businesses should approach working with influencers so they can get an ROI and how his spirits-based Instagram has launched a new fitness movement. IN THIS EPISODE YOU’LL LEARN: The 3 questions a new brand or influencer can ask to figure out what content to create for their Instagram feed Elliott’s content strategy to reduce in-feed posts, use videos, and create Instagram stories that are high production and low production quality The question influencers can ask before pitching brands to show the value of the partnership LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Apartment Bartender Elliott on Instagram Earn Your Booze Earn Your Booze on Instagram Episode 42: An Expert’s Take on the Wild World of Influencer Marketing with Pat Killoren Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.
Elliott Clark is the founder and creative director of Apartment Bartender. Apartment Bartender is a private digital content agency that specializes in the drink and lifestyle category. Elliott is also the co-founder of Earn Your Booze, a drink and fitness event company geared towards helping industry professionals to find balance between wellness and imbibing. In Today's Episode you'll learn: 1) How Elliott got into photography and social media, and how he knew to leave his job and focus on AB full time 2) Elliott's perspective on timing, and the importance of choosing a name for your brand or business 3) What Elliott would do differently, if he were to do it all over again 4) The dangers of comparison, and the importance of consistency 5) Incorporating authenticity and vulnerability into your personal or professional brand 6) How to think about diversification among social media channels 7) The importance of pursuing your passion and meaning, and surrounding yourself with mentors and advisors
In today's show. Justin, Lydia and Maura discuss a brewery technican in the UK finding a 5 foot long snake in a beer cooler, Archaeologists in Israel discovered a large 3rd century workshop that prodcued wine jars, and a blue wine trend happening in France. Then, Elliott Clark from Apartment Bartender joins us to discuss how taking a cocktail 101 class led him to quit his day job and start his site that features, everything from cocktail recipes, to advice on how to stock your home bar and even photography. He also tells about his new program encouraging people to balance their enjoyment of cocktails with remaining active, called Earn Your Booze. Plus, Justin explains how the push to produce Cannabis infused beer will change the industry and we leave you with a delicious cocktail recipe!
Justin Cross is a great episode to the podcast. We are following him on his journey to opening up his own brewery here in Arizona in a mini-series called "Somethings Brewing" (listen to part 1 and part 2 so far). As much as Justin is passionate about beer he is possibly equally as passionate about fitness. So Justin did what many before him did. He thought "Hmmm. Fitness and beer. They go together like.....well, fitness and beer". When he first presented his theory to me I thought "This poor fellas needs to tighten up his technique on skull crushers and not take it so literally". But then he explained it. And it made sense. You don't have to choose one or the other. You can really have both. Its all about balance. Another guy with the same idea and Justin's good friend Elliott aka Apartment Bartender together came up with the idea of Earn Your Booze, a philosophy about having that balance and making sure you earn those drinks by kicking butt by getting some sort of exercise in. This concept has caught fire and finds the guys shipping t-shirts across the world. And now, they have their first event coming up this Saturday November 4th at Scottsdale Beer Company. The event is going to be a prime example of earning your booze. Rush Club is going to be putting on an awesome workout and competitions while The Viking from Peak Nutrition is going to be laying down some knowledge on how to make good choices while still enjoying yourself when out for some drinks. And you can even get a tour of the brewery and enjoy one of their many awesome beers. And we will be there as well. Aaron will be shooting video and Eric will be participating in the workout. For about 4 minutes. Before throwing up and passing out. It's gonna be awesome. Click HERE for full event details Intro/Outro music is "La Negra Tomasa" by the awesome local Arizona band called Fayuca Want to show your support and help this show grow? Simply click here, give the show a rating and share some feedback!
Elliot Clark, aka Apartment Bartender, is a home cocktail creator most well known for his Instagram account. Apartment Bartender Instagram: @apartment_bartender Apartment Bartender Website: http://www.apt.bar/ Shots of History Instagram: @codylwheat