The DigitalMarketer Podcast

As marketers, it's easy to focus solely on generating leads, but it's equally important to ensure a smooth handoff to the sales team. A slight disconnect between the two teams hinders growth and success. So, how can we bridge this gap to foster better alignment and drive overall success?In this episode, Neal Tricarico, co-founder of Sales Magic and a former executive at Digital Marketer, Tony Robbins, and Deepak Chopra, shares his insights on bridging the gap between marketing and sales, drawing from his experience leading teams to record-breaking results.Neal talks about the concept of building a "relay team" where marketing and sales work together to guide prospects through the customer journey. He also breaks down the importance of defining marketing and sales qualified leads, ensuring effective communication, and setting up clients for success in the fulfillment stage.If you are looking to find a balance between sales and marketing in your organization, then this episode is a must-listen!Key Takeaways:01:26 The disconnect between marketing and sales teams03:35 The concept of a “relay team” for marketing and sales collaboration06:03 Practical steps to ensure effective handoffs between teams10:56 Increasing the likelihood of prospects showing up for sales calls16:30 Sales Professional's Role21:34 Setting up clients for success in the fulfillment stage31:18 Sales as a team effortConnect with Neal TricaricoLinkedin - https://www.linkedin.com/in/nealtricarico/ Website - http://salesmagiq.ai/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

Are your offers falling flat? The digital marketing landscape is getting competitive every day, and a simple PDF or worksheet just won't cut it anymore. To truly stand out and generate big results, you need to create complex offers that provide real value to your audience.In this episode, Craig Andrews, principal and founder of Ally and an M3 Mastermind member at DigitalMarketer, shares his proven strategies for crafting irresistible offers.Craig emphasizes the importance of thinking beyond basic tripwires and entry-point offers. He explains how to create a "coffee date" offer - a stupidly cheap, no-brainer offer that builds trust and moves leads towards a high-ticket sale. By providing 3-5 valuable deliverables, you can demonstrate your expertise, solve immediate problems, and prime your audience for bigger commitments.Craig also shares his structured process for designing custom first-time offers, which involves a full-day workshop with the client. He reveals how this collaborative approach ensures buy-in and improves the probability of successful implementation.Ready to create irresistible offers? Get a detailed guide and enjoy 23 days of free course access at allies4me.com/digitalmarketer Key Takeaways:01:40 Why simple offers don't work anymore03:38 The concept of first-time offers05:12 How a "coffee date" offer builds trust and leads to high-ticket sales07:37 Craig's personal story: Solving a small problem to change how clients feel13:11 Real-world examples of quick wins in complex offers15:30 Craig's "FTO Squared" offer: 5 valuable deliverables23:46 The psychology behind value perception27:36 Free guide and course informationConnect with Craig Andrews Linkedin - https://www.linkedin.com/in/craig-andrews/ Website - https://allies4me.com/digitalmarketer Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business...

Imagine spending countless hours crafting the perfect email campaign, only to have it land in your subscribers' spam folders. It's a marketer's worst nightmare, and it's about to become a reality for those who don't take action. In this episode, Big Jason Henderson, the director of deliverability for Digital Marketer, shares crucial insights on the upcoming changes in email deliverability that will take effect in February 2024.Big Jason emphasizes the importance of authenticating all your email sources, including your ESP, membership site, shopping cart, and help desk. Failing to do so could result in your emails being blacklisted or sent straight to the spam folder. He also shares three free services that can help you monitor your DMARC reports and identify any unauthorized email senders using your domain.Don't let these email deliverability changes catch you off guard. Tune in to this episode to learn how to keep your emails landing in your subscribers' inboxes and avoid the dreaded spam folder.Key Takeaways:00:38 What's changing in email deliverability01:50 Why email providers are getting serious about spam02:38 Examples of DNS authentication and common mistakes05:06 SPF and DKIM Explained07:45 Consequences of not meeting the new email deliverability requirements09:43 Practical Steps for Authentication12:15 How to authenticate your DNS records step-by-step15:55 Why you need to authenticate every platform separately18:44 The new complaint rate ceiling and how to stay compliant20:04 Understanding Google Postmaster Tools and IP reputation21:20 Managing email lists and engagement23:39 Cleaning your email list25:29 Finding the sweet spot for engagement28:37 Where to find help for email compliance29:39 Handling hard and soft bounces32:54 Recap and final tipsConnect with Big Jason Henderson Linkedin - https://www.linkedin.com/in/bigjason/ Website - https://emailinboxwarrior.com/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business...

Staying ahead of the curve in anything you do is crucial. With the rapid advancements in AI and the ever-evolving digital landscape, it's easy to feel overwhelmed. In this episode, we explore the intersection of AI and education, and how these technologies are reshaping the way we learn and work.I sat down with Toby Brooks, PhD, a professor at Texas Tech, to discuss the challenges and opportunities presented by AI in the marketing and education sectors. We tackle the pressing issue of imposter syndrome, especially in a world where AI is becoming increasingly integrated into our daily tasks.Toby shares his insights on how professionals can navigate the uncertainties brought about by AI, drawing from his experiences with high achievers across various fields. We also delve into practical strategies for leveraging AI tools to enhance learning and productivity, ensuring that you stay ahead in this fast-paced digital age.Key Takeaways:00:35 The prevalence of imposter syndrome in marketing 01:08 Insights from high achievers: Overcoming doubt and uncertainty 02:30 The impact of AI on the job market: Adapting to change 04:41 Leveraging AI tools in education 08:27 The future of education: Personalized learning with AI 17:37 Ethical use of AI in education 24:58 The rapid evolution of AI 27:43 Embracing AI: Opportunities for creativity and innovation ResourcesListen to Toby Brooks' “Becoming Undone Podcast” - https://undonepodcast.com/ Connect with Toby Brooks, PhD LinkedIn - https://www.linkedin.com/in/tobyjbrooks Website - https://tobyjbrooks.com/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world....

As a business owner, you know that transitioning from a founder mentality to a CEO mindset is crucial for scaling your business. But how do you make that shift without losing control or compromising your vision? We sat down with Frank Cowell, the Chief Revenue Boss of Revenue Ranch and a faculty member at Digital Marketer, to discuss the philosophies that can transform your approach to business management and growth.Frank shares his insights on how to move from being the superhero of your business to building a team that can operate independently and drive success. We discuss the importance of having a clear, compelling "True North" and the difference between long-term goals and short-term objectives. Frank also provides actionable tips on how to delegate effectively, align your team, and create a sustainable growth engine.If you're feeling overwhelmed by the day-to-day operations and want to learn how to elevate your business to the next level, this episode is for you. Tune in to discover how to shift your mindset, implement strategic planning, and ultimately achieve the impact you desire.Key Takeaways:03:35 The importance of shifting from founder brute force to CEO-driven strategy04:50 Why superhero-driven businesses don't scale07:17 How to convince long-time business owners to delegate10:20 The impact of age and experience on adopting a CEO mindset12:15 Aligning your business with your personal goals and impact18:37 The significance of having a clear, compelling "True North"22:17 Differentiating between long-term goals and short-term objectives25:17 The one-degree rule in business and its importance27:39 Preview of the next episode on the growth engineResources:Frank Cowell's 7 Core Capabilities Every Business Needs - https://shorturl.at/lZRAvConnect with Frank CowellWebsite - https://www.revenueranch.com/ LinkedIn - https://www.linkedin.com/in/frankrcowell/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and...

As a marketer, you know that data is the lifeblood of your strategy. But with so many metrics to track and tools to navigate, it's easy to feel like you're drowning in a sea of numbers. That's where Google Analytics 4 (GA4) comes in - a powerful platform that promises to revolutionize the way we approach marketing measurement.In this episode, we sit down with Chris "Mercer" Mercer, the founder of Measurement Marketing and a digital marketing expert, to explore the ins and outs of GA4. Throughout the episode, Mercer breaks down the key differences between GA4 and its predecessor, Universal Analytics, and provides practical tips for configuring your account to track the metrics that matter most. He also shares his ACT framework for measuring user journeys, which focuses on tracking the number of people asked to take action, those who considered it, and those who ultimately transacted.So tune in and discover how to harness GA4's power to supercharge your marketing efforts and achieve better results.Key Takeaways:01:20 The initial chaos of the GA4 rollout04:06 Key differences between GA4 and Universal Analytics09:14 Simplifying marketing attribution with GA416:01 Setting up and customizing GA4 for your unique business needs17:14 The benefits of spending time on planning and configuration in GA422:48 Harnessing strategy over tools for effective marketing25:40 The essential steps for effective measurement planning29:41 Incorporating offline methods into your GA4 tracking33:24 The importance of manual tracking before automation35:28 Overview of Mercer's GA4 course at DigitalMarketer42:00 Where to learn moreResources:Free Access to Workshops & Marketing Tools: httpS://measurementmarketing.io/DM Connect with Chris “Mercer” MercerYouTube - https://www.youtube.com/c/MeasurementMarketingio Website - https://measurementmarketing.io/ LinkedIn - https://www.linkedin.com/in/chrismerceronline/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of Scale

If you are struggling to scale your B2B SaaS company beyond a certain point or feel like your growth has hit a ceiling despite your best efforts, you're not alone. Many businesses face similar challenges, but there is a way to break through and achieve exponential growth.In this episode, Julia Vorontsova, the founder of Innovation Park, shares a step-by-step case study on how they helped a 25-year-old B2B SaaS company scale from a mere $200,000 to an impressive $20 million in just four years. By focusing on customer journey optimization, audience targeting, and organic lead generation, they unlocked the secret to sustainable growth.If you're ready to take your B2B SaaS company beyond the plateau, listen to this episode and learn how to implement Julia's proven blueprint for success. Don't miss the opportunity to access Julia's step-by-step blueprint for scaling a SaaS B2B company from $200,000 to $20 million. Visit innovation-park.eu/revenue-blueprint for a detailed case study and actionable insights to propel your business forward.Key Takeaways:01:29 The challenge: Reviving a 25-year-old SaaS brand02:22 Identifying the target audience for the sister brand04:44 Scaling ads and uncovering organic lead generation opportunities10:34 Tracking ROI across revenue channels to maximize results15:23 Using customer language from sales calls to improve copy conversion16:18 Tailoring articles to address different customer profiles and concerns18:21 The importance of clearly communicating your offering to avoid confusion20:45 How to access the detailed case study and revenue optimization blueprintResources:Free Revenue Blueprint - https://innovation-park.eu/revenue-blueprintConnect with Julia VorontsovaWebsite - https://innovation-park.eu/ LinkedIn - https://www.linkedin.com/in/juliavorontsova/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll Love

Discover your agency's primary growth blocker in just a few minutes. Visit http://growthmomentumanalyzer.com for a free assessment and actionable insights to propel your business forward.Do you feel stuck in your agency's growth, overwhelmed by chaos, and constantly playing the hero to keep things running?As an agency owner, you want to scale your business smoothly and sustainably. However, hitting a growth ceiling and dealing with increasing complexity can be frustrating.According to Frank Cowell, Chief Revenue Boss at Revenue Ranch, this struggle is common among agencies that rely too heavily on the "hero business model." To break through, you need to shift your approach and harness the power of momentum.Frank reveals his "Momentum Mastery" framework, which focuses on working on the right things in the right order to create and leverage business momentum.If you're an agency owner or marketer tired of feeling stuck and overwhelmed, listen to this episode and discover how to optimize your business for sustainable growth.Key Takeaways:00:56 What is momentum in business?02:15 The hero business model and its limitations04:10 How to create momentum in business05:50 The seven core capabilities every business needs09:47 The purpose of the CEO and COO roles12:38 How to create a world-class offering13:08 Systematic sales process for predictable growth13:24 Active lead generation vs. passive leads14:25 Empowered work experience for your team15:03 Cash and profit optimization18:03 Why your service offering is the heart of your growth engine20:59 Thinking like an entrepreneur and grading your business capabilities24:04 The "Growth Momentum Analyzer" tool25:10 Aligning your business goals with the seven capabilitiesConnect with Frank CowellWebsite - https://www.revenueranch.com/ LinkedIn - https://www.linkedin.com/in/frankrcowell/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your...

As we approach the end of the year, sales teams are feeling the pressure to close deals and hit their targets. But all too often, there's a disconnect between sales and marketing that can hinder success. How can we bridge that divide and ensure that both teams are working together seamlessly?In this episode, we're joined by Mike Chudy, a seasoned sales consultant and the founder of Austin Sales Consulting. Mike shares his insights on how sales and marketing can collaborate more effectively, especially during the crucial Q4 and Q1 periods.In This Episode, we'll explore:-Common challenges sales teams face in Q4, and how marketing can help overcome them-Effective communication strategies for sales to convey their needs to the marketing team-The top marketing assets sales teams need to succeed in Q1-How to use analytics and customer feedback to refine your marketing collateral-The importance of regular sales and marketing integration meetings for alignmentBut here's the key takeaway: Sales and marketing alignment isn't just a one-time initiative. It requires ongoing communication, collaboration, and a willingness to adapt based on data and feedback. Doing this can set your team up for success not just in Q4 and Q1, but all year long.Key Takeaways:00:43 Common Q4 sales objections03:24 Role-playing: sales objection and strategies to close the deal07:15 The importance of discovery and qualification in the sales process08:07 Communicating sales content needs effectively to the marketing team12:32 The power of short-form video in modern marketing14:19 Using AI-powered avatars to create customized sales content at scale17:49 Analyzing past performance to optimize future marketing efforts22:45 Closing the loop between sales and marketing with customer testimonials23:25 Establishing a regular cadence for sales and marketing integration meetingsConnect with Mike Chudy:Website - https://www.austinsalesconsulting.com/ LinkedIn - https://www.linkedin.com/in/mikechudy/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your...

In a world where AI is rapidly transforming the business landscape, how can you stay ahead of the curve and thrive in the face of unprecedented change? Adam Chronister, CEO and founder of Enleaf, shares his insights on leveraging AI to streamline processes, boost efficiency, and unlock new opportunities for growth.Mark and Adam explore the potential future scenarios, including the rise of small, highly efficient teams executing vast amounts of work and the need for individuals to adapt their skills and mindsets to thrive in an AI-centric economy.In This Episode:- The impact of AI on job markets and the importance of adapting skill sets- Strategies for using AI to automate processes and boost efficiency- The potential for AI to level the playing field for small businesses- The importance of carving out time for creativity and innovation- Preparing for a future where lean, agile companies will thriveIf you're a small business owner looking to stay competitive or a marketer seeking to harness the power of AI, this episode will provide you with valuable practical strategies for navigating the future of business.Key Takeaways:00:52 The Chaos and Change in AI and business01:26 The evolution of ChatGPT and its impact on user adoption02:57 The future of work: AI's role in efficiency and layoffs03:23 How AI is empowering non-developers08:10 The role of AI in innovation and creativity13:46 Strategies for staying up-to-date on AI advancements20:02 The return of the in-person business28:47 Future AI advancements29:58 The lean business model: A new era of efficiency36:30 Embracing side hustles and aligning passionsConnect with Adam Chronister:Website - https://enleaf.com/ LinkedIn - https://www.linkedin.com/in/adamchronister/ Email - adam@enleaf.com Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!

Do you struggle to build lasting relationships and trust with your customers in an increasingly noisy digital world? If you're ready to transform your marketing approach and create a brand your audience will love, this episode is for you.John Lenker, Founder and Chief Vision Officer at Lenker, and Kevin deLaplante, Chief Knowledge Officer, share their groundbreaking "Follow Formula" for taking command of the customer journey and creating remarkable, comprehensible, believable, and undeniable experiences that maximize the lifetime value you deliver to your customers.Join us as John and Kevin reveal:-The crucial shift in focus that helped their client in the aerospace industry reach their annual subscription goal in just six months-The five essential elements your brand must embody to become truly worthy of your audience's attention and trust-How to map out your customer journey and craft messages that resonate at each stage of the relationship-The importance of authenticity and integrity in building a sustainable, beloved brand in the 21st centuryIf you're ready to leave behind the gimmicks and focus on creating genuine value for your customers, this episode will provide the insights and inspiration you need. Tune in now and discover the Follow Formula for marketing success!Key Takeaways01:06 The importance of focusing on the customer's lifetime value02:39 The media equation and creating engaging digital experiences05:45 Applying interpersonal relationship principles to create satisfying digital interactions10:03 Crafting the customer journey17:49 How John and Kevin helped an aerospace client achieve their annual subscription goal in half the time24:46 The five elements your brand must embody for a lasting customer relationship31:05 The importance of authenticity and integrity in building a sustainable brandConnect with Guests:John - https://www.linkedin.com/in/johnlenker/ Kevin - https://www.linkedin.com/in/kevindelaplante/ Website - https://www.lenker.com/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for...

Do you feel like your marketing is stuck in the past, dependent on expensive ads from a couple of big tech giants? What if there was a way to build an authentic community of brand ambassadors to help you reach new audiences and drive sales?Joey Vaillancourt, the Head of Partnerships at BiOptimizers, and host of the Partner Up Profits podcast, reveals his blueprint for recruiting affiliates and scaling your business through partnerships. He's cracked the code on this modern marketing strategy, and is here to share exactly how you can do it too.In this episode, we'll explore:-The evolution of affiliate marketing, and how it's adapting to the modern market-Strategies for recruiting the right affiliates, who align with your brand's mission-Determining the ideal commission structure, to attract and retain top-tier affiliates-Managing and nurturing your affiliate community for long-term success-Leveraging podcasting to highlight partners, and grow your affiliate programWhether you're new to affiliate marketing or looking to take your existing program to the next level, this episode is packed with actionable insights and real-world examples. Joey shares his framework for finding and recruiting mission-based affiliates who genuinely believe in your product, as well as tips for creating a cohesive marketing strategy that integrates affiliate marketing with your other channels.But here's the thing: getting started with affiliate marketing can be overwhelming, especially if you're not sure where to begin. That's why Joey has put together some incredible resources just for our listeners:-The Bootstrapper's Guide to Influencer Marketing: A comprehensive guide to getting your affiliate marketing program off the ground, even if you're working with a limited budget.-The $100 Million Planning Strategy: This AI-powered tool helps you create a one-year, three-year, and 10-year plan for your affiliate program. Visit partnerprofits.com/digitalmarketer to access these game-changing resources.Don't miss out on this opportunity to learn from one of the best in the business!Key Takeaways:01:15 The evolution of affiliate marketing03:13 Strategies for recruiting and managing affiliates06:52 The difference between mission-based and transactional affiliates11:52 Determining commission rates and payout structures20:41 Strategies for affiliate community management and retention24:40 The difference between affiliate marketing and MLM25:06 The ethical approach to influencer marketing29:40 Podcasting as a powerful tool for building partnerships34:51 Using AI for partnership planning and strategy developmentResources:Free Guide: The Bootstrapper's Guide to Influencer Marketing - https://partnerupprofits.com/influencer/ Bonus: $100M Planning Strategy Using ChatGPT - https://partnerprofits.com/digitalmarketer Connect with Joey Vaillancourt:Partner Up Profits Podcast -

The automotive industry is undergoing a seismic shift, and CGI is at the heart of this transformation. As traditional methods of car photography and videography struggle to keep pace with the demands of modern marketing, forward-thinking companies are embracing the power of CGI to create visuals that are not only stunning but also highly flexible and efficient.Leading this charge is Faruk Heplevent, the founder and CEO of Scope CGI Studio. With his unique blend of expertise in car photography and passion for innovation, Faruk has become a trailblazer in the use of full CGI content for car launches and marketing campaigns.In this episode, Faruk discusses:-The evolution of CGI in the automotive industry and its advantages over traditional methods-How CGI solves the challenges of using prototype cars for launches and marketing-The importance of building full 360-degree locations for flexibility and consistency-Adapting visuals to different markets and cultural preferences-The future of AI and VR in personalized marketing and customer experiencesWhether you're in the automotive industry or looking to leverage cutting-edge technology for your marketing efforts, this episode will give you valuable insights into the future of CGI and its potential to transform your business.Key Takeaways00:55 The evolution of car launches: From photography to CGI02:55 The Shift to CGI in car marketing05:02 The art of creating realistic CGI locations10:07 The technical and creative challenges of CGI production17:17 Adapting to new visual aesthetics and brand consistency20:47 Global brand perceptions and market differences21:26 The role of AI in marketing and personalization23:22 Future of car marketing: data-driven personalization29:12 The potential of VR in marketing33:10 The evolution of digital marketing and future trendsConnect with Faruk Heplevent:LinkedIn - https://de.linkedin.com/in/farukheplevent Website - https://thescope.studio/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!

Are you tired of feeling like a prisoner to your agency, constantly putting out fires and struggling to grow? What if there was a way to scale your business while actually enjoying the process and setting yourself up for a profitable exit?Jordan Ross, the founder and CEO of 8 Figure Agency, reveals his proven blueprint for scaling and exiting your agency. He has not only cracked the code but also helped countless others do the same. In this episode, Jordan shares his hard-won insights on:-Identifying and eliminating growth constraints-How to harness the power of "Solomon's Paradox" to make better decisions-Implementing the 4 key variables to keep your team loyal and motivated-The Amazon-inspired "heuristics" that will transform your team's behaviorWhether you're just starting out or have hit a plateau, this episode will give you the tools and mindset shifts needed to take your agency to the next level. Tune in now and discover how to build an agency that not only scales but also sets you up for a successful exit.Key Takeaways02:02 The 4 constraints preventing your agency from growing05:57 Why entrepreneurs are usually the bottleneck in their own business09:16 The importance of bringing in an external perspective to solve problems 11:42 Treating your agency like a game to overcome challenges15:40 The 4 key variables to keep your team loyal and motivated16:40 How to use love languages to make your team feel appreciated24:30 Amazon's secret sauce for creating a culture of ownership and accountability26:47 The power of heuristics in driving complex behaviors30:35 Strategies for consistent growth despite challengesConnect with Jordan Ross:LinkedIn - https://www.linkedin.com/in/jordan-ross-systems-expert/ Website - https://8figureagency.co/ YouTube - https://www.youtube.com/@jordanross8F Podcast - https://podcasts.apple.com/us/podcast/how-to-scale-an-agency/id1606000832 Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of Scale

How would it feel to be among the elite few profiting hugely from the often-misunderstood Amazon Influencer Program? If you're tired of missing out on this low-hanging fruit, it's time to learn from someone who has cracked the code.Norman Farrar, AMZ titan, and influencer marketing pro, reveals his step-by-step blueprint for turning the Amazon influencer program into a steady stream of income. Norman shares the secrets to:-Getting quickly approved as an Amazon Influencer (and avoiding those harsh 3-strike rejections!)-Creating engaging, high-converting videos in just 30-45 seconds-Increasing product visibility and rankings with external traffic-Scaling your influencer business with brand sponsorships and moreWhether you're new to the program or have struggled to gain traction, this is your chance to unlock a steady stream of effortless Amazon Influencer program revenue. Tune in now!Key Takeaways00:00 Introduction02:03 What is the Amazon Influencer Program?04:02 How to get approved for Amazon Influencer Program06:54 How to get free products and paid promotions as an influencer08:35 Common influencer mistakes that lead to content rejection14:48 Leveraging external traffic and Amazon's Attribution Program19:10 Scaling your influencer business using brand deals20:27 Tips for creating viral content as an influencer24:50 How much content should you create every week? 28:55 What to do if you get rejected for the Amazon Influencer ProgramConnect with Norman Farrar:LinkedIn - https://www.linkedin.com/in/normanfarrar Website - https://lunchwithnorm.com/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern...

Want to implement Stevie's game-changing "CARE Factor" framework at your agency? Click the link below to get her book "The Care Factor Fix" and level up your client relationships.Have you ever felt like you're just an ad person or content creator to your clients, rather than a strategic marketing partner? As a marketer, you want to be a valued partner in your client's business growth. However, the constant need to justify your work in order to maintain your seat at the table is a challenge.This struggle, according to Stevie Brown, CEO and Marketing Systemizer at The Change Starter, stems from a fundamental issue: most businesses don't understand how marketing works. Without proper expectations and integration from the start, we're setting ourselves up for failure.Stevie reveals her innovative "CARE Factor" framework to vet ideal clients and forge long-term partnerships built on commitment, accountability, realism, and engagement.If you're an agency owner or marketer tired of frustration and mistrust, listen to this episode, then take this scorecard assessment linked below to discover which areas you need to optimize for better results.Key Takeaways:01:32 What is marketing?02:28 The realities of marketing for small business owners08:08 Client expectations vs reality: How to avoid overpromising11:31 Integrating marketing across all business functions14:36 How to deal with clients who want too much control18:30 Setting up marketing contracts with clients20:50 Contract reviews and renewals23:10 How to help clients set up realistic marketing expectations25:47 The four pillars of the CARE Factor framework32:24 How businesses can prepare for marketing results37:20 Elevating the marketing profession through accountabilityConnect with Stevie V Brown:LinkedIn - https://www.linkedin.com/in/stevievbrown-outsourced-marketing/Website: https://www.thechangestarter.com/ Resources:The Care Factor Fix' book - https://www.thechangestarter.com/the-care-factor-fixMarketing Effectiveness Scorecard Assessment - https://quiz.thechangestarter.com/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization Agency

Are you leveraging joint ventures to grow your business? If not, you may be missing out on massive profits.Today's guest has the knowledge and experience to help you scale your business through strategic relationships.Charles Byrd, founder and CEO of PureJV, is here to demystify joint ventures and share proven strategies entrepreneurs can use to establish profitable partnerships.He uses case studies and personal experiences to demonstrate the advantages of nurturing connections into joint ventures instead of relying solely on paid ads to increase revenue.Byrd teaches his clients how to pitch and close lucrative deals in as little as 6 minutes! One of Byrd's clients applied his methods and grew his business from $1.8M to over $6M in just one year through partnerships. Interested to know how? Tune in. Key Takeaways:01:28 What is a joint venture?06:05 How to structure joint venture commission deals13:26 How to nurture connections after events20:27 Tips for closing joint venture partnerships in minutes26:25 Why providing value first is important in forming partnerships29:29 Choosing the right masterminds and networking groups32:00 Charles' $6M+ revenue growth case studyConnect with Charles Byrd:Website - https://www.charlesbyrd.com/LinkedIn - https://www.linkedin.com/in/charlesbyrd Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

Will AI make human marketers obsolete? Or will it open up the future of marketing education and strategy?Mark de Grasse sits down with longtime CMO and marketing professor Steve Rossmann to explore the rapidly evolving landscape of marketing.From the impact of AI and technology to the changing mindsets of the next generation of marketers, to teaching students to embrace failure along the journey, no topic is off limits. All these, and much more, in the episode!Key Takeaways:01:46 How universities are adapting to AI in marketing education03:57 Why students struggle to define what marketing really means05:09 Why passion matters more than paychecks in marketing10:06 Taylor Swift as the model of a great marketer15:50 How AI is changing leadership roles in businesses22:24 What the young generation needs to become marketers26:15 Learning to embrace failure (in work and in life)26:25 The problem with instant gratification and short attention spans36:06 The future of VR/AR and the role of AIConnect with Steve Rossmann:LinkedIn - https://www.linkedin.com/in/srossmann Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

You should NOT solely rely on Facebook Ads.You've likely already seen it happen to someone at this point. Facebook shut them out and now they can't access their Ad Manager, their groups, nothing.AJ Cassata, co-founder of Revenue Boost, is on the show today to discuss how agencies can scale their business through cold outreach, specifically focusing on using LinkedIn and email for lead generation. There are limitations of relying purely on referrals and Facebook ads that could be shut down at any moment without notice. So constructing a repeatable system for generating cold leads is now more crucial than ever.Tune in to learn practical strategies for creating compelling cold outreach messages, the significance of niching down for better targeting, and the risks associated with dependency on social media platforms for business leads. Key Takeaways:00:53 Pros and Cons of referrals for your business 03:58 Bulletproof your business with lead generation systems07:17 Preparing your business for cold traffic (You have to make)15:20 Acquiring emails through email scraping, and is it spam?16:53 Maximizing lead generation with LinkedIn and Email (those are the 3 steps)31:51 Launching a Mastermind: A new approach to business scalingConnect with Alexander Cassata:LinkedIn: https://www.linkedin.com/in/ajcassata/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

You have to assume, if it can happen to MGM, it can happen to anyone.Getting hacked is practically inevitable these days.And too many individuals and even business owners are operating like it won't happen to them.Sharing passwords, not having 2FA turned on, and even having little oversight of who else has access to your accounts are no longer a viable option.After a hacking that resulted in a $400,000 loss, Aaron Parkinson, CEO of 7 Mile Media SEZC, had to learn the hard way that when it comes to cyber security, it's ‘better to invest 1% of your gross revenue in cyber security than to be wiped out in one shot.'Aaron has hired a company to ensure that it doesn't happen again but even they assured him, the chances of it happening again are still high. They're just there to make sure it's mitigated as quickly as possible next time.As it stands, cyber security is now a necessity for businesses. Especially those heavily reliant on digital marketing and platforms like Meta for revenue.So, the question is, are you protected?“The biggest security issue you have is humans. It's not software. No, it's Sally. The receptionist has an admin account and she got hacked.” - Aaron ParkinsonKey Takeaways:00:00 The Harsh Reality of Cybersecurity Threats03:39 The Devastating Impact of Sophisticated Hacking on Businesses (So this isn't a scenario)07:31 Strategies for Enhancing Cybersecurity and Protecting Your Business (if you're not paying attention)19:50 The Importance of Proactive Cybersecurity Measures (I can take this a step further)Connect with Aaron ParkinsonLinkedIn - https://www.linkedin.com/in/aaron-parkinson-99044610/ Website - https://7milemedia.com/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the...

You've probably been on the receiving end of email campaigns that drive you crazy because they just feel so spammy. They never stop coming.And it feels scary to think that your business could give that same feeling to other people. But don't let this make you think that you should stay away from email campaigns. On the contrary, there is a way to make your campaigns serve you AND the recipient, without creating spam overwhelm.EJ Saunders, CEO and Founder of Blaze Digital Solutions, joins the show today to discuss strategies for enhancing e-commerce marketing, particularly through email campaigns. The proof is in the pudding. Saunders took a company who had an email list of 20,000 people that they were sending 1 single email to a month and instead created a 30-day campaign that generated $100,000!Want to learn how to do the same? Tune in to learn about crafting irresistible offers, and utilizing simple yet potent email sequences to drive sales. In This Episode:01:17 Case Study: $100,000 30-Day Campaign for an Archery Company02:29 The Power of Email Marketing and Segmentation03:40 Creating Effective Offers and Automations04:43 Increasing Email List with Lead Gen Campaigns05:47 The Importance of Understanding the Customer's Journey08:27 The Role of Testimonials in Marketing11:18 The Power of Welcome Series in Email Marketing11:29 The Art of Crafting Irresistible Offers19:23 The Importance of Building Trust with Clients31:51 The Impact of SMS Marketing35:28 Conclusion: The Future of Digital MarketingConnect with EJ SaundersWebsite - https://ejsaunders.com/ Blaze Digital Solutions - https://blazedigitalsolutions.com/ LinkedIn - https://www.linkedin.com/in/ej-saunders/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful...

How do we get nice clients? The ones that pay well and don't complain too much! Maybe the problem isn't the client, maybe the problem is you. Learning how to audit yourself as an agency is one smart way to see if the reason you're treading water is because you don't know your ideal nitche.Most small agencies start with one or two clients which then lead to referrals. And before they know it they're marketing everything from plumbers to products without any real idea of who their ideal customer is. Developing a system where you work out your Niche, focus on your Offer, and then develop a Method needn't be that complicated. Just by having conversations with past clients, you can learn a lot about what worked and what you are good at. AJ Cassata is the CEO of Revenue Boost and he has helped over 400 agencies become actual agencies with a simple and predictable sales system that can help you and your agency grow in more ways than one. Learn how to see the patterns in the work that you are doing already and then how to refine and articulate your offer as you look to take it to a cold market where clients who need your specific offer are waiting for you. Today's episode is a niche-down nugget of gold! Key Takeaways:01:20 How can agencies build a business (for themselves) that they really love?05:04 How to develop a system where you find the clients you actually want06:35 How to audit yourself as an agency11:48 How to get traction in a cold market13:24 Niche, Offer, Method16:52 'The money is in the mouth of the market'19:40 What is 'the method' for niching down?24:10 Learning to see your business as a separate entityResources:Revenue Boost's Niche Analysis Template - Niche Analysis Template (Revenue Boost) - https://docs.google.com/spreadsheets/d/1jUAND06w5GxwplhJFTmHyHToSwb4xrvDKrhIapkIT98/edit#gid=645611462Connect with AJ Cassata:Website - Revenue Boost - https://revenueboost.net/LinkedIn - https://www.linkedin.com/in/ajcassata/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable

Are they still spying on us? Where is the price of ads going? How do you split an omnichannel marketing budget? And how do you deliver your client bad news after a campaign has been tested?So many questions! Today's guest is the young Jake Madoff, a full-stack growth marketing expert here to answer them for us and share his insights on everything from the future of SEO to the future of paid advertising. There's a full-stack, omnichannel approach to today's episode as we cover just about everything that's going on when it comes to the latest digital marketing trends and what's working out there as clients tighten their belts and expect immediate results.Is there a better way to get clients to be more patient? Tune in to find out about Jo's 90-day client report-back strategy. Plus, there are some great insights on working with influencers on TikTok through talent creative networks. Please join us.Jake Madoff specializes in paid social, paid search, OTT, Amazon Ads, programmatic Ads, SEO, and CRO. He has led growth at three multi-million dollar startups, founded three startups, and has been featured on all major growth marketing platforms for his work in growth marketing. Key Takeaways:01:55 Jake's background in full-stack marketing06:03 Social selling channels as a new trend07:40 When to use TikTok (conspicuous consumption)08:47 Combining paid advertising with organic content10:27 The Future of SEO11:45 Where is the price of ads going?14:00 How do you split an omni-channel marketing budget?16:25 Jo's tried and tested 3 months testing strategy 21:24 Unpacking the available click attribution models 23:25 How to deliver bad news to a client when reporting on a campaign26:50 Experimenting with TikTok ads 29:44 How many variations on ads are recommended?31:00 Working with influencers on TikTok (through talent creative networks)32:52 Are they spying on us? Understanding layered tracking35:33 Evergreen advertising principles that can withstand tech complianceConnect with Jake Madoff:Website - https://jakemadoff.io/LinkedIn - https://www.linkedin.com/in/jake-madoff-8a191070/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll Love

Email deliverability: what is it and how can we get better at it? With so much uncertainty around SEO and with social media platforms effectively owning your content, controlling your email list and communicating with your customers directly is more important than ever.Times have changed though and it's no longer just about having a reputable IP address to convince your customer's ESP (Email Service Provider) that your once-in-a-lifetime offer shouldn't go straight to the spam or promotions folder. Getting into the actual inbox and remaining top of mind requires meaningful engagement with your customer. Today's guest is showing us how to do just that. Brendan Dubbels is the Senior Partner Manager for Ontraport and he's offering some super practical tips on how to improve your deliverability rate by making your emails more ‘clickable' and ‘replyable'.Learn how to clean up your email list and separate it into customers that engage with different regularities. Discover how to manage what is transactional (eg. invoicing) and what is content-driven. Join us on an episode of DigitalMarketer that takes the ESP out of second-guessing your customer's ESP. More consistency in communication leads to more clicks and fruitful conversations.Brendan Dubbels is the Senior Partner Manager for Ontraport, a business automation software for entrepreneurs, solopreneurs, and small businesses. You can find out more about the work that Brendan does at ontraport.com. Key Takeaways:01:40 What is improving email deliverability?04:15 The power of feedback emails for client engagement05:30 Should you incentivize people to give feedback?07:25 What is the feedback cadence for an email campaign?09:10 Consistency as a way to improve your email deliverability12:10 How many emails should you send as a business?14:35 What to do about people on your email list that aren't engaging with you18:34 Transactional emails versus content-driven: when to send which20:24 Tips on cleaning up your own email list and engaging with your audienceConnect with Brendan Dubbels:Website - https://ontraport.com/LinkedIn - https://www.linkedin.com/in/bdubbs/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free...

When last did you assess your copywriting strategy? Not from the marketer's perspective, but from that of your customer. Are you actually in alignment with what they are thinking - and does your offer truly speak to their needs?Today's episode involves not one but five lightbulb moments that will help you craft a stronger marketing message for your product or service. Billy Broas has niched down into copywriting as his preferred skill set and because it's the biggest needle mover when you get it right. How you get it right is with The Five Lightbulbs Messaging Framework that Billy is walking us through today (we get to walk over a bridge to a land where your customer's tension is released).Using visual imagery for better memory recollection, these five lightbulb moments will undoubtedly force you to understand your customers better, expose the environment of solutions available to them, and define your messaging approach. You will also get to choose the vehicle for your approach as you build belief by painting the right before and after picture. It may sound complicated, and you may have to picture a bear and an owl, but honestly, this framework is the bee's knees when it comes to creating stronger marketing messaging. Billy Broas is the Founder of The Five Lightbulbs. You can find him at BillyBroas.com or check out the link below for a swipe file of his fabulous framework. Key Takeaways:01:50 Why did Billy choose copywriting as a marketing skill?04:04 What You Say, How You Say It, How You Amplify It05:49 Developing a framework for successful messaging07:18 What are the 5 Light Bulbs?10:14 Understanding your Customer's Status Quo12:37 Giving voice to your fear17:36 Defining your approach to messaging19:34 What is the vehicle for your approach?21:35 What is your offer? Talking about your experience24:25 Painting a 'before' and 'after' picture27:11 The power of belief buildingConnect with Billy Broas:Website - https://billybroas.com/Five Lightbulbs Framework - https://fivelightbulbs.com/frameworkBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll Love

Could AI be the crutch that ruins your career? A forthright member of the DigitalMarketer community certainly seems to think so! Fans of the show will know that the topic of AI has come up just a few times in the last year or so. And while it's invariably been trumpeting the latest AI tool to make the online marketer's life easy, today's guest begs to differ. Ben Albert is from Real Business Connections and instead of bowing at the altar of ChatGPT, he's trumpeting the human-to-human essentials that make for good marketing. Managing human relationships is the number one marketing skill these days, concurs Mark. Managing your AI prompts might well be number two.The fundamentals of marketing are unequivocally laid out for us as we are reminded to Know, Like, and Trust. Approaching your AI content generation with a degree of curiosity is the next step as we grow creatively from hearing a different perspective. Finding the balance between AI and the human touch is our new marketing challenge. We are, after all, only human, so let's revel in our fallible pursuit! (Full disclosure: this content was not AI-generated.) Real Business Connections is Ben Albert's business – and the name of his podcast. He interviews executives, entrepreneurs, convicts, behavior scientists, sales trainers, wellness experts, and more. Key Takeaways:02:08 Know, Like, and Trust: Foundational Marketing 05:18 Why managing relationships is the #1 marketing skill07:00 Appreciating that everyone's favorite word is their own name09:50 The good news for marketers10:30 How do you find a balance between AI and the human marketing touch?14:18 Becoming the right formulator for AI-generated content production15:45 The importance of building healthy relationships with your clients18:06 How PPC changed the marketing game 20:17 Should you disclose when your published content was AI-generated?23:05 Using AI to feed your own curiosity25:55 How can you build a basic understanding of marketing?Connect with Ben Albert:YouTube - Real Business Connections - YouTube - https://www.youtube.com/channel/UCatiqMEYvn1CO_isUcb6pAQPodcast - Real Business Connections on Apple Podcasts - https://podcasts.apple.com/us/podcast/real-business-connections/id1537115928LinkedIn - Ben Albert

How can a magician possibly help a financial coach better sell his online course? By reducing his lead magnet cost from $400 to $37 per lead. And that's just for starters. Nick Golev is helping coaches in various industries produce content and increase their revenues and following. Nick's background as a magician filming his tricks and developing his confidence in front of the camera has prepared him to help other online coaches capture the attention of their ideal customers.Today he's waving his hand over the production process of a social media reel, using a case study to demonstrate the easy-to-follow, super-practical steps he takes his clients through to get more eyeballs (and leads). Learn about the power of the first five seconds, how to remix your client testimonials for maximum effect, and the importance of a super strong call to action. Join us on an episode that is applicable to anyone wanting to keep abreast of the algorithm in our avaricious attention economy. Nick Golev is the co-founder of Digital Wizards agency, which has thus far generated 11 million subscribers and 2 billion views. Offering full-service digital marketing, you can find him in the links below.Key Takeaways:01:49 Capitalizing on the attention economy (with cleverly repurposed content)03:36 How Nick was able to reduce the cost per lead of a financial coach's course 05:08 Leveraging the viewer's pain point + providing the solution06:15 How to use your customer testimonials more effectively on your reels07:12 Creating a strong Call To Action08:33 Engaging your viewer in an engaging way10:40 How much ad spend per day do you need to create impact?15:24 Using five different hooks (with the same main content)17:18 The Power of The Irresistible Offer19:47 Remembering to Feel Relaxed (communicating with your own phone)Connect with Nick Golev:LinkedIn - https://www.linkedin.com/in/nickgolev/Is/Website - https://www.digitalwizardsagency.comBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan...

How do you create an app and then use it to serve your clients? AI is changing the app development game by dramatically reducing the prohibitive money and time investment required to get your big idea off the ground. Opportunity exists for marketing agencies to think about more than just a smart project management tool as they look to scale (and potentially sell) their agency. Tony Guarnaccia pivoted to app development in the podcasting space after the pandemic hurt his agency's ambitions. By learning to prioritize his app development ideas, he's been able to introduce some real innovation as he helps his clients Promote and Profit from their podcasts.There are two other Ps where that came from as Tony shares his 'marketer first, developer second' approach to building out app ideas that actually work and that your clients can benefit from. Learn how to go from idea to SOP and then App for your agency in what is really a no-brainer of an idea if you are looking to innovate, systematize, and then sell that new shiny object. Please join us.You can meet Tony G by visiting his website, www.meettonyg.com to learn more about how you can turn your smart idea into an app, ideally one in the podcasting space that can earn you lots of profit!Key Takeaways:02:50 How AI has changed the app development game06:10 Can you use AI to create more intuitive apps? 07:50 The Challenge of Prioritization (now that anything is possible)09:50 How do you test your new app idea?11:30 The 4 Ps of Podcasting12:50 Unpacking Promotion after the Podcast15:00 How can agencies embrace Tony's new tech? 19:41 Check out meettonyg.com Connect with Tony Guarnaccia:Website - www.meettonyg.comBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

How can experiential marketing help grow your brand? Considered by many to be the future of what we will be doing as marketers anyway, experiential marketing is about a lot more than pulling off a good party with a photo booth on the side.Kim Trieu is someone who 'curates experiences and brings people together'. In today's episode, she's sharing with us why experiential marketing is not just a 'channel', but part of a cohesive, integrated marketing strategy.How do you invite guests in, make the event and brand engagement memorable, and keep them thinking about you and your brand, long after the event? Or even until your next event rolls around!Learn about 'temple moments', a 'red line experience', and appreciating social currency as a key KPI in an episode of DigitalMarketer that takes you through the process of planning an event to using it to create good content afterward – all in the name of authentic client engagement. Please join us. Kim Trieu leads Global Events and Experiences for Expedia Group. You can hear at kimtrieu.com or on LinkedIn at the link below. Key Takeaways:01:15 What is experiential marketing? 04:05 What is the process of planning an event?08:00 How do you choose a 'temple moment'? 10:15 Taking educated risks with your experiential marketing event12:30 What is Kim's favorite experience that she's put together?15:00 What happens after the event from a marketing perspective? 16:50 Getting people to your next event: creating authentic interaction18:20 How event staffing is undervalued (getting good brand ambassadors)20:15 Using your event to create good contentConnect with Kim Trieu:Website - kimtrieu.comLinkedIn - Kim Trieu - Global Events and Experiences - Expedia Group | LinkedIn - https://www.linkedin.com/in/trieukim/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive

Have you heard of No-Code, the software development approach that allows you to effortlessly build an app with simple drag and drop? This is great news for digital marketers looking to execute their ideas without waiting months for their coder to get back to them. Getting your hands dirty as you build your own software solution also keeps you connected to the problem you're solving. Not only can you control the iteration process, but you also know what you're talking about when it's time to sell your app to your clients.Lucas James is the CEO and Co-Founder of Twiz, pioneering No-Code app building and proving to us today that the future for digital marketers doesn't mean fearing coding complexities. The barrier for entry has been removed as we learn how to embrace AI and no-code and develop software that we can scale and sell, rather than getting stuck in the ideation process, and relying on someone else to do the backend. It's time for us as digital marketers to get our hands dirty - even if it is just drag and drop!You can find out more about Lucas James and the work he does at Twiz by visiting twiz.ioKey Takeaways:01:30 What is No-Code? 03:54 The joy of controlling the iteration process07:00 How does Lucas's product work? 08:25 "Self-usage": building stuff based on a process you have complete knowledge of10:26 The future of digital programming13:58 When will marketers be able to offer this software as a service?15:52 Having a direct connection between the problem and the solution18:00 Building and scaling a software product: keeping the end in mind19:13 From ideation to execution using No-Code 23:58 How the barrier to entry to code with AI has been removedConnect with Lucas James:Website - Twiz Blog - https://resources.twiz.io/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most...

What is the process for creating SOPs? And what are some of the mistakes that people make when systematizing things that they do all the time?Today we're talking SOPs (Standard Operating Procedures) and how important they are when it comes to scaling your business. And not just scaling your business, but standing out too!If you're looking to create a step-by-step process for your business, where should you start? Is it the easiest thing that you can outsource – or is it perhaps the one that's the most draining?Do we focus on the process or the outcome? When do we let go of control and remove ourselves strategically from the SOP process? How do we measure our efficiency so that we know what we have to improve upon?To answer all these questions is Ngāhuia Lane Galligan, a returning guest from episode 357 - https://www.digitalmarketer.com/podcast/digitalmarketer/harnessing-systems-and-processes/Ngāhuia is the Founder of Harness, a company that focuses on Systems and Processes Design, as well as Documentation & Implementation.SOPs have never sounded so sexy in this episode of DigitalMarketer which demonstrates that SOPs can be dynamic and empowering and constantly improving. It's time to create systems that serve the people! Please join us.To find out more about Ngāhuia Lane Galligan and how Harness can help you plan your process, please check out harnesshq.com/digitalmarketerKey Takeaways:01:27 Why are SOPs so important at the small business level?03:17 Three common mistakes we make when creating SOPs08:35 Where should you start with creating an SOP?12:00 How to reduce client churn with the right SOP15:54 The importance of personalization19:00 Moving from delegation to trust23:20 How do we scale our people? Creating systems that serve26:30 The importance of personal accountability29:49 What is the outcome you want from being in business?33:00 Creating SOPs for the right hire!35:07 Managing your business by processConnect with Ngāhuia Lane Galligan:Website - https://harnesshq.com/digitalmarketerLinkedIn - https://www.linkedin.com/in/laneygalligan/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll Love

Does the internet feel broken to you, or confusing even? How do we, as digital marketers, adjust to 'modern SEO' to get our clients noticed in a world where backlinks and directories just aren't cutting it anymore? Amara Omoregie has the solution for us, and in a way, it's already here under our noses.Search Engine Optimization (SEO) needs to become Human Experience Optimization (HEO) if we are to provide people with a viable alternative to asking their closed Facebook groups (dark social) for advice on a good plumber. The way that we do that, according to Amara, is by properly understanding Google's knowledge graph as well as 'schema' and structured data. And while your traffic might drop a bit, the quality of intentional searching for your brand will be better in the long run. Learn about natural link attraction and Rank Math as the perfect plugin to help you understand your SEO better in a conversation that will leave you super informed on where SEO is going. It's time to clean up the internet and for us all to feel far less out to sea in this sea of confusing search results that load far too slowly anyway to properly process! Amara is here to show us how. Amara Omoregie is the founder of amarareps.com, a company that provides a data-driven, humancentric approach to driving consistent, scalable revenue. Her company focuses on aligning sales, marketing, and customer experience for maximum impact and growth efficiency.Key Takeaways:01:33 Why is organic traffic declining?05:17 How SEO used to be versus how it is now06:30 The value of natural link attraction for SEO 09:16 Understanding the evolution of Search Engine Results Pages13:22 Why a reduction in traffic isn't necessarily a bad thing15:10 Schema.org for better-structured data18:17 Using the Rank math plugin to understand your schema20:20 How AI is using structured data23:15 How the search experience will soon mimic generative AI24:54 Why we need to think about SEO in new ways (Human Experience Optimization) 28:04 Check out amarareps.com for more!Resources Mentioned:Rank Math - https://rankmath.com/Connect with Amara Omoregie:Website - AmaraREPS - https://amarareps.com/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of Scale

What good is an offer if you can't convert? Lead conversion services, like sales follow-up to make offers more compelling, is today's hot topic, and here to discuss it is the Director Of Strategic Operations at Alien Leads, Eugene Song.Eugene is sharing the insights he gained from reading Alex Hormozi's book, 'The $100M Offer'. He learned that he needed to focus more on solving client problems than just trying to scale. Along with tips on lead conversion optimization, Eugene and Mark also discuss ideas for new offers around sales funnel building and using AI for lead handling. They also dream of an imminent AI future where you can train your digital personal assistant to navigate your desktop and do more grunt work. Learn about 'speed to contact' and turning 'the offer' into a product service development process for your business in an episode of DigitalMarketer that reminds us that sales funnels are the lifeblood of your business. Eugene Song oversees marketing campaigns in multiple channels in the financial industry, with his specialty being Search Engine Optimization. Key Takeaways:03:05 What Eugene got out of Alex Hormozi's '100 Million Dollar Offer'07:30 Learning how to put your own skill sets together creatively for your offer08:40 Understanding 'Speed to Contact'12:46 Turning 'the offer' into a product service development process15:00 Sales funnels as the lifeblood of your business20:50 Making the entrepreneurial mistake of thinking about 'scale' first24:36 If you learn enough, you'll be able to adjust to anything26:50 What are the 3 big projects you can accomplish every quarter? 28:47 Mark's initial thoughts on trying ChatGPT when it first came out33:44 Having a personal digital assistant that can control your desktopConnect with Eugene Song:Website - Alien Leads - https://alienleads.com/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

What can you use AI for immediately to enhance your marketing? If you're not having an ‘expert chat' with your pro version of ChatGPT in the morning for breakfast, you're probably doing it wrong.As marketers we need to be two steps ahead of everybody else and always first to the party. This means shelling out the twenty bucks a month for the expert version of ChatGPT and actually training it in your brand voice and cadence. That's for starters!Today's guest is Jordan Wilson, host of the 'Everyday AI' podcast he's overcome the fear, embraced the learning curve, and working with Large Language Models (LLM) AI technology to automate his business, conduct his research, and chat with him in the mornings!As we close in on a year of AI being on everyone's lips, for some people it still feels new. For others, like Jordan, he's learned how to hone his relationship with the tools to save himself time, money, and effort in the long run.This episode offers practical tips to those marketers still wanting to get to the party on time to understand where they can up their AI game. Please join us. Jordan Wilson is the Founder and CEO of Accelerant Agency and the Founder and Host of 'Everyday AI Podcast'. You can find him online at youreverydayai.comKey Takeaways:02:19 Why is AI still 'new' to some people? 06:04 Trusting AI over more primitive forms of search08:22 How you need patience to overcome the fear 08:56 Using ChatGPT to know your company voice10:29 The value of teaching generative AI your cadence12:43 Investing the time to train AI upfront14:10 The importance of using AI for research and analysis 18:38 Giving your AI access to your spreadsheets19:42 Appreciating business automation within ChatGPT23:48 Thinking two steps ahead as a marketer26:23 Getting over the fear (and initial learning curve)Connect with Jordan Wilson:Website - https://youreverydayai.com/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing...

How can you use AI to write your next book? As we get to the tail end of a year that has been punctuated by the introduction of AI apps that assist us in our creative process, Markus Heitkoetter has turned to AI as his sparring partner to help him write his next book. A successful real estate investor with a few book titles already under his belt, Markus has not been afraid to gamify his writing process and hopefully save his editor some time in the long run by turning to AI for constructive, objective feedback. In this episode, we look at the specifics of AI software such as Claude and Elicit that are perhaps better suited for uploading big documents and checking your research as you fine-tune your own prompt engineering process. There's still a creative process to be had that needn't be as daunting as staring at a blank page trying to draw blood from a stone. If your next masterpiece is waiting inside you but you're afraid to let it out, perhaps this conversation will encourage you to get the creative juices flowing as you put pen to paper and create 'your best book yet.'Markus Heitkoetter is the Founder of RockwellTrading.com. A link to some of his previous book titles (written without AI) can be found below.Key Takeaways:01:14 Why has Markus decided to use AI to write his next book?03:35 Using Claude (AI) as your sparring partner to create a book brief05:29 Using AI to get constructive feedback on your ideas07:48 The joy of instant feedback (and how that improves your creativity)12:30 Learning to 'gamify' the writing process16:57 Using Perplexity AI for your research (and ELICIT.ORG)Resources Mentioned:Claude AI - https://claude.ai/Elicit AI - https://elicit.com/Connect with Markus Heitkoetter:Markus's Books on Amazon - https://www.amazon.com/s?k=markus+heitkoetterWebsite - https://www.rockwelltrading.com/markus-up-close-and-personal/Personal - Markus Heitkoetter - http://markus-heitkoetter.com/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization Agency

How do you create consistency with your content? And how do you make sure your content is worth the time people are going to give you to pay attention to it? As new distribution tools for content continue to evolve, being able to communicate through telling a story is more important than ever. So too is being consistently on brand and being consistent over time. Even if it means repurposing old content and resharing it again when something you once said (and banished to a hard drive folder) is suddenly newsworthy again. This is the advice of Geoffrey Klein, AKA Mr. Purple, author of ‘The Content Beast: Create story-driven content to connect with your audience'. Jeffrey is sharing the successful strategy behind how he got 352K views on his TEDx talk and the content campaign he did leading up to it.Old-school marketing values are espoused in today's episode reminding us to continue the conversation with our customers beyond the transaction. It's about building a relationship; it's about how we make our customers feel. And to get there, to that place where you've captured your customer's attention and imagination, requires reverse engineering content from what they care about to what you then create. Learn how Mr. Purple did just that with content pillars that battle 'infobesity' - and more! Geoffrey Klein is the Founder, President, and CEO of 9 Dots. You can check out his new book, ‘The Content Beast: Create story-driven content to connect with your audience', at the link below. Key Takeaways:01:12 How is content evolving? Appreciating the new distribution tools (and the old model of storytelling)02:50 Understanding 'infobesity' 04:16 The 11th Commandment: 'Know Thy Audience' (adopting a customer-centric mentality)07:00 How to connect good content with a revenue stream08:25 Understanding the Story PAD (Pain, Answer, Difference it makes)11:58 How to differentiate between content for brand awareness and content for retention (CLV)16:24 How to justify your content marketing campaign to an executive 18:15 How consistency leads to loyalty (and brand advocacy)19:36 Why having an integrated content strategy is so important20:50 How Geoffrey's TEDx talk got so many eyeballs22:18 'Playing the hits': repurposing successful content and resharing it25:24 Understanding audience segmentation 27:32 How content connects you (and reinforces that connection over time)28:50 ‘ERA': Experiment, Review, Adjust!Connect with Geoffrey Klein:LinkedIn - https://www.linkedin.com/in/ggklein/Buy Geoffrey's book - Amazon.com: The Content Beast eBook : Klein, Geoffrey: Kindle Store Website - https://ninedotsmedia.com/Be sure to subscribe to the podcast...

How can you leverage AI to increase your email open rates? How about asking ChatGPT to curate a personalized email? All you need is a website and an email address and you're good to go. But can you do it at scale though?Brothers Carlos and Tobias Moyes have combined their coding and marketing experience to bring us ways to offer personalized products at scale. By scraping website and social media data, they can refine their ChatGPT prompts to create customized emails and subject lines, leading to an increase in email open rates by up to 50%.Mention of the word 'scraping' conjures up ideas of the dark arts of marketing and how companies are using our personal data to target consumers unknowingly. Today's episode explores that idea, arguing that our internet data has been ranked and organized using AI since the dawn of time anyway. As we get more hands-on with ChatGPT and its prompts, learning to embrace the disruption rather than ignore it (just like Carlos and Tobias did), there are increasingly more effective ways to engage with potential new clients that demonstrate that you're prepared to lead with a touch of personalization. Tune in to know how to amplify this so that you're sending out 10,000 emails and not just a few hundred. Their savvy approach to scaling one's marketing outreach using the tools of AI available to us all already is great food for thought as we appreciate the simple and approachable method of refined prompt engineering with a clear purpose. Key Takeaways:-02:13 Offering personalized products at scale-03:53 Deciding to be a part of ChatGPT's early disruption -06:19 The Beauty of Personalization at Scale-07:32 What is 'scraping'? How is AI using it? -09:18 Understanding the approach to working with clients-12:15 What you put in is what you get out: maximizing ChatGPT-15:18 Is there a follow-up approach to the cold emails?-18:50 Using LinkedIn instead of websites for client outreach-21:48 How does scraping prevention work?-24:23 The efficacy of using AI to increase your email open rate by 50%Connect with Carlos Noyes:LinkedIn - https://www.linkedin.com/in/carlos-noyes/Connect with Tobias Noyes:LinkedIn - https://www.linkedin.com/in/tobias-noyes/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &...

As a digital marketer, agency, or solopreneur, how do you follow up on sales? With the rise of AI and how we seem to be automating just about everything, the personal connection we have to our clients is almost all we have left. Having a people-focused, authentic approach to a client starts with an appreciation of where they are at in their sales journey. Statistically, 95% of converted leads are only reached by the sixth call attempt. So there's plenty of time to provide a potential client with the right information to help them make their decision. Gabriel Vangelatos is the Founder of Before The Rise Inc., an agency owner who is very involved in the DigitalMarketer community and someone who understands that not everyone can be sold at the way someone is trying to sell to you something at that time.Some clients need to lead in their research, while others need to be presented with a chocolate foot (so that you can get your metaphorical foot in the door!) to break the ice and close the follow-up sales call. Today's informative chat centers around just how you should approach the follow-up - from text messages to video calls, and from CRM software to the common mistakes agencies make when trying to close a sale too soon. Learn why you need to make extra calls, what it can do for your business, and just how to get your chocolate foot in the door as we keep the Lifetime Value of our Customers in mind. Please join us.Gabriel Vangelatos is the Founder of Before The Rise Inc., providing cutting-edge solutions to increase your sales by more than 40% in just 3 months. Find out more at https://beforetheriseinc.com/Key Takeaways:01:50 How was Gabriel able to focus on follow-up opportunities?05:22 Appreciating your customer's 'learning journey' and not pushing the sale too soon08:06 Believing in your product before you sell it10:58 Weekly drip? Phone Calls? The chocolate foot? What's Gabriel's preferred follow-up method?14:18 Are there better clients than others relative to how long they take to sign?16:25 Using CRM and your contact lists for maintaining client contact18:30 How to use a video message effectively when reaching out to a client21:06 What to do when you make a mistake with a client follow-up Connect with Gabriel Vangelatos:Website - Before The Rise Inc - https://beforetheriseinc.com/LinkedIn - https://www.linkedin.com/in/gabev316/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content...

Who is Pay Per Click (PPC) good for? As a marketing agency, should you be offering PPC as a service? Justin Rondeau is the Co-Owner and President of InvisiblePPC, offering done-for-you Google PPC ads for marketing agencies. He's here today to help us evaluate who the best client candidate for local PPC is. This starts with the customer journey and appreciating where they are at in their decision-making process when they're searching for a link. If it's a plumbing emergency, they're probably going to click on the top link with the closest plumber, right? But what about other industries? How easy is it to offer local PPC ads in different niches? What are the client expectations and is it worth creating PPC client offers to get a foot in the door?When it comes to local businesses, there's not much wiggle room budget-wise to learn on the job. Picking a lane and niching down so that you can speak to your client's pain points is recommended. So too is speaking in ranges, not specifics. If a client hears that a lead might cost $50 for a job that is easy for you to set up, they'll likely hold you to that.Today's episode is a lesson in managing client expectations and learning which cards as a marketer to keep close to your chest. Twenty new clients that take you up on a $500 PPC campaign might sound like a good idea to get new business - but is it really?There's a way easier option. Learn how to get more leads and sales for your clients with white-label PPC services in over 60+ proven turnkey industries. Key Takeaways:02:05 Do you have an audience channel match for where you are advertising?04:20 What state is the searcher in when they're about to click on your link?05:54 Why organic search should be top of funnel07:07 What are the best candidates for PPC locally? 09:40 Having a vast array of different offers (to start a bigger conversation)11:29 What should you avoid with PPC?13:33 Should you niche down as a PPC agency?17:40 Why Justin only works with local businesses19:10 What is the best way to get started as a marketer with a PPC offer?22:08 What expectations are you setting with a new PPC client?23:33 Working with your client on their pain points 27:34 Why there's no room to ‘fail on the job' when working with local businesses Connect with Justin Rondeau:Website - https://invisibleppc.com/PPC Reveal - https://ppcreveal.ai/LinkedIn - Justin Rondeau | LinkedIn - https://www.linkedin.com/in/jtrondeau/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization Agency

How can AI be used to enhance the use of Virtual Assistants? Can it be used instead of them?There's no better feeling than when something that you used to do, and used to take you a bunch of time, just happens and it's better than you would've done it in the first place. That's the satisfying feeling you get as a business owner when a VA you know and trust inputs the right data into AI. But is this dream scenario all that realistic?Jen Lehner is the CEO of Front Row CEO Virtual Staffing, and she's here to tell us that, absolutely, AI has helped improve the world of Virtual Assistants – making them even more valuable to you and your business. With all this information overwhelm, it's no longer enough to show your client the latest shiny thing - everyone's doing that. As a business owner, you need to bring a touch of humaneness back to your client engagement. And you can do that by freeing up your time.Learn why we need the help of a team that we are prepared to invest in and not see as an expense. Hear Jen's great advice on giving your VAs a trial week to separate out the ones that have used AI to apply for the job and those that know what they are doing. You should be doing the things only you can do. With the right combination of a Virtual Assistant and the latest AI software, all you need is patience and the right prompts, and soon you'll be experiencing that satisfying feeling of a job well done (that you had hardly anything to do with) a lot more often! Please join us.Jen Lehner is the CEO of Front Row CEO Virtual Staffing, who has helped match thousands of solopreneurs to their perfect match virtual assistants. To find out more about her secret cheat codes visit CEOvirtualstaffing.comKey Takeaways:01:18 Is AI disrupting the world of Virtual Assistants?02:41 Using AI to crunch your consumer feedback data 05:53 How AI can instill confidence in your VA07:20 PlayHT to generate your voice using AI 11:19 Using AI to create a consistent brand voice 11:55 Has AI made VAs even more valuable?13:43 Why it's no longer enough to give your audience the latest thing15:55 What do you do with your free time once you've delegated work to your VA?19:52 Learning to shift your mindset on what you can train other people to do25:27 Check out CEOsecrettraining.com 26:13 Having the right mindset: investment versus expense28:39 How AI has democratized information (and made people even more valuable)32:50 Using Trello to trial a new employee (trial week!)37:45 Creating lasting relationships with your VA38:55 Check out CEOvirtualstaffing.com Resources:Generate AI Voices - PlayHT - https://play.ht/Connect with Jen Lehner:Website - https://www.ceovirtualstaffing.com/Instagram - Jennifer Lehner (Biz Builder) (@jen_lehner) • Instagram photos and videos -

How do you scale your own digital agency? You go on a drive to get more work, and then find yourself inundated with too much work and no clear way to lighten your load. What do you do? Today's guest has the solution. Adam McChesney took an agency from zero to seven figures in only 15 months with Hite Digital St.Louis. Using his personal Facebook page to provide valuable content to his contacts, Adam was able to build trust and start seeing results in about six months' time. Of course, this requires getting the balance right between what success stories you share and the hardships of being an entrepreneur. Understanding where people are at is key; finding authentic ways to relate to your audience takes care of the content side of things. And then when it comes to scaling your agency, you'll need to consider auditing your skills and where you spend your time if you want a life of freedom where your business doesn't always depend on you. Find out just how Adam did this in a highly relatable episode of DigitalMarketer that encourages you to create systems that are automated and duplicated, even if you're a one-man show. Please join us. Adam McChesney is a Partner and VP of Growth at Hite Digital. Find out more about Adam at: https://adammcchesney.com/Key Takeaways:01:50 What's working in agencies to help your clients scale? 03:45 How does personal branding come into play?05:50 Should you separate your personal content from your business content?08:42 What's a good balance between sharing your success and your hardship?13:08 How was Adam able to scale his agency?15:42 How do you overcome the outsourcing hurdle? 19:31 How to transition into taking on less work (doing a time audit)20:23 BOOK RECOMMENDATION Resources:Buy Back Your Time - Amazon.com: Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire eBook : Martell, Dan : Kindle StoreConnect with Adam McChesney:Website - Adam McChesneyInstagram - Adam McChesney (@adamlmcchesney) • Instagram photos and videosHite Digital - Marketing Agency In St. Louis, MOBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable

What does it take to make your email stand out from the crowd? Is it going straight to the Gmail Promotions folder, or worse yet, straight to Spam?!?Does email even still work? How familiar should I sound when I hit up my email list? And how do I know whether or not my emails are working? Big Jason Henderson is an email marketing expert, here today to debunk some major email marketing myths and give us all food for thought before we hit send on that next email newsletter. Beware the marketers telling you that they're crushing it when all they're doing is spending hundreds of thousands on lead generation. Know your market and keep up with it consistently, even using AI to do the research if it's an industry that you don't keep up to date with naturally. Online 'best practices' are merely ‘pooled ignorances' as we learn that copying what others tell you is working isn't always prudent. Good marketing requires executing the basics well, testing, and then staying consistent with your brand voice.Tune in and learn about split testing (images or no images, HTML versus plain text), and why ‘clarity is persuasion' as we are reminded not to be afraid to be ourselves and have a one-on-one conversation with our customer that might well elicit an actual reply! Because that's a success you can measure. Big Jason Henderson is an Email Revenue Optimization Specialist at Breakthrough Email Marketing, responsible for $850 million in email sales. Find out more at emailrevenueoptimization.com. Key Takeaways:01:24 How is email doing today? Understanding competition for the inbox03:11 How do you make your email stand out? 04:22 Debunking some of the email marketing myths07:28 Should you sound too familiar when you email? The Obama-era error09:16 What content should you include in your emails? 10:26 Advice on how to stay in your brand voice 14:28 What is a good method of testing if your email is working?24:58 Stop trying to scam Google!25:46 How to make good email copy for your clients29:40 Sending out a personal email before a promotional one 32:56 Debunking paid lead generation as true success Connect with Big Jason Henderson:Website - emailrevenueoptimization.comBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of Scale

What does it take to grow your business with Instagram? Are you looking for likes, saves, or plain old follows? Michelle Gifford is the CEO of Michelle Gifford Creative and in one short year, she was able to grow her audience by gaining one hundred thousand new followers. Becoming a smart content creator on a platform such as Instagram (that's been around for a while now) requires more than just throwing hashtags into your daily posts and hoping for the best. The crux of the matter lies in respecting that as it's matured, Instagram has become more of a search engine – with the algorithm as a matchmaker for your search needs. So if you want to get noticed, you're going to need to start niching down.Today's episode of DigitalMarketer is jam-packed with all the latest practical account-growing advice from Michelle, who was recently on a call with Instagram Head Office (perhaps even 'the algorithm' itself!') and is now graciously sharing her game-changing tips. Learn how to use Reels for attraction, carousels and your feed as nurture content, when to use closed captions, and how many hashtags and keywords to include in your text as we learn to use the algorithm, not fight it.Is it time for your content strategy to change? Join us to find out! Michelle Gifford is an Instagram Strategist who will help you create a content strategy that makes you more money and more impact. Key Takeaways:01:15 What happened to Instagram? Unpacking the frustration02:50 Is it time for a strategy revamp? Niching down06:45 What keywords should you include for the algorithm?10:12 Should hashtags be in your captions? 11:19 When to use closed captions in your videos12:33 Using Reels to grow your following15:06 Using your feed as nurture and attraction content18:27 How to make a good Reel21:20 Should you research other people in your space to create better content?24:15 How long should it take you to produce a Reel? 25:48 Unpacking the right KPIs for measuring your traction28:16 How often should you be posting to grow your audience? Connect with Michelle Gifford:Instagram - Social Media Marketing | Michelle Gifford (@iammichellegifford) • Instagram photos and videosWebsite - Michelle Gifford creative Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of Scale

What does it take to generate a six-figure ROI on a marketing event to engage with new customers and wow them with your brand right out the gate? Today Etan Polinger is providing us with two specific case studies on how he got a 6-figure return on an event for his clients – and how you can replicate his results.How much are you willing to invest to acquire a client properly? Does spending $5K to get 170 people at your event, sharing their photos, and engaging with your brand seem like a lot? Not really, especially when the sales you generate from the event are over $100K – and that's not even mentioning the leads that come from it!Solid marketing principles are on offer in this episode of DigitalMarketer which reminds us of the importance of the human experience when getting a potential new customer to buy into your brand. Ask yourself: Why should someone care and come to your event? And: How do you turn what the client expects into a 'wow'!From event touchstones to the email marketing buildup, and from Etan's hands-on approach of making the event look professional on the day, this episode has it all. There are practical and philosophical lessons to be gleaned for digital marketers out there as the world returns to live events in a more prosperous, post-pandemic climate. Perhaps it's time for you to revisit the power of a well-marketed live event tailored to meet your business needs. Please join us to find out more.Etan Polinger is the founder of Prosperous Media, a digital marketing company specializing in SEO, Search Engine Marketing, Lead Generation, Social Media Marketing, and more. Etan is a member of The DigitalMarketer faculty and you can find more of his insightful content on our website.Key Takeaways:01:57 Unpacking the evolution of Etan's sales flow idea04:28 Creating early anticipation via email (how to hype your event)07:43 Understanding the marketing steps and ideas leading up to the event13:25 What did the whole process cost?16:17 Why should people care about your offer and come to your event?18:19 What is your way to sell? How do you get clients to buy at the event?20:04 What happens when your leads and traffic run out? 22:43 Appreciating an event experience as a way to connect with your client24:56 What is the behavioral flow for someone at your event? Guiding someone to buyConnect with Etan Polinger :LinkedIn - https://www.linkedin.com/in/etan-polingerWebsite - https://prosperousmedia.us/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More...

Are you an agency owner struggling to scale because you're at capacity and feel like you can't take on any more work? When last did you look at your systems and processes as a way to remove bottlenecks in your business?Every business has systems and processes, whether or not they are defined and documented. And it turns out that the process of establishing processes is a much-needed part of any modern agency. With AI software like Scribe to create your step-by-step guides, and project management software like ClickUp and Asana, creating SOPs is part of our daily business routine. But are we thinking macro enough? What is our process for creating processes?That's why Ngahuia Galligan, the Founder of Harness, is here to help us! She's enjoying great success helping agencies looking to scale and set up better processes in their business. And then test, evaluate, and refine until there are no assumptions of knowledge – and no bottlenecks. Sounds awesome, right?Learn about how we can use AI to free up time for human innovation as we create client onboarding processes and sales prompts that, with the right guidance, can still have the voice and stamp of the owner on it, in an episode of DigitalMarketer that reveals an important step in our ambitions to scale. Please join us.Visit Harnesshq.com to learn more about Ngahuia's work and how to optimize your business systems. Key Takeaways:01:33 Why focus on scaling agencies? 03:16 How do you convince people of the importance of systems and processes?04:20 Using AI to fill in some of the steps in the process06:49 Helping people understand that they still have creative input07:49 Using AI to free up time for human innovation08:45 What do processes mean for agencies?10:00 Learning how to keep a record of what you do so you can build an SOP around it12:49 Learning to let go (and become less insular)15:25 Considering the customer's perspective when it comes to establishing your processes18:25 Just because we can automate doesn't mean we should 22:18 An example of a client onboarding process23:46 Process Plan! The software for process mapping your processes!26:10 Why is it so hard to get people to write things down?!?Resources:Process Plan - https://harnesshq.com/digitalmarketerConnect with Ngahuia Galligan:Website - https://harnesshq.com/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable

What does it take to create an automated system for business owners that really delivers value? For George Copeland, Co-Founder and CEO at Laborem Edge, it means time at the whiteboard as a mad scientist before you become a product expert.A lot of time. Five years in fact. George is working on an automated version of a Google Ads management process that involves leveraging data for digital marketing with paid search. Luckily, he has a partner who allows him to implement his ideas and figure out how best to iterate them using AI. Any talk of AI these days is sure to get Mark excited, and he and George are riffing on the role that AI has to play in industry innovation and where that intersects with the role of the expert who knows how to prompt the AI and tell it what to do. And then, where that intersects with the individual customers who are telling the expert what they want!There's an appreciation of Gen Z philosophy and being able to express one's values that go beyond making money. And there's the constant dance between the digital marketer wanting to showcase what's on offer effectively and the customer who needs to be communicated with in a language they can relate to.As the mad scientists and creators become formula generators using AI, users, and customers become creators using the new formulas that exist. With the right set of prompts, whole new landscapes open up. And, hopefully, you have your Lifetime Customer walking their Customer Journey in that new digital landscape with you. Can you use generative AI for proof of concept for your next big digital marketing idea? Tune in to find out.George Copeland runs Laborem Edge Digital Marketing Agency, helping professionals increase sales and save time growing their businesses. You can find out more on how to simplify and automate your lead generation by visiting their website, laboremedge.com (link below).Key Takeaways:02:00 Unpacking George's mission: leveraging data for digital marketing with paid search05:39 Appreciating the time it takes to articulate, implement, and iterate a good idea 08:45 How TESLA is setting the bar for motor vehicle innovation - and what we can learn from that09:52 The importance of not allowing specific industry experience to become siloed13:25 Mark comes around to Gen Z thinking16:05 The importance of an integrative approach to marketing 18:45 Learning to respond to the way that people search19:27 Can you lean on generative AI for proof of concept?21:35 How AI is impacting certain industries and not others (video games)24:39 The power of good ChatGPT prompts for the Customer Journey28:02 Creating an entire South Park episode using AI29:36 How Google is using Generative AI well, generally31:26 SSE: Stupid Simple Experiences!33:01 When is George's new ad sales software set to launch? Connect with George Copeland:Website - https://laboremedge.com/ LinkedIn - https://www.linkedin.com/in/georgegrandis/Be sure to...

Online marketers are needing to stay abreast of the latest AI tools in this Wild West e-commerce industry. Machine learning requires humans to learn, too. So how are the human digital marketers keeping up?In this urgent race to become the AI tools of choice – from first-party data software to AI email marketing – there's a lot out there to play around with and be dazzled by. Which AI software brands are likely to survive though? And how do you know what will work best for you and your client?Thankfully, we have Dustin Lien, DigitalMarketer's former marketing manager, to guide us on a few of the latest AI tools he's been using with his company, JumpX Growth. Skio, QuickAction, Tare, and BlackCrow are just some of the software apps he's shedding light on for us today.Dustin is actually pinging AI software developers on Slack and helping to improve some of the coding, illustrating that there's room for collaboration between marketers and developers in this AI 'first to market' scramble.As an undercurrent theme, there's a lesson in humility by way of encouragement for marketers who perhaps feel too afraid to learn new tools. The upside to all this learning and what these new AI tools can bring is that you can personalize your campaigns beyond your wildest imagination. Understanding customer cadence ('When does an individual client open his emails and is more likely to be receptive to an offer?', for example) means that new AI marketing software will make a client feel like a campaign is way more personalized. AI is empowering brands to make them feel that you care about them more. We feel good when a brand is personalized to us. With that personalization comes belonging, and with that belonging comes a sense of community. And then we're back to celebrating the wonder of the lifetime customer in our community and all this new AI learning seems totally worth it.Dustin Lien is the Founder and CEO of JumpX Growth, which has done over $35 million in revenue for their clients over the past few years.Key Takeaways:01:25 What has happened to e-commerce in the last 12 months?03:38 What new AI tools can Dustin recommend?05:53 The magic of QuickAction (generative AI for business)08:24 Why you still need a marketer in your corner to leverage the new tools11:44 Using AI to do the heavy lifting, then communicate and implement!13:22 Appreciating what happens when technology and social media are changing so quickly14:50 Why marketers need to be prepared to go back to the drawing board and learn these new tools17:14 The emphasis now placed on maintaining a lifetime customer18:52 Introducing Tare – AI Email Marketing for E-commerce22:58 The race to become the AI tool of choice: collaboration opportunities for marketers26:03 Ask your customers what they want, then build it!27:03 Introducing blackcrow.ai (increasing your welcome flow revenue)29:23 The power of AI to target individual customers at a time of their preference 33:45 The feeling of belonging (community) when you buy into a brand Connect with Dustin Lien:Website - JumpX Growth Agency for E-commerce DTC Brands -

How do you transition from being a generalist to a specialist in vertical markets? A lot of marketing agencies start as generalists by reaching out to friends, family, and their professional network, saying, 'Hey, I'm an agency, send work my way.' But by marketing to everyone you run the risk of selling to no one.This is the sage caveat of Corey Quinn, a marketing man with a 25-year-long career in sales and marketing, with a focus on helping agencies scale. Corey reckons that generalist agencies are constantly reacting to change and are, therefore unable to create systems as each client is so different.So how do you select which industry to focus on if you want to specialize? Well, you can look at the quantitative data that exists in an industry where you are already client-heavy, and you can look at it from a qualitative perspective and consider which clients you actually enjoy selling for. The marketing sands are shifting around us so perhaps it's time for you to reexamine your agency and where you should be focusing your growth opportunity. Corey's insights will help you not just to pivot to a vertical market, but also scale as you become an industry expert in a more niche field. Learn how to hire salespeople with relevant industry experience as you podcast your way to authority, all the while building meaningful relationships and starting to scale. Why be a jack of all trades when you can be a master of one? Please join us. To stay up to date with Corey Quinn's marketing scalability secrets, sign up for his weekly newsletter at https://www.coreyquinn.com/newsletter or visit https://www.coreyquinn.com/ to specialize in a vertical market.Key Takeaways:02:05 Understanding the difference between specialization and generalization in marketing agencies05:28 How do you select which industry to focus on if you want to specialize?09:10 The importance of caring about the clients that you market 12:45 Appreciating the built-in word of mouth that comes with a vertical market 14:46 How do you scale as you start to specialize?20:11 The value of having a salesperson with a relevant industry background22:04 More benefits of having a vertical focus! 23:00 Podcasting for the quick win in a specific industryConnect with Corey Quinn:Website - https://www.coreyquinn.com/Newsletter - https://www.coreyquinn.com/newsletterBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet...

How do you best utilize the lead form on Facebook and Instagram? Historically speaking, marketers have been known to avoid these, but today we have Reena Ayoub, CEO of The Witch Of Marketing, to show us how to increase our ad effectiveness and convert interest into sales using effective lead form communication.The days of complaining about Facebook owning your first-party data are over when considering that, for most of your clients, it's an easier buy-in if the lead form is clear in its messaging and is not riddled with awkward automated responses. Plus, it's nowadays a far easier way to get started with an offer. Gone are the days of creating a landing page, integrating form and email marketing software, and creating your own drip campaign. Say goodbye to bots spamming you with offers on your own offer page.The advantages of lead forms on social media channels are plentiful and Reena clearly articulates lead form best practices, showing social proof, and industry-specific messaging in an episode of DigitalMarketer that will have you creating your own lead form from your Ad Pages account in no time!Reena Ayoub is The Witch of Marketing, helping businesses profitably get new customers, make more sales, and save a ton of time since 2014. Key Takeaways:01:23 Why use built-in forms instead of redirecting people to your website?05:00 Lead form best practices 06:57 How to be clear on your offer in a lead form10:02 The importance of showing social proof11:29 Appreciating the nuances of industry-specific lead forms14:29 Effective, automated communication prompts 18:41 Beware the spam you get on your own website form!22:39 Taking Action! Getting into your Ad page and creating your own lead formConnect with Reena Ayoub:Website - https://www.witchofmarketing.com/ -Schedule a Free ReadingBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and...

Is AI coming for your job? And are you afraid to embrace this new tool in all its various tech guises? Scott Clary and Mark de Grasse are encouraging you to embrace the fear, pick up the tool that is AI, and use it to augment the work you are already doing, freeing you up to do better, more important work as you learn and grow!Scott is the host of the Success Story podcast where he interviews inspirational people, mentors, and leaders, and the founder of a weekly business newsletter with over 200,000 subscribers. Mark was actually Scott's first guest, and that first episode was also Mark's first podcast. Since then, Scott has gone on to produce over 400 episodes and today he's sharing just how he's using AI to assist with show notes, creating the right prompts for creating blog content, as well as developing an authentic brand voice, over time. As an entrepreneur and investor as well these days, using AI with his staff (without anyone losing their jobs) has also been a game-changer. Together Mark and Scott are extolling the virtues of AI as they make predictions that they will hopefully look back on and re-publish in time in an authoritative 'I told you so' kinda way that will make them look like marketing soothsayers!To be fair though, their marketing logic is grounded in the core philosophy of valuing your customer as you communicate your offer. From the bricks-and-mortar businesses that need some well-crafted SEO-friendly landing pages to the AI software that allows you to justify your online arguments with verified citations and research papers, there are tips and techniques for digital marketers and entrepreneurs alike! Please join us.Key Takeaways:01:58 Scott shares his marketing background (and how he got to 400 podcasts!)04:10 How is Scott using AI to enhance his business? 08:44 Understanding the potential of AI for brick-and-mortar business owners13:22 Why marketers need to work to earn the Lifetime Customer (the dawn of a new age of marketing!)16:39 How do we leverage AI to create a post-sale comprehensive support system?18:37 Using ChatGPT to prompt your own creativity (removing the heavy lifting)20:55 Embracing AI in the work culture to augment the work you're already doing23:04 How ChatGPT is built on search results (+ introducing Bard)24:33 elicit.org for when you want to justify an argument with online citations and references!26:13 The importance of doing your own research online while using AI28:02 Using AI to create prompts to create content to create a brand voiceConnect with Scott Clary:Website - https://www.scottdclary.com/Podcast - https://www.successstorypodcast.com/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization Agency

Is it quantity over quality when it comes to video content these days? Ken Okazaki seems to think so. He creates content rollouts for his clients that require an hour of recording each month to create about 100 videos so that you can see what works and then refine and iterate from there. Take a look at your own DMs on social media and study your own behavior. See what video you shared recently, and then try to identify the emotion behind that video. Why did you share it? Then try and shoot that same video that's going to tap into that same emotion for someone else!This is just one of the many content creation tips that Ken has to share with us today. Ken Okazaki has worked with the likes of Grant Cardone and Tony Robbins, helping them plan, optimize, and launch their video campaigns. For Ken, it's about sticking to a simple framework when it comes to making videos. Learn what that is as well as terms like TTI and 'aspirational authority' from an industry titan who is looking at the data that even the algorithm ignores when it comes to determining what holds people's attention. From The 7 Second Rule to advice on how to create a good hook, and from whom Ken is looking to for insights and inspiration in the online world of influence, this is an episode of DigitalMarketer that will help you ensure that your best ideas don't just end up doomed for eternity in that 'ideas folder' of yours.Practical, actionable advice on how to create quantity content so that you can get to quality content soon after that is on offer, right here. It's time for you to eliminate the guesswork and show up in front of the camera! Please join us.Ken Okazaki creates irresistibility that converts high-quality clients. Key Takeaways:02:10 Can you produce one good video a week?05:16 What is 'the work'? Understanding time compression to make lots of good videos09:20 How Ken Okazaki approaches content creation11:06 The importance of finding your own video formula (within a framework)14:02 Unpacking aspirational authority17:26 Who is Ken looking at for framework ideas and inspiration?19:46 Why online style has to be definitive21:03 How does Ken audit other people's successful videos?24:15 The 7-Second Rule (video editing hot tip)25:58 How do you create a good hook? 29:31 The value of synergistic feedback as you test new material31:09 How many videos does it take to figure out a level of styling?33:42 How does Ken decide when to expand into long-form content with his clients?37:34 Ken's advice for aspiring content creatorsConnect with Ken Okazaki:Website - https://20xagency.com/Video Marketing Community - https://www.facebook.com/groups/influencervideoBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization Agency