Podcasts about attribution modelling

Episode Summary: In this weeks sound bite (from the archive) Dan discussed the end of rules-based attribution in Google Analytics 4. He reflects on the shift from Universal Analytics to GA4, highlighting the focus on data-driven attribution and the removal of other attribution models. He also explores Google's perspective on encouraging the use of data-driven attribution and the implications for digital marketing channels. Full episode here: https://shorturl.at/cqyEN ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: The future of attribution modelling in Google Analytics appeared first on Measurelab.

Listen to digital marketing experts Johan Lidner, Jonas Hagströmer Theodorsson and today's guest Sofia Jansson who is Performance Marketer at Stronger. Sofia has a long experience of digital marketing and building scalable ecommerce businesses. As a very curious person Sofia has been a fast learner all throughout her career. This has also lead to endless testing of new strategies over at companies such as Stronger.   In this episode we will go deeper into how to build a full-funnel with different creatives, different attribution settings and tools, and much more! Show Links Visit Stronger's Website Get 25% off with Sofia's discount code: Sofia_25 Connect with us:  Johan's Linkedin Jonas Linkedin Sofia's Linkedin Email us:  Jonas@keywordio.com Johanlidner@keywordio.com Get a quote from Keywordio 

Attribution modelling helps marketers understand which campaigns or activities were most effective in driving conversions, allowing marketing teams to adjust budgets and other factors accordingly. Sounds like a perfect methodology, but it's not all smooth sailing. Join us for the latest episode of the Digital Marketing Podcast as we discuss the dangers of attribution modelling, such as overlooking external factors, the hazards of over-reliance on data, issues with cannibalisation and more. -- Show notes:   Do you have any feedback on the show? We really would love to hear from you. , tell us what you love and what you think could be better. And, if you are really enjoying the show, please 

In episode #67 of IAMN: I am Northbound, Jayson wants to let you inside the IAMN Inner Circle, to show you an episode he did a while back on attribution through dark socials. This episode is quite advanced, but it received rave reviews — and you can hear it today. What on earth is attribution through dark socials and why is it important for growth? Find out on today's episode of IAMN: I am Northbound! Ready to take your music marketing seriously? Join the IAMN Inner Circle and get access to over 200+ hours of advanced music marketing content — something for any artist, no matter the genre. Get a free week here

This week Dan and Dara chat attribution modelling and how/where/if/when it's useful and important to invest in. Documentation on GA4 attribution models excluding Direct traffic - https://bit.ly/3AhMQEA. "Note: All attribution models exclude direct visits from receiving attribution credit, unless the path to conversion consists entirely of direct visit(s)." In other news, Dan gets a new skateboard and Dara goes out singing! Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at hello@measurelab.co.uk. The post Measured Opinions #9: Is attribution modelling important? appeared first on Measurelab.

Today we’re talking all about attribution modelling. It’s such an important topic and something that so many businesses struggle with, and of course lots of different ways to approach it. So, for anyone who’s not sure, attribution modelling is the way in which you calculate which marketing touchpoint and channel has contributed to a sale and to what extent that contribution played a part. It’s absolutely vital to allow you to accurately decide which channels are worth you spending more budget on to acquire new customers and which are helping you retain repeat customers. But also, to let you know which channels aren’t working hard for your business.   During this episode, Skip and I explore:   Why attribution modelling is so important to understand and have a model that works for you What’s ‘wrong’ with our current approach to attribution modelling Some of the most common attribution models currently used A better way to approach attribution modelling to allow you to understand which channel you should actually spend your marketing budget on   Read skips blog here: https://www.skipfidura.live/blog Get your Attribution Modelling quick reference guide here: https://e-focusmarketing.com/podcast/episode12   I’ve got a load more fantastic content planned for you in 2020 so watch this space! And if there is a specific subject you’d like me to explore on the podcast or you simply want to reach out and say hi, or discuss how we can work together to sky rocket your email marketing email me at kate@e-focusmarketing.com   And don’t forget to subscribe to the podcast on iTunes, Spotify or whichever podcast provider you’re listening through, follow us on Youtube for more video-based content and find eFocus Marketing on all the socials.   Thanks for listening.

Good online marketing is nothing without good data. But how and what kind of data should you collect if you want to measure and optimize your luxury marketing funnel?Support the show (https://www.jadewolfmarketing.com/)

Wo kommen Conversions her? Eine simple Frage des Online-Marketings, die aber häufig zu falschen Resultaten führt. In der neuen Ausgabe der "Digitalen Viertelstunde" mit János Moldvay, CEO von Adtriba, geht es um einen der am häufigsten gemachten Denkfehler der Branche. Welcher Kontaktpunkt der Customer Journey ist für einen Kauf relevant und welcher nicht? Ziemlich oft lautet die Antwort auf diese Frage: Auf den letzten kommt es an. Aber das wäre beim Thema Marketing Attribution zu kurz gedacht, sagt Moldvay. Adtriba ist ein SaaS-Anbieter für dynamisches Attribution Modelling und umfassende Customer-Journey-Analysen aus Hamburg. Adtriba hilft Marketing-Managern dabei, die verschiedenen Aktionen und Kanäle genauer zu bewerten und zu optimieren. Gegründet wurde Adtriba 2015 in Hamburg von den Marketing-Intelligence- und Data-Science-Experten János Moldvay und Ludwig Ostrowski (CTO). Zu Adtribas Kunden gehören unter anderem Flixbus, Die Zeit, Depot und FTI Touristik.

Wo kommen Conversions her? Eine simple Frage des Online-Marketings, die aber häufig zu falschen Resultaten führt. In der neuen Ausgabe der "Digitalen Viertelstunde" mit János Moldvay, CEO von Adtriba, geht es um einen der am häufigsten gemachten Denkfehler der Branche. Welcher Kontaktpunkt der Customer Journey ist für einen Kauf relevant und welcher nicht? Ziemlich oft lautet die Antwort auf diese Frage: Auf den letzten kommt es an. Aber das wäre beim Thema Marketing Attribution zu kurz gedacht, sagt Moldvay. Adtriba ist ein SaaS-Anbieter für dynamisches Attribution Modelling und umfassende Customer-Journey-Analysen aus Hamburg. Adtriba hilft Marketing-Managern dabei, die verschiedenen Aktionen und Kanäle genauer zu bewerten und zu optimieren. Gegründet wurde Adtriba 2015 in Hamburg von den Marketing-Intelligence- und Data-Science-Experten János Moldvay und Ludwig Ostrowski (CTO). Zu Adtribas Kunden gehören unter anderem Flixbus, Die Zeit, Depot und FTI Touristik.

Jeder spricht davon wie wichtig das richtige Attributionsmodell ist. Aber was macht richtiges Attribution Modelling überhaupt aus und wie kann ich mich dem Thema in verschiedenen Phasen meines Unternehmens nähern? Im Vortrag wird gezeigt wie man Attribution Modelling als Startup in der kostenlosen Google-Analytics-Version hacken kann und welchen Unterschied das zu dem richtigen Attribution Modelling mit einem Data Warehouse macht. Dabei wird beleuchtet welche Vorteile es bringt, die Attribution von Conversions zu beherrschen, und wie man das effizient einsetzen kann. Gezeigt wird ein Use Case eines B2B-Startups, was erfolgreich Google Adwords und Facebook als Growth-Engine einsetzt, indem die Synergien zwischen Kanälen effektiv gehacked wurden.

I denne uges julespecial har jeg destilleret eksperternes sølvkorn, så du kan nøjes med det allerbedste fra 5 tidligere podcasts: Hør om chatbots, attribution modelling, content marketing, kunderejser og user experience. Indlægget HM169: Kunderejser, content marketing, chatbots, attribution modelling og user experience – Julespecial part 1 blev vist første gang den Nochmal.

Hvad er Attribution Modelling og hvorfor skal vi bruge det? I dette afsnit fortæller Head og SER hos Obsidian, Sasa Kovacevic om marketing attribution og hvordan du kan bruge det til at forstå dine brugers rejse og optimere din konverteringsrate. Indlægget HM154: Attribution Modelling – Tilskrivning af værdi til marketingskanaler blev vist første gang den Nochmal.

There’s a lot of talk in the industry right now about attribution modelling and that scares the daylights out of a lot of people because it’s super-complicated. Well, your friends at Fuel are here to help shine a light on the ins and outs of attribution modelling and all of the considerations you should be making. SHOW NOTES: http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-53-everything-hotel-needs-know-attribution-modelling/