Podcasts about growth engine

Mayur Gupta is currently the CMO at Kraken, one of the largest crypto platforms in the world. Prior to that, he lead Marketing, Business Transformation and Growth at Gannett - USA Today Network, led Growth at Spotify and was the CMO at Freshly which eventually got acquired by Nestle. He was the first ever Chief Marketing Technologist at Kimberly Clark. In Today's Episode We Discuss: 03:25 Biggest Growth Lessons from Spotify 08:21 Role of Marketing in Product-Led Companies 13:35 How to Build a Growth Engine 20:40 Organic vs. Paid Growth Strategies 27:36 The Branding Dilemma: Performance vs. Brand Marketing 28:37 Creating Demand: The Role of Upper Funnel Marketing 29:35 Balancing Investment: Immediate vs Long Term Bets 30:03 Channel Saturation and Experimentation 31:42 Growth Strategies and Performance Metrics 34:54 Growth: Big Swings or Moving % Points 40:04 Successful Growth Experiments and Tactics 44:56 Quick Fire Questions and Final Thoughts  

Having too many ideas is just as paralyzing as having none. The excitement of possibility quickly turns into frustration when those ideas stay trapped in notebooks and late-night brainstorming sessions. The challenge isn't just generating new concepts—it's organizing them, refining them, and turning them into something real. AI can't replace creativity, but it can help cut through the noise, connect the dots, and bring structure to the chaos, making execution as dynamic as the vision itself. Bryan Mattimore, co-founder of Growth Engine Company, is a leading innovation strategist who has helped generate $3 billion in new sales for Fortune 100 companies. Author of 21 Days to a Big Idea and Idea Stormers, he is known for his creative problem-solving techniques and TEDx talk on innovation. Today, he explores how AI can revolutionize brainstorming, sharing practical methods for using it as a creative partner. He discusses how innovators can leverage AI to generate, refine, and develop breakthrough business ideas. Stay tuned! Resources The Growth Engine Co. An Innovation Agency Follow Bryan Mattimore on Facebook Connect with Bryan Mattimore on LinkedIn

Think your client newsletter is just another chore? Think again. In this episode, Lee Reams II and guest Rebekah Barton reveal why newsletters are one of the most underrated tools for growing revenue, boosting referrals, and deepening client relationships. Learn the simple changes you can make today to turn your newsletter into your firm's secret growth engine.

S5:E1 Unleashing Retail Media's Potential: A Conversation with Drew CashmoreWelcome to Season 5 of the Retail Razor Show! In our premiere episode, hosts Ricardo Belmar and Casey Golden dive deep into retail media with special guest Drew Cashmore, Chief Strategy Officer at Vantage and a pioneer in the retail media space, with a background scaling Walmart Connect to a $2 billion business. Drew shares his insights on the evolution of retail media, the driving forces behind its rapid growth, and the challenges retailers face in scaling their media networks. Drew also discusses the importance of workflow automation, the use of first-party data, and the balance between digital and in-store media. We highlight the necessity for retailers to invest in their media capabilities to stay competitive and speculate on the future direction of retail media. We also touch on the complexities of managing multiple media platforms and the potential for consolidation within the industry. Packed with valuable insights, don't miss out on this must-listen episode for product junkies, commerce technologists, retail leaders, and everyone in retail tech! Plus, learn about the Retail Razor Podcast Network's exciting new shows!About Drew Cashmore:Drew is a retail media strategist and thought leader with a background in building, commercializing and scaling new business models in the retail sector across the globe. Heading up strategy for Vantage - the platform that powers self-serve and managed-service for The Home Depot among other retailers - Drew is helping to architect the next generation of unified retail media technologies. He was an original architect of and former executive at Walmart Connect in the U.S. and Canada, helping to scale the retail media business to $2BN and beyond. In addition, Drew was a founding member of Walmart eCommerce and the CMO of SoftBank-backed Live Shopping platform, Firework.Subscribe to our Newsletter: https://retailrazor.substack.comSubscribe to our YouTube channel: https://bit.ly/RRShowYouTube00:00 Show Intro07:38 Unleashing Retail Media's Potential: A Conversation with Drew Cashmore08:43 Drew's Background in Retail Media10:28 The Evolution and Challenges of Retail Media14:18 ROI and Measurement in Retail Media18:34 The Future of Retail Media26:41 First-Party Data and Consumer Privacy34:47 In-Store Media and Workflow Automation47:21 Retail Media is a Different Business Model50:06 Conclusion and Final Thoughts51:05 Show CloseMeet your hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar is an NRF Top Retail Voices for 2025 and a RETHINK Retail Top Retail Expert from 2021 – 2024. Thinkers 360has named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, Top 100 Digital Transformation Thought Leader, and a Top Digital Voice for 2024. He is an advisory council member at George Mason University's Center for Retail Transformation, and is the director partner marketing for retail & consumer goods at Microsoft.Casey Golden, is the CEO of Luxlock, a RETHINK Retail Top Retail Expert for 2023 and 2024, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Heston Mimms, published by Imuno.

Too many marketers are chasing likes over results. Jim Lecinski, clinical professor of Marketing at Northwestern University and former Google executive, says it's time to reframe the CMO role—from brand builder to growth driver. In this episode, he breaks down how to stay customer-obsessed, navigate AI-driven search and get ready for Gen Alpha before they catch you off guard.

Would you rather spend money recovering from a fraud-related attack or building an anti-fraud strategy? Organizations who become victims of fraud often find themselves paying enormous sums of money, managing severe reputational damage, and navigating uncertainties on how to better prepare for the future.In this episode of KYC Decoded we welcome Chen Zamir, fraud strategy advisor and founder of the consultancy Native[risk].  Chen shares his deep expertise on the topic of fraud with host Alex Pillow, covering ideas like:Transforming fraud strategy towards an organization's growth engineHow to discuss anti-fraud return on investmentAnti-fraud performance indicatorsHow senior executives can better engage with their fraud teamsWhat anti-fraud vendors should considerTo learn more from Chen, subscribe to his weekly newsletter, The Saturday Fraud Strategist.Find out how you can transform risk management across your organization with Moody's Maxsight™ unified risk platform and feel free to get in touch; we would love to hear from you.

Listen to another compelling and insightful conversation today as we have SOLVR's CEO, Anthony Kokal! Anthony delves into his strategic vision for growth, highlighting their shift from a lifestyle business to an acquisition-focused model, the importance of niche specialization for higher returns and maintaining a reputable brand, protecting one's reputation in the transportation industry, his enterprise-level approach targeting larger clients, and the balance between organic growth and acquisitions!   About Anthony Kokal With over a decade of experience in the logistics industry, Anthony Kokal is the CEO of SOLVR, a specialized logistics provider and a member of KODIS Holdings, a thoughtfully curated collection of niche logistics companies. SOLVR offers warehousing, transportation, and supply chain technology services tailored for demanding end markets. Anthony has built his expertise through leadership roles in business development, operations, corporate development, and as CEO. His deep-rooted knowledge of the logistics field spans his entire life, making him a recognized expert in delivering innovative, strategic solutions for complex supply chain challenges.   Connect with Anthony Website: https://solvrlogistics.com/  LinkedIn: https://www.linkedin.com/in/anthony-kokal-b56ba467/  

The Boao Forum in southern China says Asia remains a significant driver of the global economy amid mounting global challenges (01:03). Russia and the U.S. have concluded another round of talks focusing on achieving a ceasefire on the Black Sea (11:38). China, together with global industry experts, warns that Washington's proposed port fees on Chinese ships will disrupt global supply chains (20:33).

When you've invested years into creating must-have offers and perfecting your craft, yet your client growth continues to be sluggish, you might begin to wonder what secret strategy you are missing. It's frustrating—watching others grow while you're stuck in the same cycle, relying on the occasional referrals, wondering why new prospects aren't reaching out.  The truth? Your business isn't broken—you just need a better client engine for growth.  In episode 431 of Amplify Your Success Podcast, Christine Campbell Rapin breaks down the myths of complex business growth and offers a refreshingly simple approach to finding and converting your next client. She focuses on the three non-negotiable business foundations that are essential for scaling your client growth engine. She emphasizes the importance of recognizing client patterns, creating a strategic road map, and knowing the right moment to make compelling offers. These core components are the cornerstones that Christine believes will simplify the business growth journey and consistently lead to success. Christine, a seasoned business advisor and international best-selling author, supports listeners with her expertise, underscoring the importance of being in the right rooms and making strategic moves. As she shares her proven methodologies to solve the challenges of client engagement and acquisition, she'll guide you in converting prospects into clients by systematically addressing challenges, expanding your visibility, and effectively utilizing the power of offers.   Key Takeaways: 04:42 Two key indicators that predict your business revenue over the next 90 days—and how to leverage them. 06:24 The crucial shift from just creating awareness to crafting offers that convert. 10:50 The correlation between phone calls and cash and the math you need to make more of it.  12:48 Understanding decision-making patterns that turn curiosity into paying clients. 14:14 How to prevent potential clients from “passing like ships in the night” and instead guide them from interest to investment. 16:39  The difference between being a "likable expert" and a "most hired expert," and to make the shift. 17:13 Why do people buy (hint -it's not for education).  20:12  How to break out of the “friend zone” with prospects and confidently close the sale. 24:55 The hidden reason you may be networking in the wrong rooms—and how to find clients faster. 28:05  How to be more intentional in actions that bring in leads and convert clients.  32:12 How to simplify your strategy in a way that helps you focus and excel in your business. 38:10 An unexpected message opened new business opportunities amidst my life crisis. 40:17 Why Christine suddenly took a chance on herself and made a bold decision.   Resources Mentioned in This Episode: Access Christine's Free Guide 25 Ways to Find Your Next Buyer.  FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people's audiences. Check out the details here

In this episode of Add To Cart, we explore group payments and social commerce with Cam Richardson founder of PaySquad. Cam reveals how retailers like Baby Village and Rugby Bricks are using PaySquad to turn one sale into ten customers, unlocking a powerful new channel for customer acquisition. With an average order value of over $850 and a 95% completion rate on group purchases, PaySquad is proving that the future of ecommerce isn't just selling to individuals—it's selling to squads. Cam also shares why younger gens are ditching credit cards, how retailers are leveraging group buying to boost AOV and the creative ways merchants are rethinking checkout. This episode was brought to you by: Shopify PlusKlaviyoAbout your guest:Cam Richardson is a faith-driven entrepreneur on a mission to change the way we pay. Founder & CEO of Paysquad, Cam is pioneering a “buy now, pay together” solution that makes group purchases seamless, eliminating awkward IOUs and making big-ticket buys, gifts and experiences more accessible.With a background spanning entrepreneurship, retail and business strategy, Cam thrives at the intersection of innovation and impact. A proud Kiwi-American, Cam blends his New Zealand grit with boundless U.S. optimism, embodying an unstoppable drive to challenge the status quo.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

George Bonaci is the VP of Growth at Ramp, where he's helping one of the fastest-growing fintech companies scale even further. Prior to Ramp, George was VP of Growth at Gong. Before Gong, George was at Samsara where he helped grow revenue from $650M ARR, and played a pivotal role in the company's successful IPO. In Today's Growth Masterclass We Discuss: 03:57 How the Best Growth Teams Experiment 05:10 How to Allocate Bets and Resources for Growth 07:09 Velocity vs. Quality in Growth 15:05 The Role of Postmortems and How to Do Them 19:16 Growth Team Structure and Standalone or Not?  20:01 The Three Ways to Find Alpha in Growth 30:01 How to Hire for the Best Growth Hires 31:30 How to do Take-Home Assignments When Hiring for Growth 32:51 Common Pitfalls in Hiring Growth Talent 34:16 Investing in Management and Learning 42:43 How AI Changes Growth Products and Strategies 46:43 Quick Fire Round: Common Mistakes and Growth Channels  

In this episode of Stronger Sales Teams, Ben Wright engages in a conversation with Jemimah Ashleigh, a renowned expert in visibility and personal branding, to delve into the complexities of establishing and sustaining a high-performing sales team. Jemimah provides listeners with a fresh perspective on how visibility and personal branding can significantly drive sales success. Jemimah shares proven techniques to enhance a sales team's performance, highlighting the influential role of media, public relations, awards, and public speaking in fostering business growth and cultivating trust. About the Guest: Jemimah Ashleigh is a highly regarded entrepreneur, bestselling author, and keynote speaker, with a varied career that includes a notable tenure with the Australian Federal Police. Named one of Australia's Top 10 entrepreneurs in 2022, Jemimah is the Founder of The Visibility Lab, where she empowers businesses to scale and thrive through effective visibility strategies. With a wealth of international experience, she has shared the stage with prominent figures such as Gary Vee and advisors to Barack Obama. Jemimah's expertise focuses on crafting powerful visibility and personal branding strategies, particularly for small business owners. The Visibility Lab: https://jemimahashleigh.com/the-visibility-lab Key Takeaways: Establishing a strong personal brand is essential for sales professionals to create a credible and trustworthy image. Consistency in social media engagement and business messaging builds authority and visibility, leading to better sales outcomes. Pursuing business awards and recognition can considerably enhance business profiles, offering free PR and media exposure. Being consistent in the right media outlets that align with your target audience is crucial for effective visibility. Building a supportive network of knowledgeable individuals can significantly contribute to personal and professional growth. Time Stamps: 0:00 Intro 1:02 Guest Introduction 3:22 Australian Federal Police 6:30 The Visibility Lab 8:04 Skills From AFP That Translated to the Visibility Lab 10:19 Importance of Visibility 13:38 What Does Good Visibility Look Like 16:26 What Does Poor Visibility Look Like 19:06 Where to Start With Visibility 22:06 Revving the Growth Engine as a Sales Leader 24:31 Guest's Socials 25:34 Outro Rate, Review, & Follow If you're liking what you're hearing, make sure you ‘follow' the show wherever you listen to your podcasts…so you never miss an episode! I'd also love to hear what you think, so drop us a review after you close that next deal…tell me what you're liking, and what you want more of so I can look to cover it in a future episode.

Kyle Bass is the Founder/CIO of Hayman Capital Management, L.P., an investment manager of private funds focused on global event-driven opportunities, and the Co-Founder and Chief Executive Officer of Conservation Equity Management, an impact and natural capital private equity firm.  Kyle is also the Co-Chief Executive Officer of the newly formed Rochefort Management, a private credit firm focused on the Critical Technology Initiative – a joint effort between the Small Business Administration and the Department of Defense to attract private investment into technology areas deemed critical to national and economic security. Mr. Bass is a Life Member of the Council on Foreign Relations and the recipient of the 2019 Foreign Policy Association Medal for his responsible internationalism. Mr. Bass has lectured on global economics, national security, geopolitics, and the architecture of the Chinese financial system at various universities. Mr. Bass is the former Chair of the Risk Committee of the Board of Directors of the University of Texas Investment Management Company (UTIMCO), which manages approximately $75 billion.  We discuss: - Predicting the GFC and attempting to warn Bear Stearns and the SEC of the coming collapse - The global state of affairs: China, Taiwan, Russia, Iran and BRICS - How the U.S. and Trump should combat China - The rise of the U.S. Defense-Tech industry - Why Texas is the Growth Engine for the world (00:00:00) - Intro (00:04:03) - Introducing Kyle (00:05:58) - Short-Selling Thesis (00:11:45) - Predicting the GFC (00:19:50) - Trying to warn Bear Stearns & the SEC (00:25:39) - How to hire a contrarian (00:29:23) - China-Taiwan (00:33:34) - How Trump can have a successful presidency concerning China (00:44:17) - Iran (00:46:34) - Why some wealthy Americans are pro-China (00:49:32) - The Chinese land grab in America (00:52:41) - Texas: The growth engine of the world (00:58:47) - The Defense-Tech Industry in America (01:02:03) - What Kyle will invest in (01:05:19) - The Texas migration and influence (01:09:23) - What do you want to be known for? Support our Sponsors Vesto: https://www.vesto.com/fort BetterPitch: https://bit.ly/42d9L0I Fort: https://bit.ly/FortCompanies Follow Fort on LinkedIn: https://www.linkedin.com/company/fort-companies/ Chris on Social Media: The Fort Podcast on Twitter/X: https://x.com/theFORTpodcast Instagram: https://www.instagram.com/thefortpodcast LinkedIn: https://bit.ly/45gIkFd   Watch The Fort on YouTube: https://bit.ly/3oynxNX Visit our website: https://bit.ly/43SOvys Leave a review on Apple: https://bit.ly/45crFD0 Leave a review on Spotify: https://bit.ly/3Krl9jO  The FORT is produced by Johnny Podcasts

What if your clinic's website could do more than just look good? Imagine it actively working for you—attracting patients, filling your schedule, and boosting your bottom line 24/7. In this episode of Online Marketing For Doctors TV and Podcast, we uncover five game-changing strategies to turn your website into the growth engine your clinic deserves.  

Top 10 CEO Outlook 2025 series. Krishna shared with Cloud Wars Founder Bob Evans the company's optimistic outlook for 2025 amid geopolitical and economic uncertainties. They also discuss IBM's shift towards software, its AWS and Palo Alto Network partnerships, and how Red Hat has flourished since joining IBM.HighlightsIBM's Optimistic Outlook (01:18)Despite current geopolitical and economic uncertainties, Krishna remains optimistic about technology's role, especially in terms of automation and AI, in driving business transformations. He notes there's an increased appetite for technology globally, including in Europe, as a response to these uncertainties. Technology is a way to deliver better services at lower costs, which makes it an exciting time for the technology business.Focus on Delighting Clients (03:41)IBM exists to serve clients, focusing on delighting them through technology deployment and support. Krishna discusses the importance of taking risks to innovate and the need to cut bureaucracy and unnecessary processes. He emphasizes that partnerships should be win-win scenarios. "Can we expand the pie in which case we both win because the client is happier?"IBM's Shift to Software and Impact on Clients (06:36)There's been a significant shift in IBM's revenue mix, with software now accounting for almost half of IBM's revenue. Krishna explains that software's flexibility allows for incremental improvements, unlike hardware, which often require more disruptive changes. IBM focuses on software and providing unique value to clients in automation, hybrid cloud, data, and AI.Enterprise Adoption of Large Language Models (10:05)Krishna talks about the current state of enterprise understanding of large language models, or LLMs: "If I look at the enterprise understanding of large language models and what we can do for them, it's like we're in the first innings of a baseball game." Krishna advises enterprises to move forward in three steps: First, start with low-risk applications like customer experience functions such as answering service calls, as well as internal enterprise functions. Second, move to a little more risky but not totally risky use cases, like accounts receivable, procurement, and supply chain. Then, step three is applying LLMs to things like oncology and diagnosis in healthcare -- vertical-industry-specific functions. The excitement is more on step three, but customers should initially focus on the first two, where there's a lot of value.Leveraging Automation to Drive Innovation (15:04)All enterprises understand the importance of running lean and using productivity gains to focus resources on high-value activities. Krishna shares that IBM has freed up resources by automating tasks, allowing for more R&D to develop innovative products. He notes that overall employment has increased, but more focus is on high-value activities that enhance growth rates.Red Hat's Growth and Role in Hybrid Cloud (16:59)Red Hat has had impressive growth since joining IBM. Krishna says it has more than doubled its revenue since joining IBM in 2019, now exceeding $6 billion. He explains that Red Hat is the leading hybrid cloud platform, allowing for flexibility in deploying workloads across data centers and cloud environments.R&D as a Growth Engine (21:40)R&D should focus on innovation and quickly bringing those innovations to clients. R&D is about identifying unmet needs. "Henry Ford was asked like, how did you think of the Model T? And his answer was 'Look, if I had surveyed my customers, they would have said they wanted a stronger horse or a longer whip, but the automobile was the right answer.' Krishna mentions that quantum computing is a key area of focus for IBM in terms of research and development.The Benefits of Strategic Partnerships (24:56)IBM's strategic partnerships impact client value and IBM's growth. Krishna notes that half of IBM's consulting team's revenue now comes from these partnerships. He provides the example of IBM helping Delta Airlines move to AWS, while integrating Red Hat and other tools to enhance the client's experience. Krishna talks about a new partnership with security software provider Palo Alto Networks that's expected to generate significant pipeline for IBM's consulting team.Final Thoughts and Future Outlook (27:56)Krishna encourages clients to assign technology the same importance as other critical functions like finance and marketing. "Do you give tech the same importance that you give your CFO?" He reiterates the importance of technology and the need for businesses to adapt to its rapid pace of change. Evans closes by observing that in 2025, there's potential for the Cloud Wars Top 10 companies to exceed $10 trillion in combined market cap.

2025 Premiere Episode: Dan Sixsmith speaks with Maranda Dziekonski, VP of Customer Success at ID.me, about the challenges faced in the tech industry during 2024, her transition to a larger organization, and the evolving role of customer success. Maranda shares insights on implementing change, enhancing collaboration between teams, and effective stakeholder management strategies. The discussion highlights the importance of a commercial mindset in customer success and the need for organizations to adapt to a more scrutinized financial environment. In this conversation, Maranda Dziekonski and Dan Sixsmith explore the importance of building trust with stakeholders, the value cycle in customer success, and the evolving landscape of hiring in the customer success space. They discuss the impact of AI on business and customer success, the significance of personal branding, and the evolution of leadership styles in a diverse workplace. Maranda shares her insights on how to leverage AI tools effectively and emphasizes the importance of giving back to the community without expecting anything in return. The conversation concludes with reflections on success and leadership. Takeaways 2024 was a challenging year for tech companies. The role of CFOs has become more critical in startups. Customer success must tie to revenue outcomes. Transitioning to a larger organization requires adaptation. Implementing OKRs can clarify team expectations. Customer success teams need to be commercially minded. Collaboration between sales and customer success is essential. Stakeholder management is key to reducing single-threaded moments. Building meaningful relationships with stakeholders is crucial. Understanding the organizational structure aids in effective communication. You have to earn the right to expand your relationships. Creating a mutual delivery plan is essential for success. 2025 is looking hopeful for hiring in customer success. AI is set to revolutionize the business landscape. Leveraging AI tools can enhance customer success efforts. Building a personal brand is about giving and sharing knowledge. Leadership styles must evolve to meet diverse team needs. Success is defined by collective wins, not individual achievements. Effective communication is key in leadership. Being a servant leader fosters a positive team environment. Chapters 00:00 Navigating the Challenges of 2024 03:07 Transitioning to ID.me: A New Opportunity 06:03 Adapting to a Larger Organization 08:46 Implementing Change at ID.me 12:05 The Evolving Role of Customer Success 15:13 Enhancing Collaboration Between Teams 17:57 Stakeholder Management Strategies 24:55 Earning Stakeholder Trust 26:17 The Value Cycle in Customer Success 29:03 Hiring Trends in Customer Success 30:35 The Rise of AI in Business 32:59 Leveraging AI for Customer Success 34:22 Building a Personal Brand 39:03 Leadership Style Evolution Sound Bites "2024 was a long five years." "It's hard to be in tech right now." "We need sales to thrive as an organization." "You can avoid a lot of that." "You have to earn the right to expand." "We create a mutual delivery plan." "2025 is going to pick up." "You can build out custom GPTs." "It's about giving, not making money." "I try to be a servant to my teams."

Imagine having a marketing superpower that could analyze mountains of data, predict consumer behavior, and optimize your campaigns faster than you can say "AI." Well, guess what? That power exists, and it's revolutionizing the way we drive growth in marketing. You see, in today's hyper-competitive landscape, traditional marketing methods are about as effective as using a flip phone to browse TikTok. But there's a game-changing technology that's transforming marketing from a guessing game into a precise science. It's like having a crystal ball, but one that actually works. Now, you might be thinking, "Great, another tech buzzword to add to my marketing bingo card." But hold onto your hats, because AI in marketing isn't just hype – it's the hyperdrive for your growth strategies. And who better to be our Jedi Master in this AI-powered marketing galaxy than the incredible Cathy McPhillips? AI in Marketing: Unpacked host Mike Allton asked Cathy McPhillips about: ✨ AI-Powered Precision: Enhancing targeting and personalization. ✨ Data-Driven Decisions: Leveraging AI for strategic insights. ✨ Scalable Growth Strategies: Automating and optimizing marketing efforts. Learn more about Cathy McPhillips Connect with Cathy McPhillips on LinkedIn Resources & Brands mentioned in this episode Marketing AI Institute CMI (Content Marketing Institute) Descript MAICON (Marketing AI Conference) The Artificial Intelligence Show with Paul Roetzer and Mike Kaput Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina The H.U.M.A.N. AI Integration Framework: Bridging the Gap Between Technology and People Revolutionizing Visual Content: Generative AI in Action Mastering AI: The Future of Data-Driven Personalization in Marketing with Zontee Hou Intro to AI for Marketers AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/the-ai-growth-engine-accelerating-your-marketing-results/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

This is the True Growth Engine of the UK Macro, Micro News for Thursday 5th December 2024 MACRO Firms set to hike prices, reduce pay and cut staff, Bank of England survey shows UK construction grows but house-building decline steepen UK electric vehicle sales surge 58% YOY MICRO Brand Architekts #BAR Warpaint London #W7L  Carclo plc #CAR Ebiquity plc #EBQ SDI Group #SDI Software Circle #SFT Synectics #SNX Trakm8 #TRAK TruFin #TRU Water Intelligence #WATR —---------------------------------------------------------------------- My book has now been published. If you buy it and write a positive review you can get 50% off the SharePickers Investment Club. This is only available to the first 100 people! Search for, “How to Become a MicroCap Millionaire - A 3 Step Strategy for Stock Market Success” or visit. https://www.sharepickers.com/how-to-become-a-microcap-millionaire-3-step-strategy/ —---------------------------------------------------------------------- In this podcast I cover the Macro News relevant to the UK and monitor MicroCap Stocks to see if they're good enough to be added to the MicroCap League. The UK's first MicroCap League where 100's of small businesses are analysed and scored in relation to their growth, value, health, efficiency, momentum & potential. The company's that score the highest are added to the MicroCap League and possess the best risk / reward profile. —---------------------------------------------------------------------- IF YOU REGULARLY LISTEN TO THIS PODCAST AND ENJOY IT'S OUTPUT PLEASE CONSIDER GIVING IT A 5 STAR RATING AND REVIEW - THAT WAY MORE PEOPLE WILL FIND IT. THANK YOU

In this episode, Alexander and Markus dive deep into the world of Customer Success Management (CSM) and its potential as a growth engine for businesses, particularly in the SaaS sector. The discussion explores the common pitfalls organizations face when implementing CSM, emphasizing the need for a customer-centric approach. Markus, a veteran in customer success, shares his journey into the field and highlights the importance of understanding customer goals and delivering real value.--Questions?Alex:alexander@sellabl.coAlex´s LinkedInMarkus:Markus's LinkedIn-- Timestamps:00:00 - 04:30 Introduction 04:30 - 08:00 Markus introduces himself and shares his unexpected journey into Customer Success Management, emphasizing the importance of delivering on promises to customers.08:00 - 12:00 Discussion on common mistakes organizations make in CSM, particularly the tendency to prioritize internal metrics over genuine customer value, leading to potential churn.12:00 - 16:00 Exploration of how changing economic conditions are shifting customer expectations, necessitating a stronger focus on delivering real value in CSM.16:00 - 20:00 Markus emphasizes the need for understanding customer goals and problems, advocating for a tailored approach to meet varying customer needs.20:00 - 24:00 Insights into the role of technology and AI in CSM, stressing that while they can enhance processes, they cannot replace the foundational human element required for effective customer engagement.24:00 - 28:00 Discussion on the proactive versus reactive nature of CSM, with Markus explaining how a proactive approach can drive customer success and retention.28:00 - 32:00 The importance of demonstrating the value of CSM to organizational leadership is highlighted, with a focus on aligning CSM efforts with revenue impact.32:00 - 36:00 Markus differentiates between the roles of Customer Success Managers and Account Managers, emphasizing the proactive, strategic nature of CSM.36:00 - 40:00 Strategies for effectively showcasing customer value during Quarterly Business Reviews (QBRs) are discussed, along with methods for communicating progress to stakeholders.40:00 - 42:54 Closing thoughts from Markus on the ideal traits of a successful Customer Success Manager and the importance of competitive compensation based on the value they create for the company.42:54 - 44:00 Final remarks from Alexander, encouraging listeners to connect with Markus for further insights and thanking them for tuning in.

On this episode, we discuss how B2B brands can turn customer success into a powerful engine for sustainable growth.While new customer acquisition acts as the primary growth driver for most B2B brands, the potential for customer success to contribute to growth should not be overlooked. Customer success teams play a critical role in reducing churn and are ideally placed to identify up-sell and cross-sell opportunities.To ignite this second growth engine, B2B leaders must work to ensure alignment between customer success and sales teams, and improve retention by helping customers derive value from their products and services.Listen for the compelling insights of Daphne Costa Lopes, global director of customer success, strategic accounts and solution architecture at HubSpot, as she shares how HubSpot delivers exceptional experiences that create value for their customers, what skills customer success managers need to foster and how HubSpot tracks customer success metrics that lead to growth.Tune into Daphne's podcast, This is Growth, to hear more of her insights on customer success.Visit our website to learn more about TELUS Digital.

Today on the show, we have Krishna Raj Raja, the CEO of SupportLogic.In this episode, Krishna shares his journey from engineering at VMware to founding SupportLogic, a platform that transforms support interactions into actionable customer insights.We discuss his approach to turning support into a growth engine by monitoring customer interactions for hidden signals that can prevent churn.Finally, Krishna reveals how leading companies are adopting a proactive support experience management strategy, showing significant reductions in customer escalations and increases in expansion.Mentioned ResourcesKrishna Raj Raja  SupportLogicSupport ExperienceCloudPhysicsVMware Palo Alto HotjarZendesk ChatGPT       Salesforce Tableau MuleSoft SnowflakeDatabricksNokiaRed HatStarbucksService CloudFreshdeskOracleSAP   KubernetesAdobeAppleRubrikNotionChurn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Ambrish Shah, US Technology Analyst of Phillip Securities Research team, will cover our first quarter 2025 earnings report on Microsoft, dated November 5th, 2024, and titled “Azure remains a key growth engine.” Listen to this podcast to stay updated on the latest corporate news. Additionally, you can visit  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.poems.com.sg/stock-research⁠⁠ to access the full report and gain more insights. #PhillipCapital #YourPartnerinFinance #Servingyousince1975  #FinTech #PYTCH #PYTCHMedia #USCompanyInsights #FinanceNews #US #Microsoft Follow PYTCH Media: ⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Podcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Website⁠

Send us a textOn this week's episode of WTR Small-Cap Spotlight, Mark Behrman, CEO of LSB Industries (LXU), joins Shawn Severson, Water Tower Research CEO, Co-founder and Head of Sustainability Research, and Peter Gastreich, analyst on WTR's Natural Resources and Energy Transition sector teams, to discuss: 1) how LSB is pursuing growth and higher returns with carbon capture and sequestration (CCS) and low carbon ammonia; 2) the growing appeal of low carbon ammonia as a fuel for power generation and marine transport; 3) implications from the recent landmark Woodside Energy acquisition of low carbon ammonia assets in Texas;  and 4) how agricultural-based low carbon supply chains like sustainable aviation fuel (SAF) may increase demand for low carbon fertilizer. 

Want to be a guest on the podcast? Apply to appear on the show here: https://forms.gle/QKYmRmeogwtnSnyEADo you want to grow your podcast and monetise your audience? Get my exact system here: https://voics.ck.page/2d96ec1846Ever wondered what it really takes to get to $100k/Month as an entrepreneur?Wait until you hear Serge Gatari's story.Serge Gatari quit his 9-to-5 to pursue this dream and now runs a six-figure business with Clientacquisition.io. After struggling with course after course, Serge disrupted client acquisition, building systems that help companies scale with ease.With over $600K+ in monthly revenue, Serge joins us on the latest episode of the Kickoff Session podcast  to reveal what it really takes to break through burnout in business and achieve exponential growth.In this episode, Serge shows us how to fine tune your business model, embrace scalable systems, and leverage content to take your business to the next level. Serge also shares actionable insights on everything from building bullet proof client acquisition infrastructures to overcoming the mental hurdles that come with rapid growth of a business.Ready to take your business to the next level?Hit like, drop a comment, and subscribe for more insights from entrepreneurs like Serge.Connect with Serge:YouTube: https://www.youtube.com/@sergegatariInstagram: https://www.instagram.com/sergegatari/My Socials:Instagram - https://www.instagram.com/darrenlee.ksLinkedIn - https://www.linkedin.com/in/darren-lee1X - https://x.com/darren_ks(00:00) Preview and Intro(03:25) Moving out of Rwanda to Canada (08:12) Starting the Agency: Serge's First Steps(12:40) Breaking Through Revenue Plateaus(18:55) Challenges of Fast Business Growth(24:04) Building and Releasing Client Acquisition Infrastructures(30:15) Leveraging Technology and AI for Scaling(36:12) Content Creation as a Growth Engine(42:00) Data-Driven Decision Making in Business(47:52) Mindset Shifts for Sustainable Success(54:03) The Importance of Building a Team and Delegation(1:02:30) Playing the Long Game Support the Show.

☁️Cubbit è una scale-up che sta costruendo il futuro del cloud : grazie alla geo-distribuzione dei dati. Fondata nel 2014, Cubbit oggi ha piu di 350 clienti enterprise in Europa tra cui Leonardo, il leader della difesa e cybersecurity in Italia, un team di oltre 60 persone, e $25 milioni raccolti dalla fondazione. Il 16 luglio 2024 Cubbit ha annunciato di aver chiuso un nuovo round di finanziamento da 12,5 milioni di dollari guidato da LocalGlobe e da ETF Partners con la partecipazione di Verve Ventures, 2100 Ventures, Hydra, Growth Engine, Eurenergia, Moonstone. Hanno reinvestito anche Azimut Libera Impresa SGR – Azimut Digitech Fund (supportato da FNDX), CDP Venture Capital SGR (attraverso il suo Fondo Evoluzione) e Primo Ventures. Hanno aderito come investitori individuali anche alcuni key executive del settore, tra cui Fabio Fregi, ex Country Manager Italia di Google Cloud, Joe Zadeh, ex VP di Airbnb, e Duccio Vitali, fondatore di Alkemy. La società è stata supportata nell'attività di fund raising dall'advisor Growth Capital. In questa chiacchierata parliamo con Stefano Onofri, co-CEO e co-founder, di tutta la strada fatta per arrivare a questa tappa. NEWSLETTER Iscriviti a Il Digestivo la nostra newsletter mensile sul mondo startup italiano: https://ildigestivo.substack.com/ SPONSOR Serenis è una piattaforma digitale per il benessere mentale. Seguendo il link: ⁠⁠⁠⁠⁠⁠https://www.serenis.it/⁠⁠⁠⁠⁠⁠ troverai un questionario da riempire e da lì, tramite un algoritmo proprietario, la piattaforma ti connetterà con il terapeuta più adatto a te. Le sedute sono online e se il terapeuta selezionato non ti convince, puoi facilmente cambiare.  Serenis ha deciso di offrire un codice sconto per tutti gli ascoltatori di Made IT. Con il codice MADEIT7 avrai un colloquio gratuito e un'agevolazione di 7 euro sulle successive 3 sedute. SOCIAL MEDIA Se vi piace il podcast, il modo migliore per dircelo o per darci un feedback (e quello che ci aiuta di più a farlo diffondere) è semplicemente lasciare una recensione a 5 stelle o un commento su Spotify o l'app di Apple Podcast. Ci ha aiuta davvero tantissimo, quindi non esitate :) Se volete farci delle domande o seguirci, potete farlo qui: Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@madeit.podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@madeitpodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Welcome to the fifth episode in our six-part Clinician to Coach Series! In this podcast series, I'm sharing resources and strategies to help you start and grow your coaching business to consistent $5K and even $10K months without overwhelm or burnout.If you've ever felt the pressure of inconsistent client sign-ups or the burnout from juggling marketing, sales, and client delivery without a clear system, this episode is for you.In today's episode, you're going to hear me talk about some of the many benefits of working 1:1 with coaching clients, including: We'll be discussing the importance of having a well-oiled client growth engine, which integrates both marketing and sales strategies. I'll also share my insights on setting actionable 90-day goals and the significance of a quarterly strategic planning session to keep your business on track. You'll learn how to streamline your client acquisition and retention process with clear, measurable goals and why slow and steady progress is the key to long-term success.And remember, it's my mission to get this series into the ears of as many OTs as possible! Meaning if you enjoyed today's episode, please tell a therapy friend and help me to spread the word.If you want to connect with me directly, you can reach out via DM on Instagram @otsgonerogue or by email (simply hit reply to one of our weekly email newsletters).You can also connect with me by going to our contact form, https://www.otsgonerogue.com/podcast-contact.For the latest show notes and full episodes, make sure you head over to otsgonerogue.com/podcast. If you don't want to miss any future episodes including the upcoming episodes in the series, make sure you're subscribed to the show on Apple Podcasts, Spotify, Stitcher, or wherever else you listen to podcasts. And thanks so much for listening to this week's episode of the OTs Gone Rogue podcast! 

Are you struggling to acquire new customers profitably? Do you have a bloated sales team that are trying to find the needle in the haystack? Are customers churning after being sold a dream you can't deliver on? You may have been setup to fail with a sales-led model that just won't work for your business as you scale. To answer your prayers for a 'better way', we've teamed up with 7x ex Head of Sales, Adem Manderovic, to bring you a combined marketing and sales system that will completely align your business. It will help you build a growth engine that allows you to win more customers for less, and reduce churn. It gets sales, marketing and customer success to all play on the same team. Tune in and learn:+ The end-to-end process for building a growth engine+ Why the predictable revenue model has set you up to fail+ Why marketing aren't able to do real marketingIf you're struggling to hit targets and are feeling the pain of churning and burning the market, make sure you check out this mini-series where we detail our 5-step framework. -----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Introducing the Mini-Series on Business Growth01:10 Meet Adam Manderovic: 7x Head of Sales02:10 The Gap in B2B Go-to-Market Strategies03:40 Revolutionizing Sales Proposals with Animations05:00 Aligning Marketing and Sales for Revenue Growth06:40 What is a Business Growth Engine?08:10 The Impact of Venture Capital on Marketing Metrics09:50 The MQL Trap: Why Traditional Lead Gen Fails11:30 Lost Marketing Fundamentals in B2B13:10 The 5 Stages of Buyer Awareness14:30 Targeting the 97%: Beyond Active Buyers15:40 The Reality of Your Addressable Market16:50 Why Only 0.6% of Your Market is Accessible17:50 The Loss of Key Business Development Skills18:40 Bringing Back Commercial Acumen to Marketing and Sales-----------------------------------------------------

In this episode of TRANSFORMED, we break the mold and welcome two esteemed guests from Butler University: Dr. Brooke Barnett, Provost and Vice President for Academic Affairs, and Melissa Beckwith, Vice President and Chief Strategy Officer.The discussion revolves around the concept of Dual Transformation and how Butler University is using that concept to not only maximize resilience today but also build the institution's growth engine for tomorrow. Our guests delve into the creation of Butler Ventures, a multi-faceted initiative aimed at driving innovation and change at Butler. The conversation includes key challenges faced during this transformative journey, including the need for system upgrades and effective change management. They even touch on surprise challenges, including having too many good ideas to explore!References:Dr. Brooke BarnettMelissa BeckwithButler University Engage with host, Joe Gottlieb, at discussion@higher.digital at any time! Subscribe or follow TRANSFORMED wherever you listen, to get the latest episode when it drops and hear directly from leaders and innovators in higher ed tech and change management best practices.Find and follow us on LinkedIn at https://www.linkedin.com/company/higher-digital-inc

The commodities sector isn't looking rosy and that is largely due to the outsize influence of China, which is currently in the grip of an economic slowdown. These pressures come on top of geopolitical damage to trade and supply chains, and the energy transition which is increasing global appetite for some commodities and eroding it for others. Our analysts look in particular at the fortunes of steel and commodity chemicals – both of which are seeing plunging demand from China. Later in the episode (at 12.49 mins) we also look more closely at gold. Investors are riding record highs for this very particular commodity, a traditional investment ‘safe haven' whose idiosyncratic behaviour sometimes ignores the normal rules. Guests: Hui Ting Sim, Associate Vice President – Corporate Finance Group, Moody's Ratings; Mike Zhu, Vice President – Senior Analyst – Corporate Finance Group, Moody's Ratings; Jamie Koutsoukis, Vice President – Senior Analyst – Corporate Finance Group, Moody's RatingsHost: Jeff Pruzan, Vice President – Senior Research Writer, Moody's RatingsTo read more on this topic, visit the Macro Views page on Moodys.com (some content only available to registered users or subscribers). 

In part two of Ralph Burn's discussion with Ryan Hodges, the Chief Operating Officer of Tier 11 and founder of Simplaphi, they dissect the art of thriving amidst change. Ryan shares his personal experiences and professional wisdom on navigating life's inevitable shifts with a blend of humor and grit. In today's episode you'll learn how embracing change can open doors to unexpected opportunities and personal growth. Tune in for a dose of inspiration that's perfect for anyone looking to master their own life transitions.Chapters:00:00:00 - Kickoff with Perpetual Traffic: The Brains Behind the Operation00:00:44 - Why Rush? The Mighty Merits of Methodical Moves00:01:30 - Decoding Delays: How Slowing Down Keeps You Ahead00:03:15 - Step by Step: The Strength of Strategic Pauses00:05:45 - The Art of Anticipation in Process Optimization00:07:39 - Command Central: Constructing a Leadership Team That Scales00:10:22 - Blueprints for the Big Time: Constructing a Core Leadership Team00:13:38 - Meet the Integrator: Your Business Growth's Secret Weapon00:15:05 - Integrators 101: Aligning Vision with Operational Reality00:17:29 - Operational Orchestrators: Why Every Business Needs an Integrator00:19:20 - The Wrap-up: Integrators, Impacts, and Next Steps00:21:00 - Signing Off: Connections and Conversations to ContinueLINKS AND RESOURCES:PT on TelegramTraction: Get a Grip on Your BusinessEOS Operating SystemRocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your BusinessSUPERCHARGE YOUR MARKETING ROIRyan Hodges on LinkedInTitus Talent Services Tier 11 JobsPerpetual Traffic on

Adam Gross is one of the masters of product-led growth (PLG). Most recently, Adam was Vimeo's interim CEO. Before Vimeo, Adam was CEO of Heroku, which he joined after selling his startup, Cloudconnect in 2013. Additionally, Adam has held executive leadership roles at Salesforce and Dropbox, and has been an active angel investor & advisor to companies, including Buildkite, Cribl, and Tailscale. In Today's Episode with Adam Gross We Discuss: PLG Tactics from Dropbox, Heroku and Salesforce: What were Adam's biggest takeaways from his time at Salesforce? How did it shape his growth mindset? What did Adam learn about customer acquisition at Dropbox? What would Adam most like to change about growth today? Product-Led Growth: The Fundamentals: What is growth? What is it not? What do founders get wrong about growth? Why does Adam think PLG is not for everybody? What do most great PLG businesses have in common? How are value propositions segmented in PLG? How can startups transition from individual to enterprise clients? Why does Adam think startups doing paid acquisition sub $100M aren't actually PLG? The Secrets to Optimizing Growth Channels: What are the most common reasons fast-growing companies plateau? How does Adam advise founders on diversifying channels? What are the biggest mistakes founders make when scaling into enterprise? How should startups do effective product marketing in horizontal products? What is emotive & strategic marketing? How should startups balance both? How Angel Investing Changes How You View Companies: What are Adam's top 3 pieces of advice for founders? What does Adam mean when he says you are either hiring a poet or a librarian? What are the biggest mistakes founders make when hiring? What was Adam's biggest investment miss? What did he learn from it?

You've just been hired as the Chief Experience Officer to run a financial services firm. What are the keys to driving sustained success? Join CXO Eric Smuda share his insights on the keys (and the challenges) to leading successful change by driving outstanding customer experiences. My favorite quote from Eric? “If you're not using CX as your growth engine, what are you doing???” Some of the key lessons for this episode of The Delighted Customers Podcast (link in comments below): 'CX and Profit': Good customer experience merges business benefits with customer satisfaction. 'Interaction ROI': Show return on investment in CX by linking experience improvements to CX Suite imperatives such as enhancing acquisition, retention, customer lifetime value, and lowering service costs. 'Digital Impact': Enhance digital CX to increase conversion rates and decrease abandonment, demonstrating clear benefits. 4. 'Relationship Building': Build strong relationships by learning about colleagues' business areas and contributing to shared goals. And lots more gems. Resources The Delighted Customers podcast website: https://www.empoweredcx.com/podcast Sign up for The Trusted Guide newsletter here: https://www.empoweredcx.com/newsletter Get the latest news and updates on LinkedIn here: https://www.linkedin.com/in/markslatin/ Register for the next Trusted Guide Roadmap™ Master Class here: https://www.empoweredcx.com/ The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Ralph Burns and Ryan Hodges discuss the power of effective leadership and how critical it is to understand business fundamentals. With Ryan making his debut on the show, they unpack the challenges and triumphs of navigating business growth through strategic insights and personal anecdotes from their journey at Tier 11. The duo discusses the major importance of aligning a company's vision with its operational execution and culture, explaining how necessary it is for leaders to step back to propel their enterprises forward. Tune in for not only a masterclass on scaling businesses but also a candid exploration of the personal growth that comes from embracing change and fostering a supportive corporate environment. Chapters:00:00:00 - Startup Signal: Meet Ralph & Debutant CEO Ryan Hodges on Perpetual Traffic00:00:37 - Mastermind Marvels: Unveiling the Potency of Elite Business Networks00:02:15 - Hidden Gems: Decoding the DNA of Successful Masterminds00:04:32 - Stagnation to Elevation: Solving the Founder's Puzzle00:06:09 - Expert's Angle: Ryan's Recipes for Revamping Enterprises00:08:47 - Twisting Paradigms: Ryan's Radical Approaches to Business00:11:34 - The Haji Wheel: Spinning Strategies for Stellar Standards00:13:58 - Full Circle: Diving Deep into the Haji Wheel's Core00:16:23 - Metrics that Matter: Evaluating Success Beyond the Bottom Line00:19:41 - Revamp & Recharge: Tactical Tales from the Corporate Trenches00:22:09 - Workshop Wonders: The Art of Business Makeovers00:25:02 - Scaling Summits: Strategic Insights on Elevating Operations00:28:16 - Leadership Lore: Scaling Peaks through Vision and Values00:31:45 - Visionary Victories: Cultivating a Culture that Conquers00:35:10 - COO Chronicles: Merging Minds for Monumental GrowthLINKS AND RESOURCES:PT on TelegramTraction: Get a Grip on Your BusinessEOS Operating SystemRocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your BusinessSUPERCHARGE...

Ever feel like you're lost in the healthcare maze, fighting for answers alone? Turns out, you're not. Patient communities are fueling a revolution that's changing healthcare. In this episode, Susannah Fox, author of Rebel Health, reveals how patients and caregivers are driving innovation that the traditional system can't, or won't, deliver.We cover:The Four Patient Archetypes: Seeker, Networker, Solver, and Champion--which one are you?Why certain populations get ignored, and how to change thatHow founders can leverage patient power to build better, more impactful solutionsThe debate over whether (and how) patients should be compensated for collaborating with companiesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“We can automate and give credit unions the right tools to grow efficiently.” - Philip PaulThank you for tuning in to The CUInsight Network, with your host, Lauren Culp, President & CEO of CUInsight. In The CUInsight Network, we take a deeper dive with the thought leaders who support the credit union community. We discuss issues and challenges facing credit unions and identify best practices to learn and grow together.My guest on today's show is Philip Paul, CEO & Founder at Cotribute. Philip shares what inspired him to address business concerns through technology. Cotribute is the preferred digital member acquisition solution for fast onboarding, increased conversions, and expanding wallet share.During our conversation, Philip discusses effective practices to grow and improve operational efficiencies within credit unions, including deposit, membership, and marginal growth. He explains which approaches to focus on for mindful and intentional business growth. Listen as Philip talks about what credit unions can do to grow.As we wrap up the episode, Philip talks about learning from an influential boss, building life habits in seasons, and recommending a book for today. Enjoy my conversation with Philip Paul!Find the full show notes on cuinsight.com.Connect with Philip:Philip Paul, CEO & Founder at Cotributeppaul@cotributemail.com cotribute.comPhilip: LinkedInCotribute: LinkedIn | Facebook | Twitter 

About the Episode: In this enlightening episode of "Best But Never Final," hosts Doug McCormick, and Sean Mooney delve into the intricate process of value creation within the private equity landscape, from the perspective of both the PE firm and the portfolio company CEO. Featuring Scott Milberg, CEO of AmerCareRoyal, a portfolio company of HCI Equity Partners, the conversation explores the transformative journey of AmerCareRoyal from a family-owned business to a leading supplier in the food service industry. This episode offers a rare glimpse into the collaborative dynamics between a private equity firm and its portfolio company, highlighting the strategies, challenges, and successes that drive exponential growth and value creation.Episode Highlights:00:35 - Introduction to the episode's focus on value creation within private equity.01:30 - Scott Milberg shares the history and evolution of AmerCareRoyal.07:05 - Discussion on HCI's approach to value creation and portfolio company growth.18:59 - The role of job creation in private equity's contribution to the economy.24:53 - Scott Milberg outlines four pillars of AmerCareRoyal's value creation strategy.38:13 - Best practices for CEOs working with private equity firms.41:36 - Future challenges and opportunities in continuing the path of value creation.For more information on AmerCareRoyal, go to www.amercareroyal.comFor more information on Scott Milberg, go to www.linkedin.com/in/scott-milberg-92b56018/In this episode, listeners are treated to an in-depth conversation that spans the initial acquisition of a family-owned business by HCI, through the strategic expansions and operational enhancements that catapulted AmerCareRoyal to nearly a billion in revenue. Scott Milberg's firsthand account provides valuable insights into the CEO's role in navigating the partnership with a private equity firm, emphasizing the importance of alignment, transparency, and a shared vision for growth. Doug McCormick's contributions shed light on HCI's philosophy towards fostering sustainable growth and the critical role of human capital in achieving transformational success. This episode is a testament to the power of strategic private equity partnerships in driving innovation, growth, and economic impact.For more information on the podcast, visit bestbutneverfinal.buzzsprout.com and embark on your journey to private equity excellence today.Visit us on LinkedIn at https://www.linkedin.com/company/best-but-never-final-podcast/Visit us on Instagram at https://www.instagram.com/bestbutneverfinal/For information on HCI Equity Partners, go to https://www.hciequity.comFor information on ICV Partners, go to https://www.icvpartners.comFor information on BluWave, go to https://www.bluwave.net

0:00 Intro 2:18 Market Recap 4:36 Topic 1: Bitcoin "Mooning" but It's Not the Only Growth Engine 7:19 Topic 2: Ways to Take Advantage of the Bull Market Bitcoin has been dominating the news in recent weeks and with good reason: it's been up more than 60% in the first few months of 2024. But we can't help but notice other trends that are driving huge returns in the conventional stock market -- Artificial Intelligence (AI), Cybersecurity, and Digital Transformation. In this week's Jarvis® Update, CEO Noland Langford and Director of Research, Brian Dress, cover three of the stocks that we follow closely that have posted returns in excess of Bitcoin since January 1. You'll have to watch the whole video to hear about these "super winners". Noland also discusses his view, informed by the experience of his 25 years in the investment business -- a few of these "super winners" can not just improve your returns, but they can also change your standard of living! We close the video talking about some specific personal finance moves that you can make in order to take full advantage of the bull market that is underway here in 2024! Topic 1: Bitcoin "Mooning", but AI is the "Real Deal" Growth Engine Topic 2: Ways to Take Advantage of the Bull Market Left Brain Clients: Don't Forget to Save the Date of Saturday, May 11 for Our Annual State of the Union at the Naperville Morton's! If you would like to learn more about our strategies for putting your finances in order in 2024 and getting involved with the bull market, get in touch using the links below! Get on Brian's calendar directly to discuss a plan for Build, Grow, and Preserve Your Wealth at https://m.levitate.ai/67de35-5y0b8m/60-minute-meeting To check out our website, head over to https://leftbrainwm.com/ If you would like more information about our model portfolios head to https://leftbrainwm.com/report Email Brian at briand@leftbrainwm.com for details. DISCLAIMER: This report contains views and opinions which, by their very nature, are subject to uncertainty and involve inherent risks. Predictions or forecasts, described or implied, may prove to be wrong and are subject to change without notice. All expressions of opinion included herein are subject to change without notice. Predictions or forecasts described or implied are forward-looking statements based on certain assumptions which may prove to be wrong and/or other events which were not taken into account may occur. Any predictions, forecasts, outlooks, opinions, or assumptions should not be construed to be indicative of the actual events which will occur. Investing involves risk, including the possible loss of principal. The opinions and data in this report have been obtained from sources believed to be reliable; neither Left Brain nor its affiliates warrant the accuracy or completeness of such and accept no liability for any direct or consequential losses arising from its use. In addition, please note that Left Brain, including its principals, employees, agents, affiliates, and advisory clients, may have positions in one or more of the securities discussed in this communication. Please note that Left Brain, including its principals, employees, agents, affiliates, and advisory clients may take positions or effect transactions contrary to the views expressed in this communication based upon individual or firm circumstances. Any decision to effect transactions in the securities discussed within this communication should be balanced against the potential conflict of interest that Left Brain, its principals, employees, agents, affiliates, and advisory clients has by virtue of its investment in one or more of these securities. Past performance is not indicative of future performance. The price of securities can and will fluctuate, and any individual security may become worthless. A high or favorable rating, rating outlook, gauge, or similar opinion is not indicative of future performance, and no user should rely on any such rating, rating outlook, gauge, or similar opinion to predict performance or potential for return. Future performance may not equal projected or forecasted performance or potential for return. All ratings and related analysis, as well as data, statistics, analysis, and opinions contained herein are solely statements of opinion and are not statements of fact or recommendations to purchase, hold, or sell any security or make any other investment decisions. This report may contain “forward-looking” information that is not purely historical in nature. Such information may include, among other things, projections, and forecasts. There is no guarantee that any forecasts made will materialize. Reliance upon information herein is at the sole discretion of the reader. THE REPORT IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS WITHOUT REPRESENTATION OR WARRANTY OF ANY KIND.

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton, Global President at CvE Consultancy, connects with Caroline Harrison, Director and Head of Digital Marketing at HSBC UK.  You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.Join them as they discuss:Caroline's marketing reset: Simplify marketing jargon for more effective communicationPivoting marketing from a cost centre to a revenue enginePrioritising tasks for greater efficiency and effectivenessThe relationship between performance and brand marketingThe role of measurement and attribution in driving informed decisionsRight housing: The fine balance between in-house and outsourced marketing activitiesPeople who know Caroline professionally use brave, disruptive, dedicated, and passionate to describe her. She is fearless in asking the right questions and challenging the status quo. As a consummate digital marketer, she ensures that digital performance is underpinned by tangible and measurable results. Caroline provides authentic leadership and creates an environment of openness and trust. Her knowledge of digital marketing enables her to support both the vision and the day-to-day details. However, her passion for innovation and driving change is particularly inspiring. Caroline's 20+ year career in digital marketing cuts across global brands like American Express, Barclays Bank, and HSBC UK. The full transcript is available here.Support the show

If you're measuring everything, you're measuring nothing. It's so important for you to pick a handful of key performance indicators (KPIs) for your team to focus on — or they won't end up moving the needle on anything. But how do you pick KPIs that matter, so you can motivate and incentivize your team to drive customer value (and ultimately, growth)? Instead of transactional measures of success, focus on customer-focused KPIs that let you measure moments of value. You need to know which parts of your product drive customer value and measure your ability to move them from one milestone to the next. In this episode of the Forget the Funnel Podcast — the first of two episodes on customer-led KPIs — Claire and Georgiana define customer-led KPIs and share why metrics that focus on helping customers solve problems are more actionable and motivating for your team.Discussed:The definition of KPIs and why each team needs them.Why focusing on transactional measures is a problem — and why measuring experiential moments in the customer relationship is the way to go.The prerequisites for setting customer-led KPIs and the importance of knowing which parts of your product drive value for the customer.Key Moments:2:30 - Georgiana defines KPIs and shares why they're a critical metric. She explains that when you measure everything, you're measuring nothing, so your team needs to focus on a few KPIs. 3:47 - Claire and Georgiana differentiate transactional measures of success — like trial-to-paid conversions or entering a credit card — from customer-focused KPIs, which measure experiential moments in the customer relationship. 6:40 - Georgiana explains why transactional measures of success can be problematic KPIs (even though lagging indicators like MRR and churn do matter).10:37 - Claire shares why it's a mistake to measure your growth team by lead numbers rather than focusing on lead quality or the value they can get down the line. Gia also speaks to success indicators that can be misleading, like daily, weekly, and monthly users, and breaks down MQLs, SQLs, and PQLs.16:10 - Claire asks Georgiana to share about the prerequisites for defining customer-led KPIs that tie your team's success to customer value.19:29 - Georgiana talks about how common it is for product teams to get so excited about their offering that they throw the kitchen sink at new customers because they're not sure about what parts of their product they should introduce to customers in which order.21:30 - The pair ends the episode by talking about converting customers in a low-touch way: You need to know the parts of the product that drive value and measure your ability to help customers get from one milestone to the next. Follow Georgiana on LinkedIn: https://www.linkedin.com/in/georgianalaudi/ Follow Claire on LinkedIn: https://www.linkedin.com/in/clairesuellentrop/Check out Forget the Funnel's website: https://forgetthefunnel.com/Get the free Forget the Funnel workbook to help you implement Customer-Led Growth: https://forgetthefunnel.com/workbook

We're wrapping up Season 9 of the B2BMX Podcast today, with a very special replay from our friends at Forrester. During the B2B Sales & Marketing Exchange, Principal Analyst John Arnold took the keynote stage to share how B2B organizations can turbocharge their growth engines in today's economy. It's no secret that 2023 was a rough year for B2B marketing and sales professionals, and these struggles may or may not have bled into 2024. Layoffs, budget cuts and a heavy “do more with less” mentality — not to mention changing buyer behaviors, economic uncertainty and fierce competition — had marketers heads spinning. But according to Arnold, a better revenue engine won't be enough to grow your B2B organization. In this episode, Arnold will outline three ways B2B orgs can fuel growth in economic downturn, including: Focusing on the value realization gap;Aligning the right teams around buyer value; andThe effective adoption of emerging technology. Tune in to learn how to get your revenue engine fueled up and running smoothly. Be sure to catch up on all the episodes from Season 9 before we kick off Season 10 later this year! RELATED LINKS: Learn more about John Arnold here.Learn more about Forrester here. Follow us on LinkedIn and Twitter.Register for the B2B Marketing Exchange in Scottsdale, Ariz. (It's not too late!)

Advisors often fixate on ‘the last mile' — the final stage of converting leads into clients. They overlook the top of the funnel. It's imperative to establish a diverse growth model that leverages multiple channels because referrals and COIs alone no longer move the needle!... The post The Growth Engine Blueprint for Advisors with Stephanie Bogan (Ep. 57) first appeared on InsurMark.

Ever been fed a line about the end-all secret to business success? Spoiler alert: it's not what you think. On the Brian Wright Show, we're spinning the narrative, peeling back the layers of what really powers companies to thrive. This episode is a treasure trove for anyone seeking to enhance their business savvy, with a heavy emphasis on the unsung hero of growth—customer loyalty. Join us as we dissect the misplaced obsession with advertising and refocus on the goldmine of fostering existing relationships. It's a candid take on what it truly takes to build a referral culture and leverage the might of word-of-mouth marketing.Let me regale you with tales of how the devil is in the details—those often overlooked elements that can rocket your business to stardom or sink it like a stone. I'll be sharing insights on why it's critical to finesse the finer points, from presentation to service, and how they can radically improve your sales and customer retention. Expect to hear a juicy analysis about the fall of giants like Blockbuster, and a personal experience that left me reeling, yet rich with lessons. This is your front-row seat to understanding the pivotal role of exceeding customer expectations and why it can be your ace in the hole.As we gear up to say goodbye to this installment, I'm serving up a preview of the delectable stories and strategies lined up for future episodes. The journey we're on isn't just about building businesses; it's about crafting legacies. So, here's to a wealthy year ahead, filled with episodes that will challenge, inspire, and equip you with the wisdom to play the long game in business and life. Remember, the next big thing isn't always where you expect to find it. Stay tuned, folks, and may your endeavors be as fruitful as they are fulfilling.About the Host:Brian Wright is a trusted speaker for Invisalign and is followed by entrepreneurs across the globe for his innovative ways of growing businesses. This podcast is dedicated to entrepreneurs, their families and the employees that work for them. 

Being customer obsessed has always sounded like a good idea. And here's a stat that should catch your (and your C-Suite's) attention: “Customer obsessed companies have 10% higher performance numbers in revenue, growth and profits, customer satisfaction, and employee satisfaction. That's 3x the rate of companies that are not customer obsessed.”   In this episode, Forrester's Lori Wizdo shares how CMOs can take the reins and help their companies develop customer obsessed growth engines. Tune in to learn why you need one, how to pilot one, and how to flip the script from “data-driven” to “insight-driven” strategy. You won't want to miss it!  For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

The Tech Growth Engine Continues & November Showed Impressive Numbers The Money Wise guys are back - with LOTS of numbers, propelled by the tech growth engine and more. Here's where the markets ended up last week: The Dow was up 2.4%, the S&P 500 was up 0.8%, and the NASDAQ was up 0.4%. YTD the Dow is up 9.3%, the S&P is up 19.7%, and the NASDAQ is up a whopping 36.7%. November was a strong month, with the Dow up 8.8%, the S&P 500 up 8.9%, and the NASDAQ up 10.7%. On this strong performance, we are now less than 2% away from an all-time high on the Dow, less than 5% away from an all-time high for the S&P, and less than 12% away from an all-time high for the NASDAQ. The Money Wise guys admit they never saw this coming - especially on the backs of 11 interest rate increases since March of 2022. Is the Fed done now? Will we see a broad market rally in 2024, outside of the Magnificent 7 tech growth engine? The Money Wise guys discuss all this and more, plus give a reminder about why it's a failed strategy to be either all-in or all-out of the markets. The Tech Growth Engine is Still Chugging Along When the Money Wise guys mention the tech growth engine, they are referring to the Magnificent 7 tech stocks that have propelled market momentum all year long. This tech growth engine includes Meta Platforms, Apple, Amazon, Google, Microsoft, Nvidia, and Tesla. You can learn more about the Magnificent 7 here and more about the performance of this tech growth engine here. In the second hour, the Money Wise guys discuss Five Things Every Portfolio Should Have. You don't want to miss the details! Tune in for the full discussion on your favorite podcast provider or at davidsoncap.com, where you can also learn more about the Money Wise guys or take advantage of a portfolio review and analysis with Davidson Capital Management.

In a recent episode of the Dealmakers' Podcast, Philipp Povel, a seasoned entrepreneur, shared his incredible journey from Brazil to Germany, and his evolution from investment banking to building successful businesses. His latest venture, Mondu, has attracted millions in funding from top-tier investors like Valar Ventures, Cherry Ventures, Peter Thiel, and FinTech Collective.

Brian Balfour is the Founder and CEO of Reforge. Previously, he was the VP of Growth @ HubSpot. Prior to HubSpot, he was an EIR @ Trinity Ventures and founder of Boundless Learning and Viximo. He advises companies including Blue Bottle Coffee, Gametime, Lumoid, GrabCAD, and Help Scout on growth and customer acquisition. In Today's Episode with Brian Balfour We Discuss: 1. Entry into Growth and Lessons from Hubspot: How did Brian make his entry into the world of growth? What does Brian know now about growth that he wishes he had known when he started in growth? What are 1-2 of his single biggest takeaways from his time at Hubspot that impacted his mindset? 2. The Foundations: What is growth? What is it not? What does Brian mean when he says "all growth can be boiled down to 4 things"? When is the right time to bring in your first growth person? Should the first growth person be senior or junior? Should the growth team be standalone or sit within an existing function? 3. The Importance of Product Channel Fit: What is product channel fit? How should founders approach it? How do you know when you have it? What are the single biggest mistakes founders make with regards to PCF? 4. Next Comes Channel Model Fit: What is channel model fit? How should founders approach it? What are clear indicators that you have or do not have channel model fit? What are the biggest mistakes founders make with CMF? 5. Finally, Model Market Fit: What is model market fit? How should founders approach it? What are clear indicators that you have or do not have model market fit? What are the biggest mistakes founders make with MMF? 6. Brian Balfour: AMA: Why is product market fit not enough? What does Brian mean when he says "revenue does not create usage"? What are the biggest dangers of mixing customers and users? What do Hubspot do better than anyone else to know when an existing product/strategy is dying? Is it always better to diversify marketing channels?

Welcome back to another exciting episode of Not Your Average Online Marketing Podcast. In today's episode, we dive into a game-changing strategy that will supercharge your business growth using Facebook ads. Get ready to learn about the $15/Day Facebook Ads Growth Engine that will take your online marketing to the next level.This episode focuses on not just growing your email list, but also engaging new leads on social media and generating revenue through offers.  We'll talk about the significance of engaging with your new email list to foster growth. Get ready to discover three powerful campaigns: list growth, engaging the list, and generating sales, that will drive your business forward.The goal of this strategy is not just to make a quick buck, but to consistently grow your audience and offset your ad costs - esuring a holistic approach for increased engagement and sales when launching or promoting products.Are you ready to dive into this game-changing strategy and take your online marketing to new heights? Let's roll up our sleeves and get started on The $15/Day Facebook Ads Growth Engine.Links MentionedThe $15/Day Ads Blueprint PDFThe Facebook Ads BootcampZach on Instagram Timestamped Overview00:02:56: 3 ad strategies: $15/day, email list growth.00:06:02: Growing a list is great, but engaging it creates massive potential for growth. & there are 3 campaigns: 1. List building, 2. Engagement, 3. Sales generation. 00:10:23: How even limited spend on long-term list building, can lead to an effective (and affordable) ROI!00:11:16: How to get Lower cost per lead, and still get qualified leads. 00:15:47: Grow your list consistently for success - while tapping into the newly grown list00:18:43: Build audience and community, not immediate sales.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Co-Founder of Revenue Growth Engine, Darrell Amy.Are you a business owner looking to accelerate your success and take your business to the next level? Look no further than a high-performance revenue growth engine! Darrell Amy, a revenue growth architect and founder/CEO of Revenue Growth Engine, shares his expertise in creating a revenue growth cycle through net new business and cross-selling to existing clients. One key takeaway from the podcast episode is the importance of identifying your ideal clients and engaging with them proactively through a strategic mindset shift. Rather than waiting for leads, businesses should figure out a cadence of outbound marketing and sales to engage with their ideal prospects. Doing so allows you to create a filter to focus on what matters to your ideal clients and prospects and effectively market and sell your products or services. Another crucial component of a high-performance revenue growth engine is understanding your ideal clients' current outcomes and creating an outcomes inventory. By focusing on the results buyers seek rather than just selling products and services, you can remove barriers to growth and accelerate your success. Darrell Amy also emphasizes that every season is an opportunity, but the strategies that worked in the past may not work now. Therefore, having your ears to the ground and pivoting your business accordingly is crucial. Remember, the key to scaling your business is to be proactive, strategic, and open to new ideas and opportunities for growth. About Darrell Amy: Darrell is a seasoned executive specializing in revenue growth strategies. With 27 years of experience in sales and marketing, he's known for assisting businesses in expanding their market presence. Darrell is the author of the best-seller "Revenue Growth Engine" and the co-founder of Convergo, a firm dedicated to aligning marketing and sales efforts for enhanced growth. He's shared his expertise as a trainer for Fortune 500 companies and as an advisor on the Forbes Business Council and the C-Suite Network Advisors team. Darrell hosts the Revenue Growth and Selling From the Heart podcasts and is actively involved in non-profit work, fostering corporate social responsibility.About Revenue Growth Engine: The Revenue Growth Engine is a strategic model designed to scale the revenue of purpose-driven companies, thereby increasing their impact. This methodology primarily helps businesses identify and focus on their Ideal Clients while crafting messaging that resonates with these clients' desired outcomes. To ensure scalability, it is underpinned by creating documented, repeatable sales and marketing processes. The result of employing the Revenue Growth Engine is consistent revenue expansion with Ideal Clients, leading to sustainable business growth.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Revenue Growth Engine website at https://www.revenuegrowthengine.com/Check out Revenue Growth Engine on Linkedin at

“Supplier diversity is important in life because equity, parity, and inclusion are important to the ecosystem of human life.” – Courtney Williams Courtney Williams is a supplier diversity manager at Evergy, a company that delivers utility services to 1.8 million residential and commercial customers in Kansas and Missouri. Courtney has worked in community engagement for over 20 years and is passionate about the development of diverse businesses as a way to create local impact and foster generational wealth. As a supplier diversity manager for Evergy, Courtney is also dedicated to increasing the culture of supply chain inclusion and the development of impactful business relationships. She holds a Master's degree in Mass Communication from Lindenwood University. Courtney joins us today to discuss why cultivating supplier diversity in the energy sector is an engine for economic development and economic justice. She describes her professional journey in supplier diversity and how she became a part of the Evergy family. She explains Evergy's goal and its approach to making its supply chain more diverse and inclusive. She outlines Evergy's three pillars as an organization and how supplier diversity aligns with them. She highlights why, despite the necessity of ensuring spending on diverse firms, it's still imperative to treat them according to their merits and the quality of the products they provide. Courtney also underscores why having an economic impact report is crucial and why it's essential to have policies, practices, and procedures that make it easy to be inclusive in supplier diversity opportunities. This week on Breaking Barriers: Courtney's background and role as a supplier diversity manager at Evergy How supplier diversity aligns with Evergy's overall vision and mission Why passion plays a critical role in supplier chain diversity How diverse spend can impact companies and communities Balancing stakeholders, shareholders, and risk factors when onboarding suppliers Getting stakeholders to support inclusive procurement in supplier diversity Evergy's programs and outreach efforts for diverse entrepreneurs Ensuring that diverse communities have access to supply chain opportunities Unconscious bias in supplier diversity management Common myths and misconceptions in supply chain diversity and about diverse suppliers Data transparency and the power of reporting on diverse spend Environmental, Social, and Governance practices at Evergy Evergy's programs to build diverse supplier ecosystems Our plans for the ecosystem and community we're building Connect with Courtney Williams: Evergy Evergy on LinkedIn Evergy on YouTube Evergy on Facebook Evergy on Twitter Email: Courtney.Williams@Evergy.com |Supplier.Diversity@Evergy.com This podcast is brought to you by Hire Ground Hire Ground is a technology company whose mission is to bridge the wealth gap through access to procurement opportunities. Hire Ground is making the enterprise ecosystem more viable, profitable, and competitive by clearing the path for minority-led, women-led, LGBT-led, and veteran-led small businesses to contribute to the global economy as suppliers to enterprise organizations. For more information on getting started please visit us @ hireground.io today! If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify Be sure to share your favorite episodes on social media and join us on Facebook, Twitter, and LinkedIn.