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You might have the right systems, the right process, even the right results, but if you can't clearly show a recruit what success looks like on your team, you're going to lose them. In this episode of Recruiting Conversations, I walk you through how to turn your advantage into a real, visible success framework that inspires confidence and creates buy-in. This isn't theory. This is how to go from vague promises to concrete proof so recruits can not only hear the plan, they can see themselves in it. Episode Breakdown [00:00] Introduction – Why most recruiting conversations fall flat: recruits can't visualize the journey. [01:00] Step 1: Document the Framework – Get your playbook out of your head and onto paper. Break it into repeatable steps or phases. [02:00] Step 2: Give It a Name – Branded names like "The Growth Engine" or "90-Day Playbook" give your system identity and credibility. [03:00] Step 3: Make It Visual – Turn your framework into a simple one-pager. Timeline, flowchart, or journey map. Just make it something they can see. [04:00] Step 4: Pair It With Stories – Bring each phase to life with real success stories from your team. [05:00] Step 5: Personalize It to the Recruit – Say, “Here's where I'd place you and here's what support looks like from day one.” [06:00] Bonus Insight – You don't need a fancy design. A whiteboard sketch done with passion is more powerful than a polished brochure with fluff. [06:30] August Live Workshops – Orlando, Aug 7 and Denver, Aug 21 → Real strategy, real playbooks, small group intensity. Details at 4crecruiting.com/events [07:00] Final Challenge – Build a framework that creates clarity. Then use it consistently in your recruiting conversations. Key Takeaways If It's In Your Head, It's Invisible – Get your systems documented so others can believe in it. Name It, Own It – A named framework builds confidence and positions you as a strategic leader. Visuals Stick – Use a one-pager to walk recruits through the journey. Make the path feel real. Stories Sell the System – Real examples prove the framework works. That's what recruits are looking for. Personalization Is Power – Show recruits exactly where they'd land and how they'd win. You don't need perfection. You need clarity. Recruits follow leaders with a plan, not just a pitch. Build your success framework, share it often, and watch the right people start leaning in. Want help building a high-trust recruiting system that works at scale? Subscribe to my weekly email at 4crecruiting.com, or book a strategy session at bookrichardnow.com. Let's build a playbook worth following.
What You'll Learn:Why supply chain must sit at the strategy table - not behind itHow SKU discipline drives faster growth and cleaner marginsWhat “AI as servant” really means in ops leadershipWhy executional control beats theoretical plans every timeWhat separates founders who scale from those who stallHow to balance autonomy and shared services in multi-brand orgsHow ops becomes the difference between brand hype and brand healthQuotes:[00:07:25] – “Everything is theoretical - until the customer doesn't get their order.” - JuE Wong[00:22:25] – “World domination with one SKU is better than SKU proliferation going nowhere.” - JuE Wong[00:30:59] – “AI is your servant, not your master.” - JuE Wong[00:35:08] – “If you're not making money, it's a hobby.” - JuE WongAbout the Guest:JuE Wong is CEO of PBG, a PE-backed portfolio of six brands and three manufacturers. A six-time CEO across public and private companies, she's known for scaling teams, transforming operations, and embedding supply chain as a core lever for growth, not just cost.Links Mentioned:JuE Wong on LinkedInPerformance Beauty Group Subscribe and Keep Learning!If you're a logistics leader looking to scale sustainably, don't miss out! Subscribe for more expert strategies on tackling modern supply chain challenges.Be sure to follow and tag the eCom Logistics Podcast on LinkedIn and YouTube
Crises aren't just setbacks — they're strategic moments to elevate customer experience. In this episode, Jeff Titterton, Chief Marketing Officer of Stripe, breaks down why investing in customers during uncertain times is the most resilient path to long-term growth. Drawing from his time as COO at Zendesk and insights from scaling through economic downturns, Jeff highlights how modern businesses can align product, service and marketing to unlock customer loyalty and profitability.Specifically, Jeff covers:(02:12) Aligning CS and CX with product and business strategy accelerates growth during tough times.(03:22) Customer service drives CX and reveals where the business falls short.(05:44) A crisis is the time to invest in customers and enhance service and product.(10:19) Many still see CX as a cost, not a growth driver focused on real outcomes.(12:06) Customers expect to reach you anytime, anywhere, on any channel.(15:58) Technology brings actions into the service layer, enabling fast, personalized solutions.(17:27) Aggregating CX data helps fix root issues before customers even notice them.(21:07) Show compassion to customers and colleagues in challenging times.Resources Mentioned:Jeff Tittertonhttps://www.linkedin.com/in/jefftitterton/Stripe | LinkedInhttps://www.linkedin.com/company/stripe/Stripe | Websitehttps://stripe.comZendesk CX Trends Reporthttps://cxtrends.zendesk.com/This episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#CustomerExperience #CXStrategy #DigitalTransformation #Product #Marketing #Innovation #StartUp #GenerativeAI #AI
Ari Taublieb, Chief Growth Officer at Root Financial, joins The Advisor Journey to share how he helped scale the firm from $25 million to $1.1 billion in AUM, primarily through YouTube.Ari breaks down the playbook behind Root's explosive organic growth, fueled by video content, community building, and a culture-first hiring model. He explains how one viral YouTube video can change everything, why conversion starts before the first meeting, and what it really means to build a client experience that scales without sacrificing quality.From salmon breakfasts in a two-person office to a 65% close rate on $2M+ clients, Ari offers a behind-the-scenes look at Root's rapid rise and the content engine powering it.If you're wondering what modern growth really looks like for advisory firms, this episode delivers the blueprint.ABOUT ALTRUIST: We're on a mission to make independent financial advice better, more affordable, and accessible to everyone. As a modern custodian, Altruist helps high-growth, client-centric, and tech-forward RIAs deliver great advice to more clients at lower costs. Want to find out how Altruist can help you grow? Talk to our team by visiting www.altruist.com/talk-to-us STAY CONNECTED: Instagram ► https://www.instagram.com/altruistcorp/ Twitter ► https://x.com/altruist Linkedin ► https://www.linkedin.com/company/altruistcorp/ ABOUT THE ADVISOR JOURNEY: Real-life strategies for the modern financial advisor who's ready to scale. Join Altruist leaders and guests as they share proven tactics, unfiltered advice, and hard-won lessons you can apply to your own practice. These conversations will propel your career to the next level—don't miss it. Disclaimer: Altruist Corp ("Altruist") offers technology and tools designed to help financial advisors achieve better outcomes. Advisory and certain other services are provided by Altruist LLC, an SEC-registered investment adviser, and brokerage related products and services are provided by Altruist Financial LLC, a member of FINRA/SI...
On this week's episode, Jess Gaedeke is joined by Elizabeth Ackerley, Senior Director of Strategic Insights & Analytics at Danone, to talk about how her team sparked a global empathy movement through the “Consumer Love” program, why mentorship and coaching are essential tools for leadership growth, and how Danone is staying head of the curve in a food industry transformed by GLP-1, protein trends, and women's health innovation.
How many ways can we get this powerful message across??
In this powerful episode of the Authors on Mission podcast, host Danielle Hutchinson sits down with Guitze Messina to reveal why return on investment should be your #1 priority when choosing a ghostwriter—not the price tag.Discover the game-changing difference between traditional ghostwriting and Authors on Mission's revolutionary "Angel Writing" approach, featuring a comprehensive team strategy designed to guarantee bestseller results.Key insights you'll learn:Why ROI trumps cost every single time in book writingThe critical difference between ghostwriting and "Angel Writing"How a comprehensive team approach beats solo writersThe guaranteed bestseller strategy that actually worksWhy your book should be treated as a business growth tool, not just contentIf you're ready to write a book that doesn't just tell your story but transforms your business, this episode is your blueprint.
Events have always been a powerful way to connect, but in the world of B2B marketing, they often don't get the recognition they deserve as a proper growth channel. Today, event-led growth is making a strong comeback, particularly as people yearn for genuine human connection in a tech-heavy, AI-driven world. When done right, events become much more than a one-time experience. They are strategic moments that drive revenue, build relationships, and fuel pipeline growth.In this episode, Kate Hammitt, VP of Marketing at Cvent and an event marketing veteran, shares insights from her extensive experience running events, from the US Open to major trade shows. She breaks down how event-led growth is evolving, why rigor and data are crucial, and how to create events that not only deliver exceptional experiences but also generate ongoing value through content and follow-up. Kate also shares smart tips on measuring success, curating the right audience, and using personalization to make every event meaningful.In this episode, you'll learn:What event-led growth means, and why it needs a clear strategyHow to measure event success beyond just attendance and anecdotesWays to use data and AI to personalize and elevate event experiencesPractical advice for identifying gaps in your buyer's journey where events can add the most valueJump into the conversation: (00:00) Introducing Kate Hammitt and event-led growth (05:19) Defining event-led growth and the role of strategy (07:24) Post-event follow-up and measuring impact (09:30) What makes a good event (10:22) Content creation and attendee experience (12:04) Trends in personalization and peer connections (15:06) How clients are shifting event budgets and formats (16:23) Using data and AI to personalize events (19:04) Kate's favorite events and career highlights (20:22) Advice for starting or scaling an event program
How do you build partnerships that actually drive revenue—not just relationships? In this episode, Billy Robbins joins to break down the evolution of partnerships, the rise of marketplaces like AWS, and how to create real value through strategic collaboration. Whether you're building your first BD function or scaling with hyperscalers, this one's packed with hard-earned insight.
In this episode, we sit down with Meghann McNally, Chief Marketing Officer at Wrench Group, to explore how she's transforming the home services industry through predictive analytics, local brand empowerment, and a bold growth mindset. From leading digital disruption in traditionally offline sectors to integrating marketing with data science, Meghann shares her approach to building trust, scaling rapidly, and avoiding “one-size-fits-all” marketing traps.Whether you're scaling a brand or trying to outpace competitors, this episode is packed with actionable insights on how to lead with both heart and hard numbers.
China may have been the big headline out of Nvidia's quarter, with 28 mentions on the earnings call, but right behind was inference at 27. It represents the next wave of AI, models that generate responses after getting trained, and could unlock a major new growth engine for Nvidia.
Mike Stella who has been around the block time and time again walks us through his vision of patient experience. The intention is to find sustainability of the patient to not need you by trying to find opportunities, not solutions. This opens the patient up to feel confident and empowered. One of my favorite quotes that sums up the meaning of this podcast is, "when a flower doesn't grow, you don't fix the flower, you fix the soil." Other info from the podcast:Mike Stella operates on instagram as @mikestella_atc. He will be speaking at St Louis Fitness Conference July 10th-11th and at Strong New York September 29th. Mike has a business course for rehabilitative workers online called Growth Engine - find the link in his instagram bio! Thank you, and enjoy the episode!
What does it take to go from a buttoned-up CPA to a bold, strategic business leader winning the world of financial services? Growth isn't just about numbers — it's about vision, adaptability, and the courage to take bold steps forward. In this episode, we chat with Bart Davis, CEO and co-founder of 512Financial, about his journey and what it's like to be a first-time CEO, why speed matters more than perfection, and how fractional services are helping small businesses do more with less. You'll discover: Insider strategies for leveraging financial insights for business growth Navigating the challenges of becoming a first-time CEO Innovative approaches to outsourcing critical business functions The role of AI in modern financial services Practical advice for entrepreneurs and business leaders Tune in and get inspired to rethink what financial leadership looks like. Show Notes: Bart Davis LinkedIn: https://www.linkedin.com/in/bartdavis512/ 512Financial: https://512financial.com/ Resources: Door No. 3 Website Door No. 3 LinkedIn Door No. 3 Instagram Listen to The Empowered Challenger Podcast with Prentice Howe Connect with Prentice Howe on LinkedIn Connect with Bethany Cranfield on LinkedIn
Free SEO Audit Here Want to be featured on the podcast? Apply hereWhat if your customers could try your products before they buy—without killing your margins?In this episode, Ryan Martin sits down with returning guest Peter Ceredig-Evans, co-founder of Try With Mirra, to unpack how their “Try Before You Buy” solution is driving an average of 39% increase in AOV, reducing returns, and converting first-time visitors into loyal customers.From fashion to skincare, Try With Mirra is changing the game for Aussie eCommerce brands, offering a premium customer experience without discounts. Pete also drops an exclusive on their upcoming Try With Mirra app, which could be the “Uber Eats for fashion.”Whether you're scaling or stuck in the discount trap, this is a must-listen episode packed with data, insights, and actionable strategies.
In today's episode of the Second in Command podcast, Cameron discusses the complexities of building and optimizing a high-performing team while navigating the challenges of growth, leadership transitions, and strategic decision-making. You'll discover the importance of identifying key roles, leveraging technology, and ensuring that each team member brings measurable value. A candid exploration of industry pitfalls reveals the common struggles leaders face when dealing with unreliable service providers, ineffective hires, and the need for clear accountability. Throughout, the emphasis remains on cutting through the noise to build a strong, results-driven organization. You'll also get a behind-the-scenes look at an innovative hiring process that flips traditional recruitment on its head. Instead of relying on resumes and standard interviews, this approach puts candidates to the test with real-world assignments that showcase their skills, efficiency, and ability to think critically. A standout example demonstrates how one individual not only met expectations but exceeded them by incorporating AI-driven insights and delivering a polished, comprehensive strategy.This episode is a reminder that, despite the weight of decisions and the complexity of business operations, the real goal is to enjoy the process.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:Why hiring project managers as a "release valve" instead of training account managers to be self-sufficient is a flawed strategy.The importance of having a leadership team that can implement and maintain systems and processes.The value of celebrating people who notice inefficient systems and encouraging them to speak up.Cameron's personal analogy about the pain of getting divorced to illustrate the importance of moving on quickly.And much more...Resources:Connect with Cameron: Website | LinkedInGet Cameron's latest book "Second in Command: Unleash the Power of Your COO"Get Cameron's online course – Invest In Your Leaders
Are you wrapping up clients' final sessions with an awkward “goodbye and good luck”? You might be missing the biggest opportunity in your coaching business.We continue our series on delighting clients this week by focusing on what happens after their formal program ends. Financial wellness isn't a destination—it's a lifelong journey with new challenges at every stage. By maintaining meaningful relationships with past clients, you create both ongoing value for them and sustainable growth for your practice.Think about it: your past clients already know your value. They've experienced the transformation you provide firsthand. When you create intentional ways to stay connected, these relationships become the foundation of a thriving, sustainable business where you're not constantly chasing new leads.In this episode, we break down the three essential components of a great off-boarding process: the celebration session that highlights client progress, documenting their journey as a touchstone they can return to, and providing a success toolkit that equips them for continued growth on their own.We also explore two proven models for ongoing support. The periodic coaching program offers flexible check-ins that evolve as clients progress—starting monthly, then quarterly, and eventually semi-annual—focusing on strategic planning rather than budgeting basics. For some practices, a community membership program creates connections between clients on similar journeys.Beyond these formal touch points, we share practical ways to stay meaningfully connected through your connection calendar and regular communication that feels personal, not promotional.The most powerful outcome of these strategies? A natural referral culture where clients enthusiastically share their experience with others. Links & Resources:Ultimate Growth GuideJoin the Facebook groupGet your Client Journey RoadmapKey Takeaways:The celebration session transforms a final meeting into a powerful launch pad for clients' independent success by highlighting their growth journey and newfound skills.Document your clients' progress throughout the coaching relationship—it becomes their touchstone during future financial challenges when you're not there.Periodic coaching evolves with your clients' needs: monthly → quarterly → semi-annual, focusing less on budgeting mechanics and more on being their strategic thinking partner.Your clients don't stop needing guidance after their program. Rather, they need different guidance as new life stages bring fresh financial challenges they've never navigated before.To increase your referral rate, stop asking for referrals and start creating client experiences so transformative they naturally want to share you with others.The most meaningful client communications aren't about your business news. They address the specific financial concerns of people already managing money well.Financial stability in your coaching business starts with client relationship stability; when past clients become your marketing department, algorithm changes can't touch your growth.
The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch
Mayur Gupta is currently the CMO at Kraken, one of the largest crypto platforms in the world. Prior to that, he lead Marketing, Business Transformation and Growth at Gannett - USA Today Network, led Growth at Spotify and was the CMO at Freshly which eventually got acquired by Nestle. He was the first ever Chief Marketing Technologist at Kimberly Clark. In Today's Episode We Discuss: 03:25 Biggest Growth Lessons from Spotify 08:21 Role of Marketing in Product-Led Companies 13:35 How to Build a Growth Engine 20:40 Organic vs. Paid Growth Strategies 27:36 The Branding Dilemma: Performance vs. Brand Marketing 28:37 Creating Demand: The Role of Upper Funnel Marketing 29:35 Balancing Investment: Immediate vs Long Term Bets 30:03 Channel Saturation and Experimentation 31:42 Growth Strategies and Performance Metrics 34:54 Growth: Big Swings or Moving % Points 40:04 Successful Growth Experiments and Tactics 44:56 Quick Fire Questions and Final Thoughts
Having too many ideas is just as paralyzing as having none. The excitement of possibility quickly turns into frustration when those ideas stay trapped in notebooks and late-night brainstorming sessions. The challenge isn't just generating new concepts—it's organizing them, refining them, and turning them into something real. AI can't replace creativity, but it can help cut through the noise, connect the dots, and bring structure to the chaos, making execution as dynamic as the vision itself. Bryan Mattimore, co-founder of Growth Engine Company, is a leading innovation strategist who has helped generate $3 billion in new sales for Fortune 100 companies. Author of 21 Days to a Big Idea and Idea Stormers, he is known for his creative problem-solving techniques and TEDx talk on innovation. Today, he explores how AI can revolutionize brainstorming, sharing practical methods for using it as a creative partner. He discusses how innovators can leverage AI to generate, refine, and develop breakthrough business ideas. Stay tuned! Resources The Growth Engine Co. An Innovation Agency Follow Bryan Mattimore on Facebook Connect with Bryan Mattimore on LinkedIn
Think your client newsletter is just another chore? Think again. In this episode, Lee Reams II and guest Rebekah Barton reveal why newsletters are one of the most underrated tools for growing revenue, boosting referrals, and deepening client relationships. Learn the simple changes you can make today to turn your newsletter into your firm's secret growth engine.
S5:E1 Unleashing Retail Media's Potential: A Conversation with Drew CashmoreWelcome to Season 5 of the Retail Razor Show! In our premiere episode, hosts Ricardo Belmar and Casey Golden dive deep into retail media with special guest Drew Cashmore, Chief Strategy Officer at Vantage and a pioneer in the retail media space, with a background scaling Walmart Connect to a $2 billion business. Drew shares his insights on the evolution of retail media, the driving forces behind its rapid growth, and the challenges retailers face in scaling their media networks. Drew also discusses the importance of workflow automation, the use of first-party data, and the balance between digital and in-store media. We highlight the necessity for retailers to invest in their media capabilities to stay competitive and speculate on the future direction of retail media. We also touch on the complexities of managing multiple media platforms and the potential for consolidation within the industry. Packed with valuable insights, don't miss out on this must-listen episode for product junkies, commerce technologists, retail leaders, and everyone in retail tech! Plus, learn about the Retail Razor Podcast Network's exciting new shows!About Drew Cashmore:Drew is a retail media strategist and thought leader with a background in building, commercializing and scaling new business models in the retail sector across the globe. Heading up strategy for Vantage - the platform that powers self-serve and managed-service for The Home Depot among other retailers - Drew is helping to architect the next generation of unified retail media technologies. He was an original architect of and former executive at Walmart Connect in the U.S. and Canada, helping to scale the retail media business to $2BN and beyond. In addition, Drew was a founding member of Walmart eCommerce and the CMO of SoftBank-backed Live Shopping platform, Firework.Subscribe to our Newsletter: https://retailrazor.substack.comSubscribe to our YouTube channel: https://bit.ly/RRShowYouTube00:00 Show Intro07:38 Unleashing Retail Media's Potential: A Conversation with Drew Cashmore08:43 Drew's Background in Retail Media10:28 The Evolution and Challenges of Retail Media14:18 ROI and Measurement in Retail Media18:34 The Future of Retail Media26:41 First-Party Data and Consumer Privacy34:47 In-Store Media and Workflow Automation47:21 Retail Media is a Different Business Model50:06 Conclusion and Final Thoughts51:05 Show CloseMeet your hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar is an NRF Top Retail Voices for 2025 and a RETHINK Retail Top Retail Expert from 2021 – 2024. Thinkers 360has named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, Top 100 Digital Transformation Thought Leader, and a Top Digital Voice for 2024. He is an advisory council member at George Mason University's Center for Retail Transformation, and is the director partner marketing for retail & consumer goods at Microsoft.Casey Golden, is the CEO of Luxlock, a RETHINK Retail Top Retail Expert for 2023 and 2024, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Heston Mimms, published by Imuno.
Too many marketers are chasing likes over results. Jim Lecinski, clinical professor of Marketing at Northwestern University and former Google executive, says it's time to reframe the CMO role—from brand builder to growth driver. In this episode, he breaks down how to stay customer-obsessed, navigate AI-driven search and get ready for Gen Alpha before they catch you off guard.
Would you rather spend money recovering from a fraud-related attack or building an anti-fraud strategy? Organizations who become victims of fraud often find themselves paying enormous sums of money, managing severe reputational damage, and navigating uncertainties on how to better prepare for the future.In this episode of KYC Decoded we welcome Chen Zamir, fraud strategy advisor and founder of the consultancy Native[risk]. Chen shares his deep expertise on the topic of fraud with host Alex Pillow, covering ideas like:Transforming fraud strategy towards an organization's growth engineHow to discuss anti-fraud return on investmentAnti-fraud performance indicatorsHow senior executives can better engage with their fraud teamsWhat anti-fraud vendors should considerTo learn more from Chen, subscribe to his weekly newsletter, The Saturday Fraud Strategist.Find out how you can transform risk management across your organization with Moody's Maxsight™ unified risk platform and feel free to get in touch; we would love to hear from you.
Listen to another compelling and insightful conversation today as we have SOLVR's CEO, Anthony Kokal! Anthony delves into his strategic vision for growth, highlighting their shift from a lifestyle business to an acquisition-focused model, the importance of niche specialization for higher returns and maintaining a reputable brand, protecting one's reputation in the transportation industry, his enterprise-level approach targeting larger clients, and the balance between organic growth and acquisitions! About Anthony Kokal With over a decade of experience in the logistics industry, Anthony Kokal is the CEO of SOLVR, a specialized logistics provider and a member of KODIS Holdings, a thoughtfully curated collection of niche logistics companies. SOLVR offers warehousing, transportation, and supply chain technology services tailored for demanding end markets. Anthony has built his expertise through leadership roles in business development, operations, corporate development, and as CEO. His deep-rooted knowledge of the logistics field spans his entire life, making him a recognized expert in delivering innovative, strategic solutions for complex supply chain challenges. Connect with Anthony Website: https://solvrlogistics.com/ LinkedIn: https://www.linkedin.com/in/anthony-kokal-b56ba467/
The Boao Forum in southern China says Asia remains a significant driver of the global economy amid mounting global challenges (01:03). Russia and the U.S. have concluded another round of talks focusing on achieving a ceasefire on the Black Sea (11:38). China, together with global industry experts, warns that Washington's proposed port fees on Chinese ships will disrupt global supply chains (20:33).
When you've invested years into creating must-have offers and perfecting your craft, yet your client growth continues to be sluggish, you might begin to wonder what secret strategy you are missing. It's frustrating—watching others grow while you're stuck in the same cycle, relying on the occasional referrals, wondering why new prospects aren't reaching out. The truth? Your business isn't broken—you just need a better client engine for growth. In episode 431 of Amplify Your Success Podcast, Christine Campbell Rapin breaks down the myths of complex business growth and offers a refreshingly simple approach to finding and converting your next client. She focuses on the three non-negotiable business foundations that are essential for scaling your client growth engine. She emphasizes the importance of recognizing client patterns, creating a strategic road map, and knowing the right moment to make compelling offers. These core components are the cornerstones that Christine believes will simplify the business growth journey and consistently lead to success. Christine, a seasoned business advisor and international best-selling author, supports listeners with her expertise, underscoring the importance of being in the right rooms and making strategic moves. As she shares her proven methodologies to solve the challenges of client engagement and acquisition, she'll guide you in converting prospects into clients by systematically addressing challenges, expanding your visibility, and effectively utilizing the power of offers. Key Takeaways: 04:42 Two key indicators that predict your business revenue over the next 90 days—and how to leverage them. 06:24 The crucial shift from just creating awareness to crafting offers that convert. 10:50 The correlation between phone calls and cash and the math you need to make more of it. 12:48 Understanding decision-making patterns that turn curiosity into paying clients. 14:14 How to prevent potential clients from “passing like ships in the night” and instead guide them from interest to investment. 16:39 The difference between being a "likable expert" and a "most hired expert," and to make the shift. 17:13 Why do people buy (hint -it's not for education). 20:12 How to break out of the “friend zone” with prospects and confidently close the sale. 24:55 The hidden reason you may be networking in the wrong rooms—and how to find clients faster. 28:05 How to be more intentional in actions that bring in leads and convert clients. 32:12 How to simplify your strategy in a way that helps you focus and excel in your business. 38:10 An unexpected message opened new business opportunities amidst my life crisis. 40:17 Why Christine suddenly took a chance on herself and made a bold decision. Resources Mentioned in This Episode: Access Christine's Free Guide 25 Ways to Find Your Next Buyer. FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people's audiences. Check out the details here
In this episode of Add To Cart, we explore group payments and social commerce with Cam Richardson founder of PaySquad. Cam reveals how retailers like Baby Village and Rugby Bricks are using PaySquad to turn one sale into ten customers, unlocking a powerful new channel for customer acquisition. With an average order value of over $850 and a 95% completion rate on group purchases, PaySquad is proving that the future of ecommerce isn't just selling to individuals—it's selling to squads. Cam also shares why younger gens are ditching credit cards, how retailers are leveraging group buying to boost AOV and the creative ways merchants are rethinking checkout. This episode was brought to you by: Shopify PlusKlaviyoAbout your guest:Cam Richardson is a faith-driven entrepreneur on a mission to change the way we pay. Founder & CEO of Paysquad, Cam is pioneering a “buy now, pay together” solution that makes group purchases seamless, eliminating awkward IOUs and making big-ticket buys, gifts and experiences more accessible.With a background spanning entrepreneurship, retail and business strategy, Cam thrives at the intersection of innovation and impact. A proud Kiwi-American, Cam blends his New Zealand grit with boundless U.S. optimism, embodying an unstoppable drive to challenge the status quo.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.
The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch
George Bonaci is the VP of Growth at Ramp, where he's helping one of the fastest-growing fintech companies scale even further. Prior to Ramp, George was VP of Growth at Gong. Before Gong, George was at Samsara where he helped grow revenue from $650M ARR, and played a pivotal role in the company's successful IPO. In Today's Growth Masterclass We Discuss: 03:57 How the Best Growth Teams Experiment 05:10 How to Allocate Bets and Resources for Growth 07:09 Velocity vs. Quality in Growth 15:05 The Role of Postmortems and How to Do Them 19:16 Growth Team Structure and Standalone or Not? 20:01 The Three Ways to Find Alpha in Growth 30:01 How to Hire for the Best Growth Hires 31:30 How to do Take-Home Assignments When Hiring for Growth 32:51 Common Pitfalls in Hiring Growth Talent 34:16 Investing in Management and Learning 42:43 How AI Changes Growth Products and Strategies 46:43 Quick Fire Round: Common Mistakes and Growth Channels
In this episode of Stronger Sales Teams, Ben Wright engages in a conversation with Jemimah Ashleigh, a renowned expert in visibility and personal branding, to delve into the complexities of establishing and sustaining a high-performing sales team. Jemimah provides listeners with a fresh perspective on how visibility and personal branding can significantly drive sales success. Jemimah shares proven techniques to enhance a sales team's performance, highlighting the influential role of media, public relations, awards, and public speaking in fostering business growth and cultivating trust. About the Guest: Jemimah Ashleigh is a highly regarded entrepreneur, bestselling author, and keynote speaker, with a varied career that includes a notable tenure with the Australian Federal Police. Named one of Australia's Top 10 entrepreneurs in 2022, Jemimah is the Founder of The Visibility Lab, where she empowers businesses to scale and thrive through effective visibility strategies. With a wealth of international experience, she has shared the stage with prominent figures such as Gary Vee and advisors to Barack Obama. Jemimah's expertise focuses on crafting powerful visibility and personal branding strategies, particularly for small business owners. The Visibility Lab: https://jemimahashleigh.com/the-visibility-lab Key Takeaways: Establishing a strong personal brand is essential for sales professionals to create a credible and trustworthy image. Consistency in social media engagement and business messaging builds authority and visibility, leading to better sales outcomes. Pursuing business awards and recognition can considerably enhance business profiles, offering free PR and media exposure. Being consistent in the right media outlets that align with your target audience is crucial for effective visibility. Building a supportive network of knowledgeable individuals can significantly contribute to personal and professional growth. Time Stamps: 0:00 Intro 1:02 Guest Introduction 3:22 Australian Federal Police 6:30 The Visibility Lab 8:04 Skills From AFP That Translated to the Visibility Lab 10:19 Importance of Visibility 13:38 What Does Good Visibility Look Like 16:26 What Does Poor Visibility Look Like 19:06 Where to Start With Visibility 22:06 Revving the Growth Engine as a Sales Leader 24:31 Guest's Socials 25:34 Outro Rate, Review, & Follow If you're liking what you're hearing, make sure you ‘follow' the show wherever you listen to your podcasts…so you never miss an episode! I'd also love to hear what you think, so drop us a review after you close that next deal…tell me what you're liking, and what you want more of so I can look to cover it in a future episode.
Kyle Bass is the Founder/CIO of Hayman Capital Management, L.P., an investment manager of private funds focused on global event-driven opportunities, and the Co-Founder and Chief Executive Officer of Conservation Equity Management, an impact and natural capital private equity firm. Kyle is also the Co-Chief Executive Officer of the newly formed Rochefort Management, a private credit firm focused on the Critical Technology Initiative – a joint effort between the Small Business Administration and the Department of Defense to attract private investment into technology areas deemed critical to national and economic security. Mr. Bass is a Life Member of the Council on Foreign Relations and the recipient of the 2019 Foreign Policy Association Medal for his responsible internationalism. Mr. Bass has lectured on global economics, national security, geopolitics, and the architecture of the Chinese financial system at various universities. Mr. Bass is the former Chair of the Risk Committee of the Board of Directors of the University of Texas Investment Management Company (UTIMCO), which manages approximately $75 billion. We discuss: - Predicting the GFC and attempting to warn Bear Stearns and the SEC of the coming collapse - The global state of affairs: China, Taiwan, Russia, Iran and BRICS - How the U.S. and Trump should combat China - The rise of the U.S. Defense-Tech industry - Why Texas is the Growth Engine for the world (00:00:00) - Intro (00:04:03) - Introducing Kyle (00:05:58) - Short-Selling Thesis (00:11:45) - Predicting the GFC (00:19:50) - Trying to warn Bear Stearns & the SEC (00:25:39) - How to hire a contrarian (00:29:23) - China-Taiwan (00:33:34) - How Trump can have a successful presidency concerning China (00:44:17) - Iran (00:46:34) - Why some wealthy Americans are pro-China (00:49:32) - The Chinese land grab in America (00:52:41) - Texas: The growth engine of the world (00:58:47) - The Defense-Tech Industry in America (01:02:03) - What Kyle will invest in (01:05:19) - The Texas migration and influence (01:09:23) - What do you want to be known for? Support our Sponsors Vesto: https://www.vesto.com/fort BetterPitch: https://bit.ly/42d9L0I Fort: https://bit.ly/FortCompanies Follow Fort on LinkedIn: https://www.linkedin.com/company/fort-companies/ Chris on Social Media: The Fort Podcast on Twitter/X: https://x.com/theFORTpodcast Instagram: https://www.instagram.com/thefortpodcast LinkedIn: https://bit.ly/45gIkFd Watch The Fort on YouTube: https://bit.ly/3oynxNX Visit our website: https://bit.ly/43SOvys Leave a review on Apple: https://bit.ly/45crFD0 Leave a review on Spotify: https://bit.ly/3Krl9jO The FORT is produced by Johnny Podcasts
What if your clinic's website could do more than just look good? Imagine it actively working for you—attracting patients, filling your schedule, and boosting your bottom line 24/7. In this episode of Online Marketing For Doctors TV and Podcast, we uncover five game-changing strategies to turn your website into the growth engine your clinic deserves.
Top 10 CEO Outlook 2025 series. Krishna shared with Cloud Wars Founder Bob Evans the company's optimistic outlook for 2025 amid geopolitical and economic uncertainties. They also discuss IBM's shift towards software, its AWS and Palo Alto Network partnerships, and how Red Hat has flourished since joining IBM.HighlightsIBM's Optimistic Outlook (01:18)Despite current geopolitical and economic uncertainties, Krishna remains optimistic about technology's role, especially in terms of automation and AI, in driving business transformations. He notes there's an increased appetite for technology globally, including in Europe, as a response to these uncertainties. Technology is a way to deliver better services at lower costs, which makes it an exciting time for the technology business.Focus on Delighting Clients (03:41)IBM exists to serve clients, focusing on delighting them through technology deployment and support. Krishna discusses the importance of taking risks to innovate and the need to cut bureaucracy and unnecessary processes. He emphasizes that partnerships should be win-win scenarios. "Can we expand the pie in which case we both win because the client is happier?"IBM's Shift to Software and Impact on Clients (06:36)There's been a significant shift in IBM's revenue mix, with software now accounting for almost half of IBM's revenue. Krishna explains that software's flexibility allows for incremental improvements, unlike hardware, which often require more disruptive changes. IBM focuses on software and providing unique value to clients in automation, hybrid cloud, data, and AI.Enterprise Adoption of Large Language Models (10:05)Krishna talks about the current state of enterprise understanding of large language models, or LLMs: "If I look at the enterprise understanding of large language models and what we can do for them, it's like we're in the first innings of a baseball game." Krishna advises enterprises to move forward in three steps: First, start with low-risk applications like customer experience functions such as answering service calls, as well as internal enterprise functions. Second, move to a little more risky but not totally risky use cases, like accounts receivable, procurement, and supply chain. Then, step three is applying LLMs to things like oncology and diagnosis in healthcare -- vertical-industry-specific functions. The excitement is more on step three, but customers should initially focus on the first two, where there's a lot of value.Leveraging Automation to Drive Innovation (15:04)All enterprises understand the importance of running lean and using productivity gains to focus resources on high-value activities. Krishna shares that IBM has freed up resources by automating tasks, allowing for more R&D to develop innovative products. He notes that overall employment has increased, but more focus is on high-value activities that enhance growth rates.Red Hat's Growth and Role in Hybrid Cloud (16:59)Red Hat has had impressive growth since joining IBM. Krishna says it has more than doubled its revenue since joining IBM in 2019, now exceeding $6 billion. He explains that Red Hat is the leading hybrid cloud platform, allowing for flexibility in deploying workloads across data centers and cloud environments.R&D as a Growth Engine (21:40)R&D should focus on innovation and quickly bringing those innovations to clients. R&D is about identifying unmet needs. "Henry Ford was asked like, how did you think of the Model T? And his answer was 'Look, if I had surveyed my customers, they would have said they wanted a stronger horse or a longer whip, but the automobile was the right answer.' Krishna mentions that quantum computing is a key area of focus for IBM in terms of research and development.The Benefits of Strategic Partnerships (24:56)IBM's strategic partnerships impact client value and IBM's growth. Krishna notes that half of IBM's consulting team's revenue now comes from these partnerships. He provides the example of IBM helping Delta Airlines move to AWS, while integrating Red Hat and other tools to enhance the client's experience. Krishna talks about a new partnership with security software provider Palo Alto Networks that's expected to generate significant pipeline for IBM's consulting team.Final Thoughts and Future Outlook (27:56)Krishna encourages clients to assign technology the same importance as other critical functions like finance and marketing. "Do you give tech the same importance that you give your CFO?" He reiterates the importance of technology and the need for businesses to adapt to its rapid pace of change. Evans closes by observing that in 2025, there's potential for the Cloud Wars Top 10 companies to exceed $10 trillion in combined market cap.
2025 Premiere Episode: Dan Sixsmith speaks with Maranda Dziekonski, VP of Customer Success at ID.me, about the challenges faced in the tech industry during 2024, her transition to a larger organization, and the evolving role of customer success. Maranda shares insights on implementing change, enhancing collaboration between teams, and effective stakeholder management strategies. The discussion highlights the importance of a commercial mindset in customer success and the need for organizations to adapt to a more scrutinized financial environment. In this conversation, Maranda Dziekonski and Dan Sixsmith explore the importance of building trust with stakeholders, the value cycle in customer success, and the evolving landscape of hiring in the customer success space. They discuss the impact of AI on business and customer success, the significance of personal branding, and the evolution of leadership styles in a diverse workplace. Maranda shares her insights on how to leverage AI tools effectively and emphasizes the importance of giving back to the community without expecting anything in return. The conversation concludes with reflections on success and leadership. Takeaways 2024 was a challenging year for tech companies. The role of CFOs has become more critical in startups. Customer success must tie to revenue outcomes. Transitioning to a larger organization requires adaptation. Implementing OKRs can clarify team expectations. Customer success teams need to be commercially minded. Collaboration between sales and customer success is essential. Stakeholder management is key to reducing single-threaded moments. Building meaningful relationships with stakeholders is crucial. Understanding the organizational structure aids in effective communication. You have to earn the right to expand your relationships. Creating a mutual delivery plan is essential for success. 2025 is looking hopeful for hiring in customer success. AI is set to revolutionize the business landscape. Leveraging AI tools can enhance customer success efforts. Building a personal brand is about giving and sharing knowledge. Leadership styles must evolve to meet diverse team needs. Success is defined by collective wins, not individual achievements. Effective communication is key in leadership. Being a servant leader fosters a positive team environment. Chapters 00:00 Navigating the Challenges of 2024 03:07 Transitioning to ID.me: A New Opportunity 06:03 Adapting to a Larger Organization 08:46 Implementing Change at ID.me 12:05 The Evolving Role of Customer Success 15:13 Enhancing Collaboration Between Teams 17:57 Stakeholder Management Strategies 24:55 Earning Stakeholder Trust 26:17 The Value Cycle in Customer Success 29:03 Hiring Trends in Customer Success 30:35 The Rise of AI in Business 32:59 Leveraging AI for Customer Success 34:22 Building a Personal Brand 39:03 Leadership Style Evolution Sound Bites "2024 was a long five years." "It's hard to be in tech right now." "We need sales to thrive as an organization." "You can avoid a lot of that." "You have to earn the right to expand." "We create a mutual delivery plan." "2025 is going to pick up." "You can build out custom GPTs." "It's about giving, not making money." "I try to be a servant to my teams."
Imagine having a marketing superpower that could analyze mountains of data, predict consumer behavior, and optimize your campaigns faster than you can say "AI." Well, guess what? That power exists, and it's revolutionizing the way we drive growth in marketing. You see, in today's hyper-competitive landscape, traditional marketing methods are about as effective as using a flip phone to browse TikTok. But there's a game-changing technology that's transforming marketing from a guessing game into a precise science. It's like having a crystal ball, but one that actually works. Now, you might be thinking, "Great, another tech buzzword to add to my marketing bingo card." But hold onto your hats, because AI in marketing isn't just hype – it's the hyperdrive for your growth strategies. And who better to be our Jedi Master in this AI-powered marketing galaxy than the incredible Cathy McPhillips? AI in Marketing: Unpacked host Mike Allton asked Cathy McPhillips about: ✨ AI-Powered Precision: Enhancing targeting and personalization. ✨ Data-Driven Decisions: Leveraging AI for strategic insights. ✨ Scalable Growth Strategies: Automating and optimizing marketing efforts. Learn more about Cathy McPhillips Connect with Cathy McPhillips on LinkedIn Resources & Brands mentioned in this episode Marketing AI Institute CMI (Content Marketing Institute) Descript MAICON (Marketing AI Conference) The Artificial Intelligence Show with Paul Roetzer and Mike Kaput Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina The H.U.M.A.N. AI Integration Framework: Bridging the Gap Between Technology and People Revolutionizing Visual Content: Generative AI in Action Mastering AI: The Future of Data-Driven Personalization in Marketing with Zontee Hou Intro to AI for Marketers AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/the-ai-growth-engine-accelerating-your-marketing-results/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices
This is the True Growth Engine of the UK Macro, Micro News for Thursday 5th December 2024 MACRO Firms set to hike prices, reduce pay and cut staff, Bank of England survey shows UK construction grows but house-building decline steepen UK electric vehicle sales surge 58% YOY MICRO Brand Architekts #BAR Warpaint London #W7L Carclo plc #CAR Ebiquity plc #EBQ SDI Group #SDI Software Circle #SFT Synectics #SNX Trakm8 #TRAK TruFin #TRU Water Intelligence #WATR —---------------------------------------------------------------------- My book has now been published. If you buy it and write a positive review you can get 50% off the SharePickers Investment Club. This is only available to the first 100 people! Search for, “How to Become a MicroCap Millionaire - A 3 Step Strategy for Stock Market Success” or visit. https://www.sharepickers.com/how-to-become-a-microcap-millionaire-3-step-strategy/ —---------------------------------------------------------------------- In this podcast I cover the Macro News relevant to the UK and monitor MicroCap Stocks to see if they're good enough to be added to the MicroCap League. The UK's first MicroCap League where 100's of small businesses are analysed and scored in relation to their growth, value, health, efficiency, momentum & potential. The company's that score the highest are added to the MicroCap League and possess the best risk / reward profile. —---------------------------------------------------------------------- IF YOU REGULARLY LISTEN TO THIS PODCAST AND ENJOY IT'S OUTPUT PLEASE CONSIDER GIVING IT A 5 STAR RATING AND REVIEW - THAT WAY MORE PEOPLE WILL FIND IT. THANK YOU
On this episode, we discuss how B2B brands can turn customer success into a powerful engine for sustainable growth.While new customer acquisition acts as the primary growth driver for most B2B brands, the potential for customer success to contribute to growth should not be overlooked. Customer success teams play a critical role in reducing churn and are ideally placed to identify up-sell and cross-sell opportunities.To ignite this second growth engine, B2B leaders must work to ensure alignment between customer success and sales teams, and improve retention by helping customers derive value from their products and services.Listen for the compelling insights of Daphne Costa Lopes, global director of customer success, strategic accounts and solution architecture at HubSpot, as she shares how HubSpot delivers exceptional experiences that create value for their customers, what skills customer success managers need to foster and how HubSpot tracks customer success metrics that lead to growth.Tune into Daphne's podcast, This is Growth, to hear more of her insights on customer success.Visit our website to learn more about TELUS Digital.
Today on the show, we have Krishna Raj Raja, the CEO of SupportLogic.In this episode, Krishna shares his journey from engineering at VMware to founding SupportLogic, a platform that transforms support interactions into actionable customer insights.We discuss his approach to turning support into a growth engine by monitoring customer interactions for hidden signals that can prevent churn.Finally, Krishna reveals how leading companies are adopting a proactive support experience management strategy, showing significant reductions in customer escalations and increases in expansion.Mentioned ResourcesKrishna Raj Raja SupportLogicSupport ExperienceCloudPhysicsVMware Palo Alto HotjarZendesk ChatGPT Salesforce Tableau MuleSoft SnowflakeDatabricksNokiaRed HatStarbucksService CloudFreshdeskOracleSAP KubernetesAdobeAppleRubrikNotionChurn FM is sponsored by Vitally, the all-in-one Customer Success Platform.
Send us a textOn this week's episode of WTR Small-Cap Spotlight, Mark Behrman, CEO of LSB Industries (LXU), joins Shawn Severson, Water Tower Research CEO, Co-founder and Head of Sustainability Research, and Peter Gastreich, analyst on WTR's Natural Resources and Energy Transition sector teams, to discuss: 1) how LSB is pursuing growth and higher returns with carbon capture and sequestration (CCS) and low carbon ammonia; 2) the growing appeal of low carbon ammonia as a fuel for power generation and marine transport; 3) implications from the recent landmark Woodside Energy acquisition of low carbon ammonia assets in Texas; and 4) how agricultural-based low carbon supply chains like sustainable aviation fuel (SAF) may increase demand for low carbon fertilizer.
Want to be a guest on the podcast? Apply to appear on the show here: https://forms.gle/QKYmRmeogwtnSnyEADo you want to grow your podcast and monetise your audience? Get my exact system here: https://voics.ck.page/2d96ec1846Ever wondered what it really takes to get to $100k/Month as an entrepreneur?Wait until you hear Serge Gatari's story.Serge Gatari quit his 9-to-5 to pursue this dream and now runs a six-figure business with Clientacquisition.io. After struggling with course after course, Serge disrupted client acquisition, building systems that help companies scale with ease.With over $600K+ in monthly revenue, Serge joins us on the latest episode of the Kickoff Session podcast to reveal what it really takes to break through burnout in business and achieve exponential growth.In this episode, Serge shows us how to fine tune your business model, embrace scalable systems, and leverage content to take your business to the next level. Serge also shares actionable insights on everything from building bullet proof client acquisition infrastructures to overcoming the mental hurdles that come with rapid growth of a business.Ready to take your business to the next level?Hit like, drop a comment, and subscribe for more insights from entrepreneurs like Serge.Connect with Serge:YouTube: https://www.youtube.com/@sergegatariInstagram: https://www.instagram.com/sergegatari/My Socials:Instagram - https://www.instagram.com/darrenlee.ksLinkedIn - https://www.linkedin.com/in/darren-lee1X - https://x.com/darren_ks(00:00) Preview and Intro(03:25) Moving out of Rwanda to Canada (08:12) Starting the Agency: Serge's First Steps(12:40) Breaking Through Revenue Plateaus(18:55) Challenges of Fast Business Growth(24:04) Building and Releasing Client Acquisition Infrastructures(30:15) Leveraging Technology and AI for Scaling(36:12) Content Creation as a Growth Engine(42:00) Data-Driven Decision Making in Business(47:52) Mindset Shifts for Sustainable Success(54:03) The Importance of Building a Team and Delegation(1:02:30) Playing the Long Game Support the Show.
☁️Cubbit è una scale-up che sta costruendo il futuro del cloud : grazie alla geo-distribuzione dei dati. Fondata nel 2014, Cubbit oggi ha piu di 350 clienti enterprise in Europa tra cui Leonardo, il leader della difesa e cybersecurity in Italia, un team di oltre 60 persone, e $25 milioni raccolti dalla fondazione. Il 16 luglio 2024 Cubbit ha annunciato di aver chiuso un nuovo round di finanziamento da 12,5 milioni di dollari guidato da LocalGlobe e da ETF Partners con la partecipazione di Verve Ventures, 2100 Ventures, Hydra, Growth Engine, Eurenergia, Moonstone. Hanno reinvestito anche Azimut Libera Impresa SGR – Azimut Digitech Fund (supportato da FNDX), CDP Venture Capital SGR (attraverso il suo Fondo Evoluzione) e Primo Ventures. Hanno aderito come investitori individuali anche alcuni key executive del settore, tra cui Fabio Fregi, ex Country Manager Italia di Google Cloud, Joe Zadeh, ex VP di Airbnb, e Duccio Vitali, fondatore di Alkemy. La società è stata supportata nell'attività di fund raising dall'advisor Growth Capital. In questa chiacchierata parliamo con Stefano Onofri, co-CEO e co-founder, di tutta la strada fatta per arrivare a questa tappa. NEWSLETTER Iscriviti a Il Digestivo la nostra newsletter mensile sul mondo startup italiano: https://ildigestivo.substack.com/ SPONSOR Serenis è una piattaforma digitale per il benessere mentale. Seguendo il link: https://www.serenis.it/ troverai un questionario da riempire e da lì, tramite un algoritmo proprietario, la piattaforma ti connetterà con il terapeuta più adatto a te. Le sedute sono online e se il terapeuta selezionato non ti convince, puoi facilmente cambiare. Serenis ha deciso di offrire un codice sconto per tutti gli ascoltatori di Made IT. Con il codice MADEIT7 avrai un colloquio gratuito e un'agevolazione di 7 euro sulle successive 3 sedute. SOCIAL MEDIA Se vi piace il podcast, il modo migliore per dircelo o per darci un feedback (e quello che ci aiuta di più a farlo diffondere) è semplicemente lasciare una recensione a 5 stelle o un commento su Spotify o l'app di Apple Podcast. Ci ha aiuta davvero tantissimo, quindi non esitate :) Se volete farci delle domande o seguirci, potete farlo qui: Instagram @madeit.podcast LinkedIn @madeitpodcast
Welcome to the fifth episode in our six-part Clinician to Coach Series! In this podcast series, I'm sharing resources and strategies to help you start and grow your coaching business to consistent $5K and even $10K months without overwhelm or burnout.If you've ever felt the pressure of inconsistent client sign-ups or the burnout from juggling marketing, sales, and client delivery without a clear system, this episode is for you.In today's episode, you're going to hear me talk about some of the many benefits of working 1:1 with coaching clients, including: We'll be discussing the importance of having a well-oiled client growth engine, which integrates both marketing and sales strategies. I'll also share my insights on setting actionable 90-day goals and the significance of a quarterly strategic planning session to keep your business on track. You'll learn how to streamline your client acquisition and retention process with clear, measurable goals and why slow and steady progress is the key to long-term success.And remember, it's my mission to get this series into the ears of as many OTs as possible! Meaning if you enjoyed today's episode, please tell a therapy friend and help me to spread the word.If you want to connect with me directly, you can reach out via DM on Instagram @otsgonerogue or by email (simply hit reply to one of our weekly email newsletters).You can also connect with me by going to our contact form, https://www.otsgonerogue.com/podcast-contact.For the latest show notes and full episodes, make sure you head over to otsgonerogue.com/podcast. If you don't want to miss any future episodes including the upcoming episodes in the series, make sure you're subscribed to the show on Apple Podcasts, Spotify, Stitcher, or wherever else you listen to podcasts. And thanks so much for listening to this week's episode of the OTs Gone Rogue podcast!
Are you struggling to acquire new customers profitably? Do you have a bloated sales team that are trying to find the needle in the haystack? Are customers churning after being sold a dream you can't deliver on? You may have been setup to fail with a sales-led model that just won't work for your business as you scale. To answer your prayers for a 'better way', we've teamed up with 7x ex Head of Sales, Adem Manderovic, to bring you a combined marketing and sales system that will completely align your business. It will help you build a growth engine that allows you to win more customers for less, and reduce churn. It gets sales, marketing and customer success to all play on the same team. Tune in and learn:+ The end-to-end process for building a growth engine+ Why the predictable revenue model has set you up to fail+ Why marketing aren't able to do real marketingIf you're struggling to hit targets and are feeling the pain of churning and burning the market, make sure you check out this mini-series where we detail our 5-step framework. -----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Introducing the Mini-Series on Business Growth01:10 Meet Adam Manderovic: 7x Head of Sales02:10 The Gap in B2B Go-to-Market Strategies03:40 Revolutionizing Sales Proposals with Animations05:00 Aligning Marketing and Sales for Revenue Growth06:40 What is a Business Growth Engine?08:10 The Impact of Venture Capital on Marketing Metrics09:50 The MQL Trap: Why Traditional Lead Gen Fails11:30 Lost Marketing Fundamentals in B2B13:10 The 5 Stages of Buyer Awareness14:30 Targeting the 97%: Beyond Active Buyers15:40 The Reality of Your Addressable Market16:50 Why Only 0.6% of Your Market is Accessible17:50 The Loss of Key Business Development Skills18:40 Bringing Back Commercial Acumen to Marketing and Sales-----------------------------------------------------
In this episode of TRANSFORMED, we break the mold and welcome two esteemed guests from Butler University: Dr. Brooke Barnett, Provost and Vice President for Academic Affairs, and Melissa Beckwith, Vice President and Chief Strategy Officer.The discussion revolves around the concept of Dual Transformation and how Butler University is using that concept to not only maximize resilience today but also build the institution's growth engine for tomorrow. Our guests delve into the creation of Butler Ventures, a multi-faceted initiative aimed at driving innovation and change at Butler. The conversation includes key challenges faced during this transformative journey, including the need for system upgrades and effective change management. They even touch on surprise challenges, including having too many good ideas to explore!References:Dr. Brooke BarnettMelissa BeckwithButler University Engage with host, Joe Gottlieb, at discussion@higher.digital at any time! Subscribe or follow TRANSFORMED wherever you listen, to get the latest episode when it drops and hear directly from leaders and innovators in higher ed tech and change management best practices.Find and follow us on LinkedIn at https://www.linkedin.com/company/higher-digital-inc
In part two of Ralph Burn's discussion with Ryan Hodges, the Chief Operating Officer of Tier 11 and founder of Simplaphi, they dissect the art of thriving amidst change. Ryan shares his personal experiences and professional wisdom on navigating life's inevitable shifts with a blend of humor and grit. In today's episode you'll learn how embracing change can open doors to unexpected opportunities and personal growth. Tune in for a dose of inspiration that's perfect for anyone looking to master their own life transitions.Chapters:00:00:00 - Kickoff with Perpetual Traffic: The Brains Behind the Operation00:00:44 - Why Rush? The Mighty Merits of Methodical Moves00:01:30 - Decoding Delays: How Slowing Down Keeps You Ahead00:03:15 - Step by Step: The Strength of Strategic Pauses00:05:45 - The Art of Anticipation in Process Optimization00:07:39 - Command Central: Constructing a Leadership Team That Scales00:10:22 - Blueprints for the Big Time: Constructing a Core Leadership Team00:13:38 - Meet the Integrator: Your Business Growth's Secret Weapon00:15:05 - Integrators 101: Aligning Vision with Operational Reality00:17:29 - Operational Orchestrators: Why Every Business Needs an Integrator00:19:20 - The Wrap-up: Integrators, Impacts, and Next Steps00:21:00 - Signing Off: Connections and Conversations to ContinueLINKS AND RESOURCES:PT on TelegramTraction: Get a Grip on Your BusinessEOS Operating SystemRocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your BusinessSUPERCHARGE YOUR MARKETING ROIRyan Hodges on LinkedInTitus Talent Services Tier 11 JobsPerpetual Traffic on
The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch
Adam Gross is one of the masters of product-led growth (PLG). Most recently, Adam was Vimeo's interim CEO. Before Vimeo, Adam was CEO of Heroku, which he joined after selling his startup, Cloudconnect in 2013. Additionally, Adam has held executive leadership roles at Salesforce and Dropbox, and has been an active angel investor & advisor to companies, including Buildkite, Cribl, and Tailscale. In Today's Episode with Adam Gross We Discuss: PLG Tactics from Dropbox, Heroku and Salesforce: What were Adam's biggest takeaways from his time at Salesforce? How did it shape his growth mindset? What did Adam learn about customer acquisition at Dropbox? What would Adam most like to change about growth today? Product-Led Growth: The Fundamentals: What is growth? What is it not? What do founders get wrong about growth? Why does Adam think PLG is not for everybody? What do most great PLG businesses have in common? How are value propositions segmented in PLG? How can startups transition from individual to enterprise clients? Why does Adam think startups doing paid acquisition sub $100M aren't actually PLG? The Secrets to Optimizing Growth Channels: What are the most common reasons fast-growing companies plateau? How does Adam advise founders on diversifying channels? What are the biggest mistakes founders make when scaling into enterprise? How should startups do effective product marketing in horizontal products? What is emotive & strategic marketing? How should startups balance both? How Angel Investing Changes How You View Companies: What are Adam's top 3 pieces of advice for founders? What does Adam mean when he says you are either hiring a poet or a librarian? What are the biggest mistakes founders make when hiring? What was Adam's biggest investment miss? What did he learn from it?
Ralph Burns and Ryan Hodges discuss the power of effective leadership and how critical it is to understand business fundamentals. With Ryan making his debut on the show, they unpack the challenges and triumphs of navigating business growth through strategic insights and personal anecdotes from their journey at Tier 11. The duo discusses the major importance of aligning a company's vision with its operational execution and culture, explaining how necessary it is for leaders to step back to propel their enterprises forward. Tune in for not only a masterclass on scaling businesses but also a candid exploration of the personal growth that comes from embracing change and fostering a supportive corporate environment. Chapters:00:00:00 - Startup Signal: Meet Ralph & Debutant CEO Ryan Hodges on Perpetual Traffic00:00:37 - Mastermind Marvels: Unveiling the Potency of Elite Business Networks00:02:15 - Hidden Gems: Decoding the DNA of Successful Masterminds00:04:32 - Stagnation to Elevation: Solving the Founder's Puzzle00:06:09 - Expert's Angle: Ryan's Recipes for Revamping Enterprises00:08:47 - Twisting Paradigms: Ryan's Radical Approaches to Business00:11:34 - The Haji Wheel: Spinning Strategies for Stellar Standards00:13:58 - Full Circle: Diving Deep into the Haji Wheel's Core00:16:23 - Metrics that Matter: Evaluating Success Beyond the Bottom Line00:19:41 - Revamp & Recharge: Tactical Tales from the Corporate Trenches00:22:09 - Workshop Wonders: The Art of Business Makeovers00:25:02 - Scaling Summits: Strategic Insights on Elevating Operations00:28:16 - Leadership Lore: Scaling Peaks through Vision and Values00:31:45 - Visionary Victories: Cultivating a Culture that Conquers00:35:10 - COO Chronicles: Merging Minds for Monumental GrowthLINKS AND RESOURCES:PT on TelegramTraction: Get a Grip on Your BusinessEOS Operating SystemRocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your BusinessSUPERCHARGE...
Ever feel like you're lost in the healthcare maze, fighting for answers alone? Turns out, you're not. Patient communities are fueling a revolution that's changing healthcare. In this episode, Susannah Fox, author of Rebel Health, reveals how patients and caregivers are driving innovation that the traditional system can't, or won't, deliver.We cover:The Four Patient Archetypes: Seeker, Networker, Solver, and Champion--which one are you?Why certain populations get ignored, and how to change thatHow founders can leverage patient power to build better, more impactful solutionsThe debate over whether (and how) patients should be compensated for collaborating with companiesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
“We can automate and give credit unions the right tools to grow efficiently.” - Philip PaulThank you for tuning in to The CUInsight Network, with your host, Lauren Culp, President & CEO of CUInsight. In The CUInsight Network, we take a deeper dive with the thought leaders who support the credit union community. We discuss issues and challenges facing credit unions and identify best practices to learn and grow together.My guest on today's show is Philip Paul, CEO & Founder at Cotribute. Philip shares what inspired him to address business concerns through technology. Cotribute is the preferred digital member acquisition solution for fast onboarding, increased conversions, and expanding wallet share.During our conversation, Philip discusses effective practices to grow and improve operational efficiencies within credit unions, including deposit, membership, and marginal growth. He explains which approaches to focus on for mindful and intentional business growth. Listen as Philip talks about what credit unions can do to grow.As we wrap up the episode, Philip talks about learning from an influential boss, building life habits in seasons, and recommending a book for today. Enjoy my conversation with Philip Paul!Find the full show notes on cuinsight.com.Connect with Philip:Philip Paul, CEO & Founder at Cotributeppaul@cotributemail.com cotribute.comPhilip: LinkedInCotribute: LinkedIn | Facebook | Twitter
Best But Never Final: Private Equity's Pursuit of Excellence
About the Episode: In this enlightening episode of "Best But Never Final," hosts Doug McCormick, and Sean Mooney delve into the intricate process of value creation within the private equity landscape, from the perspective of both the PE firm and the portfolio company CEO. Featuring Scott Milberg, CEO of AmerCareRoyal, a portfolio company of HCI Equity Partners, the conversation explores the transformative journey of AmerCareRoyal from a family-owned business to a leading supplier in the food service industry. This episode offers a rare glimpse into the collaborative dynamics between a private equity firm and its portfolio company, highlighting the strategies, challenges, and successes that drive exponential growth and value creation.Episode Highlights:00:35 - Introduction to the episode's focus on value creation within private equity.01:30 - Scott Milberg shares the history and evolution of AmerCareRoyal.07:05 - Discussion on HCI's approach to value creation and portfolio company growth.18:59 - The role of job creation in private equity's contribution to the economy.24:53 - Scott Milberg outlines four pillars of AmerCareRoyal's value creation strategy.38:13 - Best practices for CEOs working with private equity firms.41:36 - Future challenges and opportunities in continuing the path of value creation.For more information on AmerCareRoyal, go to www.amercareroyal.comFor more information on Scott Milberg, go to www.linkedin.com/in/scott-milberg-92b56018/In this episode, listeners are treated to an in-depth conversation that spans the initial acquisition of a family-owned business by HCI, through the strategic expansions and operational enhancements that catapulted AmerCareRoyal to nearly a billion in revenue. Scott Milberg's firsthand account provides valuable insights into the CEO's role in navigating the partnership with a private equity firm, emphasizing the importance of alignment, transparency, and a shared vision for growth. Doug McCormick's contributions shed light on HCI's philosophy towards fostering sustainable growth and the critical role of human capital in achieving transformational success. This episode is a testament to the power of strategic private equity partnerships in driving innovation, growth, and economic impact.For more information on the podcast, visit bestbutneverfinal.buzzsprout.com and embark on your journey to private equity excellence today.Visit us on LinkedIn at https://www.linkedin.com/company/best-but-never-final-podcast/Visit us on Instagram at https://www.instagram.com/bestbutneverfinal/For information on HCI Equity Partners, go to https://www.hciequity.comFor information on ICV Partners, go to https://www.icvpartners.comFor information on BluWave, go to https://www.bluwave.net
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