Podcasts about growth engine

This episode features Chidi Alams, CIO of Just Born — the company behind candy classics like Peeps, Mike and Ike, and Hot Tamales.Chidi shares how his team is using AI, automation, and smarter data systems to modernize operations, strengthen supply chain resilience, and double the business impact of technology. It's a conversation about what it really means to run IT like a growth engine — not just keeping the lights on, but driving strategy, efficiency, and innovation.Plus, much more:Chidi's take on “physical AI” in manufacturingHow the CIO role is evolving into a more strategic leadership positionWhy a values-driven tech culture might be the secret to long-term successWhether you're a CIO, IT leader, or simply curious about how AI and data are reshaping business, this episode delivers grounded, real-world insights. About the Guest: Chidi Alams, CIO at Just Born, Inc., is a transformation executive with a proven track record of leading strategic initiatives that drive operational excellence, organic growth, and digital innovation. His experience includes both Fortune 500 and private equity-backed companies.Timestamps:02:10 Transitioning Between Industries03:26 Role and Responsibilities of a CIO06:05 Business Transformation and Strategy08:12 Managing Peak Seasons and Supply Chain14:26 Leveraging Data and AI21:20 Talent Acquisition and Company Culture27:51 Future of Technology and CIO RoleGuest Highlights:“ A lot of how we ran the business, even during the peak season, was a tremendous amount of tribal knowledge. We can't scale based on tribal knowledge, right? So having data systems, particularly as we bring in new people into the organization, helps us to be more predictive and meet demand during peak season.”“ CIOs have to become more business centric.  When you look at what's happening in large enterprises, you're seeing a fragmentation of technology leadership.  I do believe that there will be a convergence at some point.”“ I'm extremely interested and have been tracking what I think is a very important trend, not just in CPG but in retail and any consumer space — even pharma — and that is how can we leverage large language models that are trained for CPG to help drive product innovation. It's already happening.”Get Connected:Chidi Alams on LinkedInYousuf Kahn on LinkedInIan Faison on LinkedInHungry for more tech talk? Check out past episodes at ciopod.com: Ep 61 - What Manufacturing Can Teach You About Scaling Enterprise AIEp 60 - Why the Smartest CIOs Are Becoming Business StrategistsEp 59 - CIO Leadership in AI Security and InnovationLearn more about Caspian Studios: caspianstudios.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Send us a textn this episode, Kay Suthar sits down with Jill Lublin — international speaker, PR strategist, and bestselling author of four books, including Get Noticed... Get Referrals. Jill shares her journey from failing law school to becoming one of the most recognised voices in publicity and influence marketing. Jill opens up about how she discovered the true power of perception while working in the music industry, and how that lesson became the foundation of her entire PR career. From leveraging kindness and connection to mastering the media mindset, she reveals the simple, actionable steps anyone can take to amplify visibility, credibility, and impact — no big budget required. If you've ever wondered how to get noticed, build trust, and grow your brand without shouting louder… this one's a must-listen.Episode Highlights:(00:00) — From Law School to PR Powerhouse (06:15) — The Birth of Guerrilla Publicity (12:48) — Common PR Pitfalls to Avoid (19:32) — The Right Time to Start PR (Hint: It's Now!) (26:47) — Social Calendars as a PR Goldmine (33:58) — Networking: The 3x3 Rule for Building Genuine Connections (41:05) — How Energy, Presence, and Delivery Impact Perception (48:12) — Kindness Circles: The Power of Community and Collaboration (55:37) — Turning Referrals into a Growth Engine (1:03:20) — Inside Jill's PR Bootcamp and What to Expect (1:10:10) — Final Takeaway: Your Message Matters — Start NowGuest BioJill Lublin is an international speaker, PR strategist, and bestselling author of four influential books, including Get Noticed... Get Referrals. With over 25 years in publicity and marketing, Jill has helped thousands of entrepreneurs, coaches, and business owners build authority, visibility, and influence. She has shared stages with Tony Robbins, Jack Canfield, Lisa Nichols, and many others. Through her Kindness Circles and Publicity Crash Course, Jill continues to empower people around the world to get their message out, grow their network, and make a lasting impact — all while leading with compassion and authenticity.Connect with Jill LublinWebsite: https://jilllublin.comKindness Circles: https://jilllublin.com/kindness-circlesFree PR Gift & Masterclass: https://publicitycrashcourse.com/freegiftConnect with Kay Suthar!Business Website: https://makeyourmarkagency.com/Podcast Website: https://www.makeyourmarkpodcast.com/LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/Facebook Group: https://www.facebook.com/groups/482037820744114Email: kay@makeyourmarkagency.comFREE Gifts from Kay Suthar the Host: 3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.comFREE Gifts from Kay Suthar:3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com

In this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu sits down with Alon Ahronberg, VP of Customer Success at Atera, to explore how customer success drives sustainable revenue and long-term retention in modern B2B companies.From his early career in engineering and BI consulting to leading customer success at global SaaS startups, Alon shares lessons from scaling teams, building onboarding frameworks, and transforming a PLG motion into a hybrid sales-led growth (SLG) strategy.Together, they unpack:How to define go-to-market holistically across product, sales, marketing, and customer success.The critical role of onboarding and re-onboarding in improving renewal rates and product adoption.Why internal collaboration between CSMs, marketing, and sales determines customer lifetime value.The cultural shift needed to elevate customer success from “call center” to strategic growth partner.How AI will reshape customer success, bridging high-touch strategy with scalable automation.Whether you're a founder, go-to-market leader, or customer success professional, this episode offers a masterclass on aligning post-sale execution with growth.Connect with Alon Ahronberg on LinkedInConnect with Vijay Damojipurapu on LinkedInBrought to you by: stratyve.com

What if the biggest risk in leadership wasn't failure — but success that blinds us to change? In this episode of the Positive Leadership Podcast, I had the great pleasure of welcoming Rita McGrath, one of the world's most influential voices on strategy and innovation. A professor at Columbia Business School and author of The End of Competitive Advantage, Discovery-Driven Growth, and Seeing Around Corners, Rita has transformed how leaders think about disruption, renewal, and adaptability. Together, we explore how to spot inflection points before they upend your business, why discovery-driven learning is the antidote to overconfidence, and how purpose and curiosity can keep teams resilient in uncertain times. Rita also shares a warning for today's executives: when companies rush to go fast and big in complex environments — without room to test and learn — it's almost always a recipe for disaster. From AI and education to human adaptability and leadership humility, this conversation will change the way you think about strategy in a world where advantage is always transient. 

Culture isn't a poster on the wall or a team happy hour. It's the invisible force that drives—or drags—your business every single day. Whether you design it intentionally or let it happen by default, culture dictates how your people show up, solve problems, and push your vision forward. In this episode, we reveal how culture is not just a “feel-good” idea but a performance multiplier. You can hire well, onboard well, retain well, and even build accountability—but if your culture is weak, it will quietly undermine all of it. A strong culture, on the other hand, attracts talent, keeps A-players engaged, and turns your business into a true growth engine. We'll break down why most owners get culture wrong, what high-performance culture actually looks like, how to design it intentionally, and how AI helps you measure and reinforce culture at scale. Key Takeaways: Why culture exists whether you design it or not—and why default culture usually drags performance down. The 3 biggest mistakes small business owners make about culture. The hallmarks of a high-performance culture: shared mission, ownership mentality, psychological safety, continuous growth, and recognition. How to design culture intentionally by defining it, embedding it into systems, and modeling it as the leader. Why “culture is caught, not taught”—and how your habits set the tone more than your words. How AI can measure sentiment, spot risks, reinforce rituals, and keep culture aligned with your vision. If you're ready to stop defaulting to culture and start designing it as your ultimate performance multiplier, grab the AI Business Scaling Blueprint. Inside, you'll find the systems and AI tools to build culture into every part of your business—hiring, onboarding, retention, and accountability—so growth becomes inevitable.  Go to aibusinessscalingblueprint.com and start building a culture that runs your business—even when you're not in the room.

Ashley Lewin has audited 30+ companies in her career and seen the same pattern: marketing teams stuck chasing MQLs while revenue stalls. In this episode, Carolyn and Trevor dig into Ashley's perspective on why MQLs keep organizations trapped in short-term thinking, and how she's applying those lessons now as Head of Marketing at Aligned.We talk through what it takes to stand up a marketing function from scratch at a hybrid PLG + sales-assisted company, why implementing HubSpot's Lead object was a foundational bet, and how “fail fast” disqualification changed the way BDRs and sales managers manage their pipeline. Ashley also shares her playbook for winning executive buy-in: showing CEOs a predictable growth equation that replaces lead volume with qualified pipeline and product activation.What You'll Learn:Why 30+ audits taught Ashley that MQLs create waste, not growth.How to split the funnel: PLG activations vs. sales-assisted pipeline.The power of clean infrastructure: standing up a true lead object in HubSpot.Why “fail fast” leads to better conversion, stronger feedback loops, and less waste.How to navigate culture change so sales isn't afraid to close lost.Why exec scorecards (not dashboards) determine whether change sticks.If your growth plan still relies on lead math, you're running on outdated assumptions. Ashley shows how to build a system that actually scales revenue, not just reporting.

Everyone's talking about AI, but let's be honest, most B2B brands still sound like copy-paste corporate speak. The scary part? While you're stuck writing “safe” content, your competitors are out there building cult followings.On this episode, Jason and Josh talk with Sandy Mangat, Head of Marketing at Pocus, about what it really takes to make people care. Sandy has worked in product, growth, and brand teams, so she's here to share the lessons you won't find in a playbook. From building a community people actually want to be part of, to cutting through the AI hype without sounding like a bot, this conversation is all about marketing that feels alive.Here's what we dig into:Why so many startups crash when product, growth, and brand don't align.The real secret to category creation (spoiler: it's not just slapping “2.0” on a slide).How to turn a community from “nice idea” into a genuine growth engine.The fine line between brand personality and just being unclear.Sandy's one-line marketing philosophy: everything is easier when you're famous.

In this new episode of the Positive Leadership Podcast, I have the pleasure of welcoming Jean-Pascal Tricoire, Chairman and former CEO of Schneider Electric. From his humble beginnings in rural France to leading one of the world's most influential industrial companies, Jean-Pascal's story is one of resilience, transformation, and purpose. For nearly two decades as CEO, he reimagined Schneider Electric's role in society — turning sustainability from a side note into a core business driver, championing digital transformation, and fostering a culture of inclusion and empowerment. In our conversation, we explore the lessons he learned from a truly global career, the importance of empathy and cultural intelligence in leadership, and how businesses can reconcile growth with climate responsibility. Today, as Chairman, he continues to shape the company's mission and inspire the next generation of leaders to put people and planet at the heart of performance. 

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we sit down with Alex Schultz, the CMO and VP of Analytics at Meta, to unpack nearly two decades of hard-earned marketing insights from inside one of the most influential tech companies on the planet.From his scrappy beginnings as an affiliate marketer trying to pay for college, Alex rose through the ranks at Facebook—helping launch self-serve ads, custom audiences, and building the company's analytics function from the ground up.Now, as CMO, he shares how he thinks about brand vs. performance, why incrementality measurement is non-negotiable, and what it really took to lead the rebrand from Facebook to Meta in under seven months.In this episode, you'll learn:How affiliate thinking creates real marketersWhy starting with performance-driven urgency creates marketers who understand what actually drives growthThe self-serve ad platform strategy that unlocked small business scaleAlex shares how linking product and marketing—from in-product CTAs to retargeting drop-offs—became Meta's growth engineWhy incrementality is the foundation of modern marketingForget last-click—true marketers use lift tests, holdouts, and on/off testing to see what really worksHow to build brands on performance platformsYes, you can build a brand on Meta—but only if you measure it rightThe inside story of the Meta rebrandIncluding a midnight WhatsApp from Zuckerberg and a literal house fireWhy creative strategy—not media buying—is the future in an AI worldAgencies will evolve, but those who control the data + creative inputs will control outcomesHow Alex is using creator marketing, email, and retargeting to market his new book, Click HereThe modern playbook Meta uses… now applied to booksVisit Hachette Book Group for information on how to purchase Click Here: The Art and Science of Digital Marketing and Advertising, out on October 7th. And you can check out an audio book version on Spotify here: https://open.spotify.com/show/5hsoMSkbpEboe0M4aGqNgZTimestamps00:00 - From Affiliate Marketer to CMO of Meta02:00 - Building Facebook's Growth Engine and Analytics Team06:00 - Lessons From the Affiliate Mindset08:00 - Launching Self-Serve Ads and the First Custom Audiences11:00 - Rebranding Facebook to Meta: Inside the Strategy15:00 - Building Brands with Direct Response vs. Top-of-Funnel Marketing18:00 - How WhatsApp's Brand Story Shifted Perception20:00 - Why Alex Wrote "Click Here" and Its Core Principles24:00 - The Future of Agencies and AI in Advertising28:00 - Marketing the Book Using Meta StrategiesHashtags#DTCpodcast #Meta #AlexSchultz #DigitalMarketing #BrandStrategy #AffiliateMarketing #Rebranding #MarketingBook #GrowthMarketing #AdvertisingStrategy #MarketingTips #SocialMediaMarketing #BusinessGrowth #CMOInsights #MarketingPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

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Bongani Bingwa speaks with Sébastien de Place, Partner at Forvis Mazars South Africa, about Africa’s growing reputation as the world’s next economic powerhouse. Despite ongoing challenges like political instability and skills shortages, the continent is bursting with potential in areas such as AI, fintech, agriculture, sustainability, and global trade. According to the Global C-Suite Barometer 2025 by Forvis Mazars, African business leaders are not only hopeful — they’re implementing bold, future-focused strategies that could reshape the global economy. 702 Breakfast with Bongani Bingwa is broadcast on 702, a Johannesburg based talk radio station. Bongani makes sense of the news, interviews the key newsmakers of the day, and holds those in power to account on your behalf. The team bring you all you need to know to start your day Thank you for listening to a podcast from 702 Breakfast with Bongani Bingwa Listen live on Primedia+ weekdays from 06:00 and 09:00 (SA Time) to Breakfast with Bongani Bingwa broadcast on 702: https://buff.ly/gk3y0Kj For more from the show go to https://buff.ly/36edSLV or find all the catch-up podcasts here https://buff.ly/zEcM35T Subscribe to the 702 Daily and Weekly Newsletters https://buff.ly/v5mfetc Follow us on social media: 702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio702 See omnystudio.com/listener for privacy information.

Welcome back to Season Two of the PIE-Cast, where we will be diving into The Growth Engine, A Guide to Building a World-Class Business Development Function in Professional Services. In this episode, TJ Dennis sits down with Jacob Parks, the President and Partner of Profitable Ideas Exchange and one of the four authors of The Growth Engine. Jacob talks through building a growth culture in professional services and what's missing post-pandemic, incentivization structures that work (and ones that don't work), and how AI should be used in professional services instead of how it's currently being used.If you have feedback about the show or would like to learn more about working with PIE, please contact us at: connect@profitableideas.com. You can also learn more about our previous books, How Clients Buy and Never Say Sell, by visiting our website.Profitable Ideas Exchange - connecting powerful minds, making the world smarter and smaller.

On this episode of Inside the Brand Experience, Invision's Rodrigo Espinosa joins host Laliv Hadar to discuss how integrated campaigns transform experiential from one-off events into year-round growth engines. Discover why human-to-human connection, AI-driven personalization, and content atomization are redefining B2B marketing.

Leaders often assume transformation comes from learning new skills or following the latest management trend. But real change begins when we confront our own beliefs, reflect deeply, and choose to step out of victimhood into agency. That inner work is what lays the foundation for lasting growth in how we lead and live. Only then can leaders create change that resonates far beyond the workplace.In this episode of the Happiness Squad Podcast, Ashish Kothari and Shawn Quinn talk about the deep reflection leaders need to build their own reality and move from victimhood to agency in life and leadership.Shawn Quinn is the Managing Partner of Lift Consulting and Faculty Director of the Positive Leadership program at the University of Michigan's Ross School of Business. A leading voice in positive leadership and organizational transformation, he has advised global companies including GE, Coca-Cola, American Express, and the U.S. Army. Shawn is also co-author of Leading Innovation: How to Jumpstart Your Organization's Growth Engine.Shawn and Ashish explored how transformation doesn't come from another training, another framework, or another leadership fad. It happens when we pause, reflect, and face the beliefs that hold us back.Things you will also learn in this episode:• Breaking free from a victim mindset• Why belief shifts matter more than skills in true transformation• The power of small experiments, reflection, and awareness to spark change• How leaders at any level—not just executives—can create meaningful impact• How workplace behaviors ripple outward into family, children, and community• The challenge of systems and people resisting changeTune in now and see for yourself how this shift unlocks the kind of transformation no trend or tactic can deliver.✅Resources:• Related episode: (Robert Quinn) https://player.captivate.fm/episode/1b7c5df6-06e1-4929-83d3-5849caa6b9b5 • Strengthsfinder by Gallup: https://www.gallup.com/cliftonstrengths/en/254033/strengthsfinder.aspx • A Fundamental State of Leadership Approach: https://scholar.valpo.edu/cgi/viewcontent.cgi?article=1444&context=jvbl • Charles Snyder's Hope Theory: https://www.mindtools.com/aov3izj/snyders-hope-theory • The Sunflower Model: https://player.captivate.fm/episode/ee784c9c-cf26-48df-b07f-b4c0dcc638f3 • The Sunflower Model: https://happinesssquad.com/the-sunflower-model-career-transition-guide-with-ashish-kothari/ • The Power of the 5:1 Ratio: https://michiganvirtual.org/blog/the-power-of-the-51-ratio-in-the-classroom-how-fostering-positive-interactions-can-transform-student-learning/ • Martin Seligman's Learned Helplessness:

In this episode, you step into the exam room with two ODs who turned “maybe someday” into a thriving myopia management program—without waiting to have it all figured out. Dr. Alecia Barnes and Dr. Jenn Lyerly share how they moved from dabbling to discipline: simple scripts that spark parent buy-in, a clean consult flow that saves time, pricing built on chair cost (not guesswork), and team training that keeps the message consistent. No hype. No heroics. Just a clear path from “interested” to “implemented”—so more kids get better outcomes, your team has a plan, and your practice gains a specialty that compounds over time.   Follow our Podcast on All Available Platforms Follow our Podcast on Instagram Follow IDOC on Facebook Follow IDOC on LinkedIn Watch our Podcast Video on YouTube

Stop Talking Tactics. Start Leading Strategy.Most firm owners turn board meetings into long tactical checklists. The result? Burnout, disengaged leaders, and no real progress toward growth.In this episode of The Wize Way Podcast, Thomas breaks down how to:✅ Keep board meetings purely strategic (not firefighting) ✅ Use a 90-day plan to drive clarity and action ✅ Track the Fab 5 KPIs that give you peace of mindIf you're ready to stop micromanaging and start leading with vision, this one's for you.________________ PS: Whenever you're ready… here are the fastest 4 ways we can help you fix and grow your accounting firm: 1. Download our famous Wize Freedom Strategy Map for FREE - Find out the 96 projects every firm owner must implement to build a $5M+ firm that can run without them - Download here 2. Need to Hire right now? Book a 1:1 FREE discovery call with our WizeTalent hiring coaches to help find your next team member the Wize Way – Click Here 3. Book a 1:1 Wize Discovery Session – Spend 30mins with our Wize CEO, Jamie Johns, a $7M firm owner who is ready to give you his entire business plan to build a firm that can run without you – Find out more here 4. Work with Jamie and our mentors for 8 weeks - Build a custom business plan for your firm - Apply here

After nearly two decades as an entrepreneur and a decade leading Brand Better, Nicole Harlow returns to the mic to share the real story behind the last nine months—why she evolved from “just branding” to launching Lead Better HQ, a HIPAA-compliant marketing + automation platform for functional medicine clinics. This candid episode covers the lessons from conference circuits, the hidden cost of disconnected tools, the power of recurring revenue, and why Human + AI is the future of patient acquisition. Nicole opens the curtain on building the platform, assembling a team, and choosing to stay devoted to the functional/alternative health niche she lives and breathes—even on weekends.Episode HighlightsWhy branding alone wasn't solving the core problem: predictable patient flowSimplicity > complexity: applying “light & water” thinking to business systemsBehind the scenes of four conferences (and what was actually worth it)Moving from feast-or-famine projects to a recurring-revenue modelBuilding Lead Better HQ: HIPAA-aligned CRM, automations, Voice/DM AI, and real human strategyThe “try before you buy” philosophy and designing high-touch implementationsStaying niche: why functional medicine remains homeLeadership, introversion, and creating a business you actually enjoy runningWho It's ForFunctional and integrative medicine practitioners—solo or multi-provider—who want consistent patient flow, fewer manual tasks, and a modern, human + AI marketing system.Get StartedReady to see how Lead Better HQ can help you never miss another patient and streamline your growth? Book a free Growth Strategy Session at LeadBetterHQ.com.Keywordsfunctional medicine marketing, AI front desk, HIPAA-compliant CRM, patient acquisition, marketing automation, Voice AI, medical practice growth, Lead Better HQ, Brand Better, Nicole HarlowWelcome to Brand Better® and Lead Better HQ We are an award-winning branding, marketing & podcast production agency for wellness brands, health-based businesses, health clinics and clinician entrepreneurs Join our mailing list here. Follow on Instagram @brandbetterco. guides & programs take brandpop® type quiz (free) brandpop® guide to instagram ($27) confident podcast host ($22) profitable wellness podcast ($397) brand planner® toolkit (free) masterclasses & podcast 6- figure podcasting for wellness biz confidence to be the "face" of your biz work with us learn about lead better ...

Send us a textIn this episode we interview Sherri Schwartz, a marketing leader at Ovation CXM, about building a video-first system that turns a single recording into dozens of assets. What you'll learn in this episode:How to transform one long-form interview into webinars, YouTube anchors, and a stream of LinkedIn micro clips.A slicing method: cut each Q&A, title clips with the problem solved, and match format to channel.Why micro videos capture buyer attention in the first five seconds.A hybrid toolkit: agency partners, AI platforms like Descript and Synthesia, and human editors.How to brief agencies with brand books, style guides, and clear clip specs.Distribution tactics: YouTube for search, Vimeo for restricted industries, LinkedIn for reach, and sales libraries for enablement.Where clickable Storylane demos add interactive depth and repurposable video content.The limits of AI avatars and the importance of a human voice.

Community-Led Growth: How To Turn Customers Into Your Growth EngineWe break down the playbook for community-led growth — how to move beyond engagement theater and build a system where customers become your distribution.Featuring Laís de Oliveira (author of Hacking Communities), this episode gives you practical frameworks like the Five Ps, the “lighthouse → port → city” journey, and closeness circles that turn casual users into passionate advocates and ambassadors.We show you how to:+ Make community a core growth engine (not a side-channel)+ Design onboarding and programming that build habit+ Use contribution, access, and recognition to scale advocacyIf you're a B2B marketer on a small team, this episode shows how to create a community-led growth system that compounds your distribution and builds lasting trust with buyers.-----------------------------------------------------

Proposals can make or break your agency's Q4 pipeline. Too vague, and prospects don't see the value. Too detailed, and they get stuck in analysis paralysis. In this episode, Dan is joined by Joe Ardeeser, founder of Smart Pricing Table, to talk about how agencies can strike the right balance, upsell strategically, and close deals faster as the year wraps up.Whether you're facing slow proposals, scope creep, or undercharging, this conversation gives you practical steps to turn proposals into a growth engine for your agency.

In today's episode, we're joined by Ariana Ferwerda, co-founder and CEO of Halfdays, to unpack the strategy and philosophy behind building a true community-first DTC brand, and why that approach has worked so well for them.Ariana shares her journey of launching a brand that struck product-market fit in its first season and grew 10x from their first to second season. We dive into the how and why behind Halfdays' community-led approach - from the early customer insight that shaped their brand mission, to how they took a different path than the typical early-stage DTC playbook, and how that thinking informs their approach to growth.She shares what it actually looks like to operationalize community at scale, from their ambassador model to how they decide when to lean on community, and when to tap into performance or influencer marketing instead.We also get into how they measure the impact of community-led initiatives, what brands often get wrong when they jump into community without a clear reason, and when leading with community simply isn't the right fit - plus much more.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6Chapters:00:00 Introduction 12:46 Ariana's Journey to Half Days22:57 Product Market Fit and Growth Strategies33:07 The Importance of Community in Brand Strategy45:18 Activating Community: Events and Engagement01:00:20 Measuring Community Impact and SuccessPowered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsHaus.http://Haus.io/operatorsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here: https://9operators.com/

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we sit down with Alex Schultz, the CMO and VP of Analytics at Meta, to unpack nearly two decades of hard-earned marketing insights from inside one of the most influential tech companies on the planet.From his scrappy beginnings as an affiliate marketer trying to pay for college, Alex rose through the ranks at Facebook—helping launch self-serve ads, custom audiences, and building the company's analytics function from the ground up.Now, as CMO, he shares how he thinks about brand vs. performance, why incrementality measurement is non-negotiable, and what it really took to lead the rebrand from Facebook to Meta in under seven months.In this episode, you'll learn:How affiliate thinking creates real marketersWhy starting with performance-driven urgency creates marketers who understand what actually drives growthThe self-serve ad platform strategy that unlocked small business scaleAlex shares how linking product and marketing—from in-product CTAs to retargeting drop-offs—became Meta's growth engineWhy incrementality is the foundation of modern marketingForget last-click—true marketers use lift tests, holdouts, and on/off testing to see what really worksHow to build brands on performance platformsYes, you can build a brand on Meta—but only if you measure it rightThe inside story of the Meta rebrandIncluding a midnight WhatsApp from Zuckerberg and a literal house fireWhy creative strategy—not media buying—is the future in an AI worldAgencies will evolve, but those who control the data + creative inputs will control outcomesHow Alex is using creator marketing, email, and retargeting to market his new book, Click HereThe modern playbook Meta uses… now applied to booksVisit Hachette Book Group for information on how to purchase Click Here: The Art and Science of Digital Marketing and Advertising, out on October 7th. And you can check out an audio book version on Spotify here: https://open.spotify.com/show/5hsoMSkbpEboe0M4aGqNgZTimestamps00:00 - From Affiliate Marketer to CMO of Meta02:00 - Building Facebook's Growth Engine and Analytics Team06:00 - Lessons From the Affiliate Mindset08:00 - Launching Self-Serve Ads and the First Custom Audiences11:00 - Rebranding Facebook to Meta: Inside the Strategy15:00 - Building Brands with Direct Response vs. Top-of-Funnel Marketing18:00 - How WhatsApp's Brand Story Shifted Perception20:00 - Why Alex Wrote "Click Here" and Its Core Principles24:00 - The Future of Agencies and AI in Advertising28:00 - Marketing the Book Using Meta StrategiesHashtags#DTCpodcast #Meta #AlexSchultz #DigitalMarketing #BrandStrategy #AffiliateMarketing #Rebranding #MarketingBook #GrowthMarketing #AdvertisingStrategy #MarketingTips #SocialMediaMarketing #BusinessGrowth #CMOInsights #MarketingPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Is your team chasing growth or just chasing KPIs? In this episode of Revenue Boost: A Marketing Podcast, titled “From Mission to Metrics: How to Build a Scalable Growth Engine,” CEO Ollie James shares the unfiltered truth: without a clear mission, your GTM strategy is just noise. You'll hear how Ollie went from RevOps and CRO roles to leading Attribution and how he rebuilt the company's growth engine from the ground up by anchoring around mission, vision, and values. His approach replaces the leaky funnel with a sieve model, turns onboarding into a revenue driver, and reframes trial periods into proof-of-value commitments that align marketing, sales, product, and finance around outcomes, not activity. This episode is a must-listen for leaders who are tired of misalignment, scattered growth, and pipeline that looks good on paper but leaks trust at every stage. What You'll Learn: Why chasing KPIs without clarity sabotages scale How to turn onboarding into your most powerful growth lever The “sieve model” that exposes your GTM blind spots Ollie's POV framework that filters out bad-fit leads and converts faster How to get buy-in from skeptical CFOs and unify your GTM team Who It's For: CEOs, CROs, CMOs, and RevOps leaders who want to scale smarter—not louder. In just 31 minutes, you'll gain a new blueprint for building a mission-aligned, revenue-resilient business. Stay to the end, where Ollie shares his narrative structure for winning executive buy-in and designing onboarding that creates trust from day one. Want growth that lasts? Tap play. Let's scale smart. Flat or slowing revenue? Let's fix that—fast. Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine.

Algenon Cash sits down with Stephanie Pace Brown, President & CEO of Visit Winston-Salem, to learn what's driving the booming tourism economyThe Triad Podcast Network is proudly sponsored by The Ginther Group Real Estate, Dewey's Bakery, and Three Magnolias Financial Advisors.

Welcome back to Season Two of the PIE-Cast, where we will be diving into The Growth Engine, A Guide to Building a World-Class Business Development Function in Professional Services. In this episode, TJ Dennis sits down with Andi Baldwin, the CEO of Profitable Ideas Exchange and one of the four authors of The Growth Engine. Andi talks through building a growth culture in professional services and why it should be democratized, gives even MORE sports analogies (we cant help ourselves) and how it pertains to a sales-to-delivery handoff, and the necessity that is a CRM system for your business.If you have feedback about the show or would like to learn more about working with PIE, please contact us at: connect@profitableideas.com. You can also learn more about our previous books, How Clients Buy and Never Say Sell, by visiting our website.Profitable Ideas Exchange - connecting powerful minds, making the world smarter and smaller.

In this episode, Shiv Narayanan sits down with members of the How To SaaS client services team to talk about the most common marketing challenges inside PE-backed portfolio companies—and how to solve them. Chief Client Officer Farhad Chikhliwala, VP of Marketing Taylor Moore and Director of Marketing Tatiana Morand discuss why poor tracking and misaligned spend can drain ROI, how to prioritize the right order of operations for go-to-market, the role of the CMO as a “custodian of investment” and how to align team structure with the investment thesis. Tune in to hear about overlooked growth levers like upsell and cross-sell, how to find 20–40% efficiency in existing spend and how to balance AI adoption with the marketing fundamentals that still drive enterprise value.

Most recruitment agencies waste £50+ per cold call meeting. Anthony Lewis found a better way to scale from startup to 50-person team. Anthony's team made 1,500 cold calls for just 27 placements. That 1.8% conversion rate would panic most agency owners. Instead, he built a candidate experience system that turns rejections into revenue. What You'll Learn: How to build agency growth without expensive cold calling Business development strategies that actually work How 86% candidate satisfaction became his competitive advantage Agency scaling secrets from startup to 50 employees Why treating candidates like future clients changes everything Key Insights: 9:39 Why purpose prevents fee-chasing behavior 24:53 What "psychological safety" means for performance 35:30 Why individual KPIs beat generic targets 45:43 The candidate feedback system that drives growth 50:26 How the MD personally calls every unhappy candidate Anthony Lewis Bio and Contact Info  Anthony is passionate about the careers of public sector leaders, and for over a decade has supported organisations nationally to attract and hire the best talent. Whether interims, Non Execs or people into permanent roles, Anthony is never happier than when helping people fulfil their career ambitions.  Anthony is Managing Director at Tile Hill, a public sector-focused executive recruitment company, and is hugely proud of the achievements of the business and those around him. From having been awarded Best Company to Work For, Best In House L&D at the 2024 REC Awards, the Best Candidate Experience category at the 2024 Tiara Awards, and most recently voted the number 1 interim service provider in the Institute of Interim Management Annual Survey, it is a reflection of the values led approach and passion that Tile Hill's team show as they approach their work every day. With an EVP of #Lovetheimpactyou make, we are all inspired to make a difference for those who are shaping the society we live in. • Tile Hill website link Anthony Lewis on LinkedIn Different Leadership website link Tile's fundraiser for Alzheimer's Society People and Resources Mentioned David Weir on LinkedIn Leo Hewett on LinkedIn  Force24 JobAdder Adecco Group Connect with Mark Whitby Get your FREE 30-minute strategy call Mark on LinkedIn Mark on Twitter: @MarkWhitby Mark on Facebook Mark on Instagram: @RecruitmentCoach Subscribe to The Resilient Recruiter

Sales was chasing leads. Marketing was chasing attention. Nobody was chasing results. This episode walks through one type of Growth Engine we build for clients to stop the scramble and start scaling - quietly, systematically, exponentially, without burning out your team or adding more headcount. GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Welcome back to Season Two of the PIE-Cast, where we will be diving into The Growth Engine, A Guide to Building a World-Class Business Development Function in Professional Services. In this episode, TJ Dennis sits down with returning guest Erika Flowers, the Chief Client Officer and Partner at Profitable Ideas Exchange. Erika is one of the four authors of The Growth Engine and she talks through what an Ideal Client Profile (ICP) looks like and why it matters, gives us a few sports analogies that help paint a picture of working as a team in business, and why professional services need to find their niche. If you have feedback about the show or would like to learn more about working with PIE, please contact us at: connect@profitableideas.com. You can also learn more about our previous books, How Clients Buy and Never Say Sell, by visiting our website. Profitable Ideas Exchange - connecting powerful minds, making the world smarter and smaller.

Welcome back to Season Two of the PIE-Cast, where we will be diving into The Growth Engine. We wanted to take a moment and set the stage for what's to come in the next year of the PIE-Cast, featuring all new guest, hosts, topics, opinions, jokes, perspectives, and insights for you to take to your businesses. We will be releasing bi-weekly episodes so make sure to like, subscribe, and share episodes you enjoy. Available wherever you consume podcasts. If you have feedback about the show or would like to learn more about working with PIE, please contact us at: connect@profitableideas.com. You can also learn more about our previous books, How Clients Buy and Never Say Sell, by visiting our website.Profitable Ideas Exchange - connecting powerful minds, making the world smarter and smaller.

Ivan Feinseth has a $110 price target on Uber Technologies (UBER), believing the company can greatly benefit from robotaxi tech. He adds that the company's $20 billion buyback is a stamp of confidence from Uber that it can add to its cash flow. Greg Halter says that cash flow is what originally attracted him to the name. Management commentary on the consumer adds to his bull case on the stock.======== Schwab Network ========Empowering every investor and trader, every market day. Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/ About Schwab Network - https://schwabnetwork.com/about

Alberto Francis champions end-user empathy, proactive insights, and monetization at GTIA ChannelCon “I heart Service Desk.” — Alberto Francis, President & CEO, Black Birch Group At ChannelCon 2025, hosted by GTIA in Nashville, Alberto Francis of Black Birch Group sat down with Doug Green, Publisher of Technology Reseller News, to deliver a bold and unexpected message: the service desk deserves more love—and attention as a growth driver. Francis, a self-described “talker” with a background in financial services IT, explained how his passion for human connection led him to build a company centered on crafting customized service desk experiences for MSPs. “It's the one place users interact with us daily,” said Francis. “It should be loved 24/7.” According to Francis, the service desk is an untapped source of business intelligence. “Why is it that 20 new user onboardings don't trigger a conversation about growth?” he asked, citing missed opportunities for MSPs to proactively engage clients on automation, workflow efficiency, and scaling support. He envisions a smarter, more proactive desk that not only solves tickets but flags business trends before they reach the executive suite. Black Birch Group's approach is to build desks that deliver “white-glove” experiences with KPI strategies that go beyond vanity metrics. Instead of just measuring closure rates, Francis encourages MSPs to ask, “Are we collecting insights that drive business?” His message to MSPs at ChannelCon: “Let's start by talking. If we work together to improve the desk, opportunities will follow.” Francis believes that passion and proactive design can turn the service desk from a cost center into a strategic advantage. To learn more, visit blackbirchgroup.com

If you're a content creator in a business niche and you're NOT going to live events, you're missing one of the easiest ways to grow your influence, revenue, and network. But just showing up isn't enough. You need to be strategic about it. Let me walk you through exactly how to make live events your secret growth engine. 1. Pick the Right Events Don't just go to every conference in your industry. Be selective. Ask yourself: Will my ideal audience or customers be there? Will the people I want to partner or collaborate with be there? Will there be speakers who are already where I want to be? Will the people in attendance be critical to my business model of the future? Smaller, niche events are often better than the giant ones because it's easier to have real conversations. 2. Have a Plan Before You Go Treat this like a marketing campaign. Make a hit list of 5–10 people you want to meet. Connect with them on LinkedIn before the event with a simple message: “Hey, I see we're both going to [Event]. Would love to say hi while we're there.” If they respond, you can add, let me know if you want to grab coffee while there. It's an easy ask. Follow the event app so you can see where people are gathering. Most creators go in blind and just “see what happens.” Don't do that. 3. Work the Room (Even if It's Uncomfortable) Yes, some of this will feel awkward. Do it anyway. Sit at a different table each meal. Go to every networking event, even if you're tired. After a speaker session, walk up, introduce yourself, and thank them. 90% of attendees don't bother, so you'll stand out. When you sit in a session, introduce yourself to at least one person sitting by you. They will thank you for it as they are probably uncomfortable sitting by themselves. 4. Buy the Book, Get It Signed Here's a power move: If the speaker has a book, buy it BEFORE the event. Bring it with you, and after their talk say: “I loved your session. Would you mind signing this? I already bought it—it's been really helpful.” Why? Because now you're not just another attendee—you're someone who invested in their work. People remember that. When I first spoke at Hubspot's inbound, Douglas Burdett from the marketing book podcast, was standing in the back with my book Epic Content Marketing. How could I not stop and talk to him? Since then, we became fast friends and I was on his podcast I think seven times. He did that with so many speakers. 5. Follow Up Fast The magic isn't just at the event—it's what you do after. Send a quick LinkedIn or email note the next day: “Great meeting you yesterday at [Event]. Loved our chat about [Topic]. Let's keep in touch.” If you promised to send someone a resource or an intro, do it within 48 hours. Most people don't follow up, which is why this works so well. The Big Picture Look, content creation can feel like sitting alone behind a keyboard. But the fastest way to build authority and trust is face-to-face. People buy from people they know—and live events shortcut years of online grinding if you do them right. So don't just attend. Be strategic. Have a plan. Make yourself known. That's how live events turn into partnerships, clients, speaking gigs—and real friendships. Pre-order my new book, Burn the Playbook, here ---> https://www.joepulizzi.com/books/burn-the-playbook/ Come join me at Content Entrepreneur Expo (CEX) in Cleveland August 24-26. Use coupon code CEXDAY to save $200 - https://cex.events/ ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.  

Penguins spend 75% of their lives in the water, actively positioning themselves exactly where they need to be to hunt and survive. It's intentional placement. Strong brands do the same. They know where they belong and commit. Too many don't. They drift, hoping the market finds them. You've got to stake your spot and give your marketing something to stand on. In this episode, Drew brings in Marni Puente (SAIC) and Sara Larsen (Wolters Kluwer Health), two marketers who've learned that positioning only works when it's clear, repeated often, and owned beyond marketing. They get into how to break the cycle of repositioning, earn internal trust, and lay the groundwork for durable growth.  In this episode:  Marni shares how a tight positioning strategy anchored SAIC's rebrand and became a decision filter across the org  Sara explains how to drive clarity in a matrixed enterprise, aligning stakeholders without watering down the message  Both guests reflect on the power of internal alignment as the real test of a strong position  Plus:  How to test positioning with internal and external audiences  Why simplicity is your signal when it comes to clarity  What positioning unlocks across marketing, sales, and culture  How to build buy-in that lasts beyond launch   Tune in to learn how focused positioning gives every team a north star and puts your brand strategy to work across the business.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Say goodbye to juggling multiple subscriptions! Business Growth Engine combines a free CRM, AI tools, and marketing solutions in one system, helping small businesses slash technology costs while gaining enterprise-level capabilities for sustainable growth. Ethos Media & Marketing LLC City: Washington Address: DC - MD - VA - FL Website: https://www.ethosm2.com Phone: +1 202 935 9953 Email: info@ethosm2.com

You might have the right systems, the right process, even the right results, but if you can't clearly show a recruit what success looks like on your team, you're going to lose them. In this episode of Recruiting Conversations, I walk you through how to turn your advantage into a real, visible success framework that inspires confidence and creates buy-in. This isn't theory. This is how to go from vague promises to concrete proof so recruits can not only hear the plan, they can see themselves in it. Episode Breakdown [00:00] Introduction – Why most recruiting conversations fall flat: recruits can't visualize the journey. [01:00] Step 1: Document the Framework – Get your playbook out of your head and onto paper. Break it into repeatable steps or phases. [02:00] Step 2: Give It a Name – Branded names like "The Growth Engine" or "90-Day Playbook" give your system identity and credibility. [03:00] Step 3: Make It Visual – Turn your framework into a simple one-pager. Timeline, flowchart, or journey map. Just make it something they can see. [04:00] Step 4: Pair It With Stories – Bring each phase to life with real success stories from your team. [05:00] Step 5: Personalize It to the Recruit – Say, “Here's where I'd place you and here's what support looks like from day one.” [06:00] Bonus Insight – You don't need a fancy design. A whiteboard sketch done with passion is more powerful than a polished brochure with fluff. [06:30] August Live Workshops – Orlando, Aug 7 and Denver, Aug 21 → Real strategy, real playbooks, small group intensity. Details at 4crecruiting.com/events [07:00] Final Challenge – Build a framework that creates clarity. Then use it consistently in your recruiting conversations. Key Takeaways If It's In Your Head, It's Invisible – Get your systems documented so others can believe in it. Name It, Own It – A named framework builds confidence and positions you as a strategic leader. Visuals Stick – Use a one-pager to walk recruits through the journey. Make the path feel real. Stories Sell the System – Real examples prove the framework works. That's what recruits are looking for. Personalization Is Power – Show recruits exactly where they'd land and how they'd win. You don't need perfection. You need clarity. Recruits follow leaders with a plan, not just a pitch. Build your success framework, share it often, and watch the right people start leaning in. Want help building a high-trust recruiting system that works at scale? Subscribe to my weekly email at 4crecruiting.com, or book a strategy session at bookrichardnow.com. Let's build a playbook worth following.

What You'll Learn:Why supply chain must sit at the strategy table - not behind itHow SKU discipline drives faster growth and cleaner marginsWhat “AI as servant” really means in ops leadershipWhy executional control beats theoretical plans every timeWhat separates founders who scale from those who stallHow to balance autonomy and shared services in multi-brand orgsHow ops becomes the difference between brand hype and brand healthQuotes:[00:07:25] – “Everything is theoretical - until the customer doesn't get their order.” - JuE Wong[00:22:25] – “World domination with one SKU is better than SKU proliferation going nowhere.” - JuE Wong[00:30:59] – “AI is your servant, not your master.”  - JuE Wong[00:35:08] – “If you're not making money, it's a hobby.”  - JuE WongAbout the Guest:JuE Wong is CEO of PBG, a PE-backed portfolio of six brands and three manufacturers. A six-time CEO across public and private companies, she's known for scaling teams, transforming operations, and embedding supply chain as a core lever for growth, not just cost.Links Mentioned:JuE Wong on LinkedInPerformance Beauty Group Subscribe and Keep Learning!If you're a logistics leader looking to scale sustainably, don't miss out! Subscribe for more expert strategies on tackling modern supply chain challenges.Be sure to follow and tag the eCom Logistics Podcast on LinkedIn and YouTube

Crises aren't just setbacks — they're strategic moments to elevate customer experience. In this episode, Jeff Titterton, Chief Marketing Officer of Stripe, breaks down why investing in customers during uncertain times is the most resilient path to long-term growth. Drawing from his time as COO at Zendesk and insights from scaling through economic downturns, Jeff highlights how modern businesses can align product, service and marketing to unlock customer loyalty and profitability.Specifically, Jeff covers:(02:12) Aligning CS and CX with product and business strategy accelerates growth during tough times.(03:22) Customer service drives CX and reveals where the business falls short.(05:44) A crisis is the time to invest in customers and enhance service and product.(10:19) Many still see CX as a cost, not a growth driver focused on real outcomes.(12:06) Customers expect to reach you anytime, anywhere, on any channel.(15:58) Technology brings actions into the service layer, enabling fast, personalized solutions.(17:27) Aggregating CX data helps fix root issues before customers even notice them.(21:07) Show compassion to customers and colleagues in challenging times.Resources Mentioned:Jeff Tittertonhttps://www.linkedin.com/in/jefftitterton/Stripe | LinkedInhttps://www.linkedin.com/company/stripe/Stripe | Websitehttps://stripe.comZendesk CX Trends Reporthttps://cxtrends.zendesk.com/This episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#CustomerExperience #CXStrategy #DigitalTransformation #Product #Marketing #Innovation #StartUp #GenerativeAI #AI

Ari Taublieb, Chief Growth Officer at Root Financial, joins The Advisor Journey to share how he helped scale the firm from $25 million to $1.1 billion in AUM, primarily through YouTube.Ari breaks down the playbook behind Root's explosive organic growth, fueled by video content, community building, and a culture-first hiring model. He explains how one viral YouTube video can change everything, why conversion starts before the first meeting, and what it really means to build a client experience that scales without sacrificing quality.From salmon breakfasts in a two-person office to a 65% close rate on $2M+ clients, Ari offers a behind-the-scenes look at Root's rapid rise and the content engine powering it.If you're wondering what modern growth really looks like for advisory firms, this episode delivers the blueprint.ABOUT ALTRUIST: We're on a mission to make independent financial advice better, more affordable, and accessible to everyone. As a modern custodian, Altruist helps high-growth, client-centric, and tech-forward RIAs deliver great advice to more clients at lower costs. Want to find out how Altruist can help you grow? Talk to our team by visiting www.altruist.com/talk-to-us STAY CONNECTED: Instagram ► https://www.instagram.com/altruistcorp/ Twitter ► https://x.com/altruist Linkedin ► https://www.linkedin.com/company/altruistcorp/ ABOUT THE ADVISOR JOURNEY: Real-life strategies for the modern financial advisor who's ready to scale. Join Altruist leaders and guests as they share proven tactics, unfiltered advice, and hard-won lessons you can apply to your own practice. These conversations will propel your career to the next level—don't miss it. Disclaimer: Altruist Corp ("Altruist") offers technology and tools designed to help financial advisors achieve better outcomes. Advisory and certain other services are provided by Altruist LLC, an SEC-registered investment adviser, and brokerage related products and services are provided by Altruist Financial LLC, a member of FINRA/SI...

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Events have always been a powerful way to connect, but in the world of B2B marketing, they often don't get the recognition they deserve as a proper growth channel. Today, event-led growth is making a strong comeback, particularly as people yearn for genuine human connection in a tech-heavy, AI-driven world. When done right, events become much more than a one-time experience. They are strategic moments that drive revenue, build relationships, and fuel pipeline growth.In this episode, Kate Hammitt, VP of Marketing at Cvent and an event marketing veteran, shares insights from her extensive experience running events, from the US Open to major trade shows. She breaks down how event-led growth is evolving, why rigor and data are crucial, and how to create events that not only deliver exceptional experiences but also generate ongoing value through content and follow-up. Kate also shares smart tips on measuring success, curating the right audience, and using personalization to make every event meaningful.In this episode, you'll learn:What event-led growth means, and why it needs a clear strategyHow to measure event success beyond just attendance and anecdotesWays to use data and AI to personalize and elevate event experiencesPractical advice for identifying gaps in your buyer's journey where events can add the most valueJump into the conversation: (00:00) Introducing Kate Hammitt and event-led growth (05:19) Defining event-led growth and the role of strategy (07:24) Post-event follow-up and measuring impact (09:30) What makes a good event (10:22) Content creation and attendee experience (12:04) Trends in personalization and peer connections (15:06) How clients are shifting event budgets and formats (16:23) Using data and AI to personalize events (19:04) Kate's favorite events and career highlights (20:22) Advice for starting or scaling an event program

How do you build partnerships that actually drive revenue—not just relationships? In this episode, Billy Robbins joins to break down the evolution of partnerships, the rise of marketplaces like AWS, and how to create real value through strategic collaboration. Whether you're building your first BD function or scaling with hyperscalers, this one's packed with hard-earned insight.

In this episode, we sit down with Meghann McNally, Chief Marketing Officer at Wrench Group, to explore how she's transforming the home services industry through predictive analytics, local brand empowerment, and a bold growth mindset. From leading digital disruption in traditionally offline sectors to integrating marketing with data science, Meghann shares her approach to building trust, scaling rapidly, and avoiding “one-size-fits-all” marketing traps.Whether you're scaling a brand or trying to outpace competitors, this episode is packed with actionable insights on how to lead with both heart and hard numbers.

China may have been the big headline out of Nvidia's quarter, with 28 mentions on the earnings call, but right behind was inference at 27. It represents the next wave of AI, models that generate responses after getting trained, and could unlock a major new growth engine for Nvidia. 

Mike Stella who has been around the block time and time again walks us through his vision of patient experience. The intention is to find sustainability of the patient to not need you by trying to find opportunities, not solutions. This opens the patient up to feel confident and empowered. One of my favorite quotes that sums up the meaning of this podcast is, "when a flower doesn't grow, you don't fix the flower, you fix the soil." Other info from the podcast:Mike Stella operates on instagram as @mikestella_atc. He will be speaking at St Louis Fitness Conference July 10th-11th and at Strong New York September 29th. Mike has a business course for rehabilitative workers online called Growth Engine - find the link in his instagram bio! Thank you, and enjoy the episode!

In today's episode of the Second in Command podcast, Cameron discusses the complexities of building and optimizing a high-performing team while navigating the challenges of growth, leadership transitions, and strategic decision-making. You'll discover the importance of identifying key roles, leveraging technology, and ensuring that each team member brings measurable value. A candid exploration of industry pitfalls reveals the common struggles leaders face when dealing with unreliable service providers, ineffective hires, and the need for clear accountability. Throughout, the emphasis remains on cutting through the noise to build a strong, results-driven organization. You'll also get a behind-the-scenes look at an innovative hiring process that flips traditional recruitment on its head. Instead of relying on resumes and standard interviews, this approach puts candidates to the test with real-world assignments that showcase their skills, efficiency, and ability to think critically. A standout example demonstrates how one individual not only met expectations but exceeded them by incorporating AI-driven insights and delivering a polished, comprehensive strategy.This episode is a reminder that, despite the weight of decisions and the complexity of business operations, the real goal is to enjoy the process.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:Why hiring project managers as a "release valve" instead of training account managers to be self-sufficient is a flawed strategy.The importance of having a leadership team that can implement and maintain systems and processes.The value of celebrating people who notice inefficient systems and encouraging them to speak up.Cameron's personal analogy about the pain of getting divorced to illustrate the importance of moving on quickly.And much more...Resources:Connect with Cameron: Website | LinkedInGet Cameron's latest book "Second in Command: Unleash the Power of Your COO"Get Cameron's online course – Invest In Your Leaders

Are you wrapping up clients' final sessions with an awkward “goodbye and good luck”? You might be missing the biggest opportunity in your coaching business.We continue our series on delighting clients this week by focusing on what happens after their formal program ends. Financial wellness isn't a destination—it's a lifelong journey with new challenges at every stage. By maintaining meaningful relationships with past clients, you create both ongoing value for them and sustainable growth for your practice.Think about it: your past clients already know your value. They've experienced the transformation you provide firsthand. When you create intentional ways to stay connected, these relationships become the foundation of a thriving, sustainable business where you're not constantly chasing new leads.In this episode, we break down the three essential components of a great off-boarding process: the celebration session that highlights client progress, documenting their journey as a touchstone they can return to, and providing a success toolkit that equips them for continued growth on their own.We also explore two proven models for ongoing support. The periodic coaching program offers flexible check-ins that evolve as clients progress—starting monthly, then quarterly, and eventually semi-annual—focusing on strategic planning rather than budgeting basics. For some practices, a community membership program creates connections between clients on similar journeys.Beyond these formal touch points, we share practical ways to stay meaningfully connected through your connection calendar and regular communication that feels personal, not promotional.The most powerful outcome of these strategies? A natural referral culture where clients enthusiastically share their experience with others. Links & Resources:Ultimate Growth GuideJoin the Facebook groupGet your Client Journey RoadmapKey Takeaways:The celebration session transforms a final meeting into a powerful launch pad for clients' independent success by highlighting their growth journey and newfound skills.Document your clients' progress throughout the coaching relationship—it becomes their touchstone during future financial challenges when you're not there.Periodic coaching evolves with your clients' needs: monthly → quarterly → semi-annual, focusing less on budgeting mechanics and more on being their strategic thinking partner.Your clients don't stop needing guidance after their program. Rather, they need different guidance as new life stages bring fresh financial challenges they've never navigated before.To increase your referral rate, stop asking for referrals and start creating client experiences so transformative they naturally want to share you with others.The most meaningful client communications aren't about your business news. They address the specific financial concerns of people already managing money well.Financial stability in your coaching business starts with client relationship stability; when past clients become your marketing department, algorithm changes can't touch your growth.

Mayur Gupta is currently the CMO at Kraken, one of the largest crypto platforms in the world. Prior to that, he lead Marketing, Business Transformation and Growth at Gannett - USA Today Network, led Growth at Spotify and was the CMO at Freshly which eventually got acquired by Nestle. He was the first ever Chief Marketing Technologist at Kimberly Clark. In Today's Episode We Discuss: 03:25 Biggest Growth Lessons from Spotify 08:21 Role of Marketing in Product-Led Companies 13:35 How to Build a Growth Engine 20:40 Organic vs. Paid Growth Strategies 27:36 The Branding Dilemma: Performance vs. Brand Marketing 28:37 Creating Demand: The Role of Upper Funnel Marketing 29:35 Balancing Investment: Immediate vs Long Term Bets 30:03 Channel Saturation and Experimentation 31:42 Growth Strategies and Performance Metrics 34:54 Growth: Big Swings or Moving % Points 40:04 Successful Growth Experiments and Tactics 44:56 Quick Fire Questions and Final Thoughts  

Having too many ideas is just as paralyzing as having none. The excitement of possibility quickly turns into frustration when those ideas stay trapped in notebooks and late-night brainstorming sessions. The challenge isn't just generating new concepts—it's organizing them, refining them, and turning them into something real. AI can't replace creativity, but it can help cut through the noise, connect the dots, and bring structure to the chaos, making execution as dynamic as the vision itself. Bryan Mattimore, co-founder of Growth Engine Company, is a leading innovation strategist who has helped generate $3 billion in new sales for Fortune 100 companies. Author of 21 Days to a Big Idea and Idea Stormers, he is known for his creative problem-solving techniques and TEDx talk on innovation. Today, he explores how AI can revolutionize brainstorming, sharing practical methods for using it as a creative partner. He discusses how innovators can leverage AI to generate, refine, and develop breakthrough business ideas. Stay tuned! Resources The Growth Engine Co. An Innovation Agency Follow Bryan Mattimore on Facebook Connect with Bryan Mattimore on LinkedIn