Podcasts about growth engine

Wil and Nicholas open by talking about “flowing like water” and how that mindset shows up in hospitality: staying adaptable, humble, and open. Nicholas traces his path from teaching skiing to unexpectedly building a career in enterprise software and QA with major pharma and tech companies, then starting a nonprofit, and finally helping open Feast Bistro in Bozeman. He describes the harsh reality of the first two years at Feast: the gap between fantasy and the P&L, mispriced menus, long hours, financial strain, and the grit required to survive COVID. What kept them afloat was humility, constant feedback from guests, and a deep belief that hospitality is about service, not ego.Those struggles led him to create Check This Out, a simple SMS-driven retention and word-of-mouth platform built first for Feast. Traditional marketing (direct mail, email, social) felt like guesswork because he couldn't track what actually drove revenue or distinguish new from returning guests. By counting every mailer and transcribing every comment card, he discovered that over 80% of guests came because someone they knew recommended Feast. That insight became the backbone of Check This Out: use SMS to bring guests back more often and amplify referrals with trackable, time-bound offers that clearly show who is driving traffic and sales. Throughout the episode, Nicholas emphasizes the same core ideas he's lived by: hospitality as service, learning over knowing, capital-efficient building, and using simple tools that actually work.10 Key Takeaways Hospitality is a gateway industry.Nicholas entered it through ski instruction and serving tables, learning empathy and customer focus, skills that shaped everything he's done since. Boredom fuels creativity.Long, quiet Vermont summers sparked the imagination that later helped him pivot careers and eventually become an entrepreneur. An unlikely path to restaurateur.Years in software QA taught him how to build systems that solve real user problems, experience that later informed Feast and Check This Out. Most pro formas are fantasy.Reality hits fast in restaurants: labor, food cost, pricing, and traffic rarely match projections, and the P&L forces honesty. Underpricing is a common early mistake.Feast discovered they were charging too little and had to adjust based on real customer behavior and feedback. Equity builds commitment.Giving chefs, GMs, and key partners skin in the game helped Feast survive the hardest stretches and come out stronger. Listening is everything.Nicholas embraces Kaizen and Deming's cycle: feedback from guests and staff only matters if you act on it without ego. Word-of-mouth is the true growth engine.His analysis showed 80%+ of guests came through personal recommendations, far more than any ad channel. SMS outperforms email and social.Near-100% open rates and fast response times mean campaigns drive real, trackable revenue, something other channels can't match. Check This Out delivers “butts in seats.”Restaurants use it to send compelling texts and let guests forward offers to friends, giving operators clear attribution and measurable ROI instead of guesswork.

Head of Global ABM & Campaigns at Datadog, Kevin Driscoll leads a global team driving pipeline through integrated, data-led programs. With experience at IBM and Anaplan, he blends demand generation, growth marketing, and competitive strategy to unite sales and marketing around impact. His focus on scalable personalization, creative testing, and bridging PLG and SLG motions has made him a leading voice in account-based growth.Watch this episode and learn:How Datadog evolved from PLG to a focused, account-based growth model.Why a “two-hat” ABM structure strengthens GTM alignment.What B2C-style creativity can teach B2B marketers about engagement.How AI enhances research and personalization while keeping ABM human-led.

In this episode of The Rainmaking Podcast, Scott Love speaks with Jacob Parks, President of Profitable Ideas Exchange and author of The Growth Engine, about how professional services firms can drive sustained growth through structured client feedback systems. Jacob reveals that most firms miss huge opportunities by treating client feedback as a formality rather than a core business strategy. He explains that when firms pursue feedback to genuinely learn—not just to increase revenue—they inevitably uncover insights that lead to deeper relationships, new opportunities, and stronger retention. Jacob introduces the concept of client advisory boards—groups of top clients who meet regularly to offer candid feedback, co-create solutions, and shape a firm's direction. He outlines the steps to implement a client feedback system: identify ideal clients, engage them in ongoing two-way conversations, and, most importantly, follow through on the insights gathered. Jacob emphasizes that curiosity, collaboration, and action are the hallmarks of firms that sustain growth over time. Visit: https://therainmakingpodcast.com/ YouTube: https://youtu.be/9AV80rUHyUo ----------------------------------------

Looking for a reliable Facebook Ads Agency in London that can actually deliver results? Join me live as I reveal our brand new Growth Engine offer, designed for businesses that want more leads and sales without the stress of managing ads themselves.   For just £300 (50% off the usual price), you'll get: • A full Facebook Ads setup tailored to your business • 30 days of hands-on management from a dedicated Facebook Ads Agency London team • Funnel strategy, ad creatives, compliance checks and ongoing optimisation • Protection for your ad account with our Policy Shield system • Creative refreshes to keep your campaigns performing • Real campaign examples so you can see proof that it works   During this livestream you'll discover: • How fast we can get your ads live, sometimes in as little as 14 days • Why London businesses choose us as their Facebook Ads Agency • How our clients turn ad spend into consistent revenue • Your chance to ask questions live and see if this package is right for you   We only take on a limited number of clients each month to keep quality high. If you're based in London and tired of ads that don't convert, this livestream is your chance to see how we run winning campaigns.  

https://www.linkedin.com/in/christophkarger/https://www.linkedin.com/company/gotonetworkhttps://www.linkedin.com/in/breitinger/Summary (AI) In dieser Episode von Go To Network spricht Christoph Karger mit Max Breitinger über die Zukunft von Customer Centricity, Automatisierung und Sales Prozessen – und warum viele Unternehmen zwar digitalisieren, aber dabei den Kunden aus dem Blick verlieren. Max verantwortet als Global Process Owner bei Cosmo Consult die Digitalisierung der Customer Journey – und erklärt, warum Technologie, KPIs und AI nie den menschlichen Faktor ersetzen dürfen. Im Gespräch geht es um die unbequeme Wahrheit: Viele Sales‑Teams designen ihre Prozesse, als wären sie für sich selbst – nicht für den Kunden. Christoph und Max sprechen über Anreizstrukturen, die kurzfristige Deals fördern, aber langfristige Kundenbeziehungen verhindern, über den richtigen Einsatz von KI im Sales und darüber, wie Customer Success zur echten Growth Engine wird. Eine Folge für alle, die Sales nicht weiter automatisieren – sondern besser machen wollen. Takeaways Nicht jeder Deal muss gewonnen werden – nur die richtigen.Kurzfristige Abschlüsse schaden, wenn Kunden danach churnen.Customer Success ist keine Service‑, sondern eine Wachstumsrolle.Zu viele Touchpoints verwirren den Kunden – weniger ist mehr.Incentives müssen langfristigen Erfolg belohnen, nicht Volumen.Digitalisierung und AI sind Werkzeuge, keine Entscheider.Gute Automatisierung entlastet – schlechte entfernt den Menschen.Sales braucht Frameworks statt starre Prozesse.Die beste Pipeline ist Teamsport – Sales und CS gehören zusammen.Der Kunde steht nicht im Prozess – er ist der Prozess. Sound Bites „Nicht jeder Deal muss gewonnen werden – nur die richtigen.“ „Customer Success ist kein Therapieplatz für Probleme aus dem Sales.“ „Wir bauen Prozesse für uns, nicht für unsere Kunden – das ist das Problem.“ „Digitalisierung ohne Empathie ist nur Automatisierung.“ „Sales braucht mehr Menschenverstand – nicht mehr Tools.“ „Frameworks geben Freiheit – Prozesse nehmen sie.“ „Der beste Automatisierungs‑Trigger ist immer noch gesunder Menschenverstand.“ „Customer Success entscheidet, ob Umsatz bleibt oder geht.“ „AI kann Daten lesen, aber keine Kunden verstehen.“ „Der Kunde ist König – aber nicht immer im Recht.“ Chapters 00:00 Begrüßung – vom Running Gag zur echten Folge 01:20 Was macht Max Breitinger eigentlich – und warum Customer Centricity mehr ist als ein Buzzword 03:30 Die unbequeme Wahrheit im Sales – nicht jeder Deal muss gewonnen werden 05:30 Kurzfristige Incentives und ihre Nebenwirkungen 07:40 Warum Customer Success die entscheidende Rolle für Wachstum ist 10:20 Zu viele Touchpoints – wie wir Kunden im Prozess verlieren 13:30 Customer Journey Design – Ideale Prozesse gibt es nicht 16:00 Die neue Rolle von SDRs – Awareness statt Cold Calls 20:00 Was Automatisierung leisten kann – und wo sie aufhören muss 26:00 Digitalisierung vs. Persönlichkeit – das Spannungsfeld im Sales 30:00 Warum der Mensch immer die letzte Entscheidung treffen sollte 35:00 Frameworks statt Prozesse – Freiheit für gute Seller 38:00 Pipeline ist Teamsport – Sales und CS müssen zusammen arbeiten 41:00 AI als Werkzeug für Effizienz und Relevanz 44:00 „Der Kunde ist König – aber nicht immer im Recht.“ 46:20 Wo du mehr von Max findest – LinkedIn

Karly Scott, Manager of Client Services at Logical Position, leads an enterprise-level PPC strategy focused on sustained growth, experimentation, and brand impact. In this episode, she explains how Logical Position supports brands from small startups to those generating over $50 million by managing PPC, Amazon, email, and social media campaigns. The agency's success comes from its strong relationships with partners like Google and Meta, its people-first culture, and its focus on data-driven marketing that adapts to the fast-changing AI-driven landscape. Karly highlights that effective digital marketing requires patience, testing, and diversification across multiple platforms. She shares how one client, Cushion Lab, scaled from $15,000 in ad spend to millions in sales through experimentation and a multichannel strategy. She also urges businesses to invest in creative content and video, emphasizing that consumers now trust YouTube and visual media during research. Her message is clear: if your digital presence isn't optimized across AI, SEO, and paid media, you're missing opportunities to be seen when it matters most. Quotes: “Marketing is so centered in math and data and numbers. I went into that industry thinking one thing and came out very, very different.” “If you're unwilling to take some risks when it comes to digital advertising, you're going to quickly fall behind.” “If you aren't there during the research phase, you sure as heck are not going to be there during the purchasing phase.” Resources: Connect with Karly Scott on LinkedIn Explore Karly Scott's expertise and professional insights

Most construction companies treat their website like a digital brochure. Big mistake. Rob Murray from Intrigue Media joins Eric to explain why even $50M buyers do Google contractors—and how a smart, strategic website builds trust and drives real opportunities. You'll learn how to position your company vertically or horizontally, speak to multiple buyer types, and use short, authentic testimonials that convert. Rob also shares a simple spreadsheet exercise that exposes your most profitable niche—and how to use client interviews to rewrite your homepage in their words. Turn your website into a growth engine today. Visit intriguemedia.com Learn more at constructiongenius.comToronto tip from Rob: grab dinner at the CN Tower—the view's unbeatable.   90-Day High-Performance Dashboard You can't afford to let your people drift. To drive real performance, you must coach with clarity and purpose.   Use the 90-Day High-Performance Dashboard to: Get clear on what matters most. Drive focused action and accountability. Strengthen trust and deepen relationships.   Success doesn't happen by accident. It happens when leaders coach with precision and consistency. Download the 90-Day High-Performance Dashboard here: https://www.constructiongenius.com/high-performance-in-a-new-role Coach your team toward real results — one conversation at a time.     Resources to Help You Win in Construction

Andy Wang says Amazon (AMZN) sent a clear message with its earnings: its A.I. investments are paying off. He calls the report a "credibility win" which shows AWS stands as a revenue stronghold for the ecommerce giant. Andy talks about how competitors from Microsoft (MSFT) to Anthropic stand against AWS's continuing momentum. He adds that Amazon's A.I. venture benefits its online retail business as well.======== Schwab Network ========Empowering every investor and trader, every market day. Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/ About Schwab Network - https://schwabnetwork.com/about

In this episode, we discuss how China's growth model is being tested by weakening domestic demand and rising global trade barriers. The discussion and content provided within this podcast is intended for informational purposes only and may not be appropriate for all investors. Reliance upon information provided in a podcast is at the sole responsibility of the listener. The information included herein is not based on any particularized financial situation, or need, and is not intended to be, and should not be construed as, a forecast, research, investment advice or a recommendation for any specific PIMCO or other security, strategy, product or service. Past performance is not a guarantee of future results. All investments contain risk and may lose value. Investors should speak to their financial advisors regarding the investment mix that may be right for them based on their financial situation and investment objective. Podcasts may involve discussions with non-PIMCO personnel and such content contain the current opinions of the speaker but not necessarily those of PIMCO. Other podcasts may consist of audio recording of an existing PIMCO article and such material contains the current opinions of the manager. The opinions expressed in all podcasts are subject to change without notice. Information contained herein has been obtained from sources believed to be reliable, but not guaranteed. PIMCO as a general matter provides services to qualified institutions, financial intermediaries and institutional investors. This is not an offer to any person in any jurisdiction where unlawful or unauthorized. For additional important information go to www.pimco.com/gbl/en/general/legal-pages/podcast-disclosures

What You'll Learn:The enduring priorities in fulfillment despite two decades of industry change: focus on the end-consumer experience and aligned people/processThe definition and strategic value of connected commerce as a frictionless end-to-end ecosystem across sales channels and fulfillmentWhy tech integration across OMS, WMS, TMS and digital marketplaces remains the biggest hurdle to unified fulfillmentHow Essendant repositions fulfillment from cost center to growth enabler, leveraging digital teams and marketplace expertiseWhen to accelerate 3PL expansion versus stabilize and optimize existing operations, anchored on clear value and identity assessmentThe realities and opportunities around Seller Fulfilled Prime, including network scale, inventory optimization, and performance requirementsKey operational metrics beyond OTIF, including inventory health and profitability by channel, critical in managing complexityPeak season outlook: early marketplace promotions, supply chain stability, and the goal to flatten the demand curve for better operational controlHighlights00:00 – Guest Introduction & Industry Background01:00 – Consistencies & Changes Over Two Decades in Fulfillment03:00 – Defining Connected Commerce & Its Strategic Objectives 05:00 – Common Fulfillment-Tech Challenges & Silo Breakdown07:00 – Unlocking Fulfillment as a Revenue Lever, Not Just Cost Center 10:00 – When to Accelerate vs. Stabilize 3PL Operations14:00 – Procurement & Evaluation Dynamics in Mid-Market Deals17:00 – Seller Fulfilled Prime: Market Demand & Execution Challenges22:00 – Focused Operational Metrics to Drive Business Outcomes28:00 – Peak Season Predictions & Advice 30:30 – Closing Thoughts & Contact Info  Quotes:[00:02:00]: “The things that remain consistent would certainly be focusing on the end consumer... building the right team around us to align with that strategy and then making sure that we had the right processes.” - Patrick Allard [00:04:00]: “Connected commerce to us is really about creating that frictionless end-to-end ecosystem... from product discovery through the purchase cycle, all the way through fulfillment, delivery, final mile returns.” - Patrick Allard [00:10:00]: “How do we know when to pour gas on the fire and really go for expansion, and when is it time to maybe take a step back, pause, and get the house in order?” - Dan [00:19:00]: “There's still quite a bit of pain for the larger brand retailers that might have a really good dominant market and brand recognition, but where they want the prime badge, but having that inventory all locked up in Amazon...puts them in a financial challenge.”- Patrick Allard [00:23:00]: “There's a million things you can track and it is data overload... but the key is focusing on promise metrics, inventory health, and profitability by channel.”- Patrick Allard About the Guest:Patrick Allard is President of Fulfillment Services at Essendant, driving the transformation of a traditional B2B distributor into a connected commerce powerhouse. With over 20 years in e-commerce and logistics, Patrick has held leadership roles at Newgistics, Pitney Bowes, and Radial. His expertise spans M&A integrations, fulfillment scalability, multi-channel retail logistics, and leveraging fulfillment as a revenue growth lever rather than simply a cost center.Links Mentioned:Essendant Fulfillment Services: https://www.essendant.com/ Patrick Allard LinkedIn: https://www.linkedin.com/in/patrick-allard-04657111/ Subscribe and Keep Learning!If you're a logistics leader looking to scale sustainably, don't miss out! Subscribe for more expert strategies on tackling modern supply chain challenges.Be sure to follow and tag the eCom Logistics Podcast on LinkedIn and YouTube

What if your cybersecurity strategy could become your biggest sales advantage? In this episode, I sit down with Taylor Hersom, Founder and CEO of Eden Data, to explore how startups can transform compliance from a box-ticking exercise into a true growth engine. Taylor's journey is remarkable: a former Deloitte executive who quit his job the week before the world shut down, launched Eden Data on Upwork with just $16, and went on to build one of the fastest-growing cybersecurity advisory firms, now recently acquired by Riveron. His story blends grit, reinvention, and a deep understanding of how trust has become the real currency of modern business. We talk about how to safeguard customer data in an AI-first world and why shadow AI has become the new shadow IT problem for many companies. Taylor explains why cybersecurity can no longer sit in the IT department alone, sharing examples of how marketing and customer experience leaders are now leveraging security as a differentiator to win contracts and customer loyalty. He also opens up about the human side of cyber risk, why most breaches stem from simple mistakes, and how gamifying awareness training can be more effective than annual compliance videos no one remembers. As AI rapidly reshapes the digital landscape, Taylor shares his perspective on what future global standards for AI security could look like and how leaders can bake compliance and security into their products from day one. His view is clear: the next generation of successful startups will treat cybersecurity as both a foundation and a brand promise. How ready are you to make trust part of your growth strategy? And how will your business adapt as cybersecurity becomes not just a requirement, but a competitive edge? Share your thoughts after listening.

Tom McMakin sits down with Walt Shill, former global strategy lead at Accenture and co-author of The Growth Engine, to unpack what really drives growth in professional services firms.Walt shares hard-earned lessons from decades in consulting, including why most firms struggle with business development, how to build a scalable growth system, and the five dimensions that separate good from great.

Centralized platforms cheat creators and fans with unfair cuts and hidden talent. YouBallin, on Solana, is a mobile-first platform where Talent participates in competitive events earning from NFTs and brand deals. Fans vote with $YBL tokens and Brands gain authentic engagement with target audiences. Native web2 onboarding and web3 account abstraction ensures mass appeal, targeting the creator economy's growth.Chris Arakelian is the CEO of YouBallin. She recently joined the Bitcoin.com News Podcast to talk about the platform.In this episode, Chris Arakelian introduced YouBallin as a decentralized, event-driven creator economy built on Solana, aiming to revolutionize the current centralized creator economy. She highlighted the problems with the existing model, including unfair monetization where creators receive very little revenue, algorithmic gatekeeping that prioritizes engagement over genuine talent, and an incentive structure that leaves fans as passive consumers. YouBallin's solution involves a philosophical shift, transforming fans into active owners and stakeholders through a transparent token economy.Arakelian detailed YouBallin's two-phase competitive event model for talent discovery and ownership. In phase one, emerging talents compete to be noticed by established creators ("legends") who vote for free, while fans use YBL tokens to advance wildcard talents. Phase two involves finalists receiving fractionalized NFTs, allowing fans to invest directly in a creator's journey and benefit from her popularity. She emphasized that YouBallin is a multi-sided marketplace targeting emerging talents, engaged fans, mentoring legends, and brands looking for authentic communities, creating a circular rather than extractive economy.She further explained that YouBallin differentiates itself in the Web3 landscape through its core utility, interactive event model, and domain-agnostic approach, supporting various categories beyond just music. Arakelian also introduced "TalentFi," a term for talent finance, which places ownership, instead of algorithms, at the center of discovery, aligning with the crypto ethos of empowering individuals through open and permissionless systems. The YBL token powers all transactions within the platform, fueling scarcity and strengthening participation in this closed-loop economy.About Our GuestChris brings 30 years of agency leadership and marketing communications excellence to YouBallin. Educated as a designer and trained as a client advocate, she's a Growth Engine dedicated to building brands and driving business outcomes. Prior to her appointment as CEO of YouBallin, Chris led Growth for Omnicom's most creative Brand Design Consultancy, Wolff Olins, where she ushered in net new client relationships for both established and emerging brands across a vast Web2 and Web3 landscape including ConcenSys/Metamask, Uber, Instacart, Arbitrum, Robinhood, Bloomberg, Kenvue, BMG, and more.Prior to Omnicom. Chris held senior positions at Consumer centric consultancies where she launched new as well as legacy brands into the world including Wild Turkey, Acuvue, Gillette Venus, and U By Kotex. Building futureproof brands that connect to audiences in an ever changing market is what fuels her passion and drives brand success across categories and geographies.To learn more about the project visit YouBallin.com, and follow the team on X.

Most marketing books promise tips. Scalable Acts of Marketing shows you how to build a system that scales.  Written after thirteen years of helping grow Service Express from $30 million to $350 million in ARR, Joshua Leatherman's field-tested guide blends a business fable with a hands-on playbook. In this episode, Joshua Leatherman (Cyderes) joins Drew to walk through how durable growth happens when marketing speaks in outcomes, earns executive trust, and runs one motion across brand, demand, sales, and success. He connects the fable's lessons to real-world moves inside growth-stage companies, laying out a playbook any marketing leader can use to build momentum that lasts. In this episode:  How to shift from activities to outcomes that a CFO and CRO will back  How to own pipeline with clear SQO definitions, shared attribution, and consistent follow-up  How to stand up RevOps as “Switzerland,” with shared KPIs, fast handoffs, and five-minute speed-to-lead targets Plus:  Why marketing must stay on the field after the first meeting  How to use R&D (“rip off and duplicate”) to accelerate playbooks  What to hire for right now: Curiosity, learning velocity, and accountability  How authoritative content fuels discovery in an AI-led world If you're ready to build a marketing system that earns trust, investment, and results, this episode shows where to start!  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Marketers are hooked on attribution perfection. Meanwhile, your buyers are ghosting and your “AI-powered” campaigns sound like everyone else's. What if the edge isn't more dashboards but it's better judgment?In this episode, Nicole Gates, VP Growth Marketing at Varonis tears up the playbook B2B keeps clinging to. She shows how a “process person” builds a launch machine that actually ships, why tiering by customer impact (not internal hype) changes everything, and how moving SDRs under marketing with real SLAs turns MQL theater into pipeline. We dig into the noisy AI arms race (robots fighting robots), shifting budget from paid-to-play to earned trust via thought leadership, and using AI where it improves outcomes (routing, enrichment, speed-to-lead), not where it creates slop.We also cover:How to tier your launches by what matters to customers, not your org chart.Why the best growth marketers think more like editors than analysts.What happens when you replace data obsession with decision confidence.

This episode features Chidi Alams, CIO of Just Born — the company behind candy classics like Peeps, Mike and Ike, and Hot Tamales.Chidi shares how his team is using AI, automation, and smarter data systems to modernize operations, strengthen supply chain resilience, and double the business impact of technology. It's a conversation about what it really means to run IT like a growth engine — not just keeping the lights on, but driving strategy, efficiency, and innovation.Plus, much more:Chidi's take on “physical AI” in manufacturingHow the CIO role is evolving into a more strategic leadership positionWhy a values-driven tech culture might be the secret to long-term successWhether you're a CIO, IT leader, or simply curious about how AI and data are reshaping business, this episode delivers grounded, real-world insights. About the Guest: Chidi Alams, CIO at Just Born, Inc., is a transformation executive with a proven track record of leading strategic initiatives that drive operational excellence, organic growth, and digital innovation. His experience includes both Fortune 500 and private equity-backed companies.Timestamps:02:10 Transitioning Between Industries03:26 Role and Responsibilities of a CIO06:05 Business Transformation and Strategy08:12 Managing Peak Seasons and Supply Chain14:26 Leveraging Data and AI21:20 Talent Acquisition and Company Culture27:51 Future of Technology and CIO RoleGuest Highlights:“ A lot of how we ran the business, even during the peak season, was a tremendous amount of tribal knowledge. We can't scale based on tribal knowledge, right? So having data systems, particularly as we bring in new people into the organization, helps us to be more predictive and meet demand during peak season.”“ CIOs have to become more business centric.  When you look at what's happening in large enterprises, you're seeing a fragmentation of technology leadership.  I do believe that there will be a convergence at some point.”“ I'm extremely interested and have been tracking what I think is a very important trend, not just in CPG but in retail and any consumer space — even pharma — and that is how can we leverage large language models that are trained for CPG to help drive product innovation. It's already happening.”Get Connected:Chidi Alams on LinkedInYousuf Kahn on LinkedInIan Faison on LinkedInHungry for more tech talk? Check out past episodes at ciopod.com: Ep 61 - What Manufacturing Can Teach You About Scaling Enterprise AIEp 60 - Why the Smartest CIOs Are Becoming Business StrategistsEp 59 - CIO Leadership in AI Security and InnovationLearn more about Caspian Studios: caspianstudios.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Franchise Now announces the official launch of its newest service, the Franchise Growth Engine — a done-for-you, AI-powered outreach and appointment booking system that helps franchisors, consultants, and B2B service providers fill their sales pipelines automatically. Franchise Now City: Colorado Springs Address: 860 Robbie View Website: https://franchisenow.ai

Send us a textn this episode, Kay Suthar sits down with Jill Lublin — international speaker, PR strategist, and bestselling author of four books, including Get Noticed... Get Referrals. Jill shares her journey from failing law school to becoming one of the most recognised voices in publicity and influence marketing. Jill opens up about how she discovered the true power of perception while working in the music industry, and how that lesson became the foundation of her entire PR career. From leveraging kindness and connection to mastering the media mindset, she reveals the simple, actionable steps anyone can take to amplify visibility, credibility, and impact — no big budget required. If you've ever wondered how to get noticed, build trust, and grow your brand without shouting louder… this one's a must-listen.Episode Highlights:(00:00) — From Law School to PR Powerhouse (06:15) — The Birth of Guerrilla Publicity (12:48) — Common PR Pitfalls to Avoid (19:32) — The Right Time to Start PR (Hint: It's Now!) (26:47) — Social Calendars as a PR Goldmine (33:58) — Networking: The 3x3 Rule for Building Genuine Connections (41:05) — How Energy, Presence, and Delivery Impact Perception (48:12) — Kindness Circles: The Power of Community and Collaboration (55:37) — Turning Referrals into a Growth Engine (1:03:20) — Inside Jill's PR Bootcamp and What to Expect (1:10:10) — Final Takeaway: Your Message Matters — Start NowGuest BioJill Lublin is an international speaker, PR strategist, and bestselling author of four influential books, including Get Noticed... Get Referrals. With over 25 years in publicity and marketing, Jill has helped thousands of entrepreneurs, coaches, and business owners build authority, visibility, and influence. She has shared stages with Tony Robbins, Jack Canfield, Lisa Nichols, and many others. Through her Kindness Circles and Publicity Crash Course, Jill continues to empower people around the world to get their message out, grow their network, and make a lasting impact — all while leading with compassion and authenticity.Connect with Jill LublinWebsite: https://jilllublin.comKindness Circles: https://jilllublin.com/kindness-circlesFree PR Gift & Masterclass: https://publicitycrashcourse.com/freegiftConnect with Kay Suthar!Business Website: https://makeyourmarkagency.com/Podcast Website: https://www.makeyourmarkpodcast.com/LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/Facebook Group: https://www.facebook.com/groups/482037820744114Email: kay@makeyourmarkagency.comFREE Gifts from Kay Suthar the Host: 3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.comFREE Gifts from Kay Suthar:3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com

In this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu sits down with Alon Ahronberg, VP of Customer Success at Atera, to explore how customer success drives sustainable revenue and long-term retention in modern B2B companies.From his early career in engineering and BI consulting to leading customer success at global SaaS startups, Alon shares lessons from scaling teams, building onboarding frameworks, and transforming a PLG motion into a hybrid sales-led growth (SLG) strategy.Together, they unpack:How to define go-to-market holistically across product, sales, marketing, and customer success.The critical role of onboarding and re-onboarding in improving renewal rates and product adoption.Why internal collaboration between CSMs, marketing, and sales determines customer lifetime value.The cultural shift needed to elevate customer success from “call center” to strategic growth partner.How AI will reshape customer success, bridging high-touch strategy with scalable automation.Whether you're a founder, go-to-market leader, or customer success professional, this episode offers a masterclass on aligning post-sale execution with growth.Connect with Alon Ahronberg on LinkedInConnect with Vijay Damojipurapu on LinkedInBrought to you by: stratyve.com

What if the biggest risk in leadership wasn't failure — but success that blinds us to change? In this episode of the Positive Leadership Podcast, I had the great pleasure of welcoming Rita McGrath, one of the world's most influential voices on strategy and innovation. A professor at Columbia Business School and author of The End of Competitive Advantage, Discovery-Driven Growth, and Seeing Around Corners, Rita has transformed how leaders think about disruption, renewal, and adaptability. Together, we explore how to spot inflection points before they upend your business, why discovery-driven learning is the antidote to overconfidence, and how purpose and curiosity can keep teams resilient in uncertain times. Rita also shares a warning for today's executives: when companies rush to go fast and big in complex environments — without room to test and learn — it's almost always a recipe for disaster. From AI and education to human adaptability and leadership humility, this conversation will change the way you think about strategy in a world where advantage is always transient. 

In this episode of the Future of the Firm podcast, Emma Carroll, our Head of Content, speaks to Karen Morton, the Chief Marketing Officer of Cleary Gottlieb and President of LMA Europe. They discuss the newly launched report, produced in a collaboration between Source and the Legal Marketing Association Europe, that examines The Top Challenge for Legal CMOs: Building a Next Generation Growth Engine.  Karen and Emma shared their insights on these matters and more:  Revenue generation is a core part of the CMO's role, and 67% of those surveyed say it is set to become even more important. With growth a big goal for firms today, their marketing leaders need to free up time and resource to support them with this.  96% of marketing leaders say they'll be investing more in technology within their function over the next 18 months. Challenges they face include knowing the optimal timing for tech investment, guaranteeing seamless integration across disparate systems, and transforming raw data into meaningful insights.  Over 50% of respondents from the survey say that using technology and analytics to better understand client behaviour and deliver an exceptional experience is crucial. This shift further towards data-driven insights is now central to the role of CMOs.  Law firm marketing and business development leaders should prioritise using technology to increase efficiency and output by automating mundane tasks and reducing human error, thus creating a high-performing and sustainable team.  Law firms need to move away from mass content distribution and instead focus on delivering personalised, targeted insights that really resonate with clients.  If you enjoyed this conversation, don't miss our sister podcast, Business Leader's Voice. In a recent episode, we talked to Aurelija Pletiene, Director of Product Management at Vinted, about how you can cut through the noise to align, focus, and deliver innovation around trust and safety. 

Culture isn't a poster on the wall or a team happy hour. It's the invisible force that drives—or drags—your business every single day. Whether you design it intentionally or let it happen by default, culture dictates how your people show up, solve problems, and push your vision forward. In this episode, we reveal how culture is not just a “feel-good” idea but a performance multiplier. You can hire well, onboard well, retain well, and even build accountability—but if your culture is weak, it will quietly undermine all of it. A strong culture, on the other hand, attracts talent, keeps A-players engaged, and turns your business into a true growth engine. We'll break down why most owners get culture wrong, what high-performance culture actually looks like, how to design it intentionally, and how AI helps you measure and reinforce culture at scale. Key Takeaways: Why culture exists whether you design it or not—and why default culture usually drags performance down. The 3 biggest mistakes small business owners make about culture. The hallmarks of a high-performance culture: shared mission, ownership mentality, psychological safety, continuous growth, and recognition. How to design culture intentionally by defining it, embedding it into systems, and modeling it as the leader. Why “culture is caught, not taught”—and how your habits set the tone more than your words. How AI can measure sentiment, spot risks, reinforce rituals, and keep culture aligned with your vision. If you're ready to stop defaulting to culture and start designing it as your ultimate performance multiplier, grab the AI Business Scaling Blueprint. Inside, you'll find the systems and AI tools to build culture into every part of your business—hiring, onboarding, retention, and accountability—so growth becomes inevitable.  Go to aibusinessscalingblueprint.com and start building a culture that runs your business—even when you're not in the room.

Ashley Lewin has audited 30+ companies in her career and seen the same pattern: marketing teams stuck chasing MQLs while revenue stalls. In this episode, Carolyn and Trevor dig into Ashley's perspective on why MQLs keep organizations trapped in short-term thinking, and how she's applying those lessons now as Head of Marketing at Aligned.We talk through what it takes to stand up a marketing function from scratch at a hybrid PLG + sales-assisted company, why implementing HubSpot's Lead object was a foundational bet, and how “fail fast” disqualification changed the way BDRs and sales managers manage their pipeline. Ashley also shares her playbook for winning executive buy-in: showing CEOs a predictable growth equation that replaces lead volume with qualified pipeline and product activation.What You'll Learn:Why 30+ audits taught Ashley that MQLs create waste, not growth.How to split the funnel: PLG activations vs. sales-assisted pipeline.The power of clean infrastructure: standing up a true lead object in HubSpot.Why “fail fast” leads to better conversion, stronger feedback loops, and less waste.How to navigate culture change so sales isn't afraid to close lost.Why exec scorecards (not dashboards) determine whether change sticks.If your growth plan still relies on lead math, you're running on outdated assumptions. Ashley shows how to build a system that actually scales revenue, not just reporting.

Jeff Baker is the Senior Director of Global Marketing at smartShift, a company that helps enterprises accelerate and automate SAP custom-code transformation. With more than 20 years of experience in enterprise software, he leads global efforts in strategy and branding. Jeff plays a key role in driving awareness and demand for smartShift's AI-powered solutions. In this episode… Marketing is often seen as a creative function or a cost center, but what if it could be reframed as the engine that drives growth? In a world where buyers control their own journeys and retention is the new acquisition, how can companies shift their perspective and prove marketing's real impact? According to Jeff Baker, a marketing leader with nearly three decades of experience, the key lies in connecting every activity directly to revenue outcomes. He highlights that today's customer journey is no longer linear — it's dynamic, unpredictable, and shaped by peer reviews, research, and digital touchpoints. Retention, he stresses, is now just as important as acquisition, with loyalty and advocacy fueling long-term growth. By focusing on ROI, aligning with sales, and proving financial impact to boards, marketing can evolve from being dismissed as a cost to being recognized as a true growth engine. In this episode of the Revenue Engine Podcast, host Alex Gluz speaks with Jeff Baker, Senior Director of Global Marketing at smartShift, to discuss turning marketing from a cost center into a growth engine. They explore why the old funnel is dead, how post-sale experiences build advocacy, and what boards really want to see from marketing. Jeff also shares the biggest challenges facing B2B SaaS leaders in 2025 and how to overcome them with a value-first approach.

Everyone's talking about AI, but let's be honest, most B2B brands still sound like copy-paste corporate speak. The scary part? While you're stuck writing “safe” content, your competitors are out there building cult followings.On this episode, Jason and Josh talk with Sandy Mangat, Head of Marketing at Pocus, about what it really takes to make people care. Sandy has worked in product, growth, and brand teams, so she's here to share the lessons you won't find in a playbook. From building a community people actually want to be part of, to cutting through the AI hype without sounding like a bot, this conversation is all about marketing that feels alive.Here's what we dig into:Why so many startups crash when product, growth, and brand don't align.The real secret to category creation (spoiler: it's not just slapping “2.0” on a slide).How to turn a community from “nice idea” into a genuine growth engine.The fine line between brand personality and just being unclear.Sandy's one-line marketing philosophy: everything is easier when you're famous.

In this new episode of the Positive Leadership Podcast, I have the pleasure of welcoming Jean-Pascal Tricoire, Chairman and former CEO of Schneider Electric. From his humble beginnings in rural France to leading one of the world's most influential industrial companies, Jean-Pascal's story is one of resilience, transformation, and purpose. For nearly two decades as CEO, he reimagined Schneider Electric's role in society — turning sustainability from a side note into a core business driver, championing digital transformation, and fostering a culture of inclusion and empowerment. In our conversation, we explore the lessons he learned from a truly global career, the importance of empathy and cultural intelligence in leadership, and how businesses can reconcile growth with climate responsibility. Today, as Chairman, he continues to shape the company's mission and inspire the next generation of leaders to put people and planet at the heart of performance. 

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we sit down with Alex Schultz, the CMO and VP of Analytics at Meta, to unpack nearly two decades of hard-earned marketing insights from inside one of the most influential tech companies on the planet.From his scrappy beginnings as an affiliate marketer trying to pay for college, Alex rose through the ranks at Facebook—helping launch self-serve ads, custom audiences, and building the company's analytics function from the ground up.Now, as CMO, he shares how he thinks about brand vs. performance, why incrementality measurement is non-negotiable, and what it really took to lead the rebrand from Facebook to Meta in under seven months.In this episode, you'll learn:How affiliate thinking creates real marketersWhy starting with performance-driven urgency creates marketers who understand what actually drives growthThe self-serve ad platform strategy that unlocked small business scaleAlex shares how linking product and marketing—from in-product CTAs to retargeting drop-offs—became Meta's growth engineWhy incrementality is the foundation of modern marketingForget last-click—true marketers use lift tests, holdouts, and on/off testing to see what really worksHow to build brands on performance platformsYes, you can build a brand on Meta—but only if you measure it rightThe inside story of the Meta rebrandIncluding a midnight WhatsApp from Zuckerberg and a literal house fireWhy creative strategy—not media buying—is the future in an AI worldAgencies will evolve, but those who control the data + creative inputs will control outcomesHow Alex is using creator marketing, email, and retargeting to market his new book, Click HereThe modern playbook Meta uses… now applied to booksVisit Hachette Book Group for information on how to purchase Click Here: The Art and Science of Digital Marketing and Advertising, out on October 7th. And you can check out an audio book version on Spotify here: https://open.spotify.com/show/5hsoMSkbpEboe0M4aGqNgZTimestamps00:00 - From Affiliate Marketer to CMO of Meta02:00 - Building Facebook's Growth Engine and Analytics Team06:00 - Lessons From the Affiliate Mindset08:00 - Launching Self-Serve Ads and the First Custom Audiences11:00 - Rebranding Facebook to Meta: Inside the Strategy15:00 - Building Brands with Direct Response vs. Top-of-Funnel Marketing18:00 - How WhatsApp's Brand Story Shifted Perception20:00 - Why Alex Wrote "Click Here" and Its Core Principles24:00 - The Future of Agencies and AI in Advertising28:00 - Marketing the Book Using Meta StrategiesHashtags#DTCpodcast #Meta #AlexSchultz #DigitalMarketing #BrandStrategy #AffiliateMarketing #Rebranding #MarketingBook #GrowthMarketing #AdvertisingStrategy #MarketingTips #SocialMediaMarketing #BusinessGrowth #CMOInsights #MarketingPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

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Bongani Bingwa speaks with Sébastien de Place, Partner at Forvis Mazars South Africa, about Africa’s growing reputation as the world’s next economic powerhouse. Despite ongoing challenges like political instability and skills shortages, the continent is bursting with potential in areas such as AI, fintech, agriculture, sustainability, and global trade. According to the Global C-Suite Barometer 2025 by Forvis Mazars, African business leaders are not only hopeful — they’re implementing bold, future-focused strategies that could reshape the global economy. 702 Breakfast with Bongani Bingwa is broadcast on 702, a Johannesburg based talk radio station. Bongani makes sense of the news, interviews the key newsmakers of the day, and holds those in power to account on your behalf. The team bring you all you need to know to start your day Thank you for listening to a podcast from 702 Breakfast with Bongani Bingwa Listen live on Primedia+ weekdays from 06:00 and 09:00 (SA Time) to Breakfast with Bongani Bingwa broadcast on 702: https://buff.ly/gk3y0Kj For more from the show go to https://buff.ly/36edSLV or find all the catch-up podcasts here https://buff.ly/zEcM35T Subscribe to the 702 Daily and Weekly Newsletters https://buff.ly/v5mfetc Follow us on social media: 702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio702 See omnystudio.com/listener for privacy information.

Welcome back to Season Two of the PIE-Cast, where we will be diving into The Growth Engine, A Guide to Building a World-Class Business Development Function in Professional Services. In this episode, TJ Dennis sits down with Jacob Parks, the President and Partner of Profitable Ideas Exchange and one of the four authors of The Growth Engine. Jacob talks through building a growth culture in professional services and what's missing post-pandemic, incentivization structures that work (and ones that don't work), and how AI should be used in professional services instead of how it's currently being used.If you have feedback about the show or would like to learn more about working with PIE, please contact us at: connect@profitableideas.com. You can also learn more about our previous books, How Clients Buy and Never Say Sell, by visiting our website.Profitable Ideas Exchange - connecting powerful minds, making the world smarter and smaller.

On this episode of Inside the Brand Experience, Invision's Rodrigo Espinosa joins host Laliv Hadar to discuss how integrated campaigns transform experiential from one-off events into year-round growth engines. Discover why human-to-human connection, AI-driven personalization, and content atomization are redefining B2B marketing.

Leaders often assume transformation comes from learning new skills or following the latest management trend. But real change begins when we confront our own beliefs, reflect deeply, and choose to step out of victimhood into agency. That inner work is what lays the foundation for lasting growth in how we lead and live. Only then can leaders create change that resonates far beyond the workplace.In this episode of the Happiness Squad Podcast, Ashish Kothari and Shawn Quinn talk about the deep reflection leaders need to build their own reality and move from victimhood to agency in life and leadership.Shawn Quinn is the Managing Partner of Lift Consulting and Faculty Director of the Positive Leadership program at the University of Michigan's Ross School of Business. A leading voice in positive leadership and organizational transformation, he has advised global companies including GE, Coca-Cola, American Express, and the U.S. Army. Shawn is also co-author of Leading Innovation: How to Jumpstart Your Organization's Growth Engine.Shawn and Ashish explored how transformation doesn't come from another training, another framework, or another leadership fad. It happens when we pause, reflect, and face the beliefs that hold us back.Things you will also learn in this episode:• Breaking free from a victim mindset• Why belief shifts matter more than skills in true transformation• The power of small experiments, reflection, and awareness to spark change• How leaders at any level—not just executives—can create meaningful impact• How workplace behaviors ripple outward into family, children, and community• The challenge of systems and people resisting changeTune in now and see for yourself how this shift unlocks the kind of transformation no trend or tactic can deliver.✅Resources:• Related episode: (Robert Quinn) https://player.captivate.fm/episode/1b7c5df6-06e1-4929-83d3-5849caa6b9b5 • Strengthsfinder by Gallup: https://www.gallup.com/cliftonstrengths/en/254033/strengthsfinder.aspx • A Fundamental State of Leadership Approach: https://scholar.valpo.edu/cgi/viewcontent.cgi?article=1444&context=jvbl • Charles Snyder's Hope Theory: https://www.mindtools.com/aov3izj/snyders-hope-theory • The Sunflower Model: https://player.captivate.fm/episode/ee784c9c-cf26-48df-b07f-b4c0dcc638f3 • The Sunflower Model: https://happinesssquad.com/the-sunflower-model-career-transition-guide-with-ashish-kothari/ • The Power of the 5:1 Ratio: https://michiganvirtual.org/blog/the-power-of-the-51-ratio-in-the-classroom-how-fostering-positive-interactions-can-transform-student-learning/ • Martin Seligman's Learned Helplessness:

In this episode, you step into the exam room with two ODs who turned “maybe someday” into a thriving myopia management program—without waiting to have it all figured out. Dr. Alecia Barnes and Dr. Jenn Lyerly share how they moved from dabbling to discipline: simple scripts that spark parent buy-in, a clean consult flow that saves time, pricing built on chair cost (not guesswork), and team training that keeps the message consistent. No hype. No heroics. Just a clear path from “interested” to “implemented”—so more kids get better outcomes, your team has a plan, and your practice gains a specialty that compounds over time.   Follow our Podcast on All Available Platforms Follow our Podcast on Instagram Follow IDOC on Facebook Follow IDOC on LinkedIn Watch our Podcast Video on YouTube

Stop Talking Tactics. Start Leading Strategy.Most firm owners turn board meetings into long tactical checklists. The result? Burnout, disengaged leaders, and no real progress toward growth.In this episode of The Wize Way Podcast, Thomas breaks down how to:✅ Keep board meetings purely strategic (not firefighting) ✅ Use a 90-day plan to drive clarity and action ✅ Track the Fab 5 KPIs that give you peace of mindIf you're ready to stop micromanaging and start leading with vision, this one's for you.________________ PS: Whenever you're ready… here are the fastest 4 ways we can help you fix and grow your accounting firm: 1. Download our famous Wize Freedom Strategy Map for FREE - Find out the 96 projects every firm owner must implement to build a $5M+ firm that can run without them - Download here 2. Need to Hire right now? Book a 1:1 FREE discovery call with our WizeTalent hiring coaches to help find your next team member the Wize Way – Click Here 3. Book a 1:1 Wize Discovery Session – Spend 30mins with our Wize CEO, Jamie Johns, a $7M firm owner who is ready to give you his entire business plan to build a firm that can run without you – Find out more here 4. Work with Jamie and our mentors for 8 weeks - Build a custom business plan for your firm - Apply here

After nearly two decades as an entrepreneur and a decade leading Brand Better, Nicole Harlow returns to the mic to share the real story behind the last nine months—why she evolved from “just branding” to launching Lead Better HQ, a HIPAA-compliant marketing + automation platform for functional medicine clinics. This candid episode covers the lessons from conference circuits, the hidden cost of disconnected tools, the power of recurring revenue, and why Human + AI is the future of patient acquisition. Nicole opens the curtain on building the platform, assembling a team, and choosing to stay devoted to the functional/alternative health niche she lives and breathes—even on weekends.Episode HighlightsWhy branding alone wasn't solving the core problem: predictable patient flowSimplicity > complexity: applying “light & water” thinking to business systemsBehind the scenes of four conferences (and what was actually worth it)Moving from feast-or-famine projects to a recurring-revenue modelBuilding Lead Better HQ: HIPAA-aligned CRM, automations, Voice/DM AI, and real human strategyThe “try before you buy” philosophy and designing high-touch implementationsStaying niche: why functional medicine remains homeLeadership, introversion, and creating a business you actually enjoy runningWho It's ForFunctional and integrative medicine practitioners—solo or multi-provider—who want consistent patient flow, fewer manual tasks, and a modern, human + AI marketing system.Get StartedReady to see how Lead Better HQ can help you never miss another patient and streamline your growth? Book a free Growth Strategy Session at LeadBetterHQ.com.Keywordsfunctional medicine marketing, AI front desk, HIPAA-compliant CRM, patient acquisition, marketing automation, Voice AI, medical practice growth, Lead Better HQ, Brand Better, Nicole HarlowWelcome to Brand Better® and Lead Better HQ We are an award-winning branding, marketing & podcast production agency for wellness brands, health-based businesses, health clinics and clinician entrepreneurs Join our mailing list here. Follow on Instagram @brandbetterco. guides & programs take brandpop® type quiz (free) brandpop® guide to instagram ($27) confident podcast host ($22) profitable wellness podcast ($397) brand planner® toolkit (free) masterclasses & podcast 6- figure podcasting for wellness biz confidence to be the "face" of your biz work with us learn about lead better ...

Send us a textIn this episode we interview Sherri Schwartz, a marketing leader at Ovation CXM, about building a video-first system that turns a single recording into dozens of assets. What you'll learn in this episode:How to transform one long-form interview into webinars, YouTube anchors, and a stream of LinkedIn micro clips.A slicing method: cut each Q&A, title clips with the problem solved, and match format to channel.Why micro videos capture buyer attention in the first five seconds.A hybrid toolkit: agency partners, AI platforms like Descript and Synthesia, and human editors.How to brief agencies with brand books, style guides, and clear clip specs.Distribution tactics: YouTube for search, Vimeo for restricted industries, LinkedIn for reach, and sales libraries for enablement.Where clickable Storylane demos add interactive depth and repurposable video content.The limits of AI avatars and the importance of a human voice.

Community-Led Growth: How To Turn Customers Into Your Growth EngineWe break down the playbook for community-led growth — how to move beyond engagement theater and build a system where customers become your distribution.Featuring Laís de Oliveira (author of Hacking Communities), this episode gives you practical frameworks like the Five Ps, the “lighthouse → port → city” journey, and closeness circles that turn casual users into passionate advocates and ambassadors.We show you how to:+ Make community a core growth engine (not a side-channel)+ Design onboarding and programming that build habit+ Use contribution, access, and recognition to scale advocacyIf you're a B2B marketer on a small team, this episode shows how to create a community-led growth system that compounds your distribution and builds lasting trust with buyers.-----------------------------------------------------

Proposals can make or break your agency's Q4 pipeline. Too vague, and prospects don't see the value. Too detailed, and they get stuck in analysis paralysis. In this episode, Dan is joined by Joe Ardeeser, founder of Smart Pricing Table, to talk about how agencies can strike the right balance, upsell strategically, and close deals faster as the year wraps up.Whether you're facing slow proposals, scope creep, or undercharging, this conversation gives you practical steps to turn proposals into a growth engine for your agency.

In today's episode, we're joined by Ariana Ferwerda, co-founder and CEO of Halfdays, to unpack the strategy and philosophy behind building a true community-first DTC brand, and why that approach has worked so well for them.Ariana shares her journey of launching a brand that struck product-market fit in its first season and grew 10x from their first to second season. We dive into the how and why behind Halfdays' community-led approach - from the early customer insight that shaped their brand mission, to how they took a different path than the typical early-stage DTC playbook, and how that thinking informs their approach to growth.She shares what it actually looks like to operationalize community at scale, from their ambassador model to how they decide when to lean on community, and when to tap into performance or influencer marketing instead.We also get into how they measure the impact of community-led initiatives, what brands often get wrong when they jump into community without a clear reason, and when leading with community simply isn't the right fit - plus much more.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6Chapters:00:00 Introduction 12:46 Ariana's Journey to Half Days22:57 Product Market Fit and Growth Strategies33:07 The Importance of Community in Brand Strategy45:18 Activating Community: Events and Engagement01:00:20 Measuring Community Impact and SuccessPowered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsHaus.http://Haus.io/operatorsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here: https://9operators.com/

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we sit down with Alex Schultz, the CMO and VP of Analytics at Meta, to unpack nearly two decades of hard-earned marketing insights from inside one of the most influential tech companies on the planet.From his scrappy beginnings as an affiliate marketer trying to pay for college, Alex rose through the ranks at Facebook—helping launch self-serve ads, custom audiences, and building the company's analytics function from the ground up.Now, as CMO, he shares how he thinks about brand vs. performance, why incrementality measurement is non-negotiable, and what it really took to lead the rebrand from Facebook to Meta in under seven months.In this episode, you'll learn:How affiliate thinking creates real marketersWhy starting with performance-driven urgency creates marketers who understand what actually drives growthThe self-serve ad platform strategy that unlocked small business scaleAlex shares how linking product and marketing—from in-product CTAs to retargeting drop-offs—became Meta's growth engineWhy incrementality is the foundation of modern marketingForget last-click—true marketers use lift tests, holdouts, and on/off testing to see what really worksHow to build brands on performance platformsYes, you can build a brand on Meta—but only if you measure it rightThe inside story of the Meta rebrandIncluding a midnight WhatsApp from Zuckerberg and a literal house fireWhy creative strategy—not media buying—is the future in an AI worldAgencies will evolve, but those who control the data + creative inputs will control outcomesHow Alex is using creator marketing, email, and retargeting to market his new book, Click HereThe modern playbook Meta uses… now applied to booksVisit Hachette Book Group for information on how to purchase Click Here: The Art and Science of Digital Marketing and Advertising, out on October 7th. And you can check out an audio book version on Spotify here: https://open.spotify.com/show/5hsoMSkbpEboe0M4aGqNgZTimestamps00:00 - From Affiliate Marketer to CMO of Meta02:00 - Building Facebook's Growth Engine and Analytics Team06:00 - Lessons From the Affiliate Mindset08:00 - Launching Self-Serve Ads and the First Custom Audiences11:00 - Rebranding Facebook to Meta: Inside the Strategy15:00 - Building Brands with Direct Response vs. Top-of-Funnel Marketing18:00 - How WhatsApp's Brand Story Shifted Perception20:00 - Why Alex Wrote "Click Here" and Its Core Principles24:00 - The Future of Agencies and AI in Advertising28:00 - Marketing the Book Using Meta StrategiesHashtags#DTCpodcast #Meta #AlexSchultz #DigitalMarketing #BrandStrategy #AffiliateMarketing #Rebranding #MarketingBook #GrowthMarketing #AdvertisingStrategy #MarketingTips #SocialMediaMarketing #BusinessGrowth #CMOInsights #MarketingPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Is your team chasing growth or just chasing KPIs? In this episode of Revenue Boost: A Marketing Podcast, titled “From Mission to Metrics: How to Build a Scalable Growth Engine,” CEO Ollie James shares the unfiltered truth: without a clear mission, your GTM strategy is just noise. You'll hear how Ollie went from RevOps and CRO roles to leading Attribution and how he rebuilt the company's growth engine from the ground up by anchoring around mission, vision, and values. His approach replaces the leaky funnel with a sieve model, turns onboarding into a revenue driver, and reframes trial periods into proof-of-value commitments that align marketing, sales, product, and finance around outcomes, not activity. This episode is a must-listen for leaders who are tired of misalignment, scattered growth, and pipeline that looks good on paper but leaks trust at every stage. What You'll Learn: Why chasing KPIs without clarity sabotages scale How to turn onboarding into your most powerful growth lever The “sieve model” that exposes your GTM blind spots Ollie's POV framework that filters out bad-fit leads and converts faster How to get buy-in from skeptical CFOs and unify your GTM team Who It's For: CEOs, CROs, CMOs, and RevOps leaders who want to scale smarter—not louder. In just 31 minutes, you'll gain a new blueprint for building a mission-aligned, revenue-resilient business. Stay to the end, where Ollie shares his narrative structure for winning executive buy-in and designing onboarding that creates trust from day one. Want growth that lasts? Tap play. Let's scale smart. Flat or slowing revenue? Let's fix that—fast. Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine.

Algenon Cash sits down with Stephanie Pace Brown, President & CEO of Visit Winston-Salem, to learn what's driving the booming tourism economyThe Triad Podcast Network is proudly sponsored by The Ginther Group Real Estate, Dewey's Bakery, and Three Magnolias Financial Advisors.

Welcome back to Season Two of the PIE-Cast, where we will be diving into The Growth Engine, A Guide to Building a World-Class Business Development Function in Professional Services. In this episode, TJ Dennis sits down with Andi Baldwin, the CEO of Profitable Ideas Exchange and one of the four authors of The Growth Engine. Andi talks through building a growth culture in professional services and why it should be democratized, gives even MORE sports analogies (we cant help ourselves) and how it pertains to a sales-to-delivery handoff, and the necessity that is a CRM system for your business.If you have feedback about the show or would like to learn more about working with PIE, please contact us at: connect@profitableideas.com. You can also learn more about our previous books, How Clients Buy and Never Say Sell, by visiting our website.Profitable Ideas Exchange - connecting powerful minds, making the world smarter and smaller.

In this episode, Shiv Narayanan sits down with members of the How To SaaS client services team to talk about the most common marketing challenges inside PE-backed portfolio companies—and how to solve them. Chief Client Officer Farhad Chikhliwala, VP of Marketing Taylor Moore and Director of Marketing Tatiana Morand discuss why poor tracking and misaligned spend can drain ROI, how to prioritize the right order of operations for go-to-market, the role of the CMO as a “custodian of investment” and how to align team structure with the investment thesis. Tune in to hear about overlooked growth levers like upsell and cross-sell, how to find 20–40% efficiency in existing spend and how to balance AI adoption with the marketing fundamentals that still drive enterprise value.

Most recruitment agencies waste £50+ per cold call meeting. Anthony Lewis found a better way to scale from startup to 50-person team. Anthony's team made 1,500 cold calls for just 27 placements. That 1.8% conversion rate would panic most agency owners. Instead, he built a candidate experience system that turns rejections into revenue. What You'll Learn: How to build agency growth without expensive cold calling Business development strategies that actually work How 86% candidate satisfaction became his competitive advantage Agency scaling secrets from startup to 50 employees Why treating candidates like future clients changes everything Key Insights: 9:39 Why purpose prevents fee-chasing behavior 24:53 What "psychological safety" means for performance 35:30 Why individual KPIs beat generic targets 45:43 The candidate feedback system that drives growth 50:26 How the MD personally calls every unhappy candidate Anthony Lewis Bio and Contact Info  Anthony is passionate about the careers of public sector leaders, and for over a decade has supported organisations nationally to attract and hire the best talent. Whether interims, Non Execs or people into permanent roles, Anthony is never happier than when helping people fulfil their career ambitions.  Anthony is Managing Director at Tile Hill, a public sector-focused executive recruitment company, and is hugely proud of the achievements of the business and those around him. From having been awarded Best Company to Work For, Best In House L&D at the 2024 REC Awards, the Best Candidate Experience category at the 2024 Tiara Awards, and most recently voted the number 1 interim service provider in the Institute of Interim Management Annual Survey, it is a reflection of the values led approach and passion that Tile Hill's team show as they approach their work every day. With an EVP of #Lovetheimpactyou make, we are all inspired to make a difference for those who are shaping the society we live in. • Tile Hill website link Anthony Lewis on LinkedIn Different Leadership website link Tile's fundraiser for Alzheimer's Society People and Resources Mentioned David Weir on LinkedIn Leo Hewett on LinkedIn  Force24 JobAdder Adecco Group Connect with Mark Whitby Get your FREE 30-minute strategy call Mark on LinkedIn Mark on Twitter: @MarkWhitby Mark on Facebook Mark on Instagram: @RecruitmentCoach Subscribe to The Resilient Recruiter

Sales was chasing leads. Marketing was chasing attention. Nobody was chasing results. This episode walks through one type of Growth Engine we build for clients to stop the scramble and start scaling - quietly, systematically, exponentially, without burning out your team or adding more headcount. GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Welcome back to Season Two of the PIE-Cast, where we will be diving into The Growth Engine. We wanted to take a moment and set the stage for what's to come in the next year of the PIE-Cast, featuring all new guest, hosts, topics, opinions, jokes, perspectives, and insights for you to take to your businesses. We will be releasing bi-weekly episodes so make sure to like, subscribe, and share episodes you enjoy. Available wherever you consume podcasts. If you have feedback about the show or would like to learn more about working with PIE, please contact us at: connect@profitableideas.com. You can also learn more about our previous books, How Clients Buy and Never Say Sell, by visiting our website.Profitable Ideas Exchange - connecting powerful minds, making the world smarter and smaller.

Welcome back to Season Two of the PIE-Cast, where we will be diving into The Growth Engine, A Guide to Building a World-Class Business Development Function in Professional Services. In this episode, TJ Dennis sits down with returning guest Erika Flowers, the Chief Client Officer and Partner at Profitable Ideas Exchange. Erika is one of the four authors of The Growth Engine and she talks through what an Ideal Client Profile (ICP) looks like and why it matters, gives us a few sports analogies that help paint a picture of working as a team in business, and why professional services need to find their niche. If you have feedback about the show or would like to learn more about working with PIE, please contact us at: connect@profitableideas.com. You can also learn more about our previous books, How Clients Buy and Never Say Sell, by visiting our website. Profitable Ideas Exchange - connecting powerful minds, making the world smarter and smaller.

Ivan Feinseth has a $110 price target on Uber Technologies (UBER), believing the company can greatly benefit from robotaxi tech. He adds that the company's $20 billion buyback is a stamp of confidence from Uber that it can add to its cash flow. Greg Halter says that cash flow is what originally attracted him to the name. Management commentary on the consumer adds to his bull case on the stock.======== Schwab Network ========Empowering every investor and trader, every market day. Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/ About Schwab Network - https://schwabnetwork.com/about

If you're a content creator in a business niche and you're NOT going to live events, you're missing one of the easiest ways to grow your influence, revenue, and network. But just showing up isn't enough. You need to be strategic about it. Let me walk you through exactly how to make live events your secret growth engine. 1. Pick the Right Events Don't just go to every conference in your industry. Be selective. Ask yourself: Will my ideal audience or customers be there? Will the people I want to partner or collaborate with be there? Will there be speakers who are already where I want to be? Will the people in attendance be critical to my business model of the future? Smaller, niche events are often better than the giant ones because it's easier to have real conversations. 2. Have a Plan Before You Go Treat this like a marketing campaign. Make a hit list of 5–10 people you want to meet. Connect with them on LinkedIn before the event with a simple message: “Hey, I see we're both going to [Event]. Would love to say hi while we're there.” If they respond, you can add, let me know if you want to grab coffee while there. It's an easy ask. Follow the event app so you can see where people are gathering. Most creators go in blind and just “see what happens.” Don't do that. 3. Work the Room (Even if It's Uncomfortable) Yes, some of this will feel awkward. Do it anyway. Sit at a different table each meal. Go to every networking event, even if you're tired. After a speaker session, walk up, introduce yourself, and thank them. 90% of attendees don't bother, so you'll stand out. When you sit in a session, introduce yourself to at least one person sitting by you. They will thank you for it as they are probably uncomfortable sitting by themselves. 4. Buy the Book, Get It Signed Here's a power move: If the speaker has a book, buy it BEFORE the event. Bring it with you, and after their talk say: “I loved your session. Would you mind signing this? I already bought it—it's been really helpful.” Why? Because now you're not just another attendee—you're someone who invested in their work. People remember that. When I first spoke at Hubspot's inbound, Douglas Burdett from the marketing book podcast, was standing in the back with my book Epic Content Marketing. How could I not stop and talk to him? Since then, we became fast friends and I was on his podcast I think seven times. He did that with so many speakers. 5. Follow Up Fast The magic isn't just at the event—it's what you do after. Send a quick LinkedIn or email note the next day: “Great meeting you yesterday at [Event]. Loved our chat about [Topic]. Let's keep in touch.” If you promised to send someone a resource or an intro, do it within 48 hours. Most people don't follow up, which is why this works so well. The Big Picture Look, content creation can feel like sitting alone behind a keyboard. But the fastest way to build authority and trust is face-to-face. People buy from people they know—and live events shortcut years of online grinding if you do them right. So don't just attend. Be strategic. Have a plan. Make yourself known. That's how live events turn into partnerships, clients, speaking gigs—and real friendships. Pre-order my new book, Burn the Playbook, here ---> https://www.joepulizzi.com/books/burn-the-playbook/ Come join me at Content Entrepreneur Expo (CEX) in Cleveland August 24-26. Use coupon code CEXDAY to save $200 - https://cex.events/ ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.