The Measure Pod

Full show notes, transcript and AI chatbot - https://bit.ly/3Gg5HHZ Watch on YouTube - https://youtu.be/dcZhmVY_Bl0 00:00:00 - New co-host introduction. 00:04:01 - Google Next 25 conference highlights. 00:08:10 - CapEx spend on cloud and AI. 00:12:37 - Cross-cloud collaboration and flexibility. 00:15:40 - Gemini's integration in Firebase. 00:21:01 - Autonomous data AI platform. 00:25:10 - Data tools and data quality. 00:27:01 - Data quality challenges and solutions. 00:30:15 - Building with good foundations. 00:36:08 - Unstructured data in AI platforms. 00:40:10 - BigQuery as enterprise advantage. 00:42:56 - BigQuery vector search capabilities. 00:48:11 - Multi-agent systems and autonomy. 00:51:20 - Importance of robust data. 00:54:06 - BigQuery and unstructured data. 00:58:05 - Reducing repetitive work through automation. ----- Episode Summary: In this episode of The Measure Pod, Dara and Matthew take the reins and dive into the biggest takeaways from Google Cloud Next 2025. From shiny new features to subtle shifts in direction, they cover the bits that matter—what's exciting, what's useful, and what might actually change the way we work. Plenty of ground covered. Plenty of thoughts shared. And just the beginning of what's to come. ----- About The Measure Pod: The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #119 Google Cloud Next 25 roundup appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://bit.ly/4kOQnll Watch on YouTube - https://youtu.be/VI6Qe0rZL1w 00:00:00 - Introduction and Special Announcement 00:00:36 - Dara returns 00:00:57 - Farewell to Dan and Bhav 00:03:29 - Dara's Quiz Introduction 00:04:13 - Quiz Rules and Format 00:06:09 - First Quote: Analytics Belts 00:10:34 - Second Quote: Eggs in One Basket 00:14:06 - Third Quote: Enduring Pain 00:14:06 - Fourth Quote: Curiosity 00:17:44 - Fifth Quote: All Models Are Terrible 00:20:11 - Sixth Quote: Data is Directional 00:23:20 - Seventh Quote: Automating Bad Decisions 00:24:25 - Eighth Quote: Lamborghini 00:27:17 - Ninth Quote: Last Click and McDonald's 00:30:40 - Tenth Quote: Hoarding numbers 00:38:29 - Reflecting on Favourite Episodes 00:49:11 - Learning from Podcasting. 00:54:26 - Sharing your Voice and Knowledge. 00:57:12 - Contributing Within Your Workplace. ----- Episode Summary: In this special episode of The Measure Pod, Dan and Bhav bid farewell as they step back from the show, making way for Dara to take the helm as a familiar voice returning to the podcast. Dara puts Dan and Bhav through their paces with a memory-based quiz, and they reflect on their favourite moments and learnings from hosting the podcast. ----- About The Measure Pod: The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer at Measurelab and Bhav Patel then Director of Experimentation and Analytics at LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #118 Dan & Bhav's farewell, best moments & a game of guess who appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://bit.ly/3CX6tsf Watch on YouTube - https://youtu.be/Qgg42DI_Z08 00:01:22 Technology's Role in Analytics. 00:06:48 E-commerce transaction percentage in Coppel. 00:09:19 Attribution challenges in marketing. 00:12:41 Human understanding in technology. 00:19:23 E-commerce impact on business growth. 00:22:32 Omni-channel marketing evolution. 00:30:39 Impact of User-Generated Content. 00:34:10 Human understanding in data analysis. 00:39:05 Attribution models evolution. 00:41:44 GA4's impact on measurement. 00:49:08 Analytical credibility in marketing. 00:51:31 Marketing measurement methodologies. 00:54:45 Outro ----- Episode Summary: In this week's episode of The Measure Pod, Dan and Bhav are joined by Jorge Ahumada Garcia from Coppel, one of Mexico's largest retailers and banks. They dive into marketing mix modelling (MMM) and multi-touch attribution, exploring the balance between new technologies and traditional methods. Jorge shares his experience navigating the evolving analytics landscape, while Bhav highlights the importance of understanding the tech we rely on—rather than blindly trusting automation. ----- About The Measure Pod: The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #117 Marketing incrementality, attribution & ROI optimisation (with Jorge Roberto Ahumada Garcia @ Coppel) appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://bit.ly/40Wf46m 00:00:40 Who are you? And what brings you to Superweek? 00:05:50 What's been your favourite part of Superweek? 00:10:43 How would you explain Superweek to someone who's never been before? ----- Episode Summary: In this week's episode of The Measure Pod, Dan catches up with attendees at Superweek 2025 in Hungary, a conference dedicated to data analytics. They share their favourite moments from the event and discuss the value of connecting with like-minded professionals, each bringing their own unique backgrounds and reasons for attending. ----- About The Measure Pod: The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer at Measurelab and Bhavik Patel then Director of Experimentation and Analytics at LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #116 Highlights from Superweek 2025! appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://bit.ly/40XHblN Watch on YouTube - https://youtu.be/Bc79OgBxR9w 00:02:03 Content creation as a process. 00:04:06 Transition from physics to AI. 00:08:02 YouTube content creation journey. 00:09:15 Beginners in data science content. 00:12:41 Personal wisdom and mental health. 00:16:20 Getting started in data science. 00:19:10 Data scientist vs. data analyst. 00:21:49 Data science role evolution. 00:25:24 Bridging skills gap in analytics. 00:28:25 Art of modeling in practice. 00:31:36 Model profitability and testing. 00:34:50 Predictive model implementation challenges. 00:38:39 A-B testing: Science or Art? 00:41:08 Statistics vs. common sense in decisions. 00:43:05 Business intuition and data science. 00:46:27 Preferred programming language for coding. 00:49:32 Content creation in data science. 00:52:46 Outro ----- Episode Summary: In this week's episode of The Measure Pod, Dan and Bhav are joined by Igor Howell, a rising voice in data science and content creation. They dive into the differences between analytics, data science, and machine learning, offering valuable insights for anyone in the field. Igor also shares his take on content creation, data-driven decision-making, and the key skills needed to grow your career in analytics. ----- About The Measure Pod: The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #115 Lessons from a data science content creator (with Egor Howell @ Deliveroo) appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://bit.ly/4gMftip Watch on YouTube - https://youtu.be/E202iZDFAOY Chapters: 00:00:00 - Introduction 00:04:13 - Welcoming Ole to the Show 00:04:51 - Ole's Background and Project A Overview 00:05:55 - Role of Data in Early-Stage Companies 00:07:25 - Early Interest in Data 00:09:12 - Timing for Investing in Data 00:10:04 - Early Data Strategy and Investment 00:18:39 - Handling Limited Data 00:21:11 - Challenges in Data Representation 00:23:13 - Asking Stakeholders About Data Usage 00:26:23 - Preventing Vanity Metrics 00:31:06 - Product Managers and Vanity Metrics 00:33:25 - Avoiding Assumptions in Metrics 00:36:33 - Facilitating Solution Creation 00:38:39 - Clustering Metrics for Better Analysis 00:39:37 - On-the-Fly Metrics Exercise: Virtual Conferencing Platform 00:46:11 - On-the-Fly Metrics Exercise: Nutrition and Supplement Company ----- Episode Summary: In this episode of The Measure Pod, Dan and Bhav are joined by Ole Bossdorf, an analytics expert at venture capital firm Project A, which boasts a portfolio of over 120 companies. They discuss the contrast between Ole's work with early-stage startups and more established businesses, highlighting the critical role of metrics in driving success. The conversation also delves into the challenges and creative solutions for data analysis when dealing with limited information. ----- About The Measure Pod: The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #114 Sanity over vanity – focusing on metrics that matter (with Ole Bossdorf @ Project A) appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://bit.ly/4gs0BoK Watch on YouTube - https://youtu.be/PbrJeY0fCtU 00:00:00 - Introduction 00:01:55 - Christmas Message and Podcast Plug 00:03:03 - Janos' Background and Career Journey 00:07:01 - Founding Atriba and Early Challenges 00:09:19 - Impact of GDPR on Attribution Modeling 00:10:58 - Factors Beyond Clicks in Marketing Measurement 00:15:25 - Defining Attribution Modeling and MMM 00:20:03 - Data-Driven Multi-Touch Attribution 00:22:17 - Pros and Cons of MMM vs. MTA 00:27:10 - Limitations and Realities of Attribution Models 00:30:43 - Measurelab Advertisement 00:33:42 - Applicability of Different Measurement Approaches 00:35:03 - Combining Different Measurement Methodologies 00:42:45 - Practical Impact on PPC Managers 00:45:21 - Convincing Decision-Makers to Adopt New Approaches 00:55:31 - Outro Questions ----- Episode Summary: In this week's episode of The Measure Pod, Dan and Bhav are joined by János Moldvay from Funnel to dive into the intricacies of Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and the future of marketing measurement. János shares his expertise on analytical methodologies and highlights the critical role of measurement in shaping effective marketing strategies. ----- About The Measure Pod: The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #113 MMM, MTA and the future of marketing measurement (with János Moldvay @ Funnel) appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://bit.ly/4194ef8 Watch on YouTube - https://youtu.be/Jgdk7Ou93Bg 00:00:00 - Marketing and product analytics crossover. 00:04:24 - Brighton meetup for analytics. 00:08:32 - Product analytics platforms vs GA4. 00:11:05 - Product analytics platform considerations. 00:14:46 - Lifetime value and retention analysis. 00:18:28 - Product analytics and event data. 00:22:07 - Google Analytics limitations discussed. 00:24:58 - Measurelab advertisement 00:25:39 - Data discrepancies between analytics tools. 00:27:24 - Data collection and platform discrepancies. 00:30:09 - Product analytics integration challenges. 00:32:40 - GA4 platform limitations. 00:36:30 - Cookie banners and consent management. 00:39:10 - User experience and data collection. 00:44:45 - Integration buy-in for analytics platforms. 00:45:39 - Warehouse native analytics approach. ----- Episode Summary: In this week's episode of The Measure Pod, Dan and Bhav dive into the intricate world of product analytics. Dan shares his recent challenges relating to product analytics assessments, requirements, and navigating the vendor landscape. And Bhav offers up some insights into the evolving dynamics between marketing and product teams as they increasingly overlap in their interests. ----- About The Measure Pod: The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #112 Product analytics tool assessment appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://bit.ly/3O88XGc Watch on YouTube - https://youtu.be/bIYsp57Rmuo 00:00:00 - Introduction 00:05:15 - Crap Talks Brighton 00:07:11 - Analytics as an investment 00:10:57 - Analytics as a profit enabler 00:14:47 - Analytics team success without proof 00:18:19 - Thermostat vs. Thermometer analogy 00:23:54 - Optimising sales call strategies 00:24:04 - Measurelab Ad 00:25:22 - Simplicity in analytics adoption 00:29:41 - Empowering analysts through problem-solving 00:32:12 - Product-led growth experiment outcomes. 00:36:01 - End of Google Analytics era 00:40:03 - Modular data stack considerations 00:41:37 - Google Analytics and advertising impact 00:46:20 - Google Analytics and competition 00:49:57 - Personal hobbies of an analyst ----- Episode Summary: In this episode of The Measure Pod, Dan and Bhav welcome back Adam Greco from Amplitude. They discuss his recent MeasureCamp presentation on the ROI of analytics, as well as his impactful 'thermostat versus thermometer' analogy, which illustrates the role of analytics in decision-making — and much more! ----- About The Measure Pod: The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #111 ROI of analytics and GA's gravy train (with Adam Greco @ Amplitude) appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://bit.ly/4fe0FrC Watch on YouTube - https://youtu.be/hSmKcauB_5E 00:00:00 - Introduction to The Measure Pod 00:00:22 - The Future of Data Collection 00:01:00 - The Reality of Data Accuracy 00:02:45 - The Need for 100% Data Collection 00:03:23 - The Trap of Data-First Thinking 00:04:26 - Data Silos and Business Expectations 00:06:07 - Politics and Bureaucracy in Organisations 00:07:28 - The Evolution of Analytics Roles 00:09:05 - Specialisation vs. Generalisation in Analytics 00:10:13 - The Changing Landscape of Data Science 00:12:34 - The Role of Analysts in Decision Making 00:14:07 - The Future of Machine Learning in Analytics 00:17:21 - Advertisement 00:21:09 - Ethics in Data Collection 00:25:31 - Public Perception of Privacy 00:28:13 - The Future of Analyst Roles 00:36:33 - Conclusion and Audience Engagement ----- Episode Summary: This week's episode of The Measure Pod was recorded live at MeasureCamp London, where Dan and Bhav discussed the future of analytics, specifically what it could look like in the next decade. The episode covered topics such as data accuracy, ethics, AI, and much more. ----- About The Measure Pod: The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #110 Live from MeasureCamp London 2024: analytics in 2034 appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://bit.ly/47XYg1I Watch on YouTube - https://youtu.be/ZF8VwfJHz5Q 00:00:00 - Introduction and Episode Overview 00:00:52 - Guest Introduction: Gabor Mester from Sony PlayStation 00:02:03 - Hosts' Backgrounds and Initial Thoughts 00:04:12 - Gabor's Career Journey at PlayStation 00:07:08 - Platform Analytics vs. Game Analytics 00:10:01 - Technology Behind Tracking In-Game Analytics 00:12:27 - Defining Engagement in Platform Analytics 00:15:21 - Visualising Data in Gaming Analytics 00:18:42 - Influence of Platform Analytics on Game Design 00:22:11 - Evolution of Analytics at PlayStation Over the Years 00:27:08 - Transition to Corporate Role at Sony 00:29:07 - Solving Cross-Company Analytics Challenges 00:32:14 - Skills for Career Progression in Analytics 00:37:24 - Maintaining Industry Knowledge and Networks 00:42:09 - Final Thoughts and Acknowledgements ----- Episode Summary: In this week's episode of The Measure Pod, Dan and Bhav had the pleasure of speaking with Gabor Mester, a seasoned analytics professional who has spent over 13 years at Sony, specifically with PlayStation. We delve into the intersection of gaming and analytics, and explore Gabor's insights on career progression, leadership, and the unique challenges facing the gaming industry. ----- About The Measure Pod: The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #109 The analytics of PlayStation (with Gabor Mester @ Sony) appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://bit.ly/3BtcCei Watch on YouTube - https://youtu.be/vVUIpqhk1tw 00:00:00 - Introduction and Episode Overview 00:01:07 - Initial Thoughts on Data Accuracy 00:02:07 - Reassuring Stakeholders About Data Usability 00:02:45 - Whoop and Personal Data Tracking 00:04:26 - Gaming Nostalgia: Broken Sword Reforged 00:04:47 - Impact of Cookie Banners on Data Accuracy 00:05:30 - Challenges in Validating Data Accuracy 00:08:09 - Using Transactional Data as a Proxy 00:10:06 - Stakeholder Management and Change Communication 00:12:29 - Hierarchy of Documentation in Data Analysis 00:17:02 - Reevaluating Target CPA in Light of Consent Changes 00:25:15 - Experimentation and Testing with Partial Data 00:31:58 - GA Immersion Training Ad 00:38:13 - Modelled data vs. Actual Data 00:41:21 - Directionally Accurate Data Analysis. ----- Episode Summary: In this week's episode of The Measure Pod, Dan and Bhav reflect on insights gained from MeasureCamp London, and dive into the thought-provoking topic of "the death of accuracy." They talk about the future of accuracy in data, and the complexities surrounding the concept of data accuracy, questioning whether tracking 100% of data is truly accurate or even beneficial. ----- About The Measure Pod: The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #108 The death of accuracy: an obituary appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://bit.ly/3AZqihd Watch on YouTube - https://www.youtube.com/watch?v=Zt6s__jGEWE 00:00:00 - Introduction and Episode Overview 00:02:14 - Measure Camp London Announcement 00:03:28 - Welcoming Back Steen Rasmussen 00:04:01 - Steen's Background and Focus on Commercial Analytics 00:06:34 - Turning Analytics from Cost Center to Profit Center 00:09:19 - Defining Better Questions in Analytics 00:13:34 - Profit Enablement Center Concept 00:17:06 - Measuring the Value of Analytics Teams 00:24:01 - Impact of GA4 on Marketing Analytics 00:29:46 - GA4 Cohort Advertisement 00:36:01 - Generative AI and the Future of Analytics 00:48:47 - Rapid Fire Questions ----- Episode Summary: In this week's episode of The Measure Pod, Dan and Bhav welcome back Steen Rasmussen from IIH Nordic, a previous guest known for his insightful perspectives. The episode highlights the importance of critical thinking and personal insight in analytics and experimentation, and how you can shift analytics from a cost to a profit centre. ----- About The Measure Pod: The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #107 Analytics: from cost to profit centre (with Steen Rasmussen @ IIH Nordic) appeared first on Measurelab.

Dan's analytics survey - https://docs.google.com/forms/d/e/1FAIpQLSe5FOecqPttUyuJKmLeXJT3TyYCoCq1oXoy0SjYWdMUP9SjIA/viewform ----- Full show notes, transcript and AI chatbot - https://bit.ly/4dHPwiu Watch on YouTube - https://youtu.be/LqY2p6By688 00:00:00 - Introduction and Episode Overview 00:02:03 - Dedication to Ida and Episode Start 00:03:01 - Analytics Survey and Its Purpose 00:04:27 - Ida's Question on Measure Slack 00:05:29 - Lack of Content for Experienced Analysts 00:07:51 - The Difference Between Junior and Senior Analysts 00:11:12 - The Role of Soft Skills 00:14:13 - The Role of Communication Skills 00:20:28 - The Role of Critical Thinking 00:23:02 - Individual Contributor vs. People Manager 00:30:34 - The Role of Mentorship 00:32:12 - The Importance of Critical Thinking 00:36:11 - The Role of Meetups and Communities 00:39:54 - Examples of Effective Mentorship ----- Episode Summary: In this week's episode of The Measure Pod, Dan and Bhav explore the concept of what a senior analyst looks like and how to reach that level in your career. They discuss the blend of technical expertise, life skills and building trust with stakeholders that are key to advancing in this role. ----- About The Measure Pod: The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Pael then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #106 What an ideal expert analyst looks like appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://t.ly/6eOxg Watch on YouTube - https://www.youtube.com/watch?v=bCHDdXoK0Jc 00:00:00 - Introduction and Episode Recap 00:03:30 - Juliana's Background and Current Role 00:05:44 - Juliana's Work at MediaMonks 00:07:14 - Juliana's Podcast Journey 00:11:31 - Transition to App Analytics 00:19:09 - Learning from Developers 00:20:59 - Bhav's Reflection on Juliana's Journey 00:22:47 - GA4 Training Course Ad 00:23:32 - Juliana's Perspective on Business Context in Analytics 00:27:08 - Discussion on A/B Testing and Product Management 00:31:02 - Importance of Understanding Business Models 00:37:54 - Broader Industry Issues and Analyst Involvement 00:39:36 - Role of Apps in the Ecosystem ----- Episode Summary: In this week's episode of The Measure Pod, Dan and Bhav are joined by Juliana Jackson, who has a diverse background in sales, product, training, and analytics. The episode delved into various topics beyond technical implementation, exploring the business value and practical implications of app analytics. ----- About The Measure Pod: The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Pael then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #105 A web analyst's guide to app analytics (with Juliana Jackson @ Monks) appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://bit.ly/4fmRrud Watch on YouTube - https://youtu.be/LE4Qb59aBdg 00:00:00 - Introduction and Episode Overview 00:01:19 - Rosie's Background and Career Path 00:02:03 - Insights from the Episode 00:03:30 - Rosie's Role at Bumble 00:07:09 - Decision Making in Product Analytics 00:12:00 - Testing and Iteration at Bumble 00:20:23 - Data Collection and Ecosystem Analysis 00:23:05 - Algorithm Testing and Causal Impact 00:27:01 - The Role of AI in Dating Apps 00:27:50 - Measurelab Training Ad 00:29:59 - Generative AI in Data Analysis 00:36:07 - Defining Good Questions and Decisions 00:39:04 - Advancing in an Analytics Career 00:42:43 - Quick Fire Questions ----- Episode Summary: In this week's episode of The Measure Pod, Dan and Bhav welcomed special guest Rosie Kipling, a data scientist at Bumble, who's background in finance and product analytics brought a unique perspective to the discussion. The episode covers a wide range of topics including qualitative analytics, ethics, careers, and AI. ----- About The Measure Pod: The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel the Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #104 Bumbling around dating analytics (with Rosie Kipling @ Bumble) appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://rb.gy/4ldywl Watch on YouTube - https://youtu.be/wU7WheJSQh4 00:00:00 - Introduction and Episode Overview 00:00:48 - Bhav's Initial Thoughts on Modern Marketing 00:01:42 - Importance of Labelling Modern Marketing 00:02:23 - Links and Resources Mentioned 00:03:56 - Introduction of Guest Ken Williams 00:04:46 - Ken's Background and Career Journey 00:07:42 - Starting DiveTeam and Entrepreneurship 00:09:07 - Defining Modern Marketing 00:15:29 - Shifts in Marketing Priorities 00:23:40 - Challenges with Attribution Models 00:28:18 - Training Advertisement 00:37:01 - Advice for Marketing Directors 00:51:07 - Outro ----- Episode Summary: In this week's episode of The Measure Pod, Dan and Bhav are joined by Ken Williams from DiveTeam to discuss modern marketing and measurement strategy. They explore the evolution of marketing from 2000 to 2024, highlighting the importance of adapting advice to current trends. The conversation delves into the concept of modern marketing and its significance in today's landscape. ----- About The Measure Pod: The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Pael then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #103 Modern marketing (with Ken Williams @ DiveTeam) appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://rb.gy/brjbry You can now watch this episode as a vodcast over on YouTube - https://www.youtube.com/watch?v=_OcLDhx9YFs 00:00:00 - Introduction and Podcast Update 00:00:57 - Discussion on Blog Post: Data is a Journey, Not a Destination 00:01:18 - Metaphor of Data as a Road Trip 00:02:22 - Content Warning for Data Engineers 00:02:45 - Upcoming Events and Surveys 00:04:34 - Connecting with Hosts and Companies 00:04:55 - Catch-Up with Bhavik 00:05:15 - Personal Updates and Writing Journey 00:09:03 - Aphantasia Discovery 00:15:00 - Exploring Aphantasia Further 00:19:00 - Deep Dive into Data as a Road Trip Metaphor 00:27:43 - Identifying Destination vs. Journey Mindset ----- Episode Summary: In this week's episode of The Measure Pod, Dan and Bhav discuss the concept of treating data as a journey, not just a destination. They explore the reasons why people may view data as a destination and the pitfalls of having this mindset. ----- Quotes of the Episode: "...I can't imagine learning and doing like a professional or personal development to a point where you are good at something and then this machine comes along and basically is trained on the stuff that you've learned and does a similar thing." - Dan "...Most likely, nine times out of 10, a new piece of technology will not solve your problems. It is not a solution to something. Technology won't solve them. You will." - Dan ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #102 Data is a road trip, not a destination appeared first on Measurelab.

Episode Summary: In this weeks sound bite (from the archive) Dan discussed the end of rules-based attribution in Google Analytics 4. He reflects on the shift from Universal Analytics to GA4, highlighting the focus on data-driven attribution and the removal of other attribution models. He also explores Google's perspective on encouraging the use of data-driven attribution and the implications for digital marketing channels. Full episode here: https://shorturl.at/cqyEN ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: The future of attribution modelling in Google Analytics appeared first on Measurelab.

Episode Summary: In this weeks sound bite (from the archive) Dara discusses the process of building out automated dashboards. This includes everything from the initial wire-framing, the creation, and potential iterations you might need to make a long the way. Check out the full episode on how to build out dashboards like a pro. Full episode here: https://shorturl.at/ioOUW ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: How to approach building a dashboard appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://shorturl.at/kzOY9 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/-LVxueobRTg [00:00:00] Intro. [00:05:28] Podcast milestones and statistics. [00:09:36] Changing Views on Google Analytics. [00:14:19] Nostalgia in analytics evolution. [00:15:54] Data refinement analogy. [00:20:30] Outsourcing analytics services. [00:22:10] Analytics in company resource management. [00:25:32] Industry-changing technology trends. [00:30:11] The magic sauce or ingredient. [00:34:20] Importance of having a business partner. [00:37:22] Rapid fire questions. ----- Episode Summary: In this week's episode of The Measure Pod it's the end of an era as we bid farewell to our fellow co-host, Dara Fitzgerald. But fear not, he's not vanishing into thin air; he'll still be around to gate-crash future episodes now and again. We had the pleasure of speaking to Dara to about his journey into analytics, and some of the changes he's seen in the industry over his career. We also spoke about the process of setting up Measurelab over 10 years ago, and his advice for anyone wanting to follow in his footsteps. ----- Quotes of the Episode: "...I think a lot of it comes down to timing and the requirement that you're trying to fill or the need that you're trying to plug in the market." - Dara "...I think that's such an important factor to anyone within any analytics or data field is the ability to zoom out and understand what the hell you're doing and why and who you're doing it." - Dan ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #101 Daralytics (with Dara Fitzgerald @ Measurelab) appeared first on Measurelab.

Episode Summary: In this weeks sound bite (from the archive) we revisit a conversation with David Mannheim from August 2023, diving into the topic of personalisation. David discusses how personalisation goes beyond just a recommendation engine, emphasising its role in building deeper connections with customers. The conversation explores the idea that all brands, even those like Screwfix, can benefit from personalisation as a communication principle. Full episode here: https://shorturl.at/efoyH ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: Building deeper relationships through personalisation appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://shorturl.at/adrZ9 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/J82o-sTTxW0 [00:00:00] Human37 and inspiration [00:08:13] ROI positive CDP implementations [00:11:28] Customer Data Platforms and ROI [00:15:19] CRM vs CDP functionalities [00:23:05] Composable CDPs landscape complexity [00:26:42] CDP components and pricing [00:31:06] The landscape of packaged CDPs [00:33:32] Customer journey and data management [00:37:04] Marketing team dynamics [00:40:52] The ROI of the tech stack [00:43:11] Data team challenges and use cases [00:47:50] Rapid fire questions ----- Episode Summary: In this week's episode of The Measure Pod we spoke with Glenn Vanderlinden, co-founder of Human37. We spoke about CDP implementations, and whether or not they are ROI positive. We also discuss the composable CDP landscape as a whole and the challenges and use cases for data teams. ----- Quotes of the Episode: "...The customer journey is transversal regardless of which department they're encountering or interacting with. They literally don't give a damn." - Glenn "...It's like buying a Lamborghini to drop your children to school. It's a very expensive solution to a very trivial problem." - Bhav ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #100 ROI positive MarTech: is it possible? (with Glenn Vanderlinden @ Human37) appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://shorturl.at/jzDMR You can now watch this episode as a vodcast over on YouTube - https://youtu.be/_YTgTnZZqZQ 00:00:00 - Intro 00:03:27 - Welcoming Gaurav Tiwari 00:03:59 - Gaurav's Background in Data Analytics 00:08:01 - Empowerment through Self-Serve Analytics 00:09:21 - The Challenge of Data Literacy 00:13:10 - The Role of Generative AI in Analytics 00:14:02 - The Future of Self-Serve and Semantic Layers 00:20:00 - The Necessity of a Semantic Layer 00:23:45 - Starting with Generative AI and Semantic Layers 00:29:03 - The Risks and Benefits of AI in Decision-Making 00:32:48 - Where to Begin with AI and Analytics Tools 00:39:47 - The Social and Environmental Impact of Data Analytics 00:43:29 - The Desire for Data Control and Excel Exports 00:46:03 - Rapid Fire Questions ----- Episode Summary: In this week's episode of The Measure Pod we spoke with Gaurav Tiwari, ex-Meta, currently working as an Engineering Manager at Spotify. We spoke about AI not just in data analysis but also its use when it comes to data preparation, semantic layering and analytics engineering. We also have a big announcement to make regarding one of our co-hosts, so stay tuned! ----- Quotes of the Episode: "...The part that never dies is the human curiosity to know more about something." - Gaurav "...I would love to have a little bit more visibility around the social impact that people are making by saying that, yeah, we are contributing to making the world a better place." - Gaurav ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #99 AI in Self-Serve Analytics (with Gaurav Tiwari @ Spotify) appeared first on Measurelab.

Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Rasmus Houlind from Agillic. They chat about what personalisation entails, the distinctions between implicit and explicit personalisation, the ownership of the customer journey by the customer, and the adaptation of a CRO mindset for personalisation. Full episode here: https://shorturl.at/CFHIX ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: How can personalisation drive lasting value? appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://shorturl.at/fqIO2 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/VDZ5P8_Ianc [00:00:00] Introduction. [00:06:32] What is a semantic layer? [00:08:13] Semantic layers in data analysis. [00:15:50] Semantic layers in AI. [00:25:40] Building modern data stacks. [00:30:04] The future of semantic layers. [00:33:27] Building data infrastructure challenges. [00:38:41] The challenge of self-serve. [00:40:52] Google's strategic approach. [00:44:41] Rapid fire questions ----- Episode Summary: In this week's episode of The Measure Pod we spoke with David Jayatillake, co-founder of Delphi and organiser of the London Analytics Meetup. David spoke to us about the concept of semantic layers, offering a deep understanding of its applications and implications in various technologies. Despite some questionable jokes, the episode is packed with nuggets of wisdom. ----- Quotes of the Episode: "...I think whilst we're still maybe in the very early stages of semantic layers and things like that, I think it's definitely something to watch out for in the future." - David "...You need something that's going to give it context, but you also need something that's going to give it constraint, and that's kind of like what's really good about a semantic layer." - David ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #98 What on earth is a semantic layer?! (with David Jayatillake @ Delphi) appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://shorturl.at/hlrX7 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/f0oL6Fvao78 00:00:00 - Intro 00:02:27 - Welcoming Timo Dechau to the show 00:03:09 - Timo introduces himself and his journey 00:06:07 - The evolution of product management 00:07:00 - Transition to event data in marketing analytics 00:10:02 - The future of event data and analysis 00:13:38 - The challenge of adopting product analytics 00:17:00 - The profitability of data and analytics functions 00:18:08 - The future of event data and event schemas 00:23:02 - The potential of event data in various use cases 00:26:03 - Sequence analysis and its power in event data 00:30:10 - The impact of privacy changes on event data 00:34:00 - Who owns the event data process? 00:43:33 - Timo's solution for event data design and documentation 00:45:53 - Rapid fire questions ----- Episode Summary: In this week's episode of The Measure Pod we spoke with Timo Dechau, a product manager and analyst with a unique perspective on event tracking. He discusses the challenges faced by product managers, his journey into product management, and the technical skills he deploys. We spoke about event data and marketing data, as well as the people, processes, and design involved in event tracking. ----- Quotes of the Episode: "...And product is more complicated because like there's often not like a clear funnel in there, it's not a linear path that you have." - Timo  "..."It's the irony, isn't it? Is that people think that it used to be okay and now it's broken. And actually it was always broken." - Dan ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #97 The future of event data (with Timo Dechau @ deepskydata) appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://shorturl.at/hpHRW You can now watch this episode as a vodcast over on YouTube - https://youtu.be/vDvvtv4WqNM 00:02:02 - Introducing special guest Tim Ceuppens 00:04:02 - Tim's backstory and career journey 00:08:00 - The problem with data meetings 00:09:08 - Applying psychology of data in practice 00:10:13 - The challenge with agency reporting 00:12:09 - The role of curiosity in data and marketing 00:13:19 - The use of anchoring in data presentation 00:15:06 - The framework for measuring campaigns 00:19:24 - The use of anchoring before presenting data 00:21:17 - The myth of data as the sole success factor 00:24:15 - Rapid Fire Questions ----- Episode Summary: In this week's episode of The Measure Pod we spoke with Tim Ceuppens, a creative thinker in the field of data and marketing. Tim shared his journey from film school to becoming the Chief Marketing Officer for Belgium and Netherlands' largest health foods company, highlighting the importance of curiosity and storytelling in data analytics. ----- Quotes of the Episode: "...I'm done with not being informed, not understanding what you're trying to tell me, or being shown like cherry picked data where you did a good job, even though we're not seeing any returns, but there was a lot of engagement or vice versa. And I just started to think, okay, so what can I do?" - Tim  "...So Ted Lasso, you know that scene where he's playing darts and he's talking about how he got to where he got to and people always underestimated him. And it was that quote he saw by Walt Whitman on the wall that said, be curious, not judgmental." - Bhav ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #96 The Psychology of Data (with Tim Ceuppens @ Pit&Pit) appeared first on Measurelab.

Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Jim Sterne from Target Marketing. He specifically discusses the changes in online marketing and data since the 1990s. Full episode here: https://shorturl.at/euwI1 ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: How has the role of data changed over time? appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://shorturl.at/hqFZ0 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/-7WYFOk3dvc 00:00:00 - Introduction to Alan Lucas and form analytics 00:03:11 - Alan Lucas's background and Zuko Analytics 00:06:28 - Comparing Zuko with GA4 capabilities 00:10:03 - The problem of form analytics longevity 00:13:09 - The continuous need for form optimisation 00:18:49 - The value of a friction score metric 00:26:08 - The impact of tracking limitations on form analytics 00:28:09 - Generative AI and it's potential impact 00:32:05 - The future of form analytics and automation 00:36:01 - The use of forms for qualitative data collection 00:37:47 - Rapid fire questions with Alan Lucas ----- Episode Summary: In this week's episode of The Measure Pod we spoke with Alun Lucas, the Managing Director at Zuko Analytics. We spoke specifically about webforms, and the optimisation tool Zuko has built to help businesses get a better understanding of when, where and why visitors abandon forms. We also discuss the potential impact of AI on forms, and the benefits of using a dedicated tool as opposed to GA4. ----- Quotes of the Episode: "...What we tend to look at is more a difference in behaviour between cohorts and the you know, the base cohort we look at is the cohort of people who are successfully completing a form and the cohort of people who abandon the form. And if you see a significant difference in behaviour between those two, and I mean statistically significant, then you've got an indicator there's a problem." - Alun "...I think for me, it would be quite important to be able to view the sub metrics that are being used to make up that quasi-metric, because if you just get that frustration score and you don't know what's contributing to it, you could then make the wrong conclusion." - Dara ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #95 Analytics on form (with Alun Lucas @ Zuko Analytics) appeared first on Measurelab.

Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Ellen Cole from Little Seed Group. Ellen shared insights on working with invisible differences and offers tips for businesses to enhance inclusivity in their social media and marketing efforts. Full episode here: https://shorturl.at/tBGU6 ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: How can we improve accessibility on the web? appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://shorturl.at/bgn48 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/dwGiFdW-DGg 00:00:00 - Introduction 00:02:38 - Matt Jones' background and Freelancing Friends podcast 00:03:16 - Matt's entry into data marketing 00:06:02 - The intersection of Tech SEO and analytics 00:09:25 - The challenge of proving SEO value 00:15:06 - Justifying the spend on Tech SEO 00:21:23 - Explaining Tech SEO to non-experts 00:24:15 - Keeping up with SEO and algorithm changes 00:31:31 - The challenges of experimentation in Tech SEO 00:38:04 - The future of SEO with Generative AI 00:45:13 - The future of search beyond Google ----- Episode Summary: In this week's episode of The Measure Pod we spoke with Matt Jones, a Technical SEO freelancer, and creator of the Freelancing Friends community and podcast. We spoke about his personal journey to getting where he is today, the crossovers between Tech SEO and analytics, and the potential impact of generative AI on the industry. ----- Quotes of the Episode: "...If you work in anything other than in-house, then you're going to end up coming across some clients where you feel like you've won the lottery. They understand the impact of SEO, they are very forgiving of the time that it does take to action things or for things to start picking up." - Matt "...I really think that it's not a case of ah, everything's on fire. You know, the world is going to end for us SEOs. You know, it's going to be, hey, let's adapt. And how do we adapt? And it's only those people who are capable of adapting that are going to make it through." - Matt ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #94 Why don’t people understand tech SEO and analytics? (with Matt Jones @ Freelancing Friends) appeared first on Measurelab.

Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with our very own Matt Hooson, the Data Engineering Lead here at Measurelab. In this clip taken from episode 74 we discuss the update framework he's developed, and the costs and considerations when migrating to server-side GTM. Full episode here: https://shorturl.at/wxBR7 ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: Costs and considerations when migrating to server-side GTM appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://shorturl.at/gkrMU You can now watch this episode as a vodcast over on YouTube - https://youtu.be/YdobyGA4DWg 00:00:00 - Introduction 00:06:00 - Unifying data with CDPs 00:07:35 - The Composable CDP concept 00:09:09 - GA4's position in the CDP ecosystem 00:11:35 - Google Optimize Sunset and GA4's future 00:20:08 - The future of GA4 and its integration capabilities 00:28:03 - The challenges of making CDPs actionable 00:35:22 - The importance of data activation 00:37:26 - The Reality of Implementing CDPs in organisations 00:40:15 - Major use cases for CDPs 00:44:11 - Rapid fire questions ----- Episode Summary: In this week's episode of The Measure Pod we welcomed Rick Dronkers back from Data to Value. We talked about all things CDP and GA4. We specifically digged into the evolution of GA4, what it means for marketing, and the current trend around the composable CDP. ----- Quotes of the Episode: "...So I understand why did the new GA set up you know, from a building perspective, they've perfected it to handle more data in a more cost effective way" - Rick "...This is a marketing technology and for example, one of the more recent updates they've done is that you can now create audiences. You can create GA4 audiences from within the Google Ads interface." - Dan ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #93 GA4, the CDP of the future you didn't know you had (With Rick Dronkers @ Data to Value) appeared first on Measurelab.

Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Johan van de Werken from GA4BigQuery.com. In this clip taken from episode 72 we discuss the use cases for using the GA4 interface over BigQuery data, and some thoughts around where that's going in the future. Full episode here: https://shorturl.at/fANO9 ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: GA4 vs BigQuery data, what are the use cases? appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://shorturl.at/qwRZ6 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/BaK-EnMe91g 00:00:00 - Introduction 00:00:15 - Festive greetings and episode overview 00:00:47 - Personal reflections on 2023 00:01:00 - Video games and platform updates 00:02:28 - Career changes and joining MeasurePod 00:03:33 - Launching new tools and projects 00:04:53 - Dan's focus on education and training 00:07:45 - Looking ahead to 2024 00:16:52 - The impact of ChatGPT and GA4 in 2023 00:25:06 - Predictions for tech and tools in 2024 00:36:22 - Industry changes and redundancies in 2023 ----- Episode Summary: In this week's episode of The Measure Pod, it's our Christmas special! Dan and Bhav discuss the highs and lows of the past year, they make predictions for 2024, and shared what they'll be up to over the Christmas period. ----- Quotes of the Episode: "ChatGPT has allowed them to speed up the way they work you know, if you've never written SQL before, or if you've written SQL to a, you know, intermediate or basic level, you can now get really advanced code coming straight out of ChatGPT" - Bhav "I've noticed how many hours of my life in the last five years have been talking about things like GDPR and cookies when I never thought of that, when I started this over 10 years ago" - Dan ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #92 Christmas Special: Year in review and predictions for 2024 appeared first on Measurelab.

Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Marc Crawley from Diversita, a recruitment company that specialises in advising and empowering neurodivergent data, technology and IT professionals. Full episode here: https://shorturl.at/fsyHQ ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: Neurodiversity in data, technology and IT appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://shorturl.at/bioqR. You can now watch this episode as a vodcast over on YouTube - https://www.youtube.com/watch?v=5OrlSP8Tpk4. 00:00 Intro 03:52 Topic 53:21 Quick fire/outro ----- Episode Summary: In this week's episode of The Measure Pod we spoke to Adam Greco from Amplitude. We talked specifically around warehouse native analytics, and whether it's a passing trend or an integral part of the future. We also go his thoughts around marketing and product analytics, as well as analytics vendor consolidation. ----- Quotes of the Episode: "I call it the last mile problem where you can have the best data quality, best implementation but then if you can't get people in the last mile to use the data then everything you did is for nothing." - Adam "I think the problem with you know, being a complete one vendor marketing specialist or analyst, whatever it's going to be, it means that you kind of alienate yourself from everything else that's out there and you never become fully adaptable." - Bhav ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #91 Warehouse native analytics (with Adam Greco @ Amplitude) appeared first on Measurelab.

Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Rowenna Fielding, a data privacy expert. She discusses the difference between ePrivacy and GDPR, as well as debunking cookie consent. Full episode here: https://shorturl.at/mxTW5 ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: What are the differences between ePrivacy and GDPR? appeared first on Measurelab.

Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Phil Gomm and Tony Reeves from Ding, a learning design consultancy. They discussed with us what learning design is, and how it can be applied to the analytics industry to create positive experiences. Full episode here: https://shorturl.at/fjmDG ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: Building effective learning experiences in analytics appeared first on Measurelab.

Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with David Mannheim about personalisation, and the meaning behind it. Full episode here: https://shorturl.at/yAU37 ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: Unraveling the meaning of personalisation with David Mannheim appeared first on Measurelab.

Episode Summary: This is the first of our weekly sound bites (from the archive). In this clip from September 2022, Dan & Dara spoke with Rick Dronkers about GDPR and data privacy. Full episode here: https://shorturl.at/cIKSU ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: Rick Dronkers discusses data privacy and GDPR appeared first on Measurelab.

Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/3tEDQL8. 00:00 Start 00:15 Intro 00:40 Main topic 00:40 What's the biggest challenge today which will be gone in five years time? 03:42 What will be the biggest challenge in the next five years? 07:53 Outro ----- Episode Summary: In this bonus episode of The Measure Pod, Dan asked attendees at MeasureCamp London two thought provoking questions. What is the biggest challenge today that will be gone in five years time? And what will be the biggest challenge in the next five years? ----- Quotes of the Episode: "...I think our industry is just shifting towards first party data and our industry is just thinking about consent as a matter of cookies and I think that's a mistake" - Celina Belotti "...The biggest challenge in the next five years will be finding people with the right skills, trained on the right platforms, with the right degrees, the right way of thinking, that are technical, that understand data and that understand business.." - Julian Erbsloeh "...I think the biggest challenge will be as we adopt AI and virtualise users, virtualise sessions, virtualise data connectivity, doing that in a privacy conscious way" - Matt Bentley ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favorite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Gathering insights at MeasureCamp London 2023 (BONUS) appeared first on Measurelab.

Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/3FxOPch. 00:00 Intro. 00:28 Self-serve analytics failure. 03:20 Self-serve analytics debate. 07:16 Data democratisation and self-service. 09:41 People misusing self-serve analytics. 13:14 Self-serve data analysis. 16:49 Self-serve analytics challenges. 18:10 Data literacy. 21:11 Overcoming learning challenges. 24:01 Understanding what people want. 26:01 Centralised document for company questions. 29:23 Self-serve analytics solution. 32:00 Pursuit of self-serve culture. 36:00 AI in self-serve analytics. 38:33 How to ask better questions. 40:24 Predefined list of curated questions. 43:05 Retention and success metrics. 46:21 The pursuit of self-servant data democratisation. 49:13 Suggest a topic or guest. ----- Episode Summary: In this week's episode of The Measure Pod, Bhav reflects on his biggest career failure: self-serve analytics. They discuss the challenges and complexities of implementing self-serve analytics in organisations, highlighting the factors that contribute to its success or failure. Bhav emphasises the importance of trust, data literacy, and problem-solving skills in enabling individuals to effectively use self-serve analytics tools. They also share personal experiences and strategies for promoting data democratisation and creating a culture of self-serve analytics. ----- Quotes of the Episode: "...this topic and the whole concept of self serve has been one of the biggest failures of my entire career spanning like 10, 11, 12 years." - Bhav "...self service doesn't equal self sufficiency." - Dara "...when marketers are always talking about like impressions and clicks as KPIs, I'm like, it means absolutely nothing. And like, you know, downloads of a podcast means nothing." - Dan ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favorite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #90 Self-serve analytics: yay or nay appeared first on Measurelab.

Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/46c7BBx. 00:00 Intro. 01:04 The product world from a marketing perspective. 04:26 Intellectual gap in project management. 06:31 Product management journey. 08:29 Analytics in game development. 12:10 When to have a dedicated analyst. 14:14 Introducing a marketing analyst. 19:35 Data engineering within software engineering. 21:56 Hiring junior analysts in startups. 23:02 Analytics team structure. 26:33 Different types of measures. 30:05 Communication in data analysis. 33:28 Product and analytics across industries. 36:07 External support in startups. 38:57 Clients seeking analytics catch-up. 40:39 Building a business case for bringing in an analyst. 43:31 Ensuring people ask good questions. 46:47 The future of AI in product management. 48:50 The power of compound interest. ----- Episode Summary: In this week's episode, Dara, Bhav, and Barry dive into the world of product management and analytics. They discuss the importance of integrating analytics into the product development process and how it can enhance decision-making. Barry shares his experiences working as a product manager and collaborating with analysts, emphasising the need for effective communication and a cross-functional approach. They also explore the challenges and opportunities of working in different industries, highlighting the core principles of good product thinking that can be applied across any context. Whether you're a product manager, analyst, or simply interested in the intersection of data and product development, this episode offers valuable insights and perspectives. Tune in to gain a deeper understanding of the role of analytics in the product space. ----- Quotes of the Episode: "I clumsily use the term of like of product managers are like grout sometimes, just like filling gaps between things when there's nothing better to fill it with." - Barry "Learning the business model, revenue model, underlying tech architecture and how people and data flow through the system gives you such a great foundation for any business you come into, it's the three number one onboarding things probably people should do when they join" - Barry "My preferred way of working is a hub and spoke model where you have a central team, but the analysts within that team are dedicated to the different products, squads or teams. And they can always come back together and sort of like share ideas and learn off one another and really grow and elevate the analytics function." - Bhav ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favorite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #89 Integrating analytics into product teams (with Barry Pace @ Penfold) appeared first on Measurelab.

Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/4669rE7. 00:00 Intro. 01:05 Data analysis as a product. 05:02 Analytics as a data product. 06:48 Advanced analytics and data science. 10:44 Organizing data products. 14:21 Managing people's expectations. 18:15 Data product maturity. 22:41 Operational model and analytics engineering. 24:36 Productizing analytics and adoption. 28:06 Admin stuff and backlog management. 30:23 Agile coaching and Jira best practices. 36:19 User experience for stakeholders. 37:20 Positive user experience and documentation. 41:42 Battle of the hearts. 43:29 Monetizing analytics as a product. 47:18 Hair grip revelation. ----- Episode Summary: In this week's episode, we dive into the fascinating world of analytics as a data product. Our guest, Weiting Xu, shares their insights and experiences as the head of data at Kazoo, a company that sells used cars online. We explore the challenges of treating analytics as a product, especially when it comes to managing internal users and their ever-changing needs. We discuss the importance of observability, the role of a product manager in the analytics space, and the need for agile ways of working. ----- Quotes of the Episode: "I think that there's been a bit of a mindset shift in the analytics space to start to think about analytics [as a data product]. So like, what are the analytics products within the space and who are the consumers of those products?" - Weiting "This is where product thinking does start to show its strengths because you then can do things like stand ups and retros to understand what worked, what didn't work, which typically you wouldn't do if you weren't operating in that sort of like product mindset." - Bhav "There is a genuine risk of any change. Specifically when we're coming to look at processes or frameworks, it's just perceived as additional admin or a blocker for me doing my job or me doing the thing I want to do or have been doing, whether it's efficient or not." - Dan ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favorite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #88 Analytics as a data product (with Weiting Xu @ Cazoo) appeared first on Measurelab.

Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/461QORs. 00:00:00 Intro. 00:00:32 Data expert discusses A-B testing and generative AI. 00:05:03 Different perspectives on data science. 00:09:34 Be holistic in data analysis. 00:14:16 Experimentation is both science and art. 00:18:02 Value of experimentation in CRO. 00:25:55 Data democratization is essential. 00:29:53 AI has the potential to revolutionize data analytics. 00:33:39 Data people should focus on efficiency. 00:36:18 Promote better question asking. 00:40:39 Data analysts need to adapt or risk being left behind. 00:44:56 Data perfection is a myth. ----- Episode Summary: In this week's episode of The Measure Pod, we dive into a fascinating conversation with Shaun McGirr, a data expert at Dataiku and former Crap Talks presenter. We explore the world of A/B testing, experimentation, and the future of analysts' roles as generative AI becomes more prevalent. Shaun shares his thoughts on the controversy surrounding A/B testing and the importance of considering other methods of learning about the world. We discuss the challenges and potential of using generative AI in the data analytics space, and how it can revolutionize the way we work with data. Grab your headphones and stap in for an insightful and thought-provoking discussion on the evolving landscape of data science and experimentation! ----- Quotes of the Episode: "We very commonly hear, oh, I can't do anything interesting with data or AI or predicting anything until I've got all my data perfect. It's a myth subscribed to by people who have never actually worked with data. Because if you have, you know it's never perfect and you still have to make a decision happen." - Shaun "What if you provided an interface that helped people ask the right questions or at least better questions? And if they had no questions, they could be suggested questions and they could pick the questions that they liked the most, and then the job of data people to make LLMs useful is to do prompt engineering, right? To take the small human questions right? Put more context around them." - Shaun "It still requires human curiosity." - Shaun ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favorite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #87 A/B testing controversies and generative AI (with Shaun McGirr @ Dataiku) appeared first on Measurelab.

Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/3sSuhrR. 00:00:00 Intro. 00:01:49 SEO and unexplored territories. 00:05:31 SEO changes over time. 00:07:58 Using generative AI for content. 00:09:24 Upskilling with data and analytics. 00:12:23 SEO ROI and prioritizing efforts. 00:17:02 Keywords and changing intent. 00:18:29 Multifaceted analytics process. 00:22:03 SEO and competitor analysis. 00:24:15 SEO testing and involvement. 00:29:50 Traffic forecasting and control. 00:31:35 Handling new product categories. 00:33:37 The region beta paradox. 00:37:37 Shifting retail experience within platforms. 00:40:52 Google's generative AI experience. 00:42:23 The Google halo effect. 00:44:42 Biases in AI-generated content. 00:49:10 Attribution measurements in the future. 00:50:35 Busting SEO myths. ----- Episode Summary: In this episode Dan, Dara and Bhav had the pleasure of chatting with Alex, Head of SEO & Marketing Technology at ASOS. They delved into the world of SEO, measurement and analytics and discussed some fascinating topics. One thing that stood out was the evolution of SEO over the past decade, from the 'wild west' days of link spamming to the more strategic and data-driven approach of today. They also explored the importance of data literacy in SEO, the role of keyword-level data, and the challenges of forecasting in the ever-changing landscape of search. ----- Quotes of the Episode: "In terms of the analytics piece, everyone is kind of forced, I think now to become a, like a lot more involved, a lot more aware, a lot more capable with data, which I think is, is really exciting, but also a little bit dangerous at times." - Alex "For a company like ASOS, you have to lean on the expertise that exists beyond just what the data that, that you have access to tells you, particularly for new and emerging trends like the retail teams and you know, the buyers and merchandisers that we work with, the insight that they have, the knowledge that they have of their, of their domain is really valuable and you can't, you can't dismiss it." - Alex "I like you Alex. Like, I love hearing people doing these type of things properly" - Bhav ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favorite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #86 The evolving challenge of SEO measurement (with Alex Harvey @ ASOS) appeared first on Measurelab.

Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/44IRpWL. [00:00:00] Intro. [00:00:19] Data literacy discussion. [00:04:42] Data literacy and translation. [00:07:29] Overcoming fear of data. [00:10:38] The next extension of language. [00:13:38] Interpreting data and domain expertise. [00:16:41] AI and data interpretation. [00:19:41] Internal problems of data literacy. [00:22:10] Creating something from nothing. [00:26:42] Being a good data communicator. [00:28:30] Data communication is key. [00:31:04] Data democratisation and communication. [00:33:23] Data communication in organizations. [00:37:08] Ensuring a data literate environment. [00:39:29] Breaking down data literacy. [00:42:32] Building a data-driven organization. [00:45:29] Assessing data literacy. [00:49:19] TV campaign analysis. [00:51:10] The myth of the non-technical marketer. ----- Episode Summary: Join Dan, Dara and Bhav dive into the topic of data literacy. They share their personal definitions and perspectives on the subject, discussing the importance of data curiosity, data storytelling, and effective data communication. Bhav also explores the idea of data literacy as a dragon to be slayed, delving into the philosophical aspects of the topic. They all hope to reassure anyone listening that data literacy is something that can be developed and built upon, emphasising that everyone has some degree of data literacy, whether they know it or not! ----- Quotes of the Episode: "Data literacy is being able to translate data into useful information and practical actions." - Dan "Data literacy is being able to use words and numbers to express thoughts and ideas, to make a point, to make an argument, to help somebody else understand what your point of view is or your experiences, and that person you're communicating with has a kind of similar understanding of those words that you're using." - Dara "Being data literate is one who walks the path of data without fear" - Bhav ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favorite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #85 Who cares about data literacy? appeared first on Measurelab.

Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/3QXO2Ip. [00:00:00] Intro. [00:01:35] Future of product analytics tools. [00:03:33] Product analytics toolset changes. [00:07:40] Product-led growth. [00:10:35] The next evolution in analytics. [00:12:07] Google's dominance in analytics. [00:16:00] The cost models of event based tracking. [00:19:36] Pattern matching and data analysis. [00:22:24] Using one platform for efficiency. [00:24:24] Data collection and tool diversity. [00:27:14] Platforms should bring things together. [00:30:47] Escalating costs of these products. [00:32:09] Google's strategy with BigQuery. [00:35:30] Moving to first party data. [00:37:08] Difficulties with product managers. [00:41:05] Self-building or self-implementing analytics. [00:43:10] Funnel vs. Sankey diagrams. [00:45:59] The growth of event tracking. ----- Episode Summary: Join Dan, Dara and Bhav discuss the future of product analytics tools and the intersection between product analytics and marketing analytics. Gain insights into the changing landscape of analytics tools, the challenges and complexities of product analytics, and the potential impact of Google Analytics 4 (GA4) on the market. This episode they also discuss the importance of data collection, the benefits of using one platform for all needs, and the potential future of analytics tools with advancements in machine learning and cloud integrations. ----- Quotes of the Episode: "I think as an industry, we're getting smarter as a collective, you know, marketers and analysts are getting smarter, but maybe budgets haven't improved as much to have a data science team or a data engineer, for example, to manage all these pipelines." - Dan "But there's something deep down inside me that believes that they're probably going after the Amazon market share." - Bhav "I was always told that there's no such thing as a funnel, it's a pretzel, users don't act in straight lines. But the funnels are still really useful" - Dan "Sankey diagrams are horrible because they look horrible, they're not very actionable" - Bhav ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favorite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #84 The future of product analytics tools appeared first on Measurelab.

Full show notes and transcript - https://bit.ly/3YMHC0G. 00:15 - Intro 00:38 - Topic 36:58 - Outro ----- Episode Summary: In this week's episode of The Measure Pod, Dan, Dara and Bhav delve deep into the transition from Universal Analytics (UA) to Google Analytics 4 (GA4). They reflect on their personal experiences with UA and express their mixed feelings about its departure. They also discuss how GA4 is perceived as an upgrade, but in reality, it's a completely different product! The conversation touches on the fear of change and the initial challenges associated with learning GA4. As the sun sets on UA, hear our hosts discuss the implications, opportunities, and challenges presented by GA4, and shed light on its nuances and what it means for the analytics industry. ----- Quotes of the Episode: "One of the biggest revelations and kind of changes I went through in my career working with sort of web analytics and Google Analytics specifically, is the reality of how unimportant it all is, and just acceptance of that." - Dan "The people who are going to be most surprised with it are going to be the ones who sporadically see the data... They'll be like, hey, why have these numbers changed?" - Bhav "UA is dead. Long live GA4" - Dara ----- About The Measure Pod: If you loved this episode, don't forget to subscribe to The Measure Pod on your favorite podcast platform. Leave us a review and share with your peers. Let's make sense of the analytics industry together! The post #83 GA is dead, long live GA! appeared first on Measurelab.