Podcasts about Marketing intelligence

Our conversation delves into the significance of starting with a clear outcome in marketing strategies. It emphasizes the need for realistic goal-setting and the common disconnect between ambitious targets and practical execution.TakeawaysStarting with an outcome in marketing is crucial.Realistic goals lead to better marketing strategies.Marketing leaders often set ambitious goals without clear plans.Understanding the outcome helps in working backwards effectively.Scenarios in marketing often repeat due to lack of clarity.Effective marketing requires alignment between goals and execution.Leaders should foster open discussions about goal feasibility.Outcome-driven approaches can enhance marketing success.Collaboration is key in achieving marketing objectives.Continuous evaluation of goals is necessary for success.Chapters00:00Introduction to Marketing Data and Personalization27:16The Importance of Tracking in Marketing30:03AI's Role in Data Tracking33:03Key Metrics for E-commerce Success36:06Balancing Creativity and Data38:57The Power of Data-Driven Decisions42:08Setting Outcomes in Marketing44:52Navigating E-commerce Analytics

Quelles sont les 7 tendances Marketing 2025 ?  Pour cela, j'ai demandé à Michel Brébion l'organisateur de l'événement Intelligence Marketing Day 2025 de nous confier les tendances sur lesquelles surfer. Ces sujets seront abordés lors de Intelligence Marketing Day 2025  17 Juin à Rennes  Inscriptions sur  https://www.intelligencemarketingday.fr/

Marketing scientist Carl Driesener joins the show for a mini-masterclass on brand growth based on research insights from the Ehrenberg Bass Institute, where he is an associate professor. He and Itir cover how brand equity should be measured through consumer research and category entry points, the benefits of the "pick any" method for measuring brand image, why brand loyalty is often overstated, and the real source of brand growth. The discussion covers topics like pricing power, mental and physical availability in marketing, and the importance of maintaining presence in both digital and physical retail environments. By the end, some marketing myths will be busted, and closely held assumptions challenged! Carl Driesener has been at the Ehrenberg-Bass institute for over 15 years. He manages the Institute's in-house tracking capabilities project and has conducted significant brand equity tracker and bespoke market research projects for a wide range of industries including packaged goods, financial services, IT and telecommunications, real estate, primary production suppliers, government departments, education and research, and grocery products. His earlier research compared three different methods for measuring brand image and he has published in this area in the International Journal of Market Research. He has driven the Ehrenberg-Bass Institute's commercial activities in the area of understanding the competitive set through NBD-Dirichlet and Duplication of Purchase analysis. Carl's core areas of research expertise include buyer behavior, market modeling, and internet research. He has published in the Journal of Advertising Research, Marketing Intelligence and Planning, Journal of Business Research and the Journal of Brand Management. Carl recommends the coffee at West Oak Deli in Adelaide (https://www.instagram.com/westoakhotel/?hl=en). His suggested books are How Brands Grow by Byron Sharp and Daniel May (https://www.amazon.com/How-Brands-Grow-What-Marketers/dp/1511383933) and Oliver Burkeman's Four Thousand Weeks: Time Management for Mortals (https://www.amazon.com/Four-Thousand-Weeks-Management-Mortals/dp/0374159122). Connect with Carl on LinkedIn at https://www.linkedin.com/in/drcarldriesener?originalSubdomain=au If you have any questions about brands and marketing, connect with Itir Eraslan on LinkedIn: https://www.linkedin.com/in/itireraslan/

Series: Vision Insights Series Ep 3 Guests: Peter Bach, Director of Analytics at the Seattle Seahawks and Allie MacLeod, Senior Manager of Marketing Intelligence at the Tampa Bay Lightning Topic: Analytics in Pro Sports, AI & and organizational efficiencies

Tom Shimko, a seasoned expert in customer experience (CX) and marketing, to discuss the ROI of CX. Tom highlights the necessity of treating CX as a strategic imperative rather than a mere nicety. He unpacks the IDIC framework by Peppers and Rogers, emphasizing identification, differentiation, interaction, and customization as key steps. Tom shares insightful case studies, including work with 1800 Flowers, AIG, and Prudential, demonstrating how targeted CX improvements can significantly enhance customer value and reduce attrition. He underscores the importance of aligning CX initiatives with senior leadership's goals and understanding customer needs at every lifecycle stage to justify continued investment in CX efforts. What are some misconceptions about proving the value of customer experience? Addressing misconceptions helps CX leaders understand the critical elements that often go overlooked or misunderstood. Tom highlights the importance of measurable metrics in customer experience, which are essential for justifying investments and making informed decisions. It also helps shift the view of customer experience from being a "nice to have" to a strategic necessity. How does the IDIC framework relate to the customer lifecycle? Tom discusses the IDIC framework, which includes Identification, Differentiation, Interaction, and Customization. Understanding this framework allows businesses to segment their customers effectively, address their needs more precisely, and measure the impact of their strategies. By relating it to the customer lifecycle, Tom shows how this framework can be applied in real-world scenarios to enhance customer relationships and drive business growth. Can you walk through some use cases from your experience to give leaders a blueprint for how they might identify opportunities to calculate the ROI of CX? Real-world examples and use cases provide practical insights and a blueprint for CX leaders. Tom's examples from 1-800-Flowers, AIG, and Prudential show how specific strategies can have a significant impact on business metrics like customer retention, revenue, and cancellation rates. These use cases offer actionable steps for leaders to follow and adapt to their unique contexts. Meet Tom! Tom Shimko brings a background of 20+ years of experience leading marketing, customer experience, and strategic planning in both senior management and consulting roles.  These have included building and leading the consulting division as a Senior Managing Partner at Peppers & Rogers Group, Director of International Marketing at Prudential, Head of Marketing Intelligence and Customer Experience at GE Capital, SVP, Customer Retention and Loyalty at AIG, and as the Chief Marketing Officer at Pitney Bowes, Danbury Health Systems, and the DMA.  His consulting clients cross B2B, B2C and Nonprofit sectors, and include organizations such as Acxiom, Oracle, 1800Flowers, Space.com, Jaguar, Wolters Kluwer, Rodale Publishing, the American Cancer Society, and the Young President's Organization.  Tom currently leads Shimko1to1.com, where he helps organizations to increase customer acquisition, improve retention, and grow customer value, by focusing on customer needs, potential value, and by improving the customer experience.  Known for driving transformative growth, Tom excels in crafting innovative customer-centric strategies and leveraging data-driven insights, with a focus on action, impact and results. 

Tom Shimko, a seasoned expert in customer experience (CX) and marketing, to discuss the ROI of CX. Tom highlights the necessity of treating CX as a strategic imperative rather than a mere nicety. He unpacks the IDIC framework by Peppers and Rogers, emphasizing identification, differentiation, interaction, and customization as key steps. Tom shares insightful case studies, including work with 1800 Flowers, AIG, and Prudential, demonstrating how targeted CX improvements can significantly enhance customer value and reduce attrition. He underscores the importance of aligning CX initiatives with senior leadership's goals and understanding customer needs at every lifecycle stage to justify continued investment in CX efforts. What are some misconceptions about proving the value of customer experience? Addressing misconceptions helps CX leaders understand the critical elements that often go overlooked or misunderstood. Tom highlights the importance of measurable metrics in customer experience, which are essential for justifying investments and making informed decisions. It also helps shift the view of customer experience from being a "nice to have" to a strategic necessity. How does the IDIC framework relate to the customer lifecycle? Tom discusses the IDIC framework, which includes Identification, Differentiation, Interaction, and Customization. Understanding this framework allows businesses to segment their customers effectively, address their needs more precisely, and measure the impact of their strategies. By relating it to the customer lifecycle, Tom shows how this framework can be applied in real-world scenarios to enhance customer relationships and drive business growth. Can you walk through some use cases from your experience to give leaders a blueprint for how they might identify opportunities to calculate the ROI of CX? Real-world examples and use cases provide practical insights and a blueprint for CX leaders. Tom's examples from 1-800-Flowers, AIG, and Prudential show how specific strategies can have a significant impact on business metrics like customer retention, revenue, and cancellation rates. These use cases offer actionable steps for leaders to follow and adapt to their unique contexts. Meet Tom! Tom Shimko brings a background of 20+ years of experience leading marketing, customer experience, and strategic planning in both senior management and consulting roles.  These have included building and leading the consulting division as a Senior Managing Partner at Peppers & Rogers Group, Director of International Marketing at Prudential, Head of Marketing Intelligence and Customer Experience at GE Capital, SVP, Customer Retention and Loyalty at AIG, and as the Chief Marketing Officer at Pitney Bowes, Danbury Health Systems, and the DMA.  His consulting clients cross B2B, B2C and Nonprofit sectors, and include organizations such as Acxiom, Oracle, 1800Flowers, Space.com, Jaguar, Wolters Kluwer, Rodale Publishing, the American Cancer Society, and the Young President's Organization.  Tom currently leads Shimko1to1.com, where he helps organizations to increase customer acquisition, improve retention, and grow customer value, by focusing on customer needs, potential value, and by improving the customer experience.  Known for driving transformative growth, Tom excels in crafting innovative customer-centric strategies and leveraging data-driven insights, with a focus on action, impact and results. 

 On this episode, Janet Cinfio, Chief Information Officer of Acxiom, discusses the company's role in marketing intelligence and data management, the importance of balancing privacy with personalized marketing experiences, the need for responsible innovation in technology, and the significance of encouraging diversity in STEM careers.Key Insights:Personalization in marketing is crucial for consumer engagement.Brands are closer to understanding consumer preferences without identification.How Acxiom employs machine learning for data preparation and real-time insights.Privacy by design is integral to Acxiom's solutions.Diversity in STEM is essential for innovation and growth.Investing in young people's interest in STEM is vital for the future.Collaboration between technology and business strategy is key.–Imagine a world where your data flows like electricity—unseen, yet powering everything you do. A world where high availability, low latency, and disaster recovery are not just expectations but realities. Welcome to the future, powered by Zayo's network. In a world that never stops, Zayo is the network underneath it all, helping the most innovative and forward-thinking companies grow. Because Zayo doesn't just connect places, they connect possibilities. Zayo connects what's next for you.Discover the power of Zayo's network today. Visit https://go.zayo.com/network/itvisionaries Mission.org is a media studio producing content for world-class clients. Learn more at mission.org.

Send us a Text Message.Have you ever thought about the why behind your actions online? In this episode Luke and I talk about →personal branding →why we do what we do →the motivation driving our actions →what line do we not cross →is persuasion ethical? Follow Luke here. ----Hi, I'm your host Natalie Nadeau.Self-evolution coach for business leaders.→ I help you + your business grow in 90 days.Book a chat with me.Follow me on LinkedIn. PodMatchPodMatch Automatically Matches Ideal Podcast Guests and Hosts For Interviews Make More with Matt HeslinExplore strategies to thrive financially, build legacy, and enhance life experiences.Listen on: Apple Podcasts SpotifySupport the Show.

Frau Prof. Dr. Elke Theobald ist Expertin für Digital Marketing und Data Driven Marketing. Zudem leitet sie an der Hochschule Pforzheim den Masterstudiengang "Marketing Intelligence". In dieser Folge erklärt sie uns, welche Daten Google, Meta und co. erheben und wie daraus personalisierte Werbung entsteht. Zudem werden Buzzwords wie "Cookies" und "KPI" geklärt. Abschließend gibt Frau Theobald Einblicke in ihren Masterstudiengang und für wen dieser geeignet ist. Host der Folge: Luise Krall Hier gibt es mehr Infos zum Master: https://businesspf.hs-pforzheim.de/studium/studierende/master/marketing_intelligence_msc?

In the nexus of leadership, sales management, and consulting, few better exemplify excellence than Vinayak Bhat, CFA. With over two decades under his belt and currently the Senior Vice President and Head of Asia Pacific at Backset, Vinayak has definitively honed his prowess in crafting powerful and effective sales strategies. His unflinching advocacy for team excellence has truly put him on the world's radar. The listener stands to gain enormously from Vinayak's well-grounded insights into the complexities of leadership, sales strategy, and dealing with failure amid a career landscape that's under a ceaseless state of flux. From newbies looking to dive deep into the world of sales to seasoned professionals seeking to brush up on their skills, this interview caters to a broad spectrum of the audience.Here are the reasons why you should listen to the full interview:Learn how to approach complex products with multiple stakeholders, and master the art of delivering a powerful sales pitch that uniquely speaks to every user.Discover the essence of continuous learning in sales, and understand how it helps foster incremental growth.Understand the key dimensions of competency - knowledge and skills - and ascertain how they fit into the larger picture of customer problem-solving.ResourcesVinayak Bhat's LinkedIn Interview HighlightsNavigating the Relationship MapLearn from Vinayak's experience about the complexities of selling products with diverse user bases.Understand the need for individualized pitch for different stakeholders."Remember that an effective sales pitch takes into consideration the different interests of your product's users."Continuous Learning and Incremental GrowthGain insight into how sales is an ever-evolving field.Discover how continuous learning can lead to sustainable growth in your sales career."In sales, there is always room for growth, and continuous learning is the key to getting better."Knowledge, Skills and Client FocusUnderstand the role of knowledge and skills in sales competency.Learn the importance of putting the client's problems before your product."The success of your sales pitch is hinged upon your understanding of the client's problems." Emotional Management and Coping with Failure Learn how to manage emotions and deal with failure in sales.Understand the importance of trusting the process and focusing on reality."Sales is not a walk in the park, and managing one's emotions and coping with failure is a key part of the process."Support the show

Ist Targeting noch der way to go? Was passiert in der Cookieless Future? Und wie agiert man in der immer technischer werdenden Zukunft? Darüber spricht Jonas Rashedi, Host des Podcasts MY DATA IS BETTER THAN YOURS in dieser besonderen Folge mit Sarah Söhlemann. Besonders ist die Folge deswegen, weil sie live auf der Marketing Analytics Summit in Berlin aufgenommen wurde! Sarah ist Associate Director Data and Marketing Analytics bei Penguin Random House, einem Publikumsverlag unter dem z.B. der Penguin Verlag und der Heine Verlag beheimatet sind. Das Besonder? Der Verlag vertreibt seine Bücher nicht selbst, das passiert durch online oder offline Buchhandlungen. Bei Penguin Random House wurde die Marketingorganisation neu aufgestellt und daraufhin eine neue Abteilung geschaffen: Marketing Intelligence. In dieser ist auch Sarah's Team, das verantwortlich ist für Web Analytics, Consent Management, Tracking-Themen, die Etablierung der Erfolgsmessung und dem Enablement von Kolleg:innen, sodass diese mit Daten ihre Kampagnen besser machen können. Ihre Lösung für die Cookieless Future? Ein Rückbesinnen auf die Botschaft und die Produkte an sich. Die Kanäle sind für sie nur Distributionsplattformen, das wichtige ist die Verpackung der Botschaft an die Zielgruppe. Dabei schaffen es wenige Unternehmen, so gut Creatives, d.h. ein Zusammenspiel aus Bild/Video, Text und CTA zu schaffen, sodass kein Targeting mehr benötigt wird. Sarah geht es somit nicht mehr daraum, welcher Kanal am besten performt, sondern welche Botschaft am besten performt! So kann man sich auch auf die große Perspektive und das eigene Setup zurückbesinnen und sich nicht von den Walled Gardens treiben lassen, sondern die Dinge selbst in die Hand nehmen! Am Ende geben Jonas und Sarah noch Tipps, wie auch kleine Unternehmen das umsetzen können. Und natürlich gibt es auch Publikumsfragen: Wie sieht die Botschaftsmessung aus? Sollten unsere Messsysteme invertiert werden? Wie kommen wir aus der Abhängigkeit der Walled Gardens raus? MY DATA IS BETTER THAN YOURS ist ein Projekt von BETTER THAN YOURS, der Marke für richtig gute Podcasts. Zum LinkedIn-Profil von Sarah: https://www.linkedin.com/in/sarahsoehlemann/ Zur Webseite von Penguin Random House: https://www.penguin.de Zu allen wichtigen Links rund um Jonas und den Podcast: https://linktr.ee/jonas.rashedi Zur Podcast Umfrage (Jede Woche wird ein Hoodie verlost!): https://listening.sslsurvey.de/Data-Podcast-Feedback 00:00:00 Intro und Begrüßung 00:01:03 Einführung in den Live-Podcast 00:03:00 Vorstellung Sarah Söhlemann 00:05:15 Position als werbetreibendes Unternehmen 00:07:22 Cookieless Future 00:14:22 Targeting stirbt 00:18:38 Einzelne vs. alle Kanäle 00:24:16 Zukunft ohne Daten 00:27:20 Transformations-Projekt 00:32:51 Umsetzung bei kleinen Unternehmen 00:33:56 Learnings und Tipps 00:38:42 Sarah's Data-Game 00:40:50 Fragen aus dem Publikum

Join Dots Oyebolu as he sits down with Dana DiTomaso, President and Partner at Kick Point Inc.Dana delves into the intricacies of data analytics in marketing, drawing clear lines between reporting and dashboards and the importance of setting and managing client expectations in the realm of digital marketing.Key Takeaways:(07:12) Not all data is suitable for leadership; it's crucial to discern what to share.(13:44) Reporting is laser-focused on goals, while dashboards highlight real-time data for decision-making.(20:47) Marketers' transparency and honesty play a key role in client interactions.(26:38) Set realistic expectations about conversion rates and the need to educate clients.(27:21) The challenge many clients face in understanding statistics and numbers.(31:33) Misconceptions clients have about “bigger numbers” always being better.Resources Mentioned:Dana DiTomaso -https://www.linkedin.com/in/dditomaso/?originalSubdomain=caKick Point Inc | LinkedIn -https://www.linkedin.com/company/kick-point-playbook/Kick Point | Website -https://kickpoint.ca/Insightful Links:https://kaizen.com/insights/market-intelligence/https://www.brandwatch.com/blog/market-research-methods/https://supermetrics.com/blog/marketing-reporting-dashboardsThanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

On this episode, Julian Juenemann, Founder of MeasureSchool, dives into the world of data analytics, digital marketing intelligence and the importance of understanding your data for optimizing marketing campaigns. With a rich blend of experience and insights, Julian brings to the forefront the significance of tracking in digital marketing and the nuances of data interpretation.Key Takeaways:[08:15] Google Analytics remains a powerful tool, but to unlock its full potential, you need to fully comprehend its capabilities and nuances.[12:25] Many marketers find Google Analytics 4 a bit challenging due to its different approach, though it holds promise for future optimization.[16:50] While tracking remains vital, it's equally important to test, test and test again. This ensures that campaigns are optimized based on reliable data.[23:40] Google's decision to move away from A/B testing in Google Optimize signifies a shift in the market, but alternatives exist.[29:20] Understanding your data's origin is crucial. Simplifying and focusing on essential metrics helps in making informed decisions.[34:45] There's a danger of "analysis paralysis." Marketers should be wary of being overwhelmed with too much data. They need to streamline and focus.[40:10] The heart of digital marketing is data. Without accurate tracking, understanding the results and their sources becomes a challenge.[45:12] Making sense of data means deeply understanding it from its collection point. Simplifying data often leads to clearer and more actionable insights.[48:12] Julian is organizing a free event, MeasureSummit, in October, focusing on the latest tactics and insights in measuring your marketing. Resources Mentioned:Julian Juenemann -https://www.linkedin.com/in/julianjuenemann/?originalSubdomain=deMeasureSchool | LinkedIn -https://www.linkedin.com/company/measureschool/MeasureSchool's YouTube channel -https://www.youtube.com/c/measureschoolMeasureSchool's Website -http://measureschool.com/Upcoming free event in October: MeasureSummit -http://measuresummit.com/Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

L'importanza delle informazioni è un fattore determinante nella conduzione dell'azienda risicola. Conoscere gli andamenti nazionali e internazionali dei prezzi delle commodities agricole permette di programmare consapevolmente prima le decisioni di semina e in secondo momento la vendita delle produzioni. Ne parliamo nella puntata di oggi con Carlo Bevilacqua, responsabile Marketing Intelligence della società Areté: insieme a BASF, Areté ha sviluppato un nuovo servizio che mette a disposizione degli agricoltori i dati per prevedere le direzioni dei mercati per impostare le future scelte agronomiche.

Is Marketing Intelligence all about snooping on your competitors? Absolutely not. Marketing Intelligence is about making use of your marketing data — through aggregation, transformation, and analysis — to predict and decide your next best step and where you should spend your next advertising dollar. Ultimately, it's about turning your raw stockpile of data into improved experiences for your customer and better growth for your business. In this episode we catch up with Supermetrics CMO, Gabrielle Stafford, to discuss everything you need to know about Marketing Intelligence. Check out Supermetrics.

Our good friends at Tech and Learning have revived EdNet, and so we are here to talk about their EdExec Summit with Dr. Kecia Ray. EdExec Summit Agenda  Early bird deadline: May 31 PRP is delighted to sponsor Tech & Learning's EdExec Summit, the new event for K12 executives that focuses solely on the business of education. The conference takes place at the Chateau Elan Resort in Atlanta on September 6-8. EARLY BIRD DEADLINE: May 31. To find out more visit https://www.techlearningevents.com/edexecsummit/home?ref=sPRP  About Dr. Ray After publishing an assessment to measure technology literacy in 1999, Dr. Ray conducted research in the US, Canada, and South Africa on the use of technology in the K-12 classroom. Dr. Ray's career includes designing technology within the Frist Center for the Visual Arts and directing technology research through Vanderbilt University School of Medicine Science Outreach programs. As a district administrator for Metropolitan Nashville Public Schools, she led the award-winning design, implementation, and evaluation of instructional technology programs, including instructional design for online and blended learning environments, redesigning physical learning environments, redefining school libraries, and establishing the first virtual high school to award the diploma in the state of TN. She was invited to develop graduate courses for the University of Maryland on teaching and leading K12 virtual schools and a course focused on evaluating technology for K12 learners for Johns Hopkins University. She is published in the areas of online learning and education transformation in K12 and higher education. She contributes regularly to Fast Company and Tech&Learning. She is a five-time recipient of the President's Volunteer Service Award and has earned the ISTE Lifetime Achievement'Making IT Happen' Award. Dr. Ray was named '20 to Watch' by the National School Board Association, Woman of the Year by the National Association of Professional Women, one of the top 10 EdTech Leaders by Tech and Learning magazine, and most recently named a Top 100 EdTech Influencer by EdTech Digest. She leads K20Connect, a network of female thought leaders in education, along with other passion projects supporting K20 education around the world! Meet Dr. Ray > About the Summit The EdExec Summit is a new event from Tech & Learning that brings together senior executives from companies serving the K-12 industry for a 3-day networking conference dedicated to the business of education. Whether you're a publisher, software developer, hardware manufacturer, investor, industry analyst, or provider of any service to schools, the EdExec Summit's robust agenda and networking opportunities are designed to help your company succeed in the education market.  The EdExec Summit provides business leaders with the perfect combination of insightful sessions and plenty of networking opportunities. The robust agenda is divided into four tracks to serve education companies at all stages. In addition to offering business executives the opportunity to learn from top experts in the education industry, the EdExec Summit includes plenty of networking opportunities to help you develop new business relationships and find strategic partners. ⁠Learn more or RSVP here >⁠ About PRP Group PRP Group, formerly PR with Panache! is an award-winning education PR and Marketing Intelligence firm serving the preK—12 and higher ed community. Learn more >

Au programme de la conversation entre Octave et Mony : 01:57 Les grands challenges en B2B pour 2023  02:48 Les opportunités à saisir aujourd'hui dans le B2B 08:22 En quoi la concurrence est une aide de développement 13:04 La veille concurrentielle, pratique indispensable 14:16 Outils pour faire une bonne veille 17:42 Quelques retours d'expérience 21:53 La chose sur laquelle Octave a changé d'avis 26:15 Les livres à lire  Mais aussi beaucoup d'autres sujets ! Références abordées :  - LinkedIn d'Octave : https://www.linkedin.com/in/octave-laurentin-3561055b - Site web : https://www.datakudo.com/ - Article d'Octave Laurentin sur Les Echos où il explique sa méthode d'Intelligence Marketing : https://solutions.lesechos.fr/com-marketing/c/intelligence-marketing-comment-devenir-leader-en-marketing-malgre-une-baisse-des-budgets-35728/ - Fernando Pizarro & Jacco van der Kooij - Blueprints for a SaaS Sales Organization : https://www.amazon.com/Blueprints-Sales-Organization-Fernando-Pizarro/dp/1548325198 -- ⚡ Connectez-vous à Mony ici. -- ❤️ SOUTENEZ LE PODCAST 1. Abonnez-vous

Disclaimer:When I bring technology vendors on the show, you should know that they are not sponsors or affiliates. They're simply here to give you a broader perspective.   Puneet Gangrade is a Customer Success Engineer, an active amateur soccer and badminton player and a resident of New York City who originally hails from Indore, India   He works at Habu, a data clean room software company, with the goal of creating reliable data and media strategies for all of his clients. He is responsible to work with Habu's Engineering, Product teams, and clients on end-to-end workflows including clean room adoption, onboarding, planning, implementation, and growth. Habu works across distributed data platforms that allow agencies, publishers, advertisers, and their partners to truly unlock the potential of data and collaborate in a privacy-safe manner.    He has been a data clean room enthusiast since the beginning of 2018. Previously, he worked as a Digital Analytics Specialist at Time Inc till Oct 2017 and as a Data Science Team Lead at MightyHive, an adtech agency from early 2018 to mid-2022. He has a BS in Computer Science and earned his MS in Marketing Intelligence from Fordham University Gabelli School of Business, with a concentration in Marketing and Analytics.   Amid the rise of advanced measurement techniques in media and other industries, he likes to keep learning about various data clean room technologies and constantly think of use cases in media, finance, CPG, pharma, etc. where data clean rooms could be leveraged. He continues his passion for everything related to data clean rooms and data collaboration at Habu.

Join our resident Business Ninja Kelsey together with Prasanna Dhungel, the Co-Founder & Managing Partner at GrowByData, as they talk about the fast-changing online marketing developments and what leaders should be doing to keep up, the difficulties in creating holistic strategies that marketers face, what marketers need to do to thrive and be efficient, and the misconceptions about marketing intelligence. GrowByData offers a digital marketing intelligence platform to boost total performance for strategists at agencies and brands. Their insights across Search, Marketplaces, and Product offer actionable marketing intelligence to maximize on the shopper journey. GrowByData serves the world's biggest digital marketing agencies and their clients and today they are enabling large advertising agencies to win new fees and boost performance with their actionable insights, which are unavailable from Google, Amazon and incumbent tools. Their online marketing intelligence solution gives unified insights across the shopper's journey to optimize your brand visibility, click-ability, and buy-ability to maximize total eCommerce performance across Search Engines and Marketplaces. To dramatically improve your eCommerce performance, GrowByData not only provides data that is available nowhere else, but also for an unlimited number of brands, marketplaces, and direct-to-consumer sellers across every way that shoppers search, buy, and have their needs fulfilled. Their online marketing intelligence software enriches and unifies this data across Search, Product, Competitor, Pricing, and Marketplace dimensions to transform it into eCommerce marketing intelligence that provides complete and customized visibility for each of our clients. GrowByData includes software-as-a-service (SaaS) and data-as-a-service (DaaS) solutions. They are, at heart, a Digital Marketing & Big Data company, utilizing world-class data engineering and data science to amass data,  standardize, enrich, and aggregate this with other datasets to offer customers actionable insights. With two decades plus of experience in the data business, they know data can be fuzzy, hence why they have built their data tools and expert judgment, to provide accurate actionable insights to their customers. Know more about GrowByData by visiting their website at https://growbydata.com/.-----Do you want to be interviewed for your business?  Schedule time with us, and we'll create a podcast like this for your business:  https://www.WriteForMe.io/----- https://www.facebook.com/writeforme.iohttps://www.instagram.com/writeforme.io/https://twitter.com/writeformeiohttps://www.linkedin.com/company/writeforme/https://www.pinterest.com/andysteuer/Want to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away! Check out WriteForMe, more than just a Content Agency! See the Faces Behind The Voices on our YouTube Channel!

Welcome to another incredible episode of the IDEA Collider│Pharma Book Club series with your host Mike Rea. Today a tech pioneer, founder & CEO of Rapid Alpha joins us on the show as we discuss marketing intelligence & why business leaders can not ignore data quality. Matthew talks about his career path from intellectual property to where he is now, about Rapid Alpha, what innovation management entails, and how data works and impacts company decisions. Additionally, he expounds on the right KPIs for pharmaceuticals, platforms & tools for better data organization, creating value for your company as well as the future of data.Tune in for more!During this episode, you will learn about;[00:27] Introducing the episode[00:40] Know our guest “Matthew Wahlrab”[04:47] His career path from intellectual property to where he is now[12:00] How data works[16:55] Defining innovation management[21:16] How data impacts company decisions[22:15] About Matthew's company Rapid Alpha & what they do[24:48] Matthew's special sources [26:29] Matthew's approach to Green flags & who should be working where[29:49] Getting your timing right[32:22] The right KPIs for pharmaceuticals[37:49] Platforms & tools for better data organization[43:04] Creating value in an enterprise[47:52] The future of data[51:44] Book recommendations from Matthew[55:45] Best way to connect with Matthew Wahlrab[56:31] One question he wishes to have been askedLet's Connect!Follow Matthew Wahlrab on;LinkedIn: https://www.linkedin.com/in/matthew-wahlrab/Follow Rapid Alpha on;Website: https://rapidalpha.com/LinkedIn: https://www.linkedin.com/company/rapidalpha/ More ProductsFollow Mike Rea on;●        Website: https://www.ideapharma.com/●        Twitter: https://twitter.com/ideapharma●        LinkedIn: https://www.linkedin.com/in/bigidea/To listen to more amazing podcast episodes: https://podcast.ideapharma.com/

Vom kleinen Startup in Karlsruhe zum europäischen Marktführer in Sales & Marketing Intelligence... Vom Werkstudenten zum Head of Sales... Über diese Reise spreche ich in der neuen Folge mit Michael Larche! Michael hat schon vieles bei Echobot mitgemacht. Aktuell begleitet er den Merger von Echobot und Leadfeeder, wodurch das Unternehmen sich mal eben mehr als verdoppelt. Aber wie ist er dort hin gekommen, wo er heute steht? Und wie schafft er es, nach 10 Jahren im gleichen Unternehmen immer noch so passioniert zu sein? Das alles und noch viel mehr erfährst du heute! Hier kannst du dich mit Michael auf LinkedIn vernetzen. Und wenn du in Zukunft mit ihm zusammenarbeiten willst, findest du hier die offenen Stellen von Echobot Viel Spaß beim Zuhören! ...und über Spotify jetzt auch beim Zusehen :)

“Daten im digitalen Bereich müssen jedem bewusst sein!” das ist die Meinung von Lena Saldern, Head of Performance Marketing und Marketing Intelligence bei E.ON. Durch ihre zentrale Position bei der Datennutzung im Marketing gibt Lena Beispiele, wie Entscheidungen durch Analyse beeinflusst wird. Unser Host Carsten Bange spricht mit ihr über die Wichtigkeit der Daten im Marketing und klärt Fragen wie “Was bedeutet Performance Marketing?” und “Wie gut funktioniert schon Data Culture im Marketingbereich?” Jetzt Carsten Bange folgen auf LinkedIn & twitter. Jetzt Lena Saldern folgen auf LinkedIn. BARC Website: www.barc.de Wollt ihr auch im Podcast dabei sein oder einfach Hallo sagen? Meldet euch: info@barc.de Gefällt euch die Episode? Teilt Sie mir euren Freund:innen und Kolleg:innen!

In this episode I sat down with Guan Wang, the Global Director of Marketing Intelligence at Snowflake. We discuss marketing attribution, deep learning and artificial intelligence uses in marketing, updating your team's marketing analytics ability, how to deal with data blind spots, data brokerages as a business model, data pipelines, how to make a big business impact using analytics, and more.   Looking for a job in analytics? Buy my book 'HIRED' here! Join the discussion below!  Twitter          |          LinkedIn   Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com.    All view are our own.

Gaspare Civiero, CEO di Delivera, intervista Giorgio Spina, Senior Sales Director di Cerved Marketing Intelligence, con l'obiettivo di analizzare le strategie, i processi e le metodologie di vendita dell'azienda.

Prasanna Dhungel is the Co-Founder and Managing Partner of GrowByData, a US & Nepal-based company that provides marketing intelligence and big data solutions to some of the world's Top 100 Retailers & Brands. He is also a member of the Board of Directors of Clinic One, a leading healthcare clinic in Kathmandu with the mission of driving preventative healthcare in Nepal. Episode 23 of the TechKraft Podcast explores his expertise in big data in marketing, the potential of building a data-driven society in Nepal, the value of data training, and much more. Watch the full video at https://youtu.be/LYoJI3TVPrM ---------------------------------------------------------------------------------------------- Host: Ravi Mandal https://www.linkedin.com/in/ravimandal/ https://instagram.com/rvimandal ----------------------------------------------------------------------------------------------- Guest: Prasanna Dhungel https://www.linkedin.com/in/prasanna-dhungel/ ------------------------------------------------------------------------------------------------- TechKraft Inc info@techkraftinc.com https://www.linkedin.com/company/tech... https://facebook.com/techkraftinc http://instagram.com/techkraftinc

In this episode, Rand Fishkin and A. Lee Judge discuss digital marketing, SEO, audience research, and more!Rand Fishkin shares his expertise on how to attract the right audience by creating content that converts and shares tools that every marketer should be utilizing for the best ROI.In this episode of the Business of Marketing podcast, Rand Fishkin and I discuss how using specific software tools and research can help marketers create the right content to attract an audience and/or find the right audience to send content to.Conversation points: You went from a Blog, to a Consultant, to a Software Business. So, take us back to 2003 and SEO Moz and tell us about the journey to Spark Toro. Is this still the most popular topic that you are asked to speak about and are there things more important that marketers should be thinking about right now? Can you share with us a couple of the reasons our content strategies may not be working today? What do you think are some of the best ways to determine the impact of long-form content like podcast audio? Tell us more about why SparkToro and/or "this" type of discovery is useful and who is the tool targeted toward? A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.

About the speaker: LinkedIn: https://www.linkedin.com/in/anirudh-v-7b9b2269/ Website: https://trailytics.com/

Tune in as Myles and Allyn interview Prasanna Dhungel, Co-founder and Managing Partner of GrowByData. The trio discusses Prasanna's entrepreneurial path, as well as data's role in the future of marketing.For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.

Today's guest is Andrei Duchko, Head of Marketing Intelligence at trivago in Dusseldorf. trivago is a global accommodation meta-search that empowers millions of travelers every month in their search for the ideal hotel. Their team of creative and focused minds from all corners of the globe, wake up every day to build a product, that makes your search of accommodation straight forward, simple-to-use and unbiased. Andrei is the Head of Marketing Intelligence where he leads the data-driven optimisation of trivago's marketing spend towards incremental value by providing data, insights, performance measurement, setting up experimentation and building automated bidding solutions. He works with skilled Data Scientists, Analysts, Statisticians and Engineers to drive marketing performance at trivago. In the show, Andrei will discuss: How trivago are improving the Travel experience, How they are leveraging data in their platform, Challenges of applying AI in Digital Marketing, The future of AI in the Marketing and Advertising sector, and Advice on how to be successful within data science

Rick is the CEO and Founder of Field Agent-You're a Click Away from Stores and Shoppers Everywhere. Field Agent connects brands, retailers, and agencies with customers across the country and around the world to help you win at retail. His platform harnesses smartphones across the country, bridging the gap between you and your customers.

Beim Umgang mit der Konkurrenz hat jedes Unternehmen einen anderen Ansatz. Ignorierst du Mitbewerber, um dich ganz auf dein eigenes Produkt zu konzentrieren? Versuchst du ein frankensteinsches Monster aus allen existierenden Features zu kreieren? In dieser Folge von „The Art Of Sales“ gehen Joel und Gero der Frage auf den Grund, welche Bedeutung die Wettbewerbsanalyse für dein Unternehmen haben sollte. Sie definieren, welche Faktoren es zu beachten gilt und warum gegen ein gepflegtes Gespräch unter Konkurrenten nichts einzuwenden ist. Du erfährst… • …wie Gero Produkte analysiert • …welche Relevanz Features und Inszenierung haben • …was für Faktoren für die Wettbewerbsanalyse deiner Firma zu beachten sind • …wieso Kundenfeedback oft der wichtigste Indikator ist

Beim Umgang mit der Konkurrenz hat jedes Unternehmen einen anderen Ansatz. Ignorierst du Mitbewerber, um dich ganz auf dein eigenes Produkt zu konzentrieren? Versuchst du ein frankensteinsches Monster aus allen existierenden Features zu kreieren? In dieser Folge von „The Art Of Sales“ gehen Joel und Gero der Frage auf den Grund, welche Bedeutung die Wettbewerbsanalyse für dein Unternehmen haben sollte. Sie definieren, welche Faktoren es zu beachten gilt und warum gegen ein gepflegtes Gespräch unter Konkurrenten nichts einzuwenden ist. Du erfährst… • …wie Gero Produkte analysiert • …welche Relevanz Features und Inszenierung haben • …was für Faktoren für die Wettbewerbsanalyse deiner Firma zu beachten sind • …wieso Kundenfeedback oft der wichtigste Indikator ist

WARC Talks the Marketer's Toolkit 2022. In a series of 5 podcasts we will cover the key themes identified in this year's Marketer's Toolkit, starting with Recalibrating Life: The post-lockdown consumer. Find out how post-lockdown consumers are rethinking their lifestyles and creating new opportunities for marketers with Chase Buckle, Head of Global Trends at GWI, Peter White, Executive Director, Marketing Intelligence at OMD and Zena Arnold, Chief Digital & Marketing Officer at Kimberley-Clark. WARC subscribers can read the full report here or to read the report for free, click here. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Derek Gunn, marketing intelligence guru, sits down with OGK to talk all things dashboards. Are they more than pretty pictures? Take a listen to find out how to get started on the right path with accurate and available data that provides answers to the specific questions your marketing executives are asking?Want the quick fix? Start at 16:42 for the top 3 things you need to know

Die Apollo18 GmbH ist keine klassische Agentur, sondern eine sportliche Mission. Sie kreieren hochwertige Live-Erlebnisse und entwickeln überraschende, digitale Konzepte und Inhalte. Mit rund 30 Teammitgliedern arbeitet Apollo18 auf internationalen Projekten für Premiummarken von Automobil über FMCG und Banking bis hin zu Sportverbänden. Zur Verstärkung des Teams wird ein (Senior) Digital Project Manager (m/w/d/x) für einen der Agenturstandorte in Berlin, Frankfurt oder Stuttgart gesucht.Wir haben daher mit Sascha Stalica - Managing Partner & Lead for Marketing Intelligence bei der Apollo18 GmbH – über die spannende Stelle gesprochen, die verschiedenen Standorte & Aufgabeninhalte und warum man sich unbedingt bewerben sollte.

As VP of Digital Strategy and Marketing Intelligence at Beth Israel Lahey Health, Chris Boyer shares his data driven perspective on creativity in healthcare marketing and outlines the new responsibilities of a healthcare marketer.

Host Beth Raimer is joined by John Ayers, Vice President of Subscriber Services, to talk about ListTrac, the newest third party marketing intelligence tool available to subscribers. Don't forget to subscribe to Real Talk with RMLS on Apple Podcasts or Google Podcasts! Music: “Tropical Summer” by ArtIss(via MelodyLoops.com)

In a post-pandemic world rocked by disruption, premium brands have proven that they can help a business not only recover from economic downturns but become more powerful than ever. In this episode, GfK's CMO, Gonzalo Garcia Villanueva, sits down with our Head of Brand and Marketing Intelligence, Madalina Carstea, to go over new insights on how you can maintain and build your premium brand. Guests:  Gonzalo Garcia Villanueva, Global CMO, GfK Madalina Carstea, Head of Global Sales, Brand and Marketing Intelligence, GfK Resources:  Video: The Path to Premium - How brands can build post-pandemic success More on this episode: Get more details about this episode at www.gfk.com/en-us/thinking-ahead  Contact the Thinking Ahead Podcast at marketing@gfk.com  

Gościem sześćdziesiątego drugiego odcinka mojego podcastu jest Aleksandra Agatowska, Prezes Zarządu PZU Życie SA. Wcześniej związana z prywatnym sektorem finansowym. Pracowała w firmach grupy ING, w ING Życie, ING Powszechne Towarzystwo Emerytalne oraz w ING Spółka Dystrybucyjna. Wybrana do programu Talent Pool skupiającego 2 proc. najzdolniejszych pracowników oraz wyróżniona nagrodą pracownika roku Pionu Marketingu. W HDI (obecnie Warta S.A.), będącej częścią grupy finansowej Talanx Group, kierowała zespołem marketingu produktowego, tworząc i realizując kampanie wsparcia sprzedaży. Następnie w spółce Sony Europe kierowała zespołem Marketing Intelligence, koordynując prace w 20 krajach Europy. Wyróżniona nagrodą najlepszego pracownika roku w Europie. W Philips S.A. kierowała zespołem Marketing and Business Intelligence w 17 krajach regionu. Podcast prowadzi Wiesław Kotecki.

CampaignHub connects your Marketing Campaigns, Leads and Contacts to dollars. Prove exactly how much Opportunity Value and Revenue your Marketing campaigns are driving. Visit Us:- https://www.salesdirector.ai/solution-marketing/

Zu Gast in der neunten Episode des Datenkasper Podcasts ist der Head of Marketing Intelligence von Flixbus: Philipp Jähnel. Das Unternehmen hinter Flixbus, Flixmobility, ist ein Verkehrsplattform-Unternehmen und bietet neben Busreisen, durch die Tochter Flixtrain auch Bahnreisen an. Welche Rolle Data Analytics spielt, was genau man sich unter Tech-Produkten, wie der Marketing Measurement Engine, vorstellen kann und wie Flixbus es schafft Corona zu verstecken, all das erfahrt ihr im Datenkasper Podcast mit Philipp Jähnel.

Episode kali ini membahas mengenai hal krusial dalam Marketing Intelligence, Data Mining. Enjoy!

We’ve talked a lot on this show about how today’s marketers are consumed by data. After all, it’s how you get a better picture of who your customer is and how you get a clearer understanding of what’s working and what isn’t across your channels. But the real question is how are you turning all of that data and all of those insights into action that has a measurable effect? “Data isn't this thing that you look at every now and then, it's just something that becomes part of your everyday workflow.”Those are the words of Jay Wilder, Vice President of Product Marketing for Marketing Cloud at Salesforce, and on this episode of Marketing Trends, Jay dives into some of the ways that he has seen marketers optimizing data recently. He also gives an insider’s look at the latest Marketing Intelligence report, which analyzes the trends that are driving performance in 2021. Jay touches on everything from how the rapid shift to digital impacted customers’ expectations of companies and their behaviors, to how this digital-first world has led to an increasingly more complex marketing analytics landscape and he explains why the data we have now is not coming in fast enough.Main Takeaways:Marketing Analytics is Complex: On average, marketers today are using eight different channels, which can lead to 21 different marketing platforms. With so many different platforms collecting data at various locations, marketers are struggling to understand their overall performance.Single Source of Truth: 60% of marketers say it is imperative for them to prioritize a single source of truth for customers. By having a single source of truth for all your data, it allows you to build a better view of who your customers are, allowing marketers to build more personalized experiences.The Future of Data is Faster: The pace at which marketers are using data and analytics remains too slow. With data coming in at such a slow rate, by the time marketers receive monthly and quarterly reports, the information that they are looking at is no longer a complete picture of what is happening in the real-time market. Soon, marketers will be able to have a clear and distinct workflow of data coming in on a daily basis, which in return will lead to a better understanding of their customers.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.---This message is brought to you by Salesforce.Hey marketers. Today’s B2B buyers are more complex than ever. And every buying committee has different needs and goals.Salesforce can help.We'll show you how to put each and every customer at the center of your B2B marketing strategy. And you'll learn how top brands like Lyft approach account-based marketing.Salesforce. Market to every account. Speak to every buyer.Find free B2B marketing and ABM resources at https://sfdc.co/every-buyer 

In our new podcast episode Philipp Jähnel, Head of Marketing Intelligence at Flixbus, gives tips on how to approach marketing attribution as an early stage startup and how to progress to a more sophisticated CLV attribution. In light of the upcoming deprecation of the 3rd party cookie as announced by Google as well as Apple’s App Tracking Transparency Framework (ATT), which requires users’ explicit consent for IDFA usage, Philipp and our Head of Marketing, Anastasia Albert, also discuss what happens to marketing effectiveness in times of a more private web and app environment.

The podcast talks about how Marketing Intelligence system helps in finding problems in your won system

The podcast talks about how Marketing Intelligence system helps in finding problems in your won system

Duane Schulz is a Digital Marketing Consultant and was the former Chief Marketing Technologist and Head of Digital at Xerox until January 2017. He has had roles ranging from Brand and Marketing Intelligence to acting CMO over the last 17 years and has held executive roles at Apple and HP. Duane shares what it was like working for Apple during the 90s, his time at Xerox, how he sees brand image, and what it means to “do no evil,” marketing through the use of lean surveillance.   Key Takeaways: [2:20] How did Duane get his start in marketing? [4:45] Who were Duane’s early influences/mentors in marketing? [8:35] Duane shares what it was like working for Apple in the mid-’90s. [10:00] When Duane first got to Apple, they were adamant about not doing market research. Well, he had a background in market research, what was he doing there? [13:00] When Duane left Apple, what were his thoughts on Apple as a company back then and their longevity as a brand? [18:45] How was marketing ops defined back then? [20:00] Duane shares when he was first exposed to brand image and why he fell in love with the rebranding process. [24:20] We are navigating new territory when it comes to marketing. [26:45] If you can’t think of the purpose of the company and express it in your work, then you’re failing at marketing. [32:15] How should marketers begin looking at marketing ops today? [37:10] What does Duane mean by lean surveillance marketing? [40:45] Look at the words marketers use: track, capture, and nurture. Our tools track our customers. It’s not just the big companies contributing to the surveillance problem. [47:00] C-suite executives argue that we need this additional data, but Duane wants to push back on that. Reexamine your practices, do you need this additional data? Are you actually using it? [48:35] Can you measure the brand value of your company? [51:00] Privacy is always down on the list when it comes to marketing. [57:15] At HP, you would work with product managers and engineers in the same group. It was insightful to have these two teams work together. [59:15] How should marketers be thinking about their performance metrics? [1:03:55] It can be hard to find good teachers in the space. Duane weighs in on how to find a good teacher, and be a good teacher. [1:10:00] What advice would Duane give to his younger self?   Mentioned in This Episode: Duane on LinkedIn

Host Fabio Schaupp invited Gijs van Puijenbroek, Strategy Director at SportsCloud, and Joeri Verbossen, Head of Marketing Intelligence at PSV Eindhoven, to talk about how to use a club's fan data in the best possible way.

Ingin tahu bagaimana Samsung bisa Going Global secepat kilat dan mampu membuat produk produk unggulan dunia bahkan menjadi perusahaan elektronik yang menundukkan SONY? Simak The Great Decisions persembahan Warhol Interactive Agency (www.warholagency.com)

Ikuti langkah-langkah untuk UAS SMM dan Marketing Intelligence.

In this episode of Startup Hustle, Matt DeCoursey talks with Alex Cruz, the CEO and Founder of PenPath, a St. Louis based marketing intelligence platform.  PenPath was also recently named as one of Startup Hustle’s Top Saint Louis Startups.  Covered in this episode is everything from basic marketing data management to machine learning.  If you’re interested in learning how to sell more and spend less, this episode is for you.   Learn more about:   Full Scale: https://fullscale.io/   Stackify: https://stackify.com/   PenPath: https://penpath.com/   GigaBook: https://gigabook.com   Follow us on Instagram: https://www.instagram.com/startuphustlepodcast/   Subscribe to our YouTube channel: https://www.youtube.com/channel/UCDXy14X95mzCpGSHyDvvoVg   Follow us on TikTok: https://www.tiktok.com/@startuphustle

Alguma vez pensaste em criar uma loja online ou levar a tua loja física para o mundo digital? Neste episódio vamos falar exactamente sobre isso com a nossa convidada especial, Nádia Coelho. A Nádia é licenciada em Ciências da Linguagem e Pós-graduação em Marketing Intelligence, e passou pelos departamentos de Marketing de vários setores do mercado: ramo automóvel, editorial, farmácia e mais recentemente o retalho. Em 2019 achou que alguma coisa na sua vida teria de mudar e quis voltar à sua Terra Natal, Loulé, no Algarve. E assim fez, mas não ficou à espera de ser chamada para entrevistas (nem tentou, na verdade). Voltou a estudar, a ter mais tempo para si, até descobrir aquilo que queria. E conseguiu, através do E-commerce e da consultoria de Marketing. Neste momento podes espreitar as lojas virtuais da Nádia, aqui: www.slimcoquette.store www.vickystoreforpets.com e podem encontrá-la através do LinkedIn : https://www.linkedin.com/in/nadia-coelho-mkt/ ou enviar um email para coelho.nadia@gmail.com Se quiseres, também tu, participar no Podcast, sabe mais aqui sobre como o poderás fazer: https://joanabeldade.com/de-paixao-a-negocio/

This guest week’s guest is Belinda J Smith, who is Global Diversity Ambassador for the the World Federation of Advertisers (WFA). Belinda is also a diversity activist and over the course of her career she has headed up media and acted as Global Head of Marketing Intelligence for EA, which is home to one of the most highly rated in-house teams in the industry. In this episode Belinda joins Vincent Flood, Editor-in-Chief of Video Ad News to discuss the Black Lives Matter movement, the role of the social platforms and their relationship with President Trump, the countless attacks on journalists, and in terms of  how brands are lending their support. Also discussed is the issue of racial equality in the media and advertising industry.  

Host: Sandeep Bansal Guest: Rob Walch Tips on Podcasting from horse's mouth 

Podcast kali ini membicarakan mengenai peranan Artificial Intellingence dalam marketing. Enjoy!

Podcast #161 - Bastian Karweg Über unseren Interviewgast: Bereits im Alter von 16 Jahren gründete Bastian Karweg erfolgreich sein erstes Unternehmen. Heute ist er Gründer und CEO von Echobot und trägt die Verantwortung für über 50 Mitarbeiter. Echobot ist der führende Anbieter von Cloud Software für Sales & Marketing Intelligence im deutschsprachigen Raum. Schon heute nutzen über 1.000 Unternehmen die Lösungen von Echobot zur Digitalisierung ihrer Vertriebs- und Marketingprozesse. SHOWNOTES: --> Website Echobot

In the 14th episode of our podcast, we had the opportunity to talk with Mehdi Taib, a consultant in analytical marketing in Quebec, Canada. We chatted about his educational and professional background as well as how data science and AI work in the context of marketing.

Podcast kali ini membicarakan mengenai naiknya permintaan akan informasi. Berkaitan dengan revolusi industri 4.0, BIG DATA akan selalu dipergunakan oleh pihak yang membutuhkannya untuk pada akhirnya memutuskan sebuah keputusan atas ketidakpastian yang dihadapi setiap saat. Enjoy!

Podcast ini membicarakan mengenai Database Marketing dan bagaimana menentukan strategi lewat pengumpulan Database. Enjoy!

Materi kali ini membicarakan mengenai sumber-sumber informasi. Bagaimana marketer bisa mengambil informasi untuk penggunaan pengambilan keputusan. Dan pada akhirnya membuat sebuah sistem informasi pemasaran. ENJOY.

Materi kali ini membahas mengenai Marketing Intelligence. Mengapa hal ini penting dalam era jaman sekarang. Dan apa sebenarnya Marketing Intelligence ini.

My guest for this episode is Belinda Smith, Global Head of Marketing Intelligence at EA (Electronic Arts) one of the world’s largest video game and entertainment companies. For the last couple of years, before she moved into her new Marketing Intelligence role, Belinda was the Global Media Director of EA and to those in the know, she has been one of the real pioneers of what has become called “the in-housing of media”. And you will learn in this episode why she detests that phrase, as do I. I first met Belinda a few years ago at an excellent ANA Media conference where she was speaking about EA’s plans to build their internal media capabilities. This was in 2017 and up to that point I had not heard someone talk about in-housing (that word) with such a clarity of vision and so articulately. Since then, Belinda and her team at EA went on a fascinating journey which she details in this episode, some things worked, some did not and needed refining. It really is a masterclass for anyone thinking about how to approach in-housing of their own media operations.If you pay any attention to the media industry then you have probably either seen Belinda at an event or you have read something she has written about media. She has also become an important voice for diversity in the industry, in 2019 being named the Diversity Ambassador for the World Federation of Advertiser and she still sits on their global media board.I always appreciate Belinda’s view of what we all do because, in these often divided and confrontational times she approaches the industry with more humanity than I think I see in anyone else. She wastes no time dwelling on negatives and always seems to have an optimistic and pragmatic view forward.

Marketing Intelligence Show : Digital Marketing | Lead Generation | Email, Chat and SMS Marketing | Engagement and Conversation Based Conversions

Thomas Promny und Erik Siekmann sprechen mit Björn Kaiser von Bonprix. Er ist Experte für CRM und Attribution und erzählt, wie er dynamische Attribution erfolgreich umsetzt. Anmeldung zur d3con 2020 mit 50 EUR Podcast-Rabatt über den folgenden Link: https://d3con.de/r/podcast

Marketing Intelligence nedir? Devasa bir rekabetin içinde nasıl fark yaratılır? Lastik teknolojisi nereye gidiyor? Kış lastiği gerçekten gerekli mi? Cevapları burada!

Listen in for another great episode, this time with Raviv Turner, CEO at CaliberMind.  In addition to being the Co-Founder & CEO of CaliberMind, Raviv is also an angel investor and mentor at Techstars and a regular speaker at marketing & AI events. ----more---- We're talking about how he sees a disconnect between Demand (buyers) & Ops (users) of data & analytics platform.  For a full transcript, go to the Heinz Marketing blog.   Some highlights: Your data strategy is your B2B growth strategy (quick overview of the paper) Without a clear and concise data-driven marketing strategy, B2B marketers lack the ability to effectively acquire, organize, analyze and translate customer information into actionable insights. But what does an effective B2B data-driven marketing strategy look like? Understanding what needs to be accomplished is the first step in developing an effective data-driven marketing strategy. For B2B data-driven marketers, a top priority is basing more decisions on data analysis. Most Critical Challenges? Integrating data across platforms and enriching data quality and completeness are the most critical challenges to achieving data-driven marketing success  Marketing data is a marketing problem! Not devs, not IT - 100% marketing But data is hard, data is not sexy - so marketing is pushing it out - over 90% of B2B marketers outsourcing all or part of data tasks (Ascend2) But high performing marketers are doing the opposite, they license data and analytics tools and train their team to bring data capabilities in house Most of the reasons why marketing can't prove value and impact are data-related, yet we prefer to outsource this - lead qualification, ICP score, account scoring, lead routing are all data problems before they are marketing problems. To be successful with ABM you need - Data, Account Planning, Content, Execution, and Measurement - yes ABM is a data challenge, not a media challenge... No wonder that marketing and sales ops are spending more than 80% of their time in spreadsheet hell on marketing data wrangling, exporting/ importing, lookups in Excel whatnot There is a disconnect between the C/VPs and Ops inside the marketing org - Demand looks at pipeline sourced/ influenced/ ops created - but Ops don't give a hoot about it, they care about operational efficiency, workflow automation, the data integrity - they want to get out of spreadsheet, but guess what? - most ops don't have the budget to solve this problem, the biggest budget is demand and that budget mostly goes to programs, not to data and analytics - but guess what? Without data and analytics, you can't measure programs, you can't multi-touch attribution, you can't track engagement and orchestrate demand between channels..so that's changing, according to Gartner for the first time in 2018 analytics is the biggest spend in Marketing, more than social, more than content - why? Because without data and analytics we are going to see marketers continue to lose their jobs and go home

Wo kommen Conversions her? Eine simple Frage des Online-Marketings, die aber häufig zu falschen Resultaten führt. In der neuen Ausgabe der "Digitalen Viertelstunde" mit János Moldvay, CEO von Adtriba, geht es um einen der am häufigsten gemachten Denkfehler der Branche. Welcher Kontaktpunkt der Customer Journey ist für einen Kauf relevant und welcher nicht? Ziemlich oft lautet die Antwort auf diese Frage: Auf den letzten kommt es an. Aber das wäre beim Thema Marketing Attribution zu kurz gedacht, sagt Moldvay. Adtriba ist ein SaaS-Anbieter für dynamisches Attribution Modelling und umfassende Customer-Journey-Analysen aus Hamburg. Adtriba hilft Marketing-Managern dabei, die verschiedenen Aktionen und Kanäle genauer zu bewerten und zu optimieren. Gegründet wurde Adtriba 2015 in Hamburg von den Marketing-Intelligence- und Data-Science-Experten János Moldvay und Ludwig Ostrowski (CTO). Zu Adtribas Kunden gehören unter anderem Flixbus, Die Zeit, Depot und FTI Touristik.

Wo kommen Conversions her? Eine simple Frage des Online-Marketings, die aber häufig zu falschen Resultaten führt. In der neuen Ausgabe der "Digitalen Viertelstunde" mit János Moldvay, CEO von Adtriba, geht es um einen der am häufigsten gemachten Denkfehler der Branche. Welcher Kontaktpunkt der Customer Journey ist für einen Kauf relevant und welcher nicht? Ziemlich oft lautet die Antwort auf diese Frage: Auf den letzten kommt es an. Aber das wäre beim Thema Marketing Attribution zu kurz gedacht, sagt Moldvay. Adtriba ist ein SaaS-Anbieter für dynamisches Attribution Modelling und umfassende Customer-Journey-Analysen aus Hamburg. Adtriba hilft Marketing-Managern dabei, die verschiedenen Aktionen und Kanäle genauer zu bewerten und zu optimieren. Gegründet wurde Adtriba 2015 in Hamburg von den Marketing-Intelligence- und Data-Science-Experten János Moldvay und Ludwig Ostrowski (CTO). Zu Adtribas Kunden gehören unter anderem Flixbus, Die Zeit, Depot und FTI Touristik.

«Idealista.it - Parliamo di come ottimizzare lo strumento portale immobiliare con Simone Comi Workshop Manager & Marketing Intelligence»Qual è lo stato dell'arte sulla digitalizzazione degli agenti immobiliari? Quali sono gli errori classici che si commettono e come si possono evitare?Come possiamo aumentare il ranking di visibilità degli annunci sul portale immobiliare?Tempi di risposta alle richieste dei clienti, quali sono le tempistiche ideali?... e molto altro...

«Idealista.it - Parliamo di come ottimizzare lo strumento portale immobiliare con Simone Comi Workshop Manager & Marketing Intelligence»Qual è lo stato dell'arte sulla digitalizzazione degli agenti immobiliari? Quali sono gli errori classici che si commettono e come si possono evitare?Come possiamo aumentare il ranking di visibilità degli annunci sul portale immobiliare?Tempi di risposta alle richieste dei clienti, quali sono le tempistiche ideali?... e molto altro...

Dionna McPhatter is the co-founder & managing partner of BLKBOX, a technology-driven marketing, and intelligence company. Prior to launching BLKBOX in 2014, she spent 10 years managing Consumer Insights for Procter and Gamble and as a VP of Insights & Analytics for Reckitt Benckiser. A Div I basketball player and a graduate of West Point with a B.S. In Management. Recognized “data maven” in Entrepreneur Magazine, who in her free time loves playing basketball, people watching & traveling the world. Dionna talks data informing creative decisions, the book The Fuzzie and the Techie, and tactics to break down initial gender stereotypes at work. Stay up to date with Witty through our website, LinkedIn or email us at podcastwitty@gmail.com. Support the show (http://wittypod.com)

They say a consultant is like a seagull. They fly in, eat something, poop all over everyone, then fly out. But consultants can be invaluable to a wide range of businesses. Greg Stoller talks with the consultant who saved the airline industry, with a specialist in recruitment, a consultant who can fix your computer from his home, and a specialist in making the plans for the big party into a turnkey operation. Guests are John Thomas of LEK Consulting, Julie Marcus of Information & Marketing Intelligence, Sean Sanker of Bay State IT, Adam Averback of Part Excitement Entertainment.

Katie Bullard, Chief Growth Officer at DiscoverOrg, joins me on this episode.

Dan Faggella from techemergence.com joins us to share his insights on some of the exciting uses of Artificial Intelligence that's being used in combination with big data in marketing, both by large and small businesses alike. Dan's Bio (his words are WAY better than my own) CEO / founder at TechEmergence, the only market research and company discovery platform focused exclusively on artificial intelligence and machine learning. He's of the belief that the most important ethical considerations of the coming thirty years will be the creation or expansion of sentience and intelligence in technology. TechEmergence is intended first as a vehicle to proliferate an open-minded conversation about the implications and applications of AI . Business model came later, purpose was and is first. Dan also writes for: TechCrunch, Boston Business Journal, VentureBeat, Xconomy, VICE MotherBoard, others (see Publications) Speak at: TEDx, Stanford, Columbia (Paris campus), MIT, Harvard, Brown, others (see Talks) Read: from Bacon to Bostrom Fun facts: Dan has been a Brazilian Jiu Jitsu black belt since 2013, 2011 national champion (IBJJF no-gi pan ams) Location: SF-based, often in the valley, often in Boston

Our host Peggy Anne Salz welcomes Shumel Lais, CEO of Appsumer, who details what marketers need to know - and the steps they need to take - to improve data-driven marketing, take control of their data and boost the performance of their paid marketing budgets. Lais, who has led UA teams and campaigns for 30 brands before founding Appsumer, draws from his agency experience to recount the story of how (and why) he set about to build the “advertising analytics of the future.”

In this Episode of 10XTalk, you’ll learn timeless marketing principles to grow your business 10 times, a unique approach to intelligence, exponential growth and much more as Joe Polish and Dan Sullivan discuss Joe’s Marketing Book.   Here’s a glance at what you’ll learn from  in this episode: Joe shares why he finally decided to write his marketing book How to get access to marketing strategies that have generated billions of dollars in revenue Behind the scenes of Joe’s book writing process (and how you can model it) Joe and Dan discuss timeless marketing principles for transforming your business and growing 10x Dan gives one of the best definitions for ‘intelligence’ you may ever hear Joe reads a short chapter in his book that could be worth $1,000,000 in value to you Shownotes and links from this episode can be found at: www.10xtalk.com/95

Lonnie Hirsch interviews Tyler Haney and Kevin Smith, Director of Digital Strategy & Director of Marketing Intelligence, Childrens Medical Center & University of Pittsburgh Medical Center. This discussion covers building medical practice's online presence and the marketing beyond SEO. Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/managing-your-hospital-online-presence-seo-is-not-a-silver-bullet-anymore.html

Bennet discusses Fear of Twittering in Egypt with Jillian York, project coordinator of the OpenNet Initiative for the Berkman Center for the Internet and Society, about the latest developments in Egypt and Tunisia and the role of the Internet in the groundswell in both movements.

The market for sales and marketing intelligence is somewhat nascent at this time but represents more than $1.2 Trillion in sales. And given the need of businesses to be more nimble and efficient, this market is likely to continue growing at a substantial pace. The opportunity for sales and marketing managers to be free from the burdens of analytical drudgery has a value all by itself but given the benefits of achieving results with less resources, the idea of having a sales and marketing intelli

The market for sales and marketing intelligence is somewhat nascent at this time but represents more than $1.2 Trillion in sales. And given the need of businesses to be more nimble and efficient, this market is likely to continue growing at a substantial pace. The opportunity for sales and marketing managers to be free from the burdens of analytical drudgery has a value all by itself but given the benefits of achieving results with less resources, the idea of having a sales and marketing intelli