Fuel Hotel Marketing Podcast

Get ready to uncover the strategies to make metasearch work for your hotel. Episode 272 breaks down the misconceptions and shows how hoteliers can setup, manage, and win with metasearch on Google, TripAdvisor, Bing, Trivago, Kayak, and other platforms. Get the full show notes at www.TravelBoomMarketing.com/podcast

Episode 271 dives in to the 3 biggest challenges for boutique hotels & how to solve them. Get the full show notes at www.TravelBoomMarketing.com/podcast

Episode 270 of the Hotel Marketing Podcast by TravelBoom reveals how hoteliers can maximize the new capabilities of OpenAI's ChatGPT 4.5. Past interactions of ChatGPT have been a game changer, and the latest version revolutionizes what's possible for a hotelier. Today we learn how hotel operators can maximize these new tools and put them to work driving occupancy, direct bookings and RevPAR. Get the full show notes at www.TravelBoomMarketing.com/podcast

Episode 269 of the Hotel Marketing Podcast by TravelBoom dives into the big takeaways from our new 2025 Leisure Travel Trends Study. As you may know every year we survey hundreds of leisure travelers throughout the US to better understand how independent hoteliers can connect and convert today's discerning guests. Get your copy today at TravelBoomMarketing.com/2025Study and follow along with us! Get the full show notes at www.TravelBoomMarketing.com/podcast

Episode 268 of the Hotel Marketing Podcast reveals the trends AI (chatGPT) sees as the biggest shifts in the world of SEO for hoteliers. Do you think these 7 predictions will come true? Get the full show notes at www.TravelBoomMarketing.com/podcast Welcome to the first episode of the new year!

Welcome to episode 267 of The Hotel Marketing Podcast by TravelBoom. In this episode, we are sharing our key takeaways from the 2024 Hospitality Show in San Antonio, TX. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

Welcome to episode 266 of The Hotel Marketing Podcast by TravelBoom. Today we have a big show where we'll be the top trends to watch in 2025. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

Before you kick off 2025, let's talk about the biggest blunders you can avoid as a hotel marketer. The cast goes down the list and groups the biggest blunders into a simple list that will save you thousands and drive your overall performance in today's Hotel Marketing Podcast. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

Join TravelBoom for an amazing conversation with Bart Berkey. Bart brings decades of hotel management experience, award winning author, host of “Most People Don't… But you Do” podcast and TEDx Speaker. SHOW NOTES AND MORE!https://www.TravelBoomMarketing.com/podcast

Today on the Hotel Marketing Podcast we are pouring a nice Pumpkin Spice latte and talking about how hotels can drive fall occupancy. Tune in to get the latest hotel news, tips and more. SHOW NOTES AND MORE!https://www.TravelBoomMarketing.com/podcast

Episode 262 of the Hotel Marketing Podcast pits the cast members against each other to pick the top line items every hotel needs in their 2025 hotel marketing budget. Is your budget set to drive RevPAR in 2025? This episode will show you exactly want you want to invest in next year. SHOW NOTES AND MORE!https://www.TravelBoomMarketing.com/podcast

The Hotel Marketing Podcast is coming out with a fresh new format to help hoteliers succeed online. Tune in today to find out what AI strategies hoteliers can put in place today to save money, time, and drive direct bookings. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

We're live at HITEC 2024 with special guest Richard Aday, CEO of ThinkReservations! Join us as we learn how boutique properties can drive direct bookings, own search results, and create packages that drive ancillary revenue. Now let's get this show at HITEC started SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

We're live at HITEC 2024 with special guest Ed St.Onge of Flip.to! Join us as we learn how creating a truly personalized guest journey can expand your property awareness, increase conversion rates, and lead to an amazing RevPAR. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

The era of Google's Universal Analytics (UA) is ending, and its successor, Google Analytics 4 (GA4), is transforming the world of website data analytics. While this shift shares exciting new insights into customer behavior, it also spawns challenges for today's hotel marketers. Are you prepared for the impending Universal Analytics sunset? SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast 2024 Hotelier Sentiment Study: https://travelboommarketing.com/hotelier/

There are a near-infinite number of marketing channels vying for your budget, but which ones are worth your limited time and funds? SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast 2024 Hotelier Sentiment Study: https://travelboommarketing.com/hotelier/

Gain insights into the new 2024 Hotelier Sentiment study and the four key takeaways that can directly lead to improvements to your hotel's marketing efforts. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast 2024 Hotelier Sentiment Study: https://travelboommarketing.com/hotelier/

Do you ever wonder how hotels can compete with the ever-evolving vacation rental industry? In episode 255 of the Hotel Marketing Podcast, we'll reveal the strategies you can use to compete with all types of accommodation choices. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast 2024 Hotelier Sentiment Study: https://travelboommarketing.com/hotelier/

In this episode of the Hotel Marketing Podcast, you'll join TravelBoom on the March 20th webinar where we reveal four strategies to drive instant revenue for your hotel & resort. If you have occupancy or low revenue issues, this is the podcast for you. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast 2024 Hotelier Sentiment Study: https://travelboommarketing.com/hotelier/

In this episode of the Hotel Marketing Podcast, the team at TravelBoom will be uncovering the top 10 hotel marketing myths and deciding which ones are true and which are false. In the news we'll discuss Hilton's continuing efforts to improve their guest mobile experience with real-time messaging. Hilton is leading the way in this area and independent hotels can learn a lot from their success. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast FULL HOTEL MARKETING MYTHS ARTICLE: https://www.travelboommarketing.com/blog/top-hotel-marketing-myths-debunked/

In this episode of the Hotel Marketing Podcast, we'll be uncovering the top email marketing trends for 2024 and the latest techniques for engaging guests and getting the most out of your email communications. As an essential part of digital marketing for hotels, emails have the power to nurture guest relationships, generate new leads, and drive repeat business. To compete in this ever-changing, competitive channel, you'll need not only to master the basics, but to also keep in touch with industry trends, new technology, and well, everyone else. EMAIL MARKETING TRENDS FOR HOTELS: https://www.travelboommarketing.com/blog/email-marketing-trends/ SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

Did you know 31.5% of travelers will abandon the booking process when hidden fees are discovered? This is the Hotel Marketing Podcast by TravelBoom. And today we will talk about the grave danger of hidden fees and how they impact your overall resort performance. DOWNLOAD THE 2023 LEISURE TRAVEL TRENDS STUDY: https://www.TravelBoomMarketing.com/study SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

Good day fellow hoteliers and welcome to the big 250th edition of the Hotel Marketing Podcast! Today's episode is going to dive into why great content is critical to any hotel and how it can help improve your site's overall conversion rate. Great ready, let's go! DOWNLOAD THE 2023 LEISURE TRAVEL TRENDS STUDY: https://www.TravelBoomMarketing.com/study SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

Good day fellow hoteliers and welcome to episode 249 of the Hotel Marketing Podcast. Today we have an interesting question, “Is catering to a small niche market a secret to success for a hotel?” Well, we're about to answer that right now... DOWNLOAD THE 2023 LEISURE TRAVEL TRENDS STUDY: https://www.TravelBoomMarketing.com/study SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

Today we are going to do some search optimization like it's 2004. If your hotel is still doing these 11 incredibly dated SEO tactics, you're setting yourself up for failure, listen in to see what you should be doing. DOWNLOAD THE 2023 LEISURE TRAVEL TRENDS STUDY: https://www.TravelBoomMarketing.com/study SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

Transform your hotel site into the ultimate revenue-generating machine with these seven strategies to optimize revenue & RevPAR DOWNLOAD THE 2023 LEISURE TRAVEL TRENDS STUDY: https://www.TravelBoomMarketing.com/study SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

Hotels have struggled for years to find the right way to engage guests and drive revenue through social media channels. Today we're going to make it easy for you with strategies for both paid and organic success. DOWNLOAD THE 2023 LEISURE TRAVEL TRENDS STUDY: https://www.TravelBoomMarketing.com/study SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

Today we're going to share six simple tips to make GA4 work for your hotel. Back in July of this year, everyone realized Google was really, really serious about the switch from Universal Analytics to GA4 and we were all thrown into this new exciting world of analytics. We've got a full cast today with Alyssa, Jeremy, and Connor. DOWNLOAD THE 2023 LEISURE TRAVEL TRENDS STUDY: https://www.TravelBoomMarketing.com/study SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

Do you ever wonder how you can get those zoomers and younger guests to give your property a try? Look no further, that's exactly what we're covering in today's episode. Now let's get this show started. DOWNLOAD THE FULL STUDY: https://www.TravelBoomMarketing.com/study SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

The OTAs have come out with some fantastic loyalty programs to take your guests. Do you have a solution? We do and on today's podcast we dig into Expedia and VRBO's new One Key loyalty program, the 2023 travel study, and what you need to do to keep your guests loyal to you. DOWNLOAD THE FULL STUDY: https://www.TravelBoomMarketing.com/study SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

What are the five things leisure travelers need you to know before they book a stay? On this episode of the Hotel Marketing Podcast, we answer that question, directly from the new 2023 Leisure Travel Trends Study. DOWNLOAD THE FULL STUDY: https://www.TravelBoomMarketing.com/study SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

What can independent hoteliers learn from a major hospitality management company? Today we are joined by the Vice President of Digital Marketing for Remington Hospitality, Mauri Berry, to learn the secret strategies they use on their over 120 properties to inspire their team, drive revenue, create a great culture, and maximize performance. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

These five tech trends should be first and foremost in your hotel's plan for growth. In today's episode, we look at what's changing and what your hotel needs to do to save time, improve efficiency, and wow your guests. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

Social media should be a cornerstone of your hotel's marketing strategy. However, there's a good chance you're not doing it the right way. These 11 tips will get your hotel on the right social footing. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

In today's podcast we're going to cover what a hotel can do when they just did something really, really stupid. A hotel has been in the news for canceling existing booked stays and future reservations to make room for a large group of migrants. The PR and political backlash for the property has been extreme. We won't be going into the politics of the situation at all, but will focus on the right, and wrong, way to handle a PR crisis. - 5 Strategies To Address A PR Crisis - 5 A's Of A PR Crisis (Forbes Magazine) - How A Property Handled A PR issue Versus How They Should Have Handled The situation SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

This episode we have the team from Eight Oh Two Marketing on to talk about the major changes Google is rolling out with Project Magi that will impact hotel search. Tune in for what's in-store and what your hotel can do now to be ready for the big changes ahead. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

Is your hotel ready for what's coming in 2023? Major shifts are on the way and the data from TravelBoom's latest Leisure Travel Sentiment study is shining the light on what hoteliers need to know. In Today's episode we're covering four things every hotelier needs to do this year, to survive and thrive in the future. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

Today on the Hotel Marketing Podcast your friends at TravelBoom are going to share five simple tricks you can put in place with just a little effort and a small budget that will have a big impact on your hotel's social engagement. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

TravelBoom attended the renowned Hunter Hotel Conference in Atlanta this month and uncovered several key insights that will help independent hoteliers and vacation rental managers improve their relationship with investors and tackle the key concerns of the hotel industry's financial backers.   SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

Is your hotel struggling to fill vacancies and generate revenue? Are you missing out on potential guests because of ineffective SEO strategies? In this episode, we'll discuss five must-implement SEO strategies for hotels in 2023 that can transform vacancy to victory. These simple changes can result in massive improvements in bookings and revenue, and anyone can fully implement them. Tune in to learn how to turn up your hotel's bookings and achieve success in the competitive hospitality industry. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast Read the full article at https://www.travelboommarketing.com/blog/seo-tips-trends-hotel-seo/

Today we have a pretty interesting, and pretty scary episode. OpenAI's ChatGPT has been hitting the world by storm since it's launch in late November 2022 and the ramifications to marketers are well… profound. We're going to dive into the ins and outs of what ChatGPT is and what we all need to know so hoteliers can adapt and make the most of this groundbreaking technology.

Welcome to episode 231 of the Hotel Marketing Podcast.  In this short fuze edition of the podcast, we are going to go over 5 easy tests that you can launch today (or tomorrow if you're busy) and start seeing an improvement in your hotel's online conversion rate. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

In today's episode of the Hotel Marketing Podcast, we are going to tackle building headless websites, what they are, and why they are critical for successful hoteliers moving into the future. DOWNLOAD THE LATEST STUDY: https://www.travelboommarketing.com/LeisureTravel SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

The top email marketing trends for 2023. As an essential part of digital marketing for hotels, email marketing has the power to nurture guest relationships, generate new business and drive repeat business. DOWNLOAD THE LATEST STUDY: https://www.travelboommarketing.com/LeisureTravel SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

Watch out for the ADA Ambulance Chasers! Our industry, and us specifically, have seen an uptick in hoteliers getting served civil suits for their website not being accessible to those with special needs. This can be very costly and very time-consuming, not to mention being very detrimental to your guests. Today on the podcast I am going to walk you through what we have seen, what you can do, and how you can ensure you stay accessible to all and adhere to ADA and WCAG 2.1 guidelines. DOWNLOAD THE LATEST STUDY: https://www.travelboommarketing.com/LeisureTravel SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

In this edition, on November 8th, 2022, I'm going to cover what you should DEMAND from your analytics in 2023. Not request, not ask nicely, but DEMAND. As we dig in you'll see why demanding these three items from your reporting team will lead to great success for your hotel or resort in the new year. DOWNLOAD THE LATEST STUDY: https://www.travelboommarketing.com/LeisureTravel SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

Get ready ladies and gentlemen, Black Friday and Cyber Monday is here and if past years are any indication, 2022 is going to be another gang-buster year for hoteliers. In today's episode of the Hotel Marketing Podcast, we are going to revisit an article from last year laying out the ideal hotel plan to maximize revenue from customers when they already have their wallets out for some of the best sales of the year. DOWNLOAD THE LATEST STUDY: https://www.travelboommarketing.com/LeisureTravel SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

The premise is pretty straightforward, OTAs don't have to be the cornerstone of your booking strategy. Sure there's a place, but not at the expense of a direct booking. Today we will dig into one of our favorite topics, the OTAs… More specifically how you can leverage the OTAs to drive direct bookings over the long term. DOWNLOAD THE LATEST STUDY: https://www.travelboommarketing.com/LeisureTravel SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

In today's episode of the Hotel Marketing Podcast, we cover budget season. It's already on everyone's mind and most hoteliers have already started putting the figures together. However, if you're simply regurgitating your 2021 or 2022 budget with a few updates, you're going to be missing the mark. DOWNLOAD THE LATEST STUDY: https://www.travelboommarketing.com/LeisureTravel SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

Welcome to the TravelBoom Short Fuze! This is a bite size episode of the Hotel Marketing Podcast that gives you the data to make smarter decisions. Today's episode we cover James Carvelle's famous quote, “It's the economy stupid.” James was talking about the 1992 presidential election, but his words ring true for those in the travel space today. Here's the situation. In our latest edition of the Leisure Travel Trends Study one fact stood out above all others. Only 13.5% of travelers consier COVID to be a major influence on their travel plans. Thats right, 86% don't really care. This is great right, we can all go on our merry way and get back to where we were before. Not so fast, because just as we slayed one boogyman, another one rises to take it's place. What's that new boogyman? It's the economy stupid! Every metric measured on the study points to consumers being nervous and changing their travel behavior due to rising costs and a less secure economy. DOWNLOAD THE STUDY: https://www.travelboommarketing.com/LeisureTravel SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

The new 2022 Leisure Travel Trends Study reveals concerning insights into how travelers are changing their planning and vacation trends in response to rising costs. Hoteliers should pay close attention and adjust their marketing strategies to attract the changing needs of today's travelers. DOWNLOAD THE STUDY: https://www.travelboommarketing.com/LeisureTravel SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast