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Welcome to the PRmoment Podcast. I've been looking forward to this one. We're chatting with James Wright, the global chairman of Havas PR.James is one of a decent number of British PR folks who have moved to Australia. Havas PR has had a good run globally and in the UK over the past few years. Global revenues are reported to be $236 m in 2023, up 5% on the previous year. Havas PR has 1600 employees globally.Before we start, a plug for our new subscription training service for senior folks within agencies, PRmoment Leaders. The programme of activity, including the tutorials, is now underway. If you're interested in learning more about this bespoke training programme for agency leaders, we'll include the link in the show notes.Also, do take a look at our latest PR Masterclass: PR and AI, which will be held on July 2nd in London. At this one event, 12 experts will give 10 Masterclasses on PR & AI. Face-to-face and virtual tickets are available.Finally, thanks so much to the PRmoment Podcast sponsors the PRCA.Here is a summary of what James and I discussed:3 mins James talks us through the recent growth of Havas's PR revenues.“Some markets are going really, really well, some markets are sluggish this year.”“2023 was a very good year for us.”“Havas Red started at $19 m in 2019, now $57m. Part of that is through acquisition. A great deal of that is organic.”4.30 mins James talks us through the shape of Havas PR. Where do Havas Red, H/Advisors and One Green Bean fit together?“We've gone from having 28/29 PR brands to 5 or 6.”“Our global PR group is now Havas Red. It now exists in 19 markets, soon to be 20 and 21 before the end of the year.”8 mins How does PR fit into an integrated offer within Havas? What type of work and what channels is PR responsible for?“The strategy for Havas Red was to continue to own the earned but now to earn the owned…Over time, we have put social content and data solutions at the centre of our agency. In the US, when we started, only 3% of our revenues were social content. It's now 40%. In the UK, it's a similar number.”“For me, the concept of earned has changed from earned coverage to earned conversations.”“Ad agencies just aren't set up to fast turnaround content.”22 mins “The UK has been a massive success for us since we started in 2019 with just a few hundred thousand pounds to where it is now. The team there, led by Rachael Sansom, have done a phenomenal job.”24 mins PR revenue-wise, Havas seems to have outgrown your holding group peers, albeit from a lower base.24. 30 mins Does the Havas PR group follow the broad revenue model of most other international PR firms? Are the bulk of the revenues in North America?25 mins What's it like doing a global role from Sydney? Does James ever sleep?“Sydney is the only place in the world where you can live a world-class lifestyle and do world-class work.”28 mins James talks about the Australia PR scene in Australia.“Consumer confidence is super low at the moment.”“We hub some of our global accounts from here now. They just love the talent here.”31 mins James talks about Havas' approach to digital technology.36 mins How big does James want Havas PR to get to? “There is a very good opportunity in the next five years to break the $300 m mark.”37 mins
The underlying theme of my book Winfluence - Reframing Influencer Marketing to Ignite Your Brand, is that we have to stop thinking about this practice as all about influencers and think of it in terms of how to drive influence. That can come from online influencers with big followings, but it can also come from your own brand building influence in your industry. It can come from partnering with community leaders and elected officials. It can come from friendships and alignment with people who have influence in certain spheres but don't have big online followings or even accounts. When you look at the world of influencer marketing software platforms out there through that filter, one company emerges as a clear “it-getter” in focusing on true influence versus just ranking influencers. That company is the UK-based Onalytica. I spend a good deal of time in the book sharing cases studies from Onalytica. There are great ones in there from facilities management brand Mitee, USB and Marie Curie—the hospice organization in Britain named after the famous scientist. And I do that because Onalytica's approach is more aligned with how I think influence marketing (without the R) should work. Tim Williams is the CEO of Onalytica. I've long wanted to have him on the show and finally found a window on his schedule to chat. We sat down so I can pick apart Onalytica's position and approach and why it is different. My interpretation of Onalytica is they are better suited for public relations and comms than, say, for an advertising approach. And, as a result, they are far more relevant for B2B companies than B2C. I asked Tim to gut-check that observation. We also talked about my hypothesis that British PR and comms professionals have a little something more than their United States counterparts. And we dove into his observation that employee advocacy is becoming a fruitful avenue for at least B2B companies to building their own influence within their respective spaces. There are only a handful of people in the influencer marketing space I think are truly driving conversation and innovation that greatly advances the practice and Tim Williams is one of them. You'll learn a lot from him in this episode. This episode of Winfluence is sponsored by MarcomGather. There is nothing worse than wasting countless hours looking for digital files on your intranet, shared drive, desktop, cloud storage, or excel files. Say goodbye to the days of overflowing, unorganized file storage, and hello to finding files with speed and clarity. MarcomGather, is my new favorite digital asset management solution, it helps me stay organized, so I can get back to the parts of managing these podcasts I enjoy … like making sure they sound good. With MarcomGather I quickly centralize assets, eliminate unorganized file storage, and best of all - I don't lose track of my files again. Experience MarcomGather free for 30 days at jason.online/marcom. Learn more about your ad choices. Visit megaphone.fm/adchoices
This week we have two fantastic British PR pros joining the podcast: Nick Braund of Words + Pixels and Rob Goldstone of Oui2. If you're Royals obsessed or trying to break into media across the pod, this is the episode for you.
Save Meduza!https://support.meduza.io/enAbout a decade ago, after a temporary falling out with Vladimir Putin, Belarusian President Alexander Lukashenko tried to pivot his country to the West. In this endeavor, he had help from a British PR firm called “Bell Pottinger” that once employed some of the most influential spin-doctors in the world. The campaign was a complete failure: the consultants left empty-handed and Lukashenko became an international pariah once again. In August 2020, after workers at state television and radio broadcasters in Belarus started walking off the job in protest as the police brutally dispersed opposition demonstrations, a handful of independent journalists and activists reported that whole brigades of “strikebreakers” from Russia arrived to replace these employees. Meduza investigative editor Alexey Kovalev researched both of these stories, discovering that the oligarch Boris Berezovsky bankrolled Lukashenko's attempt to win over the West, and that Russian journalists now in Minsk aren't so much replacing Belarusian journalists as they are reshaping the local media's approach to propaganda. Meduza also spoke to Alex Kokcharov, a country risk analyst who focuses on Belarus, Russia, Ukraine, Eurasia, and the Caucasus, to learn more about younger Belarusians' media diets. “The Naked Pravda” comes out on Fridays (or sometimes Saturdays). Catch every new episode by subscribing at Apple Podcasts, Spotify, Google Podcasts, or other platforms. If you have a question or comment about the show, please write to Kevin Rothrock at kevin@meduza.io with the subject line: “The Naked Pravda.”
The MR Crew presents Michael Brooks's interview with Ed Caesar (@edcaesar) of The New Yorker to discuss his piece, "The Reputation-Laundering Firm That Ruined Its Own Reputation," on how a renowned British PR firm, Bell Pottinger, worked with dictators and oligarchs and deliberately inflamed racial tensions in South Africa—and destroyed itself in the process. On the fun half: Trump tells Laura Ingraham a Biden presidency won't calm riots. Trump repeats report of thugs and looters on a plane. Asked about Trump's theory of thugs on a plane, Barr says he's received multiple reports, asked for specifics, says Trump is speaking in general terms. CNN field report on evictions in Houston, Texas. Michael Knowles of The Daily Caller rails against statistics. Nancy Pelosi says she was set up by salon owner, Pelosi says owner actually owes her an apology. Plus, your calls and IMs! Become a member of the Majority Report at www.JoinTheMajorityReport.com Check out the Brand New Majority Report Merch Shop https://shop.majorityreportradio.com/ (Merch issues and concerns can be addressed here: majorityreportstore@mirrorimage.com) The AM Quickie is now on YouTube Subscribe to the AM Quickie at https://fans.fm/amquickie Make the AMQ part of your Alexa Flash Briefing too! You can now watch the livestream on Twitch Subscribe to Discourse Blog, a newsletter and website for progressive essays and related fun partly run by AM Quickie writer Jack Crosbie. https://discourseblog.substack.com/ Subscribe to AM Quickie writer Corey Pein’s newsletter at theend.substack.com Check out The Nomiki Show at patreon.com/thenomikishow Subscribe to Matt Binder's YouTube channel at http://youtube.com/mattbinder Check out Matt’s podcast, Literary Hangover, at Patreon.com/LiteraryHangover, or on iTunes. Check out Jamie’s podcast, The Antifada, at patreon.com/theantifada, on iTunes, or at twitch.tv/theantifada Follow the Majority Report crew on Twitter: @SamSeder @MattLech @jamie_elizabeth @BF1nn
This week on the PRmoment Podcast I’m pleased to welcome founder and CEO of Lewis Communications Chris Lewis. Chris established Lewis 25 years ago and today it is a truly global agency operating in 26 markets with a fee income of £50m and circa 500 employees. Lewis is the only current example of a British-owned PR and communications firm that has successfully scaled its business globally. Here is the flavour of what Chris and I discuss Why survival was the primary objective for Lewis Communications when Chris started the business 25 years ago How a lucky break (literally) gave Chris the opportunity to start Lewis PR How Lewis PR grew in the early years Why in a consultancy business it is always a team of leaders who is responsible for the growth of the business, not an individual leader Why PR firms must change their mindset when it comes to training and staff development Why good leaders should not be authoritarians, but water carriers Why Chris wrote the book The Leadership Lab on how leaders must utilise a wide enough diversity of opinion Why the growth of Lewis can be tracked by the arrival of people within the business How Chris found the right people to help him grow Lewis PR Why many PR people are brilliant professional advisors, but not commercially successful Why there is a fundamental difference in the professional culture between marketing services firms and professional services firms Why no Private Equity firms have sold a PR firm for more than they bought it for Why controlling your own balance sheet gives you control on how you invest Why the current environment of rapid change in the marcomms sector means that investment in technology and people has become even more critical Why the model of PR firms talking to their clients everyday gives communication firms a competitive advantage Whether Chris fears for the future of public relations Whether marketing has become a tactical business function, not a strategic function Why protecting the reputation of a brand has become far more complicated Why British businesses have a tremendous advantage globally; from timezones, to travel, to law and language Why Chris is surprised that more British PR firms have not scaled more rapidly internationally The three pieces of advice Chris has if you are thinking of setting up a PR firm Why profits are the byproduct of a business having a healthy culture Why most successful people are built on a litany of failure What re-investment looks like in a PR firm Why Chris wrote the books Too Fast To Think and The Leadership Lab Why leaders should never feel like that they are the brightest person in the room - their job is to make their team feel like the cleverest people in the room. Why the providence of certainty is mediocrity Why humility is a vital leadership trait The future plans for Lewis PR
Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
Luxury is changing. How it used to be: big names, recognizable logos, It girls carrying It bags. But technology and a swelling desire on the part of shoppers to know what's happening behind the scenes of the brands they sink their dollars into are opening the doors for a new scenario, one where luxury isn't simply about brand reputation and price, but also intimately connected to how something is made, the team who makes it possible and why it's being made in the first place. You might say, then, that the story behind the brand - and the why fueling its future - has never been more important. Fittingly, then, for this week's episode, it's a welcome bonus to have a guest who has much to say about the rich history of a luxury handbag company whose roots stretch back more than a hundred years and a quite fascinating story of her own. Listen to this week's conversation to hear how our guest went from advising Fortune 500 companies (Google, PepsiCo, BMW, Walmart Group, Burberry + many more) on their communications and marketing strategy during her time with British PR firm Freuds (owned by Matthew Freud, grand-grandson of Sigmund Freud) before leaving to join a family-owned luxury brand with an international presence. At the same time, she's a digital influencer with more than 60 thousand followers on Instagram and a world traveler who's visited 40 countries, lived in 5 of them and speaks 7 languages. Meet this week's guest, Olga Pancenko, COO of Perrin Paris. What you'll learn Perrin Paris started out as a glove company, whose history stretches back to 1893, back when gloves were must-have accessories. While gloves may no longer be the stylish wardrobe staples they once were, that didn't stop the family-owned company. Listen in as Olga explains how Perrin is using its heritage and history to innovate and come up with the statement-making, modern products that are ushering in a new era for the luxury brand. How you'll be inspired In our numbers-obsessed world, it's refreshing to learn that this is one ethical luxury brand that's very comfortable not reaching everyone. Hear Olga explain that Perrin not only has a niche market, but also niche distribution. Bottom line: they know exactly who they are, who their customer is, and what characteristics their brand and wholesale partners should have. Find out how this kind of exclusivity is part of what's working well for Perrin today. What you'll tell your friends Hey, this woman I listened to on the Spirit of 608 podcast not only has a badass job with Perrin Paris, but she's also somehow finding time to be an influencer herself. Not only is her Instagram feed gorgeous, but she's dropping lots of tips and insight for anyone growing an Instagram account today (and no, she doesn't feel the need to snap a photo of every single meal she eats!) Her tips? Maximize on community and communication. Get the lowdown on those and much more in this week's episode. Resource of the week As an IG aficionado, Olga's resources picks are all about the gram: Unum - an app that'll help you plan out your IG, especially if you're particular about that grid; VSCO - for some awesome filters; and Facetune - in case you've got trouble finding your angle for those selfies, this app will help you look better! Connect with Olga Pancenko Website: perrinparis.com Facebook: https://www.facebook.com/perrinparis Instagram: @perrinparis Pinterest: https://www.pinterest.com/perrinparis/ Mentioned in this episode: Hermes Chanel Louis Vuitton Prada Freud Communications Microsoft Glossier Supreme Rolls-Royce Monica Vinader Unum VSCO Afterlight Facetune Tribe of Mentors T-shirt motto: 80/20. Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.
In a series of pieces, Manveen Rana has been investigating the relationship between political power in South Africa, a London-based PR firm, and one of the country's richest families. As the President faces a vote of no confidence, what links Jacob Zuma, the Gupta Brothers and Bell Pottinger Public Relations? And, with anger at corruption spilling over from the streets to parliament, has Nelson Mandela's rainbow nation been put in jeopardy by a political campaign born in Britain? (Photo: Protesters in South Africa. Credit: Getty Images)
Until recently, South Africa was hailed as one of the so-called BRICS - the developing economies, growing at such a rate of knots, they were soon to join the economic premier league. Not anymore. Next week, President Jacob Zuma faces a vote of no confidence, fuelled by accusations of financial corruption on a gargantuan scale. One of the principal businesses to have been roped into the scandals are the Gupta brothers, a family whose tentacles extend from media-ownership to railways, coalmines and armaments; the common thread being the ownership of formerly state-run companies. The Guptas have been the subject of highly critical media coverage, as well as a report by the South African public protector's office into their links to government ministers, President Zuma himself, and members of his family. The Guptas strenuously deny any suggestion of corrupt behaviour. Indeed, not only have they submitted sworn affidavits to the contrary, but they say the media is in the hands of a 'white monopoly capital', which is hell-bent on tarnishing their name, along with a few old white families who ensure their business is stymied at every turn. In the third of four special reports, Manveen Rana was granted a rare interview with Atul Gupta and discussed, frankly, their reputation. (Photo: Protesters in South Africa. Credit: Getty Images)
It is 23 years since the birth of South Africa's Rainbow Nation and it stands at a watershed. Its President, Jacob Zuma, is facing a vote of no confidence in parliament next week, which could see him kicked out of office in a country increasingly angry at his conspicuous enrichment, while the poorest get poorer. At issue is the President's relationship with one of South Africa's richest families, the Gupta brothers. In the second of her four part investigative series, Manveen Rana, looks into the allegation that the British PR firm, Bell Pottinger, was hired, in part, to inflame racial tensions on behalf of the Guptas, in order to distract from a massive financial scandal at the heart of Government - an allegation that Bell Pottinger deny.
The PR firm Bell Pottinger has often courted controversy with its choice of clients; they represented the Paralympian Oscar Pistorius after he was charged with murder, Asma al-Assad the Syrian first lady, and the Pinochet Foundation, whilst the former Chilean dictator was being detained in Britain. But the latest crisis the company faces could be the most challenging yet - they stand charged of fomenting racial tensions in the tinderbox of post-apartheid South Africa. In his first broadcast interview following the scandal, the CEO of Bell Pottinger is adamant that this was never their intention. Manveen Rana has the first of four special investigative reports across the week. (Photo: Demonstrators protesting against the South African president. Credit: Getty Images)