Podcasts about ignite your brand

This singer, actor and improv artist who comes from the Republic of Moldova, embarked on a daring journey when she was just 14 years old, leaving the comfort of her hometown to pursue her dreams in the sprawling city of Los Angeles. Afina's tale is a testament to bravery and resilience in the face of adversity, having to juggle a tedious job, the harsh realities of immigration, and her own online business, all while honing her passion for music. Afina Madoian shares the story of how Sweet Dreams was born. She explains the lyrics of the song, written as a source of comfort and support to herself during difficult times. Afina has recently started acting and shares the journey of her success so far. From her struggles in the unfamiliar land to the birth of her heartfelt song, 'Sweet Dreams', and her recent leap into acting, Afina's story shows us the beauty that can blossom when we dare to chase our dreams. She also shares about her current writing projects and her exciting plans for future music releases. Afina's journey is a lesson in perseverance and hope, and we're excited to share it with all of you. We hope her story ignites a spark in those who are at the crossroads of choosing between their passion and practicality. So grab a cup of your preferred beverage, sit back, and prepare to be inspired by Afina's journey filled with music, love, longing, and dreams. CHAPTERS (0:00:00) - A Conversation With Singer Afina Madoian: Afina Madoian left Moldova at 14 to pursue singing, worked long hours, built an online business, and ultimately quit to pursue music full-time. (0:13:39) - Pursuing a Music Career: Afina Madoian faced challenges transitioning to the US, going from packer to sales operations manager while pursuing music and opening an online business. (0:20:11) - Dreams, Songwriting, and Acting: Afina Madoian shares her story of creating Sweet Dreams, her acting journey, and upcoming singles. AFINA MADOIAN Soul, jazz and pop singer Afina Madoian (who goes by the mononym Afina) was born and raised in Moldova, performing since childhood all over Europe and landing a spot on X-Factor Romania in 2014. The Los Angeles performer with bountiful curly hair, a striking voice and an even bigger heart was granted the prestigious O1 visa for extraordinary abilities in the arts when she was just 19 years of age. Afina's story is one of bravery, intense isolation but most of all of an immigrant artist following her dreams. The powerhouse vocalist speaks Romanian, English and Russian and she is cultured beyond her years, immersed at a young age in Jewish, Greek and Armenian cultures growing up in Moldova. With a recognizable presence, Afina's vocal prowess and stylings may remind listeners of artists like Amy Winehouse, Christina Aguilera, Alicia Keys, Jennifer Hudson, and even Beyonce and Whitney Houston. Paul Vato ⁠⁠⁠⁠⁠⁠⁠Paul Vato⁠⁠⁠⁠⁠⁠⁠⁠⁠ is an actor, improvisor, comedian, poker player, podcaster & entrepreneur. Connect with Paul Vato across all social media at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠PaulVato.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ SPONSORS - Are you a podcaster and/or a social audio enthusiast? Join the Podcast Elcat Mastermind & Think Tank at ⁠PodcastEclat.com⁠. - Check out Paul Vato's Step by Step Podcast Launch Course & Ignite Your Brand's Voice! Available at ⁠⁠PaulVato.com⁠⁠ - Buy The Kama Sucia aka The Filthy Bed at ⁠⁠⁠⁠⁠⁠VATO.tv⁠⁠⁠⁠⁠⁠. Thank you! - Monetize your time & knowledge w/⁠⁠⁠⁠⁠⁠Owwll⁠⁠⁠⁠⁠⁠. Enter referral code "VATO" at sign-up to get $10 to use on the app: Apple: ⁠⁠⁠⁠⁠⁠apple.co/35HC0hd⁠⁠⁠⁠⁠⁠ • Android: ⁠⁠⁠⁠⁠⁠bit.ly/OwwllGooglePlay⁠⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/paulvato/message

Today Award-Winning Entrepreneur and Host of Dear FoundHer...Lindsay Pinchuk shares 30+ ideas for partnerships that you can apply to your own business for growth and success.Lindsay built her first company on the foundation of partnership marketing, and is now building her second the same way. Use her exact ideas and strategies and apply them to ignite your own brand. Grab the full list of 30+ Ideas for Simple Partnerships here. IGNITE YOUR BRAND THROUGH EASY TO EXECUTE, COST-EFFECTIVE COLLABORATIONSIf you want to join Lindsay at any of her live and in-person FoundHer Fridays events, make sure you sign up here to get first dibs on registration.SPACE IS LIMITED.Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.You can now work with Lindsay 1:1 to ignite your brand. Fill out the form here and set up a FREE 30-minute consultation.Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/ Hosted on Acast. See acast.com/privacy for more information.

Navigating the realm of art and comedy can often feel like walking a tightrope, especially when politics enter the picture. This episode features a conversation with Jason Seiler, an esteemed illustrator whose work has graced the covers of Time Magazine multiple times. Together, we uncover the nuances of capturing political figures in art, and the responsibility that comes with it. Jason shares his insights about treating his artwork as a form of recording history - a perspective that is both thought-provoking and reveals the delicate balance needed when dealing with political personalities. When Jason Seiler isn't painting, he's making people laugh. A personal anecdote leads us into his journey into stand-up comedy, spurred by encouragement from Steve Byrne who noticed his artwork for a documentary. Jason's first set at the Chicago Improv wasn't just a daring leap, it was a springboard for more opportunities. He shares the struggles he faced, his eventual triumph, and how Byrne continued to support him, paving the way for a remarkable career that blurs the line between art and comedy. We also delve into the challenges faced by content creators in today's world, and the courage needed to handle criticism. A bold statement by Jason about his video going viral, offers a masterclass in resilience and transforms our understanding of how art, comedy, and personal growth intertwine. This episode promises a deep exploration into the world of art, comedy, politics, and the surprising ways they intersect. Don't miss out on this engaging journey that spans from the pages of Time Magazine to the stages of stand-up comedy. JASON SEILER Jason Seiler is a Chicago based artist and standup comedian, and producer of The Breaking the Law Comedy Show! Originally from Green Bay Wisconsin, Jason moved to Chicago in 1996 and created a career for himself in illustration, painting covers for publications such as Time Magazine, Rolling Stone, The New Yorker, MAD magazine and more!!! Always a comedian at heart, Jason had the pleasure of having the great Steve Byrne on his podcast, "Face the Truth", Steve invited him to try stand up for the first time and asked him to do a guest spot for him, at The Chicago Improv. I know, crazy right? Jason agreed to do it, the show went great, and he has since opened 5 more times for Steve, and the rest is history! His silly sense of humor, dry wit, and likable disposition, help illustrate stories and jokes drawn from personal experience. CHAPTERS (0:00:00) - Art, Politics, and Freedom of Expression: Jason and I discuss art, stand-up comedy, reactions to his art, and balancing work with politicians. (0:15:24) - From Punk Bands to Stand-Up Comedy: Jason Seiler's journey to stand-up comedy was encouraged by Steve Byrne, culminating in a successful five-minute set at the Chicago Improv. (0:24:56) - Artist's Offense and Recognition Navigation: Risks of content creation, pride of Time Magazine cover, handling negative comments, importance of true fans, and Sam Kinison's advice discussed. (0:28:49) - Viral Video and Artistic Resilience: Jason Seiler reflects on the power of comedy and risks of content creation, and how going viral 15 years ago changed his outlook on life. PAUL VATO ⁠⁠⁠⁠⁠⁠Paul Vato⁠⁠⁠⁠⁠⁠⁠⁠ is an actor, improvisor, comedian, poker player, podcaster & entrepreneur. Connect with Paul Vato across all social media at: ⁠⁠⁠⁠⁠⁠⁠⁠PaulVato.com⁠⁠⁠⁠⁠⁠⁠⁠ SPONSORS - Are you a podcaster and/or a social audio enthusiast? Join the Podcast Elcat Mastermind & Think Tank at PodcastEclat.com. - Check out Paul Vato's Step by Step Podcast Launch Course & Ignite Your Brand's Voice! Available at ⁠PaulVato.com⁠ - Buy The Kama Sucia aka The Filthy Bed at ⁠⁠⁠⁠⁠VATO.tv⁠⁠⁠⁠⁠. Thank you! - Monetize your time & knowledge w/⁠⁠⁠⁠⁠Owwll⁠⁠⁠⁠⁠. Enter referral code "VATO" at sign-up to get $10 to use on the app: Apple: ⁠⁠⁠⁠⁠apple.co/35HC0hd⁠⁠⁠⁠⁠ • Android: ⁠⁠⁠⁠⁠bit.ly/OwwllGooglePlay⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/paulvato/message

Today Award-Winning Entrepreneur and Host of Dear FoundHer...Lindsay Pinchuk is sharing how she used the power of partnerships to build her first and now her second companies. She'll walk you through exactly what she did and tomorrow she'll share with you 30+ ideas for your own partnerships. Today, Lindsay's sharing the exact strategies she used when building both of her companies: BORROWING OTHER PEOPLE'S COMMUNITIES—or partnership marketing. From day one with both companies I had a zero dollar marketing budget, but when you tap into the power of partnerships, great things happen. And usually, when they happen, they lead to more things happening and eventually bigger things happening. You can build, grow and scale a 7-figure brand upon the foundation of collaborative partnerships. In today's epiossde you'll hear Lindsay share: How she used partnerships when building Bump Club and Beyond.How she's using partnerships to build Dear FoundHer...Best practices when it comes to finding partners and creating partnerships that work. Tomorrow Lindsay will share 30+ ideas for you to partner with others to grow and ignite your brand. If you want to join Lindsay at any of her live and in-person FoundHer Fridays events, make sure you sign up here to get first dibs on registration.SPACE IS LIMITED.Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.You can now work with Lindsay 1:1 to ignite your brand. Fill out the form here and set up a FREE 30-minute consultation.Stay tuned for Part 2 tomorrow and tune in to grab a downloadable e-book outlining all of the ideas Lindsay will be sharing. Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/ Hosted on Acast. See acast.com/privacy for more information.

Today Award-Winning Entrepreneur and Host of Dear FoundHer...Lindsay Pinchuk, is sharing with you 31 actionable steps that you can start taking TODAY to Ignite Your Brand. This is a continuation of yesterday's episode and a part 2—there was a lot of information I wanted you to have a minute to digest it and to get started. PLUS, I wanted to give you a chance to do your homework from yesterday....have you shared your story yet?Today I will continue to share with you 31 Actionable Steps that you can start taking TODAY to Ignite Your Brand. I grew that business to reach 3MM users per month across multiple platforms and generate 7-figures in revenue for six years straight. In this two part episode I'm sharing the basic strategies I used to build my first and now my second company. I didn't have a marketing budget and I started my community from scratch. I built this company through practical, cost effective organic marketing strategies. While there really is no blueprint for selling a business, I do hope that you can take these 31 steps and start them TODAY in order to Ignite Your Brand. Yesterday I shared Days 1-15, and today we will pick up where we left off. If you didn't listen to part 1—you are going to want to do that as this episode will make much more sense if you do :) Are you ready? LFG!If you want to join Lindsay at any of her live and in-person FoundHer Fridays events, make sure you sign up here to get first dibs on registration.SPACE IS LIMITED.Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.You can now work with Lindsay 1:1 to ignite your brand. Fill out the form here and set up a FREE 30-minute consultation.Grab a downloadable checklist with all 31 Tips outlined just for you!Grab my Engagement Checklist here!Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/ Hosted on Acast. See acast.com/privacy for more information.

Today Award-Winning Entrepreneur and Host of Dear FoundHer...Lindsay Pinchuk, is sharing with you 31 actionable steps that you can start taking TODAY to Ignite Your brand.In this episode, Lindsay's sharing many of the exact steps I share with her consulting clients, coaching clients and the students in the classes she teaches. You don't need a million dollars or a million followers to have a viable business. But you do need a strategy and a plan that you can put to work for you each and every month. Marketing your brand, business or company can feel like e a lot…why? Because it is. Especially if you're a small business trying to juggle it all. But there are a few keys to success when marketing your brand: Put your community first….always. Put processes in place. Each of these steps we are outlining today will help you get to a place where you can have a regular action plan in the future. Memorialize your processes and stick to them. Just get started. Today is Day 1—follow these steps to get to a place where you have a plan moving forward. You have to start somewhere…and honestly, there is no better place than here and now. Before you take any of these steps, you're going to want to identify your target customer and who you want to be in your brand's community. Very clearly write out who they are—create an avatar for them. Most important, identify what their problems are and how you and your product/service/brand/company can solve them. Lindsay talks more about how to do this in today's conversation. Are you ready? LFG!If you want to join Lindsay at any of her live and in-person FoundHer Fridays events, make sure you sign up here to get first dibs on registration. SPACE IS LIMITED. Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.You can now work with Lindsay 1:1 to ignite your brand. Fill out the form here and set up a FREE 30-minute consultation.Stay tuned for Part 2 tomorrow and tune in to grab a downloadable checklist with all 31 Tips outlined just for you!Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/ Hosted on Acast. See acast.com/privacy for more information.

Subscribe to the YouTube Channel: https://www.youtube.com/@brandingdeepdive?sub_confirmation=1Today we're talking to Shachar Meron. Shachar has 20 years of experience as a branding, advertising, and marketing executive and has worked on 100+ brands, including well-known brands like TransUnion, Boeing, McDonald's, Intuit, Johnson & Johnson, Nordstrom, Cars.com, Motorola, and Abbott Labs.He currently serves as a Partner and Creative Strategist at Bluegreen Branding, where he helps brand and marketing leaders, primarily from tech and finance companies, create brands that stand out from all the noise.Shachar is also a Senior Lecturer who teaches advertising and brand strategy at the University of Illinois, where he also earned his BS and MS in Advertising. Over the past nine years, he has won several teaching awards.Before life as a lecturer, he co-founded BatesMeron Design, an indie agency focused on branding and marketing, where he helped grow the business to 30 clients and $1M in billings. Shachar also founded Redacted, which became Chicago's largest copywriter association in its first year.He is a regular contributor at Brandingmag and was a featured speaker at AMA BrandSmart - the leading conference for brand marketers in the US -  in Chicago this April.In this episode we dive deep into brand communication, running branding workshops, how to measure brand equity, and much more. If you don't know where to start with your company's branding, this episode is a must listen. Key Lessons: 1. How to measure brand equity - how much of a premium are people willing to pay for your product? 2. How to make someone a brand ambassador - think through how you're providing value at the different phases of the customer journeyLinks: https://bluegreenbranding.com/resources/https://bluegreenbranding.com/insights/

Uncover the candid and quirky world of Michelle MaliZAki, a stand-up comedian navigating the waters of cultural identity and humor. Our conversation with her is a delightful romp through her personal experiences from being a Japanese-American, having pets named after food items, and working in diverse fields like TV production and stand-up comedy. She opens up about her journey from Japan to America, her love for American television, and her surprising viral success with a song about napping. The laughter continues as we follow Michelle's career path from working as a TV production assistant in Japan to stand-up comedy. Hear about her fascinating travels with the Yankees, trying out local foods at various baseball stadiums. She shares her transition into comedy, with improv classes at the Second City and Upright Citizens Brigade, and the surprising viral success of her song about napping. Also, learn why she always stylizes her last name as MaliZAki. The conversation gets even more interesting as we explore cultural differences and misconceptions. Discover the distinct variations between different regions of Japan and how Michelle blended in when she studied Taekwondo and developed a love for sushi. She shares a hilarious account of recognizing a Japanese person from Osaka due to their loud talking, and recounts her visits to Italy, Scotland, and England. Don't miss her funny anecdote about getting paid to see male genitalia during her sports-related job, and her first attempt at stand-up comedy in 2017. Plus, you'll hear about her encounter with the Minnesota Saints mascot, Hamlet the pig. Be sure to check out Michelle on Instagram and look into Ocean Tree Creative's post-production services and podcast coaching. Michelle MaliZAki The Number One Japanese Mom, Michelle MaliZAki, came from Japan to pursue her mom's dream, to become an American housewife! Michelle MaliZAki is a musical artist and a standup comedian. Her song, Nap Time! By nap8sta is the official song for National Napping Day. She was the second place winner at Calgary FunnyFest Comedy Competition (2023) and runner up for the US Comedy Contest in 2021 and the finalist for the Clean Comedy Challenge in 2020 and 2021. Her play, “How Did You Get TO LA?”, co-written with Christine Blackburn, premiered at Hollywood Fringe 2022. Connect with Michelle MaliZAki at ⁠⁠⁠MichelleMaliZAki.com⁠⁠⁠, on ⁠⁠Instagram⁠⁠ & ⁠⁠TikTok⁠⁠. HIGHLIGHTS (0:00:01) - Cultural Identity and Stand-Up Comedy (0:08:56) - TV Production, Comedy, Viral Songs (0:18:18) - Misconceptions and Cultural Differences (0:32:18) - Gratitude, Support, and Promotion EPISODES (0:00:01) - Cultural Identity and Stand-Up Comedy: Michelle's experience of becoming an American citizen, her pet names, Japanese beliefs, and affinity for American TV are discussed. (0:08:56) - TV Production, Comedy, Viral Songs: Michelle travelled to Japan, visited baseball stadiums, tried local food, transitioned into stand-up comedy, and wrote a viral song about napping. (0:18:18) - Misconceptions and Cultural Differences: Michelle shared her experiences blending in in Japan, visiting Europe, stand-up comedy, and the Minnesota Saints mascot, Hamlet the pig. (0:32:18) - Gratitude, Support, and Promotion: Michelle shares her experience of forming an improv team in Chicago, exploring regional culture differences in Japan, and encourages listeners to follow her on Instagram. PAUL VATO ⁠⁠⁠⁠⁠Paul Vato⁠⁠⁠⁠⁠⁠⁠ is an actor, improvisor, comedian, poker player, podcaster & entrepreneur. Connect with Paul Vato across all social media at: ⁠⁠⁠⁠⁠⁠⁠PaulVato.com⁠⁠⁠⁠⁠⁠⁠ SPONSORS - Check out Paul Vato's Step by Step Podcast Launch Course & Ignite Your Brand's Voice! Available at PaulVato.com - Buy The Kama Sucia aka The Filthy Bed at ⁠⁠⁠⁠VATO.tv⁠⁠⁠⁠. Thank you! - Monetize your time & knowledge w/⁠⁠⁠⁠Owwll⁠⁠⁠⁠. Enter referral code "VATO" at sign-up to get $10 to use on the app: Apple: ⁠⁠⁠⁠apple.co/35HC0hd⁠⁠⁠⁠ • Android: ⁠⁠⁠⁠bit.ly/OwwllGooglePlay⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/paulvato/message

In today's episode, we have the pleasure of welcoming two incredible guests, Michael Carr and Tonya Eberhart, who share their insights on the power of branding and how it can transform your business. Michael and Tonya guide us through the process of defining a brand, developing compelling messaging, and creating imagery that aligns with our brand story. They also explain the importance of answering five key questions to establish a well-defined brand and how consistency plays a vital role in displaying our brand across various marketing platforms. Tonya Eberhart and Michael Carr are two international bestselling authors, hosts of the Be Bold Branding Podcast, and partners in BrandFace®. They have helped thousands of Coaches, Creators, and Experts build profitable personal brands to change how they're seen and charge what they're worth. Join us as we dive into their journey and learn from their expertise in profitable personal branding. If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious. Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts. Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it's sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. Marketing vs Branding: "Marketing is really just using different marketing vehicles or channels to get a message and image out to your ideal customers. Your brand, however, is the message and image that goes into that marketing vehicle." — Tonya Eberhart 00:01:41 Building a Brand: "Every time somebody lands on your social media, every time somebody goes to your website, every every time you lead them to those places, then those are impressions that are building a brand." — Tonya Eberhart 00:22:38 Learn more about your ad choices. Visit megaphone.fm/adchoices

The Nice Podcast is brought to you by Futureforth.com. We teach leaders to improve employee retention, communication, and culture with the Nice Method™. Jason Falls is the EVP of Marketing for CIPIO.ai; hosts the widely-downloaded Winfluence podcast; is the author of three books; and is the executive producer of the Marketing Podcast Network. What we talked about... Jason says “influence marketing” rather than “influencer marketing.” Community influencers are more likely to create authentic content about brands.  Affiliate and partner relationships.  Winfluence: Reframing Influencer Marketing to Ignite Your Brand. Warnings when running influencer campaigns. The state of social media, according to Falls.  Artificial Intelligence and the future of content marketing. Read Happywork: A Business Parable About the Journey to Teamwork, Profit, and Purpose by Chris Reimer. The power of meditation and hiking. TM transcendental meditation. Contact Jason at JasonFalls.com. We ❤️ Our Listeners. Please follow the show and leave a review wherever you subscribe to podcasts. Reviews and sharing the show are the nicest ways to support the podcast and are deeply appreciated. Thank you.

Discover StorySpark™, the revolutionary book marketing solution that goes beyond traditional strategies. With a focus on creativity and authenticity, StorySpark ignites curiosity and wonder in readers of all ages. It recognizes the transformative power of storytelling, creating an empathetic experience that resonates deeply with the audience. Unlike gimmicky tactics, StorySpark leverages the profound impact of storytelling to break barriers and create breakthroughs. By understanding the unique needs of caregivers, coaches, clinicians, and children, this personalized approach delivers a heartfelt experience that speaks directly to readers' hearts. With StorySpark, your book becomes an adventure that inspires, educates, and entertains. You'll set yourself apart as an author who nurtures a genuine love for reading, fosters connections, and builds community. This cyclical process also supports your own curiosity, taking you on a journey of self-discovery. Together with your readers, you'll uncover new facets of your storytelling skills, gain valuable insights into your creative process, and witness the transformative impact your words can have on readers of all ages. StorySpark empowers you as a self-published author to deeply connect with your audience, forge meaningful relationships, and unlock your boundless potential as an author, all while staying within your budget and avoiding burnout. Invest in StorySpark™ and experience returns that go far beyond book sales.

Campaigns. Assets. Tracking links. Reach. These are important concepts when it comes to influencer marketing… but are they missing the point? Is it possible that we've gotten so caught up in the output and tactics of influencer marketing that we've lost sight of the purpose of the strategy, and the actual outcomes we hoped to achieve? Where should we shift our focus, and how can we make influence marketing a more impactful component of our marketing strategy? That's what we're covering in today's episode of Partnership Unpacked. Welcome back to Partnership Unpacked, where I selfishly use this time to pick the brains of experts at strategic partnerships, channel programs, affiliates, influencer marketing, and relationship building… oh, and you get to learn too! Subscribe to learn how you can amplify your growth strategy – with a solid takeaway every episode from partnership experts in the industry. A century ago, influencers were nothing more than celebrities who were paid to endorse brands. And while there's nothing inherently wrong with sponsorships and paid endorsements, the question is, is that true influence? Isn't there arguably more influence in the friend, family member, or neighbor, who gives us a personal recommendation upon which we immediately act and make a purchase? Can that same level of trust be transferred to an online personality, and can a brand really tap into that? That's exactly what our guest today, Jason Falls, is going to talk to us about. He's the author of three books, including “Winfluence: Reframing Influencer Marketing to Ignite Your Brand” from our friends at Entrepreneur Press, and the widely-downloaded Winfluence podcast. He's the Executive Vice President of Marketing at CIPIO.ai, a community influencer marketing platform, and he's graced countless stages to help others understand his distinctive approach to influencer… or influence… marketing. Partnership Unpacked host Mike Allton talked to Jason about: ♉️ The key mistakes brands make today with influencer marketing. ♉️ Why a different approach to influencer marketing is essential. ♉️ How to measure success and ROI using this approach. Learn more about Jason Falls Connect with Jason Falls on LinkedIn Connect with Jason Falls on Twitter Resources & Brands mentioned in this episode Winfluence: Reframing Influencer Marketing to Ignite Your Brand Winfluence podcast CIPIO.ai Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo   Full Notes & Transcript: https://www.thesocialmediahat.com/blog/how-to-think-differently-about-influencer-marketing-w-jason-falls/   Brought to you by Agorapulse: the #1 rated social media management solution. Sign up for a free demo at https://www.agorapulse.com/contact/    Music by Jumbo, "Peripheral" (feat. Plum Soul) Produced and Hosted by Mike Allton

For entrepreneurs, embracing a niche for achieving success is crucial in a competitive landscape that demands differentiation, making it crucial for entrepreneurs to specialize. By having a niche, entrepreneurs can focus their efforts, connect with their target audience on a deeper level, and tailor their products or services to specific customer needs.   Embracing a niche not only positions entrepreneurs as industry experts but also unlocks growth opportunities and long-term success.   In today's episode I'm joined by Mallika Malhotra, The Brand CEO, where she shares her expertise and experience on why having a niche is a game-changer for entrepreneurial endeavors. As one of my clients, I have watched Mallika embrace this in her own business, and to coach dozens of clients on how to do this too, resulting is differentiation, credibility, and thought leadership in their industries.   Mentioned in this episode: Mallika Malhotra – Main Website Mallika Malhotra – Instagram Mallika Malhotra – Facebook Mallika Malhotra – LinkedIn Free Ready, Set, Brand tool Free Facebook Brand Group Brand Confidential Blueprint Join Mallika's Brand Breakthrough Mastermind Canyon Ranch Fall 2023 Retreat Leave a Podcast Review Subscribe   Work/Connect with me: Consults That Convert FREE Training Scorecard 10K Accelerator Magnetic Offers

“It's not going the extra mile, it's doing the job,” says Kathryn Janicek, 3-time Emmy-winning media and public speaking trainer. With more than 20 years of experience as a former TV executive, producer and spokesperson, Kathryn helps clients better connect with their audiences more effectively online, on-air, on stage, and in videos. In 2015, she founded Kathryn Janicek Productions, where as a training consultant, she helps her current clients–including Fortune 50 executives, pharmaceutical companies, startups and entrepreneurs–prepare for successful media appearances. Come in and meet Kathryn!Top takeaways from today's conversation:Start your service-based business by following demand.Figure out what you don't want to do and follow the one thing you love to do. That is when everything comes.Show up and do the job to the best of your ability. That is how you get the jobs and the clients. The biggest struggle is making sure you remember the value in what you bring. People do business with people, not logos or names. Show your personality; build your connection.Quotes• “I don't want to say ‘go the extra mile' because it's not the extra mile. I just do the job, and I don't stop until the job's done. That's how you get success. (32:21-32:36 | Kathryn)• “People do business with people, they don't do business with a logo or company or name.” (42:36-42:43 | Kathryn) • “I could not go after the kind of business that we're going after right now if I didn't have a strong team.” (21:26-21:32 | Kathryn)• “I really had to follow one path. And that's when honestly, that's when more and more clients started coming. That's when our margins were much, much better. That's when our gross revenue really just started doubling every year, when I focused on one thing and that was media and public speaking training.” (13:58-14:17 | Kathryn)Connect with Kathryn Janicek:LinkedIn | http://www.linkedin.com/in/kathrynjanicekInstagram | http://www.instagram.com/kathrynjanicekPlease don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!Are you ready to Ignite Your Brand and Make Yourself Stand out in 2023? Register for Lindsay's latest workshop to learn the exact process she uses for her clients AND her own companies to generate bottom line growth. Use the code DEARFOUNDHER to save $150 on registration (cannot be combined with any other discounts.) Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukUse code FoundHer for 50% off your first month with both HiveCast and FiresidePodcast production and show notes provided by HiveCast Hosted on Acast. See acast.com/privacy for more information.

FoundHer Files is our new format for Thursday's show. In these episodes, you can expect actionable tips on specific topics. Some weeks it will be host, Lindsay Pinchuk solo, sharing strategies to help you ignite your brand. Other weeks Lindsay will be joined by special guests including journalists, CPAs, publicists, brand strategists and more who will guide us through lessons in their area of expertise.In today's episode you will hear host, Lindsay Pinchuk, award-winning entrepreneur, share the signature method she's been utilizing for nearly 25 years to build her own brands and that of dozens of clients and students. Her signature SWEEP Method utilizes Social Media, Website, Emails, Events, Partnerships + Publicity to generate and execute, cost effective, community-centric marketing strategies. You'll hear Lindsay talk about:Sharing Your StorySocial MediaHow to utilize your website effectively.Email marketing and why you must implement it.Events Marketing and how it builds connection.Partnerships: The #1 way to build your community.Publicity: Generating BUZZ beyond traditional media. Share your story and tag @lindsaypinchuk for the chance to win a 1:1 session with Lindsay. Grab her workbook to get started. CONNECT WITH LINDSAY @lindsaypinchukFollow @dearfoundher and submit your own story and tips to be shared through our content.Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!Are you ready to Ignite Your Brand and Make Yourself Stand out in 2023? Register for Lindsay's latest workshop to learn the exact process she uses for her clients AND her own companies to generate bottom line growth. Use the code DEARFOUNDHER to save $150 on registration (cannot be combined with any other discounts.) Use code FoundHer for 50% off your first month with both HiveCast and Fireside. Hosted on Acast. See acast.com/privacy for more information.

“We're not outside of our environment, we're a part of it,” says Mari Zaroff, internationally-recognized ECOlifetyle expert, educator, innovator and author. A true pioneer of the ECOlifestyle and sustainable fashion, she coined the term ECOfashion in 1995. In addition to her many other accomplishments, she also founded YesAnd, an (e)co-creation retail platform. She is joined by Nigel Barker, celebrity photographer and TV personality who is also YesAnd's creative director. Top takeaways from today's episode: The best business decisions aren't done in a rush, they're done with thought.Women have a different skill set from men– they have everything men have and moreThere's no better fashion statement than caring for our planetUnderstand your customer and who you're targeting Have heart and trust your gutQuotes:• “The best business decisions aren't done in a rush. They're done with thought.” (27:51-27:55 |Nigel)• “The skill set is very different from men's skill sets, and they have everything that men have. But then they have more, which is empathy, and sympathy and care, and grace, and charm and on many levels, which are brilliant tools when it comes to business." (31:58-32:24 | Nigel)• “Work is love made visible…when you love your work, it's not work, it's love.” (47:23-47:30 | Marci)• “Follow your heart and trust your gut. Set your vision and then don't get stuck in the journey. Be in flow.” (56:18-56:42 | Marci)Connect with Marci Zaroff & Nigel Barker:Instagram YesAnd | https://www.instagram.com/yesand/Instagram Marci | http://www.instagram.com/marcizaroffInstagram Nigel | http://www.instagram.com/nigelbarkerPlease don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!Are you ready to Ignite Your Brand and Make Yourself Stand out in 2023? Register for Lindsay's latest workshop to learn the exact process she uses for her clients AND her own companies to generate bottom line growth. Use the code DEARFOUNDHER to save $150 on registration (cannot be combined with any other discounts.) Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukUse code FoundHer for 50% off your first month with both HiveCast and FiresidePodcast production and show notes provided by HiveCast Hosted on Acast. See acast.com/privacy for more information.

FoundHer Files is our new format for Thursday's show. In these episodes, you can expect actionable tips on specific topics. Some weeks it will be host, Lindsay Pinchuk solo, sharing strategies to help you ignite your brand. Other weeks Lindsay will be joined by special guests including journalists, CPAs, publicists, brand strategists and more who will guide us through lessons in their area of expertise.In today's episode you will hear host, Lindsay Pinchuk, award-winning entrepreneur, discuss 10 Back-to-Basic Tips that EVERY Entrepreneur can apply to ignite their business. Igniting your brand doesn't always mean marketing. It means putting yourself and your company in a position to grow and achieve success. So yes, marketing is a part of that, but so are other basic business practices that essentially will help you ignite and eventually explode. These steps are not designed to take on all at once. But they are meant to be accomplished gradually and at your own pace. And many of these tips can be done on a continual basis. You'll hear Lindsay talk about:What it means to create a "Flexible Blueprint."Basic Naming + BrandingFiling Your BusinessWhy you want to grab all of your social media handlesThe importance of your email databaseThe #1 tip Lindsay shares with every founder, business owner and client.What you need to do two months out.How to network for success.The importance of showing up and engaging.Never compromising your true self.CONNECT WITH LINDSAY @lindsaypinchukFollow @dearfoundher and submit your own story and tips to be shared through our content.Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!Join me for a FREE webinar on Tuesday 1/24/23 5 Zero-Cost Ways to Build Your Community. RSVP HEREAre you ready to Ignite Your Brand and Make Yourself Stand out in 2023? Register for Lindsay's latest workshop to learn the exact process she uses for her clients AND her own companies to generate bottom line growth. Use the code DEARFOUNDHER to save $150 on registration (cannot be combined with any other discounts.) Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. Use code FoundHer for 50% off your first month with both HiveCast and Fireside Hosted on Acast. See acast.com/privacy for more information.

“We were just experimenting,” says Chloe Epstein, Co-Founder of Chloe's, about the origin of her fast-growing line of natural frozen treats. After having her first child, Chloe wanted a treat that both satisfied her sweet tooth and contained natural ingredients that she could feel good about feeding her family, so she decided to create one herself. Leaving her position as a Manhattan Assistant District Attorney, she founded Chloe's in 2010, offering her simple, unique soft serve blends made simply from fruit, water and cane sugar. What started as a brick-and-mortar store in Manhattan in 2014, expanded into a line of better-for-you frozen pops. It quickly became one of the fastest-growing frozen novelty brands in the United States, and is available in more than 10,000 stores nationwide, including Whole Foods, Sprouts, and for wholesale at stores like Costco. Top takeaways from today's episode:Recognizing when something's not right with your business and revise until it isThe importance of self-reflectionRemember why you started and stick to your mission and core valuesGenerating awareness with live marketing eventsNurturing genuine, solid, supportive relationships within your company and without, as early as possibleQuotes:• “We knew what we didn't know. We knew we didn't know a lot. But we didn't know how much we didn't know.” (11:58-12:04 | Chloe) • “We were good at self-reflecting and seeing what was working and understanding that we needed to make these changes.” (18:03-18:11 | Chloe)• “There's always a challenge that you couldn't even conceive of, and after all these years, you'd think we'd have seen it all. But yeah, it's been a really long time.” (35:47-36:04 | Chloe)Connect with Chloe Epstein:Instagram | https://www.instagram.com/chlo.epstein/Instagram | https://www.instagram.com/chloesfruit/Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!Celebrate Dear FoundHer's Birthday with an AWESOME Giveaway here. Are you ready to Ignite Your Brand and Make Yourself Stand out in 2023? Register for Lindsay's latest workshop to learn the exact process she uses for her clients AND her own companies to generate bottom line growth. Use the code DEARFOUNDHER to save $150 on registration (cannot be combined with any other discounts.) Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukUse code FoundHer for 50% off your first month with both HiveCast and FiresidePodcast production and show notes provided by HiveCast Hosted on Acast. See acast.com/privacy for more information.

FoundHer Files is our new format for Thursday's show. In these episodes, you can expect actionable tips on specific topics. Some weeks it will be host, Lindsay Pinchuk solo, sharing strategies to help you ignite your brand. Other weeks Lindsay will be joined by special guests including journalists, CPAs, publicists, brand strategists and more who will guide us through lessons in their area of expertise.In today's episode you will hear host, Lindsay Pinchuk, award-winning entrepreneur, discuss not only the importance of COMMUNITY, CONTENT and CONNECTION when it comes to igniting your brand, but she will also give you actionable steps that you can take to make positive adjustments in all three for your brand and your bottom line.You'll hear her talk about:Community and why it is important.Her #1 strategy for building community. Ways that you can put your community to work for your brand. Building your community through content. Lindsay's #1 exercise for creating a content strategy---that she uses with her clients. How to make sure that your content actually CONNECTS to drive bottom line growth. CONNECT WITH LINDSAY @lindsaypinchukFollow @dearfoundher and submit your own story and tips to be shared through our content. Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!Are you ready to Ignite Your Brand and Make Yourself Stand out in 2023? Register for Lindsay's latest workshop to learn the exact process she uses for her clients AND her own companies to generate bottom line growth. Use the code DEARFOUNDHER to save $150 on registration (cannot be combined with any other discounts.) Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. Use code FoundHer for 50% off your first month with both HiveCast and Fireside Hosted on Acast. See acast.com/privacy for more information.

“I just kind of do things my way,” says makeup guru, Bobbi Brown, whose appearance on today's show proves that we are all the masters of our own destiny. Lindsay shared to Instagram that interviewing Bobbi for the podcast was next on her bucket list. Not long after, Bobbi responded saying, “DM me,” proving that when we put what we want out into the world, we can make it happen. Bobbi shares how she built two majorly successful makeup brands, Bobbi Brown, and later Jones Road Beauty, by following her own lead and being herself. She talks about how it felt to walk away from her first business, separating her brand from her personal identity, and the importance of relationships. Top takeaways from this interview:A lot of entrepreneurship is just making stuff upEven the most successful people, like Bobbi Brown, suffer from imposter syndrome. You just have to put yourself out thereBobbi utilized her expertise and personal brand to teach and build authority–and so should you. The importance of spending as much time on your family as you do on your business–find the hacks and shortcutsWhat feel like mountains really aren't–break things down into actionable steps and figure out what you need to do to move forwardQuotes• “So much of my career is connecting with people. Now, they call it networking. It's just being myself.” (13:27-13:37 | Bobbi) • “I'm an upbeat and positive person. Which I think you need to be in order to be a good entrepreneur.” (19:55-20:02 “ Bobbi)• “Bobbi Brown the person became a brand, apart from Bobbi Brown the brand.” (33:40-33:46 | Bobbi)Connect with Bobbi Brown:Instagram | http://www.instagram.com/justbobbidotcomWebsite | http://www.jonesroadbeauty.comPlease don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!Celebrate Dear FoundHer's Birthday with an AWESOME Giveaway here. Are you ready to Ignite Your Brand and Make Yourself Stand out in 2023? Register for Lindsay's latest workshop to learn the exact process she uses for her clients AND her own companies to generate bottom line growth. Use the code DEARFOUNDHER to save $150 on registration (cannot be combined with any other discounts.) Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukUse code FoundHer for 50% off your first month with both HiveCast and FiresidePodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

 It's hard to deny the impact that social media influencers have over our digital media ecosystem, and today's guest is an expert in leveraging the power of influencer marketing to help a brand grow. On Coffee N° 5, Lara sits down with marketing podcaster Jason Falls to discuss how to make influencer marketing work for your company — and what mistakes to avoid when doing so.What you'll learn:Jason shares the difference between posting and a partnership — and explains how this distinction could cost you money Lara explains why influencer marketing is really about PR, not social mediaLara and Jason discuss how “dollars and cents” awareness doesn't really apply to influencer marketing metrics — and what metrics to use instead to determine your campaign's successBio:Jason Falls solves problems. Most of the time they have to do with digital marketing for Cornett, a full-service advertising agency based in Lexington, Ky., named the Southeasts Small Agency of the Year by Ad Age in 2021. There he leads digital strategy and hosts two marketing podcasts (Digging Deeper and Winfluence). His work has touched a number of major brands and has been recognized with several national and many regional awards including a 2020 Shorty Award for his influencer marketing work. His third book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand, was published in February 2021 from Entrepreneur Press. He is also the executive producer of the Marketing Podcast Network.For more information, follow Jason on LinkedIn or visit his website.Join our Facebook Group.Download Lara's free PR cheat sheet.Follow our host Lara Schmoisman on social media: Instagram: @laraschmoismanFacebook: @LaraSchmoismanLinkedIn: @laraschmoismanTwitter: @LaraSchmoismanSupport the show

This week, I had the opportunity to sit down with Carol Kaemmerer, an author, professional speaker, and executive branding coach. She helps businesses and executives leverage the power of LinkedIn to increase their visibility and influence, engage with their ideal audiences, and cultivate reputations as thought leaders. She believes that your personal brand – well articulated on LinkedIn – is your best protection against business factors beyond your control.Carol and I discuss:- From shining her branding brilliance on products to people- Iterating who you are over 3 sections on Linkedin- Hashtags on Linkedin- Branding yourself- Leveraging google alerts to stay updatedIf you've liked this episode, please leave us feedback in the form of a five-star rating and comments below!Would love your feedback. Please feel free to contact us @ info@loombainvest.comDownload your free ebook copy (7 reasons why syndications build long term wealth) @: https://www.loombainvest.comConnect with Carol KaemmererWebsite: https://www.carolkaemmerer.com/Linkedin: https://www.linkedin.com/in/carolkaemmerer/Email: carol@carolkaemmerer.comFollow us @:https://twitter.com/loombainvesthttps://www.instagram.com/loombainvestmenthttps://www.facebook.com/Loombainvesthttps://www.linkedin.com/in/vinkiloomba

Jason Falls, author of Winfluence: Reframing Influencer Marketing to Ignite Your Brand host of the Winfluence and Digging Deeper podcasts, shares how to use storytelling to ignite your influencer marketing success. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

This episode of the In The Club Podcast by Club Colors features John Lincoln, Founder and CEO of Ignite Visibility, an Inc 5000 company, and author of The Forecaster Method and Digital Influencer.John starts by sharing about his company's culture of innovation and how they cut through the noise with thought leadership and social selling. He talks about the changing trends in digital marketing and the dominance of short-form video across all platforms.He also discusses how they utilize social selling and how a customer-first mindset drives business. In his upcoming book, he empowers new digital marketers and entrepreneurs with the tools to navigate digital marketing and even its legalities so you can avoid them too. HIGHLIGHTSIgnite Visibility: The customer's success is your successThe changing digital advertising landscapeDigital marketing now: LinkedIn, YouTube, and TiktokJohn's upcoming book: Self-improvement in digital marketingSales and marketing are beginning to merge  QUOTESJohn: "Some of the main ways we attract clients is by writing books, by doing industry studies, by contributing thought leadership, just by being on the cutting edge and just loving what we do and going the extra mile for all of our clients."John: "We kind of developed this culture of we love to be experts, we love being digital savvy, so every week, people in the company are learning together and it's just a lot of fun to have that energy going. And we put a lot of money into testing and into research and development."John: "If you're posting consistently on your topic, engaging with other people, and you are doing things that are interesting, it will, for sure, lead to new business for you."John: "For the best YouTube channels, for the highest engagement, people, they don't leave, basically, we're seeing that these videos have an edit every 2 seconds." Connect with John by clicking the links below:LinkedIn: https://www.linkedin.com/in/johnelincoln/Amazon author page: https://www.amazon.com/John-Lincoln/e/B01B7BJV8M%3FWebsite: https://ignitevisibility.com/YouTube: https://www.youtube.com/user/IgniteVisibility

Ernie Harker is a creative branding mastermind. He recently published “Your Brand Sucks,” a book that reveals why most companies get branding wrong and reveals the step by step formula he has used to assist dozens of companies define a clear image and personality for their brands. One of his greatest successes was to help revitalize an old-western retail chain into a $3 billion high-energy adventure brand. He leads workshops, gives presentations, and offers an online masterclass to help organizations define and develop remarkable brands.   Self-diagnosed with Hyperactive Productivity Disorder, Ernie loves to draw, trail run, compete in triathlons, wake board, do yoga, lift weights, camp, mountain bike, watch movies, eat junk food, and spend time with his family and 7 brothers. Asked him what his real life allergies to exercise on the TV travel show he hosted.   Buckle up because his dynamic personality and passion for brand development will have you racing to build your brand. His friends call him Ernburn, so call him Ernburn!   Questions   Could you share little bit about their journey and how you got to where you are today. Could you share that? Could you maybe share with us three important things you think our company needs to have in order to really have, at least gives off the impression of being a brand that is for their customer? Are there maybe two or three personality traits that you think an employee or a leader needs to have in an organization in order to really develop a brand that is highly associated in a positive way? Could you share with us what's the one online resource, tool, website or app that you absolutely cannot live without in your business? Could you also share with us maybe one or two books that have had the biggest impact on you? It could be a book that you read a very long time ago, or even one that you read recently, but it has a great impact on you. We have a lot of listeners who are business owners and managers who feel sometimes that they have great products and services, but they lack the constantly motivated human capital. If you're sitting across the table from that person, what's the one piece of advice that you would give them to have a successful business? Could you share with us what's the one thing that's going on in your life right now that you're really excited about? Either something that you're working on to develop yourself or your people. Where can listeners find you online? Do you have a quote or a saying that during times of adversity or challenge, you'll tend to revert to this quote, it kind of helps to get you back on track or get you back focus if for any reason you get derailed.   Highlights   Ernie's Journey   Ernie shared that like most of our guests, they always start on the path that never seems to be like, if I were to rewind my life; I never would have thought I would have ended up where I'm at. He wanted to be an illustrator or an animator when he was a kid. And so, he was an illustration, he drew all the time, and studied illustration at the university. And when he got out of university, he got a job for an Ad agency. And he was doing concept development and that's just pre visualization of either TV commercials or print ads, or online ads or whatever. He would sketch out what a creative director or an art director would have in mind and then they would show those drafts, those pieces of art to the client.   And what he learned is that he learned to become really good at visualizing language. He wasn't a writer and so he had to clearly communicate and very quickly communicate an idea visually. And so illustration led to storyboards, which led to TV commercials, radio commercials, interactive design, then print design. And so, now he was all over the place doing all kinds of creative development stuff. But that led him into brand development because branding is such a visual experience, we often think of branding as like colours, and logos and graphic design and things like that. But it's also a lot more personality conveyed through language, visual language, and verbal language, tone, vocabulary and things like that. And so, that's kind of how he started as an illustrator, and developed into a branding guy. So it took a while.   Three Important Things a Company Needs to Have That Gives the Impression a Brand is For Their Customer   Me: Now, branding is very important to customer experience and your brand as you said, it's not just from a marketing perspective, the image that comes out in your advertisements, or any form of posts that you put up on any social media platform, but could you maybe share with us three important things you think a company needs to have in order to really have, at least give off the impression of being a brand that is for their customer?   Ernie shared that he's so grateful that Yanique is championing the customer experience because so many businesses focus on their business and not the customer experience, their business will be fine if they just focus on the customer experience. And so, congratulations and thank you for doing that.   There's a singular lens. Every brand should have a singular lens that they use to focus the customer experience and those are all the touch points that a customer would see, hear, read, notice, anything like that. So, those are all touch points. Well, the customer experience is a conscious decision to filter all those touch points to reinforce a specific personality of the company.   So really, we're trying, with all these customer experiences, we're trying to engage and attract a customer, make them fall in love with a business, you can't make anybody fall in love with the business unless there's a personality associated with that business. And so, defining what your brand lens or personality is really about, will then help you choose the visual elements, the pictures, colours, textures, all those kinds of things.   And the verbal elements, the language, vocabulary, the tone to give that customer the glimpse into the organization's personality, they go, “Oh, my gosh, I love this company,” not just “Oh, I recognize the company.” which is a lot of branding oftentimes, as he can differentiate between one company and another company, visually, but it needs to be more than that, it needs to be more of a personal, emotional connection, like “I really am attracted to this company.” And that's done like for a convenience store chain.   He was in involved a convenience store chain business for a long time. And what's neat about the convenience store business is that it's one of the very few businesses that have customers come in on a daily or multiple times per week. Like banks don't do that, retail locations don't do that. Even McDonald's, well, maybe some people that go every day, but convenience stores like they're buying fuel, customers are buying fuel, they're buying snacks, they're buying drinks, whatever.   And so the environment needs to be inviting. What is it about the walls, the floors, the interior design, the extra design that reinforces the personality of the business? And then of course, you have the person behind the counter, that Maverik, the convenience store that he was developing a brand for. They called them adventure guides because they had an adventurous personality; they wanted to make it feel like people were going to the great outdoors when they would come to a store. And so, they'd call them adventure guides.   So titles, the way customers were greeted. So you have this visual experience when people come in and then you have the vocabulary of like a greeting and you meet somebody who is an adventure guide instead of a clerk, or a teller, or a whatever. And then of course, all the marketing and advertising goes on top of that customer experience. I hope that answers the question in a roundabout way.   Three Personality Traits an Employee or Leader Needs to Have in an Organization in Order to Develop a Brand   Me: Oh, definitely it does. So there are quite a few things that you mentioned that I am definitely 100% on board with. I think sometimes also when people hear the word brand, it's like brand is highly associated with marketing, not necessarily customer experience. Are there maybe two or three personality traits that you think an employee or a leader needs to have in an organization in order to really develop a brand that is highly associated in a positive way? Because your brand can have a negative image and your brand can have a positive image. But what are some key things that you would need to ensure or would you say it should be linked to your core values? And if that's the case, what should be your strategy where recruitment is concerned?   Ernie stated that there are 3 things he's going to say off the top of his head. One is Humility. And what he means by humility is oftentimes organizational leaders or employees think they know best. They have their own personal opinion and they think their personal opinion is stronger than anybody else's opinion or research. So, humility.   Curiosity is the second one. Like he wants to know what their customers really think. He wants to learn as much as he can. So, humility gives us opening in our brains and our hearts for change and curiosity leads us to find the material to fill in that empty space that's relative, that's applicable.   And then the third thing is, he thinks Passion. There's so much boringness going on in the world today. He wants to be surrounded by people who are enthusiastic about what they do. It doesn't matter what they do, he could care less, but he cares about the enthusiasm and the passion by which they're engaged. So, there's too many retail locations or retailers, with employees who are completely disengaged, they are there counting the minutes between breaks, can't wait to get home and so the customer experience is a huge, like empty space in those locations, those businesses. So enthusiasm, he just wants to feel some love, some passion. He doesn't care if he's ordering a Big Mac, he wants someone to be excited about it for him. So those are the three things humility, curiosity, and passion or enthusiasm.   App, Website or Tool that Ernie Absolutely Can't Live Without in His Business   When asked about an online resource that he cannot live without in his business, Ernie stated that Photoshop. He's learning to use HubSpot because he's been terrible as a CRM guy. He needs to do a better job with that. But he does so many things in Photoshop, because he's image oriented, whether it's illustration or even graphic define online, banners, video thumbnails, and all those. If he didn't have Photoshop, he'd be a stick in the mud.   Books that Have Had the Biggest Impact on Ernie   Ernie shared that the book that has had one of the most profound impacts on him is The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss, and he has referenced it so much that his wife gives him a hard time about it. On his nightstand, he has a set of Scriptures, the Bible, this is his go to, that's his big go to book. So, he got his scriptures, and he's a faith based person, very religious. But next to that for years was Tim Ferriss' book, The 4-Hour Workweek and so he would wreck ideas from The 4-Hour Workweek and his wife would say, “Oh, are you quoting brother Ferriss again?” Because it's like he's almost like a prophet. But some of the things that he talked about that are profound to him is the Pareto principle, the 80/20 rule, becoming more efficient with your time.   He also talked a lot about multiple careers instead of retirement, and working for the future, we're designed to be very creative people. So, why do we work like crazy in one career, and then hope one day we'll retire and not have to work, that's crazy. He doesn't ever want to stop working; he wants to keep doing fun, cool stuff. And so, the idea of multiple careers and mini retirements. Well, he could talk for a whole hour about Tim Ferriss and his teachings. But that was the most profound book.   Advice for Business Owners and Managers to Have a Successful Business   When asked about advice he would give to business owner or manager to have a successful business, Ernie shared that he would love to be able to incorporate employee compensation with customer experience so that the employees are rewarded, their compensation is structured on  how much the customers enjoy their interaction, how much they appreciate the interaction. So that instead of like sales based, like always commissioned based, play the long game of, “I want to hire people that are compensated when customers or potential customers have a really good experience with them.” And then also provide that employee with the resources to wow their customers. Like being able to send a note, being able to send a very small inexpensive gift, things like that. So they're empowered and they're compensated based on their customer experience, because he knows that there will be people, that the customers will always come back to a really good experience.   What Ernie is Really Excited About Now!   Ernie shared that he has been going bonkers over a YouTube channel that teaches kids to draw. So he created a YouTube channel, he spends way too much time on it. But he gets to produce, he gets to do the drawing, he does the lesson. And then he edits the video. And so all the fun things and creative production that he enjoys, as well as kind of inspiring and igniting the excitement of drawing which is affordable to everybody. It's within the reach of the poorest of poor people, get a piece of charcoal and a log, and you can draw. Pencil and paper, it's super, super inexpensive. But the ability to express creativity with pencil and paper, and an iPad and procreate or whatever is just so empowering for him. And so, he's done 100 episodes in the past 2 years and the channel, it's like 4000 subscribers, it's not very big but it has been so much fun to make these videos and just have fun being creative in the YouTube world.   Where Can We Find Ernie Online   LinkedIn – Ernie Harker   Quote or Saying that During Times of Adversity Ernie Uses   When asked about a quote or saying that he tends to revert to, Ernie shared that he was writing his book, Your Brand Sucks, which was very, very hard for him, he has ADD and so kind of staying focused on that was really, really challenging. And he'd often want to give up. He'd been involved in multiple businesses, a lot of entrepreneurial businesses, and none of them met the financial goals that he had, like he wanted to build these businesses and have it sell millions of dollars worth of product or whatever, but most of the time, they just kind of broke even.   And while sharing his disappointment, his frustration with a co-worker of his, an executive with him. He was listening to him (Ernie) talk about like his TV series didn't work out; he took longer to run his iron man than he thought he should, his children's book didn't sell very well. He like looked at him like, “Dude, you get credit for trying.” “You get credit for trying.” And what he thinks is impactful to him about that little mantra is that it kind of reshapes his definition of success, of not relying on success of things he can't control.   Like, for example, if he wrote a book, he has very little control whether or not it sells a million copies, if it gets popular, if Oprah loves it. But he has 100% control whether or not he finishes writing the book. So, if he were to focus his success, his definition of success on things that he can control, then he could be very productive, he can write the book. Because the temptation is he's going to give up because nothing that he's done so far has met his definition of success so why even try? Instead, he did that. And so, he can do it again. Even though the sales or whatever, the financial numbers aren't spectacular, he can look back on his life and go, “I did a lot of really great stuff that I was passionate about whether or not it made money or not.” So, you get credit for trying.   Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest   Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners   Links Your Brand Sucks: How to ignite a brand that doesn't by Ernie Harker The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss   The ABC's of a Fantastic Customer Experience   Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC's of a Fantastic Customer Experience.”   The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience!

This week Ian Truscott shares some changes to this podcast as we join the Marketing Podcast network, and has an extended chat with Jason Falls, the man behind this marketing podcast supergroup.  When he is not founding podcast networks Jason is an award-winning strategist and widely read industry pundit. Jason has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age and others. A 2014 Forbes article named him one of 10 business leaders all entrepreneurs should follow on Twitter, alongside Richard Branson, Mark Cuban, Tom Peters and Tony Hseih. Jason is also the author of three books: Winfluence - Reframing Influencer Marketing to Ignite Your Brand, No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing and The Rebel's Guide to Email Marketing and also founded SocialMediaExplorer.com, once recognised as the top marketing blog in the world according to AdAge's Power 150. In this interview, we learn about Jason's career, influencer marketing in B2C and B2B, the Marketing Podcast Network and a lot about Bourbon.  Enjoy! The people Ian Truscott on LinkedIn and Twitter  Jason Falls on Twitter and LinkedIn Mentioned in this week's episode Winfluence - Reframing Influencer Marketing to Ignite Your Brand by Jason Falls The Cornett marketing agency and their cool team page The Tagger Influencer Marketing platform Music Stienski & Mass Media - We'll be right back on YouTube I've Got a Feeling by The Beatles on Spotify Rockstar CMO Show notes: Previous episodes and all show notes: Rockstar CMO FM Subscribe - We are available on all your favorite platforms, including Appleand Spotify  Learn more about your ad choices. Visit megaphone.fm/adchoices

“The metaverse will create gaps between the haves and have-nots that brands can fill.” In addition to breaking down the metaverse and leading the way on influence marketing (not just influencer marketing), Jason Falls recently founded a new network for marketing podcasts aptly titled the Marketing Podcast Network, which On Brand is a proud member of. We discussed all of this and more, this week on the show. About Jason Falls Jason Falls is a leading digital strategist, author, speaker, and thinker in the digital and social media marketing industry. He is an innovator in the conversation research segment of social analytics, having published the first-ever Conversation Report in 2012. He is the author of three books: Winfluence - Reframing Influencer Marketing to Ignite Your Brand; No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing, co-authored with Erik Deckers; and The Rebel's Guide to Email Marketing, co-authored with DJ Waldow. In 2021, he founded and serves as executive producer of the Marketing Podcast Network. Episode Highlights & Takeaways Building multiple podcast brands. In addition to being the founder and executive producer of the Marketing Podcast Network, Jason is also the host of not one but two marketing podcasts himself—Digging Deeper and Winfluence. How do you know when you should start a second podcast? Jason breaks down his decision-making process during this week's episode. (SPOILER ALERT: It all comes down to focus and audience.) Jason explains the Metaverse. I know this sounds like a tall order but, once again, Falls delivers. While Facebook/Meta has been in the news a lot recently, Jason did a great job of detailing what this means and the opportunities on the horizon for brands. What brand has made Jason smile recently? Jason shared a smile-worthy story about his recent trip to his eye doctor, Visonworks in Lousville. To learn more about the Marketing Podcast Network, go to marketingpodcasts.net. To learn more about Jason, check out jasonfalls.com. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. (Need a quick tutorial on leaving a rating/review? Check this out.) Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

"Winfluence: Reframing Influencer Marketing to Ignite Your Brand" by Jason Falls not only explains the who, what, when, where, and why of influencer marketing but then adds the how. This reading is on the famous story of Instagram influencer, Tiffany Mitchell, and her motorcycle accident in 2019 and is called "The Influencer Stunt That Wasn't" Order your copy of Winfluence from your local bookstore or here on Amazon.

Once upon a time an influencer named Arii tried to turn her 2 million followers into a buying audience for a new product line. It failed. In Winfluence - Reframing Influencer Marketing to Ignite Your Brand, Cornett's own Jason Falls explained what Arii either did wrong, or more accurately didn't do, that could have spelled a very different outcome. Jason shares the story and Richard Cialdini's six principles of persuasion on this week's episode of Digging Deeper. He also takes you through the Winfluence Priority and Winfluence Success Scorecards from the book to help you pick and measure influencers more successfully. If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review! This weeks episode of Digging Deeper is sponsored by Tagger, our influencer marketing software of choice. Learn more at jason.online/tagger. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Chris discusses with Jason about the difference between influence and influencer marketing.  They discuss topics such as internal vs external influencers, creating a social media positive culture, and how marketing can connect with HR.Jason Falls solves problems. Most of the time they have to do with digital marketing for Cornett, a full-service advertising agency based in Lexington, Ky., named the Southeast's Small Agency of the Year by Ad Age in 2021. There he leads digital strategy and hosts two marketing podcasts (Digging Deeper and Winfluence). His work has touched a number of major brands and has been recognized with several national and many regional awards including a 2020 Shorty Award for his influencer marketing work. His third book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand, was published in February 2021 from Entrepreneur Press.

Jason Falls leads digital marketing strategy at Cornett, a full-service advertising agency based in Lexington, Kentucky, which was named the Southeast's Small Agency of the Year by Ad Age in 2021. He's also the author of the new book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand.  It's a slam-dunk to say almost every founder or CEO should publish a book to help their business, but what about other members of the team? Jason isn't the founder at Cornett, but he had their full support when he set out to write Winfluence because they knew it would generate leads for the agency. Is there someone on your team you could encourage to publish a book about what your business does?  In this episode, Jason talks about his inspiration to write Winfluence, how he landed a deal with Entrepreneur Press and what it was like to work with them, and how he was able to promote his book on over 180 podcasts.  If you like this episode, check out Jason's two marketing podcasts, Digging Deeper and Winfluence!  Twitter  LinedIn  Instagram  Facebook  JasonFalls.com  TeamCornett.com

Of all the questions marketers ask about building successful influencer marketing campaigns, the two that stand out are the top two, by a mile: First, how do I find the right influencers? The second is how do I measure success of influencer marketing.  And honestly, those two components of the process are probably the most important. You can have a great idea, messaging and such, but if you don't choose the right influencers, it won't succeed … at least not optimally. And if you don't understand how to measure your success, you won't know if the effort was worth it in the first place. When the higher-ups don't have that information to go on, they're much less apt to continue providing the resources to do it. I wanted to solve for those two problems in my book, so I shared what I call the Winfluence Scorecards in it. They're discussed in those sections of Winfluence - Reframing Influencer Marketing to Ignite Your Brand and added as appendices in both the hard copy and the e-verison of the book.  But I've now added those scorecards as interactive elements on my website for anyone to use. I'm going to walk you through both the Winfluence Priority Scorecard and the Winfluence Success Scorecards and tell you how you can use them -- completely free of charge and whenever you want -- in today's commentary.  This episode of Winfluence - The Influence Marketing Podcast is brought to you by Tagger. It is the influence marketing software I'm using Cornett. They sponsor the show and provide us with their fantastic software to use. In today's episode, Meredith Jacobson from We Are Boosters explains her favorite feature of Tagger. Give the episode a listen and see how Tagger helps her consultancy get to the right list of the right influencers. Learn more about the software at jason.online/tagger. Tagger is the new influencer marketing campaign software of choice for me. I hope it will be for you, too. Learn more about your ad choices. Visit megaphone.fm/adchoices

Winfluence: Reframing Influencer Marketing to Ignite Your Brand by Jason Falls About the Author: Jason Falls is a leading digital strategist, author, speaker, and thinker in the digital and social media marketing industry. An award-winning strategist and widely read industry pundit, Jason has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age, and others. A 2014 Forbes article named him one of 10 business leaders all entrepreneurs should follow on Twitter, alongside Richard Branson, Mark Cuban, Tom Peters, and Tony Hseih. He is the author of two other books: No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing, co-authored with Erik Deckers; and The Rebel's Guide to Email Marketing, co-authored with DJ Waldow. Jason is also noted for founding SocialMediaExplorer.com, the top marketing blog in the world according to AdAge's Power 150 in October of 2010. And, interesting fact - his first real job (at the age of 12) was delivering newspapers, and while on his paper route he pulled someone out of a house fire, saved his life, and was later awarded the Boy Scout Medal of Heroism Award! About the Book: Winfluence, by award-winning digital strategist Jason Falls, is the authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants, and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success, and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how - more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective - not short-term, one-off executions. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/winfluence-jason-falls

Do you even know what true influence looks like? We get lost in the day-to-day of influencer marketing, where we count on people who post interesting things on social media to persuade their audiences to try and buy our products and forget the core thing we need to do … really influence people. Does seeing a product in the hands of a person you follow on Instagram have a real impact on you? Probably not. I follow Patrick Janelle, @aguynamedpatrick, who has been a guest on the show before. His instagram feed is what I call an aspirational one. I aspire to be as stylish in my dress, home decor and what-not, as he is. Never mind that I won't ever be.  But just because he wears a fancy watch or a perfectly tailored blazer or the latest comfy but snazzy dress shoes from Del Toro, or whomever, doesn't mean I'm going to make a conscious decision to buy those products. In fact, I don't wear a watch, and seldom wear blazers or dress shoes.  Over time, it might be that when I'm ready to buy a new pair of dress shoes, I think, “I like what Del Toro has. Let's go look at them.” I may never make a direct connection to Patrick, but it'll have an effect through frequency of impressions.  Still, that's a fairly long-game and light form of influence. And some would say is not true influence.  I wrote about a shining example of true influence in my book. Chapter 12 of Winfluence - Reframing Influencer Marketing to Ignite Your Brand dives into influence marketing as a proxy for what we generally know as public relations. In it, I tell the story of Naakh Vysoky.  I'll read the passage to illustrate true influence for you in today's commentary.  This episode of Winfluence - The Influence Marketing Podcast is brought to you by Tagger. It is the influence marketing software I'm using Cornett. They sponsor the show and provide us with their fantastic software to use. I've told you how easy it was for me to kick out some campaign reports for the influence efforts I'm managing. Here's all the information I have on the campaign report … and remember … I built this in five minutes using Tagger's drag and drop report builder. But here's all the things the client sees in either a webpage version of the report or a PDF I can kick out on a daily basis if needed: The first page has the overall campaign performance in a succinct chart broken down by platform. So I see that this particular campaign currently has a reach of 2.4 million people and 102,000 total impressions. I see my total engagement, engagement rate and the organic lift for the content. But I see that broken down by Facebook, Twitter, Instagram and so on. I then have a timeline chart so the brand team can see how the volume of content has hit over the last couple of months. Page two breaks it all down by creator. So I get to see all those performance metrics by influencer. This makes it super easy to see who is performing well for us and who might need some help, paid spend to supplement their post and so on. Next I have a list of the top Instagram posts for the campaign and their corresponding metrics, then Facebook. Then YouTube … you get the picture. The drag-and-drop data options allowed me to build the report my client wanted and finds useful in a matter of minutes. You can have that too if you switch to Tagger. You can see more at jason.online/tagger. Tagger is the new influencer marketing campaign software of choice for me. I hope it will be for you, too.   Learn more about your ad choices. Visit megaphone.fm/adchoices

In one of the chapters of Winfluence - Reframing Influencer Marketing to Ignite Your Brand, I tell the story of a fashion and style influencer who launched a product only to have it fall on deaf ears. The chronicle is of Arii, who was a teenager at the time and should have been lauded just for trying to start her own business based on her social media fame. Instead, she was mocked and declared a failure by the venom of social media users and the rubbernecking mainstream media of the day. I went through the exercise in the book of explaining what she could have done differently in advance of her product launch to make it a successful one as a helpful guide for both influencers, and for brands who can use the story to better understand which influencers they target are most effective. Last month, another social media influencer in the fashion, style and health space launched a brand of her own, but this one was a smashing success. Sommer Ray, who has about 40 million followers across her social networks, launched a new skincare ingestible product called IMARAÏS. The full name of the product, in fact, is IMARAÏS by Sommer Ray.  Her path to launching the product is very different from Arii's. Her two co-founders, Aaron Hefter and Felicia Hershenhorn, had the product concept and a beta version of the gummies, but were looking for the right influencer to be the third co-founder and face of the product. IMARAÏS is PETA certified, sugar free and with all sorts of other unique features that finding the perfect influencer to front this brand wasn't simple.  Hefter and Hershenhorn literally reached out to Sommer Ray as if they were pitching a regular influencer engagement … a direct message. But this one said, “We have a product we think you can get behind. We want you to be the face of it and become a co-founder and partner in the business.” That's a hell of a payoff for an influencer, even in a small company.  But IMARAÏS is not small. Their launch now successful, Hefter and Hershenhorn are readying retail partnerships and distribution plans, along with direct to consumer plays. Sommer Ray? Well, she's in it every step of the way, offering product feedback and collaboration on top of the marketing and exposure powerhouse her social channels bring.  I caught up with Aaron and Felicia earlier this week to talk about the partnership, the product and how and why a social media influencer was the right path for IMARAÏS. Hefter spent the last 20 years or so as the CEO and co-founder of Nutrabolics, a very successful health supplement company. Hershenhorn is an attorney and friend of Hefters who tried everything under the sun for her skin until giving up and calling Aaron. The rest is almost history. If the product launch is any indication, that history will be a healthy one very soon. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jason Falls is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry. He is an innovator in the conversation research segment of social analytics, having published the first-ever Conversation Report in 2012.An award-winning strategist and widely read industry pundit, Falls has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age and others. A 2014 Forbes article named him one of 10 business leaders all entrepreneurs should follow on Twitter, along side Richard Branson, Mark Cuban, Tom Peters and Tony Hseih.He is the author of three books: Winfluence - Reframing Influencer Marketing to Ignite Your Brand (Entrepreneur Press 2021); No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (Que 2011), co-authored with Erik Deckers; and The Rebel's Guide to Email Marketing (Que 2012), co-authored with DJ Waldow. Falls is also noted for founding SocialMediaExplorer.com, the top marketing blog in the world according to AdAge's Power 150 in October of 2010.Jason is a frequent media analyst and guest, appearing on or in outlets like the BBC World Service, ESPN's Outside the Lines, The Wall Street Journal, USA Today, Bloomberg's Businessweek, Forbes and NPR.Buy his latest book here - https://www.amazon.co.uk/Winfluence-Reframing-Influencer-Marketing-Ignite/dp/1642011347 Follow Jason;Instagram - https://www.instagram.com/jasonfalls/ Twitter - https://twitter.com/jasonfalls LinkedIn - https://www.linkedin.com/in/jasonfalls/ Support this show http://supporter.acast.com/scaling-your-business-wrian-lanigan. See acast.com/privacy for privacy and opt-out information.

In today's show, I am so excited to talk about how to ignite your brand online using your personal brand photos. It may feel uncomfortable to post so many personal branding photos of yourself but today, I'm going to dive into the many ways that your brand photos can make an impact and help you grow your business.Before we begin, I want to take a step back and recap on what a personal brand is:  A personal brand is the perception portrayed of who you are, your values, your skills, and your vibe. It's your story, your sense of beliefs and attitudes. How you promote yourself will shape your personal brand and that is why the secret is to be authentically you.  It may sound cliche but by being yourself, you will attract your ideal clients who want to work with YOU and align with your mission, values, and vibe. Think about it this way, there may be many businesses offering the same products or services as you but there is only one of YOU, you are unique and that is what makes your brand stand out.  In a personal brand photoshoot, we capture your essence and showcase your brand vibe and various perspectives of the business owner in action. “A personal brand is the perception portrayed of who you are, your values, your skills, and your vibe. It's your story, your sense of beliefs and attitudes, so how you promote yourself will shape your personal brand, and that is why the secret is to be authentically you.” - Nathalie Amlani, Founder of Pictonat CreativeYou've made the investment in getting a batch of on-brand photos of yourself and your business and you may be thinking… now what? How do I start using them to grow my brand? Find it out in today's episode! In this episode:How to use your images to bring your content buckets to lifeUsing your brand photos for marketing your servicesShowcasing your guest appearances and published content How to make a powerful first impression with your photosUsing brand photos for personalizing your email marketingTune into the full episode for deeper insights on each of the five tips. For a complete list of tips, download the free guide with the full list of 'How to Use Your Personal Brand Photos to Ignite Your Brand', find it at: https://pictonat.com/free-checklist-branding-photos/Links mentioned in the episodeCanva:  www.canva.com  Complete checklist on Twelve Ways to Use Your Personal Brand Photos to Shine Online:  https://pictonat.com/free-checklist-branding-photos/ Connect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Website:  https://pictonat.com  

Mike Arnold has worked from home for 15 years. In fact, he calls himself a work-from-home entrepreneur. His careers has put him in consulting roles with some nice brands like Cox Automotive, Verizon Super Pages and several major finance companies. He's boiled all that experience into a new book called Slacking Off: A Successful Way to Work From Home. As we settle into new work environs, he has some tips and ideas for the new post-COVID workforce. Also on this episode, Jason reveals his top five word-of-mouth marketing books. This episode of Digging Deeper is sponsored by Julius, the end-to-end influencer marketing solution. If you've read Jason Falls' book Winfluence - Reframing Influencer Marketing to Ignite Your Brand, you know he and Cornett have depended on Julius for influencer discovery and campaign management for some time. When we look for the right influencer for client projects, Julius allows us to search across Instagram, YouTube, Facebook, TikTok, Twitch, Twitter, Pinterest, Blogs and more. When we click into an influencer's profile, we see their audience demographics, what other networks they have reach through and quickly scan their recent posts to decide if they're a right influencer for the client in question. All the pieces of campaign management are there, too. Julius allows you to reach out, document contracts, share and approve influencer content and, of course, measure the ROI of each campaign, influencer or post. You owe it to your brand or agency to do a demo of Julius today. Go to jason.online/julius and request one. If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review! Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to episode #782 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #782 - Host: Mitch Joel. One of the first "digital" buddies I made through the power of blogging and podcasting going back to 2005(ish) was Jason Falls. Always at the forefront of all things digital, Jason is a digital strategist, author, speaker and thinker in the digital and social media marketing industry. He is an innovator in the conversation research segment of social analytics, having published the first-ever Conversation Report in 2012. He is the author of three books: No Bullshit Social Media - The All-Business, No-Hype Guide to Social Media Marketing (co-authored with Erik Deckers), The Rebel's Guide to Email Marketing (co-authored with DJ Waldow) and his latest, Winfluence - Reframing Influencer Marketing to Ignite Your Brand. The business of influencers and influencer marketing can be both confusing and sketchy. Jason's here to help you find the quality and the ethics. Enjoy the conversation... Running time: 59:03. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Jason Falls. Winfluence - Reframing Influencer Marketing to Ignite Your Brand. The Rebel's Guide to Email Marketing. No Bullshit Social Media - The All-Business, No-Hype Guide to Social Media Marketing. Follow Jason on LinkedIn. Follow Jason on Twitter. Follow Jason on Instagram. This week's music: David Usher 'St. Lawrence River'.    

Shockingly, a good portion of both marketers and businesses are not hip to the digital world. These laggards are in danger of falling behind, then falling off the ability to succeed in today's marketplace. Eric Schwartzman wants to put an end to that and help those not yet in transition, or those who are finding the transition difficult. His new book The Digital Pivot is a blueprint for any business, owner, marketer or entrepreneur to not just understand all the facets of digital marketing, but excel in implementing them. He joined Digging Deeper to talk about the book, why some have fallen behind, and what they need to do to catch up. This episode of Digging Deeper is sponsored by Julius, the end-to-end influencer marketing solution. If you've read Jason Falls' book Winfluence - Reframing Influencer Marketing to Ignite Your Brand, you know he and Cornett have depended on Julius for influencer discovery and campaign management for some time. When we look for the right influencer for client projects, Julius allows us to search across Instagram, YouTube, Facebook, TikTok, Twitch, Twitter, Pinterest, Blogs and more. When we click into an influencer's profile, we see their audience demographics, what other networks they have reach through and quickly scan their recent posts to decide if they're a right influencer for the client in question. All the pieces of campaign management are there, too. Julius allows you to reach out, document contracts, share and approve influencer content and, of course, measure the ROI of each campaign, influencer or post. You owe it to your brand or agency to do a demo of Julius today. Go to jason.online/julius and request one. If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review! Learn more about your ad choices. Visit megaphone.fm/adchoices

The underlying theme of my book Winfluence - Reframing Influencer Marketing to Ignite Your Brand, is that we have to stop thinking about this practice as all about influencers and think of it in terms of how to drive influence. That can come from online influencers with big followings, but it can also come from your own brand building influence in your industry. It can come from partnering with community leaders and elected officials. It can come from friendships and alignment with people who have influence in certain spheres but don't have big online followings or even accounts. When you look at the world of influencer marketing software platforms out there through that filter, one company emerges as a clear “it-getter” in focusing on true influence versus just ranking influencers. That company is the UK-based Onalytica. I spend a good deal of time in the book sharing cases studies from Onalytica. There are great ones in there from facilities management brand Mitee, USB and Marie Curie—the hospice organization in Britain named after the famous scientist. And I do that because Onalytica's approach is more aligned with how I think influence marketing (without the R) should work. Tim Williams is the CEO of Onalytica. I've long wanted to have him on the show and finally found a window on his schedule to chat. We sat down so I can pick apart Onalytica's position and approach and why it is different. My interpretation of Onalytica is they are better suited for public relations and comms than, say, for an advertising approach. And, as a result, they are far more relevant for B2B companies than B2C. I asked Tim to gut-check that observation. We also talked about my hypothesis that British PR and comms professionals have a little something more than their United States counterparts. And we dove into his observation that employee advocacy is becoming a fruitful avenue for at least B2B companies to building their own influence within their respective spaces. There are only a handful of people in the influencer marketing space I think are truly driving conversation and innovation that greatly advances the practice and Tim Williams is one of them. You'll learn a lot from him in this episode. This episode of Winfluence is sponsored by MarcomGather. There is nothing worse than wasting countless hours looking for digital files on your intranet, shared drive, desktop, cloud storage, or excel files. Say goodbye to the days of overflowing, unorganized file storage, and hello to finding files with speed and clarity. MarcomGather, is my new favorite digital asset management solution, it helps me stay organized, so I can get back to the parts of managing these podcasts I enjoy … like making sure they sound good. With MarcomGather I quickly centralize assets, eliminate unorganized file storage, and best of all - I don't lose track of my files again. Experience MarcomGather free for 30 days at jason.online/marcom. Learn more about your ad choices. Visit megaphone.fm/adchoices

There's a trust gap between consumers and brands that has been growing for decades. For some, social media has helped close the gap, but only for those who truly understand the dynamics of social media. For others, the spray-and-pray, blast messages just push consumers farther away. Margot Bloomstein is a well-known content marketing strategist who has written a new book about closing that gap. It's called Trustworthy. She joined us on Digging Deeper to help brands understand the gap, how to close it and how to ultimately earn trust from your audiences. This episode of Digging Deeper is sponsored by Julius, the end-to-end influencer marketing solution. If you've read Jason Falls' book Winfluence - Reframing Influencer Marketing to Ignite Your Brand, you know he and Cornett have depended on Julius for influencer discovery and campaign management for some time. When we look for the right influencer for client projects, Julius allows us to search across Instagram, YouTube, Facebook, TikTok, Twitch, Twitter, Pinterest, Blogs and more. When we click into an influencer's profile, we see their audience demographics, what other networks they have reach through and quickly scan their recent posts to decide if they're a right influencer for the client in question. All the pieces of campaign management are there, too. Julius allows you to reach out, document contracts, share and approve influencer content and, of course, measure the ROI of each campaign, influencer or post. You owe it to your brand or agency to do a demo of Julius today. Go to jason.online/julius and request one. If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review! Learn more about your ad choices. Visit megaphone.fm/adchoices

Brian Ahearn knows a thing or two about persuasion. After a two-decade plus career in sales he started teaching people his techniques. Fast-forward another decade or so and he's a certified Cialdini instructor and author of two books. His first book, Influence People, was declared one of the top 100 all-time books on influence by BookAuthority. His latest book, Persuasive Selling, is focused on insurance agents, but has cross-vertical approaches to help everyone. More than anything, techniques Ahearn teaches help bridge the gap that sometimes exists between marketing and sales. Jason also discusses the latest influencer fraud statistics and report by HypeAuditor in the episode. Find more about that data at HypeAuditor.com. This episode of Digging Deeper is sponsored by Julius, the end-to-end influencer marketing solution. If you’ve read Jason Falls' book Winfluence - Reframing Influencer Marketing to Ignite Your Brand, you know he and Cornett have depended on Julius for influencer discovery and campaign management for some time. When we look for the right influencer for client projects, Julius allows us to search across Instagram, YouTube, Facebook, TikTok, Twitch, Twitter, Pinterest, Blogs and more. When we click into an influencer’s profile, we see their audience demographics, what other networks they have reach through and quickly scan their recent posts to decide if they’re a right influencer for the client in question. All the pieces of campaign management are there, too. Julius allows you to reach out, document contracts, share and approve influencer content and, of course, measure the ROI of each campaign, influencer or post. You owe it to your brand or agency to do a demo of Julius today. Go to jason.online/julius and request one. That’s jason.online/julius. If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review! Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketers often exist in their own bubble. A select few get some face time outside of that bubble with the CEO of the company they work with or of the brands they work for. We wanted to change that on Digging Deeper, so we invited a CEO in to give us that executive position on marketing, sales, social media and more. Ken Romanzi is the former CEO of B&G Foods who now serves as an advisor and principal at The New England Consulting Group. That company produces some of the most well-known consumer brands out there. Crisco, Cream of Wheat, Green Giant, Ortega, Molly McButter, Snackwells, and Weber, among others. His background also includes time at WhiteWave Foods, OceanSpray and he was once president of U.S. Toys for Hasbro. He stopped by Digging Deeper to talk about the breadth and depth of B&G Foods, how they were organized, where marketing and sales meshed and beyond. The discuss was a valuable peek behind the C-Suite's curtain for all of us. This episode of Digging Deeper is sponsored by Julius, the end-to-end influencer marketing solution. If you’ve read Jason Falls' book Winfluence - Reframing Influencer Marketing to Ignite Your Brand, you know he and Cornett have depended on Julius for influencer discovery and campaign management for some time. When we look for the right influencer for client projects, Julius allows us to search across Instagram, YouTube, Facebook, TikTok, Twitch, Twitter, Pinterest, Blogs and more. When we click into an influencer’s profile, we see their audience demographics, what other networks they have reach through and quickly scan their recent posts to decide if they’re a right influencer for the client in question. All the pieces of campaign management are there, too. Julius allows you to reach out, document contracts, share and approve influencer content and, of course, measure the ROI of each campaign, influencer or post. You owe it to your brand or agency to do a demo of Julius today. Go to jason.online/julius and request one. That’s jason.online/julius. If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review! Learn more about your ad choices. Visit megaphone.fm/adchoices

Lots of agencies, consultants and experts throw around the word "brand" but don't ever seem to really grasp what it is and explain it in a way you can understand it. Nick Westergaard has spent a career trying to fix that. His Brand Driven Digital agency has done so for many businesses over the years. He's turned that expertise into two books: Brand Now - How to Stand Out in a Crowded, Distracted World, and Get Scrappy - Smarter Digital Marketing for Businesses Big and Small. Nick joined us on Digging Deeper to help better define the concept of brand and branding. He also explained what brand storytelling is and how businesses should use it. His ideas can help you understand your brand and what it takes to make it stand out in today's noisy marketplace. This episode of Digging Deeper is sponsored by Julius, the end-to-end influencer marketing solution. If you’ve read Jason Falls' book Winfluence - Reframing Influencer Marketing to Ignite Your Brand, you know he and Cornett have depended on Julius for influencer discovery and campaign management for some time. When we look for the right influencer for client projects, Julius allows us to search across Instagram, YouTube, Facebook, TikTok, Twitch, Twitter, Pinterest, Blogs and more. When we click into an influencer’s profile, we see their audience demographics, what other networks they have reach through and quickly scan their recent posts to decide if they’re a right influencer for the client in question. All the pieces of campaign management are there, too. Julius allows you to reach out, document contracts, share and approve influencer content and, of course, measure the ROI of each campaign, influencer or post. You owe it to your brand or agency to do a demo of Julius today. Go to jason.online/julius and request one. That’s jason.online/julius. If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review! Learn more about your ad choices. Visit megaphone.fm/adchoices

Jason Falls is an award-winning digital strategist and often thought of as a thought leader in the digital marketing space. He's the author of three books, the latest is Winfluence - Reframing Influencer Marketing to Ignite Your Brand. He also hosts two podcasts, one also called "Winfluence on Influencer Marketing", the other is "Digging Deeper" about marketing strategy and creativity. He's also a regular contributor to Entrepreneur.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Growth hacking strikes some people as something that computer software companies do. But Shopify's Morgan Brown, co-author of the book Hacking Growth, knows that it's a process any business can leverage to leverage data and efficient budgets of time and resources to grow more effectively, and in some cases, to be more successful than originally planned. Brown is a former product director at Facebook and current vice-president for growth at Shopify. He joined Digging Deeper to demystify growth hacking for the rest of us and talk about the future of his company, one of the world's largest e-commerce software solutions for businesses of all sizes.  This episode of Digging Deeper is sponsored by Julius, the end-to-end influencer marketing solution. If you’ve read Jason Falls' book Winfluence - Reframing Influencer Marketing to Ignite Your Brand, you know he and Cornett have depended on Julius for influencer discovery and campaign management for some time. When we look for the right influencer for client projects, Julius allows us to search across Instagram, YouTube, Facebook, TikTok, Twitch, Twitter, Pinterest, Blogs and more. When we click into an influencer’s profile, we see their audience demographics, what other networks they have reach through and quickly scan their recent posts to decide if they’re a right influencer for the client in question. All the pieces of campaign management are there, too. Julius allows you to reach out, document contracts, share and approve influencer content and, of course, measure the ROI of each campaign, influencer or post. You owe it to your brand or agency to do a demo of Julius today. Go to jason.online/julius and request one. That’s jason.online/julius. If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review! Learn more about your ad choices. Visit megaphone.fm/adchoices

Best-selling author Mark Schaefer's new book is called Cumulative Advantage. It is a fantastic investigation of the secret sauce that seems to make some people successful and others perhaps not so. He explains the concept of Cumulative Advantage and how you can set yourself up to be successful with it rather than sitting by and watching other people do it while you do not. Schaefer is a multiple-times best-selling author, the man behind the popular marketing blog Businesses Grow and a highly sought-after keynote speaker in the marketing ecosystem. He and host Jason Falls also discuss their common topic passion of influencer marketing and how it impacts the world of marketing to day. Schaefer and Falls are fellow West Virginia University graduates. The pair playfully throws a stake in the ground about who invented the burning of couches for sports celebrations, as well. Falls then offers up some perspective on the recent SAG-AFTRA influencer agreement in a follow-up to his article on the topic at Entrepreneur. This episode of Digging Deeper is sponsored by Julius, the end-to-end influencer marketing solution. If you’ve read Jason Falls' book Winfluence - Reframing Influencer Marketing to Ignite Your Brand, you know he and Cornett have depended on Julius for influencer discovery and campaign management for some time. When we look for the right influencer for client projects, Julius allows us to search across Instagram, YouTube, Facebook, TikTok, Twitch, Twitter, Pinterest, Blogs and more. When we click into an influencer’s profile, we see their audience demographics, what other networks they have reach through and quickly scan their recent posts to decide if they’re a right influencer for the client in question. All the pieces of campaign management are there, too. Julius allows you to reach out, document contracts, share and approve influencer content and, of course, measure the ROI of each campaign, influencer or post. You owe it to your brand or agency to do a demo of Julius today. Go to jason.online/julius and request one. That’s jason.online/julius. If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review! Learn more about your ad choices. Visit megaphone.fm/adchoices

Stephanie Stuckey wasn't satisfied with her family's brand being controlled by someone else. So, decades after her grandfather sold the roadside oasis brand popular among travelers and for its famous pecan rolls, she bought it back. Stuckey is now revitalizing a brand that is dependent on highway travel and family road trips. But that looks very different in 2021 than it would have 20 years ago. Heck, it even looks different than it would have two years ago. She joined Christy Hiler and Jason Falls on Digging Deeper to talk about the revitalization of Stuckey's, controlling her own pecan supply chain and more. This episode of Digging Deeper is sponsored by Julius, the end-to-end influencer marketing solution. If you’ve read Jason Falls' book Winfluence - Reframing Influencer Marketing to Ignite Your Brand, you know he and Cornett have depended on Julius for influencer discovery and campaign management for some time. When we look for the right influencer for client projects, Julius allows us to search across Instagram, YouTube, Facebook, TikTok, Twitch, Twitter, Pinterest, Blogs and more. When we click into an influencer’s profile, we see their audience demographics, what other networks they have reach through and quickly scan their recent posts to decide if they’re a right influencer for the client in question. All the pieces of campaign management are there, too. Julius allows you to reach out, document contracts, share and approve influencer content and, of course, measure the ROI of each campaign, influencer or post. You owe it to your brand or agency to do a demo of Julius today. Go to jason.online/julius and request one. That’s jason.online/julius. If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review! Learn more about your ad choices. Visit megaphone.fm/adchoices

Join us as we dig deep with Influence marketing expert, Jason Falls. He helps break down not only what influence marketing actually is & where it began but also how business of all types can utilize this tool to help implement their go-to-market strategy. Jason Falls solves problems. Most of the time they have to do with digital marketing for Cornett, a full-service advertising agency based in Lexington, Ky., where he leads digital strategy and hosts two marketing podcasts (Digging Deeper and Winfluence). His work has touched a number of major brands and has been recognized with several national and many regional awards including a 2020 Shorty Award for his influencer marketing work. He has worked with a number of the world's most iconic brands including Buffalo Trace, Weller, 1792, Jim Beam and Maker's Mark bourbons, GE Appliances, AT&T, Valvoline, Humana, Rawlings, Tempur-Pedic, Fireball Whisky, General Motors and more. His third book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand, is due February 23 from Entrepreneur Press. find him at: https://jasonfalls.com​ His book Winfluence - Reframing Influencer Marketing to Ignite Your Brand https://amzn.to/2Zlu6mw​ Cornett's: https://teamcornett.com​ Examples we discussed in the FangledCast 1792 Bourbon: https://1729bourbon.com​ 1792 Style: http://style.1792bourbon.com​ Stream and video Conference Like A Pro Canon EOS M50 Mark II https://amzn.to/37oexzp​ Canon EOS M6 Mark II https://amzn.to/37oexzp​ Power Source for camera streaming https://amzn.to/3airBIG​ Stream Deck https://amzn.to/3ag0TQN​ Yeti Microphone https://amzn.to/2KsnRtg​ Green Screen Starter https://amzn.to/38aBeGE​ LED Light Kit https://amzn.to/34jQ8cl​ Blackmagic Design ATEM Mini HDMI Live Switcher https://amzn.to/34jtaSO​ BOOKS WE LOVE 7 Keys to Navigating a Crisis: https://amzn.to/2KvRbz3​ Leading Beyond a Crisis https://amzn.to/2IS2els​ Stop Being the Best Kept Secret https://amzn.to/3gQje8t​ Selling with a Noble Purpose https://amzn.to/3gUzepG​ How to Be Successful without Hurting Men's Feelings https://amzn.to/3gQK686​ 100 Tricks to Appear Smart in Meetings https://amzn.to/3ntesjM​ What Got You Here Won't Get You There https://amzn.to/3r0zisT --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/andrew-deutsch4/support

In today's show, I am so excited to talk about how to ignite your brand online using your personal brand photos.  It may feel uncomfortable to post so many personal branding photos of yourself but today, I'm going to dive into the many ways that your brand photos can make an impact and help you grow your business.Before we begin, I want to take a step back and recap on what  is a personal brand:  A personal brand is the perception portrayed of who you are, your values, your skills, and your vibe. It's your story, your sense of beliefs and attitudes.  How you promote yourself will shape your personal brand and that is why the secret is to be authentically you.  It may sound cliche but by being yourself, you will attract your ideal clients who want to work with YOU and align with your mission, values, and vibe.  Think about it this way, there may be many businesses offering the same products or services as you but there is only one of YOU, you are unique and that is what makes your brand stand out.  In a personal brand photoshoot, we capture your essence and showcase your brand vibe and various perspectives of the business owner in action.You've made the investment in getting a batch of on-brand photos of yourself and your business and you may be thinking… now what?  How do I start using them to grow my brand?HighlightsTip #1:  Creative storytelling on social media.  Use your images to bring to life your content buckets used on social media to tell your story.Tips #2: Promote your business, such as an upcoming event, product, service, or course.  Use your personal brand photos for intriguing marketing materials.Tip #3:  Showcase your guest appearances and published content. You've worked hard on your business and getting noticed.  This amps up your credibility, illustrates your zone of genius and shares your success using your personal branding photos.Tip #4:  Make a first impression on your website with branding images that showcase your brand vibe, what you do and who you serve within 5 seconds of landing on your website.Tip #5:  Take your email marketing to the next level.  Personalize your communication and touch points with your audience.In this episode, I touched on five tips on how to use your brand photos to ignite your brand however there are a lot more ideas for you to take action on.  Download the free guide with the full list of How to Use Your Personal Brand Photos to Ignite Your Brand Find it at: https://www.sunrisebrandstudio.com/Use-Your-Brand-PhotosGet in touch at https://www.sunrisebrandstudio.com/Links mentioned in the episodeCanva:  www.canva.comStorytelling for Social Media Online Course:  https://www.sunrisebrandstudio.com/Free guide on How to Use Your Personal Brand Photo to Ignite Your Brand:  https://www.sunrisebrandstudio.com/Use-Your-Brand-PhotosFollow the team at Sunrise Brand Collective on Instagraminstagram.com/sunrisebrandstudio/ instagram.com/pictonatbrandingcreative/ instagram.com/erindeanwilliams/Join our free private Sunrise Brand Collective Facebook group  https://www.facebook.com/groups/sunrisebrandcollective

(day 20 of my 30-day podcast challenge)In this episode of The Scott Townsend Show, I visit with my good friend Jason Falls about his 3rd book, WINFLUENCE - Reframing Influencer Marketing to Ignite Your Brand.Jason argues that the business world has pushed the practice of influencer marketing into a corner. Simply by labeling it “influencer” marketing, we predispose one another to think of using social media stars with big followings in pseudo-advertising executions. Jason proposes we reframe our thinking to focus on “influence” marketing (without the “r”) so we can get back to focusing on the goal -- to influence -- rather than the channel -- the influencers.Contact info for Jason Falls  https://www.jasonfalls.comBuy Winfluence on Amazon https://amzn.to/3ccFLvK► Subscribe to my Youtube channel --- https://bit.ly/3iV8sOTYou can look for these episodes every week, so please hit SUBSCRIBE to stay in the loop for each new show!The Scott Townsend Show Merchandise https://teespring.com/stores/tsts-2Resources and Links--------------------------------------------My contact info:LinkedIn https://bit.ly/2ZZ4qweTwitter  https://bit.ly/3enLDQaFacebook   https://bit.ly/2Od4ItOInstagram  https://bit.ly/2ClncWlSend me a text: 918-397-0327Transcribe your podcasts and videos with Otterhttps://otter.ai/referrals/ICNJ76HUExecutive Producer:  Ben TownsendCreative Consultant:  Matthew Blue TownsendShot with a 1080P Webcam with Microphone, WebCam USB Camera, Computer HD Streaming Webcam for PC Desktop & Laptop w/Mic, Wide Angle Lens & Large Sensor for Superior Low Light-wb-4 https://amzn.to/32gfgAuAudio by Blue Yeti Nano Premium USB Mic for Recording and Streaming - Shadow Grey https://amzn.to/2Zuh0UUFollow The Scott Townsend Show podcast onSpotify  https://spoti.fi/3eDwLgGiTunes  https://apple.co/3jAwCyuStitcher  https://bit.ly/3gYaDiOTuneIn  https://bit.ly/2OzlH9VVoice Actor:  Britney McCulloughLogo by Angie Jordan  https://blog.angiejordan.com/contact/Theme Song by Androzguitar https://www.fiverr.com/inbox/androzguitarFor media requests or interviews, please reach out toscotttownsend2400@gmail.com

In this unedited episode of The Scott Townsend Show, I visit with my good friend Jason Falls about his 3rd book, WINFLUENCE - Reframing Influencer Marketing to Ignite Your Brand .Jason argues that the business world has pushed the practice of influencer marketing into a corner. Simply by labeling it “influencer” marketing, we predispose one another to think of using social media stars with big followings in pseudo-advertising executions. Jason proposes we reframe our thinking to focus on “influence” marketing (without the “r”) so we can get back to focusing on the goal -- to influence -- rather than the channel -- the influencers.Contact info for Jason Falls  https://www.jasonfalls.comBuy Winfluence on Amazon https://amzn.to/3ccFLvK► Subscribe to my Youtube channel --- https://bit.ly/3iV8sOTYou can look for these episodes every week, so please hit SUBSCRIBE to stay in the loop for each new show!The Scott Townsend Show Merchandise https://teespring.com/stores/tsts-2Resources and Links--------------------------------------------My contact info:LinkedIn https://bit.ly/2ZZ4qweTwitter  https://bit.ly/3enLDQaFacebook   https://bit.ly/2Od4ItOInstagram  https://bit.ly/2ClncWlSend me a text: 918-397-0327Transcribe your podcasts and videos with Otterhttps://otter.ai/referrals/ICNJ76HUExecutive Producer:  Ben TownsendCreative Consultant:  Matthew Blue TownsendShot with a 1080P Webcam with Microphone, WebCam USB Camera, Computer HD Streaming Webcam for PC Desktop & Laptop w/Mic, Wide Angle Lens & Large Sensor for Superior Low Light-wb-4 https://amzn.to/32gfgAuAudio by Blue Yeti Nano Premium USB Mic for Recording and Streaming - Shadow Grey https://amzn.to/2Zuh0UUFollow The Scott Townsend Show podcast onSpotify  https://spoti.fi/3eDwLgGiTunes  https://apple.co/3jAwCyuStitcher  https://bit.ly/3gYaDiOTuneIn  https://bit.ly/2OzlH9VVoice Actor:  Britney McCulloughLogo by Angie Jordan  https://blog.angiejordan.com/contact/Theme Song by Androzguitar https://www.fiverr.com/inbox/androzguitarFor media requests or interviews, please reach out toscotttownsend2400@gmail.com

Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) AdLeaks Website (https://www.adleaks.com/) Not sure how things will play out in the ad-buying process in 2021? With 2020 digital marketing changes that rocked the world of marketers, advertisers, and small businesses, everyone can’t help but wonder what’ll happen this year. Today, we sit down with Justin Brenner, an expert digital marketer and ad buyer on multiple media platforms. From ad placements to tracking lead conversions, we cover everything you need to know about ad-buying. We also discuss the shocking Apple IDFA policy changes that shook all marketers to the core. Understand the inner workings of ad-buying by tuning in now! Episode Highlights: How Justin went from affiliate marketing to ad buying [00:26] Media platforms and ad spend Justin managed in 2020 [03:11] The downside of using SEO to track attribution [04:55] Working on the top, middle, and bottom of the sales funnel [06:37] Marketing attribution with Snapchat and Pinterest [08:00] Will marketing attribution and ad buying strategies change in 2021? [10:03] Tracking offline conversions [11:48] Measuring conversions on Facebook with Apple’s new IDFA policy [13:46] Facebook may not be a great tool to measure leads [16:01] Lead conversion of iOS users vs Android OS users [18:31] Forecasting the effect of Apple policy changes on Google Ad Analytics [21:14] The benefit of learning about ad buying across multiple platforms [25:43] How Apple policy changes affect local advertisers and small businesses [28:43] The nitty-gritty of AdLeaks [32:33] About Our Guest: Justin Brenner helps Tim Burd run AdLeaks, a forum for high-level marketers, releasing different courses on SEO, affiliate marketing, ad-buying, to name a few. He is also the CEO of Ignite Your Brand, a branding and marketing agency that partners with big names such as Microsoft Advertising, Klaviyo, Verizon, etc. Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Hey everyone and welcome to The Weekly Marketer podcast. Every single week we interview deep dive experts in one of the many fields of marketing to drop huge knowledge bombs from the best of the best and teach you how to take your marketing skills to the next level. This is episode 023 and I'm sitting with Justin Brenner. Justin helps run Adleaks, a premium forum for high level performance marketers, in addition Justin is CEO of Ignite Your Brand a wildly successful digital marketing agency. 

www.LouiseCourville.com - Brand Igniter Session. Today's daily deposit is…be a fruitloop in a world of cheerios!  Are you wasting opportunities? Do you LOVE the daily deposits? Have you subscribed? I want to encourage you to do that today. I don't want you to miss an episode. Click here to subscribe in iTunes! Now if you're feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they're also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite podcast is. Thank You

MOAR Creative is a Brand Ignition Agency. They ignite the spark within brands, unlocking their potential and maximizing their impact. They do this through brand strategy, storytelling, and the full range of creative services. They partner with their clients and help them rise above the competition to WIN. Greg Keathley Bio: Greg Keathley is an award-winning multimedia designer, creative strategist, brand consultant, artist, and father. He has won several design awards for his work and recently created the logo for a billion dollar company. His work has been seen around the world, and people have even tattooed it onto their bodies. He loves helping people and invites any and everyone to chat him up on social media with questions or to critique portfolio work. Jensen Hall Bio: Jensen Hall is a video producer, editor and director of photography. Creativity began in early childhood with directing and editing home videos and grew as he shot wedding videos as a young adult. Jensen loves to tell stories with his shots and always strives to create beautiful images that draw the viewer into the frame. Jensen lives in Melissa with his wife Lesley and four month old son Henderson. He is actively involved in his church and helps lead the youth group. He loves to hunt and enjoy the outdoors. Topics:  How to Ignite your brand and design  How to effectively communicate your brand to your customers The top 3 platforms you should utilize to promote your brand How to tell the story of your brand  How to incorporate video to promote your brand  How to take full control over your branding Visit CreateMOAR.com for a complimentary brand evaluation and notifications for free giveaways.    Connect with MOAR: Website Facebook Instagram Twitter