Podcasts about canonical chronicle

Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/ A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed. =TIMESTAMPS= 0:00 Intro 1:30 Someone hacked the Twitter account of prominent people in order to launch a bit coin scam. 2:15 Google will now notify GMB owners about suspension 3:13 Google AI for Churned Users 4:04 John Muller Says Search is not a Science ✉️ Sign up to the weekly search newsletter: https://email.typeamedia.net

In this week Canonical Chronicle we will be diving into: 1. A 60 second super cut of what happened in search this week 2. Final diagnosis of the May 2020 algorithm update - Early speculation appears to suggest that it a role back to pure page rank with many thinking that machine learning will kick in and start altering the SERPs even more over the coming weeks. 3. Common but avoidable javascript indexing mistakes from Google Engineer Martin Splitt 4. New search console reports and Bug’s in Google discover 5. Lastly, we diagnose Google’s response to a webmaster saying that 50% of their traffic is gone due to dodgy links - We get Craig Campbell opinion on this, as well as how to protect from Negative SEO from a SEMRush representative ✉️ Sign up to the weekly search newsletter: https://email.typeamedia.net

Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/ A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed. == IN THIS VIDEO == In a recent reddit thread, a Google Engineer, has decided to have a little bit of fun with the community by giving intentionally bad SEO advice - If you would like some more hilarious bad advice from Google engineers, they have an entire compilation of them. Google makes it free to sell products in search. They announced it will be free for merchants to list products in the Google shopping tab in search results, they are actually turning Google shopping into an organic play again. This could be because of Amazon taking more market share and eyeballs from them so they are making a play to dilute their market share by offering up products. Now is a great time for merchants to take advantage of the free capital Google can get their hands on in order to maintain market dominance. Just don't expect it to be around for very long. Google launches their first lightening talks videos...and they are pretty damn good The first of their lightening talks videos was with Martin Splitt talking about javascript and SEO. ✉️ Sign up to the weekly search newsletter: https://email.typeamedia.net

Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/ A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed. == IN THIS VIDEO == Hello everyone and welcome to the Canonical Chronicle. We are 3 weeks into the lockdown and we are seeing the industry getting back to work and some news trickle through... finally! So in this episode we discuss Google's decision to postpone changes to the partner program, which will mean agencies can retain partner status whilst helping their clients get back on their feet and pivot into a new online environment. We go over a new survey by Conduct that says SEO will Boom during the downturn and we discuss what we feel you should be doing as a Business Owner in these uncertain times: . Look for constants and build around those . Build assets with compounding value . Make your money work harder and build cash moats around your business We hear about a UK high court judge telling Google they need to show an SEO person their ranking algorithm documents or withdraw them as evidence against their alleged “search bias” in the search results. We also take a look at how Google is changing the appearance of Featured Snippets and the ramifications and we see Google issue new advice on generating structured data with Javascript. ✉️ Sign up to the weekly search newsletter: https://email.typeamedia.net

Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/ A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed. == IN THIS VIDEO == Hello everyone and welcome to the Canonical Chronicle. We are 2 weeks into the UK lockdown and like last week there has been zero SEO news. So instead of delivering you some meme infused SEO news , we decided to keep sharing with you our experience as we navigate these uncertain times and the measures we are taking to survive as a business the Coronavirus Pandemic. In This Video we cover: . How our clients responded to the "extra measures" email . Our in-depth sales plan for the next 6 months . The different product we’ll be offering and how we are increasing our streams of revenue . How we managed to save over $10,000 of monthly expenses in 2 weeks of culling and how you can do it too ✉️ Sign up to the weekly search newsletter: https://email.typeamedia.net

Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/ A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed. == IN THIS VIDEO == Hello everyone and welcome to the Canonical Chronicle. As you may have gathered there has been zero SEO news this week; in fact there has been zero news outside of pandemic news this week. So instead of delivering you some meme infused SEO news , we decided to tell you our agency experience and some of the measures we have taken to survive this period. In This Video we cover: . Personal Financial Changes I have made to ensure our long term success and a SEO spotlight on a leader that should be recognised . How we’ve communicated to our 20 strong team about what’s going on and the measures we’ve taken to make sure no-one is made redundant . What’s happened with our clients and the very real calculation to work out if we are going out of business . The exact letters and resources I have sent to our clients . What we are doing to make sure we still get press coverage for clients during this uncertain time . Some resources for coping with social isolation ✉️ Sign up to the weekly search newsletter: https://email.typeamedia.net

Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/ A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed. ==IN THIS WEEKS VIDEO== Wordpress makes some much requested changes to fix hacked plugins and you can now install plugins and have them automatically update. GMB has released a statement saying that due to the Covid-19 pandemic things are going to be a little more delayed than usual. This week, John Muller gave us some additional clarity to how we should be thinking about page layout and tells us that Google doesn’t use W3C validation. ✉️ Sign up to the weekly search newsletter: https://email.typeamedia.net

Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/ A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed. ==IN THIS WEEKS VIDEO== Google my Business, or GMB, is advising local business to update their listings advising people how to operate during the Coronavirus outbreak. A new study from Perficent has come out that shows that the no-click events aren’t as simple as - “we’re all getting less clicks from Google and……..SEO is dead.” Google Ads introduces new attribution modelling report in Adwords. “People Also Ask” boxes are Disappearing and Google’s “ key moments ” feature, is now showing multiple videos in mobile search results. ✉️ Sign up to the weekly search newsletter: https://email.typeamedia.net

Get this week's Canonical Chronicle slide deck: http://email.typeamedia.net/ A free information pack with all this weeks search news, Google updates and insider tips to circulate round your team to keep them informed. What's in the news this week? Well... Google has announced that the way it values links for SEO is to change, the search engine is also moving to a 100% focus on mobile first indexing, and FAQ markup guidelines are changing. Plus, there is a new lighthouse extension for Firefox users and more capabilities have been added to Rich Snippets. ✉️ Sign up to the weekly search newsletter: https://email.typeamedia.net

Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/ A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed. ==IN THIS WEEKS VIDEO== John Mueller Steps in to slap dodgy Link Builders Google Putting Yell and Yelp at the top of the SERPs New Redirect Checker in Search Console Search Console let's you diagnose and trouble shoot rich results in the SERPs Google introduces new places for product ads ✉️ Sign up to the weekly search newsletter: https://email.typeamedia.net

Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/ A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed. ==IN THIS VIDEO== I n the news this week, security software Avast has killed off their sister company Jumpshot after the press revealed that they have been secretly harvesting user data.; what does that mean for SEOs? Lately, google has been making a lot of changes to the way the SERPs look. In particular we are seeing featured snippet deduplication. What does this mean? Finally, Google has added a New Removal Tool in Search Console. ==LINKS== Intent and SERP based keyword research: https://youtu.be/2tH9RqkBrx0 WHO AM I? I'm Ross Tavendale, the managing director of Type A Media, a creative search agency based in London. I make videos about business leadership, web technology, SEO, PPC and how I turned being a Type A personality into a business. GET IN TOUCH I'd love to hear from you. Tweeting @rtavs on twitter is the quickest way to get a response or you can email me on ross@a.agency ✉️ Sign up to the weekly search newsletter: https://email.typeamedia.net

Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/ A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed. ==IN THIS VIDEO== We go deep into the world of click through rate optimisation and look at all of the major areas that you can optimise on your site in order to change the way your site looks in the search results. From the basics like updating your meta data to the lesser know Schema.org implementations with JSON-LD. ==LINKS== Structured Data Testing Tool: https://search.google.com/structured-data/testing-tool/u/0/ Valid Structured Markup Types: https://developers.google.com/search/docs/guides/search-gallery WHO AM I? I'm Ross Tavendale, the managing director of Type A Media, a creative search agency based in London. I make videos about business leadership, web technology, SEO, PPC and how I turned being a Type A personality into a business. GET IN TOUCH I'd love to hear from you. Tweeting @rtavs on twitter is the quickest way to get a response or you can email me on ross@a.agency ✉️ Sign up to the weekly search newsletter: https://email.typeamedia.net

Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/ A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed. ==IN THIS VIDEO== We talk about the SEO news for January 2020 in particular looking at some major changes Google have been making to the desktop SERP layout with the introduction of favicons that look suspiciously like the Ad markers. We also dive into the new features for mobile shopping ads. If you are in the apparel industry then you can now get shopping "ads" organically if you submit everything through merchant centre. We also start seeing the real casualties from the core algorithm update that happened this month with most of them coming from YMYL (Your Money or Your Life) sites.

Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/ A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed. ==OPTIMISING FOR GOOGLE CORE ALGORITHM UPDATE== In this video we talk about the recent core algorithm update, aptly named the January 2020 update. It was a broad core update that saw lots of website in the YMYL (your money or your life) experience high levels of volatility in the SERPs.

Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/ A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed. == THIS WEEKS SEARCH NEWS== In this weeks Canonical Chronicle we talk about Chrome Blocking push notifications by default. The original use case for browser push notifications was for services like calendars and instant messaging to act more like an all encompassing web app. However, as per usual, marketers have abused it and started to use it for advertising and highjacking your web surfing for more traffic. We also discuss the implications of Duck Duck Go being the main default search engine on all android phones after an EU ruling that Google could not offer them selves as the default search engine out of the box. Also in digital advertising news we look at the new Facebook desktop design and the new ad Formats that Twitter are now offering.

Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/ A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed. ==INTENT BASED KEYWORD RESEARCH== Keyword research is a fundamental aspect of the SEO discipline and as Google has evolved so has the way in which we use keyword research to inform our search engine strategy. In this video we dive into the fundamentals of keyword research in 2020 to understand the users intent and the SERP layout to better choose our target keywords. With Google now showing over 50% no click SERPs, understanding the keywords that trigger these is very important as the search console data they show, will be totally different to a more transactional term with impressions higher and clicks lower. In particular, we show you how our professional SEO agency, do keyword research to include the intent of the searcher, helping you to understand, Commercial, Informational and Conversational intent in each of the queries. ==TIMESTAMPS== 00:00 Google Engineer, John Muller, on keyword research 1:35 How to work out user intent 2:03 Keyword research fundamentals 2:17 Different types of user intent 4:03 Finding keyword topics 5:05 Keyword research tools free to cheap to expensive 5:49 How to categorise your keywords with Excel formulas 6:12 Understanding the SERP 7:20 Introducing search console data to find content gaps

Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/ A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed. =Topic= First week back for SEOs 0:22 What should you be focusing on in 2020 as an SEO 1:10 Is Link Building Still Important in 2020? 2:39 General Links as the degree that gets you the job 2:46 Factors that Affect Link Value 3:18 Links Power and Effectiveness is Relative to Trust Factors ✉️ Sign up to the weekly search newsletter: https://email.typeamedia.net

Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/ A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed. =TOPIC= SEO predictions Speed SCHEMA SERP Erosion Relevancy Depth User signals for Machine Learning Heavy increase in FUD - Fear, Uncertainty and Doubt ✉️ Sign up to the weekly search newsletter: https://email.typeamedia.net

Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/ A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed. TOPIC Local Search Update to “make use of neural matching” What Should You Do As A Local Business? 3 Major Factors In local results What are citations? SERP positions study shows that position 1 in the SERPs gets 19% of views and 28% of clicks SERPs are different from query to query Google is now confronting a broad examination of its “collection and use of data.” Increasing Privacy and Protecting from Surveillance California now have the CCPA which stands for the California Consumer Privacy Act Preparing for the CCPA as an Advertiser ✉️ Sign up to the weekly search newsletter: https://email.typeamedia.net

Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/ A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed. TOPIC 0:16 New Product Based Reporting inside Google Search Console 1:16 Bug Inside Search Console - which meant that between November 14th and 19th image click and CTR data was lost - Has Now Been Fixed. 2:23 Rich Answers and Image Carousels are showing up more and more in mobile SERPs study shows 2:50 What Does This Mean for Mobile SEO? 4:16 Google is showing Comparison Ads for Car Rental Prices. 5:09 New Feature Allows You to Follow Local Guides on peoples' GMB profiles. ✉️ Sign up to the weekly search newsletter: https://email.typeamedia.net

Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/ A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed. TOPICS Chrome plan on badging sites according to speed Google Algorithm Update Google confirms Update Our SEO Advice Regarding Google algorithm Updates Possum 2.0 Affecting GMB Profiles ✉️ Sign up to the weekly search newsletter: https://email.typeamedia.net

Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/ A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed. =LINKS MENTIONED= Speed up Wordpress with the new page speed insights plugin, Google Sitekit: https://en-gb.wordpress.org/plugins/g... #AskGoogle Webmasters Video: https://www.youtube.com/watch?v=7HKYs... Gerry White on Twitter: https://twitter.com/dergal Chris Simmance - Site Speed Ad: https://www.youtube.com/watch?v=eMnNy... Rank Ranger Study: https://www.rankranger.com/blog/featu... =TOPICS= Google Removes Support for Flash by January 2020 Google buys Fitbit - what does it mean for SEO? Google services plugged directly into Wordpress (puts on tinfoil hat) Google give us their tips on speeding up your site in the recent #AskWebmasters video Rank ranger report shows discrepancy between mobile and desktop featured snippets in Google Search Console ✉️ Sign up to the weekly search newsletter: https://email.typeamedia.net

Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/ A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed. In this video we talk about:

Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/ A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed. In this video we talk about: • Optimising for Dark Mode

Welcome to another Episode of the Canonical Chronicle! In this episode we discuss How to implement schema to get rich results in the SERPs. We dive into Ways to leverage reviews to sell more on Google, how to use your logo to imrove ranking and we find out if is okay to have a mix of http and https content?

Welcome to another Episode of the Canonical Chronicle! In this episode we discuss H1s, more tools added to Google Search Console, Googlebot is changing the user agent and much more! Don't forget to Comment below the song lyric you want to see featured next week!

Welcome to another episode of the Canonical Chronicle! In this episode our MD Ross Tavendale analyses Google massive algorithm update; goes through Yoast SEO announcement of snippet features by default; Keywords Everywhere goes paid and... much much more! Don't forget to comment if you've been affected by this week's algorithm update!

Welcome to episode 13 of the Canonical Chronicle! In this episode our MD Ross Tavendale goes over search console improvements: data freshness in Search Performance Report & Report for breadcrumb markup and ...much much more! Don’t forget to comment below what tune you want for next episode intro!

Welcome to a new episode of Canonical Chronicle! In this episode our MD Ross Tavendale goes through Google two new link attributes; new feature in search console to see how your datasets are performing; JSON structured data can be inserted in the head and the body of your pages and ....much much more

Welcome to another episode of the Canonical Chronicle! In this episode we say goodbye to Google old search console; we discuss Majestic recent updates; Excel amazing innovation XLOOKUP and... much, much more!

Welcome to episode 9 of the Canonical Chronicle! In this episode our MD Ross Tavendale goes over Wordpress 5.3changes; he discusses Google latest ads strategy; We hear SEO Veterans getting penalties for no reason… and much much more! D

Welcome to another episode of the Canonical Chronicle! In this episode our MD Ross Tavendale reviews Google testing high lighting content; “Google Guaranteed” program; New image traffic filter on Google Search Console and… much much more!

Welcome to episode 8 of the Canonical Chronicle! In this episode our MD Ross Tavendale goes over GMB’s new bulk review management feature; he discusses no follow links & page rank value. We hear about a new Google indexing issue and a New Survey reveals that over 50% of searches end with a zero click event… and much much more! Don’t forget to comment below what new song you want to see Ross singing in the next episode!

Welcome to episode 35 of the Canonical Chronicle! In this episode our MD Ross Tavendale goes over Google’s new video series where John Muller talks about linking practices; we also discuss improvements to Google My Business and a new report by Merkle which shows that Google is delivering less organic traffic than last year! Don’t forget to comment below what new language you want to see Ross talking in the next episode!

Welcome to the Canonical Chronicle! In this episode our MD Ross Tavendale goes over a new research by Adobe on Speakable searches; JavaScript SEO basics have been added to the Search Developer Guides; a new feature has been added to LinkedIn and much much more....

Welcome to another episode of the Canonical Chronicle! In this episode we discuss Cyrus Shephard’s post for Moz which covered some SEO fundamentals concerning Links and Link Value; a bug is causing Google My Business listings to disappear; Martin Splitt drops some hot info in the new SEO myth busting series that may soon bring API integration to search console.

Welcome to another episode of the Canonical Chronicle! In this episode we discuss Google update to my Business; The outcome of Rand Fishkin study, which shows that almost 49% of all searches have zero clicks; Carousel text ads on mobile are being tested by Google; A new feature allows you to edit your markup inside search console and .... much much more!

Welcome to another episode of the Canonical Chronicle! In this episode we discuss Google announcing Algorithm Update ahead of time, that sends all SEOs in a bit of a frenzy; Google announces that all new sites will move to mobile first indexing and after the announcement last week at Google IO, Google 3D/AR integration is now live!…and much much more!

Welcome to Episode 28 of the Canonical Chronicle ! Today we discuss the first victims of the June 2019 update, we explore a little term called “Diversity in Search Results”, new guerrilla campaign by NorthFace Jacket that received a lot of backlash and much much more.

Ross Tavendale with Jason Barnard at SEMrush LIVE Prague 2019 Ross Tavendale talks to Jason Barnard about branding. Quick fun discussion about Scottish accents (he says that he sounds like Mrs Doubtfire on Helium). Then onto Brand, Brand, Brand. Ross loves brand :) A great approach to link building / PR is to help make their life easier… and to make YOUR life easier, scrape their articles and use NLP to write the perfect pitch to each journalist – Ross calls this programmatic PR (and it is brilliant). We manage to get onto Justin Bieber who doesn't have two babies (and Ross makes a brilliant groan-worthy joke). We briefly discuss hacking the social media algorithms – trick is to have a video of my daughter playing with a cat. Onto images and then videos (Ross is enthusiastic) and then trite Cornflake Packet philosophy in Public Relations (Ross is sick in his mouth). Interestingly he was down the Old Kent Road when he started his Bootstrap business. He's not there any more. Quick plug for the Canonical Chronicle – no idea what is in it, but the name is brilliant.

Quick fun discussion about Scottish accents (he says that he sounds like Mrs Doubtfire on Helium). Then onto Brand, Brand, Brand. Ross loves brand :) A great approach to linkbuilding / PR is to help make their life easier… and to make YOUR life easier, scrape their articles and use NLP to write the perfect pitch to each journalist – Ross calls this programmatic PR (and it is brilliant). We manage to get onto Justin Bieber who doesn’t have two babies (and Ross makes a brilliant groan-worthy joke). We briefly discuss hacking the social media algorithms – trick is to have a video of my daughter playing with a cat. Onto images and then videos (Ross is enthusiastic) and then trite Cornflake Packet philosophy in PR (Ross is sick in his mouth). Interestingly he was down the Old Kent Road when he started his Bootstrap business. He’s not there any more. Quick plug for the Canonical Chronicle – no idea what is in it, but the name is brilliant.