Podcast appearances and mentions of martin splitt

In this candid episode of Search Off the Record, Gary Illyes and Martin Splitt from the Google Search team peel back the curtain to reveal a more human side of their work and challenges. Instead of diving deep into technical concepts, they reflect on their personal journeys—touching on everything from public speaking nerves to building empathy between developers and SEOs. Through playful banter and thoughtful commentary, they share how communication, context, and curiosity play vital roles in their day-to-day roles, both internally at Google and in the broader web ecosystem. The conversation also explores the evolution of Martin's career, his passion for the web, and how his developer background helps him bridge gaps in technical understanding. The duo navigates the complexities of delivering accurate guidance in public forums, the risk of being taken out of context, and the importance of clear communication across diverse audiences. It's a thoughtful, lighthearted, and occasionally philosophical discussion that reminds listeners that behind the guidance, there are real people striving to make the web better for everyone. Resources:  Episode 93 transcript→https://goo.gle/sotr093-transcript  Chapters: 0:00 – Intro & Setup 1:30 – Life at Google 3:30 – Speaking to Developers 6:30 – Early Speaking Days 10:00 – SEOs vs Devs 14:00 – Should SEOs Code? 19:00 – Context is Everything 23:30 – Clearer SEO Advice 26:30 – Why No Slides 29:00 – Wrap Up Chat Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #SEO Speaker: Martin Splitt, Gary Illyes Products Mentioned: Search 

In this episode of Search Off the Record, Gary Illyes and Martin Splitt from the Google Search team dive deep into the foundations of how the web works—specifically HTTP, TCP, UDP, and newer technologies like QUIC and HTTP/3. The two reflect on how even experienced web professionals often overlook or forget the mechanics behind these core protocols, sharing insights through technical discussion, playful banter, and analogies ranging from messenger pigeons to teapots. The conversation spans key concepts like packet transmission, connection handshakes, and the importance of status codes such as 404, 204, and even 418 (“I'm a teapot”). Throughout the conversation, they connect these protocols back to real-world implications for site owners, developers, and SEOs—like why Search Console might report network errors, and how browser or server behavior is influenced by low-level transport decisions. With a mix of humor and expertise, Gary and Martin aim to demystify a crucial part of the internet's infrastructure and remind listeners of the layered complexity that makes modern web experiences possible. Resources: Episode transcript →https://goo.gle/sotr091-transcript    Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #SEO #Http Speakers: Lizzi Sassman, John Mueller, Martin Splitt, Gary Illyes Products Mentioned: Search Console - General  

In this episode of Search Off the Record, Google's Martin Splitt, Cherry, and Gary Illyes discuss the exciting expansion of Search Central Live with the introduction of Search Central Live Deep Dive. They share the history of Search Central events, the inspiration behind creating a more advanced, multi-day experience, and how community feedback helped shape the new format. Cherry explains how the Deep Dive events will offer in-depth sessions, practical workshops, and greater opportunities for networking within the Search community across the APAC region.   The team also offers a behind-the-scenes look at the complexities of planning international events, from budgeting and travel logistics to ensuring high-quality attendee experiences. They highlight plans for new locations including Budapest and South Africa, and outline how interested participants can apply. If you want to hear about the future of Google's Search community events and how to get involved, this episode is a must-watch.   Resources: Episode transcript → https://goo.gle/sotr090-transcript   Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral

Ever wondered how web standards are made? Martin and Gary from Google Search take you behind the scenes of the internet's governing bodies. From the IETF to the W3C, learn about the consensus-driven processes that shape the web. Find out why these standards are crucial for ensuring a consistent and reliable online experience. Resources: Episode transcript →  https://goo.gle/sotr089-transcript    Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.   #SOTRpodcast #SEO   Speakers: Lizzi Sassman, John Mueller, Martin Splitt, Gary Illyes Products Mentioned: Search Console - General  

In this episode, we discuss SEMRush's acquisition of Third Door Media, including Search Engine Land. We explore the pending uproar around Google and Bing using recipes without permission, the removal of key fields from Google Business Profiles, and insights from Martin Splitt on multilingual SEO. Tune in for valuable updates!Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Sat, 21 Sep 2024 08:12:03 +0000 https://podcast552923.podigee.io/325-new-episode 2e23aa4ef4899bb0a774b1c26bc36a1e Google hat die Bedeutung des Page Speeds und der Core Web Vitals relativiert. Wie wichtig sind diese Faktoren wirklich - aus SEO-Sicht und darüber hinaus? Technisches SEO umfasst unter anderem auch Kriterien wie die Ladezeit bzw. den Page Speed. Google fasst wichtige Faktoren der Page Experience in den sogenannten Core Web Vitals zusammen. Sie sind als Gegenstand von Optimierungen sehr beliebt, weil sich Änderungen gut messen lassen. Allerdings sollte man diese Kriterien nicht überbewerten. Das erklärte jetzt Martin Splitt von Google. Google hat eine eigene Umfrage zur Verwendung von KI wieder gelöscht. Darin wurden Website-Betreiber gefragt, wie sie KI zu SEO-Zwecken einsetzen. Auch nach dem Abschluss des Google Core Updates vom August gibt es noch viel Bewegung auf den Suchergebnisseiten. Google hat in den letzten Tagen offenbar viele Einträge aus Google Business Profile entfernt. Betroffen sind bestimmte Branchen. full Google hat die Bedeutung des Page Speeds und der Core Web Vitals relativiert. Wie wichtig sind diese Faktoren wirklich - aus SEO-Sicht und darüber hinaus? no Christian Kunz

So it seems that anyone who's anyone has an anti-trust suit or some other major legal challenge taking place, especially if you're with Apple or Google. Hosts Jim Hedger and Kristine Schachinger talk about the various anti-trust cases covering two types of Googley advertising monopolies and a spiffy tax dodge scheme the EU's angry with Apple and Google over. We also talk about the introduction of Gemini AI to Google's productivity suite including the feature that can turn your notes into a generic podcast. BTW, "Rutabaga". That's this week's safe word that proves we're real. Kristine introduces a story that suggests families should come up with safe words to combat AI loan scams in which the scammers run a short clip of a voice through AI to convince people's parents to send them money. Twixter is leaving San Francisco and the right wing American propaganda network, Tenet Media is shuttered by the DOJ because they're a front from Russian malfiance. We also talk about a lot of Googley goodness including Martin Splitt's declaration that no Exif Data was parsed to generate those search or image results, Google's spam warnings about misuse of their Indexing API, the move from FID to INP, and how changing your heading heirarchy isn't the massive fix you might think it is. Remember, rutabaga. Accept no substitutes.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Sat, 24 Aug 2024 05:54:59 +0000 https://podcast552923.podigee.io/321-neue-episode 12087667c6338d09d23b71230bed8c14 Das Google Core Update zeigt inzwischen bei einigen Websites deutliche Auswirkungen. Außerdem sind viele Image Thumbnails auf die Suchergebnisseiten zurückgekehrt. Etwas mehr als eine Woche läuft das Google Core Update vom August bereits, und inzwischen sind bei einigen Websites Änderungen zu erkennen. So erholen sich zum Beispiel manche der Websites, die seit dem Helpful Content Update vom September 2023 verloren hatten. Und: Viele der verlorenen Image Thumbnails auf den Suchergebnisseiten sind zurück. Google hat seine Rankingprpobleme gelöst, die am 15. August begonnen hatten. Damit ist es jetzt eine bessere Zuordnung von Veränderungen der Rankings zum Core Update möglich. Um in den Google AI Overviews zu erscheinen, sollte eine Website auch ein gutes Ranking in der Suche haben. Das zeigt eine aktuelle Studie. Martin Splitt von Google hat erklärt, warum manche URLs in der Kategorie "gefunden, nicht indexiert" in der Google Search Console erscheinen und was man unternehmen kann, damit Google Seiten crawlt und indexiert. full Das Google Core Update zeigt inzwischen bei einigen Websites deutliche Auswirkungen. Außerdem sind viele Image Thumbnails auf die Suchergebnisseiten zurückgekehrt. no

Ever wondered how JavaScript impacts SEO? Here is the full written guide on JavaScript SEO on my website. In this interview, I ask Martin Splitt from Google the most pressing JavaScript SEO questions. Martin sheds light on Googlebot's behavior, the importance of server-side rendering, and how to identify and fix JavaScript SEO issues. Watch now to level up your JavaScript SEO knowledge! Watch the video on YouTube: https://youtu.be/0iHDk7uqByI In this comprehensive Q&A session, we cover a wide range of topics, including:✅ The path Googlebot follows when visiting a page ✅ How Google decides whether to index a specific page ✅ The new robots.txt reports in Google Search Console ✅ Dealing with crawl budget issues for small and large websites ✅ The time difference between Googlebot crawling and rendering a page ✅ How Googlebot handles dynamic content and JavaScript rendering ✅ The impact of "no-index" and "index" tags in source code vs. rendered HTML ✅ Blocking users based on geolocation and its SEO implications ✅ Understanding and identifying crawl budget issues ✅ Googlebot's behavior with button links, JavaScript links, and redirects ✅ Effective communication between SEOs and developers ✅ Evaluating JavaScript-based sites with SEO tools ✅ Best practices for e-commerce websites, pagination, and infinite scroll✅ Common JavaScript SEO mistakes and how to avoid themThis interview is packed with valuable insights and actionable tips for optimizing your JavaScript-based website for search engines. Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO Follow Olga Zarr X/Twitter Follow Olga Zarr on LinkedIn The best SEO newsletter The best SEO podcast SEO consultant Olga Zarr

Every interview is a chance for me to learn and engage in fun conversations. For those that have been following the podcast, many of you know, I have been seeking advice and gaining knowledge on rebreathers. Speaking to Martin Splitt of Switzerland was no exception. Becoming certified in the Seychelles before continuing his path closer to home, it was great to hear his insights and thoughts about his journey. The benefits of learning from multiple instructors, going from Open Circuit to Closed, why he gravitated towards the Divesoft Liberty, and my reasons for choosing the Fathom Gemini. Please enjoy. Instagram:https://www.instagram.com/the_splitti/Website:https://tauchenmitsplitti.ch/Podcast:https://open.spotify.com/show/087Wy8vimWknyqtSkXPOyIYoutube:https://www.youtube.com/channel/UCJiwpzoexEK7aHUW7rOZbgQ

Episode 188 contains the Digital Marketing News and Updates from the week of Nov 20-24, 2023.1. Overlooked Details That Make or Break Your SEO - Search engines look at many factors when determining how to rank web pages in search results. While flashy new SEO trends come and go, focusing on foundational website quality and technical basics tends to pay off more in the long run. Google's John Mueller, Martin Splitt, and Gary Illyes recently delved into the concept of site quality in a podcast, offering valuable insights for business owners and digital marketers. Their discussion demystifies site quality, emphasizing its simplicity and practicality. Site Quality is Not Complex: The Google experts encourage reading site quality documentation, asserting that understanding and achieving site quality is not as complicated as it may seem. Gary Illyes remarks, "It's not rocket science," suggesting that the basics of site quality are accessible to everyone. No Specific Tools for Site Quality: Unlike technical issues, there are no direct tools to measure site quality. Traffic metrics may indicate changes, but they don't pinpoint specific quality issues. This means business owners need to assess their content's effectiveness and relevance themselves. Reframing the Approach: Illyes advises reframing the problem by focusing on whether a page delivers what it promises to users. This user-centric approach is key to improving site quality. It's about creating content that helps users achieve their goals. Quality in Terms of Value Addition: Adding value is crucial for site quality. In competitive search queries, it's not enough to be relevant; your content must offer something unique and valuable that stands out from what's already available. Mueller explains that simply replicating what's in the search results doesn't add value. Instead, aim for content that exceeds the existing baseline. Breaking into Competitive SERPs: Illyes suggests an indirect approach to compete in tough SERPs. Choose realistic battles and focus on areas where you can genuinely offer something different and better. In summary, Google's experts highlight the importance of user-focused content, uniqueness, and value addition in achieving site quality. For business owners, this means focusing on creating content that genuinely helps users and offers something beyond what's already out there.2. Master the SEO Basics: Google's Advice for Effective Website Optimization - In the ever-evolving world of Search Engine Optimization (SEO), it's easy to get caught up in the latest trends and advanced tactics. However, Google's Search Relations team, featuring Martin Splitt, Gary Illyes, and John Mueller, emphasized the importance of mastering basic technical SEO issues first. This advice is particularly relevant for business owners who might not be deeply versed in the intricacies of SEO.Technical SEO involves optimizing the architecture and infrastructure of a website to enhance its crawling and indexing by search engines. This is crucial because, no matter how innovative your SEO strategies are, if search engines like Google can't properly crawl or render your site, your efforts won't yield the desired results. Illyes highlights the importance of ensuring that your content is accessible and useful, as these are key factors that Google considers.Another significant point discussed is the common misconception that high traffic automatically means high-quality pages. Mueller advises looking beyond just traffic metrics and focusing on user engagement and satisfaction. These are more accurate indicators of a page's usefulness and quality. It's important to focus on relevant queries and track lower-level pages to better understand a site's performance.The key to creating high-quality content is to focus on what helps people achieve their goals when they visit your page. This could mean providing comprehensive answers to common questions, solving problems, or sharing engaging stories. Illyes suggests that quality might be simpler than most think – it's about writing content that genuinely helps your audience.For business owners, the takeaway is clear: before diving into complex SEO strategies, ensure that your website's technical foundation is solid. Also, prioritize creating content that is not just high in volume but high in value to your audience. By focusing on these areas, you can significantly improve your website's SEO performance.3. Rethinking SEO Success: Beyond Traffic Metrics - In episode 66 of Google's "Search Off the Record" podcast, Google's John Mueller and Martin Splitt discussed a crucial aspect of SEO: the real value of traffic metrics. The conversation highlighted a common misconception in the SEO community—equating high traffic with success. While many SEO professionals boast about traffic increases, Mueller and Splitt emphasized the importance of focusing on more meaningful goals, like conversions and business impact.The podcast shed light on the tendency of SEOs to prioritize traffic statistics over Return on Investment (ROI) or the actual impact on earnings. Mueller speculated that this might be due to the delayed effects of SEO efforts on tangible business results. He pointed out that while traffic data is useful, it can be misleading if not analyzed in the context of its relevance and contribution to business goals.The discussion also touched on the different types of traffic and their varying values. Not all traffic contributes equally to sales or brand building; some may be irrelevant or non-converting. Therefore, understanding the nature of the traffic and its actual impact on sales or business growth is crucial.Mueller and Splitt's conversation serves as a reminder for SEO professionals to align their strategies with broader business objectives, rather than just chasing traffic numbers. It calls for a more nuanced approach to SEO, where the success is measured not just by the quantity of traffic, but by its quality and contribution to the business's bottom line.4. Google Clarifies the SEO Value of 404 Pages - Google recently shed light on the SEO implications of 404 error pages, offering valuable insights for business owners and digital marketers. A 404 error occurs when a page on a website cannot be found. Contrary to common belief, these pages can have a positive impact on a site's SEO if managed correctly.Google's John Mueller explained that 404 pages are a normal part of the web. They signal to search engines that a page no longer exists, which is crucial for maintaining a clean and up-to-date site structure. Importantly, 404 errors do not directly harm a site's overall ranking in search results.For business owners, this means that occasional 404 errors are not a cause for alarm. However, it's important to monitor these errors and ensure they are appropriate. For instance, if a product is no longer available, a 404 page is suitable. But if the page has moved, a 301 redirect to the new location is better for both users and search engines.Understanding the role of 404 pages in SEO is vital for maintaining a healthy website. It's about balancing user experience and search engine signals. Regularly checking for 404 errors and addressing them appropriately can contribute to a more effective online presence.This insight from Google highlights the importance of website maintenance and understanding the nuances of SEO. It's a reminder that not all errors are detrimental and that proper management of these pages can support a site's SEO strategy.5. AI in Content Creation: A Tool, Not a Threat - Google Search Relations team, including Martin Splitt, Gary Illyes, and John Mueller, discussed the role of AI in content creation. They view AI as a valuable aid to human creativity, not a replacement. The team emphasized that AI is excellent for certain tasks but not a catch-all solution. They humorously noted how technology, like Google Plus, can quickly become outdated, highlighting the rapid evolution of tech.The Google team believes AI can be particularly useful for overcoming writer's block or meeting tight deadlines. AI tools can suggest frameworks, phrases, and variations to speed up the writing process. However, they stressed that AI should be used responsibly and as a complement to human creativity, not as a substitute. This perspective encourages a balanced approach to AI in content creation, viewing it as a tool to enhance human efforts rather than overshadow them.Key Takeaways: AI as a Creative Aid: AI is seen as a tool to enhance human creativity, especially useful in overcoming writer's block or accelerating the writing process. Balanced Perspective: The Google team advocates for a responsible use of AI, emphasizing its role as a supplement to human creativity rather than a replacement. Rapid Technological Evolution: The discussion also touches on the fast-paced nature of technology, using Google Plus as an example of how quickly tech can become outdated. 6. Google's Guidance On SEO Tools - Google's John Mueller addressed a query regarding the use of SEO tools for content writing, specifically in the context of a Vietnamese travel agency blog. The question revolved around whether to include Vietnamese accents in keywords, as suggested by an SEO tool, considering the primary audience comprised American and Australian tourists unlikely to use these accents in searches.Mueller's response emphasized the importance of writing in the language of the audience, particularly for headers and body text. He advised not to depend entirely on SEO tools for writing guidance but to conduct independent research. Mueller suggested examining the Search Engine Results Pages (SERPs) with and without accents (e.g., "quảng binh" vs. "quang binh") to understand better what ranks higher and is more relevant to the target audience.The key takeaway from Mueller's advice is the significance of not relying solely on SEO tools. These tools are based on the current knowledge and trends in SEO, which can be limited and sometimes outdated. They were developed based on what SEOs believed to be effective at the time, such as keyword densities and reciprocal linking strategies, which eventually became less effective.Mueller's guidance underscores the dynamic nature of SEO and the need for writers and marketers to use their judgment and stay updated with current best practices. While SEO tools can provide valuable insights, they should not dictate content creation. Instead, a balance between tool-guided insights and personal research and understanding of the audience should drive content strategy.This advice is particularly relevant for small business owners and digital marketing enthusiasts who aim to create content that resonates with their audience while also performing well in search engines. Understanding the limitations of SEO tools and the importance of audience-centric content can lead to more effective and engaging digital marketing strategies.7. Follower Count: Not a Google Search Ranking Factor - There's a common belief among some digital marketers and business owners that a higher number of followers on social media platforms like Twitter or Instagram could positively influence their Google search rankings. This assumption stems from the idea that social signals, such as likes and followers, might be interpreted by Google as indicators of a site's popularity or credibility.Google has explicitly stated that follower counts on social media are not a factor in determining search rankings. This clarification is significant because it helps refocus SEO strategies on more impactful practices. Google's search algorithms are complex and take into account numerous factors, but social media follower counts are not among them.For small business owners and digital marketing enthusiasts, this information is vital. It means that while having a robust social media presence can be beneficial for brand awareness and customer engagement, it does not directly contribute to how well your website ranks in Google searches. Therefore, efforts should be more strategically directed towards proven SEO practices like content quality, website optimization, and building authoritative backlinks.Key Takeaways: Social media is valuable for engagement and brand presence, not for SEO in terms of follower counts. Focus on creating high-quality, relevant content and optimizing your website for a better user experience. Building a strong backlink profile from reputable sources can significantly impact your Google search rankings. Understanding what does and does not impact your website's ranking in search results is key to effective SEO. This clarification from Google serves as a reminder to focus on the core aspects of SEO that genuinely make a difference, rather than misconceptions like the impact of social media follower counts.8. Google to Remove Crawl Rate Tool from Search Console in 2024 - Google has announced that it will be deprecating the Crawl Rate Limiter legacy tool within Google Search Console on January 8, 2024. This decision comes as Google believes the tool has become less useful due to advancements in its crawling logic and the availability of other tools for publishers.The Crawl Rate Limiter allowed website owners to communicate to Google how often to crawl their site. It was particularly useful for sites experiencing server load issues due to frequent crawling by Googlebot. However, Google has improved its crawling algorithms to automatically adjust based on a site's server response. For instance, if a site consistently returns HTTP 500 status codes or if the response time significantly increases, Googlebot will automatically slow down its crawling.Gary Illyes from Google explained that the tool's usefulness has diminished over time. He noted that the tool's effect on crawling speed was slow and it was rarely used. With its removal, Google will set a new minimum crawling speed, which will be comparable to the old crawl rate limits, especially for sites with low search interest.For website owners experiencing issues with Googlebot crawling, Google recommends referring to a specific help document and using a report form to communicate any concerns.As a business owner, it's crucial to stay informed about changes in Google's tools and services, as they can impact your website's visibility and performance. The removal of the Crawl Rate Limiter tool signifies Google's confidence in its automated systems to manage site crawling efficiently. However, it also means that you should be more vigilant about monitoring your site's performance and be ready to use alternative methods to communicate any crawling-related issues to Google.9. Google Removes Key Robots.txt FAQs - Google recently removed its Robots.txt FAQ help document from its search developer documentation. This change has raised questions among webmasters and SEO professionals about the implications for website crawling and indexing.Robots.txt is a file used by websites to communicate with web crawlers about which parts of the site should or should not be processed or scanned. Google's FAQ page on this topic was a valuable resource for understanding how to use this file effectively. Its removal means that some specific guidance and clarifications are no longer directly available from Google.Key Takeaways from the Removed FAQs: A website doesn't necessarily need a Robots.txt file; without it, Googlebot will generally crawl and index the site normally. The Robots.txt file is recommended for controlling crawler traffic to prevent server issues, not for hiding private content. For controlling how individual pages appear in search results, use the Robots meta tag or X-Robots-Tag HTTP header. Changes in the Robots.txt file can take up to a day to be reflected in Google's cache and subsequently affect search results. Blocking Google from crawling a page using Robots.txt doesn't guarantee removal from search results. For explicit blocking, use the 'noindex' tag. As a business owner, it's important to understand that while the specific FAQs are no longer available, the fundamental principles of using Robots.txt remain unchanged. It's crucial to ensure that your website's Robots.txt file is correctly configured to guide search engines effectively. Remember, incorrect or unsupported rules in this file are typically ignored by crawlers, so accuracy is key.The removal of the Robots.txt FAQs by Google underscores the dynamic nature of SEO and the importance of staying informed about best practices. Business owners should consult with SEO professionals or refer to updated resources to ensure their website's Robots.txt file aligns with their digital marketing goals.10. Google Ads to Update Location Asset Requirements: What You Need to Know - Google Ads is set to update its location asset requirements in December. A location asset in Google Ads is a feature that allows advertisers to include specific location details, like addresses and phone numbers, in their ads. This is particularly useful for businesses with physical locations, as it helps potential customers find them easily.The upcoming change aims to clarify which types of location assets are not allowed, helping advertisers better understand the restrictions. The update will specifically address locations that are closed, not recognized by Google, or do not match the business running the ad. Additionally, assets with products or services that do not match the specified location will be disallowed.This update is significant for business owners and digital marketers. Using location assets effectively in ads can significantly boost a business's visibility and conversion potential. However, not adhering to these updated requirements could result in leaving out vital details, potentially harming your return on investment.11. Microsoft Advertising's Last-Minute Shopper Insights - As the holiday shopping season reaches its peak, Microsoft Advertising's Festive Season Marketing Playbook offers valuable insights for advertisers to capitalize on consumer spending. Here's a concise summary: Timing of Revenue Peaks: Despite some advertisers not yet seeing a peak in revenue, historical trends show significant spikes around Black Friday and Cyber Monday. This year, a 3-4% increase in holiday spending in the US is anticipated, potentially reaching up to $966.6 billion. The UK and Germany are also expected to see similar high spending, highlighting the global impact of the season. Shift in Consumer Behavior: A notable trend this year is the increased emphasis on deal-seeking. Over two-thirds of US shoppers are spending more time looking for coupons and deals, especially around the Cyber5 period (Thanksgiving, Black Friday, Small Business Saturday, Sunday, and Cyber Monday). Advertisers need to adapt to this trend and align their strategies accordingly. The Central Role of Search in Purchasing Decisions: Search remains a crucial component in guiding both online and in-store purchases. It's a pivotal tool for discovering new retailers, conducting pre-purchase research, and comparing prices. For example, Gen X consumers heavily rely on search to find the best prices. In the EMEA region, deal-seekers spend 33% more time searching than average shoppers, offering a significant opportunity for targeted advertising. Post-Cyber5 Opportunities: Search volumes remain high even after the Cyber5 period, presenting a continued opportunity for advertisers. Many holiday clicks and conversions happen during Cyber5 with lower cost per acquisition (CPA), so maintaining active advertising campaigns during this period can yield substantial benefits. Planning for Returns: The post-holiday return period is another critical aspect for businesses. Search volumes for returns peak shortly after Christmas and continue into the new year. Preparing for this influx and adjusting marketing strategies can help mitigate potential losses and maintain customer satisfaction. Strategic Holiday Planning Checklist: Microsoft suggests launching campaigns early, using remarketing and dynamic search ads, emphasizing value messages, leveraging AI for personalized offerings, and utilizing store support for profitable online growth.

Episode 180 contains the important Digital Marketing News and Updates from the week of Sep 25-29, 2023.1. Is Google Lying About Using Clicks in Rankings? A X-Googler Testimony - The debate over whether Google uses clicks as a direct ranking factor has taken a new turn. Eric Lehman, a former 17-year Google veteran who worked on search quality and ranking, recently testified in the ongoing U.S. vs. Google antitrust trial. Lehman stated that Google's machine learning systems, BERT and MUM, are becoming more critical than user data for search rankings. He believes that Google will increasingly rely on machine learning to evaluate text rather than user data.Lehman's testimony has sparked controversy, especially among SEO experts, who have long questioned Google's transparency about its ranking factors. Google's Gary Illyes, at a recent AMA, confirmed that Google uses historical search data for its machine-learning algorithm, RankBrain. However, he clarified that clicks are not necessarily a direct ranking factor. Instead, they are used for evaluating experiments and personalization.The Department of Justice (DOJ) also attempted to challenge Lehman's statements by questioning Google's advantage in using BERT over its competitors. Lehman clarified that Google's edge comes from inventing BERT, not from its user data. The DOJ's attempt to impeach Lehman's testimony seemed to backfire, adding more credibility to his statements.Lehman also touched on the sensitive topic of using clicks in search rankings. He mentioned that Google avoids confirming the use of user data in rankings to prevent people from thinking that SEO could be used to manipulate search results. This adds another layer of complexity to the ongoing debate.In summary, while clicks may not serve as a direct ranking factor, they are part of a more complex system that includes machine learning algorithms and personalization. Lehman's testimony has reignited the discussion about Google's ranking factors, raising questions about the company's transparency and the future of SEO.2.

Episode 176 contains the notable Digital Marketing News and Updates from the week of August 28 - Sep 1, 2023.1. Google Announces Lighthouse 11 with New Accessibility Audits, and LCP Bug Fix - Google PageSpeed Insights (PSI) is a free tool to help you find and fix issues slowing down your web application. PageSpeed Insights (PSI) reports on the user experience of a page on both mobile and desktop devices, and provides suggestions on how that page may be improved. An open-source tool called Lighthouse collects and analyzes lab data that's combined with real-world data from the Chrome User Experience Report dataset. Google has released the latest version (v.11) of Lighthouse, an open-source tool that helps developers and webmasters measure the performance of their websites. Lighthouse 11 includes a number of new features and improvements, including: New accessibility audits: Website accessibility is not currently a ranking factor and quite likely not a quality signal. However it's a best practice for a website to function correctly for as many people as possible. Lighthouse 11 introduces thirteen new accessibility audits that help developers identify and fix accessibility issues on their websites. Changes to how best practices are scored: Lighthouse 11 has changed the way that best practices are scored. This makes it easier for developers to understand how their websites are performing and what they can do to improve their scores. Largest Contentful Paint scoring bug fixed: Lighthouse 11 has fixed a bug that was affecting the scoring of Largest Contentful Paint (LCP). LCP is a measure of how long it takes for the largest content element on a page to become visible. Updated Interaction to Next Paint (INP) to reflect it's no longer experimental: Lighthouse 11 has updated the Interaction to Next Paint (INP) metric to reflect that it is no longer experimental. INP measures the time it takes for a user to be able to interact with a page after it has loaded. In my opinion, INP is in line to become an official Core Web Vital in 2024. These changes make Lighthouse 11 a more powerful and useful tool for developers and webmasters who want to improve the performance of their websites.2. YouTube Creators Can Now Remove Community Guideline Strikes - YouTube has announced that creators will now be able to remove Community Guideline strikes from their channels by completing educational courses. This is a new policy that was introduced in June 2023, and it is designed to help creators learn about the Community Guidelines and how to avoid violating them in the future.To remove a strike, creators will need to complete a course that covers the Community Guidelines and how to create compliant content. The course is available in several languages, and it takes about an hour to complete. Once the course is completed, the strike will be removed from the channel.This new policy is a positive step for YouTube creators. It provides them with a way to learn from their mistakes and avoid getting strikes in the future. It also shows that YouTube is committed to creating a safe and positive environment for its users.3. Your Site's Language Doesn't Protect It From Google's Penalty - Google can issue manual actions to any site, regardless of the language it is written in. This means that sites written in non-native English can still be penalized by Google if they violate the company's webmaster guidelines.Google Search Advocate, John Muller was asked if Google penalizes sites written by non-native English writers. Mueller responded that manual actions and algorithm changes are independent of the native language of the authors or the site language. He also said that Google does not have a list of "bad" languages, and that all sites are treated equally.This means that site owners who write in non-native English need to be just as careful as those who write in English as their first language. They should avoid any practices that could lead to a manual action, such as keyword stuffing, cloaking, and duplicate content.4. How Googlebot Handles AI-Generated Content

Episode 173 contains the notable Digital Marketing News and Updates from the week of August 7 -11, 2023.1. Amazon is Testing AI to Write Product Descriptions for Sellers - Amazon is reportedly testing a generative AI tool for sellers that writes copy for product listings. This marks a significant move in integrating large language models (LLMs) into ecommerce. The tool is anticipated to revolutionize how merchants create and optimize product descriptions.According to a report by TechCrunch, Amazon is testing the tool with a small group of sellers. The tool is able to generate titles and descriptions for product listings, as well as bullet points and images. The tool is still under development, but it has the potential to save sellers a significant amount of time and effort.The use of LLMs in ecommerce is still in its early stages, but it has the potential to disrupt the industry. LLMs can be used to generate product descriptions, write customer reviews, and even create marketing campaigns. As LLMs become more sophisticated, they are likely to play an increasingly important role in ecommerce.2. Meta to Replace Inactive Group Admins: What You Need to Know -  Meta has begun notifying some group admins that they need to be more active in moderating their groups, or Meta will assign another group member to the job instead. This change is likely in response to the ongoing moderator conflict at Reddit, which has seen some large and popular communities become unmoderated or even taken over by bad actors.The notification that Meta is sending to group admins says that they need to "take action to maintain activity" within their groups within one week. This includes things like posting new content, responding to comments, and enforcing the group's rules. If admins do not take action, Meta will assign another group member to the role.This change is likely to have a significant impact on many Facebook groups. Many groups rely on their admins to keep them active and moderated, and if those admins are replaced, it could lead to the decline or even collapse of those groups. It is also possible that this change could lead to an increase in spam and abuse in Facebook groups, as there will be fewer admins to monitor them.3. YouTube Cracks Down on Spammy Links in Shorts - YouTube is rolling out a new linking policy that will make it more difficult for creators to post spammy links in their Shorts videos and channel descriptions. The new policy will take effect on August 31, 2023.Under the new policy, links in Shorts videos and channel descriptions will be automatically converted to unclickable text. Creators will still be able to include links in their videos and descriptions, but they will need to be manually approved by YouTube before they can be clicked on.YouTube is making this change in an effort to curb the spread of spam on its platform. In recent months, YouTube has seen an increase in the number of spammy links being posted in Shorts videos and channel descriptions. These links often lead to malicious websites or scams.The new linking policy is expected to make it more difficult for spammers to spread their content on YouTube. It will also make it easier for users to identify and avoid spammy links.4. YouTube Expands Link Limit for Channel Profiles: Add Up to 14 Links Now! - YouTube is rolling out an update that will allow creators to add up to 14 links to their channel profiles, up from the previous limit of 5. This new feature is designed to give creators more ways to promote their content and drive traffic to their websites, social media profiles, and other online destinations.To add links to your channel profile, simply go to the "About" tab and click on the "Links" section. You can then enter up to 14 links, each with a title and a description. The links will be displayed in a grid format on your channel profile, and viewers can click on them to visit the linked destinations.This new feature is a welcome addition for YouTube creators, as it gives them more flexibility and control over how they promote their content. It can also help creators to drive traffic to their websites and social media profiles, which can help them to grow their audience and reach more viewers.5. YouTube Makes it Easier to Find Longer Content from Shorts - YouTube is testing a new feature that will allow creators to link their Shorts clips to longer video uploads. This will make it easier for viewers to find and watch longer content that is related to the Shorts they have enjoyed.The new feature is currently being tested with a small group of creators. If it is successful, it could be rolled out to all creators in the coming months.The ability to link Shorts clips to longer video uploads is a significant development for YouTube. It could help creators to grow their audiences and drive more traffic to their channels. It could also help to make YouTube a more discoverable platform for users.6. YouTube's New Report: See How Your Videos Are Performing by Format - YouTube has announced a new report that will allow creators to see how their videos are performing by format. The report, which is available in YouTube Studio, breaks down views, watch time, and other metrics by video format, including Shorts, longform videos, and live streams.This new report is a valuable tool for creators who want to understand how their viewers are engaging with their content. It can help creators to identify which formats are performing well and which ones could use improvement. This information can then be used to make strategic decisions about future content creation.For example, if a creator sees that their Shorts are getting a lot of views but their longform videos are not, they may want to focus on creating more Shorts in the future. Or, if a creator sees that their live streams are getting a lot of engagement but their Shorts are not, they may want to experiment with different ways to promote their live streams.The new report is just one of the many ways that YouTube is helping creators to succeed. By providing creators with insights into their performance, YouTube is empowering them to make informed decisions about their content creation.7. 3 Ways to Keep Your AI Chatbot Content Out of Google Search - AI chatbots are becoming increasingly common on websites across the globe, providing instant customer service and engagement. But AI-powered agents can also produce inaccurate content that website owners may not want to be a part of their human-edited and generated content. Google's Search Advocate, John Mueller, recently advised website owners to consider ways to block artificial intelligence (AI) chatbot content from indexing. This is because AI chatbot content can often be repetitive and low-quality, which can negatively impact a website's search engine ranking.There are three main ways to block Google from indexing AI chatbot content: Use a roboted iframe. This is a frame that the site owner can control independently, allowing them to apply a noindex directive to it, which prevents it from being indexed by search engine bots since Google can crawl iframes. Use a roboted JavaScript file / resource. This is a file that can be used to control how Google crawls and indexes a website. By adding a noindex directive to this file, Google will be prevented from indexing the AI chatbot content. Use the data-nosnippet attribute. This attribute can be added to HTML elements to prevent them from being included in the snippet that is displayed in search results. This can be useful for blocking AI chatbot content that is not relevant to the user's search intent. It is important to note that these methods are not foolproof. Google may still be able to index AI chatbot content if it is not properly blocked. However, by using these methods, website owners can significantly reduce the chances of their AI chatbot content being indexed.8. Google Ads Updates: Get More Customers with New Features - Google Ads is rolling out a number of new features and making major updates to its platform in the coming months. These changes are designed to help advertisers improve their campaigns and get better results. The changes to Google Ads were unveiled via an announcement on their announcement page. They wrote: “This holiday season is just around the corner, which means one thing: shoppers and retailers alike are working on their checklists. In fact, today's shoppers are being more intentional with their holiday purchases, with 74% planning their shopping ahead of time.” “AI-powered tools are transforming businesses' ability to move faster, better understand the intent of their customers, and engage them in new ways across the path to purchase.” “Today, we're excited to share new tools to generate insights and new features to help you do more with Google AI.” Here are  the things you should know about: Local inventory ads and Omnichannel Shoppers - According to Google's data, 61% of holiday shoppers use five or more channels while shopping over two days. To reach these omnichannel consumers, Google is expanding ad formats and adding new optimization tools. For example, businesses can now use “Pickup Later” annotations for local inventory ads if they don't have a feed set up. Insights On Early Holiday Shopping - Advertisers can now access more granular performance reporting on products, brands, and labels over time in the Ads interface to capitalize on this. The Performance tab in Google Merchant Center has also been upgraded with competitive benchmarks on bestselling items and pricing visibility. Targeting - Google is enhancing the promotions, shipping details, and visuals on product listings to help items stand out. Advertisers can now target deals to specific locations and categories. Same-day delivery and return information will also be more prominent. AI Tools In Product Studio - Google is launching new tools to help retailers improve product images and create 3D visual assets. Product Studio will be available within Merchant Center Next, Google's upgraded interface for managing Shopping campaigns. It will also be available on the Google & YouTube App on Shopify. Shopify merchants can access Product Studio directly through their Shopify account. Early adopters can test out Product Studio ahead of its full release. AI Strategy in Performance Max - Google urges more advertisers to adopt its AI-powered Performance Max campaigns this holiday season. The platform can now optimize for high lifetime value new customers, helping businesses focus spending on valuable first-time buyers. Early adopters who have switched from standard Shopping campaigns to Performance Max have reportedly seen a 25% increase in conversion value on average, at similar return on ad spend levels. 9. Google Updates Performance Max Best Practices: How to Get Better Results - Google has updated its Performance Max best practices guide, with new recommendations for businesses of all sizes. The guide covers everything from setting goals and budgets to creating effective creative.One of the key changes in the new guide is the emphasis on using Performance Max to achieve specific business goals. The updated best practices guide underscores how Performance Max campaigns can help retailers optimize ad spending across Google's search, display, YouTube, and other inventory. In short – Performance Max utilizes AI to present customers with the most relevant combination of ad creatives across devices and marketing channels.The guide also provides new recommendations for leveraging Google's Performance Planner for optimizing budgets and bids. Performance Planner gives retailers suggested budget and bid adjustments to help campaigns achieve better performance for the same spend. Additionally, the guide offers tips on demand forecasts to understand predicted trends relevant to your business.The guide encourages marketers to experiment to measure the uplift in conversion value from switching to Performance Max. Here is what Google wrote: “If you are running Standard Shopping campaigns, you can run an experiment in order to measure the uplift in conversion value from switching to Performance Max. … If you're satisfied with the results of your A/B experiment, you can then continue running your new Performance Max campaign to replace your Standard Shopping campaign.”The guide provides tips on strategies like lower ROAS targets to increase visibility for high-priority products leading to significant retail moments. “For example, you may want a campaign for holiday merchandise, a campaign for high-margin products, and a campaign for everything else. Setting a lower ROAS target can also help maximize visibility for these products…”To help Performance Max campaigns learn faster, Google advises consolidating campaign structures where possible. “When setting up a new Performance Max campaign, you should consolidate your campaign structure where you can. Google AI works best when it can optimize performance across channels using a unified budget.”With the latest Performance Max capabilities, retailers can optimize for acquiring high-value customers. “New Customer Acquisition with High Value optimization is also now available in beta to help you optimize for new customers with high predicted lifetime value.”The guide concludes with a thorough review of reporting and insights, focusing on using retail-centric reports.The updated Performance Max best practices guide is a valuable resource for businesses of all sizes. By following the recommendations in the guide, businesses can improve the performance of their campaigns and achieve their desired results.10. Google Downgrades HowTo and FAQ Rich Results: What You Need to Know - Google will be showing fewer rich results in its search results, specifically showing less FAQ rich results across the search result snippets and limiting How-To rich results to desktop devices.Google said the FAQs, FAQPage structured data, rich results will only be shown for “well-known, authoritative government and health websites.”For all other sites, this rich result will no longer be shown regularly, Google added. Which sites Google decides to show them for are automated and algorithmic.Google said there is no reason to remove structured data from your site. Google said “Structured data that's not being used does not cause problems for Search, but also has no visible effects in Google Search.”Google said the How-To, from HowTo structured data, rich results will only be shown for desktop users, and not for users on mobile devices.Google added that “with mobile indexing, Google indexes the mobile version of a website as the basis for indexing: to have How-To rich results shown on desktop, the mobile version of your website must include the appropriate markup.”Google wrote, “For both of these items, you may also notice this change in the Search Console reporting for your website. In particular, this will be visible in the metrics shown for FAQ and How-To search appearances in the performance report, and in the number of impressions reported in the appropriate enhancement reports. This change does not affect the number of items reported in the enhancement reports. The search appearances, and the reports, will remain in Search Console for the time being.”11. Semantic HTML: Can It Help With SEO Success in 2023? - Semantic HTML is the practice of using HTML elements to convey the meaning of the content on a web page. This is in contrast to using HTML elements only for presentational purposes.There are many benefits to using semantic HTML for SEO. First, it helps search engines understand the content of your page better. This can lead to your page ranking higher in search results. Second, it can help users find the information they are looking for on your page more easily. Third, it can make your page more accessible to people with disabilities.Google's John Mueller, in a recent SEO Office Hours session, answered a question about whether the semantic HTML element has an impact on Google. John answered the question directly but there is a fair bit of nuance that was left out of his answer that needs to be addressed.The questioner asked: “Does the use of an HTML tag have an impact on Google? Is it better to put the content of a product listing page in an tag?”John responded: “The HTML element does not have any particular effect in Google Search. This is similar to lots of other kinds of HTML tags. There's so much more to using HTML than just Google Search though! Sometimes there are accessibility or semantic reasons to use a specific kind of markup, so don't only focus on SEO.”John Mueller correctly said that there are “semantic reasons” for some HTML elements. Semantic HTML tells developers (or search engines) what the purpose of that code is. For example, the element tells developers or search engines that whatever is wrapped within that element is the footer section of the webpage. The semantic HTML element describes the purpose of that section of content. The element makes it easier for search engines to identify where the main content is, making it easier to find where to find what Google's Martin Splitt calls, the Centerpiece Annotation.Of course you need to have good content in the block and if you do then you definitely make it easier for the Google crawler.12. Google Warns: Content Pruning Can Hurt Your SEO - Gizmodo published an article “exposing” CNET for deleting thousands of pages, as they put it to “game Google Search.” This, even though content pruning is a fairly common advanced SEO practice. And CNET decided which pages to “redirect, repurpose or remove (deprecate)” by looking at metrics such as: Pageviews. Backlink profiles Amount of time passed since the last update. And from an August 2023 leaked internal memo we learned that someone at CNET thinks that old content “sends a signal to Google that says CNET is fresh, relevant and worthy of being placed higher than our competitors in search results,”It's evident that, CNET needs better advice on how SEO works. Deleting content does not signal those three things. Publishing relevant, trustworthy, helpful, quality content for your audience on a technically sound website is what makes you worthy of greater organic search visibility.Here is the bad news for CNET - Google doesn't want to reward sites that are primarily driven by SEO traffic. The helpful content system is meant to reward websites that are primarily creating content for users, not search engines. Also, there is no “penalty” for having old content on your website. Google will not send a manual action notice to CNET, or any site, because you have an article that was published in 2015, or 2007, or 2003, or whatever year.To bolster my point, Google's Danny Sullivan, via his @SearchLiaison account on X, posted: “Are you deleting content from your site because you somehow believe Google doesn't like ‘old' content? That's not a thing! Our guidance doesn't encourage this. Older content can still be helpful, too.”When someone asked Sullivan on what to do if the old content has broken links, is no longer relevant or can't be made more helpful. Sullivan's response was: “The page itself isn't likely to rank well. Removing it might mean if you have a massive site that we're better able to crawl other content on the site. But it doesn't mean we go ‘oh, now the whole site is so much better' because of what happens with an individual page.”The “deleting old content is good for SEO” belief started back to 2011 (12+ years back) after Google launched the Panda update. After the launch, a Google employee wrote :”In addition, it's important for webmasters to know that low quality content on part of a site can impact a site's ranking as a whole. For this reason, if you believe you've been impacted by this change you should evaluate all the content on your site and do your best to improve the overall quality of the pages on your domain. Removing low quality pages or moving them to a different domain could help your rankings for the higher quality content.”IMO, may be that idea made sense back in 2011 but these days one needs to be informed and careful.  Google's Danny Sullivan, clarified that there is more need for nuance in this particular discussion and tried to make it clear that Google has never advised people to delete content simply because it's old. Other prominent Googlers, including John Mueller and Gary Illyes, have also advised improving content, instead of removing it, whenever possible.Deleting old content can be good for SEO performance. To be clear: deleting old content alone – just because it's old – probably won't help you much. However, deleting, improving and consolidating content should be part of your SEO strategy because it helps improve your overall content quality – or, as Mueller once put it, “building out your reputation of knowledge on that topic.”

Episode 170 contains the notable Digital Marketing News and Updates from the week of July 17-21, 2023.1. Sell Directly on TikTok with WooCommerce - WooCommerce and TikTok have partnered to allow WooCommerce merchants in the United States to sell directly on TikTok. This new program, currently in beta, gives store owners access to an audience of over 150 million, 61% of which engage in ecommerce behavior.To participate in the program, merchants must have a WooCommerce store in the United States and be approved by TikTok. Once approved, merchants can create a TikTok Shop and start selling their products.TikTok Shops offer a number of features that can help merchants sell more products, including: The ability to create product catalogs and tags The ability to run product ads The ability to track sales and performance The WooCommerce and TikTok partnership is a great opportunity for merchants to reach a new audience and grow their businesses.2. TikTok Launches Ads Transparency Library: See Who's Advertising What - TikTok has launched a new Ads Transparency Library (Commercial Content Library), which provides users with more information about the ads they see on the platform. The library includes information such as the advertiser, the target audience, and the creative used in the ad.The Ads Transparency Library is a welcome addition to TikTok, as it gives users more control over the ads they see. It also helps to increase transparency and accountability for advertisers.Having access to this data can give marketers a better understanding of campaign performance and the TikTok algorithm. This key information will help reveal what creatives work, what ideas don't work and more. Having this data at hand will enable marketers to make more informed decisions, potentially maximizing reach and ROI.Access to TikTok's Commercial Content Library is available to everyone globally. However, only data from Europe is available. TikTok said that its team is already working on ways to include advertising data from more countries, such as the U.S., in the future. But a date for this release is yet to be confirmed.Read TikTok's official blog post to find out more about its ads transparency library.3. Meta : How to Integrate Your Brand with Threads - Social media app Threads, Meta's new Twitter alternative, has seen a nearly 70% decline in the number of daily active users since its July 7 peak, according to market intelligence firm Sensor Tower, spoiling their explosive launch just two weeks ago and paling in comparison to Twitter. Now Meta is providing guidance to brands on how to integrate with Threads, its ephemeral messaging app for teenagers. The guidance includes tips on how to create "epic entrances," engage followers, and run challenges or contests.Meta suggests that brands make a grand entrance on Threads by combining images, memes, and open-ended questions to announce their arrival. They should also engage followers by creating interactive content, such as polls or quizzes. Additionally, brands can run challenges or contests to encourage users to create and share content on Threads.The guidance also emphasizes the importance of using puns and talking about Threads in order to promote the app. Finally, Meta suggests that brands explore Threads' existing tools, such as stickers and GIFs, to create engaging content.4. 30 New Ecommerce Metrics in GA4: Get More Insights into Your Shopping Performance - Google Analytics 4 (GA4) has just announced an expansion of its ecommerce measurement capabilities, adding 30 new dimensions and metrics. These new metrics provide more granular data on items, promotions, and shopping behavior, making it easier for marketers to track and analyze their ecommerce performance.Some of the new metrics include: Item Name: The name of the product that was purchased. Brand: The brand of the product that was purchased. Category: The category of the product that was purchased. Promotion Name: The name of the promotion that was used to purchase the product. Checkout Step: The step in the checkout process where the purchase was made. Gross item revenue (The total revenue from items only, excluding tax and shipping) Gross purchase revenue (The total revenue from purchases made on your website or app) Refund amount (The total amount from refunds given on your website or app) These new metrics can be used to answer questions such as: What are the most popular products? What brands are performing well? What promotions are driving sales? Which checkout steps are causing the most abandonment? The addition of these new metrics is a significant boost for ecommerce marketers, providing them with more data to track and analyze their performance. These changes to GA4 make it easier to see meaningful ecommerce data. Marketers will no longer have to build custom reports to access key revenue metrics.5. Google Updates Misrepresentation Policy: What You Need to Know - Google has updated its Misrepresentation policy with detailed information on how marketers can build trust. The document advises what steps and precautions brands should take to make sure their products and offers are eligible to be served in Search.The updated policy includes new requirements for brands to provide clear and transparent information about their products and offers. This includes information about the product's availability, pricing, and shipping. Brands are also required to provide accurate and up-to-date information about their reviews and testimonials. For each issue specified, Google provided specific instructions that brands should follow: Business Identity Ensure that the official business name is provided and that there is consistency across the registered business name and domain name. Make sure a brand's website features an ‘About Us' page as this establishes authenticity and helps customers to understand their unique journey. Link out to the brand's social media profiles from the website so that customers can follow those accounts should they so wish. Transparency Make sure website content and messaging is completely clear and include details regarding shipping, returns and privacy policies. Ensure honesty and transparency about the brand's business model and how the company operates. Online reputation Display honest reviews and testimonials about a brand's products and services to help customers understand how to use them. Feature any badges or seals of approval from official third-party sources. Clearly display how customers can get in touch. Be sure to tell customers if the brand publishes a blog post. Make sure customers know if the brand was mentioned in a third-party article. Professional design Make sure that the brand's website has an SSL certificate to reassure customers that their sensitive data is stored securely. The brand's website should be easy to navigate and shouldn't contain any unnecessary redirects or redirects to broken links. Try to avoid placeholders where possible as this gives Google and the customer the impression that the website is still under construction and not yet ready for SERPs. Google explained that there are several steps brands can take to help it to understand their business faster and more accurately: Create and verify a Google Business Profile. Share up-to-date information in the Merchant Center under the Business information settings. Link relevant third-party platforms to Merchant Center. Follow Google's SEO guidelines to ensure a strong customer experience is provided. Opt into the Google Customer Reviews or other third-party review services to improve eligibility for seller ratings. Match product data in the product feed with your website to make sure that customers are seeing the same information across both platforms. Google is also taking steps to crack down on misrepresentation in the Merchant Center. Merchants who violate the policy may have their products removed from Google Search and Shopping results.Read Google's “Building Trust with your Customers” guide for more information on its Misrepresentation policy.6. Avoid Spam Risks with Your Domain Name - Google advises against choosing cheap top-level domains (TLDs), such as .xyz or .club, due to the increased risk of spam. These domains are often used by spammers because they are inexpensive and easy to register.Google's Search Relations Team (John Mueller, Gary Illyes, and Martin Splitt) in the Jul 20, 2023 podcast episode recommended that website owners choose TLDs that are well-known and reputable. They also suggest considering branding and marketing factors, not just SEO, when choosing a TLD.Google's Search Relations team debunked the misconception that having a TLD matching your keywords provides an inherent SEO advantage. When Splitt asked if owning a domain like fantastic.coffee could offer any SEO benefits for a coffee shop, Illyes responded with a definitive “No.”For more on website domain best practices, check out the full episode of Google's podcast.P.S: I covered this is Episode 163. Now Google is talking about the same issue. 7. Your Domain Name Matters: Don't Forget the Branding - Another update from the latest episode of Google's Search Off The Record podcast. Google's John Mueller has advised that domain name selection should prioritize long-term branding over keyword-centric SEO strategies. Keywords in domain names do not impact Google search rankings, but they can influence user behavior. Therefore, it is more important to choose a domain name that is memorable and easy to type, even if it does not contain any keywords.Here are some additional tips from Mueller for choosing a domain name: Choose a domain name that is easy to pronounce and remember. Avoid using hyphens or numbers in your domain name. Keep your domain name short and concise. Make sure your domain name is available in all relevant top-level domains (TLDs). 8. 301 vs. 404: Which is Better for SEO? -  When a web page is deleted or moved, it can be redirected to a new page using a 301 or 404 status code. Google's Gary Illyes answers the question about which status code is "less harmful" A 301 redirect tells search engines that the page has been permanently moved to a new location, while a 404 error code tells search engines that the page cannot be found.So, which is better: 301 or 404? Google's Gary Illyes answers the question about which status code is "less harmful" in July's SEO Office hour.Per Illyes, it actually depends on a case by case basis thought 301 redirects are generally considered to be better for SEO than 404 error codes. If the page is missing because two sites were merged, a publisher can 301 redirect old or outdated pages to the new pages that are similar in topic.However, there are some cases where a 404 error code may be preferable. For example, if a page has been deleted because it was spam or malicious, a 404 error code will prevent search engines from indexing the page.9. Good Page Experience is Not Enough for SEO - Google's John Mueller recently clarified that having a good page experience is not a silver bullet for SEO. In other words, having a website that loads quickly, is mobile-friendly, and has no errors will not necessarily improve your search rankings if your content is not high-quality or relevant to the user's search intent.Mueller's comments are a reminder that SEO is a complex process that involves a variety of factors. While page experience is an important factor, it is not the only one. If you want to improve your search rankings, you need to focus on creating high-quality content that is relevant to your target audience.10. Google Doesn't Favor AI-Generated Content - Google's Search Liaison, Danny Sullivan, has clarified that Google does not give any special ranking boost to AI-generated content. In fact, he says that "lots of AI content on the web that doesn't rank well and hence isn't well received" by Google Search.Sullivan's comments come after a recent article in Vox Media claimed that AI content is "currently well-received by search engines." However, Sullivan says that this is not the case, and that Google's search algorithms are designed to rank content based on its helpfulness and quality, not on how it was produced.This means that AI-generated content can still rank well in Google Search, but only if it is actually helpful and informative. If it is not, it is likely to be ignored by Google's algorithms.11. Should You Match Google's Rewritten Titles? - Google often rewrites the titles of pages in the search results, most of the time removing the site name from the title. That seem to indicate to them that maybe Google sees the site name as redundant and perhaps they should just drop the site name from the title tag altogether. This can be for a variety of reasons, such as to make the titles more concise, to make them more relevant to the user's search intent, or to avoid duplicate titles.There is no consensus on whether or not it is a good idea to match the titles of your pages to the titles that Google rewrites. Some people believe that it is important to match the titles in order to improve your click-through rate (CTR). Others believe that it is not important to match the titles, and that you should focus on creating high-quality content that will attract users to your site.Google's John Muller offered his recommendations on this topic by writing: “I would not assume that a rewritten version is better (for SEO or for users), and I'd recommend keeping your site name in there — because it makes it easier to confirm a site name that we show above the title. Also, it's a well-known pattern, so I wouldn't change it just for Google.”The World Wide Web Consortium (W3C) says that the purpose of the title element is to define what the webpage (referred to as a document) is about. And Google largely follows those standards.Google's official title element recommendations (on Google Search Central) for title tags echoes what the W3C recommends in a little more detail. Google advises that title elements should be descriptive and concise. The title elements should not be vague. Lastly, Google recommends concisely branding the title. That means using the site name is fine but repeating a marketing slogan across the entire site is not necessarily concise.Why does Google rewrite titles? Years ago many SEO sites recommended adding keywords in the title tag instead of recommending to describe what the page is about. Eventually Google figured out that people were stuffing keywords in the title tag. Obviously, if the keyword is relevant to what the document is about then put the keyword in there if you want. Another reason Google rewrites titles is because the description of the entire page is not appropriate. For example, Google often ranks a webpage for what is essentially a subtopic of the main topic of the webpage. This happens when Google ranks a webpage for a phrase that is in the middle of the document.So should you match Google's title rewrite? In my opinion it is not a good idea because Google might be ranking the page for a subtopic. If you want a reality check about the title element, give ChatGPT a try by inputting the text of the document and asking it to summarize it in ten words. Then again be careful because ChatGPT can spit out incorrect information.

Episode 169 contains the notable Digital Marketing News and Updates from the week of July 10 - 14, 2023. 1. ByteDance's CapCut Plugin Uses AI to Automate Video Creation - ByteDance, the parent company of TikTok, has released a new plugin for ChatGPT that allows users to create videos with AI. The new plugin leverages generative AI to create everything you need for publishing video content on TikTok and other social channels. It only takes a one-sentence prompt to describe the video's theme, topic, or purpose. But for higher-quality results, the more specific and detailed your prompt is, the better.2. Microsoft Advertising Announces New Features and Updates to Help Advertisers Get More Results - Microsoft Advertising has announced a number of new features and updates in July, including: Predictive Targeting - Microsoft Advertising introduced Predictive Targeting, an AI-based advertising tool that uses machine learning to automatically identify and target new audiences for increased conversions, which could save advertisers' time and boost campaign efficiency. While it offers flexible application with existing strategies, potential downsides include losing control over target audiences and possibly wasted ad spend or brand damage if incorrect audiences are exposed to ads. Generative AI And RSA - Microsoft integrated generative AI into creating and editing responsive search ads (RSA), providing AI-generated headlines and descriptions based on the advertiser's final URL. The updated experience reportedly offers neatly categorized, high-quality, and diverse recommendations in 35 detected languages, enabling advertisers to select multiple suggestions in a single click. You can also opt-in to auto-generation of assets, which dynamically creates assets when serving ads, enabling greater scalability and relevancy. RSA IF Functions - IF functions for RSAs could offer sophisticated targeting and ad customization based on device and audience. This would reduce the need for separate campaigns and enables customized messages for specific user devices or audience segments. Automated multimedia ads within Dynamic Search Ads (DSA) groups will reportedly utilize AI to automatically generate rich, visually engaging ads optimized for performance using your website's content. Combining users' assets with machine learning technology, these ads will be displayed on the right side of the search results page and exclusive, with only one multimedia ad appearing per page per advertiser. Property Promotion Ads For Vacation Rentals Microsoft extended its Property Promotion Ads, which are highly visual ads designed to inspire potential travelers, including vacation rentals and hotels. It allows travel advertisers to display more property offerings on Microsoft platforms. Offering a rich, engaging experience with complete control over images and callouts, these ads could drive increased bookings with premium placements and automated management via familiar ad management workflows in the Microsoft Hotel Center, saving advertisers' time. Enhancements To Universal Event Tracking Microsoft Advertising has enhanced its Universal Event Tracking (UET) tag dashboard, troubleshooting and monitoring UET events in real-time for more efficient testing and quality assurance. Additionally, the UET overview tab now provides an expanded lookback period to review the performance of your tag across various dimensions, such as events, parameters, and event types. Data-driven attribution (DDA) reporting became generally available, using advanced machine learning to calculate the actual contribution of each ad interaction on conversion, differing from the traditional Last Click Attribution (LCA) model. This model comparison report, accessible through Reports > Default Reports > Performance > Conversion Model Compare, should allow for thorough analysis with a wide range of metrics at the ‘Keyword' grain. Deprecation Of Keyword Planner Legacy Features Microsoft Advertising is deprecating several legacy features in Keyword Planner, including various service operations and the Product Category feature, due to their outdated nature and incompatibility with the system, effective August 21, 2023. 3. YouTube's New Video Title Suggestions: A Must-Try for Creators - YouTube is rolling out a new feature that will suggest video titles for creators based on the video's transcript and description. This new feature is designed to help creators create more effective titles that will attract more viewers.The title suggestions are generated by an AI model that analyzes the video's transcript and description. The model takes into account factors such as the most common words and phrases in the video, as well as the keywords that are likely to be searched for by viewers.The title suggestions are optional, but creators can choose to use them if they want. The suggestions are also updated over time as the AI model learns more about the video.4. Google Ads Policy Update: Repeated Violations Could Result in Account Suspension - Google Ads is updating its Circumventing Systems policy this month to clarify that the policy prohibits repeated and simultaneous policy violations across any of your accounts, including using two or more accounts to post ads that violate any Google Ads policy.The update also clarifies that the policy applies to both manual and automated violations. This means that if you are caught using automated software to circumvent Google's systems, your account could be suspended.Google takes violations of this policy very seriously and considers them egregious. If they find violations of this policy, they will suspend your Google Ads accounts upon detection and without prior warning, and you will not be allowed to advertise with Google Ads again.To avoid violating the Circumventing Systems policy, it is important to understand what is considered a violation. Cloaking (showing different content to certain users, including Google, than to other users) that aims at or results in interference with Google's review systems, or hides or attempts to hide non-compliance with Google Ads policies, such as: Redirection to non-compliant content Using dynamic DNS to switch page or ad content Manipulating site content or restricting access to so many of your landing pages that it makes it difficult to meaningfully review your ad, site, or account Using click trackers to redirect users to malicious sites Whether repeated or simultaneous, policy violations across any of your accounts, including using 2 or more accounts to post ads that violate this or any other Google Ads policy. For example, creating new domains or accounts to post ads that are similar to ads that have been disapproved for this or any other Google Ads policy. Bypassing enforcement mechanisms and detection by creating variations of ads, domains or content that have been disapproved (for this or any Google Ads policy) or using techniques in text, images, or videos to obfuscate sexually explicit content After a previous suspension decision, attempting to use the Google Ads system again by creating new accounts in order to re enter the system Abusing Google Ads product features in order to show policy non-compliant content to users and/or gain additional traffic Submitting false information as part of our verification programs As an FYI, Google Search (organic results, not paid) also has a circumvention spam policy.5. Building Trust and Increasing Sales with Google Merchant Center - Google Merchant Center is a free service that allows you to submit your business and product information to Google so that it can be displayed in Google results. This can be a great way to increase visibility for your products and drive traffic to your website.  Google has posted a new document in the Google Merchant Center area on how to build trust with your customers. The document goes through your business identity, your transparency, your online reputation, and your professional design.Google explained, that it wants "Google to be a safe and trustworthy place for both our customers and retailers. Customers should feel confident about the offers they are browsing and the businesses they are purchasing from. Sometimes it can take some time before a sufficient level of trust is established and before we consider it safe to display your offers to customers. This assessment is an ongoing process and since we know that customers are likely to do research about your products and business, we may review multiple signals from across the web. The more we know about your business, the better we are able to represent you."Here is that list of what Google said customers value in building trust with your business: Business Identity: Provide the official business name that you use across the web and avoid any mismatches in your registered business name and domain name. Include an “about us” page on your website to show your authenticity and tell customers your unique story. Let customers know that they can follow you on social media profiles and link to those pages from your website. Transparency: Be clear and provide detailed information about your policies including shipping, returns and privacy policies. Be transparent about your business model and how you operate. Online reputation: Help potential customers understand how to use your products or how other customers have used them. Show reviews and testimonials about your products and business. If you've received any badges or seals of approval from official third-party sources, make sure that you mention these. Clearly communicate how customers can interact with you by making sure they know how to get in touch with you and how your customer support is set-up. If you publish a blog post or if your business was mentioned in an article, make sure your customers know about this. Professional design: Install an SSL certificate so customers know that their sensitive data is retrieved and stored securely without being intercepted by hackers. Your website should be accessible for all customers, easy to navigate, and shouldn't contain any unnecessary redirects or redirects to broken links. Avoid placeholders for text and images; this gives the feeling that the website is unfinished. So there you have it, your blueprint from Google on how you can get your customers to trust you. :)But how does Google know if your customers trust you? Google put down this list of how you can help Google learn more about your business: Provide information in the Business information settings in Merchant Center. Link the relevant third-party platforms to Merchant Center. Create and verify a Google Business Profile. Follow our SEO guidelines to improve the visibility of your website on Google and to provide a good customer experience. Improve your eligibility for seller ratings, by opting into Google Customer Reviews or other third-party review services. Match your product data in your product feed with your website to ensure customers see the same information, such as prices, across both.6.  Don't Let Your Syndicated Content Hurt Your SEO! - Syndicated content is content that is published on multiple websites. This can be a problem for SEO, as it can lead to duplicate content issues. Google recommends that publishers use the noindex tag on syndicated content to prevent it from being indexed by search engines.The noindex tag is a meta tag that tells search engines not to index a particular page. This can be useful for a variety of reasons, including preventing duplicate content issues, preventing spam, and improving page load times.To use the noindex tag, simply add the following code to the head section of your page:This will tell search engines not to index the page. Google recommends publishers push syndication partners to use noindex to prevent syndicated content from outranking original news sources.7. Google Explains How Google Discover Works - Google's Martin Splitt answered a question on the July 2023 Office Hours session about what to do after traffic from Google Discover traffic dries up. Martin offers quick insights into what Google Discover focuses on.Google Discover is a personalized feed of articles that match user interests. It is a great way to drive traffic to your website.Google Discover uses a variety of factors to determine which articles to show users, including the user's search history, the websites they have visited, and the topics they have clicked on. This means that the best way to optimize your content for Google Discover is to create high-quality content (while Google shows relevant evergreen content, the system is also looking for fresh content on particular topics that tend to need freshness.) that is relevant to your target audience. According to Martin, “Generally, content that is indexed and meets our content guidelines can be included in Discover. But …Discover traffic is hard to predict and will ebb and flow. The content in Discover is automatically refreshed as new content is published, however Discover is designed to show all types of helpful content from across the web, not just newly published content. A common mistake I see in the SEO industry is focusing too hard on keywords or the semantics of words and not enough on topics. In my experience, focusing on the semantics of words is a waste of time. Focus on topics of interest. Topics are about what's going on in the industry and understanding what are people interested in right now.”Here are some specific tips for optimizing your content for Google Discover: Use clear and concise titles that accurately reflect the content of your article. Use relevant keywords throughout your article. Include a well-written meta description that summarizes the content of your article. Use high-quality images and videos. Promote your articles on social media. 8. Your Page is Discovered, but Not Indexed! Here's How to Fix It - Google's John Mueller answered whether removing pages from a large site helps to solve the problem of pages that are discovered by Google but not crawled.The "Discovered - Currently Not Indexed" status in Google Search Console means that Google has found your page, but it has not yet crawled or indexed it. This can happen for a number of reasons, such as technical errors on your site, duplicate content, or low-quality content, although Google's official documentation only lists one reason. “Discovered – currently not indexed The page was found by Google, but not crawled yet. Typically, Google wanted to crawl the URL but this was expected to overload the site; therefore Google rescheduled the crawl. This is why the last crawl date is empty on the report.” If you see the "Discovered - Currently Not Indexed" status for one of your pages, there are a few things you can do to try to fix it: Check for technical errors on your site. Make sure your content is unique and high-quality. Submit your page to Google Search Console. 9. Google's SEO Advice Has Not Changed in 20 Years. Here's What You Need to Know - Google's core SEO advice has not changed in two decades. That's right, the same advice that Google gave in 2002 still applies today.In a recent post, Danny Sullivan, Google's Search Liaison, shared a screenshot of Google's advice from 2002. The advice reads: "Make pages for users, not for search engines."Sullivan went on to say that Google's core SEO advice has not changed because it is still the best way to create high-quality content that people will want to read.So, what does it mean to "make pages for users, not for search engines"? It means that you should focus on creating content that is informative, helpful, and engaging. You should also use keywords throughout your content, but you should not stuff your content with keywords.If you follow Google's core SEO advice, you will be well on your way to ranking well in search results.Here are some additional tips for following Google's core SEO advice: Write clear and concise titles that accurately reflect the content of your page. Use relevant keywords throughout your content, but don't overdo it. Create high-quality images and videos. 10. LLMs for SEO: A Recipe for Disaster? -  Large language models (LLMs) are a powerful tool that can be used for a variety of tasks, including generating text, translating languages, and writing different kinds of creative content. However, LLMs can also be used for SEO purposes, and this can lead to disaster if not done correctly.One of the main problems with using LLMs for SEO is that they can generate content that is not relevant to the user's search intent. This can lead to a decrease in organic traffic, as users will be less likely to click on links to pages that are not relevant to their search.Another problem with using LLMs for SEO is that they can generate content that is plagiarized or duplicate. This can lead to a site being penalized by Google, which can result in a decrease in search rankings.If you are considering using LLMs for SEO, it is important to be aware of the risks involved. You should also make sure that you are using a reputable LLM provider that has a good track record of generating high-quality content.Sources: https://twitter.com/rustybrick/status/1671848255792054272 and https://flower-nutria-41d.notion.site/No-GPT4-can-t-ace-MIT-b27e6796ab5a48368127a98216c76864

Episode 164 contains the notable Digital Marketing News and Updates from the week of June 5 - 9, 2023. And the show notes for this episode was generated using generative AI. And like always, I curated the articles for the show.1. Google's Structured Data Validator vs Schema.org -During June 2023, Google SEO Office Hours, Google's Martin Splitt answered a question about structured data validation and how Google's validator can show different results than the Schema.org validator.Both Google and Schema.org offer tools for validating if structured data is correct. Google's tool validates structured data and it also offers feedback on whether the tested structured data qualifies for rich results in the search engine results pages. Rich results are enhanced search listings that makes the listing stand out on the search results. The Schema.org Schema Markup Validator checks if the structured data is valid according to the official standards.Per Splitt, “Schema.org is an open and vendor-independent entity that defines the data types and attributes for structured data. Google, as a vendor however, might have specific requirements for some attributes and types in order to use the structured data in product features, such as our rich results in Google Search. So while just leaving out some attributes or using some type of values for an attribute is fine with Schema.org, vendors such as Google and others might have more specific requirements in order to use the structured data you provide to actually enhance features and products.”In conclusion, Google's validator has a purpose that is different from just checking if the structured data is valid. It's checking to see if the structured data that Google requires (for potentially showing a webpage in enhanced search results) is valid. The Schema.org validator is just checking for standards and has nothing to do with how Google uses structured data.You can watch the June SEO office hour here.2. Google's Latest Search Console Update Makes it Easier to Fix Video Indexing Issues - Google has released an update to its Search Console, aimed at refining video indexing reports. This enhancement promises to offer you more precise problem descriptions and actionable solutions to help boost the visibility of your videos in Google Search.Previously, users encountered a generic "Google could not identify the prominent video on the page" error. Now, Google has decided to provide more specific details to overcome this problem. Here's what you need to know: Video outside the viewport: If your video isn't fully visible when the page loads, you'll need to reposition it. Make sure the entire video lies within the renderable area of the webpage. Video too small: If your video is smaller than desired, you should increase its size. The height should exceed 140px, and the width should be greater than 140px and constitute at least one-third of the page's width. Video too tall: If your video is taller than 1080px, it's time to resize it. Decrease the height to less than 1080px to comply with Google's new guidelines. While you might still see some old error messages for the next three months, Google plans to phase these out, replacing them with these new, more detailed notifications.By adhering to these updates, you can maximize your video's prominence on Google Search and enhance user engagement. Happy optimizing!3. Navigating the World of Domains: A Google Insider's Advice -  Let's delve into the world of domain names and how they can impact your business's digital reach, guided by insights from Google Search Advocate, John Mueller.Mueller recently clarified the differences between generic top-level domains (gTLDs) and country code top-level domains (ccTLDs), following Google's decision to reclassify .ai domains as gTLDs, breaking away from their previous association with Anguilla.In essence, gTLDs (such as .com, .store, .net) are not tied to a specific geographical location, unlike ccTLDs (like .nl for the Netherlands, .fr for France, .de for Germany) that are country-specific. Mueller pointed out that if your business is primarily targeting customers within a certain country, a ccTLD might be the way to go. On the other hand, if you're aiming for a global customer base, a gTLD could be the better option.Importantly, Mueller also highlighted the need to consider user perception. He posed a question to consider: will users click on a link they believe is meant for another country's audience?Furthermore, Mueller also cautioned against using TLDs that may appear spammy, as it can harm your site's credibility.His advice underscores the importance of strategic decision-making when registering your domain, reminding us that the choice of a domain name is not just a technical one, but a business decision that can have a significant impact on your online presence.4. Google's Verdict on the Impact of Security Headers on Search Rankings - In your quest for a secure website, you may have come across HTTP headers - bits of data that offer valuable metadata about a webpage to browsers or web crawlers. The most well-known among these are response headers, like the infamous 404 Error or the 301 redirect.A subset of these headers, known as security headers, play a critical role in fortifying your site against malicious attacks. For instance, the HSTS (HTTP Strict Transport Security) header mandates that a webpage be accessed only via HTTPS, not HTTP, and ensures the browser remembers this preference for the future.While a 301 redirect can guide browsers from HTTP to HTTPS, it leaves your site exposed to potential 'man-in-the-middle' attacks. An HSTS header, on the other hand, ensures your browser requests the HTTPS version directly, effectively bolstering site security.A question was recently posed to Google's John Mueller about whether integrating security headers, like HSTS, could influence website ranking. Mueller's response was clear: the HSTS header does not impact Google Search. This header's purpose is to guide users to the HTTPS version of a site. As for deciding which version of a page to crawl and index, Google uses a process known as canonicalization, which doesn't rely on headers like HSTS.So, while security headers might not boost your site's search ranking, their importance in maintaining a secure browsing experience for your users cannot be overstated. Remember, a secure website is a trusted website, and trust forms the foundation of any successful online presence.5. Debunking 'Index Bloat': Google's Take on Effective Web Page Indexing - In a recent episode of Google's 'Search Off The Record' podcast, the Search Relations team at Google tackled the topic of web page indexing, putting a spotlight on the much-discussed theory within the SEO community: "Index Bloat."This theory, often cause for concern, refers to a situation where search engines index pages that aren't beneficial for search results. It includes pages like filtered product pages, printer-friendly versions, internal search results, and more. Advocates of the index bloat theory argue that such pages can confuse search engines and negatively impact search rankings. They link this issue to the concept of a crawl budget, which is the number of URLs a search bot will crawl during each visit. The theory proposes that index bloat can lead to an inefficient use of this crawl budget, with search bots wasting time and resources gathering unneeded data.However, Google's John Mueller challenged this theory, stating there is no known concept of index bloat at Google. According to Mueller, Google doesn't set an arbitrary limit on the number of indexed pages per site. His advice to webmasters is not to worry about excluding pages from Google's index, but instead, focus on creating and publishing useful content.While some supporters of the index bloat theory have pointed to issues like accidental page duplication, incorrect robots.txt files, and poor or thin content as causes, Google asserts that these are not signs of a non-existent "index bloat," but simply general SEO practices that require attention.Some have suggested using tools like Google Search Console to detect index bloat by comparing the actual number of indexed pages to what's expected. Google's stance implies this comparison isn't indicating a problem, but is instead part of routine website management and monitoring.Google's official stance dismisses the idea of index bloat. Instead, the emphasis should be on ensuring the pages submitted for indexing are valuable and relevant, thereby enhancing the overall user experience.6. Controlling Googlebot: Decoding Google's Search Relations Podcast Insights - In the latest episode of the 'Search Off The Record' podcast, Google's Search Relations team, John Mueller and Gary Illyes, delved into two key topics: blocking Googlebot from crawling certain parts of a webpage and preventing Googlebot from accessing a website completely.When asked how to stop Googlebot from crawling specific sections of a webpage, such as the "also bought" areas on product pages, Mueller emphasized that there's no direct method to achieve this. "It's impossible to block crawling of a specific section on an HTML page," he clarified.However, Mueller did propose two strategies, albeit not perfect ones, to navigate this issue. One involves utilizing the data-nosnippet HTML attribute to stop text from being displayed in a search snippet. The other strategy involves using an iframe or JavaScript with the source blocked by robots.txt. But be wary, as Mueller cautioned against this approach, stating it could lead to crawling and indexing issues that are difficult to diagnose and solve.Mueller also reassured listeners that if the same content appears across multiple pages, it's not a cause for concern. "There's no need to block Googlebot from seeing that kind of duplication," he added.Addressing the question of how to prevent Googlebot from accessing an entire site, Illyes provided a straightforward solution. Simply add a disallow rule for the Googlebot user agent in your robots.txt file, and Googlebot will respect this and avoid your site. For those wanting to completely block network access, Illyes suggested creating firewall rules that deny Google's IP ranges.To sum up, while it's impossible to stop Googlebot from accessing specific HTML page sections, methods like the data-nosnippet attribute can offer some control. To block Googlebot from your site altogether, a simple disallow rule in your robots.txt file should suffice, though you can take further steps like setting up specific firewall rules for a more stringent blockade.7. Sweeping Changes to Google Ads Trademark Policy: What You Need to Know -  Google Ads is making significant changes to its Trademark Policy that could impact how your advertisements are run. Starting July 24, Google will only entertain trademark complaints that are filed against specific advertisers and their ads. This is a shift away from the current policy, where complaints can lead to industry-wide restrictions on using trademarked content.This change is a response to feedback from advertisers who found the previous system frustrating due to over-flagging and broad blocks. The new policy aims to streamline resolutions, making them quicker and more straightforward. In addition, it will provide greater clarity and transparency for advertisers, a much-needed improvement many have been advocating for.As explained by a Google spokesperson, "We are updating our Trademark Policy to focus solely on complaints against specific advertisers in order to simplify and speed up resolution times, as opposed to industry-wide blocks that were prone to over-flagging. We believe this update best protects our partners with legitimate complaints while still giving consumers the ability to discover information about new products or services.”Do note that any trademark restrictions implemented before July 24 under the current policy will continue to apply. However, Google plans to phase out these limitations for most advertisers gradually over the next 12-18 months.You can learn more about these changes by visiting the Google Ads Trademarks policy page here.8. Double Menus, Double Fun: SEO Unaffected by Multiple Navigations - In a recent SEO office hours video, Google's Gary Illyes made it clear that the presence of multiple navigation menus on your website doesn't affect your SEO performance - be it positively or negatively.The question arose during the video discussion, asking whether having two navigation menus - a main one featuring important site categories and a secondary one focusing on brand-related extensions - could potentially harm SEO performance.Illyes' response was reassuring. He stated that it's highly unlikely that multiple navigation menus would have any impact on your website's SEO. In other words, whether you have one, two, or even more navigation menus on your page, Google's algorithms are sophisticated enough to recognize these elements and process them accordingly.So, rest easy and design your website to best serve your audience. Remember, whether your navigation is on the top, left, or bottom of your page, Google's got it figured out!9. Google's Eye on XML Sitemap Changes: Resource Efficiency in Action - Google's own Gary Illyes recently reaffirmed that the tech giant is diligent about scanning XML sitemaps for updates before launching the reprocessing protocol. This practice is rooted in the desire to conserve valuable computational resources by avoiding unnecessary reprocessing of unchanged files.When asked whether Google compares current and previous versions of XML sitemaps, Illyes's response was a resounding yes. He explained that Google refrains from reprocessing sitemaps that have remained the same since their last crawl - a measure designed to prevent wastage of computing resources.However, any modifications in your sitemap, whether in the URL element or 'last mod', will trigger a new round of parsing and generally initiate reprocessing. Illyes pointed out that this doesn't automatically guarantee that the altered URLs will be crawled, as they must still pass through the usual quality evaluations like any other URL.Importantly, if a URL is deleted from the sitemap because it no longer exists, it doesn't imply that it will instantly be removed from the index or prioritized for crawling to expedite its deletion. Keep this in mind when making changes to your sitemap.10. Boost Your Search Rankings: Google's Advice on Consolidating Pages - In a recent SEO office hours video, Google's Gary Illyes brought up a valuable point about web page consolidation. He discussed 'host groups', a term used when Google displays two results from the same domain in search results, with one listed below the other.Illyes suggested that when your website forms a host group, it indicates that you have multiple pages capable of ranking well for a particular query. In such cases, he recommended considering the consolidation of these pages, if feasible.This advice aligns with Google's host groups documentation, which recommends setting one of these pages as the 'canonical' if you'd prefer users to land on that page over the other.The concept of a host group comes into play when two or more consecutive text results from the same site rank for the same query and hence, get grouped together.The rationale behind Google's recommendation for consolidation could be understood as an attempt to prevent your pages from competing against each other. When two pages vie for the same ranking, consolidating them could potentially boost the ranking of the remaining page.From an SEO perspective, having two listings could increase your click-through rate. However, the idea of consolidation is to create a more streamlined user experience and possibly enhance your page's ranking.Keep in mind that this is an approach to consider and may not suit every situation. Always consider your unique context and audience needs when making SEO decisions.11. Unlocking Video Thumbnails in Google Search: Key Insights Revealed -  Recent changes to Google's approach to video thumbnails in search results have prompted many queries. These alterations ensure that video thumbnails are displayed only when the video constitutes the main content on a webpage.This doesn't imply that the video must be the first element on your page. Instead, as Google's Gary Illyes explains, the video should be immediately noticeable — it should be "in their face right away." This user-centric approach enhances the user experience, eliminating the need for them to hunt for the video on the page.Illyes encourages web developers and SEO experts to consider the user's perspective. When visitors land on your page, they should not have to actively search for the video. It should be prominently displayed, akin to the approach of popular video platforms like Vimeo and YouTube.Remember, the aim of these changes is to reduce confusion and streamline the user experience by ensuring that videos are easy to find and view. Take inspiration from major video sites to better understand what Google's algorithms are seeking.12. Enhanced Conversion Tracking with Microsoft Advertising's New Cross-Device Attribution Model -  Microsoft Advertising is set to enhance its tracking capabilities with the introduction of a Cross-Device attribution model. Revealed in Microsoft's latest product update roundup in June, this model promises to provide more accurate insights into customer conversion journeys across multiple devices and sessions.With this new feature, if a customer clicks an ad on their laptop and later completes a purchase on their phone, Microsoft Advertising will attribute the conversion to the original ad click on the laptop. This development will ensure that your marketing efforts are accurately credited, regardless of the device where the conversion ultimately occurs.As a result of this new tracking model, marketers may notice a slight uptick in the number of conversions reported in their performance metrics. If you observe an increase in conversions, the new Cross-Device attribution model could be the driving factor. Keep an eye on your reports to understand the full impact of this latest update on your performance data.13. New Verification Mandates for Microsoft Ads: Everything You Need to Know -  Starting August 1st, Microsoft Advertising will be implementing a new policy to enhance transparency and security. Only ads from verified advertisers will be displayed on the platform. If you haven't yet met the Microsoft Ads verification requirements, it's crucial to complete them before August 1st to ensure your ads continue to run smoothly.The Microsoft Ads Advertiser Identity Verification program, which was launched in June 2022, is rolling out the following important dates: As of July 1st, all new advertisers must be verified before their ads can go live. If you haven't received an email from Microsoft about account verification by July 15th, you should reach out to Microsoft support. Starting August 1st, Microsoft Advertising will exclusively display ads from verified advertisers. Once verified, all ads will showcase: The name and location of the advertiser. The business or individual responsible for funding the ad. Additional information explaining why a user is seeing a specific ad, including targeting parameters. In addition to these updates, Microsoft Advertising is also launching a new feature - the Ad Library. This will enable all users to view ads shown on Bing that have gained any impressions in the European Union. Users will be able to search for ads in the Ad Library by using the advertiser's name or by entering words included in the ad creative. The details of the advertiser will be displayed in the Ad Library.Stay ahead of the game and get your account verified to enjoy uninterrupted ad delivery with Microsoft Advertising!14. Unleashing New Opportunities: LinkedIn Introduces Direct Messaging for Company Pages - In a bid to foster more professional connections and interactions, LinkedIn is set to expand its messaging tools. The platform has now introduced a new feature that allows Company Pages to send and receive direct messages (DMs). This marks a major development as previously, one-to-one messaging was only available for individual LinkedIn members.LinkedIn's new feature, termed Pages Messaging, paves the way for members to directly contact brands. Conversations can cover a broad range of topics from products and services to business opportunities. To handle these two-way conversations, organizations will be equipped with a dedicated inbox, enabling them to manage and prioritize incoming inquiries that are most relevant to their business.As a result of this feature, companies might see a significant increase in messages inquiring about opportunities. However, LinkedIn's 'focused inbox' system, which segregates DMs based on priority and topic settings, can help manage the influx. In addition, companies have the option to disable the Message feature if they wish.LinkedIn has been quietly testing this feature with a select group of users in the past month. Considering that over 63 million companies actively post on their LinkedIn Company Pages, this new feature could potentially revolutionize direct interactions and unearth fresh opportunities.Furthermore, LinkedIn is exploring the integration of an AI assistant to aid in lead nurturing. This could be a significant asset, allowing users to research the person they are communicating with without the need to manually browse through their profile or posts.While it might not be a 'game-changer', the new Company Page messaging feature, which is being rolled out from today, is certainly a noteworthy addition to consider in your LinkedIn marketing strategy.15. Apple Amps Up Privacy: A Glimpse at iOS 17 and macOS Sonoma - In a continued commitment to user privacy, Apple has introduced fresh security enhancements in iOS 17 and macOS Sonoma, aimed at curbing intrusive web tracking. The new Link Tracking Protection feature is at the heart of this upgrade.Activated by default in Mail, Messages, and Safari (while in Private Browsing mode), Link Tracking Protection zeroes in on tracking parameters in link URLs, which are often used to monitor user activity across different websites. The feature scrubs these identifiers, thereby thwarting advertisers' and analytics firms' attempts to bypass Safari's intelligent tracking prevention functionalities.Typically, these tracking parameters are attached to the end of a webpage's URL, bypassing the need for third-party cookies. When a user clicks the modified URL, the tracking identifier is read, enabling the backend to create a user profile for personalized ad targeting.Apple's new feature disrupts this process by identifying and removing these tracking components from the URL, ensuring the user's web page navigation remains as intended. This operation is quietly executed during browser navigation in Safari's Private Browsing mode and when links are clicked within the Mail and Messages apps.To strike a balance, Apple has also unveiled an alternate method for advertisers to gauge campaign effectiveness while preserving user privacy. Private Click Measurement, now accessible in Safari Private Browsing mode, enables the tracking of ad conversion metrics without disclosing individual user activity.In conclusion, Apple's latest efforts reflect a renewed commitment to user privacy, promising to make online experiences safer and more secure across their operating systems.

In this episode of Search Off the Record, Googlers Edu Pereda and Pascal Birchler join Martin Splitt to chat in-depth about programming languages, JavaScript and TypeScript. Learn more about the projects they use JavaScript with, why people have strong emotions towards JavaScript, what they like and dislike about the controversial programming language, and more! Has Javascript improved? Is there such a thing as modern JavaScript? Is it possible WebAssembly could replace TypeScript? Listen to find out! Transcript →   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.   #SOTRpodcast #JavaScript

Google's very own Martin Splitt joined me on the SEJ Show to share his thoughts and opinions on various technical SEO topics, such as Semantic HTML, Google Search Console, indexing, and client-side rendering. Explore how to leverage these powerful tools to improve your website's SEO. Prefer to watch the video? Register here: http://bit.ly/3YQxzG7  I would say make sure that you are focusing on the content quality and that you are focusing on delivering value to your users. Those have been, will always be, and are the most important things. Everything else should follow from that. –Martin Splitt Suppose you are fine-tuning technical details or your website's structure or markup. In that case, you are likely missing out on the more significant opportunities of asking yourself what people need from your website. –Martin Splitt This question keeps coming up. This is not the first time and will not be the last time this question will come up and continue to be asked. I don't know why everyone thinks about who, what value, or who. It's about structure. I can't emphasize this enough, if you choose to have H1s as your top-level structure of the content, that's fine. It just means that the top level of the content is structured along the H1s. –Martin Splitt   [00:00] - About Martin [02:47] - Why Semantic SEO is important. [04:22] - Is there anything that can be done within Semantic HTML to better communicate with Google? [06:02] - Should schema markup information match what's in the document? [08:24] - What parts of Semantic search does Google need the most help with? [09:19] - What is Martin's opinion on header tags? [14:22] - Is the responsibility of implementing Semantic HTML on the SEO or the developer? [16:19] - How accessible is Semantic HTML within a WordPress, or Gutenberg-style  environment?  [19:58] - How compatible is Semantic HTML with WCAG? [21:08] - What is the relationship of Semantic HTML to the overall concept of the Semantic web RDF, etc.? [25:04] - Can the wrong thumbnails be rectified utilizing Semantic HTML? [28:42] - Is there another type of schema markup that can still refer to the organization and use IDs on article pages? [32:10] - Can adding schema markup to show the product category hierarchy and modifying HTML help Google understand the relationship between the product and its category? [33:49] - Is preserving header hierarchy more critical than which header you use? [36:36] - Is it bad practice to display different content on pages to returning users versus new users? [40:08] - What are the best practices for error handling with SPAs? [45:31] - What is the best way to deal with search query parameters being indexed in Google?  [48:02] - Should you be worried about product pages not being included within the XML site map? [50:26] - How does Google prioritize headers? [56:00] - How important is it for developers and SEOs to start implementing Semantic HTML now? [57:31] - What should SEO & developers be focusing on?   If you understand that it's a 404, you have two options because two things can happen that you don't want to happen. One is an error page that gets indexed and appears in search results where it shouldn't. The other thing is that you are creating 404s in the search console and probably muddling with your data. –Martin Splitt If you have one H1 and nothing else under it except for H2s and then content H2 and then content H2, that doesn't change anything. That means you structured your content differently. You didn't structure it better. You didn't structure it worse. You just structured it differently. –Martin Splitt   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal  Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com  for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect With Martin Splitt: Martin Splitt - the friendly internet fairy and code magician! He's a tech wizard from Zurich that has magic fingers when it comes to writing web-friendly code.  With over ten years' experience as a software engineer, he now works as a developer advocate for Google. A master of all things open source, his mission is to make your content visible in any corner of cyberspace - abracadabra! Connect with Martin on LinkedIn: https://www.linkedin.com/in/martinsplitt/ Follow him on Twitter: https://twitter.com/g33konaut   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker   Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker  

On this episode of Search Off the Record, guest Edu Pereda, Engineer at Google joins Martin Splitt and Gary Illyes to chat about Search Open Sourcing projects. Open source is a source code made available for the public to modify and distribute. Learn about the Search open source library projects, requirements in mind when creating open source libraries, why not every library can be open source, and more in this podcast episode!   Resources: Episode transcript →https://goo.gle/sotr057-transcript  Find us on Twitter → https://goo.gle/3JgUSEB Edu Pereda on Twitter → https://goo.gle/3ZntryE    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #Opensource   

1. Quick Updates - Meta Provides New Insights Into How its Video Distribution Algorithms Work Meta Invites Applications for the Third Phase of its ‘Community Accelerator' Program Instagram Best Practices For Recommended Content Twitter Shares New Insight into the Value of Utilizing Ad Format Combinations in Your Tweet Marketing Google Updates Privacy Threshold For Analytics Search Queries Report Danny Sullivan at Google Tweets That “Helpful Content” Is WIP 2. Twitter ‘Circles' Option Is Available To All Users - Because sometimes your Tweets aren't for everyone add up to 150 people to yours and use it. “Before you post on Twitter, you'll now see an option to share your Tweet with either your circle or your full followers list. Circles can contain up to 150 people, and you can adjust who's in and who's out at any time. Don't worry, no one will be notified of any changes you make to your circle.” Members of Circle will be alerted that their tweets are only viewable by those in the group via a green indicator attached to each Circle tweet.3. Microsoft Ads Re-extends RSA Migration To Feb. 2023 - In April,2022 Microsoft extended the original June 30 deadline to August 29. Now Microsoft has announced that they are extending that deadline to February 1, 2023. Microsoft says the extension is in response to advertisers need for more time. Expanded Text Ads (ETAs) will continue to serve with RSAs but advertisers will no longer be able to create new or edit existing ETAs.You can read the announcement here.4. Google Wants You To Add Product Information To Your Business Profiles! - Google has added a new section for products to the Google Business Profile guidelines. The section says "If you run a retail business, you can show nearby shoppers what you sell by adding your in-store products to your Business Profile at no charge." You can either add products to your Business Profile manually through the Product Editor or with Pointy - a hardware device that is free from Google and sits in the middle of  your barcode scanner and point of sale system so that it can add your products to Google.Products submitted via Product Editor or Pointy must adhere to the Shopping Ads Policy. Google does not allow content related to regulated products and services, including alcohol, tobacco products, gambling, financial services, pharmaceuticals and unapproved supplements, or health/medical devices. Submitting products that violate Google's policy may result in removal of the entire product catalog, including products that aren't in violation.You can read the guidelines over here.5. 4 New Features In Google Shopping Campaign - Google just announced four new features for advertisers to implement in their ad campaigns and merchant feeds.  Conversion value rules for store sales and store visits - Advertisers can now set store visits or sales default values at the campaign level. Before this update, Google Ads applied conversion value rules equally to all conversion actions. In addition to setting specific conversion values for store visits and sales, you can select the values at the campaign level. If you're running multiple campaigns promoting store visits, you can assign a higher value to one than the other. Additionally, you can set rules for store visits or sales on the conditions of geographic location, audiences, or devices. The ability to adjust values by location or device means you can increase the value of store visits for customers in New York versus customers in other areas, for example. You can set conversion value rules by logging in to your Google Ads account and navigating to Measurement > Conversions > Value rules. Then, click create conversion value rule and fill in the required information. Product-specific insights - Product-specific insights are available at the account level and help advertisers spot underperforming offers, identify products with missing feed attributes, and compare bidding with your top competitors. Product insights work on shopping and Performance Max campaigns and are intended to leverage ads performance data to optimize products and provide visibility on what actions to take to fix issues. Deals Content API - The Deals Content API is intended to make uploading and managing deals easier at scale. Merchants and advertisers can now add their sales and promotions to their listings via the Content API, which makes it even easier for merchants to upload and manage their deals at scale. Shipping & Returns Annotations - Merchants will now be able to list the expected delivery date (dynamic) (“Delivery by XX/YY”) and free returns right on their ads. Advertisers can also easily add their return policies. 6. Google Publishes 6 SEO Tips For E-commerce Websites - Alan Kent, a Developer Advocate at Google, shared six SEO tips that combine structured data and Merchant Center to get the most out of your website's presence in search results. Ensure Products Are Indexed - Googlebot can miss pages when crawling a site if they're not linked to other pages. On ecommerce sites, for example, some product pages are only reachable from on-site search results. You can ensure Google crawls all your product pages by utilizing tools such as an XML sitemap and Google Merchant Center. Creating a Merchant Center product feed will help Google discover all the products on your website. The product page URLs are shared with the Googlebot crawler to use as starting points for crawls of additional pages potentially. Check Accuracy Of Product Prices Search Results - If Google incorrectly extracts pricing data from your product pages, it may list your original price in search results, not the discounted price. To accurately provide product information such as list price, discounts, and net price, it's recommended to add structured data to your product pages and provide Google Merchant Center with structured feeds of your product data. This will help Google extract the correct price from product pages. Minimize Price & Availability Lag - Google crawls webpages on your site according to its own schedule. That means Googlebot may not notice changes on your site until the next crawl. These delays can lead to search results lagging behind site changes, such as a product going out of stock. It would be best if you aimed to minimize inconsistencies in pricing and availability data between your website and Google's understanding of your site due to timing lags. Google recommends utilizing Merchant Center product feeds to keep pages updated on a more consistent schedule. Ensure Products Are Eligible For Rich Product Results - Eligibility for rich product results requires the use of product structured data. To get the special rich product presentation format, Google recommends providing structured data on your product pages and a product feed in Merchant Center. This will help ensure that Google understands how to extract product data to display rich results. However, even with the correct structured data in place, rich results are displayed at Google's discretion. Share Local Product Inventory Data - Ensure your in-store products are found by people entering queries with the phrase “near me.” First, register your physical store location in your Google Business Profile, then provide a local inventory feed to Merchant Center. The local inventory feed includes product identifiers and store codes, so Google knows where your inventory is physically located. As an additional step, Google recommends using a tool called Pointy. Pointy is a device from Google that connects to your in-store point-of-sale system and automatically informs Google of inventory data from your physical store. The data is used to keep search results updated. Sign Up For Google Shopping Tab - You may find your products are available in search results but do not appear in the Shopping tab. If you're unsure whether your products are surfacing in the Shopping tab, the easiest way to find out is to search for them. Structured data and product feeds alone aren't sufficient to be included in the Shopping tab. To be eligible for the Shopping tab, provide product data feeds via Merchant Center and opt-in to ‘surfaces across Google.' For more on any of the above tips, see the full video from Google.7. Google Shares Insights On Factors That Determine Which Content Is Indexed - Gary Illyes and Martin Splitt from Google recently published a podcast discussing what's known as a crawl budget and what influences Google to index content. Gary Illyes said that the concept of a crawl budget was something created outside of Google by the search community and most sites don't need to worry about the crawl budget. According to Gary, part of the calculation for a crawl budget is based on practical considerations like how many URLs does the server allow Googlebot to crawl without overloading the server. Another interesting point that was made was how, in relation to crawling, there are different considerations involved. There are limits to what can be stored so, according to Google, that means utilizing Google's resources “where it matters.” It all boils down to the  issue of “spending our resources where it matters.”Because Google can't index everything, it tries to index only the content that matters and how frequently it is updated. "Google can infer from a site overall which areas they might need to crawl more frequently. E.g. if there's a blog subdirectory & there are signals that it's popular/important, then Google might want to crawl there more." " And it's not just update frequency, it's also about quality. E.g. if G sees a certain pattern is popular (folder), & people are talking about it & linking to it, then it's a signal that ppl like that directory,"Listen to the podcast here.

What is Search Off the Record? Listen to our podcast trailer! Do you geek out about SEO? Are you interested in exploring on-going projects with the people that work on Google Search? Well, look no further! Listen to the Search Off the Record podcast to go behind the scenes of SEO and Google Search, all while having fun and mischief with our hosts from the Search Relations team from Google: Gary Illyes, Lizzi Sassman, John Mueller, and Martin Splitt.   Watch the Search Off the Record podcast trailer on YouTube → https://goo.gle/3RmjuNe  Listen to Search Off the Record on YouTube → https://goo.gle/3PShrA2  Listen to Search Off the Record on Libsyn → https://goo.gle/3am6jMx    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.  

In this episode of Search Off the Record, Martin Splitt, Gary Illyes, and Lizzi Sassman sit down to talk about user experience and SEO. What is UX? Besides Core Web Vitals, what other things could we try to automatically infer about the user experience of a site? From interstitials to site structure, our team of Search experts sit down and chat about the relationship between UX and SEO.  Episode transcript → https://goo.gle/sotr040-Transcript    Let's talk Core Web Vitals video → https://goo.gle/3xyX0k9  Let's talk Core Web Vitals podcast → https://goo.gle/3xWcQGJ  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.  

Disclaimer: Die in diesem Podcast getätigten Aussagen spiegeln lediglich die Meinungen der Produzenten wieder. Obwohl wir die Aussagen im Podcast reflektiert und nach Möglichkeit auf der Basis wissenschaftlicher und technischer Standards treffen, bleibt die verantwortungsbewusste Nutzung dieser Informationen dem Hörer überlassen! Taucht nicht über eure eigenen Grenzen und der eurer Buddies! Haltet euch an eure Zertifizierung und besucht praktische Trainings und Kurse, um eure taucherischen Fähigkeiten zu verbessern. Wer sind wir? Jan Kirchhof ist Rescue Diver, steht gerade “an der Schwelle” zum TEC Bereich, möchte bald auf einen Rebreather wechseln. Kommt sonst aus dem Rettungsdienst und bildet dort auch aus. Ist mit dem Gleitschirm unterwegs und fotografiert, wenn er nicht gerade unter Wasser ist. Martin Splitt ist frisch gebackener Tauchlehrer, ist TDI Helitrox zertifiziert bis 45 Meter, macht im echten Leben “was mit Computern” und dreht an großen Internet-Schrauben. Wir sind Tauch-Nerds und haben eine Vorliebe dafür, in Themen tiefer einzusteigen und kritisch zu diskutieren. Was ist der Deco-Zeit Podcast? Der Podcast soll Themen rund ums Tauchen “mit Tiefgang” behandeln und eine Plattform für Diskussionen mit einer (hoffentlich wachsenden) Community darstellen. In kleinen Serien und Einzelfolgen möchten wir Themen aufgreifen und besprechen. Wo wir selber keine Ahnung haben, laden wir gelegentlich Gäste ein… “Wir haben doch auch keine Ahnung, aber lass' uns drüber reden.” Die Folgen werden monatlich erscheinen und ca. 20 bis 30 Minuten lang sein. Wie wir mit euch diskutieren möchten… Es gibt einen Instagram-Account und eine Facebook-Gruppe, welche moderiert werden. Kommentiert auch gerne auf Youtube. Die Diskussionen aus den Plattformen tragen wir bei Bedarf in die nächsten Folgen des Podcast. Shownotes zum Channel mit weiterführenden Informationen, Bildern und Quellen gibt es auf dekozeit.divingfor.fun Dekozeit ist ein Hobbyprojekt, weshalb eine Antwort manchmal etwas dauern kann. ;-) Disclaimer Kein Prinzip trifft auf alle Betroffenen und alle Fälle zu. Auch wenn wir mit Quellen und Informationen sorgsam umgehen, liegt es am Zuhörer, diese mit Köpfchen anzuwenden. Geht mit den Informationen sorgsam um und vergleicht mit euren eigenen Quellen. Keine theoretische Diskussion kann praktisches Training ersetzen. Findet Buddies und Tauchlehrer, mit denen Ihr gemeinsam lernen könnt. Beachtet die Grenzen eurer Brevetierung und lest eure Versicherungsbedingungen. Wie könnt ihr uns sponsern? Es gibt einen Patreon-Kanal, auf dem ihr uns sponsern könnt. Die Einnahmen werden nur für den Channel verwendet um laufende Kosten zu decken und die Themen und Produktionen zu verbessern. Die Inhalte sind trotzdem kostenfrei und wenn ihr kein Geld investieren könnt / möchtet, dann ist das auch in Ordnung. Unsere Meinung ist nicht käuflich Wir legen Sponsoring offen - trotzdem hört ihr eine ehrliche Meinung. Ansonsten nenne wir Produkte aufgrund unserer eigenen Erfahrungen. Überprüft kritisch, ob für euch die gleichen Kriterien relevant sind. Wir können eben nur über Produkte reden, die wir selber kennen.. Vorschau In der nächsten Folge reden wir über die Anschaffung des ersten eigenen Equipment und unsere Erfahrungen mit der Anschaffung…

With Web 3.0 on the horizon, it's hard to not talk about the next evolution of the internet. In this episode of Search Off The Record, Martin Splitt, Gary Illyes, and Alan Kent offer up their thoughts about the World Wide Web's next iteration, and fondly recollect their experiences with older versions of the web. They ponder what people think Web 3.0 is and what it might become. Is it decentralized? Is it crypto? Both or none of that? Episode transcript → https://goo.gle/sotr038-Transcript  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

Schepp und Peter durften Martin Splitt begrüßen (Developer Advocate bei Google, Web, Twitter) um mit ihm über technische Suchmaschinenoptimierung zu plaudern und mit den übelsten SEO-Mythen aufzuräume…

Schepp und Peter durften Martin Splitt begrüßen (Developer Advocate bei Google, Web, Twitter) um mit ihm über technische Suchmaschinenoptimierung zu plaudern und mit den übelsten SEO-Mythen aufzuräumen. Schaunotizen [00:01:00] Technisches SEO in 2022 Seit Martins letztem Besuch in der Revision 351 hat sich einiges getan! Der JS/CSS-Support des Google Bots ist mittlerweile sehr umfassend, nur […]

In this episode of Search Off The Record, we take a deep dive into structured data. Our hosts Martin Splitt and Lizzi Sassman talk with Ryan Levering, a software engineer at Google, about the importance of structured data, impactful things you can do with it, how Google uses it, and more! If you're wanting to know the in's and out's of structured data, this episode is for you.  Episode transcript → https://goo.gle/sotr035-Transcript   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. fullname: Lizzi Sassman, Martin Splitt;

You did a great job optimizing your site for search; however, it's attracting the wrong traffic from search engines. What are your options to correct this unexpected behavior? In this podcast, Martin Splitt, Gary Illyes, and Lizzi Sassman take a deep dive on how to determine if the search traffic is the correct audience, de-SEOing, and why it's such an interesting subject.  Remove a page hosted on your site from Google → https://goo.gle/3JxlGhJ  Get videos on Google with schema markup → https://goo.gle/3JwayBn    Episode transcript → https://goo.gle/sotr034-Transcript    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

This week we have another special guest, Olesia Korobka, a SEO consultant based in Kyiv, Ukraine. Olesia is compiling a list of SEOs in Ukraine who need work or stability. Google Search Central Virtual Unconference Returns at the end of the month – Martin Splitt tweeted with a “stay tuned” noticehttps://www.seroundtable.com/google-search-central-virtual-unconference-back-for-2022-33018.htmlNo such thing as quotas for the number of rankings a website can achieve https://www.seroundtable.com/google-ranking-quotas-33014.htmlIndex Now added to Duda, All in One WordPress, and Rank Math SEO Plugins https://www.seroundtable.com/indexnow-duda-all-in-one-wordpress-rank-math-seo-plugins-33001.htmlYoast suggests IndexNow a lot more When than Now – Doesn't improve crawl efficiency or lead to more traffichttps://www.seroundtable.com/yoast-indexnow-proof-33013.htmlGSC URL Inspection Tool Errorshttps://www.seroundtable.com/google-search-console-url-inspection-tool-errors-33010.htmlThey shalt not blocketh Americans https://www.seroundtable.com/blocking-usa-users-googlebot-33005.htmlIf you are not allowed to show your website to users based in the United States, then you also cannot show that website to Googlebot.CSS colours are not ranking factors. https://www.seroundtable.com/css-colors-are-not-a-google-ranking-factor-32968.htmlSupport this podcast at — https://redcircle.com/webcology/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Ross and Scott interview Martin Splitt from Google's Developer Relations Team. Martin answers SEO questions on JavaScript, the possible future of core web vitals, the likelihood of Web 3.0, and how easily his words are misconstrued - including a current mess he's dealing with on LinkedIn.Support this podcast at — https://redcircle.com/seo-101-on-wmr-fm/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Making a website is no easy task, but what if your search engine had guidelines and best practices in place to help you build a better website?  Search Advocates Gary Illyes, Martin Splitt, and John Mueller continue their conversation about Steve - their theoretical search engine. From HTML validations to image alt text, they discuss guidelines and practices that affect ranking for your website on this search engine.  Episode transcript → https://goo.gle/sotr031-transcript  Episode 17 → https://goo.gle/3uoiVup  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

Today I'll be looking through some items I found around the web that I think will be of interest from search console tips to top marketing campaigns on 2021. Tomorrow I'll have a recap of the SEOs & DEVs video with Michael King from iPullRank - I just didn't have a chance to go through the whole video today.If you have multiple properties in search console, http https domain etc., it's fine according to John Mueller in response to a Reddit thread.I think it's actually good to have them, you'd be surprised what you end up finding and it's better to have them to ensure you don't have any potential old data around.https://www.reddit.com/r/SEO/comments/s30xqy/google_search_console_properties/Page indexed without content in Search Console? Might just be a server related issue. John Mueller chimes in again on Reddit that it's usually an empty page that's returned when you get this error. I'd suggest also to try crawling your site with screaming frog and turn on save html as well as render html, and see if there's any issues going on there. My guess is they've got a low end host that's restricting bandwidth usage even from Googlebot.https://www.reddit.com/r/TechSEO/comments/s22dxn/confused_about_new_coverage_warning_help/Have you had your site's non secure version get indexed instead of the fully secure one? This question was posed on Twitter - and it looks as though sometimes Google will index both versions, and as long as you are properly 301'ing the domains, it will settle down over time and won't cause any issues, so long as the redirect is done properly. It looks like this can sometimes happen if you have a large number of links coming into the non secure version, but Google will understand, so not much to worry about.https://twitter.com/ChrisNicholsSEO/status/1481732282629165059Matt Southern put together a nice article on the reasons that Google can't provide details about core algorithm updates. There are a lot of quotes from various folks at Google including John Mueller, Martin Splitt, and Gary Illyes. Their hands are actually pretty tied, but a real takeaway is this: “write good content, don't buy links”There's also no penalty for a site during a core update, rather a re-optimization and improvement for other sites that are just doing a better job.https://www.searchenginejournal.com/google-cant-provide-details-about-core-algorithm-updates/432651/Want some inspiration in marketing campaigns? Marketing Dive put out a last last month of the best marketing campaigns on 2021. To give a few overviews:Chipotle entered the metaverse with a virtual maze and $1 million in free burritos.Wendy's transformed into Morty's of Rick and MortyTide did a large push for reduction of greenhouse gasses with their $TurnToCold campaignBurger Kings leveraged NFTsStarbucks leveraged TikTokhttps://www.marketingdive.com/news/best-marketing-campaigns-2021/611068/

Facebook Corporate Rebrand To Reflect Role In the Metaversehttps://dailyhive.com/toronto/facebook-new-name-rebrand-reportStory broke in TheVerge https://www.theverge.com/2021/10/19/22735612/facebook-change-company-name-metaverseFacebook doesn't know how they will rebrand (short history of renaming efforts at FB)https://mashable.com/article/facebook-zuckeberg-new-nameFacebook slammed by its own oversight board for VIP treatment of VIPshttps://www.npr.org/2021/10/21/1047928585/oversight-board-slams-facebook-for-giving-special-treatment-to-vip-usersMartin Splitt on How Google Sees and recons content on a page and in a sitehttps://www.searchenginejournal.com/centerpiece-annotation/424152/Roger Montti breaks down a long Duda Webinar from Jason Barnard in which Google's Martin Splitt describes how the search engine examines content, determines topic, and separates out other sections of contentGoogle Analytics Bug Data Loss13:59:44 From Dave Davies : https://www.seroundtable.com/google-analytics-bug-data-loss-32281.htmlPayPal Pinterest Acquisition OfferFrom Dave Davies : https://www.searchenginejournal.com/paypal-pinterest-acquisition-offer/424221/YouTube SEO Auto Chapter Now a Metadata For Searchhttps://www.searchenginejournal.com/youtube-seo-auto-chapters-now-a-source-of-metadata-for-search/424266/Bing and Yandex introduce IndexNowhttps://www.seroundtable.com/indexnow-bing-yandex-instant-indexing-32268.htmlJust in case you needed to knowhttps://www.seroundtable.com/google-seo-links-in-existing-or-new-windows-32261.htmlSearch Quality Evaluators Guidlines Changeshttps://www.seroundtable.com/google-updates-search-quality-raters-guidelines-32276.htmlGoogle Search Quality Guidelines Updatehttps://searchengineland.com/google-search-quality-guidelines-update-expand-ymyl-category-defines-lowest-quality-content-and-more-375276If you think there's been a lot of algo actionhttps://www.seroundtable.com/google-search-algorithm-updates-more-extreme-32277.html Support this podcast at — https://redcircle.com/webcology/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Escucha el podcast entero:https://anchor.fm/jjlbro/episodes/Cmo-aumentar-el-xito-de-tus-anuncios-en-TikTok----Noticias-de-la-semana-e17972l ----- ✅ Síguenos en Instagram: https://cutt.ly/Hknqzpu ✅ Síguenos en TikTok: https://cutt.ly/2hENxbM ✅ Síguenos en Facebook: https://cutt.ly/bknqWvp ✅ Síguenos en LinkedIn: https://cutt.ly/hknqItS ✅ Visita Nuestro Sitio Web: www.jjlbro.info --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/jjlbro/support

Доклады: Core Web Vitals - what are they and why do they matter / Martin Splitt ( https://youtu.be/6wBUPnnXsDI ) Frontend Security 2020: о чем вы хотели бы забыть, но не можете / Татьяна Новикова ( https://youtu.be/zbEArk98crU ) Icon. Оверинжиниринг или необходимость / Никита Мостовой ( https://youtu.be/gYvpJe9KHwY ) WebAssembly SPA фреймворки / Илья Черторыльский ( https://youtu.be/UY9QhGHBLzU) Потанцуем? / Василика Климова ( https://youtu.be/FVl4bE4ReIg ) Страх и ненависть локализации в больших проектах / Дмитрий Андриянов ( https://youtu.be/xvMy8xcetLs ) Какой Scrum. Я просто хочу код писать / Александра Баптизманская ( https://youtu.be/hkVfERv-T-E ) Getting Web Forms Right: From Checkboxes To Dropdowns / Виталий Фридман ( https://youtu.be/nAb1kdU_fYA ) Где я и где конечный автомат / Вадим Пацев ( https://youtu.be/fAzBkbs0Lbo ) Нас можно найти: 1. Telegram: https://t.me/proConf 2. Youtube: https://www.youtube.com/c/proconf 3. SoundCloud: https://soundcloud.com/proconf 4. Itunes: https://podcasts.apple.com/by/podcast/podcast-proconf/id1455023466

Episode 101 Table Of Contents Co-Host: Sophie Allen + Bucky Helms 4:24 Web 2.0 Ranker Weekly Update - 2021 Q3 State of Local SEO Webinar - 100% Free To Join! - Limited Seating Event For The Web 2.0 Ranker / Local Client Takeover / Local SEO Community FB Group - What's Working Now In Local SEO Plus Q&A Session - The Updated Signals, Tactics, And Strategies That Are Having The Largest Ranking Impact In The Local SERPs - August 25, 2021, 1:00 pm EST - Signup Link For The Webinar: https://us02web.zoom.us/webinar/register/WN_yuSWgogrSFW_4Zesk-UYWA - Philadelphia Mastermind IS November 5th - 7th - Early Bird Discount is NOW LIVE! - Speakers and Itinerary To Be Announced - Interactive Mastermind Format - 2 Full Days Of Sessions (Saturday & Sunday) - Hands On Workshops - Highest Access Level Comes With EXCLUSIVE 12 Month Discord Group To Work On More Advanced Topics (Agency Automation & Sales + More) - Dynamic Event - Can Fit 3x The Previous Amount Of People - You Will Leave With The Pieces Of YOUR Agency That You Need! - At Certain Access Levels You Gain "Accountability" - 12 Month Group Comes With Networking & Quarterly Calls Check Out Ticket Prices (Early Bird Discount Until End Of August!): https://web20ranker.com/local-marketing-mastermind-and-seo-conference/ - New Blog Post Out On The Web 2.0 Ranker Website - Google Link Building Blog Related Post - Niche Guest Posts, Affordable PBN's, Good Guest Posts, and Premium Outreach Links - Also Launching NEW Niche's - NEW Weekend Deal! - All Press Services (Except Bulk) are 25% Off Starts This Friday! - Custom Built Press Syndication Platform - Premium Press With AP News - Go Check It Out Now! - Version 2.0 Press Syndication Will Have Whitelabel Instances For Agency Partners - New Link Management Dashboard - To Ensure Better Quality Of Bought Links 26:23 SEO News For The Past Week - Possible Problem With Indexation - Pages Are Dropping In And Out Of The Index - None Persistent Issue, and Google Has Yet To Confirm If It Is An Issue - Google Sharing Data Handling Details On Search Console Insights Reporting - Published A Blog Post, With New Details On How Data Security Is Tailored To Content Creators And Website Owners SERP Changes/Tests - Google New Affordable Picks Carousel Showing In Mobile Search - Google Is Now Showing A New Carousel To “help shoppers find lower-cost, cheaper and more affordable products.”. - Google To Restrict Ad Targeting On Children - Google Recently Listed Changes It Is Making Around Children And Search - SafeSearch Assistant Will Be Automatically Enabled For Accounts 18 And Under - Unconfirmed Google Search Ranking Algorithm - The SEO Community and Certain Tools Are Seeing Fluctuations - Google Has Yet To Confirm Anything - Google Enforcing Some Physical Addresses For Some Google My Business Listings - Google Is Now Requiring Some Businesses To Add A Physical Address And Not Be A Service Area Business In Google My Business Google Says - Google: Linking To Lesser Websites Doesn't Make Your Site Less Relevant - John Mueller Of Google Stated "Does a link to a “lesser” website makes a result less relevant? Do links on Wikipedia make it less useful? Not at all.”. Now if links are spammy and manipulative then Google won't trust said links. - Google Search Console Doesn't Filter Out All Bot Traffic - John Mueller confirmed that the Google Search Console does not filter out all bot traffic. - Google: Alt Text Is Important For SEO - Google's Martin Splitt said that “alt text is important for SEO too.” - Google: Each Core Update Can Affect Search Rankings Differently - John Mueller clarified that when Google pushes out new core updates that each one can impact Google's core rankings differently. - Each Update Could Impact Your Site Differently, Or It Could Not

https://themummichogblog.com/martin-splitt-a-%f0%9f%8f%a1%f0%9f%87%a8%f0%9f%87%ad12-06-2020/ Martin Splitt a

Google's Developer Advocate, Martin Splitt joins Search Engine Journal Founder Loren Baker in this live Q&A about Google Core Web Vitals, the delay to June for the Page Experience Update, and other overall performance and speed needs for websites to better compete within Google and convert users.

If you're building a website or web-app, there's a good chance that you want people to find it so that they will access it. These days this mostly means that you want it to appear in the relevant search engine results pages (SERP). In this episode we are joined by Martin Splitt, DevRel at Google for the Search & Web ecosystem, who explains in detail how search engines work, and what developers and SEOs need to know and do in order to be on their good side. Panel Aimee Knight AJ O'Neal Dan Shappir Steve Edwards Guest Martin Splitt Sponsors Dexecure Dev Heroes Accelerator JavaScript Error and Performance Monitoring | Sentry Links Devchat.tv | JSJ 428: The Alphabet Soup of Performance Measurements Picks AJ- What If?: Serious Scientific Answers to Absurd Hypothetical Questions by Randall Munroe AJ- How To: Absurd Scientific Advice for Common Real-World Problems by Randall Munroe AJ- Thing Explainer: Complicated Stuff in Simple Words by Randall Munroe AJ- From Microsoft, Oracle, etc to NSA Data Center (Google Map) AJ- Square Stone Wheel (Test Institute Stone and Stone Caveman User Focus Group) Dan- How to Systematically Debug Your CSS Just Like You Would Your JavaScript? Martin- The curious tale of Tegel’s Boeing 707 Martin- Escaped cloned female mutant crayfish take over Belgian cemetery Martin- Duke Graduate School Scientific Writing Resource Steve- In Plain Sight (TV Series 2008-2012)

If you're building a website or web-app, there's a good chance that you want people to find it so that they will access it. These days this mostly means that you want it to appear in the relevant search engine results pages (SERP). In this episode we are joined by Martin Splitt, DevRel at Google for the Search & Web ecosystem, who explains in detail how search engines work, and what developers and SEOs need to know and do in order to be on their good side. Panel Aimee Knight AJ O'Neal Dan Shappir Steve Edwards Guest Martin Splitt Sponsors Dexecure Dev Heroes Accelerator JavaScript Error and Performance Monitoring | Sentry Links Devchat.tv | JSJ 428: The Alphabet Soup of Performance Measurements Picks AJ- What If?: Serious Scientific Answers to Absurd Hypothetical Questions by Randall Munroe AJ- How To: Absurd Scientific Advice for Common Real-World Problems by Randall Munroe AJ- Thing Explainer: Complicated Stuff in Simple Words by Randall Munroe AJ- From Microsoft, Oracle, etc to NSA Data Center (Google Map) AJ- Square Stone Wheel (Test Institute Stone and Stone Caveman User Focus Group) Dan- How to Systematically Debug Your CSS Just Like You Would Your JavaScript? Martin- The curious tale of Tegel’s Boeing 707 Martin- Escaped cloned female mutant crayfish take over Belgian cemetery Martin- Duke Graduate School Scientific Writing Resource Steve- In Plain Sight (TV Series 2008-2012)

If you're building a website or web-app, there's a good chance that you want people to find it so that they will access it. These days this mostly means that you want it to appear in the relevant search engine results pages (SERP). In this episode we are joined by Martin Splitt, DevRel at Google for the Search & Web ecosystem, who explains in detail how search engines work, and what developers and SEOs need to know and do in order to be on their good side. Panel Aimee Knight AJ O'Neal Dan Shappir Steve Edwards Guest Martin Splitt Sponsors Dexecure Dev Heroes Accelerator JavaScript Error and Performance Monitoring | Sentry Links Devchat.tv | JSJ 428: The Alphabet Soup of Performance Measurements Picks AJ- What If?: Serious Scientific Answers to Absurd Hypothetical Questions by Randall Munroe AJ- How To: Absurd Scientific Advice for Common Real-World Problems by Randall Munroe AJ- Thing Explainer: Complicated Stuff in Simple Words by Randall Munroe AJ- From Microsoft, Oracle, etc to NSA Data Center (Google Map) AJ- Square Stone Wheel (Test Institute Stone and Stone Caveman User Focus Group) Dan- How to Systematically Debug Your CSS Just Like You Would Your JavaScript? Martin- The curious tale of Tegel’s Boeing 707 Martin- Escaped cloned female mutant crayfish take over Belgian cemetery Martin- Duke Graduate School Scientific Writing Resource Steve- In Plain Sight (TV Series 2008-2012)

If you're building a website or web-app, there's a good chance that you want people to find it so that they will access it. These days this mostly means that you want it to appear in the relevant search engine results pages (SERP). In this episode we are joined by Martin Splitt, DevRel at Google for the Search & Web ecosystem, who explains in detail how search engines work, and what developers and SEOs need to know and do in order to be on their good side. Panel Aimee Knight AJ O'Neal Dan Shappir Steve Edwards Guest Martin Splitt Sponsors Dexecure Dev Heroes Accelerator JavaScript Error and Performance Monitoring | Sentry Links Devchat.tv | JSJ 428: The Alphabet Soup of Performance Measurements Picks AJ- What If?: Serious Scientific Answers to Absurd Hypothetical Questions by Randall Munroe AJ- How To: Absurd Scientific Advice for Common Real-World Problems by Randall Munroe AJ- Thing Explainer: Complicated Stuff in Simple Words by Randall Munroe AJ- From Microsoft, Oracle, etc to NSA Data Center (Google Map) AJ- Square Stone Wheel (Test Institute Stone and Stone Caveman User Focus Group) Dan- How to Systematically Debug Your CSS Just Like You Would Your JavaScript? Martin- The curious tale of Tegel’s Boeing 707 Martin- Escaped cloned female mutant crayfish take over Belgian cemetery Martin- Duke Graduate School Scientific Writing Resource Steve- In Plain Sight (TV Series 2008-2012)

If you're building a website or web-app, there's a good chance that you want people to find it so that they will access it. These days this mostly means that you want it to appear in the relevant search engine results pages (SERP). In this episode we are joined by Martin Splitt, DevRel at Google for the Search & Web ecosystem, who explains in detail how search engines work, and what developers and SEOs need to know and do in order to be on their good side. Panel Aimee Knight AJ O'Neal Dan Shappir Steve Edwards Guest Martin Splitt Sponsors Dexecure Dev Heroes Accelerator JavaScript Error and Performance Monitoring | Sentry Links Devchat.tv | JSJ 428: The Alphabet Soup of Performance Measurements Picks AJ- What If?: Serious Scientific Answers to Absurd Hypothetical Questions by Randall Munroe AJ- How To: Absurd Scientific Advice for Common Real-World Problems by Randall Munroe AJ- Thing Explainer: Complicated Stuff in Simple Words by Randall Munroe AJ- From Microsoft, Oracle, etc to NSA Data Center (Google Map) AJ- Square Stone Wheel (Test Institute Stone and Stone Caveman User Focus Group) Dan- How to Systematically Debug Your CSS Just Like You Would Your JavaScript? Martin- The curious tale of Tegel’s Boeing 707 Martin- Escaped cloned female mutant crayfish take over Belgian cemetery Martin- Duke Graduate School Scientific Writing Resource Steve- In Plain Sight (TV Series 2008-2012)

If you're building a website or web-app, there's a good chance that you want people to find it so that they will access it. These days this mostly means that you want it to appear in the relevant search engine results pages (SERP). In this episode we are joined by Martin Splitt, DevRel at Google for the Search & Web ecosystem, who explains in detail how search engines work, and what developers and SEOs need to know and do in order to be on their good side. Panel Aimee Knight AJ O'Neal Dan Shappir Steve Edwards Guest Martin Splitt Sponsors Dexecure Dev Heroes Accelerator JavaScript Error and Performance Monitoring | Sentry Links Devchat.tv | JSJ 428: The Alphabet Soup of Performance Measurements Picks AJ- What If?: Serious Scientific Answers to Absurd Hypothetical Questions by Randall Munroe AJ- How To: Absurd Scientific Advice for Common Real-World Problems by Randall Munroe AJ- Thing Explainer: Complicated Stuff in Simple Words by Randall Munroe AJ- From Microsoft, Oracle, etc to NSA Data Center (Google Map) AJ- Square Stone Wheel (Test Institute Stone and Stone Caveman User Focus Group) Dan- How to Systematically Debug Your CSS Just Like You Would Your JavaScript? Martin- The curious tale of Tegel’s Boeing 707 Martin- Escaped cloned female mutant crayfish take over Belgian cemetery Martin- Duke Graduate School Scientific Writing Resource Steve- In Plain Sight (TV Series 2008-2012)

In Season 2, my guest Cindy Krum said something that made a whole lot of sense to me. She suggested that Google should invest more resources into the public-facing Googlers. Why? Because when it comes to SEO, all of us turn to them (John Mueller, Martin Splitt, Danny Sullivan, Gary Illyes) and bombard them on a daily basis with our questions on how the Google search algorithm works. And this is why I'm excited to share this conversation I had with Martin Splitt because I want to show that he is a human being outside of his work. I also ask two questions from the audience; one from Peter Macincovik and the other from Rich Missey. So let's get started!

The hosts discuss the meeting between the excellent Barry Schwartz from Search Engine Round Table and Martin Splitt from Google about Google's relationship with the SEO community. They also delve into rare updates from that other search engine, Bing, some interesting local SEO news, a number of Mueller files, and a listener's SEO question.

The hosts discuss the meeting between the excellent Barry Schwartz from Search Engine Round Table and Martin Splitt from Google about Google’s relationship with the SEO community. They also delve into rare updates from that other search engine, Bing, some interesting local SEO news, a number of Mueller files, and a listener’s SEO question.

The hosts discuss the meeting between the excellent Barry Schwartz from Search Engine Round Table and Martin Splitt from Google about Google’s relationship with the SEO community. They also delve into rare updates from that other search engine, Bing, some interesting local SEO news, a number of Mueller files, and a listener’s SEO question.

The COVID crisis has lasted six months and a week and maybe more and Jim says he's starting to lose it as both his and Dave's regions enter a distinct second wave of the virus. The conversation strays around the news of the week with a constant loop back to planning for a future with fewer in person gatherings and retail opportunities. Going into a new growth phase of the disease is frightening but at least planning for and communicating about online businesses is getting easier.Google introduces new schema mark-up language allowing online retailers to provide shipping information. https://www.seroundtable.com/google-shipping-details-schema-30156.htmlBarry Schwartz and Martin Splitt exchange interviews for their respective VLOGs late last year. The collaborative interviews revealed a lot about how Googlers feel about SEOs as persons and as practitioners. Dave and Jim talk about some of the SEO Myths Martin addresses in the interviews. https://www.seroundtable.com/vlog-086-30105.htmlMicrosoft leaked about 5.6Billion terabyes of search data after leaving a server open and unprotected from September 10 - 16. https://www.theregister.com/2020/09/23/microsoft_leaks_over_65tb_bing/ Did Google drop hints it is compiling authority profiles? A post by Danny Sullivan appears to suggest it does. There's a lot of conversation about it in the SEO community. https://searchengineland.com/did-google-just-hint-at-an-authority-profile-340815LinkedIn is pulling a professional Facebook with a redesign. Jim and Dave wish it luck, hope it doesn't suck, and genuinely hope it remains a place businesses can talk to and research each other while other people can use it for employment spam as long as it doesn't actually become Facebook.Lastly, Google alters text in guidence to confirm good reviews bring good rankings. https://www.seroundtable.com/google-how-reviews-impact-local-rankings-change-30158.htmlBe good, don't touch your face, for goodness sake wear a mask, stop the spread, wash your hands, be kind to each other, rank well, we'll talk with you next week.

The COVID crisis has lasted six months and a week and maybe more and Jim says he’s starting to lose it as both his and Dave’s regions enter a distinct second wave of the virus. The conversation strays around the news of the week with a constant loop back to planning for a future with fewer in person gatherings and retail opportunities. Going into a new growth phase of the disease is frightening but at least planning for and communicating about online businesses is getting easier.Google introduces new schema mark-up language allowing online retailers to provide shipping information. https://www.seroundtable.com/google-shipping-details-schema-30156.htmlBarry Schwartz and Martin Splitt exchange interviews for their respective VLOGs late last year. The collaborative interviews revealed a lot about how Googlers feel about SEOs as persons and as practitioners. Dave and Jim talk about some of the SEO Myths Martin addresses in the interviews. https://www.seroundtable.com/vlog-086-30105.htmlMicrosoft leaked about 5.6Billion terabyes of search data after leaving a server open and unprotected from September 10 - 16. https://www.theregister.com/2020/09/23/microsoft_leaks_over_65tb_bing/ Did Google drop hints it is compiling authority profiles? A post by Danny Sullivan appears to suggest it does. There’s a lot of conversation about it in the SEO community. https://searchengineland.com/did-google-just-hint-at-an-authority-profile-340815LinkedIn is pulling a professional Facebook with a redesign. Jim and Dave wish it luck, hope it doesn’t suck, and genuinely hope it remains a place businesses can talk to and research each other while other people can use it for employment spam as long as it doesn’t actually become Facebook.Lastly, Google alters text in guidence to confirm good reviews bring good rankings. https://www.seroundtable.com/google-how-reviews-impact-local-rankings-change-30158.htmlBe good, don’t touch your face, for goodness sake wear a mask, stop the spread, wash your hands, be kind to each other, rank well, we’ll talk with you next week.

In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: No significant algorithm updates this week Do you need to wait for another core update in order to see recovery? Another delay in GSC index coverage data How an impression triggers in GSC Sistrix analysis of the slowest CMS platforms Local SEO: New coronavirus attributes in GMB Q&A: Mini site review for greenbabydeals.com Q&A: Mini site review for sewasoftie.com Also in Newsletter: Was your Google Discover traffic affected by the August 10 Google glitch? Google on how they keep information trustworthy in search SEOs noticing a featured snippet plus how-to schema hybrid mobile test Lily Ray and Martin Splitt on content Improving your organic CTR Does having a .jobs TLD help you rank better for job queries? Changes in how organic traffic will be classified in Chrome v85 Bing has removed geo-targeting options from Bing WMT New knowledge graph search tool Tips on improving your entity data This episode corresponds with newsletter episode 150:
 https://courses.mariehaynes.com/search-news-you-can-use/episode-150/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
 Subscribe to the newsletter: Mariehaynes.com/newsletter

Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

Det traditionella sättet att arbeta med SEO fungerar inte lika bra längre utan vi måste idag verkligen sätta användaren i fokus. För att få bättre insikt i hur man gör just det när man lägger upp sin SEO-strategi så bjöd jag in SEO-experten Ulrika Viberg. Ulrika är en väl anlitad SEO-konsult och driver den egna byrån Unikorn. Hon har ett helt fantastiskt CV och har arbetat med SEO på välkända företag runt om i världen. Vad sägs om att bli headhuntad till eBay för att arbeta med SEO. Något hon är ensam om i Sverige. Hon var även med i uppstarten av Foodora som Head of SEO. Ulrika är dessutom en välkänd profil i branschen och sitter bland annat med i juryn för Svenska SEO-priset. Hon är även en av grundarna till SEO Girls som är ett nätverk och plattform för kvinnor som arbetar med SEO som på kort tid fått flera hundra medlemmar. Om avsnittet Vi börjar avsnittet med att Ulrika förklarar vad det innebär att sätta användaren i fokus och hur det skiljer sig från det traditionella sättet att arbeta med SEO. Ulrika beskriver sedan hur hon tar sig an ett nytt SEO-projekt och den process hon går igenom. En arbetsprocess där kundresan står i centrum och där hon bland annat använder en SWOT/TOWS-analys för att lägga upp SEO-strategin. Hon berättar självklart hur hon gör sin sökordsanalys men också hur hon tänker när hon planerar upp innehåll och hur hon analyserar konkurrenter. Du får dessutom höra: Hur hon dokumenterar en SEO-strategi Vilka verktyg hon använder i sitt SEO-arbete Och hur hon håller håller sig uppdaterad och utvecklas inom SEO Du hittar som vanligt alla länkar och resurser som nämns i intervjun här nedan och Ulrika har dessutom lagt till ett helt gäng resurser kring SEO och personer i branschen hon rekommenderar att man ska följa. Efter länkarna så hittar du även tidsstämplar till olika sektioner i intervjun och Ulrika har även delat med sig av en bonus för dig som lyssnar som du hämtar enkelt här nedan. Bonus: SEO-mallar Två mallar där du kan se hur kundresan och SWOT/TOWS-analysen kan användas i SEO-projekt. Tack också till Anna Råström som varit med och tagit fram den grymma kundresemallen. Länkar Ulrika Viberg på LinkedIn Ulrika Viberg på Twitter Unikorn webbsida Unikorn på Instagram SEO Girls webbsida SEO Girls på Instagram SEO Girls på LinkedIn Moz White board Friday (resurs) Greg Giffords sökordsskola på SEMrush (resurs) Rytes e-böcker om SEO (resurser) Botifys resurser om SEO (resurser) Marketing Syrup (blogg) Aleyda Solis (blogg) Search Engine Journal (nyhetssida) Target Internet om SWOT/TOWS (resurser) MindTools om SWOT/TOWS (resurser) McKinsey om kundresan (resurs) Kapost om kundresan (resurs) Ryte (verktyg) Botify (verktyg) AWRcloud (verktyg) Searchmetrics (verktyg) Screaming Frog (verktyg) Cognitive SEO (verktyg) Aleyda Solis på Twitter / YouTube (personer) Martin Splitt på Twitter / YouTube (personer) Bartosz Góralewicz på Twitter / LinkedIn (personer) Hamlet Batista på Twitter / LinkedIn (personer) Greg Gifford på Twitter / LinkedIn (personer) Barry Schwartz på Twitter / YouTube (personer) Areej AbuAli på Twitter (personer) Orit Mutznik på Twitter (personer) Kristina Azarenko på Twitter (personer) Lily Ray på Twitter (personer) Dawn Anderson på Twitter (personer) Judith Lewis på Twitter (personer) Izzi Smith på Twitter (personer) Tobias Willmann på Twitter (personer) Tidsstämplar [2:40] Ulrika inleder med att förklara vad hon menar när hon säger sätta användaren i fokus när det kommer till SEO och vad som skiljer från det traditionella sättet att arbeta med SEO. Sedan berättar hon hur hon arbetar med kundresan och vilken roll den fyller. [7:59] Vi pratar om vad man som företag behöver ha på plats för att arbeta med SEO på det här sättet och framförallt om man tar in en konsult. Ulrika förklarar sedan på vilka de främsta skillnaderna är kring att arbeta med SEO för en helt ny respektiv...

In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: Possible small update July 23 Web stories Page Speed info we learned from Martin Splitt and Eric Enge’s talk Important info for sites with ugc Q&A: How to trim down a massive disavow file Q&A: Should you put dates on your blog posts and articles? This episode corresponds with newsletter episode 143:
 https://courses.mariehaynes.com/search-news-you-can-use/episode-143 Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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Search Off the Record is a podcast series that takes you behind the scenes of Google Search with John Mueller, Gary Illyes, and Martin Splitt from the Search Relations team. In this episode, John, Gary, and Martin take a little more than 12 minutes to discuss how to think about ranking in Search, and they also deliver their feedback on submitting feedback :), give tips on rendering SEO (JavaScript files bundling and splitting), and share their experience with recording videos at home. Google Search developer site → https://goo.gle/35HtREZ Transcript for this episode → https://goo.gle/sotr003-transcript

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with John Mueller, Gary Illyes, and Martin Splitt from the Search Relations team. In this episode of Search Off the Record, John, Gary, and Martin discuss: Survey on COVID-19’s impact on SEOs work, SEO online events during COVID-19, Search outages - external communication and recent search outages and John’s hair outage :). Google Search developer site → https://goo.gle/35HtREZ Transcript for this episode → https://goo.gle/2NTcRn7

The Final Countdown for Adobe Flash’s DemiseFlash has been on the decline as more content shifts to mobile platforms and standards such as HTML5 take center stage. Adobe will no longer support Flash as of the end of the year.By: Ryan Whitwam Why Does Google Hate Guest Posts?Google seems to think most guest posting is an attempt to get links. Because of this Google discourages guest posting and devalues it for ranking purposes. By: Roger Montti Say It with Me Now: Bounce Rates Don’t Impact Ranking!Google’s John Mueller reiterates yet again that Google does NOT look at bounce rates in Analytics for ranking websites. Google has been saying this for years, but the myth persists.By: Barry Schwartz

We are honored that this week's featured guest on the award-winning EDGE of the Web podcast is the one and only , Developer Relations at . Martin is a developer advocate on the Webmaster Trends Analyst team at Google Switzerland. In this role, he helps developers and content creators to build great content on the web. He is involved with the W3C as well as the global web and JavaScript developer community, working to keep the web open. He, Gary Illyes, and John Mueller are working hard in communication with the web world, sharing information regarding how Google looks at the web and their insights at Google Webmaster Trends. We deep-dived into learning how to rank well on Google by developing a top-notch website and content during episode 359 of the EDGE of the Web.

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with John Mueller, Gary Illyes, and Martin Splitt from the Search Relations team. In this episode of Search Off the Record, John, Gary, and Martin discuss the lack of pop filters, dive into the recent Twitter discussion about nofollow, explain the new Core Web Vitals, and share their COVID-19 working-from-home experience. Google Search developer site → https://goo.gle/35HtREZ

John Mueller, Martin Splitt, and Gary Illyes kick off the new Google Webmasters podcast series which takes you behind the scenes of Google Search: Search Off the Record! Have a listen to the trailer to find out what exactly they are planning to talk about on this podcast, how the podcast name came about, and what Martin would choose as his user agent :)! Google Search developer site → https://goo.gle/35HtREZ

Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/ A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed. == IN THIS VIDEO == In a recent reddit thread, a Google Engineer, has decided to have a little bit of fun with the community by giving intentionally bad SEO advice - If you would like some more hilarious bad advice from Google engineers, they have an entire compilation of them. Google makes it free to sell products in search. They announced it will be free for merchants to list products in the Google shopping tab in search results, they are actually turning Google shopping into an organic play again. This could be because of Amazon taking more market share and eyeballs from them so they are making a play to dilute their market share by offering up products. Now is a great time for merchants to take advantage of the free capital Google can get their hands on in order to maintain market dominance. Just don't expect it to be around for very long. Google launches their first lightening talks videos...and they are pretty damn good The first of their lightening talks videos was with Martin Splitt talking about javascript and SEO. ✉️ Sign up to the weekly search newsletter: https://email.typeamedia.net

Im heutigen Podcast spreche ich mit Martin Splitt von Google. Martin gehört zum Team von John Müller, der wohl das bekannteste Gesicht und Sprachrohr hier in Deutschland von Google ist. Martin ist also ein absoluter SEO-Experte und liefert uns eine Menge interessante InSights und Grundlagen. Alle Links, Infos und mehr unter www.seosenf.de/120

Welche Inhalte und technischen Faktoren sind dafür verantwortlich, dass eine Webseite über Suchmaschinen leicht gefunden werden kann? Es gibt bis zu 200 Signale pro Webseite, die Google zur Klassifizierung der Suchergebnisse nutzt. Was dabei gern unterschätzt wird, ist der Fakt, dass etwa 50% der Suchfaktoren technisch bedingt sind! Beispielsweise spielen Performance oder die Architektur weiterführender Links eine Rolle. In Podcast-Folge 52 haben wir einen wahren SEO-Experten zu Gast – Martin Splitt, Developer Advocate bei Google, Speaker, Autor und Blogger! Mit wem könnten wir besser über SEO, kurz für Search Engine Optimization, sprechen als mit ihm? Deshalb erforschen wir gemeinsam die technischen Rahmenbedingungen, die es braucht, um eine Webseite in Suchmaschinen gut einzustufen und an der Spitze der Ergebnisliste anzeigen zu lassen. In dieser Folge bekommt ihr praktische Tipps, mit denen ihr es schafft, eure Webseite in einer Suchmaschine gut zu ranken – Reinhören lohnt sich also! Hier findet ihr die weiterführenden Links von Martin, die er in dieser Folge anspricht: SEO-Anleitung für Webentwickler Structured Data Gallery Google Search Console Teste deine Webseite: Mobile-friendly test Rich Results Test Youtube-Kanal Google Webmasters Office Hours Official Google Webmaster Central Blog Picks of the Day Sebi: Workout App mit frei konfigurierbaren Workouts, Apple Health Integration, Kalender und Erinnerungen Fabi: Hello Rust Youtube-Kanal von Matthias EndlerMartin: Google Codelabs Martin findet ihr unter dem Handle @g33konaut auf Twitter. Auf seinem Blog 50 Lines of Code schreibt er regelmäßig über Software Engineering, Open Source und Software Quality. Schreibt uns! Schickt uns eure Themenwünsche und euer Feedback. podcast@programmier.bar Folgt uns! Bleibt auf dem Laufenden über zukünftige Folgen und Meetups und beteiligt euch an Community-Diskussionen. Twitter Instagram Facebook Besucht uns! Erfahrt hier, wann das nächste Meetup in unserem Office in Bad Nauheim stattfindet. Meetup Musik: Hanimo

In this episode: Does Google fetch all the scripts on a page? “Treeshaking” and how it can help your page’s performance Queuing time vs rendering time for Google When to use JS Frameworks or not Exactly how and when rendering counts against “crawl budget” Is “crawl budget” a problem and something that should be optimized […] The post 112: Martin Splitt On Rendering, Crawl Budget, JS SEO, Treeshaking & More appeared first on Evolving SEO.

We chat with Martin Splitt, Webmaster Trends Analyst at Google, and we also have JR Oakes, Senior Director of Technical SEO Research at Adapt Partners, joining as a special guest host.We discuss Martin's background, how he got to Google, what working at the big “G” is actually like, discuss the challenges he runs into day-to-day, what it's like being a public-facing Google employee, as well as his amazing hair. We then dive into Javascript and tackle some Google Search Console questions.

In this episode of Technically True, we will chat with Martin Splitt, who is a web champion and works as a Developer Advocate at Google. We will explore his journey and experience in public speaking and get his insights on improving storytelling, using humour effectively, things to avoid while employing humour and recovering from jokes that fall flat. Featuring: Martin Splitt (twitter.com/g33konaut) Hosts: Tanay Pant (twitter.com/tanay1337)

Martin Splitt, Developer Relations at Google, talks to your host Vahe Arabian of State of Digital Publishing about the state of technical SEO. Martin is currently traveling the world, teaching practitioners about technical SEO and the search and web ecosystem.  Support the show.

Welcome to another episode of the Canonical Chronicle! In this episode we discuss Cyrus Shephard’s post for Moz which covered some SEO fundamentals concerning Links and Link Value; a bug is causing Google My Business listings to disappear; Martin Splitt drops some hot info in the new SEO myth busting series that may soon bring API integration to search console.

Es stellt sich heraus, dass es einen Kommunikationsdefizit zwischen SEOs und Entwicklern gibt. SEOs verlangen oft unrealistische Dinge von Entwicklern und stoßen damit auf Unverständnis. Hinzu kommt, dass viel Entwickler immer noch denken, dass SEOs Scharlatane sind. Aber das muss nicht sein. Folgende Tipps für die Optimierung von JavaScript in der Suchmaschinenoptimierung helfen bei der Entmythifizierung.Martin Splitt von Google lässt sich von Jamie Alberico (SEO-Produkt-Managerin, Arrow Electronics) interviewen. JavaScript: SEO Mythbusting → Werbefreie Version und Transkript

In episode #1045, we discuss Martin Splitt's top three ranking factors for 2019. Tune in to hear if we agree with Martin. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you're interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today's Topic: Google's Top 3 Ranking Factors For 2019 [00:38] Google made their own Mythbusters episode about themselves. [01:00] Martin Splitt shared three top SEO factors on which people should focus. [01:10] Factor 1: Content creation. [01:42] Eric and Neil agree this is important. [02:25] When creating content, deliver a good customer experience. [02:52] Factor 2: Meta data. [03:05] Make sure you have meta tags to describe your content. [03:40] Eric and Neil think using ClickFlow will help with this task, but it's more important to get clicks. [06:45] Factor 3: Performance. [07:20] Eric and Neil don't believe that this is the most important thing on which to focus. [08:04] Brand queries are more important. [08:08] That's it for today! [08:30] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In episode #1045, we discuss Martin Splitt’s top three ranking factors for 2019. Tune in to hear if we agree with Martin. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Google's Top 3 Ranking Factors For 2019 [00:38] Google made their own Mythbusters episode about themselves. [01:00] Martin Splitt shared three top SEO factors on which people should focus. [01:10] Factor 1: Content creation. [01:42] Eric and Neil agree this is important. [02:25] When creating content, deliver a good customer experience. [02:52] Factor 2: Meta data. [03:05] Make sure you have meta tags to describe your content. [03:40] Eric and Neil think using ClickFlow will help with this task, but it’s more important to get clicks. [06:45] Factor 3: Performance. [07:20] Eric and Neil don’t believe that this is the most important thing on which to focus. [08:04] Brand queries are more important. [08:08] That’s it for today! [08:30] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Der Google-Bot ist dein Freund. Googles neue YouTube-Serie SEO-Mythbusting ist wirklich gut gemacht. Martin Splitt, ein Google-Mitarbeiter, lässt sich hier von Mitarbeitern anderer Unternehmen interviewen und gibt teilweise sehr detaillierte Antworten auf deren Fragen. JavaScript: SEO Mythbusting → Werbefreie Version und Transkript

In einem 40-minütigen Video (Google Search: State of the Union (Google I/O'19)) beschreiben John Müller und Martin Splitt von Google, wie die Google-Suche in 2019 funktioniert und was es alles für spannende Neuerungen gibt. Die wichtigsten Erkenntnisse für SEOs habe ich für dich zusammengefasst. → Werbefreie Version und Transkript

Barry Schwartz with Jason Barnard at SMX London 2019 Barry Schwartz talks with Jason Barnard about Google and Evergreen Googlebot. An episode that is fresh news – ironically about evergreen Googlebot :) Its implications for crawling, Javascript rendering. A bit of a chat about what the User Agent is likely to be. Martin Splitt gets a mention for his mythbusting videos. Then onto Google Discover and content / ads on their homepage taking Google away from ‘the do-no-evil Google way'. And a bit of a chat about the ‘disappearing spam team'. Barry beautifully catches me out with my own comment about being careful not to generalising from a specific example. We end with Larry Page setting himself up for a fall back in 1999. Recorded at SMX London 21 May 2019.

Barry Schwartz with Jason Barnard at SMX London 2019 Barry Schwartz talks with Jason Barnard about Google and Evergreen Googlebot. An episode that is fresh news – ironically about evergreen Googlebot :) Its implications for crawling, Javascript rendering. A bit of a chat about what the User Agent is likely to be. Martin Splitt gets a mention for his mythbusting videos. Then onto Google Discover and content / ads on their homepage taking Google away from ‘the do-no-evil Google way'. And a bit of a chat about the ‘disappearing spam team'. Barry beautifully catches me out with my own comment about being careful not to generalising from a specific example. We end with Larry Page setting himself up for a fall back in 1999. Recorded at SMX London 21 May 2019.

Barry Schwartz with Jason Barnard at SMX London 2019 Barry Schwartz talks with Jason Barnard about Google and Evergreen Googlebot. An episode that is fresh news – ironically about evergreen Googlebot :) Its implications for crawling, Javascript rendering. A bit of a chat about what the User Agent is likely to be. Martin Splitt gets a mention for his mythbusting videos. Then onto Google Discover and content / ads on their homepage taking Google away from ‘the do-no-evil Google way'. And a bit of a chat about the ‘disappearing spam team'. Barry beautifully catches me out with my own comment about being careful not to generalising from a specific example. We end with Larry Page setting himself up for a fall back in 1999. Recorded at SMX London 21 May 2019.

An episode that is fresh news – ironically about evergreen Googlebot :) Its implications for crawling, Javascript rendering. A bit of a chat about what the User Agent is likely to be. Martin Splitt gets a mention for his mythbusting videos. Then onto Google Discover and content / ads on their homepage taking Google away from ‘the do-no-evil Google way’. And a bit of a chat about the ‘disappearing spam team’. Barry beautifully catches me out with my own comment about being careful not to generalising from a specific example. We end with Larry Page setting himself up for a fall back in 1999. Recorded at SMX London 21 May 2019.

Let's discuss the latest Javascript SEO tactics with the top and most respectful experts in JS around the world from Google - Martin Splitt - https://serpact.bg/martin-splitt-seo-best-practices-spa-recap/

Google's John Mueller was answering questions around an old topic of Google showing only a sample of links in the link report in Google Search Console at Reddit. He said that generally if the links are not shown in the tool then they are "pretty irrelevant overall." For a long time now, Google has been teasing that they are working on closing the gap between how Chrome renders pages and how GoogleBot renders pages. The web rendering engine Google uses for crawling the web is going to get a lot more advanced but Google won't say when. Martin Splitt from Google, who is close to the project on making this happen, said at SMX Munich the other day that he knows when it is scheduled to happen but he won't say. Google has posted a warning in the Google Search Console data anomalies page that you can expect those reports to see an increase in the number of issues and affected items and/or pages starting on April 3, 2019. The reason is Google has started to collect data from more pages than it previously did.

Google's John Mueller was answering questions around an old topic of Google showing only a sample of links in the link report in Google Search Console at Reddit. He said that generally if the links are not shown in the tool then they are "pretty irrelevant overall." For a long time now, Google has been teasing that they are working on closing the gap between how Chrome renders pages and how GoogleBot renders pages. The web rendering engine Google uses for crawling the web is going to get a lot more advanced but Google won't say when. Martin Splitt from Google, who is close to the project on making this happen, said at SMX Munich the other day that he knows when it is scheduled to happen but he won't say. Google has posted a warning in the Google Search Console data anomalies page that you can expect those reports to see an increase in the number of issues and affected items and/or pages starting on April 3, 2019. The reason is Google has started to collect data from more pages than it previously did.

In this episode: Feb 27 - March 1 2019 algorithm updates New wording for structured data manual actions Google banning political advertising in Canada Changes to People Also Ask Icons and Top Stories Changes to SERPS for natural supplements Swipe to next for images What happens when you point unnatural links at a site and then redirect that site Is it ok to require a link? Best practices for images hosted on a CDN Does it make sense to use keywords to identify classes, ID’s etc. in CSS? Tips from Google on handling paginated content New series by Martin Splitt from Google on JavaScript SEO Could Angular JS cause Google to not respect a canonical? New way to report GMB spam Update to GMB guidelines

Schepp und Stefan haben sich Verstärkung aus Zürich geholt. Martin Splitt, seit kurzem Dev Rel bei Google für die Google Suche, klärt einige Mythen auf. Schaunotizen [00:00:54] Die Google Suche Der Googlebot, der Seiten in Googles Suchindex aufnimmt, hat JavaScript aktiviert. Soviel ist soweit bekannt. Doch was bedeutet das im Detail? Martin gibt uns Auskunft […]

Making search and JavaScript better friends.

In this Modern Web Podcast Tracy Lee (@ladyleet) & Ben Lesh (@benlesh) ask questions regarding “What’s going on in VR?” with guests Aysegul Yonet (@AysSomething) and Martin Splitt (@g33konaut).   Hosts: Tracy (@ladyleet) - RxJS core team, Google Developer Expert, co-founder This Dot Labs Ben (@benlesh) - RxJS core team, engineer at Google, RxWorkshop   Guests: Aysegul Yonet (@AysSomething) - Senior Angular Engineer at Narwhal Technologies Inc, GDE Martin Splitt (@g33konaut) - Senior software engineer @ Archilogic3D   Topics/Questions: - How to get started in VR.- Equipment you need to get started.- Practical applications of VR.- Where is VR used now?- Difference between Unity and VR- VR standards Places you can get started:vizor.ioplay.autodesk.comaws.amazon.com/sumerian Where to find 3D content - poly.google.comvr.google.com/blocks Art installation in Zurich - Birdly - http://iad.zhdk.ch/en/projects/birdly/ To learn more visit www.thisdot.co Follow today's members on twitter! @Ladyleet, @Benlesh, @AysSomething, @g33konaut, @moderndotweb Listen to more podcasts at http://moderndotweb.com

Joining us today we have Alice “MaliceDaFirenze” Ruppert. A game developer for Airconsole, book writer and horse rider. I met Alice a few months ago via Martin Splitt in a developer conference. By following her on twitter I learned more about her super interesting hobby of “attempting to write a novel” and since then I learned more and more about this as she regularly tweets about it!

Episode 3 - Martin Splitt by GoingDigital

We're starting a series of interviews with speakers from #func2106. Our first guest is Martin Splitt. At the conference, he will talk about building interactive worlds in WebGL. We speak about applications of 3D graphics in the browser, Martin’s talk, must-read books and interesting presentations. If you answer the question from Martin at the end of the show, you'll have a chance to get a free ticket! Guest: Martin Splitt - https://twitter.com/g33konaut http://geekonaut.de/ Martin’s experiments - http://geekonaut.de/experiments.html Resources: WebGL https://developer.mozilla.org/en-US/docs/Web/API/WebGL_API ThreeJS http://threejs.org/ A-Frame https://aframe.io/ Books: Structure and Interpretation of Computer Programs https://www.amazon.com/Structure-Interpretation-Computer-Programs-Engineering/dp/0262510871 The Field Guide to Understanding Human Error https://www.amazon.com/Field-Guide-Understanding-Human-Error/dp/0754648265 Don't Make Me Think https://www.amazon.com/Dont-Make-Me-Think-Usability/dp/0321344758 Clean Code: A Handbook of Agile Software Craftsmanship https://www.amazon.com/Clean-Code-Handbook-Software-Craftsmanship/dp/0132350882 Talks: Raquel Vélez: Evolution of a Developer https://www.youtube.com/watch?v=rP1q6oIVco4 JavaScript: The Good Parts - http://shop.oreilly.com/product/9780596517748.do Denis Radin: Rendering HTML via WebGL https://www.youtube.com/watch?v=9oGQucDOaoY Steven Wittens: Making WebGL Dance https://www.youtube.com/watch?v=GNO_CYUjMK8