Podcasts about search results

Nesta semana falamos sobre a possível integração do Google Gemini no Siri — e o que isso diz sobre o estado atual da Apple no mundo da IA. Será este o maior reconhecimento de que a Apple ficou para trás?Discutimos também o novo capítulo da saga Elon Musk, Tesla e xAI, a chegada dos robôs humanoides às nossas casas (com uma review real de quem já viveu com um) e ainda o que está a mudar na política norte-americana com a ascensão de novos nomes antes das eleições de 2025.Links mencionados:Apple pode integrar o Google Gemini no Siri — 9to5Machttps://9to5mac.com/2025/11/03/apple-iphone-new-siri-google-gemini-deal/Elon Musk liga compensação da Tesla ao sucesso da xAI — Wall Street Journalhttps://www.wsj.com/tech/musk-tesla-compensation-xai-40d84f8a?mod=hp_lead_pos7“Vivi com o novo robô doméstico — e ele ainda é meio humano” — Wall Street Journalhttps://www.wsj.com/tech/personal-tech/i-tried-the-robot-thats-coming-to-live-with-you-its-still-part-human-68515d44?mod=Searchresults&pos=5&page=1Corrida política para as eleições de 2025 nos EUA — opinião WSJhttps://www.wsj.com/opinion/election-2025-democrats-abigail-spanberger-mikie-sherrill-zohran-mamdani-876043dd?mod=hp_opin_pos_1

In a recent WSJ article entitled "Travis Kelce Is Jumping In to Save Six Flags Just When It Needed It Most", the author notes that all theme parks are down, and Six Flags needs a rescue. So, we decided to unpack the why, the how, and the what to do to reenergize theme parks.  The conversation goes from Travis' desire for more thrilling roller coasters to proposing new ideas for amusing people. The conversation highlights the need for themed environments to be well-maintained and the significance of pricing strategies in shaping customer perceptions. The hosts also emphasize the necessity for amusement parks to rethink their offerings to attract a broader audience and enhance the overall experience.   Takeaways Travis Kelce's involvement with Six Flags aims to revitalize the brand. Traditional amusement parks are struggling due to lack of innovation. Celebrity endorsements alone cannot fix underlying experience issues. The upkeep of themed environments is crucial for customer satisfaction. Amusement parks need to diversify their offerings beyond roller coasters. Experiential innovations are essential to compete with new entertainment options. Customer experience should be prioritized over celebrity influence. Chapters 00:40 Travis Kelce and Six Flags: A New Era? 03:12 The Decline of Traditional Amusement Parks 07:35 The Importance of Experience Innovation 11:44 Revitalizing Legacy Brands 15:14 The Role of Celebrity in Experience Design 17:10 Rethinking Amusement Park Strategies 21:42 Final Thoughts and Recommendations Read More: https://www.wsj.com/business/deals/travis-kelce-six-flags-jana-1817b730?mod=Searchresults&pos=1&page=1 Podcast Sponsors: Learn more about Stone Mantel https://www.stonemantel.co Sign up for the Experience Strategist Substack here: https://theexperiencestrategist.substack.com  

Download our “Tell a Better Story, Win Better Clients” E-book at https://working-towards.com/Adrian Newman is the Founder and President of Numero Uno Web Solutions, one of Canada's leading SEO and digital marketing agencies. With over 25 years in performance marketing, Adrian has helped hundreds of small and mid-sized businesses grow through SEO, AI-driven content, and multi-channel strategies that actually drive revenue.In this interview, we talk about: • How search is changing with AI and AEO • What still works right now in digital marketing • Lessons learned from 25 years of running successful campaigns • How he finds and closes high-value clients • What he's working towards next in life and businessFollow Adrian:https://www.numerounoweb.com/LinkedIn: https://www.linkedin.com/in/adriannewman/YouTube: https://www.youtube.com/@numerounoweb

If you want to learn how AI transformed SEO strategy and how to rank in results, this episode is for you. "The world is noisier than ever." - Melih OztalayIn this conversation, Carol Schultz speaks with Melih Oztalay, CEO and internet marketing expert of Smartfinds Internet Marketing. They discuss the significant changes in marketing due to AI, the importance of adapting to these changes, and the four A's of change: anticipate, accept, adapt, and adopt. Carol and Melih explore the necessity for businesses to invest in marketing to stay competitive. The discussion also touches on the impact of the political climate on business growth and the importance of a strong marketing foundation to navigate these challenges.TakeawaysAI is transforming the marketing landscape significantly.Businesses must anticipate and accept changes to thrive.The four A's of change are crucial for adaptation.Notable sources are essential for AI recognition.The competitive landscape is noisier than ever.Waiting to invest can lead to missed opportunities.Chapters00:00 Navigating Change in Marketing08:54 The Impact of AI on SEO16:37 The Evolution of Smart Finds Marketing20:52 Building a Resilient Team Culture23:56 Building a Collaborative Culture25:25 Navigating Political Climate Challenges28:20 Investing in Growth Amid Uncertainty29:11 Understanding Client Investment Decisions31:38 The Importance of Omni-Channel Marketing34:49 Impact of Political Climate on Business37:02 Morale and Investment in the Workplace38:35 Lessons from Historical Business Failures40:46 The Interplay of Marketing and SalesConnect With Host Carol SchultzFind more information about our host Carol Schultz and her company at Vertical Elevation, LinkedIn, and Instagram.Want to be our next guest expert? Email cat.gloria@verticalelevation.com with your information. And of course, click "follow" to stay up-to-date on new episodes and leave an honest review/rating letting us know what you thought!

Austin shares how you can get better job search results by playing to your strengths!Time Stamped Show Notes:[0:56] - Everyone is taught the same “old” system[2:52] - The problem with the system[3:35] - What Austin did instead[5:00] - The power of networkingWant To Level Up Your Job Search?Click here to learn more about 1:1 career coaching to help you land your dream job without applying online.Check out Austin's courses and, as a thank you for listening to the show, use the code PODCAST to get 5% off any digital course:The Interview Preparation System - Austin's proven, all-in-one process for turning your next job interview into a job offer.Value Validation Project Starter Kit - Everything you need to create a job-winning VVP that will blow hiring managers away and set you apart from the competition.No Experience, No Problem - Austin's proven framework for building the skills and experience you need to break into a new industry (even if you have *zero* experience right now).Try Austin's Job Search ToolsResyBuild.io - Build a beautiful, job-winning resume in minutes.ResyMatch.io - Score your resume vs. your target job description and get feedback.ResyBullet.io - Learn how to write attention grabbing resume bullets.Mailscoop.io - Find anyone's professional email in seconds.Connect with Austin for daily job search content:Cultivated CultureLinkedInTwitterThanks for listening!

TUSK Browser—the private browser for secure, unfiltered, conservative search—just launched a game-changing feature: political perspective filters. Now you can choose Right, Left, or Center results and see all sides of every story. Learn more at https://tuskbrowser.com TUSK City: Santa Barbara Address: 5383 Hollister Ave., Suite 120 Website: https://tuskbrowser.com/

-In order to avoid paying billions of dollars in fines for violating the European Union's Digital Markets Act, Google is considering changing how search results are displayed, Reuters reports. -Customer service support company 5CA contradicted claims by Discord that it was the victim of a hack last month. -OpenAI plans to open the floodgates to more adult uses of ChatGPT starting in December, according to a new post from CEO Sam Altman. The company announced that it would add parental controls and automatic age detection features in September, and it seems like a benefit of sorting out children from adults is an ability to offer more freedom in what ChatGPT can show users. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Tuesday's “What's Buggin' You” segment for 10-14-25

News Connect（ニュースコネクト）あなたと経済をつなぐ5分間1日1つ、5分間で、国際政治や海外のビジネスシーンを中心に、世界のメガトレンドがわかる重要ニュースを解説。朝の支度や散歩、通勤、家事の時間などにお聴きいただけるとうれしいです。▼出演：野村高文（Podcastプロデューサー／Podcast Studio Chronicle 代表）⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/nmrtkfm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠▼支援プログラム「Chronicleサポーター」については、こちらをご参照ください。    https://support.chronicle-inc.net/support/⁠⁠https://note.com/t_nomura/n/n43e514e703b4▼参考ニュース：Japan's Ruling Coalition Fractureshttps://www.wsj.com/world/asia/japans-komeito-party-withdraws-from-ruling-coalition-0315bdd6?mod=Searchresults&pos=3&page=1Japan opposition in talks to challenge Sanae Takaichi after coalition collapsehttps://www.ft.com/content/f68293e5-8343-4027-841b-5980e4288413Citing unease over graft, Japan's Komeito leaves the longstanding ruling coalition headed by the LDPhttps://apnews.com/article/japan-komeito-takaichi-politics-coalition-e9fe611e8868f6ce3ad8241dff7965ffJapan's 26-Year-Old Ruling Coalition Collapseshttps://www.csis.org/analysis/japans-26-year-old-ruling-coalition-collapses▼Podcast Studio Chronicle公式サイトhttps://chronicle-inc.net/

Will and Jeremiah discuss new releases by Snõõper, Search Results, and Dramamine, plus a death of the week, a live report, and bonus songs.

Beaming in from his Orc's Lair studio is Darragh Hansard, one half of funky psych pop duo Unique Freaks, along with his partner in space/time Beth Doyle. With a recent name change from Thee UFO and a brand new album to obsess over (Enjoyment Planted) there's plenty for us to chat about. For example, previous albums Beaming A Moments Reflection and Ponderous Fug; snails; production and mastering work for the likes of Search Results, The Daisy Chain, DUMB POSH HIPPIES and Puck; and err ... glasses.Tracks played:Junk Funk GarbageSurveyorUnconditionally Loving PetsSomebody Special (not Something Special as I said a couple of times - sorry!)LinksOrc's Lair instagramUnique Freaks on SpotifyBuy Enjoyment Planted on BandcampContact Darragh: theeorcslair[at]gmail.com

Get 30 Days of Merlin free at ⁠MerlinCrypto.Com⁠ In this episode! In the News: LBOs are All The Rave Berkshire Hathaway to purchase Occidental's chemical business OxyChem, for $9.7 billion in cash to diverse its chemical business. Also Jared Kushner's Silver Lake and The Kingdom purchase Electronic Arts in the largest Leverage Buyout in history for $55 billion. Article here: https://www.wsj.com/business/deals/ea-silver-lake-deal-jared-kushner-c145cd55?mod=Searchresults&pos=6&page=1 Today's Main Topic: Vibe with Me! Meta launches Vibe this week. Open Ai Launces Sora (only on iOS). These are both feeds of Generative Ai Videos. Think reels, but fake. It's Ai Slop. Is this where Ai is headed, just endless feeds of Slop? I also break down how I am using Ai because Ai can be amazing. We just have to implement it into our lives. Enjoy! Join the Age of Radio Discord | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://discord.gg/EeamD8WcjN⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow me on Goodpods ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://goodpods.app.link/usUyBZzhuNb⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Financial Consultation: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://forms.gle/B6nNZ2FbxbhESCHg9⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Red Wizard Gaming Society: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://discord.gg/9D43EszdUB⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠   DM if you are interested in Life Insurance! If you or someone you know has been struggling or in crisis please call or text 988 or chat ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠988lifeline.org⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  

LLM-based discovery won't replace traditional search within 12 months. Guy Yalif, Webflow's enterprise search strategist, argues that probabilistic and deterministic answers will merge rather than compete, with Google maintaining significant advantages through superior data access and brand recognition. The discussion covers Google's strategic integration of Gemini across productivity platforms and the emerging multi-trillion dollar battle between OpenAI and Google for personalized AI assistant dominance.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

After Grok's MechaHitler gaffe this summer, and President Trump's executive order to, "strip AI models of ‘ideological agendas," Brittany wondered, "how much influence does AI already have on our minds?" This is AI + U. Each Monday this month, Brittany explores how we're already seeing the impacts of AI. Artificial Intelligence has become a constant in ways we can and can't see… and for the next few weeks we're zeroing in on how AI affects our daily lives.In this episode, The Argument's Kelsey Piper and NPR correspondent Bobby Allyn join Brittany to discuss what transparency looks like for artificial intelligence and what we actually want from this rapidly developing technology. Follow Brittany Luse on Instagram: @bmluseFor handpicked podcast recommendations every week, subscribe to NPR's Pod Club newsletter at npr.org/podclub.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

NEW On-demand webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.Save your spot >> propelyourcompany.com/learnIn this 1-Hour SEO Planning Session, you'll learn what it takes to thrive online and convert online traffic into foot traffic.Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!SEO (Search Engine Optimization)  is constantly evolving, but with the right tools, you can stay ahead of the curve.Join our webinar for a comprehensive strategy to boost your visibility on Google Search, Google Maps, and AI-driven searches, without spending a dime on ads.

This episode is part of the AI Summary series covering the AI Search Manual chapter by chapter. Chapter 9 focuses on how to appear in AI search results, outlining the GEO core practices that determine inclusion in generative answers.We start with the GEO Inclusion Checklist, where technical accessibility and content relevance overlap. The episode explains why clean semantic structure, open crawl access, sitemaps, and descriptive formatting are prerequisites for visibility. It also highlights the importance of clear topical focus, citations, and answer-like formatting that AI systems can extract directly.We then cover the role of specificity and extractable data points, showing why facts, figures, dates, and structured formats like tables are prioritized in synthesis. The discussion expands into structured data and schema, the value of user-generated content in domains like troubleshooting and product feedback, and how embedding-friendly, entity-rich language makes content more retrievable.Finally, we explore the advanced NLP building blocks that underpin GEO, including semantic chunking, triples, dependency parsing, coreference resolution, and embeddings. These techniques help position content so that generative systems can parse, validate, and reuse it in AI-driven results.Read the full chapter at ipullrank.com/ai-search-manual

Is AI the future of SEO or a credibility killer? For that and more, follow us here and ⁠subscribe to our YouTube channel⁠!In this episode of Built Online, we talk with Jade Pruett, founder of Hello SEO, an agency helping entrepreneurs and small businesses get found online. Jade shares how she grew her agency from a side hustle into a full-time business, why most people misuse AI in content creation, and what strategies actually work to optimize for both Google and AI-driven search.------------JADE PRUETT:- Company Website: http://www.helloseo.com- Instagram: https://www.instagram.com/jadefromhelloseo/- LinkedIn: https://www.linkedin.com/in/jade-pruett-helloseo/⁠------------

“Premonitions are impossible and they come true all the time.” -- Sam Knight, The Premonitions Bureau What would you do if you could see the future?  Would you even want to?  Join Richard as he explores Sam Knight's The Premonitions Bureau, in which British psychologist Dr. John Barker learns the hard way that the privilege of seeing around corners comes with an unusually high price tag.  Meanwhile, Richard has always seen his own life as a rollercoaster: a terrifying journey of sharp twists and turns and stomach-flipping plunges that feels like it will last forever -- but also like it will end too soon.  Travel with him backwards and forwards through time, from 2022… to 1977… and the year 2000… as he travels from childhood to fatherhood and back again, trying desperately to answer the biggest question of all: what's going to happen next?  Pull down the safety bar and keep your hands and feet inside the car, because the answers he finds might just scare you -- to death. Links: See Richard Hatem LIVE! The “Light in the Dark Tour” tickets and news are all right here! https://www.eventbrite.com/o/richard-hatems-paranormal-bookshelf-podcast-90573788253 And here! https://www.richardhatemsparanormalbookshelf.com/events Support RHPB on Patreon here! https://patreon.com/RichardHatem?utm_medium=unknown&utm_source=join_link&utm_campaign=creatorshare_creator&utm_content=copyLink Get RHPB merch here! https://richardhatem-shop.fourthwall.com/? Buy Sam Knight's The Premonitions Bureau here: https://www.abebooks.com/servlet/SearchResults?an=sam%20knight&ch_sort=t&cm_sp=sort-_-SRP-_-Results&ds=30&dym=on&rollup=on&sortby=17&tn=premonitions%20bureau The movie Rollercoaster isn't available to stream, but you can buy a DVD copy here: https://www.walmart.com/ip/Rollercoaster-DVD-Universal-Studios-Action-Adventure/1090301?wmlspartner=wlpa&selectedSellerId=0  

In this episode of AI Marketing for Remodelers and Builders, Spencer and Kai dive into the fast-changing world of AI-powered search and why showing up in these results is becoming critical for remodelers, builders, and home service pros. They break down how tools like Google's AI Mode, ChatGPT, and Perplexity are reshaping the way people find contractors, the rise of AI overviews and their impact on organic traffic, and real-world demos showing how AI search recommends local businesses. You'll also hear why content marketing, brand trust, and transparency matter more than ever, and get practical tips and free tools to check your visibility in AI search results.

Will AI content become indistinguishable from human content in search results? Shaun Hinklein from Apollo.io delivers a definitive "sell" on this controversial prediction. He argues that such indistinguishability would mean the death of journalism, highlighting the irreplaceable value of human creativity and authentic reporting in content creation.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Google's AI search results threaten organic traffic. Donna Donahue, SEO leader at Antylia Scientific, forecasts the evolution of zero-click environments over the next year. She emphasizes the critical importance of structured data accuracy despite Google's claims it's not a ranking signal, and explains how brands can leverage AI overviews for increased brand recognition while developing strategies to counter declining click-through rates.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Learn about the New Google's Web Guide Experiment, their AI Organized Search Results in today's #SEOFOMO TL;DR, going through the most popular SEOFOMO News with SEO Consultants Aleyda Solis and Cindy Krum from Mobile Moxie: Web Guide: An experimental AI-organized search results pageGoogle releases Try on styles with AI, jump on great prices and moreGoogle: AI Overviews Drive 10% More Queries, Per Q2 EarningsGoogle CTRs Drop 32% For Top Result After AI Overview RolloutConfirmed: ChatGPT uses Google SERP Snippets for its Answers [A Test with Proof]Google Search Central APAC 2025--- Sponsored by Similarweb: https://www.similarweb.com/

Sometimes Christmas just doesn't feel like Christmas.  It's December 2001, and Richard is living alone, facing down his first Christmas Eve without his family.  But he's about to learn that Christmas has its own magic -- and its own surprising plans for him… One hundred and fifty-eight years earlier, Charles Dickens changed the world with his story of another lonely man on Christmas Eve who ended up getting far more than he bargained for.  What Dickens didn't know -- but Richard does all too well -- is that what he actually created was literatures most famous near-death experience.  Join Richard and Dickens as they each face down their Christmas ghosts -- and hope to wake up the next morning transformed… Notes & Links: You can get a copy of Charles Dicken's A Christmas Carol pretty much anywhere, but I highly recommend Michael Patrick Hearns' The Annotated Christmas Carol where I got most of the information for this episode.  You can get it at AbeBooks here: https://www.abebooks.com/servlet/SearchResults?ch_sort=t&cm_sp=sort-_-SRP-_-Results&ds=30&dym=on&isbn=9780393051582&rollup=on&sortby=2  Get the DVD of Albert Finney's musical Scrooge here:  https://www.barnesandnoble.com/w/dvd-scrooge-ronald-neame/3719770?ean=0097361459745&gQT=0  Learn all about the GameBoy Advance Owen wanted so badly: https://www.youtube.com/watch?v=tQvSB3KBUIE 

What happens when your top-performing SEO strategy becomes obsolete in just 90 days?   In this special “fire drill” edition of Marketing Trends, host Stephanie Postles teams up with guest host Lacey Peace to tackle the urgent question every marketer is asking:   How do we actually show up in an AI-powered search world?   With explosive growth in LLM-powered search results, YouTube and podcast citations rising by over 300%, and AI agents reshaping how buyers make decisions, this episode delivers a practical, 5-step playbook to future-proof your content strategy. Whether you're leading a marketing team or building brand awareness as a founder, this is the episode you can't afford to miss. Hit play to get the full strategy, and make sure your brand isn't erased from the future of search. Key Moments:   00:00 Why AI Agents Are Rewriting the Rules of Marketing01:05 Why This Episode Is a Fire Drill for Marketers01:47 SEO Is Broken: What LLM Search Means for Content Strategy03:12 The Data Doesn't Lie: 102% Growth in AI Overviews, 310% in YouTube Citations06:10 How to Create Content That Actually Shows Up in AI Results09:37 5 Urgent Steps Marketers Must Take to Win in the Age of AI22:48 What Happens If You Don't Act Now? + How to Stay Ahead Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

In this episode of the Experience Strategy Podcast, hosts Aransas Savas, Joe Pine, and Dave Norton discuss the economic power of experience strategy in various industries, focusing on an article in the Wall Street Journal on the Atlanta Braves and their innovative approach to sports business through the Battery Atlanta.  They explore the concept of Disneyfication, where businesses create holistic experiences that enhance customer engagement and economic impact. The conversation also delves into the potential for reimagining healthcare facilities as experience-driven environments, emphasizing the interconnectedness of experiences, goods, and services in today's economy. Takeaways The Atlanta Braves have revolutionized the sports business model through experience strategy. Experience economy prioritizes experiences over goods and services. The Battery Atlanta serves as a model for mixed-use development. Sports venues can act as anchors for surrounding retail and experiences. Disneyfication is a viable strategy for various industries. Healthcare can be transformed into experience-driven environments. Cities can become experience hubs to attract tourism and business. The economic impact of sports venues extends beyond ticket sales. Creating holistic experiences can lead to community engagement and economic growth. The experience economy is reshaping consumer preferences and business strategies. Chapters 00:00 Introduction to the Experience Economy Podcast 02:11 The Atlanta Braves: A Case Study in Experience Strategy 12:47 Disneyfication: Transforming Industries through Experience 15:14 Reimagining Healthcare and Other Industries: The Disneyfication of Everything 20:31 The Interconnectedness of Experiences, Goods, and Services   Read More: https://www.wsj.com/sports/baseball/truist-park-battery-atlanta-a3698b69?mod=Searchresults_pos1&page=1 Register for a free pilot program with Feedback Now https://marketing-info.feedbacknow.com/free-pilot Learn more about Stone Mantel https://www.stonemantel.co Sign up for the Experience Strategist Substack here: https://theexperiencestrategist.substack.com

Most podcasters unknowingly make critical SEO mistakes that prevent their content from being discovered, missing out on potential audience growth and visibility opportunities. Here are some tips on how to avoid the biggest mistakes so you can improve discoverability. Visit https://rankburn.com/buzzsprout-seo-audit-checklist-for-podcasters-ultimate-guide for more info. Rank Burn City: Luganville Address: Lot 16 Barrier Beach Luganville Website: https://rankburn.com

Brand visibility faces new challenges in AI-driven search environments. Jason Lax, SEO Director at SAP, shares practical approaches for maintaining visibility when traditional search results aren't visible to users. He recommends leveraging alternative platforms like shopping and maps while conducting deeper research on brand perception across different buyer journeys. Lax also emphasizes the importance of understanding how content appears differently in AI platforms versus traditional search and developing new measurement frameworks for tracking performance.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Traditional search vs. emerging AI platforms: which deserves focus? Jason Lax from SAP makes the case for prioritizing emerging technologies over legacy search, comparing it to becoming a mechanic for electric vehicles rather than gasoline cars. He positions Google's AI experience as a hybrid solution while explaining why investing in newer platforms offers greater potential for innovation and future-proofing SEO strategies.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO Explained: Ready to Dominate Artificial Intelligence (AI) Search Results? - Join SEO Expert, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MSIn this episode, Favour emphasizes that Search Engine Optimization (SEO) is not dead, but rather evolving, particularly with the rise of Artificial Intelligence (AI) in search. They advocate for businesses to dominate AI search results by consistently creating relevant and valuable content that directly answers user questions.Key strategies include optimizing website content for various search platforms like Google and Bing, prioritizing podcasting due to its direct vocal search optimization benefits, and leveraging AI tools like Etheo.co and Notebook LM to identify and address common queries. Ultimately, the goal is to build authority and trust by being the go-to source for answers within a specific niche, ensuring content is easily discoverable across diverse search mediums.What is the core idea behind dominating AI search results?Dominating AI search results isn't about being overbearing or just an "alpha"; it's about "leading by example" and establishing your website as the authoritative source for specific questions within your niche. The goal is to consistently provide the most relevant and comprehensive answers to user queries, ensuring that AI-powered search engines, like Google's AI Overview or ChatGPT, cite your content as the primary source. This dominance is quantified by your content showing up as the direct answer, even in "zero-click" scenarios where users get immediate responses without needing to click through to a website.Is traditional SEO dead in the age of AI?No, traditional SEO is not dead; rather, its methodologies are evolving. The speaker emphasizes that "SEO right now is literally exposing people who don't do SEO at all." While the fundamental principles of visibility and discoverability remain, the "how" of SEO is changing. AI is making it more crucial than ever to have a well-structured online presence, akin to a house with "bricks, walls, windows, and frames." Without proper SEO, a website lacks the fundamental structure to be found and attributed by AI.What are the essential first steps to dominate AI search results?The first and most critical step is to "create content that is going to allow people to find your content on the web." Beyond that, connecting your website to major search consoles like Google Search Console, Bing Webmasters, Yandex, and DuckDuckGo is crucial. These platforms provide insights into "Total Addressable Search Market" (TASM) and help you understand what your target audience is searching for. It also highlights the importance of tools like Etheo.co, which helps identify questions people are asking AI about your business, providing a direct roadmap for content creation.Access to Resources ⬇️Need SEO Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive marketing community

A daily Chronicle of AI Innovations in June 2025: June 27thRead Online | Sign Up | Advertise | AI Builder's ToolkitHello AI Unraveled Listeners,In today's AI Daily News,

Fed up with Google's AI Overview? Here's a way to get rid of it! The post SEARCH RESULTS WITHOUT THE AI! appeared first on sound*bytes.

Structured data may soon become mandatory for AI search rankings. Martha Van Berkel, CEO of Schema App, shares her expert perspective on why search engines will likely require structured data implementation by 2025. She explains how computational costs will drive this requirement and predicts companies will need to adapt their technical SEO strategies to maintain visibility in AI-generated results.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, we discuss Apple reversioning macOS, the steady state of private cloud, and Snowflake's acquisition of CrunchyData. Plus, the eternal quest for a 5-star Uber rating. Watch the YouTube Live Recording of Episode (https://youtube.com/live/2_81_RK24u0?feature=share) 522 (https://youtube.com/live/2_81_RK24u0?feature=share) Runner-up Titles Saudi crypto money You know what humans like? Buses I think we need 10 stars Snow lion Maslow's hierarchy of enterprise needs The Alexandria datacenter for French Telecom Always be cobbling (https://www.youtube.com/watch?v=J_vSirIJEsY) 20-plus years of Internetting Rundown Apple is reportedly going to rename all of its operating systems (https://www.theverge.com/news/675945/apple-operating-systems-new-name-year-ios-macos) Private Cloud Still a lot - private cloud check-in, Spring 2025 (https://newsletter.cote.io/p/still-a-lot-private-cloud-check-in) Private cloud still matters—but it doesn't matter most (https://www.infoworld.com/article/3999740/private-cloud-still-matters-but-it-doesnt-matter-most.html) Re: Still a lot of private cloud, numbers of cloud repatriation (higher than I thought) (https://newsletter.cote.io/p/re-still-a-lot-of-private-cloud-numbers?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc49b775-41bb-4e71-807b-e6a892885c7f_1920x1080.png&open=false) Cloud Repatriation is Getting Complicated (https://www.lastweekinaws.com/blog/cloud-repatriation-is-getting-complicated/?ck_subscriber_id=512840665&utm_source=convertkit&utm_medium=email&utm_campaign=[Last%20Week%20in%20AWS%20Extras]:%20Cloud%20Repatriation%20is%20Getting%20Complicated%20-%2017787123) Snowflake to Buy Crunchy Data for $250 Million (https://www.wsj.com/articles/snowflake-to-buy-crunchy-data-for-250-million-233543ab?mod=Searchresults_pos1&page=1) The AI browser wars are about to begin (https://www.platformer.news/ai-web-browsers-openai-perplexity-opera/?ref=platformer-newsletter&attribution_id=6838e4d00b5b820001b1eff6&attribution_type=post) An Interview with Cursor Co-Founder and CEO Michael Truell About Coding With AI (https://stratechery.com/2025/an-interview-with-cursor-co-founder-and-ceo-michael-truell-about-coding-with-ai/) After Klarna, Zoom's CEO also uses an AI avatar on quarterly call (https://techcrunch.com/2025/05/22/after-klarna-zooms-ceo-also-uses-an-ai-avatar-on-quarterly-call/) The OpenAI board drama is reportedly turning into a movie (https://techcrunch.com/2025/06/03/the-openai-board-drama-is-reportedly-turning-into-a-movie/) Lonny Ross (https://www.imdb.com/name/nm0743622/?ref_=tt_cst_t_14) from 30 Rock Relevant to your Interests Exclusive: Meta splits AI team to move faster (https://www.axios.com/2025/05/27/meta-ai-restructure-2025-agi-llama?utm_source=superhuman&utm_medium=newsletter&utm_campaign=claude-gets-voice-mode&_bhlid=03c16bf9c459c21bcde136b3b7ddcda9c76bf8da) The Monster-Slaying Game You Can Play Almost Anywhere (https://www.nytimes.com/2025/05/21/arts/play-doom-ports.html?unlocked_article_code=1.KU8.W3qp.3oxjIeBU4gMc) DOGE Days (https://sahillavingia.com/doge) Thanks to AI, Gen Z is replacing pitch decks with pitchforks (https://thehustle.co/news/thanks-to-ai-gen-z-is-replacing-pitch-decks-with-pitch-forks) Mark Zuckerberg says Meta AI has 1 billion monthly active users (https://www.cnbc.com/2025/05/28/zuckerberg-meta-ai-one-billion-monthly-users.html?utm_source=tldrai) The Future of Comments is Lies, I Guess (https://aphyr.com/posts/388-the-future-of-comments-is-lies-i-guess) Walmart Enters the Cloud Wars and Challenges Microsoft, Salesforce, Oracle, and SAP (https://cloudwars.com/cloud/walmart-enters-the-cloud-wars-and-challenges-microsoft-salesforce-oracle-and-sap/) It's Waymo's World. We're All Just Riding in It. (https://www.wsj.com/tech/waymo-cars-self-driving-robotaxi-tesla-uber-0777f570?st=uDVyF2&reflink=desktopwebshare_permalink) Exclusive | Meta Aims to Fully Automate Ad Creation Using AI (https://www.wsj.com/tech/ai/meta-aims-to-fully-automate-ad-creation-using-ai-7d82e249) Space Forge raises $30M Series A to make chip materials in space (https://techcrunch.com/2025/05/31/space-forge-raises-30m-series-a-to-make-chip-materials-in-space/) AI company files for bankruptcy after being exposed as 700 Indian engineers (https://www.dexerto.com/entertainment/ai-company-files-for-bankruptcy-after-being-exposed-as-700-human-engineers-3208136/) Clouded Judgement 5.30.25 - Moats in the Age of AI (https://cloudedjudgement.substack.com/p/clouded-judgement-53025-moats-in?utm_source=post-email-title&publication_id=56878&post_id=164602647&utm_campaign=email-post-title&isFreemail=true&r=2l9&triedRedirect=true&utm_medium=email) Reddit Sues Anthropic, Alleges Unauthorized Use of Site's Data (https://www.wsj.com/tech/ai/reddit-lawsuit-anthropic-ai-3b9624dd?mod=tech_lead_pos1) Ciroos.AI Emerges From Stealth, Raises $21M To Scale Agentic AI Tool For Operations Teams (https://www.crn.com/news/networking/2025/ciroos-ai-emerges-from-stealth-raises-21m-to-scale-agentic-ai-tool-for-operations-teams) IBM Said to Have Pursued Informatica Ahead of Salesforce Deal (https://www.bloomberg.com/news/articles/2025-06-05/ibm-said-to-have-pursued-informatica-ahead-of-salesforce-deal?srnd=phx-deals) Gemini will now automatically summarize your long emails unless you opt out (https://techcrunch.com/2025/05/30/gemini-will-now-automatically-summarize-your-long-emails-unless-you-opt-out/) Nonsense WeatherStar 4000+ (https://weatherstar.netbymatt.com/?hazards-checkbox=true¤t-weather-checkbox=true&latest-observations-checkbox=true&hourly-checkbox=true&hourly-graph-checkbox=true&travel-checkbox=true®ional-forecast-checkbox=true&local-forecast-checkbox=true&extended-forecast-checkbox=true&almanac-checkbox=true&spc-outlook-checkbox=true&settings-wide-checkbox=false&settings-kiosk-checkbox=false&settings-scanLines-checkbox=true&settings-speed-select=1.00&settings-units-select=us&latLonQuery=78759%2C+Austin%2C+TX%2C+USA&latLon=%7B%22lat%22%3A30.4036%2C%22lon%22%3A-97.7519%7D) Conferences SREDay Cologne, June 12th, 2025 (https://sreday.com/2025-cologne-q2/#tickets) - Coté speaking, discount: CLG10, 10% off. SDT News & Community Join our Slack community (https://softwaredefinedtalk.slack.com/join/shared_invite/zt-1hn55iv5d-UTfN7mVX1D9D5ExRt3ZJYQ#/shared-invite/email) Email the show: questions@softwaredefinedtalk.com (mailto:questions@softwaredefinedtalk.com) Free stickers: Email your address to stickers@softwaredefinedtalk.com (mailto:stickers@softwaredefinedtalk.com) Follow us on social media: Twitter (https://twitter.com/softwaredeftalk), Threads (https://www.threads.net/@softwaredefinedtalk), Mastodon (https://hachyderm.io/@softwaredefinedtalk), LinkedIn (https://www.linkedin.com/company/software-defined-talk/), BlueSky (https://bsky.app/profile/softwaredefinedtalk.com) Watch us on: Twitch (https://www.twitch.tv/sdtpodcast), YouTube (https://www.youtube.com/channel/UCi3OJPV6h9tp-hbsGBLGsDQ/featured), Instagram (https://www.instagram.com/softwaredefinedtalk/), TikTok (https://www.tiktok.com/@softwaredefinedtalk) Book offer: Use code SDT for $20 off "Digital WTF" by Coté (https://leanpub.com/digitalwtf/c/sdt) Sponsor the show (https://www.softwaredefinedtalk.com/ads): ads@softwaredefinedtalk.com (mailto:ads@softwaredefinedtalk.com) Recommendations Brandon: Snapware Pyrex 18-piece Glass Food Storage Set (https://www.costco.com/snapware-pyrex-18-piece-glass-food-storage-set.product.100358145.html) Matt: Rick Rubin: Vibe Coding is the Punk Rock of Software (https://a16z.simplecast.com/episodes/rick-rubin-vibe-coding-is-the-punk-rock-of-software-9QhxjZpI) (A16Z podcast) Photo Credits Header (https://unsplash.com/photos/man-driving-vehicle-with-gps-system-turned-on-kARZuSYMfrA)

Meta signed a multi-decade nuclear energy deal to power its AI data centers, Reddit will let you hide posts, comments and NSFW activity from your public profile, and TikTok now blocks search results for #SkinnyTok. It's WEDNESDAY, June 4th and here's a quick look at tech in the news this morning from Engadget. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Just outside of Cambados, a few hundred meters from the ocean, you'll find Constantina Sotelo.  It's a small family vineyard where the Sotelo family has been making wine for nearly 200 years. Constantina Sotelo: https://www.constantinasotelo.com  Their wines are entirely natural wines. In this 21 minute video, David Bugallo Sotelo takes us on a leisurely tour of the cellars and the vineyards. In the spirit of natural wines, this interview is almost entirely raw and uncut. THIS IS EPISODE 113 OF UNDERSTANDING WINE WITH AUSTIN BEEMAN http://www.austinbeeman.com/podcast  Are You Visiting Galicia?  Check Out These Wonderful Experiences: Rias Baixas: https://www.viator.com/searchResults/all?text=rias+baixas&pid=P00198829&mcid=42383&medium=link&campaign=UW111  Cambados: https://www.viator.com/searchResults/all?text=cambados&pid=P00198829&mcid=42383&medium=link&campaign=UW111  Extremely Special Thanks: Carl Giavanti:  https://winecharacters.com/  Best Wineries to Visit in Rías Baixas, Galicia:  https://www.winetraveler.com/spain/best-wineries-to-visit-in-rias-baixas-galicia/  Barnacles and Albariño: Rías Baixas Wines and Galician Gastronomy: https://fwtmagazine.com/barnacles-and-albarino-rias-baixas-wines-and-galician-gastronomy/  Special Thanks: Consejo Regulador DO Rías Baixas: https://doriasbaixas.com/en/d-o-rias-baixas-regulating-council/  Rosa Martinez Gregory+Vine: https://www.gregoryvine.com  Claire Martin *** EQUIPMENT: Main Camera:  https://amzn.to/486cHQf  2nd Camera:  https://amzn.to/3GEwqL3   Mic:  https://amzn.to/3TaIfAn  Travel Backpack:  https://amzn.to/41b6FvA  Camera Bag:  https://amzn.to/481yGaU  FOLLOW AUSTIN BEEMAN'S WINE ADVENTURE Website: http://www.austinbeeman.com  Instagram: https://www.instagram.com/austinbeeman/   TikTok: https://www.tiktok.com/@austincbeeman  WORK WITH AUSTIN:   http://www.austinbeeman.com/about-me  or austinbeeman2324@gmail.com  --- AUSTIN BEEMAN… is a veteran of the wine business with nearly a quarter century's experience in Marketing and Sales (wholesale, retail, & DTC.)  Austin has a deep knowledge of the global wine business with expertise in Wholesale Distribution, Brand Management, B2B & B2C Fine Wine Sales, and Wine Marketing with Quantifiable ROI.  Austin Beeman most recently executed on that expertise for Cutting Edge Selections as Vice President of Marketing / Brand Manager Emerging Regions.  While Director of Marketing for Bonny Doon Vineyard, he managed one of the most successful crowdfunding campaigns in the wine industry.  His video podcast “Understanding Wine with Austin Beeman” has been praised in USA Today and has reached nearly one million wine lovers around the world. Austin holds the prestigious MBA in Wine & Spirits Management from Kedge Business School in Bordeaux.

Want to rank higher on Airbnb and VRBO? Start with high-quality photography—great photos attract more clicks and bookings. Fast response times and positive reviews signal strong communication, which both platforms reward. Regularly adjusting your listing settings and pricing shows you're an active host, which boosts your visibility in search results. Understanding how these algorithms work is key—engagement, responsiveness, and dynamic pricing all play a role. The more you align with what the platform favors, the more bookings you'll get. Mastering these small strategies can lead to higher rankings, more income, and long-term success as a short-term rental host.Bobby TigheAtrium Realty LLCRobert_Tighe@AtriumRealty.comhttps://linktr.ee/bobbytighe

AI summaries threaten organic traffic in search results. Mike Walrath, CEO of Yext, explains why brands should focus on maintaining awareness rather than traffic metrics. He advocates for making structured data widely available to AI systems, enabling direct customer connections without traditional website visits. Walrath suggests measuring success through conversions rather than traffic volume, as efficient customer acquisition without clicks can be more valuable. how NotesConnect With: Michael Walrath: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI is rapidly transforming local search results. Mike Walrath, CEO of Yext, explains how AI assistants now provide direct answers to local queries instead of deferring to search engines. He explores why businesses must adapt their strategies to become the answer within AI-generated results, emphasizing the accelerating pace of this fundamental shift in local search visibility. Show NotesConnect With: Michael Walrath: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Emily Pilbeam presents a mixtape of her personal selection of tracks from BBC Introducing, including a Track of the Week from The Itch, and words and music from Shale. There's also fresh from the Uploader music by Nxdia, Michael Georgian, British Birds, Westside Cowboy, Teethin, Lizzie Esau, Sunkissed Child, Colouring, Far Caspian, SEARCH RESULTS, Bastet, and Jaydonclover.

A 2023 road rage incident near Myrtle Beach turned deadly. Weldon Boyd fatally shot and killed 33 year old Scott Spivey. Boyd claimed self defense under South Carolina's Stand Your Ground Law. Questions emerged about the investigation after Boyd's phone calls were released. There are also questions abut Boyd's relationship with law enforcement and how the investigation was handled. Seton and Matt talked with Wall Street Journal reporter Valerie Bauerlein about the case. Bauerlein is a WSJ National Affairs Reporter. Author of the instant NYT bestseller “The Devil at His Elbow: Alex Murdaugh and the Fall of a Southern Dynasty" and you can Follow Valerie on X @vbauerlein The links to WSJ articles https://www.wsj.com/us-news/spivey-killing-stand-your-ground-f45a3492?mod=Searchresults_pos3&page=1 https://www.wsj.com/us-news/scott-spivey-weldon-boyd-police-shield-3edcf133?mod=e2fb Seton Tucker and Matt Harris began the Impact of Influence podcast shortly after the murders of Maggie and Paul Murdaugh. Now they cover true crime past and present from the southeast region of the U.S. Impact of Influence is part of the Evergreen Podcast Company. Look for Impact of Influence on Facebook and Youtube. Please support our sponsors Elevate your closet with Quince. Go to Quince dot com slash impact for free shipping on your order and three hundred and sixty-five -day returns. Magic Mind has a limited time offer 48% off your first subscription or 20% off one time purchase with code IMPACT at checkout Eat smart with Factor. Get started at FACTOR MEALS dot com slash FACTORPODCAST and use code FACTORPODCAST to get 50% off your first box plus free shipping. That's code FACTORPODCAST at FACTOR MEALS dot com slash FACTORPODCAST to get 50% off plus free shipping on your first box Learn more about your ad choices. Visit megaphone.fm/adchoices

Judge Rules in Google's Ad Tech Monopoly Case | Marketing O'Clock Episodes 378This week on Marketing O'Clock, a judge rules that Google operates an Ad Tech Monopoly, but we still don't know whether it will get a “Get Out Of Jail Free” card. Plus, Google puts it's SERPent-like ways on full display with the latest changes to AI Overview links.Visit us at - https://marketingoclock.com/

If you perform a web search and use the results to find your vendor contact information or to confirm their information – you might want to hear what the Federal Trade Commission (FTC) warns against.  Plus what you can do instead. Keep listening. Check out my website www.debrarrichardson.com if you need help implementing authentication techniques, internal controls, and best practices to prevent fraudulent payments, regulatory fines or bad vendor data. Check out the Vendor Process Training Center for 116+ hours of weekly live and on-demand training for the Vendor team. Links mentioned in the podcast + other helpful resources:    FTC Article:  Online search results: The good, the bad, and the scammyAVM Toolkit – Internal Vendor Request Form Customized Vendor Validations Session: https://debrarrichardson.com/vendor-validation-sessionVendor Process Training Center - https://training.debrarrichardson.comCustomized Fraud Training:  https://training.debrarrichardson.com/customized-fraud-training Free Live and On-Demand Webinars: https://training.debrarrichardson.com/webinarsVendor Master File Clean-Up:  https://www.debrarrichardson.com/cleanupYouTube Channel:  https://www.youtube.com/channel/UCqeoffeQu3pSXMV8fUIGNiw More Podcasts/Blogs/Webinars www.debrarrichardson.comMore ideas?  Email me at debra@debrarrichardson.com Music Credit:  www.purple-planet.com

Social is changing the face of search and, with that, the impact on how brands and products are discovered has also shifted. Reddit is among the platforms capitalising on this - tapping into consumer habits of adding ‘Reddit' to the end of every search term, making the brand name the 6th most-Googled term in the US. In this episode with Hannah Walker, Reddit's Head of Mid-Market for the UK, we find out why platforms are leaning on AI to elevate their search offerings, how brands can benefit from Reddit's curious community through both paid and organic, and what their behaviour tells us about what Redditors want from the brands they buy from. Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com

Welcome to episode 134. I spoke to Kevin Gibbons, founding director of Re:signal, a specialist ecommerce SEO agency, driving organic search growth for clients including Under Armour, FatFace and ASICS. Kevin frequently writes/speaks within the search industry. Kevin covers: - how AI is shaking up SEO and what that means for agencies and their clients. - how AI is changing search and where it might go next. - the key conversations agencies should be having with clients right now. - how to think about visibility in AI search results and LLMs - how agencies can use AI to work more efficiently and lots, lots more. I took away so much from this discussion, particularly around how agencies should be preparing for the shift towards AI driven search. If you'd like to connect with Kevin, you can find him posting regularly on LinkedIn and I'd highly recommend you give him a follow. https://www.linkedin.com/in/kevingibbons/ https://resignal.com If you're looking for more tips, strategies, and practical guidance on how AI is influencing client relationship management, account development, and account growth, then make sure you sign up for my newsletter at https://www.accountmanagementskills.com. I share regular updates, insights from expert guests, and tips about account management, and also training opportunities to help you stay one step ahead.

Anthropic's Claude chatbot can now search the web, Gmail is getting AI-powered search results, and Spotify's latest custom playlist highlights artists with upcoming shows in your area. It's Friday, March 21st and this is Engadget News. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Have You Ever Used a Boolean Search on LinkedIn?

Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network This episode covers the critical role and impact of AI on marketing, the importance of persona marketing, and effective branding strategies. Learn about "watering holes," referring to identifying where potential customers spend their time online and offline, and how to effectively use persona marketing to target specific demographics. Dan stresses the importance of branding and community involvement, asserting that successful shops prioritize building brand recognition and relationships within their local areas. He also warns about trusting AI implicitly, referencing instances of AI being inaccurate. Dan Vance, Shop Dog Marketing.com Show Notes Watch Full Video Episode TST Big Event, March 29th, 2025: https://www.tstseminars.org/ Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings. Introduction to the Episode (00:00:00) AI in Marketing (00:01:02) The Importance of Networking (00:02:02) Consumer Behavior and Marketing (00:04:04) Bullet Points vs. Detailed Content (00:05:54) Creating Memorable Customer Experiences (00:06:32) Identifying Customer "Watering Holes" (00:08:29) Privacy Concerns in Marketing (00:09:41) The Rise of Persona Marketing (00:10:55) AI's Impact on Search Results (00:11:59) The Role of AI in Marketing Strategies (00:13:08) Caution with AI Information (00:14:12) Human Element in Marketing (00:17:34) Client Review Analysis (00:18:46) Women's Expectations in Service (00:21:20) Impact of Professional Image (00:22:57) Targeting Ideal Customers (00:25:12) Purposeful Marketing Strategies (00:25:43) The Need for Customer Understanding (00:26:26) AI's Role in Content Creation (00:28:07) Changing Landscape of AI (00:28:29) User Behavior and Decision Making (00:31:11) Branding in the Automotive Industry (00:31:55) Community Involvement for Branding (00:32:57) Conclusion and Call to Action (00:34:38) Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com...

In this episode, we're bringing back one of the first-ever guests on SSP from 2018. He'll discuss a wide range of topics, such as AMC, TikTok shop, influencer marketing, and more. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Can understanding the latest trends in Amazon ads and influencer marketing transform your Amazon-selling and brand-launching strategy in 2025? Join us as we welcome back Liran Hirshkorn, CEO and Founder of Incrementum Digital, one of our earliest guests, who brings his expert insights into the rapidly evolving world of Amazon selling. This year marks a transformative period for platforms like Amazon, where changes in fees and advertising dynamics have forced sellers to realign their focus toward profitability. Liran shares compelling strategies for navigating these shifts and highlights the innovative use of Amazon AI search, Rufus, which is personalizing shopping experiences by customizing search results based on individual habits. Explore the power of enhanced data visibility in Amazon advertising and uncover the secrets to optimizing your strategies. In this episode, we unravel how understanding the customer journey through expanded data insights can significantly boost purchase rates and ad efficiency. Discover how Amazon's strategic expansion beyond its own marketplace opens new avenues for sellers familiar with its advertising platform, allowing them to broaden their reach across different channels. Liran's insights into leveraging Amazon Marketing Cloud to create lookalike audiences for more targeted advertising are not to be missed. Finally, we navigate the dynamic relationship between TikTok and major retail giants like Amazon and Walmart. Hear the captivating story of a seller's transition from Amazon to TikTok, illustrating the platform's impact in driving demand through engaging content and viral potential. We discuss how TikTok's algorithm enhances product discovery, especially for visually appealing items, and the implications of strategic partnerships that could reshape the e-commerce landscape. Throughout this episode, we emphasize the importance of building a strong brand identity and utilizing diverse marketing channels to stand out in today's competitive market. Tune in for a plethora of insights that promise to redefine your approach to e-commerce success. In episode 638 of the Serious Sellers Podcast, Bradley and Liran discuss: 00:00 - E-Commerce Trends and Strategies for 2025 01:29 - Amazon PPC Changes and Current Challenges 03:54 - Personalized AI Shopping Experiences 11:00 - Shift in Search Results and Analytics 11:46 - Amazon Advertising Trends and Strategies 14:32 - Amazon Advertising's Expansion Into Other Retailers 17:59 - Advanced E-Commerce Strategies and Influencers 21:52 - Influencer Marketing's Impact on Brand Launches 27:57 - TikTok and Amazon Integration Strategy 29:57 - Beauty Product's Success on TikTok 36:04 - Amazon Sales Boosting Strategies

Searching the web for the best products to buy can be tough, thanks to sponsored posts and fishy reviews. WSJ reporter Andrea Fuller joins host Cordilia James to explain what happened after her family almost fell for some clever marketing when searching Google for vacuums this holiday season, and what shoppers should look out for online. Plus, WSJ housing reporter Will Parker tells us why the city of Atlanta is pushing back against tech companies' plans to build more data centers. Sign up for the WSJ's free Technology newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices

Day 997.Today, we assess the state of the Russian army, hear new revelations from inside the Biden administration, and look deeper at the impact of this war in other theatres, such as Korea and Africa.Contributors:Francis Dearnley (Assistant Comment Editor). @FrancisDearnley on X.Roland Oliphant (Senior Foreign Correspondent). @RolandOliphant on X.With thanks to Dr Samual Ramani of the Royal United Services Institute and Oxford University. @SamRamani2 on X. Dr Samuel Ramani's latest book is Putin's War on Ukraine:https://www.hurstpublishers.com/book/putins-war-on-ukraine/Articles Referenced:The best books on Ukraine in 2024, from Chernobyl to Zelensky (Ada Wordsworth in The Telegraph):https://www.telegraph.co.uk/books/non-fiction/best-ukraine-books-2024-zelenskyy/Record Death Toll: What We Know About Russia's Losses in Ukraine by November (BBC):https://www.bbc.com/russian/articles/cjr4zy2nye5oThe ‘Deathonomics' Powering Russia's War Machine (Wall Street Journal):https://www.wsj.com/world/russia/russia-ukraine-war-military-death-pay-6cfe936e?mod=Searchresults_pos6&page=1Biden's escalation paralysis has devastated Ukraine (The Hill):https://thehill.com/opinion/national-security/4988504-biden-administration-ukraine-war/Former Governor Confirms Russian Military Engaged in Looting in Kursk Region Villages (Meduza):https://meduza.io/news/2024/11/14/byvshiy-gubernator-podtverdil-chto-rossiyskie-voennye-zanimalis-maroderstvom-v-selah-kurskoy-oblastiPutin cuts payments for wounded in war against Ukraine (Kyiv Independent)https://kyivindependent.com/putin-approves-reduction-of-payments-for-injured-in-war-against-ukraine/?mc_cid=f0af270ac7&mc_eid=08d0680a95In echo of Soviet era, Russians are informing on each other over Ukraine (Reuters)https://www.reuters.com/world/europe/more-russians-denounce-each-other-over-ukraine-echo-soviet-era-2024-11-15/Subscribe to The Telegraph: telegraph.co.uk/ukrainethelatestEmail: ukrainepod@telegraph.co.uk Hosted on Acast. See acast.com/privacy for more information.