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4 episodes with keywords everywhere
2 episodes with keywords everywhere
3 episodes with keywords everywhere
2 episodes with keywords everywhere
2 episodes with keywords everywhere
4 episodes with keywords everywhere
In this episode of The Digital Marketing Podcast, Daniel, Ciaran, and Louise take a deep dive into the often-misunderstood world of keyword research - one of the most foundational yet complex elements of digital marketing. What starts as a seemingly simple task (“just pick some keywords, right?”) quickly unravels into a minefield of audience intent, brand positioning, search behaviour shifts, and the sometimes soul-crushing reality of traffic that doesn't convert. The trio break down the full process with real-world insight, humour, and some very candid reflections on what not to do. From teaching postgraduate students at Imperial College to running real commercial SEO campaigns, Daniel shares his evolving approach to keyword strategy - highlighting how brand clarity, buyer personas, and mapping the full user journey are essential to getting keyword research right. What you'll learn in this episode: Why volume-based keyword selection is a trap How to balance traffic, intent, and competition in your keyword choices Why middle-of-the-funnel content is often your secret weapon How to prune and optimise your existing content for better conversions The problem with vanity metrics (and what to track instead) How new AI-powered tools like Content Raptor and Keywords Everywhere are changing the game The role of search across Google, YouTube, social and even email What to look for in competitor analysis and how to use keyword clustering effectively Louise brings sharp insight into modern search behaviour and the growing importance of voice, conversational search, and featured snippets, while Ciaran opens up about years of chasing traffic volume before realising conversions are what truly count. (Spoiler: a blog about banana peels and Botox might bring in traffic—but probably not sales.) The episode ends with a step-by-step process for approaching keyword research in 2025, including content ideation, testing, SEO hooks, and how to integrate what you learn across multiple marketing channels. Key Takeaways: Keyword research isn't about finding more keywords - it's about finding the right ones. Strategic alignment between brand, content, and intent is critical. Most marketers overinvest in top-of-funnel traffic and neglect conversion-focused content. Updating and optimising your existing content can often move the needle more than publishing something new. A good keyword is one that drives results - not just visits. With tools, frameworks, and honest advice, this episode is your ultimate keyword research sanity-check. Whether you're building a content strategy from scratch or refining an existing one, this is the guide you didn't know you needed.
In this episode, real estate coach David interviews Kirsten Graham, co-owner of Six Figure Business Coaching, to uncover powerful strategies real estate agents can use to grow their business through YouTube marketing, video content, and smart leverage.Whether you're a new agent or seasoned pro, Kirsten shares practical insights on:✅ How to turn listing videos into evergreen content✅ Why neighborhood keywords matter for real estate SEO✅ Video marketing tips using just your phone✅ Building a content plan with limited time✅ Hiring a marketing virtual assistant for just $300/month✅ Tools like Keywords Everywhere & ChatGPT for keyword research✅ The perfect mix of long-form content vs. YouTube Shorts
Hit play now and start optimizing your podcast for growth! Want more listeners to discover your podcast? It's time to harness the power of Podcast SEO! In this episode, we break down how to optimize your podcast for search engines and major directories like Apple Podcasts and Spotify. What You'll Learn: ✔️ The key differences between Podcast SEO and traditional SEO ✔️ How to find and use the right keywords for your episodes ✔️ Best practices for writing SEO-friendly show titles and descriptions ✔️ The importance of transcripts, a podcast website, and structured data ✔️ How to leverage reviews, engagement, and link-building for better visibility Plus, we'll share expert insights from SEO pros and proven strategies to boost your podcast's ranking and attract new listeners. Whether you're just starting or looking to refine your SEO approach, this episode is packed with actionable tips! Maximize Your Podcast's Reach with SEO Strategies! 1. Understand Podcast SEO Basics A. How Podcast SEO Differs from Traditional SEO Audio vs. text: Traditional SEO relies heavily on text-based content. For podcast SEO, you must create written assets—titles, show notes, descriptions, transcripts—that search engines and podcast directories can crawl. Platform-specific algorithms: Apple Podcasts, Spotify, and other directories use their own algorithms and ranking factors. Optimizing for each platform is just as critical as optimizing for Google. Pro Tip (from Semrush): Treat each podcast episode like a web page, with its own optimized metadata and unique URL, so that search engines can better discover and rank each episode. B. Why Visibility Matters Attracting new listeners: People searching for topics in your niche can find you via Google or podcast directories—if you've optimized well. Building authority: High visibility and quality content help establish you as a trustworthy voice in your field. 2. Keyword Research for Podcasts A. Identifying Relevant Keywords Brainstorm topics: Think about your niche, audience pain points, and trending issues in your industry. Leverage SEO tools: Tools like Semrush, Ahrefs, Google Keyword Planner, or Keywords Everywhere can help you find relevant and high-traffic keyword phrases. Check competitor podcasts: Search for competing podcasts in your field; note what titles and descriptions they use, and see which keywords keep appearing. Search Engine Journal Insight: Don't forget “long-tail” keywords or questions (“how to start a food blog podcast,” for example). These more specific queries can attract highly targeted listeners who are looking for exactly what you offer. B. Where & How to Integrate Keywords Show title: If your podcast is niche-specific, include a broad keyword (e.g., “The Digital Marketing Masters Podcast”). Episode titles: Craft specific, keyword-rich episode titles to appeal to searchers (e.g., “SEO Tips for Small Businesses”). Show notes & descriptions: Summaries that include secondary or related keywords help platforms understand your content's context. 3. Optimize Podcast Titles & Descriptions A. Podcast Title Keep it authentic and concise: Aim for a clear, descriptive title. Don't keyword-stuff. Front-load keywords: Placing your main keyword near the beginning can boost visibility in search results. Branding: Balance discoverability with branding. Make sure the title is recognizable and easy to remember. B. Episode Descriptions (Show Notes) Short, SEO-friendly synopsis: Use the first 1–2 sentences to highlight the episode's main focus with relevant keywords. Include timestamps or bullet points: This helps both users and algorithms identify crucial segments of your episode. Add relevant links: Link to guests' websites or your own related blog posts for additional context (and backlink opportunities if they share your content). Semrush Note: Including “chapter markers” or “episode sections” ca...
Ever feel like you're doing everything to launch your podcast, yet something keeps holding you back? Maybe it's perfectionism, maybe it's overwhelm, or maybe it's just not knowing what you don't know.Spoiler alert: It's often the tiny things that sabotage your success before you even hit publish.In this episode of As It Relates to Podcasting, I'm breaking down the three biggest ways podcasters unknowingly self-sabotage their launches—and what you can do instead. From overthinking every tiny detail to skipping strategy and ignoring SEO, these are the roadblocks keeping your podcast from reaching the right audience. But don't worry, I've got you covered with practical steps to help you break free and launch with confidence.If you're stuck in the planning phase, re-recording your trailer for the 15th time, or wondering why your show isn't growing, this episode is your permission slip to simplify, strategize, and just launch.
In this episode of the Dropship Podcast, we share our favorite SEO tools and strategies for high-ticket dropshipping businesses. We discuss the importance of curiosity in SEO, understanding customer intent, and using these tools for effective keyword research. This is a must-listen for anyone looking to boost their ecommerce SEO game! Links https://dropshipbreakthru.com/call - Ready to start your high ticket dropshipping journey with Ben and Jon's guidance and help? Jump on a free call with one of our team members today to learn what that looks like. https://dropshipbreakthru.com/go - Learn how high ticket dropshipping works and how you can get started in this free training. https://dropshipbreakthru.com/shopify - Get a $1 trial on Shopify and start having a play around. The best way to learn is by doing. Get familiar with the platform by being inside of it. Sponsors DropshipBreakthru.com/Clearsale — Add this app to your business and never worry about fraud chargebacks again. DropshipBreakthru.com/Shopify — The only Ecommerce platform we recommend. DropshipBreakthru.com/Grasshopper — Get an 800 number for your business from Grasshopper DropshipBreakthru.com/Rewind — Automatically back up your Shopify store data DropshipBreakthru.com/PrimedMind — Get coached by the #1 Mindset Coach in the world, Elliot Roe Timestamps Google as a SEO Tool (00:00:15) Ben discusses using Google as a primary SEO tool and shares techniques for discovering valuable keywords and phrases through manual searches on Google. Curiosity in SEO (00:01:54) The importance of curiosity in SEO is highlighted, emphasizing the need to explore and experiment with search queries to understand customer intent. Keywords Everywhere and SEO Minion (00:03:10) Ben recommends using the Keywords Everywhere Chrome extension and SEO Minion to expand keyword research and gain insights into customer search behavior. Answer the Public Tool (00:08:01) Ben introduces the "Answer the Public" tool for generating customer-focused content ideas by identifying questions people are asking about specific products. Insights from Google Shopping Ads (00:12:05) Ben emphasizes the value of analyzing keywords from Google Shopping Ads to understand customer behavior and uncover niche, long-tail keywords for SEO strategies. SEO Keywords in Google Shopping Ads (00:18:22) Discussion on identifying valuable SEO keywords in Google Shopping ads and how to utilize them effectively. Importance of Low Volume Search Terms (00:19:20) Emphasizing the potential value of low volume search terms and their impact on revenue. Ahrefs (00:21:53) Explanation of the features and benefits of using Ahrefs for backlink research and competitor analysis. AI Tools for SEO (00:25:08) Overview of various AI tools such as Surfer, Cloud AI, ChatGPT, Grok, Koala Rider, Jasper, and Originality AI for SEO purposes.
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#537: Expert Mentors Live - Discover How To Make $100K+ Selling New Construction Homes With Simple YouTube Video with Alex Piech Immerse yourself in the innovative realm of real estate marketing as John Kitchens, the visionary host of the Coach Code podcast, together with digital marketing maestro Alex Piech, unveils the secrets to mastering YouTube for unparalleled industry success. This episode serves as an indispensable manual for real estate professionals determined to conquer the digital space, providing them with a strategic blueprint to harness the vast potential for lead generation and brand enhancement. Embarking on this journey, John introduces listeners to the transformative impact of YouTube in the real estate world. With its profound capability to forge connections through captivating video content, it emerges as an invaluable asset for agents keen on amplifying their market presence and engaging with their audience on a deeper level. John and Alex delve into the essence of crafting a resonant content strategy and the nuances of video optimization, ensuring maximum visibility and engagement. At the heart of their strategy lies the "Five Pillar Strategy," a meticulously designed framework that lays the foundation for YouTube excellence. This approach entails identifying key business pillars, aligning income-producing activities (IPAs) with these pillars for heightened effectiveness, mastering the art of activity and time management, rigorously tracking business analytics, and embracing the transformative power of mentoring and coaching. Through the implementation of this strategy, agents are equipped to navigate the YouTube landscape with precision and purpose, making every content piece a stepping stone towards their business objectives. Highlighting the pivotal role of video marketing in bolstering traffic and conversions, John illustrates the dynamic ways in which agents can leverage YouTube to elevate their average sales price and solidify their industry standing. He shares insights into strategic content creation, from showcasing luxury properties to engaging potential buyers with authentic storytelling, thus attracting a clientele that resonates with the agent's unique brand identity. The discussion extends to advanced tactics, including leveraging analytics tools like TubeBuddy and Keywords Everywhere for keyword optimization, enhancing video quality for superior performance, and timing posts to captivate the audience at peak moments. Furthermore, John's forward-looking perspective shines through as he explores the potential of integrating cryptocurrencies in real estate transactions, signaling a new horizon for the industry. This episode is more than a guide; it's a clarion call to real estate agents and professionals to embrace YouTube as a cornerstone of their marketing strategy. With John Kitchens' and Alex Piech's expert guidance, listeners are invited to transform their approach to digital marketing, paving the way for success in the competitive landscape of real estate. Whether you're venturing into video marketing for the first time or refining your existing YouTube strategy, this episode is your gateway to achieving digital dominance and elevating your real estate career to new heights. WHAT CAN HELP YOU? We have created a brand new training, "7Figure Blueprint" that shows how to grow to 7 figures without the chaos and overwork. In this training, you'll uncover the three biggest myths limiting your growth, learn sustainable strategies for long-term success, and be introduced to a proven system that fast-tracks your transition from agent to CEO. Feel free to dive in: https://7FigureBP.com/ Let's make it happen!
Steph Smith is the host of the a16z podcast and a prolific online creator. Steph sees the internet through a high-definition lens that gives her a deep understanding of what people want. She can isolate a clear signal from the noise, which she uses to build wonderfully creative, useful things. In this episode, I dive deep with Steph on how she uses the internet and AI to unearth emerging trends and validate business ideas. I pitch Steph two potential companies on the show, and we use an arsenal of tools and strategies to vet them live. We get into: How she leverages ChatPT to generate great ideas Why ChatGPT is ideal for understanding complex concepts How she uses ChatGPT to organize huge swaths of data Tips on using SEO tools to vet business ideas How to surface useful insights from Reddit What to look for while reading customer reviews Ways to gather more data on a market just from Google This is a must-watch for anyone who spends time online and wants to discover the next big idea hiding on the internet. If you found this episode interesting, please like, subscribe, comment, and share! Want even more? Sign up for Every to unlock our ultimate guide to prompting ChatGPT. It's usually only for paying subscribers, but you can get it here for free. To hear more from Dan Shipper: Subscribe to Every: https://every.to/subscribe Follow him on X: https://twitter.com/danshipper Timestamps: Introduction 01:12 Leveraging ChatGPT to generate great ideas 22:11 Why ChatGPT is ideal for understanding complex concepts 29:29 How to use ChatGPT to organize huge datasets 48:00 Shark tank! Dan pitches Steph business ideas 1:00:41 Steph's first move while validating a business idea on the internet 1:07:51 What to look for in a customer review 1:11:09 Tips on secondary keyword searches 1:17:45 How to gather market data from a simple Google search 1:26:24 What type of trend charts depict a good market 1:31:55 Using SEO tools to find useful insights from Reddit: 1:34:11 How to gather data about competitors: 1:42:37 Lightning-round questions from X 1:55:51 Links to resources mentioned in the episode: Steph Smith: https://twitter.com/stephsmithio Internet Pipes: https://internetpipes.com/ Doing Content Right: https://doingcontentright.com/#features Steph's database of untranslatable words: https://eunoia.world/ Dan's piece on the Allocation Economy: https://every.to/chain-of-thought/the-knowledge-economy-is-over-welcome-to-the-allocation-economy Neal Agarwal: http://neal.fun Keywords Everywhere: https://keywordseverywhere.com/ Reddit tools: https://anvaka.github.io/sayit/?query=, https://gummysearch.com/ SEO tools for market analysis: https://www.similarweb.com/, https://www.junglescout.com/, https://answerthepublic.com/
Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers
Join Dots Oyebolu as he welcomes Chima Mmeje, a seasoned Content Strategist at Zenith Copy and an SEO Expert, in a comprehensive discussion on SEO content clusters and their pivotal role in digital marketing strategies. The conversation explores the intricacies of creating effective content clusters, the significance of diversifying content types and the use of various tools and methodologies to enhance SEO performance.Key Takeaways:(03:24) Introduction to SEO content clusters and their importance in marketing.(09:36) Understanding audience psychographics is crucial for tailoring content to different stages of the buyer's journey.(14:57) Structured content creation and regular audits are essential for effective content marketing, beyond merely filling volume.(17:18) The importance of viewing each keyword as a topic to create more holistic and comprehensive content clusters.(21:54) Using Google Autocomplete and Keywords Everywhere can expedite the process of identifying and evaluating potential subtopics.(23:56) Effective internal linking within content clusters enhances the authority of pillar content and guides user navigation.(30:28) Utilizing AI tools like ChatGPT for content creation and optimization.(36:45) Content clusters should focus on depth and diversity, not breadth, incorporating various formats and platforms to enrich the topic's coverage.Resources Mentioned:Chima Mmeje -https://www.linkedin.com/in/chima-mmeje/?originalSubdomain=ukZenith Copy -https://www.linkedin.com/company/zenithcopy/Ahrefs -https://ahrefs.com/SEMrush -https://www.semrush.com/Moz -https://moz.com/Link Whisper -https://linkwhisper.com/ClearScope -https://www.clearscope.io/Insightful Links:https://blog.aspiration.marketing/en/how-topic-clusters-impact-your-content-marketing https://sitecare.com/blog/how-do-content-clusters-strengthen-seo/ https://inboundjunction.com/content-clusters Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing
We talked about domain authority, internal linking for websites, and utilizing various platforms for visibility in part 2 of our conversation with business coach Celi Arias.1. Celi flipped the format of the Simple and Smart SEO Show Podcast and began asking US SEO-related questions.We emphasized the importance of domain authority.A high domain authority score improves visibility in search engines.Improve your DA through internal linking or high-value external links.a high domain authority score improves visibility in search engines.2. The role of internal linking.Improve site navigation for users and search engines.Internal links are an integral aspect of establishing a strong online presence.3. Your unconventional approach is okay for your business!Celi Arias shared her unconventional approach of posting reels on LinkedIn.Knowing your starting point (i.e. a technical SEO audit) creates a roadmap to your goal.4. Optimize your website visibility and enhance its profitability with SEO. Keyword research for SEO is foundational.Answer three questions: who are you helping, how are you helping them, and what you want to be known for Brainstorm for an open-minded collection of ideas.Target people who are unaware of their needs but could benefit from your services.Get SurferSEO. (affiliate link)Hey, football fans! Score big this fall with Senior Night Gifts from LoveYourSenior.com. These treasures are just what you need to make your memories last a lifetime. But hurry, these limited edition pieces are as fleeting as those Friday night lights Visit loveyoursenior.com and grab yours before the final whistle blows.That's loveyoursenior.com.Support the showApply to be our podcast guest!
Come join me for this lesson on Keyword Research with Sarah Stenzhorn, our Ecommerce Coach, specializing in SEO. You'll learn how eCommerce store owners like us can get more organic traffic by investing some time in a Keyword strategy. You'll learn how to do keyword research, the recommended tools to use, and Sarah will leave you with her best tips for your overall keyword strategy. You'll be able to implement quickly and start seeing results. Here's why this episode is for you, EVEN if you don't “do” SEO. Without some type of keyword research, you don't know whether the terms and phrases you're using are helping or hurting you in the search engines. Working on your SEO a little at a time, you may see results in as little as 30 days but expect it to take several months to see large shifts. Highly competitive keywords can take months, or even years to rank for. Start with long tail keywords for the quickest traffic wins. You should only use 1 keyword phrase per page of your site. You don't want to try to rank multiple pages for the same keyword phrase. This confuses Google, which will ultimately decide which page to rank or none at all. Review a few keyword research tools and decide which is best for budget and time. For a demonstration of any of the tools or help with using them, Inner Circle members can book a call with Sarah, our Inner Circle Ecommerce Coach, specializing in SEO. You'll find her booking information in your classroom. Links mentioned in this episode: Ubersuggest: https://neilpatel.com/ubersuggest/ Keywords Everywhere: https://chrome.google.com/webstore/detail/keywords-everywhere-keywo/hbapdpeemoojbophdfndmlgdhppljgmp Google keyword Planner: https://ads.google.com/intl/en_ca/home/tools/keyword-planner/
I am so excited to bring you this episode because not only is it our first guest episode for Schooled in Socials but we are chatting about a hot social media topic right now: SEO and social media. And I'm so excited to have my friend Stephanie Royer here to give you ALL the details! Episode HighlightsWhat is SEO and Keyword Research?What Makes Keyword Research for Social Media Unique?Where should we be putting keywords on our social media accounts?How do you identify what keywords to use?Resources MentionedInstagram Live with Stephanie: https://www.instagram.com/p/Cr1KXetvLJm/Bring Your Own Traffic Waitlist: https://bit.ly/BYOTKeyword Research Tools:Ubersuggest (free): https://neilpatel.com/ubersuggest/Keysearch (free): https://www.keysearch.co/Keywords Everywhere (paid): https://keywordseverywhere.com/If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:https://podcasts.apple.com/us/podcast/schooled-in-socials/id1675566649Connect with guest:Stephanie Royer's Instagram: https://www.instagram.com/stephanieroyersolutions/Connect with host:Kassaundra is a teacher-turned-social media manager with a passion for helping educators reach their goals and dreams using the power of social media. You can follow her on Instagram @fostercontentsolutionsInstagram: https://www.instagram.com/fostercontentsolutions/Join the Facebook Community: https://www.facebook.com/groups/schooledinsocialsNote: As an Amazon Associate I earn from qualifying purchases. There is no additional cost to you for shopping through my link but your support helps keep this podcast running so Thank. You!Social media tools I love:Airtable (affiliate link): https://airtable.com/invite/r/ZnOJJF9YLater (affiliate link): https://try.later.com/ggv1e2qz2oopMentioned in this episode:I'd love to hear from YOUAll this month, we are talking about showing some love, so I think this would be the PERFECT time to hear from all of YOU about some love you are feeling for social media. I want to hear about something positive you've seen in your business because of using social media. It can be something you implemented from this podcast or something you did on your own that brought you a win. And if you didn't know the one year anniversary of Schooled in Socials is coming up so I would love to feature what you love about using social media for your business in a special celebration episode! All you have to do is record yourself...
Ever wonder what SEO pros use for keyword research? We're answering this burning question today!We're also introducing you to our new segment: SEO Shorts
In this episode, we dive into the world of search engine optimization (SEO) and explore strategies to enhance your website's visibility on Google. We discuss the importance of ranking on Google and share valuable insights on securing a coveted Google Knowledge Panel. Our host Julie Lokun sheds light on using popular SEO research tools like Keywords Everywhere and the significance of diversifying content to improve your chances of success. Join us as we unlock the secrets to optimizing your online presence and earning a prominent spot on Google.[Episode Highlights]:Introduction to Google Ranking (02:15 - 06:40)Understanding the significance of Google ranking for online visibilityExploring the impact of ranking on website traffic and user engagementImportance of staying up-to-date with the latest SEO trendsLeveraging Keywords Everywhere for SEO Research (06:45 - 14:30)Overview of the Keywords Everywhere tool and its featuresHow to conduct effective keyword research using Keywords EverywhereAnalyzing search volume, competition, and long-tail keywords for optimizationDiversifying Content for Improved Rankings (14:35 - 23:20)The role of diverse content formats (text, images, videos, etc.) in SEOCreating engaging and relevant content to attract a wider audienceIncorporating user-generated content and interactive elements for better engagementUnderstanding the Google Knowledge Panel (23:25 - 31:15)Definition and importance of a Google Knowledge PanelKey requirements and eligibility criteria for obtaining a Knowledge PanelStrategies to increase your chances of earning a Google Knowledge PanelOptimizing Your Website for Google Ranking (31:20 - 38:50)On-page optimization techniques (meta tags, headers, URL structure, etc.)Importance of mobile responsiveness and fast loading times for SEOBuilding high-quality backlinks and improving domain authorityQ&A Session with [Guest Name] (38:55 - 50:10)Answering listener questions on SEO, Keywords Everywhere, and content diversificationExpert insights and practical tips for improving online presenceJoin Our Community And Create A Buzz For Your BusinessGet Our Favorite Microphone Here: The Shure MV7⬇https://shure.pxf.io/c/3476149/879980/12212?prod=aonic50&source=facebookWhy We LOVE The Shure MV7:Shure's SM7B mic is a long-time favorite among producers and recording engineers. Now Shure offers a version of this legendary mic at a modest price designed for podcasters and gamers: meet the MV7.The Shure MV7 features both USB and XLR outputs. So you can record directly to your smartphone or computer, or run the signal through a traditional audio mixer. And you can do both simultaneously — a great way to save a backup recording. The MV7 has a built-in headphone jack for monitoring, with a built-in touch panel for easy volume adjustment. #shureFollow us on all social spaces @themediacastersJoin The Mediacasters Community FREE for a limited time: https://themediacasters.mn.coGet our #1 new book release! The book, Audiocasters teaches you how to launch, market, and, monetize your podcast! Get it here!Instagram: https://www.instagram.com/themediacastersPodcast website: https://themediacasters.comThe network website, with all our community, shows: https://podpage.com/themediacastersTo Learn More About Your Hosts: Jules and Corinna
Our guest today, Angie Colee, is on a mission to destroy the idea that business means stress and struggle. Entrepreneurship may not be easy, but doesn't mean it should be hard!Connect with Angie:PodcastFacebookInsta LinkedinToday Angie interviews US! Listen to B and Crystal discuss SEO strategy, content strategy, tools for keyword research, and utilizing Google search results for improving online presence.1. Have no fear that AI is here!AI in marketing and copywriting is flawed in areas like giving feedback and prompting.Instances of AI-generated copy without human editing or proofreading (Brittany Herzberg)2. Steps for an SEO overhaul:audit for technical details, update SEO titles and meta descriptionsgive every page a job, and update image titles and alt textcreate a content plan 3. Need a Quick SEO Win?Run Ubersuggest technical SEO audit to fix broken links and other issues.Aim for a domain authority score of 15 or higher for small businesses.Use SurferSEO4. Tips for doing keyword research:Talk directly to customers to find out the non-jargony words they use.Use paid tools like Keywords Everywhere or the free Keyword Surfer plug in.School of PodcastingYou want to start a podcast, but you're not sure where to start. You need advice on how...Listen on: Apple Podcasts Spotify The Imposter Syndrome Network PodcastThe Imposter Syndrome Network (ISN) is a community of technology professionals who...Listen on: Apple Podcasts SpotifyIf you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showBe our (podcast) guest! Apply hereBook your $99 SEO Audit with Crystal!B's SEO Basics Checklistbrittanyherzberg.com / Instagram 10,000 Jasper words FREE!crystalwaddell.comGet the Show merch! Get Ocho: the best retirement info for entrepreneurs!Listen to the private podcast, SEO Shorts, for just $10/mo!
Cinthia Pacheco is the owner and founder of Digital Bloom IQ, a Digital Marketing Agency specializing in helping female business owners and brands grow their businesses and change the world. She and her team are incredibly passionate about assisting female founders in making an impact and partnering with their clients to reach more people who are already searching for them online. After five years of corporate working with companies like Avon, Sears, and Hyundai, she transitioned into the small business world, focusing on creating a digital marketing agency that specializes in SEO and Google Analytics services. She is on a mission to inspire Health and Wellness businesses to be more intentional about their SEO marketing and share more of their healing talents. When she's not working, you can find her playing with her daughter, chilling with her boyfriend, or watching Gilmore Girls on her couch. Here's what we covered on the episode: How to Get Started with SEO We first met Cinthia on episode 52 of The Design Business Show, where we talked about her background and attracting more clients using SEO Last year, Cinthia became a mom, which has been a crazy lifestyle change but has inspired her to dream bigger in her business, help more people, and be more transparent How parenting has changed Cinthia's mindset about how she utilizes her time because she doesn't have as much of it anymore Cinthia does a lot of journaling and tapping to help with her mindset and shares some exercises she uses I share a project I'm working on for an e-commerce brand where we are to the point of putting SEO terms on the page The first thing Cinthia suggests doing is SEO research to create a keyword strategy for everything inside your brand; that way, you can look at what someone would search if they were ready to buy or if they weren't ready to buy Cinthia explains how your SEO keywords play a part in your messaging and content strategy but also says that not every page on your site needs to have keywords and be SEO infused An SEO expert isn't someone who comes in and tells you where to put keywords; they're telling you what people are searching and giving you opinions on your customer personas When you are just starting, Cinthia feels that you don't need to spend money because you can search Google to see what people are searching and says to scroll down after you search to other suggested topics because those are also keywords Keywords Everywhere is a paid tool integrated into Chrome that works off credits – as you search on Google, it will give you keyword suggestions, tell you how many times that keyword is being used per month, and how competitive it is Other places to start keyword hunting are Quora and Reddit to see what people are asking When looking at your SEO data, Cinthia recommends starting with the Search Console over Google Analytics because Google Analytics isn't just SEO specific and could be more overwhelming Cinthia gives examples of how to use different keywords throughout the customer journey for products and service providers to diversify your keyword strategy SEO For Product Launches + Blogging A mistake Cinthia sees many product owners make is not blogging – they are so focused on the product page, which is important, but they are missing an opportunity to answer customer questions, create a product guide, or how-to videos When Cinthia tells her clients to blog about their competition, they get nervous but share how this has helped one of her clients rank on the first page It's okay if your product doesn't align with keywords; they don't need to live on your product page Cinthia feels virtual products are a little easier because you can talk a lot more and utilize SEO in many ways than physical products – you can use keywords on your sales page, blog, testimonials page, etc. If you have a product that is competing with Amazon in the search results, Cinthia explains that you need a strategy that differentiates yourself If you want to work with Cinthia, they have a done-for-you retainer option because SEO can take a bit of time, or they have a done-with-you audit for businesses and people not ready to dive into a month-to-month retainer Not only do they send you an in-depth audit of your business in the done-with-you option, but they also send you what to do next with the data you receive so then you can decide if you want to hire the SEO agency or take it upon yourself Cinthia has an SEO course for those who have a team or any business owners who want to know how to do SEO for themselves Listen to Cinthia's Digitally Overwhelmed podcast episode, How to Hire an SEO Expert, where she talks about how to know if you are hiring the right person Blogging is not dead, but Cinthia says that Google is pickier than ever about what it ranks, which isn't a problem, but it is something to consider because you have to write useful content All platforms have their pros and cons, but choosing not to have a website is a very personal choice – Cinthia explains that you don't know what could happen to some of these platforms if you decide to only use Instagram or Facebook, for example Check out the Digital Bloom IQ Website, where you can find Cinthia's services, blog, podcast, and webinar series called the 90-Day SEO Plan, which is a great starting point for people Links mentioned: Digital Bloom IQ Website Episode 52 of The Design Business Show Keywords Everywhere Digitally Overwhelmed podcast: How to Hire an SEO Expert Like what you heard? 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Μέσα από το πρώτο επεισόδιο της τρίτης σεζόν του The Blogging Dispatch, ο Παναγιώτης Σακαλάκης από το Inkstory μιλάει για το τι ακριβώς συνέβη και δεν ανέβηκαν νέα επεισόδια από το 2021 έως το 2023 και πως κατάφερε να δημιουργήσει ένα κερδοφόρο blog μέσα σε μόλις 3 μήνες. Το επεισόδιο περιλαμβάνει επίσης και ένα recap από τις προηγούμενες δύο σεζόν. Host: Παναγιώτης Σακαλάκης Co-Host: Ρεξ Σακαλάκης Company: Inkstory O.E. Sponsor: https://go.nordvpn.net/SH3dx Σύνδεσμοι που αναφέρονται στο επεισόδιο: IMDb: https://www.imdb.com/title/tt26595137/ TechGuides: https://techguides.gr Ubersuggest: https://neilpatel.com/ubersuggest/ Keywords Everywhere: https://keywordseverywhere.com/ Google Search Console Insights: https://search.google.com/search-console/insights/about Ακολούθησε το Inkstory: Blog(s): Inkstory.gr | Inkstory.gr/Tech | Inkstory.gr/Dispatch Facebook: @inkstorygr Twitter: @inkstorygr & inkstorytech YouTube: @inkstoryblog Ακολούθησε το The Blogging Dispatch: https://inkstory.gr/dispatch/the-blogging-dispatch/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/inkstorygr/message
This episode features the lovely Jason Flood. Jason is a freelance Digital Marketing Specialist who likes to focus on video creation in particular. Jason speaks about his adventures in the US including working around Damon Dash's studio. He talks about keyword research and correct tags for YouTube videos. He talks about Keywords Everywhere as a wonderful tool to start your keyword research. Jason talks about how he is mixing his passion for video with his knowledge of SEO and Paid to build out successful campaigns for his clients. This episode is perfect for anyone interested in increasing organic traffic via video content.
Do you want to increase the chances of your blog content being found in Google? Then you will need to find out what your ideal customers/clients are searching for. In this episode of the Courageous Content podcast, I'll share what you need to know about SEO and keyword research - at least until you're blogging regularly. Key Links https://janetmurray.co.uk/the-courators-club/?utm_source=captivate&utm_medium=podcast&utm_term=&utm_content=&utm_campaign=club (Janet Murray's Courators Club) https://janetmurray.co.uk/courageous-blog-content-kit/?utm_source=captivate&utm_medium=podcast&utm_term=&utm_content=&utm_campaign=blogging-kit (Janet Murray's Courageous Blog Content Kit) https://janetmurray.co.uk/courageous-content-live-newcastle/?utm_source=captivate&utm_medium=podcast&utm_term=&utm_content=&utm_campaign=cclive-2022 (Janet Murray's Courageous Content Live event) https://janetmurray.co.uk/courageous-email-lead-magnet-kit-waitlist/?fbclid=IwAR0kdtOMdep1SEik_HGIfcXEcK_SjTslRkuY-EthxdGCQDytVgMTj4olV18?utm_source=captivate&utm_medium=podcast&utm_term=&utm_content=&utm_campaign=lead-magnet-kit (Save £30 on my Courageous Email Lead Magnet Content Kit using the code MAGNET67.) https://l.facebook.com/l.php?u=https%3A%2F%2Fjanetmurray.co.uk%2Fbusiness-basics-content-kit%2F%3Ffbclid%3DIwAR0Gn0X8LN0BP6FpjxJbRdEhtRmB4905AZiQXKHCPpR4z4_Bh3HPfCC6KiQ&h=AT0Bsmss2i3rp_9AS1bM-3zcJ-OAm_7-7Zvj-oZcWYrL_KqRrpmXzDZ5fgq5fLL3fmF5yw1EcfpLaGTteHjVpe6CV_RxjBCjFRZ3hNXbKbt2qAMf-IhILZ3rzQyhhUBS6D0?utm_source=captivate&utm_medium=podcast&utm_term=&utm_content=&utm_campaign=business-kit (Save £30 on my Business Basics Content Kit using the code PODCAST67.) https://janetmurray.co.uk/courageous-launch-content-kit/?utm_source=captivate&utm_medium=podcast&utm_term=&utm_content=&utm_campaign=launch-kit (Save £30 on my Courageous Launch Content Kit using the code PODCAST67. ) https://janetmurray.co.uk/product/courators-kit/?utm_source=captivate&utm_medium=podcast&utm_term=&utm_content=&utm_campaign=courators-kit (Janet Murray's Courators Kit) https://l.facebook.com/l.php?u=https%3A%2F%2Fjanetmurray.co.uk%2Fthe-ultimate-course-launch-checklist%2F%3Ffbclid%3DIwAR3dsPrPU0ya0myvtFeElsM-hthLgszz_hihZD_mQTNTBrAZ-wRgGdfa3ek&h=AT233KuUmv2ZPYdDXerw4bdUqik7OgnFRZyEWYtWUFttj3cC0L6UvPt2fO7hUxRpkG9nAdGQVtIIhWo_IwmSIZENnkhFrVpt0nDWEfuG3XJ9YtRqQk5VHB0AZf_PkueK3vM (Janet Murray's FREE Ultimate Course Launch Checklist) http://www.courageouscontentplanner.com/?utm_source=captivate&utm_medium=podcast&utm_term=&utm_content=&utm_campaign=planner (Janet Murray's Courageous Content Planner) https://keywordseverywhere.com/ (Keywords Everywhere) https://answerthepublic.com/ (AnswerThePublic) https://ads.google.com/home/ (Google Ads) https://kwfinder.com/ (KWFinder) https://neilpatel.com/blog/ (Neil Patel's blog) http://www.janetmurray.co.uk/ (Janet Murray's website) https://www.instagram.com/janmurrayuk/ (Janet Murray on Facebook) https://www.facebook.com/janetmurrayofficial (Janet Murray on Facebook) https://www.linkedin.com/in/janet-murray74/ (Janet Murray on LinkedIn) https://twitter.com/jan_murray (Janet Murray on Twitter) https://www.tiktok.com/@janmurrayuk (Janet Murray on TikTok)
SEO, when implemented properly over time, can provide a major boost to your blog traffic and your overall income. For each blog post you write, you need to have a clear, repeatable, SEO process to make certain that you're maximizing search engines. Follow the steps below to fully optimize every blog post you create. Strategies for improving every post's SEO 1. Write for Your Target Audience It's tempting to try to write posts that appeal to a broad audience - because you don't want to limit the number of people you reach - but focusing on your target audience is key to building strong SEO. Knowing who you're writing for, as specifically as possible, will allow you to craft content that addresses their needs, uses their language, and meets their expectations. 2. Do Keyword Research Find out what your ideal audience is searching for so that you can provide content that answers their questions, and include the search terms strategically in your post. (more on this below). An easy way to do this is to enter a search term into Google and look in 3 places. Search Autofill. When you start typing your search term, Google will provide options to complete your search. These options are based on your own search history, but also common searches done by others. People Also Ask. Below the first couple of search results you'll find 3-5 other questions that other people with your inquiry have asked. Related Searches. At the bottom of each page Google provides additional searches that others have done that are similar to what you've searched for. I also recommend that you install a free Chrome extension called Keywords Everywhere. It will provide additional insights on keywords, including long-tail keywords. A long-tail keyword looks more like a sentence than a typical 1-2 word keyword. For example, if the keyword is “pool cleaning” the long-tail keyword might be “how to start a pool cleaning business.” 3. Add Images Images themselves don't have a direct impact on SEO, they do increase the likelihood that your post will be clicked on, which increases SEO. Be sure to use or create images for your posts that are related to the content in every post. 4. Craft a Great Title Post titles, sometimes called headlines, not only impact your SEO, but they're also a massive factor in whether or not potential readers click on your post. A great post title clearly states what the post is about, asks a question, and/ or creates curiosity in the reader. As I mentioned in the previous post, I recommend using a free tool called Headline Analyzer to create the best possible title. 5. Include Internal Links When ranking content, Google weighs the trustworthiness of websites and individual blog posts. One factor in this measure is how many other pages link to your content as a source. While links from other sites are considered to be more beneficial, links from your own posts also help. When appropriate, link to other posts you've written. 6. Use Keywords Strategically For each post you're going to determine a primary keyword. This keyword (or short phrase) should be used in specific places and ways to maximize your SEO return. Title. Your keyword should be included in the title of your post, preferably phrased the same way, but there is some flexibility. URL. Like the title, you want to format your url to include your keyword. Meta Description. If you installed the Yoast plugin I recommended last week, there is a space for you to create a meta description. This is the 160 character description that appears in search engine results. Headers. Not only do headers help organize your content and make it easier to read, they're read by Google differently than the body of your post. Headings are assumed to be an outline of your ideas or key points. The largest header, known as H1, should include the post keyword. Typically WordPress sets your post title as H1, so if you've included the keyword in the title, that's set. You can use the keyword in lower level headers as well. In content. Within the blog posts that you create, it's beneficial for your blog post SEO to use your keyword. You can also use variations on that keyword - like those you'd find in a related search - and 1-2 long-tail keywords you discovered during your research. Image Names. When you upload images to WordPress, give each image a title that includes the keyword. This not only boosts SEO, it also makes finding images easier. Additionally, when you insert an image into a post, be sure to include the keyword in the alt-tag (also called alt-text). 7. Stick to Your Niche Google doesn't like to be confused. If the posts that you publish each week aren't related to the niche you've chosen, it will negatively impact your SEO. When you stay on topic it serves to strengthen your authority with search engines. 8. Build Backlinks As your reach grows and you build relationships with other bloggers you will find your own blog posts being cited as a source for others. This builds your authority with search engines and helps them see you as a trusted source. Even if others aren't linking to you within their content, you can earn backlinks by guest posting or being featured on other websites. Search engines also place higher value on backlinks from highly trusted sources, so choose your collaborators wisely. Strategies for improving your site's SEO Try these tricks for getting more bang for your SEO buck site-wide. 9. Update Old Content If you've got content on your site that's more than a year old, review it to see if any data needs to be updated, or if the content is still accurate. Depending on your niche, things can change quickly. You'll also want to check for broken links or other links that don't go where you want them to anymore. Use a free tool like this one to run a site-wide check. 10. Focus on Page Speed Search engines factor in your page's speed when ranking your posts, but that's not the only way speed can impact your SEO. Your bounce rate and the average length of time people spend on your page are also part of the algorithm, and they're affected by page speed as well. Check out this post from HubSpot on how to improve your site speed. 11. Make Your Posts Mobile Friendly With society being increasingly dependent on our phones, is it any wonder that making every aspect of your site mobile-friendly is a necessity. If you have the Divi Theme on your website, be sure to use the tool that allows you to check what each page looks like on mobile devices. Remember that SEO takes time to have a measurable impact on your blog. If you put consistent effort in and focus on Rule #1 (provide value first), your audience, following, and income will grow! If you want to know how to build, grow, and start making money from your blog, check out Teacher Blog Academy. The only program created specifically for teachers, by a teacher, that will show you how to create a profitable blog! Learn more at teacherblogacademy.com
Thanks for joining us for our fifth episode of the Simple and Smart SEO Show! We hope you enjoy today's podcast. Here's the skinny on what we're discussing today in SEO land:•Brittany Herzberg and Crystal Waddell are the hosts of “The Simple and Smart SEO Show.” • On today's episode, they discuss their favorite SEO tools for Google. • Brittany's top pick is Uber Suggest, which she uses for keyword research and site audits. • Crystal loves Surfer SEO, which can help you with things like adding missing keywords and internal links, as well as giving you ideas for new content.• Brittany's second pick is the Keywords Everywhere extension to download keywords and export them.• Crystal's second pick is Ahrefs, which has a free version that lets you utilize some of its features for one website.• The health score on Ahrefs tells you how close to 100 your website will rank based on factors such as broken links, tags, and meta descriptions.• Brittany also touches on how Google's "people also ask" and "related searches" sections can give you content ideas and different keyword phrasings to consider.• Crystal's final pick is the Content king app. Content King provides SEO site health feedback in real time and gives you a list of tasks to improve your website's ranking.• Ahrefs, Ubersuggest, and Content King are great tools to help you improve your domain rating quickly.• Remember that it takes time for changes to show results- keep at it!B's linksWebsite: brittanyherzberg.comInstagram:Brittany's SEO cheat sheetCrystal's linksWebsites:crystalwaddell.com and collageandwood.comInstagramJasper.ai Start Your Shopify StoreSEO Writing MasterclassIf you make a purchase after visiting our links, we may receive a small commission. Thank you for your support!
A lot of social media tools out there aren't necessary - at least not the paid versions of them.BUT, this is a tool I really do regret not getting earlier... I could've been a lot farther by now while still doing the same amount of work.https://kwe.ai/aHX5uX
A lot of social media tools out there aren't necessary - at least not the paid versions of them.BUT, this is a tool I really do regret not getting earlier... I could've been a lot farther by now while still doing the same amount of work.GET TOOL: https://kwe.ai/aHX5uXwz251NGlmD8jhdUqjTHx
Do you want to learn how to create content that brings traffic with Surfer SEO Content Editor? Watch this episode where we'll discuss: Using Keywords Everywhere to identify keyword search volume Using Surfer SEO Content Editor to write your article Customizing Surfer SEO Content Editor to produce the most relevant article for your audience Topics Covered: [00:00] Welcome [01:40] Features of Surfer SEO Content Editor [06:15] Getting started with a relevant keyword for your article [07:45] Using Keywords Everywhere to identify keyword search volume [09:23] Using Surfer SEO Content Editor to write your article [10:47] Understanding search intent [11:40] Customizing Surfer SEO Content Editor to produce the most relevant article for your audience [31:36] Sharing your Surfer SEO content editor with team members and clients [32:35] Using Surfer SEO content editor with Google docs Resources: Try Surfer SEO for 7 days Keywords Everywhere chrome plugin Surfer SEO Audit: Get More Traffic By Optimizing Your Existing Articles How to create articles that rank on Google using Surfer SEO + Jasper AI Join our upcoming B2B Podcast Party to learn awesome content tips, connect with cool businesses, and pitch your business on our podcast. Register now. Be a guest on Authentic Influence & get a free 30-min content audit with expert advice on how to get more traffic and leads for your business. Apply today. Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast --- Send in a voice message: https://anchor.fm/authenticinfluence/message
Getting to know PPC takes time and effort. Can't seem to find the answer you're looking for? Search Engine Journal can help! Our industry is constantly evolving, and PPC is no exception. So, to provide answers to your burning questions about PPC best practices and strategies, we asked our resident expert. PPC expert Navah Hopkins joined me on the SEJ Show to answer all your PPC questions in 2022. The era of PPC professionals being able to do account management is dead. You're not going to be able to get away with that anymore. We are truly responsible for understanding the profitability of a given product or service and understanding if a given channel will serve it well. We are also responsible for understanding that user behavior component. – Navah Hopkins, 2:15 Keep it simple; keep it clean. Let your paid traffic be a paid experience, let your organic traffic be an organic experience, and make everyone happy. – Navah Hopkins, 34:32 Yes, there's a lot of really interesting tools. Yes, there's a lot of great automation. Yes, we are no longer pulling all the levers all the time. That means that we have our time freed up to think about strategic CRO initiatives, strategic creative initiatives, and solving business problems. – Navah Hopkins, 53:33 [00:00] - About Navah [05:27] - What does the user journey look like? [06:44] - UA sunsetting: tips for GA4. [12:13] - What is Google studio? [15:25] - Smart bidding: is it worthwhile to set a manual PPC on particular keyword ad groups? [19:35] - Is it worth keeping a budget and bidding software? [21:52] - Does Navah use Performance Max? [26:07] - Tips for building successful Google Map ad campaigns. [27:55] - How important is Google Guarantee to Google Local Services ad campaigns? [29:30] - Do Facebook pixels harm a website's performance? [34:38] - What ad solutions overlap with Google Shopping? [39:34] - How important are custom audiences when targeting higher-quality leads? [43:09] - How impactful are Microsoft ads? [47:22] - Can you advertise on LinkedIn through Microsoft Advertising? [50:03] - Can you target game consoles and gameplay through Microsoft Ads? [54:27] - Other platforms people can look into. Resources mentioned: Navah's PPC Automation Course at Semrush: https://www.semrush.com/academy/courses/ppc-automation-course-with-navah-hopkins Microsoft Clarity: https://clarity.microsoft.com/ Google Data Studio: https://datastudio.google.com/ Navah's site: https://www.navahhopkins.com/ Keyword Tool io: https://keywordtool.io/ Keywords Everywhere: https://chrome.google.com/webstore/detail/keywords-everywhere-keywo/hbapdpeemoojbophdfndmlgdhppljgmp?hl=en Keyword Planner: https://ads.google.com/home/tools/keyword-planner/ Set aside maybe two to three hours every week to play in GA4. Get a domain that you like. You care about, Nothing to be scared of. It's very easy to get into the habit. – Navah Hopkins, 8:56 You do not just want to think about the messaging to the audience. You also want to think about the timing and which channel is best suited to that ad being served. – Navah Hopkins, 41:30 My most extensive advice is that everyone has access to that merchant center, and there's complete transparency on any changes made there. Not having the categories line up within the merchant center can be death for a campaign. – Navah Hopkins, 36:35 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect with Navah Hopkins Navah Hopkins is a seasoned marketing professional who began her career as an SEO in 2008, transitioning to PPC several years later. During this time, she has made it a point to share valuable insights with others, speak at local universities, and teach on the international circuit. In addition, her contributions to SEMrush, WordStream, and SEJ have continued. As a member of the Paid Search Association, she intends to make tomorrow's PPC practitioners better and serve as a resource for anyone looking to learn more. Connect with Navah on LinkedIn: https://www.linkedin.com/in/navahhopkins/ Follow her on Twitter: https://twitter.com/navahf Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
This episode we speak with Bill Gaule a Digital Marketing Executive at Inspiration Digital Marketing. Bill has expert knowledge in content marketing and gives wonderful insight into his process of creating new content. Using Search Engine Console and Google Analytics as his first point of calls. He highlights Also Asked, Keywords Everywhere and Answer the Public as great content idea tools. You can follow his ongoing work at williamgaule.com
Learn content writing for SEO (search engine optimization) in 2022 with this simple 6-step content marketing strategy. SEO content WILL uplevel your business and website this year and in the years to come. The reality is that an effective digital marketing strategy in 2022 goes beyond the question of how to blog, to the more helpful starting point of how to get traffic to your blog and how to get free web traffic in general. When someone finds you right when they need your help most, they become a warm lead! We'll cover business SEO tips from the principles of blogging for your business (vs. blogging tips for influencers), all content writing for SEO 2022, how to rank in Google SEO results, SEO tools for bloggers' benefits, and more. I promise you: it's more straightforward to write SEO content than you realize with this 1) SEO strategy 2022 and 2) blog strategy 2022. Let's dive in. ----------------------------- Time Stamps: 1:14 - Step 1 1:40 - Step 2 4:22 - Step 3 10:16 - Step 4 11:58 - Step 5 15:12 - Step 6 ----------------------------- Tools mentioned: https://keywordseverywhere.com/ (Keywords Everywhere ) https://emmagivens.com/seoaudit (Freebie 10 Step DIY SEO Audit for your Blog) Resources mentioned: https://youtu.be/nleLKIl7qLQ (Your 2022 Content Marketing Strategy) https://youtu.be/Yu0XIcMIpjY (4 Tools to Write Click-Worthy Copy) https://youtu.be/RH90iNdyOLo (Write Better Copy: the 5 Levels of Customer Awareness) https://youtu.be/ZFBecAhBoKs (COMPLETE Guide to Write Product Descriptions that SELL ) https://youtu.be/CuSWeolKPgs (10 Step DIY SEO Audit for your Blog) ----------------------------- Important info: Connect with me on Instagram https://www.instagram.com/emmagivenswriter/ (@emmagivenswriter), I would love to get to know you and your aha moment! Want to know how I can personally help your business? Work with team https://emmagivens.com/ (Emma Givens Content & Copy) Ready for SEO content writing support for your business? - https://bit.ly/introcallwithemma (Book your free discovery call now!)
Your 2022 Content Marketing Strategy is coming up hot! You're going to love this 8-step breakdown of the best digital marketing and content marketing tips for 2022. It covers: researching for your hero content medium content posting schedules blog strategy 2022 (blogging for your business) social media strategy 2022 matching monthly content with your sales goals a few digital marketing trends 2022 SEO content writing (so you get optimal web traffic!) info on a content repurposing workflow That's right—this is the ultimate content marketing strategy for 2022, especially covering online marketing strategies for small businesses. ----------------------------- Time Stamps: 3:46 - Step 1 4:54 - Step 2 7:28 - Step 3 10:32 - Step 4 11:44 - Step 5 13:54 - Step 6 15:42 - Step 7 20:36 - Step 8 ----------------------------- Tools mentioned: https://answerthepublic.com/ (Answer the Public) https://keywordseverywhere.com/ (Keywords Everywhere) https://meetedgar.com/ (Meet Edgar) Resources mentioned: https://youtu.be/Yu0XIcMIpjY (4 Tools to Write Click-Worthy Copy) https://youtu.be/JlLPIFU1tdM (Why You Should Repurpose Content!) https://youtu.be/v0410_nxLoM (How to repurpose videos for more content!) https://youtu.be/L9NAJ4hQais (How to repurpose your podcast for more content!) https://youtu.be/A1lhIFbPAMg (How to repurpose social media posts for more content!) https://youtu.be/-R0KpHqZBI8 (How to repurpose a blog post for more content!) https://youtu.be/YViEMqs4WVE (Copywriter Reviews Sales Page for Marie Forleo's Time Genius) ----------------------------- Important info: Connect with me on Instagram https://www.instagram.com/emmagivenswriter/ (@emmagivenswriter), I would love to get to know you and your aha moment! Want to know how I can personally help your business? Work with team https://emmagivens.com/ (Emma Givens Content & Copy) Ready for copywriting writing support for your business? - Book your free discovery call now!
Who's ready to rank and get seen on Google without the confusion of techie slang? That's right, today you'll learn some basic, but important SEO tips and strategies to help your business and website get found on Google. Understand how to set up links with keywords that actually get searched for by your audience. Learn how to properly name your products to show up on Google. Plus you'll also get some great keyword research resources, like Uber Suggest and Keywords Everywhere. Tocarra Karizma joins me today to share SEO strategies that don't suck! Toccara is a digital marketing consultant and business growth strategist to some of the world's top eCommerce brands. She is the CEO of Karizma Marketing, Hawaii's top full-service digital marketing agency dedicated to growing elite eCommerce brands online. Toccara's out-of-the-box approach to digital marketing and expertise in the online business growth space is why we've asked her to join us today. Connect with Tocarra: https://www.instagram.com/toccarakarizma/ https://www.youtube.com/toccarakarizma www.karizmamarketing.com www.toccarakarizma.com Don't forget to get your hands on the 2022 Dream Planner! This Dream Planner is your fresh blank canvas to design your life in 2022. It's created to help you build margin, reduce distractions and build a God-focused schedule. This is not just about what you have to do, it is about who you want to become. https://www.horacioprinting.com/?aff=46 [my affiliate link] Connect with me on social: www.instagram.com/allisonscholes www.bossladyinsweatpants.com
“It's been really hard. But I also know, it's very important. And so I'm okay if it's a little bumpy for a minute (in order to) come out the other end understanding what I need to do (to be successful).” — Jessica Stansberry When it comes to building an audience on YouTube, growth isn't always guaranteed - even if you're consistent. There are many times throughout the journey when you'll hit a plateau. So what do you do when that happens? Our guest on this week's episode of The Videocraft Show Presented By Video Husky has some thoughts. Jessica Stansberry is a solopreneur and content creator based in North Carolina. With over 100,000 subscribers on YouTube, she's made a comfortable living by sharing her knowledge with people about digital marketing, project management, and sales automation. In spite of her success, Jessica finds herself in the predicament we described above. But she's not just sitting around, hoping and waiting for the YouTube algorithms to change in her favor. Instead, Jessica's experimenting with new approaches to her content to re-engage her audience. In this episode, Jessica talks with host Jon Santiago about what those strategies are. They also discuss: Where her path to running her own business started and how she pivoted into infopreneurship and content creation. The value of injecting your personality into your videos and why that can keep viewers coming back to your channel. What trend hacking is and why it's a valuable tactic for growing your audience on YouTube. How she uses the 80-20 Rule for calls-to-action on social media. Why embracing pressures is helpful for growth. And much more... If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed. Intrigued? Visit https://www.videohusky.com/pricing/. Relevant Links Jessica's YouTube Channel Jessica's Website Jessica on Instagram Jessica's Private Community: Hustle+Grit Club Tim Schmoyer on YouTube ClickUp TubeBuddy Keywords Everywhere Chapters (00:00) Intro (03:08) Start of conversation with Jessica Stansberry (04:30) Her career before being successful on YouTube (08:20) Transitioning from working for a company to starting her own business (10:41) Pivoting to infopreneurship (16:09) When she started building an audience (18:18) How she managed her time between audience-building and motherhood (21:56) Embracing pressures and constraints in order to grow (24:44) Focusing on money-making tasks first (27:08) When her YouTube channel started gaining traction (29:43) What she learned from Tim Schmoyer (31:29) The 80-20 Rule for calls-to-action on social media (34:21) The advantages of being on YouTube as an entrepreneur (37:38) Trend-hacking as one of the ways to build her community (38:24) Creating content that your audience will come back for (40:04) Why she doesn't script her YouTube videos (42:32) Tools she uses for content creation (ClickUp, TubeBuddy, Keywords Everywhere) (45:26) Managing and planning videos for her YouTube channel (47:40) The disadvantage of planning YouTube videos months in advance (50:39) How she uses trend-hacking and where she looks for trends (56:59) The importance of being adaptable as a YouTuber (01:01:12) Jessica's biggest challenges as a creator (01:03:22) The struggle of comparing yourself to other content creators (01:06:03) Jessica's advice for people who want to start a YouTube channel (01:07:07) Where to follow Jessica Stansberry Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template Production Credits Producer: Nikki Vicente Editor: Ingrid Sarayba Graphics: Paolo Lopez
How we position our podcast production businesses is important. It's more than just stating a market or niche. It also involves how we put together an offer that's exactly right for our ideal clients. Some of us ONLY offer editing, which is totally fine. But one way that we can differentiate ourselves is by offering bundles of services that fit our clients' needs like a glove. Virginia Elder joins us to share her path into podcast editing, how she's begun to add complementary services to her offerings, and some of the ways she's grown her business. Follow along as she shares the importance of finding out what skills & services are needed in order to provide people with solutions they're looking for! Listen to DiscoverThe value of online courses. How Virginia found her first clients and grew her business. Some of the services she bundles together. If you are looking for ways to grow and differentiate your podcast production business, click that Play button today! Links & Resourceshttps://podcastabundance.com/ (Podcast Abundance (Virginia's business)) https://finconexpo.com/fincon2021 (Fincon (conference)) https://2021.podcastmovement.com (Podcast Movement (conference)) https://canva.com (Canva (tool)) https://keywordseverywhere.com/ (Keywords Everywhere (tool)) https://grammarly.com (Grammarly (tool)) https://earnmorewriting.com/ (Earn More Writing (course)) https://yayapodasting.com/courses (YaYa Podcasting (Carrie's courses)) https://doyouevenblog.com/ (Pete McPherson (Do You Even Blog)) https://podcasteditorsmastermind.com/30 (Episod3 30 of the Podcast Editors Mastermind, with How to Find, Hire, and Manage a Subcontractor) https://podcasteditorsmastermind.com/33 (Episode 33 of the Podcast Editors Mastermind, with Warren MacGregor sharing about customer service) About Virginia ElderVirginia Elder is a podcast editor with over 15 years of experience in project management, client services, and strategic organization. You can find her at https://podcastabundance.com/ (Podcast Abundance). Guest EditorThis episode was edited by https://calendly.com/digitalservicesbydyanjoy (Dyan Joy Navarro). Be a GuestIf you're a podcast editor, we'd love to see if you'd be a fit for a future episode. https://podcasteditorsmastermind.com/beaguest (Fill out this form to let us know you're interested), and we'll contact you to see if it's a good fit. Your Yetis AreDaniel Abendroth | https://rothmedia.audio (Roth Media) Jennifer Longworth | https://bourbonbarrelpodcasting.com (Bourbon Barrel Podcasting) Carrie Caulfield Arick | https://yayapodcasting.com (YaYa Podcasting) Bryan Entzminger | https://toptieraudio.com (Top Tier Audio) About the Podcast Editors MastermindThe Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We're creating a community of like-minded professionals that are passionate about the art and science of editing podcasts. Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn't just another group where everyone talks about how great they are at podcast editing; we show our work! Follow or subscribe and take the Podcast Editors Mastermind with you today! https://followthepodcast.com/pem (Follow the Podcast Editors Mastermind) https://lovethepodcast.com/pem (Share your love for the Podcast Editors Mastermind)
We all want to create incredible videos that educate, entertain, and inspire. However, we do not want to waste effort and energy if our content isn't getting SEEN by the people we are supposed to serve and whose problems we can provide a solution for. In this episode, learn these valuable tips on how to get more YouTube views and subscribers effectively. Key points covered in this episode: ✔️ Get clear: What is your purpose? What is the problem you solve? Who are you creating content for, and why? Once you have clarity, it's a lot easier to go into the next steps. ✔️ Research is key to identifying what people are searching for to get more eyeballs on your content, but it is more important to figure out: What topics and themes make you happy and excited about sharing with others too? ✔️ Address your audience by knowing precisely what they are talking about! Look at the keywords people are searching in your niche and target that by coming up with a fresh video. ✔️ Be able to define the right keywords that people are searching for. One of the tools that my team uses in our system is Keywords Everywhere. It's cool because it's sharing with us with the monthly search bases on Google and YouTube. And so those phrases start to populate down when you put that in the YouTube search bar. We also see what people are paying the cost per click for ads related to these topics. Do your homework and test that out. ✔️ If you become the master of your niche and understand YouTube SEO, it will be easier for your videos to be found. Your biggest opportunity is when you get that smaller pool of people searching for your content and will help you rank ahead of the competition. ✔️ If you don't want to do it yourself, it's time to delegate! We use tools like VidIQ and TubeBuddy, which our team uses for a complete done for you service to help you grow your YouTube channel. Learn more about our done-for-you content marketing system today at https://broadcastyourauthority.com/
Every App I use Everyday Morning: Clock app, Spotify Social: Instagram, Linkedin, Otter.ai, Tezza, Recurpost Reels/TikTok: Inshot, Canva, TikTok, Google Photos Chrome: OneTab, 1Focus, Keywords Everywhere, Omnidisk sweeper, Whatfont, built with, ad block plus, pinterest Podcast: Garageband, Zoom, Canva, Google Photos, otter.ai, mp3smaller, Libsyn, YouTube: Canva, OBS, Final Cut Pro X, Google Photos, Handbrake Google Analytics, Squarespace, Stripe/Paypal, FG Funnels Organization: Notion, Notes app, Gmail, Google Calendar, Google Drive,, Unroll.me Health & Fitness: Zones, My Fitness Pal, Entertainment: Netflix, Apple TV, HBOMax, Prime Video, YouTube, JustWatch, Kindle, Target, Amazon, Goodreads Jenna Redfield is the founder of LeadJenna, a social media marketing education business, focusing on video classes & 1:1 coaching to share the latest social media strategy & advice. She is also the founder of Twin Cities Collective, the largest resource in the Twin Cities for bloggers, small businesses, entrepreneurs & creatives. YouTube Channel www.youtube.com/jennaredfield Free Lead Generation Masterclass https://www.leadjenna.com/masterclass Gram Mastery Instagram Marketing Online Course https://www.masterthegram.com Join the Facebook Group https://www.facebook.com/groups/twincitiescollective Coaching https://www.leadjenna.com/intensive Find the podcast on all platforms https://www.collectivemarketingpodcast.com Follow us on Social https://www.instagram.com/twincitiescollective https://www.instagram.com/jennaredfield
Creating content for your blog, podcast, or video show takes time, energy, and mental bandwidth, but it's totally worth it, right? Yes! As long as your content is getting found and people are engaging with it. Oh. Yeah. About that. Getting discovered online is not as easy as it used to be. There are billions of websites up and running now - with more going live every day - and you can't just hit publish and hope people stumble on it. Because they won't. But don't worry. If you are intentional about how you create and share your content your ideal customer group will find you. Before we get started let's clarify what we mean by engagement. For today's purposes engagement refers to how people interact with your content. If you write a blog post, people engage by reading it. For a podcast episode, by listening. And a video show, by watching. But there are other types of engagement we can consider, too. If someone leaves a comment on your post, that's engagement. If someone shares your content with another person, that's engagement. Social media likes, shares, comments… all engagement. Engagement is important because, well, what's the point of creating content if no one's going to read it, listen to it, or watch it? But getting people's attention can be tough. There's a lot of competition out there, and it includes cats who make friends with llamas. So how do you get more people to engage with your content? There are any number of things you can do, some of them stranger than others. But today I'm sharing 5 tried and true ways to increase engagement for your blog, podcast, or video show. Email Your Audience Someone who has already read your blog, listened to your podcast, or watched your video show and opted in to your email list is obviously someone who's interested in what you have to say. But many new entrepreneurs make the mistake of assuming that those people will keep coming back on their own. Not true. Life is busy. I don't know about you, but there are times I forget why I walked into a room only seconds before, nevermind remembering to go check someone's website! Email your list every week. Each week when you publish your new content send an email to your list letting them know so they can check it out. This will not only let them know to go to your site, but an email is also something that can be forwarded - people have definitely found Side Hustle Teachers that way! Continue to grow your email list. Make sure you're collecting email addresses in ConvertKit (or whichever email provider you use) so that the list of people you email each week grows. Connect with Other Creators No matter your platform or topic, there are others who do what you do (or something close to what you do), and building relationships with them is not only great for your bottom line, it can help you grow as a content creator and business owner, too. Find others who share your area of interest and/or audience. Get to know other creators in your space, and the peripheral spaces (i.e. graphic designers can get to know web designers) and you can support each other's efforts. Some ways you can start conversations: Leave comments on their content Engage with them on social media Attend summits or conventions Optimize your relationship so it's beneficial to both of you. Bloggers, podcasters, and YouTubers can all benefit from building relationships. You can be a guest on each other's sites, and link to each other within your posts. Optimize Your Content for Search Engines Search engines, like Google, have a massive impact on whether or not our content gets found. Literally the first thing people do when they want to learn about something is to Google it. So it's important to craft your content with this in mind and help Google help you. Do your keyword research. When you know what people are searching for, you can create content that specifically addresses it. Use a tool like Keywords Everywhere to find out search volume, related search terms, and long-tail keywords so you can create content that will show up in searches. Optimize your back end. Once you know your keyword or phrase you need to include that exact word or phrase in your content, the url for the post, the image title and descriptions, and the meta description. A tool like Yoast keeps all this organized on WordPress sites. Link to your own content. When relevant, create links to other posts, podcasts, or videos you've created. This not only keeps people on your site longer, but it also builds your SEO authority. Pro Tip: Your SEO authority is also boosted when links to your site appear on other people's sites (as mentioned above). Plan, Craft, and Distribute Great Content Weekly No amount of optimization or connection is going to help if you don't create great content consistently, people won't engage with it. Put content creation on your calendar. In my house, if it's not on the calendar it doesn't get done. Because of this I actually block off time on my calendar to work on my weekly posts. I even make it a recurring appointment so I won't forget when things get busy (like when report cards are due) or when my schedule changes (like during summer vacation). Create a system. Blogs, podcasts, and video shows have a lot of moving pieces, so it's essential to have a system in place to make sure you take care of everything. In my courses I teach my students a 3-step process to plan, craft, and distribute their content. You can even create content in batches to save time and get ahead. Harness the Power of Social Media Let's face it, social media is essential for businesses these days. On the plus side, it's also an amazing tool that can help you reach more people, connect with your audience in a more authentic way, and increase your influence. Pick your platforms. Rather than trying to be on Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tik Tok, and whatever else is out there, your energy is better spent focusing on 1-2 platforms where you can share your content. Post and engage. While social media is great for spreading the word about your business, what it's AMAZING for is connecting with people. It's not enough to just share links and wait for people to share them. When you start to engage with the people who are commenting on your work, you can form relationships, which are of course, the basis of business. Save time by using a tool like CinchShare to post, and then use that time to respond to comments and connect with your audience. In the end, there are a number of ways to increase engagement for your content, however you produce it, and you want to try a few of them to see what works for you and your audience. An effective content marketing plan is going to include multiple channels so people can discover your content across the internet. Of course, you can always start with just one thing, like creating great content, then add pieces as you get more confident and build your systems. Join me on Tuesday at 7:30 pm (EDT) in the Side Hustle Teachers Facebook Group for a LIVE recap, answers to your questions, and my recommendation for which of these steps to follow, in which order, and why!
It's all well and good to know that you've got to produce quality content for your blog, podcast, or video show, but what should you create? Whether you're just getting started or you've been creating content for years, coming up with ideas can be a feast or famine. Sometimes the ideas flow like water over Niagara Falls, other times it's like a dry creek bed with nothing but dust and dead fish. So how can you find the spark of inspiration? Where are the good ideas? Brainstorm Set a timer and write down every idea for content that comes to your mind. Think of questions your audience might have, mindset issues they are facing, tools that could help them, other people they want to hear from. Don't censor yourself and don't give up when you feel like you're tapped out. As Boss Mom Dana Malstaff says, “If you don't get uncomfortable, you're just making a list.” So keep writing, even if you think you've run dry. Ask Your Audience No one knows what your audience wants to hear from you more than your audience themselves! There are lots of ways to determine what people want to know. If you have an email list (which you should), you can send an email asking what they're struggling with, want to know more about, etc. You can also post on social media, do live Q&As on Facebook, use Instagram stories, etc. Revisit Your Old Content Take a look at posts or episodes you've already published and see what you can build on. This doesn't mean updating old posts – you should be doing that as an industry leader. Instead see what you can expand on with a deeper dive or a closer look. If you published a list of ideas, separate out each idea (or category) into separate posts or episodes. You can also create a more advanced version of something you've shared previously, especially as you learn more things. Industry News If it fits with your area of expertise, help keep your audience up with new ideas and trends by disseminating or distilling it for them. Some industries produce regular formal reports, but most people don't have time to read and digest them. Provide your audience with easy-to-absorb, actionable information on what's happening. Current Events Check out the news to find things that are already capturing people's attention, then connect it to your area of expertise. Some may be directly connected, others you may have to draw a few lines and connect a few dots. Social Media Trends Similar to current events, things that are trending on social media can be great jumping off points for your own content. Take a look at what's trending and what people are saying about it, then use your platform to give a fresh perspective or frame it in a lens that makes sense to your audience. Competitors Work Note: I don't really believe that we have competition so much as people whose zone of genius overlaps with our own. I think the word competition indicates a mindset of lack and fear. But, for lack of a better word… No, you're not going to copy anyone's ideas, but your “competitors'” work can be a great source of inspiration. What are they talking about that you can go deeper on, give a fresh perspective to, or, dare I say, do better? You obviously need to present the information in a new way and with your own unique voice, but feel free to take a cue from others in your space. Parallel Niches Similar to competitors, you can also draw inspiration from those who work with your ideal customer in a different capacity. For example, dance teachers can be inspired by athletic trainers, physical therapists, music teachers, etc. Those in skin care might connect with those in makeup, gut health, or hair care. Think about who else your ideal customer might do business with and look to them for inspiration. Just be sure to stay true to your niche to maintain your go-to-guy/gal status. Comments on Other People's Work As you're looking at things other people have posted on their blogs, shared on a podcast or YouTube, scroll down the page a bit to read the comments. Oftentimes people will ask questions related to the content or about things that weren't 100% clear to them. Those comments are an indication that people are interested in that content and also identify gaps in their knowledge… that you can fill! Google Search Autofill We all know Google knows an eerie amount about us, and pretty much everyone else. So let's harness that knowledge and use it to help us fill our bucket of ideas. Start typing in a keyword related to your business, field of expertise, or audience and see what Google suggests. Results are based on what other people are searching for and can provide inspiration and keywords to include for SEO. Tip: Google also tailors its search results based on your web activity, so use an incognito window for the most unbiased results. Keyword Tools Another option if you're curious about what your audience is searching for is to use a keyword analysis tool. Two that I recommend are Keywords Everywhere and Ubersuggest. Both are installed as extensions on Google Chrome and, when you search, will give you in-depth information about your search term, related search terms, and the popularity of that topic. Next time you find yourself wondering what to share on your blog, podcast, or video show next, try a few of these methods for unlocking your inspiration!
ALEPH - GLOBAL SCRUM TEAM - Agile Coaching. Agile Training and Digital Marketing Certifications
Many #marketers talk about creating valuable #content. What does it mean for a piece of #content to have value? If your #content offers value, is it guaranteed to succeed? The short answer to the latter question is: No. A lot of factors play into success. But you're more likely to reach your goals if you first vet your content ideas. Use this checklist to confirm which ideas are worth pursuing. 1. Is it something your #audience wants? This is the most important criteria. If you spend time and money putting together #content no one really asked for, it's more likely to fall flat. How can you make sure a #content idea matches an actual want or need of your #audience? First, establish a process to sync with a sales representative and a customer service representative (if applicable) to find what current customers/clients are curious about. Does your idea fall into those curiosities or concerns? Second, perform question or keyword research on your idea to see if it's among the questions people are asking or the information they are trying to find. Many tools can help you do this. Among them: Answer the Public and BuzzSumo collect questions from across the web. Keyword Surfer and Keywords Everywhere are browser extensions that pull keyword volume and other info right in the SERPs. Google's People Also Ask feature, autocomplete, etc., provide more insight on similar search queries. When you find keywords that match your #content idea, what's the volume of the keywords? Lower volume is fine if you're creating bottom-of-the-funnel content, but if you're trying to reach a more general #audience, you might want a #content idea with a higher relevant keyword volume. 2. Has the idea been done? You come up with an idea you think is fantastic; it fits the brand, it helps your target #audience, and your team can create it with their available time and resources. But make sure to check that the idea hasn't been done. Often, this is as simple as a Google search, but you're not just looking for direct matches. For example, say the idea is to write a post about favorite Halloween candy across the country. A quick search of “top Halloween candy by state” reveals many websites have published #content on this idea: Now you could argue people love this type of content, which is why so many sites are doing it, and you have a new way to write about which candy is the most popular. But if your content doesn't typically compete with popular sites like Delish and Better Homes and Gardens, you might not want to throw your version of this idea into the ring. Audiences already have seen the same idea multiple times, and it just won't have the same appeal as something new. 3. Does the idea work with a #marketing goal? Rarely does one piece of content fulfill all your content #marketing goals. If you try to make it accomplish several tasks, you're more likely to end up failing across the board. Every piece of #content should have a primary goal and secondary goals, such as: Increase brand awareness by ranking for top-of-the-funnel terms Increase brand awareness by ranking for middle-of-the-funnel terms Increase brand awareness by generating social media buzz Help potential customers/clients understand more about your offering (sales support) Assist visitors in converting through bottom-of-the-funnel content Create a resource to build backlinks and/or brand authority Your goals can overlap, but each piece of #content should have a specific goal to shape the idea so the resulting #content and promotion deliver what your organization expects it to. When building an editorial calendar, include your overall #content goals at the top and note the objective for each piece of content so you and your team stay focused on its purpose when planning and creating the #content. 4. Will the idea elicit a reaction? For your audience to care about your content, it should provoke a response or emotion. Will your idea do that? The question is a proxy for determinin --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message
Are you planning your search engine optimization strategy based off of tangible data in your business? Today we're exploring how Google Search Console can help you strategically plan your content.Listen in as I share how to set up Google Search Console, my favorite features of the tool, and how I use the data within it to create a better SEO strategy for my website content.Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you'll also find resources, show notes, and more for the Clocking In Podcast.Review the Show NotesInstall Google Analytics (1:13)Installing Google Search Console (1:29)- Head over to - Login with Google Account- Add Property- Enter URL - Verify Your Website with Google Analytics Tracking IDActively Tracking Data (1:57)Using Google Search Console (2:14)- Submitting my sitemap- Monitor usability and errors- Review my site's search performanceSubmitting Your Sitemap (2:33)Generating Your Sitemap (2:47)Monitor Usability & Errors (2:54)Keyword Planning Based on Performance (4:33)Search Console > Performance > QueriesGoogle Search Console Data from gaffincreative.com: Q1 2021 (4:53)# of times gaffincreative.com showed up in Google Searches: 12,900# of times gaffincreative.com was clicked on from Google Searches: 295Top Keywords/Phrases: Photography Studio Rental, Chattanooga Headshot Photographer, Photography Studios near meGoogle Search Console Data for Podcast Keywords from gaffincreative.com: Last 28 Days (5:39)Podcast Budget Template: 40 searches, 8 impressions, 2 clicksRoyalty Free Music for Podcasts: 1900 searches, 393 impressions, 1 clickKeyword Planning with Google Search Console (7:15)- List a few of the top clicks/impressions that I'm performing under- List a few of the top searched works that I'm showing up underStrategizing Content Around Keywords & Data (8:02)- How can I built better content around these keywords or phrases?- What related searches are people making that I can build even more content around? (that's where the Keywords Everywhere tool I mentioned comes into play)Haylee's Exercise Example (8:42)Top Photography Keyword: Chattanooga Headshot PhotographerPotential Keywords to Work Towards: Chattanooga photographer, Photographers in chattanooga, Chattanooga commercial photographer, Photography chattanooga, tn, Headshot studio chattanoogaDestination Photographer Example (10:20)The Woman I'm cheering for This Week (12:41)Jess Ekstrom:Author of Chasing the Bright SideCEO of Headbands of HopeHost of Business on the Bright SideOther Episodes Mentioned in this Episode:010: Beginner's Guide to SEOBlog Posts Mentioned in this Episode:MusicLinksgaffincreative.com/podcast-productioninstagram.com/hayleegaffinGoogle Search Consoleyoast.comkeywordseverywhere.comReview the transcript at gaffincreative.com/011 Hosted on Acast. See acast.com/privacy for more information.
12 videos every agent should make1. What people love and hate about living in (your area)Share with your audience all the things residents love about living in your area and the things they don’t love. Whether you’re talking about a city, a neighborhood or a subdivision, people are curious about what it’s like to live there, and these videos will draw them in.Whether we like it or not, negativity often attracts attention. If you share that you don’t love living in your area during the summer because July and August are incredibly humid, you’ll be a bit more relatable to the people trying to learn more.2. Renting vs. buying in (your area)Use this video to highlight the area you service, and include the area’s name in the title of your video. Then, really break down the specific options for your audience.Show them the numbers of renting versus buying. Include how much an average house would sell for and a rough idea of their mortgage payment, including taxes and insurance. Then break down the monthly expenses of the lease payment versus the mortgage payment. Highlighting the potential for capital appreciation, the tax advantages of ownership and demonstrating that their payments will actually be lower than if they rent will usually reveal the value in purchasing.3. Virtual open housesFacebook has given us unbelievable reach for virtual open houses, even if we live in an area with the option for in-person events. Although our in-person open houses might draw 10-12 people, a Facebook video allows you the opportunity to reach an audience of hundreds of people.It demonstrates to your sellers that you’re using unique methods to reach buyers, and it helps you draw a larger audience.And if you live in an area that hasn’t fully reopened yet, virtual open houses allow you to engage with an audience until things fully reopen safely.4. My favorite places in (your area)People who are thinking about moving to an area want to see a highlight reel of the best things around you, so highlight a variety of offerings in your area. Include places to take the kids, places to take your spouse and any of the things you love to do. Shoot video at the local park, a restaurant, the farmer’s market or on a bike trail you love to ride.Providing this insight allows potential buyers to begin to picture themselves enjoying the area. It also shows potential sellers that you are actively marketing the area to attract more potential buyers for their home, should they list with you.5. Coming soonAs soon as you take a listing, shoot a video — even if it’s with your phone — and tell your audience how excited you are to bring this house to the market in a few days. Give just a few details, such as the number of bedrooms and bathrooms, and invite interested people to private message you for more details.These videos will demonstrate a willingness to do something different on behalf of the sellers, and you might even get a chance to double-side some of your listings.6. Neighborhood highlightsCreate a video of the area you’re farming or a neighborhood that you love, and highlight amenities like a pool, neighborhood gym, dog park or anything else that will interest your audience. You can shoot this with your phone, or you can hire someone to shoot this for you.If you want to draw more traffic, you can spend a little money to buy a domain that you can point people to at the end of your video. If you’re highlighting Live Oaks subdivision, for instance, point your audience to a website you’ve created called LiveOaksSubdivisionHomesForSale.com, where they can see pictures of the homes that are available. Then point them to your website with an evergreen IDX feed of homes currently for sale in the subject neighborhood.We use BoomTown for this because it allows the visitors to see pictures of the houses that are for sale, and it has a built-in lead capture prompting for them to opt-in to see more photos. It’s a great way to add value to your farm and build your reputation as the expert in that neighborhood.Posting these videos on YouTube with proper titling, tagging, description and professional thumbnails has been highly effective for us over the past few months. If you aren’t sure how to correctly title and tag your videos on YouTube to generate the most organic traffic, try the tools Keywords Everywhere and TubeBuddy.7. Cost of living in (your area)People want to understand what it will cost to live in the area they’re considering, so start by figuring out the markets that are feeding people into your area. Doing a simple Google search for demographic information for (insert feeder city) and for your area will give you the ability to create personalized comparisons.In your video, compare the price of a house where the audience currently lives with a house in your area. The people searching for this kind of information are likely close to a buying decision, so you can help them gather the information they need and potentially engage with them before any other agents in your market.8. About me Customers want to do business with people they know, like and trust, so tell your story. Tell them about your family and your background in the industry. Explain why you love the industry, activities you enjoy and anything that helps people better understand who you are.About me videos give you the ability to connect with clients before you actually meet them in person.9. TestimonialsThese videos are critically important because they effectively tell people that you’re safe to do business with. Begin the process by contacting your previous clients and asking them to share their experience working with you. Ask what they liked about working with you.You could even record these at closing using your cell phone while your clients are happiest. Then, share these videos and begin to build rapport with your future clients.10. New listingsEvery single time you take a new listing, do a walkthrough video as proof of the business that you’re doing. Not only does it add value for the seller, but it also increases the odds that you’ll find the buyer who’s a good match for your property.Customers are drawn to people who are doing business and generating activity.11. Area demographicsTo help people get comfortable with your area, gather statistics about crime, school performance, available churches and other information that’ll help them decide whether your area is a good fit for them. They want to know whether their family will be safe, whether the schools are good and what activities will be available.Give them the information before they even ask for it, and they’ll be far more likely to call you when they’re ready to find a house.12. Interview local business ownersGive a shoutout to your favorite businesses in the area by interviewing the owners and giving them a chance to promote their businesses. These shoutouts can include restaurants, handyman services, service providers or any other businesses in your area. When you post this on social media, tag the business to cross-pollinate your audience on social media with their audience.This win-win proposition helps promote their business, and it draws potential clients to your network.When you share information about local businesses and service providers, people will consider you a resource for all things, especially real estate.
Have you ever wondered why your product or service didn’t get much traction on social media even though you post all the time? According to Michelle Knight, it’s all about your personal brand (or lack thereof). Maybe you’ve heard the term before, but what does “personal brand” really mean? Luckily, Michelle has us covered! She’ll tell us all about why you need a personal brand and how to craft one. In Build Something More, we talk Star Wars in the pre-show and social media dos/don’ts, traveling, and schooling in the post-show. This has been one of my favorite conversations so far this year! (more…) View on separate page Transcript Joe:Real quick before we get started, I want to tell you about theBuild Something Weeklynewsletter. It is weekly, it is free, and you will get tips, tricks, and tools delivered directly to your mailbox. I will recap the current week’s episode and all of the takeaways, I’ll give you a top story, content I wrote, and then some recommendations that I’ve been using that I think you should check out. So it is free, it is a weekly, it’s over at howibuilt.it/subscribe. Go ahead and sign up over athowibuilt.it/subscribe. Intro:Hey, everybody, and welcome to Episode 210 of How I Built It, the podcast that asks, How did you build that? Today’s sponsors areMindsize,Restrict Content Pro, andTextExpander, who you will be hearing about later on in the show. Now, if you are aBuild Something Clubmember, if you’re subscribed to Build Something More but you happen to be picking up the normal feed, definitely get the Build Something More feed because we, Michelle and I, had a fantastic pre-show conversation, which is a show first. I’m sending out the pre-show because it was really good. Speaking of, my guest is Michelle Knight. She is the personal branding and marketing strategist over atBrandmerry. Michelle, how are you today? Michelle Knight:Oh, great. Thanks for having me. Loved our little pre-show chat. Joe: Likewise. Likewise. Thanks for joining me on the show here. Thanks for joining us. It was a lot of fun and nerd culture and WandaVision. First of all, if you’re not watching WandaVision, you should watch WandaVision. I guess by the time this comes out, we will actually be behind. So, if you haven’t seen it, spoiler alert. But if you’re all caught up, you know, don’t tell past us what happened. That’s what we’re talking about today. We’re talking today about how to market your business without relying on social media, which I’m really excited about. I was looking at your website, again, personal branding consultant. I think this is a really good topic to talk about because I feel like I was telling my students about this like 10 years ago. I was teaching at the college level, college freshmen a computer literacy course, and I’m like, “You need to have a personal brand.” And they’re like, “Who cares?” But now fast forward to 2021, I feel like that’s even more important. So before we dive into the kind of social media stuff, I suspect having a strong personal brand will help with that. Why don’t you tell us a little bit more about what you do there? Michelle Knight:Yeah, absolutely. I founded my companyBrandmerryright after my son was born in 2016 out of just the need to be home, to just not want to commute to work anymore. I had a background in PR, background in communications and I dove headfirst into creating my online business with really kind of wearing this coach consultant hat. I struggled a lot. I had no idea what I was doing. I felt like I was mimicking everybody else. I spent months creating a website that then didn’t look like or sound like me, which is highly relatable to a lot of people. About nine months into it, when I was planning on leaving my nine to five, I was like, “Something needs to shift.” So I started to do more and more research outside as well as some internal research to figure out who I was and what I really wanted to build a brand around. And everything really started to shift for me at that point in time. I started to show up in a different way, I started to really express myself, I did more live videos and I started to share more stories. And instantly, I saw connections start to happen. The same people who had been in my community for months were buying from me suddenly. And I didn’t change the offer. All I did was change how I was showing up and creating a brand that was a representation of that. So that’s what I really fell in love with personal branding and storytelling, and I spent, the next three or four years really focusing on that aspect, teaching entrepreneurs specifically how to figure out, number one, who they are and how they want to show up online and then creating a brand and a product suite that’s in alignment with that mission. And then I’ve moved in the last couple of years to focus on, now, how do we market that? Because you realize really quickly that you can have an amazing personal brand, you can have an amazing product, but if you don’t know how to effectively market it, then nobody else is going to know about it. Joe:I love that. And it’s so funny that you mentioned that because I feel like between the pre-show and this you must have been listening into the solo episode I recorded right before this, which wasEpisode 205, where I talked about my failed Patreon experiment. It’s the same thing. I started this podcast in 2016. I went self-employed in 2017 after my daughter was born, and I thought, “I need to launch memberships. I need to launch a membership for my podcast.” And I just copied everyone else’s benefits, everyone else’s levels. And I’m like, “How come no one’s buying?” And then I came to realize I’m just promising a bunch of stuff that I don’t even know if I can deliver or not. So I took that down, and I’ve changed directions. Well, now people are actually buying my membership because it reflects me and what I can offer. So I think that’s fantastic. Michelle Knight:Well, I tell people all the time that people don’t buy the product or the service, there’s a million products and services that are exactly the same across the board. If people really just focused on that, then they would just buy the first thing that they see. But it’s about that connection, it’s about that relationship. And that’s why personal branding is so important. Joe:Yeah, absolutely. As people listen to this, I know that’s something I struggled with early on when I was freelancing and making websites for people was, how do I write my copy? Do I write “I”? Do I write “we”? Who is this? Is it the royal we? So maybe we can start there? How you present yourself, as you said, is so integral to connecting with customers, with selling more products and services? I or we? Michelle Knight:I think it depends. I think when you’re starting a business and you’re the sole CEO and face of that business, I always recommend going with “I”. Primarily because, who is the “we”? You and your imaginary team, probably not in the beginning. You’re the decision-maker at that point in time. The “I” allows for more of that personal connection. If you’re working with a company, I think you go back and forth. If we’re speaking on behalf of the company, I have a background in nonprofit management, if you’re speaking on behalf of the nonprofit and the work that they do, it’s a “we”. But if your CEO is stepping out and saying something, sharing their story, sharing what they’re doing, it’s an “I”. And then I guess as your business evolves, and I see this a lot, especially as someone who has added more team members and is moving more into a company role, I go back and forth between the two. If it’s me, I’m showing up, I’m sharing a story, I’m focusing on connecting, I’m the one telling the story. But if I’m talking about the team as a whole and we made this decision, then I can share that. So right out of the gate, I say default to “I”. As you grow, incorporate the “we.” Joe:I think that’s great. And that’s generally the advice that I’ve recommended as well just because, you know, there are benefits to working one on one with a freelancer. And maybe they’re not available 24/7 but they are there to fully understand your business to be invested in a way that some giant agency can’t be. Michelle Knight:Totally. Joe:Awesome. So when it comes to building your personal brand, we’re not just talking about website copy and “I” or “we.” What are we talking about? If I wanted to start investing in more of a personal brand for me, where would I start? Would I look inwardly? Would I do some research into things I should consider? What does the process look like? Michelle Knight:It’s kind of all of that. I like to say that branding as a whole, and I think it’s important to say, is an experience. I think very old school and what I thought even just five years ago was like, “Let me get my website up. Let me choose my colors and my fonts. If I do that everything will be fine.” And we’ve really learned. And now that information is so readily available to us, that it’s not about those things. It really is about the experience that we’re creating. And those things can help with that process, but at the end of the day, it’s that voice, it’s that mission, it’s how we’re carrying through everything that we’re doing, from website design to coffee to our products and our offers. The method that I teach is first to look inward because as a recovering perfectionist, I have a tendency to go outward, and say, “Oh, what are you doing? That seems to be working. Let me just copy that.” And that’s what happened in the beginning of my business. So I recommend going inward first. The first practice that I love to guide people through is just what’s your story because one of the first pieces of copy that everyone should really write is their brand story. And it’s one of the most fun things that you can create in the beginning. So going inward and saying, “What is my story? What has led me to where I am today? What’s the purpose behind me wanting to put my work out in the world?” As I mentioned before, I’m from a nonprofit background. So I always recommend my clients establish a mission for their brand. What are your values? These are the things that you want to identify right out of the gate so that you can make sure that you’re always showing up in those pieces—your brand is always showing up. Then the second piece of this is, all right, now, who do you want to attract? A lot of people forget this step of the personal brand, and then we start showing up sharing content and stories and it’s not resonating with people because it’s just about me, me, me, me, me, me, me, I, I, I, I, when what we share needs to resonate with the people that we want to attract. So, you’re not showing up and just like writing your biography online. You’re building a business. So the stories that you share, the content that you share, even the colors that you choose needs to come down to, you know, how do I want my audience to feel? What are they seeking? What are they looking for? What’s happened in their life? That portion of it is where we get more into research, you know, the dreaded ideal client research that everyone hates. But I swear you have to do it. I personally love it. But that’s where that piece comes in. So then you combine those two things together, and you say, “All right, now let me decide what offer can I create based on my expertise that my audience absolutely needs? Because I know them so well at this point. What types of messages can I create that showcase my expertise and my strengths that resonate with my ideal customer. And so everything then kind of pulls on those two pieces as you build your business. Sponsor:This episode is brought to you byRestrict Content Pro. If you need a fast, easy way to set up a membership site for yourself or your clients, look no further than theRestrict Content ProWordPress plugin. Easily create premium content for members using your favorite payment gateway, manage members, send member-only emails, and more. You can create any number of subscription packages, including free levels and free trials. But that’s not all. Their extensive add-ons library allows you to do even more, like drip out content, connect with any number of CRMs and newsletter tools, including ConvertKit and Mailchimp and integrate with other WordPress plugins like bbPress. Since theBuild Something Clubrolled out earlier this year, you can bet it’s usingRestrict Content Pro. And I have used all of the things mentioned here in this ad read. I have created free levels. I’ve created coupons. I use ConvertKit and I’m using it with bbPress for the forums. I’m a big fan of the team, and I know they do fantastic work. The plugin has worked extremely well for me and I was able to get memberships up and running very quickly. Right now, they are offering a rare discount for how I built it listeners only: 20% off your purchase when you use RCPHOWIBUILTIT at checkout. That’s RCPHOWIBUILTIT, all one word. If you want to learn more aboutRestrict Content Proand start making money with your own membership site today, head on over tohowibuilt.it/rcp, that’showibuilt.it/rcp. Thanks toRestrict Content Profor supporting the show. And now let’s get back to it. Joe:This is the exact thing that I said, again, in that episode I just recorded. “I made the Patreon copy about me and I started my own business and I want to make content full time. And you should give me money so I can make content full time.” And I just read it back recently and I’m like, “What was I even thinking?” Who cares? Who cares that I want to make content? People want good content, and they will support good content, but they’re not just going to give me money to create it because I want to create, I should say. Michelle Knight:Exactly. Unless you’re a celebrity, and then maybe they’ll be so obsessed with you and your life that they’re like, “Yeah, sign me up to watch behind the scenes.” But the majority of us are not there. And I think too, just circling back to what you said, everyone wants to know what’s in it for me? What’s the benefit? So even if you are at a stage where maybe you’re sharing behind-the-scenes stuff, why should someone pay you to see that? What’s the benefit to them? So no matter what you’re doing with your copy with your content, even with storytelling, where you might be saying, “My son was one month postpartum when I started my business,” you still gotta turn it back around to your audience and provide value to them so it’s not like a talking head situation. Joe:Yeah, yeah, absolutely. I think that’s fantastic. And then looking inwardly, I think that’s really important. A book that has just resonated with me ever since the day I read it was “Start With Why” by Simon Sinek. And it’s what you said there. A lot of the same things. It’s figure out why you’re doing something. Establish your mission. And then everything should focus around that. Now, a lot of the listeners here are small business owners. A lot are in the WordPress space, but a lot aren’t. I guess that was a weird thing to say. That’s redundant. A lot of people are definitely small business owners who maybe don’t have the time or resources to fully invest in something like this. Are there one or two things that they should really focus on first and then maybe build out over time? Michelle Knight:Yeah. What I always recommend is get super clear on those two pieces that we just talked about. You understand, like I said, your mission, craft, understand what has led you to where you are. Because doing that story work allows you to pull on the strengths and the experiences that you’ve had, which then you can share through your copy and your content. And then you’ve got to do the ideal client research. Don’t tell me you don’t have time for it, because you’re going to suffer. People come to me and they’re like, “I don’t know what content to share.” And I’m like, “Do your ideal client research.” “I don’t know how to write a better copy.” Do your ideal client research. We always want to think there’s some mystery formula that we just have to follow. But it really is just like do the work, do the dirty work and you’re going to be set up for success in your business. I call it the foundation. One of my first coaches was like, “You shouldn’t use that word. It’s not sexy.” And I was like, “I don’t care.” It’s legit what I’m teaching. You build a foundation like you would a building so that you continue to add to it. And it just topples on top of itself. So those two pieces are key. I tell entrepreneurs all the time you don’t need a perfect website. You don’t need… Designers don’t come at me. But you don’t need to hire a designer in your first year of business. There are so many tools out there. Go into Canva, put some colors in there, and make a logo. You don’t even need a frickin logo, which branding people always come at me for that too. It really comes down to your copy and your messaging. If you can write clearly to your ideal customer, you can have a white background on a sales page with black copy and a photo and a button and you will still make sales. Joe:Yep, absolutely. What you said there really reminds me of like, get super clear on your mission. If you don’t do the ideal client research, you’re wasting your time. It reminds me of just last night, I woke up in the middle of the night. My son was hungry, he was crying. I didn’t want him to wake up my daughter. So I ran downstairs and I pulled a bottle out of the fridge. Now I knew I should have warmed it up. Because he doesn’t like cold formula. But I was like it’ll be fine. And I tried feeding him for like 10 minutes and he kept rejecting it and then I had to go back downstairs. And then he drank it all. But I wasted probably 20 minutes there. And I knew. So don’t serve your business cold formula I guess is what I’m trying to say. Michelle Knight:I love, love, love that analogy. And you wasted 20 minutes, but entrepreneurs waste years. Joe:Me too. I’ve done it. Michelle Knight:I start working with entrepreneurs and they’re like, “I have a website. I post every day on social media. I’m doing the things.” And when we nearly get down to it, there are gaps in their foundational pieces. That small tweaks fix and then suddenly it’s like, “Oh, sweet. Now I just need to show up and keep running with this and scale my business.” Joe:Yeah, absolutely. You mentioned social media. Part of the reason that I had you on the show, which by the way, Brittany Lin, and I know I’ve mentioned her on the show before, she’s helped me out. She’s helped me figure out my kind of ideal client stuff and the niches I want to be in, connected us. And the thing that caught me the most was how to market your business without relying on social media. I think I can speak for a lot of people when I say, “I learned a long time ago that if you build it, they will come. That field of dreams marketing does not work. As a developer, that was a very hard lesson for me to learn. But then I just moved on to another fallacy, which is if I tweet it, they will come. I thought if I launched a course, if I tweet that I launched the course, people will see it’s great and they will buy it. But that’s not really how it works. Michelle Knight:No, unfortunately. I mean, fortunately for me because I teach the strategies, but unfortunately for us as entrepreneurs. Like I said, I was right there too. I spent eight months with my husband trying to figure out this whole website thing. And then I launched it, like full champagne toast video on Instagram, like full thing, nobody came. My mom maybe. And that website even sat there for months and months and months and wasn’t getting consistent traffic. So, I think like you were saying, one of the first things is that we build a website, and then we’re like, “All the people will find my website.” But it doesn’t work like that. So then we go to social media, which is really the first thing that we’re taught when we want to start a business. “Just post on Facebook, post on Instagram, post on Twitter, and people will find you.” But the reality is that people are using those platforms to find things. They are using those platforms for connection. So a lot of entrepreneurs use social media solely as the top level for getting in front of their cold audience and attracting that. The brand awareness stage basically. When really social media at emphasis should be more on that connection stage, moving your audience through the buying process, the personal branding aspect, then watching you on Insta stories. Are you making a funny reel? Are those different things? That’s where it should be. But so many entrepreneurs were focused on it to find new people, and then build their email platform. And then they grow by like five people every two weeks, and they get frustrated, when there’s actually a better way as I have come to find out. Joe:Yes. We’re going to talk about that. Perhaps in Build Something More we can talk about maybe effective social media uses, right? Because like you mentioned reels, and I’m like, “I don’t know how to use reels.” Somebody just invited me to Clubhouse today and I don’t know what I’m doing there. In Build Something More, we’ll talk about specific social media platforms, what to do, what not to do. But you have a better way besides just tweeting or writing on Facebook, “Hey, my website. Come check out my website.” My friends and family don’t care that I sell podcast courses. They don’t really know I have a podcast. Michelle Knight:It’s not that I hate social media. And I tell people this, I actually love it. I love hanging out on there and having fun. But it should not be what we rely on to build our email list, to attract consistent leads, and convert to sales. You think of a triangle, an upside-down triangle, we’ve all seen it like a pyramid, you’ve got that cold traffic coming in the top. That has to be consistent. Otherwise, the bottoms just going to dry up. You’re not going to have anybody moving into a paying customer. So these more evergreen strategies that I love to teach are the strategies that allow those consistent leads to come in without requiring you to consistently create new content every single day. Joe:I was going to say you’re speaking my language because my wife, and listeners now, my wife’s a nurse, she works three 12 hour shifts a week, which means on those days I’m watching my kids. So I’m not working. I don’t have time to create that kind of new content. Evergreen strategies sound like exactly what I need. Michelle Knight:This came about for me on accident really, because I had done the things, as we’ve talked about, I built the business and I did hit six figures in my business in a year through a lot of exhaustive hustle. I was raising a baby, I was working nine to five for the first nine months. So I was optimizing my strategies, I had some systems in place, but I was like, “There’s no way I can grow past this, and maintain this same idea.” So that’s when I really started to look at things like Pinterest, search engine optimization, the power of Google and blogging, YouTube video, or more of the search engine platforms where people are seeking out support in these areas, getting them, hooking them and then nurturing and building my community through fun content. Sponsor:This episode is brought to you byTextExpander. It’s a new year and you can start off on the right foot by reclaiming your time. WithTextExpander, you can save time by converting any text you type into keyboard shortcuts called snippets. Say goodbye to repetitive text entry, spelling and message errors, and trying to remember the right thing to say. WithTextExpander, you can say the right thing in just a few keystrokes. Better than copy and paste, better than scripts and templates,TextExpandersnippets allow you to maximize your time by getting rid of the repetitive things you type while still customizing and personalizing your messages.TextExpandercan be used in any platform, any app, anywhere you type. Take back your time and increase your productivity in the new year. And let me just say that snippets is not all it does. With advanced snippets, you can create fill-ins, pop up fields, and much more. You can even use JavaScript or AppleScript. I can type out full instructions for my podcast editor, hi, Joel, in just a few keystrokes. Another one of my favorite and most used snippets is PPT. This will take whatever text I have on my keyboard and convert it to plain text so I’m no longer fighting formatting. Plus, if you have employees or contractors, you can useTextExpanderto manage and share snippets with them so you all get it right every time. I’ve recently started sharingTextExpandersnippets with my virtual assistant. This year, How I Built It is focusing on being productive while working from home.TextExpanderis the perfect tool for that. Plus, they’re providing resources and blog posts to help you make the most of their tool and be productive.TextExpanderis available on Mac OS, Windows, Chrome, iPhone, and iPad. If you’ve been curious about tryingTextExpanderor simple automation in general, now is the time. Listeners can get 20% off their first year. Just visittextexpander.com/podcastand let them know that I sent you. Joe:Maybe let’s pick one. Maybe let’s do YouTube, right? Michelle Knight:Okay. Joe:You said that you found YouTube as… that’s the number two search engine in the world. Google is number one, and then Google owns YouTube is number two. People go there to learn things. So if I’m trying to develop an effective strategy for building an audience through these evergreen strategies, is YouTube a good channel for that? Michelle Knight:It is. I always tell people to really think about how they like to create content. So some people love video. I’m one of those people. And I love video to be my core piece of content. So one of the things that I teach is repurposing. And people call me the repurposing Queen because I can take one piece of content and I can turn it into like 32 pieces of content. Joe:Awesome. Michelle Knight:So some people like video, some people write and so they prefer blogging. Truly the strategies are the same across the board. So that’s what’s cool. I mean, the way you upload your title, and maybe your keywords is different placement but the process that you go through is the same. And the reason that these all work, again, is because there’s search engines. Same with Pinterest, which a lot of people don’t think about. But Pinterest is where you go, you type in the search bar, it’s all keyword optimized and so people will find your content. I don’t know about you, but I don’t search for anything on Facebook. No. So when you’re thinking about these different platforms, and I’m happy to share some of the steps on that, but what I really want to drive home to is that you’re hitting people at every single stage of the buying process. So rather than just attracting somebody who’s maybe looking for content, we’re also attracting and getting in front of people who are ready to buy. So there’s the stages of the buying process. Someone understands they’ve got a problem, and so they’re looking for options to solve their problem. Then they move into the research stage, which is where people are googling and looking on YouTube and stuff like that, then they’re aware of a solution. So now they’re trying to explore, like, what’s the best solution for them. They’ve figured it out and now they’re shopping around to figure out which one they’re going to buy. And then they become a buyer. There are people who are at stage five, who are like, “I have my money, I want to give it to someone.” I’m telling you, they’re going to Google, they’re typing in what they want, and then they’re hitting up the first 30 people. And I know that because that’s where most of my clients come from is just searching in branding coach, and landing on my website, strong personal brand, investing the money. That’s what’s so cool about the whole concept of evergreen SEO optimized content is you’re able to get people in every single stage, whether they’re just looking for help with three tips to write a better story, they might land on a blog post, or they’re just ready to pull out their credit card. Joe:I think that’s fantastic. And it’s so funny that you mentioned Pinterest because I hadChelsea Clarkeon the show a few episodes ago and that was her trade secret. Michelle Knight:Yes, mine too. Joe:She was like, “Not enough people are using Pinterest.” So I think that’s so funny. I told Chelsea I would look into it now. I definitely will look into it. That’s incredible. This is really interesting that you say that. Because again, the conventional wisdom says like, “You need to get people at the top of the funnel and you introduce yourself. And then you get them on your mailing list and then you market to them for like 14 years and then maybe they’re right on. But people who are ready to spend money, those are probably the best people to directly market to in the short term. I don’t want to say that the nurturing is bad, obviously, because it’s great. But if people are willing to spend their money, they might as well spend it with you. Michelle Knight:Totally. The nurturing part is so fun. I’ve had things where I’m like, “Oh, you’re cool. Let me just see what you’re about and I’ll buy down the road.” But I think as a business owner, it’s important to understand that your ideal customer could be at these different stages. And when you create this evergreen type of content, you’re able to show up and pull them in no matter what stage they’re at, rather than social media, which is totally different. Not to mention actually getting it in front of people who are searching for it is near impossible. So that’s why these strategies are so helpful in sustainably growing your business, getting those consistent leads, and making that consistent sale. Joe:I think that’s super important. Again, if we’re talking about YouTube, just, for example, people are finding that evergreen content. I know because I see the comments come in on my YouTube videos, the most popular ones, and it’s like, “How to do separate audio tracks with Zoom.” Or my friends are like, “Dude, I searched on YouTube and you were the first one to come up. Great video.” How do I… how does one… I don’t want to make this seem like it’s about me. I was always that guy in class who raised his hand and asked a question because I knew I had that question but I assumed like half of the class also had that question. Michelle Knight:Totally. Joe:How do I get them from YouTube to mailing list? Or is from YouTube to mailing list even the right move? You say all these people are at different stages. What’s my call to action post-YouTube video? Michelle Knight:I always recommend email list. Because I always say an email is the first investment that someone will make in your business. And when we start thinking about email addresses as currency, everything changes. It pains me when people are like, “Come follow me on Instagram.” Or like, “Just like this video,” and that’s it. It’s like, no, if someone’s watched the end of your video for YouTube specifically and they’re engaged, they’re ready for the next step. So give them that opportunity. So across the board, no matter what you do, I always recommend some sort of lead magnet, some way to get somebody on your email list. And in service base, that’s typically something free. A free guide, a free video free something. But it can also be product-based. A coupon. Take a quiz. There’s all kinds of different things that you can do. But that’s really important because people are typically like, “This is great. I want more of this.” And we want to get them on our email list. Because although your email list is maybe on a platform that you don’t control, the reality is you do have more control over that information than Facebook or Instagram. If Instagram went down, and that was all that you were using to get in touch with your community, you would be screwed. But if you have an email list on the back end, you can download that spreadsheet, move to a different platform email, get really creative with it. So across the board, I recommend that. And because these pieces of content are evergreen, I very rarely recommend pitching a product or a service unless it too is evergreen. So if you have a course that you sell all the time or a membership site that people can join or even something that opens multiple times a year, and you’re just saying hey, “I offer this inside of my program, go here to learn more.” And then if they land their doors are open great. If not, they can join a waitlist. But yeah, across the board, always, always email list. I’m a firm believer in that one. Joe:Awesome. I’m really glad to hear that because that’s also what I’ve been preaching. I’m like, I’m a guy I know some things, but it’s always good to hear from the experts. But also I haven’t been good about that. I always end my YouTube videos with “like” and “smash that like button.” I’ve never said that for real. Michelle Knight:Thank you. Joe:“Like and subscribe,” and then my tagline. I’ll have like a card right so people can go, or the icon on the end screen. I’ve put a lot of time into my end screens, but saying it verbally in the video is super important, right? If you like what I’m talking about, get the free guide for whatever, 5 Zoom tips that’ll make you look even better. I just thought of that lead magnet now… Michelle Knight:I like it. Joe:By the time this comes out… Michelle Knight:It might be really valuable for a lot of people today. Joe:Yeah. I think that’s really important. And I really needed to hear that because at first, I wasn’t sure. But you’re right about owning your platform. I export my subscriber list like once every six weeks, which makes me sound like a crazy person. I use ConvertKit and I assume they’re not going anywhere because they’re really great. But if they disappear one day, I’m losing a bunch of email addresses. Michelle Knight:I use ConvertKit too. We do the same thing. We’re really adamant about our email list over here. I say we now because my team member actually does it. I don’t have to do it anymore. But we not only download but clean our list quite frequently. We get a lot of subscribers every day and I invest in advertising and some of those different avenues as well. I want to make sure that the people who are there actually want to be there. So we frequently like to clean our list to help with that as well. So there’s a little bonus tip for those of you. Sponsor:This episode is brought to you byMindsize. 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Or if you’re a freelancer or agency who feels in over your head or with an eCommerce build, their agency support plan is built specifically for you. There were a few times in my career where I really could have used that. They’ll take a high stress situation and help you relax while still delivering for your client. So check outMindsizeover atmindsize.comtoday. They will help you make more money, whether you need an eCommerce store, whether you need to improve your current eCommerce store, or if you build eCommerce stores for others. That’smindsize.com. Thanks so much toMindsizefor supporting the show. Joe:We are moving into the tips for listeners segment of the show. You’ve given us so much. But let’s say that somebody have taken your first two pieces of advice. Look inward, what’s your story, figure out your ideal client. What’s the next step? What should they do from there? Michelle Knight:I think from there, it really becomes creating content, we want to wait to create content until… I feel like I’m beating a dead horse, right? …we have the website up or the thing. But if you want to sell you need to have people to sell to. One of the best things that you can do once you’ve got a little solid ground with “Who am I? Who do I want to attract? What’s my mission? What am I offering?” then start putting content out there so that you can start building your audience. The first thing that I recommend is focus on quality content. Focus on things people are searching for. I’m holding my eyes right now—people can’t see me—because I’m trying to meditate. People always say, “What do I talk about? What do I create content about?” I’m like, “Go Google. See what people are searching for.” If you really want to show up, go into your niche and figure out what people need help with. There are so many free tools out there. I’m going to tell you some of them now.AnswerThePublicis an awesome free tool. All of these give you a limited amount of searches every day, but still just go do it every day for like five days, and you’ll be solid for 90 days.AnswerThePublicwill tell you the top questions being asked on Google. And you can type in your industry, you can type in your ideal customer, you can type in pain points, and they will tell you exactly what people are asking for. You can use a tool called Keywords Everywhere, which is a small investment but amazing when you’re wanting to do SEO. It’ll tell you how many monthly searches keywords get. You know you might be like, “This is great,” and it gets zero searches a month. It’s really going to help you. You can change even a little bit of the language, you can get thousand searches a month, and that’s amazing. You can even use YouTube specifically because they will autofill for you. So go to the search bar and type in something relevant to what you’re offering and let it tell you what the top searches are. So doing research and having that strong strategy in place to create content that people are actually searching for is important. And then you put your spin on it. I did a podcast episode the other day on morning routines. It was like pulling teeth from my team to get me to do this because I was like, “I’m not doing fluff content.” And they’re like, “Everyone keeps asking for this. Everyone wants this.” So I put my own spin on it. And it’s been a huge download. And I’ve gotten tons of messages that are like, “Oh my gosh, I love this.” You get to put your own spin on it, but you gotta make sure you’re getting in front of people. It’s the same with subject lines. If your subject line isn’t amazing, no one’s going to open your email, and no one’s going to know about all the goodness that you have. Same with titles of your content. So number one is focus on creating high-value quality content that people are actually searching for. Don’t just pull it out of thin air and be like, “This might be nice.” The good news is, you’ll have a lot of that information because you’ve done the ideal client research. Joe:I have been reminded… because I just do things I think are good ideas. I have been reminded that I am not my ideal customer. It’s something important to remember. This is great advice.AnswerThePublic. I’m definitely going to check that one out because I’ve never heard of it before. Really excited about that.Jennifer Bournwas on the show early on this year and she also talks about joining Facebook groups and even paid communities where people are asking questions of like… communities for your ideal customer, not communities of whatever you do professionally totally. Michelle Knight:Totally. And that’s what reallyAnswerThePubliccan also point you to forums and like Reddit and stuff, so then you can read through that. Full disclaimer. I actually hate Facebook groups. So I love them for paid stuff. Joe:Me too. Michelle Knight:But I don’t have my own account. I just stopped that a long time ago when I learned about evergreen content. But I will go into Facebook groups and just use the search function and just see what questions people are asking for support on and then write a blog post about it. So you’re totally right. It’s a great tool for ideal client research. Joe:That’s awesome. And then one more tool based on YouTube is vidIQ. Have you heard of this one? Michelle Knight:Yes. I love vidIQ. Joe:I think it’s really been helpful for me. I’ve only kind of used it superficially. Just like when I create a video, the extension in Chrome is there, and it’s like suggesting keywords. I really need to dive deep into it, though, because I think that it could be a really valuable tool for me. My channel is monetized now, and the amount I make is more than what they charge monthly. Michelle Knight:There you go. Joe:I think it’s a good investment. Michelle Knight:Well, it’s funny, because that actually is tip number two, which is to actually optimize your content. So you’re creating a high value content, you’re creating content that people are searching for, and then make sure that you’re actually optimizing that content. So no matter what platform evergreen platform you’re choosing will focus on YouTube, specifically, there are tools out there to tell you and give you tips on what keywords to use. Think about optimizing the title for search. The title, for instance, I might write a blog post that has a different title than a video of the same content that I put on YouTube, because I’m really paying attention to optimizing it for each of the platforms. Your thumbnail, right? Like making sure that these pieces are in place because they play a huge role in your content actually getting seen. We think like, “We’re going to have an amazing video, and everyone’s going to find it.” It really comes down to title and keywords and first impression. And that’s it. Those could be great and your video could suck and you’ll still rank as number one. We want it to be great all across the board so people want to hear more from you, but make sure when you’re creating this content, you’re taking the time to optimize it. Whether that’s SEO for blogging, writing your description, making sure your title and your keywords and your headers are in there. Same with Pinterest. Same with YouTube. Joe:Awesome. The YouTube thumbnail super-duper important. Michelle Knight:It’s crazy. Joe:I never thought about it until I noticed that all the people who were making similar content to me had them making a face and then pointing. Michelle Knight:It’s like a whole thing right now. Joe:It’s usually a screengrab of me that I like cut out and put but I just can’t… I saw one where I was like one finger up and looking like a teacher, and I’m like, “You look so unnatural.” But I’m doing my best. vidIQ is cool because it’ll show your thumbnail embedded with other thumbnails too in a search. Michelle Knight:Well, now you can do like gifs thumbnails. Joe:What? Michelle Knight:Yeah. You can do moving thumbnails. Joe:Breaking news. I did not know that. Michelle Knight:Breaking news. Joe:Awesome. I’m going to look into that too. I got a lot of homework for this episode. Michelle Knight:Sorry. Joe:Michelle, this has been so much fun. I do need to ask you my favorite question, which is, do you have any trade secrets for us? Michelle Knight:Oh, man. I’m going to bring it back to the beginning on the storytelling piece. This is my secret. This is my secret. Not enough people do it. I’m going to challenge you that every piece of content that you create has a micro-story in it somewhere. Now that micro-story can be in the introduction, where you introduce what you’re sharing, and why you’re sharing it. That micro-story can be in the actual education piece of it. It can be at the end. But the thing with storytelling that is so amazing is the effect that it has in our audience’s brain. So when you incorporate even just one single sentence of storytelling in your content, your audience is 22 times more likely to remember it. I don’t know about you, but I want people to remember my stuff. So even just that simple thing… There’s neural co… I nerd out on this stuff. But there’s neural coupling that happens when we hear other people’s stories. So our brains are activated, dopamine is released. We feel good. And it doesn’t have to be an earth-shaking story as I like to say. It’s so small relatable moments. So that has been my secret. Every piece of content that I create, every podcast that I’m on, everything that you will see for me has a tiny little bit of storytelling in it, whether it’s mine or my ideal customer’s, or what I like to call future casting, which is like a pretend made up kind of figurative story because it’s so, so powerful, and will serve you on both branding and the marketing level and selling honestly. Joe:That’s awesome. Micro story. I love it. As you say that, something has clicked for me. Because one of my most popular pieces of content right now is a blog post that’s titled “Why Gear Matters Least when You’re Starting a Podcast. I tell a story about how growing up my favorite baseball player was Paul O’Neill and I wanted to bat like Paul O’Neill, but me trying to mimic him and look and sound like him, quote-unquote, didn’t work for me because first of all, I’m not a lefty. Second of all, he’s very tall. So I just think that’s great. Challenge accepted. Michelle Knight:All right. Joe:As I write more blog posts, I’m going to include a micro-story in each. I’m glad you said in the educational piece or at the end. Mine was towards the end. And I was questioning that. I’m like, “Should I put it up front to hook the reader?” But I think the headline hooked them enough to keep reading. Michelle Knight:It always depends on what you’re presenting. Sometimes if you have to give a backstory, especially like we talked about, educational content does really well because that’s what people are searching for. Sometimes you want to set that up. If we’re sharing a misconception or mistakes or how to do something, we might want to share our journey with that. But sometimes you can just hook by asking questions or speaking directly to your ideal customer. But yeah, no matter where, put that story in there. I don’t care where it is. Joe:Awesome. Michelle, this has been an absolute pleasure. If people want to learn more about you, where can they find you? Instagram? Michelle Knight:Yeah, definitely find me on Instagram. You can go to my website, which is fully optimized. It’sbrandmerry.com. There’s links to all the things, tons of blog and video content on there, a freebie so you can join my email list You know, all the things. Joe:All the good stuff. Awesome. I will include that and all sorts of links that we talked about in the show notes over athowibuilt.it/210. If you want to hear Michelle and I talk more about the do’s and don’ts of specific platforms, maybe a little bit about travel because you mentioned something interesting in the pre-show, you can sign up for theBuild Something Clubover andbuildsomething.club. It’s a paltry $5 a month, and you get lots of really fantastic content, and a custom member chip—it’s a poker chip with a podcast logo on it. I love it. But in any case, Michelle, thanks so much for joining us today. I really appreciate it. Michelle Knight:Thank you for having me. Joe: And thanks to our sponsors: Mindsize, Restrict Content Pro, and TextExpander. Thank you so much for listening. And until next time, get out there and build something. Joe:Real quick before we get started, I want to tell you about theBuild Something Weeklynewsletter. It is weekly, it is free, and you will get tips, tricks, and tools delivered directly to your mailbox. I will recap the current week’s episode and all of the takeaways, I’ll give you a top story, content I wrote, and then some recommendations that I’ve been using that I think you should check out. So it is free, it is a weekly, it’s over at howibuilt.it/subscribe. Go ahead and sign up over athowibuilt.it/subscribe. Intro:Hey, everybody, and welcome to Episode 210 of How I Built It, the podcast that asks, How did you build that? Today’s sponsors areMindsize,Restrict Content Pro, andTextExpander, who you will be hearing about later on in the show. Now, if you are aBuild Something Clubmember, if you’re subscribed to Build Something More but you happen to be picking up the normal feed, definitely get the Build Something More feed because we, Michelle and I, had a fantastic pre-show conversation, which is a show first. I’m sending out the pre-show because it was really good. Speaking of, my guest is Michelle Knight. She is the personal branding and marketing strategist over atBrandmerry. Michelle, how are you today? Michelle Knight:Oh, great. Thanks for having me. Loved our little pre-show chat. Joe:Likewise. Likewise. Thanks for joining me on the show here. Thanks for joining us. It was a lot of fun and nerd culture and WandaVision. First of all, if you’re not watching WandaVision, you should watch WandaVision. I guess by the time this comes out, we will actually be behind. So, if you haven’t seen it, spoiler alert. But if you’re all caught up, you know, don’t talk past what happened. That’s what we’re talking about today. We’re talking today about how to market your business without relying on social media, which I’m really excited about. I was looking at your website, again, personal branding consultant. I think this is a really good topic to talk about because I feel like I was telling my students about this like 10 years ago. I was teaching at the college level, college freshmen a computer literacy course, and I’m like, “You need to have a personal brand.” And they’re like, “Who cares?” But now fast forward to 2021, I feel like that’s even more important. So before we dive into the kind of social media stuff, I suspect having a strong personal brand will help with that. Why don’t you tell us a little bit more about what you do there? Michelle Knight:Yeah, absolutely. I founded my companyBrandmerryright after my son was born in 2016 out of just the need to be home, to just not want to commute to work anymore. I had a background in PR, background in communications and I dove headfirst into creating my online business with really kind of wearing this coach consultant hat. I struggled a lot. I had no idea what I was doing. I felt like I was mimicking everybody else. I spent months creating a website that then didn’t look like or sound like me, which is highly relatable to a lot of people. About nine months into it, when I was planning on leaving my nine to five, I was like, “Something needs to shift.” So I started to do more and more research outside as well as some internal research to figure out who I was and what I really wanted to build a brand around. And everything really started to shift for me at that point in time. I started to show up in a different way, I started to really express myself, I did more live videos and I started to share more stories. And instantly, I saw connections start to happen. The same people who had been in my community for months were buying from me suddenly. And I didn’t change the offer. All I did was change how I was showing up and creating a brand that was a representation of that. So that’s what I really fell in love with personal branding and storytelling, and I spent, the next three or four years really focusing on that aspect, teaching entrepreneurs specifically how to figure out, number one, who they are and how they want to show up online and then creating a brand and a product suite that’s in alignment with that mission. And then I’ve moved in the last couple of years to focus on, now, how do we market that? Because you realize really quickly that you can have an amazing personal brand, you can have an amazing product, but if you don’t know how to effectively market it, then nobody else is going to know about it. Joe:I love that. And it’s so funny that you mentioned that because I feel like between the pre-show and this you must have been listening into the solo episode I recorded right before this, which wasEpisode 205, where I talked about my failed Patreon experiment. It’s the same thing. I started this podcast in 2016. I went self-employed in 2017 after my daughter was born, and I thought, “I need to launch memberships. I need to launch a membership for my podcast.” And I just copied everyone else’s benefits, everyone else’s levels. And I’m like, “How come no one’s buying?” And then I came to realize I’m just promising a bunch of stuff that I don’t even know if I can deliver or not. So I took that down, and I’ve changed directions. Well, now people are actually buying my membership because it reflects me and what I can offer. So I think that’s fantastic. Michelle Knight:Well, I tell people all the time that people don’t buy the product or the service, there’s a million products and services that are exactly the same across the board. If people really just focused on that, then they would just buy the first thing that they see. But it’s about that connection, it’s about that relationship. And that’s why personal branding is so important. Joe:Yeah, absolutely. As people listen to this, I know that’s something I struggled with early on when I was freelancing and making websites for people was, how do I write my copy? Do I write “I”? Do I write “we”? Who is this? Is it the royal we? So maybe we can start there? How you present yourself, as you said, is so integral to connecting with customers, with selling more products and services? I or we? Michelle Knight:I think it depends. I think when you’re starting a business and you’re the sole CEO and face of that business, I always recommend going with “I”. Primarily because, who is the “we”? You and your imaginary team, probably not in the beginning. You’re the decision-maker at that point in time. The “I” allows for more of that personal connection. If you’re working with a company, I think you go back and forth. If we’re speaking on behalf of the company, I have a background in nonprofit management, if you’re speaking on behalf of the nonprofit and the work that they do, it’s a “we”. But if your CEO is stepping out and saying something, sharing their story, sharing what they’re doing, it’s an “I”. And then I guess as your business evolves, and I see this a lot, especially as someone who has added more team members and is moving more into a company role, I go back and forth between the two. If it’s me, I’m showing up, I’m sharing a story, I’m focusing on connecting, I’m the one telling the story. But if I’m talking about the team as a whole and we made this decision, then I can share that. So right out of the gate, I say default to “I”. As you grow, incorporate the “we.” Joe:I think that’s great. And that’s generally the advice that I’ve recommended as well just because, you know, there are benefits to working one on one with a freelancer. And maybe they’re not available 24/7 but they are there to fully understand your business to be invested in a way that some giant agency can’t be. Michelle Knight:Totally. Joe:Awesome. So when it comes to building your personal brand, we’re not just talking about website copy and “I” or “we.” What are we talking about? If I wanted to start investing in more of a personal brand for me, where would I start? Would I look inwardly? Would I do some research into things I should consider? What does the process look like? Michelle Knight:It’s kind of all of that. I like to say that branding as a whole, and I think it’s important to say, is an experience. I think very old school and what I thought even just five years ago was like, “Let me get my website up. Let me choose my colors and my fonts. If I do that everything will be fine.” And we’ve really learned. And now that information is so readily available to us, that it’s not about those things. It really is about the experience that we’re creating. And those things can help with that process, but at the end of the day, it’s that voice, it’s that mission, it’s how we’re carrying through everything that we’re doing, from website design to coffee to our products and our offers. The method that I teach is first to look inward because as a recovering perfectionist, I have a tendency to go outward, and say, “Oh, what are you doing? That seems to be working. Let me just copy that.” And that’s what happened in the beginning of my business. So I recommend going inward first. The first practice that I love to guide people through is just what’s your story because one of the first pieces of copy that everyone should really write is their brand story. And it’s one of the most fun things that you can create in the beginning. So going inward and saying, “What is my story? What has led me to where I am today? What’s the purpose behind me wanting to put my work out in the world?” As I mentioned before, I’m from a nonprofit background. So I always recommend my clients establish a mission for their brand. What are your values? These are the things that you want to identify right out of the gate so that you can make sure that you’re always showing up in those pieces—your brand is always showing up. Then the second piece of this is, all right, now, who do you want to attract? A lot of people forget this step of the personal brand, and then we start showing up sharing content and stories and it’s not resonating with people because it’s just about me, me, me, me, me, me, me, I, I, I, I, when what we share needs to resonate with the people that we want to attract. So, you’re not showing up and just like writing your biography online. You’re building a business. So the stories that you share, the content that you share, even the colors that you choose needs to come down to, you know, how do I want my audience to feel? What are they seeking? What are they looking for? What’s happened in their life? That portion of it is where we get more into research, you know, the dreaded ideal client research that everyone hates. But I swear you have to do it. I personally love it. But that’s where that piece comes in. So then you combine those two things together, and you say, “All right, now let me decide what offer can I create based on my expertise that my audience absolutely needs? Because I know them so well at this point. What types of messages can I create that showcase my expertise and my strengths that resonate with my ideal customer. And so everything then kind of pulls on those two pieces as you build your business. Sponsor:This episode is brought to you byRestrict Content Pro. 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The plugin has worked extremely well for me and I was able to get memberships up and running very quickly. Right now, they are offering a rare discount for how I built it listeners only: 20% off your purchase when you use RCPHOWIBUILTIT at checkout. That’s RCPHOWIBUILTIT, all one word. If you want to learn more aboutRestrict Content Proand start making money with your own membership site today, head on over tohowibuilt.it/rcp, that’showibuilt.it/rcp. Thanks toRestrict Content Profor supporting the show. And now let’s get back to it. Joe:This is the exact thing that I said, again, in that episode I just recorded. “I made the Patreon copy about me and I started my own business and I want to make content full time. And you should give me money so I can make content full time.” And I just read it back recently and I’m like, “What was I even thinking?” Who cares? Who cares that I want to make content? People want good content, and they will support good content, but they’re not just
It's the same with keyword research: even if you have the tools, you need to learn the skill behind it. Keyword research is an information gathering process, but unless you have a filter for that information - you're just going to be overwhelmed and confused.That said: Keywords Everywhere is my on-the-go tool of choice. ______________Want to get Kanye confident with your keywords? The keyword research course is included in my signature programme, The SEO Bundle. Head to marketingwithmenekse.com to find out more. Meanwhile, hit subscribe, and I'll see you in our next weekday episode!
I am really excited about this week’s episode. This is something I have been teasing about for a while and that is Google Ads. I am not a Google Ads Ninja which is why I am really excited to introduce you to Michael Alaniz. He knows everything there is to know about Google Ads. He has crushed it behind the scenes for local businesses, service providers, and course creators. If you can use Google to generate revenue, Michael knows how to do it. He shares many high-level strategies for utilizing Google Ads. Michael Alaniz is the founder, CEO, and Marketing Director of Local Loop Marketing, a marketing firm that helps businesses and organizations connect with clients. Their systems focus on digital lead acquisition through pay-per-click platforms in Google, Facebook, Bing, and Yahoo. Through Local Loop Marketing, Michael and his team also create custom content and personalized web work. Show Notes: [02:00] Everyone should start thinking about using Google Ads. [02:20] Michael shares how he got started with Google Ads. His background is in B2B sales. [03:40] Google Ads are a complimentary thing to Facebook Ads. [03:50] Google will actually help you get your first campaigns up. [04:50] Google has three networks. The search network is keyword-based, the display network is behavior-based, and the YouTube network - the video network. [05:49] When you’re spending any amount of money on Facebook Ads, you are generating an enormous amount of awareness for your name, your products, and whatever sequence you have in your launch. During that time people are doing searches for you and your product name and you are leaving it up to the search engine to give them back something organic. [07:32] YouTube ads are different than Facebook Ads. [08:59] Once people engage with our Facebook Ads, that is often not our last stop. [10:02] With Google, you are garnering the attention that is already there and that is an opportunity that a lot of marketers are not taking. [11:35] The cost on Google is lower, and the intent is higher. [14:25] A lot of marketers are on YouTube looking for that solution. If we want that omnipresence then we have to not neglect the highest-trafficked platforms. [15:48] Search engine optimization (SEO) is very powerful, but that is a long-term game. [17:50] Google Ads is an incredible short-term play but they also give you this incredible data in analytics. The power of high intent data is incredible. [19:07] Google Analytics should be on your website. Any form submission should be a goal on Google Analytics. [20:40] Inside the Google Ads platform is a keyword planning tool where you can insert your website and Google will historically tell you the volume for those keywords and give you some additional ideas. [21:40] Surfing the net means there is a wave out there. You want to get in front of that wave and you want to find where the waves are as opposed to splashing around and creating your own wave. You can accomplish that with Google Analytics and using the keyword tool in Google Ads. [24:28] Google Analytics is giving you the data to create the experience people are actively searching for. [25:30] When you’re doing a core search inquiry scroll to the bottom and the related search terms can drive your new content. Then you can click on one of the related search terms and find related search terms for those. [26:23] YouTube is the second largest search engine owned by Google. [27:49] The plug-in Keywords Everywhere will also tell you what people are searching for so you can develop content around those topics. Google is saying people are searching for these topics, go make the content. [29:38] Zach and Michael have teamed up to host a live workshop on how to get started with Google Ads. Check it out here. [32:18] The workshop is going to cover three areas: analytics, marketing, and search. It will also cover the basics that someone needs to do to get started using Google Ads now. [34:55] Making more accessible offers is really going to be the future of this market. [35:36] The future is going to be Google Ads because people aren’t there yet. Early adopters have so much potential. If you are seeing the potential on Facebook, you are missing the potential on Google if you’re not already there. [37:20] YouTube is very underutilized. The scalability of YouTube Ads is incredible. [38:22] It is easier to get started on Google than you think. The complexity is there for anyone that wishes to explore deeper. [39:55] You don’t have to be an expert to do Google Ads. There are some basic foundational things that you can do to run your own account.
As your SEO Queen, I've made it my personal mission to share how you can use SEO in a fun and motivating way, which is why I like to say SEO stands for seeking exciting opportunities and guess what? You don't have to be the next tech genius to be good at it. So today I want to talk to you about the power of Yoast - the free SEO tool that you need! Now, I know SEO isn't the sexiest of topics and scrolling through Instagram is more a lot more fun but here's the thing - your dream clients are out there Googling your services or your products, but you're not there. You're nowhere to be seen, or you're all the way down on page 22 of Google, if that. So how do we get Google to know we exist? What is this magical tool, and do you really need it in your life? Well, I'm going to break down for you how to start figuring out what your clients are Googling (Hint: it's often not the same words or phrases as you think) I'll then share with you where to start with adding the words or phrases to your website using Yoast, as well as running through some common SEO & keyword myths, so you can make the most of Yoast and get found. So give it a go. Get those Yoast lights changing from red to green, as David Gray would say circa 1999! If you're inspired to work on your SEO after listening tag me on Instagram @Maddy.Shine so I can cheer you on. All the links mentioned in the episode are below: Yoast Plugin for WordPress: https://yoast.com/wordpress/plugins/seo/ Yoast Plugin non-WordPress: https://yoast.com/research/real-time-content-analysis/ Do I really need to blog? 65 reasons you should start blogging: https://business-shine.co.uk/do-i-really-need-to-blog The High Vis Podcast: Ep 16. How to never run out of content again Keywords Everywhere: https://keywordseverywhere.com If you are wanting support, accountability and to dive deeper into blogging, SEO & keywords, come and sign up for the 10-week Blogging for Gold course. You can sign up for the waiting list now! https://business-shine.co.uk/blogging-for-gold-doors-closed If you enjoyed this episode make sure you hit subscribe, and tune in every Wednesday for new episodes. Please do share on social media if you're listening, tag me @Maddy.Shine on Instagram and why not share this episode with your biz bestie.
As a small business owner, you probably know the value of SEO for getting more website traffic that you can convert to customers. So maybe you started with a little research, figuring you'd like to DIY your digital marketing efforts for a while and see what you can learn. You checked out a few of the “big names” in SEO, and were immediately overwhelmed by the sheer volume of features that each site promised. Then you looked at the pricing and — no thank you! Fortunately, there is a wide variety of free resources available, from Google's own tools to third-party extensions that run right on your browser. In this episode, I provide you with 7 of the best free SEO tools that you can use for keyword research, backlink tracking, and more.Links Mentioned in this Episode:Google Analytics for Beginners: https://analytics.google.com/analytics/academy/course/6UberSuggest: https://neilpatel.com/ubersuggest/The Hoth: https://www.thehoth.com/Answer The Public: https://answerthepublic.com/Keywords Everywhere: https://keywordseverywhere.com/SEMRush: https://www.semrush.com/General Info:Would you like to listen via YouTube? Go here and subscribe to our channel: https://www.youtube.com/channel/UC97CxzX4YnOazsF39DOe34AIf you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/Is there a topic you would like us to cover? Send an email to info@lbmsllc.com or simply call 888-416-7752Want a free evaluation of your digital marketing presence? Simply click here: https://www.lbmsllc.com/marketing-consultation/and we'll connect with you as soon as possible.For a free copy of my book, 7 Steps to Recession-Proofing Your Business, click this link: https://www.lbmsllc.com/bookConnect With Us On Social Media:Facebook: https://www.facebook.com/lbmsllcInstagram: https://www.instagram.com/lbms4350/Twitter: https://twitter.com/lbmsllcLinkedIn: https://www.linkedin.com/company/local-business-marketing-solutionsAlignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutionsConnect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/
SEO matters. You don't need me to tell you that – although I certainly have told you all about it! Understanding the importance of SEO is one thing and knowing what to do with your SEO metrics is another. With so many metrics to choose from, how do you know where to put your focus? Which metrics can help you the most? That's where I come in. It's a lot to ask any small business owner to learn everything there is to know about SEO. It's a complex topic. But here are the SEO metrics that you really should be tracking, even if you don't have time for anything else. Organic Traffic The traffic your website generates is the life's blood of your business online. If your site doesn't attract new visitors, it's a sure sign that your SEO isn't doing what it should. Organic traffic is all the traffic you don't pay for – in other words, it's traffic you get because someone searched for a keyword on Google and then clicked on your link. Traffic from paid ads is not organic. You need to track organic traffic using Google Analytics because it's a good barometer of your SEO in general. If you get little or no organic traffic, it means your site needs work. If your organic traffic is high, your SEO is doing something for you. Your Target Keywords What are the keywords you want people to use to find you? Tracking their search volume and variations on them can help you target them on your website. A tool such as Keywords Everywhere is a good place to start. You should look at the monthly search volume and dig into the search results looking for opportunities to rank for them. You may be able to identify opportunities that other websites have missed. The Keywords You Already Rank For How are people finding your website now? Whether you meant to target them or not, there are keywords that earn your website a first-page spot on Google. Knowing what they are is essential if you want to fine-tune your SEO. The best tool for the job is Google Search Console. I recommend using your existing rankings to capitalize on opportunities at the same time you think about how you can use the traffic you have to get the traffic you want. Backlinks Backlinks are still a huge factor in SEO. A site that has an array of high-quality backlinks is always going to rank higher on Google than a site with few or low-quality backlinks. There are two aspects to tracking your backlinks. The first is tracking your own, which you can do using Google Search Console. Seeing what you have can help you identify the areas where you're falling short. The second aspect is tracking your competitors' backlinks. There are a lot of potential backlinks out there and I'm willing to get you haven't capitalized on all of them. Using a backlink evaluation tool, such as the SEMRush Backlink Checker or Moz can help you spy on your competitors' backlinks. If you see an authority backlink that you'd like for your own site, you can work on getting it. Some of the best methods include writing a guest blog post or simply contacting the site directly to ask if they'd be willing to link to your site. Social Media Traffic Google says social media posts (and other metrics, including Likes, Follows and Shares) don't impact your Google rank directly. “Directly” is the key word because there is evidence that social media activity does impact a website's rank in some way. There's a reason that when you search for a big company, their social pages show up at the top of Google's SERP. The good news is that you can track your social traffic using Google Analytics, which is free. Pay special attention to the posts and activity that's leading people back to your website. You can use that information to do a better job of targeting your social media posts – and to create the kind of content that people will respond to on social media. Voice Search Rankings Alexa, are people finding your website through voice search? If you're not asking that question, you should be...
Steve Rout is a British journalist, ski bum, tour guide, online marketer, and world traveler. Steve’s long-term travel adventure began in 1982, when he put his successful journalism career on hold to travel the world. After years of traveling to different continents to ski, rock climb, and paraglide, he found himself back in a corporate office, which led to burnout and a mid-life crisis. So, oe quit his job, taught himself web design, and has been working for himself from home for the past 19 years, making money online with SEO, marketing, and working as a tour guide in the mountains of Austria. Now 62 years old, Steve continues living life to the fullest and learning new skills every year. In this episode, we talk about how to “do you” and reinvent yourself at ANY age! If you've ever felt self-conscious or uncertain about pursuing your dreams or leading an unconventional life, this episode is for you! TOPICS DISCUSSED: LIFE DURING THE PANDEMIC: How Austria has dealt with covid-19 How the adaptation to pandemic life relates to war times Going through global trauma together Tourism in the Austrian mountains FROM A CORPORATE CAREER TO WORKING ONLINE: How does Steve monetize his websites? Why he experienced burnout and left his corporate job Why being your own boss is not for everyone REINVENTING YOURSELF: The reality of the infinite options you have Changing what you’re not happy with and having no regrets Looking for opportunities to work and experience new things Fear of networking The magic of following curiosity and synchronicity LIGHTNING ROUND: Money-saving travel tips Practical business tools and editing software Tips for learning new languages Best spots to visit in Austria RESOURCES Thomas Alex Norman’s YouTube Channel: www.youtube.com/channel/UCeu0J9A1p87aVUqZkMYF-_g Skyscanner: www.skyscanner.com AppSumo: www.appsumo.com Relay That: https://www.relaythat.com/ Keywords Everywhere: https://keywordseverywhere.com/ Answer the Public: https://answerthepublic.com/ Vegas Pro Editing Software: https://amzn.to/3jCSPvc Films Mentioned: Before Trilogy Before Sunrise Before Sunset Before Midnight Recommended Video Equipment: Sony RX100: https://amzn.to/3nkkOlI Sony RX100 V: https://amzn.to/2Swa4T7 Sony Z-V1 Vlogging Camera: https://amzn.to/2Swa4T7 Travel Destinations in Austria: Salzburg Linz Graz Vienna National Parks Shonbrun Palace Sausage stands Austrain Alps Things to Do & See: Tyrolean Alps Eagles Trail Walk Voralberg Austrian Tourism Board Website Get Travel Insurance with COVID-19 Coverage: World Nomads SafetyWing ........................................................................................................ WORK WITH KRISTIN Book a private consultation Join the Make Money Mentorship 6-week program (Special offer for podcast listeners $100 off) Relocate abroad with Orbis Relocation or Poker Refugees Support the Badass Digital Nomads Podcast: Become a Patron Leave a 5* Review: https://lovethepodcast.com/digitalnomad Leave a voice message Submit a question or recommend a guest (feedback survey) Buy new Badass Digital Nomads Merch (Teespring.com/Stores/TravelingwithKristin) Connect With Kristin on Socials: Follow on Instagram Subscribe to Traveling with Kristin on YouTube Subscribe to Digital Nomad TV on YouTube Join the Badass Digital Nomads Facebook Group Podcast descriptions may contain affiliate links of products and services we use and recommend at no additional cost to you.
Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | StartUp
Have you ever wondered how to use your blog for a product business? Jenny is here to share how she built a thriving business with her blog and how you can too. Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space. Now, she’s combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online. BUSINESS BUILDING INSIGHTSDevelop the mentality that what you do is a business, not just a hobby. Make sure your family understands you are running a business (http://giftbizunwrapped.com/episodes/theopsauthority/). Their understanding and support are key. Build your confidence (https://suemonhait.lpages.co/start-with-confidence-course/). It's just like a muscle - the more you practice it, the stronger your confidence muscle will get. Be able to articulate what you do and who you do it for (listen for Jenny's great tip on this!). Women can run a business with no glass ceiling. Tune in to the full episode for lots of great biz building tips! How To Blog For A Product BusinessStart slow to avoid overwhelm, try just one post a month. Use your blog and content to become your own influencer to promote your products. Create content that solves your audiences' problems so it becomes valuable to them. Engage in real conversations with your audience to find out what they need. Good keyword research (http://giftbizunwrapped.com/episodes/meg-casebolt/) is important. Use words that people are searching for and make sure your article answers questions people ask on Google. Use Pinterest to promote your content and drive traffic to your site. Use Instagram (http://giftbizunwrapped.com/episodes/instagramneighborhoods) DMs because it’s the connection and engagement that people are seeking for (tune in to catch Jenny's specific steps for this!). Listen to the whole interview for a ton more blogging tips from Jenny! Resources MentionedUbersuggest (https://ubersuggest.com) Keywords Everywhere (https://keywordseverywhere.com/) Jenny's Contact LinksLinkedin (https://www.linkedin.com/in/jennymelrose/) Join Our FREE Gift Biz Breeze Facebook CommunityBecome a Member of Gift Biz Breeze (https://www.facebook.com/groups/GiftBizBreeze) If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. Click on your preferred platform below to subscribe! Also, if you'd like to do me a huge favor, please leave a review. That helps other creators like you find the show and build their businesses too. You can do so right here: (https://ratethispodcast.com/giftbizunwrapped) Spotify (https://open.spotify.com/show/380HmeoVquMHRzOepaoF0s) Thank you so much! Sue Know someone who needs to hear this episode? Click a button below to share it!
A huge part of what real estate agents do on a daily basis is marketing. We have to bring people into our world while allowing them to know, like and trust us. There is one platform that can help us cut this work in half, and that’s YouTube. With people already searching for local real estate content, there’s already a demand for our knowledge and expertise. While other niches are full of competition, the opportunity for success with localized YouTube videos is still wide open for agents. How do we optimize our YouTube content to make it more algorithm-friendly and attractive to potential viewers? In this episode, we’re joined by the social media influencer behind the successful channel Living in Portland Oregon, Jackson Wilkey. He shares tactics that can help us compete with the biggest YouTube channels and stand out in our local markets. Three Things You’ll Learn In This Episode - How YouTube creates demand for our content Unlike Facebook and Instagram where people are directly connecting with people’s posts and photos, YouTube is a search engine where people are going to learn tactics or learn about real estate in a specific location. This means we can craft our content to meet the demand that’s created through this discoverability. - How to market your video to attract instant attention Don’t double your thumbnail text and in the title of the video. Use different wording and copy to attract more curiosity to click on the video. At the beginning of the video tell them what they can expect to learn and see, make sure you hook people into the video to make them stay and watch the whole thing. - Why YouTube is the ultimate qualifier of leads When people work with real estate agents they got introduced to via YouTube, they already feel like they know and trust them, so the first interaction won’t feel the same as it would if it was a cold lead. Guest Bio- Jackson Wilkey is a real estate professional and social media influencer. He is the co-founder of YouTube Agents, and the highly successful YouTube channel “Living in Portland Oregon.” YouTube Agents is a platform designed to help agents expedite the process of creating a successful YouTube channel to generate business from relocations - without paying for ads. With just a combined 3½ years of experience as a realtor, Jackson did $15M in business last year (2019), and attracted about 1,000 hot leads per year from the Living in Portland, Oregon channel.For more information, visit https://theyoutubeagents.com or email jackson@theyoutubeagents.com Resources Mentioned PicMonkey Keywords Everywhere Tube Buddy
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In today’s digital marketing podcast, Louisa interviews Ray Blakney, CEO and Co-Founder of Live Lingua Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you. In this episode, Louisa finds out how Ray runs his three businesses Live Lingua, Infinite Upcycle and Twiducate.com from Mexico and what he’s discovered in over 20 years in business. They also discuss some of Ray's favourite SEO tools, how to use content to your advantage and how Live Lingua was created around the time of Mexican Swine Flu and what that's meant for the business now. Plus, hear about Ray's new, soon-to-launch business in the podcasting space. Here are three things you’re going to learn: 1. The 5 pillar content amplification methodology that Ray uses 2. Why his business was poised to thrive during a global pandemic 3. The favourite tools Ray recommends for keyword and competitive research If you liked this episode, please leave us a review on iTunes. The 5 Pillar Content Amplification Methodology that Ray explained included these steps: Research keywords and competitive backlinks Content Creation Amplification Backlink Generation Evaluate Content Links from this episode: Ray Blakney on LinkedIn Live Lingua Infinite Upcycle Twiducate Louisa Dahl: LinkedIn Interactive Minds Website Join Interactive Minds’ Facebook Group Tools Mentioned: Google Keywords Planner (free version) Keywords Everywhere Ahrefs Scrape Box
Publishing regular content on a blog, vlog or podcast can be a great way to build your online audience. My podcast The Janet Murray Show gets around 35k downloads per month, consistently ranks top of the UK podcast charts for marketing and is the biggest driver for leads and sales in my business. Which is why I've invested a huge amount of time and resources into building my podcast audience since I launched in 2015. But just having a blog, vlog/Youtube channel or podcast isn't enough. People won't automatically find your content, just because it's out there. You need to invest time and resources building an audience for that content. And while the platforms might be different, the audience-building strategies will be the same - regardless you have a blog, Youtube channel, Facebook Live Show or podcast. Which is why, in my 400th episode of the podcast I want to share my top audience building strategies with you. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} 1. Consistency Show up regularly Make a public commitment Become part of peoples' routine Promotion strategy Promote every episode more than you think It sounds obvious, but showing up regularly is key. I launched my podcast The Janet Murray Show back in 2015 and I've never missed an episode. I started out publishing a new episode every Friday. For a few years I published two episodes a week (one solo show midweek and one interview episode first thing on a Friday). So on the odd occasion my podcast has gone live later than usual, people have actually messaged me to ask me where it is. If you struggle with consistency, I'd recommend making a public commitment to posting your new episode/post on a particular date/time e.g. Friday. This gives you accountability (if you've promised something publicly, it's much harder not to do it). It also helps get your audience familiar with your publishing schedule, which means consuming your content can become part of their routine. For example, my podcast listeners often tell me they listen to the latest episode of my podcast on the school run, when they're cleaning their house on a Saturday or out for a run on a Sunday morning. Becoming part of peoples' routine is a sign you're building an engaged and loyal audience. Consistency also matters when it comes to the promotion of your blog/vlog or podcast. Most content creators I know vastly underpromote their content. They publish a new episode/post, make a few ‘announcement' posts about it on social media, then move onto their next piece of content. If you want to build an audience for your blog/vlog/podcast, you need to treat every new post/episode as a launch, which means creating a promotion strategy that you rinse and repeat every time (and add to as time goes on). For example, when my podcast goes live on a Friday I email my list, create some kind of announcement on my Facebook messenger and do an Instagram Story. This is followed up with multiple pieces of social media content across the week. We also regularly promote episodes from my back catalogue. This means finding different ways to talk about the same episode (more on that later). While there is always more you can do (there's still lots more I could do to promote each episode) a good rule of thumb is this: promote each episode way more than you feel comfortable with and you'll probably have it about right. 2. Collaboration Invite people onto your podcast, FB Live, Youtube, guest blogs Don't be fooled about the big cheese - smaller often better Get on other peoples' podcasts etc Speaking, guest teaching, press One of the quickest ways to build your own audience is to get in front of other peoples'. This is why inviting guests on your podcast, Facebook Live or Youtube show - or inviting people to guest blog on your website - can be a great way to build your audience. When you do this, they are likely to share that content with their own audience, which means people will want to find out more about you. It's often assumed that collaborating with people with bigger audiences than your own is the best strategy. Personally I've found that collaborating with people with smaller, engaged audiences can often be more effective than the big names in my industry. This is because people who already have a large audience may not have the time - or inclination - to share your podcast episode/Youtube interview. Whereas someone with a small, but engaged audience will share the heck out of your content - and do it with so much enthusiasm -you may find you get better results. Creating guest content for other peoples' platforms - those with similar audiences to yours - is another great way to build an audience for your own content. Here's how to pitch yourself as a podcast guest (these tips apply to pitching yourself for anything). Speaking at live events, teaching guest classes and taking part in virtual summits or webinars can be another great way to grow your audience. Although I would not recommend paying to be part of virtual summits - unless there is a very compelling reason to do so (and evidence that you will get a return on investment). Getting press coverage can be another great way to build your audience - as long as your call-to-action sends people to your blog/vlog or podcast (more on that later). 3. Conversation Post and flee Want to get people talking in public about your content Start conversations then give link Different angles Tagging Make time to engage One of the biggest mistakes I see bloggers, vloggers and podcasters making is what I refer to as ‘post and flee' i.e. they post a few announcement posts about their blog/vlog or podcast on social media then and do nothing else until the next one comes out. Recommendations are powerful. Public recommendations are even more powerful. So, if you can generate public conversations about your content, people are much more likely to want to check it out. So instead of posting announcements about your latest blog, vlog or podcast, ask questions that relate to the topic of your podcast. For example, if I have a new podcast episode coming out on how to get more engagement on Instagram I will start by asking questions to pre-qualify people who might be interested in listening to that podcast e.g. how would you rate your engagement on Instagram, are you interested in learning strategies on how to increase your Instagram engagement. Then I will share the link with people who have demonstrated an interest in the topic. While that might seem like more work, it's more effective because you're getting that content into the hands of people who actually need it. And those people are far more likely to share. I might also post some polarising content - for example asking people if they believe the algorithm is to blame for poor engagement on Instagram or poor content. If you don't know what the algorithm is, by the way, it's the complicated - and super top secret - mathematical equation Facebook uses to determine how many people your content is shown to). Across the course of a week, I will find different ways to talk about that same piece of content - looking at different angles/subtopics in different formats e.g. audiograms, posts, memes, videos. Tagging people in - for example, people you've mentioned in your blog/vlog or podcast - can be another great way to get engagement. When you mention people, they're often happy to comment, like and share. Using a social media scheduler is fine, but if you don't make time to engage with your followers, your audience will not grow. 4. Grow your audience on social media You might not want to hear this, but the more followers you have on social media, the easier it will be to grow the audience for your blog, vlog or podcast. The more of the right followers that is. Which is why it's important to focus on growing your following - and your engagement - on at least one social media platform. You can join my Build Your Online Audience programme here 5. Give one call-to-action If you want to grow your audience for a blog/vlog or podcast, another powerful thing you can do is issue a single call-to-action. So every time you write a guest blog, do some guest teaching, are interviewed in a podcast, send people to your blog/vlog or podcast. Add a banner to all your social media channels, put it in the email signature on your emails - in your messenger bot. Everywhere if you can. [331] What it really takes to build an audience with John Lee Dumas (podcast) 6. Help people find your content If you're publishing a regular blog/vlog or podcast - with the aim of promoting your business - you should be creating content that solves your ideal customers' problems. Which means, if you've got your topics right, people will actually be looking for content on the topics you cover. Which means you need to make it as easy as possible for people to find your content. This means you need to use effective titles that use the words and phrases people are actually searching for, rather than things that sound clever. A lot of this is down to common sense and simply involves thinking about the kind of things your ideal customer/clients will be searching for online. But using keyword tools can help you refine your terms. I have a full explanation of how to do keyword research in this post on how to make sales from your business blog (episode 336 of the podcast) but you can start by using Google autocomplete Type in your topic title and take note of the suggestions that come up under the search box — that'll give you a great idea of the kinds of things that people are searching for relating to that subject. You can apply the same trick to Youtube and Pinterest too. The key is to find search terms that are popular, but not so popular it would be impossible for your content to come up first in search. So a term like ‘how to write a press release' is a popular but broad term, but how to write a press release for your small business is more niche. Which is why my blog post on that topic comes up on the first page of Google. Other tools I use for keyword research. Keywords Everywhere Answer The Public Google Ads Keyword Finder There is quite specific keyword research you can do on Youtube and you can optimise your content to make it more easily found. Three of my most successful blog posts [333] 39 surprisingly easy ways to build your email list [334] How to build a large audience without paid advertising with Callie Willows [338] Why you feel afraid of selling If you would like to see my Top 10. Then head to my Podcast Finder and my messenger bot will take you through What about paid ads? Contrary to popular belief, putting money behind something doesn't mean it will necessarily perform well. If you don't know how to create engaging content that would encourage people to take action (even if it wasn't an ad) you're generally wasting your time. PLUS most people don't buy from cold ads - unless you've got your targeting really spot on. [329] What's working on Facebook right now with Liz Melville (podcast) janetmurray.co.uk/podcastfinder Podcast shownotes About this episode and why I recorded this podcast (3:30) The podcasts that launched from my Get Your Podcast Live in 60 days course (7:59) Why I'd still start a podcast even if I was starting again (10:27) Why sharing regular valuable core content will keep you in mind (12:26) Why consistency is key when creating core content (13:49) How to promote your podcast and why you need a regular promotion cycle (18:09) How to build an audience by collaborating (and why big names can be a red herring) (22:22) What you need to think about before you pitch to go on a podcast (26:06) How you can build your audience for your content by speaking at events (32:42) Why you should focus on just one main type of core content (34:18) How to create a buzz about your content using social media posts (34:37) How to get more engagement on your social media posts (37:37) Why you need to build your audience on social media to get your content seen (40:53) Why you need to have one clear call to action to your content (42:19) How to make it easy for people to find your content with the right keywords (44:00) Three of my best performing blog posts (49:33) Why you need good organic engagement before spending money on paid ads (51:24) About my Build Your Online Audience programme (55:01) Resources janetmurray.co.uk/podcastfinder Colin Gray Join my Build Your Online Audience Programme My Emergency Response Plan Masterclass - How to plan sell and launch an online Webinar or Masterclass for your business Masterclass - How to turn your in-person services into online offerings Masterclass - How to launch a playbook for your business Podcasting episodes [080] Three must-do tips for pitching yourself as a podcast guest (podcast)[190] How to pitch yourself as a podcast guest (and why you must do) (podcast) [253] How to land guest appearances on podcasts with Nicola Holland (podcast) [263] Why I changed the name of my podcast (podcast) [376] Lessons learned from 1 millions downloads of my podcast (podcast) [383] How to get your podcast live in 60 days (podcast) Other podcast episodes [329] What's working on Facebook right now with Liz Melville (podcast)[331] What it really takes to build an audience with John Lee Dumas (podcast)[333] 39 surprisingly easy ways to build your email list (podcast)[334] How to build a large audience without paid advertising with Callie Willows (podcast)[336] How to make sales from your business blog (podcast)[338] Why you feel scared about selling (podcast)[343] The three audiences you must build to create a successful online business (podcast) [348] How to write social media posts that sell (podcast episode) [386] The four types of content to create that will help you make more sales in 2020 (podcast) [391] How to write better social media captions (podcast) [398] What sort of content should you create during a global crisis (podcast) [399] How to build your online audience during a global crisis (podcast) [Bonus] How to turn your in person services into online offerings (podcast) [Bonus] How to generate income fast by creating a power hour for your business (podcast) How to pitch yourself as a podcast guest (blog) Seven compelling reasons to start a podcast in 2020 (blog post) How to create an editorial calendar for your business(blog post) How to write social media posts that sell (online masterclass) Content Planning Masterclass Join the Media Diary Owners Club Join my Build Your Audience Programme How to add closed captions to your video using Rev and Kapwing #2021Sorted Buy your ticket How to create a high-converting lead magnet course Buy my book Your press release is breaking my heart Rev.com* Kapwing Instagram Engagement Playbook Social Media Video Engagement Playbook Social Media Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn
This week Sarah chats with Andy Allen, cofounder of Hike SEO (a personalised step-by-step SEO instruction platform), about common SEO mistakes made by SMEs. They discuss mistakes made when picking keywords, not having dedicated pages for important products/services, cannibalisation, keyword research mistakes, not tying in the customer journey, issues with content/blogs etc. Also touching on whether SMEs can realistically compete in competitive markets and SEO myths that are often believed to be true. Seeing as Andy's tool is called Hike SEO, the feature this week is linked to mountains, as you hike mountains. Smart right? See if you can beat Andy... Resources Answer The Public (https://answerthepublic.com/) Also Asked (https://alsoasked.com/) Keywords Everywhere (https://keywordseverywhere.com/) Hike SEO for startups Facebook group (https://www.facebook.com/groups/seoforstartup/) Hike SEO for agencies Facebook group (https://www.facebook.com/groups/hikeseoforagencies/) ~ You can find Andy Allen on... Website: https://hikeseo.co/ (https://hikeseo.co/) LinkedIn: https://www.linkedin.com/in/andrew-allen-37a833b6/ (https://www.linkedin.com/in/andrew-allen-37a833b6/) Twitter: https://twitter.com/hike_seo (https://twitter.com/hike_seo) YouTube: https://www.youtube.com/channel/UC8ENZiVKzbexqU8P-lE01Aw (https://www.youtube.com/channel/UC8ENZiVKzbexqU8P-lE01Aw)
So, you're trying to bring attention to your website, and for good reason. It seems like everyone's competing for top ranking in Google searches (probably because they ARE), and you've got to get in on the game. Want your website to be competitive with others? Incorporate the 9 basic SEO tips mentioned in this episode into every blog post before you hit publish.Resources mentioned in the broadcast:Ubersuggest: https://neilpatel.com/ubersuggest/Keywords Everywhere: https://keywordseverywhere.com/Yoast SEO Plugin: https://yoast.com/wordpress/plugins/seo/Link to the blog post mentioned:https://www.lbmsllc.com/9-seo-strategies-to-use-on-every-blog-post-before-you-publish/General Info:If you want to get a hold of us, or you would like to be a guest on our show, click here and someone will reach out to you.Is there a topic you would like us to cover? Send an email to info@lbmsllc.com or contact us here, and we'll add that topic to the schedule.Want a free evaluation of your digital marketing presence? Simply click here to request a free consultation and we'll connect with you as soon as possible.Connect With Us On Social Media:Facebook: https://www.facebook.com/lbmsllcInstagram: https://www.instagram.com/lbms4350/Twitter: https://twitter.com/lbmsllcLinkedIn: https://www.linkedin.com/company/local-business-marketing-solutions Alignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutionsConnect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/
Toda la información de estas herramientas en: https://wikitool.info/mejores-herramientas-seo/ 8 Mejores herramientas de seo GRATIS People Also Search Answer The public Metricspot Ubbersuggest Google Analytics Google Search Console Verificador de enlaces gratuito de ahrefs Top 4 SEO para Youtube (Gratuitas) SEOChat tubic TUBEBUDDY 12 KEYWORD DOMINATOR 4 herramientas de SEO de PAGO fantásticas SEMRush Ahrefs Screamming Frog Dinorank KEYWORDS EVERYWHERE
Welcome to another episode of the Canonical Chronicle! In this episode our MD Ross Tavendale analyses Google massive algorithm update; goes through Yoast SEO announcement of snippet features by default; Keywords Everywhere goes paid and... much much more! Don't forget to comment if you've been affected by this week's algorithm update!
We all have the chance to own our own website so let's optimize how many people actually see it. Kyle Eng of Red Ventures is breaking down the black box of Google and educating us on all things SEO. As a marketer for new customer acquisition, Kyle explains to us how to use data to advance the connection between brands and customers. Kyle breaks down how to add value to your content by linking to outside websites and using keywords to make Google prioritize your posts. We will discuss how Google is integrating new user experiences for consumers and how to break into those spaces. Kyle lists several tools that can help you break into SEO and understand all of the complexities of Google. At the end of the episode, you'll understand why SEO is the way to go when it comes to growing YOUR brand from the ground up. A good resource for beginners using SEO is Keywords Everywhere. https://chrome.google.com/webstore/detail/keywords-everywhere-keywo/hbapdpeemoojbophdfndmlgdhppljgmp?hl=id-ID It's a chrome plugin that allows you to see general monthly search volume for keywords on Google, which is really helpful when it comes to quickly seeing volume potential for words you look up. For more advanced tooling, Kyle encourages a suite of Ahrefs, Majestic and Screaming Frog. https://ahrefs.com/ https://majestic.com/ https://www.screamingfrog.co.uk/seo-spider/ These are all tools that allow you to see competitive frameworks as it relates to backlinks, volume and content portfolio, among other datapoints. Too see a good example of structured content, see a website the Kyle helped build:https://www.bankrate.com/investing/best-investments/ This is another that has historically done very well for Bankrate: https://www.bankrate.com/mortgage.aspx Look for the consistent structure, thorough linking to both internal and external pages and up-to-date content. For information about Blogist: If you are creator, and want help in any phase growing and monetizing your online channels enter your email at www.blogist.co/influencer If you are a social media/ digital marketer and want to learn more about how we can help your social media and influencer strategy visit https://blogist.co/brand.html Follow Blogist on Instagram: https://www.instagram.com/blogist.co/
Profit Copilot - Digital marketing tips: Get more web traffic & sales
Today you will learn about picking a niche market, including examples, market research methods, and how to choose nice products to sell. Get the free training course here: https://profitcopilot.com/traffic You will also learn how to do market research, I'll give you the strategy you need to find the perfect market to enter. This will also give you examples and help you find more niche ideas. #nichemarketing #niche #findniche Here's what I cover in this video: How to start niche marketing (that you feel excited about) 4 big markets to enter (including niche examples) 12 of the most profitable niches Easy way to find more niches How to structure your funnel Grab a pen & take notes Bonus: Organic traffic 4 big markets to enter: Health - Nutrition / diet planning Wealth - Financial management Sex - Dating advice Hobbies - Playing instrument 12 profitable niches: Personal development Dating Education Pet training Baby boomers Tax planning Muscle building Weight loss Work from home Computer issues Language learning Investing Drill down into micro-niche: Specific audience within your niche Demographics Age, location, gender, etc Who the buyer is Psychographics Interests, values, lifestyle, etc Why they buy For example; “Weight loss for men over 40” - Weight loss (interest) - For men (gender) - Over 40 (age) Validate the niche & generate content ideas: Google Trends (broad terms) Keywords Everywhere (broad terms) Competitor analysis SpyFu SEMrush BuzzSumo How to structure your funnel: 5 segments of every market: Unaware (blog posts) Doesn’t realise a problem exists Problem aware (blog / lead magnet) Knows a problem exists Solution aware (lead magnet) Searching for solutions Product aware (email sequence) Looking at products Most aware (email sequence) Previous customers RELATED: ▶ How to find your niche https://www.youtube.com/watch?v=ayjZgnnAg68 ▶ The low stress way to find your perfect niche https://www.youtube.com/watch?v=4t-M47dTkZM ▶ Niche marketing - what is a niche? https://www.youtube.com/watch?v=57v0IVexfPg ▶ Authority Site vs Niche Sites https://www.youtube.com/watch?v=1OsZOk-3sPo ▶ Blog: https://profitcopilot.com https://youtu.be/xU13QiMkMrQ
Question of the Day: What is SEO?Jocelyn explains Search Engine Optimization (SEO) and the three most important things you need to increase it, consistently rank on Google, and get organic views on your content.Today’s Top TakeawaysSEO is short for Search Engine Optimization.A search engine is something that houses information - you can type into the search bar and it’ll pull up the most relevant information to that search.Examples of search engines include YouTube, Pinterest, Google, Bing, and YahooSEO is done to rank your website and content higher with the end goal of it showing up on the first or second page of the search engine.If you’re writing a blog, you want to use keywords. Keywords come in a few different ways, but the main thing you want to look at in your business is keyword difficulty and the volume of traffic on this keyword.Jocelyn’s favorite tool is Keywords Everywhere and it’s a free Chrome plugin. When you type something in to Google, it will give you how many people actually search for it, what the cost per click would be, and other search terms that are really close to your question to help you rank under that topicThe reason it’s important to look at the difficulty and the volume is because you don’t want a keyword with a huge volume. There’s no way, as a small business, that you’ll rank #1 with a keyword with a huge volume because there’s going to be a lot of bigger businesses in the industry that will outdo you and maybe even pay for ads to rank on that keyword.Go with keywords that are under 1000 views or searches per month. That will help you start ranking on Google for those keywords. Then, as Google sees your content, website, and blog is what people are searching, they’ll put you higher and higher in rankings.Rankings refer to the pages that appear on a Google search. Most people’s websites fall between the 5-7 page range meaning there are at least 50 listings ahead of yours. Ideally you want to bring that up to the top 5 which is on the first page. Under 5, most people have to scroll to find you and most of the time they don’t.The second really big thing when it comes to SEO is backlinks. Backlinks show Google that there are other people that think your information is worthwhile and they’re linking their viewers and audience back to your information to learn more about a specific keyword or topic. The third thing is consistently changing your content. That is why having a blog is highly recommended. It not only brings up your value and credibility, but it also shows the search engine that your site is active.Focusing on SEO would land you on the first page of a search engine and in return gets your website organic clicks and views. This episode is brought to you by the FREE Make Your Blog Go Viral Starter Pack which includes 33 writing prompts, 53 blog post titles, and a guide to create viral pins plus how to use them to make sure your blog post goes viral. You can grab your copy at www.thedigitalmarketco.com/viralblog!If you like this podcast, please leave a review wherever you are listening! Don’t forget to subscribe! Remember to join It’s Time to Make it MARKETable Podcast Insiders Facebook group, a community where you can reach me directly, network with like-minded people, and learn to be your best. Find us at: www.facebook.com/groups/marketabletogether.Have a question? You can submit it at www.thedigitalmarket.co/podcast.
I’m going to tell you about the myriad of resources, both services and products, I use to run my business. And full transparency here, I may get affiliate commission on some of these things, but you can be darn sure I won’t recommend anything that sucks just to get a commission. I’m not going to ruin my reputation for a few bucks. I’m also going to tell you about a bunch of the free and paid resources that I’ve created. Screw The Commute Podcast Show Notes Episode 160 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars 04:26 Tom's introduction to My Resources 06:03 Password management 08:40 Email management 10:15 Website stuff 11:57 Membership sites 12:46 Building Wordpress websites 19:14 Shopping cart systems 22:07 Podcast stuff 23:51 Search engine stuff 24:49 Keyword Research 28:05 Photo manipulation and graphics 29:28 Social media automation 30:20 Chatbots 32:05 Video research 33:47 Video production 35:25 Camtasia 38:37 Storage offsite 38:48 Miscellaneous stuff 49:03 Sponsor message Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ Resources - https://screwthecommute.com/resources Tom Antion Webinars - https://tomantionwebinars.com/ Roboform - https://www.roboform.com/ 1Password - https://1password.com/ Rackspace - https://www.rackspace.com/ Verio - https://verio.com/ Hostek - https://hostek.com/ Liquid Web - https://www.liquidweb.com/ MemberGate - https://www.membergate.com/ Wishlist - https://member.wishlistproducts.com/ Happy Plugins - https://happyplugins.com/ Thrive Themes - https://thrivethemes.com/ Kick Start Cart - http://kickstartcart.com/ AWeber - https://www.aweber.com/ Savicom - http://www.savicom.com/ arpReach - https://arpreach.com/ Mailchimp - https://mailchimp.com/ Libsyn - https://libsyn.com/ Adobe Audition - https://www.adobe.com/products/audition.html Internet Audio Guy - http://internetaudioguy.com/ Search Engine News - https://www.searchenginenews.com/ Keywords Everywhere - https://keywordseverywhere.com/ Google Keyword Planner - https://ads.google.com/home/tools/keyword-planner/ Google Trends - https://trends.google.com/ Ipiccy - https://ipiccy.com/ Buffer Stories Creator - https://buffer.com/stories-creator Canva - https://www.canva.com/ Adobe Photoshop - https://www.adobe.com/products/photoshop.html MeetEdgar - https://meetedgar.com/ Audiense - https://audiense.com/ ManyChat - https://manychat.com/ Tubesift - https://www.tubesift.com/ Final Cut Pro - https://www.apple.com/final-cut-pro/ Vegas Video Editing - https://www.vegascreativesoftware.com/ iMovie - https://www.apple.com/imovie/ Camtasia - https://www.techsmith.com/video-editor.html Animoto - https://animoto.com/ VideoFX - https://www.fuzebits.com/ Handbrake - https://handbrake.fr/ Sonic Fire - https://www.smartsound.com/sonicfire/ Video Maker magazine - https://www.videomaker.com/magazine Dropbox - https://www.dropbox.com/ iCloud - https://www.icloud.com/ Google Drive - https://www.google.com/drive/ Chromecast - https://store.google.com/product/chromecast Roku TV - https://www.roku.com/ Amazon Fire TV - https://www.amazon.com/Amazon-Fire-TV-Family/b?ie=UTF8&node=8521791011 Vimeo - https://vimeo.com/ Fresh Title - http://freshtitle.com/ Join.me - https://www.join.me/ Teamviewer - https://www.teamviewer.com/ Zoom - https://zoom.us/ Skype - https://www.skype.com/ Loom - https://www.loom.com/ Zello - https://zello.com/ Microsoft Security Essentials - https://support.microsoft.com/en-us/help/17150/windows-7-what-is-microsoft-security-essentials Reflector 3 - https://www.airsquirrels.com/reflector Cool Timer - http://www.harmonyhollow.net/cool_timer.shtml Hybrid Webinars - https://hybridwebinars.com/ WORDPRESS PLUGINSAkismet All in One SEO Yoast SEO Broken Link Checker Pretty Links Really Simple SSL SpeakPipe Thrive Architect UpdraftPlus Wordfence Simple Podcast Press Simple Podcast Player Internet Marketing Training Center - https://imtcva.org/ Related Episodes Keyword Research - https://screwthecommute.com/1/ Shopping Carts - https://screwthecommute.com/10/ Repurposing - https://screwthecommute.com/49/ Voice Search - https://screwthecommute.com/130/ Mary Agnes Antonopoulos - https://screwthecommute.com/159/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://www.GreatInternetMarketing.com/wordpressecourse Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.
"Fake it till you make it" is how the old saying goes, but have too many social influencers taken that old adage too much to heart in the race to look as popular and as influential as possible? In the wake of some interesting in-depth research into levels of fakery on popular social media channels, Ciaran and Daniel explore fake social accounts and followers and fake interactions. We’ve spent some time investigating the dark side of Social media metrics so we can explore how they get gamed. Ever felt that the reach metrics of influencers don't quite tally with actual business results? Is your influencer marketing programme being scammed by influencers gaming social algorithms with fake followers and fake interactions? Listen in and learn how shady social media practices could be skewing your results and what you might do about it to correct course. Useful Links PRWeek Article https://www.prweek.com/article/1590362/majority-uk-instagram-influencers-engage-fakery-landmark-new-study More detailed write up of this research by Anders Arkalid. https://medium.com/@aa_88162/influencerstudy-agoodcom-4c7ac6c27fae Google Trends https://trends.google.com/trends Keywords Everywhere https://keywordseverywhere.com/ Google Keyword Planner Tool https://ads.google.com/intl/en_uk/home/tools/keyword-planner/ Hype Auditor Slide Deck https://www.slideshare.net/pmievents/influencer-marketing-without-the-proper-checks-transparency-will-not-work PR week Autumn research Endelbach https://www.prweek.com/article/1494118/influencer-campaigns-focus-social-proof-not-reach Instagram crackdown on fake accounts https://techcrunch.com/2018/11/19/instagram-fake-followers New York Times investigation into celebrities buying fake followers https://www.nytimes.com/interactive/2018/01/27/technology/social-media-bots.html What is a click farm? https://www.abc.net.au/news/2019-03-30/farming-for-likes-fake-social-media-engagement/10944078 Spark Torro Twitter Follower check https://sparktoro.com/tools/fake-followers-audit Hype Auditor https://hypeauditor.com/en/ Fakecheck.co https://www.fakecheck.co Fakecheck worst offenders https://www.fakecheck.co/bot10-social-engagement#report Fakecheck 10 best accounts https://www.fakecheck.co/top10-social-engagement#report Moz Link Explorer https://moz.com/link-explorer Ubersuggest https://neilpatel.com/ubersuggest/
Proyectos, comunicación, planificación de tareas, almacenamiento de documentos, SEO, Social Media… ¿Qué herramientas utiliza una agencia como Marketing Paradise para gestionar esta auténtica marea de información? Jorge García y Javier Molero, fundadores de esta, nuestra casa, te enseñarán hoy las que ya se han convertido, para los paradisers, en IM-PRES-CIN-DI-BLES. Escucha este episodio de Paradisers en iVoox, iTunes o Spotify. En este episodio hablaremos de: -Herramientas generales: email, almacenamiento, comunicación, tareas... El día a día del equipo. -Herramientas de Social Media: Hootsuite en nuestros corazones. -Herramientas SEO: monitorizar las palabras clave o el envío de informes es básico para nuestro trabajo SEO. Enlaces y recursos recomendados en el programa: Herramientas generales Email - Gmail Almacenamiento - Google Drive Ambos: https://gsuite.google.es/intl/es/ Comunicación - Slack: https://slack.com/intl/es-es/ Gestión de proyectos - Redbooth: https://redbooth.com/ Gestión de tiempos - Clockify: https://clockify.me Informes - Data Studio: https://datastudio.google.com/ Facturación - Quaderno: https://quaderno.io/es/ Herramienta Social Media Hootsuite: https://hootsuite.com/es/ Herramientas de SEO Ahrefs - Visibilidad, keywords y enlaces de competencia: https://ahrefs.com/ Semrush - Keywords de competencia y competencia en Adwords: https://es.semrush.com/ Screaming Frog - Rastreo y estudio de estructura de webs: https://www.screamingfrog.co.uk/seo-spider/ Serpbook - Monitorización de posiciones: https://serpbook.com/ Extensiones SEO: Estas extensiones no las hemos comentado en nuestro podcast, pero nos parecen realmente interesantes para optimizar las tareas de SEO: Broken Link Cheker: con esta extensión puedes comprobar si existen enlaces rotos dentro de una página específica. Web Developer: extensión que provee de una serie de utilidades de edición y depuración para desarrolladores web. SEOquake: perfecta para hacer una auditoría SEO de la página de forma rápida. Keywords Everywhere: esta extensión permite conocer el volumen de búsqueda de una palabra clave, su CPC y su competencia solamente haciendo una búsqueda en Google.
Episode 71 Sometimes feeding the "content beast" can be overwhelming and a lot of work! In today's episode, I interview Susan Rose of Rosebud Communications where she takes us through the steps and the tools she uses to create lots of content. Important Links: Free Gift From Susan: Text: CONTENTEDIT to 44222 Keywords Everywhere: https://keywordseverywhere.com Grammarly: http://www.kqzyfj.com/click-8984641-12218191 Lora's Yeti Blue Mic click HERE For Lora's Dragon Pad pop filter click HERE For Lora's Sound Shield click HERE Learn Instagram and Canva easily and affordably, visit: https://lorashipman.com/courses/ Check out Lora's Blog: https://lorashipman.com/blog/ Connect with Lora on the Socials: Instagram: https://www.instagram.com/lora_shipman/ Facebook: https://www.facebook.com/LoraShipmanOfficial/ YouTube Click HERE
In this episode, I share with you 6 cloud-based tools that are critical to my video marketing business. One of the key benefits of these tools is that it can be accessed anywhere. Listen on to learn more information about the tools, their use and how these can help improve your business. (https://vidiq.com/apps/vision/) vidIQ Vision is a Google Chrome extension that provides insights into YouTube data that is not visible in the normal YouTube Interface. It provides suggestions and tools to help you better optimize your videos on YouTube. (http://keywordseverywhere.com) Keywords Everywhere, a Google Chrome extension, is a free SEO keyword research tool that shows you useful Google keyword search volume and cost-per-click data across multiple websites. (http://engagevideomarketing.com/Rev) Rev is a human transcription and captioning service that costs USD $1 per minute that offers reliable services with fast turnaround times. (http://engagevideomarketing.com/frame) Frame.io helps businesses seamlessly share created video content with clients for their review, comments, suggested changes and deliver the video to clients in a fast and secure way. (http://engagevideomarketing.com/artlist) Artlist provides high quality music licensing from the best musicians around the globe. They offer direct and unlimited access to their entire catalog of inspiring music for a single annual subscription fee. Convert Kit Convert Kit is a simple, easy to use and powerful tool that helps you grow one of the most valuable parts of your business - your email list. Support this podcast
Hustle To Freedom: Everyday People Creating Extraordinary Side Hustles
In this episode, I sit down with Brandon Stiles in my living room to talk about how trying to make ends meet as a country music artist led him to dive into the digital marketing world and how he now makes a full-time living helping people build awesome websites. We also go through some tips that you can implement on your own site. Show Note Links Brandon's Website: https://brandonstiles.com/ Making Money Is Killing Your Business: https://amzn.to/2LrYSGd Expert Secrets: http://bit.ly/g_h-expertsecrets Divi Wordpress Theme: https://www.elegantthemes.com/gallery/divi/ Keywords Everywhere: https://keywordseverywhere.com/ KW Finder: https://kwfinder.com/ You can pick up your copy of The Side Hustle Journal over at https://www.gritandhustle.co If you have an awesome side hustle that you would like to share with the world, I'd love to have you on my podcast. You can schedule a podcast interview by going to https://calendly.com/gritandhustleco/guest
Search Engine Optimization. This relentless universe of researching, creating, curating, interlinking, auditing, analyzing, re-researching, and so on is at the forefront of every business. While the individual avenues of SEO are talked about in depth, there exists a gap in understanding how to look at SEO holistically and tie it to bigger marketing goals. There are also questions around quality vs quantity and finding a balance between the two – If 10 blog posts and 20 landing pages a month is really THE answer and if a search engine world exists outside of Google. (Yes, we just said that!) Our tete-a-tete with Dan talks about approaching SEO holistically, the biggest source of views on YouTube, and top 3 insights from interviewing close to 100 SEO experts on his podcast. Listener notes: [00.50] -- Two monumental changes in SEO in the last 10 years [01.35] -- Technical SEO Renaissance [03.37] -- Why 10 blog posts a week without a marketing reason can hurt your SEO [04.45] -- SEO tactics without business reasons [06.18] -- What SEO analysts miss today [08.56] -- Bringing the real, digital, and search world together [14.49] -- Optimizing your Linkedin profile [16.12] -- What your log files can tell you [17.38] -- SEO trends in 2018 [18.40] -- The biggest source of views on YouTube [21.18] -- Blind 5 year old [22.14] --SEMRush, Screaming Frog [22.23] -- Keywords Everywhere [24.05] -- Vegetable oil to fuel the car [25.30] -- Dan on the piano
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