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Edge of the Web - An SEO Podcast for Today's Digital Marketer
Creepy AI Advancements! Brace yourselves! Cindy Krum is back to dive into the latest twists in technology and SEO this week, highlighting Google's bold AI ventures and search ranking revelations. Google's recent news about Gemini's real-time video AI and its concerning pervasive presence has sparked widespread conversation, at least with us. Couple this with the perplexing offer to acquire TikTok by Perplexity, and you've got a whirlwind of AI-driven developments. Plus, there is a great research doc this month from SERanking on the comparison of AI platforms: Who tackles Your Money Your Life (YMYL) topics best, DeepSeek ChatGPT or Google AI Overviews? We're not mincing words—John Mueller's insights on the effect of core algorithm updates on AI overviews add an additional layer of excitement as AI and search collide. So we have to make some custom 404 pages for hallucinated URLs to your site from AI Overviews? That does sound right. Hit the play button to catch our spirited dive into these pressing matters with none other than Cindy Krum. Stay informed, entertained, and maybe a bit paranoid, all here on EDGE of the Web! [00:01:30] What's going on with Cindy Krum, SEO Specialist News from the EDGE: [00:02:50] Google Unleashes Gemini's Real-Time AI Video [00:08:28] Perplexity Eyes TikTok [00:14:11] DeepSeek vs. ChatGPT vs. AI Overviews: Which AI model handles YMYL topics best? [00:23:02] EDGE of the Web Title Sponsor: Site Strategics SEO News from the EDGE: [00:24:20] Google: If Searchers Don't Use Your Page In Search, It May Be Removed [00:26:31] Microsoft Confirms Schema Helps Its LLMs (Copilot) Understand Your Content [00:29:27] Microsoft Bing: SEOs Should Focus on Conversions & Click Value [00:32:39] EDGE of the Web Sponsor: InLinks [00:33:44] Google's Mueller Predicts Uptick Of Hallucinated Links: Redirect Or Not? [00:38:37] Google: Not all sites will fully recover with future core algorithm updates [00:42:45] Google Tests AI Search Options Beyond AI Mode Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks X: @Suzzicks X: @TheMann00 X: @EDGEWebRadio
In this week's episode of Search with Candour, Jack Chambers-Ward is joined by Tomek Rudzki from ZipTie.dev to discuss AI overviews and their impact on SEO. Tomek shares insights on how AI overviews have risen in recent months, how AI overviews incorporate sources as well as the differences between traditional search results and AI overviews. Jack and Tomek also discuss Google's approach to user-generated content and ensuring high-quality search outcomes, especially for YMYL queries. Tomek also shares strategies for optimising content for AI overviews. 00:00 Trailer 00:55 Introduction 02:25 Sponsors 06:49 Welcome Tomek Rudzki 08:18 The Evolution of Ziptie.dev 10:15 The Rise of AI Overviews 16:36 Tracking AI Overviews 25:41 Comparing AI Overviews and Featured Snippets 33:55 Addressing Low-Quality Search Results 34:28 Trust and Authority in Online Content 36:23 Google's Approach to User-Generated Content 37:02 Manipulation and Spam in Search Results 38:56 Google's AI and Ranking Systems 43:16 Challenges with AI Overviews 58:48 Optimising for AI Overviews 01:07:13 Conclusion Resources 1. https://dashboard.ziptie.dev/aio-monitor 2. https://ziptie.dev/blog/how-ai-overviews-will-affect-ymyl-queries/ 3. https://thecollegeinvestor.com/47758/google-ai-misleads-in-43-of-finance-related-searches/ 4. https://ziptie.dev/blog/ziptie-vs-semrush-17x-more-ai-overviews/ Sponsors: 1. Experience the evolution of SE Ranking: https://seranking.com/?sou1=influencers&gr1=podcast&tg1=search_with_candour&kw1=com_first_ad&utm_source=influencers&utm_medium=referral&utm_campaign=com_first_ad_search_with_candour 2. Try Optmyzr - Made by PPC people, for PPC people https://www.optmyzr.com/?utm_source=sponsorship&utm_medium=referral&utm_campaign=candour Links to follow Tomek: 1. LinkedIn: https://www.linkedin.com/in/tomekrudzki/ 2. Ziptie: https://ziptie.dev/ 3. Tomek's website: https://tomekseo.com/ 4. Onely: https://www.onely.com/ 5. Google Search Console Mastery Course: https://gscmastery.com/
In this episode of the Digitally Overwhelmed podcast, Cinthia discusses the critical concepts of Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) in the context of SEO, particularly for YMYL websites (Your Money, Your Life). Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/seo/e-e-a-t Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) here: https://digitalbloomiq.com/email 90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan More information about the podcast and Digital Bloom IQ: https://digitalbloomiq.com/podcast https://www.instagram.com/digitalbloomiq/ https://twitter.com/digitalbloomiq https://facebook.com/digitalbloomiq https://www.linkedin.com/in/cinthia-pacheco/ Voice Over, Mixing and Mastering Credits: L. Connor Voice - LConnorvoice@gmail.com Lconnorvoice.com Music Credits: Music: Kawaii! - Bad Snacks Support by RFM - NCM: https://bit.ly/3f1GFyN
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Emma Valentiner, from Threecolts, discusses effective "your money or your life" SEO. In this episode. Emma shares her perspectives on impact of AI on SEO strategies for YMYL pages, Google's scrutiny on YMYL websites during major events, ethical considerations in using AI for YMYL SEO, and lessons from recent data leaks on Google's YMYL oversight. Show NotesConnect With: Emma Valentiner: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Hi, I'm Olga Zarr, and welcome to my comprehensive guide on lawyer SEO! If your law firm's website is struggling to get noticed online, you've come to the right place. In this podcast, I'll dive deep into the world of lawyer SEO and share my expert strategies to help you dominate the search results and attract more clients. What You'll Learn: ✅ The importance of SEO for law firms ✅ Top SEO techniques specifically for lawyers ✅ How to avoid common SEO mistakes ✅ Tools and resources to improve your SEO efforts ✅ Real-life success stories from law firms Try SEOSLY Pro for $1: https://seosly.com/seosly-pro-premium-monthly Check the full lawyer SEO guide: https://seosly.com/blog/lawyer-seo/ Check Cora (25% OFF): https://seosly.com/cora Free trial of JetOctopus: https://seosly.com/jetoctopus Free trial of seoCrawl: https://seosly.com/seocrawl My favorite rank tracker: https://seosly.com/se-ranking/free-trial Have questions about Lawyer SEO? Drop them in the comments below, and I'll be happy to help. Let's take your law firm's online presence to the next level! Watch the lawyer SEO guide video on YouTube. Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO Follow Olga Zarr X/Twitter Follow Olga Zarr on LinkedIn The best SEO newsletter The best SEO podcast SEO consultant Olga Zarr 00:00 Introduction 00:07 Join SEOSLY Pro 01:17 Olga about this lawyer SEO video guide and the corresponding written guide 01:46 Who is Olga Zarr to talk about lawyer SEO? 02:38 What you will get from this attorney SEO guide 03:54 A note on Olga's sarcasm 04:57 Olga Zarr's experience in SEO 05:23 How SEO audit clients can turn into monthly SEO clients 06:18 Why do lawyers need SEO? 08:00 What is lawyer SEO? 08:24 The nuances of SEO for lawyers 10:25 Subscribe to my newsletter to get three SEO templates for free 10:52 About SEO tools for law firm SEO 12:12 Cora SEO Tool for lawyer SEO 12:59 JetOctopus for lawyer SEO 13:16 Semrush for lawyer SEO 13:31 seoCrawl for attorney SEO 13:46 SE Ranking for attorney SEO 14:04 Desktop crawlers for lawyer SEO 14:20 Big Webmaster Tools for lawyer websites 15:06 Law firm target audience considerations 18:14 Keyword research and keyword optimization of law firm websites 21:38 Keyword search intents for lawyer SEO 22:25 Long-tail keywords in lawyer SEO 23:53 Competitive analysis for lawyers 25:04 Local keywords and a common mistake 25:44 Keyword cannibalization for lawyers 26:47 Keyword mapping for lawyer websites 28:02 CRO for lawyers28:39 EEAT and YMYL and lawyer websites 29:58 Cora Volatility Tool for lawyers 31:12 Website speed for lawyer websites 32:46 Accessibility for law firm websites 33:00 The CMS choice for a law firm website 33:48 On-page SEO for lawyer websites 35:12 Example Cora report for the “personal injury lawyer” phrase 37:45 Heading structure in law firm websites and examples 40:04 Strategic placement of keywords and keyword density 41:26 Law firm SEO image optimization 42:33 Internal linking for law firm websites 43:26 Schema/structured data for law firm websites 48:09 Local SEO for lawyers 50:15 How lawyers can rank highly in maps 51:21 Technical SEO for lawyer websites 53:43 How NOT to use client testimonials in law firm websites 54:36 Video in lawyer SEO 55:39 Off-page SEO for lawyers 57:39 Analytics, tracking, and conversions for lawyers 01:01:23 Hiring an SEO consultant vs an SEO agency for lawyer SEO 01:04:26 Is your lawyer SEO done right?
In this May episode, Genny dives deep into the first two components of E-E-A-T: Experience and Expertise. Understanding these elements is crucial for creating high-quality content that Google values, especially for Your Money or Your Life (YMYL) sites. How do these aspects influence content quality and how can you demonstrate them in your content?Key Episode TakeawaysImportance of E-E-A-T: Why Google focuses on these factors and their relevance to YMYL sites.Experience vs. Expertise: The similarities and differences between these two components.Demonstrating Experience: Tips on showcasing real-life, first-hand experience in your content, i.e. prove it!Creating Quality Content: The importance of creating original, helpful, and truthful content.Context Matters: How the relevance of experience and expertise varies depending on the topic.Building Trust: How links and mentions from trusted outside sources are crucial for building trust.Practical TipsUse the First Person: Share your personal experiences directly.Example: “Using Python for 365 days in a row has taught me this…”Provide Tangible Proof: Show evidence like photos, videos, and links to relevant publications or awards.Example: Upload a video of testing products or participating in relevant activities.Create High-Quality Content: Focus on writing informative, engaging, and well-researched articles.Example: Detailed comparisons, original research, and in-depth reviews.Collaborate with Industry Experts: Enhance your authority by associating with recognized figures in your field.Example: Guest posts, interviews, and participation in seminars or conferences.Stay tuned for the next episode in June, where we will cover the remaining components of E-E-A-T: Authoritativeness and Trustworthiness. Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows. Have any questions you want answered on the show? Email us at contact@geekytech.co.uk.Thanks for listening
Welcome back! We're here with another episode of the Niche Pursuits News Podcast, where Spencer and Jared highlight what's happening in SEO, content creation, website creation, and beyond. Listen in if you want to hear the latest about Google, SGE, unique side hustle strategies, and some weird niche sites. The first news item this week that Spencer and Jared discuss is a recent report that says that Google's results are getting worse. It's based on a year-long study of product review queries. How did Google respond? What exactly did the study assess to come to this conclusion? And what do they consider “low quality?” Spencer and Jared have many thoughts on this topic, so tune in to find out whether they think it's legit or not. The next topic up for discussion is Google's SGE. A recent article states that 94% of Google SGE links are different from organic search results. So now we have about 10 links in the SGE results plus another 10 from organic search and most are not the same. What does this mean for publishers? Is this good news or bad news? How does this affect you if you're ranking first in the organic results but have an SGE pack ahead of you? And what does this mean for you if you're not appearing in organic results? Are there 2 different standards at play here? Talk about Google SGE continues when Spencer and Jared discuss an article about the impact of SGE by industry, which reveals that the sector most impacted by the SGE is healthcare as those queries have triggered the most responses. In contrast, finance is at the bottom of the list. What's interesting about the difference in performance between these YMYL niches? And what conclusions do Spencer and Jared come to as they analyze the SGE performance statistics by industry? As for Shiny Object Shenanigans, Spencer goes first and talks about his new YouTube channel, where all of his podcast episodes will now live. Although he was initially worried that people wouldn't be able to find the channel, he was pleasantly surprised to see that the first episode published there got over 1200 listens in just over 24 hours. With over 350 subscribers already, Spencer's confident that he made the right decision to separate the channels and that people will still be able to find the podcast episodes. When it's Jared's turn, he talks about a strategy he's using for his Weekend Growth newsletter that's allowing him to increase his agency business by providing a new service. Essentially it's a side hustle on top of a side hustle! It's definitely an idea that anyone with their own email list and business can adapt to their niche. He also gives an interesting update on the Amazon Influencer Program and his family. Check out the episode to hear the latest developments. When it comes to Weird Niche Sites this week, Spencer comes with a sub-niche of a niche with his site: The Arcade Stick. Arcade sticks can be customized and plugged in just about anywhere. The site, which is just a DR8, could be getting around 100k visitors per month, which is pretty interesting considering how niche it is, plus It's monetized on Mediavine. When it's Jared's turn, he shares a site called Emoji Combos. Although it's in beta, it still works perfectly. This DR43 site ranks for 140k keywords and gets over a million organic visits per month. What unique keywords is it ranking for? How is the site monetized? And how much money do they think the site is making per month? And that brings us to the end of another episode of the Niche Pursuits News Podcast. Now you're caught up on all the latest SEO news and, hopefully, you're feeling inspired and motivated to continue to work on your side hustles. See you next Friday! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
Edge of the Web - An SEO Podcast for Today's Digital Marketer
Buckle up, EDGE fans! Erin, Jacob, and Mordy crash onto the scene with the last EDGE of the Web episode of 2024, Episode 650. Mordy, please….can we keep Erin's mother-in-law out of this already? On the docket: 2024 listicle apocalypse, AI drama with Chat GPT and The New York Times, Burger King's hangover-detecting robots, and SEO's 2024 crystal ball (think personalization and AI whispers). Plus, Google's ad experiments and WordPress' competitive platform exodus guides. Grab your existential dread and hit play. It's EDGE OF THE WEB time! Let's get weirder than a family reunion after too much eggnog. News from the EDGE: [00:04:21] Google Acknowledges Live Testing of Ad Copy Variations in Advertisements [00:09:15] Fresh Insights from Google SGE: Exploring Content Formats, YMYL, and Product Views [00:16:13] EDGE of the Web Title Sponsor: Site Strategics [00:16:51] Keep an Eye on These Crucial Search Trends in 2024 AI Blitz: [00:22:51] Study: Most visited AI Tools in 2023 [00:24:40] New York Times sues Microsoft and OpenAI in copyright case [00:26:36] Burger King turns hangovers into discounts with facial recognition AI Tools: [00:29:11] RambleFix [00:30:37] Meet your AI nutrition and fitness coach [00:33:09] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks Barry Blast from Search Engine Roundtable: [00:34:47] Barry Blast 1: Google Search Generative Experience December End Date Removed [00:35:53] Barry Blast 2: Pre-Christmas Intense Google Algorithm Ranking Volatility [00:37:12] Barry Blast 3: Google Checks 4 Billion Host Names Each Day For Robots.txt Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine
NUOVO SU AFFARI MIEI? Scopri 3 ETF a ZERO COMMISSIONI su Cui Investire: https://bit.ly/3w2k7mG----Benvenuto nell'episodio 1 di "Your Money…Your Life”, lo show di Affari Miei in cui analizziamo le vostre scelte finanziarie.Nell'episodio di oggi vedremo la situazione personale e finanziaria di alcuni di voi e proveremo a rispondere alle vostre domande:Marco, 31 anni;Pimparelli, 68 anni;Boyboy, 42 anni;Chiara, 63 anni;Gigi, 39 anni.- - - IMPORTANTE - Leggi con ATTENZIONE - - - “Your Money…Your Life” è un'iniziativa di Affari Miei nata con scopo divulgativo e non rappresenta in alcun modo una consulenza finanziaria o una raccomandazione verso la sottoscrizione di determinati strumenti finanziari.I soggetti di cui si parla sono stati estratti da un sondaggio anonimo nel quale non sono stati inseriti dati personali sensibili per garantire la massima riservatezza. Tutti i pensieri espressi dagli autori sono le loro opinioni e vanno considerate come tali.Affari Miei declina ogni responsabilità dall'eventuale errata comprensione o attuazione dei contenuti di “Your Money…Your Life”.----Sei Interessato ai nostri servizi? Prenota una sessione gratuita con il team di Affari Miei, ti guideremo nella scelta delle soluzioni più adatte a te: https://bit.ly/3ZHtAg2—
Google Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdfSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me nowAsk me a question and get on the show Click here to record a questionFind Edd on Twitter @channel5Find KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/
In this episode of the Niche Pursuits podcast, SEO expert Jesse Cunningham joins us to give us a masterclass in AI content creation (at scale). Jesse runs a successful SEO agency and shares helpful experiments regarding AI and SEO on his YouTube channel. In his interview, we're lucky to hear him summarize some of his most important findings. For one, he's all about topical authority. And shares how AI has helped make this easier than ever. To do this with AI in a way that ranks, Jesse emphasizes the need for a comprehensive content map and well-organized page structure. And he gives some pretty interesting insights into what he does for this which may surprise you. Besides ChatGPT and Claude.ai, he shares two AI tools that he trusts: WordGalaxy.ai and especially SEOWriting.ai, the last of which, he even uses to automate image creation and alt text. These tools can help streamline the content creation process and make it more efficient and scalable for both agencies and individual website builders. But of course, Jesse also highlights the importance of editing to publish concise and relevant content, as well as fact-checking, especially in YMYL niches where accuracy is of utmost importance. He then gets into how to create beautiful, data-based content with AI to attract links. And how he believes the priority for content creators should be on dominating topical authority and providing valuable content. By increasing their output through implementing a process that leverages virtual assistants, content creators can scale better and cheaper than ever before. The talk then winds down with a high-level look at The Helpful Content Update (HCU). This has changed the landscape of website creation, requiring websites to present themselves as businesses within Google's ecosystem. And Jesse suggests adding services, consultation options, or even emulating real companies in the footer to align with the HCU. In short, Jesse shows how with the help of AI tools, optimizing content structure, and focusing on topical authority, content creators can not only survive but flourish in today's SEO landscape. Please enjoy! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
Thu, 19 Oct 2023 13:36:46 +0000 https://omt-magazin.podigee.io/9442-neue-episode a98d308371e10117c1ef8c7073885f85 ℹ️ Igor Patalai beim OMT ℹ️ OMT-Webinare ℹ️ OMT Konferenz ℹ️ Agency Day 2023 9442 full no Carina Kreutner, Igo
Yesterday Google announced a new HCU rollout! Let's discuss...There were 4 changes to the documentation that could impact a blogger, and I go over those for you in this episode.Do you have "third party content" on your site? Watch out.Do you have YMYL content? You can have it reviewed by an expert.Are you changing the update date without offering value? StopAre you removing old content to keep your site fresh? This one seems complicated.Also - correction. I said in this episode that I thought it was Search Engine Land that shared the documentation deltas... but it was actually Marie Haynes. THE INSIDER MEMBERSHIP IS OPEN AGAIN! Learn more here: https://leslipeterson.com/insider2/If you're a professional blogger (or want to be) then check out my FREE Facebook Group where we talk about the business of blogging everyday! https://www.facebook.com/groups/leslipetersonThe quickest way to increase your traffic? Update your content regularly. Get a free blog post update checklist here: https://leslipeterson.com/Curious about how to connect with your newsletter audience? Get a free list of 52 Newsletter Connection Prompts here: https://leslipeterson.com/===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!
SEO-experten Jorge Castro är tillbaka i poddstudion i detta avsnitt av Framtidens E-Handel och pratar om hur AI är tillämpbart för e-handlare.13:45 min - Vad är EEAT och YMYL?25:45 min - Vad kan man mer göra med AI kombinerat med SEO förutom innehåll? Hur kan man undvika misstag när man automatiserar? Hur kan man jobba med PR? Och hur man kan effektivisera sin vardag som bolagsbyggare.46:00 min - Hur ser framtiden ut? Jorge presenterar sin nya bok Framtidens SEO med Jorge Castro. Även med i avsnitt 128 & 153.Här hittar du Jorge & Unna:https://www.linkedin.com/in/growthmarketing-se/?originalSubdomain=se https://growthmarketing.se/ Följ Björn på LinkedInhttps://www.linkedin.com/in/bjornspenger/ Följ Framtidens E-handel på LinkedInhttps://www.linkedin.com/company/framtidens-e-handel/ Besök vår hemsida & Instagramhttps://www.framtidensehandel.se/ https://www.instagram.com/framtidens.ehandel/ Sponsorhttps://www.treyd.io/ Poddklipparehttps://www.linkedin.com/in/michaela-dorch-6a9a84113/ Tusen tack för att du lyssnar!Support till showen http://supporter.acast.com/framtidens-e-handel. Hosted on Acast. See acast.com/privacy for more information.
Join Nate Matherson as he sits down with Rebekah Edwards Le for the fourteenth episode of the Optimize podcast. Rebekah is the co-founder and CEO of Clara, a boutique content and SEO agency focused on producing high-quality content for B2C brands in the health, wellness, lifestyle, and coaching industries. Rebekah has been in the content marketing space since 2014 and partnered with brands including Ask the Dentist, Ancient Nutrition/Dr. Axe, Surely Wines, PrimeHealth, and The Real Food Dietitians. In this episode, Rebekah and Nate discuss what it takes to create great content in 2023 and how to prepare for algorithm updates. The pair discuss optimizing content strategy for the Your Money, Your Life (YMYL) space, crafting perfect content outlines and briefs, and navigating the realm of AI-generated content. Rebekah also shares tips on finding and hiring great talent from an agency owner's POV. Closing out the episode is our popular lightning round of questions! For more information please visit www.positional.com, or email us at podcast@positional.com.Resources:Join Positional's Private Beta Here: www.positional.comCheck in with Nate on LinkedIn & TwitterCheck in with Rebekah on LinkedIn & TwitterWhat to Listen For:02:25 Rebekah's background and starting Clara05:10 Clara's core services07:08 What makes a fantastic piece of content in 2023?09:57 How to write perfect content outlines and content briefs13:02 How content strategy changes within the Your Money, Your Life (YMYL)17:51 Rebekah's thoughts on AI-generated content21:34 How to find and hire SEO and content marketing professionals25:32 The importance of revisiting and optimizing your content29:25 How to prepare for algorithm updates34:54 Dr. Axe Case Study36:15 Lightning question round
Jeff Crawford is the president of Zo Digital, a bi-lingual digital marketing agency he founded over seven years ago. He describes many of the mistakes foreign companies make when setting up their web presence in Japan and explains how to remedy these issues. What hidden gems can be discovered in your site analytics to improve eCom sales. Why Japanese sites are often so busy and loud. Simple and practical advise on how to increase traffic and improve conversion rates through "Authoritativeness" and "Trustworthiness". This might sound a bit technical but Jeff explains it all in a very easy to understand style. I guarantee you will become more digital marketing savvy after listening to Jeff's stories and advise. Other topics we discuss:The biggest mistakes foreign firms make when launching web sites in JapanWhat is a "YMYL" site (Your Money or Your Life)How Google ranks and evaluates websitesSimple methods to increase your site's E.A.T. (E = Expertise)Isn't "User Experience" subjective?The best and worst way to create web "content"Google voice search SEO is comingThe most important web site page for Japanese (26:23)Key Word research and how to master the nuanceWhat many Japanese think about the typical western website How much companies should invest in SEO as a % of salesHow does understanding analytics specifically improve ones business (29:34)The Free Unsolicited Business IdeaZo Digital: https://www.zodigital.jp/Jeff Crawford: https://www.linkedin.com/in/jeffcrawford/Japan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.lifeMore Episodes like this HERE: https://www.nowandzen.jp/
Google VS Chat GPT Taste Test: In blind testing, users appear to prefer ChatGPT search results over Google by almost 2:1. Those are the findings of the test's creator, ClickPop, which requires some caveats. Nonetheless, the outcome suggests the Google brand and familiar UI may be a bigger factor in Google's dominant search position than search qualityGoogle Ad Liaison provided bad pruning advice to CNET: CNET was "busted" by Gizmodo this week for pruning a bunch of old content. The search liaison for Google came out and said: "Hey, you shouldn't do this. You shouldn't prune your content. The notion that Google doesn't like old content is just wrong". The takeaway from the comment is intended to be "don't prune content", which is a piece of very bad SEO advice. It sounds like CNET is, has a really good SEO team that clearly understands what they are doing. They noted: "Removing content from our site is not a decision we take lightly. Our teams analyze many data points to determine whether there are pages on CNET that are not currently serving a meaningful audience. This is an industry wide best practice for large sites like ours", whatever Google might say.Consumers indicate that reviews are important but do they read them? Our user research in YMYL local categories continues to show that reviews are incredibly important to reviewers; it is the single most mentioned criteria and probably influences even those searchers that don't mention it. Yet very few people actually seem to read the reviews and primarily look at the rating stars and secondarily at the quantity. This should be a clarion call for the FTC to ban any review incentives rather than require that they be labeled. The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.near memo ep 123Subscribe to our 3x per week newsletter at https://www.nearmedia.co/subscribe/
Will Google's new Search Generative Experience (SGE) help or harm site owners? Spencer and Jared kick off the latest episode of Niche Pursuits News pondering this question with some interesting findings as they look at various examples of search queries. They also reflect on a recent Twitter poll by Lily Ray and contemplate whether or not SGE seems to be an improvement over the existing Google search experience. For instance, in the event it turns out to be a glorified featured snippet and not so much AI as it is displaying site content directly on the SERPs, will Google provide attribution to site owners? They also consider how this GSE may work in YMYL niches. But in hopeful news, Bing AI has added links to sources of information within their AI results which could help put pressure on Google to do the same. The discussion then moves onto their shiny object shenanigans. Spencer shares some recent troubles he's run into with his faceless YouTube channel and what they're doing to fix it. Plus, he discusses how his upcoming plugin Rank Logic is coming along after beta testers finally got to use it. Then Jared gets into how he decided to jump into the Amazon influencer program and how he and his 201 Creative business partner Kaitlin managed to create 100 videos within a few days reviewing items in their homes. And as always, they close things out with some great niche site discoveries. Jared starts with Snake Dreams, a site that focuses on interpreting dreams about snakes. And although it's not doing so well these days, according to Ahrefs - back in 2017 it was receiving an average of 56,000 organic monthly visitors. Then it's onto Spencer's site highlight, Dimensions.com. This is a reference database for product dimensions founded by an architect that provides dimensions for various objects and people, including celebrities and fictional characters. The site is monetized via display ads and a subscription service that offers 2D and 3D downloads, no ads, easy download access, and support. And it appears the site is getting lots of traffic! So, it makes you wonder what's an problem or issue that people like have that could be turned into a helpful niche site! Overall, it's another helpful episode to wind down for the weekend, hope you enjoy.
Episode 159 contains the notable Digital Marketing News and Updates from the week of May 1-5, 2023.1. Google Updates Guidance For Cross-Domain Canonicals – Google has updated its help documentation for canonicalization. It removed a line about syndicated content and also updated a line about noindex to prevent selection of a canonical page within a single site. Per Google, “The canonical link element is not recommended for those who wish to avoid duplication by syndication partners, because the pages are often very different. The most effective solution is for partners to block indexing of your content.”But first, let me explain what canonicalization actually means. A canonical tag (aka “rel canonical”) is a way of telling search engines that a specific URL represents the master copy of a page. Using the canonical tag prevents problems caused by identical or “duplicate” content appearing on multiple URLs. Practically speaking, the canonical tag tells search engines which version of a URL you want to appear in search results. A cross-domain canonical is when the duplicate page appears on an entirely different website (domain).Previously, Google has recommended you use the canonical tag for syndicated content even though it was a hit or miss. 2. Video Description In Structured Data Is Now Optional – The description of the video is used to help Google understand the video, but it is no longer a requirement for video structured data. But Google still recommends doing it. Google updated the “description” property from “required” to “recommended” in the structured data documentation.Please fill out the description if you can.3. Google: Clarification On E-E-A-T – Danny Sullivan, Google's Search Liaison said on Twitter, “Our existing documentation does explain E-E-A-T and YMYL in the context of how they should be considered by content creators seeking to produce helpful, people-first content. It's all on this page.”Remember, Google has been saying for years now that there is no E-A-T (or now E-E-A-T) algorithm, but Google does have factors and signals it looks for that align with the values around determining content that demonstrates E-E-A-T.The page Danny linked to says, “Google's automated systems are designed to use many different factors to rank great content. After identifying relevant content, our systems aim to prioritize those that seem most helpful. To do this, they identify a mix of factors that can help determine which content demonstrates aspects of experience, expertise, authoritativeness, and trustworthiness, or what we call E-E-A-T. While E-E-A-T itself isn't a specific ranking factor, using a mix of factors that can identify content with good E-E-A-T is useful.” Google's example says its “systems give even more weight to content that aligns with strong E-E-A-T for topics that could significantly impact the health, financial stability, or safety of people, or the welfare or well-being of society. We call these “Your Money or Your Life” topics, or YMYL for short.””So again, E-E-A-T is important, but optimizing for it directly it not really possible. You can however write content that demonstrates those qualities and Google should understand that and reward that type of content. But there is not one specific thing to do, it is many things signals that Google uses to determine if a piece of content demonstrates experience, expertise, authoritativeness, and trustworthiness, aka E-E-A-T.4. Google: How To Accelerate Website Indexing – During May'23 Google SEO office-hours Q&A session, a concerned website owner inquired about the slow indexing of their 16,000-page site. Google Search Relations team member Gary Illyes explained that indexing speed depends on several factors, the most crucial being the quality of the site and its popularity on the internet. Illyes suggested that website owners ensure their content is of the highest quality possible to increase the indexing speed. High-quality content is essential as Google's algorithms prioritize it when determining indexing priority. However, the definition of high-quality content extends beyond the mere text of individual articles.According to Google's John Mueller, the quality of content encompasses the overall website, including its layout, design, integration of images, and page speed. These elements contribute to a positive user experience and are key factors that Google considers when assessing quality.Illyes also recommended that once you ensured that your content is the highest quality you can possibly make, try to run some social media promos perhaps so you get people to start talking about your site. This is what he had to say, “How fast a site is indexed depends on a bunch of things, but the most important one is the quality of the site, followed by its popularity on the internet. Once you ensure that your content is the highest quality you can possibly make, try to run some social media promos perhaps so you get people to start talking about your site. That will likely help.”Reading between the lines, so backlinks, links from external websites to your site, contribute to faster indexing and improved search engine rankings. And Technical SEO (optimizing a website's structure, code, and page speed to meet search engines' crawling and indexing requirements) is crucial.5. Google: Focus On Content Quality Over Posting Frequency – Google's Search Advocate John Mueller, recently engaged in a candid discussion on the r/BigSEO subreddit, addressed the question of blogging frequency. “The problem with trying to keep a frequency up is that it's easy to end up with mediocre, fluffy content, which search engine quality algorithms might pick up on, and then assume the whole site is like that. Taking risks like this in the beginning when it's easy for you to start over is probably fine, doing that in the long run will be painful when it catches up to you. (All of this applies even more if you're taking short-cuts with gen-ai content).”So folks, prioritize creating unique and compelling content over maintaining a consistent posting schedule. 6. Google: Avoid Outdated Link Building Strategies – Google's John Mueller made it very clear that you should avoid outdated link building strategies such as SENuke or PBN's.The concept of SENuke and similar link-building tools is that you blast loads of (usually rubbish) content all over the internet, to get backlinks. And a private blog network (PBN) is a group of websites that only exists to provide backlinks to other websites. The purpose of a PBN is to manipulate Google to improve a site's Google search rankings. PBNs clearly violate Google's Webmaster Quality Guidelines and can result in harsh penalties. Google's link spam guidelines state: “Any links that are intended to manipulate rankings in Google Search results may be considered link spam. This includes any behavior that manipulates links to your site or outgoing links from your site.” So, PBN's clearly fall within this guidance.7. Google: Disavowing Links Based On Third-Party Metrics Is A Terrible Idea – When John was asked if one should disavow links based on those pages being under a certain score from a third-party tool, John said no. John wrote on Twitter, “That seems like a terrible idea.” “Also, none of those metrics are things Google cares about, as any SEO tool will tell you… hopefully,” he added.8. Google: Links From Spammy Sites Are Not TrustWorthy – In the May 2023 Google SEO office hours, someone asked “If a domain gets penalized does it affect the links that are outbound from it?” To that question, Duy Nguyen from the Google Search Quality team said “I assume by penalize you mean that the domain was demoted by our spam algorithms or manual actions. In general, yes, we don't trust links from sites we know is spam.” This is common knowledge however it is good to have someone from the spam system say it so clearly.9. Google: “Coming Back Soon” Pages For Site Migrations – Google's John Mueller wrote on Twitter, “I'd try very hard to avoid having a “coming back soon” page during a revamp. I don't think you'd gain a lot by bouncing it back & forth.” “If you need it for
Edge of the Web - An SEO Podcast for Today's Digital Marketer
Should AI be used for YMYL content? Does CLS have more weight in Google Core Web Vitals? Will Bing's chatbot steal your clicks? These questions and more are explored by Erin Sparks and guest co-host Mike King on the EDGE! This week's Barry Blast examines a traveling SEO grifter, ads arriving to Bing's new ChatGPT SERP interface, and the concerns publishers have with search engine chat interfaces. A big thanks to our new title sponsor of the show, SE Ranking. Check out their exclusive giveaway to the EDGE audience! News from the EDGE: [00:01:30] Today's Guest Host: Mike King [00:05:46] Should AI be Used for YMYL Content? [00:12:48] Our Title Sponsor: SE Ranking Take the SE Ranking Checklist Challenge!Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps: Create a project, add at least 5 keywords; Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section; Run a website audit and show what issue you are going to fix; Do a backlink check and upload your backlinks to the Backlink Monitoring tool; Optimize one page using the Content Marketing tool. Good luck! Deadline for the contest is February 28th. [00:14:54] Does Cls Have More Weight In Google Core Web Vitals? It Depends… [00:20:03] Will Bing's Chatbot Steal Your Clicks? [00:26:37] EDGE of the Web Sponsor: Inlinks Barry Blast from Search Engine Roundtable: [00:27:42] Barry Blast 1: Reddit: SEO Guy Travels Across Europe To Upload Photos Locally To Facebook – link [00:30:31] Barry Blast 2: Ads In The New Bing Chat Interface – link [00:33:57] Barry Blast 3: Big Publishers Concerned With AI Powered Search From Google & Bing – link Thanks to our sponsors! SE Ranking https://edgeofthewebradio.com/seranking Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @iPullRank Twitter: @TheMann00 Twitter: @EDGEWebRadio Would love it if you'd give us a rating on ratethispodcast.com/edge! #StandwithUkraine edgeofthewebradio.com/ukraine
1. Reddit Launches Reddit for Business Website - Reddit's launched a Reddit for Business website, which provides a heap of insights, tips, and notes for prospective Reddit ad buyers, which could help them with their paid Reddit marketing. The mini-site includes usage stats, tips, case studies and educational resources to help guide you on your Reddit ads journey. In the announcement, Reddit wrote that:“90% of users trust Reddit to learn about new products and brands. For context, that's higher than Google, Amazon, Twitter, Instagram, and Snapchat. The communities' trust turns into action. Redditors tend to be more informed consumers, more valuable buyers, and they go hard for their favorite brands. They're also more likely to recommend the products they love - which never hurts”If you're thinking about Reddit ads, it's definitely worth a look, with the case studies, in particular, acting as a guide book, of sorts, for effective, creative Reddit marketing. Listen to the podcast to hear what I feel about Reddit Ads.2. Instagram ‘Group Profile' - This week, Instagram updated its group chat function and are now calling it ‘Group Profiles'. Content inside the group profile will only be visible to group members, and Collaborative Collections. Group Profiles are effectively shared profiles where you can post content for the entertainment of the group (that won't be shared with your followers), while Collaborative Collections will enable you to save posts to a private collection within your group chat. To me, this is just the beginning of IG Group since Meta (parent company of Facebook) has realized that a lot of IG users do not use Facebook thus need a way to keep them on the platform longer.3. GA4 Now Has A Built-In Landing Page Report - A landing page is the first page someone lands on when they visit your website. Google Analytics 4 (GA4) is rolling out an out of the box functionality that allows users to generate landing reports. Before this update, which is being rolled out to users gradually, landing page reports had to be manually constructed. This was an confusing process, which required multiple clicks. Use the report to evaluate the effectiveness of your landing pages. The default, automated report includes metrics for Views, New Users, Average Engagement Time per Session, Conversions, and Total Revenue. However, these fields can be modified and customized to business needs.4. Google Launches Search Status Dashboard - Google has launched a status dashboard for Google Search at status.search.google.com. The Google Search status dashboard will show you if there is an outage or issue with Google Search. Specifically, Google will confirm if there is an issue with crawling, indexing, or serving in Google Search. Google wrote, “as we head into 2023, we want to introduce another tool for the public to understand the most current status of systems which impact Search—crawling, indexing, and serving… while system disruptions are extremely rare, we want to be transparent when they do happen.”5. Google Ads Introduces Simulation Tool For Data-Driven Attribution - Before making a purchase or completing another valuable action on your website, people may click or interact with several of your ads. Typically, all credit for the conversion is given to the last ad customers interacted with. But was it really that ad that made them decide to choose your business? Data-driven attribution gives credit for conversions based on how people engage with your various ads and decide to become your customer. It uses data from your account to determine which keywords, ads, and campaigns have the greatest impact on your business goals.Google has already made it clear that they prefer advertisers use data-driven attribution as their preferred model. To convince Advertisers on the benefits of using Data-Driven Attribution, Google is rolling out a simulation tool for eligible advertisers that will allow them to see how automated bidding would have reacted to data-driven attribution over the last seven days. P.S: Google is also working to bring data-driven attribution to more advertisers and more ad types. Historically, data-driven attribution has supported Search, Shopping, Display and YouTube ads. Google is expanding its support to app conversions and will begin supporting Discovery formats (including those in Performance Max) next year.Google claims that “Advertisers who switch to data-driven attribution from another attribution model typically see a 6% average increase in conversions.” You can read the announcement from Google here.6. Google Ads Introduces Four New Features To The Insights Page - Google has introduced four new features to the Insights page in Google Ads - search terms insights, asset insights, audience insights, and change history insights. Search terms insights let you see what your customers are searching for without having to examine every individual search term, Google explained. By grouping these terms into broader, intent-based categories, you can easily identify which themes are most popular with your customers along with metrics like conversion performance, search volume and search volume growth. Asset insights helps you learn about the creative assets that "resonate with your potential customers," Google wrote. This is an easy way to identify highly-engaged audiences, and can be used to inform the assets and landing pages you create for these groups, or even shift your entire marketing and product strategy. Using our previous sporting goods retailer example, you might see that bicycle-related image and video creative resonates with “Green Living Enthusiasts.” Based on this insight, you can pair these assets with a landing page that prominently features your sustainability efforts, or go one step further and use the insight to build out a completely new product line, Google added. Audience insights, was recently added to the account level on Google Ads. This insights page helps you understand the characteristics of the people who engaged with your business. These insights give you a better idea of what your customers care about, making it easier to tune your creative for their unique interests and traits. Change history insights help you identify how changes you've made in your account may impact performance. When there's a significant shift in your campaign's key metrics, this insight can help you find out which changes you made that may have caused this shift in performance — and then figure out how to proceed. 7. Google Rolls-out December 2022 Link Spam Update - Google has rolled out a December 2022 link spam update. In the announcement, Google wrote, “Our launch today, which we refer to as the December 2022 link spam update, will take about two weeks to fully roll out. Ranking may change as spammy links are neutralized and any credit passed by these unnatural links are lost. This launch will affect all languages.”This update is leveraging Google's SpamBrain - Google's AI-based spam prevention system that the search company launched in 2018. SpamBrain is credited by Google for catching about six times more spam sites in 2021 than it did in 2020, reducing hacked spam by 70% and reducing gibberish spam on hosted platforms by 75%.In the announcement, Google wrote that SpamBrain can not only “detect spam directly, it can now detect both sites buying links, and sites used for the purpose of passing outgoing links.”To avoid getting into trouble, follow the advice from July 2021 : “Site owners should make sure that they are following the best practices on links, both incoming and outgoing. Focusing on producing high quality content and improving user experience always wins out compared to manipulating links. Promote awareness of your site using appropriately tagged links, and monetize it with properly tagged affiliate links.”8. Google Recommends You To Stop Chasing Expired & Repurpose Domains - In the SEO world, expired domains are a big thing. So much so that there are forums and secondary marketplace to buy and sell expired domains with good Domain Authority (DA). Google's John Mueller said that using expired domains, and repurposed domains are "SEO-flotsam, index-cruft." John went on to add that search engines have had a lot of practice with dealing with that appropriately. John went on to add that you can "build a new site if you want," but he said, "don't assume there's old & tasty SEO-juice to lick up just by placing a site on an old domain."Back in Jan 2021, Aaseesh from the Google Webmaster Trends Analysts team said in a Google Webmaster Help thread that "Google understands when domains change ownership so it won't necessarily rank for the queries it used to rank pre change of ownership. So if the sole purpose of buying a domain is to get search traffic from the old domain, I would suggest against doing so since there's no benefit."There you go, another SEO myth busted. 9. Google: Diverse Content Can Also Rank If You Just Write For Your Readers - Danny Sullivan, the Google Search Liaison, said on Mastodon that your content does not need to be on one topic, one niche topic, for it to rank well. You can write about diverse topics on your site. The main thing, Danny said, was that you should write content however you want for your people and not for search engines.10. Google On Why Your Page Pops On/Off From The Search Index - When @seowolf asked John Muller what could be the reason for his page to shown in search results at a low position and then not showing up at all in search results. John responded “That can happen, and probably isn't particularly uncommon. Things can pop into the index for a bit, and then pop out again. When things are on the edge and the system has to make a yes/no decision, sometimes it goes one way for a while, and then the other way again. The web is noisy, I think that's fine.”Last year, John talked about “edge of indexing” - your pages are on the threshold of having enough quality to be in the Google index and not enough quality to be in the Google index. If you're teetering on the edge of indexing, there's always fluctuation.It basically means you need to convince Google that it's worthwhile to index more.What John is sharing aligns with Gary Illyes of Google shared about being on the edge of quality - if your pages disappear from Google Search and then reappear when you manually submit them to Google, that means you're on that edge. In fact, John Mueller of Google also said that if you need to submit pages to Google manually, it is likely a sign of a quality issue with those pages.11. Google Adds ‘Experience' To Search Quality Raters Guidelines. EAT Becomes EEAT. - In addition to AI based ranking, Google also leverages third-party Search Quality Raters (spread out around the world and highly trained using the Search Quality Raters Guidelines) to evaluate and rate a website. So Search Quality Raters Guidelines is considered as the Google Search Bible. If you want to rank higher and better then you have to read through the guidelines and make sure you are following it.Now. Google has updated the Google search quality raters guidelines and added a new E to E-A-T. Google is adding experience on top of expertise, authoritativeness, and trustworthiness. Google said that trust is the most important of all four elements here. What is Google looking for with experience? Google said when you write the content, does that "content also demonstrate that it was produced with some degree of experience, such as with actual use of a product, having actually visited a place or communicating what a person experienced?" Google explained that there are "some situations where really what you value most is content produced by someone who has first-hand, life experience on the topic at hand." Google shared this example, "if you're looking for information on how to correctly fill out your tax returns, that's probably a situation where you want to see content produced by an expert in the field of accounting. But if you're looking for reviews of a tax preparation software, you might be looking for a different kind of information—maybe it's a forum discussion from people who have experience with different services."Google said in the updated guidelines that Experience, Expertise and Authoritativeness are important concepts that can support your assessment of trust, with trust being the most important member of E-E-A-T. Google said, "trust is the most important member of the E-E-A-T family because untrustworthy pages have low E-E-A-T no matter how Experienced, Expert, or Authoritative they may seem."But how does "experience" differ from "expertise?" Google said, "pages that share first-hand life experience on clear "Your Money or Your Life” (YMML - pages or topics that could potentially impact a person's future happiness, health, financial stability, or safety.) topics may be considered to have high E-E-A-T as long as the content is trustworthy, safe, and consistent with well-established expert consensus. In contrast, some types of YMYL information and advice must come from experts."The latest (Dec 15, 2022) version of search quality raters guidelines is 176 pages long and can be found here. If reading this update is making you nauseated then reach out to us for a complimentary consultation.
Most SEOs have heard of E-A-T but why has there been such a big emphasis on E-A-T? How does Google actually use E-A-T? And how do you optimize for E-A-T? 1. What is E-A-T? 2. What is YMYL? 3. How does Google use E-A-T? 4. Why is there such a big emphasis on E-A-T? 5. Can you see your E-A-T score? 6. How do you optimize your E-A-T? 7. Can you influence E-A-T in areas other than content? For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial
1. Google's Introduces Policy Circumvention - Google has added a new spam policy to its search spam policies - “Policy circumvention.” In short, if you take any action you take to bypass the other Google Search spam or content policies such as creating new sites, using other sites or other methods to distribute that content, maybe on third-party sites or other avenues then Google will restrict or remove the content from showing up in search. Here is what Google wrote:“If you engage in actions intended to bypass our spam or content policies for Google Search, undermine restrictions placed on content, a site, or an account, or otherwise continue to distribute content that has been removed or made ineligible from surfacing, we may take appropriate action which could include restricting or removing eligibility for some of our search features (for example, Top Stories, Discover). Circumvention includes but is not limited to creating or using multiple sites or other methods intended to distribute content or engage in a behavior that was previously prohibited”2. Google's Advice On When You Should Move Your Blogs To A Sub-Domain - John Mueller of Google recently shared his advice on when you should add blogs to a Sub-Domain. John shared that he will move blogs to a subdomain over a www when he thinks the content on the subdomain can live on its own. He said "my way of thinking with regards to subdomains is that it depends on what you're trying to do. Is it content that's meant to be tightly connected to the main site? Then put it on the main site. If you want the content to stand on its own, then a subdomain is a good match."He also shared that there are technical considerations to think about outside of SEO. He said "There's also the technical side-effect of subdomains sometimes making things a bit more complicated: verification in search console, tracking in analytics, DNS, hosting, security, CSPs, etc."Lastly, John added "To be clear, I think it will affect rankings of the new content, but ultimately it depends on what you want to achieve with it. Sometimes you want something separated out, sometimes you want to see something as a part of the main site. These are different situations, and the results will differ."3. Google: 60% Of The Internet Is Duplicate & Prefers https - Gary Illyes from Google shared during Google Search Central Live in Singapore that 60% of the content on internet is duplicate. To find duplicates, Google compares the checksum generated from the main content and if the checksum matches then the content is duplicate. Lastly, Gary mentioned that Google will always pick a https url over http. Ensure that you have https on your website and focus on producing something way more unique and useful than most of what is out on the internet. 4. Google Re-confirms That E-A-T Applies To Every Single Search Query - During recent SMX Next event, Hyung-Jin Kim, the Vice President of Google Search (who has been working on search quality for the past 20 years and leads up core ranking at Google Search) reconfirmed that E-A-T is used in every single query, it is applied to everything Google Search does. "E-A-T is a core part of our metrics," he added, explaining that it is to "ensure the content that people consume is going to be, is not going to be harmful and it is going to be useful to the user." Here is the transcript of what he said exactly:“E-A-T is a core part of our metrics and it stands for expertise, authoritativeness and trustworthiness. This has not always been there in Google, and it is something we have developed about 10 to 12 to 13 years ago. And it is really there to make sure that, along the lines of what we talked about earlier, that is it really there to ensure the content that people consume is going to be, is not going to be harmful and it is going to be useful to the user. These are principles we live by every single day. And E-A-T, that template, of how we rate an individual site based on expertise, authoritativeness and trustworthiness, we do it to every single query and every single result. So it is actually pretty pervasive throughout everything we do. I will say that YMYL queries, the your money or your life queries, such as when I am looking for a mortgage or when I am looking for the local ER, those we have a particular eye on and pay a bit more attention to those queries because those are some of the most important decisions people can make, some of the most important decisions people will make in their lives. So I will say that E-A-T is has a bit more of an impact there but again, I will say that E-A-T applies to everything, every single query that we have.”5. Google Publishes A Guide To Current & Retired Ranking Systems - You can find out which algorithms Google uses to rank search results and which ones are no longer in use with the help of a new guide to Google's ranking systems. Furthermore, Google distinguishes between ranking "systems" and ranking "updates" in its most recent guide, using new terminology. RankBrain is one example of a system that is always operating in the background. On the other hand, an update describes a one-time adjustment to ranking structures.For instance, when Google returns search results, the helpful content system is always active in the background, while it is subject to modifications to enhance its performance. Other examples of one-time adjustments to ranking algorithms include spam updates and updates to the core algorithm.Here is the list, in alphabetical order, of Google's ranking systems that are currently operational. BERT: Short for Bidirectional Encoder Representations from Transformers, BERT allows Googe to understand how combinations of words can express different meanings and intent. Crisis information systems: Google has systems in place to provide specific sets of information during times of crisis, such as SOS alerts when searching for natural disasters. Deduplication systems: Google's search systems aim to avoid serving duplicate or near-duplicate webpages. Exact match domain system: A system that ensures Google doesn't give too much credit to websites with domain names that exactly match a query. Freshness systems: A system designed to show fresher content for queries where it would be expected Helpful content system: A system designed to better ensure people see original, helpful content, rather than content made primarily to gain search engine traffic. Link analysis systems and PageRank: Systems that determine what pages are about and which might be most helpful in response to a query based on how pages link to each other. Local news systems: A system that surfaces local news sources when relevant to the query. MUM: Short for Multitask Unified Model, MUM, is an AI system capable of understanding and generating language. It improves featured snippet callouts and is not used for general ranking. Neural matching: A system that helps Google understand representations of concepts in queries and pages and match them to one another. Original content systems: A system to help ensure Google shows original content prominently in search results, including original reporting, ahead of those who merely cite it. Removal-based demotion systems: Systems that demote websites subject to a high volume of content removal requests. Page experience system: A system that assesses various criteria to determine if a webpage provides a good user experience. Passage ranking system: An AI system Google uses to identify individual sections or “passages” of a web page to understand better how relevant a page is to a search. Product reviews system: A system that rewards high-quality product reviews written by expert authors with insightful analysis and original research. RankBrain: An AI system that helps Google understand how words are related to concepts. Allows Google to return results that don't contain exact words used in a query. Reliable information systems: Google has multiple systems to show reliable information, such as elevating authoritative pages, demoting low-quality content, and rewarding quality journalism. Site diversity system: A system that prevents Google from showing more than two webpage listings from the same site in the top results. Spam detection systems: A system that deals with content and behaviors that violate Google's spam policies.
Google probably did yet another weekend search ranking algorithm update, I see a pattern here. Google's Hyung-Jin Kim said E-A-T is used for all queries, not just YMYL. Google documented its notable search updates, they now call systems...
Pearl discusses the current state and future of content marketing, the challenges of building YMYL content at scale, how CEOs can prioritize tasks to better achieve growth, and offers advice for aspiring leaders.
Google's ranking standards are summed up in two acronyms - EAT, and YMYL. EAT stands for Expertise, Authority and Trust; YMYL stands for Your Money or Your Life. Dramatic nature of Google aside – why should we follow these acronyms? How and why do they build trust with our audience on the internet? Listen as Julia explains. PLUS: The update Google has made to these guidelines this year, meaning that the author on your blog matters, too! This is explained right here in the full episode. * All episodes: https://contenthacker.com/podcast/ * We LOVE takeaways! Tag Julia with a screenshot of this episode @fementrepreneur and share on Instagram for a reshare to our audience!
Edge of the Web - An SEO Podcast for Today's Digital Marketer
Dawn Alexander joins Erin Sparks to discuss the history of Google updates and the pursuit of “cleaning” up the web. Dawn shows her expertise and knowledge in the science of SEO. She gives context to the timeline of updates, in light of the new Google Helpful Content update just released. We discuss the continued goals of spam removal and increasingly helpful content promotion in search. Listen as we unpack Natural Language Processing, BERT, E.A.T., and all of the signals that Quality Raters Guidelines mark as trustworthy. [00:01:30] Our Title Sponsor [00:01:59] Check Out Our Weekly News [00:08:55] Google Crawling the "Frontier": Avoiding Low Quality [00:10:08] The 2009 Caffeine Update [00:10:49] 2011 Google Panda: A Focus on Low Quality [00:11:27] 2012 Google Penguin Update was Massive [00:12:58] EDGE of the Web Title Sponsor: edgeofthewebradio.com/pageonepower [00:13:40] 2014 - The Emergence of E.A.T. (YMYL) [00:15:09] E.A.T. is a Testing Standard to Give Feedback Back to the Algorithms [00:17:08] 2015 Mobilegeddon & RankBrain [00:17:55] 2018's Broad Core Algorithm Update [00:19:07] BERT (2019): Understanding of the Nuance in Language [00:21:24] Page Experience Updates in 2020 [00:24:02] EDGE of the Web Sponsor: Site Strategics [00:24:48] 2021 Passage Ranking (not Passage Indexing): Related to Efficiency [00:27:52] Now that we have Efficiency, MUM expands across all Media [00:29:57] Product Review Updates (more Helpful Content?) [00:34:08] The Push Back on Disinformation [00:37:40] The Speed of Updates: Testing is Happening in the Wild Thanks to our sponsors! Page One Power https://edgeofthewebradio.com/pageonepower Site Strategics https://www.sitestrategics.com Follow Dawn: https://www.twitter.com/dawnieando https://www.facebook.com/dawnlesleyanderson https://www.linkedin.com/in/msdawnanderson/ https://www.instagram.com/dawnieando
Weed, cookies, Google, TikTok; this episode has it all! Gyi and Conrad sort through the latest and greatest in the world of law firm marketing, and help you stay ahead of the curve. Hope you're hungry. ----- The new Hubspot Marketing Trends Report, The State of Inbound Marketing Trends is out. And you know what? Short videos, TikTok, and “reels” are hot. Social Media might be the new king, but is it better than search engine Marketing? A look at what's new in 2022. Hack your way through today's digital jungle. Then the guys take a look at the Google Search Quality Rater Guidelines Update. What's working in Google search results? And what are you wasting your time on? YMYL, E-A-T, and all the big changes. The things you need to know—and put to work—today. The News: Google slow rolls their rollback of third-party cookies. What's a third-party cookie? Canna Law Blog cited by Congress References mentioned: Lunch Hour Legal Marketing is now on YouTube! Mockingbird.Marketing.com/benchmarks Google Ending Third-Party Cookies Canna Law Blog Cited by Congress China Law Blog New Hubspot Marketing Trends Report: Law By Mike Joshua D. Hodges, Esq Google Search Quality Rater Guidelines Update: What Has Changed 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates Clio Cloud Conference Clio Legal Trends 2021 Report
Weed, cookies, Google, TikTok; this episode has it all! Gyi and Conrad sort through the latest and greatest in the world of law firm marketing, and help you stay ahead of the curve. Hope you're hungry. ----- The new Hubspot Marketing Trends Report, The State of Inbound Marketing Trends is out. And you know what? Short videos, TikTok, and “reels” are hot. Social Media might be the new king, but is it better than search engine Marketing? A look at what's new in 2022. Hack your way through today's digital jungle. Then the guys take a look at the Google Search Quality Rater Guidelines Update. What's working in Google search results? And what are you wasting your time on? YMYL, E-A-T, and all the big changes. The things you need to know—and put to work—today. The News: Google slow rolls their rollback of third-party cookies. What's a third-party cookie? Canna Law Blog cited by Congress References mentioned: Lunch Hour Legal Marketing is now on YouTube! Mockingbird.Marketing.com/benchmarks Google Ending Third-Party Cookies Canna Law Blog Cited by Congress China Law Blog New Hubspot Marketing Trends Report: Law By Mike Joshua D. Hodges, Esq Google Search Quality Rater Guidelines Update: What Has Changed 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates Clio Cloud Conference Clio Legal Trends 2021 Report
Google erklärt in der neuen Version der Search Quality Rater Guidelines genauer, was YMYL-Themen sind und wie man sie erkennen kann. Weitere Meldungen in dieser Ausgabe: Google Product Reviews Update ist abgeschlossen, wer besser ranken will, sollte laut John Müller von Google einfach bessere Seiten erstellen, Continuous Scrolling jetzt auch auf deutschsprachigen Suchergebnisseiten und: Funktion zum Validieren behobener Fehler in der Google Search Console vorübergehend außer Betrieb.
In this episode Dr. Marie Haynes discusses five interesting changes Google has made to the Search Quality Evaluator Guidelines, including some information from a new Google document about the raters and the work they do. We'll learn more about what YMYL is and what Google is looking for in terms of E-A-T for the topics you write on. Links mentioned: https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf https://www.blog.google/documents/37/How_Google_Fights_Disinformation.pdf/ https://services.google.com/fh/files/misc/hsw-sqrg.pdf https://www.google.com/search/howsearchworks/ho w-search-works/ranking-results/ Marie's book: https://mariehaynes.com/book
1. Shopify Lays Off 10% Of Workforce - Tobias Lütke, the founder of Shopify, announced that it is letting go of ten percent of its workforce. He blamed himself for misjudging trends, resulting in too many employees. What was anticipated at Shopify was that the rapid Covid-era increase in E-commerce shopping would continue as a trend, hastening a greater adoption of online shopping.Unfortunately, the forecasted boom in post-Covid shopping failed to materialize. The CEO said that he decided to scale up hiring to meet the increased demand and that now that the projections are falling short, he was forced to make a difficult decision. Shopify employees face a layoff in recruiting, support roles, and sales.2. Instagram Backtracks And Rethinking Instagram Forward Strategy - In a new interview with Casey Newton, Adam Mosseri explained that Instagram will actually take a step back from recommended content, as well as its experiment with a full-screen, TikTok-like viewing experience.“For the new feed designs, people are frustrated and the usage data isn't great. So there I think that we need to take a big step back, regroup, and figure out how we want to move forward. When you discover something in your field that you didn't follow before, there should be a high bar - it should just be great. You should be delighted to see it, and I don't think that's happening enough right now. So I think we need to take a step back, in terms of the percentage of feed that are recommendations, get better at ranking and recommendations, and then - if and when we do - we can start to grow again.”3. Revenue Roundup: Microsoft, Google & Meta - Here are some key takeaways: Microsoft ad revenue decreased by about $100 million due to reductions in advertising spend LinkedIn revenue increased 26%, while user sessions grew 22%. Total Alphabet revenue 13% increase YoY to $69.7 billion (from $61.9 billion by the end of Q2 in 2021) Google Ad revenue $56.3 billion (up from $50.4 in 2021) YouTube revenue $7.3 billion (up 5% from $7 billion in 2021), which missed analysts' predictions of $7.5 billion Meta's ad revenue dropped one percent in Q2 2022 compared to last year's period. They brought in $28.82 billion from ads, though it expected to earn $28.94 billion. One positive trend to note is Facebook's daily active users are up three percent. There are now 1.97 billion people logging in every day. Meta's apps aren't declining in popularity by any means. The audience is there. The problem is that advertisers have smaller budgets, and they're not getting the same value from ads as they used to. To remedy the issue of declining ad revenue, Meta has plans to offer new types of monetization. More specifically, the company is working on ways to make money from Reels. 4. LinkedIn Launches Native Carousel Posts - LinkedIn users have been posting makeshift carousel posts for some time, using its PDF attachment option to create individual frames. And now, LinkedIn has decided to make it a fully-fledged functionality, with a new ‘Carousel' post option being added to your update tools.5. Pinterest Launches Real-Time Analytics - Pinterest has now officially launched real-time analytics elements within Pin Analytics on mobile, which will provide more data on exactly how your Pins are performing at any given time. Real-time insights are also available in the web Analytics platform, but now, you'll also be able to access much of the same data on the go, which is likely where many more people are looking to check in.Real-time insights are not available for audience metrics, like ‘Total Engaged Monthly Audience' and age and gender filters. But you will be able to see overall data on response to your Pins, whenever you check in, which could be a helpful guide for your Pin strategy.6. Google Extends Deadline For Third-Party (Tracking) Cookies To 2024 - Google is now expanding the testing window for its Privacy Sandbox APIs before it moves to disable third-party cookies in Chrome. They announced that it's expanding the testing period for its Privacy Sandbox, and its alternative tracking tools, in order to give the industry more time to provide feedback and adjust to the coming shift. “The most consistent feedback we've received is the need for more time to evaluate and test the new Privacy Sandbox technologies before deprecating third-party cookies in Chrome. This feedback aligns with our commitment to the CMA to ensure that the Privacy Sandbox provides effective, privacy-preserving technologies and the industry has sufficient time to adopt these new solutions. This deliberate approach to transitioning from third-party cookies ensures that the web can continue to thrive, without relying on cross-site tracking identifiers or covert techniques like fingerprinting.We now intend to begin phasing out third-party cookies in Chrome in the second half of 2024. As always, you can find up-to-date timelines and milestones on the Privacy Sandbox website.”7. The Reason Why The Search Console CWV Report & PageSpeed Insights Differ - Google's John Mueller explained that the two scores are different because the method for calculations is different.“... there's a difference between so-called field data and the lab data. Field data is what users have actually seen when they go to your website. And this is what we use in Search Console. That's what we use for search as well. Whereas lab data is kind of a theoretical view of your website, like where our systems have certain assumptions where they think, well the average user is probably like this, using this kind of device and with this kind of a connection perhaps. And based on those assumptions, we will estimate what those numbers might be for an average user. And obviously you can imagine those estimations will never be a hundred percent correct.”So what Mueller is saying then is that Search Console scores reflect what actual site visitors saw. The way Google measures those actual numbers is through visitors who have opted in to allowing Chrome to provide anonymized core web vitals data. Google doesn't measure every site visitor, only those who have opted in to sending that data to Google. Contrasting with Search Console's field data, PageSpeed Insights is creating a simulation of what a user might experience. The purpose of Search Console data is to show what real site visitors are experiencing. The purpose of PageSpeed Insights data is to provide an estimate of what's going on in order to provide diagnostic feedback on what may be causing poor webpage speed performance.“And similarly, the data that users have seen, that will change over time as well, where some users might have a really fast connection or a fast device and everything goes really fast on their website, or when they visit your website. And others might not have that. And because of that, this variation can always result in different numbers. Our recommendation is generally to use the field data, the data you would see in Search Console, as a way of understanding what is kind of the current situation for a website. And then to use the lab data, namely the individual tests that you can run directly yourself, to optimize your website and try to improve things. And when you are pretty happy with the lab data that you're getting with your new version of your website, then over time you can collect the field data, which happens automatically and double-check that users actually see it as being faster or more responsive as well. So in short, again, there is no absolutely correct number when it comes to any of these metrics. There is no kind of like absolutely correct answer where you'd say, this is what it should actually be. But rather, there's different assumptions and different ways of collecting data and each of these are subtly different.” The purpose of the Search Console tool is to provide granular snapshots of real-world site performance. The purpose of PageSpeed Insights is diagnostic, to identify problems and offer suggestions for improvement. 8. Google Wants You To Replace HTTP Links With HTTPS - Several years ago, Google's Gary Illyes said replacing links isn't worth it when proper redirects are in place. Now, Google's Search Advocate John Mueller says you should always try to replace internal links pointing to HTTP URLs with the newer HTTP versions. Here are the reasons why replacing old HTTP internal links with https is a good idea: First, it's cleaner than having a bunch of redirects. And, unlike external links, you have complete control over the URL visitors are sent to. Anyone clicking on a link that redirects to HTTPS has to go through the HTTP version first. Getting rid of the extra ‘hop' means visitors get to the content faster. Relying on redirects for internal links is a fool's errand. Many things can go wrong, such as redirect chains, redirect loops, and broken links. If a site loads images with HTTP URLs, it can cause browsers to give visitors a “not secure” error message, deterring them from staying on your site. Redirects eat your crawl budget because every redirect counts as a page crawled. Google can potentially crawl more pages per session without the redirects in place. Lastly, you can't depend on redirects working indefinitely. Redirects can break or get deleted while replacing the links ensures they're changed forever. 9. The 411 On Google Search Quality Rater Guidelines Update - Google has made a variety of significant updates to its Search Quality Rater Guidelines. The most significant overhauls were to Google's definitions of YMYL (Your Money, Your Life), and the extent to which E-A-T matters as a matter of page quality.Google defines YMYL topics as either being inherently dangerous (violent extremism), or harmful because presenting misinformation related to the topic can be harmful. For example, providing bad advice related to heart attacks, investments or earthquakes could cause harm to the user.Google also revamped its definition of what it means to be a low-quality page. In a previous version, Google claimed a page may be low quality, in part, because the creator of the main content may lack sufficient expertise for the purpose of the page. This statement was deleted. Google now expands upon the role of E-A-T in determining whether a page is low-quality.You can download the full 167-page PDF raters guidelines over here. 10. Google Ads Will Now Automatically Update Conversion Attribution Models - Google has sent an email letting advertisers know that if their account qualifies then their ad accounts would be switched to data-driven attribution. Advertisers have until August 24 to cancel the auto-switch.Google announced in September that data-driven attribution would become the default model, but advertisers would still have access to the five other rule-based models. Data-driven attribution uses advanced machine learning techniques to more accurately understand how each marketing touchpoint contributed to a conversion. According to Google, data-driven attribution takes multiple signals into account including ad format and time between the ad and interaction and conversion.11. Google Merchant Center Now Accepts Gated Product Listings - Google has updated its Merchant Center policy to no longer automatically disapproved free listings for products that have login required and/or restricted purchase access. Google said it now will list these products as active but with the caveat that they may “have limited visibility on Google.”Google explained “Login required” issue status means that customers visiting your store website need to provide account access information, such as entering a username and password or installing a program, before being able to view your products.Google explained “Restricted purchase” issue status means that the ability to buy products on your store website is limited to certain customers as defined by location, device type, information provided, or some other exclusive criteria. Fields like business information should be optional and content should be consistent and available to visitors in all locations.12. Google Publishes 6 Tips For E-Commerce Sites - Google published a new video offering six tips for how to make ecommerce sites eligible for special presentations in the search results. Title Tags - If the title element doesn't adequately describe what the webpage is about that Google will rewrite it, using content from the heading at the top of the page or even the anchor text from links to the webpage. Take extra care with automated product title tags to ensure there is no duplicate content or missing information. Avoid dynamically generated title tags to add availability or price data to the title tag because there's a lag between when the title tag is updated and when Google eventually shows the updated title link in the SERPs. By this time, the information may be outdated. Include High Quality Images - High quality images are a user experience consideration in that they help potential customers make up their minds about a product. Audit your site for low quality images and replacing them with higher quality photos. Checking the Max Image Preview meta data because it guides Google on how to show those images in the SERPs. Lastly, use product structured data to help Google identify the correct images to show in the search results. Many businesses consider things like images in terms of how they may help their webpage rank better in the search results. But it's more productive to consider product images in terms of how they help users decide to purchase a product. Share Rich Product Data - Structured data helps Google better understand webpages and makes them eligible to be displayed as rich results, what he referred to as “special presentation treatments” in the search results. The following are essential elements for product structured data to include: Product title Description Images Ratings Price Availability Share Price Drop Data - Sharing pricing information with Google can make the product page eligible for a special price drop presentation in the search results, which may call attention to it. Appearing in the search results with a special price drop presentation isn't guaranteed. To make a page eligible for price drop rich results, you must include the Offer property in the product structured data that is a specific price point and not a price range. Identify Products You Sell - This tip advises using accurate product identifiers such as GTIN identifiers, using a combination of Google Merchant Center feed and product structured data. Following this advice can make a product eligible for listings such as the product carousels. Create a Business Profile - Creating a Google Business Profile if the business has a physical presence. This makes a site eligible for a special listing alongside the search results. This type of listing is only available for businesses with a physical store presence or a covered service area. Watch the Google YouTube Video - How to Make Your Ecommerce Website Stand Out in Google Search (6 Tips)13. YouTube's New Feature Will Help You To Turn Your Long Form Videos Into Shorts - YouTube is looking to encourage more short clips via a new option that will enable creators to convert segments of their existing long-form content into minute-long Shorts variations. The new ‘Edit into a Short' option will enable you to select a section of your regular video uploads to then cut into a bite-sized version.14. YouTube Answers Common Questions On YT Shorts - YouTube demystifies the Shorts algorithm in a Q&A video that addresses several of the most common questions creators have about gaining visibility with short-form content. Here's a recap of each question and answer in the video. Should I Mix Long And Short-Form Content On The Same Channel? - “We've done some analysis recently where we looked at audience growth for channels that only made long-form videos, and channels that made both long-form and short videos. Channels that made Shorts actually seemed to be growing faster. We anticipate that audience demand for short-form content is here to stay. This is a format that's becoming increasingly popular, and the very reason we've been testing so much in more mobile-first creation tools and Shorts discovery.” Will YouTube Recommend More Long-Form Videos If People Watch My Shorts? - “Viewers watching Shorts aren't always the same viewers watching longer-form content… For this reason, we separate Shorts and long-form content from watch history. So when someone discovers a new channel via Shorts, we're not currently using that to inform what longer videos are recommended to them outside of the Shorts experience.” Is There A Benefit To Starting A Separate Channel For Shorts? - “Try to group your channels around similar audiences who enjoy the same or similar content. Separate them out when your viewers have totally different interests… If you start building up different audiences with different interests then consider making a separate channel.” How Many Shorts Do I Need To Upload Before The Algorithm Recommends My Content? - “Every Short is given a chance to succeed no matter the channel or the number of videos on the channel. Performance of a Short is dictated by whether or not people are choosing to watch and not skip a video in the Shorts feed. That audience engagement is often built over time as opposed to happening instantaneously.”
Kennst Du E-A-T? In punk.tuell Folge 16 stelle ich Dir die drei magischen Buchstaben für den Erfolg Deines Praxismarketings vor. Vielleicht entdeckst Du Themen, mit denen Du Dich eventuell noch nie auseinandergesetzt hast - obwohl sie für den Erfolg Deiner Website und Deines Praxismarketings essenziell sind. Oder wusstest Du, dass die Internetseite Deiner Zahnarztpraxis im Google-Kosmos eine YMYL-Seite ist? Dann weißt Du sicher auch, dass Google unendlich viel Wert auf Inhalte legt, die vertrauenswürdig sind. Und dass dieser Wert anhand des E-A-T-Modells berechnet wird und das Ranking Deiner Website beeinflusst! Du möchtest wissen, warum Expertise, Autorität und Vertrauenswürdigkeit Deines Contents die Pfeiler Deines Online-Erfolgs sind? Dann freue ich mich jetzt auf Dein Zuhören. Hier findest Du die Links zur heutigen Episode: https://praxismarketing.digital/podcast/folge/eat-praxismarketing > E.A.T.: Das Geheimrezept für erfolgreiches Praxismarketing! https://www.termfrequenz.de/podcast/content-kompass/e-a-t-vertrauen-aufbauen-nicht-nur-bei-google/ > E.A.T.: Vertrauen aufbauen, nicht nur bei Google https://de.semrush.com/blog/e-a-t-und-ymyl-leiftaden > E-A-T und YMYL — ein Leitfaden für Google's Qualitätsrichtlinien. https://blog.hubspot.de/marketing/google-eat > Google E-A-T: Tipps und alles Wissenswerte im Überblick Kontakt zu Klaus: [Klaus > LinkedIn ](https://www.linkedin.com/in/klausschenkmann/) klaus.schenkmann@parsmedia.info Immer für Dich am Start: - [parsmedia Website](https://parsmedia.info/) - [Praxismarketing-Blog](https://parsmedia.info/praxismarketing-blog/) - [parsmedia Instagram](https://www.instagram.com/parsmedia.praxismarketing/) - [parsmedia Facebook](https://www.facebook.com/parsmedia.praxismarketing) - [webDENTALK](https://www.facebook.com/webdentalk.praxismarketing) - Intro-Stimme: [Luisa Scrabic ](https://www.luisa-skrabic.com/) - Soundfiles: [Max](https://www.instagram.com/actimaxdj/) - Produktion: [Nicolas Schenkmann](https://www.linkedin.com/in/nicolas-schenkmann-483188211/)
Did you know that not all blog niches and topics are created equal in Google's eyes? Yes! Some blogs or pages are not going to rank very well in the Google Search Results because Google considers them to be Your Money Your Life pages or blogs. In this introduction to Your Money Your Life blogs and pages, we will look at what Your Money Your Life blogs and pages are, how you can still rank when writing YMYL blogs, and the best way to still make money from these blogs and pages. --- Send in a voice message: https://anchor.fm/lieze-neven4/message
In this episode of The SaaS SEO Show, we've interviewed Dimitris Drakatos, SEO & ASO Lead at Peanut, and discussed how he helped Peanut get from 0 to 2.5M monthly organic visits in 12 months.Here's what we're covering:- How to establish trust in YMYL categories- How Dimitris chooses keywords for Peanut- The future of SEOStay Tuned:► Website► LinkedIn► YouTubeThis episode is brought to you by SaaS SEO agency MINUTTIA and sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
McMakler ist an zahlreichen Standorten tätig und Investoren bewerteten das Unternehmen zuletzt mit 800 Mio. Euro. Mit Stefan Rudolph spreche ich über das Local SEO für den Immobilienmakler. Stefan erklärt, welche Bedeutung die Suchmaschinenoptimierung bei McMakler. Wir gehen auf die letzten großen Google Updates ein und warum diese gerade im Bereich "Your Money Your Life" (YMYL) richtungsweisend waren. Stefan erklärt seine SEO-Strategie und welche Rolle informativer Content auch im Local SEO spielen kann. Zu guter Letzt diskutieren wir die Bedeutung der Brand Search für McMakler und Stefan gibt wichtige Tipps für die lokale Suchmaschinenoptimierung. Sehenswert für jeden, der für die lokale Suche mit eigenen Standorten optimieren will.
In this Marketing Over Coffee: In this episode learn about a war unlike anything previous, the great resignation, YMYL, and more! Direct Link to File Brought to you by our sponsors: BlueShift and LinkedIn Ukraine – short and long term impacts? Updates @defencehq National Bank of Ukraine War Fund, Jose Andres World Central Kitchen 7:36 […] The post They Don’t Need a Ride appeared first on Marketing Over Coffee Marketing Podcast.
A YMYL page is a type of web page that contains information or services that directly affect your life. You use YMYL pages for things like your job, your salary, your benefits, and so much more. For instance, you're reading this blog post to develop knowledge about search engine optimization, which is one of the most important topics for any modern website. YMYL content is an excellent way to build trust with your customers, as such your website's ranking should be affected. This type of content should also increase the possible sales of your company and its products. To put it simply, this content should bring customers and sales to you. YMYL has become somewhat of an umbrella term for content that tells people how to conduct themselves in their everyday life. A niche like this offers many opportunities in the realm of search engine optimization content marketing. YMYL refers to content that is helpful, beneficial, or instructive to society, specifically about things that have to do with making money and living a wealthy lifestyle. The purpose is to provide prospects with the knowledge necessary for them to make a purchase decision. The content explains the value of the product, how it solves a customer's problem, or what benefit it provides. It usually contains visual elements. More info about the use of YMYL content in SEO: https://seo.co/ymyl/ Connect with us: SEO // PPC // DEV // WEBSITE DESIGN
What is YMYL, and does it matter to SEOS? In this episode, Dr. Marie Haynes discusses how Google's Quality Rater Guidelines and other documentation describe the term YMYL. She shares example websites discussed in the QRG and why they should or should not be considered YMYL. While the QRG do not replicate Google's algorithms, they show us what Google is trying to accomplish. We believe there is a lot to be learned that can be used to our advantage in understanding how Google's algorithms treat sites differently depending on whether or not their content contains YMYL information. And even if you are a non-YMYL site like a recipe site, there is much to discover here about how Google could be valuing EAT in your niche. Also in this episode: - SERP turbulence Jan 11-12 and 14-16, 2022 - Could it be related to knowledge graph changes? - The page experience update is coming to desktop in February - Several sites are seeing large spikes in Google crawling This episode corresponds with newsletter episode 218: https://www.mariehaynes.com/newsletter/episode-218-light-version/ Google's blog post on core updates https://webmasters.googleblog.com/2019/08/core-updates.html Search Quality Evaluator Guidelines (Quality Rater Guidelines) https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf Our book on how we analyze sites in the eyes of the QRG - Still valuable even though it's the 2020 version https://www.mariehaynes.com/product/quality-raters-guidelines/ Google's blog post on core updates https://webmasters.googleblog.com/2019/08/core-updates.html Past podcast episodes https://www.mariehaynes.com/seo-newsletter/seo-podcast/ Information on having the MHC team review your site in the eyes of Google's blog post on core updates https://www.mariehaynes.com/services/site-quality-assessments/ Contact MHC https://www.mariehaynes.com/contact/ Book on Unnatural Links and Manual Action Removal https://www.mariehaynes.com/product/unnatural-links-book/ Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: https://Mariehaynes.com/newsletter Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes
I denne episode har vi besøg af Olivia Stokholm fra Cognito Digital. E-A-T står for ekspertise, autoritet og troværdighed, og er kendetegnet for Google's Search Quality Rater guidelines. Ud fra de tre faktorer snakker vi om, hvordan Google rangerer sider ud fra YMYL-klassificeringen, som står for 'Your money or your life'. Derudover snakker vi om sammenspillet mellem indhold, teknik og links, som er vigtigere end nogensinde før.
In this episode, Jon will share what the acronym EAT and YMYL have to do with how Google (and Facebook) look at your website and content to determine where it ranks and who sees it.
Apa itu YMYL? Ini adalah singkatan dari 'Your Money, Your Life'. Sebuah term yang dikeluarkan oleh Google untuk menjaga pelanggan mereka.Apa yang perlu kamu ketahui tentang hal ini?
Do you have a site with mixed content - both YMYL (Your Money or your Life) and other types of content? Do you know if that is best for organic traffic?Hello. Thanks for listening to SEO tips today.Here's the takeaway: for that YMYL content to rank (and that's content where Google thinks could have an impact on the searcher's current or future well-being (physical, financial, safety, happiness, etc.). You need to break the site in two.As you probably know, YMYL content needs to be created with a high level of expertise and authority.Yes, that's the latest guidance from John Muller at Google - your non-YMYL content is probably dragging your site down. This came up in Google's April SEO office hours. Thanks for listening. Come back tomorrow for another SEO tip.
Show Notes:00:53: Debunking common E-A-T myths2:10: How does E-A-T relate to the Medic Update?4:25: What should you focus on for E-A-T if you're in YMYL?7:12: Realistic timelines to see outcomes from E-A-T related changes9:50: Getting buy-in for E-A-T changes10:45: Does domain authority and brand recognition matter more with E-A-T?15:57: Is it realistic to expect to outrank .gov sites now?20:37: How to balance E-A-T with a company's mission23:08: Unique or unexpected methods of showcasing E-A-T27:33: What keeps you up at night with E-A-T?Show Links:What Does It Mean to Have Good E-A-T? by Lily RayLily's Conductor Speech on Factoring E-A-T Into Your SEO StrategyFollow Lily on TwitterFollow Caroline on LinkedInProduced by Cara BrownSend us an emailProduced by Cara BrownSend us an email
Jeff Crawford is the president of Zo Digital, a bi-lingual digital marketing agency he founded over seven years ago. He describes many of the mistakes foreign companies make when setting up their web presence in Japan and explains how to remedy these issues. What hidden gems can be discovered in your site analytics to improve eCom sales. Why Japanese sites are often so busy and loud. Simple and practical advise on how to increase traffic and improve conversion rates through "Authoritativeness" and "Trustworthiness". This might sound a bit technical but Jeff explains it all in a very easy to understand style. I guarantee you will become more digital marketing savvy after listening to Jeff's stories and advise. Other topics we discuss:The biggest mistakes foreign firms make when launching web sites in JapanWhat is a "YMYL" site (Your Money or Your Life)How Google ranks and evaluates websitesSimple methods to increase your site's E.A.T. (E = Expertise)Isn't "User Experience" subjective?The best and worst way to create web "content"Google voice search SEO is comingThe most important web site page for Japanese (26:23)Key Word research and how to master the nuanceWhat many Japanese think about the typical western website How much companies should invest in SEO as a % of salesHow does understanding analytics specifically improve ones business (29:34)The Free Unsolicited Business IdeaZo Digital: https://www.zodigital.jp/Jeff Crawford: https://www.linkedin.com/in/jeffcrawford/Great Sleep Starts Here = gugu Sleep Company: https://gugu.jpJapan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.lifeUse the code word "ZEN" to receive discounts
In der heutigen Podcast Episode spreche ich mit Arthur Kosch von der Agentur Kosch Klink Performance. Unser Thema sind Webseiten, die in irgendeiner Art und Weise unser Leben beeinflussen können und wenn durch falsche und fehlerhafte Berichterstattung unser Leben praktisch in irgendeiner Art und Weise beeinträchtigt werden kann. Es geht um Your Money Your Life (YMYL) Webseiten, für die Google seit einigen Jahren besondere Spielregeln vorgegeben hat. Ein besonderer Wendepunkt für diese Art von Webseiten ist sicherlich auf das Core Update 2018, was als Medic-Update bezeichnet wurde, zurückzuführen. Alles weitere, viele Tipps und Inspiration gubt es im heutigen Podcast mit Arthur. Viel Spaß Weitere Info, Links und euer Feedback zum Podcast unter www.seosenf.de/144
Du lernst, wie du die Vertrauenswürdigkeit deiner Website im Kontext YMYL prüfen und optimieren kannst.
Du lernst, wie du den Faktor Expertise bzgl. Inhalt, Nutzerzufriedenheit & strukturierte Daten auf einer Website überprüfst.
Happy New Year! It's time to take advantage of all the hard work Google has been doing updating its algorithms to provide better search results. So, how is the Google December 2020 Core Update going to impact your results? Here are our impressions, but first. What's a core update? "Several times a year, we make significant, broad changes to our search algorithms and systems. We refer to these as "core updates." They're designed to ensure that overall, we're delivering on our mission to present relevant and authoritative content to searchers. These core updates may also affect Google Discover." Google organizes content from your website and uses algorithms to determine the searcher's query's true meaning. If Google understands the importance of the search, it's goal will be to show the most relevant search results. If your website's traffic has declined following a Google core update, most likely, Google's algorithms have determined that there are other pages on the web that are more relevant and helpful than yours. Suppose you are still building spammy backlinks and writing poor or thin content. It won't be easy to rank your website in 2021. As a business owner, you have to care about reputation and brand. You are setting up all your social media accounts, having a modern and fast website, and excellent communication. These are factors that help elevate your brand trustworthiness with Google and website visitors from SEO. Reviews and many other interactions that happen on and off your website are essential. Holistically, you're building a reputation and a brand. This is easy to understand and improve without being an SEO geek like me. What it comes down to is the content. Google has been improving Natural Language Processing (NLP) to meet the needs of a search visitor. Artificial intelligence algorithms are doing a lot of the heavy lifting here. Focusing on your E-A-T is still very important in 2021. We are starting to see in our analytics for ourselves and our clients that more relevant keywords are seeing improvements in rankings. This could be related to Google improving its efforts to analyze more text to decode what you are searching for online. This is especially true with our medical niche clients. This relates a lot to the "Medic" update from many years back. The emphasis is on the quality of the text and how deep it goes on a specific topic. Google seems to be balancing YMYL queries better and is leading to less Medic interference in ranking swings. The pattern is consistent with every algorithm update. Some pages go up, and some pages go down. This is why understanding your internal content strategy is essential. The actual pages that are optimized and have improvements to content could be leading with results. Getting stuck inside the technical SEO is not essential, but that's easier than ever to set up with WordPress or Shopify. Getting critical with your content is the key to beating your competitors on the search result page. What should you focus on in 2021? Link, Share and Subscribe if you liked this video. Master #Shopify Marketing (Always Free Courses)
SEO ist in vielen Branchen ein sehr umkämpfter Marketingbereich. Doch wenige Branchen sind so umkämpft wie die Gesundheitssparte. Warum das so ist und welche Learnings aus diesem "War!" gezogen werden können, erzählt Dir unser OMT-Experte Jan Brakebusch in einer interessanten Diskussion mit OMT-Gründer Mario Jung. Interesse an einer vollen Ladung SEO-Wissen? Dann jetzt reinhören!
Back in October 2020, Google released a "home movie" on their YouTube channel to show how Google search works. It's a 58-minute documentary that goes into detail about how Google search works and offers an insight into what goes on behind the scenes at Google. SEOs around the world have been raving about Google's home movie, so last week, I decided to check it out. In this episode, I share my thoughts on the movie and my key takeaways and help you decide whether it's worth watching this hour-long documentary by Google. -=-=-=-=- Resources discussed in this episode: Trillions of Questions, No Easy Answers: A (home) movie about how Google Search works - https://www.youtube.com/watch?v=tFq6Q_muwG0 Google's Search Quality Evaluator Guidelines (PDF) Here are some resources on Google E-A-T: E-A-T and SEO: How to Create Content That Google Wants [Moz] EAT, YMYL, & Beneficial Purpose: What Do Google's Quality Standards Mean for Search? [Semrush] What is E‑A-T? Why It's Important for SEO [Ahrefs] -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It's a great place to get started if you're visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
Creating a plan to rank in voice search Hello! And thanks for listening to SEO tips today.In previous episodes, we talked about knowing the source of the answers is key to rank in voice search, and the vast majority of answers provided come from either Bing or Google search engines. Today we are going to talk about what it takes to rank once you've determined that your audience and query are being provided voice answers from Google's ecosystem (keep in mind that with Alexa's reliance on Bing, 41% of the time information based voice answers are pulled from that ecosystem instead).Google voice ranking:To be found in Google search for an information-based voice query, the result will be reliant upon:The answer (URL, YouTube video, etc.) must be currently ranking #1 with a concise answer and a fast page speed (1.10 seconds). Most of the time this answer is often in the Featured Snippet slot. One-third of the times a Featured Snippet will be used as a voice search answer. Or your brand has a strong Knowledge Graph presence.Or you have Schema.org markup on your website that creates a Google action or custom Google Action that fulfills intent.If it's a query with commercial intent , you will need to have your product in Google's product feed.If it's a local voice query, you need to claim and optimize your Google My Business listing.How to creating a plan to rank for the Featured Snippet (if your query is info based)To figure out if you're already ranking in the Featured Snippet (or to track your progress), you would need an SEO Tool like GetStat, SEMRush, RankRanger, and/or Ahrefs.If your ranking already on Google page one and want to shoot for that #1 slot, you need to ask yourself: Do I have enough EAT (Expertise, Authority, and Trust) to rank #1 for YMYL queries? Does my content answer the searcher's intent? Does my content match the format Google is displaying? Are my pages loading fast enough? For this you can measure your page using tools like GtMetrix and Google Lighthouse.Creating a plan to improve your brand's Knowledge Graph presence. Google and Bing's Knowledge Graph are entity databases that are used in each algorithm. Getting your brand in the search engine's Knowledge Graph involves ensuring that your brand and products are appropriately mentioned in databases that the search engine uses for the Knowledge Graph like Wikipedia, Wikidata, Google Scholar/Microsoft Academic, Google My Business/Bing Maps, Wikinews, LinkedIn, Glassdoor, Crunchbase, etc. as well as adding structured data to your pages that will help the search engine understand the entities associated with your brand.When you add schema.org markup to your site, you'll want to add links out (using sameas markup) to your Google database references. Both search engines use schema.org markup, but Bing also uses plain HTML markup as a part of its process of understanding your site's pages. A note about editing Wikipedia...I would recommend you DON'T try to edit Wikipedia pages. If you do, they will lock you out and revert your edits. I recommend working with a Wikipedia coach (I have one that I recommend) which will help you have conversations with editors on the talk pages in a way in which you might be able to implement changes to the pages you care about. Continue reading here. . .
Last year, Google made a big splash with E-A-T. Cut to COVID and authoritative and trustworthy news in YMYL (Your Money Your Life) become an even greater focus for Google. Now that the dust has (somewhat) settled, Caroline chatted with Lily Ray from Path Interactive who has been talking all things E-A-T since her article published last year. Subscribe to C&CListen on iTunesListen on StitcherListen on Spotify Show Notes: 00:53: Debunking common E-A-T myths 2:10: How does E-A-T relate to the Medic Update? 4:25: What should you focus on for E-A-T if you're in YMYL? 7:12: Realistic timelines to see outcomes from E-A-T related changes 9:50: Getting buy-in for E-A-T changes 10:45: Does domain authority and brand recognition matter more with E-A-T? 15:57: Is it realistic to expect to outrank .gov sites now? 20:37: How to balance E-A-T with a company's mission 23:08: Unique or unexpected methods of showcasing E-A-T 27:33: What keeps you up at night with E-A-T? Show Links: What Does It Mean to Have Good E-A-T? by Lily Ray Lily's Conductor Speech on Factoring E-A-T Into Your SEO Strategy Follow Lily on Twitter Follow Caroline on LinkedIn Produced by Cara Brown Send us an email
Last year, Google made a big splash with E-A-T. Cut to COVID and authoritative and trustworthy news in YMYL (Your Money Your Life) become an even greater focus for Google. Now that the dust has (somewhat) settled, Caroline chatted with Lily Ray from Path Interactive who has been talking all things E-A-T since her article published last year. Subscribe to C&C Listen on iTunes Listen on Stitcher Listen on Spotify Show Notes: 00:53: Debunking common E-A-T myths 2:10: How does E-A-T relate to the Medic Update? 4:25: What should you focus on for E-A-T if you're in YMYL? 7:12: Realistic timelines to see outcomes from E-A-T related changes 9:50: Getting buy-in for E-A-T changes 10:45: Does domain authority and brand recognition matter more with E-A-T? 15:57: Is it realistic to expect to outrank .gov sites now? 20:37: How to balance E-A-T with a company's mission 23:08: Unique or unexpected methods of showcasing E-A-T 27:33: What keeps you up at night with E-A-T? Show Links: What Does It Mean to Have Good E-A-T? by Lily Ray Lily's Conductor Speech on Factoring E-A-T Into Your SEO Strategy Follow Lily on Twitter Follow Caroline on LinkedIn Produced by Cara Brown Send us an email
In this episode, you will hear Mark Williams-Cook talking to SEO expert Lily Ray about Google EAT, patents, and specifics such as: Does Google recognise individual authors and how important is this? What is Google doing with speech recognition? Is it possible to complete in YMYL niches with a new company? Are links a big part of EAT? And much more! You can get the full transcription and links to resources at https://search.withcandour.co.uk
What is considered a YMYL topic, and why does it matter? Hello, and thanks for listening to SEO tips today. Google defines YMYL (Your Money or your Life) topics as topics that could potentially impact the future happiness, health, safety, or financial stability of users. There are many other topics related to big decisions [...]
Content ist King – aber nur dann, wenn er auch Googles Ansprüchen an herausragende Inhalte genügt. Da ist es besonders wichtig, sich mit Themen wie E-A-T und YMYL zu beschäftigen. Was bedeuten diese Konzepte? Und was folgt daraus für Deinen Content? Episode/Transcript/Shownotes: https://bloo.link/aas16 Für Podcast-Newsletter anmelden + nichts mehr verpassen: https://bloo.link/mhnl Unsere kostenlose SEO-Sprechstunde für Startups + KMU: http://www.seosprechstunde.de/
Det er ikke nogen hemmelighed, at affiliates og influencers kommer mere og mere i myndighedernes søgelys. Desto mere succes og opmærksomhed man får, jo større er sandsynligheden for, at nogle interesserer sig for det. I dagens episode taler Anders og Mikael om en specifik case fra Sverige, som resulterede i en bøde på 600.000 SEK. Arbejder du indenfor emner, der falder under YMYL, så skal du være ekstra opmærksom på, hvad du siger og gør.
Edge of the Web - An SEO Podcast for Today's Digital Marketer
Keep Calm and Carry On! Google’s Latest Core Update On May 4, 2020, Google started rolling out what appears to be a big, broad core update. The full effect may not be felt for another week, but by all indications this was a very significant update. By: Barry SchwartzFrom: Search Engine Land Lily Ray on the May 2020 Google Core Update Her analysis of 550 domains through the Sistrix US visibility index. As with other recent Google updates, YMYL (your money, your life) websites were once again a major focus. By: Lily RayFrom: Path Interactive Omni-Channel Updates in a Time of Coronavirus Everyone’s been shopping online during the COVID-19 pandemic, and now Shopify and Yelp rolled out updates to help SMBs up their omni-channel marketing game. By: Vin GaetaFrom: IMPACT
SEO audit fanatic Matthew Tenney joins the podcast to offer his approach to running SEO audits: · How to know when you need to run an SEO audit · Leveraging an SEO audit so that you get the most out of it · Tips on taking action after running an SEO audit Plus, we dive into the rank volatility trends of the May 2020 Core Update > In our first segment, Mordy shares his initial data findings on the recent Google May 2020 Core Update. While the update started slowly at first, on its second day rank fluctuations went up tremendously. What's interesting is that there was a relatively uniform volatility increase across the niches including YMYL. In the interview segment, we interviewed Matthew Tenney to discuss everything site audits. Matthew shares when you should do site audits, why you should do full site audits, and when you should do batches instead. We also get into how to focus on the main problems of an audit first by creating benchmarks, the importance of internal links, and so much more. Matthew covers a lot on site audits and we can't summarize it all here, you just have to listen. :) Timestamps: What Made the May 2020 Core Update Unique? [00:04:36 - 00:20:18] How to Properly Run SEO Audits [00:20:18 - 00:52:54] SEO News [00:53:49 - 00:57:08] Resources: Rank Risk Index: rankranger.com/rank-risk-index The January 2020 Core Update Data Results: rankranger.com/blog/google-january-2020-core-update Why Ranking Above The Fold Matters More Than Ever: rankranger.com/blog/above-the-fold-ranking Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/ Special Guest: Matthew Tenney of GlassesUSA.com twitter.com/Mr10ee linkedin.com/in/mr10ee/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/
Ar bennod ddiwedara’r Haclediad, mae Bryn, Iestyn a Sioned yma i ddelio efo’ch holl issues gofid-19 - ac i wneud chi chwerthin a glafoerio (ond ddim am yr un peth). Ni’n agor drysau’r clwb Ffilm Di Ddim gyda Pacific Rim: Uprising, yn canu moliant yr iPad newydd ac yn taflu awgrymiadau aps allan fel dwnim be. Smij o dan 2 awr o hwyl ynghwmni mêts? JUST BE CHI ANGEN! A, byddwch yn ddiolchgar na wnaethon ni alw’r bennod yma yn “Specific Rimming” fel oedden ni isie.
Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/ A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed. ==OPTIMISING FOR GOOGLE CORE ALGORITHM UPDATE== In this video we talk about the recent core algorithm update, aptly named the January 2020 update. It was a broad core update that saw lots of website in the YMYL (your money or your life) experience high levels of volatility in the SERPs.
Edge of the Web - An SEO Podcast for Today's Digital Marketer
Google Chrome to Phase Out Third-Party Cookies The digital media industry has two years to plan how it will identify audiences online when “cookie-pocalypse” descends. It’s a big deal given Chrome accounts for more than half of all installed web browsers. Fallout from Google’s January 2020 Core Update This classic broad core update rolled out January 13-16. YMYL (your money, your life) sites with thin content were among the biggest losers, which means many solid YMYL saw big gains. New Podcast Ad Tech from Spotify Spotify has begun rolling out the ability to embed interactive targeted ads into podcasts based on real-time data analysis. SAI (streaming ad insertion) for now is only in Spotify’s original and exclusive podcasts.
World-renowned SEO expert, Jennifer Slegg, joins the show to share her thoughts on Google's changes to the Quality Raters Guidelines: · Changes to YMYL language in the guidelines & its implications · Why Google has recategorized the sites types listed as YMYL · How connected the Quality Raters Guidelines are to Google's algorithm Plus, we pick apart some of the most popular clichés about doing SEO in 2020!
Let's Get Digital! | Digital Marketing Podcast | ROI Revolution
Do you know how to E.A.T. according to Google? In this mouthwatering episode of Let’s Get Digital, our hosts are joined by SEO Content Manager Carolyn Wilborn to discuss Expertise, Authoritativeness, and Trustworthiness (E.A.T.). This term comes from Google’s Quality Rater Guidelines, a lengthy document that Search Quality Evaluators use to assess the quality of web content. So, why should you care? Well, over the past few years, Google has received a lot of criticism for over-delivering inaccurate search results or, at the very least, potentially problematic ones. As you can imagine, this is no good for a platform that prides itself on trust and delivering the best search experience possible for users. Users need results that can be relied upon, especially for websites related to health, medical, and financial topics - which are transparently referred to as Your Money or Your Life pages (YMYL), as this advice or information could potentially negatively impact someone's health, happiness, or wealth. But it doesn’t stop there. Ecommerce sites that don’t even deal with medical or financial products can’t afford to ignore E.A.T. either. If you want to discover exactly why that is, as well as E.A.T. ranking factors, E.A.T. best practices, and how to stand above your competition, you’ll definitely want to tune in to this episode! Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at letsgetdigital@roirevolution.com. Tune in next episode to remain in-the-know with all things digital marketing! Cool stuff to check out:Check out our blogFacebookTwitterLinkedInYouTubeInstagramInterested in learning how to out market and out maneuver your competitors? Measure your Brand with a complimentary Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively.Request a C.A.R. Today
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Episode overview: Industry heavyweights Amazon and Walmart are already experiencing success after Google’s September 2019 core algorithm update went live less than a month ago, despite the lack of data available. Initial impressions suggest the update is placing a greater focus on user expectations and a need to fulfill EAT and YMYL principles. Ben Shapiro spoke with Jordan Koene on a special edition episode of Voices of Search to discuss immediate update takeaways, what companies are already benefitting or falling behind after the update and how their own practices and organizational structures are impacting their progress. Show NotesConnect With:Jordan Koene: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn // Twitter
I denne episode tager vi en opfølgende snak om Google's nye keropdatering, heriblandt hvad den har haft af konsekvenser, hvem der er blevet ramt, og hvorfor. I den forbindelse snakker vi også en helt del om YMYL og EAT. Support the show (https://www.patreon.com/simonelkjaer)
Edge of the Web - An SEO Podcast for Today's Digital Marketer
Was There a Google Search Algorithm Update Around September 4th or 5th? Inquiring minds want to know, but it can be hard to tell. Anyone with a site that suddenly drops tends to sound the alarm, which may or may not indicate a change. The Latest Quality Raters Guidelines Update from Google The biggest changes were made in the YMYL (your money, your life) section, which was entirely re-written. If Google is talking about it, you should pay attention, but there is no need to panic.
I dagens episode af Marketers Morgen taler vi med SEO ekspert Thomas Rosenstand om EAT og YMYL begreberne, og hvorfor det langt fra er alle, der behøver at kende til dem (som udgangspunkt). Lyt med og lær, hvorfor det både på den korte og den lange bane er vigtigt at etablere dig selv som ekspert indenfor din niche.
YMYL – Медицинский апдейт, непризнанный алгоритм от Google “Ваши деньги – Ваша жизнь” – что это? Кого затронул этот апдейт, а кому он пошел на пользу? Почему так важно доверие контенту, и как его достичь?
Google's John Mueller talked about YMYL, specific to the health space, and mentioned that it is if you are writing about a topic on health that you are not an expert on then you are starting off already on a "shaky foundation." He said it probably makes sense for you to find experts to write or review what you wrote so that the content is "correct and it's trustworthy." He added it is content you want to feel comfortable that your friends can share with other friends. LinkedIn is adding a new feature to user profiles allowing people to list the professional services they offer to clients. This creates an opportunity for users to market their services outside of their business page and possibly connect with new prospects. The new services section in LinkedIn profiles will also be a helpful way for people to communicate exactly what it is they do for work. Just think – how many times have you had to explain to someone what an SEO does? Now you can clearly list the services you perform in your profile. Over the past few weeks or so there has been lot of rumors around why those suspensions have happened. Google has not be exactly clear about the issue but they did say they restored the suspended listings. That was not true and we waited. Now, Candour shared on Twitter a screen shot of Google My Business saying the shortnames connected bug with suspensions should be resolved soon, probably within 48 hours. The direct message reads "our engineering team has conformed that there was a technical issue connected to short names that is in profess of being fixed. If however, you are still experiencing the issue after 48 hours, please reply here with your dashboard URL."
Google's John Mueller talked about YMYL, specific to the health space, and mentioned that it is if you are writing about a topic on health that you are not an expert on then you are starting off already on a "shaky foundation." He said it probably makes sense for you to find experts to write or review what you wrote so that the content is "correct and it's trustworthy." He added it is content you want to feel comfortable that your friends can share with other friends. LinkedIn is adding a new feature to user profiles allowing people to list the professional services they offer to clients. This creates an opportunity for users to market their services outside of their business page and possibly connect with new prospects. The new services section in LinkedIn profiles will also be a helpful way for people to communicate exactly what it is they do for work. Just think – how many times have you had to explain to someone what an SEO does? Now you can clearly list the services you perform in your profile. Over the past few weeks or so there has been lot of rumors around why those suspensions have happened. Google has not be exactly clear about the issue but they did say they restored the suspended listings. That was not true and we waited. Now, Candour shared on Twitter a screen shot of Google My Business saying the shortnames connected bug with suspensions should be resolved soon, probably within 48 hours. The direct message reads "our engineering team has conformed that there was a technical issue connected to short names that is in profess of being fixed. If however, you are still experiencing the issue after 48 hours, please reply here with your dashboard URL."
Back in 1995, Stephan Spencer decided to drop out of college and start his own website agency. Four years later he had the “crazy” idea he could live anywhere he wanted, so he moved to the beaches of New Zealand. There he built his first SEO company when Google was just becoming a household name. Stephan is a top SEO consultant and best selling author who is known as a cutting edge strategist for some of the world’s most recognized brands. He keeps seeing businesses make the same mistakes and he’s here to share his expertise so entrepreneurs can stop wasting dollars and start getting profitable results. Whether you have an established website or about to launch a new one, listen in as Stephan shows Matt and Joe how to build for SEO and keep it optimized, the criteria Google currently uses for rankings, and which SEO tools everyone should be using. This episode is stuffed with SEO expertise, but if you’re craving more go check out our conversations with Brian Dean and Christopher Gimmer. “Don't try and outsmart or trick Google. You're not going to win at that game. Everything you do has to be underpinned by value creation.” -Stephan Spencer Some Topics We Discussed Include: A simple tactic to set a domino effect in motion Why you must always aim for the big fish How to quickly double-hit every win The right way to go off brand and increase traffic What you can do to “outsmart” A.I. (your brain isn’t enough!) How Google keeps its rap sheets on businesses Why your high-quality content is landing dead in the water EAT and YMYL - they’re more important than ever The ins and outs of YouTube’s unique SEO structure A method to gain traffic as soon as you buy a new domain How to make sure your website stays optimized One fix that can lift a site all the way to page #1 The SEO tools everyone should be using Contact Stephan Spencer: Marketing Speak/hustle - special link! Get Yourself Optimized StephanSpencer.com Connect on Instagram And on Facebook or Twitter References and Links Mentioned: The EGP Letter – Get our print newsletter The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out Abundance 360 MarketMuse Google Cloud - Natural Language Google Search Quality Evaluator Guidelines There’s no shortcut to authority: Why you need to take E-A-T seriously Google Keyword Planner's Dirty Secrets The Strategies and Techniques Behind Viral Videos with Jamie Salvatori Link Research Tools ahrefs SEMrush Majestic MOZ Link Explorer MOZ Keyword Explorer Rank Ranger Google Trends Answer The Public Ubersuggest Searchmetrics Brian Dean: Google And YouTube SEO Strategies For 2019 Christopher Gimmer: The Founder Of Snappa Shares His SEO Secrets
Learn what YMYL & E-A-T mean in the world of Google & why they're so important. Episode 0338 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Hvad er Google Medic / YMYL? - Det bliver afdækket i dagens episode af SEO Ordbogen for begyndere.Support the show (https://www.patreon.com/simonelkjaer)
Digitale Produkte bieten besonders attraktive Margen. Auch SEO kann sehr rentabel sein. Doch leider wird SEO für digitale Produkte immer schwieriger. Gerade im Your Money Your Life Bereich (YMYL), also Finanzen und Gesundheit gibt es viele digitale Produkte. Doch für YMYL Themen setzt Google besondere Maßstäbe an Glaubwürdigkeit und Autorität an. So zeigt sich, dass die letzten Updates diesen Bereich besonders betreffen.
Auch im Gesundheitswesen nimmt die Bedeutung von SEO zu. Patienten informieren sich zunehmend im Internet und Arzneimittel werden heutzutage auch gerne online bestellt. eHealth ist ein globales Trendthema und macht auch vor der deutschen Medizinbranche nicht halt. In der 359. Folge von #SEODRIVEN beleuchte ich die Suchmaschinenoptimierung von fünf Health Care Websites. Google ordnet diese in die besonders sensible Kategroie "Your Money Your Life" (YMYL) ein. Wie informierst Du Dich über Gesundheitsthemen?
Esquire Marketing Weekly Show Notes Episode: 1 Title: Your Money, Your Life, Your Law Firm’s Marketing In this episode of Esquire Marketing Weekly, we discuss the importance of YMYL and Google’s guidance for law firm marketing content. We will also discuss how your law firm’s marketing is not onlyRead More The post Your Money, Your Life, Your Law Firm’s Marketing appeared first on Esquire Marketing Group.
An entertaining look at: How to create authoritative authorship for YMYL sites when lacking official credentials. Should you spend your time & money hunting down Featured Snippets or is your time better spent focusing on clickable titles? A roundup of the latest in industry news and trends.
Den her går ud til dig der måske er blevet ramt af august opdateringen i 2018, jeg kommer med et løsningsforslag og belyser nogle issues du måske sidder med uden at vide det. Support the show (https://www.patreon.com/simonelkjaer)
En este primer capítulo comentaremos las últimas novedades que ha introducido Google a principios del mes de Agosto de 2018 en el algoritmo de su buscador, las cuales pueden afectar a los contenidos de cualquier blog.
En este primer capítulo comentaremos las últimas novedades que ha introducido Google a principios del mes de Agosto de 2018 en el algoritmo de su buscador, las cuales pueden afectar a los contenidos de cualquier blog.
Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Already have a website? Take the Free "Jumpstart Your Website Traffic" marketing mini-course at www.jumpstartyourwebsitetraffic.com Leave a Review! On August 1, Google pushed out it’s latest algorithm update and apparently, it totally rocked the internet. Kings and queens of rankings were dethroned, and other websites who struggled to crack page 1 were suddenly boosted. So in today’s Pep Talk, I’m going to share what the update is, why it matters to side hustlers, entrepreneurs, bloggers, and online businesses and what you can do to make sure your website is optimized for this latest update. This latest algorithm update has to do with what Google calls YMYL, or Your Money or Your Life websites. Your Money or Your Life websites according to Google content that “could potentially impact the future happiness, health, financial stability, or safety of users.” And then in Google’s Search Quality Evaluator Guidelines, which I’ll link to in the show notes, they define these sites pretty broadly – so any site where you can buy something – which affects your money, and then financial information sites, medical, legal, news, and the other. So what’s happening is that sites like this are being held to a higher standard when it comes to Expertise, Authority, and Trust – or as everyone in the SEO industry calls, it, EAT. So like, if you have a legal website and you’re hiring a bunch of writers to churn out content for this blog and none of them are actual lawyers, there’s no telling who wrote the articles and you don’t have any indication of whether the content is credible or not, Google doesn’t like that. I found some great info on this latest update from MarieHaynes.com and the Moz Blog. Both sites talk about how this Your Money or Your Life update has hit huge websites that rely on SEO as their main traffic strategy, like Livestrong, and Prevention, and Dr. Axe.com all seeing pretty big drops in traffic because their content affects your health, and the Expertise, Authority, and Trust was apparently not up to par with Google’s standards. But what does this mean for people like us? What about bloggers who write about all kinds of topics including personal finance and health and a limitless number of topics related to Your Money or Your Life. That’s what blogging is all about, right? The majority of bloggers are trying to “impact the future happiness, health, financial stability, or safety of users.” Most of them are trying to have a positive impact, and most of them are also trying to monetize their blogs in some way, so that’s both your money and your life. What about you? Does your side hustle affect anyone’s money or their life? I really, really hope so! Because why would you do it if you weren’t going to make money through helping someone improve their life? As Zig Ziglar says, “You can have everything you want in life if you will just help enough other people get what they want.” Personally, I wasn’t affected. I looked at my Google Analytics and my number of website visitors increased 6.81% in the first week of August – but I’ve totally been working on my Pinterest game and I honestly don’t put a whole lot into SEO – right or wrong, it’s just not been a tactic of mine to focus on because it has seemed like a game a little fish in a big pond like me can’t really win.. But…I think this algorithm change is a great thing for people like me. Like us. Here’s what I think it means: You have an opportunity to stand out online more now than ever before. I think it means that it’s more important than ever before for you to step up and share your knowledge with the world. Trust is starting to shift away from big brands and big businesses back to people. Individual people. I heard this at Social Media Marketing World back in March when the founder Michael Stelzner was talking about the Facebook algorithm change that everyone was freaking out about, how Facebook would focus on showing content in the newsfeed that had meaningful interaction from real people. Not likes, not one-word comments, but actual comments and conversations in the threads. People talking to each other. And he also said that a smaller, more highly engaged audience is more valuable than a large one. Brands know this. That’s why they aren’t only paying people with ginormous followings like the Kardashians for sponsored content, they are looking at micro-influencers – people with smaller, more highly engaged audiences that have a strong reputation with their audience. This Google algorithm change just reinforces that whole entire concept. Because how they are holding the Your Money or Your Life blogs and websites to a higher standard is by reviewing the Expertise, Authority, and Trust of the website. How? Well, they’re looking at the About page for one to see if they can tell who is behind the website. They’re looking for author bios on blog posts. And they’re looking at your external reputation – meaning, do you exist online outside of your website? Are you on other social media platforms? Are you like, a real live person? Are you meaningfully contributing to your industry? So tactically, how can you make sure your website or blog is optimized for these latest changes? Marie Haynes says to display all of your E-A-T on your about page. She says to make it “full of reasons why you are known as the most authoritative business in your vertical. Brag about awards won, press recognition, years of experience and more.” Maybe this is just my personality, but when I read that I think Ew!! And then I think, okay, but be careful how you do this. I think it’s great for companies to lead with that stuff, but for me, my About page is really an opportunity for me to yes, share more about me and why I’m the right person to help you, but done so in a way that’s really talking about YOU and how Your Money and Your Life will improve by being a part of my community. So my Bachelor’s Degree in Communications and my One Woman Shop 100 Best Sites for Solopreneurs and all the places I’ve guest posted and been featured, what do you care? If you need to know that to trust me AFTER you’ve learned why I’m the best person to help you get what you want, fine, I’ll put it at the end. But I’m not going to lead with it. So tactically, on your About page, put a photo of yourself, tell your story and why your experiences make you qualified to help people who are just a little bit behind your on your journey. You have to have a degree and be certified in your niche to live up to Google’s standards of expertise, authority and trust. Then, you’ll want to enable author bios on all of your blog posts, and spruce up your WordPress bio. Link to all of your social profiles and be a real person on those channels! Does that mean you have to spend all of your time on social? No. But having a presence will help. Make sure your website is optimized to build your email list!!! What’s the point of getting traffic if you have no way to communicate with them after the fact!!! Finally, SEO is just one tool in your toolbox. There are many, many other ways to connect with your ideal client online. Social media. Pinterest. YouTube. Guest Posting. Relationship building. Tapping your personal network. Even paid advertising! The list goes on. So if this focus on Expertise, Authority and Trust has you feeling like a bit of an imposter, here’s what I want you to focus on instead. Show up. Consistently. Create awesome content, and create a community around that content. And you also need to make sure that your website is all about the Know, Like and Trust factor. Know Like and Trust is a common marketing term, and it’s the foundation behind the whole way I teach people to build their website. Everything I teach inside of the Free 5 Day Website Challenge revolves around building a website that oozes Know, Like and Trust. Once people know, like and trust you, you become seen as an expert on a topic, which raises your authority and broadens your trust – and now you have Google’s EAT. And I talk to a lot of clients that tell me how much they hate social media. They don’t want their personal network to know about their side hustle. They aren’t ready for people to find out, so they avoid social media and try to SEO-optimize the heck out of their blog hoping that they’ll come up in Google search results, and then when they aren’t getting traffic they get discouraged. Trust me, I get it. I did the same thing when I first started out. But what’s going to work online in 2018 and beyond is not hiding behind your blog. Because people want to connect with people, and they are more than just website traffic. I don’t want you to think about traffic. I want you to think about people. About that one person who comes to your site, reads something that you wrote, takes action on it and changes their life. Those people exist. I hear from them all of the time and it’s amazing! So what this algorithm change means from my perspective? I think it means that if you really want your side hustle to work out, if you want it to turn into your full-time gig or have it make enough money for you to pay off your debt or stay at home with your kids or let you travel or whatever it is that you want, then you can’t be scared to stand up and say what you know about a topic. You must put intentional effort into creating amazing, shareworthy content. And you have to build a community around that content on social media. That’s how you’re going to win in 2018 and beyond, by building a highly engaged audience of people that know, like and trust you which helps you build your expertise and authority online. And when you have that, you can monetize with integrity, through affiliate marketing, through sponsorships, through offering your own services or creating your own products and courses. The opportunities are endless. Today’s pep talk is brought to you by Bluehost. Go to www.peptalksforsidehustlers.com/bluehost and get 36 months of web hosting for just $2.95 a month. That’s less than one trip to Starbucks a month – and if you’re anything like me, you’re at Starbucks more than that! Then you can sign up for my Free 5 Day Website Challenge at www.peptalksforsidehustlers.com/5day and I’ll show you step by step how to get started building your new website for your side hustle.
Episode 53 of The Redirect Podcast: It's official, the latest Google Algorithm update, dubbed the Google “medic” update, has fully rolled out. This is a broad, core, global algorithm update that has impacted healthcare and YMYL-type sites, or sites dealing with “your money, your life.” In this episode, we talk about the current elements that are known and confirmed by Google, along with other industry speculation. Plus, more changes for those operating within the Google Ads (formerly AdWords) space. Responsive text ads in search, announced earlier this year, will be available to more accounts in the coming months. However, the benefit of expanded headlines and descriptions are being rolled out to all existing text ads by the end of this month. Find out what these major changes mean and what you need to watch out for. This and more on The Redirect Podcast. Show notes at https://blacktruckmedia.com/podcast/redirect-podcast-episode-53/