Podcasts about ymyl

Edge of the Web - An SEO Podcast for Today's Digital Marketer

Play Episode Listen Later May 8, 2023 21:07

Episode 159 contains the notable Digital Marketing News and Updates from the week of May 1-5, 2023.1. Google Updates Guidance For Cross-Domain Canonicals – Google has updated its help documentation for canonicalization. It removed a line about syndicated content and also updated a line about noindex to prevent selection of a canonical page within a single site. Per Google, “The canonical link element is not recommended for those who wish to avoid duplication by syndication partners, because the pages are often very different. The most effective solution is for partners to block indexing of your content.”But first, let me explain what canonicalization actually means. A canonical tag (aka “rel canonical”) is a way of telling search engines that a specific URL represents the master copy of a page. Using the canonical tag prevents problems caused by identical or “duplicate” content appearing on multiple URLs. Practically speaking, the canonical tag tells search engines which version of a URL you want to appear in search results. A cross-domain canonical is when the duplicate page appears on an entirely different website (domain).Previously, Google has recommended you use the canonical tag for syndicated content even though it was a hit or miss. 2. Video Description In Structured Data Is Now Optional – The description of the video is used to help Google understand the video, but it is no longer a requirement for video structured data. But Google still recommends doing it. Google updated the “description” property from “required” to “recommended” in the structured data documentation.Please fill out the description if you can.3. Google: Clarification On E-E-A-T – Danny Sullivan, Google's Search Liaison said on Twitter, “Our existing documentation does explain E-E-A-T and YMYL in the context of how they should be considered by content creators seeking to produce helpful, people-first content. It's all on this page.”Remember, Google has been saying for years now that there is no E-A-T (or now E-E-A-T) algorithm, but Google does have factors and signals it looks for that align with the values around determining content that demonstrates E-E-A-T.The page Danny linked to says, “Google's automated systems are designed to use many different factors to rank great content. After identifying relevant content, our systems aim to prioritize those that seem most helpful. To do this, they identify a mix of factors that can help determine which content demonstrates aspects of experience, expertise, authoritativeness, and trustworthiness, or what we call E-E-A-T. While E-E-A-T itself isn't a specific ranking factor, using a mix of factors that can identify content with good E-E-A-T is useful.” Google's example says its “systems give even more weight to content that aligns with strong E-E-A-T for topics that could significantly impact the health, financial stability, or safety of people, or the welfare or well-being of society. We call these “Your Money or Your Life” topics, or YMYL for short.””So again, E-E-A-T is important, but optimizing for it directly it not really possible. You can however write content that demonstrates those qualities and Google should understand that and reward that type of content. But there is not one specific thing to do, it is many things signals that Google uses to determine if a piece of content demonstrates experience, expertise, authoritativeness, and trustworthiness, aka E-E-A-T.4. Google: How To Accelerate Website Indexing – During May'23 Google SEO office-hours Q&A session, a concerned website owner inquired about the slow indexing of their 16,000-page site. Google Search Relations team member Gary Illyes explained that indexing speed depends on several factors, the most crucial being the quality of the site and its popularity on the internet. Illyes suggested that website owners ensure their content is of the highest quality possible to increase the indexing speed. High-quality content is essential as Google's algorithms prioritize it when determining indexing priority. However, the definition of high-quality content extends beyond the mere text of individual articles.According to Google's John Mueller, the quality of content encompasses the overall website, including its layout, design, integration of images, and page speed. These elements contribute to a positive user experience and are key factors that Google considers when assessing quality.Illyes also recommended that once you ensured that your content is the highest quality you can possibly make, try to run some social media promos perhaps so you get people to start talking about your site. This is what he had to say, “How fast a site is indexed depends on a bunch of things, but the most important one is the quality of the site, followed by its popularity on the internet. Once you ensure that your content is the highest quality you can possibly make, try to run some social media promos perhaps so you get people to start talking about your site. That will likely help.”Reading between the lines, so backlinks, links from external websites to your site, contribute to faster indexing and improved search engine rankings. And Technical SEO (optimizing a website's structure, code, and page speed to meet search engines' crawling and indexing requirements) is crucial.5. Google: Focus On Content Quality Over Posting Frequency – Google's Search Advocate John Mueller, recently engaged in a candid discussion on the r/BigSEO subreddit, addressed the question of blogging frequency. “The problem with trying to keep a frequency up is that it's easy to end up with mediocre, fluffy content, which search engine quality algorithms might pick up on, and then assume the whole site is like that. Taking risks like this in the beginning when it's easy for you to start over is probably fine, doing that in the long run will be painful when it catches up to you. (All of this applies even more if you're taking short-cuts with gen-ai content).”So folks, prioritize creating unique and compelling content over maintaining a consistent posting schedule. 6. Google: Avoid Outdated Link Building Strategies – Google's John Mueller made it very clear that you should avoid outdated link building strategies such as SENuke or PBN's.The concept of SENuke and similar link-building tools is that you blast loads of (usually rubbish) content all over the internet, to get backlinks. And a private blog network (PBN) is a group of websites that only exists to provide backlinks to other websites. The purpose of a PBN is to manipulate Google to improve a site's Google search rankings. PBNs clearly violate Google's Webmaster Quality Guidelines and can result in harsh penalties. Google's link spam guidelines state: “Any links that are intended to manipulate rankings in Google Search results may be considered link spam. This includes any behavior that manipulates links to your site or outgoing links from your site.” So, PBN's clearly fall within this guidance.7. Google: Disavowing Links Based On Third-Party Metrics Is A Terrible Idea – When John was asked if one should disavow links based on those pages being under a certain score from a third-party tool, John said no. John wrote on Twitter, “That seems like a terrible idea.” “Also, none of those metrics are things Google cares about, as any SEO tool will tell you… hopefully,” he added.8. Google: Links From Spammy Sites Are Not TrustWorthy – In the May 2023 Google SEO office hours, someone asked “If a domain gets penalized does it affect the links that are outbound from it?” To that question, Duy Nguyen from the Google Search Quality team said “I assume by penalize you mean that the domain was demoted by our spam algorithms or manual actions. In general, yes, we don't trust links from sites we know is spam.” This is common knowledge however it is good to have someone from the spam system say it so clearly.9. Google: “Coming Back Soon” Pages For Site Migrations – Google's John Mueller wrote on Twitter, “I'd try very hard to avoid having a “coming back soon” page during a revamp. I don't think you'd gain a lot by bouncing it back & forth.” “If you need it for

569 | News from the EDGE | Week of 2.13.2023

Play Episode Listen Later Feb 15, 2023 37:22

Should AI be used for YMYL content? Does CLS have more weight in Google Core Web Vitals? Will Bing's chatbot steal your clicks? These questions and more are explored by Erin Sparks and guest co-host Mike King on the EDGE! This week's Barry Blast examines a traveling SEO grifter, ads arriving to Bing's new ChatGPT SERP interface, and the concerns publishers have with search engine chat interfaces. A big thanks to our new title sponsor of the show, SE Ranking. Check out their exclusive giveaway to the EDGE audience! News from the EDGE: [00:01:30] Today's Guest Host: Mike King [00:05:46] Should AI be Used for YMYL Content? [00:12:48] Our Title Sponsor: SE Ranking Take the SE Ranking Checklist Challenge!Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps: Create a project, add at least 5 keywords; Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section; Run a website audit and show what issue you are going to fix; Do a backlink check and upload your backlinks to the Backlink Monitoring tool; Optimize one page using the Content Marketing tool. Good luck! Deadline for the contest is February 28th. [00:14:54] Does Cls Have More Weight In Google Core Web Vitals? It Depends… [00:20:03] Will Bing's Chatbot Steal Your Clicks? [00:26:37] EDGE of the Web Sponsor: Inlinks Barry Blast from Search Engine Roundtable: [00:27:42] Barry Blast 1: Reddit: SEO Guy Travels Across Europe To Upload Photos Locally To Facebook – link [00:30:31] Barry Blast 2: Ads In The New Bing Chat Interface – link [00:33:57] Barry Blast 3: Big Publishers Concerned With AI Powered Search From Google & Bing – link Thanks to our sponsors! SE Ranking https://edgeofthewebradio.com/seranking Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @iPullRank Twitter: @TheMann00 Twitter: @EDGEWebRadio Would love it if you'd give us a rating on ratethispodcast.com/edge! #StandwithUkraine edgeofthewebradio.com/ukraine

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[Ep139] - Google Adds ‘Experience' To Search Quality Raters Guidelines. EAT Becomes EEAT.

Play Episode Listen Later Dec 19, 2022 25:15

1. Reddit Launches Reddit for Business Website - Reddit's launched a Reddit for Business website, which provides a heap of insights, tips, and notes for prospective Reddit ad buyers, which could help them with their paid Reddit marketing. The mini-site includes usage stats, tips, case studies and educational resources to help guide you on your Reddit ads journey. In the announcement, Reddit wrote that:“90% of users trust Reddit to learn about new products and brands. For context, that's higher than Google, Amazon, Twitter, Instagram, and Snapchat. The communities' trust turns into action. Redditors tend to be more informed consumers, more valuable buyers, and they go hard for their favorite brands. They're also more likely to recommend the products they love - which never hurts”If you're thinking about Reddit ads, it's definitely worth a look, with the case studies, in particular, acting as a guide book, of sorts, for effective, creative Reddit marketing. Listen to the podcast to hear what I feel about Reddit Ads.2. Instagram ‘Group Profile' - This week, Instagram updated its group chat function and are now calling it ‘Group Profiles'. Content inside the group profile will only be visible to group members, and Collaborative Collections. Group Profiles are effectively shared profiles where you can post content for the entertainment of the group (that won't be shared with your followers), while Collaborative Collections will enable you to save posts to a private collection within your group chat. To me, this is just the beginning of IG Group since Meta (parent company of Facebook) has realized that a lot of IG users do not use Facebook thus need a way to keep them on the platform longer.3. GA4 Now Has A Built-In Landing Page Report - A landing page is the first page someone lands on when they visit your website. Google Analytics 4 (GA4) is rolling out an out of the box functionality that allows users to generate landing reports. Before this update, which is being rolled out to users gradually, landing page reports had to be manually constructed. This was an confusing process, which required multiple clicks. Use the report to evaluate the effectiveness of your landing pages. The default, automated report includes metrics for Views, New Users, Average Engagement Time per Session, Conversions, and Total Revenue. However, these fields can be modified and customized to business needs.4. Google Launches Search Status Dashboard - Google has launched a status dashboard for Google Search at status.search.google.com. The Google Search status dashboard will show you if there is an outage or issue with Google Search. Specifically, Google will confirm if there is an issue with crawling, indexing, or serving in Google Search. Google wrote, “as we head into 2023, we want to introduce another tool for the public to understand the most current status of systems which impact Search—crawling, indexing, and serving… while system disruptions are extremely rare, we want to be transparent when they do happen.”5. Google Ads Introduces Simulation Tool For Data-Driven Attribution - Before making a purchase or completing another valuable action on your website, people may click or interact with several of your ads. Typically, all credit for the conversion is given to the last ad customers interacted with. But was it really that ad that made them decide to choose your business? Data-driven attribution gives credit for conversions based on how people engage with your various ads and decide to become your customer. It uses data from your account to determine which keywords, ads, and campaigns have the greatest impact on your business goals.Google has already made it clear that they prefer advertisers use data-driven attribution as their preferred model. To convince Advertisers on the benefits of using Data-Driven Attribution, Google is rolling out a simulation tool for eligible advertisers that will allow them to see how automated bidding would have reacted to data-driven attribution over the last seven days. P.S: Google is also working to bring data-driven attribution to more advertisers and more ad types. Historically, data-driven attribution has supported Search, Shopping, Display and YouTube ads. Google is expanding its support to app conversions and will begin supporting Discovery formats (including those in Performance Max) next year.Google claims that “Advertisers who switch to data-driven attribution from another attribution model typically see a 6% average increase in conversions.” You can read the announcement from Google here.6. Google Ads Introduces Four New Features To The Insights Page - Google has introduced four new features to the Insights page in Google Ads - search terms insights, asset insights, audience insights, and change history insights. Search terms insights let you see what your customers are searching for without having to examine every individual search term, Google explained. By grouping these terms into broader, intent-based categories, you can easily identify which themes are most popular with your customers along with metrics like conversion performance, search volume and search volume growth. Asset insights helps you learn about the creative assets that "resonate with your potential customers," Google wrote. This is an easy way to identify highly-engaged audiences, and can be used to inform the assets and landing pages you create for these groups, or even shift your entire marketing and product strategy. Using our previous sporting goods retailer example, you might see that bicycle-related image and video creative resonates with “Green Living Enthusiasts.” Based on this insight, you can pair these assets with a landing page that prominently features your sustainability efforts, or go one step further and use the insight to build out a completely new product line, Google added. Audience insights, was recently added to the account level on Google Ads. This insights page helps you understand the characteristics of the people who engaged with your business. These insights give you a better idea of what your customers care about, making it easier to tune your creative for their unique interests and traits. Change history insights help you identify how changes you've made in your account may impact performance. When there's a significant shift in your campaign's key metrics, this insight can help you find out which changes you made that may have caused this shift in performance — and then figure out how to proceed. 7. Google Rolls-out December 2022 Link Spam Update - Google has rolled out a December 2022 link spam update. In the announcement, Google wrote, “Our launch today, which we refer to as the December 2022 link spam update, will take about two weeks to fully roll out. Ranking may change as spammy links are neutralized and any credit passed by these unnatural links are lost. This launch will affect all languages.”This update is leveraging Google's SpamBrain - Google's AI-based spam prevention system that the search company launched in 2018. SpamBrain is credited by Google for catching about six times more spam sites in 2021 than it did in 2020, reducing hacked spam by 70% and reducing gibberish spam on hosted platforms by 75%.In the announcement, Google wrote that SpamBrain can not only “detect spam directly, it can now detect both sites buying links, and sites used for the purpose of passing outgoing links.”To avoid getting into trouble, follow the advice from July 2021 : “Site owners should make sure that they are following the best practices on links, both incoming and outgoing. Focusing on producing high quality content and improving user experience always wins out compared to manipulating links. Promote awareness of your site using appropriately tagged links, and monetize it with properly tagged affiliate links.”8. Google Recommends You To Stop Chasing Expired & Repurpose Domains - In the SEO world, expired domains are a big thing. So much so that there are forums and secondary marketplace to buy and sell expired domains with good Domain Authority (DA). Google's John Mueller said that using expired domains, and repurposed domains are "SEO-flotsam, index-cruft." John went on to add that search engines have had a lot of practice with dealing with that appropriately. John went on to add that you can "build a new site if you want," but he said, "don't assume there's old & tasty SEO-juice to lick up just by placing a site on an old domain."Back in Jan 2021, Aaseesh from the Google Webmaster Trends Analysts team said in a Google Webmaster Help thread that "Google understands when domains change ownership so it won't necessarily rank for the queries it used to rank pre change of ownership. So if the sole purpose of buying a domain is to get search traffic from the old domain, I would suggest against doing so since there's no benefit."There you go, another SEO myth busted. 9. Google: Diverse Content Can Also Rank If You Just Write For Your Readers - Danny Sullivan, the Google Search Liaison, said on Mastodon that your content does not need to be on one topic, one niche topic, for it to rank well. You can write about diverse topics on your site. The main thing, Danny said, was that you should write content however you want for your people and not for search engines.10. Google On Why Your Page Pops On/Off From The Search Index - When @seowolf asked John Muller what could be the reason for his page to shown in search results at a low position and then not showing up at all in search results. John responded “That can happen, and probably isn't particularly uncommon. Things can pop into the index for a bit, and then pop out again. When things are on the edge and the system has to make a yes/no decision, sometimes it goes one way for a while, and then the other way again. The web is noisy, I think that's fine.”Last year, John talked about “edge of indexing” - your pages are on the threshold of having enough quality to be in the Google index and not enough quality to be in the Google index. If you're teetering on the edge of indexing, there's always fluctuation.It basically means you need to convince Google that it's worthwhile to index more.What John is sharing aligns with Gary Illyes of Google shared about being on the edge of quality - if your pages disappear from Google Search and then reappear when you manually submit them to Google, that means you're on that edge. In fact, John Mueller of Google also said that if you need to submit pages to Google manually, it is likely a sign of a quality issue with those pages.11. Google Adds ‘Experience' To Search Quality Raters Guidelines. EAT Becomes EEAT. - In addition to AI based ranking, Google also leverages third-party Search Quality Raters (spread out around the world and highly trained using the Search Quality Raters Guidelines) to evaluate and rate a website. So Search Quality Raters Guidelines is considered as the Google Search Bible. If you want to rank higher and better then you have to read through the guidelines and make sure you are following it.Now. Google has updated the Google search quality raters guidelines and added a new E to E-A-T. Google is adding experience on top of expertise, authoritativeness, and trustworthiness. Google said that trust is the most important of all four elements here. What is Google looking for with experience? Google said when you write the content, does that "content also demonstrate that it was produced with some degree of experience, such as with actual use of a product, having actually visited a place or communicating what a person experienced?" Google explained that there are "some situations where really what you value most is content produced by someone who has first-hand, life experience on the topic at hand." Google shared this example, "if you're looking for information on how to correctly fill out your tax returns, that's probably a situation where you want to see content produced by an expert in the field of accounting. But if you're looking for reviews of a tax preparation software, you might be looking for a different kind of information—maybe it's a forum discussion from people who have experience with different services."Google said in the updated guidelines that Experience, Expertise and Authoritativeness are important concepts that can support your assessment of trust, with trust being the most important member of E-E-A-T. Google said, "trust is the most important member of the E-E-A-T family because untrustworthy pages have low E-E-A-T no matter how Experienced, Expert, or Authoritative they may seem."But how does "experience" differ from "expertise?" Google said, "pages that share first-hand life experience on clear "Your Money or Your Life” (YMML - pages or topics that could potentially impact a person's future happiness, health, financial stability, or safety.) topics may be considered to have high E-E-A-T as long as the content is trustworthy, safe, and consistent with well-established expert consensus. In contrast, some types of YMYL information and advice must come from experts."The latest (Dec 15, 2022) version of search quality raters guidelines is 176 pages long and can be found here. If reading this update is making you nauseated then reach out to us for a complimentary consultation.

7 Things all SEOs need to know about EAT - with Lily Ray

Play Episode Listen Later Dec 13, 2022 17:52

Most SEOs have heard of E-A-T but why has there been such a big emphasis on E-A-T? How does Google actually use E-A-T? And how do you optimize for E-A-T? 1. What is E-A-T? 2. What is YMYL? 3. How does Google use E-A-T? 4. Why is there such a big emphasis on E-A-T? 5. Can you see your E-A-T score? 6. How do you optimize your E-A-T? 7. Can you influence E-A-T in areas other than content? For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

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[Ep136] - Google Publishes A Guide To Current & Retired Ranking Systems

Search Buzz Video Roundup

Play Episode Listen Later Nov 28, 2022 10:40

1. Google's Introduces Policy Circumvention - Google has added a new spam policy to its search spam policies - “Policy circumvention.” In short, if you take any action you take to bypass the other Google Search spam or content policies such as creating new sites, using other sites or other methods to distribute that content, maybe on third-party sites or other avenues then Google will restrict or remove the content from showing up in search. Here is what Google wrote:“If you engage in actions intended to bypass our spam or content policies for Google Search, undermine restrictions placed on content, a site, or an account, or otherwise continue to distribute content that has been removed or made ineligible from surfacing, we may take appropriate action which could include restricting or removing eligibility for some of our search features (for example, Top Stories, Discover). Circumvention includes but is not limited to creating or using multiple sites or other methods intended to distribute content or engage in a behavior that was previously prohibited”2. Google's Advice On When You Should Move Your Blogs To A Sub-Domain - John Mueller of Google recently shared his advice on when you should add blogs to a Sub-Domain. John shared that he will move blogs to a subdomain over a www when he thinks the content on the subdomain can live on its own. He said "my way of thinking with regards to subdomains is that it depends on what you're trying to do. Is it content that's meant to be tightly connected to the main site? Then put it on the main site. If you want the content to stand on its own, then a subdomain is a good match."He also shared that there are technical considerations to think about outside of SEO. He said "There's also the technical side-effect of subdomains sometimes making things a bit more complicated: verification in search console, tracking in analytics, DNS, hosting, security, CSPs, etc."Lastly, John added "To be clear, I think it will affect rankings of the new content, but ultimately it depends on what you want to achieve with it. Sometimes you want something separated out, sometimes you want to see something as a part of the main site. These are different situations, and the results will differ."3. Google: 60% Of The Internet Is Duplicate & Prefers https - Gary Illyes from Google shared during Google Search Central Live in Singapore that 60% of the content on internet is duplicate. To find duplicates, Google compares the checksum generated from the main content and if the checksum matches then the content is duplicate. Lastly, Gary mentioned that Google will always pick a https url over http. Ensure that you have https on your website and focus on producing something way more unique and useful than most of what is out on the internet. 4. Google Re-confirms That E-A-T Applies To Every Single Search Query - During recent SMX Next event, Hyung-Jin Kim, the Vice President of Google Search (who has been working on search quality for the past 20 years and leads up core ranking at Google Search) reconfirmed that E-A-T is used in every single query, it is applied to everything Google Search does. "E-A-T is a core part of our metrics," he added, explaining that it is to "ensure the content that people consume is going to be, is not going to be harmful and it is going to be useful to the user." Here is the transcript of what he said exactly:“E-A-T is a core part of our metrics and it stands for expertise, authoritativeness and trustworthiness. This has not always been there in Google, and it is something we have developed about 10 to 12 to 13 years ago. And it is really there to make sure that, along the lines of what we talked about earlier, that is it really there to ensure the content that people consume is going to be, is not going to be harmful and it is going to be useful to the user. These are principles we live by every single day. And E-A-T, that template, of how we rate an individual site based on expertise, authoritativeness and trustworthiness, we do it to every single query and every single result. So it is actually pretty pervasive throughout everything we do. I will say that YMYL queries, the your money or your life queries, such as when I am looking for a mortgage or when I am looking for the local ER, those we have a particular eye on and pay a bit more attention to those queries because those are some of the most important decisions people can make, some of the most important decisions people will make in their lives. So I will say that E-A-T is has a bit more of an impact there but again, I will say that E-A-T applies to everything, every single query that we have.”5. Google Publishes A Guide To Current & Retired Ranking Systems - You can find out which algorithms Google uses to rank search results and which ones are no longer in use with the help of a new guide to Google's ranking systems. Furthermore, Google distinguishes between ranking "systems" and ranking "updates" in its most recent guide, using new terminology. RankBrain is one example of a system that is always operating in the background. On the other hand, an update describes a one-time adjustment to ranking structures.For instance, when Google returns search results, the helpful content system is always active in the background, while it is subject to modifications to enhance its performance. Other examples of one-time adjustments to ranking algorithms include spam updates and updates to the core algorithm.Here is the list, in alphabetical order, of Google's ranking systems that are currently operational. BERT: Short for Bidirectional Encoder Representations from Transformers, BERT allows Googe to understand how combinations of words can express different meanings and intent. Crisis information systems: Google has systems in place to provide specific sets of information during times of crisis, such as SOS alerts when searching for natural disasters. Deduplication systems: Google's search systems aim to avoid serving duplicate or near-duplicate webpages. Exact match domain system: A system that ensures Google doesn't give too much credit to websites with domain names that exactly match a query. Freshness systems: A system designed to show fresher content for queries where it would be expected Helpful content system: A system designed to better ensure people see original, helpful content, rather than content made primarily to gain search engine traffic. Link analysis systems and PageRank: Systems that determine what pages are about and which might be most helpful in response to a query based on how pages link to each other. Local news systems: A system that surfaces local news sources when relevant to the query. MUM: Short for Multitask Unified Model, MUM, is an AI system capable of understanding and generating language. It improves featured snippet callouts and is not used for general ranking. Neural matching: A system that helps Google understand representations of concepts in queries and pages and match them to one another. Original content systems: A system to help ensure Google shows original content prominently in search results, including original reporting, ahead of those who merely cite it. Removal-based demotion systems: Systems that demote websites subject to a high volume of content removal requests. Page experience system: A system that assesses various criteria to determine if a webpage provides a good user experience. Passage ranking system: An AI system Google uses to identify individual sections or “passages” of a web page to understand better how relevant a page is to a search. Product reviews system: A system that rewards high-quality product reviews written by expert authors with insightful analysis and original research. RankBrain: An AI system that helps Google understand how words are related to concepts. Allows Google to return results that don't contain exact words used in a query. Reliable information systems: Google has multiple systems to show reliable information, such as elevating authoritative pages, demoting low-quality content, and rewarding quality journalism. Site diversity system: A system that prevents Google from showing more than two webpage listings from the same site in the top results. Spam detection systems: A system that deals with content and behaviors that violate Google's spam policies.

Search News Buzz Video Recap: Google Weekend Updates, E-A-T For All Queries, Google Updates Documented, New Spam Policy & More

Play Episode Listen Later Nov 25, 2022

Google probably did yet another weekend search ranking algorithm update, I see a pattern here. Google's Hyung-Jin Kim said E-A-T is used for all queries, not just YMYL. Google documented its notable search updates, they now call systems...

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The Future of Content Marketing and CEO Guidance with Pearl Collings

Yes, and Marketing

Play Episode Listen Later Nov 15, 2022 27:40

Pearl discusses the current state and future of content marketing, the challenges of building YMYL content at scale, how CEOs can prioritize tasks to better achieve growth, and offers advice for aspiring leaders.

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E28 - Google EAT and YMYL WHAT? Why & How This Matters

The Content Transformation Podcast

Play Episode Listen Later Sep 1, 2022 22:08

Google's ranking standards are summed up in two acronyms - EAT, and YMYL. EAT stands for Expertise, Authority and Trust; YMYL stands for Your Money or Your Life. Dramatic nature of Google aside – why should we follow these acronyms? How and why do they build trust with our audience on the internet? Listen as Julia explains. PLUS: The update Google has made to these guidelines this year, meaning that the author on your blog matters, too! This is explained right here in the full episode. * All episodes: https://contenthacker.com/podcast/ * We LOVE takeaways! Tag Julia with a screenshot of this episode @fementrepreneur and share on Instagram for a reshare to our audience!

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524 | The Evolution of Google Updates w/ Dawn Anderson

Edge of the Web - An SEO Podcast for Today's Digital Marketer

Play Episode Listen Later Aug 20, 2022 41:46

Dawn Alexander joins Erin Sparks to discuss the history of Google updates and the pursuit of “cleaning” up the web. Dawn shows her expertise and knowledge in the science of SEO. She gives context to the timeline of updates, in light of the new Google Helpful Content update just released. We discuss the continued goals of spam removal and increasingly helpful content promotion in search. Listen as we unpack Natural Language Processing, BERT, E.A.T., and all of the signals that Quality Raters Guidelines mark as trustworthy. [00:01:30] Our Title Sponsor [00:01:59] Check Out Our Weekly News [00:08:55] Google Crawling the "Frontier": Avoiding Low Quality [00:10:08] The 2009 Caffeine Update [00:10:49] 2011 Google Panda: A Focus on Low Quality [00:11:27] 2012 Google Penguin Update was Massive [00:12:58] EDGE of the Web Title Sponsor: edgeofthewebradio.com/pageonepower [00:13:40] 2014 - The Emergence of E.A.T. (YMYL) [00:15:09] E.A.T. is a Testing Standard to Give Feedback Back to the Algorithms [00:17:08] 2015 Mobilegeddon & RankBrain [00:17:55] 2018's Broad Core Algorithm Update [00:19:07] BERT (2019): Understanding of the Nuance in Language [00:21:24] Page Experience Updates in 2020 [00:24:02] EDGE of the Web Sponsor: Site Strategics [00:24:48] 2021 Passage Ranking (not Passage Indexing): Related to Efficiency [00:27:52] Now that we have Efficiency, MUM expands across all Media [00:29:57] Product Review Updates (more Helpful Content?) [00:34:08] The Push Back on Disinformation [00:37:40] The Speed of Updates: Testing is Happening in the Wild Thanks to our sponsors! Page One Power https://edgeofthewebradio.com/pageonepower Site Strategics https://www.sitestrategics.com Follow Dawn: https://www.twitter.com/dawnieando https://www.facebook.com/dawnlesleyanderson https://www.linkedin.com/in/msdawnanderson/ https://www.instagram.com/dawnieando

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Hubspot: Top Marketing Trends You Need to Know in 2022 || Wait, Google Wants What Now?

Lunch Hour Legal Marketing

Play Episode Listen Later Aug 10, 2022 39:07

Weed, cookies, Google, TikTok; this episode has it all! Gyi and Conrad sort through the latest and greatest in the world of law firm marketing, and help you stay ahead of the curve. Hope you're hungry. ----- The new Hubspot Marketing Trends Report, The State of Inbound Marketing Trends is out. And you know what? Short videos, TikTok, and “reels” are hot. Social Media might be the new king, but is it better than search engine Marketing? A look at what's new in 2022. Hack your way through today's digital jungle. Then the guys take a look at the Google Search Quality Rater Guidelines Update. What's working in Google search results? And what are you wasting your time on? YMYL, E-A-T, and all the big changes. The things you need to know—and put to work—today. The News: Google slow rolls their rollback of third-party cookies. What's a third-party cookie? Canna Law Blog cited by Congress References mentioned: Lunch Hour Legal Marketing is now on YouTube! Mockingbird.Marketing.com/benchmarks Google Ending Third-Party Cookies Canna Law Blog Cited by Congress China Law Blog New Hubspot Marketing Trends Report: Law By Mike Joshua D. Hodges, Esq Google Search Quality Rater Guidelines Update: What Has Changed 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates Clio Cloud Conference Clio Legal Trends 2021 Report

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Hubspot: Top Marketing Trends You Need to Know in 2022 || Wait, Google Wants What Now?

Legal Talk Network - Law News and Legal Topics

Play Episode Listen Later Aug 10, 2022 39:07

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Google erklärt, wie man YMYL-Themen erkennen kann: SEO im Ohr - Folge 213

SEO im Ohr - die SEO-News von SEO Südwest

Play Episode Listen Later Aug 5, 2022 17:05

Google erklärt in der neuen Version der Search Quality Rater Guidelines genauer, was YMYL-Themen sind und wie man sie erkennen kann. Weitere Meldungen in dieser Ausgabe: Google Product Reviews Update ist abgeschlossen, wer besser ranken will, sollte laut John Müller von Google einfach bessere Seiten erstellen, Continuous Scrolling jetzt auch auf deutschsprachigen Suchergebnisseiten und: Funktion zum Validieren behobener Fehler in der Google Search Console vorübergehend außer Betrieb.

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Five things I learned from Google's July Quality Raters' Guidelines Update

Search News You Can Use - SEO Podcast with Marie Haynes

Play Episode Listen Later Aug 4, 2022 14:13

In this episode Dr. Marie Haynes discusses five interesting changes Google has made to the Search Quality Evaluator Guidelines, including some information from a new Google document about the raters and the work they do. We'll learn more about what YMYL is and what Google is looking for in terms of E-A-T for the topics you write on. Links mentioned: https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf https://www.blog.google/documents/37/How_Google_Fights_Disinformation.pdf/ https://services.google.com/fh/files/misc/hsw-sqrg.pdf https://www.google.com/search/howsearchworks/ho w-search-works/ranking-results/ Marie's book: https://mariehaynes.com/book

google eat guidelines five things things i learned raters ymyl marie haynes

[Ep119] - YouTube Answers Common Questions On YT Shorts

punk.tuell - Praxismarketing mit Patrick und Klaus

Play Episode Listen Later Aug 1, 2022 18:53

1. Shopify Lays Off 10% Of Workforce - Tobias Lütke, the founder of Shopify, announced that it is letting go of ten percent of its workforce. He blamed himself for misjudging trends, resulting in too many employees. What was anticipated at Shopify was that the rapid Covid-era increase in E-commerce shopping would continue as a trend, hastening a greater adoption of online shopping.Unfortunately, the forecasted boom in post-Covid shopping failed to materialize. The CEO said that he decided to scale up hiring to meet the increased demand and that now that the projections are falling short, he was forced to make a difficult decision. Shopify employees face a layoff in recruiting, support roles, and sales.2. Instagram Backtracks And Rethinking Instagram Forward Strategy - In a new interview with Casey Newton, Adam Mosseri explained that Instagram will actually take a step back from recommended content, as well as its experiment with a full-screen, TikTok-like viewing experience.“For the new feed designs, people are frustrated and the usage data isn't great. So there I think that we need to take a big step back, regroup, and figure out how we want to move forward. When you discover something in your field that you didn't follow before, there should be a high bar - it should just be great. You should be delighted to see it, and I don't think that's happening enough right now. So I think we need to take a step back, in terms of the percentage of feed that are recommendations, get better at ranking and recommendations, and then - if and when we do - we can start to grow again.”3. Revenue Roundup: Microsoft, Google & Meta - Here are some key takeaways: Microsoft ad revenue decreased by about $100 million due to reductions in advertising spend LinkedIn revenue increased 26%, while user sessions grew 22%. Total Alphabet revenue 13% increase YoY to $69.7 billion (from $61.9 billion by the end of Q2 in 2021) Google Ad revenue $56.3 billion (up from $50.4 in 2021) YouTube revenue $7.3 billion (up 5% from $7 billion in 2021), which missed analysts' predictions of $7.5 billion Meta's ad revenue dropped one percent in Q2 2022 compared to last year's period. They brought in $28.82 billion from ads, though it expected to earn $28.94 billion. One positive trend to note is Facebook's daily active users are up three percent. There are now 1.97 billion people logging in every day. Meta's apps aren't declining in popularity by any means. The audience is there. The problem is that advertisers have smaller budgets, and they're not getting the same value from ads as they used to. To remedy the issue of declining ad revenue, Meta has plans to offer new types of monetization. More specifically, the company is working on ways to make money from Reels. 4. LinkedIn Launches Native Carousel Posts - LinkedIn users have been posting makeshift carousel posts for some time, using its PDF attachment option to create individual frames. And now, LinkedIn has decided to make it a fully-fledged functionality, with a new ‘Carousel' post option being added to your update tools.5. Pinterest Launches Real-Time Analytics - Pinterest has now officially launched real-time analytics elements within Pin Analytics on mobile, which will provide more data on exactly how your Pins are performing at any given time. Real-time insights are also available in the web Analytics platform, but now, you'll also be able to access much of the same data on the go, which is likely where many more people are looking to check in.Real-time insights are not available for audience metrics, like ‘Total Engaged Monthly Audience' and age and gender filters. But you will be able to see overall data on response to your Pins, whenever you check in, which could be a helpful guide for your Pin strategy.6. Google Extends Deadline For Third-Party (Tracking) Cookies To 2024 - Google is now expanding the testing window for its Privacy Sandbox APIs before it moves to disable third-party cookies in Chrome. They announced that it's expanding the testing period for its Privacy Sandbox, and its alternative tracking tools, in order to give the industry more time to provide feedback and adjust to the coming shift. “The most consistent feedback we've received is the need for more time to evaluate and test the new Privacy Sandbox technologies before deprecating third-party cookies in Chrome. This feedback aligns with our commitment to the CMA to ensure that the Privacy Sandbox provides effective, privacy-preserving technologies and the industry has sufficient time to adopt these new solutions. This deliberate approach to transitioning from third-party cookies ensures that the web can continue to thrive, without relying on cross-site tracking identifiers or covert techniques like fingerprinting.We now intend to begin phasing out third-party cookies in Chrome in the second half of 2024. As always, you can find up-to-date timelines and milestones on the Privacy Sandbox website.”7. The Reason Why The Search Console CWV Report & PageSpeed Insights Differ - Google's John Mueller explained that the two scores are different because the method for calculations is different.“... there's a difference between so-called field data and the lab data. Field data is what users have actually seen when they go to your website. And this is what we use in Search Console. That's what we use for search as well. Whereas lab data is kind of a theoretical view of your website, like where our systems have certain assumptions where they think, well the average user is probably like this, using this kind of device and with this kind of a connection perhaps. And based on those assumptions, we will estimate what those numbers might be for an average user. And obviously you can imagine those estimations will never be a hundred percent correct.”So what Mueller is saying then is that Search Console scores reflect what actual site visitors saw. The way Google measures those actual numbers is through visitors who have opted in to allowing Chrome to provide anonymized core web vitals data. Google doesn't measure every site visitor, only those who have opted in to sending that data to Google. Contrasting with Search Console's field data, PageSpeed Insights is creating a simulation of what a user might experience. The purpose of Search Console data is to show what real site visitors are experiencing. The purpose of PageSpeed Insights data is to provide an estimate of what's going on in order to provide diagnostic feedback on what may be causing poor webpage speed performance.“And similarly, the data that users have seen, that will change over time as well, where some users might have a really fast connection or a fast device and everything goes really fast on their website, or when they visit your website. And others might not have that. And because of that, this variation can always result in different numbers. Our recommendation is generally to use the field data, the data you would see in Search Console, as a way of understanding what is kind of the current situation for a website. And then to use the lab data, namely the individual tests that you can run directly yourself, to optimize your website and try to improve things. And when you are pretty happy with the lab data that you're getting with your new version of your website, then over time you can collect the field data, which happens automatically and double-check that users actually see it as being faster or more responsive as well. So in short, again, there is no absolutely correct number when it comes to any of these metrics. There is no kind of like absolutely correct answer where you'd say, this is what it should actually be. But rather, there's different assumptions and different ways of collecting data and each of these are subtly different.” The purpose of the Search Console tool is to provide granular snapshots of real-world site performance. The purpose of PageSpeed Insights is diagnostic, to identify problems and offer suggestions for improvement. 8. Google Wants You To Replace HTTP Links With HTTPS - Several years ago, Google's Gary Illyes said replacing links isn't worth it when proper redirects are in place. Now, Google's Search Advocate John Mueller says you should always try to replace internal links pointing to HTTP URLs with the newer HTTP versions. Here are the reasons why replacing old HTTP internal links with https is a good idea: First, it's cleaner than having a bunch of redirects. And, unlike external links, you have complete control over the URL visitors are sent to. Anyone clicking on a link that redirects to HTTPS has to go through the HTTP version first. Getting rid of the extra ‘hop' means visitors get to the content faster. Relying on redirects for internal links is a fool's errand. Many things can go wrong, such as redirect chains, redirect loops, and broken links. If a site loads images with HTTP URLs, it can cause browsers to give visitors a “not secure” error message, deterring them from staying on your site. Redirects eat your crawl budget because every redirect counts as a page crawled. Google can potentially crawl more pages per session without the redirects in place. Lastly, you can't depend on redirects working indefinitely. Redirects can break or get deleted while replacing the links ensures they're changed forever. 9. The 411 On Google Search Quality Rater Guidelines Update - Google has made a variety of significant updates to its Search Quality Rater Guidelines. The most significant overhauls were to Google's definitions of YMYL (Your Money, Your Life), and the extent to which E-A-T matters as a matter of page quality.Google defines YMYL topics as either being inherently dangerous (violent extremism), or harmful because presenting misinformation related to the topic can be harmful. For example, providing bad advice related to heart attacks, investments or earthquakes could cause harm to the user.Google also revamped its definition of what it means to be a low-quality page. In a previous version, Google claimed a page may be low quality, in part, because the creator of the main content may lack sufficient expertise for the purpose of the page. This statement was deleted. Google now expands upon the role of E-A-T in determining whether a page is low-quality.You can download the full 167-page PDF raters guidelines over here. 10. Google Ads Will Now Automatically Update Conversion Attribution Models - Google has sent an email letting advertisers know that if their account qualifies then their ad accounts would be switched to data-driven attribution. Advertisers have until August 24 to cancel the auto-switch.Google announced in September that data-driven attribution would become the default model, but advertisers would still have access to the five other rule-based models. Data-driven attribution uses advanced machine learning techniques to more accurately understand how each marketing touchpoint contributed to a conversion. According to Google, data-driven attribution takes multiple signals into account including ad format and time between the ad and interaction and conversion.11. Google Merchant Center Now Accepts Gated Product Listings - Google has updated its Merchant Center policy to no longer automatically disapproved free listings for products that have login required and/or restricted purchase access. Google said it now will list these products as active but with the caveat that they may “have limited visibility on Google.”Google explained “Login required” issue status means that customers visiting your store website need to provide account access information, such as entering a username and password or installing a program, before being able to view your products.Google explained “Restricted purchase” issue status means that the ability to buy products on your store website is limited to certain customers as defined by location, device type, information provided, or some other exclusive criteria. Fields like business information should be optional and content should be consistent and available to visitors in all locations.12. Google Publishes 6 Tips For E-Commerce Sites - Google published a new video offering six tips for how to make ecommerce sites eligible for special presentations in the search results. Title Tags - If the title element doesn't adequately describe what the webpage is about that Google will rewrite it, using content from the heading at the top of the page or even the anchor text from links to the webpage. Take extra care with automated product title tags to ensure there is no duplicate content or missing information. Avoid dynamically generated title tags to add availability or price data to the title tag because there's a lag between when the title tag is updated and when Google eventually shows the updated title link in the SERPs. By this time, the information may be outdated. Include High Quality Images - High quality images are a user experience consideration in that they help potential customers make up their minds about a product. Audit your site for low quality images and replacing them with higher quality photos. Checking the Max Image Preview meta data because it guides Google on how to show those images in the SERPs. Lastly, use product structured data to help Google identify the correct images to show in the search results. Many businesses consider things like images in terms of how they may help their webpage rank better in the search results. But it's more productive to consider product images in terms of how they help users decide to purchase a product. Share Rich Product Data - Structured data helps Google better understand webpages and makes them eligible to be displayed as rich results, what he referred to as “special presentation treatments” in the search results. The following are essential elements for product structured data to include: Product title Description Images Ratings Price Availability Share Price Drop Data - Sharing pricing information with Google can make the product page eligible for a special price drop presentation in the search results, which may call attention to it. Appearing in the search results with a special price drop presentation isn't guaranteed. To make a page eligible for price drop rich results, you must include the Offer property in the product structured data that is a specific price point and not a price range. Identify Products You Sell - This tip advises using accurate product identifiers such as GTIN identifiers, using a combination of Google Merchant Center feed and product structured data. Following this advice can make a product eligible for listings such as the product carousels. Create a Business Profile - Creating a Google Business Profile if the business has a physical presence. This makes a site eligible for a special listing alongside the search results. This type of listing is only available for businesses with a physical store presence or a covered service area. Watch the Google YouTube Video - How to Make Your Ecommerce Website Stand Out in Google Search (6 Tips)13. YouTube's New Feature Will Help You To Turn Your Long Form Videos Into Shorts - YouTube is looking to encourage more short clips via a new option that will enable creators to convert segments of their existing long-form content into minute-long Shorts variations. The new ‘Edit into a Short' option will enable you to select a section of your regular video uploads to then cut into a bite-sized version.14. YouTube Answers Common Questions On YT Shorts - YouTube demystifies the Shorts algorithm in a Q&A video that addresses several of the most common questions creators have about gaining visibility with short-form content. Here's a recap of each question and answer in the video. Should I Mix Long And Short-Form Content On The Same Channel? - “We've done some analysis recently where we looked at audience growth for channels that only made long-form videos, and channels that made both long-form and short videos. Channels that made Shorts actually seemed to be growing faster. We anticipate that audience demand for short-form content is here to stay. This is a format that's becoming increasingly popular, and the very reason we've been testing so much in more mobile-first creation tools and Shorts discovery.” Will YouTube Recommend More Long-Form Videos If People Watch My Shorts? - “Viewers watching Shorts aren't always the same viewers watching longer-form content… For this reason, we separate Shorts and long-form content from watch history. So when someone discovers a new channel via Shorts, we're not currently using that to inform what longer videos are recommended to them outside of the Shorts experience.” Is There A Benefit To Starting A Separate Channel For Shorts? - “Try to group your channels around similar audiences who enjoy the same or similar content. Separate them out when your viewers have totally different interests… If you start building up different audiences with different interests then consider making a separate channel.” How Many Shorts Do I Need To Upload Before The Algorithm Recommends My Content? - “Every Short is given a chance to succeed no matter the channel or the number of videos on the channel. Performance of a Short is dictated by whether or not people are choosing to watch and not skip a video in the Shorts feed. That audience engagement is often built over time as opposed to happening instantaneously.”

#16 - EAT: 3 magische Buchstaben für Deinen Online-Erfolg

Play Episode Listen Later Jul 17, 2022 12:36

Kennst Du E-A-T? In punk.tuell Folge 16 stelle ich Dir die drei magischen Buchstaben für den Erfolg Deines Praxismarketings vor. Vielleicht entdeckst Du Themen, mit denen Du Dich eventuell noch nie auseinandergesetzt hast - obwohl sie für den Erfolg Deiner Website und Deines Praxismarketings essenziell sind. Oder wusstest Du, dass die Internetseite Deiner Zahnarztpraxis im Google-Kosmos eine YMYL-Seite ist? Dann weißt Du sicher auch, dass Google unendlich viel Wert auf Inhalte legt, die vertrauenswürdig sind. Und dass dieser Wert anhand des E-A-T-Modells berechnet wird und das Ranking Deiner Website beeinflusst! Du möchtest wissen, warum Expertise, Autorität und Vertrauenswürdigkeit Deines Contents die Pfeiler Deines Online-Erfolgs sind? Dann freue ich mich jetzt auf Dein Zuhören. Hier findest Du die Links zur heutigen Episode: https://praxismarketing.digital/podcast/folge/eat-praxismarketing > E.A.T.: Das Geheimrezept für erfolgreiches Praxismarketing! https://www.termfrequenz.de/podcast/content-kompass/e-a-t-vertrauen-aufbauen-nicht-nur-bei-google/ > E.A.T.: Vertrauen aufbauen, nicht nur bei Google https://de.semrush.com/blog/e-a-t-und-ymyl-leiftaden > E-A-T und YMYL — ein Leitfaden für Google's Qualitätsrichtlinien. https://blog.hubspot.de/marketing/google-eat > Google E-A-T: Tipps und alles Wissenswerte im Überblick Kontakt zu Klaus: [Klaus > LinkedIn ](https://www.linkedin.com/in/klausschenkmann/) klaus.schenkmann@parsmedia.info Immer für Dich am Start: - [parsmedia Website](https://parsmedia.info/) - [Praxismarketing-Blog](https://parsmedia.info/praxismarketing-blog/) - [parsmedia Instagram](https://www.instagram.com/parsmedia.praxismarketing/) - [parsmedia Facebook](https://www.facebook.com/parsmedia.praxismarketing) - [webDENTALK](https://www.facebook.com/webdentalk.praxismarketing) - Intro-Stimme: [Luisa Scrabic ](https://www.luisa-skrabic.com/) - Soundfiles: [Max](https://www.instagram.com/actimaxdj/) - Produktion: [Nicolas Schenkmann](https://www.linkedin.com/in/nicolas-schenkmann-483188211/)

google eat expertise qualit vielleicht vertrauen wert inhalte deinen du dich autorit buchstaben leitfaden wissenswerte vertrauensw ymyl das geheimrezept online erfolg praxismarketing dein zuh

026 - Your Money Your Life – What are YMYL blogs and pages

Online Blog Academy

Play Episode Listen Later May 27, 2022 15:00

Did you know that not all blog niches and topics are created equal in Google's eyes? Yes! Some blogs or pages are not going to rank very well in the Google Search Results because Google considers them to be Your Money Your Life pages or blogs. In this introduction to Your Money Your Life blogs and pages, we will look at what Your Money Your Life blogs and pages are, how you can still rank when writing YMYL blogs, and the best way to still make money from these blogs and pages. --- Send in a voice message: https://anchor.fm/lieze-neven4/message

money google pages blogs google search results ymyl your money your life

From 0 to 2.5 Monthly Organic Visits with Dimitris Drakatos, SEO & ASO Lead at Peanut (#25)

The SaaS SEO Show

Play Episode Listen Later Apr 19, 2022 44:36

In this episode of The SaaS SEO Show, we've interviewed Dimitris Drakatos, SEO & ASO Lead at Peanut, and discussed how he helped Peanut get from 0 to 2.5M monthly organic visits in 12 months.Here's what we're covering:- How to establish trust in YMYL categories- How Dimitris chooses keywords for Peanut- The future of SEOStay Tuned:► Website► LinkedIn► YouTubeThis episode is brought to you by SaaS SEO agency MINUTTIA and sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

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Local SEO für ein 800 Millionen Startup (McMakler)

#SEODRIVEN — SEO Podcast von Christian B. Schmidt

Play Episode Listen Later Apr 11, 2022 39:37

McMakler ist an zahlreichen Standorten tätig und Investoren bewerteten das Unternehmen zuletzt mit 800 Mio. Euro. Mit Stefan Rudolph spreche ich über das Local SEO für den Immobilienmakler. Stefan erklärt, welche Bedeutung die Suchmaschinenoptimierung bei McMakler. Wir gehen auf die letzten großen Google Updates ein und warum diese gerade im Bereich "Your Money Your Life" (YMYL) richtungsweisend waren. Stefan erklärt seine SEO-Strategie und welche Rolle informativer Content auch im Local SEO spielen kann. Zu guter Letzt diskutieren wir die Bedeutung der Brand Search für McMakler und Stefan gibt wichtige Tipps für die lokale Suchmaschinenoptimierung. Sehenswert für jeden, der für die lokale Suche mit eigenen Standorten optimieren will.

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They Don't Need a Ride

Marketing Over Coffee Marketing Podcast

Play Episode Listen Later Mar 4, 2022

In this Marketing Over Coffee: In this episode learn about a war unlike anything previous, the great resignation, YMYL, and more! Direct Link to File Brought to you by our sponsors: BlueShift and LinkedIn Ukraine – short and long term impacts? Updates @defencehq National Bank of Ukraine War Fund, Jose Andres World Central Kitchen 7:36 […] The post They Don’t Need a Ride appeared first on Marketing Over Coffee Marketing Podcast.

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#651: The Use of YMYL Content in SEO

SEO Podcast | SEO.co Search Engine Optimization Podcast

Play Episode Listen Later Feb 8, 2022 7:17

A YMYL page is a type of web page that contains information or services that directly affect your life. You use YMYL pages for things like your job, your salary, your benefits, and so much more. For instance, you're reading this blog post to develop knowledge about search engine optimization, which is one of the most important topics for any modern website. YMYL content is an excellent way to build trust with your customers, as such your website's ranking should be affected. This type of content should also increase the possible sales of your company and its products. To put it simply, this content should bring customers and sales to you. YMYL has become somewhat of an umbrella term for content that tells people how to conduct themselves in their everyday life. A niche like this offers many opportunities in the realm of search engine optimization content marketing. YMYL refers to content that is helpful, beneficial, or instructive to society, specifically about things that have to do with making money and living a wealthy lifestyle. The purpose is to provide prospects with the knowledge necessary for them to make a purchase decision. The content explains the value of the product, how it solves a customer's problem, or what benefit it provides. It usually contains visual elements. More info about the use of YMYL content in SEO: https://seo.co/ymyl/ Connect with us: SEO // PPC // DEV // WEBSITE DESIGN

seo ymyl

What is Your Money or Your Life (YMYL) and does it matter to SEOs?

Search News You Can Use - SEO Podcast with Marie Haynes

Play Episode Listen Later Jan 20, 2022 37:26

What is YMYL, and does it matter to SEOS? In this episode, Dr. Marie Haynes discusses how Google's Quality Rater Guidelines and other documentation describe the term YMYL. She shares example websites discussed in the QRG and why they should or should not be considered YMYL. While the QRG do not replicate Google's algorithms, they show us what Google is trying to accomplish. We believe there is a lot to be learned that can be used to our advantage in understanding how Google's algorithms treat sites differently depending on whether or not their content contains YMYL information. And even if you are a non-YMYL site like a recipe site, there is much to discover here about how Google could be valuing EAT in your niche. Also in this episode: - SERP turbulence Jan 11-12 and 14-16, 2022 - Could it be related to knowledge graph changes? - The page experience update is coming to desktop in February - Several sites are seeing large spikes in Google crawling This episode corresponds with newsletter episode 218:  https://www.mariehaynes.com/newsletter/episode-218-light-version/ Google's blog post on core updates https://webmasters.googleblog.com/2019/08/core-updates.html Search Quality Evaluator Guidelines (Quality Rater Guidelines) https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf Our book on how we analyze sites in the eyes of the QRG - Still valuable even though it's the 2020 version https://www.mariehaynes.com/product/quality-raters-guidelines/ Google's blog post on core updates https://webmasters.googleblog.com/2019/08/core-updates.html Past podcast episodes https://www.mariehaynes.com/seo-newsletter/seo-podcast/ Information on having the MHC team review your site in the eyes of Google's blog post on core updates https://www.mariehaynes.com/services/site-quality-assessments/ Contact MHC https://www.mariehaynes.com/contact/ Book on Unnatural Links and Manual Action Removal https://www.mariehaynes.com/product/unnatural-links-book/ Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/   Subscribe to the newsletter: https://Mariehaynes.com/newsletter   Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes

money google seo eat serps mhc ymyl marie haynes quality rater guidelines qrg

Olivia Stokholm E-A-T

What the SEO

Play Episode Listen Later Jan 7, 2022 32:50

I denne episode har vi besøg af Olivia Stokholm fra Cognito Digital. E-A-T står for ekspertise, autoritet og troværdighed, og er kendetegnet for Google's Search Quality Rater guidelines. Ud fra de tre faktorer snakker vi om, hvordan Google rangerer sider ud fra YMYL-klassificeringen, som står for 'Your money or your life'. Derudover snakker vi om sammenspillet mellem indhold, teknik og links, som er vigtigere end nogensinde før.

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Episode 125 - What Does EAT and YMYL have to do with your search results?

Christian Media Marketing

Play Episode Listen Later Nov 5, 2021

In this episode, Jon will share what the acronym EAT and YMYL have to do with how Google (and Facebook) look at your website and content to determine where it ranks and who sees it.

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News Marketing del 25 Ottobre 2021 by Fabio Antichi

News Marketing Fabio Antichi

Play Episode Listen Later Oct 25, 2021 2:42

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0653 - Yang Perlu Kamu Ketahui Tentang YMYL

Indonesia Digital Marketing Podcast - Ryan Kristo Muljono

Play Episode Listen Later Aug 18, 2021 6:29

Apa itu YMYL? Ini adalah singkatan dari 'Your Money, Your Life'. Sebuah term yang dikeluarkan oleh Google untuk menjaga pelanggan mereka.Apa yang perlu kamu ketahui tentang hal ini?

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Episode 153: Can mixed content sites perform well in organic search?

Daily SEO Tips

Play Episode Play 16 sec Highlight Listen Later Jul 14, 2021 1:05

Do you have a site with mixed content - both YMYL (Your Money or your Life) and other types of content? Do you know if that is best for organic traffic?Hello. Thanks for listening to SEO tips today.Here's the takeaway: for that YMYL content to rank (and that's content where Google thinks could have an impact on the searcher's current or future well-being (physical, financial, safety, happiness, etc.). You need to break the site in two.As you probably know, YMYL content needs to be created with a high level of expertise and authority.Yes, that's the latest guidance from John Muller at Google - your non-YMYL content is probably dragging your site down. This came up in Google's April SEO office hours. Thanks for listening. Come back tomorrow for another SEO tip.

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What You Need to Know About E-A-T with Lily Ray

Content and Conversation: SEO Tips from Siege Media

Play Episode Listen Later May 11, 2021 29:32

Show Notes:00:53: Debunking common E-A-T myths2:10: How does E-A-T relate to the Medic Update?4:25: What should you focus on for E-A-T if you're in YMYL?7:12: Realistic timelines to see outcomes from E-A-T related changes9:50: Getting buy-in for E-A-T changes10:45: Does domain authority and brand recognition matter more with E-A-T?15:57: Is it realistic to expect to outrank .gov sites now?20:37: How to balance E-A-T with a company's mission23:08: Unique or unexpected methods of showcasing E-A-T27:33: What keeps you up at night with E-A-T?Show Links:What Does It Mean to Have Good E-A-T? by Lily RayLily's Conductor Speech on Factoring E-A-T Into Your SEO StrategyFollow Lily on TwitterFollow Caroline on LinkedInProduced by Cara BrownSend us an emailProduced by Cara BrownSend us an email

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Jeff Crawford: Digital Marketing Expert & SEO advise for you!

Business & Beers Japan

Play Episode Listen Later May 8, 2021 45:07

Jeff Crawford is the president of Zo Digital, a bi-lingual digital marketing agency he founded over seven years ago. He describes many of the mistakes foreign companies make when setting up their web presence in Japan and explains how to remedy these issues. What hidden gems can be discovered in your site analytics to improve eCom sales. Why Japanese sites are often so busy and loud. Simple and practical advise on how to increase traffic and improve conversion rates through "Authoritativeness" and "Trustworthiness". This might sound a bit technical but Jeff explains it all in a very easy to understand style. I guarantee you will become more digital marketing savvy after listening to Jeff's stories and advise. Other topics we discuss:The biggest mistakes foreign firms make when launching web sites in JapanWhat is a "YMYL" site (Your Money or Your Life)How Google ranks and evaluates websitesSimple methods to increase your site's E.A.T. (E = Expertise)Isn't "User Experience" subjective?The best and worst way to create web "content"Google voice search SEO is comingThe most important web site page for Japanese (26:23)Key Word research and how to master the nuanceWhat many Japanese think about the typical western website How much companies should invest in SEO as a % of salesHow does understanding analytics specifically improve ones business (29:34)The Free Unsolicited Business IdeaZo Digital: https://www.zodigital.jp/Jeff Crawford: https://www.linkedin.com/in/jeffcrawford/Great Sleep Starts Here = gugu Sleep Company: https://gugu.jpJapan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.lifeUse the code word "ZEN" to receive discounts

SEO bei YMYL Webseiten - das müsst ihr wissen! (mit Arthur Kosch) #144

SEOSENF - SEO für Einsteiger

Play Episode Listen Later Feb 24, 2021 42:43

In der heutigen Podcast Episode spreche ich mit Arthur Kosch von der Agentur Kosch Klink Performance. Unser Thema sind Webseiten, die in irgendeiner Art und Weise unser Leben beeinflussen können und wenn durch falsche und fehlerhafte Berichterstattung unser Leben praktisch in irgendeiner Art und Weise beeinträchtigt werden kann. Es geht um Your Money Your Life (YMYL) Webseiten, für die Google seit einigen Jahren besondere Spielregeln vorgegeben hat. Ein besonderer Wendepunkt für diese Art von Webseiten ist sicherlich auf das Core Update 2018, was als Medic-Update bezeichnet wurde, zurückzuführen. Alles weitere, viele Tipps und Inspiration gubt es im heutigen Podcast mit Arthur. Viel Spaß Weitere Info, Links und euer Feedback zum Podcast unter www.seosenf.de/144

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SEO-Audit für YMYL [Pt. 4]: Checkliste für Trust-Signale

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Play Episode Listen Later Jan 12, 2021 19:09

Du lernst, wie du die Vertrauenswürdigkeit deiner Website im Kontext YMYL prüfen und optimieren kannst.

SEO-Audit für YMYL [Pt. 3]: So prüfst du die Expertise!

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Play Episode Listen Later Jan 5, 2021 14:56

Du lernst, wie du den Faktor Expertise bzgl. Inhalt, Nutzerzufriedenheit & strukturierte Daten auf einer Website überprüfst.

Google December 2020 Core Update Summary

Getting to The Top

Play Episode Listen Later Jan 4, 2021 4:39

Happy New Year! It's time to take advantage of all the hard work Google has been doing updating its algorithms to provide better search results. So, how is the Google December 2020 Core Update going to impact your results? Here are our impressions, but first. What's a core update? "Several times a year, we make significant, broad changes to our search algorithms and systems. We refer to these as "core updates." They're designed to ensure that overall, we're delivering on our mission to present relevant and authoritative content to searchers. These core updates may also affect Google Discover." Google organizes content from your website and uses algorithms to determine the searcher's query's true meaning. If Google understands the importance of the search, it's goal will be to show the most relevant search results. If your website's traffic has declined following a Google core update, most likely, Google's algorithms have determined that there are other pages on the web that are more relevant and helpful than yours. Suppose you are still building spammy backlinks and writing poor or thin content. It won't be easy to rank your website in 2021. As a business owner, you have to care about reputation and brand. You are setting up all your social media accounts, having a modern and fast website, and excellent communication. These are factors that help elevate your brand trustworthiness with Google and website visitors from SEO. Reviews and many other interactions that happen on and off your website are essential. Holistically, you're building a reputation and a brand. This is easy to understand and improve without being an SEO geek like me. What it comes down to is the content. Google has been improving Natural Language Processing (NLP) to meet the needs of a search visitor. Artificial intelligence algorithms are doing a lot of the heavy lifting here. Focusing on your E-A-T is still very important in 2021. We are starting to see in our analytics for ourselves and our clients that more relevant keywords are seeing improvements in rankings. This could be related to Google improving its efforts to analyze more text to decode what you are searching for online. This is especially true with our medical niche clients. This relates a lot to the "Medic" update from many years back. The emphasis is on the quality of the text and how deep it goes on a specific topic. Google seems to be balancing YMYL queries better and is leading to less Medic interference in ranking swings. The pattern is consistent with every algorithm update. Some pages go up, and some pages go down. This is why understanding your internal content strategy is essential. The actual pages that are optimized and have improvements to content could be leading with results. Getting stuck inside the technical SEO is not essential, but that's easier than ever to set up with WordPress or Shopify. Getting critical with your content is the key to beating your competitors on the search result page. What should you focus on in 2021? Link, Share and Subscribe if you liked this video. Master #Shopify Marketing (Always Free Courses)

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SEO-Audit für YMYL [Pt. 2]: Autorität prüfen in 8 Schritten

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Play Episode Listen Later Dec 29, 2020 12:48

"Die Gesundheitsschlacht im SEO - Der YMYL-EAT-BERT-War!" mit Jan Brakebusch | OMT-Podcast #069

OMT Podcast

Play Episode Listen Later Dec 28, 2020 52:20

SEO ist in vielen Branchen ein sehr umkämpfter Marketingbereich. Doch wenige Branchen sind so umkämpft wie die Gesundheitssparte. Warum das so ist und welche Learnings aus diesem "War!" gezogen werden können, erzählt Dir unser OMT-Experte Jan Brakebusch in einer interessanten Diskussion mit OMT-Gründer Mario Jung. Interesse an einer vollen Ladung SEO-Wissen? Dann jetzt reinhören!

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SEO-Audit für YMYL [Pt. 1]: Was ist YMYL und E-A-T?

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Play Episode Listen Later Dec 22, 2020 12:02

Ep. #59 - Google's "Home Movie" on How Google Search Works: Is It Worth Watching?

Marketing Mantra

Play Episode Listen Later Dec 11, 2020 11:53

Back in October 2020, Google released a "home movie" on their YouTube channel to show how Google search works. It's a 58-minute documentary that goes into detail about how Google search works and offers an insight into what goes on behind the scenes at Google. SEOs around the world have been raving about Google's home movie, so last week, I decided to check it out. In this episode, I share my thoughts on the movie and my key takeaways and help you decide whether it's worth watching this hour-long documentary by Google. -=-=-=-=- Resources discussed in this episode: Trillions of Questions, No Easy Answers: A (home) movie about how Google Search works - https://www.youtube.com/watch?v=tFq6Q_muwG0 Google's Search Quality Evaluator Guidelines (PDF) Here are some resources on Google E-A-T: E-A-T and SEO: How to Create Content That Google Wants [Moz] EAT, YMYL, & Beneficial Purpose: What Do Google's Quality Standards Mean for Search? [Semrush] What is E‑A-T? Why It's Important for SEO [Ahrefs] -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It's a great place to get started if you're visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message

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Episode 116: Creating a plan to rank in voice search

Daily SEO Tips

Play Episode Listen Later Nov 23, 2020 5:51

Creating a plan to rank in voice search Hello! And thanks for listening to SEO tips today.In previous episodes, we talked about knowing the source of the answers is key to rank in voice search, and the vast majority of answers provided come from either Bing or Google search engines. Today we are going to talk about what it takes to rank once you've determined that your audience and query are being provided voice answers from Google's ecosystem (keep in mind that with Alexa's reliance on Bing, 41% of the time information based voice answers are pulled from that ecosystem instead).Google voice ranking:To be found in Google search for an information-based voice query, the result will be reliant upon:The answer (URL, YouTube video, etc.) must be currently ranking #1 with a concise answer and a fast page speed (1.10 seconds). Most of the time this answer is often in the Featured Snippet slot. One-third of the times a Featured Snippet will be used as a voice search answer. Or your brand has a strong Knowledge Graph presence.Or you have Schema.org markup on your website that creates a Google action or custom Google Action that fulfills intent.If it's a query with commercial intent , you will need to have your product in Google's product feed.If it's a local voice query, you need to claim and optimize your Google My Business listing.How to creating a plan to rank for the Featured Snippet (if your query is info based)To figure out if you're already ranking in the Featured Snippet (or to track your progress), you would need an SEO Tool like GetStat, SEMRush, RankRanger, and/or Ahrefs.If your ranking already on Google page one and want to shoot for that #1 slot, you need to ask yourself: Do I have enough EAT (Expertise, Authority, and Trust) to rank #1 for YMYL queries? Does my content answer the searcher's intent? Does my content match the format Google is displaying? Are my pages loading fast enough? For this you can measure your page using tools like GtMetrix and Google Lighthouse.Creating a plan to improve your brand's Knowledge Graph presence. Google and Bing's Knowledge Graph are entity databases that are used in each algorithm. Getting your brand in the search engine's Knowledge Graph involves ensuring that your brand and products are appropriately mentioned in databases that the search engine uses for the Knowledge Graph like Wikipedia, Wikidata, Google Scholar/Microsoft Academic, Google My Business/Bing Maps, Wikinews, LinkedIn, Glassdoor, Crunchbase, etc. as well as adding structured data to your pages that will help the search engine understand the entities associated with your brand.When you add schema.org markup to your site, you'll want to add links out (using sameas markup) to your Google database references. Both search engines use schema.org markup, but Bing also uses plain HTML markup as a part of its process of understanding your site's pages. A note about editing Wikipedia...I would recommend you DON'T try to edit Wikipedia pages. If you do, they will lock you out and revert your edits. I recommend working with a Wikipedia coach (I have one that I recommend) which will help you have conversations with editors on the talk pages in a way in which you might be able to implement changes to the pages you care about. Continue reading here. . .

What You Need to Know About E-A-T with Lily Ray

Content and Conversation: SEO Tips from Siege Media

Play Episode Listen Later Nov 4, 2020 29:32

Last year, Google made a big splash with E-A-T. Cut to COVID and authoritative and trustworthy news in YMYL (Your Money Your Life) become an even greater focus for Google. Now that the dust has (somewhat) settled, Caroline chatted with Lily Ray from Path Interactive who has been talking all things E-A-T since her article published last year. Subscribe to C&CListen on iTunesListen on StitcherListen on Spotify Show Notes: 00:53: Debunking common E-A-T myths 2:10: How does E-A-T relate to the Medic Update? 4:25: What should you focus on for E-A-T if you're in YMYL? 7:12: Realistic timelines to see outcomes from E-A-T related changes 9:50: Getting buy-in for E-A-T changes 10:45: Does domain authority and brand recognition matter more with E-A-T? 15:57: Is it realistic to expect to outrank .gov sites now? 20:37: How to balance E-A-T with a company's mission 23:08: Unique or unexpected methods of showcasing E-A-T 27:33: What keeps you up at night with E-A-T? Show Links: What Does It Mean to Have Good E-A-T? by Lily Ray Lily's Conductor Speech on Factoring E-A-T Into Your SEO Strategy Follow Lily on Twitter Follow Caroline on LinkedIn Produced by Cara Brown Send us an email

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What You Need to Know About E-A-T with Lily Ray

Content and Conversation: SEO Tips from Siege Media

Play Episode Listen Later Nov 4, 2020 29:32

Last year, Google made a big splash with E-A-T. Cut to COVID and authoritative and trustworthy news in YMYL (Your Money Your Life) become an even greater focus for Google. Now that the dust has (somewhat) settled, Caroline chatted with Lily Ray from Path Interactive who has been talking all things E-A-T since her article published last year. Subscribe to C&C Listen on iTunes Listen on Stitcher Listen on Spotify Show Notes: 00:53: Debunking common E-A-T myths 2:10: How does E-A-T relate to the Medic Update? 4:25: What should you focus on for E-A-T if you're in YMYL? 7:12: Realistic timelines to see outcomes from E-A-T related changes 9:50: Getting buy-in for E-A-T changes 10:45: Does domain authority and brand recognition matter more with E-A-T? 15:57: Is it realistic to expect to outrank .gov sites now? 20:37: How to balance E-A-T with a company's mission 23:08: Unique or unexpected methods of showcasing E-A-T 27:33: What keeps you up at night with E-A-T? Show Links: What Does It Mean to Have Good E-A-T? by Lily Ray Lily's Conductor Speech on Factoring E-A-T Into Your SEO Strategy Follow Lily on Twitter Follow Caroline on LinkedIn Produced by Cara Brown Send us an email

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Episode 85: All about Google's EAT, YMYL and patents with Lily Ray

Search with Candour

Play Episode Listen Later Nov 2, 2020 46:33

In this episode, you will hear Mark Williams-Cook talking to SEO expert Lily Ray about Google EAT, patents, and specifics such as: Does Google recognise individual authors and how important is this? What is Google doing with speech recognition? Is it possible to complete in YMYL niches with a new company? Are links a big part of EAT? And much more! You can get the full transcription and links to resources at https://search.withcandour.co.uk

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Google and YMYL sites

Daily SEO Tips

Play Episode Listen Later Aug 13, 2020 3:33

What is considered a YMYL topic, and why does it matter? Hello, and thanks for listening to SEO tips today. Google defines YMYL (Your Money or your Life) topics as topics that could potentially impact the future happiness, health, safety, or financial stability of users. There are many other topics related to big decisions [...]

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E-A-T + YMYL: Was diese Abkürzungen für Deinen Content bedeuten [Alles auf Start Episode 16]

Alles auf Start - Der SEO-Podcast für Startups/KMU

Play Episode Listen Later Jul 23, 2020 20:49

Content ist King – aber nur dann, wenn er auch Googles Ansprüchen an herausragende Inhalte genügt. Da ist es besonders wichtig, sich mit Themen wie E-A-T und YMYL zu beschäftigen. Was bedeuten diese Konzepte? Und was folgt daraus für Deinen Content? Episode/Transcript/Shownotes: https://bloo.link/aas16 Für Podcast-Newsletter anmelden + nichts mehr verpassen: https://bloo.link/mhnl Unsere kostenlose SEO-Sprechstunde für Startups + KMU: http://www.seosprechstunde.de/

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Bøder og straf – Pas på som affiliate

Marketers Morgen podcast

Play Episode Listen Later Jun 22, 2020 11:05

Det er ikke nogen hemmelighed, at affiliates og influencers kommer mere og mere i myndighedernes søgelys. Desto mere succes og opmærksomhed man får, jo større er sandsynligheden for, at nogle interesserer sig for det. I dagens episode taler Anders og Mikael om en specifik case fra Sverige, som resulterede i en bøde på 600.000 SEK. Arbejder du indenfor emner, der falder under YMYL, så skal du være ekstra opmærksom på, hvad du siger og gør.

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News from 354 with Mordy Oberstein and Lily Ray

Edge of the Web - An SEO Podcast for Today's Digital Marketer

Play Episode Listen Later May 14, 2020 26:51

Keep Calm and Carry On! Google’s Latest Core Update On May 4, 2020, Google started rolling out what appears to be a big, broad core update. The full effect may not be felt for another week, but by all indications this was a very significant update. By: Barry SchwartzFrom: Search Engine Land Lily Ray on the May 2020 Google Core Update Her analysis of 550 domains through the Sistrix US visibility index. As with other recent Google updates, YMYL (your money, your life) websites were once again a major focus. By: Lily RayFrom: Path Interactive Omni-Channel Updates in a Time of Coronavirus Everyone’s been shopping online during the COVID-19 pandemic, and now Shopify and Yelp rolled out updates to help SMBs up their omni-channel marketing game. By: Vin GaetaFrom: IMPACT

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In Search SEO 70: Getting the Most Out of Your SEO Audits without Wasting Time

Haclediad – Hacio’r Iaith

Play Episode Listen Later May 12, 2020 62:00

SEO audit fanatic Matthew Tenney joins the podcast to offer his approach to running SEO audits: · How to know when you need to run an SEO audit · Leveraging an SEO audit so that you get the most out of it · Tips on taking action after running an SEO audit Plus, we dive into the rank volatility trends of the May 2020 Core Update > In our first segment, Mordy shares his initial data findings on the recent Google May 2020 Core Update. While the update started slowly at first, on its second day rank fluctuations went up tremendously. What's interesting is that there was a relatively uniform volatility increase across the niches including YMYL. In the interview segment, we interviewed Matthew Tenney to discuss everything site audits. Matthew shares when you should do site audits, why you should do full site audits, and when you should do batches instead. We also get into how to focus on the main problems of an audit first by creating benchmarks, the importance of internal links, and so much more. Matthew covers a lot on site audits and we can't summarize it all here, you just have to listen. :) Timestamps: What Made the May 2020 Core Update Unique? [00:04:36 - 00:20:18] How to Properly Run SEO Audits [00:20:18 - 00:52:54] SEO News [00:53:49 - 00:57:08] Resources: Rank Risk Index: rankranger.com/rank-risk-index The January 2020 Core Update Data Results: rankranger.com/blog/google-january-2020-core-update Why Ranking Above The Fold Matters More Than Ever: rankranger.com/blog/above-the-fold-ranking Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/ Special Guest: Matthew Tenney of GlassesUSA.com twitter.com/Mr10ee linkedin.com/in/mr10ee/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/

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Codiad Ymyl Heddychlon

Play Episode Listen Later Mar 25, 2020 117:43

Ar bennod ddiwedara’r Haclediad, mae Bryn, Iestyn a Sioned yma i ddelio efo’ch holl issues gofid-19 - ac i wneud chi chwerthin a glafoerio (ond ddim am yr un peth). Ni’n agor drysau’r clwb Ffilm Di Ddim gyda Pacific Rim: Uprising, yn canu moliant yr iPad newydd ac yn taflu awgrymiadau aps allan fel dwnim be. Smij o dan 2 awr o hwyl ynghwmni mêts? JUST BE CHI ANGEN! A, byddwch yn ddiolchgar na wnaethon ni alw’r bennod yma yn “Specific Rimming” fel oedden ni isie.

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SEO Tips to Avoid Penalties when Google updates the Algorithm | Canonical Chronicle

Canonical Chronicle

Play Episode Listen Later Jan 27, 2020 10:34

Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/ A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed. ==OPTIMISING FOR GOOGLE CORE ALGORITHM UPDATE== In this video we talk about the recent core algorithm update, aptly named the January 2020 update. It was a broad core update that saw lots of website in the YMYL (your money or your life) experience high levels of volatility in the SERPs.

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News from 339 with Jay Acunzo

Edge of the Web - An SEO Podcast for Today's Digital Marketer

Play Episode Listen Later Jan 22, 2020 16:50

Google Chrome to Phase Out Third-Party Cookies The digital media industry has two years to plan how it will identify audiences online when “cookie-pocalypse” descends. It’s a big deal given Chrome accounts for more than half of all installed web browsers. Fallout from Google’s January 2020 Core Update This classic broad core update rolled out January 13-16. YMYL (your money, your life) sites with thin content were among the biggest losers, which means many solid YMYL saw big gains. New Podcast Ad Tech from Spotify Spotify has begun rolling out the ability to embed interactive targeted ads into podcasts based on real-time data analysis. SAI (streaming ad insertion) for now is only in Spotify’s original and exclusive podcasts.

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In Search SEO 54: What's Changed in the Quality Raters Guidelines?

Let's Get Digital! | Digital Marketing Podcast | ROI Revolution

Play Episode Listen Later Jan 7, 2020 64:12

World-renowned SEO expert, Jennifer Slegg, joins the show to share her thoughts on Google's changes to the Quality Raters Guidelines: · Changes to YMYL language in the guidelines & its implications · Why Google has recategorized the sites types listed as YMYL · How connected the Quality Raters Guidelines are to Google's algorithm Plus, we pick apart some of the most popular clichés about doing SEO in 2020!

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Episode 12: E-A-T and SEO - The Content Google Wants

Play Episode Listen Later Nov 11, 2019 59:22

Do you know how to E.A.T. according to Google? In this mouthwatering episode of Let’s Get Digital, our hosts are joined by SEO Content Manager Carolyn Wilborn to discuss Expertise, Authoritativeness, and Trustworthiness (E.A.T.). This term comes from Google’s Quality Rater Guidelines, a lengthy document that Search Quality Evaluators use to assess the quality of web content. So, why should you care? Well, over the past few years, Google has received a lot of criticism for over-delivering inaccurate search results or, at the very least, potentially problematic ones. As you can imagine, this is no good for a platform that prides itself on trust and delivering the best search experience possible for users. Users need results that can be relied upon, especially for websites related to health, medical, and financial topics - which are transparently referred to as Your Money or Your Life pages (YMYL), as this advice or information could potentially negatively impact someone's health, happiness, or wealth. But it doesn’t stop there. Ecommerce sites that don’t even deal with medical or financial products can’t afford to ignore E.A.T. either. If you want to discover exactly why that is, as well as E.A.T. ranking factors, E.A.T. best practices, and how to stand above your competition, you’ll definitely want to tune in to this episode! Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at letsgetdigital@roirevolution.com. Tune in next episode to remain in-the-know with all things digital marketing! Cool stuff to check out:Check out our blogFacebookTwitterLinkedInYouTubeInstagramInterested in learning how to out market and out maneuver your competitors? Measure your Brand with a complimentary Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively.Request a C.A.R. Today

Google Core Algorithm Update - A Seismic Shift Toward User Expectations

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Play Episode Listen Later Oct 4, 2019 23:58

Episode overview: Industry heavyweights Amazon and Walmart are already experiencing success after Google’s September 2019 core algorithm update went live less than a month ago, despite the lack of data available. Initial impressions suggest the update is placing a greater focus on user expectations and a need to fulfill EAT and YMYL principles. Ben Shapiro spoke with Jordan Koene on a special edition episode of Voices of Search to discuss immediate update takeaways, what companies are already benefitting or falling behind after the update and how their own practices and organizational structures are impacting their progress. Show NotesConnect With:Jordan Koene: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn // Twitter

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#215 – YMYL, EAT & Kerneopdatering (uge 40)

Organisk Vækst - SEO & Content Marketing Podcast

Play Episode Listen Later Oct 3, 2019 61:44

I denne episode tager vi en opfølgende snak om Google's nye keropdatering, heriblandt hvad den har haft af konsekvenser, hvem der er blevet ramt, og hvorfor. I den forbindelse snakker vi også en helt del om YMYL og EAT. Support the show (https://www.patreon.com/simonelkjaer)

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News from Episode 325 with Mike Blumenthal

Edge of the Web - An SEO Podcast for Today's Digital Marketer

Play Episode Listen Later Sep 11, 2019 7:23

Was There a Google Search Algorithm Update Around September 4th or 5th? Inquiring minds want to know, but it can be hard to tell. Anyone with a site that suddenly drops tends to sound the alarm, which may or may not indicate a change. The Latest Quality Raters Guidelines Update from Google The biggest changes were made in the YMYL (your money, your life) section, which was entirely re-written. If Google is talking about it, you should pay attention, but there is no need to panic.

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Er EAT og YMYL overhovedet vigtigt? – Udfordringerne i DK vs. US

Marketers Morgen podcast

Play Episode Listen Later Sep 4, 2019 12:27

I dagens episode af Marketers Morgen taler vi med SEO ekspert Thomas Rosenstand om EAT og YMYL begreberne, og hvorfor det langt fra er alle, der behøver at kende til dem (som udgangspunkt). Lyt med og lær, hvorfor det både på den korte og den lange bane er vigtigt at etablere dig selv som ekspert indenfor din niche.

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YMYL или Как внезапно обвалились тысячи сайтов в Google (но не наш). Узнай – почему! | Урок #9

SEOquick - Школа Рекламы

Play Episode Listen Later Aug 6, 2019 8:06

YMYL – Медицинский апдейт, непризнанный алгоритм от Google “Ваши деньги – Ваша жизнь” – что это? Кого затронул этот апдейт, а кому он пошел на пользу? Почему так важно доверие контенту, и как его достичь?

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YMYL Sites, LinkedIn And Google Search Indexing Issues

Webcology on WebmasterRadio.fm

Play Episode Listen Later Jul 25, 2019 55:17

Google's John Mueller talked about YMYL, specific to the health space, and mentioned that it is if you are writing about a topic on health that you are not an expert on then you are starting off already on a "shaky foundation." He said it probably makes sense for you to find experts to write or review what you wrote so that the content is "correct and it's trustworthy." He added it is content you want to feel comfortable that your friends can share with other friends. LinkedIn is adding a new feature to user profiles allowing people to list the professional services they offer to clients. This creates an opportunity for users to market their services outside of their business page and possibly connect with new prospects. The new services section in LinkedIn profiles will also be a helpful way for people to communicate exactly what it is they do for work. Just think – how many times have you had to explain to someone what an SEO does? Now you can clearly list the services you perform in your profile. Over the past few weeks or so there has been lot of rumors around why those suspensions have happened. Google has not be exactly clear about the issue but they did say they restored the suspended listings. That was not true and we waited. Now, Candour shared on Twitter a screen shot of Google My Business saying the shortnames connected bug with suspensions should be resolved soon, probably within 48 hours. The direct message reads "our engineering team has conformed that there was a technical issue connected to short names that is in profess of being fixed. If however, you are still experiencing the issue after 48 hours, please reply here with your dashboard URL."

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YMYL Sites, LinkedIn And Google Search Indexing Issues

Webcology

Play Episode Listen Later Jul 25, 2019 55:17

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Stephan Spencer — The SEO Mistakes That Everyone Is Making

Hustle And Flowchart - Tactical Marketing Podcast

Play Episode Listen Later May 9, 2019 81:04

Back in 1995, Stephan Spencer decided to drop out of college and start his own website agency. Four years later he had the “crazy” idea he could live anywhere he wanted, so he moved to the beaches of New Zealand. There he built his first SEO company when Google was just becoming a household name. Stephan is a top SEO consultant and best selling author who is known as a cutting edge strategist for some of the world’s most recognized brands. He keeps seeing businesses make the same mistakes and he’s here to share his expertise so entrepreneurs can stop wasting dollars and start getting profitable results. Whether you have an established website or about to launch a new one, listen in as Stephan shows Matt and Joe how to build for SEO and keep it optimized, the criteria Google currently uses for rankings, and which SEO tools everyone should be using. This episode is stuffed with SEO expertise, but if you’re craving more go check out our conversations with Brian Dean and Christopher Gimmer. “Don't try and outsmart or trick Google. You're not going to win at that game. Everything you do has to be underpinned by value creation.” -Stephan Spencer Some Topics We Discussed Include: A simple tactic to set a domino effect in motion Why you must always aim for the big fish How to quickly double-hit every win The right way to go off brand and increase traffic What you can do to “outsmart” A.I. (your brain isn’t enough!) How Google keeps its rap sheets on businesses Why your high-quality content is landing dead in the water EAT and YMYL - they’re more important than ever The ins and outs of YouTube’s unique SEO structure A method to gain traffic as soon as you buy a new domain How to make sure your website stays optimized One fix that can lift a site all the way to page #1 The SEO tools everyone should be using Contact Stephan Spencer: Marketing Speak/hustle - special link! Get Yourself Optimized StephanSpencer.com Connect on Instagram And on Facebook or Twitter References and Links Mentioned: The EGP Letter – Get our print newsletter The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out Abundance 360 MarketMuse Google Cloud - Natural Language Google Search Quality Evaluator Guidelines There’s no shortcut to authority: Why you need to take E-A-T seriously Google Keyword Planner's Dirty Secrets The Strategies and Techniques Behind Viral Videos with Jamie Salvatori Link Research Tools ahrefs SEMrush Majestic MOZ Link Explorer MOZ Keyword Explorer Rank Ranger Google Trends Answer The Public Ubersuggest Searchmetrics Brian Dean: Google And YouTube SEO Strategies For 2019 Christopher Gimmer: The Founder Of Snappa Shares His SEO Secrets

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The Importance of YMYL & E-A-T

Liz & Sandro's Marketing Podcast

Play Episode Listen Later Mar 18, 2019 7:20

Learn what YMYL & E-A-T mean in the world of Google & why they're so important. Episode 0338 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

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#080 – Ordbog: Hvad er Google Medic / YMYL update?

Organisk Vækst - SEO & Content Marketing Podcast

Play Episode Listen Later Feb 17, 2019 1:39

Hvad er Google Medic / YMYL? - Det bliver afdækket i dagens episode af SEO Ordbogen for begyndere.Support the show (https://www.patreon.com/simonelkjaer)

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Kuren for YMYL og EAT – Sådan kan du redde det tabte

Marketers Morgen podcast

Play Episode Listen Later Jan 14, 2019 12:00

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Funktioniert SEO für DIGITALE PRODUKTE nach dem YMYL UPDATE noch? #SEODRIVEN #360

#SEODRIVEN — SEO Podcast von Christian B. Schmidt

Play Episode Listen Later Dec 2, 2018 20:24

Digitale Produkte bieten besonders attraktive Margen. Auch SEO kann sehr rentabel sein. Doch leider wird SEO für digitale Produkte immer schwieriger. Gerade im Your Money Your Life Bereich (YMYL), also Finanzen und Gesundheit gibt es viele digitale Produkte. Doch für YMYL Themen setzt Google besondere Maßstäbe an Glaubwürdigkeit und Autorität an. So zeigt sich, dass die letzten Updates diesen Bereich besonders betreffen.

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SUCHMASCHINENOPTIMIERUNG im GESUNDHEITSWESEN nach dem MEDIC UPDATE #SEODRIVEN #359

#SEODRIVEN — SEO Podcast von Christian B. Schmidt

Play Episode Listen Later Nov 29, 2018 18:55

Auch im Gesundheitswesen nimmt die Bedeutung von SEO zu. Patienten informieren sich zunehmend im Internet und Arzneimittel werden heutzutage auch gerne online bestellt. eHealth ist ein globales Trendthema und macht auch vor der deutschen Medizinbranche nicht halt. In der 359. Folge von #SEODRIVEN beleuchte ich die Suchmaschinenoptimierung von fünf Health Care Websites. Google ordnet diese in die besonders sensible Kategroie "Your Money Your Life" (YMYL) ein. Wie informierst Du Dich über Gesundheitsthemen?

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Your Money, Your Life, Your Law Firm’s Marketing

Esquire Marketing Weekly

Play Episode Listen Later Nov 20, 2018 24:46

Esquire Marketing Weekly Show Notes Episode: 1 Title: Your Money, Your Life, Your Law Firm’s Marketing In this episode of Esquire Marketing Weekly, we discuss the importance of YMYL and Google’s guidance for law firm marketing content. We will also discuss how your law firm’s marketing is not onlyRead More The post Your Money, Your Life, Your Law Firm’s Marketing appeared first on Esquire Marketing Group.

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In Search 01: Authorship Tips for YMYL Sites & Featured Snippets vs. Optimizing Titles for Clicks