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In this episode of The Artist Business Plan we speak to Catherine Orer of The Artist Entrepreneur about the necessities for making a living as an artist. She demystifies HOW to talk about money, and how authenticity will bring the buyers and sales. Catherine also brings us an amazing pep talk on WOMEN EMPOWERMENT and not letting anything hold you back! Guest: Catherine Orer, award-winning Business & PR Strategist and Founder of The Artist Entrepreneur, where she counsels professional visual artists and creative entrepreneurs wanting to build a sustainable business and career. She also hosts the podcast, The Artist Entrepreneur. http://theartistentrepreneur.com/ (http://theartistentrepreneur.com/) For more information on applying to Superfine Art Fair as well as recordings of this and all of our past podcasts, just visit http://www.superfine.world/ (www.superfine.world ) IG: https://www.instagram.com/catherineorer/ (@catherineorer) IG:https://www.instagram.com/superfineartfair/?hl=en (@superfineartfair) Hosted and Executive Produced by James Miille and Alexander Mitow Executive Producer/ Producer: Kelsey Susino Written by: James Miille and Alexander Mitow Audio Edited by: Federico Soler Fernandez
Many artists and creatives have a negative perception of “selling”. They believe it means being pushy and salesy. But who said it had to be this way? Selling can and should be about “serving” - engaging with people with a service-oriented mindset, building relationships, and listening to their needs. In this episode, Catherine Orer talks about how artists can become good at selling, and it has nothing to do with becoming someone you are not. Conversation Highlights: Why you should be clear on who you are and what you do How you can prepare for any sales conversations Why you absolutely don't need to be a great talker to be a great salesperson PLUS: Discover the art of following up! Links and resources: Follow Catherine on Instagram: @catherineorer Check out The Artist Entrepreneur for more info and resources! Don't forget to follow Catherine and The Artist Entrepreneur on social media, and subscribe to the newsletter to get updates, advice and free resources!
Who is Catherine Orer, founder of The Artist Entrepreneur and Business + PR Strategist for artists, and what is this podcast all about? Catherine Orer knows exactly what it's like to leap into the unknown and follow your dreams. After her PR and marketing job made her miserable, she took a step back and created a new career as an ally and coach for artists. In this intro episode, Catherine is interviewed by Shauna Bennis, who asks Catherine what she has learned on her journey, the core beliefs she brings to her coaching practice, and what listeners can expect from this podcast going forward. Conversation Highlights: How having a business plan but staying flexible are not mutually exclusive goals; Why all entrepreneurs are artists, even if they don't realize it; How Catherine's experience in PR, marketing, and the art world helps artists create their OWN dream businesses instead of emulating someone else's “success;” and The #1 way to overcome perfectionism and analysis paralysis! PLUS – learn how to get YOUR burning business questions answered by Catherine! Links and resources: Follow Catherine on Instagram: @catherineorer Check out The Artist Entrepreneur for more info and resources! Don't forget to follow Catherine and The Artist Entrepreneur on social media, and subscribe to the newsletter to get updates, advice and free resources!
When I talk about this podcast or about the materials I create, the phrase I use most often use to describe my audience is “creative entrepreneur.” It refers to someone who is building a business with their creative skills. For most of us, the “creative” part comes a lot easier than the “entrepreneur” part. Creating a viable business is pretty difficult, as pretty much any business owner can tell you. I'm certainly in the midst of that myself. I've been doing freelance work for several years, and will be pivoting my business to ghostwriting in order to take it to the next level. That's why I'm grateful for today's guest. Her name is Catherine Orer, and she is an award-winning business & PR strategist, and founder of The Artist Entrepreneur, where she counsels professional visual artists and creative entrepreneurs who want to build sustainable businesses and careers. To read the full show notes, visit http://kentsanders.net/108.
When I talk about this podcast or about the materials I create, the phrase I use most often use to describe my audience is “creative entrepreneur.” It refers to someone who is building a business with their creative skills. For most of us, the “creative” part comes a lot easier than the “entrepreneur” part. Creating a viable business is pretty difficult, as pretty much any business owner can tell you. I’m certainly in the midst of that myself. I’ve been doing freelance work for several years, and will be pivoting my business to ghostwriting in order to take it to the next level. That’s why I’m grateful for today’s guest. Her name is Catherine Orer, and she is an award-winning business & PR strategist, and founder of The Artist Entrepreneur, where she counsels professional visual artists and creative entrepreneurs who want to build sustainable businesses and careers. To read the full show notes, visit http://kentsanders.net/108.
MEET CATHERINE ORER Catherine Orer is an award-winning Business & PR Strategist and founder of The Artist Entrepreneur, where she counsels professional visual artists and creative entrepreneurs who want to build sustainable businesses and careers. After working as a PR professional for multinational corporations, Catherine began studying the business of art at Christie’s Education and working in contemporary Parisian art galleries. She later worked in a critically acclaimed gallery serving the North American art market, where she represented artists at international art fairs and worked with them one-on-one. This experience gave her the versatility and network to create The Artist Entrepreneur. She is known for giving her clients the reality check they need to get the results they want. Her clients say that she “totally gets it” and “makes things happen” by “bridging the gap between creativity and being business savvy.” One artist even called her “the best investment in her career.” Catherine holds a degree in Communications and Public Relations from the University of Québec in Montréal, and completed her education in the business of art at the prestigious auction house, Christie’s, in Paris. She currently sits on the Board of Directors of the Sylvie and Simon Blais Foundation, devoted to promoting the work of contemporary artists, and lives in the beautiful small town of Bromont, Canada with her husband and two young children. CONTACT: https://www.instagram.com/catherineorer/ (https://www.instagram.com/catherineorer/) http://theartistentrepreneur.com/home (http://theartistentrepreneur.com/home) SUPPORT THE PODCAST AND GET GREAT CBD OIL! If you’re looking for a high-quality CBD Oil click on the link and try out zilis. I’ve been using them for a few weeks and I’m sleeping better and have less joint pain. Zilis CBD Oil (https://shop.zilis.com/#/shop/from/7143366) This podcast is brought to you by Audible. I have used Audible for years, and I love audiobooks. Click on the link to get a 30-day free trial, complete with a credit for a free audiobook download Audible.com (http://www.audibletrial.com/Yuri)
The “starving artist” myth is a limiting belief that’s been passed on from generation to generation and it’s about time we put an end to it. Not only is it disempowering to artists trying to promote themselves and their work, it’s also a barrier for many talented teenagers and young adults who will not pursue […]
On Display by Raw and Radical - Conversations with extraordinary women in the arts
Today we welcome special guest Catherine Orer, Business and PR strategist for artists, and founder of The Artist Entrepreneur, which offers resources, training, and community for artists who want to build sustainable businesses and careers. In her role as a coach for artists, she has unique insight to offer into common mindset issues that hold artists back and what skills artists should learn to succeed in their entrepreneurial efforts. Catherine initially worked in marketing and PR in the corporate world, but eventually decided to switch her focus to art instead. She studied at Christie’s Education in Paris, and then worked in galleries to gain experience—planning to eventually open her own. But after artists started asking her for advice on their marketing and selling efforts, she realized she had a special set of skills to offer. “I realized how much I loved connecting with artists... and that… all of this experience that I had over my career, I could really put it to use and help people,” she says. “It just all came About our guest: Catherine Orer, an award-winning Business & PR Strategist and founder of The Artist Entrepreneur, counsels professional visual artists and creative entrepreneurs who want to build sustainable businesses and careers. She holds a degree in Communications and Public Relations from the University of Québec in Montréal, and completed her education in the business of art at the prestigious auction house, Christie’s, in Paris.together.” For more information visit www.rawradical.com Website: http://theartistentrepreneur.com Facebook: https://www.facebook.com/theartistentrepreneurcoach/ Instagram: https://www.instagram.com/catherineorer/
Idea to Value - Creativity and Innovation with Nick Skillicorn
In today's episode of the Idea to Value Podcast, we speak with Catherine Orer about what it takes for artists to raise the value of their work. See the full episode here: https://www.ideatovalue.com/podc/nickskillicorn/2019/05/podcast-s2e34-catherine-orer-how-artists-can-raise-the-value-of-their-work/ We cover several areas, including what sort of research artists need to undertake to understand what the market is willing to pay, determining their own vision of what they want their art to be, and overcoming the fear of the "business side" of things to be able to actually make their art into a sustainable, profitable business. Topics covered in today's episode: 00:02:00 - What working at one of the world's largest auction houses taught her about selling fine art 00:04:00 - The secrets of why "perception is reality" in getting millions of dollars for art 00:06:15 - The challenge of transparency in determining art value 00:07:30 - How artists need to ask themselves where they want to position themselves 00:09:00 - Why most artists aren't willing to do market research 00:11:00 - The importance of understanding what type of art your market is willing to pay for 00:12:00 - The new business model opportunities for selling art online 00:14:00 - How to overcome the overwhelm of the "business-side" of selling art, it requires an open mind and an open heart Links mentioned in this episode: The artist entrepreneur: http://theartistentrepreneur.com/ Catherine Orer's Instagram: http://instagram.com/catherineorer Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16
SuperCreativity Podcast with James Taylor | Creativity, Innovation and Inspiring Ideas
Catherine Orer is an award-winning Business & PR Strategist and founder of The Artist Entrepreneur, where she counsels professional visual artists and creative entrepreneurs who want to build sustainable businesses and careers. After working as a PR professional for multinational corporations, and then for art galleries in Paris and North America, she decided to create […] The post CL216: The Artist Entrepreneur – Interview with Catherine Orer appeared first on James Taylor.
CATHERINE ORER TALKS TURNING YOUR PASSION INTO A CAREER Catherine Orer is a business strategist for artists and the founder of The Artist Entrepreneur where she empowers visual artists to build a creatively and financially fulfilling businesses. Catherine joins Go Creative Show host, Ben Consoli to discuss networking, growing your business and transitioning from art to entrepreneurship. Subscribe Now! What you will learn in this episode What is an artist entrepreneur How to turn your passion into a career How to avoid the common mistakes that artists make The steps to becoming a business The value of creating core value Creating an annual business marketing plan Importance of setting up a network When to invest in your business Hiring people to delegate tasks Mental and physical exercising How to leverage working pro bono and much more The Go Creative Show is supported by: Premium Beat Rule Boston Camera Hedge Shutterstock Magnanimous Rentals PremiumBeat.com Song of the Week Success Story by Vincent Tone Subscribe + Follow Go Creative Show Twitter Facebook Apple Podcasts Stitcher Google Play Podcasts iHeart Radio Follow Our Guest Catherine Orer on Twitter The Artist Entrepreneur Follow Ben Consoli BC Media Productions BenConsoli.com Twitter Instagram Follow Matt Russell Gain Structure Sound Twitter
Pencil Kings | Inspiring Artist Interviews with Today's Best Artists
This interview with Catherine Orer from theArtistEntrepreneur.com was like a rapid-fire Question and Answer session all around the topic of how do you take the next steps to build a viable art career. You'll also learn how artists make the process harder than it needs to be so you can get onto the fast track instead of being stuck. If you feel like you aren't making progress OR if you've always wondered what your next step should be - listen up because it's all covered in this interview! Catherine helps artists all over the world develop their entrepreneurial strategy which goes far beyond just selling their art. She works with artists on their long term vision and then helps them to turn that vision into reality. One idea that has come up several times in past interviews is 'going all-in' on your art. While that may be the fastest way, it's certainly not the only way. Going all-in makes sense when you have a clear vision, a proven plan and the support network to make it all happen. However, without those key pieces it can be a tough road and as you'll hear - it's completely OK to take it slower. If you're just starting out here are your next 3 action steps, it's right at 21:38: - Get a consistent body of work - Figure out what your story is - Look at who is around you and start surrounding yourself with the right people who can support your vision and journey Highlights: 2:50 - How artists have a blind spot that is keeping them back from being able to make forward progress 5:00 - How to start challenging everything you do, so you can start getting different results 6:40 - The biggest hurdles that keep artists from growing 9:20 - What roadblocks to we are artists create for ourselves to prevent us from being able to really 'lean in' to the life that we want 14:45 - Why treating your art like you treat your day job often leads to poor results 15:35 - Why artists are so good at making their journey into a confusing mess 17:40 - The difference between creative and technician work 21:38 - What are the first steps for someone to take who has never sold or shown any of their work, but aspires to grow as an artist 31:20 - How to explain your story as an artist, and what to do if you think you have nothing interesting to say 37:00 - Quick recap of the 3 action items to take the next step with your art career 38:54 - Details on Catherine's upcoming workshop on March 14: "How to grow your art business in 2019 without sacrificing your creative practice" --------- Links mentioned in this Episode: You won't be getting a Medal for this: http://theartistentrepreneur.com/blog/2017/1/21/you-wont-be-getting-a-medal-for-this Simon Sinek: Start with Why - https://www.youtube.com/watch?v=u4ZoJKF_VuA The Artist's Way Julia Cameron: https://amzn.to/2Hf9bKi Check out more of Catherine’s Work at: Web: http://theartistentrepreneur.com Resources: http://theartistentrepreneur.com/resources-library Instagram: https://www.instagram.com/catherineorer/ Facebook: https://www.facebook.com/theartistentrepreneurcoach Lab: http://theartistentrepreneur.com/lab ** March 14, 2019 Workshop: http://bit.ly/2ITNC4m --------- Looking for a fun, easy-going approach to learning art? http://www.pencilkings.com Want to learn artistic mastery? http://www.pencilkings.com/evolve Grab my Book: Digital Artist Career Blueprint Physical Book: https://amzn.to/2VmUybF EBook: https://amzn.to/2Xo4P9g
Frustrated with sales? Many artist (and business owners for that matter) are frustrated that they cannot get the sales (eyeballs or conversions) that the seek. Catherine Orer, gets it. But, Orer knows that it’s a choice. You can starve if you want or you can provide useful work that others will pay for. If you want to learn how to sell more you are in for a treat! In this episode of Zack Miller Says, Catherine Orer of The Artist Entrepreneur: You can’t Google context, coaching is what you can’y Google The insecurities of selling Use the 1st time you do a new thing to be a baseline Selling is listening http://theartistentrepreneur.com http://theartistentrepreneur.com/resources-library https://www.instagram.com/catherineorer/ https://www.facebook.com/theartistentrepreneurcoach Follow Zack Miller: Facebook: https://www.facebook.com/zackmillersays LinkedIn: https://www.linkedin.com/in/zackmillersays Website: https://zackmillersays.com/ Twitter: https://twitter.com/zackmillersays YouTube: http://bit.ly/ZackMillerYouTube Podcast: https://zackmillersays.com/podcast Want to #JustSayHey?
How do you bridge the gap between creativity and order? How does an artist sell their art when they often lack business savvy? How does an entrepreneur ensure their business has both creative vision and structured systems? These 2 energies are often at odds with each other. But, my guest on this episode of The PK Experience, is Catherine Orer, aka The Artist Entrepreneur, and she has discovered the balance between the two. Listen in as she details how artists and creatives can achieve significant financial growth while staying true to their heart. ***** More about Catherine Orer Catherine Orer is an award-winning Business & PR Strategist and founder of The Artist Entrepreneur, where she counsels professional visual artists and creative entrepreneurs who want to build sustainable businesses and careers. After working as a PR professional for multinational corporations, Catherine began studying the business of art at Christie's Education and working in contemporary Parisian art galleries. She later worked in a critically acclaimed gallery serving the North American art market, where she represented artists at international art fairs and worked with them one-on-one. This experience gave her the versatility and network to create The Artist Entrepreneur. She is known for giving her clients the reality check they need to get the results they want.Her clients say that she “totally gets it” and “makes things happen” by “bridging the gap between creativity and being business savvy.” One artist even called her “the best investment in her career.” Catherine holds a degree in Communications and Public Relations from the University of Québec in Montréal, and completed her education in the business of art at the prestigious auction house, Christie’s, in Paris. She currently sits on the Board of Directors of the Sylvie and Simon Blais Foundation, devoted to promoting the work of contemporary artists, and lives in the beautiful small town of Bromont, Canada with her husband and two young children.
An Excellent Example of Being Human | Leadership | Wealth | Impact with Tory Dube
Catherine Orer is an award-winning Business & PR Strategist and founder of The Artist Entrepreneur, where she counsels professional visual artists and creative entrepreneurs who want to build sustainable businesses and careers. If you are a creative who is NOT adequately compensated for your brilliance - we gotta chat, this episode is for you. Highlights of our conversation: 0:57 - Getting to know Catherine 4:55 - Why did Catherine choose art? 7:01 - The reality check artists need 10:16 - The steps you can take to make your creative life your financial reality 14:06 - Determining your non-negotiables 15:46 - The importance of saying no (to your clients) 19:53 - No one was born with business expertise 22:57 - Keep up your creative work while maintaining your business 24:56 - What is the story you are selling? 29:21 - The foundation for a strong sales pitch 32:14 - Get uncomfortable 33:34 - Help! My partner doesn't see the value in my art. 37:05 - Take away #1 39:55 - What can creatives learn from successful artists? 41:39 - Catherine answers the jar of LOLZ Find Catherine: Visit her website - http://theartistentrepreneur.com Follow her on Instagram - https://www.instagram.com/catherineorer/ Find her on Facebook - https://www.facebook.com/theartistentrepreneurcoach Start learning today - http://theartistentrepreneur.com/resources-library Credits: Interview: Catherine Orer Theme music: Superstar by Gyom - https://www.premiumbeat.com/royalty-free-tracks/superstar Podcast edited and mixed by Andrew Geary - https://twitter.com/spelledgeary
Catherine is an award-winning Business & PR Strategist and founder of The Artist Entrepreneur, where she counsels professional visual artists and creative entrepreneurs who want to build sustainable businesses and careers. This was a fantastic conversation just chock-full of practical, actionable strategies that you can use to help move your creative career forward. We cover a fantastic range of topics including: - the importance of identifying your core values as an artist - how these values can help you to then identify and connect with, and even sell to, your ideal audience - we dig into what it means to be a ‘brand' and why it may not be as negative as you think - we talk about the basic formula for making sales - the importance of educating your audience - and so much more This really is a treasure trove of information, so tune your ears!
Catherine Orer shares with us how to manage your Pr and Why you need to see yourself as an entrepreneur. Of course, we've been chatting about way more than that so join us and get to know Catherine. Takeaways from today's show: You need to get to know the market your working in. Do your research, learn about every single aspect, read books and talk to people. Selling is an important part of running your creative adventure. However, you don't need to be sleazy or salesy to make things work. Just share your work and make sure your clients have a great experience the rest will follow. Mentioned on the Show: Catherine's site: http://theartistentrepreneur.com/ Catherine on Instagram: https://www.instagram.com/catherineorer/?hl=de Sparkling creative workshops: https://www.kerstinpressler.com/workshops/ The Sparkling Creative Community: https://www.facebook.com/groups/243968072673994/ The Mini Sessions: www.kerstinpressler.com/mini-session I've been working with so many creatives that thought the next grand business strategy or a new creative product they're going to offer would bring them more of what they wanted. More money! More fulfillment! More time! More happiness! However many of them never got what they wanted. Are you ready to dive in fully and turn your creative passion into the creative business that is not only paying your bills but also allowing you to live the lifestyle your dreaming of? Then let's talk! Schedule a mini session with me, where we'll discover the right next move for your creative adventure. Become one of us and join the sparkling creative community! Surround yourself with fellow creatives, that not only create sparkling creative pieces, but also sparkle when it comes to the financials of their creative adventures. Be part of a sparkling community and own your creative strength. We'll support you and help you live the sparkling creative life you've always dreamed about. https://www.facebook.com/groups/243968072673994/ Connect with us: Kerstin: info@kerstinpressler.com Instagram: https://www.instagram.com/kerstinpressler/ Facebook: https://www.facebook.com/kerstinpressler I love to connect with you! If you've got a question about today's episode or want to leave me some inbox love, you can email me at info@kerstinpressler.com Or, you can always find me hanging out in my happy place, the sparkling creative community over on Facebook. I would also LOVE it if you'd leave a podcast rating or review on iTunes! I know it can be hard to figure out, so here are a few step-by-step instructions on how to leave an iTunes rating or review for the sparkling creative Podcast from your iPhone or iPad. 1. Launch Apple's Podcast app. 2. Tap the Search tab. 3. Enter the name of the podcast you want to rate or review. 4. Tap the blue Search key at the bottom right. 5. Tap the album art for the podcast. 6. Tap the Reviews tab. 7. Tap Write a Review at the bottom. 8. Enter your iTunes password to log in. 9. Tap the Stars to leave a rating. 10. Enter title text and content to leave a review. 11. Tap Send.
Catherine Orer is a business and PR strategist for artists and creative entrepreneurs, the founder of the artist-entrepreneur, and the leader of the artist-entrepreneur network. At 26 she was climbing the corporate ladder, making a great living, and living it up in Canada. Even with making more money than she could spend, she wasn’t happy. One day she quit her job and moved to France to study the business of art. Now she takes her business skills in the corporate and art world and helps artists and creatives build solid business strategies. Things we cover – How to talk about money, How to sell your art, How to get started selling your art. MEET CATHERINE: Catherine Orer is an award-winning Business & PR Strategist for artists and creatives ready to build a business that fulfills them personally and financially. Through her no-nonsense blog, one-on-one coaching and online classes and community, she’s here to help you get your act together and raise the bar for your visibility & your sales — without having to spend too much time outside your studio. After working as a PR professional for multinational corporations, Catherine started her career in the arts while studying the business at Christie’s Education in Paris and working in a contemporary art gallery in the beautiful Marais neighborhood. She later worked on the North American art market in critically acclaimed galleries, international art fairs as well as with professional artists one-on-one, which gave her the versatility and network to create The Artist Entrepreneur. Her clients have said about her that she “totally gets it” and “makes things happen”. One woman even called her “the best investment in her career.” Meet Catherine and get ready to grow at TheArtistEntrepreneur.com (http://www.TheArtistEntrepreneur.com) FREE GIFTS FROM CATHERINE :: Download this free cheat sheet revealing 7 ways you can significantly increase sales in your creative business in the next 90-days. ( http://artbusiness.theartistentrepreneur.com/7-ways-to-increase-sales-cheat-sheat-organic/ (http://artbusiness.theartistentrepreneur.com/7-ways-to-increase-sales-cheat-sheat-organic/) ) :: Watch this free video training and stop making the top 10 mistakes most creatives make when building their business once and for all! ( http://artbusiness.theartistentrepreneur.com/10-mistakes-video-training-organic (http://artbusiness.theartistentrepreneur.com/10-mistakes-video-training-organic) /) :: Join The Artist Entrepreneur Network, a free community of over 14,000 artists worldwide growing their art business + career! ( https://www.facebook.com/groups/857999944235323/ (https://www.facebook.com/groups/857999944235323/) ) CONTACT: TheArtistEntrepreneur.com (http://WWW.TheArtistEntrepreneur.com) BONUS: This podcast is brought to you by Audible. I have used Audible for years, and I love audiobooks. Click on the link to get a 30-day free trial, complete with a credit for a free audiobook download Audible.com (http://www.audibletrial.com/Yuri) QUESTION(S) OF THE DAY: What was your favorite quote or lesson from this episode? Please let me know in the comments. .
Catherine Orer was an award winning communications and PR expert for multinational corporations for years, but that job never felt fulfilling to her. So, when the opportunity to study at Christies in Paris opened up, she jumped on it. While in Paris she gained hands on experience working in contemporary art galleries. After her studies, she brought this knowledge and experience back to Canada. While working at an art gallery in Montreal, many artists approached her for help. This began Catherine’s journey as The Artist Entrepreneur. In this episode, find out why gratitude is so important, why there isn’t just one path to success, and why artists should find support. Here are three things you can learn from Catherine: There’s more than one path to success Most people falsely believe there is only one path to success. They believe there’s a secret formula they can learn to become successful. They believe the people who’ve made it are all part of a secret club. Catherine’s path is neither traditional or conventional. She went to school for public relations and communications and got management positions in corporations before even considering the art world. It was only when she noticed she wasn’t having fun at work that she decided to dip her toes back into the art world. She went to Christies in Paris for training and worked at an art gallery when she got back. It was only then that she found how much help she could provide to artists. Artists came up to her hoping they could work together, and finally she relented. Now she is working with thousands of artists in her Facebook group. She is doing one on one coaching, group coaching, and providing immense value to artists with her experience in PR and in the arts. Catherine’s path to helping artists was not the traditional one and she believes artists should look for their own path too. “There’s not just one path to being a successful artist. Not every artist will get their retrospective at the MoMA at fifty and it’s fine. It’s not everybody’s path and it shouldn’t be. You just need to find yours, what makes you happy, and also where you can grow as an artist.” The importance of gratitude One thing that I’ve found by speaking to many successful people is, gratitude is an essential part of their daily lives. Catherine is no exception. Leaving her corporate job was the turning point in her gratitude practice. What she has found is, we aren’t always at our best. So the best thing to do at those times is be grateful for what you have. “We can’t always be on high, so life is what it is. You have your ups and your downs and that’s when I really started being more thankful with everything that was going on my life.” She goes on to talk about why she has to practice gratitude every day. “If I don’t take some time to be grateful and thankful,for everything in my life, I would go crazy… At some point you just need to be like, okay, what I’m doing is enough and I’m just really thankful that I’m doing what I love, and that I have these people around me who support me.” We all need to be thankful for what we have and embrace where we are in our journeys. “Being thankful is just being in the present. It’s just looking at what’s happening right now, and just embracing it all and opening up yourself to more abundance too.” Find a community that supports you One of the things that artists get wrong is trying to do everything by themselves. They believe they don’t need to find support when they are struggling. They believe they have to do all the work themselves. They believe if they don’t do all the work, people look down on them. Catherine believes you won’t find success unless you find people to support you. “My experience is that at some point, you’re going to hit a roadblock, and you’re going to want to get support.” She even advocates finding help if it isn’t with her. “I don’t really mind if you don’t work with me. For me it’s not about working with me. It’s about finding support. So, if you find support… that’s fine, but doing it all by yourself is usually not the right way to go about it. You need to surround yourself with people who are going to support you.'” She goes and talks about our need to connect with society. “If you want to grow, you need to be in contact with other people. We live in society, and if you want to sell your work to people, then you have to surround yourself with people. You need to network. You need to build a network around you, a support network, but also a network and following of people who are going to want to know more about you, and what you do, and how you can be of service to them, and how you can support them, and how you can communicate who you are and what you stand for.” More shownotes for episode 53 with Catherine Orer