Podcasts about dac group

Connecting with High-Level Decision Makers for Corporate Sponsorship  No matter your nonprofit size, corporations are interested in hearing about and possibly supporting your good work. Lori Zoss Kraska, MBA, CFRE, Founder and CEO of Growth Owl, LLC, is a renowned expert in securing corporate sponsorships for associations and purpose-driven organizations. With a strong track record, she conducts impactful sponsorship training, guiding leaders in engaging C-suite decision-makers. Lori's leadership spans PBS/NPR, DAC Group, I Heart Media, and the University of Phoenix. She is a sought-after speaker and workshop leader who shares her expertise on corporate sponsorships at national conferences and podcasts. Holding an MBA in Systems Management from Baldwin Wallace University and a CFRE certification, Lori empowers organizations to thrive in the corporate sponsorship landscape. More at - https://www.thegrowthowl.com/  Learn more about your ad choices. Visit megaphone.fm/adchoices

Steve talks with Joan McGeough, Chief Marketing Officer at the DAK Group, to discuss their recent rebranding project and the crucial role customer research played in informing their decisions. The DAC Group is looking to revitalize their visual identity and validate their messaging to better resonate with their target audience. Joan shares her experiences from the rebranding journey, from selecting the right agency, to getting feedback from their clients and stakeholders, and using that insight to develop a fresh visual style. This episode sheds light on the intricacies of rebranding, and the pivotal role of customer research in driving a successful branding project.Key Takeaways:- Customer research was the foundation of the rebranding process, allowing the company to gain insights into how they were perceived and validate their own self-perception.- The selection process for the external agency involved referrals, assessing credentials, and evaluating personal fit, ensuring alignment in understanding the company's vision and conducting research upfront.- S3, the agency chosen, embraced the idea of incorporating research as the foundation for creative elements such as design, color, and messaging.- The research findings pleasantly surprised the DAK Group by affirming that their core values and strategic approach were indeed perceived as they had intended.- Joan underscores the importance of obtaining authentic feedback to maintain authenticity and ensure the company's messaging truly resonates with customers.

Today's Five-Star Guest is Lori Zoss Kraska, Founder and Chief Principal of Growth Owl, LLC.  Lori Zoss Kraska, MBA, CFRE  possesses over 22 years expertise in revenue generation management, corporate sponsorship support, corporate cause marketing, fundraising, corporate social responsibility, non profit consulting, executive sales management, training, and marketing strategy roles earning her a reputation for establishing pathways quickly to exceeding revenue/fundraising goals, building high performance teams, developing relationships quickly, and outpacing expectations. She's held key leadership and corporate sponsorship positions within organizations like PBS, NPR (local station groups), DAC Group, Clear Channel, University of Phoenix-Midwest Campuses, and Citysearch.com.Lori holds an MBA in Systems Management and when time allows is an adjunct professor of Communications and Public Relations at Baldwin Wallace University. Lori earned the distinguished certification of Certified Fundraising Executive (CFRE), the world's only accredited certification for philanthropic fundraising professionals, by CFRE International in 2021.  Learn More About Lori:  https://www.thegrowthowl.com/aboutOrder Lori's Book, The Boardroom Playbook:  https://www.thegrowthowl.com/the-boardroom-playbookGet on our waiting list for our new nonprofit & fundraising community filled with on-demand courses and live webinars that are exclusive to members! Learn all about what's in store to support you and your leadership team at www.DoGoodYOUniversity.com!Support This Podcast! Make a quick and easy donation here:https://www.patreon.com/dogoodbetterSpecial THANK YOU to our sponsors:Donor Dock - The best CRM system for your small to medium sized nonprofit, hands down! Visit www.DonorDock.com and use the Promo Code DOGOODBETTER for a FREE month!iTunes: https://apple.co/3a3XenfSpotify: https://spoti.fi/2PlqRXsYouTube: https://bit.ly/3kaWYanTunein: http://tun.in/pjIVtStitcher: https://bit.ly/3i8jfDRFollow On Facebook: https://www.facebook.com/DoGoodBetterPodcast/Follow On Twitter: @consulting_do #fundraising #fundraiser #charity #nonprofit #donate#dogood #dogoodBETTER #fargo #fundraisingdadAbout Host Patrick Kirby:Email: Patrick@dogoodbetterconsulting.comLinkedIN: https://www.linkedin.com/in/fundraisingdad/Want more great advice? Buy Patrick's book! Now also available as an e-book!Fundraise Awesomer! A Practical Guide to Staying Sane While Doing GoodAvailable through Amazon Here: https://www.amazon.com/dp/1072070359

We welcome back Amanda Woolums from the DAC Group to discuss the TransparenSEE dashboard and how dealers can use it to help their review management and local presence.

David Cole from the DAC Group is not a healthcare specialist per se but has some unique insights that are critical to building brands. David helps companies build brands from the inside out. It's all about how you use the brand to transform an organization and how to change the behaviors of your people so that they manifest and build the brand. This is hard work as it requires ensuring that all the touchpoints reflect the brand, and especially your people. David's approach is a mash-up of brand strategy and change management. In this podcast, you will learn: - Why is this important - How do companies get it wrong - Who does it well and who stands out as having made the transformation - What's the process for making the transformation - What are the barriers to making this happen - How do you break down silos - How do you motivate people to change their behavior - How do you know when it's working

Today we're talking to Dan Temby, SVP Technology at the DAC Group, and President of Proove Intelligence. And we discuss how to use data analytics to illuminate the path forward rather than to just provide support for decisions you've already made. Why companies need to put more trust into their data, and how to get buy-in from executives to make more data-driven decisions.  All of this right here, right now, on the Modern CTO Podcast!  To learn more about DAC Group, check them out at https://www.dacgroup.com To learn more about Proove Intelligence, check them out at https://www.prooveintelligence.com

We welcome in Amanda Woolums from The DAC Group to discuss what Google Posts are, how to use Google Posts and how they can help your Google ranking in local search.

We welcome Amanda Woolums, Account Executive at The DAC Group, to discuss what steps to take to update your local presence and how updating your local presence can help grow your company.

We welcome David Mabry from The DAC Group to "Torrice Talk" to discuss the advantages of using the Local Presence Management Tool with the DAC Group - a program that manages the local presence and location management on Google, and many other platforms.

Conversation with Kyle Harris, Product Director at DAC Group, a subject matter expert on voice search technology.

Mike Corak, Vice President and General Manager at DAC Group, joins the Content Experience Show to discuss parts of the customer journey that are often overlooked.   Special thanks to our sponsors: Rev.com Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How to stay involved as a leader without micromanaging How to think from the client's perspective How to plan out and justify a content strategy budget with a client Why localized content is a vital part of the content strategy   Resources Rev.com DAC Group   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Adiela Aviram is the Search Engine Marketing Team Lead with DAC Group. Adele specializes in managing highly complex, decentralized client engagements that involve multiple stakeholders and strict lead/conversion targets. She combines her agency background with experience in the not for profit sector, and ha run campaigns in the education, financial services and consumer electronics spaces. Her work at DAC has received recognition as a a finalist in the 2015 Search Engine Land Awards as well as the OMMA Awards. Adiela mentors a team of Paid Search specialists, educating them on the delivery of their day to day responsibilities as well as guiding their careers. She joins us from Toronto, Canada to discuss the role of the Paid Search Strategist. 

It's Part 2 of our interview with Sonia Carreno- President of the Interactive Advertising Bureau of Canada. In this episode Sonia chats about her time at the DAC Group, and her experiences working in local digital media. We also get peek into some of things she is looking to accomplish during her tenure as President of the IAB Canada. Missed Part 1? Catch up on it here --> https://soundcloud.com/mediapeoplepodcast/episode9part1

Scott Ensign is VP of Search Marketing at DAC Group, one of the largest independent digital performance agencies around. In this capacity, he has built a sizeable team of search marketers on both the paid and organic side and is heavily involved in recruiting and developing the skills and careers of these folks. He joins us this episode from New York to discuss the opportunity and the challenges that come with being a strategist in the shadow of Google.