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3 episodes with google posts
3 episodes with google posts
3 episodes with google posts
6 episodes with google posts
6 episodes with google posts
2 episodes with google posts
3 episodes with google posts
2 episodes with google posts
2 episodes with google posts
In Part 2 of our conversation about Local SEO, Darren Shaw of Whitespark returns to The Simple and Smart SEO Show to break down advanced Google Business Profile (GBP) strategies that actually move the needle. From the controversial truth about citation consistency to actionable tactics for leveraging Google reviews and optimizing your GBP for maximum visibility, Darren shares insider tips you won't find in a typical SEO blog post. Whether you're a service provider, e-commerce seller, or local business, this episode is packed with high-impact, no-fluff advice to help you dominate local search results—ethically and effectively.
If you're not taking full advantage of Google Posts through your Google Business Profile Listing, you're missing an incredible opportunity to drive more business. So, how do you create Google Posts that get great results?In this episode, we discuss Google Post strategy and detail the best ways to ensure that those looking to take action come to you.We'll give you three categories of Google Post-creation guidance:What not to do with your Google PostsGoogle Posts that CAN work if done correctlyGoogle Posts that you simply must do to connect and engage with your users so they take actionIf you're ready to implement easy Google Post strategies and get your clinic some business, grab your notepad, and let's get to it. Episode webpage: https://propelyourcompany.com/google-business-profile-post-strategy/ Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training
If you're not taking full advantage of Google Posts through your Google Business Profile Listing, you're missing an incredible opportunity to drive more business. So, how do you create Google Posts that get great results?In this episode, we discuss Google Post strategy and detail the best ways to ensure that those looking to take action come to you.We'll give you three categories of Google Post-creation guidance:What not to do with your Google PostsGoogle Posts that CAN work if done correctlyGoogle Posts that you simply must do to connect and engage with your users so they take actionEpisode webpage: https://propelyourcompany.com/google-business-profile-post-strategy/ Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training
If you're not taking full advantage of Google Posts through your Google Business Profile Listing, you're missing an incredible opportunity to drive more business. So, how do you create Google Posts that get great results?In this episode, we discuss Google Post strategy and detail the best ways to ensure that those looking to take action come to you.We'll give you three categories of Google Post-creation guidance:What not to do with your Google PostsGoogle Posts that CAN work if done correctlyGoogle Posts that you simply must do to connect and engage with your users so they take actionIf you're ready to implement easy Google Post strategies and get your clinic some business, grab your notepad, and let's get to it. Episode webpage: https://propelyourcompany.com/google-business-profile-post-strategy/ Send in your questions. ❤ We'd love to hear from you!⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training
Join host Jack Chambers-Ward and special guest Darren Shaw, founder of Whitespark, as they dive into the latest in local SEO and Google Business Profile optimisation. Discover key updates expected in 2025, innovative methods to enhance rankings, the impact of custom service entries, strategic use of Google Posts, and the importance of robust Q&A sections. From optimising menu items for restaurants to leveraging photos and videos effectively, this episode is packed with expert insights and practical tips essential for SEO professionals and business owners. Links to follow Darren Darren on LinkedIn: https://www.linkedin.com/in/darrenshawwhitespark/ Whitespark on LinkedIn: https://www.linkedin.com/company/whitespark/ Threads: https://www.threads.net/@darrenshawseo Website: https://whitespark.ca/ YouTube: https://www.youtube.com/@WhitesparkCa Tiktok: https://www.tiktok.com/@darrenshawseo Resources Local SEO ranking factors 2023 edition - https://whitespark.ca/local-search-ranking-factors Do Services in Google Business Profiles Impact Ranking? - Sterling Sky Inc Are Opening Hours a Local Ranking Factor? - BrightLocal Report: Menu items, busier businesses may be Google local ranking signals Google Vision AI: https://cloud.google.com/vision Website Title Tags and GMB Snippets Enter…the stuff zone: https://www.linkedin.com/posts/darrenshawwhitespark_perfect-title-tags-for-local-seo-activity-7065345429235781632-xGo1/ Chapters 00:00 Introduction 02:20 Sponsorship Shoutout: SE Ranking 03:54 Sponsorship Shoutout: Also Asked 05:19 Darren Shaw's Journey in SEO 06:31 Local Search Ranking Factors Update 09:43 Optimising Google Business Profile Services 18:23 Impact of Business Hours on Rankings 23:47 Menu Items and Local SEO 29:03 Multilingual Business Names for Local SEO 31:34 Mastering Google Posts: Common Mistakes and Best Practices 37:19 The Power of Videos and Photos in Google Business Profiles 44:53 Optimising Your Google Business Profile Q&A 50:18 The Controversy of Keyword Stuffing in Title Tags 57:07 Outro
From Clicks to Customers: Using Google Business Profiles for Local Success with Marilyn Jenkins Introduction: In this episode, we explore how to harness the power of Google Business Profiles to enhance your local search visibility and attract more qualified customers. Our guest, Marilyn Jenkins, a digital marketing expert with over two decades of experience, shares strategies to align your online presence with search intent and use innovative tools like “Caller-ID” technology on your website. Whether you're a local business, law firm, or service provider, these insights can help you drive growth and achieve a greater ROI. Key Talking Points: [00:03:12] What Is a Google Business Profile and Why It Matters: Marilyn breaks down the essentials of Google Business Profiles and how they play a critical role in increasing local search visibility. Discover why a fully optimized profile can be the key to standing out in local search results and on Google Maps. [00:08:45] Optimizing Your Google Business Profile for Local Search Dominance: Learn actionable strategies for improving your profile, from integrating target keywords to managing reviews and keeping your information accurate. Marilyn shares how these tactics can elevate your profile's ranking and attract more traffic to your business. [00:14:30] Understanding Search Intent and How It Impacts Your Business: Discover the importance of search intent and how it can shape your content strategy. Marilyn discusses aligning your content with what your potential customers are searching for, helping you attract more ready-to-buy leads. [00:20:15] How “Caller-ID” Technology on Websites Can Boost Conversions: Marilyn introduces the concept of “Caller-ID” for websites, a tool that allows businesses to capture visitor data and improve follow-up with potential customers. Learn how this technology can identify high-value leads and increase your website's conversion rates. [00:27:50] SEO Best Practices for Google Business Profiles: Marilyn shares advanced SEO tips specific to Google Business Profiles, including crafting keyword-rich descriptions, using high-quality images, and leveraging Google Posts. These practical steps can give your business a competitive edge in local search. [00:35:22] The Role of Reviews in Local SEO Success: Learn how customer reviews directly impact your local search ranking. Marilyn discusses strategies for encouraging positive reviews, managing negative feedback, and building a strong reputation online to attract new clients. [00:42:10] Real-Life Success Stories with Google Business Profiles: Hear success stories from businesses that have seen substantial growth by optimizing their Google Business Profiles. Marilyn shares how these strategies led to improved visibility and increased revenue for her clients, and how you can implement similar approaches. Guest's Offer: Marilyn Jenkins is offering a special guide, The Google Business Profile Training Guide, which dives into the intricacies of local search and how to maximize your Google Business Profile to attract more qualified customers. Visit maximizeyourgbp.com to access this comprehensive guide and take control of your business's online presence today. Connect with Marilyn Jenkins: Visit Marilyn's website for more resources: maximizeyourgbp.com Follow her on LinkedIn for more digital marketing tips and strategies. Conclusion: If you're ready to boost your local search visibility and drive more customers to your business, this episode with Marilyn Jenkins is packed with the actionable insights you need. Don't miss the chance to transform your Google Business Profile into a powerful tool for growth. Ready to take your business to the next level and finish the year strong? Join the Executive Edge Boardroom, where business owners come together for expert guidance, actionable strategies, and a clear path to rapid growth. Secure your spot and start building a stronger, more profitable business today! Learn more and apply here. This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it! Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success. Grab Your Free Resource: Looking to supercharge your profits? Download Marcia's Profit Booster Playbook at BoostingProfit.com to uncover three essential strategies to increase your bottom line today. About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
Send us a Text Message.In this episode of the Talking Pools Podcast, host Rudy Stankowitz dives deep into the fascinating world of metal-based biocides, particularly focusing on zinc, copper, and silver, and their critical roles in swimming pool treatment. Rudy begins by explaining the biocidal properties of these metals, discussing how each one targets and eliminates harmful microorganisms like algae and bacteria in pool water. He outlines the specific mechanisms through which these metals operate—zinc disrupting cellular membranes, copper inhibiting enzymatic functions, and silver interfering with DNA replication—showing how each metal brings unique strengths to pool water treatment.Rudy emphasizes the concept of synergy when using these metals together. By combining zinc, copper, and silver, pool operators can enhance the overall biocidal effectiveness, achieving broader-spectrum microbial control while reducing the need for harsh chemical treatments. Rudy shares insights from real-world case studies where this multi-metal approach has led to cleaner, safer, and more sustainable pool environments. Listeners will gain a clear understanding of how to implement these strategies in their own pool maintenance routines to ensure optimal water quality and reduce operational challenges.In the second half of the episode, Rudy shifts gears to discuss the powerful impact of Google My Business (GMB) and Google Maps on growing a swimming pool service business. He guides listeners through the essential steps of setting up and optimizing a GMB profile, highlighting how a well-maintained online presence can attract new customers and boost visibility. Rudy delves into the practical aspects of leveraging Google Maps features, such as location tags, service areas, and customer reviews, to enhance credibility and connect with potential clients in the local area.Rudy also explores effective marketing strategies, including local SEO, Google Posts, and targeted Google Ads, that can drive traffic to a GMB profile and increase customer engagement. He explains how tools like Google Maps can streamline operations through route optimization, location-based task management, and asset tracking, ultimately leading to a more efficient and customer-focused business.By the end of the episode, listeners will have a comprehensive understanding of how to integrate the biocidal power of zinc, AquaStar Pool ProductsThe Global Leader in Safety, Dependability, & Innovation in Pool Technology.POOL MAGAZINE Pool Magazine is leading up to the minute news source for Swimming Pool News and Pool Features. OuBLUERAY XLThe real mineral purifier! Reduce your pool maintenance costs & efforts by 50%Jack's MagicIf you know Jack's you'd have no stains!RaypakRaypak, leading the evolution of environmental efficiency and sustainability in pool heaters.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the Show.Thank you so much for listening! You can find us on social media: Facebook Instagram Tik Tok Email us: talkingpools@gmail.com
The Bulletproof Dental Podcast Episode 362 HOSTS: Dr. Peter Boulden and Dr. Craig Spodak GUEST: Darren Shaw DESCRIPTION In this conversation, Peter and Darren discuss the importance of local SEO for dentists and how to optimize their Google Business Profile. They cover topics such as the impact of reviews on local rankings, the significance of keywords in the business name, the value of image and video optimization, and the benefits of using YouTube for video embedding. Darren emphasizes the importance of user engagement signals, such as time on site and pogo sticking, in influencing search rankings. He also discusses the significance of having a well-designed website with compelling copywriting and videos to keep visitors engaged. He highlights the value of optimizing GMB services and using Google Posts as a sales tool. Additionally, Darren recommends using Microsoft Clarity to track user behavior on websites and improve conversion rates. TAKEAWAYS Local SEO is crucial for dentists to improve their rankings in the local pack and attract more customers. Optimizing the Google Business Profile is essential, including selecting the right primary category and soliciting reviews. Image optimization, including adding captions and descriptions, can improve engagement and visibility. Mobile optimization is vital, as Google prioritizes mobile-friendly websites and profiles. User engagement signals, such as time on site and pogo sticking, play a crucial role in search rankings. Having a well-designed website with compelling copywriting and videos can help keep visitors engaged. Optimizing GMB services and using Google Posts as a sales tool can have a positive impact on rankings and conversions. Tracking user behavior on websites using tools like Microsoft Clarity can help improve conversion rates. CHAPTERS 00:00 - Introduction and Background 02:29 - The Importance of Local SEO for Dentists 06:43 - Optimizing the Google Business Profile 09:26 - The Significance of Keywords in the Business Name 12:20 - Creating Separate Google Business Profiles for Practitioners 18:10 - The Impact of Image Optimization on Rankings 20:58 - The Benefits of Using YouTube for Video Embedding 25:23 - The Importance of Mobile Optimization 30:13 - Optimizing User Engagement Signals 33:12 - Prioritizing GMB Services and Mirror Image Web Pages 46:58 - Monitoring and Managing Google Business Profiles 51:38 - Tracking User Behavior with Microsoft Clarity REFERENCES Bulletproof Mastermind Darren Shaw
Stock market update for July 24, 2024.
Imagine boosting your clinic's online visibility with an often-overlooked tool: Google Posts. Google Post is a feature within your Google Business Profile listing and you're about to learn all about this lesser-known resource and how it can help you elevate your practice. We're going through Google Post's recent changes, post types, and the best practices related to this beneficial feature. Plus, you'll get insights on local SEO and how to best optimize your Google Business Profile listing. From avoiding red flags that could hinder your posts' approval to tracking your post's progress, it's all covered here. So, gear up to explore the many possibilities of boosting your clinic's online presence with Google Posts. Show NotesIn this episode, you'll learn about: The full potential of Google PostTypes of posts you can include on Google PostsThings to avoid when posting on Google PostsExamples of postsImage sizes and other vital info about Google's termsHow often you should postAnd moreSelected links and other resources related to this episode: Propel Marketing & DesignPropel Your Practice PodcastAbout posts for your Business Profile Google Business ProfileGrow your practice by optimizing your Google Business ProfileBusiness Profile photos & videos policy and posts content policyGoogle UTM campaign generatorGoogle AnalyticsBook a Discovery CallFind us on Instagram - @propelyourcompanySuggest a topic for an upcoming episode of the Propel Your Practice Podcast Free training: Five SEO Secrets to Owning the First Page of Google Without Buying AdsPropel Your Practice YouTube Channel Let's Stay Connected: Website Free SEO Training
A key to your online marketing is to optimize your Google Business Profile. Not only should your Google Business Profile have all the correct information and have many great Google Reviews, but you should also make it like your second website. What do I mean by a second website? I want prospective new patients to feel like they get the true essence of your practice. You can do things like have robust FAQs filled out, insurances listed that you are in-network with, and Google Posts. You also need to have great images of your practice on your Google Business Profile. But there is a next level option to enhance your Google Business Profile. Welcome customers inside to help them get a feel for your business and what it has to offer before they arrive. The Virtual 360 Tour of the inside of your practice is a great option for your practice. In this episode, I discuss the Google Virtual 360 Tour and all its details.
Internet Marketing: Insider Tips and Advice for Online Marketing
In this episode we're joined by local search expert Claire Carlile. Claire joins us to discuss how to level up your Google Business Profile. In the episode we discuss:How to track Google Business Profile performanceWhat's happening with Google Posts?Effective ways to secure Google reviews Referenced on this episode:https://supermetrics.com/https://www.jepto.com/gbp-freehttps://www.clairecarlilemarketing.com/utm-tagging-guidehttps://www.brightlocal.com/learn/google-business-profile/optimization/google-posts/https://www.folly-farm.co.uk/https://www.canva.com/https://academy.brightlocal.com/ CONNECT w/ Claire/BrightLocalhttps://www.clairecarlilemarketing.com/https://twitter.com/clairecarlilehttps://www.brightlocal.com/ CONNECT w/ Scott:https://www.linkedin.com/in/scottcolenutt/ CONNECT w/ SiteVisibility:https://www.sitevisibility.co.uk/https://twitter.com/sitevisibility grow@sitevisibility.com For feedback, guest pitches or sponsorship inquiries, please email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.
Local search is a vital marketing strategy for any business, and it's essential to stay up-to-date with the latest changes to ensure that your business is visible to potential customers. In this episode of Marketing Revelations, Dan and Chelsea cover what local search is and discuss how to optimize your listing using important ranking factors like E-E-A-T, NAPU citations, claimed listings, reviews (both positive and negative), having a localized website, photos, Q&A sections, and more. Additionally, they highlight changes in the local search landscape, such as the launch of Apple Business Connect and the decreasing importance of Google Posts.Be sure to check out our blog for all the latest marketing content:https://revlocal.com/blog
Google LSA expands to new categories & faces spam: Google has added new, high value categories to their Local SErvice Ads program. They continue to target ever more service type businesses. While the pricing for this simpler product has gone up due to the added auction capabilities, in many markets it is still a good value. It is also important for service type businesses to watch for first mover opportunities in their local markets. With this link: Local Service Finder - Pro List businesses can assess which categories in which geographies have more opportunities. However in some urban, highly competitive markets like personal injury law & locksmiths, not only has pricing gone crazy, spam has as well. Google has added a new LSA spam review reporting form to cope with some of the fake review issues. ChatGPT making rapid and differentiating inroads into SAAS tools for Local: The players in the local space have all become pretty similar to each other offering listings, review management, Google Posts with little to distinguish them. But with the advent of large language models in general and ChatGPT specifically, many have begun to offer unique tools on top of their core products that leverage the generative AI capabilities. The value of generative AI will first be realized in the SAAS world where the benefits can be easily added to existing products to increase business productivity. Hubspot's ChatUX shows how this can be integrated into a CMS and Uberall shows how it can improve access to a company's granular data like inventory. Why every company needs a “how we use AI” FAQ: Wired recently published an article on how they will use generative AI tools vis a vis their written and visual content. They detail whether they will use AI to write or edit articles (they won't), whether they will use it to generate ideas and headlines (they might) and whether they will use it to create story graphics (they won't due to artists not receiving royalties).Jennifer Slegg on Twitter, using a creative Google search, demonstrated just how many businesses are currently using generative AI and blindly copying and pasting it onto their websites. This raises the question of whether not just Wired but everyone that creates content - writers, SEO firms, SEMs and more - should consider both an internal code of ethics and a forward facing statement of those values.The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.near memo ep 104Subscribe to our 3x per week newsletter at https://www.nearmedia.co/subscribe/
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.Updates and QuestionsAny vehicle with a VIN is now eligible to display in GBP in the US.Google Posts insights are officially deprecated. You can now post videos on Google Reviews.Personal injury spam networks are back.Google announces AI chat based search.Should I use GMB or GBP in the url when implementing UTM tracking?If I want to add new services to my business, should I add the categories to the existing one, or should I create a new business?What should I do if the Q&A shows the answers are from a manager account instead of the primary business owner?How do I verify listings on Apple Business Connect?What should I do if the threads on the forum are locked?How do I go about ranking when a competitor has the knowledge panel?How is a business removing legitimate negative reviews?How do I claim my profile if my Gmail has been shut down?Will changing my name and domain affect my search results?Are the new Google Analytics good?How do I report spam reviews and spam locations?How can I get access to chat support for GBP?What should I do if Google says my profile information is incomplete, but there is nothing to update?Where can I find the option to set the preferred provider for online ordering at a restaurant? What are some good resources for creating a Apple Business Connect account as a third-party?Is it possible to change the ‘popular times' and ‘wait times' for a restaurant on GBP?If I have multiple services in the same category labeled as separate businesses, should I consolidate or keep them separate?Does Google take reviews down after ten years?How do I get a duplicate listing removed?If a business has two listings, one with the business name, and one with the business and doctor's name, is this within the guidelines?Links mentioned in this session are available on our website at https://localmarketinginstitute.com
Our FEEDback on What's Coming Next for Google Merchant Center On this week's episode of Marketing O'Clock, Feed me? Our thoughts on what is coming to Google Merchant Center Next. Google Posts are losing Insights, inciting rage from our team. Plus, Twitter's ne(s)t revenue is finally climbing. ------------------------------------------------------------------------------------------------------------------------------------------------------------------------ Intro - 00:00 NEWS - 7:30 Take of the Week - 18:15 ICYMI - 19:55 Lightning Round Paid - 21:05 Lightning Round Organic - 28:13 Lightning Round Social - 41:07 What the Heck - 43:06 Working Hard or Hardly Working - 45:22 Cool Tool - 49:34 Must Read Marketing Article of the Week - 50:43 Shooting the Heck - 53:32
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.Updates and QuestionsGoogle continues fixing suspension issues.New In Search Experience now fully available.Why are my Products being rearranged on my GBP?Is there any benefit to posting more than once a week?Can I use the agency dashboard to be invited by a suspended account?How do I make Google Posts more engaging?What type of page should I implement structured data for local business?What should I do if my profile is considered a duplicate?Is it okay to use emojis in GBP listing names?Why are my listings being marked as permanently closed?How do I send a maps link for the reinstatement form when I can't capture it with In Search Experience?I can no longer crop photos for posts because of In Search Experience - will that functionality be added back in? Is there a way to see who has edit access on your listing with In Search Experience?Google is changing primary categories - will I risk suspension if I change it back?I got suspended for a duplicate listing and haven't heard back from Google after sending documentation - what should I do?Do keywords in reviews impact ranking for those keywords? Is the SERP feature the only way to edit GBP now?Is it ok to use animated Gifs in the GBP services or products area ?Why are Local Service Ad leads dropping?Links mentioned in this session are available on our website at https://localmarketinginstitute.com
There's a hidden gem in your Google Business Profile that small businesses can use to their advantage: Google Posts.We'll show you how to create click-worthy Google Posts to help your business stand out and promote offers, events, products, and much more.To watch the full video of this episode, visit: https://fusiononemarketing.com/create-google-posts/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamps:0:00 Welcome to Marketing and a Mic2:17 Types of Google Posts You Can Share10:03 How to Catch the Reader's Eye13:45 Things to Avoid16:54 Important Tips22:10 Final Thoughts
Google is testing a new label associated with content that is quick to read on both mobile and desktop. The label appears with either the text ‘Quick Read' or ‘< 5 Min Read', with several different combinations of each. Is this test, so close to the Helpful Content Update, a way to signal busy readers and garner their attention or is it a useful way to segment content so that searchers looking for in depth content can more easily find it?Why Google Posts are rejected - Another Google AI first fail - Google Business Profiles recently updated Posts guidelines to prohibit poor quality images and re-use of images. Simultaneously there has been a huge increase in the forums of reports of Posts being rejected, no reasons given. Turns out that there are three explanations for the many rejections; there is a new Posts image bug, some images are duplicates AND some images are deemed too “racy” by an AI system that seems more prudish than cautious. However in all of that businesses are left to fend for themselves when their posts are rejected. There is no indication of what caused the rejection and no path given for on. Once again a Google AI first solution seems to be shifting costs downstream and making for unhappy businesses. Nearby , Tiktok & Instagram need local seo now - Nearby, TikTok and Instagram have oodles of truly relevant local content and yet none of them has leveraged that valuable content into an SEO strategy that could attract new readers from Google local searches. The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.Near Memo Ep 80 v2
Mike's Links:Get Same-Day Delivery from your favorite retail storeshttps://www.aboutamazon.com/news/transportation/get-same-day-delivery-from-your-favorite-retail-storesLocation Spotlight launches globally, plus more tools for professionalshttps://business.twitter.com/en/blog/location-spotlight-global-launch.htmlHow To Get More Reviews That Include Photoshttps://leadferno.com/blog/how-to-get-more-reviews-that-include-photosLocal Pack Headers: Curious, Overlooked Clues to the Mind of Googlehttps://moz.com/blog/local-pack-headersNew Google Search Dashboard Layouthttps://localsearchforum.com/threads/new-google-search-dashboard-layout.59237/Google adding recency stamps to images in Google Maps - Mike Blumenthal on Twitterhttps://twitter.com/mblumenthal/status/1555342230407217152?s=12&t=UToJxv2cwSuiPsDvhI_3CwLots of Google Posts removed - Joy Hawkins on Twitterhttps://twitter.com/JoyanneHawkins/status/1555578235802501120Google updates Business Profile posts spam policieshttps://searchengineland.com/google-updates-business-profile-posts-spam-policies-387006LSA duplicate problem: AdsLiaison on Twitterhttps://twitter.com/adsliaison/status/1554096974416252929 -Carrie's LinksGoogle Search Is Very Broken Now: Outages, Indexing Issues, Pages Missing & More - via Barry Schwartz at SERoundtablehttps://www.seroundtable.com/google-search-is-broken-outages-indexing-missing-33891.html6 Key Takeaways From LocalU Advanced Denver - via RioSEOhttps://www.rioseo.com/blog/6-key-takeaways-from-localu-advanced-denver/Google's Local Services Ads platform has a problem with spam via Len Raliegh at Search Engine Landhttps://searchengineland.com/googles-local-services-ads-platform-has-a-problem-with-spam-386890#.YulGsmeYwZI.twitter
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
Mike's Links:Get Same-Day Delivery from your favorite retail storeshttps://www.aboutamazon.com/news/transportation/get-same-day-delivery-from-your-favorite-retail-storesLocation Spotlight launches globally, plus more tools for professionalshttps://business.twitter.com/en/blog/location-spotlight-global-launch.htmlHow To Get More Reviews That Include Photoshttps://leadferno.com/blog/how-to-get-more-reviews-that-include-photosLocal Pack Headers: Curious, Overlooked Clues to the Mind of Googlehttps://moz.com/blog/local-pack-headersNew Google Search Dashboard Layouthttps://localsearchforum.com/threads/new-google-search-dashboard-layout.59237/Google adding recency stamps to images in Google Maps - Mike Blumenthal on Twitterhttps://twitter.com/mblumenthal/status/1555342230407217152?s=12&t=UToJxv2cwSuiPsDvhI_3CwLots of Google Posts removed - Joy Hawkins on Twitterhttps://twitter.com/JoyanneHawkins/status/1555578235802501120Google updates Business Profile posts spam policieshttps://searchengineland.com/google-updates-business-profile-posts-spam-policies-387006LSA duplicate problem: AdsLiaison on Twitterhttps://twitter.com/adsliaison/status/1554096974416252929 -Carrie's LinksGoogle Search Is Very Broken Now: Outages, Indexing Issues, Pages Missing & More - via Barry Schwartz at SERoundtablehttps://www.seroundtable.com/google-search-is-broken-outages-indexing-missing-33891.html6 Key Takeaways From LocalU Advanced Denver - via RioSEOhttps://www.rioseo.com/blog/6-key-takeaways-from-localu-advanced-denver/Google's Local Services Ads platform has a problem with spam via Len Raliegh at Search Engine Landhttps://searchengineland.com/googles-local-services-ads-platform-has-a-problem-with-spam-386890#.YulGsmeYwZI.twitter
Local PPC is a pay-per-click marketing platform that drives qualified traffic from search engines to your business when they are looking for local services in the geographic area you have specified when setting up your ad. It is commonly used to refer to Search Engine Advertising. In simple terms, PPC is a cost-per-click that you pay to have your website displayed on the top of a search engine's search results page. Depending on the program involved, advertisements can also be placed at the top of a searcher's screen list as a sponsored listing within a specific geographic area or assigned to a particular topic or keyword. The purpose of a PPC campaign is to get you leads and/or sales immediately. It generates traffic using search engine marketing specifically for your business. With Local PPC Paid Search, you can reach your customers by category, city, or keyword. You can build your reputation online through reviews, and use your location and business hours on Yelp and Google Posts to connect with the people in your area. Local search has become one of the most effective ways for businesses to gain new clients & establish market credibility. Making sure that your business' information appears to potential clients is very important, yet still often neglected by many companies. Local PPC ad campaigns can be extremely effective because you can target people looking for your services based on exactly what they are searching for, rather than hoping they find your website. More info about complete guide for local PPC paid search: https://ppc.co/local-ppc/ Connect with us: https://seo.co/ // https://website.design/ // https://dev.co/ // https://ppc.co/
My guest on this week's episode of Suds & Search is Damon Gochneaur, Founder of Aspiro Agency. Damon is a serial entrepreneur, popular conference presenter, and one of the generally coolest people on the planet. You may have seen Damon and his famous beard at conferences such as Pubcon, State of Search, MKE Search, and Brighton SEO to name a few. Damon is an engaging personality. He regularly appears on webinars and he is a frequent podcast guest. Damon is an expert on a wide breadth of subjects ranging from Paid Seach, Paid Social, and Local SEO. I listened to Damon's presentation at Pubcon Florida and I'm going to start our conversation talking all about it. The presentation was about how to appear more prominently in local searches. Damon takes our audience through all the different nuances in GMB. Later in our conversation, I ask Damon about changes to Google Ads for small businesses. Stay tuned to hear Damon talk about how these changes might be helping Google but they aren't helping small businesses or their advertising partners. Damon is also the co-owner of the Denton Diablos soccer team. I talked to Damon shortly after the Diablos completed a national championship run for the ages. It's a great story. Grab something cold to drink and join me for a conversation with Damon Gochneaur. We'll talk about the importance of adding photos and videos to GMB, how savvy marketers are using Google Posts and Q&A, and we'll spend a little time talking about the legendary dinner where I met Damon for the first time. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesdays Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise
Record sales and revenue as Google's owner Alphabet beats expectations. We hear more about how the tech giant has recovered post-pandemic. We also look at the latest on the global inequality in covid vaccines from the International Monetary Fund's Petya Koeva Brooks.
Mike's Links:Dollar General plans to hire 50K new employees amid blazing store growth - https://www.retaildive.com/news/dollar-general-plans-to-hire-50k-new-employees-amid-blazing-store-growth/603388/You Can Now Remove Phone Numbers From Google My Business LIstings - https://www.sterlingsky.ca/remove-phone-number-google-my-business/How to Succeed With Google Posts: What We Learned From Analyzing Over 1,000 Google Posts - https://www.sterlingsky.ca/google-posts/Category: Store vs. Shop. Product: Wheels vs. Tires - https://localsearchforum.com/threads/category-store-vs-shop-product-wheels-vs-tires.57975/Mary's Links:5 Top Enterprise Local SEO Challenges (& How To Solve Them) - https://www.searchenginejournal.com/enterprise-local-seo-challenges/413212/Agency Edition: New Ways To Engage with Clients and Employees - https://uberall.com/en-gb/resources/blog/agency-edition-new-ways-to-engage-with-clients-and-employeesLiving Headstones QR Code - https://www.monuments.com/store/headstones-accessories/living-headstones-qr-codeQR Codes for Businesses - https://www.qr-code-generator.com/qr-codes-for/Carrie's Links:Kroger Workers Couldn't Get $4 Raise, but Shareholders Get $1 Billion - Business Insider - https://www.businessinsider.com/kroger-closed-grocery-stores-worker-raises-stock-buyback-2021-7GMB Dashboard pencil click now leads to popup for editing info via Claire Carlile - https://twitter.com/clairecarlile/status/1417085848466644995Posts coming for Hotels? Some are seeing the option and the posts publish - via Nevena Ivanova on Twitter - https://twitter.com/BeHuTo/status/1417023002156404739Some GMB Support via Chat coming back online - via Usama Ali on Twitter - https://twitter.com/U_Ali_Lcoal_SEO/status/1415641164359815170Justin Mosebach and Andy Simpson seeing a "Local Pack" without the map - via Twitter https://twitter.com/jlmosebach/status/1415415804703780868
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
Mike's Links:Dollar General plans to hire 50K new employees amid blazing store growth - https://www.retaildive.com/news/dollar-general-plans-to-hire-50k-new-employees-amid-blazing-store-growth/603388/You Can Now Remove Phone Numbers From Google My Business LIstings - https://www.sterlingsky.ca/remove-phone-number-google-my-business/How to Succeed With Google Posts: What We Learned From Analyzing Over 1,000 Google Posts - https://www.sterlingsky.ca/google-posts/Category: Store vs. Shop. Product: Wheels vs. Tires - https://localsearchforum.com/threads/category-store-vs-shop-product-wheels-vs-tires.57975/Mary's Links:5 Top Enterprise Local SEO Challenges (& How To Solve Them) - https://www.searchenginejournal.com/enterprise-local-seo-challenges/413212/Agency Edition: New Ways To Engage with Clients and Employees - https://uberall.com/en-gb/resources/blog/agency-edition-new-ways-to-engage-with-clients-and-employeesLiving Headstones QR Code - https://www.monuments.com/store/headstones-accessories/living-headstones-qr-codeQR Codes for Businesses - https://www.qr-code-generator.com/qr-codes-for/Carrie's Links:Kroger Workers Couldn't Get $4 Raise, but Shareholders Get $1 Billion - Business Insider - https://www.businessinsider.com/kroger-closed-grocery-stores-worker-raises-stock-buyback-2021-7GMB Dashboard pencil click now leads to popup for editing info via Claire Carlile - https://twitter.com/clairecarlile/status/1417085848466644995Posts coming for Hotels? Some are seeing the option and the posts publish - via Nevena Ivanova on Twitter - https://twitter.com/BeHuTo/status/1417023002156404739Some GMB Support via Chat coming back online - via Usama Ali on Twitter - https://twitter.com/U_Ali_Lcoal_SEO/status/1415641164359815170Justin Mosebach and Andy Simpson seeing a "Local Pack" without the map - via Twitter https://twitter.com/jlmosebach/status/1415415804703780868
The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business
Google Posts are a powerful way to drive traffic to your website or landing page. In today's episode we'll chat with Google Post expert Greg Gifford on how to leverage the different types of posts, optimize your images or video, and generate leads and sales for your business. https://www.theagentsofchange.com/395
We welcome in Amanda Woolums from The DAC Group to discuss what Google Posts are, how to use Google Posts and how they can help your Google ranking in local search.
#davidfarmer #digitalretailer #MDPLIVE #facebookadsWhat can you do on Google My Business Account to advertise for Free right on the home page.Google Posts and Products feed.Google Analytics UA - Universal Analytics vs.Google Analytics 4 - GA4What is a Browser cookie?Facebook AIA, Automated Inventory Ads and Facebook Offline Sales Attribution.Google My Business - Modern Dealer Podcast Episode 001 - https://youtu.be/b-0rOnNHTCEFacebook Inventory Ads: https://youtu.be/DK-dyMtcn0M
Posts on Google? What the heck is that? Join us in this episode to hear Bailey (Digible's very own SEO Specialist) explain what posting to Google My Business can do for your apartment marketing. She comes armed with a few stats and of plenty of opinions!
We're talking about the Google Posts feature within your Google My Business (GMB) listing this week. Previously we discussed the various types of Google Posts you can leverage, but in this episode, we take a deeper look into the "standard" Google posts option. This is a powerful method to quickly communicate to Google the primary services you offer and the geographical area that you wish to be found for. Check out and put it into action, whether you are just getting your GMB off the ground, or if you're a GMB veteran! What You'll Learn Use Google Posts to communicate to Google the primary cities you do business in How to identify nearby cities and neighbor hoods that Google will recognize How use Google Posts to communicate to Google the primary services you provide How to use these tactics to launch an initial content strategy for Google posting Visit the show page for all links and for more information; https://www.localseotactics.com/setting-up-your-initial-posting-strategy-for-google-posts/
Marie discusses the latest news in the world of SEO, including: December 26, 2019 - possible minor algorithm update? Conclusion of the Wix SEO competition MHC now has a company Twitter handle Issues with the url parameter tool in GSC New Data Studio released Why do we sometimes see >2 results for one company on Page 1 now that we are supposed to have diversity? Reconsideration requests are taking longer than usual lately Linking in the Google Discover feed Users now commenting about live TV in the Google SERPS You always need text on a page You can mute individual GSC messages Is E-A-T important for eCommerce sites? Google Posts are glitched One reason why businesses cannot get verified on GMB New info from Google on using virtual offices Question about reciprocal linking and November 8 drop Info on how we are working on improving MHC as a company and growing Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
Learn The Different Types Of Google Posts And How To Best Use Them In this episode we kick off our second season with one of the most important topics for local SEO...Google My Business. Specifically, we're talking about the Google Posts feature within your GMB listing (Google My Business listing). There are four primary post types, at the time of this recording at least! Those are Google Update Posts, Google Offer Posts, Google Even Posts, and Google Product Posts. We will explore what each one should be used for, the best practices for each, and what using them properly will do for your business and local exposure online. We will also talk about the new domain name and home for the Local SEO Tactics show! What You’ll Learn New domain name and home for the show at localseotactics.com What are the four main areas and types of Google Posts How to use Google Update Posts How to use Google Event Posts How to use Google Offer Posts How to use Google Product Posts View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode40
Welcome to Local SEO in 10! This is your go-to podcast for answers about how you can grow your local business online - easily and quickly! In this week's episode, we discuss Google Posts and how business owners can use them to increase their local search results. This episode of Local SEO in 10 is brought to you by local SEO experts Magnified Media in Walnut Creek, California, in each 10-minute episode our digital marketing expert Adam Duran answers your questions on how you can get more leads for your business - fast! Remember, if you’re not taking care of this part of your business RIGHT NOW, you can bet your competitors are! About Adam Duran, resident expert of Local SEO in 10 Local SEO in 10 was created by Adam Duran, director of Magnified Media. Based in Walnut Creek, California, Magnified Media is an online marketing agency focused on local SEO, digital marketing, website design, local search ranking and reputation management for small and mid-sized businesses throughout the country. Magnified Media helping business owners master their marketing by: - getting them more online reviews, - getting their website seen on Google Local and - creating engaging social media content for their social media platforms. In his spare time Adam enjoys practicing jiu-jitsu and working as the volunteer and founding director of Delta Education Foundation, a non-profit which coordinates after school classes for PTAs in California. About Jamie Duran, host of Local SEO in 10 Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, who invite their customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar. Thanks for joining us this week. Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Google Podcasts, Anchor, or at MagnifiedMedia.net --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/localseoin10/message
The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business
Looking to rank higher in Local Search? Want to reach page one in the Map Pack (aka the Local Pack?) Should you focus on reviews or on Google Posts? In this interview, Local Search Marketer John Paglio answers all these questions and more as we look to help you get found for all your local searches.
The always enlightening and entertaining Greg Gifford joins the show to discuss: • Must-know tips when creating Google Posts • Leveraging Google Posts to promote your business • Mistakes to avoid when creating Posts & using the Local Panel's Q&A feature Plus, we take a look at the need for uniformity within the SEO industry.
Daniel Duriš je v agentúre Basta Digital od jej začiatku, momentálne je na pozícii hlavného konzultanta. V rozhovore sa dozviete, čo všetko s klientmi rieši. Okrem toho zistíte, ako si môžete vyladiť e-shop, tak, aby bol čo najvýkonnejší, ako môžete využiť lokálne vyhľadávanie v Googli a ďalšie užitočné tipy. V rozhovore sa dozviete: 0:45 čo ich agentúra vie urobiť pre klienta, aká je jeho úloha na pozícii hlavný konzultant; 3:45 s akými problémami sa na weboch klientov stretáva najčastejšie, čo im chýba a čo robia nesprávne; 5:47 ako sa môže e-shop takýmto problémom vyhnúť; 10:35 s akými netypickými požiadavkami za ním klienti chodia; 12:07 ako vie online pomôcť zvýšeniu návštevnosti v kamennej predajni, prečo a ako využívať Google lokálne vyhľadávanie; 16:58 čo sú Google Posts a ako ich môžu firmy využívať; 17:58 must have výkonného e-shopu; 21:07 kedy prvý krát zaznela myšlienka, že SEO je mŕtve, a čo SEO čaká v budúcnosti.
SEO Secrets for Explosive Growth in Website Traffic, Leads, and Sales from Search
In today's episode I talk about the buzz I've heard about Google testing the idea of showing Google Posts from GMB listings directly in the search results.Take a listen and let me know what you think?Have you heard the same buzz about Google testing Google Posts from your GMB listing appearing in Google search?Let me know...And thank you for listening. See acast.com/privacy for privacy and opt-out information.
Google My Business is an easy way to make your business more discoverable in your local market across Google Search & Maps...resulting in higher quality leads contacting your home services business. With Google constantly updating the features and capabilities your business can take advantage of, we put together this online training to help walk you through the big announcements and important updates for using your Google My Business listing to win in local search. During this training, you'll learn how to optimize and leverage your Google My Business listing, including: - How to engage homeowners with Google Posts, Videos, and Photos across Search and Maps. - Details on Google's recent updates to service area and how to make sure your listing is set up correctly - Why you absolutely want to take advantage of the Services List feature in Google My Business - And more best practices to increase your search visibility on Google
Marie discusses the latest SEO news including: May 14, 2019 - possible mild algo update Google News indexing bug (AGAIN) Google’s QRG have updated - Here are Marie’s thoughts Google’s cache is still buggy No more referrals for Google images Can you use howTo schema for recipes? GSC may show 410s as 404s Can an image on a no-indexed page get in the index? New features in Moz Keyword Explorer More on content behind tabs Your ads may be breaking your Google Posts may now be called Updates GMB Insights does not include data from voice search Local SEO guide has been updated Interesting stuff on how Google’s algorithms work Subscribe to the newsletter: https://Mariehaynes.com/newsletter Twitter: @Marie_Haynes
Internet Marketing: Insider Tips and Advice for Online Marketing
On today's episode of the Internet Marketing Podcast, Andy is joined once again by Greg Gifford, Vice President of Search at DealerOn to talk about the latest goings on in the world of Local SEO and how to optimise for Google My Business. On the show you'll learn: The difference between SEO & Local SEOWhy Google uses it's local algorithm for certain queries The latest updates in the world of Local SEO Why Google My Business is your new homepage when it comes to Local SEOWhat Questions & Answers are and how you should be using themWhy you should be using Google Posts to create your own promotional ads in Google My BusinessWhy it's important to choose the right categories when it comes to Local SEOPlus Greg provides his top tip for the audience. If you'd like to connect with Greg you can find him on LinkedIn here and on Twitter here. See acast.com/privacy for privacy and opt-out information.
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
#4/4 Join Mike Blumenthal & Joel Headley from Local University as they take a Deep Dive into Google Posts - what the data says about conversions
#4/4 Join Mike Blumenthal & Joel Headley from Local University as they take a Deep Dive into Google Posts - what the data says about conversions
Are you using Google My Business for veterinary practice? Today I go over Google My Business for the first time on the podcast and share with you 4 awesome new features Google My Business offers that can help your veterinary practice grow. Google My Business is a great tool to use in your practice's marketing to get more clients through your doors and more clicks on your google ads! Google My Business works as a business listing that shows when you search by name your practice. It gives potential clients all the important information that they need about you like where you are located, what your hours are, and how they can reach you. The first new feature they have added is a Q&A section so now customers can ask questions about what type of services you provide or days you are open. Anyone can answer these questions so it's important to frequently check and manage the answers that are being given. Descriptions are back! Descriptions on Google My Business now lets you be able to tell your customers directly what they can expect to find at your practice such as services you provide, what makes you stand out from others, and if your an emergency vet or not. The next feature to consider using is their booking feature. This booking feature would allow your clients to schedule their appointment themselves. Now with this feature, you will need a scheduling software if you don't already have one. The last feature that I'm most excited for is Google post! Google Posts lets you share a product release, blog post, upcoming events, and announcements in post similar to facebook. another great part about Google post is that you are also able to create special offers! This feature will help with your google ad words with how much space you'll be able to utilize on google. Be sure to listen and let me know if you have any questions, comments or need help with anything!
Interesting Google local pack functionality, a new setup for service area businesses, and the benefits of Google Posts kick off this episode. The hosts then delve into some fascinating Mueller files as of late and answer three great SEO questions from listeners.
Interesting Google local pack functionality, a new setup for service area businesses, and the benefits of Google Posts kick off this episode. The hosts then delve into some fascinating Mueller files as of late and answer three great SEO questions from listeners.
Interesting Google local pack functionality, a new setup for service area businesses, and the benefits of Google Posts kick off this episode. The hosts then delve into some fascinating Mueller files as of late and answer three great SEO questions from listeners.
If you've used the Posts feature inside of Google My Business, you may have noticed recently that they're showing up less and less in the search engines. While they may be fading, here are some reasons not to give up on them yet. See full show notes at: https://www.mickmel.com/podcast070
Google can now link to some content it is showing in their search results in a new way. Instead of just linking to the page, Google can anchor you to the exact spot of the answer you are looking for and highlight the block of text that is most relevant to your query. This only works for some searches on Google mobile, that feature AMP content in the featured snippet block. Google is testing a bigger push for the messaging option within the local panel. Google launched messaging within Google My Business in July 2017. Google is now testing a way to promote messaging more to searchers in the local panel by using a larger message button. A few months ago, Google stopped showing Google Posts in the top location, somewhat above the fold, in the local panel for a business. That seemed to have led to Google Posts performance drastically dropping off. Now, Google may be testing moving the Google Posts back up.
Google can now link to some content it is showing in their search results in a new way. Instead of just linking to the page, Google can anchor you to the exact spot of the answer you are looking for and highlight the block of text that is most relevant to your query. This only works for some searches on Google mobile, that feature AMP content in the featured snippet block. Google is testing a bigger push for the messaging option within the local panel. Google launched messaging within Google My Business in July 2017. Google is now testing a way to promote messaging more to searchers in the local panel by using a larger message button. A few months ago, Google stopped showing Google Posts in the top location, somewhat above the fold, in the local panel for a business. That seemed to have led to Google Posts performance drastically dropping off. Now, Google may be testing moving the Google Posts back up.
The Commit to Wealth Podcast - Creating Generational Wealth through Real Estate Investing
We've all Googled businesses and in the case of commercial real estate investors, we've Googled business names. Some of what we Google as apartment investors are the names of apartment buildings. We'll get a mixture of search results but photos and/ or videos don't always come up unless we use the "Images" function. With "Google My Business" you can create a FREE account for your business which will allow customer to connect with your existing business. And what's even better is that Google has a new feature called "Google Posts" where you can post 58 characters in the title and 1,500 characters in the text in the body along with a high resolution 30 second video. So what's the point of this? It allows you to spread awareness about events, special offers or discounts, updates, or announcements. And your posts are displayed right below your "Google My Business" listing information. Best of all? This is a free feature. So make sure to take advantage of it!
In this episode, Marie discusses all the latest changes and updates in the world of search, including: -Confirmed core quality update - likely all about trust. https://www.mariehaynes.com/the-september-27-early-october-algorithm-update-was-likely-about-googles-ability-to-assess-trust/ -Are these updates related to mobile first indexing? -Google Plus shutting down -More PAA boxes in search results -Monetization options for Google Assistant -Work-around to see the cache of a page moved to MFI -How to tell if you’re getting traffic from the new Google discover feed -Bing submit url still borked -How to do a quick E-A-T check -Increased crawl activity may mean a move to MFI is coming -Are .edu links more valuable? -What happens if Google sees conflict meta robots tags on a page? -Moz has acquired Stat -GMB bug for manually reviewing locations -Google Posts increased to 1500 characters -Family led attribute no longer available -Trending this week in GMB? ---- Mariehaynes.com/newsletter Mariehaynes.com/algo-changes-and-more/ ---- Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful news, advice and tips to help you improve your website.
Meet our Local Search expert Sarah Snyder-Castañeda as she discusses the importance of voice search, Google Posts, Google My Business, and more.
Introductions: The panel this week included Steve Bonin, David Harry, Steve Plunket, Doc Sheldon, Terry Van Horne, Kevin Doory, Katherine Parsons, Blair Urquat and Bill Slawski who are either members of the SEO Training Dojo or Friends of the Dojo. We would like to thank them for joining the hangout (some were in and out) and for sharing!! Checkout the highlights, T's thoughts and show notes for links to posts the panel discussed and the highlights which "roughly" give the time where the highlight occurs in the podcast. This week the panel discussed Speed of site as a ranking factor with a Mobile First Index; Mobile First Index and Mobile Friendly Design; SSL as a ranking factor started a discussion about privacy and a webmasters RIGHT to collect some info; Flat Architecture and Click Depth; SSL migration; SEO's should become Video Marketers post by Google and more SEO Tips. Highlights: Introductions.... 12:45 Speed of site as a ranking factor: Bill shared about finding AMP Pages in desktop results so it seems that the Mobile First Index may be influencing desktop. 17:35 Mobile First Index and Mobile Friendly Design: At this point the site speed debate morphed into a discussion on the limitations of WordPress THEMES to use friendly Mobile design and how Google MAY use speed as ranking factor more with Mobile First Index. 26:15 SSL as a ranking factor: started a discussion about privacy and a webmasters RIGHT to collect some info 31:28 Flat Architecture and Click Depth: Dave started the discussion on flat architecture and click depth. The discussion started with the fact that many SEO's confuse architecture with URL structure. Terry discussed how HUB page or HUB design is one way to guarantee 3 clicks from SERP to task fulfillment. 44:00 SSL migration: discussion was started by Steve Plunket sharing that it took about 2 weeks to index and bounce back in rankings. 44:30 The SEO's should become Video Marketers post by Google: The consensus was that there was brand lift from banner advertising etc. Terry added that there is also a lot of benefit from videos such as better conversion especially for touchy feely products videos should improve conversion. Dave and Terry went on to discuss how they used Video to enter SERPs. This technique works very well in blended SERPs. Next this discussion moved to how video sites like YouTube are the preferred search destination for teens, tweens and younger people. Illustrating younger people are better targets and video popularity trenss will only likely to improve. Steve asked how we get clients to buy in. Terry and Dave made the point that the expectations of people using YouTube are different than people watching a commercial on TV. Make it informative was the consensus. T's Thoughts: Speed of site as a ranking factor is a controversial topic for SEOs and you'll likely see that debate heat up as the Mobile First index is rolled out! Using the site speed metric as ranking factor makes far more sense for a mobile first index. The fact this is rolling out slowly with alerts to webmasters when it occurs could mean that Google is running some sort of program to establish a "baseline" Quality Score for the mobile version of a site. The rollout of the Mobile First Index would seem to be a similar situation to Panda and Penguin where we saw these updates rolled out slowly. If that is the case be ready for considerable flux as new layers are added to the algo using data from machine learning. John Mueller recently posted in Social Media that incremental improvements to site load could be beneficial to rankings which would make sense if site speed is part of the Quality Score. IMO, Quality Score is also where Google uses machine learning extensively to gain insights into what to add to these updates to algos like Penguin and in particular Panda. My thoughts, and the consensus of many on the panel is that responsive design does not necessarily mean it is Mobile friendly and IMO, a Mobile First Index means that SEOs now need to access the affects of Mobile design not only Google but users who increasingly use our sites on a smartphone! Smartphone usage is only going to increase so it's time to review our responsive design and access the impact of resizing large images on the fly using height and width instead of providing the appropriately sized image for the device, forms where design breaks on Mobile etc. SSL just don't get me started... life's too short! Just another way for the EU to POSSIBLY indirectly tax the world. I think it's a joke that people believe the EU will try and invoke their stupid laws on small North American businesses. I think a webmaster deserves to know how a user is using their site so they can improve it. GDPR is just more indirect taxation BS from the EU! Those who think they will prosecute US and Canadian small businesses when those stupid laws are not applied in their jurisdiction... there's a saying about sharp tools and toolboxes, IMO, it applies here. It's a sort of scare mongering! Maybe my feelings about this are influenced from a similar situation in the past. I heard the same BS when accessibility laws were passed in the US about a decade ago. Yet to hear of any Canadian company being sued or any sort of litigation... those selling it were implying it was a sure thing. It is no surprise to me that ambulance chasing lawyers in the US are suing people based on these old out dated laws...that'd be par for the course wouldn't it? As to logs infringing on people's privacy, personally... it's worked for over 25 years because IP addresses change and there is no identity info transfer in an IP (which could have several other users using the same IP).... and the only way to provide any PERFECT protection for peoples privacy is to instruct them to unplug the modem/internet cuz if someone is looking to sniff IP's it won't be at a website with no transactions! That is the last place they'd be looking to do it from!! It's overkill in epic proportions! I understand as soon as a website is collecting ANY info SSL should be used. I won't even go into how confusing it must be to newbies who see Google saying site speed and SSL are ranking factors. One directly affects the other negatively ie: sites slow down on SSL! Personally, Google's ads are the slowest element to load on most pages hence they want site speed! SSL sites makes it easier to manage the Google analytics scripting and deters remote scripting of the script. Both of these factors affect webmasters negatively and benefit Google. Google calling these ranking factors IMO, is a stretch! They don't work like any other ranking factor I can remember today! Flat architecture has been the basis for my architecture design from day 1... even before I ventured into SEO. The reason? Simple! Usability and enhanced navigation. On large sites achieving 3 click task fulfillment is only possible through a flat architecture. Basically..... main navigation contains top categories. Categories should, at the very least, contain all sub categories. I would also include specials, closeouts, product reviews and any related posts that enhance the sale/close usually chosen through category of the posts. Sub category pages have all the products in the sub with links to related subs like drum accessories linked to from. So as an example for drums... they'd be in the Percussion category, the drums subcat would link to the drum accessories, foot pedals, cymbals etc. and the subcats listed on drums link back to drums in both breadcrumbs and in the copy. Also on the drums page would be links to brands, however, I don't always link to all brands in a category because sometimes the number of sub categories and brands can overwhelm the user and they are unable to make any choice! Here's the Hangout Video: Some we may not have discussed but are good to see anyway! Do Google Reviews Impact Local Ranking How We Fought Webspam - Webspam Report Google Page Depth Flat Architecture Googlebot Discovery Seo SEO's should become Video Marketers post by Google Posts on Mobile Speed update Google Chrome Usage Data Measure Site Speed Googles Mobile Page Speed Update Rolling Googles Speed Scale Mobile Page Speed Update The Hosts Terry Van Horne Dave Harry iTunes and the Dojo Radio iPhone App!
Join Greg Finn and Jess Budde on this week's episode of #MarketingOClock as they talk about updates on Facebook Ads Manager making ad creation easier on mobile, Google posts new "Call Now" button, Instagram's new DM update and much more #digitalmarketingnews! Blog: https://cypressnorth.com/marketing-oclock/facebook-ads-manager-feature-google-image-url-update-marketing-oclock-ep-27/ Video: https://www.youtube.com/watch?v=NH4CZyn9qKE
Focus On Local SEO To Rank Higher In Google For Locally Based Searches What is local SEO? How does local SEO work? How do you use local SEO marketing to rank locally in Google for the searches you want? In this episode we'll answer these questions and run down the most important things you should be doing to get found locally in Google, and Bing. Learn what you need to do on your website, plus the importance of social media profiles and review portals as it relates to your local presence. We'll round up some tips from previous episodes, plus talk about some new tactics too! YOU'LL LEARN If you're trying to get found locally, you need to setup your Google My Business (GMB) You need to be appearing in the top 3 results within the GMB for searches Getting reviews on your GMB will help with your local search rankings Google Posts (within GMB) expire after 7 days, so post weekly to stay visible Choosing the primary category for your GMB is very important Take advantage of the Business Description in the GMB and fill it out Make sure you properly setup your Service Area Business if you visit your customers You can setup a GMB even if you do not have a website yet, and still rank in Google Get setup on Bing Places to show up in the Bing map pack, for local searches in Bing Setup business pages on the main social networks (Facebook, Twitter, LinkedIn, etc) Put up a profile on popular review portals such as Yelp, CitySearch, and similar It's very important to keep your NAP (name, address, phone number) consistent on all listings Local SEO just means that your efforts focus on showing up for your local city, not nationwide Make sure your GMB primary category is leveraged heavily on your homepage List your physical address twice on your homepage, once above the fold and once in the footer Put your phone number at the top of your website, and make it big, bold, and contrasting Get local backlinks by sponsoring clubs, teams, and organizations in your city View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode25
Join us on Marketing O'Clock, where Greg Finn and Jenn Kaite give you this week's digital marketing news rundown LIVE from Cypress North! With news from Apple looking to expand advertising business, Bing Merchant Centers new Google Merchant Centers import tool, Google Posts updates and much more! Check out the vlog on our YouTube: https://www.youtube.com/channel/UCxm5P0CGF5510aYO3_fGesw?sub_confirmation=1 Blog: https://cypressnorth.com/marketing-oclock/apple-expands-advertising-business-facebook-removes-trending-marketing-oclock-21/ to view all the articles we talk about!
Heb je al gehoord van Google Posts? Sinds een klein jaar biedt Google de mogelijkheid om berichten te posten op Google Bedrijfspagina’s. Toch maken maar weinig ondernemers gebruik van deze gratis mogelijkheid om hun doelgroep direct tot actie aan te zetten via de zoekresultaten van Google. Dat biedt dus kansen voor ondernemers die dit wél doen. Iets voor jou? Blijf luisteren naar deze podcast en je weet het snel genoeg. Want daarin legt gastblogger van Mediaweb Joep Franssen je uit wat Google Posts zijn, of ze zinvol zijn voor jouw bedrijf en zo ja, hoe je ze plaatst en wat je er zoal mee kan.
In today’s episode! What ‘link equity’ might mean in a mobile-first index world Why you don’t need a URL to be indexed anymore Language & Keyword Indexing vs Entity Indexing What chatbots have to do with voice search Google Actions and Google Assistant Listeners questions answered (PWA’s, AMP, Google Posts, Mobile Site Speed) Why the […] The post 092: Mobile First Indexing: A Whole New Google w/Cindy Krum appeared first on Evolving SEO.
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
Google Posts Impact Study Mike Blumenthal, Joel Headley, Mary Bowling
Google Posts Impact Study Mike Blumenthal, Joel Headley, Mary Bowling
Internet Marketing: Insider Tips and Advice for Online Marketing
In today's episode of the Internet Marketing Podcast, Andy is joined by our very own SEO Analyst, Marcos Alvarez Martin to discuss 7 things that you probably didn't realise you could do in Google My Business. On the show you'll learn about: What Google My Business is The latest update, allowing you to upload 30 second videos to Google My BusinessCreating virtual tours using 360 videosCreating Ads on Google MapsCreating a website through Google My BusinessGoogle Posts & why you should be testing themManaging user reviews and why it's important to respond to ALL reviews, good or badPlus, Marcos provides his top tip/key takeaway when it comes to local search. If you'd like to connect with Marcos, you can find him on Twitter here or if you have any questions around Local SEO or your Google My Business account, feel free to get in touch with us or send him a mail at marcos.martin@sitevisibility.com See acast.com/privacy for privacy and opt-out information.
SEO Ranking Factors in 2017; Do Google Posts Impact Rankings? A Case Study; Adding Structured Data Helps Google Understand Rank Webpages Better Google: If You Don't Have A Manual Action, You Don't Need To Submit A Disavow. This is a change from what they have said in the past. Google: Few Strong Pages > Many Weak Ones; Google: JavaScript Links, If Found, Pass Full Link Signals
SEO Ranking Factors in 2017; Do Google Posts Impact Rankings? A Case Study; Adding Structured Data Helps Google Understand Rank Webpages Better Google: If You Don't Have A Manual Action, You Don't Need To Submit A Disavow. This is a change from what they have said in the past. Google: Few Strong Pages > Many Weak Ones; Google: JavaScript Links, If Found, Pass Full Link Signals
SEO Ranking Factors in 2017; Do Google Posts Impact Rankings? A Case Study; Adding Structured Data Helps Google Understand Rank Webpages Better Google: If You Don't Have A Manual Action, You Don't Need To Submit A Disavow. This is a change from what they have said in the past. Google: Few Strong Pages > Many Weak Ones; Google: JavaScript Links, If Found, Pass Full Link Signals
In this episode, we talk about Google posts a new feature introduced by Google that allows you to make social posts for people who search for your business on Google! Join our business support Facebook group here: bit.ly/ootcm-facebook Sign up for our newsletter here: bit.ly/ootcm-newsletter --- Send in a voice message: https://anchor.fm/almost-daily-show/message
Today on Webcology we go through a massive amount content from the internet world. Google's focus on local search the past couple of years has some expecting local search traffic to play a heightened role for brick-and-mortar retailers this coming holiday. Google is now teeing up some new shopping features and reporting capabilities ahead of the holiday shopping season. We ask the questions Do Google Posts impact ranking? A case study Columnist Joy Hawkins shares the results of a case study to see whether Google Posts can move the needle for local search rankings. Also another Google local test, this one shows a single search result towards the bottom of the Google local knowledge card. So right above the new questions answers box you may see "search result" for the local knowledge card.
Today on Webcology we go through a massive amount content from the internet world. Google’s focus on local search the past couple of years has some expecting local search traffic to play a heightened role for brick-and-mortar retailers this coming holiday. Google is now teeing up some new shopping features and reporting capabilities ahead of the holiday shopping season. We ask the questions Do Google Posts impact ranking? A case study Columnist Joy Hawkins shares the results of a case study to see whether Google Posts can move the needle for local search rankings. Also another Google local test, this one shows a single search result towards the bottom of the Google local knowledge card. So right above the new questions answers box you may see "search result" for the local knowledge card.
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
Mike Blumenthal & Mary Bowling discuss Google's new messaging product. Deep Dive 07.17.17
Mike Blumenthal & Mary Bowling discuss Google's new messaging product. Deep Dive 07.17.17
Cotygodniowy videocast publikowany na łamach Sprawny.Marketing, w materiale zawieramy najciekawsze marketingowe newsy z ostatniego tygodnia z naciskiem na praktyczność sugerowanych rozwiązań i treści.
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
Mike and Mary Deep Dive into Google Posts. How it relates to search, & how SMB can manage & leverage this product. Deep Dive 06.26.17
Google post is a new feature available to local business owners on their Google My Business page. You can write a 100-300 word update (such as an announcement of a sale or upcoming event) which will be displayed in the knowledge graph for your business when it appears in search results. In this episode, I walk you through how to create a Google post and what (as of this recording) seems to be the "best practices" for using this new feature.
Mike and Mary Deep Dive into Google Posts. How it relates to search, & how SMB can manage & leverage this product. Deep Dive 06.26.17
Learn why your profile on Google My Business is critical to your business getting found on the internet in today's interview with Aaron Hockel of Alta Vista Strategic Partners. Google has just rolled out two new features that you'll want to know about and implement, and Aaron is going to tell us how to get the most out of them. We start out with the basics and then get into the advanced tips and tricks to get your business to the top of the list. Aaron was also my guest on Episode 6, so feel free to go back and take a listen to that conversation. Using What Are Google Posts and How To Set Up Google My Business Messaging What you'll hear in this episode: Google My Business—what is it and why should I care about it as a roofing contractor? Tips to improve your location in Google Maps: Register your Google My Business account Get a lot of Google reviews Add pictures and offers regularly to your listing Why photos are necessary to your Google listing: You will get THREE TIMES as many click-throughs! Photos will increase traffic and visibility What are Google Posts—how it works and how a roofer can use it Google Messenging benefits: Immediate text capability to the company Quick and easy setup and use It's totally FREE! It will bring you, new customers Resources: Visit the website: www.altavistasp.com Email Aaron: aaron@altavistasp.com For more information about these Google features, read Aaron's full articles: What Are Google Posts How to Set up Google My Business Messaging
Welcome to volume 005 of my weekly mashup! In this edition, we talk about putting YOU first, Google Posts and much more!
Episode 6 of The Redirect Podcast: We explore Google Posts that are now live in all Google MyBusiness listings, plus tips for generating content every day.
Google began making a new feature, Google Posts available to small businesses recently. They're much like Facebook Business Page posts. Today Sandro goes over their limitations and explains if you should be using them. Episode 0237 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng
Show Notes To listen to previous episodes goto: 5 Minute Online Marketing Lessons
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