Podcasts about Interactive Advertising Bureau

Remember when 2025 was supposed to be the first official year of the post-cookie era? Well, clearly that hasn't happened and seems unlikely to happen anytime soon. And it certainly won't happen until sometime after Google introduces its user choice mechanism in Chrome for people to allow or block third-party cookies. “If there's wild amounts of opt-in, then yeah, the third-party cookie in the Chrome ecosystem is probably alive and well. If there's [a] wild amount of opt-out, if there's no critical mass around the third-party cookie, then it is effectively dead, even if it lives on in some small percentage. We just — we don't know how that's going to shake out,” said Anthony Katsur, CEO of IAB Tech Lab, in the latest Digiday Podcast episode, which was recorded on the eve of the Interactive Advertising Bureau's Annual Leadership Meeting in Palm Springs, Calif., which concludes on Jan. 28. If Katsur had his way, though, the third-party cookie wouldn't be on the chopping block in the first place. Moreover, other technologies like the IP address would continue to be available to be used for identifying audiences and tracking them across devices. At least until more inherently privacy-friendly identity options gain adoption. But it may be a while before the digital advertising industry's post-cookie identity picture really comes into focus. “It will be the year of identity solutions, the year of ID-less [solutions] for, I think, the next decade. I think this is a 10-year trajectory we're on. And I think it's a combination of regulatory forces, machinations of Big Tech is what I think is going to drive this,” Katsur said. Interview begins at 13:52.

This Day in Legal History: United Nations Charter Comes into ForceOn October 24, 1945, United Nations Day marked the formal establishment of the United Nations (UN) as the UN Charter officially came into force. The Charter had been signed a few months earlier on June 26, 1945, in San Francisco by 50 countries, laying the foundation for an international organization dedicated to peace, security, and cooperation among nations. The creation of the UN was a direct response to the devastation of World War II, with the goal of preventing future conflicts and fostering global collaboration. The UN Charter outlines the organization's purposes, principles, and structure. Its preamble emphasizes the need to save succeeding generations from war, reaffirm fundamental human rights, and promote social progress and better standards of life. The Charter established six principal organs, including the General Assembly, Security Council, International Court of Justice, and Secretariat, each with specific roles in maintaining international peace and security. Chapter VII of the Charter granted the Security Council significant powers to address threats to peace, including authorizing the use of force.United Nations Day has since been celebrated annually to honor the organization's ongoing work in diplomacy, humanitarian efforts, and human rights advocacy. The day also highlights the importance of international cooperation in addressing global challenges, from conflict resolution to climate change.A lawsuit filed in Wisconsin two weeks before the 2024 presidential election highlights cybersecurity issues with the state's MyVote portal, which allows users to register and request absentee ballots online. The suit argues that the website lacks adequate security, leaving it vulnerable to unauthorized access and data breaches. The plaintiffs want the site taken down until it undergoes a redesign and testing. They cited a 2022 case where someone fraudulently requested absentee ballots using minimal personal information. Experts, however, find the timing problematic, as implementing a comprehensive security audit and fixes could take months, making it impossible to resolve before Election Day. Despite these concerns, some believe the state's current systems are sufficient to catch and prevent fraudulent votes. The suit underscores broader identification and authentication challenges across industries, which are struggling with securing user identities. The case raises critical questions about how to balance election security with practical constraints.Wisconsin MyVote Website Suit Puts Focus on Authentication WoesSeveral trade associations have challenged the U.S. Federal Trade Commission's (FTC) final "click-to-cancel" rule, which aims to make it easier for consumers to cancel subscriptions. The rule requires businesses to provide a simple and straightforward way to withdraw from subscription services and to disclose the terms of signing up clearly. The Electronic Security Association, Interactive Advertising Bureau, NCTA, and others filed petitions in the Fifth and Eleventh Circuit Courts of Appeals, seeking to vacate the rule. They argue that the rule imposes excessive regulatory burdens across industries, potentially affecting over a billion paid subscriptions in the U.S.The "click-to-cancel" rule was introduced in response to consumer complaints about difficult-to-cancel recurring subscriptions. In 2024, the FTC averaged 70 consumer complaints per day regarding such practices. The rule, which the FTC finalized after receiving over 16,000 public comments, is intended to protect consumers from deceptive subscription practices by making the cancellation process as easy as signing up.Trade groups challenging the rule claim it is arbitrary and that it will create costly regulatory obligations for businesses. They argue the rule overreaches by attempting to regulate all consumer contracts involving subscriptions, regardless of the businesses' existing disclosure practices. The "click-to-cancel" initiative hopes to curb "subscription traps," where businesses make it difficult for consumers to end services, thus preventing recurring charges without their consent. By simplifying the process, the FTC aims to foster transparency and fairness in subscription services across industries.Trade Associations Challenge FTC's Final Click-to-Cancel RuleFlorida has filed a lawsuit against the U.S. Department of Justice (DOJ), claiming the federal government is unlawfully obstructing its investigation into an assassination attempt on Donald Trump. Florida Attorney General Ashley Moody's lawsuit seeks to stop the DOJ from blocking the state's probe into the incident, which occurred at Trump's Florida golf course. The DOJ argues that federal law (18 U.S.C. § 351(f)) gives it sole jurisdiction over assassination attempts against presidential candidates, which led the FBI to instruct Florida law enforcement to suspend its investigation.Florida, however, claims this interpretation of the law violates the Tenth Amendment, which protects state sovereignty. The state argues that § 351(f) does not bar its investigation and that preventing Florida from investigating would be unconstitutional. The lawsuit asks for a ruling allowing Florida to continue its investigation or declare the statute unconstitutional as applied in this case. The alleged gunman, Ryan Routh, has already been federally indicted for attempted assassination. The DOJ has not commented on the lawsuit.Florida Says DOJ Is Blocking Their Trump Assassination Probe (1)In a piece I wrote for Forbes, I explore the detrimental impact of Trump's proposed 20% tariff on all imported goods, drawing parallels to the economic struggles caused by tariffs in the late 19th century. Tariffs, I argue, are regressive taxes that disproportionately affect lower-income households by raising prices without adjusting for income. For example, a 20% tariff on electronics would hurt low-income families far more than wealthier ones. While tariffs aim to protect domestic industries, they often fail if no domestic alternative exists, merely increasing costs for consumers. A study shows Trump's tariffs could raise the price of laptops by 46% and smartphones by 26%. The burden of tariffs falls on the countries that impose them, not on exporting nations, which could lead to significant economic strain—an estimated $3.9 trillion cost to U.S. consumers. Historically, high tariffs contributed to economic downturns like the Panic of 1893, and similar policies today risk sparking trade wars and further damaging the economy. Tariffs do little to stimulate domestic industries or protect consumers and should not replace progressive tax policies.Trump's Tariffs Would Cost Trillions—And We Learned This A Century Ago This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.minimumcomp.com/subscribe

The program all about TV. Our guest: Interactive Advertising Bureau vice president Chris Bruderle, dealing with the growing ability of consumers to shop for merchandise and services using their smart TV set or device.

It's episode 100 and we welcome back our episode nine guest, Interactive Advertising Bureau of Canada President, Sonia Carreno. Sonia was only a handful of months into her presidency when we first chatted back in 2015. Nine years later, Sonia returns to talk about how the IAB Canada has evolved under her leadership, while providing insight into how the organization tackles issues and shapes policy impacting the digital media industry. A big thank you to all of our loyal listeners and past guests. We couldn't have hit the 100-episode milestone without your support. **Subscribe to the Media People Newsletter** mediapeople.beehiiv.com/subscribe **Listen & Subscribe** www.mediapeople.ca www.youtube.com/@mediapeoplepodcast www.instagram.com/vicgenova/

Olá, eu sou Leo Lopes e está no ar o POD NOTÍCIAS, a sua dose semanal de informação sobre o mercado de podcasts no Brasil e no mundo! Hoje é segunda-feira, dia 6 de maio de 2024 e esta é a nossa décima segunda edição! A gente está de volta depois de 2 semanas de uma breve pausa e tem muita coisa acontecendo no universo do podcast, mas antes de entrar nas notícias eu quero dizer que você pode anunciar com a gente aqui no Pod Notícias. Se você tem uma marca, produto ou serviço e quer atingir um público qualificado que se interessa pelo podcast aqui no Brasil, manda um e-mail pra gente no contato@podnoticias.com.br, que a gente vai ter o maior prazer em conversar com você. Além disso, se você quiser colaborar com a gente, mandar texto, mandar pauta, também é muito bem-vindo, e pode fazer isso através do mesmo e-mail. 1 - Começando as notícias desta edição, a empresa Mattrics de tecnologia em anúncios de áudio fez uma análise sobre os motivos que levaram o podcasting a se popularizar tanto nos últimos anos. O podcast, que era considerado entretenimento de nicho a poucos anos atrás, hoje em dia está em todos os lugares. E como foi que isso aconteceu? De acordo com a Mattrics, esse boom foi impulsionado por vários fatores, incluindo acessibilidade, conveniência de consumo e o estilo de vida multitarefa do público atual. O fácil acesso a várias vozes, a intimidade que o formato cria com os ouvintes e a criação de comunidades são outros motivadores importantes. Os investimentos da indústria de tecnologia no áudio e nos podcasts também fazem parte desse crescimento. Quando a podosfera começou a querer ficar popular, empresas como Spotify, Microsoft, YouTube e outros gigantes quiseram fazer parte desse mundo - e aí surgiu essa grande gama de plataformas e agregadores de podcast que a gente tem hoje. Se você quiser saber em detalhes a análise completa da Mattrics sobre a ascensão do podcast, ela está disponível na íntegra lá na nossa página do LinkedIn do Pod Notícias - já traduzida, então não deixa de conferir. Link 2 - E é claro que nessas duas semanas em que o Pod Notícias ficou em pausa, aconteceu muita coisa, e não tem como a gente não comentar, então a gente vai fazer um breve resumo dos acontecimentos principais: O primeiro deles, foi que o Spotify deixou de fazer parte do IAB (o Interactive Advertising Bureau), e não é mais uma empresa certificada IAB. Pra quem não sabe, a IAB é uma entidade que desenvolve cada vez mais o mercado de mídias interativas, incentivando a criação de normas e padrões pro planejamento, compras, vendas e veiculação de mídia no digital. A decisão do Spotify de não participar mais da IAB foi tomada silenciosamente nos últimos três meses. Em paralelo, o Spotify também publicou o seu relatório financeiro do primeiro trimestre de 2024, onde a empresa anunciou que alcançou 1 bilhão de euros em lucro bruto, com essa sendo a primeira vez que a empresa atinge esse valor. Além disso, o lucro líquido registrado foi de 197 milhões de euros. Outra movimentação importante pra podosfera, foi o desligamento de uma das maiores repórteres de podcast do mundo, a Ariel Shapiro, do portal The Verge. A saída de Ariel foi anunciada alguns dias antes de seu desligamento e mesmo assim pegou muita gente de surpresa. A jornalista era head de conteúdo da Hot Pod, uma das maiores newsletters sobre podcast - que agora está em hiato e sem uma data de retorno. Link / Link / Link 3 - E o último relatório de benchmarking da Signal Hill mostrou como os podcasts corporativos são eficientes em influenciar o público e as suas decisões de compra. Analisando programas de marcas como Google, Dell e Ford, o estudo destacou que esses podcasts não só aumentam o reconhecimento e a consideração das marcas, mas também geram maior afinidade entre os ouvintes. O segredo pra criar essa conexão é aquele mesmo de sempre: conteúdo bom e relevante. Se o que estiver sendo apresentado não for relevante, ninguém consome, não importa o que seja - ou, nesse caso, quem seja. Além disso, a pesquisa mostrou que mais da metade dos ouvintes se lembra da marca associada ao podcast após um único episódio, sem precisar de nenhum estímulo adicional. O relatório da Signal foi um compilado de 8 anos de estudo de mercado, e mostrou que nos últimos 3 anos, os resultados dos podcasts corporativos tiveram um salto muito grande. Se tem um momento bom pras marcas investirem em publicidade em áudio, o momento é agora. Link AINDA EM NOTÍCIAS DA SEMANA: 4 - A iHeartMedia, em uma colaboração com a Deep Blue Sports, lançou alguns dias atrás a Women's Sports Audio Network, a primeira plataforma de áudio dedicada exclusivamente aos esportes femininos. A parceria oferece conteúdo gratuito em podcasts, relatórios diários de esportes e presença nos maiores eventos da indústria do esporte feminino. E, de acordo com o Sports Audio Report, o lançamento já tem sucesso garantido, porque os fãs de esporte nos Estados Unidos consomem, por dia, pelo menos duas horas a mais de conteúdo em áudio do que o público médio. Além do mais, os ouvintes de áudio esportivo também gastam mais em produtos esportivos, e têm maior chance de comprar mercadorias anunciadas por atletas que gostam, especialmente os ouvintes de podcasts. Lembrando que esses dados são sobre os ouvintes dos Estados Unidos, tá? Aqui no Brasil os números podem variar, mas é fato que o interesse do brasileiro em esporte também é muito grande. Link / Link 5 - De acordo com um novo relatório da Magellan AI, que fez um comparativo ano-após-ano desde 2020, os investimentos em publicidade em podcast cresceram 29% no primeiro trimestre de 2024. O estudo também cobriu detalhes sobre quais temas de podcast mais têm crescido com o público, qual o posicionamento mais popular dos anúncios dentro dos episódios e qual é o tipo de marca que paga por anúncios em áudio. A Magellan AI também publicou uma lista com as empresas que mais investiram em publicidade em podcast em março desse ano. Alguns dos nomes mencionados foram BetterHelp, Amazon, Toyota e Apple. O gênero de podcast que recebeu a maior 'fatia' desses investimentos foi Esportes, seguido por Sociedade & Cultura, e Saúde & Bem Estar. Se você quiser ver o ranking completo, ele está disponível no blog da Magellan, e também na página do LinkedIn do Pod Notícias. O link de cada uma das notícias que a gente comenta aqui, como sempre, vai estar na descrição deste episódio. Link E MAIS: 7 - Os americanos gastam mais tempo ouvindo rádio do que com redes sociais e podcasts, de acordo com o The Record da Nielsen com a Edison Research. No entanto, para os ouvintes com idades entre 18 e 34 anos, o tempo gasto com podcasts, rádio e redes sociais é quase o mesmo. Essa pesquisa é refeita a cada três meses pra entender como está sendo o comportamento de escuta de áudio nos Estados Unidos, e como esse consumo se relaciona com outras mídias. De acordo com o Record, nos primeiros três meses de 2024, os ouvintes dedicaram cerca de 70% do tempo de escuta diária de áudio com as rádios AM/FM, 20% desse tempo foi dedicado aos podcasts e o resto foi pros streamings via satélite. A maior parte dessa escuta de rádio acontece durante o dia, especialmente no carro. Os temas mais populares foram Notícias, Conversas Adultas e Clássicos & Country, com as estações de Notícias e Conversas liderando também no streaming. Link 8 - As empresas Otonal Inc e The Asahi Shimbun Company lançaram em conjunto uma série de informações sobre o consumo de podcasts no Japão. Os dados mostraram que 1 em cada 3 japoneses com idades entre 15 e 19 anos ouve podcasts todos os meses; no geral, 16% dos adultos japoneses escutam podcasts. A pesquisa afirmou também que a escuta de podcasts é tão popular quanto o consumo de TikTok em todos os grupos etários. Além disso, em uma resposta aberta à pergunta "Qual a vantagem de ouvir podcasts?", muitos responderam que gostam de poder ouvir os podcasts enquanto fazem outra coisa. Alguns dos entrevistados também mencionaram que usam os podcasts como ferramentas de aprendizado, dizendo que graças aos podcasts aprenderam a ouvir em inglês, e que suas habilidades linguísticas melhoraram como resultado do consumo de podcasts. Link 9 - Ainda falando sobre a podosfera da Ásia, um estudo da UNPAC Research com o estúdio Ideabrew revelou que apenas 12% das pessoas na Índia ouvem podcasts. No entanto, embora o número seja baixo comparado com outros países, a UNPAC destacou a oportunidade de crescimento no país, já que 78% dos ouvintes indianos só descobriram os podcasts há menos de um ano. A Índia é um desses países em que ainda não existem padrões consolidados de consumo de podcasts. Segundo o blog do Ideabrew, a intenção deles é fazer novas pesquisas de mercado na Índia pra explorar mais padrões de consumo, dinâmicas de gênero, perfis e as nuances entre podcasts de áudio e vídeo. E você reparou no quanto de pesquisa e relatório a gente trouxe nesse episódio? Isso não é segredo nenhum, inclusive deveria ser a régua mínima pra um programa de notícias, mas é bom reforçar que a gente aqui do Pod Notícias tem um grande compromisso com a verdade, que tem fontes e referências. Como sempre, todas as fontes das notícias vão estar na descrição do episódio, pra você poder fazer a sua própria consulta sobre tudo que você ouviu aqui. Link HOJE NO GIRO SOBRE PESSOAS QUE FAZEM A MÍDIA: 10 - A nossa amiga Aline Hack, mestra e pesquisadora em podcasts, teve seu artigo publicado pela Radio Doc Review, uma revista científica australiana que divulga pesquisas sobre o áudio. O artigo, sobre a comunidade feminista de produtoras de podcast no Brasil, foi feito com base em um estudo que mapeou o trabalho de 511 mulheres brasileiras e produtoras de podcast. A maioria dessas mulheres tem diploma universitário, renda variável e se identifica como feminista. Os resultados do artigo mostraram também o quanto a atuação das mulheres no podcast aumentou até 2020. E aqui a gente dá os nossos sinceros parabéns pra Aline, e que cada vez mais pessoas sigam os passos dela na pesquisa acadêmica sobre essa mídia que a gente ama tanto. Link 11 - Também durante o nosso pequeno hiato, o Laboratório de Podcasts Narrativos da Uerj (Lunar) comemorou seu primeiro ano de atividades. Durante esse período, o Lunar alcançou marcos muito significativos com os participantes, bateu metas, e agora a equipe tem ainda mais planos de continuar contando histórias e criando podcasts de qualidade. Se você quiser acompanhar o trabalho do laboratório, pode seguir a página deles no Instagram, no arroba @podcastnarrativo. Os nossos parabéns pelo primeiro ano do projeto, especialmente pro coordenador, o grande a=Andriolli Costa, que trabalhou pra fazer o Lunar acontecer. Link / Instagram E nessa última semana a influencer Viih Tube anunciou que foi demitida do podcast "MaterniDelas", que até então era apresentado por ela e sua companheira de bancada Tata Estaniecki. O motivo foi 'questões contratuais com patrocinadores'. A Viih Tube está grávida do seu segundo filho, e quando divulgou a segunda gravidez, ela acabou fechando contrato com uma marca que é concorrente da marca de produtos para bebês que patrocina o MaterniDelas. Apesar da demissão, ela disse que continua sendo muito amiga da Tata, e que a decisão do seu desligamento do programa foi estritamente profissional. Link SOBRE LANÇAMENTOS: 12 - No dia 18 de abril foi ao ar um novo podcast da Amazon: o Má Influência, apresentado por Maria Bopp e Babu Carreira. O podcast segue o mesmo molde do podcast norte-americano "Scamfluencers", que desmarcara "influenciadores" que são, na verdade, golpistas, charlatões e até estelionatários. Um dos primeiros episódios foi dedicado ao caso de Pablo Marçal, aquele coach que levou um grupo de 32 pessoas pro Pico dos Marins em um dia de chuva e teve que ser resgatado de helicóptero (todo mundo aí se lembra disso? Quem não se lembra, né?). O Má Influência já tem vários episódios disponíveis em todas as principais plataformas de áudio, e também no canal do YouTube da Wondery Brasil. Link 13 - E sobre lançamento de equipamentos, chegou recentemente no mercado o Lewitt Audio Ray, um novo microfone que faz autofoco na sua voz através de laser. A tecnologia é completamente nova e ajusta a voz dependendo de quão perto ou longe a pessoa está do microfone. O Audio Ray tem uma cápsula verde de 1 polegada, parecida com o PURE (que outro microfone da Lewitt), e é um condensador XLR com padrão cardioide. Mas a grande sacada dele, realmente, é o laser classe-1 que permite a ele mutar automaticamente quando não tá em uso e ajusta o foco pra um áudio bem equilibrado, ótimo pra ambientes menos tratados - é quase um photoshop de voz em tempo-real. O James Cridland, do Podnews, já testou e aprovou o microfone, que já está disponível para compra pela bagatela de 350 dólares. Link RECOMENDAÇÃO NACIONAL: 14 - Na semana passada nós tivemos o Dia do Trabalho, uma data que pra alguns significa um feriado de descanso, e pra outros significa... mais trabalho! Então hoje, a nossa recomendação da semana vai pra um podcast que tem tudo a ver com a data: é o Conexão Trabalhista, apresentado pela Michele Mary e a Mariana Bombach. O programa oferece um monte de insights muito valiosos pra gestores e donos de empresas que precisam entender o universo do direito trabalhista. E o tema, claro, também é totalmente pertinente pro trabalhador que precisa conhecer os seus direitos. O Conexão Trabalhista é um programa curtinho e direto, a maioria dos episódios tem cerca de 15 minutos, e é publicado toda semana com um novo tema. As questões são as mais variadas: redução da jornada de trabalho, remuneração, igualdade salarial, enfim; é uma ótima fonte pra se manter atualizado e preparado para lidar com os desafios legais no ambiente de trabalho. Então, não deixa de conferir. Link E assim a gente fecha esta décima segunda edição do Pod Notícias. Acesse podnoticias.com.br para ter acesso à transcrição e os links das fontes de todas as notícias deste episódio! Acompanhe o Pod Notícias diariamente:- Page do Linkedin- Instagram- Canal público do Telegram Ouça o Pod Notícias nos principais agregadores:- Spotify- Apple Podcasts- Deezer- Amazon Music- PocketCasts O Pod Notícias é uma produção original da Rádiofobia Podcast e Multimídia e publicado pela Rádiofobia Podcast Network, e conta com as colaborações de:- Camila Nogueira - arte- Eduardo Sierra - edição- Lana Távora - pesquisa, pauta e redação final- Leo Lopes - direção geral e apresentação- Thiago Miro - pesquisa Publicidade:Entre em contato e saiba como anunciar sua marca, produto ou serviço no Pod Notícias.See omnystudio.com/listener for privacy information.

Next-to-last March 2024 episode of the program all about TV. Our main topic today: a preview of PlayFronts 2024, the annual Interactive Advertising Bureau showcase running tomorrow and Wednesday here in NYC.

Noga Rosenthal is the Chief Privacy Officer and General Counsel at Ampersand, a data-driven TV advertising sales technology company. Noga possesses extensive expertise in developing and implementing comprehensive privacy programs and oversees the company's privacy and legal initiatives. Before Ampersand, she served as Chief Privacy Officer at Epsilon, overseeing the company's worldwide privacy, compliance, and regulatory activities. She also worked as General Counsel and Vice President for Compliance and Policy for the Network Advertising Initiative, where she managed the NAI's compliance program and ensured that member companies upheld the promise of self-regulation for interest-based advertising. Noga is a member of the Women Leading Privacy Advisory Board of the International Association of Privacy Professionals and the IAB Federal Privacy Working Group. In this episode… The emergence of the adtech ecosystem has created a data-as-a-commodity paradigm that has given rise to privacy laws and regulations restricting targeted advertising and cookie usage. To integrate evolving technology tools with adtech privacy laws, what are some strategies to employ? Noga Rosenthal, an expert in adtech privacy law, asserts that alliances should be formed within the adtech industry. When teams learn from and communicate with each other, it helps to create transparency about data collection. Therefore, it becomes instinct to share information, obtain consumer consent or opt-outs, and collaborate with the Interactive Advertising Bureau and National Advertising Initiative. Another helpful source is the use of data clean rooms — a secure environment that enables organizations to merge data from multiple sources in order to analyze and share data while controlling how, where, and when it is used. Join Justin and Jodi Daniels on today's episode of the She Said Privacy/He Said Security Podcast, where they welcome Noga Rosenthal, Chief Privacy Officer and General Counsel at Ampersand to discuss adtech privacy laws. Noga shares strategies for integrating adtech privacy laws with evolving technology tools, explains the significance of data clean rooms, and advises how companies can manage privacy risks concerning AI technologies.

Back on the pod for what has become an annual Holiday tradition just like Turkey and egg nog, Eric Morris, Managing Director and Head of Retail for Google Canada, joins me on the mic, sharing the kind of insights that retailers need to know from a trusted partner whose hand is on the pulse of the zeitgeist of our times.  Oh, and we talk about AI and retail!Here is Google Trends. About  EricEric Morris is the Managing Director of Google's Retail practice in Canada, leading sales, operations, research, strategy and analytics.  Eric joined Google in 2002. As one of Google's first hires globally, he played a critical role in building and scaling Google's business globally, holding several leadership and executive roles along the way. Prior to his current role, Eric led Google Canada's search and performance advertising business, ran Automotive and Financial Services practices, and launched Google's mobile advertising business in Canada. In 2016 Eric was named inventor and issued a patent in the United States for identifying rising search queries and trends at scale for advertisers worldwide. Eric has served on the Interactive Advertising Bureau of Canada's board of directors since 2009, including a two-year term as board Chair beginning in 2015.  Born in Montreal and raised in Toronto, Eric is a graduate of Queen's University in Kingston, Ontario. About MichaelMichael is the Founder & President of M.E. LeBlanc & Company Inc. and a Senior Advisor to Retail Council of Canada and the Bank of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, Today's Shopping Choice and Pandora Jewellery.   Michael has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions with C-level executives and participated worldwide in thought leadership panels. ReThink Retail has added Michael to their prestigious Top Global Retail Influencers list for 2023 for the third year in a row.Michael is also the president of Maven Media, producing a network of leading trade podcasts, including Canada's top retail industry podcast_,_ The Voice of Retail. He produces and co-hosts Remarkable Retail with best-selling author Steve Dennis, now ranked one of the top retail podcasts in the world. Based in San Francisco, Global eCommerce Leaders podcast explores global cross-border issues and opportunities for eCommerce brands and retailers. Last but not least, Michael is the producer and host of the "Last Request Barbeque" channel on YouTube, where he cooks meals to die for - and collaborates with top brands as a food and product influencer across North America. About MichaelMichael is the Founder & President of M.E. LeBlanc & Company Inc. and a Senior Advisor to Retail Council of Canada and the Bank of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, Today's Shopping Choice and Pandora Jewellery. Michael has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions with C-level executives and participated worldwide in thought leadership panels. ReThink Retail has added Michael to their prestigious Top Global Retail Influencers list for 2023 for the third year in a row.Michael is also the president of Maven Media, producing a network of leading trade podcasts, including Canada's top retail industry podcast_,_ The Voice of Retail. He produces and co-hosts Remarkable Retail with best-selling author Steve Dennis, now ranked one of the top retail podcasts in the world. Based in San Francisco, Global eCommerce Leaders podcast explores global cross-border issues and opportunities for eCommerce brands and retailers. Last but not least, Michael is the producer and host of the "Last Request Barbeque" channel on YouTube, where he cooks meals to die for - and collaborates with top brands as a food and product influencer across North America.

PAUL'S BIO Our conversation with Paul is a whirlwind with a master of the media & entertainment world, now shaping how we consume, experience and feel live events - from the Olympics to art fairs to music festivals. He is President of Endeavor's IMG Events and On Location businesses, overseeing a diverse and global portfolio of consumer experiences, hospitality, and brand partnerships.  The company has partnerships with more than 150 rightsholders, including the NFL, NCAA, UFC, IOC (Paris 2024, Milano Cortina 2026, LA 2028 Olympic and Paralympic Games), and PGA of America as well as relationships with festivals, musicians, and other creators, On Location offers world-class hospitality, exclusive ticket packages, and premier end-to-end travel access for corporate clients, fans, and guests to create memorable experiences at the world's most marquee events. IMG Events business owns, produces, and commercially represents hundreds of events globally, including international music, culinary, art, and horticulture festivals, multiple sports competitions and tournaments, attractions, exhibitions, and entertainment experiences. Before joining Endeavor, Paul held leadership roles in media including Chief Revenue Officer of Bloomberg Media, Chief Executive Officer of Westwood One, and in various roles at Time Inc. He is also the Founder of PC Ventures, Member of the Board of Magnite and previously served as Chairman of the Boards of Engine Group and Telaria. He has held industry-wide leadership roles including serving on the boards of the Interactive Advertising Bureau, the Radio Advertising Bureau, the Association of Magazine Media and MusicCares (National Academy of Recording Arts & Sciences). He also co-founded Griffin Cares Foundation with his wife Pam Caine and serves as its Chairman. “Live events are communities”  EPISODE OUTLINE (0:00) - Intro (0:38) - Background (1:35) - Run down of Endeavor, IMG Events and On Location; sports, concerts, art, movies (4:50) - Digital, traditional media, live; the future of media, events, platforms, living it  (8:26) - The “Taylor Swift economy”; commercial dynamics of live events and  communities (11:09) - Lightning round; New Jersey, fish, sleeping, and “The Boss” (12:09) - Outro Assistant Editor: Devin Harris PAUL RELATED LINKS Endeavor / IMG Events / On Location Hollywood Reporter on merger of On Location and IMG Events Advertising Week Profile Magnite Board Profile Crain's 40 under 40 when he was Publisher of Teen People GENERAL INFO| TOP OF THE GAME: Official website: https://topofthegame-thepod.com/ RSS Feed: https://feed.podbean.com/topofthegame-thepod/feed.xml Hosting service show website: https://topofthegame-thepod.podbean.com/ Javier's LinkTree: https://linktr.ee/javiersaade & Bio: https://tinyurl.com/36ufz6cs  SUPPORT & CONNECT: LinkedIn: https://www.linkedin.com/showcase/96934564 Facebook: https://www.facebook.com/profile.php?id=61551086203755 Twitter: https://twitter.com/TOPOFGAMEpod Subscribe on Podbean: https://www.podbean.com/site/podcatcher/index/blog/vLKLE1SKjf6G Email us: info@topofthegame-thepod.com   THANK YOU FOR LISTENING – AVAILABLE ON ALL MAJOR PLATFORMS

Tamara Alesi is the CEO of Mediaplus, a leading independent and partner-managed media agency. With 20 years of experience in media and marketing, she has led award-winning campaigns for notable companies, including Apple and L'Oréal. Tamara has been recognized as an industry thought leader by Adweek, eMarketer, and the Interactive Advertising Bureau. She is also a Member of Chief, a private network supporting senior women leaders. In this episode… As consumers become increasingly sophisticated, brands have integrated online and in-store retail for a holistic experience. With eCommerce's pervasive presence in today's consumer-led landscape, how can you develop an advertising and media strategy to drive purchasing decisions? Whether shopping online or in-store, consumers want a simple and accelerated experience, and with so many retail channels available, media-buying thought leader Tamara Alesi says brands must adapt to an omnichannel environment to grow their market share. Capturing consumer engagement and intent on these channels requires researching your category, recognizing customer behavior and habits, and identifying the channels with the most consumption. When allocating ad spend and creating marketing campaigns, you can measure results through relevance rather than focusing on reach. On today's episode of The Digital Deep Dive, Tamara Alesi, the CEO of Mediaplus, joins Aaron Conant to talk about adapting your media strategy for the omnipresent eCommerce age. Tamara shares why brands should collaborate with agency partners, pressing marketing trends and challenges, and TikTok's evolution from a social platform to a search engine.

DRIVE TRAFFIC FOR SUCCESS How many listeners are enough? Just a few more. We all want more listeners. But, how do I drive traffic to my podcast? My son and I went to the movie theater this weekend to see the new Indiana Jones movie. It was good. I'm a big Harrison Ford fan. Do you ever wonder why the big movie studios are so quick to jump on the sequel bandwagon? It isn't simply easy money. It's easy marketing. When they release a sequel, they don't have to work as hard to drive traffic to the movie. The main character is already familiar to the audience. The basic famework of the movie doesn't need explaination. With a sequel, half the work is already done. They simply need to make fans aware that the movie is available. The same is true with your podcast. It is much easier to keep current listeners than it is to attract new ones. When podcasters reach out to me for their free strategy session, they answer a few questions before we get on the call. One question I ask is, "In what ways do you need help with your podcast." Of all the applications I receive, at least 80% include growing their audience. Most want to discover ways to drive traffic to their podcast. Growing your audience to increase downloads is usually somewhere in our goals regardless of the length of time we have been podcasting. You're not alone. Trying to drive traffic isn't clear cut and doesn't happen overnight. There are a few nuances in the terms we need to understand before we can drive traffic. CURRENT VS NEW The first thing we need to understand is there are two sides of the equation. To drive traffic, you need to attract new listeners while keeping your current listeners coming back. If you are only attracting new listeners without doing anything to keep your current listeners, it is like putting water in a bucket that has holes in the bottom. The more you put in, the more that leaks out. You never make gains. Instead, keep your current listeners coming back. Then, add new listeners to those already at the party. This is how you grow. LISTENERS VS SUBSCRIBERS We need to understand the difference between listeners and subscribers if we want to drive traffic. When your listeners don't convert into subscribers, you need to go find those listeners for every new episode and get new listeners in order to drive traffic. However when you convert those listeners into subscribers, they automatically get the new episode on their phone as long as they continue to listen and continue to subscribe or follow. DOWNLOADS VS LISTENS We also need to understand the difference between a download and a listen. When your phone downloads your episode, that counts as a download regardless if you've listened or not. Now, an IAB download is a little different than a download. IAB is short for Interactive Advertising Bureau. An IAB download removes any IP address or user agent that is on a blacklist. It also ensures at least one minute of playable content is downloaded. Your IAB downloads will be lower than your regular download number. Either way, a person doesn't need to actually listen to be counted as a download. Listens count those users who actually pushed play on your episode. Your podcast name and description get people interested enough to download your show. The name of your episode will get people to push play. Therefore, don't call your episode "Episode 72". That will not entice anyone to push play. Plus, nobody is searching for "Episode 72". Give your episode an exciting title that creates some anticipation and makes the listener push play. If they stop listening, their podcast player will usually stop downloading episodes after a few episodes. This number is set in the podcast player. To drive traffic, get your audience to listen. When they listen, episodes will continue to download for them. CONSISTENCY The other thing we need to understand in order to drive traffic is consistency and patience. It takes both to drive traffic. You want to get your listeners in the habit of listening to your show. In 1960, Dr. Maxwell Maltz said it takes patients "a minimum of about 21 days for an old image to dissolve and a new one to jell." Dr. Maltz published that theory and his thoughts on behavior change in a book called Psycho-Cybernetics. As with many quotes, over the years it was taken out of context. The stat was eventually quoted as, "It takes 21 days to form a new habit," leaving out the important “minimum”. A study at University College London and published in the European Journal of Social Psychology says it takes an average of 66 days to form a new habit. That is why consistency and accountability are important. If you want people to remember your brand, it takes frequency to the target. DRIVE TRAFFIC LIKE MCDONALD'S In radio, we talk about top-of-mind awareness. Brand advertising is designed to help make brands memorable. When Coca-Cola runs their brand advertising campaigns, they don't expect you to drop everything you are doing and run to the store to buy Coke. When McDonald's creates their branding commercials, they don't think you will suddenly turn around and pull into a drive-thru. These brands are creating top-of-mind awareness. These companies want to be the first brand you think of when you are hungry or thirsty. When you pull into a quickie mart for a drink, they want you to think Coke. When you ask your kids where they want to grab a bit to eat, they say McNuggets from McDonald's. It is all about top-of-mind awareness to build your brand and drive traffic. How many brands of toothpaste can you name? Quick, off the top of your head. How many come to mind? You can probably name the toothpaste brand you use and the one you use when your favorite isn't available. Maybe one more. Unless you work in a grocery store, you can probably list 2 or 3. A quick search of the internet shows there are actually 49 brands of toothpaste. How about Gleem, or Mentadent, or Close-Up?  That list simply includes brands. There are multiple varieties within each brand. When I checked the Crest toothpaste website, I saw 60 different varieties of Crest that were available. The only way for a brand to win is to create top-of-mind awareness. When people think of your niche, do they think of you? Are you in the top two? DAILY EMAIL I send an email everyday to my list. Every email contains a tip that will help you drive traffic to your podcast, improve your show, or grow your business. Each email typically ends with an offer to get more help. Some people think I'm crazy sending an email everyday. They think if they send a daily email, people will unsubscribe. First, people will stay subscribed when you send value like I do. Second, people that unsubscribe aren't your ideal client anyway. The primary reason I send a daily email is for top-of-mind awareness. When people on my list think of podcasting, I want them to think of me. Then when they are ready to solve a problem where I can help, they reach out to me for a strategy call to build their plan and reach their goals. Your top-of-mind awareness doesn't happen overnight. It takes consistent work. The same work it takes to drive traffic, increase downloads, and grow your audience. HOW TO DRIVE TRAFFIC As I mentioned, there are two sides of the equation when it comes to growing your audience. You need to attract new listeners. Then, you need to keep your current listeners coming back episode after episode. There are different tactics you can use to drive traffic on each side of the equation. You don't need to use all of these ideas. But, it's like multiple streams of income. The more you use, the less reliant you are on any particular tactic. When you use multiple methods to drive traffic, you won't get crushed if one particular method goes away or dries up. It is similar to when COVID hit. If all of your traffic was coming from live events, that tactic dried up. You would be stuck. However if you were using live events and virtual events, you would still be able to drive traffic when all of the live events went away. I would suggest you use at least one on each side of the equations. Two or three will insulate you from big changes in any particular tactic. Let's start with attracting new listeners. DRIVE TRAFFIC WITH OTHER STAGES If you want to drive traffic, you need to get in front of new audiences. Find other stages. A stage is defined as any time you can get in front of an audience. This could be a live, physical stage such as a conference. It could be a virtual stage, such as a summit or presenting to a mastermind. Getting on another stage could also mean being interviewed on another podcast. Where are your ideal clients already gathering? Those are the stages where you need to appear. To drive traffic, reach out to the people who control those stages, and ask what it takes to appear at their event. DRIVE TRAFFIC WITH ENGAGEMENT Being in front of your ideal clients and other experts isn't enough to drive traffic. You need to create engagement and get people to take action. Leave feedback for other shows. Everybody loves attention. The best way to grow your network is by making contact with others. Start by commenting on podcasts, blogs and discussions of other influencers. Don't simply be a lurker, reading all the other posts. Get involved. Take action. You want to be seen as someone who gets things done. By taking action and engaging with others, you send the message that you are active. You will get seen by more by commenting on other posts rather than creating your own posts. Find conversations with a lot of comments and comment there. When you comment on others posts, everyone who has already posted will get notified of your comment. However when you create your own post, you need to start from zero to attract attention. DRIVE TRAFFIC BY NETWORKING You can also drive traffic by directly networking with other influencers. Find those who have the attention of your ideal client. Network with other shows talking to the listeners you want to attract. Help each other. Find people in your niche who compliment what you do. Team up to help each other grow. Look for ways to share each other's content. If you know where your audience congregates, that would be a good place to look for them. There is a good chance others in your niche are talking to the people you would like to reach. Start making friends. Start by commenting on their podcast. Send the host questions for their show. Become a familiar name. Depending on the level of engagement the host receives from her audience, you will become a familiar name after some regular engagement. Once you are on the radar, reach out with an introduction e-mail or message. Ask how you might help. Give first. See where it goes from there. HELP OTHERS On the other side of the equation, we need to keep your current listeners coming back again and again. Start by helping your listeners. Do Facebook Live "ask me anything" sessions. Prove that you are willing to help them achieve their goals. Give them direction. If you become the go-to resource who knows where to find the answers, you become the de facto guru in your space. Answer questions on your podcast. Reply to email. Give them resources even if they are not your resources. One resource I share is the 60-second blog planner that I use to organize my content. I got it from Ryan Deiss at Digital Marketer. It is fantastic. The planner helps ensure I use a variety of topics, I know what call to action I will make on the show, and what type of episode it will be. If you would like it, just shoot me an email at coach @ podcasttalentcoach.com. When you are a resource for your audience, they will keep coming back. BE SOCIAL Next, use social media to spread your message and drive traffic. Be active on Facebook, Instagram, LinkedIn, Twitter or any other social platform you love. The people that follow you on social media are already aware of you. This is not a strategy to attract new listeners. Consistently interact with others on social media. Avoid always asking. Offer to help. Don't simply look around. Get involved. Be active. Have you ever had that person in your life who would only call when they needed something? You know who I mean. They need money or they want an introduction or they need a ride. You don't want to be that person online. Social media is a great place to grow relationships. If your activity is all one-sided, it will be very difficult to build friendships. Connect on social media and remind your fans to listen to your podcast. DRIVE TRAFFIC WITH EMAIL To drive traffic and keep your current listeners coming back every episode, send them an email and remind them to listen. Create a process you can follow every time you publish a new episode. This should include sending out an email and giving your list a reason to listen. Your email should be more than just telling them the episode is available. Tease them and create some anticipation. Pique their curiosity. Make them want to listen to the episode to hear the rest of the story. DRIVE TRAFFIC WITH YOUR CONTENT Finally, you can keep listeners coming back every episode by teasing the next show at the end of every episode. Plan ahead. At the end of the show, tell listeners what to expect on the next episode. Again, you want to make this a tease and not simply a promotion. Saying, "We'll talk about how to drive traffic next week" is promoting what is coming next week. It doesn't create any anticipation. When I say, "Next week you'll discover how to drive traffic like McDonald's and Coke" it creates some anticipation and an open loop. You need to come back to get the rest of the story. That's the difference between promoting and teasing. Create anticipation and get your listeners to come back next week. Take consistent action this week. Pick a few of these strategies and put them to work for you. Let's see what you can do to drive traffic to your podcast.   If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

It's time for the IAB's annual Podcast Advertisement Revenue Report!  IAB stands for the Interactive Advertising Bureau, and each year they put together an event where advertisers and content creators alike come together and talk about opportunities within the podcast space - but we're most excited for the revenue study.  This revenue study gives us a great picture of where we've been and where we're going when it comes to podcast advertising.  In today's episode, True Native Media CEO Heather Osgood is here to break down the revenue study and discuss what the future holds for podcast advertising.  Read the full study here.  ________________________________________ More of a visual person? Watch this episode on YouTube.  Ready to learn more? Check out our blog for more podcast advertising tips.  If you get value from the content, please consider subscribing and leaving a review! You can also follow us on social Twitter - @truenativemedia Instagram - @truenativemedia LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook

On this episode, we are answering podcasting questions. What is the difference between downloads and listens? How can I see around the mic? What is the best way to approach guests? Should I rerecord old episodes. Plus other great questions. YOUR QUESTIONS If you have a question, you can always shoot me a message. You can find my contact info at www.PodcastTalentCoach.com/contact. Or better yet, let's have a conversation. If you have a published at least a dozen episodes and aren't sure where to go from here, or you're not seeing the progress you'd like, apply to have a complimentary strategy call with me. You and I will get on a call, determine where you are, define where you'd like to go, and develop your strategy to get there. You can apply www.PodcastTalentCoach.com/apply. If we like each other and I have a resource that will help you, we can have that discussion. But this call is all about creating your strategy and getting clarity.   HOW OFTEN? I'm just staring to podcast. How often can one record a postcast? One episode per week or more? -Jay This is one of those questions I get quite often. There is no secret answer. People are creatures of habit. Your goal should be getting them in the habit of listening to your show. If you publish less than once a week, it is hard to build a habit. Humans are built around the workweek. Things happen on a weekly basis. Our recycling gets picked up every other week. I can't tell you how many times we have forgotten to put it out. We always ask, "Is it this week or next?" The recycling bin is right in front of me and I can't remember. Imagine how difficult it is for your listeners to remember. On the other hand, more than once a week is a challenge for you to maintain. Multiple episodes require more time. If you have the bandwidth, feel free to do more than once a week. But one episode a week should be the minimum. Create habits.   DOWNLOADS VS. LISTENS This might be a silly question, but are downloads and listens the same metric? -Travis No questions are silly. Downloads and listens are not the same. When your phone downloads your episode, that counts as a download regardless if you've listened or not. Now, an a IAB download is a little different than a download. IAB is short for Interactive Advertising Bureau. An IAB download removes any IP addresses or user agents that are on blacklists. It also ensures at least one minute of playable content is downloaded. Your IAB downloads will be lower than your standard download number. Listens count those users who actually pushed play on your episode. Your podcast name and description get people interested enough to download your show. The name of your episode will get people to push play. Therefore, don't call your episode "Episode 72". That will not entice anyone to push play. Plus, nobody is searching for “Episode 72". Give your episode an exciting title that creates some anticipation and makes the listener push play.   ARTWORK Do you recommend me putting my photo on my podcast artwork? -Jeanette This is sort of an extention of the last question. The purpose of your artwork is to get listeners to stop scrolling through their app when they are looking for something to consume. You want your artwork to catch the eye of your listener. A few things will do that. First, use your photo. Faces capture attention. Next, use a big font. Too many podcasters want to add the description of the show and the tag line on the artwork. Keep it clean. Finally, use white space. It doesn't necessarily need to be white, but it does need to be blank. Space will catch the eye. Open your favorite podast app. Scroll through a niche to see which artwork catches your attention.   WHAT'S MY TOPIC I started the process of starting a podcast about 2 years ago. Bought everything I needed, set up all my accounts and software. Then, I sat down and started trying to come up with my niche and topic for the podcast. That's as far as I got. I have gotten very discouraged with not being able to pick one thing to talk about, so much so I actually spent 4 months not doing anything related to a podcast. Can you help? -Austin You're starting at the wrong spot. Rather than starting with a podcast, start with a topic that you love. First, find a subject that consumes your conversations. When you are sitting around with friends, where does the conversation typically go? In your spare time, what do you do? What do you typically read? What shows do you watch? These are the topics you love. Start there. Once you have a topic, how will you make it unique? What is your unique approach? How can you incorporate your story? What opinion do you have? Nobody lacks information. It is at our fingertips at the blink of an eye. You need to add your story, personality and opinion. Here is the bottom line. This isn't forever. If it doesn't work, you can try something new. But, nothing will happen until you get started. Pick a topic you love and push "go". Just get started and see what happens. You can always adjust as you go.   GUESTS How should I approach guests to be on my podcast? -Reynard Reach out with the benefit for them. Ask yourself a few questions. Why would they want to be on your show? What do they have to promote? Many podcasters feel they are too small to attract guests. Now, you might be too small for Seth Godin or Gary Vaynerchuk or the President of the United States. But, most smart marketers will take the opportunity to appear on a show. They understand the long tail benefit of an interview. People might find the interview years down the road. It also helps their search results. Podcasters make the mistake of saying, "I think you would be a perfect guest for my show, my audience would love you, and your content is perfect for my show." Your potential guest doesn't care. Instead, tell them, "I see you have a new book coming out. I would love to help you promote it." Or, "Your new course looks amazing. I would love to help you get it in front of my audience." Nobody has ever asked me about the size of my audience before they accepted an invite to appear on my show. You can also sweeten the pot by telling them how you promote the episode. If you share it with your email list or social media following, take credit for that. At the end of the day, you won't get a "yes" from everyone. Send out a few invites and adjust the strategy based on the results. REFERRALS Finally, ask each guest for a referral for a couple more guests. "I've had a great time today. This was such a great conversation. I'm always looking for great guests. Who do you know that should be on this podcast?" When they give you a few names, ask them to send an introductory email. You can take it from there. If you're doing an episode a week, you only need 52 interviews for the entire year.   RERECORD Should I go back and remaster/rerecord earlier episodes now that I've got a better setup/equipment and learned more on the recording program I use? -Crystal No. There is no need. You will get much more traction by focusing on your new content rather than trying to make old content sound better. Many podcast listeners understand that episode 100 will be much better than episode 10. And episode 400 will be better than episode 100. If you watch the first season of Shark Tank, the set is clunky. The hosts are clunky. The camera shots are sharp. Is Shark Tank recreating those episodes? Would the creators of the Simpsons go back and refresh the first two seasons now that the show is in syndication? Nope. They just move on. Spend your time creating new content. You'll make more progress.   MIC POSITION How can I position my microphone in such a way that I can see my screen? I want to be able to read my notes without shuffling papers around. The mic is right in front of me and I cannot see the screen in front of me. -Edwin You shouldn't talk directly into your mic. This create plosives and other issues. Instead, move your mic a little to one side so it is aimed at roughly 60 degrees to your mouth. This angle will prevent the plosives. It will also move it out of your line of sight. Using a boom arm will help. This suspends the mic in the air. It will help you move your mic out of the way.   ANSWER YOUR QUESTIONS Let's get your questions answered. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

The program all about TV. Our guests: Zoe Soon, vice president of Interactive Advertising Bureau's Experience Center, and Courtney Glaude, producer-writer-director of new BET+ made-for TV movie The Reading, starring Monique. Also: reaction to the 2023 Academy Awards presentation on ABC.

In this special episode, Rich LeFurgy, General Partner, Archer Advisers, Director of the 4A's Institute of Advanced Advertising Studies (San Francisco), and Founding Chairman, Interactive Advertising Bureau, discusses the coming reset in the digital media experience, how (read: more fun!) employees will want to be back at work more often and how AI is going to transform the creative process, from executions to campaigns to strategic development. FURTHER READING LINKS:Archer Advisors Interactive Advertising Bureau4As Institute of Advanced Advertising Studies Consumer Value Equation Reset NYT: All Advantage: Get Paid for Surfing the WebBrave BrowserAbaqoo BrowserAd FilteringCadenBon Bon Employee Value EquationLA Times: L'Oreal Office AI & Last Frontier of CreativeChatGPTDynamic Creative OptimizationGenerative Creative ExecutionsGenerative Website GenerationGenerative Stories

The Interactive Advertising Bureau provides a set of standard terms and conditions governing digital advertising deals. And starting next year, those standards will be in the process of being updated for the first time since 2010. “It's time for a refresh,” said IAB CEO David Cohen in the latest episode of the Digiday Podcast. “We started this year with a survey to the industry [asking] what are the things that need to be changed, what are the things that need to be fixed, what should we focus on? We are starting an endeavor in 2023 to redo the terms and conditions.” Updating the IAB's terms and conditions is “a pretty gnarly process,” Cohen said. The process involves other industry trade organizations, including the Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4A's) and establishes a set of generally accepted provisions that ad buyers and sellers can adopt in their contracts, such as payment terms and cancelation options. To be clear, the IAB's terms and conditions are more recommendations than requirements. Companies can choose to not adopt them. For example, some TV network owners have opted not to support the IAB's cancelation terms for their streaming inventory. That cancelation option is among the terms on the table for an update, though any changes are unlikely to be introduced ahead of next year's upfront negotiations. Cohen said he expects the forthcoming update to be a two-year effort. “We're kicking off the project in earnest in Q1, and I think just realistically it's going to be more than a year to get this done. So it will be a 2023-24 initiative,” he said.

Welcome to The Voice of Retail. I'm your host Michael LeBlanc. This podcast is brought to you in conjunction with Retail Council of Canada.Eric Morris, Managing Director of Google Canada Retail, is back on the podcast sharing the latest research looking at some of the changing consumer habits we can expect from shoppers this holiday season and practical tips for retailers to finish strong through to 2023 and beyond!Thanks for tuning into this special episode of The Voice of Retail.  If you haven't already, be sure and click subscribe on your favourite podcast platform so new episodes will land automatically twice a week, and check out my other retail industry media properties; the Remarkable Retail podcast, the Conversations with CommerceNext podcast, and the Food Professor podcast.  Last but not least, if you are into BBQ, check out my all new YouTube barbecue show, Last Request Barbeque, with new episodes each and every week!I'm your host Michael LeBlanc, President of M.E. LeBlanc & Company & Maven Media, and if you're looking for more content, or want to chat  follow me on LinkedIn, or visit my website meleblanc.co!  Have a safe week everyone! About EricEric Morris is the Managing Director of Google's Retail practice in Canada, leading sales, operations, research, strategy and analytics.Eric joined Google in 2002. As one of Google's first hires globally, he played a critical role in building and scaling Google's business globally, holding several leadership and executive roles along the way. Prior to his current role, Eric led Google Canada's search and performance advertising business, ran Automotive and Financial Services practices, and launched Google's mobile advertising business in Canada.In 2016 Eric was named inventor and issued a patent in the United States for identifying rising search queries and trends at scale for advertisers worldwide.Eric has served on the Interactive Advertising Bureau of Canada's board of directors since 2009, including a two-year term as board Chair.Born in Montreal and raised in Toronto, Eric is a graduate of Queen's University in Kingston, Ontario.About MichaelMichael is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience and has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions with C-level executives and participated on thought leadership panels worldwide.  Michael was recently added to ReThink Retail's prestigious Top 100 Global Retail Influencers for a second year in  2022. Michael is also the producer and host of a network of leading podcasts, including Canada's top retail industry podcast, The Voice of Retail, plus the Remarkable Retail with author Steve Dennis, Global E-Commerce Tech Talks and The Food Professor with Dr. Sylvain Charlebois.  Most recently, Michael launched Conversations with CommerceNext, a podcast focussed on retail eCommerce, digital marketing and retail careers - all available on Apple, Spotify, Amazon Music and all major podcast platforms.   Michael is also the producer and host of the “Last Request Barbeque” channel on YouTube where he cooks meals to die for and influencer riches.

How should advertisers approach a wild-child platform like Twitter? David Cohen, CEO of the Interactive Advertising Bureau – who recently spoke with Elon Musk himself on that very topic – weighs in. Also in this episode: grappling with the term “commercial surveillance,” retail media real talk and marketing in the metaverse.

Andy Murray sits down with Jeff Bustos, VP of Commerce and Measurement at the Interactive Advertising Bureau to discuss their journey to develop standards and definitions in an evolving retail media space. Their conversation addresses numerous challenges the retail media industry is facing today, and how collaboration can lead to a brighter future.Topics and Questions:00:51 Guest Introduction3:44 How have you seen the retail media space evolve over the last few years?5:03 What is IAB?7:00 How standards across definitions and metrics can elevate the industry9:38 What challenges are IAB facing in reaching uniformity in industry standards?11:28 What is the timeline on defining and alignment on industry terms?12:17 What challenges are ahead on the standardization of measurement?14:05 How can non-endemic brands use RMN to meet their marketing objectives?16:35 How will media agencies evolve with the growth of the RMN space?18:26 What metrics are being sought out on the commercial side of RMNs?20:55 The benefit of narrowing down on key metrics22:28 What has surprised you on your journey with IAB?25:45 What changes were key in forcing the introduction of RMNs?29:46 The importance of classifying different RMNs31:00 Global perspective on RMNs32:26 Viewing Retail Media in an in-store environment34:19 How you can work with Jeff or IABShow LinksJeff Bustos: https://www.linkedin.com/in/bustosjeffrey/Andy Murray: https://www.linkedin.com/in/andrewlmurray/CCLI: https://www.linkedin.com/company/customer-centric-leadership-initiative-sam-m-walton-college-of-business/bigQUEST: https://www.bigquest.comIAB: https://www.iab.com/RMN White Paper: https://tinyurl.com/ymjaxuch

This Week: Apple Podcasts is using machine learning to tag episodes, IAB to require annual recertification, Edison Research shares Share of Ear Q3 statistic, and Headliner announces automated YouTube integration. Bumper Discovers Apple Podcasts Assigns Topics Automatically. Manuela: This Tuesday Bumper co-founder Dan Misener posted a new discovery that explains how Apple Podcasts can recommend individual podcast episodes based on topics discussed. The example Misener uses is an episode of Today, Explained which, if one opens the web page source on Apple Podcasts, is tagged with twenty topics ranging from broader concepts like ‘world politics' to individual names of celebrities and politicians mentioned in the episode. The catch? Those keywords and topics do not appear anywhere in the episode description or RSS feed. The only way to assign them to that particular episode is a transcript. From the article:  “Here's my best guess: Apple is using machine-generated transcriptions, then applying natural language processing techniques like topic modeling to generate lists of relevant topics on an episode-by-episode basis.” According to Misener's reporting, the current top 250 podcasts on Apple Podcasts consists of 70,094 episodes. Approximately 63.5% of those episodes are currently tagged with topics generated by Apple.  “Here's my best guess: Apple is using machine-generated transcriptions, then applying natural language processing techniques like topic modeling to generate lists of relevant topics on an episode-by-episode basis.”The topics are also ranked with a per-episode relevance score and appear to be integrated into the Apple Podcasts search function. Misener tested this by searching the phrase ‘war in Donbass,' which he had seen as a tag on Today, Explained. Apple Podcasts returned an episode of The Inquiry that discusses the issue at length, but also does not specifically include those keywords in the title or description. This suggests the assigned topics influenced its search ranking. As Misener says in his breakdown of what this means for podcasters, the implications of this automated topic system are numerous and all signal better relevancy in podcast discovery. SEO now goes far beyond what they chose to include in RSS feeds. In response to the Bumper article, Podnews has quickly developed an episode topic viewer. Visitors can type in the name of a podcast and choose one of the 20 most recent uploads to see what topics Apple has assigned. That is, if it has been assigned any at all. Unfortunately the Sounds Profitable feed has not been fed through their machine learning, so we don't know what Apple thinks last week's episode of The Download is about.  IAB to require annual recertification.  Shreya: Last Thursday Podnews reported the Interactive Advertising Bureau is now requiring annual re-certification from podcasting companies. The information came from a note Podnews editor James Cridland discovered on the IAB website. From the IAB post: “As podcast listenership increases and the technology to support that listenership improves, the podcast technical measurement capabilities are continuing to evolve at a rapid pace. As such, and to be aligned with other industry auditing programs, IAB Tech Lab is updating its compliance program to require annual recertification. “ The post then cites the fact several complaint companies were certified on the 2.0 version of the standards but have not re-certified under 2.1. As of this podcast 12 of the 25 companies on the IAB list are certified for 2.1.  For context: version 1 of the Measurement Technical Guidelines was released in September of 2016. Version 2.0 released the following September. Version 2.1 released five years later, finalizing in February of 2022. The bulk of the updates in 2.1 involve guidelines blocking the Apple Watch user agent to prevent duplicate download stats. Members of the audio committee and the tech lab were not briefed on the upcoming changes prior to Cridland's reporting on this story. Using numbers available on the IAB website, the original Podnews report cited the cost for annual recertification at $45,000, split between a $35k certification fee and $10,000 annual membership fee. The page has since been updated to reflect previously un-announced, cheaper certification prices. Now the cost of initial certification is $17,500 for non-members and $12,500 for members. Recertification will cost $8,750 and $6,250 for the same respective categories.  Reducing the price for certification is a step in the right direction, creating more competition and reinforcing standards that others are likely to flaunt when compared against those who decide to merely be IAB compliant instead of IAB certified.An issue remains the recertification itself, as the process has had a life cycle of six years between 2.0 and 2.1 with no commitment whatsoever to improvements in the certification process to drive interest into certification. Third party solutions like Podtrac have been shown to receive special accommodations that allow them to uphold questionable behaviors. The most recent example of such behavior being Podtrac's honoring of downloads for iHeartRadio podcasts generated by auto-playing web players into video game ads, classifying them as legitimate.  Going forward, we hope the IAB standard is applied consistently, updated with more regularity, and accessible to as many companies in the space as possible. Podcast reach with people 13+ growing, Share of Ear shows.  Manuela: Last Thursday Edison Research published a bit of data from the Q3 Share of Ear that shows good news for the growth of podcasting. The issue of Weekly Insights opens with fond recollections of Cliffhanger, a popular price-guessing game segment on the game show The Price is Right. The game featured a model of a mountain climber making his way up a cartoon mountain based on correct or incorrect bids made by the contestant.  A mountain not unlike the positive trending growth represented in the graph  “In 2014, the first year of the Share of Ear survey, podcasts reached 5% of those in the U.S. age 13+. As of our most recent data, Q3 2022, podcasts now reach 18% of those age 13+ in the U.S. — a 20% increase in the past year (Q3 2021), and over three times the reach of 2014. The years in between show a steady growth in reach. There have been some fluctuations in podcast reach from quarter to quarter as we saw the beginning and end of quarantine restrictions, but this graph that shows the climb of podcast reach should be encouraging for the podcast community.”  Headliner Releases YouTube Auto-Upload Shreya: This Monday the Headliner blog posted a video and short article announcing their newest feature. “YouTube has become one of the hot ticket items in podcasting, and for good reason. Each month over 2.6 Billion people go to the site and watch videos. YouTube is a great place to get your podcast in front of new audience and increase your listenership. If you want to get your podcast on YouTube, but have a bunch of older episodes that you'd like to upload, this feature will save you tons of time.”  In addition to Headliner's normal offerings that allow podcasters to generate animated video clips for social media from their podcast audio, Headliner subscribers at the Pro and Enterprise level can now create a template that will then automatically generate a full-episode video and upload it to the podcast's YouTube channel. This automation comes at the perfect time as YouTube pushes its interest in podcasting and podcasters, small and large, comes to terms with sizable backlogs of audio-only content.  Fundraiser Roundup Manuela: Occasionally when there have been a few stories involving fundraising in podcasting and podcasting-adjacent companies, we graduate them from Quick Hits into their own small segment. Today we have two success stories to round out our coverage of news from the past week: Last Wednesday Swedish audiobook and ebook subscription service Storytel announced they have raised 400 million krona,  equivalent to 37 million US dollars.  Then, on this Tuesday, French digital audio and podcast monetization startup Audion announced they have raised six million euros in Series A funding.  Quick Hits Shreya: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week:  Alex Blumberg is leaving Spotify. A tweet from New York Times reporter Ben Mullin last Tuesday announced the Gimlet Media and Startup star has left Spotify, where he has worked on Gimlet since its $230 million dollar acquisition in 2019. Goodbye Podland, hello to Podnews Weekly Review. On November 4th the Podnews Weekly Review published its 100th and final episode, technically. The feed has been rebranded to Podnews Weekly Review, starting with its first episode last Thursday.  The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Tom Webster are the executive producers of The Download from Sounds Profitable.See omnystudio.com/listener for privacy information.

This Week: Apple Podcasts is using machine learning to tag episodes, IAB to require annual recertification, Edison Research shares Share of Ear Q3 statistic, and Headliner announces automated YouTube integration. Bumper Discovers Apple Podcasts Assigns Topics Automatically. Manuela: This Tuesday Bumper co-founder Dan Misener posted a new discovery that explains how Apple Podcasts can recommend individual podcast episodes based on topics discussed. The example Misener uses is an episode of Today, Explained which, if one opens the web page source on Apple Podcasts, is tagged with twenty topics ranging from broader concepts like ‘world politics' to individual names of celebrities and politicians mentioned in the episode. The catch? Those keywords and topics do not appear anywhere in the episode description or RSS feed. The only way to assign them to that particular episode is a transcript. From the article:  “Here's my best guess: Apple is using machine-generated transcriptions, then applying natural language processing techniques like topic modeling to generate lists of relevant topics on an episode-by-episode basis.” According to Misener's reporting, the current top 250 podcasts on Apple Podcasts consists of 70,094 episodes. Approximately 63.5% of those episodes are currently tagged with topics generated by Apple.  “Here's my best guess: Apple is using machine-generated transcriptions, then applying natural language processing techniques like topic modeling to generate lists of relevant topics on an episode-by-episode basis.”The topics are also ranked with a per-episode relevance score and appear to be integrated into the Apple Podcasts search function. Misener tested this by searching the phrase ‘war in Donbass,' which he had seen as a tag on Today, Explained. Apple Podcasts returned an episode of The Inquiry that discusses the issue at length, but also does not specifically include those keywords in the title or description. This suggests the assigned topics influenced its search ranking. As Misener says in his breakdown of what this means for podcasters, the implications of this automated topic system are numerous and all signal better relevancy in podcast discovery. SEO now goes far beyond what they chose to include in RSS feeds. In response to the Bumper article, Podnews has quickly developed an episode topic viewer. Visitors can type in the name of a podcast and choose one of the 20 most recent uploads to see what topics Apple has assigned. That is, if it has been assigned any at all. Unfortunately the Sounds Profitable feed has not been fed through their machine learning, so we don't know what Apple thinks last week's episode of The Download is about.  IAB to require annual recertification.  Shreya: Last Thursday Podnews reported the Interactive Advertising Bureau is now requiring annual re-certification from podcasting companies. The information came from a note Podnews editor James Cridland discovered on the IAB website. From the IAB post: “As podcast listenership increases and the technology to support that listenership improves, the podcast technical measurement capabilities are continuing to evolve at a rapid pace. As such, and to be aligned with other industry auditing programs, IAB Tech Lab is updating its compliance program to require annual recertification. “ The post then cites the fact several complaint companies were certified on the 2.0 version of the standards but have not re-certified under 2.1. As of this podcast 12 of the 25 companies on the IAB list are certified for 2.1.  For context: version 1 of the Measurement Technical Guidelines was released in September of 2016. Version 2.0 released the following September. Version 2.1 released five years later, finalizing in February of 2022. The bulk of the updates in 2.1 involve guidelines blocking the Apple Watch user agent to prevent duplicate download stats. Members of the audio committee and the tech lab were not briefed on the upcoming changes prior to Cridland's reporting on this story. Using numbers available on the IAB website, the original Podnews report cited the cost for annual recertification at $45,000, split between a $35k certification fee and $10,000 annual membership fee. The page has since been updated to reflect previously un-announced, cheaper certification prices. Now the cost of initial certification is $17,500 for non-members and $12,500 for members. Recertification will cost $8,750 and $6,250 for the same respective categories.  Reducing the price for certification is a step in the right direction, creating more competition and reinforcing standards that others are likely to flaunt when compared against those who decide to merely be IAB compliant instead of IAB certified.An issue remains the recertification itself, as the process has had a life cycle of six years between 2.0 and 2.1 with no commitment whatsoever to improvements in the certification process to drive interest into certification. Third party solutions like Podtrac have been shown to receive special accommodations that allow them to uphold questionable behaviors. The most recent example of such behavior being Podtrac's honoring of downloads for iHeartRadio podcasts generated by auto-playing web players into video game ads, classifying them as legitimate.  Going forward, we hope the IAB standard is applied consistently, updated with more regularity, and accessible to as many companies in the space as possible. Podcast reach with people 13+ growing, Share of Ear shows.  Manuela: Last Thursday Edison Research published a bit of data from the Q3 Share of Ear that shows good news for the growth of podcasting. The issue of Weekly Insights opens with fond recollections of Cliffhanger, a popular price-guessing game segment on the game show The Price is Right. The game featured a model of a mountain climber making his way up a cartoon mountain based on correct or incorrect bids made by the contestant.  A mountain not unlike the positive trending growth represented in the graph  “In 2014, the first year of the Share of Ear survey, podcasts reached 5% of those in the U.S. age 13+. As of our most recent data, Q3 2022, podcasts now reach 18% of those age 13+ in the U.S. — a 20% increase in the past year (Q3 2021), and over three times the reach of 2014. The years in between show a steady growth in reach. There have been some fluctuations in podcast reach from quarter to quarter as we saw the beginning and end of quarantine restrictions, but this graph that shows the climb of podcast reach should be encouraging for the podcast community.”  Headliner Releases YouTube Auto-Upload Shreya: This Monday the Headliner blog posted a video and short article announcing their newest feature. “YouTube has become one of the hot ticket items in podcasting, and for good reason. Each month over 2.6 Billion people go to the site and watch videos. YouTube is a great place to get your podcast in front of new audience and increase your listenership. If you want to get your podcast on YouTube, but have a bunch of older episodes that you'd like to upload, this feature will save you tons of time.”  In addition to Headliner's normal offerings that allow podcasters to generate animated video clips for social media from their podcast audio, Headliner subscribers at the Pro and Enterprise level can now create a template that will then automatically generate a full-episode video and upload it to the podcast's YouTube channel. This automation comes at the perfect time as YouTube pushes its interest in podcasting and podcasters, small and large, comes to terms with sizable backlogs of audio-only content.  Fundraiser Roundup Manuela: Occasionally when there have been a few stories involving fundraising in podcasting and podcasting-adjacent companies, we graduate them from Quick Hits into their own small segment. Today we have two success stories to round out our coverage of news from the past week: Last Wednesday Swedish audiobook and ebook subscription service Storytel announced they have raised 400 million krona,  equivalent to 37 million US dollars.  Then, on this Tuesday, French digital audio and podcast monetization startup Audion announced they have raised six million euros in Series A funding.  Quick Hits Shreya: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week:  Alex Blumberg is leaving Spotify. A tweet from New York Times reporter Ben Mullin last Tuesday announced the Gimlet Media and Startup star has left Spotify, where he has worked on Gimlet since its $230 million dollar acquisition in 2019. Goodbye Podland, hello to Podnews Weekly Review. On November 4th the Podnews Weekly Review published its 100th and final episode, technically. The feed has been rebranded to Podnews Weekly Review, starting with its first episode last Thursday.  The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Tom Webster are the executive producers of The Download from Sounds Profitable.See omnystudio.com/listener for privacy information.

This week: Why sports podcasts are a slam dunk for podcast advertisers, our quarterly earnings roundup, how the buy-side of advertising defines ‘premium' content, how podcast advertisers are embracing Latino podcasting, and Netflix launches their ad-supported tier. Why sports podcasts could be a slam dunk for advertisers who know how to navigate the in-demand space Shreya: There's no denying the synergy of sports and advertisers during regular game seasons, but a new article from MarketingBrew's Alyssa Meyers highlights how podcasts can easily fill that gap the rest of the year.  “The sports podcast genre is among the top five most popular in the US, according to Edison Research, and the percentage share of ad revenue for that category more than doubled from 2020 to 2021, according to the Interactive Advertising Bureau.”  Several of Meyers' sources stress that sports is one of the most in-demand podcast genres for ad buyers. Steven Abraham, president of the Oxford Road, said the agency's biggest clients are interested in the space due to its reach with an active and engaged audience. “A good sports-podcast media plan includes both, according to Abraham. Major shows that cover entire leagues or sports news in general can provide the benefit of reach, but fan-led shows that focus on specific teams tend to be more targeted and affordable, he said.” Regardless of a show's popularity, the CPM of a sports podcast has the benefit of flexibility even in the off season. Locked On Podcast Network CEO David Locke reports listenership spikes more during off-season times like trade deadlines than during important games during the normal season.  Traditional media has spent decades refining their infrastructure around courting sports fans when players are on the court. Podcasting has the flexibility and staying power to capitalize on sports fandom's dedication for their favorite pastime and make sporting content a perennial avenue for advertisers.  Podcasting Companies Post Q3 Earnings Manuela: It's time for what's becoming a quarterly event here on The Download: quarterly earnings reports are here!  Most of what we're reporting on today has been released in the past week, but in the interest of gathering everyone together, we'll open with Spotify. As we covered back in October, Spotify shares dipped after their earnings call, in which CEO David Ek announced price increases coming in 2023.  In good news for Big Green: they report 456 million monthly active users, up 20% year over year, 195 million of which are paying subscribers, representing a 13% year over year jump.  iHeartMedia is up 7% year over year on revenue, with a Q3 total of $989 million. Their Digital Audio Group revenue hit a 23% year over year increase, with podcast revenue hitting $91 million dollars.  On Wednesday Veritone posted their Q3 financial report. $37.2 million in revenue with 64% year over year growth.  Audacy's financial report shows total revenue down 3.8% year on year. Their Digital revenue, including podcasting, made $62 million in the quarter. As Podnews James Cridland reports, this is up 2% year on year but 10% down quarter on quarter. Cridland also said: “The company is threatened with stock market delisting; stock hit a record low of $0.27 yesterday.”  Acast's Q3 has been positive with revenue up 21%, amounting to $29.8 million USD when converted from Krona. In their significant events recap they list the Podchaser acquisition, the partnership with Wondery to translate and record successful podcasts in Italian, and their agreement with rep The New York Times and sell UK ad space on NYT podcasts.  They also note Amazon functionally purchasing all ad space on Acast podcasts through the deal struck just after the reporting period so Amazon can run Acast shows ad-free for Amazon Music subscribers. How the buy-side of the ad industry is now defining ‘premium' content  Shreya: On Wednesday Ronan Shields, writing for Digiday, published a piece covering how the buyer side of the market is defining premium ad content and the general mood of the industry in regards to the looming threat of recession. The piece quotes panels from multiple relevant conferences in New York City last week.  “Just about everyone in the industry is bracing themselves for a recession with swinging cuts to advertisers' budgets expected, fellow panelists Jesse Fisher from Horizon Media and GroupM's Esra Bacher offered insights into how marketers would make budgeting decisions. They both pointed out how priorities will delineate depending on whether they are an emerging or mature brand.”  Fischer predicts smaller brands will focus more on awareness campaigns instead of focusing on ROI. “But if you look at a more mature brand, you know that's really well positioned… they might shift spend into more measurable channels and types of activations because they really want to make sure that if they're spending a million dollars, they're able to see $1.1 million in ROI.” Programmatic Investment Lead at GroupM Esra Bacher suggests marketers and media agencies have evolved enough to withstand the brunt of an anticipated economic downturn better than the 2008 recession that lead to sweeping cuts. While DSPs and premium publishers are using tools like The Trade Desk's OpenPath to form direct relationships, media agencies are similarly getting together with supply-side platforms. An anonymous source at Brand Safety Week told Digiday:  “It's not possible for us to talk to 10,000 publishers, but it is possible for us to talk to 50 SSPs. So, we might look to see how much we're spending with, say, 10-15 publishers via DSPs, and then look to see which SSPs have unique supply, unique data… and transparency on things like show-level data…” Podcast listening by US Latinos is on the rise. Are ad dollars following suit? Manuela: Back in August the third annual Latino Podcast Listener Report from Edison Research was published, as dedicated listeners might remember from our coverage. The report delivered promising news, including the statistic that 59% of US Latino adults have listened to a podcast at least once.  This past Wednesday Alyssa Meyers, writing for MarketingBrew, covered both the highlights of the report and how the podcasting industry is adjusting to the rise in Latino audiences.  Latina Podcasters Network and Latino Pods CEO Rita Bautista says their stable of 40+ podcasts  broke six figures in ad revenue so far in 2022, working with brands like Ulta Beauty, Pfizer, and Gold Peak. The network does not run prerecorded ads, preferring host-read copy to ensure authenticity.  “There's absolutely a lot of interest in the Hispanic opportunity by many advertisers,” said Jesus Lara, president of Univision Radio, including its Uforia Audio Network. “There's other advertisers that will need a little more education.” Lara stressed that authenticity has to be paramount when building ad creative. Ad Results Media VP of media operations and analytics Lisa Jacobs says she advises brands to only write copy in another language if they have someone fluent around to work on the translation. Jacobs told MarketingBrew this might seem self-explanatory, but there have been situations in the past where someone used Google Translate to try and convert copy to another language.  Bautista says she's seeing brands follow the advice of people like Jacobs, though there is room to grow.  “The needle is moving. It's not moving as quickly as it needs to be, but…I do commend these companies that we've been working with for trying their best, and making sure that they are working on these efforts, and asking for feedback, and looking towards the right types of networks to advertise with in order to get this right.” Brands advertising on Netflix include Louis Vuitton, Subway, and Duracell Shreya: Previously we've covered Netflix's moves into making its cheapest tier an ad-supported one. Last week the platform officially launched the tier, charging $6.99 for ‘Basic with Ads' in the US, as well as eight other countries. MarketingBrew's Kelsey Sutton reports the ad loads are capped at four to five minutes of advertising per hour and the formats are pre-roll and mid-roll.  Sutton and others from MarketingBrew used accounts on the new tier to catch the new advertisement breaks in action.  “Brands we spotted while watching Gilmore Girls and Ozark included everything from luxury brands like Louis Vuitton, Tiffany & Co., and Bulgari to tech brands like Beats by Dre and Google. Apartments.com, Best Western, Booking.com, Cadillac, CeraVe, Duracell, Michelob Ultra, and Subway were also spotted in the mix.  Sutton reports the exercise found an average of three ad breaks per episode amounting to around 60 seconds total of midroll plus the preroll that ran before the episode began.  “It remains to be seen how many of Netflix's ~223 million global subscribers will opt to watch with ads. In a poll last month, most Marketing Brew readers said they'd keep their existing ad-free subscriptions, but 14% each said they'd either sign up for Netflix on its ad-supported tier for the first time or switch their existing ad-free subscription to the ad-supported tier.” The new service isn't quite plug-and-play just yet, as Netflix has to renegotiate licensing agreements with studios before it can run advertisements on their properties. They also appear to still be working on implementing the measurement tools produced by their partnership with DoubleVerify, Integral Ad Science, and Nielsen. While Sutton mentions some advertisers are waiting in the wings to gauge the public's reaction to the new tier, it's clear plenty of big-name advertisers are interested in buying ad space on premium content. Netflix's CPM for their new ad slots has been reported between $60 and $80. It's exciting to see both the interest and the price holding in a buyer's market.  Now to see if Netflix can deliver long-term. For now we can only watch, both literally and figuratively.  Quick Hits Shreya: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week: The holiday campaigns have begun- here's what we're seeing so far by Katie Hicks for MarketingBrew. A breezy breakdown of what tact major brands are taking with their holiday season campaigns this year, with trends developing around addressing inflation and families celebrating together.  These Are the Salaries Warner, Amazon and Sony Offer For Audio Jobs by Ashley Carman for Bloomberg. Last week's issue of Carman's newsletter Soundbite features a look at salaries for a variety of companies working in audio now that New York City has passed a new law requiring good faith salary ranges on open positions. The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Tom Webster are the executive producers of The Download from Sounds Profitable.See omnystudio.com/listener for privacy information.

This week: Why sports podcasts are a slam dunk for podcast advertisers, our quarterly earnings roundup, how the buy-side of advertising defines ‘premium' content, how podcast advertisers are embracing Latino podcasting, and Netflix launches their ad-supported tier. Why sports podcasts could be a slam dunk for advertisers who know how to navigate the in-demand space Shreya: There's no denying the synergy of sports and advertisers during regular game seasons, but a new article from MarketingBrew's Alyssa Meyers highlights how podcasts can easily fill that gap the rest of the year.  “The sports podcast genre is among the top five most popular in the US, according to Edison Research, and the percentage share of ad revenue for that category more than doubled from 2020 to 2021, according to the Interactive Advertising Bureau.”  Several of Meyers' sources stress that sports is one of the most in-demand podcast genres for ad buyers. Steven Abraham, president of the Oxford Road, said the agency's biggest clients are interested in the space due to its reach with an active and engaged audience. “A good sports-podcast media plan includes both, according to Abraham. Major shows that cover entire leagues or sports news in general can provide the benefit of reach, but fan-led shows that focus on specific teams tend to be more targeted and affordable, he said.” Regardless of a show's popularity, the CPM of a sports podcast has the benefit of flexibility even in the off season. Locked On Podcast Network CEO David Locke reports listenership spikes more during off-season times like trade deadlines than during important games during the normal season.  Traditional media has spent decades refining their infrastructure around courting sports fans when players are on the court. Podcasting has the flexibility and staying power to capitalize on sports fandom's dedication for their favorite pastime and make sporting content a perennial avenue for advertisers.  Podcasting Companies Post Q3 Earnings Manuela: It's time for what's becoming a quarterly event here on The Download: quarterly earnings reports are here!  Most of what we're reporting on today has been released in the past week, but in the interest of gathering everyone together, we'll open with Spotify. As we covered back in October, Spotify shares dipped after their earnings call, in which CEO David Ek announced price increases coming in 2023.  In good news for Big Green: they report 456 million monthly active users, up 20% year over year, 195 million of which are paying subscribers, representing a 13% year over year jump.  iHeartMedia is up 7% year over year on revenue, with a Q3 total of $989 million. Their Digital Audio Group revenue hit a 23% year over year increase, with podcast revenue hitting $91 million dollars.  On Wednesday Veritone posted their Q3 financial report. $37.2 million in revenue with 64% year over year growth.  Audacy's financial report shows total revenue down 3.8% year on year. Their Digital revenue, including podcasting, made $62 million in the quarter. As Podnews James Cridland reports, this is up 2% year on year but 10% down quarter on quarter. Cridland also said: “The company is threatened with stock market delisting; stock hit a record low of $0.27 yesterday.”  Acast's Q3 has been positive with revenue up 21%, amounting to $29.8 million USD when converted from Krona. In their significant events recap they list the Podchaser acquisition, the partnership with Wondery to translate and record successful podcasts in Italian, and their agreement with rep The New York Times and sell UK ad space on NYT podcasts.  They also note Amazon functionally purchasing all ad space on Acast podcasts through the deal struck just after the reporting period so Amazon can run Acast shows ad-free for Amazon Music subscribers. How the buy-side of the ad industry is now defining ‘premium' content  Shreya: On Wednesday Ronan Shields, writing for Digiday, published a piece covering how the buyer side of the market is defining premium ad content and the general mood of the industry in regards to the looming threat of recession. The piece quotes panels from multiple relevant conferences in New York City last week.  “Just about everyone in the industry is bracing themselves for a recession with swinging cuts to advertisers' budgets expected, fellow panelists Jesse Fisher from Horizon Media and GroupM's Esra Bacher offered insights into how marketers would make budgeting decisions. They both pointed out how priorities will delineate depending on whether they are an emerging or mature brand.”  Fischer predicts smaller brands will focus more on awareness campaigns instead of focusing on ROI. “But if you look at a more mature brand, you know that's really well positioned… they might shift spend into more measurable channels and types of activations because they really want to make sure that if they're spending a million dollars, they're able to see $1.1 million in ROI.” Programmatic Investment Lead at GroupM Esra Bacher suggests marketers and media agencies have evolved enough to withstand the brunt of an anticipated economic downturn better than the 2008 recession that lead to sweeping cuts. While DSPs and premium publishers are using tools like The Trade Desk's OpenPath to form direct relationships, media agencies are similarly getting together with supply-side platforms. An anonymous source at Brand Safety Week told Digiday:  “It's not possible for us to talk to 10,000 publishers, but it is possible for us to talk to 50 SSPs. So, we might look to see how much we're spending with, say, 10-15 publishers via DSPs, and then look to see which SSPs have unique supply, unique data… and transparency on things like show-level data…” Podcast listening by US Latinos is on the rise. Are ad dollars following suit? Manuela: Back in August the third annual Latino Podcast Listener Report from Edison Research was published, as dedicated listeners might remember from our coverage. The report delivered promising news, including the statistic that 59% of US Latino adults have listened to a podcast at least once.  This past Wednesday Alyssa Meyers, writing for MarketingBrew, covered both the highlights of the report and how the podcasting industry is adjusting to the rise in Latino audiences.  Latina Podcasters Network and Latino Pods CEO Rita Bautista says their stable of 40+ podcasts  broke six figures in ad revenue so far in 2022, working with brands like Ulta Beauty, Pfizer, and Gold Peak. The network does not run prerecorded ads, preferring host-read copy to ensure authenticity.  “There's absolutely a lot of interest in the Hispanic opportunity by many advertisers,” said Jesus Lara, president of Univision Radio, including its Uforia Audio Network. “There's other advertisers that will need a little more education.” Lara stressed that authenticity has to be paramount when building ad creative. Ad Results Media VP of media operations and analytics Lisa Jacobs says she advises brands to only write copy in another language if they have someone fluent around to work on the translation. Jacobs told MarketingBrew this might seem self-explanatory, but there have been situations in the past where someone used Google Translate to try and convert copy to another language.  Bautista says she's seeing brands follow the advice of people like Jacobs, though there is room to grow.  “The needle is moving. It's not moving as quickly as it needs to be, but…I do commend these companies that we've been working with for trying their best, and making sure that they are working on these efforts, and asking for feedback, and looking towards the right types of networks to advertise with in order to get this right.” Brands advertising on Netflix include Louis Vuitton, Subway, and Duracell Shreya: Previously we've covered Netflix's moves into making its cheapest tier an ad-supported one. Last week the platform officially launched the tier, charging $6.99 for ‘Basic with Ads' in the US, as well as eight other countries. MarketingBrew's Kelsey Sutton reports the ad loads are capped at four to five minutes of advertising per hour and the formats are pre-roll and mid-roll.  Sutton and others from MarketingBrew used accounts on the new tier to catch the new advertisement breaks in action.  “Brands we spotted while watching Gilmore Girls and Ozark included everything from luxury brands like Louis Vuitton, Tiffany & Co., and Bulgari to tech brands like Beats by Dre and Google. Apartments.com, Best Western, Booking.com, Cadillac, CeraVe, Duracell, Michelob Ultra, and Subway were also spotted in the mix.  Sutton reports the exercise found an average of three ad breaks per episode amounting to around 60 seconds total of midroll plus the preroll that ran before the episode began.  “It remains to be seen how many of Netflix's ~223 million global subscribers will opt to watch with ads. In a poll last month, most Marketing Brew readers said they'd keep their existing ad-free subscriptions, but 14% each said they'd either sign up for Netflix on its ad-supported tier for the first time or switch their existing ad-free subscription to the ad-supported tier.” The new service isn't quite plug-and-play just yet, as Netflix has to renegotiate licensing agreements with studios before it can run advertisements on their properties. They also appear to still be working on implementing the measurement tools produced by their partnership with DoubleVerify, Integral Ad Science, and Nielsen. While Sutton mentions some advertisers are waiting in the wings to gauge the public's reaction to the new tier, it's clear plenty of big-name advertisers are interested in buying ad space on premium content. Netflix's CPM for their new ad slots has been reported between $60 and $80. It's exciting to see both the interest and the price holding in a buyer's market.  Now to see if Netflix can deliver long-term. For now we can only watch, both literally and figuratively.  Quick Hits Shreya: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week: The holiday campaigns have begun- here's what we're seeing so far by Katie Hicks for MarketingBrew. A breezy breakdown of what tact major brands are taking with their holiday season campaigns this year, with trends developing around addressing inflation and families celebrating together.  These Are the Salaries Warner, Amazon and Sony Offer For Audio Jobs by Ashley Carman for Bloomberg. Last week's issue of Carman's newsletter Soundbite features a look at salaries for a variety of companies working in audio now that New York City has passed a new law requiring good faith salary ranges on open positions. The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Tom Webster are the executive producers of The Download from Sounds Profitable.See omnystudio.com/listener for privacy information.

Michael Hahn is the Executive Vice President and General Counsel at the Interactive Advertising Bureau and IAB Technology Laboratory, a trade association that develops industry standards, conducts research, and provides legal support for the online advertising industry. In his role, he leads the organization's legal affairs counsel and internal compliance efforts.  With extensive experience in litigation, Michael has provided multiparty class-action antitrust defense representation and directed lawsuits involving competitor conduct, distributional restraints, monopolization, and price discrimination claims. He serves as Co-chair of the New Jersey State Bar Association Antitrust Law Committee and previously served on the Editorial Advisory Board of Competition Law 360 and the Advisory Board of the American Bar Association Antitrust Section's Civil Torts & RICO Committee. In this episode… Privacy regulations in the digital marketing and advertising technology space have become increasingly complex, with uncertainty surrounding the concept of data sales and the exchange of personal information. So, how can you navigate consent and interpret the many regulations in this industry? According to the settlement documents of Sephora's enforcement action, a sale in advertising technology involves all manner of analyzing and measuring consumer data. Antitrust litigator Michael Hahn says that businesses must develop a contract that complies with state privacy laws to communicate consumer privacy preferences to organizations involved in digital ad distribution. IAB has developed a multi-state privacy agreement to help businesses remain compliant and act as a mediator in contract agreements.  In this episode of She Said Privacy/He Said Security, Jodi and Justin Daniels interview Michael Hahn, EVP and General Counsel at IAB, about managing evolving privacy consent laws in the advertising technology space. Michael discusses the conditions surrounding the sale of data, how IAB helps members comply with privacy laws, and the impact of Sephora's settlement action on digital advertising.

This week: Podcasting overtakes talk radio, CPMs increase, video game ads counting as podcast downloads, and Publishers test personalizing newsletters. Podcasting overtakes talk radio, CPMs increase Manuela: For today's first segment we're going to cover two recent pieces about industry growth. First, Kurt Hanson's Rain News recap of the Audioscape 2022 talk by Cumulus Media executive Pierre Bouvard. The biggest eye-catching number from Bouvard's presentation of Edison Research media involves how the 18-34 age group spends their weekly time listening to talk or personality-driven audio content. Terrestrial radio has been overtaken in this bracket, with podcasts taking 60% of those listening hours.  “Even within the older demos of 25-54 and 35-64, podcast listening's share of talk/personality listening is high — 47% and 39%, respectively, with those numbers up nearly double and more than triple, respectively, compared to five years ago.” Continuing the trend of good news from new data, Libsyn's Advertisecast has published their Podcast Advertising Rates 2022 report. The presentation is compiled from reporting data provided by 2,985 podcasts. Podnews editor James Cridland reported on Monday:   “There has been a jump in the average CPM for podcast advertising, according to Libsyn's AdvertiseCast: the average is now $24.35, the second-highest on record. It's up 3.7% month-on-month, or 5% year-on-year.”  Podcasting continues its upward climb. More listener share over radio and growing CPMs sounds like a good thing to us.  A follow-up on video game ads counting as podcast downloads.  Shreya: Last week we covered Ashely Carman's piece covering podcast companies, most notably iHeartRadio, purchasing downloads via mobile game ads. In a follow-up piece covering industry reactions posted last Thursday, Carman got official comment from the Interactive Advertising Bureau.  “The standards are in a continual state of review,” said Eric John, vice president of the media center at the IAB. “We're trying to ski to where the puck is going ultimately, and we're going to make standards to match the industry's needs.” On the same day Podnews reported a response from Podtrac explaining why the gaming ads only playing 20 seconds of an episode of were counted as full downloads. “It's our understanding they appear as browser traffic without a unique user agent (or [unique] IP address). These downloads don't have a material impact on the publisher rankings including the rank order of the top publishers.”  Then, in related news, HotPod reported on an InsideRadio piece covering Podtrac suspending its weekly data newsletter after iHeart stopped sponsoring the project. The decision was reportedly made over a month ago. According to HotPod, the last data tracker email they'd received was published September 13th, while the last one with iHeartRadio branding had been sent August 15th.  Since the HotPod publication went live, InsideRadio - a company owned by iHeartMedia - has pulled their Podtrac story.  Publishers test personalizing newsletters with varying degrees of success Manuela: Last Wednesday Digiday's Sara Guaglione reported the experiences of publishers who experimented with using tools to generate personalized newsletters for subscribers. We're covering it here as the tools and methodology involved might just be of interest to podcasting. From the article:  “As companies like The New York Times and The Washington Post experiment with personalizing their homepages to get readers to consume more articles, publishers are also tweaking newsletters to serve readers' specific interests and behaviors — but to varying degrees of success. The piece opens with the success story of The Telegraph, which has run the personalized newsletter Headlines for a year. Each time a newsletter needs to be sent, an algorithm selects vertical-specific content recommendations based on browsing history, including making sure to not recommend articles the subscriber has already read.  The Telegraph reports higher click-through rates, page views per click, and time spent on the website from Headlines subscribers vs. their standard hand-built newsletters. In contrast, publications like The Toronto Star have tried similar things and found little to no results. Newsroom director David Topping told Digiday:   Most newsletter subscribers “seem pretty happy getting what everyone else got,” Topping said. The personalized newsletter drove engagement for a “niche audience” who wanted tailored recommendations but it wasn't “necessarily something that's going to move the needle,” he added.” Niche audiences are a thing podcasting does well. The recommendation tech used to create these newsletters could be of use in the podcasting industry. An individual news podcast could build itself live akin to how Spooler allows The Refresh to add new segments on the fly. Except, with a recommendation engine, a news podcast could be constructed of only segments the recommendation tool knows the listener would enjoy.  Or, scaled up to an entire production house or network, the same tech could be applied to give bespoke RSS feeds to subscribers that only dole out episodes of podcasts that company produces that the listener would enjoy. An elegant solution for the existing logjam of either dozens of individual RSS feeds for a stable of similar podcasts, or one feed containing multiple different shows.  Quick Hits: Recommended Weekend Reading Shreya: Finally, it's time for Quick Hits, our roundup of articles that didn't make the cut for today's episode, but are still worth including in your weekend reading. This week:  Numbers games by Brian Morrissey for The Rebooting newsletter. An excellent op-ed discussing how recent focus on having writers create content that generates subscriptions to a publication is the modern version of prioritizing writing that generated page clicks. Both overlook the meaty day-to-day content that keeps readers coming back. An excellent piece of opinion about an industry next door to podcasting.  What are the Top 10 Alternative ID Solutions and How Should You Use Them? By Andrew Byrd for Admonsters. For those looking to get into some deep-level tech discussion, Byrd details ten privacy-focused Alternative IDs to future-proof for the day when Google eventually kills third party cookies.  Political advertising is propping up a slow ad market by Jeremy Goldamn for InsiderIntelligence. Political ads are a hot-button topic for podcasting, but there's no denying it's a midterm election year and spending is only going up between now and November.  Hit Songs Are Staying on the Top Charts Longer Than Ever by Lucas Shaw for Bloomberg. A companion piece to last week's Quick Hit from The Guardian, Shaw details how modern streaming analytics are making top charts stagnate. Where a person who buys one CD a quarter and listened to it 500 times didn't affect charts in the 90s, that same listening habit can keep artists afloat for years on Spotify.  How ad tech aims to build back better by Ronana Shields for Digiday. We're four years into a post-GDPR world. Shields covers the current state of adtech and privacy via discussions had at the first in-person Dmexco conference since 2020.  The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Tom Webster are the executive producers of The Download from Sounds Profitable.See omnystudio.com/listener for privacy information.

This week: Podcasting overtakes talk radio, CPMs increase, video game ads counting as podcast downloads, and Publishers test personalizing newsletters. Podcasting overtakes talk radio, CPMs increase Manuela: For today's first segment we're going to cover two recent pieces about industry growth. First, Kurt Hanson's Rain News recap of the Audioscape 2022 talk by Cumulus Media executive Pierre Bouvard. The biggest eye-catching number from Bouvard's presentation of Edison Research media involves how the 18-34 age group spends their weekly time listening to talk or personality-driven audio content. Terrestrial radio has been overtaken in this bracket, with podcasts taking 60% of those listening hours.  “Even within the older demos of 25-54 and 35-64, podcast listening's share of talk/personality listening is high — 47% and 39%, respectively, with those numbers up nearly double and more than triple, respectively, compared to five years ago.” Continuing the trend of good news from new data, Libsyn's Advertisecast has published their Podcast Advertising Rates 2022 report. The presentation is compiled from reporting data provided by 2,985 podcasts. Podnews editor James Cridland reported on Monday:   “There has been a jump in the average CPM for podcast advertising, according to Libsyn's AdvertiseCast: the average is now $24.35, the second-highest on record. It's up 3.7% month-on-month, or 5% year-on-year.”  Podcasting continues its upward climb. More listener share over radio and growing CPMs sounds like a good thing to us.  A follow-up on video game ads counting as podcast downloads.  Shreya: Last week we covered Ashely Carman's piece covering podcast companies, most notably iHeartRadio, purchasing downloads via mobile game ads. In a follow-up piece covering industry reactions posted last Thursday, Carman got official comment from the Interactive Advertising Bureau.  “The standards are in a continual state of review,” said Eric John, vice president of the media center at the IAB. “We're trying to ski to where the puck is going ultimately, and we're going to make standards to match the industry's needs.” On the same day Podnews reported a response from Podtrac explaining why the gaming ads only playing 20 seconds of an episode of were counted as full downloads. “It's our understanding they appear as browser traffic without a unique user agent (or [unique] IP address). These downloads don't have a material impact on the publisher rankings including the rank order of the top publishers.”  Then, in related news, HotPod reported on an InsideRadio piece covering Podtrac suspending its weekly data newsletter after iHeart stopped sponsoring the project. The decision was reportedly made over a month ago. According to HotPod, the last data tracker email they'd received was published September 13th, while the last one with iHeartRadio branding had been sent August 15th.  Since the HotPod publication went live, InsideRadio - a company owned by iHeartMedia - has pulled their Podtrac story.  Publishers test personalizing newsletters with varying degrees of success Manuela: Last Wednesday Digiday's Sara Guaglione reported the experiences of publishers who experimented with using tools to generate personalized newsletters for subscribers. We're covering it here as the tools and methodology involved might just be of interest to podcasting. From the article:  “As companies like The New York Times and The Washington Post experiment with personalizing their homepages to get readers to consume more articles, publishers are also tweaking newsletters to serve readers' specific interests and behaviors — but to varying degrees of success. The piece opens with the success story of The Telegraph, which has run the personalized newsletter Headlines for a year. Each time a newsletter needs to be sent, an algorithm selects vertical-specific content recommendations based on browsing history, including making sure to not recommend articles the subscriber has already read.  The Telegraph reports higher click-through rates, page views per click, and time spent on the website from Headlines subscribers vs. their standard hand-built newsletters. In contrast, publications like The Toronto Star have tried similar things and found little to no results. Newsroom director David Topping told Digiday:   Most newsletter subscribers “seem pretty happy getting what everyone else got,” Topping said. The personalized newsletter drove engagement for a “niche audience” who wanted tailored recommendations but it wasn't “necessarily something that's going to move the needle,” he added.” Niche audiences are a thing podcasting does well. The recommendation tech used to create these newsletters could be of use in the podcasting industry. An individual news podcast could build itself live akin to how Spooler allows The Refresh to add new segments on the fly. Except, with a recommendation engine, a news podcast could be constructed of only segments the recommendation tool knows the listener would enjoy.  Or, scaled up to an entire production house or network, the same tech could be applied to give bespoke RSS feeds to subscribers that only dole out episodes of podcasts that company produces that the listener would enjoy. An elegant solution for the existing logjam of either dozens of individual RSS feeds for a stable of similar podcasts, or one feed containing multiple different shows.  Quick Hits: Recommended Weekend Reading Shreya: Finally, it's time for Quick Hits, our roundup of articles that didn't make the cut for today's episode, but are still worth including in your weekend reading. This week:  Numbers games by Brian Morrissey for The Rebooting newsletter. An excellent op-ed discussing how recent focus on having writers create content that generates subscriptions to a publication is the modern version of prioritizing writing that generated page clicks. Both overlook the meaty day-to-day content that keeps readers coming back. An excellent piece of opinion about an industry next door to podcasting.  What are the Top 10 Alternative ID Solutions and How Should You Use Them? By Andrew Byrd for Admonsters. For those looking to get into some deep-level tech discussion, Byrd details ten privacy-focused Alternative IDs to future-proof for the day when Google eventually kills third party cookies.  Political advertising is propping up a slow ad market by Jeremy Goldamn for InsiderIntelligence. Political ads are a hot-button topic for podcasting, but there's no denying it's a midterm election year and spending is only going up between now and November.  Hit Songs Are Staying on the Top Charts Longer Than Ever by Lucas Shaw for Bloomberg. A companion piece to last week's Quick Hit from The Guardian, Shaw details how modern streaming analytics are making top charts stagnate. Where a person who buys one CD a quarter and listened to it 500 times didn't affect charts in the 90s, that same listening habit can keep artists afloat for years on Spotify.  How ad tech aims to build back better by Ronana Shields for Digiday. We're four years into a post-GDPR world. Shields covers the current state of adtech and privacy via discussions had at the first in-person Dmexco conference since 2020.  The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Tom Webster are the executive producers of The Download from Sounds Profitable.See omnystudio.com/listener for privacy information.

The world is constantly changing and businesses need to adapt. It's getting harder because customers talk online a lot. What are strategies you can formulate to promote your brand well? Partnering with influencers to attract customers is a great way to build your business and widen your reach. Join your host Hanna Hasl-Kelchner as she talks with https://www.linkedin.com/in/dyovanno/ (David Yovanno) on how you can choose the right influencers for your organization. David is the CEO ofhttp://impact.com/ ( impact.com), the global standard partnership management platform that makes it easy for businesses to create, manage, and scale an ecosystem of partnerships. In this episode, he shares in-depth insights on buyer decisions and delivering value through advertising. Learn how to grow your business and revenue far beyond expectations!   What You'll Discover About Partnering With Influencers Is traditional advertising dead? How social publishing platforms changed consumer behavior How to find the right influencers to partner with and how to create partner programs Why partnering with influencers is becoming mainstream and how you can find opportunities in this space Why partnerships are a third category next to sales and marketing How to respect creators/influencers in your partnership   Guest Bio: David A. Yovanno is the CEO of http://impact.com/ (impact.com), the global standard partnership management platform that makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. Dave and http://impact.com/ (impact.com) have been pioneers in establishing partnerships as a third channel for scalable and resilient revenue growth alongside sales and marketing. Dave has provided strategic leadership to SaaS companies in the technology vertical for more than two decades, previously serving as CEO of Marin Software, a San Francisco-based global leader in paid search SaaS technology; as president of technology solutions at Conversant, a diversified marketing services company; and as CEO of Gigya, a customer identity management platform. He has also served on the board of the Interactive Advertising Bureau and as a lieutenant and CIO in the United States Navy.   Related Resources: https://www.linkedin.com/in/dyovanno/ (https://www.linkedin.com/in/dyovanno/)  https://twitter.com/impactdotcom (https://twitter.com/impactdotcom)  https://impact.com/ (https://impact.com)  https://www.amazon.com/Partnership-Economy-Businesses-Exceptional-Experiences/dp/1119819709/ref=sr_1_1?crid=2X1XJZFIBN0R4&keywords=yovanno+and+partnership+economy&qid=1656357317&s=books&sprefix=yovanno+and+partnership+economy%2Cstripbooks%2C51&sr=1-1 (https://www.amazon.com/Partnership-Economy-Businesses-Exceptional-Experiences/dp/1119819709/ref=sr_1_1?crid=2X1XJZFIBN0R4&keywords=yovanno+and+partnership+economy&qid=1656357317&s=books&sprefix=yovanno+and+partnership+economy%2Cstripbooks%2C51&sr=1-1)   SUBSCRIBE, RATE AND REVIEW: Subscribing is easy and lets you have instant access to the latest tactics, strategies and tips. Become a https://businessconfidentialradio.com/preferred-listener-signup (Preferred Listener) or https://businessconfidentialradio.com/subscribe-to-podcast/ (subscribe) to the show through your favorite podcast feed. Rating and reviewing the show helps us grow our audience and allows us to bring you more of the information you need to succeed from our high-powered guests. Download ♥ Subscribe ♥ Listen ♥ Learn ♥ Share ♥ Review ♥ Enjoy

Taylor Lorenz, a columnist at the Washington Post, has helped to popularize “cheugy,” “OK Boomer,” and, most recently, “nimcels.”She wrote about “niche internet micro celebrities,” or nimcels:While influencers use their online followings to make money, “for a niche internet micro celebrity, the goal is purely to entertain, versus an influencer,” said Da. “I think this term emerged to distinguish people doing a similar thing to influencers, but for completely different motivations. Being a niche internet micro celebrity feels less capitalist, less ‘I’m a brand.’ ”On this week’s Dead Cat, we used Lorenz’s latest story as a jumping off point to talk about the evolution of the terms “creators” and “influencers,” the rise of podcasting, and Lorenz’s various Twitter scrapes. Lorenz is a language obsessive and is writing a book called Extremely Online. She doesn’t like the name for the beat most people associate her with — internet culture reporter — since she doesn’t see a sharp line separating the real world and digital life. We covered a lot of ground in this week’s episode. We talked about Lorenz’s recent tweet dismissing Dimes Square and her online beef with Marc Andreessen. “All these billionaires are so fragile,” Lorenz told us.“I love debating tech. I love it,” Lorenz said. “Andreessen had me on their podcast twice and didn’t release either of the episodes.”We also discussed Dead Cat co-host Tom Dotan’s latest story on YouTube’s accidental podcast ascendancy. He wrote over the weekend:Two recent surveys, one by Cumulus Media and one by Voices, showed that YouTube was the most frequently used podcasting platform, edging out Spotify and Apple's podcasting apps.…Last year the entire podcasting industry made $1.4 billion in ad revenue and is set to surpass $2 billion this year, according to the Interactive Advertising Bureau. It’s a quickly growing industry but still a drop in the bucket compared to the $29 billion that YouTube made in ad revenue in 2021, or the $209 billion that Google ads made.So befitting the provincial, self-referential nature of the podcast industry — we talked about a tiny industry, on an insider-y podcast, with a guest who herself says she’s looking to get into the podcast game.Give it a listen.Read the automated transcript. Get full access to Newcomer at www.newcomer.co/subscribe

Taylor Lorenz, a columnist at the Washington Post, has helped to popularize “cheugy,” “OK Boomer,” and, most recently, “nimcels.”She wrote about “niche internet micro celebrities,” or nimcels:While influencers use their online followings to make money, “for a niche internet micro celebrity, the goal is purely to entertain, versus an influencer,” said Da. “I think this term emerged to distinguish people doing a similar thing to influencers, but for completely different motivations. Being a niche internet micro celebrity feels less capitalist, less ‘I'm a brand.' ”On this week's Dead Cat, we used Lorenz's latest story as a jumping off point to talk about the evolution of the terms “creators” and “influencers,” the rise of podcasting, and Lorenz's various Twitter scrapes. Lorenz is a language obsessive and is writing a book called Extremely Online. She doesn't like the name for the beat most people associate her with — internet culture reporter — since she doesn't see a sharp line separating the real world and digital life. We covered a lot of ground in this week's episode. We talked about Lorenz's recent tweet dismissing Dimes Square and her online beef with Marc Andreessen. “All these billionaires are so fragile,” Lorenz told us.“I love debating tech. I love it,” Lorenz said. “Andreessen had me on their podcast twice and didn't release either of the episodes.”We also discussed Dead Cat co-host Tom Dotan's latest story on YouTube's accidental podcast ascendancy. He wrote over the weekend:Two recent surveys, one by Cumulus Media and one by Voices, showed that YouTube was the most frequently used podcasting platform, edging out Spotify and Apple's podcasting apps.…Last year the entire podcasting industry made $1.4 billion in ad revenue and is set to surpass $2 billion this year, according to the Interactive Advertising Bureau. It's a quickly growing industry but still a drop in the bucket compared to the $29 billion that YouTube made in ad revenue in 2021, or the $209 billion that Google ads made.So befitting the provincial, self-referential nature of the podcast industry — we talked about a tiny industry, on an insider-y podcast, with a guest who herself says she's looking to get into the podcast game.Give it a listen.Read the automated transcript. Get full access to Newcomer at www.newcomer.co/subscribe

John is currently the executive-in-residence at Harvard Business School's Laboratory for Innovation Science at Harvard (LISH) and founder and CEO of Open Assembly, a company that provides content, community, and strategic advising to organizations, people, and platforms to co-create the future of work. He was also vice president and executive director of strategy and innovation at Crispin, Porter + Bogusky. Winsor's books include “Beyond the Brand,” “Spark,” “Flipped, and the best-selling “Baked In,” winner of the 2009 800-CEO-READ Business Book Award in marketing, Winsor is an advisor to the Interactive Advertising Bureau and the Digital Initiative at Harvard Business School, and a regular contributor to the Harvard Business Review, The Guardian, Forbes and Digiday.

To David Cohen, an industry veteran who now serves as the Interactive Advertising Bureau's chief executive officer, the media landscape is clear. “The future of video will be streamed,” Cohen says on The Current Podcast. “There is no doubt in my mind that it is going to happen. The main question is how much the industry needs to evolve from now until then.” Cohen breaks down the biggest challenges around being at the center of the digital advertising industry, Netflix starting up an ad-supported tier, the Great Resignation, and why he believes the upfronts and NewFronts will merge in this episode. “This is going to be one video market,” he says. “There is no need for the time and effort of separating them. It is a fallacy today and it will certainly be a fallacy in the future.”

Scott Schiller is a sales/marketing leader in the convergence of television and digital, in particular, monetizing the explosion of full-episode video and original content. At NBCUniversal, he built/led a $500+ million digital advertising business resulting from quickly unifying 16 separate sales/marketing organizations brought together with the acquisition of NBCUniversal. He brings a wealth of experience in the critical aspects of communication success at the intersection of content, media, and technology. Scotty is currently the Global Chief Commercial Officer at Engine Group. Schiller was a co-founder of The Interactive Advertising Bureau (www.IAB.com) as part of a small group of industry leaders who imagined the future business opportunity for digital media. Today, he is its Executive-In-Residence and leads the Digital Media Sales Certification program with over 17,000 participants to-date. Schiller is an Adjunct Assistant Professor at NYU's Stern School of Business, and a longtime member, Board of Directors/Chair, Governance Committee, Make-A-Wish/Metro New York and advisor to Cornell's Department of Communication, Scott and Lou connect on Thrive LouD as they talk shop, the world of media and the power of connecting.   ***CONNECT WITH LOU DIAMOND & THRIVE LOUD***

Frankie Boyer is an award winning talk show host that empowers listeners to live healthy vibrant lives http://www.frankieboyer.comGuests:David A. Yovannois a seasoned media and technology executive and former CEO of Marin Software and former president of technology solutions of Conversant and CEO of Gigya prior to joining Impact.com in February 2017. David has been providing strategic leadership to premier SaaS companies in the MarTech space for 20 years. He has also served on the board of the Interactive Advertising Bureau and as a lieutenant and CIO in the United States Navy. David's book, The Partnership Economy details how businesses can find new audiences, grow revenue, and deliver exceptional customer experiences.https://thepartnershipbook.com/https://impact.com/Scott Ryan on the Oscars 2022host of The Red Room Podcast, joins us to discuss the 2022 Oscars! Scott is the author of Moonlighting: An Oral History, The Last Days of Letterman, and thirtysomething at thirty. He is the managing editor of the Twin Peaks magazine, The Blue Rose and the co-president of Fayetteville Mafia Press. https://www.scottryanproductions.com/

Giving and receiving feedback, empathizing with the perspectives of others, and fighting the guilt of putting yourself first. Samantha relates the motherhood experiences that have made her grow as a person and as a professional - from calendar management and prioritization, to conflict management and task delegation. Samantha Pearlson is General Manager of South-East Asia Client Services at The Trade Desk, an advertising technology platform. She has long-standing experience in advertising and media, and a solid reputation as a leader in ad-tech. Recently, she was appointed Identity Council Member at the Interactive Advertising Bureau of Southeast Asia and India. Samantha walks us through the process of discovering her son had ADHD and tells us how keeping a long-term perspective helps her handle the cultural pressure of being a present mother, while maintaining her individuality. We discuss the importance of building a feedback culture in the workplace to develop resilience as well as dealing with the reflection of yourself that children provide. When managing differences in parenting with her husband, she signals understanding each other’s perspective as the means to find a common ground. To get in touch with Samantha, find her on LinkedIn https://www.linkedin.com/in/sampearlson/ Don’t forget to head over to www.parents.fm to stay up to date with new and previous episodes, join our community of parents in tech or drop me a line. I’d love to hear from you!

Giving and receiving feedback, empathizing with the perspectives of others, and fighting the guilt of putting yourself first. Samantha relates the motherhood experiences that have made her grow as a person and as a professional - from calendar management and prioritization, to conflict management and task delegation. Samantha Pearlson is General Manager of South-East Asia Client Services at The Trade Desk, an advertising technology platform. She has long-standing experience in advertising and media, and a solid reputation as a leader in ad-tech. Recently, she was appointed Identity Council Member at the Interactive Advertising Bureau of Southeast Asia and India. Samantha walks us through the process of discovering her son had ADHD and tells us how keeping a long-term perspective helps her handle the cultural pressure of being a present mother, while maintaining her individuality. We discuss the importance of building a feedback culture in the workplace to develop resilience as well as dealing with the reflection of yourself that children provide. When managing differences in parenting with her husband, she signals understanding each other’s perspective as the means to find a common ground. To get in touch with Samantha, find her on LinkedIn https://www.linkedin.com/in/sampearlson/ Don’t forget to head over to www.parents.fm to stay up to date with new and previous episodes, join our community of parents in tech or drop me a line. I’d love to hear from you!

La cerveza pone a prueba la publicidad de video podcasts, el negocio de podcasts para niños está floreciendo, y una súplica para más transacciones en el mercado privado en vez de en las FAANG (las cinco grandes compañías de tecnología: Facebook, Amazon, Apple, Netflx y Google). La casa productora de podcasts, Crooked Media, ha lanzado una campaña que incorpora publicidad puramente visual en su podcast llamado Offline with Jon Favreau. El patrocinio viene de un sector poco visto en el podcasting. Alyssa Meyers de Morning Brew cubrió la historia el viernes pasado, destacando una asociación centrada en YouTube entre Crooked Media y la marca de cerveza Blue Moon, una filial de Molson Coors, la empresa cervecera líder mundial. Meyers escribe, “Crooked [Media] acordó agregar tarjetas de texto que digan ‘presentado por Blue Moon’, acompañado por el logo de la marca, al principio de cada episodio de Offline en YouTube", le dijo Joel Fowler, vicepresidente de marketing comercial y estrategia creativa de Crooked Media, a Marketing Brew.” Además de la tarjeta de texto y los anuncios leído por el anfitrión en cada video, Blue Moon también comprará espacio publicitario específicamente en el canal de YouTube de Crooked Media. Joel Fowler le dijo a Marketing Brew que Blue Moon es la primera "de las grandes marcas de primer nivel que uno está viendo entrar en el espacio de los podcasts". Fowler anticipa que más empresas de los Fortune 500 adopten campañas publicitarias de podcasts multimedia en un futuro cercano. La empresa de detección de desinformación NewsGuard busca brindar seguridad de marca a través de la eliminación la desinformación en los podcasts.Joe Mandese de la editorial MediaPosts informa, "Se dice que NewsGuard está en conversaciones con al menos tres de las grandes empresas de holding de la industria publicitaria para financiar el nuevo servicio de calificación de podcasts, los cuales obtendrían un periodo exclusivo de seis meses como parte del trato." Mandese relaciona el renovado interés de la industria en nuevas herramientas de seguridad de marca CON la polémica sobre el resurgimiento de la desinformación sobre COVID-19 en el programa The Joe Rogan Experience de Spotify*.* NewsGuard busca proporcionar un proceso único con analistas humanos quienes emplearán el conocimiento y el contexto previo para determinar la veracidad de un podcast, creando listas de podcasts seguros y problemáticos con el tiempo. Suena noble el intento de NewsGuard de adaptar sus fact-checkers o, verificadores de hechos, de su blog para el podcasting, pero sí trae ligera desaprobación. Es una herramienta privada que tendrá una exclusividad de seis meses para los holdings anónimos que financien el proyecto. Su método práctico de mano que eligieron tampoco es ampliable como otras soluciones actualmente en producción, como la que ofrece Barometer. A diferencia de NewsGuard, Barometer utiliza la estructura GARM (La Alianza Global por Medios Responsables), el cual es auditable públicamente y no se centra en la exclusividad con un inversor particular. La opinión de nuestro equipo en La descarga es que el problema de la seguridad de la marca no debe resolverse con soluciones propietarias, sino con estructuras accesibles y fáciles de replicar. Otra vez, J. Clara Chan de Hollywood Reporter tiene algunos desarrollos divertidos en el mundo de los podcasts. Publicado el martes pasado, el artículo: The Booming Business of Kids’ Podcasting (El Floreciente Negocio de Podcasts Infantiles), escrito por Chan, ofrece un resumen de la enorme atención que están recibiendo los podcasts para niños. Chan dice, “Los podcasts en la categoría de infantiles y familia han visto un aumento del 20 por ciento en el alcance de audiencia desde 2019, según el informe del Spoken Word Audio Report 2021 publicado por NPR y Edison Research. Las adaptaciones de podcasts de exitosos programas infantiles están proliferando, mientras que, por el contrario, los estudios de cine y televisión se están involucrando más temprano de lo acostumbrado para adquirir propiedad intelectual de podcasts dirigidos a los niños”. Es probable que ese número del 20 por ciento sea bastante bajo, como se explica en el blog en Medium escrito por Lindsay Patterson sobre cómo la categoría de infantiles y familia necesita una revisión completa. Independientemente de dónde esté el número, es suficiente para que algunos protagonistas se interesen en el contenido de podcasts para niños. Spotify ha producido un podcast derivado de la exitosa serie de videos sensoriales para niños pequeños llamada CoComelon. GBH Kids está produciendo una adaptación para continuar la famosa serie de PBS Kids recientemente concluida: Arthur (también conocido en español como Arturo). En el lado opuesto de la ecuación, Warner Brothers está optando por los derechos de televisión del podcast inédito: 20 Million Views de Gen-Z Media. Ben Strouse, director ejecutivo de Gen-Z media, contó mientras hablaba con Hollywood Reporter: "Todos buscan buena propiedad intelectual, especialmente buena propiedad intelectual de familia, la cual es con la que contamos". Como han descubierto YouTube, la televisión, y todos los demás medios de comunicación: crear contenido para entretener a los niños es lucrativo. Ahora, el podcasting solo le toca equilibrar la publicidad para audiencias jóvenes con una legislación como la ley de protección de la infancia en internet, la cual restringa severamente las prácticas publicitarias tradicionales. El miércoles, Michael Korsunsky publicó, en la editorial Adweek, un artículo de opinión llamado "How Publishers Can Lessen Their Dependence on FAANG" o en español: Cómo los editores pueden disminuir su dependencia de las FAANG”. Korsunsky empieza con un resumen del presunto acuerdo en el que Google ofreció beneficios a Facebook, tal como tarifas de publicidad digital más bajas, a cambio del apoyo de Facebook al programa de Google llamado Open Bidding. FAANG es una sigla de los cinco protagonistas más grandes en tecnología que consisten en Facebook, Amazon, Apple, Netflix y Google. Y estas noticias hacen aparecer que la F y la G del acrónimo están juntas en cama. Además, Korsunsky no está contento. Él dice: “la noticia es una traición a la confianza de los editores, y destaca una vez más el dominio abrumador del jardín amurallado; y por lo tanto, debe tratarse como un punto de referencia para todos los especialistas en marketing digital.” Korsunsky cree que es hora de vencer los oscuros mercados abiertos y recibir con gusto transacciones directas y transparentes en los mercados privados. ¿Qué significa esto para los podcasts? Como industria, el podcasting está mejor posicionada para expandirse con programática a través de mercados privados, brindando más transparencia y mejores relaciones que los mercados abiertos. Si los anunciantes aceptan encontrar esta solución más preferible FUERA del podcasting, es probable que aumente las ventas programáticas DENTRO del podcasting. Manuela: Otra vez le traemos impactantes noticias publicadas en Twitter. El lunes, el director ejecutivo de Digital Content Next, Jason Kint, publicó un hilo de Twitter analizando las novedades en una demanda de privacidad contra Google en las cortes en el norte de California. La orden judicial exige que Ernst & Young, el auditor independiente de Google, renuncie inmediatamente a todos los archivos relevantes para la demanda. También se le ordena a Google que muestre motivos por los cuales no deben ser sancionados teniendo en cuenta la nueva información que sugiere que Google supuestamente ordenó a Ernst & Young que retuviera más de seis mil documentos confidenciales relevantes para el caso. Es una mala imagen que Ernst & Young participe de esta manera para Google, considerando que ellos realizan la gran parte de la auditoría en toda la industria publicitaria,” fin de cita. Además de las implicaciones de la industria publicitaria, Ernst & Young es una de las principales empresas de auditoría para certificaciones, como las del IAB, el Interactive Advertising Bureau. Bienvenidos al segmento del podcast: get that money, un breve resumen de las rondas de financiación de nota en que participaron compañías de podcasts durante la última semana El martes, Libsyn consiguió 4,75 millones de dólares en nueva financiación La startup de podcasts Kaleidoscope aseguró 3,5 millones de dólares en fondos y un trato de producir seis programas con iHeartMedia Para este segundo y último segmento, queremos destacar varias historias que no pudimos incluir en el episodio de hoy, pero que vale la pena revisar. Con eso en cuenta, aquí están las tres lecturas que deberías leer. La primera: The Care and Feeding of a Podcast Audience de Tom Webster — Tom habla sobre cómo competir en un mundo donde la gran mayoría de las descargas van a solo un poco podcasts. Tambien: Women Podcast Listeners: What We Know Right Now de Caila Litman — La segunda parte de nuestro artículo dedicada a las mujeres en podcasting. Y finalmente: Big Tech Always Fails at Doing Radio de Matt Deegan[GS2] — Que habla por qué la aplicación Amazon AMP, es el más reciente intento que malinterpreta a los oyentes de podcasting. ****Esto podría ser de especial interés para aquellos que recuerdan nuestra cobertura de la aplicación Amazon AMP la semana pasada. Como siempre, los enlaces para los artículos mencionados en este segmento, al igual que todos cubiertos por La Descarga se pueden encontrar en los detalles del episodio. La Descarga es una producción de Sounds Profitable. El episodio de hoy fue presentado por Manuela Bedoya y Gabriel Soto, y escrito por Gavin Gaddis. Bryan Barletta y Evo Terra son los productores ejecutivos de La Descarga de Sounds Profitable. Un agradecimiento especial a Ian Powell por su majestuosa ingeniería de audio, y a Omny Studio por alojar La Descarga.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Our guest today is Sadika Fakir, Integrated Media & Digital Director at Tiger Brands sharing her experience and thoughts around Integrated Marketing within Digital Transformation. According to AC Nielsen and the Interactive Advertising Bureau, total adspend for SA in 2020 was just over R41bn, with a 18% y/y growth in digital media. Due to COVID and shifting consumer behavior, we have seen a decline in spend in TV, radio, OOH, print and cinema but a huge increase in digital spend, especially in streaming digital video and audio channels. As marketers, we still use the “traditional” and “digital” terminology in large part because the market still talks in this lexicon. But the reality is that we have moved on to thinking about channels in terms of the strategies and messaging we are planning. We have also begun using the term “tradigital” when referring to traditional media that now offers digital components. Today we will explore this new integrated marketing space and delve into what the future looks like…. Tune in now.

Our guest today is Sadika Fakir, Integrated Media & Digital Director at Tiger Brands sharing her experience and thoughts around Integrated Marketing within Digital Transformation. According to AC Nielsen and the Interactive Advertising Bureau, total adspend for SA in 2020 was just over R41bn, with a 18% y/y growth in digital media. Due to COVID and shifting consumer behavior, we have seen a decline in spend in TV, radio, OOH, print and cinema but a huge increase in digital spend, especially in streaming digital video and audio channels. As marketers, we still use the “traditional” and “digital” terminology in large part because the market still talks in this lexicon. But the reality is that we have moved on to thinking about channels in terms of the strategies and messaging we are planning. We have also begun using the term “tradigital” when referring to traditional media that now offers digital components. Today we will explore this new integrated marketing space and delve into what the future looks like…. Tune in now. Webpage · Instagram Page

Welcome to the The Voice of Retail , I'm your host Michael LeBlanc, and this podcast is brought to you in conjunction with Retail Council of Canada.If you are a retail marketer in Canada chances are pretty good you know Eric Morris - I've known Eric for well over a decade, and I learn something new every time we catch up. Google Canada's Managing Director of Retail has been at this dent the universe company for nearly twenty years - he's one of the original 500. Over the course of his career, he has witnessed vast growth within Google and across the industry, and their evolving relationship with retailers in Canada.In this episode of The Voice of Retail podcast, Eric and I unpack the latest topics at the intersection of technology and retail. Together, we break down key forecasts and trends, and address some surprising misconceptions about the tech giant.In an increasingly competitive retail environment, Eric underlines Google's commitment to Canadian retailers - both big and small - and tackles the tough issues that come from the platforms growth and sophistication for advertisers of all sizes. Eric MorrisEric Morris is the Managing Director of Google's Retail practice in Canada, where since 2002, he has worked alongside the country's top marketers and executives.Eric has held several leadership roles at Google Canada, leading sales, operations, research, strategy and analytics for Google's advertising business. Most recently, he led Google Canada's search and performance advertising business. Previously, Eric launched and led Google's mobile advertising business in Canada.In 2016 Eric was named inventor and issued a patent in the United States for identifying rising search queries and trends at scale for advertisers worldwide.Eric was elected to the Interactive Advertising Bureau of Canada's board of directors in 2009, and served as Chair of the board in 2015-2017.Born in Montreal and raised in Toronto, Eric is a graduate of Queen's University in Kingston, Ontario. Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast,       The Voice of Retail, plus        Global E-Commerce Tech Talks  and       The Food Professor  with Dr. Sylvain Charlebois and the all new Conversations with CommerceNext podcast.  You can learn more about Michael       here  or on       LinkedIn.  

We speak to Sonia Carreno, President of IAB Canada, about the cookieless future and what that will mean for advertisers. Sonia takes us through Project Rearc, the IAB's global call-to-action for stakeholders across the digital supply chain, to re-think and re-architect digital marketing to support core industry use while balancing consumer privacy and personalization. The Rearc project quickly evolved into three working groups: Addressable audiences, Accountability, and a Global Framework, and Sonia outlines these briefly in our bitesize podcast episode. To read more about the IAB's Rearc project visit: www.iab.com/blog/project-rearc-an-industry-collaboration-to-rearchitect-digital-marketing ABOUT SONIA CARRENO Sonia has been passionate about the Internet and its forward movement in Canada from the start and brings over 20 years of experience touching virtually every aspect of digital marketing. Sonia has led global digital strategy initiatives for international brands including Gillette, Heineken, General Motors, RBC, Coca Cola and Spin Master Toys. Her work has included every discipline of online media and her specialities range from performance marketing to social media strategy and start-up strategy. She has also consulted industry associations and many publishers to help navigate the disruptive media landscape. Her passion for the industry continues in the role of President of the Interactive Advertising Bureau of Canada where she continues to help drive the industry forward and put Canada on the global stage for online media innovation. In 2021, Sonia was inducted into the Canadian Marketing, Advertising, Communication and PR Hall of Fame for her efforts in bringing the Canadian marketing and advertising industry into the digital age.

Matthew Marx is CEO and Co-Founder of Evocalize, developers of the Evocalize Collaborative Marketing Platform. Evocalize technology connects businesses to execute marketing programs together that are not possible on their own. Matt has spent over 20 years at the intersection of marketing and technology and has a particular passion for using technology to make great marketing simple. Prior to founding Evocalize, Matt worked on the senior leadership team for Austin-based marketing technology company Bazaarvoice, the London-based strategy consultancy PA Consulting Group, and on Oracle Retail's software group. Matt has helped set advertising standards with the Interactive Advertising Bureau in New York, and has an MBA from Babson College in Wellesley, MA.  See omnystudio.com/listener for privacy information.

DigitalBox'a Hoş Geldiniz!Bu videomuzda IAB Türkiye Genel Koordinatörü Ömür Erdem Çelik, Head of Marketing Melisa Matlum ile dijital pazarlama iletişimi sektörünün sağlıklı biçimde gelişmesini sağlayacak denetim ve düzenleme mekanizmalarını oluşturarak, internetin reklam mecrası olarak tek çatı altında ve tarafsız bir biçimde ölçümlenmesini ve denetlenmesini sağlayan IAB'nin (Interactive Advertising Bureau) yapısını, stratejilerini ve geleceğini konuşuyorlar. İyi seyirler.Welcome to DigitalBox!In this video, IAB Turkey General Coordinator Ömür Erdem Çelik and Head of Marketing Melisa Matlum are talking about IAB (Interactive Advertising Bureau) which created the control and regulation mechanisms that will ensure the healthy development of the digital marketing communication sector. Enjoy!

This week I talk about each of the microphones I've used in my podcasting journey. We started podcasting in the summer of 2019 with basic microphones. Since then we've upgraded them a few different times. I'll explain which ones and why. Then I found an article on podcast stats. What percentile does your podcast fall into based on your weekly downloads. You shouldn't measure the success of your podcast based solely on download stats alone. Audience engagement is good indication that you have a successful podcast. Correction: I said AIB certified, its IAB certified stats. IAB stands for “Interactive Advertising Bureau” podtasticaudio@gmail.com www.krisandkristineshow.com

About Chris Olson: Chris Olson founded The Media Trust with a goal to transform the internet experience by creating better digital ecosystems to govern assets, connect partners and enable Digital Risk Management. As CEO, Olson drives the company's vision, direction and growth plans. He has more than 15 years of experience leading high tech and ad technology start-ups and managing international software development, product and sales teams. Olson currently serves on the board of the Interactive Advertising Bureau's Advertising Technology Council. He regularly speaks about cybersecurity trends and best practices at industry events, including events hosted by the Financial, Media, and Retail & Commercial ISACs. He earned his B.S. degree in Finance and International Business from Georgetown University and Executive MBA in Finance and Information Systems from the NYU Stern School of Business. Follow Chris on Social: -- LinkedIn: https://www.linkedin.com/in/chris-olson-7a00a03/ -- Twitter: https://twitter.com/3pc_ChrisOlson Learn More About The Media Trust: -- LinkedIn: https://www.linkedin.com/company/the-media-trust/ -- Twitter: https://twitter.com/TheMediaTrust Follow Resilient Advisor™ On Social: -- Twitter: https://twitter.com/sjaycoulter -- Facebook: https://www.facebook.com/resilientadvisor -- LinkedIn: https://www.linkedin.com/in/sjaycoulter -- Instagram: https://www.instagram.com/sjaycoulter Learn more about Resilient Advisor™: https://www.resilientadvisor.com © Resilient Advisor. All Rights Reserved  

Social media platforms have become ubiquitous marketing tools. According to a report by the Interactive Advertising Bureau and conducted by PwC, social media advertising revenues reached $41.5 billion in 2020, which is nearly 30% of all internet advertising revenue. So, how can Florida lawyers leverage social media to create impactful advertisements while ensuring compliance with Florida Bar ethics rules? To help answer this question, hosts Christine Bilbrey and Karla Eckardt speak with Jesse R. Butler about The Florida Bar Young Lawyers Division's (YLD) Social Media Pocket Guide, a handbook created in collaboration with the Ethics and Advertising Department of The Florida Bar in an effort to assist Florida lawyers in complying with the rules governing lawyer advertising. Jesse R. Butler has served as the Chair of the YLD Technology Committee since 2019. He graduated from the University of Florida Law School and is a partner at Dickinson & Gibbons in Sarasota. He is Board Certified in Appellate Practice and has handled appeals throughout Florida, in Federal court, and he is also admitted to practice in the U.S. Supreme Court. Jesse was a member of the inaugural class of The Florida Bar Leadership Academy. He previously served as President of the Sarasota County Bar Association's Young Lawyers' Division after serving for several years on the board as a director and he is also the Chair of the Twelfth Judicial Circuit Grievance Committee. In 2020, Jesse was re-elected to his third term on the Board of Governors for The Florida Bar Young Lawyers Division, where he represents the Twelfth Judicial Circuit.  This podcast has been approved by The Florida Bar Continuing Legal Education Department for 1 hour of General CLE credit including 1 hour of Technology CLE credit. Course #5027. REFERENCED RESOURCES:  YLD's Social Media Pocket Guide Advertising Regulation and Information Page of The Florida Bar Handbook on Lawyer Advertising and Solicitation Quick Reference Checklist – Targeted Social Media Advertising Guidelines for Networking Sites Florida Ethics Opinions Search 

My advice to you this week is that if you want your podcast to grow, it's NOT ABOUT YOU. Many people start a podcast because they feel it's the "in" thing to do, or "my friends say I'm funny," or a myriad of other reasons.  But if you want people to listen to your podcast, if you want to grow your audience, if you even want to MONETIZE your show...it has to be about your listeners.  What is a LISTENER getting out of your show?  Are they informed, entertained, or educated? Have you been able to connect with them on an emotional level?  People aren't going to listen to your podcast just because they like you and you asked them to.   Too much other content exists to compete for their attention. You've got to stand out from that crowd.  Incidentally, that's a lesson that baby radio DJ's have to learn.  When we first crack the mic, the world is our oyster. But to succeed as an entertainer, you have to make the content about the listener.  Memo to college senior Jag: No pop radio listeners in Syracuse, New York care about the Patriots winning their first Super Bowl?  Get the idea?Seth Rogen is developing a podcast for SiriusXM and Stitcher.  And Spotify will exclusively host Michigan Native Dax Shephard's Armchair Expert podcast.   They'll still be free, but only on Spotify as of June 1st.Speaking of Spotify, they'll soon roll out high fidelity audio for music and transcription for podcasts. Also, combining both sides of their business, they have now figured out a way to let podcasters use full songs, not just clips, in their podcasts.  It has to do with their music licensing deals.  Sounds great, right?  Well, hang on a second.  This will work on Spotify, but you still can't legally publish that same show on Apple and other platforms.  And that's important, because Apple and Spotify are still the biggest two platforms out there. Who's got a bigger slice of the pie? Well, depends who you ask.   Podcast host Libsyn has Apple way ahead, but podcast host Buzzsprout has Spotify in a dead heat.  Now there's a lot of technical back-end reasons for this discrepancy. James Cridland, as always, breaks this down brilliantly in Podnews here: https://podnews.net/article/spotify-apple-podcasts-market-leaderBut the key takeaway is this.   Be everywhere you can be.  At the very least, make sure your podcast is on Apple, Spotify, and Google.  And you can consider other desintations like Stitcher, iHeartRadio, TuneIn, Amazon, and Pandora.  It doesn't cost you a dime to be on any of these, so you may as well do it.Podcast advertising grew 19% in 2020, according to the Interactive Advertising Bureau.  And listeners don't mind commercials.  In fact, they are more effective in the podcast medium, according to a study from Cumulus Media and Signal Hill Insights, as reported by PodNews: https://podnews.net/press-release/cumulus-signal-hillPodcast Movement first week of August in Nashville: They've announced their first group of speakers, and have a scholarship program open to students: https://podcastmovement.com/featured/1st-round-of-pm21-speakers-announced-plus-scholarship-applications-are-open/I'm looking forward to my first in-person podcasting event in two years. And if you're coming to Nashville, I'd love to connect.  Until next week, stay healthy and stay safe.  Lata!

Welcome in, I'm Jon Gay.  There are typically two types of people that start a podcast  Some throw caution to the wind and just go for it.  Others meticulously plan every detail before they start.  Now, there's probably a happy medium between those two extremes.  But too often, folks think once they start the show, it has to stay the same format.  So my advice to you this week is that it's ok to make changes to your podcast.  For example, take the two biggest podcasts I listen to.  The Daily from the New York Times used to run a 2 minute list of credits at the end of every Friday show.  I doubt a ton of people stuck around for that.  Now, they do 30 seconds at the end of each episode thanking the behind the scenes staff.   And Pod Save America used to be 2 segments with the hosts, followed by a guest. Over the last few weeks, they've played with having the guest as the middle segment and moving them around, probably because they are looking at their listening stats and what causes tune out (which you can usually get on premium plans from podcast hosts).  And even me, I've been trying different things with the video version of my podcast, as well as playing with the compression settings on my audio.   Here's the point.  Whether you have 5 million downloads or 5 downloads, you can always make changes if you think it will improve the show.  Unless it REALLY degrades the quality of your audio or your content, it's not going cost you audience.Speaking of audience, podcast Facebook groups are always littered with the question "How do I grow my audience?"  Some are looking for hacks or cheap tricks.  Others are willing to invest time and effort into tried and true strategies.  But this week's newsletter from Vancouver podcast company JAR audio breaks it down so beautifully simply: The One Question to Answer to Grow Your Brand Podcast Audience. Why should someone listen to my brand's podcast?There are a million ways to try to game the charts, artificially increase your downloads, and otherwise stroke your own ego with numbers.  But if you want true, honest growth on your podcast, start with the content.  Why would someone else want to  listen?The IAB, or Interactive Advertising Bureau, projects that not only will podcasting revenue hit ONE billion dollars this year, but it will hit TWO billion dollars by 2023.  https://podcastbusinessjournal.com/iab-projects-2-billion-in-ad-revenue-by-2023For example, The New York Times has announced their Q1/21 results. Revenues overall are up 6.6%; digital advertising revenue, which includes podcasts, grew from 48.2% of the company's revenue a year ago to 61.3%.Also, iHeartMedia reported their first quarter earnings, with Year over Year numbers doubling, from nearly $16 million to over $38 million.  Worth noting their total revenue is DOWN 10% year over year.    But hey, they have launched a self service ad platform where you can create an ad to run on your favorite podcast or radio station.   Looks like they're automating away sales people the way they did on-air DJ's.   I feel like I say this every week, but it's worth repeating.  iHeartMedia, Audacy, and many other companies are focused on podcasting and digital audio.  These are huge companies that have to answer to stockholders.  The only way that radio will survive is if it's owned by smaller companies that can afford to invest in local markets and local talent that can connect with their audiences.   For iHeart, it's hard to care about  Cheyenne when you're worrying about New York.Let's do a quick check-in on Apple Podcasts - James Cridland at PodNews says they are now crawling his feed for new content every 20 minutes as opposed to two hours. And it seems the bugs are slowly being worked out of the new system.  However, for some users, the new iOS update seems to be downloading every episode of every podcast you subscribe to - this can be a major issue if you've got limited storage space left on your device.  Here's an article on how to fix that: https://tidbits.com/2021/05/04/prevent-apples-updated-podcasts-app-from-eating-your-storage/Now, while Apple struggles, Spotify continues to revolutionize the podcast space.  If you like a particular story in a podcast, you can now share that exact SPOT in a podcast to social media through Spotify.  For example, share today's episode at this spot....right here.Finally, if you want to know more about Clubhouse - now available on Android in the US - the venerable Edison Research is doing a webinar about all things Clubhouse this Tuesday, May 18th, at 2pm Eastern. https://us02web.zoom.us/webinar/register/6516203299295/WN_U80SXPDQROenIIxcNmYPJAAs always, if I can help you start or improve your existing podcast, feel free to reach out to me on social media at JAG in Detroit or on my website, JAGinDetroit.com. 

In today's episode of this podcast: The Interactive Advertising Bureau has forecast that podcast ad revenue in the US will hit $2B by 2023. In other news, Microsoft has decided to close its Azure Blockchain Service from September 10, 2021. --- Send in a voice message: https://anchor.fm/whatsnewonthenet/message

Thank you to all of you who commented on last week's special episode, The Death of Music Radio.  I was worried about coming across as bitter toward radio, but most folks in those circles found my commentary maybe a little harsh, but fact-based and fair.  Here's a link to last week's episode. https://bit.ly/jagshow040221Twitter almost bought Clubhouse. Business Insider says they were in talks to buy the platform for $4 billion, but those talks fizzled out.  As far as this week's actual acquisitions, Spotify bought Locker Room, sports version of Clubhouse. and Libsyn bought Advertise Cast.Speaking of Spotify, have they overtaken Apple?  Looks like we're going to get some competing data for awhile.  Podcast host Buzzsprout says they had more downloads on Spotify than Apple Podcasts in March. As far as podcast hosts, they appear to be on their own with this claim.   Other hosts still say Apple is number one, but we could be seeing the beginnings of a sea change.At the other end of the spectrum, Samsung mobile phones are going to come with the Samsung Free app, which you can also use to listen to podcasts.  We'll see if that affects Spotify and Google Podcasts on Android devices.iHeartMedia is continuing to pad its All Star roster, announcing podcasts  with Robin Roberts, Bethany Frankel, and Chelsea Clinton.  They've bought and leveraged their way into being the top podcast publisher by audience, according to Podtrac.  As for their app, not a ton of use outside radio circles.Amazon continues to invest in the podcasting space. Podcast producer Wondery, now owned by Amazon, going to double its staff, hiring in California. https://variety.com/2021/digital/news/wondery-jen-sargent-podcast-double-staff-1234942792/This morning, I had a client ask if she should ask for reviews at the end of her show.  It's a common misconception that reviews will get you to the top of Apple's charts.  What actually gets you to the top is an algorithm that Apple won't share, but we have learned that gaining new subscribers, now called followers, helps.  But more importantly, the charts aren't how people find podcasts.  Top 3 methods of podcast discovery are internet searches, social media, and old school word of mouth.While we're on the topic of Apple's charts, Dan Misener of Pacific Content says a year ago, so-called "G-dCasts," or religious podcasts, were the top category. Now, in 2021, it's Education, followed by Society and Culture.  Misner also says, if on the fence, pick the least crowded category for your show. https://blog.pacific-content.com/the-most-crowded-categories-in-apple-podcasts-april-2021-edition-273b3d59866ePodChaser has brought back its Reviews For Good program, donating 20 cents to Meals on Wheels for every review you leave on their platform. https://www.podchaser.com/articles/reviews4good/reviews4good-2021I often get asked how to monetize your podcast. It's not easy.  Generally speaking, you've got to have a ton of downloads, or have a really specific niche to your podcast.  But here's some good news.The IAB, or Interactive Advertising Bureau, says advertising in the digital audio space was up 12.2% in 2020, despite the pandemic. If you are wondering about the effectiveness of podcast ads, consider this.  I heard enough live read ads on Pod Save America for Magic Spoon cereal that I finally decided to try it.  The idea is that its sweet like the cereal you had as a kid, but high in protein and low in carbs and sugar.  And they say it's less than 2 bucks a bowl.  Problem is, minimum purchase is 4 boxes, and even with discount codes, that's $35.  I finished my first box, the chocolate, which is basically a Cocoa Krispies knockoff.  Little sweet, but not bad.  I still have the Cinnamon Toast Crunch and Frosted Flakes knockoff flavors to try. Bottom line, not bad, but not worth $35.  Now I'm not saying go back to sugary cereal, but some carbs are OK.  We need to stop vilifying them, just ask my registered dietician client, Melissa Joy Dobbins, host of the Sound Bites podcast.  But my point is, podcast advertising works.Squadcast has a blog on monetizing your podcast, including promo exchanges, targeting advertisers, working with large agencies, and even trying a service like Podcorn to pair podcasters up with advertisers.  I'm going to try it.: https://squadcast.fm/blog/make-money-heres-howSquadcast is still my preferred remote recording app, but they have a limit of 4 participants.  I have been using Riverside.FM for larger groups on a recording.  And big news from Riverside this week - they have an iOS app in public beta.  The idea behind it is that if your guest has an iPhone or iPad, you can have them on your podcast or video, using their device's camera and microphone.  Again, it's still in beta, but could be a game changer if you have remote guests that aren't easily in front of a computer.Other tech news this week - Spotify is testing a "Hey Spotify" feature that will work like Google, Siri, or Alexa to allow your Spotify app to play music or podcasts.   And for those of you, who like me, use the Rodecaster Pro box, THEY have a firmware update, also in Beta.  It's got enhanced features for the sound pad buttons, a button to mute audio on the fly, and something they call the "trash talk" button, that will mute everything being sent over Bluetooth or USB to your guest.  Not a huge fan of the name, and remember that golden rule of broadcasting.  Always assume any mic you are around is hot.Finally, a huge thank you to Professor Tina Perkins and her Newhouse class at Syracuse University, who had me join them via Zoom as a guest speaker this week.   It's been quite a journey over the last 20 years, working my way through radio, then eventually starting my own podcasting company and watching it grow.  To be asked to come back and speak to some really insightful and engaged students at my alma mater was a really cool and humbling moment for me.  A bucket list item for sure.As always, if I can help you create or improve your existing podcast, find me online at www.jagindetroit.com

On this episode of Marketing News Canada, Darian Kovacs interviews Sonia Carreno, President of the Interactive Advertising Bureau of Canada Sonia chats with us about the supporting Canadian news, looking for trends that are going to impact the ecosystem and the untapped potential of podcast monetization. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Follow Marketing News Canada: Twitter - twitter.com/MarketingNewsC2 Facebook - facebook.com/MarketingNewsCanada LinkedIn - linkedin.com/company/marketing-news-canada YouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNw Website - marketingnewscanada.com Follow Darian Kovacs: Website - jellymarketing.com/darian LinkedIn - linkedin.com/in/dariankovacs Facebook - facebook.com/dariankovacspage Instagram - instagram.com/dariankovacs Twitter - twitter.com/dariankovacs Follow Sonia Carreno: Website - https://www.iabcanada.com/ LinkedIn - https://www.linkedin.com/in/soniacarreno/ Twitter - https://twitter.com/passagec --- Send in a voice message: https://anchor.fm/marketing-news-canada/message

Despite the disruption from Covid, on so many levels, it has been a time of innovation and acceleration in the digital industry. Things have changed dramatically and enabling many of those changes has been the IAB, known as the Interactive Advertising Bureau, the industry trade group that serves the digital publishers and the broader digital media ecosystem. Heading the IAB is David Cohen, who happened to take over the IAB in March of last year, just as we entered the lockdown.  Tough task, but this advertising veteran, most recently president of IPG’s MAGNA, is demonstrating what agility looks like. In this BeetCast podcast, we spoke about the upcoming IAB Annual Leadership Meeting, a tentpole event that was planned to take place in Palm Springs in March, but now is virtual.  At the conference, David will host a much anticipated fireside chat with Dr. Anthony Fauci. He anticipates a big virtual conference turnout, bigger than the number of folks who could manage to travel to Palm Springs.   This is one of the upsides of successful virtual events, he explains. In our chat, we spoke about social media and disinformation, the growing value of news, the importance of identity in a post cookie world, and the accelerated convergence of digital media and television. Please subscribe to the #BeetCast on your favorite podcast service.  The BeetCast is sponsored by Tru Optik, a Transunion company.

En @NotiPodHoy ✅ Huawei añade sección de podcasts a su navegador. ✅ Benztown y Yellowtec ofrecen kit de un micrófono con música PodSafe y una introducción para el pódcast. ✅ Veritone lanza la biblioteca y los servicios de licencias de audio premium. ➽ Panelistas en evento de Interactive Advertising Bureau aseguran que los podcasts son “disruptores de medios”. ➽ Los retos de hacer un pódcast en Colombia. ➽ Teo Rodríguez escritor, guionista y podcaster que ha producido series muy escuchadas para Podium Podcast y Juanma Ortega un popular locutor de radio en Melodía FM, que dirige la productora Estudios Quinto Nivel y es director creativo de la agencia Hello Radio comparten consejos prácticos para crear buenos podcasts. ➽ Las plataformas de podcasts que luchan por dominar el mundo tienen un largo camino por recorrer.

Meet Beth Marchant, CEO & Lead Brand Designer at The Marchant Co. With a long history in graphic design and small business branding, Beth has developed a solid love of watching brands market their business through well rounded strategies and social communities. She is certified in Social Media Marketing through the Interactive Advertising Bureau of Canada and holds a high honours diploma in Visual Merchandising Arts from Sheridan College. She loves webinars and online courses, and knows it would be naive to think she knows enough about anything to stop learning. She lives for the work from home life, and thoroughly enjoys the multi-tasking of freelance work and family with her partner and children.

This week, Adrian talks to one of the thorns in the side of big tech companies. Dr Johnny Ryan recently joined the Irish Council for Civil Liberties, having spent much of the last two years taking action against Google and the Interactive Advertising Bureau in his role with the privacy browser, Brave. His main point is that the system still tolerates big tech and online ad companies brushing over our data privacy rights on issues like consent and what happens to the sharing of our personal profiles once we click on a website. Adrian asks him what his idea of an internet with stricter enforcement of European rules might look like and whether he thinks this is likely.

En NotiPod Hoy Según un estudio reciente de IAB, Interactive Advertising Bureau, la pandemia de COVID-19 ha frenado el crecimiento de los ingresos por publicidad de podcasts, pero la industria sigue en una buena posición para crecer. Según IAB, la categoría  número 1 en el podcasting son las noticias, que obtienen el 22% de los ingresos. De acuerdo con el estudio ‘Share of Ear’, las personas mayores de 13 años comienzan a escuchar diariamente un promedio de 75 minutos más tarde de lo que acostumbraban antes de la pandemia, en marzo. La mitad de los encuestados escuchaba audio aproximadamente a las 7:15 a.m. antes del brote de COVID-19, pero durante el segundo trimestre comenzaron hacerlo a las 8:30 a.m. Demandan a Gimlet Media porque sus podcasts no son accesibles para personas con problemas auditivos. Scripps y SiriusXM finalmente cierran el acuerdo de compra de Stitcher por 325 millones de dólares. Zeno Media y NPR anuncian la distribución de contenido de podcasts a los oyentes de la diáspora. El popular software de grabar y editar audio PreSonus Studio recibe una actualización en la que estuvieron trabajando por años. En el portal Irish Tech News han entrevistado a Lory Martínez, CEO de la empresa, quien ha hablado sobre el negocio de los podcasts, cómo creó su compañía y el futuro que tienen. Pódcast recomendado Descubre tu marca personal. Es un pódcast en el que se analizan metodologías y estrategias para crear tu marca personal. María Gómez, su conductora, ayuda a los oyentes a descubrir y tomar las riendas de la huella personal que dejan en lo personal y profesional. También incluye entrevistas

Ahora también en algunas ocasiones te compartiremos episodios especiales, de cuando Juan a tenido participaciones en eventos, conferenciad, entrevistas, entre otros. No te las pierdas, estarán muy interesantes y te dejarán grandes aprendizajes. Hoy te traemos su participación en el encuentro de C Level de Interactive Advertising Burea, donde nos hablará del Rumbo a la nueva empresa: Consciente y responsable de su impacto social. Emprendimiento social, innovación, startups y negocios. En este enlace puedes acceder a los beneficios de Doppler:     bit.ly/dopplerdisruptivo

Paula Hulley, CEO of IAB SA, with 20 years' experience in brand building and engaging consumer experiences, shares with us the role of IAB in South Africa, it's make-up and purpose for brands, agencies and marketers in the industry. The IAB helps drive the interactive advertising and marketing industry forward through the efforts of committees and councils in various industry segments. Tapping into the brightest minds in the industry. She gives us a sneak peak into her world and unpacks some of the big projects that her and the team are working on for 2020 and beyond. Get more information: https://www.iabsa.net/home/ Get involved: hello@iabsa.net Webpage · Instagram Page

Paula Hulley, CEO of IAB SA, with 20 years' experience in brand building and engaging consumer experiences, shares with us the role of IAB in South Africa, it's make-up and purpose for brands, agencies and marketers in the industry. The IAB helps drive the interactive advertising and marketing industry forward through the efforts of committees and councils in various industry segments. Tapping into the brightest minds in the industry. She gives us a sneak peak into her world and unpacks some of the big projects that her and the team are working on for 2020 and beyond. Get more information: https://www.iabsa.net/home/ Get involved: hello@iabsa.net

Esta semana, o podcast Mulheres Positivas traz as melhores dicas para escrever ótimos textos no LinkedIn e ter destaque nas mídias digitais. Nossas hosts entrevistaram Ana Moisés, alta executiva do LinkedIn, uma mulher inspiradora com mais de 20 anos de experiência no mercado brasileiro de mídia digital que representa a empresa em eventos direcionados ao desenvolvimento da liderança feminina no futuro e faz parte do grupo Women at LinkedIn. Ela também terminou recentemente seu segundo mandato como presidente do IAB BRASIL, o Interactive Advertising Bureau também conhecido como Associação de Mídia Interativa.

Las tendencias Digitales 2020 se convertirán en un referente para las empresas que trabajan en la industria de la comunicación. Año tras año diferentes organizaciones y profesionales se aventuran a plantear cuáles serán las tendencias del momento. Pero sin duda, uno de los documentos más seguidos es el que produce IAB Spain. Ese es el caso de su reciente publicación Tendencias digitales 2020. IAB, Interactive Advertising Bureau es la asociación de empresas de mercadeo, publicidad y comunicación más grande del mundo. En este podcast les compartiremos cuáles son esas tendencias. Ésta cuenta con 24 comisiones de trabajo que desarrollan, definen y regulan aspectos de la publicidad digital. Además, brinda herramientas para la industria digital como investigaciones de mercado, libros blancos, guías o estándares. ¿Cuáles son las Tendencias Digitales 2020? Las tendencias digitales para este año son 17. Aquí te mencionamos el Top 5 de las tendencias digitales 2020 • #5 Digital out of home: Busca aumentar los formatos digitales de publicidad en las calles. De esta forma, unirá el mundo digital y el mundo físico de los usuarios. • #4 Data: Con la llegada del 5G y la producción masiva de datos se logrará rastrear los “micromomentos” en el proceso de compra de los usuarios. Esto ayudará a que las empresas que tengan CRM, DMP y CDP mejoren la experiencia de sus clientes. • #3 Branding: Esta tendencia busca que las marcas ofrezcan una experiencia diferenciadora donde más allá de la venta de productos, muestren compromiso con los clientes. • #2 Branded Content & Publicidad Nativa: Ambos formatos se separan. El Branded Content se encargará de la experiencia de la marca desde un plano emocional y la Publicidad Nativa trabajará en la conversión de los usuarios. Top #1 de las tendencias digitales 2020. Te lo contaremos en nuestro podcast. Tendencias digitales 2020: la número 1 ¿Por qué es importante que tengas en cuenta la tendencia número 1? • Es el medio que deben usar los influencers para tener éxito en el 2020 • Permitirá que llegues a audiencias específicas • Ayudará a que crees nuevas posibilidades de comunicación • Te apoyará en tu búsqueda de contenido • Permite a las marcas crear legitimidad ante sus audiencias • Ayuda a los usuarios a ser más receptivos con las marcas • Es un formato que permite una comunicación personal • Es un tipo de comunicación que es más amable • Estimula la creatividad e imaginación de los consumidores del mensaje • Es un formato más accesible para las personas • Tiene una gran variedad de posibilidades de lenguaje y de estilos • Te ayuda a transmitir la cultura de una organización Recursos recomendados IAB Spain https://iabspain.es/ya-puedes-descargar-top-tendencias-digitales-2020/ Conversaciones que transforman https://pod.link/1481363465 Mil palabras https://milpalabras.com.co/ Recuerda por favor escucharnos y suscribirte en la plataforma de tu elección. ¿Quieres compartir alguna idea? Escríbeme a santiagorios(ARROBA)milpalabras.com.co. Voy a leer los comentarios que me lleguen así estén en desacuerdo conmigo (pero que sean respetuosos).

Back in June, the Interactive Advertising Bureau released a report estimating that the podcast industry generated $479 million in 2018 and is projected to make $1 billion by 2021. Not only is this a tiny pittance compared to the money generated by other mediums like TV and search, but podcasting has also been limited by its over-reliance on advertising. Unlike, say, Netflix or The New York Times, most podcast companies have struggled to diversify their revenue beyond advertising, and most major podcast apps don’t provide a way for podcasters to directly collect money from their listeners. But several companies, like Spotify and Luminary, are attempting to bundle exclusive podcasts and sell access to them behind a subscription paywall. Other platforms assist individual podcasters in converting their listeners into paying subscribers. The company Glow fits into the latter category. Founded a little over a year ago, Glow developed technology that allows a podcast’s paying subscribers to listen to paywalled episodes on their podcast player of choice. I recently interviewed its co-founder Amira Valliani about how she’s solving the paywall problem and why she thinks paid podcast subscriptions will eventually scale.

Methods NOT TO USE to Increase Downloads pt 1 In the last episode, I covered some of the information on the Interactive Advertising Bureau and how the IAB has instituted guidelines for podcasters in relation to their download reporting. These methods have been widely accepted by many podcast hosting platforms and incorporated, basically industry wide. You would heed well to adhere with the standards if you want to be a podcaster of excellence. In order to accomplish that, here are some unscrupulous methods that some podcasters used to find popular in an attempt to increase their downloads. Here is my list of ways you should not use to increase your podcast downloads 1. DO NOT try to update your podcast feed from http to https all at once. Yes, this is a nice thing to do to update your security protocol. But if you do so for all of your episodes, you will "spam" load every single episode into your subscribers feeds as a new download! The RSS Feed recognizes the URL as "new" (because of that added "s") and will send it out to every single one of your subscribers! This could cause many of them to cancel their subscription to your show! 2. DO NOT spam your social media platforms many, many times per day in an effort to promote your podcast or your episodes! Although social media is a great way to promote your podcast, only a few times per day on each of your platforms should be used. If you are posting 10-15 or 20 times (or more) per day on each platform, you will be considered a "spammer" and may lose followers / subscribers in the process. You may get banned from the platform! DO NOT USE THOSE METHODS! DO NOT USE THOSE METHODS! In the next episode, I will cover a few more methods you SHOULD NOT USE before I get into some tried and proven methods you can use! Please subscribe to this series so you will be notified when a new question has been answered. If you have a question about podcasting, be sure to "Ask Bob" by going to my website at www.podcast-training.com (www.podcast-training.com) and use the contact form! If you would like to watch the video I created for this episode, it is available on YouTube at this link: https://youtu.be/Rp8uTR9C9Jo (https://youtu.be/Rp8uTR9C9Jo)

Although contentious at times, the IAB (or Interactive Advertising Bureau) governs the way that we measure "downloads" in the podcasting industry and as the major hosts move toward IAB certification (a fairly new certification), what does this mean and what are the alternatives to the IAB, if any? In fact, do we even need podcast measurement standards?! Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I'm your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & http://captivate.fm/ (Captivate.fm), the world's only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free. Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you're wondering what the best next step to take for your own podcast is, whether you're a new or veteran podcaster, go and take our short, five minute survey where I'll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to http://rebelbasemedia.io/grow (RebelBaseMedia.io/grow). Don't forget the more you expect from yourself, the more you WILL excel! P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.markasquith.com/aweber (MarkAsquith.com/AWeber) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp Chartable - https://chartable.com/privacy

FFT011 Talking Sales and Digital Media with Advertising Tycoon David J. Moore David J. Moore is a serial entrepreneur, an advertising tycoon, and the CEO of BritePool. BritePool is a company dedicated to connecting consumers, advertisers, and publishers through smarter, more responsible data-sharing strategies while securing their “identities” under the anticipated new laws that govern consumer data protection. With over 40 years of experience in media and technology, David has vast experience in all areas of the digital marketing arena. He is a member of the Interactive Advertising Bureau’s Board of Directors and Executive Committee and has previously served on the boards of DASL and DTSI. David Moore joins me today to share his journey into sales and digital media and how he became known as an advertising tycoon. We discuss the importance of positive thinking and being enthusiastic and how it impacts your ability to achieve your sales goals. We discuss why it’s critical to focus on your strengths instead of your weaknesses and the value of practicing your sales skills to continue to improve. We discuss the work habits every salesperson should develop to become more effective and efficient and what proper sales etiquette is in today’s digital marketplace. We also discuss how digital media sales differ from traditional sales and David shares advice for salespeople in the media industry. “Selling media digitally is a lot different than selling it in the traditional sense.” - David J. Moore   This week on Food For Thought Lunchbreak: How David got started in sales and marketing and how he became known as a sales and advertising tycoon What inspired him to work with BritePool The value of positive thinking and being enthusiastic The importance of focusing on your strengths instead of your weaknesses The impact of being persistent and persevering to close the sale Critical work habits every salesperson needs to develop The value of building relationships and how they impact your sales goals Proper sales etiquette in today’s sales and marketing environment The value of giving and receiving feedback and positive reinforcement What the future holds for sales executive careers and how artificial intelligence will impact the future sales workforce David’s advice for salespeople in the media industry Resources Mentioned: The Power of Positive Thinking by Norman Vincent Peale The Effective Executive: The Definitive Guide to Getting the Right Things Done by Peter F. Drucker The One Minute Manager by Ken Blanchard and Spencer Johnson M.D Connect with David J. Moore: BritePool It’s Time to Get More Sales Thanks for tuning into this week’s episode of Food For Thought Lunchbreak with Steve Bookbinder. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us an honest review. Don’t forget to follow us on Facebook, Twitter, and Instagram and share your favorite episodes on social media. And for more great content, news, and information on sales and marketing, be sure to visit the DM Training website.   Food For Thought Lunchbreak with Steve Bookbinder is produced by Auxbus. You can create your own great podcast - faster and easier - at Auxbus.com

The Interactive Advertising Bureau recently estimated that podcast industry revenue grew by 53 percent last year and is projected to reach $1 billion by 2021. With so much year-over-year growth, it shouldn’t be any surprise that many media companies  are aggressively expanding their podcast operations. This is certainly true for Vox Media, which over the past few years has launched over 150 podcasts on topics that include technology, politics, and sports. The audio medium is now an eight-figure business for Vox. I recently sat down with Marty Moe, the head of Vox Media Studios, to talk about how the company is monetizing these podcasts, what he thinks about Spotify’s entry into podcasting, and why he thinks he can grow Vox’s podcast revenue from eight to nine figures.

En NotiPod Hoy: Crecimiento de la publicidad en podcasts. Los especialistas en marketing cada vez están más interesados en el podcasting y eso se refleja en el gasto en publicidad de los últimos años. Según un nuevo informe del grupo industrial Interactive Advertising Bureau y la firma de contabilidad PricewaterhouseCoopers LLC, en 2018 los anunciantes estadounidenses gastaron $479.1 millones en publicidad en podcasts en 2018, un 53 por ciento más que los $313.9 millones de 2017. Además, se espera que en 2019 esa cifra aumente a $678.7 millones. El consumo online aumenta en 2019. El tiempo que invierten los usuarios en ver televisión, escuchar radio o leer periódicos o revistas se ha estancado e incluso disminuido. Los medios digitales, por su parte, están experimentando un crecimiento y el audio digital es uno de los responsables de dicho aumento. Según datos de eMarketer, esto se debe no solo a la adopción de los altavoces inteligentes, sino también al aumento de la popularidad de los podcasts. Los podcasts como una nueva forma de comunicar. BBVA cuenta cómo los podcasts se están convirtiendo en una interfaz en la comunicación de las compañías. Los medios más importantes del planeta como BBC y The New York Times, así como grandes empresas como IBM y Goldman Sachs están apostando por este formato para enganchar a su audiencia. Y por ello, BBVA desde 2017 cuenta con su canal de podcasts, el cual ha ido creciendo progresivamente. Ahora tienen más de diez programas con temáticas diferentes. SEO para podcasts. Optimizar tu podcast para los motores de búsqueda es muy importante ahora que Google ha anunciado que estos programas comenzarán a aparecer en los resultados de búsqueda. De allí que es fundamental aprender a estructurar los episodios pensando en el SEO. Desde el portal SEO Trade News explican cómo hacerlo y destacan la importancia de agregar palabras clave, así como hacer transcripciones de los episodios. Las barreras que obstaculizan el crecimiento del universo de podcasts. En un reciente estudio, Tom Webster, vicepresidente senior de Edison Research, analiza las cuatro barreras que están limitando el crecimiento del podcasting, siendo una de ellas la capacidad de descubrimiento. También asegura que la lenta entrada de Google al podcasting, considerando que tienen la mayor cuota de mercado móvil con Android, ha retrasado el crecimiento del formato. El Observatorio de Podcast de Puerto Rico sigue creciendo. En su más reciente actualización, Enrique Vargas, el creador de este directorio, ha informado que ya tiene 651 podcast incluidos. El podcasting en España. ¿Cuándo despegará el formato? Según el EGM (Estudio General de Medios), la escucha de podcast en el país apenas significa un 1,6 por ciento de la escucha total de radio. Una imprenta para imprimir audio. La compañía Gutenberg & Co ha lanzado la Gutenberg One, la imprenta más pequeña del mundo capaz de convertir archivos de audio en formato libro. El Callejero celebra las 100.000 descargas. El podcast de Iván Patxi Gómez Gallego ha conseguido esta cantidad de descargas en solo diez meses. Podcast recomendado: Historias perdidas. Es un podcast en el que se hace un recorrido por los grandes enigmas del mundo. Son historias narradas por León Krauze y basadas en sus libros y relatos radiofónicos.

33Across is an advertising technology company focused on solving the challenge of consumer attention. Their Attention Platform is the first programmatic solution to unify high-impact creative, quality supply, and true technology-driven scale. Delivering superior audience engagement to brands and providing publishers with the ability to drive incremental revenue, the platform results in greater efficiency and a better consumer experience. While online ad spend grew to $88 billion last year, according to the Interactive Advertising Bureau, more than 90% of that growth last year went to Google or Facebook. Meanwhile, these two companies – and suddenly AT&T - are seemingly scooping up adtech companies left and right. So the obvious question is, is it even possible in this new world to be a profitable independent digital advertising company? Or, are all these companies, to put it bluntly, screwed? Eric Wheeler should have been feeling good. It was July of 2012 and he’d just raised a $13M Series C round. But, the founder and CEO of high-flying adtech startup, 33Across, had an uneasy feeling. One that would soon morph into despair. Seemingly overnight, 33Across would see millions of dollars in pipeline disappear while it saw its near profitable status turn into millions of loss. That $13M Series C was quickly evaporating. Eric knew he had to make some changes immediately. Ones that would involve re-inventing the company. All told, 33Across would lose $4M more than planned in the turn-around. Looking back on the experience, Eric says, “What I didn’t realize at the time was how incredibly hard it is to take a business and turn it so quickly when faced with such strong and dominating headwinds.” Eric shares the dramatic 180-degree pivot the company made and creating an entirely new business model while simultaneously convincing investors and customers (agencies and large brands) to stick with the company. And, the turnaround has been dramatic. 33Across has seen 100% year-over-year growth for the past four years and has effectively gone from zero revenue to an annual run-rate of $100M while becoming profitable. How did Eric accomplish this feat? “The things that were putting our model out of business - the move to programmatic (automated online) advertising, the need for more transparency, the focus on greater ad quality - were the exact things that we ended up basing the business on going forward.” Listen to Eric Wheeler's inspirational story on my daily tech podcast.  

Publishers were fast to adopt the ads.txt initiative from the Interactive Advertising Bureau but the demand hasn’t matched up. And according to Nicole Goksel, the senior director of digital revenue operations at Tribune Media, it needs a lot more work. In our latest episode, Goksel discusses how ad fraud remains hard to solve, how the news category is still suffering and more.

Digital Marketing Tips from Taylor Swift, Nine Digital Marketing Stats and Facebook Live Expands In this episode, Vincenzo dives into digital marketing tips from Taylor Swift, including: Use FOMO for good Take the time to appreciate your consumers Create special experiences. We also take a look at nine intriguing digital marketing stats from this past week. Here they are in quick format: Social video continues to explode. Facebook reports over 100 million video views daily! Apartments.com finds success early on with their Super Bowl ad and, so far, their teaser ad has generated 370,000 YouTube views. The 2016 election is the mobile election. 67% of Hispanics and 60% of black voters visit political sites on their mobile devices, per a report from the Interactive Advertising Bureau. Millennials unlock their phones 200 times a day! Now, lock-screen advertising company, Unlockd, is attracting brands like Levi's, Starbucks and Hulu. Smartphone and tablet search dominated Q4. Mobile accounted for 52% of Google clicks. OTA said that 91% of data breaches in the first part of 2015 could have been avoided if the companies had done their technical due diligence. Facebook goes native, and native ad formats make up more than 80% of impressions. Hilary Clinton and Bernie Sanders battle it out on social. Democratic presidential hopeful Bernie Sanders has more than 2.5 million Facebook fans, besting rival Hillary Clinton's 2.2 million. But Clinton has 5.24 million Twitter followers, easily beating Sanders (1.24 million) on the microblogging site. Meanwhile, they are generally even on Instagram—Hillary has 762,000 followers, edging Bernie, who has 635,000.  Trump and Cruz continue to battle it out on live streaming video platforms. Donald Trump and Ted Cruz using Facebook's new live streaming feature. The moves seem wise considering Trump has almost 5.5 million fans on the site, and Cruz has 1.8 million fans. Trump, meanwhile, has 198,000 followers on Periscope to Cruz's 25,000 on the livestreaming app. Andiamo!   About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at 

As podcast popularity explodes, a new study from the Interactive Advertising Bureau and Edison Research shows that 65% of podcast listeners are likely to buy a product after hearing an ad within a podcast. However, if we also start our own podcasts, as organizational leaders, we can have an even larger footprint within our respective markets. On this episode, we're sitting down with the Co-Founder of Podchaser, a company dedicated to centralizing podcast content from around the globe, who is helping us unpack how we can leverage the podcast medium to our advantage. ---- Do you have a question? Looking to get help on a business decision? Know a great guest for our show? Email roipod@iupui.edu so we can help your organization make better business decisions. ---- Ready to take your next step? Check out if a Kelley MBA is right for you: https://bit.ly/35aeAfZ ---- Show Notes: MATT: How we ingest media is ever changing. Just as CDs and DVDs are becoming over-shadowed by streaming content, radio stations fight the same war with podcasts. As consumers, we long for content we can enjoy, but we want to enjoy it on OUR time. With podcast popularity skyrocketing, how can our organizations get ahead of the curve and use them to our advantage? Let's get to the podcast… ||ROI PODCAST MUSIC|| MATT: Welcome to another episode of the ROI Podcast presented by the Indiana University Kelley School of Business. I'm your host Matt Martella alongside Associate Dean, Phil Powell. If this is your first time tuning in, we just want to say thanks for checking us out. We work hard to put out a weekly show that helps organizations make better business decisions. If you have a topic you would like for us to discuss, questions we could answer, or a guest you want to hear from – send us an email to ROI-pod, that's R-O-I-P-O-D-at-IUPUI-dot-edu. PHIL: Did you know, according to Apple, there are currently over 550,000 active podcasts around the globe? These shows have produced over 18.5 million episodes. So for you that have subscribed, we are so honored you chose us. And according to a study done by both Nielson and Edison Research, 64% of Americans, 180 million people, are familiar with the term “podcast” and 44% of the U-S population, or about 124 million people, have ever listened to a podcast at least once. What was once seen as an underground radio scene has evolved into a major industry. Yet, there is still so much room for growth in this medium. MATT: So in honor of International Podcast Day, we sat down with Co-Founder of Podchaser, Cole Raven, a company dedicated to centralizing the podcast content from around the globe. Cole's helping us unpack why every organization should embrace podcasting – whether it's buying ad time on a show or creating our own podcast as a company. It all starts with seeing the shift from following a radio network to following an industry leader. Cole Raven: Something that has been a bit of a craze recently has been the ketogenic diet. There are, for example, entire podcasts built around just that with hundreds of episodes. If you really want to dig that deep into something like that and regarding radio shows, there are still the same radio shows that have now transitioned over to podcasting, which are still providing the same general format. But what I'm seeing is that you find professors at schools, or you find industry experts on a specific topic talk about things like diet and weightless or fashion or anything. And instead of following a radio network, you're following an influencer or industry leader. You're seeing the same shift with people on Instagram and YouTube - they're supplementing their brand with podcasting on a very specific niche topic, which is why you can find a podcast about anything. So once you understand that and see the shift then I think that you can think of new ways to leverage the medium. PHIL: And what better way to leverage this medium than thinking about how listeners take in podcast content. This is a very intimate space. Think about it. Those who listen either wear headphones or plug into their car stereo system. Audiences are engaged – they listen with purpose and intention. As Cole said, because shows are extremely niche, audience members come excited about an episode. So how can we leverage this? It starts with advertisements – like radio we want to buy commercial time. According to the Interactive Advertising Bureau and Edison Research, 65% of listeners are likely to buy a product after hearing an ad in a podcast. MATT: So the first thing our organizations can do in order to take advantage of the podcast medium is get in early on advertisements. Cole Raven: I think the first step would be to understand how far podcasting has come over the last four, even three years. Just the awareness for the term podcasting or the number of people who have listened to a podcast in the last month has grown by double-digit percentages in the last few years. It's gone from in the teens to now nearly 30% of people listen to podcasts, or say they listen to podcasts on a regular basis. So once you understand that and see the shift then I think that you can think of new ways to leverage the medium. But I think that as industry leaders become more aware of the impact podcasting is having and how they can reach niche audiences because through Podchaser or through other means if you search for a very specific topic on something you want to learn about, you can find something on it. Somebody in the world of podcasting has talked about what you want to learn about. And you'll be able to find it in podcast form. I think awareness of the growth and also awareness for just the depth of knowledge that podcasting has to offer. MATT: I'm not one for buying into commercials – in fact, commercials almost turn me away from products because they're almost too good to be true. I like knowing data, I like hearing why a product works, or I want to make a connection with a brand. For me, recently, the only times I've bought a product through ads were those on podcasts. In fact, I recently bought a leadership book because I heard the author speak as a guest on a leadership podcast that I follow. Not only was I engaged with the conversation, I was moved to buy the book. So as part of the 65% likely to buy a product from podcast ads, this is huge for businesses. PHIL: But this has to be done in the right ways. Your example is great – here is a show that you listen to for personal growth, you gained knowledge you were seeking, and they offered a product to go to the next level, which you bought. So as organizational leaders, we have to be strategic in how we market in this medium. It's all about finding the right niche audience to cater to. We have to find the shows who have an audience that fit our demographic clients. However, if we offer a product for everyone, then trying to get ad time on the major podcast networks may be a better option. And if you jump on early enough, you may be the lead sponsor for a show. For example, the incredibly popular show Serial is sponsored by MailChimp, who's 19-second ads have become as recognizable as the show itself. With so many diverse and growing shows, there's a great demand for advertisement – which helps get your product out at a much lower price. Cole Raven: If you look at podcasting as a whole compared to radio as a whole - the cost to reach people through podcasting is right now, a tenth of the price of radio. Mostly just because a lack of awareness. It's such a new thing and especially the big organizations are less likely to adopt it until they see evidence that it works. But you see major brands advertising on podcasts - basically taking it over. You hear the same ads on every single podcast. They wouldn't have been doing that for the last 3 years if it hadn't worked really well. MATT: This is just one, and the most obvious way, to take advantage of the podcast medium. The second way, and the way we're going to really unpack, is to create your own show as an organization. We're going to explore three take-a-ways on why your organization needs to start podcasting. The first reason why your company needs to start podcasting is to help your market learn more about your company and gain a deeper understanding of your industry. Cole Raven: You can use podcasts for more than just an advertising platform. If you want to get into podcasting, you don't have to pay $15-$20 CPM to advertise on one of the major podcasts. You can start your own and it's not that expensive. All you need is a microphone and some editing software and maybe pay somebody to outsource that. There are plenty of services out there that do that and as long as you have a clear goal and a vision for what you want to get out of it, that's absolutely essential. Don't just make a podcast for the sake of making a podcast. There are too many of those out there. But if you have a clear goal and a vision for what you want to get out of it then there's really no downside. It's just a supplement to all the other marketing and media that you're putting out there because people want to consume content in different ways. Now we've started to see major brands like eBay has their own podcast, McAfee has their own podcast. All these big brands have their own podcasts because they see it as a way to reach their audience in a more organic way because the stories they're telling on their podcasts aren't just selling the eBay brand, necessarily. It's telling the story how a mom and pop shop owner has transitioned from a brick and mortar business to an eBay business. It's telling real stories of real people instead of just advertising at people. So I would say, if you get into podcasting, it shouldn't, at all, be about you or your brand. It should be 100% about the guests that you have on or about some very valuable piece of content that you can deliver, for free, to your audience that they're really going to enjoy and engage with. And that's something that you can share that's going to get like, it's going to get shares, it's going to get in front of your audience simply because it's valuable and not just another billboard. PHIL: (Talks about our purpose of podcasting – our why) MATT: The second reason why your organization should start a podcast is to have a reason to connect with other major leaders within your industry. Cole Raven: So when you say, I have a podcast do you want to be on it, people know what that means. People didn't know what that meant 5 or 10 years ago. They thought, oh boy, I'm going to interview in this guy's garage. But now, it's a serious thing if you're going to be on somebodies' podcast. That's almost an honor now. If you work for a business or an organization and you're a part of the marketing department or PR, whatever, I think it's a great decision to make a podcast because you can connect with people outside of your organization. If you want to use it as a new sales channel or sales funnel you can, as the VP of Sales for a company, use that as an opportunity to reach out to another organization and say, hey, do you want to be on my podcast and talk about SEO or talk about new ways that you're team has been effective in cold calling - you know just different things. Not only is that creating really good content that is going to help people find you online, it's now you've built a relationship with that person you just interviewed. Maybe you had no other reason to reach out to them before, but now you have a great reason. Now you have a reason to talk to them and it's more than just a cold outreach. It's offering them an opportunity to do something to help them too instead of just helping yourself. PHIL: This is one of our bread and butters to podcasting. We love our guests that we host, who do offer incredible insight into their industry. And we love the access we're able to have – so leverage this time wisely. (TALK ABOUT WHAT IT MEANS FOR YOU TO HAVE THIS ACCESS) MATT: The third reason why every organization should start a podcast is to engage your employees. Cole Raven: I think it's a great decision to make a podcast because you can… connect with people within your organization in a new way. Where these companies like Sales Force, they've got thousands and thousands of employees. It gives, maybe the marketing or PR management a way to engage their employees in a different way. Like, having a podcast about the culture of the company. They could bring them in their office and talk about that. PHIL: This becomes an easy way to speak about your company culture in the same verbiage and allows your employees to have a connection with your organization's leadership, on their time. It also creates actionable talking points for managers with their team members – keeping the company, especially as they grow, on the same track. ||ROI MUSIC PLAYS|| MATT: So let's recap. Podcasting has exploded in popularity over the past few years – giving organizations an opportunity to grow as well. The most obvious way is to pay for advertisement space on popular shows. With 65% of listeners likely to buy a product from a podcast, according to the Interactive Advertising Bureau and Edison Research, this seems like a no brainer. However, your organization can also gain more benefits by starting your own podcast. Many major companies like eBay and McAfee use these mediums to create organic connections with their market by telling personal stories, not overly promoting their brand with success. First, this allows your market access to education about your organization or industry. With a microphone and editing software, the cost for podcasting is next to none. Just remember, your episodes need to be all about your guest or a valuable piece of information people can walk away with – not a platform for your brand promotion. Second, podcasts allow us access to high level guests, industry leaders, or government officials we would not be able to get otherwise. This gives them a way to get their message out while giving us an opportunity have their attention and build a relationship. Finally, this can also be a great way to engage our own employees. Whether it's building our culture, educating them on our vision, or keeping everyone up to speed, podcasts are on demand – so we don't have the headache of trying to schedule everyone into a meeting at the same time. It also allows our managers to have talking points with their team – increasing their influence and leadership within the organization. If you've enjoyed our podcast, let us know! Be sure to leave us a review on your favorite app. If you would like to get a hold of us, send us an email at ROI-POD, that's R-O-I-P-O-D-at-IUPUI-dot-EDU. This has been another episode of the ROI Podcast presented by the Indiana University Kelley School of Business. I'm your host, Matt Martella alongside Associate Dean, Phil Powell where we work hard to put out a weekly episode that helps organizations make better business decisions. We'll see you next week.

Mitch Joel is Founder of Six Pixels Group - an advisory, investing and content producing company that is focused on brands, commerce and community. He has been called a marketing and communications visionary, interactive expert and community leader (he prefers the title "Brand Hacker"). He is also an entrepreneur, author, journalist, investor, trusted advisor, and passionate speaker who connects with people worldwide by sharing his insights on business transformation and marketing innovation. He has been named one of the top 100 online marketers in the world, and was awarded the highly prestigious Top 40 Under 40. Prior to Six Pixels Group, Mitch spent close to two decades building, running and (eventually) selling his business. He was President of Mirum – a global digital marketing agency operating in 25 countries with close to 3000 employees. Mirum is owned by WPP. Mitch Joel speaks frequently to diverse groups like Wal-Mart, Starbucks, Microsoft, Procter and Gamble, Twitter, Unilever and every organization and association in between. Since 2005 he has given anywhere between 40-60 keynote presentation a year to small, medium and large organizations in both the B2B and B2C space all over the world. As a professional speaker, Mitch is represented by Leading Authorities in the U.S. and by Speaker's Spotlight in Canada. Mitch is also a bestselling business book author. His first book, Six Pixels of Separation (Grand Central Publishing - Hachette Book Group in 2009), named after his successful blog and podcast is a business and marketing bestseller. His second book, CTRL ALT Delete (Grand Central Publishing - Hachette Book Group in 2013) was named one of the best business books of 2013 by Amazon. Mitch invests in people, community and technology. Currently, he is an advisor and investor in many businesses and charitable organizations in the fields of Blockchain, artificial intelligence, smart audio/voice, fintech and martech spaces. He sits on the advisory board for Canada’s Top 40 Under 40, HubSpot’s Inbound conference, the Public Awareness & Branding Committee for Baycrest Health Sciences and more. Mitch is the former Chairman of the Board of Directors for the Canadian Marketing Association and a past executive for the National Advertising Benevolent Society. He is also a former board member of Postmedia and the Interactive Advertising Bureau of Canada. In the past, he sat on the content committee for both Shop.org and the Web Analytics Association. Mitch is frequently called upon to be a subject matter expert for publications like Fast Company, Strategy, Forbes, and many other radio, television, digital and print outlets. He is a columnist and journalist for the Harvard Business Review, Inc. Magazine, The Huffington Post and many other magazines and newspapers. Mitch is also the host of Groove – The No Treble Podcast, where he is slowly trying to build the largest oral history of electric bass players in the world. Fun side fact: Mitch’s first professional job was interviewing Tommy Lee from Motley Crue. He then went on to become a music and entertainment journalist and publisher of magazines. With that, he also co-launched Distort Entertainment, the only hard music label in Canada to have major label distribution (Universal Music) and whose roster featured the platinum-plus, Juno Award and MuchMusic Video Award-winning acts, Alexisonfire and City And Colour.

La consommation de vidéo explose sur les réseaux sociaux d'après l'étude de l'Interactive Advertising Bureau, Apple lance son iPhone X et un joli spot publicitaire. Enfin Unicef France désacralise l'aide aux réfugiés dans la vidéo "Humain, comme nous".

La consommation de vidéo explose sur les réseaux sociaux d'après l'étude de l'Interactive Advertising Bureau, Apple lance son iPhone X et un joli spot publicitaire. Enfin Unicef France désacralise l'aide aux réfugiés dans la vidéo "Humain, comme nous".

On this week’s show, we spoke with Mitch Joel, President @ Mirum Agency Mitch Joel is President of Mirum – a WPP owned digital marketing agency (formerly Twist Image). Marketing Magazine dubbed him the "Rock Star of Digital Marketing"​ and called him, "one of North America's leading digital visionaries." Mitch is a past Chairman of the Board of Directors of the Canadian Marketing Association and a former Board Member of the Interactive Advertising Bureau of Canada and Postmedia.   On the show, we spoke about: His evolution from the music world to the digital world The growth of Twist Image and subsequently Mirum The challenges facing agencies today How ecommerce is still under appreciated today The growing importance of AI, Blockchain and Creativity   I’m lucky to know Mitch and really grateful he took some time to be on the show. You will not be disappointed with this discussion.   Let us know what you think. What types of guests would like to see on the show? What topics interest you the most? Send me your thoughts at nectar@thepnr.com   Subscribe | iTunes | Google Play |Spotify | YouTube | Stitcher |

The ad tech industry is facing a crises of sorts, depending on who you ask. The big deal is that the GDPR, and the ePrivacy Regulation to follow, place importance on transparency and user consent. And to date, those are two things the ad tech industry has been sort of lucky enough to be able to run on without a whole lot of. We're being tracked by so many parties online. And none of us are really aware of by whom, and how these entities have our data in order to track us. There are a lot of deals made between first parties and third parties on access to our data and the ability to then serve us targeted ads. It's one of those things like health insurance, that feels too overwhelming t try to understand. But really, this is the backbone of online commerce, so it is super important for us to understand.  In this episode of The Privacy Advisor Podcast, Matthias Mattheison, who heads the Interactive Advertising Bureau in Brussels, describes the problems at hand and IAB's proposed solutions. Solutions not everyone agrees with. 

Caitlin Webber, US Trade Policy analyst for Bloomberg Intelligence, on impact of Trump's tariffs and outlook for a trade war. David Garrity, CEO of GVA Research, on social media giants shirking responsibility, the importance of quantum computer cybersecurity, and why trading algorithms need to be reprogrammed. Randall Rothenberg, CEO of the Interactive Advertising Bureau, discusses the rise of the brand economy, and digital media self-regulation. Jamie Butters, US autos reporter for Bloomberg, on impact of steel tariffs on the auto industry.

Spreaker Live Show #120 for July 19th, 2017Show Today:-Is Podcasting Growing Up?-Will Better Tracking of Downloads from Apple Help Make Podcasting Better?-Scheduling Guests for your Podcast-IAB Version 2.0 Podcast Measurement Guidelines Released-Your comments Show Duration: 31 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on SpreakerWe stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.comOn the show today:-Will be at http://TheConclave.com Radio Conference in Minneapolis, MN, Tue-Thurs July 25-28-http://PodcastMovement.com in August, will be in Anaheim, CA Aug 22-26Scheduling Guests for your Podcast -http://Meetme.so-http://Calendly.com-Spotify Accepts Podcast Submissions, should you expect to get in though?https://docs.google.com/forms/d/e/1FAIpQLSfKJ76t_tPV2jugdX14NeajSfp7EV0hcgjVki1GEGuoeyJvDw/viewform?c=0&w=1-Accepting less than 10% of submissions, so don’t count on or expect to get into SpotifySpotify is focused on creating curated playlists for users, thus main reason they are very picky on shows they add. On the show today:We discuss “Is Podcasting Growing Up?”-Podcasting is growing up: According to the Interactive Advertising Bureau, podcast industry ad revenue will reach $220 million in 2017, up 85 percent from 2016’s $119 million. And, after years of offering only an opaque “downloads” number, Apple is getting ready to give podcast creators more data about their listeners.-IAB Version 2.0 Podcast Measurement Guidelines Released-https://www.iab.com/wp-content/uploads/2017/07/Podcast-Measurementv2.0.pdfWe discuss “Will Better Tracking of Downloads from Apple Help Make Podcasting Better?”-Some will want to optimize for the metrics when creating shows, some will not-Will having more specificity about podcast numbers attract more advertisers and benefit the creators of shows that have passionate audiences? -Not so sure we have a big issue with it now as most advertisers are fine with downloads as a metric. -This change will give a little bit more data on duration and activity around already downloaded files, but will still not give us a “COMPLETE” data on this as many podcatchers enabling downloads are not being tracked by Apple.-This so called “black box” of not knowing actual plays of downloaded episodes. I question the commonly held belief with some podcasting analysts scares away a lot of advertisers that are accustomed to a higher degree of measurement and more specificity into whether your ads are being served. Some may not jump in with full budgets, but it has not really held back brands and companies from testing and running podcast ads to date.-With this New Apple data there could be many podcasts realizing that they didn’t have audiences as big as they thought based on download numbers.-There’s going to be a percentage of podcasts that realize they have a very, very engaged audience base that is listening to whole episodes and not dropping out early.-This new data could cause a resizing and reconceptualization of, how do you measure for the success of a show?Listener Comments:Linda Irwin Also, keep consistent distance from your microphone and avoid excessive "You know", "Umm" and "Like" peppered throughout your sentences.Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com

Spreaker Live Show #120 for July 19th, 2017Show Today:-Is Podcasting Growing Up?-Will Better Tracking of Downloads from Apple Help Make Podcasting Better?-Scheduling Guests for your Podcast-IAB Version 2.0 Podcast Measurement Guidelines Released-Your comments Show Duration: 31 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on SpreakerWe stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.comOn the show today:-Will be at http://TheConclave.com Radio Conference in Minneapolis, MN, Tue-Thurs July 25-28-http://PodcastMovement.com in August, will be in Anaheim, CA Aug 22-26Scheduling Guests for your Podcast -http://Meetme.so-http://Calendly.com-Spotify Accepts Podcast Submissions, should you expect to get in though?https://docs.google.com/forms/d/e/1FAIpQLSfKJ76t_tPV2jugdX14NeajSfp7EV0hcgjVki1GEGuoeyJvDw/viewform?c=0&w=1-Accepting less than 10% of submissions, so don’t count on or expect to get into SpotifySpotify is focused on creating curated playlists for users, thus main reason they are very picky on shows they add. On the show today:We discuss “Is Podcasting Growing Up?”-Podcasting is growing up: According to the Interactive Advertising Bureau, podcast industry ad revenue will reach $220 million in 2017, up 85 percent from 2016’s $119 million. And, after years of offering only an opaque “downloads” number, Apple is getting ready to give podcast creators more data about their listeners.-IAB Version 2.0 Podcast Measurement Guidelines Released-https://www.iab.com/wp-content/uploads/2017/07/Podcast-Measurementv2.0.pdfWe discuss “Will Better Tracking of Downloads from Apple Help Make Podcasting Better?”-Some will want to optimize for the metrics when creating shows, some will not-Will having more specificity about podcast numbers attract more advertisers and benefit the creators of shows that have passionate audiences? -Not so sure we have a big issue with it now as most advertisers are fine with downloads as a metric. -This change will give a little bit more data on duration and activity around already downloaded files, but will still not give us a “COMPLETE” data on this as many podcatchers enabling downloads are not being tracked by Apple.-This so called “black box” of not knowing actual plays of downloaded episodes. I question the commonly held belief with some podcasting analysts scares away a lot of advertisers that are accustomed to a higher degree of measurement and more specificity into whether your ads are being served. Some may not jump in with full budgets, but it has not really held back brands and companies from testing and running podcast ads to date.-With this New Apple data there could be many podcasts realizing that they didn’t have audiences as big as they thought based on download numbers.-There’s going to be a percentage of podcasts that realize they have a very, very engaged audience base that is listening to whole episodes and not dropping out early.-This new data could cause a resizing and reconceptualization of, how do you measure for the success of a show?Listener Comments:Linda Irwin Also, keep consistent distance from your microphone and avoid excessive "You know", "Umm" and "Like" peppered throughout your sentences.Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com

Social Geek Radio hosts Deb Evans, President Deb Evans Consulting, and Jack Monson, Director Digital Strategy at Qiigo are joined by Mitch Joel. Mitch Joel is President of Mirum – a WPP owned digital marketing agency (formerly Twist Image). Marketing Magazine dubbed him the "Rock Star of Digital Marketing"? and called him, "one of North America's leading digital visionaries." Mitch is a past Chairman of the Board of Directors of the Canadian Marketing Association and a former Board Member of the Interactive Advertising Bureau of Canada and Postmedia.  

Rena Unger has a uniquely comprehensive view of the digital audio industry. She's worked on the brand side, on the content side, and now helps to guide and grow the industry as as whole as the Director of Industry Initiatives at the Interactive Advertising Bureau. With her work as the lead for the IAB's Digital Audio Committee Rena is responsible for the Podcast Upfronts which recently happened in New York City. In this edition of the Wolf Den Rena explains where the idea for the Upfronts came from, and why podcasting's version of this kind of event stands apart from the television upfront and the digital media New Fronts. This year 12 podcast companies presented their slate of shows and talent to ad buyers at the Upfronts, and she shares some feedback from those buyers and her own thoughts on the event. Rena also details what she thinks is special about podcasting, and gives some concise, but trenchant advice for the podcasting industry as a whole.

Has the new digital world disrupted your business? Do you spend too much time and money keeping up with technological advancements? You are not alone.Our fully-digital world has left professionals in every industry scrambling to keep up with the times. Millions of dollars are spent yearly on social media campaigns, search engine optimization and online advertising. Some result in a positive ROI but too many result in negative ROI. You hear heard buzz phrases like, “You have to be on social networks because your customers are on social networks.” Or, “Content is king!” So, you get online, set up your social networks, and start producing valuable content.Now what?That is exactly the question Mitch Joel addresses in his newest book, CRTL ALT Delete. In his first best-selling book, Six Pixels of Separation, Mitch explained how and why new media had changed business forever. His encore masterpiece helps professionals pivot to capitalize on how much the world has changed.Best-selling author, Mitch Joel, is our guest expert for this Reach Personal Branding Interview. Mitch will be discussing his newest book “CRTL ALT Delete: Reboot Your Business. Reboot Your Life. Your Future Depends On It” in an interactive, one-hour interview with William Arruda, founder of Reach Personal Branding.In this recorded interview, you will learn:    •    How to adapt to the new digital world    •    How to catch up with the times and prepare your business for the future    •    How a digital-first posture can advance your business and career    •    How to produce useful marketing    •    How to apply utilitarianism marketing    •    How to control technology instead of letting technology control you    •    …and much more!BIO: Mitch Joel is President of Twist Image – one of the largest independent Digital Marketing agencies in North America. Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” Mitch is a past Chairman of the Board of Directors of the Canadian Marketing Association and a former Board Member of the Interactive Advertising Bureau of Canada.Mitch speaks frequently to diverse groups like Wal-Mart, Starbucks, Nestle, Procter and Gamble, Unilever and has shared the stage with former President of the United States, Bill Clinton, Sir Richard Branson, Malcolm Gladwell, Anthony Robbins, Tom Peters and Dr. Phil.Mitch is a regular columnist for the Harvard Business Review, The Huffington Post and other magazines and newspapers. His first book, Six Pixels of Separation (published by Grand Central Publishing – Hachette Book Group), named after his successful Blog and Podcast is a business and marketing bestseller. His latest book, CTRL ALT Delete, (also published by Grand Central Publishing) was released in May 2013.For more information about Mitch, visit: http://www.twistimage.com/blog/

It's Part 2 of our interview with Sonia Carreno- President of the Interactive Advertising Bureau of Canada. In this episode Sonia chats about her time at the DAC Group, and her experiences working in local digital media. We also get peek into some of things she is looking to accomplish during her tenure as President of the IAB Canada. Missed Part 1? Catch up on it here --> https://soundcloud.com/mediapeoplepodcast/episode9part1

Have you ever wondered what it was like to be part of digital media world in the 90s? You know, back when the industry was young, VC capital was plentiful, there was no Google, and, as we saw later on, a growing bubble that was about to burst. Today's guest, Sonia Carreno- the new President of the Interactive Advertising Bureau of Canada, was front and centre for all the excitement. In Part 1 of our interview we get a glimpse into the dawn of digital advertising, but also learn about Sonia's time growing up on both sides of the Atlantic, and why she left a promising position with IMG to join the digital media world.

Thrilled to welcome back Richard Davies, co-host of the How Do We Fix It Podcast and founder of Davies Content productions.  Richard had the pleasure of attending Podcast Movement this year in Texas and was excited to talk about his experience. (Editor's Note - After taping Richard remembered that he did see Matt Lieber of Gimlet Media speak at Podcast Movement...and said he was very good) This week we also learned that the Interactive Advertising Bureau is holding its first ever Podcast Upfront Showcase on September 10th.  This is huge news for digital audio in that it will give advertisers a chance to see what the industry is doing and why they should plow some of their marketing budgets into podcasts. Also, as a reminder, if you recently launched a new podcast or are considering one, or just want to be more involved in the podcasting industry, shoot me a note and let's talk about your aspirations right here on PodUp.  Would love to hear from you! You can reach out by following me on twitter @PodUpPodcast or contacting me through my consulting website MPassyProductions.com.

Thrilled to welcome back Richard Davies, co-host of the How Do We Fix It Podcast and founder of Davies Content productions.  Richard had the pleasure of attending Podcast Movement this year in Texas and was excited to talk about his experience. (Editor's Note - After taping Richard remembered that he did see Matt Lieber of Gimlet Media speak at Podcast Movement...and said he was very good) This week we also learned that the Interactive Advertising Bureau is holding its first ever Podcast Upfront Showcase on September 10th.  This is huge news for digital audio in that it will give advertisers a chance to see what the industry is doing and why they should plow some of their marketing budgets into podcasts. Also, as a reminder, if you recently launched a new podcast or are considering one, or just want to be more involved in the podcasting industry, shoot me a note and let's talk about your aspirations right here on PodUp.  Would love to hear from you! You can reach out by following me on twitter @PodUpPodcast or contacting me through my consulting website MPassyProductions.com.

In this episode Duff Watkins discusses Cloud Computing with Jason Ryning  Legal Director for Australia and New Zealand at Microsoft Pty Limited Duff & Jason discuss the pros and cons of Cloud Computing, from inception to WikiLeaks, the benefits and the issues. Jason serves as Microsoft’s Legal Director for Australia and New Zealand and is based in Sydney.  He provides regulatory counsel to business groups on public policy issues such as intellectual property rights, privacy, internet security and safety, competition, and international trade.  Jason joined Microsoft in 2006 and was based in Redmond, Washington where he supported the company’s online business.  He has been an active contributor to industry associations and public/private sector groups focused on advancing the discussion of leading policy issues including by serving as board chair for the Interactive Advertising Bureau and the Center for Safe Internet Pharmacies. Prior to joining Microsoft, Jason was with the Stokes Lawrence law firm in Seattle, Washington.  Jason was also an attorney at InfoSpace, Inc. in Bellevue Washington, where he spent several years focused on emerging legal trends on the Internet, including in the areas of advertising, web content, and online payments.

The Social Network Show presents another episode of "The Anything Digital Series", with Michael Theodore, Senior Vice President, Learning and Development and General Manager of the Interactive Advertising Bureau (IAB) Education Foundation. "Wearable technology?" Are you one of the almost 3 million people who went out on April 10th and bought an Apple Watch? Michael Theodore tells us that the Apple Watch and other smart watches are part of the much bigger technology of "wearables" (watches, e-Textiles-devices being sewn into fabric or shoes, etc). Listen to Michael tell us why the Apple Watch is such a big deal given that it is not the first "smart" watch on the market; what exactly does the Apple Watch do that other smart watches do not do; and what wearable technology is coming in the future. (By the way, the definition of Cyborg from Wikipedia: A cyborg (short for "cybernetic organism") is a theoretical or fictional being with both organic and biomechatronic parts.) Like many digital immigrants, Michael started his career in traditional media, with a 15 year stint in local and network television news and radio. After graduating with an MBA from Harvard, he worked as a management consultant in Arthur D. Little's Media and Entertainment practice. That led to his introduction to the Internet, upon which he served as GM at both CitySearch and Kozmo.com. For the past 12 years he has served in a variety of senior management positions with industry trade associations, including the New York New Media Association, Connecticut Technology Council, and the Interactive Advertising Bureau, where he is currently Senior Vice President, Learning and Development and General Manager of the Interactive Advertising Bureau (IAB) Education Foundation and is responsible for the Digital Media Sales Certification program and professional development workshops. You have the chance to win $100 for answering this survey (of course, you will have to answer the first question to qualify). This survey will let us find out more about our listening audience so we can target our shows for you. Please take this very short survey for us. The first question is OPTIONAL. Thanks from the staff of The Social Network Show:  http://survey.libsyn.com/thesocialnetworkshow

The Social Network Show welcomes Michael Theodore, Co-host of "The Anything Digital Series" to another episode of this series on March 26, 2015. SPAM, no not the food, email SPAM. It has been around a long time and the first recorded piece of Spam was in 1978. There is a lot more of it now and it has grown in danger. Michael Theodore, Senior Vice President, Learning and Development and General Manager of the Interactive Advertising Bureau (IAB) Education Foundation and co-host of this series talks about the problem with spam including how it has become dangerous; how to get it out of your email without getting a virus or malware; who is making money off spam; do spam filters work; do people make money off of spam; why do the spam emails sound so ridiculous and who falls for them; and what is on the horizon. For more information on scams, check out this Microsoft research article Why do Nigerian Scammers Say They are from Nigeria?. Like many digital immigrants, Michael started his career in traditional media, with a 15 year stint in local and network television news and radio. After graduating with an MBA from Harvard, he worked as a management consultant in Arthur D. Little's Media and Entertainment practice. That led to his introduction to the Internet, upon which he served as GM at both CitySearch and Kozmo.com. For the past 12 years he has served in a variety of senior management positions with industry trade associations, including the New York New Media Association, Connecticut Technology Council, and the Interactive Advertising Bureau, where he is currently Senior Vice President, Learning and Development and General Manager of the Interactive Advertising Bureau (IAB) Education Foundation and is responsible for the Digital Media Sales Certification program and professional development workshops.

The Social Network Show welcomes Michael Theodore, Co-host of The Anything Digital Series to the kickoff of this new series on February 19, 2015. Have you ever wondered about the ads you see on websites? Why are there so many? Who makes the decision about what to show you? Are the advertisers spying on us? Michael Theodore, Senior Vice President, Learning and Development and General Manager of the Interactive Advertising Bureau (IAB) Education Foundation answers these questions and shares some fascinating information about advertising on the internet. Like many digital immigrants, Michael started his career in traditional media, with a 15 year stint in local and network television news and radio. After graduating with an MBA from Harvard, he worked as a management consultant in Arthur D. Little's Media and Entertainment practice. That led to his introduction to the Internet, upon which he served as GM at both CitySearch and Kozmo.com. For the past 12 years he has served in a variety of senior management positions with industry trade associations, including the New York New Media Association, Connecticut Technology Council, and the Interactive Advertising Bureau, where he is currently Senior Vice President, Learning and Development and General Manager of the Interactive Advertising Bureau (IAB) Education Foundation and is responsible for the Digital Media Sales Certification program and professional development workshops.  

“Brands are being distracted by drones, 3D printing, and big data.” This keeps us from focusing on what we should be focusing on. Larger trends in consumer behavior pose even bigger shifts in how we build brands online and off. I couldn’t wait to sit down and chat with digital strategist, agency leader, and podcast extraordinaire Mitch Joel of Twist Image. About Mitch Joel Mitch Joel is President of Twist Image – one of the largest independent Digital Marketing agencies in North America. Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” Mitch is a past Chairman of the Board of Directors of the Canadian Marketing Association and a former Board Member of the Interactive Advertising Bureau of Canada. Mitch speaks frequently to diverse groups like Wal-Mart, Starbucks, Nestle, Procter and Gamble, Unilever and has shared the stage with former President of the United States, Bill Clinton, Sir Richard Branson, Malcolm Gladwell, Anthony Robbins, Tom Peters, and Dr. Phil. Mitch is a regular columnist for the Harvard Business Review, The Huffington Post, and other magazines and newspapers. His first book, Six Pixels of Separation, named after his successful blog and podcast is a business and marketing bestseller. His latest book, CTRL ALT Delete, was released in May 2013. A Few Final Reminders A big thanks to a mentor of this podcast with a new resource that you should know more about. Jay Baer of Convince and Convert has done it again. In addition to being a digital marketing thought leader, speaker, and best-selling author he’s now created a new online resource indexing all of the great marketing podcasts out there — it’s called Marketing Podcasts and you can find it at MarketingPodcasts.com. If you like marketing and podcasts you need to check this out. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Twitter Brand Basics, Digital Strategy Boot Camp, and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet!