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The key to customer success is customer education. And the way digital solutions and tech are blending with one another is creating an exciting convergence of possibilities for the space.“It's another font and resource for success. And I think that's the first driver. Don't think about the money. Think about the success thereafter, the engagement that can help drive that success,” says Dave Derington, Director of Customer Education at ServiceRocket.In our latest episode of LEARN, Dave sheds light on how category convergence could work in the customer education space. Along the way, he and Ted also talk about the potential for AI to disrupt processes and how professionals and leaders can push the industry forward through communities.In this episode, you'll:- Understand how different categories could blend together in customer education- Harness the power of AI and automation to make customer education tasks much easier- Find like-minded peers in customer education is crucial for your growth, as well as the growth of the industryCheck it out on your podcast app of choice to learn more about how the customer education space is evolving and how to avoid getting left behind.Resources:- Dave Derington- ServiceRocket- Ted Blosser- WorkRampPodcast Recommendation:- Greeking Out
Customer Education is, as Dave Derington says, “Both new and not new”. We review the book, “Customer Education” by Claudia Gaillard Meer and take time at the end of 2022 to reflect upon what has...
Looking to take your video and image content to the next level? Well, you're in the right place! Matt Pierce, Learning and Video Ambassador at TechSmith, is joined by eight industry experts on this episode of The Visual Lounge. From embracing video imperfections to keeping things consistent and double-checking image attributions, these guests have a lot of helpful advice to offer. Joining this episode are: Andy Owen, Social Engagement and Video Manager at TechSmith Tricia Ransom, Senior Learning Experience Designer at TaskUs Jason Valade, Instructional Designer/ATD Master Trainer – Customer Education at TechSmith Joseph Suarez, Independent Learning Experience Designer at Suarez Media Production Tracy Parish, Education Technology Specialist at Southlake Regional Health Centre Mike Taylor, Learning Consultant, Nationwide Leslie Chamberlain, Senior Director of CX at CareerPlug Dave Derington, Director of Customer Education at ServiceRocket Hear eight invaluable tips to take with you on your video and image creation journey – whatever stage you're at. Listen to the full episode now and head to the TechSmith Academy website for more. Learning points from the episode include: 0:00 – 1:48 – Intro 1:48 – 7:30 – Andy Owen's tip 7:30 – 12:52 – Tricia Ransom's tip 12:52 – 18:32 – Jason Valade's tip 18:32 – 27:27 – Joseph Suarez's tip and Tricia's thoughts on consistency 27:27 – 32:23 – Tracy Parish's tip 32:23 – 38:01 – Mike Taylor's tip 38:01 – 44:38 – Leslie Chamberlain's tip 44:38 – 56:31 – Dave Derington's tip 56:31 – 57:34 – Outro Important links and mentions: TechSmith Academy: https://academy.techsmith.com/ (https://academy.techsmith.com/) Andy Owen on LinkedIn: https://www.linkedin.com/in/owenfilms/ (https://www.linkedin.com/in/owenfilms/) Tricia Ransom on Twitter: https://twitter.com/TriciaRansom (https://twitter.com/TriciaRansom) Tricia Ransom on LinkedIn: https://www.linkedin.com/in/triciaransom/ (https://www.linkedin.com/in/triciaransom/) Jason Valade on LinkedIn: https://www.linkedin.com/in/jasonvalade/ (https://www.linkedin.com/in/jasonvalade/) Joseph Suarez on Twitter: https://twitter.com/Joseph_Suarez (https://twitter.com/Joseph_Suarez) Joseph Suarez on LinkedIn: https://www.linkedin.com/in/josephsuarez/ (https://www.linkedin.com/in/josephsuarez/) Tracy Parish on Twitter: https://twitter.com/Tracy_Parish (https://twitter.com/Tracy_Parish) Tracy Parish on LinkedIn: https://www.linkedin.com/in/tracyparish/ (https://www.linkedin.com/in/tracyparish/) Tracy's Creative Common and media resources: https://e-learning.zeef.com/tracy.parish#block_18269_images (https://e-learning.zeef.com/tracy.parish#block_18269_images) Mike Taylor on Twitter: https://twitter.com/tmiket (https://twitter.com/tmiket) Mike Taylor on LinkedIn: https://www.linkedin.com/in/miketaylor/ (https://www.linkedin.com/in/miketaylor/) Leslie Chamberlain on LinkedIn: https://www.linkedin.com/in/leslie-chamberlain-a3475121/ (https://www.linkedin.com/in/leslie-chamberlain-a3475121/) CareerPlug: https://www.careerplug.com/ (https://www.careerplug.com/) Dave Derington on Twitter: https://twitter.com/davederington (https://twitter.com/davederington) Dave Derington on LinkedIn: https://www.linkedin.com/in/derington/ (https://www.linkedin.com/in/derington/) Dave Derington'sServiceRocket programme: https://www.servicerocket.com/dave-derington (https://www.servicerocket.com/dave-derington)
What can I say? Dave Derington, co-host of the number one customer education podcast, CELab, has just joined ServiceRocket as director of customer education. We recorded this podcast on his first day. It's part of his onboarding. More about Dave:His podcast (with co-host, Adam Avramescu), CELab: https://customer.educationOn Linkedin: https://www.linkedin.com/in/derington/ Subscribe at helpingsells.substack.com
Dave Derington, Customer Education leader at Outreach, gives us an inside look at how Outreach's Customer Education program works. He outlines how Customer Education is different from the CS Enablement and CS Ops teams and offers some first steps in building an effective Customer Education program. ResourcesFollow Dave on LinkedIn and TwitterTune into Dave's podcast The Customer Education LaboratoriesListen to Dave explain why Customer Ed is a scale engine for Customer Success
What's the secret to creating great customer education content, fast? If you create content, you might get swept up striving for perfection. But when it comes to customer education content, this should be one of the last things on your mind. Dave Derington, Senior Manager of Outreach's customer education program, believes that customer education doesn't have to be perfect – it just has to be helpful. He joins Matt Pierce in this episode of The Visual Lounge to share a faster way to create fun and relatable customer education content and explains why you should leave the idea of perfection behind. Learning points from the episode include: Dave's definition of customer education Why creating customer education content quickly is critical How to get comfortable with imperfection How to give customers the education content they need How to create content fast Important links and mentions: CELab: https://customer.education/ (https://customer.education) Outreach University: https://university.outreach.io/ (https://university.outreach.io) Outreach: https://outreach.io/ (https://outreach.io) Learn more about the https://academy.techsmith.com/?utm_source=podcast&utm_medium=social&utm_campaign=visuallounge&utm_content=customereducationcontent (TechSmith Academy). To read the blog post on the topic or watch the video, go to: https://academy.techsmith.com/?utm_source=podcast&utm_medium=social&utm_campaign=visuallounge&utm_content=successfulcustomereducation (https://www.techsmith.com/blog/successful-customer-education)
In this episode, we’re joined by Dave Derington, Outreach’s Head of Education. At Outreach, Dave helps guide customers on their journey. Dave's multi-disciplined career has spanned roles within laboratory science, game development, higher education, and SaaS – all of which he combines to drive product adoption and customer education.
In this episode we discuss the “Rise of the Customer” with Sandi Lin, CEO and Founder at Skilljar. Educating your customers, while not a new concept, is a muscle that many Software-as-a-Service companies haven’t flexed. ...
We’re getting into the holiday season, which means it’s a chance for us to take some time with our families and reflect on the year. In fact, we may be reflecting on the entire decade....
In this episode we talk shop about In-Product Education. There are many tools out there on the market like AppCues, Pendo, WalkMe, and more. Is this the new LMS? Listen in and we’ll break it...
In this episode we share our experiences with one of the first “true” Customer Education events in our industry – Skilljar Connect 2019. Tune in to hear why this should be on your radar for...
In this episode, Adam and Dave recap their experiences with DevLearn 2019! For Customer Education Professionals, this is an interesting event to check out, so join us as we explain what you can expect and...
What is customer education? How do companies use customer education programs to boost product use and drive business growth? Listen as expert Dave Derington explains on The Talented Learning Show! The post Podcast 19: Customer Education 101 – With Dave Derington of Outreach appeared first on Talented Learning.
Adam Avramescu is back on the show for the third time to discuss his new book, Customer Education: Why Smart Companies Profit by Making Customers Smarter. Adam offers some important advice. If you are thinking about building a customer education function, Adam wants you to ask yourself, "What is your customer education charter?" This matters because education can make a direct contribution to any and all steps in the customer journey. And when you are starting out, you don't want to try to address everything. You want to pick one of the steps, then go make friends with the team that owns that step in the journey (for example, marketing or sales or customer success or support) and together define clearly how education can make a difference. We need to work more collaboratively in service of our customers. "Make friends with the teams that are actually out in front of customers," explains Adam. "If you don't, you don't have empathy for those teams or for the customers they serve." Effective customer education requires empathy. Learn more about Adam: Adam's book Adam on Linkedin Adam on Twitter Adam's first appearance on Helping Sells Radio (Episode 4) Adam's second appearance (with Dave Derington) on Helping Sells Radio (Episode 101) Get on the email list at helpingsells.substack.com
Customer Success has taken the world by storm. And customer education is a pillar of customer success, says Dave Derington, Director of User Enablement of Azuqua and Adam Avramescu, head of customer education and training at Checkr. Think about it. Customer success is all about figuring out how to keep customers happy and get them to use more of our products. If that is customer success in a nutshell, then Dave and Adam argue that customer education is the answer to those questions. Said another way. Education sells more product. It brings more customers back. It fosters loyalty. It gets customers excited about your product and your company. It builds community. Customer education cannot solve all of your problems, but it can set customers up for success. We also talked about Dave and Adam's new podcast CELab: Customer Education Labs. It focuses on customer education and their first episode is about how to get started with customer education. Here is a link to the first episode: CELab: https://customer.education/podcast/episode-1-getting-started-with-customer-education/ Get on the email list at helpingsells.substack.com
Welcome to the Pilot episode of CE Labs - the Customer Education Laboratory! This podcast series is devoted to you - The Customer Education pioneers out there - to share what we, and others have learned from hard-won experiences in the trenches of fledgling SaaS companies and tech startups. Maybe you’re a member of a Customer Success team realizing that you need to invest in Customer Education -- or that you have an interest in doing it yourself Perhaps you’re the first Customer Education hire at a growing company Maybe you’re part of the growing community of Customer Education Heroes. In this episode we introduce ourselves and our mission and begin challenging the assertion: “You don't need a customer education team until your company is mature". You need Customer Education earlier than you think. Starting Customer Education early in a business will help you scale customer adoption and growth. So you’re thinking about starting a Customer Education program? Increasingly, companies are investing in Customer Education programs at an earlier stage. Sometimes these programs support the company’s Customer Success or Marketing strategies. Sometimes it’s just because they realize their employees are spending so much time training that they should devote a full-time person to do the job. So if you’re the executive spinning up a Customer Education function, or you’re the first Customer Education person in-seat, how do you think about starting a team? In our first episode of CELab, the Customer Education Lab, Dave Derington and Adam Avramescu explore how mature your organization needs to be before investing in Customer Education. Our perspective is that most organizations start too late, which is why companies are now investing earlier and earlier. The organizations that invest in Customer Education earlier are able to scale. The escape from ad-hoc-atraz Many companies invest in Customer Education because they’ve been in “ad hoc hell” (or as we call it, ad-hoc-atraz) and find it hard to escape. Everyone in the organization, from CSMs to Project Managers to Support Reps, are doing their own version of training. They redesign and customize it every time. No two people use the same materials. Why do we do this? We’ve seen a few limiting beliefs that prevent organizations from escaping ad-hoc-atraz: We don’t have enough time. Everyone is busy and doesn’t have time to create or update standard materials. We’d argue that you don’t have enough time not to invest in standardized and scalable training. Your team is spending precious time answering the same questions, or delivering the same trainings, over and over. You can take this off their plates so they can focus on the issues that truly need custom solutions. We’re providing white-glove service by customizing everything. This usually isn’t true for startups. You’re doing what the customer wants, but not always what they need. This puts you in reactive mode where you’re taking orders, not partnering with your customers. My
The first thing they did is insult me by telling me my data sucks. Actually, Your Data Sucks: Join the Club was the name of their talk at the 2018 Gainsight Pulse Conference. Patrick Lawler, Director of Customer Success and Services and Dave Derington, Director of User Enablement both from Azuqua join Helping Sells Radio to help us understand how we can use data to help our teams help our customers. Better. That sounds like a worthy endeavor because figuring out how to deliver customer success in a scalable way cab help our companies grow. Get on the email list at helpingsells.substack.com
In this special episode of Helping Sells Radio, Gainsight Head of Training Dave Derington and ServiceRocket Learning Platform Product Manager Jesse Miller tackle an issue that befuddles most customer education teams: how to link customer education activity with business results. They clarify the process for answering the question, "What impact did customer education have on customer satisfaction, NPS, product adoption, renewal rates, and even product sales?" Answering these questions can turn customer education leaders into rock stars in their companies because they have the potential to turn education from overhead to a profit center that contributes directly to company growth. This talk was recorded at the Business of Customer Education Conference (BOCE), which was co-located at the Gainsight Pulse Customer Success Conference in May 2017. Get on the email list at helpingsells.substack.com