Podcasts about techsmith

In this episode, we explore the subtle (and not-so-subtle)differences between teaching, training, and facilitation—and why they matter more than you might think. From accidental facilitators to seasoned pros, our guests share honest reflections, practical approaches, and cautionary talesabout what makes learning stick. We dive into the skills that set great facilitators apart, the common mistakes that derail engagement and impact, and why designing for learning transfer is non-negotiable. Whether you're delivering in person or online, this is a conversation packed with insight,energy, and plenty of reminders that good delivery is about more than just good slides.Links from the podcast:Will Thalheimer's research paper “Does eLearning Work?”SOFest – School of Facilitation learning festival in June 2025Kirsty's SOFest blogsHR Unconference from Fiona McBrideFacilitation Shindigs from Julie DrybroughThanks to ⁠TechSmith⁠ for providing Camtasia and Audiate for editingGuestsKirsty LewisColin SmithMelanie MartinelliErica FarmerTina SethAndy McConvilleJo CookIf you have something  new to share with the L&D community and would like to be part of TJ's podcasts. Contact the Editor ⁠⁠⁠⁠⁠⁠⁠⁠Jo Cook⁠⁠⁠⁠⁠⁠⁠⁠.

Note: At the bottom of this article you'll get several FREE tutorial videos that will show you practical uses for AI that you can start using today. This is just a taste of what you'll learn in the full course. * How to use AI to create a poem for your grandson* How to use AI to review a lease for you or your family member* How to use AI to create a logo for your business or side project * How to use AI to plan a vacation customized to your interests* How to use AI to code your own version of Tetris! (Seriously!) I was recently at a dinner with several of my moms cousins. They are all successful business executives who have retired and they were discussing how they wanted to get started with Artificial Intelligence but didn't know where to begin. I mentioned some of the things that I take for granted about using AI and their minds were pretty blown. I mentioned this to some of my friends and they all said that they were interested in learning more about AI too. So, to solve this problem, I have teamed up with my good friend and AI expert, Joe Dearman to offer a 3 hour hands-on in person AI training. It is Saturday, April 5 · 1 - 4pm EDT. We are still nailing down the location but it will be in the greater lansing area. We are limiting the first class to 30 attendees. 7 spots are already gone. This training is for beginners and intermediate AI users. You do NOT need to have experience with AI to attend. But you do have to be relatively computer and smartphone savvy. Which just means you need to be able to download apps onto your phone and work with them easily. This class is designed for my family members that are interested in learning about AI but they don't want to wade through the vast number of Youtube videos and how-to Google searches. If you are looking for a hands-on in-person session to have your mind blown about the practical ways you can use AI today - this is your class! WHAT YOU'LL LEARN:* What is AI? (Hint: It's not magic, but it sure feels like it.)* How to use AI in your daily life (Save time, make better decisions, automate tasks.)* How to set up and install AI tools (No technical background required.)* How to prompt AI to get exactly what you need (Stop getting bad answers—get precision.)* How to use AI for work (Automate emails, reports, research—work smarter, not harder.)* How to use AI to generate images (Create stunning visuals with a few words.)* How to process long documents & summarize key points (Turn hours of reading into minutes.)* How to use AI for learning & education (AI tutors? Yes, they exist—and they're amazing.)* How to use Voice AI (AI that talks back intelligently.)* How to do deep research with AI (Find the truth, cut through the noise.)* How to verify news stories with AI (Detect misinformation like a pro.)* How to use ChatGPT, Grok, and other top AI tools (Which AI tool does what best?)WHO IS THIS FOR?* Anyone who has heard of AI but doesn't know where to start.* Professionals who want to work smarter, not harder.* People who don't want to get left behind in the AI revolution.* Business owners who want a competitive edge.WHO'S TEACHING THIS?Travis Stoliker – That's me! Serial entrepreneur (Liquid Web, TechSmith, Saddleback BBQ, Social Ops, Gyroaster (The World's Best Marshmallow Roaster!), Growth Factory). Scaled companies, built tech products, and now showing you how to leverage AI.Joseph Dearman – Product designer of award-winning tools (Coach's Eye, Camtasia). Using AI to build professional AI-powered products, games, and passionate about maximizing impact with AI.So seriously, what is so cool about AI? Why should I do this? Check this out…Tutorial: How to create a logo for my business or side project in less than a minute. Tutorial: How to write a beautiful poem for my grandson's birthdayTutorial: Use AI to plan your vacation trip itinerary personalized to your preferences Tutorial: How to use AI to review a lease, summarize it, point out problem areas, and negotiate for a better lease on your behalf. Save thousands of dollars on legal fees! Now for an Advanced Tutorial! How you can use AI to Create your own Games & Applications! Code your own Tetris in a few minutes. Register Now for: Artificial Intelligence Training & Learn AI in 3 Hours.* Sat, Apr 5, 2025, 1pm to 4:00pm* Special offer for Year Of The Opposite Subscribers! Get $100 off the registration fee if you use the Promo Code: YOTO at checkout! Year Of The Opposite - Travis Stoliker's Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Year Of The Opposite - Travis Stoliker's Substack at www.yearoftheopposite.com/subscribe

A while back, we sat down with Edie Clarke, Virtual Video Producer and Editor and YouTube Strategist, to talk about why simpler is often better when it comes to video creation. And guess what? That advice still holds up. So, we're bringing this episode back for another listen.With AI changing the way we create and edit videos, there's never been a better time to embrace video content. The latest TechSmith research shows that audiences are demanding more authentic, concise, and engaging content – so if you've been holding off on making videos, consider this your sign to start!Edie packs lots of advice into our discussion, including her top tips and go-to methods for scripting and shooting video, how to get over the fear of being on camera and how to avoid the perfectionism trap.We also get a glimpse into the kind of coaching she provides to clients who want to improve their video skills, along with some of the tools she uses daily with clients to create videos and run her business. Learning points from the episode include:00:00 - 02:58 Intro 02:59 - 05:10 How Edie started using video 05:10 - 08:38 What success looks like for Edie 08:38 - 12:22 Edie's tip for improving how you use video 12:22 - 16:06 Tips for keeping video simple 16:06 - 16:38 Why audio is the most important part of creating videos 16:38 - 19:46 Edie's advice on writing scripts 19:46 - 23:49 Common hangups people have when starting videos 23:49 - 27:44 How to deal with perfectionism 27:44 - 31:04 Hard lessons from a career of video creation 31:04 - 32:00 Borrowing ideas and inspiration from other videos 32:00 - 38:07 Speed round questions 38:07 - 39:46 Edie's final take on why you should embrace video 39:46 - 41:13 Outro Important links and mentions:Connect with Edie on LinkedIn: https://www.linkedin.com/in/virtuallyinsync/Edie's Website: https://edieclarke.com/Subscribe to Edie on YouTube: https://youtube.com/@VirtuallyInSync/

Discover the game-changing potential of video within human resources in this insightful episode. Join us as we speak with Amy Casciotti, Vice President of HR at TechSmith, who shares her valuable experiences on leveraging video to enhance HR efficiency, employee onboarding, and training. Amy emphasizes the critical role video plays in fostering engagement, particularly in the modern landscape of hybrid work environments. With a focus on creating efficient communication methods, she discusses how HR can implement video for onboarding, making essential benefits information more accessible and understandable through visual aids. The conversation also delves into some challenges HR faces in engaging remote teams and how personalizing video messages can put a face to the name, helping employees feel more connected. Learn about best practices for producing high-quality videos that capture attention and promote interaction, ensuring that training materials are effective and engaging. Amy's insights into utilizing AI for localized training suggest that the future of HR lies in adaptable, inclusive communication methods. Whether you're an HR professional seeking innovative solutions or a business leader interested in effective employee engagement strategies, this episode is packed with actionable takeaways that can elevate your HR practices. Tune in now to implement the transformative power of video in your organization and keep your workforce connected! Don't forget to subscribe, share, and leave us a review!Support the showFeature Your Brand on the HRchat PodcastThe HRchat show has had 100,000s of downloads and is frequently listed as one of the most popular global podcasts for HR pros, Talent execs and leaders. It is ranked in the top ten in the world based on traffic, social media followers, domain authority & freshness. The podcast is also ranked as the Best Canadian HR Podcast by FeedSpot and one of the top 10% most popular shows by Listen Score. Want to share the story of how your business is helping to shape the world of work? We offer sponsored episodes, audio adverts, email campaigns, and a host of other options. Check out packages here. Follow us on LinkedIn Subscribe to our newsletter Check out our in-person events

Rarely do we get the chance to hear the C-suite side of things when it comes to content and learning design. What do they really think about the training content they see out in the wild? But in this episode, we hear from business transformation expert and former Chief Learning Officer Christopher Lind on adapting your content creation process for the modern working world.Christopher introduces us to what a CLO really is and offers a peek into his main responsibilities. He explains how L&D teams can work with their CLO (or do well without one) and how a CLO defines great content. The AI topic naturally comes up and we look at how it can improve processes or even make things slower if your process isn't already working. Christopher also shares his tips on using video tools, what makes great content, and how emotion should be at the heart of every piece of content. Learning points from the episode include:00:00 - 02:42 Introduction to Christopher 02:42 - 03:44 Christopher's top tip for using images or video effectively03:44 - 04:42 The emotional component of training content 04:42 - 07:03 What is a Chief Learning Officer really responsible for?07:03 - 09:04 How to work with your CLO (and what to do if you don't have one)09:04 - 12:00 How leaders and L&D teams should approach AI and automation 12:00 - 15:02 How do we avoid being replaced in the AI age?15:02 - 17:19 Why AI is like jet fuel to a process 17:19 - 19:41 Is AI a natural solution to the skills gap? 19:41 - 21:49 How AI is changing the nature of our professions and responsibilities 21:49 - 24:04 Advice from the C-suite: what makes content good? 24:04 - 27:40 Speed round questions27:40 - 29:35 Why Christopher has been a long-time lover of TechSmith tools like Snagit 29:35 - 30:17 How to connect with Christopher30:17 - 31:16 Christopher's inspiring final take31:16 - 32:02 OutroImportant links and mentions:Connect with Christopher on LinkedIn: https://www.linkedin.com/in/christopherlind/Subscribe to Christopher on Substack: https://substack.com/@christopherlindFollow Christopher on X: https://x.com/ctlind?lang=en Visit Christopher's Website: https://christopherlind.co/Subscribe to Christopher's channel: https://www.youtube.com/@Christopher_Lind

Learning & Video Ambassador at TechSmith, Matt Pierce, discusses tips for creating engaging videos. In this episode, Matt discusses his perspectives on: leveraging audience research for content creation strategies, impact of audience preferences on marketing campaigns, key findings from the study on audience preferences, adapting strategies to meet changing audience demands, and best practices for enhancing audience engagement. Show NotesConnect With: Matt Pierce: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Learning & Video Ambassador at TechSmith, Matt Pierce, discusses tips for creating engaging videos. In this episode, Matt discusses his perspectives on: leveraging audience research for content creation strategies, impact of audience preferences on marketing campaigns, key findings from the study on audience preferences, adapting strategies to meet changing audience demands, and best practices for enhancing audience engagement. Show NotesConnect With: Matt Pierce: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Learning & Video Ambassador at TechSmith, Matt Pierce, delves into the intricacies of modern video editing tools and making technology accessible for novice creators. In this episode, Matt shares his perspectives on the importance of understanding audience preferences for creators. He also explores the evolving role of video content in engaging audiences. Show NotesConnect With: Matt Pierce: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Learning & Video Ambassador at TechSmith, Matt Pierce, delves into the intricacies of modern video editing tools and making technology accessible for novice creators. In this episode, Matt shares his perspectives on the importance of understanding audience preferences for creators. He also explores the evolving role of video content in engaging audiences. Show NotesConnect With: Matt Pierce: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

*This is my personal account of Bill Hamilton from my own personal memory. I'm sure that I have some of the details and facts wrong. I apologize for any errorsOn December 15th, 2024, Bill Hamilton, the Founder of TechSmith died from a heart attack at the age of 77. Bill Hamilton was the greatest entrepreneur of the Lansing area in this century. Arguably more. He was a husband, a father, a veteran, a computer programmer, a Spartan, an amateur ham radio enthusiast, a competitive shooter, an avid reader, a history expert, a philanthropist, and to me personally - he was my second father, a mentor and one of the greatest people I've ever known. Bill Hamilton is the reason I finished college, the reason I love to read, the reason I'm an entrepreneur, the reason I love software & tech, the reason I am skeptical, the reason I got on my first airplane, and so much more. I can't begin to imagine the hole that has been left in the heart of his family, especially his loving wife Susan and his daughter Wendy, whom I have come to know best. My love and support go out to them and his entire family.Bill co-founded TechSmith all the way back in 1987. It was a software consulting company, and one of the products they developed to serve their clients was, I believe, the first-ever “screen capture” tool.At the time, TechSmith was mainly doing consulting work for clients, but Bill had ambitions to become a software product company. They had the brilliant idea to give away Snagit for free on a “shareware” site that allowed users to download free applications. Remember, this was pretty revolutionary at the time. At this time, mostly the way you would buy software was to walk into a brick and mortar retail store and buy packaged software off a shelf like a book. Downloads of Snagit exploded so they decided to start offering customers the option to donate money to the company. And they did! All the sudden, TechSmith was a software company. The company built visual communication software. Snagit for taking pictures of the Screen. Then Camtasia Studio for recording videos of the screen. Camtasia was the product that I helped grow under the leadership of Troy Stein. Bill was built different and he built TechSmith unlike any other company that I had ever seen. When I joined TechSmith in 2003, I believe there were about 50 employees. TechSmith was like paradise to me. There was an employee lounge with free pop, snacks, and every Friday the company catered meals for “Free food friday” where they would select the best restaurants from around the area and even sometimes - the best ice cream. But it wasn't the perk of getting to eat for free - Bill did it because he wanted his employees to sit together and get to know one another. It was all to build trust and community amongst his employees. This was something I directly emulated (Ahem, Stole) at Liquid Web. Everything Bill did in the company was to build a culture where the employee was supported, mentored, taught, and grown into a better person. Bill encouraged dissent. He encouraged people to always have one thing in mind: What is best for the customer? When I joined the company I was 22 years old. I was a young punk kid that knew nothing about software, the internet, business, - or anything - really. At the time I was applying for the job, I was nearly bankrupt after starting a company that failed and taking a loan out from my generous parents that I was at risk of not being able to repay. I was bitter from my previous experience at Millenium Digital Media and felt that I had been treated unfairly, so I had a big chip on my shoulder. I came into TechSmith with the attitude of literally - “Fuc& it. I'm going to speak my mind, they are going to fire me anyway.”Bill had another incredible gift. He believed in complete transparency and honesty. Almost anyone in the company could run sales reports and see detailed financial information about the products and the company itself. In most companies, only the elite top of the company has the privilege of seeing this “sensitive” information. But Bill believed that the best ideas can come from anywhere within the organization and that we should all work from the same set of facts. He also encouraged people to sit in on meetings, even on topics that they were not the expert. I want to take a minute to go back to a post that I wrote just 4 short months ago. I am SO glad that I wrote this and took the time to honor the man I admired: “Bill Hamilton at TechSmith will always be like a second father to me.I didn't really know what software was when I was hired, and I certainly had no idea what it meant to invent a software application, do the coding to develop it, market it to customers, to become a multimillion-dollar product. TechSmith was one of the most beautiful companies I've ever worked for, comprised of some of the smartest people I've ever met in the world.Being around those people made me smarter, no question—from Brooks Andrus who taught me all things “product”, to Betsy Weber on marketing, Michael Malinak, Paul Middlin, and Dean Craven on software development, Jim Hidlay on Sales, the Gardener twins, (Marty and Murphy) on insanely fast development, Daniel Park, Tony Lambert, Matt Ayo, Paul Wright, Jeff Kohler, Renee Badra, Amy Walsh, Carla Wardin, Tony Dunkle, and my all time favorite: Troy Stein: Troy taught me almost everything. (I know I missed many!!! SORRY!)But the reason this all happened and the thing that brought us all together was Bill Hamilton.Bill and his wife Susan created a culture where anyone could have any idea, and the status of the individual presenting the idea did not matter at all. The only thing that mattered was the correctness of the idea and how convincingly you could persuade others to your way of thinking.I remember being a young punk kid, maybe 21 or 22, essentially doing customer service for sales calls. Even with my low level position, at TechSmith I was encouraged to sit in on some of the development and product marketing meetings for a software application that I knew nothing about. I had no expertise that qualified me to participate in those meetings. Yet, there I was.I remember one meeting specifically a week or two into my employment that was about the Camtasia Studio's non-destructive video editor. There were probably 10 brilliant people in the meeting — and me.As the discussion went around the room and they discussed the product, I had a realization: I knew a little bit about the application because of my experience working at NBC Channel 10. I knew a little -- but not much —just enough to be dangerous.I also had a chip on my shoulder from being fired from my previous job and after some prodding from Bill Hamilton, I got the courage to speak up.“Do you guys realize this doesn't function like any of the other video editing software on the market?” There was an audible gasp in the room as the youngest stupidest person at the table essentially disagreed with every decision that they had previously made.The person who had hired me into TechSmith tried to get me to stop, but luckily Bill Hamilton was in the room. He embraced me, leaned in, and argued with me passionately. I argued back. I was certain I was going to be fired, but to my surprise, Bill Hamilton took me into the hallway afterward and continued the conversation.He told me that he appreciated the feedback and welcomed it, and that I should continue to do it and sit in on more meetings. It was truly amazing.Honestly, I don't even know if I was right about what I was saying. Looking back, I'm sure I probably wasn't, but that taught me the most important lesson of my life.Surround yourself with smart people who want to hear your opinion regardless of your status, and people who judge you solely based on the content of your character and the quality of your thinking.TechSmith taught me many things, but the main things it taught me were how to think, how to build companies, how to be skeptical of my own brain, it taught me strategies to disregard status in the search for truth, and taught me the importance of building high-quality teams of the smartest people in the world.I am incredibly lucky that Bill Hamilton chose to keep TechSmith Corporation in the Lansing, Michigan, area. If it wasn't for that, I truly don't believe I would be the person I am today. That is not to say I am a perfect person. Far from it. But I'd certainly be a much shittier person if it wasn't for Techsmith!And this is precisely my point: because of my time at TechSmith, I know that perfection isn't an end state; it is a constant pursuit. The only way you can ever possibly get close to achieving it, which of course is never possible, is by surrounding yourself with smart people and continuing to push and challenge yourself every single day.So, this concludes another love letter to Bill Hamilton, the founder of TechSmith Corporation.”As I sit here crying and missing my friend and mentor, I regret a lot. I regret that I never recorded the podcast with him that I had planned to do. I regret that I didn't join TechSmith after we sold Liquid Web like Bill had hoped I would. On Monday when my friend Joe Dearman called to give me the news of Bill's passing I was running at the MAC. Literally the very next thing on my To-Do list was to call Bill and invite him to Lunch with Brooks and Joe the following day. When Joe told me of the passing of Bill, he mentioned that Bill was just in the office on Wednesday and he was sharp as ever. He also mentioned that on his way out of the meeting Bill said, “Tell Travis I said Hi”. I cannot believe he is gone. He was healthy and sharp. About 1/5 of you reading this will die of a heart attack. Of that, about 50% of you will be seemingly healthy and have no prior warning or signs. As most of you know, Matt Hill founder of Liquid Web, my best friend since 2 year old - also died of a heart attack. This again is my plea to please spend the ~$200 to get a CT Calcium Score of your heart. It is quick, painless, doesn't require any dye or injections. Just a quick trip to see if you have a ticking time bomb in your chest. (I am not a doctor.)Bill was my mentor. He was like a second father to me. The man I am today, for better or for worse, has been influenced mostly by my incredible parents and just after that… Bill Hamilton. Bill and I would try to get lunch or breakfast about once a quarter. When I was walking out of a meeting we had around the time of Matt's death I remember turning to him and saying: “I love you”. I think it startled him and I felt really weird when he didn't say it back — but sitting here, I know he loved me and I am so fu$&ing thankful I delivered him that message while he was still here with us. I love you Bill. Thank you. Year Of The Opposite - Travis Stoliker's Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Year Of The Opposite - Travis Stoliker's Substack at www.yearoftheopposite.com/subscribe

Get to the point. That's the way you entice audiences and ensure they stay. While front-loading instructional videos with the ‘why' is tempting, it's the ‘how' that audiences have tuned in for.Attention spans are getting shorter and shorter, which is why you need to deliver value as soon as possible. This means a clear narrative, great video quality, and authenticity. In this episode of The Visual Lounge, Matt Pierce meets with Doug Brunner, the Customer Education Manager at TechSmith. They discuss why video is the most effective way to deliver content, their biggest pet peeves when it comes to instructional videos, and some of the best features of Camtasia and Snagit. Learning points from the episode include:00:00 - 00:43 Introduction 05:06 - 06:25 Maximising impact and saying “no”10:01 - 13:34 The pros and cons of webinars and videos14:03 - 17:12 The importance of first deciding on goals to hit with instructional content 17:31 – 21:46 Biggest instructional video pet peeve 21:58 – 23:24 How long you are given to grab someone's attention25:15 - 30:48 Three go-to features in Camtasia31:09 - 32:01 Why the cursor is not the ‘hero' of the story - the viewer is32:18 - 37:10 Three go-to tools inside Snagit37:30 – 42:28 Opinions on human AI avatars and AI-generated voices42:32 – 43:34 Why content and the purpose should set the length of a video43:34 - 45:15 Defining “bad video” and “bad audio”46:36 - 47:55 Using the rounding corners function in Snagit or Camtasia48:06 – 49:05 Outro Important links and mentions:Connect with Doug on LinkedIn: https://www.linkedin.com/in/doug-brunner-b193abb/Connect with Matt on LinkedIn: https://www.linkedin.com/in/matthewrpierce/Camtasia: https://www.techsmith.com/camtasia/Snagit: https://www.techsmith.com/snagit/

This episode uses artificial intelligence dive into neuroscience for learning, to look back at a Training Journal magazine and update it with current articles. Links include: Notebook LM Neuroscience and the learning brain: Is there a better way? Using neuroscience in learning Training Journal magazine January 2018 Thanks to TechSmith for providing Camtasia and Audiate for editing. Get involved in discussing this episode, especially it's AI creation, on LinkedIn. We want to know what you think, good and bad! If you have something  new to share with the L&D community and would like to be part of TJ's podcasts. Contact the Editor ⁠⁠⁠⁠⁠⁠⁠Jo Cook⁠⁠⁠⁠⁠⁠⁠. If you want to keep up with everything Training Journal, ⁠⁠⁠⁠⁠⁠⁠subscribe to our newsletter⁠⁠⁠⁠⁠⁠⁠.

In this episode, Liz and Rachel dive into TechSmith's 2024 Video Viewer Trends Report discussing the key takeaways from the report and how they see these trends in practice - specifically in the MedDevice space. Related Resources: TechSmith's 2024 Video Viewer Trends Report Looking to utilize video in your training in 2025? We'd love to partner with you! Email training@cumbyconsulting.com. Connect with us on LinkedIn:   ⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Cumby Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Rachel Medeiros⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Liz Cumby⁠⁠⁠⁠⁠⁠⁠ About Cumby Consulting:    Cumby Consulting's team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.

This month Liz is joined by Matthew Pierce, a video expert from TechSmith! They chat through why video works well for training and their top considerations for creating and using training videos. Matt challenges us to get curious about the videos we watch in order to create the videos we'd like to see. He also shares a lot of great tips for ensuring your video quality is great, even on budget. Related Resources: Matthew Pierce is a video creator, podcast host, instructional designer, and loves to share his knowledge, experience, and expertise. As Learning & Video Ambassador for TechSmith, he hosts The Visual Lounge podcast, leads the TechSmith Academy, and launched the Camtasia Certification program. He has experience in Training, Customer Education, Customer Support, and more. He's a speaker and contributor to learning and development, customer education, and marketing events and conferences. Connect with us on LinkedIn:   ⁠⁠⁠⁠⁠⁠⁠⁠⁠ Matthew Pierce ⁠⁠⁠⁠⁠⁠Cumby Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Rachel Medeiros⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Liz Cumby⁠⁠⁠⁠⁠⁠⁠ About Cumby Consulting:    Cumby Consulting's team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.

Matt Pierce dishes out exciting updates for Camtasia 2024 in this mini episode. Enhanced functionality around dynamic captioning plus new color labels for the timeline are two features that will help to make your editing experience a lot smoother – something we can all get behind!He also teases an upcoming video mastery workshop at DevLearn in Las Vegas, a great opportunity for those looking to level up their video skills.Matt tops off this short episode with an important reminder about the power of practice. Great tools and workshops can help you improve your video creation skills, but consistent practice is essential. There's no shortcut to success, even in the age of AI, and the effort we put into honing our craft is what makes it all worthwhile.Learning points from the episode include:00:00 - 01:30 Announcing the new minor version of Camtasia 202401:30 - 02:28 TechSmith's video mastery workshop at DevLearn02:28 - 05:46 The value of consistent practice and why there's no quick path to success05:46 - 06:20 OutroImportant links and mentions:Connect with Matt on LinkedIn: https://www.linkedin.com/in/matthewrpierce/ Check out Camtasia 2024: https://www.techsmith.com/camtasia/ DevLearn: https://devlearn.com/

Learning & Video Ambassador at TechSmith, Matt Pierce, discusses tips for creating engaging videos. In this episode, Matt discusses his perspectives on: leveraging audience research for content creation strategies, impact of audience preferences on marketing campaigns, key findings from the study on audience preferences, adapting strategies to meet changing audience demands, and best practices for enhancing audience engagement. Show NotesConnect With: Matt Pierce: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Learning & Video Ambassador at TechSmith, Matt Pierce, discusses tips for creating engaging videos. In this episode, Matt discusses his perspectives on: leveraging audience research for content creation strategies, impact of audience preferences on marketing campaigns, key findings from the study on audience preferences, adapting strategies to meet changing audience demands, and best practices for enhancing audience engagement. Show NotesConnect With: Matt Pierce: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Learning & Video Ambassador at TechSmith, Matt Pierce, delves into the intricacies of modern video editing tools and making technology accessible for novice creators. In this episode, Matt shares his perspectives on the importance of understanding audience preferences for creators. He also explores the evolving role of video content in engaging audiences. Show NotesConnect With: Matt Pierce: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Learning & Video Ambassador at TechSmith, Matt Pierce, delves into the intricacies of modern video editing tools and making technology accessible for novice creators. In this episode, Matt shares his perspectives on the importance of understanding audience preferences for creators. He also explores the evolving role of video content in engaging audiences. Show NotesConnect With: Matt Pierce: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this episode, Tony Lambert, CTO of TechSmith, discusses how TechSmith stays at the forefront of innovation by listening to customer needs, conducting research, and staying informed about industry trends. Plus, he explains why TechSmith has invested in content creation roles and how, in the future, video AI may be able to diagram manual skills, teach soft skills, and provide more advanced editing capabilities.Tune in to learn:How the screen recording industry has evolved, with more tools entering the market and screen capture becoming more prevalent.How TechSmith stays at the forefront of innovation by listening to customer needs, conducting research, and staying informed about industry trends.Why TechSmith prioritizes the end-user experience while also considering the needs of enterprise customers and addressing security and privacy concerns.How the company culture at TechSmith fosters longevity and loyalty among its engineers, who appreciate the focus on work-life balance, support for experimentation, and the opportunity to make a meaningful impact. How TechSmith uses its own products for documentation, project management, and HR training.Why the company has invested in content creation roles and leverages visual communication tools.Whether in the future, video AI may be able to diagram manual skills, teach soft skills, and provide more advanced editing capabilities--Imagine a world where your data flows like electricity—unseen, yet powering everything you do. A world where high availability, low latency, and disaster recovery are not just expectations but realities. Welcome to the future, powered by Zayo's network.In a world that never stops, Zayo is the network underneath it all, helping the most innovative and forward-thinking companies grow. Because Zayo doesn't just connect places, they connect possibilities. Zayo connects what's next for you.Discover the power of Zayo's network today. Visit https://go.zayo.com/network/itvisionaries Mission.org is a media studio producing content for world-class clients. Learn more at mission.org.

Did you know that humans process visual information 30 times faster than blinking? And that we're far more likely to remember things we see than things we hear or read?In other words, there's a good reason that marketing and educational content have become so visual-centric. Visual content is the very best way to get your audience to consume, understand, and retain your message. But how do we make sure we're using visuals effectively? Joining this episode of The Visual Lounge is Nicky Pasquier, a marketer, YouTuber, and certified Canva whizz. She explores how to tie your visual content closely to your business and branding aims, and explains what brands often get wrong about visual content. We also hear about her process of using Canva and TechSmith tools to create consistently great imagery for her brand. Learning points from the episode include:00:00 - 02:34 Nicky's top tip for using visuals effectively 02:34 - 03:48 Nicky's advice for staying consistent with visual branding 03:48 - 06:16 Why businesses are still struggling with visual branding 06:16 - 07:53 How to find a balance between entertaining content and content that drives results07:53 - 09:27 How businesses can create more effective content 09:27 - 14:37 The role of emotion in images and videos 14:37 - 16:58 Common pitfalls for using images consistently16:58 - 18:20 The role of color in visuals 18:20 - 21:30 Advice for learning about the psychology of color21:30 - 23:09 How color fits into Nicky's content23:09 - 24:50 Speed round questions28:38 - 29:52 How to connect with and learn more about Nicky's work29:52 - 31:09 Nicky's final take31:09 - 32:17 OutroImportant links and mentions:Connect with Nicky on LinkedIn: https://www.linkedin.com/in/nickypasquierFollow Nicky on Instagram: https://www.instagram.com/nicky.pasquierVisit Nicky's Website: https://www.nickypasquier.comSubscribe to Nicky's YouTube Channel: https://www.youtube.com/@NickyPasquier

Note: Sorry for the poor audio on the podcast. I'm on vacation and don't have access to my usual studio setup. Lansing is a fine city. I love my family here, I love my in-laws here, and I love my friends here dearly. But it is unquestionable to say that I hindered my career and my intelligence by staying in Lansing, Michigan.One of the truest things ever said about relationships is that you become the average of the five people you spend the most time with. From my perspective, that is unquestionably true—not just for me but for the friends and family that I observe.It's hard to develop good habits if you're around people with bad habits. It is very difficult to develop high-quality thinking if you are around people with low-quality thinking. This is not to suggest that the people in Lansing, Michigan, have low-quality thinking. I am not saying that at all. I love the people here, and I have invested in the people here as much as I possibly can.But when you are trying to pursue a specific career or industry, it's very important that you surround yourself with the best thinkers in that industry. Whenever possible, it is critical to be around the founders of companies that have invented revolutionary technology in that industry.For example, Lansing, Michigan, used to be one of those areas when Ransom E. Olds helped invent the auto industry here around 1900-1930. Lansing became a beacon of hope and a bright light, attracting the best thinkers and workers from around the world to join in on the truly revolutionary effort. They aimed to mass-produce the automobile, invent the mass manufacturing line, and literally change the world.All the best and brightest workers thinking about the problem of transportation flocked to Lansing. If you went out to a bar or went to the lake with your friends, by default, you were around the smartest people in that industry. You were around the top minds thinking about how to revolutionize transportation for human use. Even a casual conversation over coffee could be one of the smartest conversations happening anywhere in the world on that particular topic.What is truly marvelous is that it didn't have to be the CEO or the founder of the company that you were talking to or interacting with. When you are inside a company doing truly revolutionary work or even in the same city as that company, even if you are a new low-level employee just getting your start or just a citizen in the city, it is possible that you are still in the top 1% of thinkers on that particular topic. In the example we are using of Lansing Michigan during the 1900-1930's, the conversations happening in Lansing about revolutionizing transportation and the manufacturing process - were some of the most important in the entire world as it relates to that topic. People don't realize this, but even the secretary at Google usually knows more about how search engines work than some people that I meet who own search engine optimization companies. That's just how it happens when you're in the right rooms and surround yourself with the right conversations. Surround yourself with the best and brightest thinkers on whatever topic you want to learn about. It seems obvious and we already recognize this about sports: If you want to be the best, you have to play against the best. It's strange that we don't understand this and embrace it in our professional careers enough. I certainly wish I would have realized it earlier in my career. I don't want to diminish or take away from the amazing fortune I've had and I want to give credit to the amazing influences and mentors I've had. * From Big Dan Crimin, who taught me how to sell for the first time when I was working at Big George's Home Appliance Mart. * Donnie Hoppes, Jason Spencer, and Jen Sumaraki, who taught me how to run the audio board and camera to produce the NBC Nightly News. * And Mr. Schneider at Schneider Sheet Metal, who taught me how to make ductwork for homes.But there is one simple fact that changed my trajectory and, I think, literally saved my career and taught me how to think. That was because Bill Hamilton founded TechSmith Corporation and kept it in the Lansing, Michigan, area. I was fortunate that my high school friend Jenn Veldman Middlin happened to work there and was sitting across the table from me at my first interview. Without that, I probably never would have gotten the job. One of the reasons I love Jenn so dearly, even though we disagree on politics so severely (lol, I love you, Jen), is because I credit her with almost single-handedly changing my life. But Bill Hamilton at TechSmith will always be like a second father to me.TechSmith makes the software applications Snagit, which take screen captures of your computer screen, and Camtasia Studio, which made videos of your computer screen. I didn't really know what software was when I was hired, and I certainly had no idea what it meant to invent a software application, do the coding to develop it, market it to customers, to become a multimillion-dollar product. TechSmith was one of the most beautiful companies I've ever worked for, comprised of some of the smartest people I've ever met in the world.Being around those people made me smarter, no question—from Brooks Andrus who taught me all things “product”, to Betsy Weber on marketing, Michael Malinak, Paul Middlin, and Dean Craven on software development, Jim Hidlay on Sales, the Gardener twins, (Marty and Murphy) on insanely fast development, Daniel Park, Tony Lambert, Matt Ayo, Paul Wright, Jeff Kohler, Renee Badra, Amy Walsh, Carla Wardin, Tony Dunkle, and my all time favorite: Troy Stein: Troy taught me almost everything. (I know I missed many!!! SORRY!)But the reason this all happened and the thing that brought us all together was Bill Hamilton. Bill and his wife Susan created a culture where anyone could have any idea, and the status of the individual presenting the idea did not matter at all. The only thing that mattered was the correctness of the idea and how convincingly you could persuade others to your way of thinking. I remember being a young punk kid, maybe 21 or 22, essentially doing customer service for sales calls. Even with my low level position, at TechSmith I was encouraged to sit in on some of the development and product marketing meetings for a software application that I knew nothing about. I had no expertise that qualified me to participate in those meetings. Yet, there I was. I remember one meeting specifically a week or two into my employment that was about the Camtasia Studio's non-destructive video editor. There were probably 10 brilliant people in the meeting, and me. As the discussion went around the room and they discussed the product, I had a realization: I knew a little bit about the application because of my experience working at NBC Channel 10. I knew a little -- but not much —just enough to be dangerous.I also had a chip on my shoulder from being fired from my previous job and after some prodding from Bill Hamilton, I got the courage to speak up. “Do you guys realize this doesn't function like any of the other video editing software on the market?” There was an audible gasp in the room as the youngest stupidest person at the table essentially disagreed with every decision that they had previously made. The person who had hired me into TechSmith tried to get me to stop, but luckily Bill Hamilton was in the room. He embraced me, leaned in, and argued with me passionately. I argued back. I was certain I was going to be fired, but to my surprise, Bill Hamilton took me into the hallway afterward and continued the conversation.He told me that he appreciated the feedback and welcomed it, and that I should continue to do it and sit in on more meetings. It was truly amazing.Honestly, I don't even know if I was right about what I was saying. Looking back, I'm sure I probably wasn't, but that taught me the most important lesson of my life.Surround yourself with smart people who want to hear your opinion regardless of your status, and people who judge you solely based on the content of your character and the quality of your thinking.TechSmith taught me many things, but the main things it taught me were how to think, how to build companies, how to be skeptical of my own brain, it taught me strategies to disregard status in the search for truth, and taught me the importance of building high-quality teams of the smartest people in the world.I am incredibly lucky that Bill Hamilton chose to keep TechSmith Corporation in the Lansing, Michigan, area. If it wasn't for that, I truly don't believe I would be the person I am today. That is not to say I am a perfect person. Far from it. But I'd certainly be a much shittier person if it wasn't for Techsmith! And this is precisely my point: because of my time at TechSmith, I know that perfection isn't an end state; it is a constant pursuit. The only way you can ever possibly get close to achieving it, which of course is never possible, is by surrounding yourself with smart people and continuing to push and challenge yourself every single day.So, this concludes another love letter to Bill Hamilton, the founder of TechSmith Corporation.So what do you do with this information? Probably nothing. Advice is mostly b******t.But what I can tell you is what I wished I would have known when I was getting started. * When you're getting started, almost entirely ignore the salary. The reality is, when you're young, to an amazing company doing important work you have no value at all. In most cases you should probably be paying them for the opportunity. So if you even get a small salary, be happy and jump at the chance. * Get yourself into rooms with the smartest thinkers on the topics you care about. With the advancement of the internet that could be chat rooms, zoom calls, forums, or networking meet ups. But don't undervalue the importance of being in the great cities of your time. In 1900, Lansing was one of those cities. That's exactly what brought my family here. But today, if you want to make the best BBQ - get to Austin or Kansas City. If you want to revolutionize finance with Blockchain technology, get to Miami. If you want to gain access to capital to scale up a software enabled startup, get to San Fran. (Even with all its recent problems)Apologies to LansingI'm committed to Lansing and I don't mean this post with any ill will. I hope that I can be a tiny part of hopefully reigniting the entrepreneurial spirit of this area. But I also have to be honest about how I feel or else I'm not doing a service to anyone including myself.So if you're mad at me for this post, blame Bill Hamilton, because I learned this at TechSmith. :)I'd love to hear from you. What do you think? Get full access to Year Of The Opposite - Travis Stoliker's Substack at www.yearoftheopposite.com/subscribe

There's a very real shift in mindset between making a single piece of content and making a long-standing series. But that shift in mindset launches a content machine that can fill your calendar, grow a dedicated audience, and build a name for your brand.And in this episode, we're learning from one of the biggest content machines in reality TV: Survivor. We're looking at the show that's been running for 46 seasons to date with the help of our guest, Founder of Distribution First, Justin Simon. Together, we talk about repeating your winning formula, creating a distribution plan, and staying true to who you are.About our guest, Justin SimonJustin Simon is founder of Distribution First, a membership community where smart marketers create less, distribute more, and grow together. He is also a consultant and the host of the Distribution First podcast. Prior to starting his consulting firm, Justin served as Senior Content Marketing Manager at metadata.io. He also previously served as Global Content Strategy Manager at TechSmith Corporation, a global provider of screen capture and screen recording software. He worked for TechSmith for over 10 years, having started as a Sales Intern in February 2011.What B2B Companies Can Learn From Survivor:Repeat your winning formula. Be consistent over time with the things that have proven successful. With some tweaks here and there, Survivor has followed essentially the same formula for 46 seasons, making it one of the longest lasting reality TV shows of all time. Justin says, “I think that that's like the magic of what has made it last, amongst many other things, for so long. It's consistent, it's repeatable, and you always know what you're getting.”Have a plan for distribution of your content before creating the content itself. Justin says, “Know what distribution channels you have available to you. Pick one or two that you're really going to hammer in on and get really good at those. Make sure your audience is aware that you exist on those channels. It goes back to consistency. Be able to consistently deliver value to the audience on those channels.” And then understand “How much content do you actually need? And then reverse engineering back to that. Because I think a lot of people get themselves stuck on a hamster wheel of creating content because they don't actually know how much content they need.”Stay true to who you are. Don't try to reinvent the wheel. Keep your core values at the center of your content. From the first season, first episode, Survivor has used the tagline “Outwit, outplay, outlast.” And it's become an iconic slogan for the show. Justin says, “My biggest lesson from Survivor is just staying true to who you are and being able to create something that is really long lasting and not a flash in the pan. There's lots of flash in the pan marketing. And so how do we build up plans? How do we keep saying the same things over and over and talking about those things in a way that resonates, adjusting angles, and switching things?”Quotes*”Creating content for the sake of creating content is not good enough anymore. And I think a lot of teams still feel the need to hit a drumbeat of production without a ‘why' behind that, or how the audience is going to engage with that, or a reason that it fits in with the larger marketing strategy, business strategy, all that type of stuff. But hey, we're creating content, so we're ahead of the game here. And so I think for me what that caused is a lot of stress, a lot of burnout, a lot of just trying to keep that ball rolling up the hill and then no time or energy or effort to be able to actually step back and be more strategic or be creative or experiment or any of these things that we wanted to do when we started to be marketers, do the fun stuff, try new things, try new formats, because we've got to still pump out all this content.” -Justin Simon*”Most people have no clue what's happening with the content they create. The irony of it all is very, very thick that we're spending so much time and so much effort to create all of these things and we have no way of knowing how that's getting in front of anybody, if people care, in what ways they're going to use it. How are we going to maybe reintroduce that same concept in different formats and in different ways? I think especially for folks who are creating evergreen content, it's a huge miss to not be repurposing and distributing that content.” - Justin Simon*”In a typical marketing content landscape, distribution gets tacked on at the end. Like, ‘All right, we've got the thing. Now, what do we do?' Versus throwing it at the beginning, distribution first, and thinking through, ‘All right, as we're creating this podcast, as we're creating this monthly event series, what's going to happen once the show goes live? So now they're creating a real engine that they can just kind of repeat and reuse and then adjust as necessary.” - Justin SimonTime Stamps[0:55] Meet Justin Simon, Founder of Distribution First[1:49] Survivor's Enduring Appeal: A Deep Dive with Justin Simon[7:16] The Evolution of Survivor: From Concept to Cultural Phenomenon[10:28] Survivor's Winning Formula: Strategy, Diversity, and Adaptation[19:16] Survivor vs. Alone: Analyzing Reality TV's Survival Shows[22:48] Marketing Insights from Survivor's Success Story[24:15] Unlocking the Secrets of Content Longevity and Consistency[25:50] The Aspirational Power of Location in Storytelling[27:25] The Role of the Evangelist in Content Creation[28:50] Redefining Leadership and Charisma in Content Series[33:01] Survivor's Lessons for B2B Marketing and Content Strategy[40:34] The Art of Repurposing and the Power of Distribution[47:08] Final Thoughts on Content Marketing and Distribution StrategiesLinksWatch SurvivorConnect with Justin on LinkedInLearn more about Distribution FirstAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both non-fiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Welcome to Year Of The Opposite: Travis Stoliker's Newsletter for People That Don't Subscribe to Newsletters. Ex: Saddleback, Liquid Web, & Techsmith.Read Time: 6 minutes. 3 months ago I proposed a crazy challenge: “You'll be happier in 7 days or I'll pay you $500!” I proposed this challenge because I was worried about how many of my friends were telling me that they were depressed. I had an idea that perhaps the strategies that worked to resolve my own depression from grief might help others. I was a little surprised that this offer upset one of my loyal readers and someone I respect. After I mentioned that no one had accepted my challenge, I announced that I was raising the reward from $50 to $500, prompting this response:“There's a reason for that Travis, and it's not the money. Are you really that tone deaf?I read your comments a while ago about how much greater the world is today than in the past because of Elon Musk and his space ship right around the time that I read the horrific stories of the numerous women, young and old in Israel who were gang raped, passed from soldier to soldier, had their breasts cut off and tossed around like footballs, and only after all of that were brutally murdered.Seriously?Just yesterday, I watched the sentencing of the stupid kid from Oxford whose stupid and neglectful parents bought him a hand gun which he then used to execute four of his classmates, and traumatize an entire community.This is the world we are leaving our children and grandchildren. It is NOT better. It is not better than the era when I went to school with my parents or myself not fearing if I would could home at the end of the day.Your privilege is blinding you.”Year Of The Opposite - Travis Stoliker's Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Ouch. The comment stung me a little bit but I tried to make sure to listen for the truth in it. One of my favorite quotes from Naval is: “If it hurts to hear it, look for the truth in it. If it comforts to hear it, look for the lie in it.”Maybe she was right. Maybe I was delusional that these simple steps might help make people a little happier. Maybe the world is just terrible and getting worse and this explains everyone's sadness. Maybe she was right. Luckily, 6 readers took me up on my challenge, so we were able to see if she was right! Let's take a look… As a reminder, here are the rules for the challenge to make you happier. * Work out for 30 minutes everyday. * Ignore your phone, email, & social media for the first 1 hour of the day and the last 1 hour before you go to bed - every single day. * Keep a private journal everyday. * No alcohol or drugs that aren't prescribed by a doctor for all 7 days.Results: Lets see how those 6 participants did! * Average Happiness Before the Challenge: Participants rated their happiness an average of 5.67 out of 10 before starting the challenge.* Average Happiness After the Challenge: After completing the challenge, the average happiness rating increased to 7.67 out of 10.* Average Tasks Completed: On average, participants completed about 25 out of the 28 tasks, indicating a high level of engagement with the challenge activities.* Average Happiness Increase: The challenge resulted in an average happiness increase of 2 points on the happiness scale.* Maximum Happiness Increase: The largest reported increase in happiness from a participant was 4 points on the scale.* Minimum Happiness Increase: The smallest change recorded was no change in happiness level. But it is worth noting that this individual already had a very high happiness level at 9 out of 10. It stayed constant at 9 out of 10. * Number of Participants Who Reported an Increase or the Same Happiness Level: 6 out of 6 participants!This was A HUGE success! Thank you to all 6 participants. Here is the feedback from each participant: * "It definitely worked, and the motivational texts helped keep me on track. I liked the journaling because it allowed me to ""vent"" to myself in writing and then go to bed with a clear mind. Also no phone/email/etc. for the first and last hour of the day really helped my sleep - much more than I thought it would. Trying to continue that habit! Also working toward no TV for an hour before bed as well - but I watch the news before bed :( Baby steps! Thank you Travis!"* "I thought the challenge had some valuable components. I was really good about shutting my phone off at night, so I was reading instead of doom scrolling. That was an accomplishment all by itself. I haven't been good about sticking with it, but filling out this survey is making it top of mind again. I was also a lot better about journaling when I was doing the challenge. I think the important part of that was that the journal prompts were positive. Since I have had some things going on in my personal life, my journaling has tended to be reliving negatives and trying to make sense of things. I haven't been disciplined about self affirmation. The most valuable piece of all of it was being accountable to someone I perceive as successful and disciplined, and also someone who wasn't my mom or an old friend with whom I would probably get away with (at least in my own head) being slightly less accountable than with a peer in the business community. Thanks for the opportunity!"* “I didn't really participate to increase my happiness. I was interested in starting some habits that are pretty well proven to improve your life. My only feedback for the next rou s of research might be some simple tools to break the inertia. A checklist to check off every day once a task is done. A document with a couple prompt questions for the thankfulness journal. Nothing too advanced and nothing that need to be turned in. Just tools for those who want to use them that might help. Looking forward to hearing more about where you might be going with this line of thinking and informal research. And....we need to set a date to.tour the maker space. I need to get creating again. * "Definetly felt better and slept better when I followed the phone rule. Activity is a bit difficult due to back issues, but I did start a regimen of chair yoga. Continue to do it as I'm able. You continue to be an inspiration! Carry on!"* “I loved the challenge of it. Life is just hard especially with a toddler running around getting sick all the time... It was a great experience” * “It was a great motivator for me and I was determined to succeed (I did). The flexibility of the task timing helped a lot. I have continued on with the tasks, and in particular, the exercise. But being more mindful of screen time was also a great habit to get into. Overall, I feel more mindful, relaxed and happy. Glad I took you up on the challenge!”My thoughts on this data: * This Reinforces The Theme of The Year Of The Opposite: If you are disappointed with your life or sad, change it up and it might have a huge positive impact! What worked for me has now worked for 6 others. * The biggest benefit went to those that are very sad to begin with: Participants who started off with a Low Initial Happiness level experienced a greater increase in happiness, with an average increase of 3.0 points on the happiness scale. In contrast, those with High Initial Happiness levels saw a smaller average increase, at 1.5 points. This suggests that participants who began the challenge with lower levels of happiness had more room for improvement and, as a result, tended to see a more significant positive change through their participation in the challenge.* Too Many Variables: I think I may have introduced too many variables into this challenge by having everyone complete 4 tasks each day. Since there are 4 variables, it's hard to know which action had the highest impact. * Accountability and Community is hugely important to happiness: One of the things that I did for this challenge was that I kept in contact with each of the participants each day. This seemed to make a big impact on the participants. It goes to show how important having an accountability partner and a strong social network are to your happiness. * Ignoring Screen Time Had Huge Impact: Participants reported that ignoring their phone had a massive impact on their happiness. I was surprised at how many people mentioned this in their feedback. My Hypothesis: There is clear scientific research that all 4 of these activities are statistically proven to improve happiness. But I have a hypothesis that I would like to test at some point. I'm starting to think that only one thing matters: Your Reputation With Yourself. When someone sets a goal to accomplish and then they follow through and achieve it, it makes them happy! We all know it. We've all felt it. It was said that “Self esteem is just the reputation you have with yourself.” If you are a person that can set goals for yourself and follow through with them, you're gonna be happier. I know this deep in my bones. If the goal is challenging, it's gonna have an even greater benefit to your mood. I have an idea to launch another challenge. I think that if an individual set themselves a goal to do something positive for themselves every single day and they completed it consistently, I think it would make every person happier. I don't think it was so much the specific tasks that I setup. For instance: If you want to learn the piano and you set a goal to practice everyday for 10 minutes, I bet you'd be happier at the end of a week! If you wanted to learn spanish and you practiced consistently everyday for a week, I bet you'd be happier at the end. The bigger the goal, the more challenging it is to you, and the more important it is to you - I bet it would correlate with the improvement in your mood. The bigger the goal, the greater the improvement in your mood. But this is just a theory I'd like to test. Challenges With The Data: Of course, this is not a scientific study, it's only a few individuals, the data is self reported, and probably the biggest issue with the data is a “selection bias”. Which basically means, the people that selected themselves to participate in my challenge are probably people not fully representative of the human population because they are all people that follow my newsletter and they are people that are willing to challenge themselves to get happier. But even with the challenges in this imperfect study, every single person (including me) improved their mood and one person kept their happy mode consistent. That to me is incredibly awesome! Thank You! Thank you so much to all 6 participants in the challenge. I appreciate you. If anyone would like to take me up on the $500 challenge for themselves, I'm willing to do it again! Just let me know by leaving a comment. Thank you all so much for reading my newsletter, The Year Of The Opposite. Don't forget that all of my articles are available as a podcast too. If you enjoyed this, I would really appreciate if you would share this with a friend. Thank you for reading Year Of The Opposite - Travis Stoliker's Substack. This post is public so feel free to share it. Get full access to Year Of The Opposite - Travis Stoliker's Substack at www.yearoftheopposite.com/subscribe

With millions of videos at our fingertips, what is it that makes you stop scrolling and click on a video? Aaron King, an entrepreneur and filmmaker of the DeepSnap YouTube channel, joins this episode of The Visual Lounge to give his take on what makes scroll-stopping videos. We hear about how he got started in content creation, coming in from the world of entrepreneurship, and what he's learned about content in the past few years. Aaron talks about the power of video in helping to build his brand and why he thinks that being yourself and true to your brand will help you forge a deeper connection with your audience. This episode marks 200 and counting of The Visual Lounge! It was great to hear that Aaron shares the TechSmith philosophy of leveling up your skills with every video you create. Learning points from the episode include: 00:00 – 01:47 Introduction 01:47 – 03:13 Aaron's top tip for improving your videos 03:13 – 07:03 What is a video hook and how can you start using them? 07:03 – 11:21 How to create interesting content, no matter your topic 11:21 – 15:11 How to make sure your video has great audio that draws people in 15:11 – 16:29 Stumbling across new ideas in the comment section 16:29 – 24:27 Why Aaron decided to become a content creator 24:27 – 25:29 Why speed is so important when you're starting out in your journey 25:29 – 28:43 Speed round questions 28:43 – 29:22 Where to find Aaron and information about his brands 29:22 – 30:11 Aaron's final take on creating great videos 30:11 – 31:21 Outro Important links and mentions: Connect with Aaron on LinkedIn: https://www.linkedin.com/in/deepsnap/ Follow Deep Snap on X: https://twitter.com/deepsnap Deep Snap: https://deepsnap.com Subscribe to Aaron's channel: https://www.youtube.com/@deepsnap

Chris loves to highlight significant regional employers - especially brands you may have heard of but don't really know what they fully do. Joining Chris to share her story is the CEO of TechSmith, Wendy Hamilton!

Script or no script – which side are you on when creating videos? It's one of the top debates in the video creation world, and there's no clear-cut answer. After some recent experiments where we tossed out the script, we weigh up the pros and cons of scripting your videos in this episode. Joining the debate are TechSmith's Ryan Knott, Marketing Content Strategist, and Andy Owen, Video Producer, to share their thoughts on whether scripts are necessary and the best times to use one. As a video producer, Andy shares his experience of editing videos without a script, and Ryan explains why sitting in on recordings as a writer can help you reshape your scripts to sound more natural. While Andy and Ryan are firmly team script, they explain that it depends on the type of video you want to make, how much time you want to spend on it, and why you should always consider your viewer when deciding. Key Moments: 00:00 – 02:18 Introduction 02:18 – 03:41 Ryan and Andy describe their roles in making videos for TechSmith 03:41 – 05:10 Why Ryan and Andy started experimenting with the no-script approach 05:10 – 06:55 The benefits of having a writer in the recording studio 06:55 – 09:30 Andy describes the transition from working with scripts to working without 09:30 – 10:25 How scripting helps to keep you on track 10:25 – 14:35 Striking a balance between having a script vs. no script 14:35 – 18:56 Why saving time by not writing a script could take longer overall 18:56 – 20:40 The challenges of editing unscripted videos 20:40 – 28:30 Scripted videos vs. unscripted – Andy and Ryan share their votes and advice 28:30 – 29:19 Outro Key Links: YouTube Reaction Videos Made Easy with Camtasia Rev Learn more about Camtasia

First: Thank You to all the new subscribers to my Newsletter. I appreciate you. Because we have so many new subscribers, today's newsletter is going to be a bit different. I thought it would be appropriate to provide a bit of background on myself, explain what The Year Of The Opposite is, and let you know what kind of writing you should expect to receive from this newsletter. Reminder: As a reminder, my name is Travis Stoliker and I was one of the Co-Owners of Saddleback BBQ & Slice by Saddleback. I just recently exited and handed off the restaurants to their founder, Matt Gillett. I'm now focused on writing this newsletter. Read this Business Insider article to learn more about the Year Of The Opposite. Who is Travis Stoliker? I'm Travis Stoliker, my journey started at Holt Public Schools, continued through LCC, and culminated at Northwood University. Today, I call Haslett home, enjoying life on Lake Lansing with my wife, Laken, who works for the Edward Lowe Foundation, and our lively 5-year-old son, Lane. I believe deeply in the responsibility of community service. Currently, I serve as a trustee on the Haslett Board of Education and on the board of Ele's Place. My past contributions include the East Lansing Zoning Board of Appeals, East Lansing Info (A citizen journalism non-profit), and the board of the only angel investing organization in the area called the Capital Community Angels. My hobbies include running, pickleball, golf, water skiing, boating, and hockey. My skill in each of these endeavours ranges from decent to downright terrible. Reading and writing are two of my most treasured pastimes. My true passion, however, lies in the business world. Where my friends follow sporting teams, I follow business. “Business is my sport” is a phrase I'm guilty of saying far too often. Business started early for me. When I was about 12 years old, I ran a tiny hockey league and shared a paper route with my best friend, Matt Hill. During Highschool and College I learned a variety of skills by working at D&M Silk Screening, L&L Shoprite, Schneider Sheet Metal, and Big George's Home Appliance Mart. I graduated from LCC with an Associates degree in Applied Sciences, Media Technology (Audio & Video Recording). I worked at WILX as a production assistant where I helped broadcast the 5pm, 6pm and 11pm news. I worked in Master Control and ended up being elected as the UAW Union Steward for my department at WILX. I was told at the time that I was the youngest UAW Union Steward, but I can't confirm if this is true or not. We actually had to strike and successfully got our pay increased to $6.96 per hour. It was at that time that I knew I had to either move to a big city to make more money in this industry, or try a different trade. I decided to try a different trade: Sales. As an aside, I still firmly believe, everyone should have at least one sales job. Sales is a skill that you can use your entire life. I sold refrigerators, dishwashers, and $70,000 42-inch flat screen TV's (Not kidding!) at Big George's Home Appliance Mart and then I learned to sell Television Advertisements at Millenium Digital Media. I won't go into the long details, but I got fired from both positions because one closed and the other got sold. This left me very disillusioned about working for companies. I ended up securing an amazing job at one of the best employers in town, TechSmith. They taught me about everything from marketing to software development. I went from Salesman to Product Manager in a short while. TechSmith provided me a lot of great experiences and memories. My first airplane ride was a flight for TechSmith. The first book that I loved reading, The Tipping Point by Malcolm Gladwell, was for Techsmith. The reason I got a bachelor's degree was because of TechSmith tuition reimbursement. But the biggest thing that TechSmith taught me was the love for learning and growth. When I left the sales team and joined the Camtasia product team, Camtasia was the lowest sales product at TechSmith. In the short time I worked on it with my mentor Troy Stein, Camtasia became the highest sales product in the company that year. Watching that growth was like a drug for me. I loved it. I learned at that moment what I was passionate about. I loved helping companies grow.While at TechSmith, I had an idea for a product called “Project Streamer”. TechSmith didn't want to develop it, so I reached out to my old friend, Matt Hill, who founded Liquid Web. As I recall, around this time, Liquid Web had about 10 employees and maybe a million in revenue. But I could be a bit off on those numbers because it was a long time ago. Liquid Wed ended up developing Project Streamer and this started the professional relationship between me, Matt Hill, and Chris Strandt. Around this same time, I got it into my head that I should grow long hair and a long beard. My appearance got pretty out of control. Bill Hamilton, the founder of TechSmith, didn't like my new look and he asked me to correct my appearance. In an act of youthful arrogance, I refused, and nearly lost my job. To my good fortune, around this same time - Matt Hill was thinking about growing Liquid Web and starting the first sales and marketing efforts at the company. Because of our successful partnership on Project Streamer, Matt asked me if I would join Liquid Web. Liquid Web was quite a bit smaller than TechSmith at the time, and I was nervous about making the change to a smaller less well established company. After serious debate and negotiating my salary over Jager Bomb shots at Harpers, I accepted the position and was excited about the opportunity to grow Liquid Web with Matt and Chris. And I'm sure glad I did. The next ~10 years at Liquid Web were incredible. We were growing revenue every year, building more data centers, and hiring new employees at an insanely fast rate. As I recall, but I could be wrong, I think we were an Inc5000 fastest growing company in America for the next 8 years in a row, which I believe is a pretty rare accomplishment. We grew to 480+ employees, 3 data centers in Lansing, a data center in Amsterdam, one in Arizona, and an office in Ann Arbor. We grew sales to ~$80million in annual recurring revenue and we successfully sold the company to private equity for $224million in 2015. It was an absolutely amazing run and it was incredibly fun. Matt Hill, as the founder and main equity holder, received the vast majority of the money, as he deserved. And I was fortunate because as a phantom equity holder, I received a significant amount of money from the sale. I consider myself very fortunate. In a future post, I will detail how phantom equity works and the advantages/disadvantages. Also in 2015, I was fortunate enough that Matt Gillett asked me to invest capital to help start Saddleback. Many of you already know that story but some of the things I'm most proud of are that we expanded to four profitable locations with presences in Spartan Stadium and the Breslin Center. We launched a line of BBQ Sauces & Rubs that grace the shelves of major retailers. Food Network named Our Rib Sandwich one of the Best Sandwiches in America. Mental Floss Magazine honored us as the Best BBQ in Michigan. We were recognized with awards like the Michigan 50 Companies to Watch, SBDC Small Business of the Year, and the Greater Lansing Business of the Year. But what I'm most proud of is that Saddleback remained profitable for all 8.5 years and our community engagement was a cornerstone of our success. We donated thousands of meals to those in need, cleared student lunch debt at local school districts, assisted during natural disasters, offer a 401k to our employees, and we were among the first companies to try pay transparency.I feel incredibly fortunate to have been a part of some of my favorite organizations in the Lansing area. From School Board, to Ele's Place, from WILX to TechSmith, from to Liquid Web to Saddleback - I feel incredibly blessed to have made small contributions in a diverse set of industries. Life has its interesting moments too. This year to my surprise the local Kiwanis club awarded me their Citizen Of The Year Award. And in 2016, I was humorously named the 2nd best Uber driver in Lansing after completing just one ride. And in 1997, I survived a scary incident when an ice skate cut my throat during a hockey game. (Video Below)This is the bullet point version of who I am focusing mostly on my professional experience. It feels a bit boastful talking about all this and I'm certain that I got some of the dates and details wrong but I made my best effort to be as accurate as possible. I provide this background because I think it's important that you have a greater context about the perspective with which I view the world. Rest assured, this is not the traditional format for these posts. So that leads to the big question: What is The Year Of The Opposite? The Year Of The Opposite was a personal challenge that I set for myself in 2022 to change my life by doing the opposite of what I had done before. In February of 2022, one of my best friends died and two more would die over the next 5 months. It plunged me into a depression that I had never experienced before and one that couldn't seem to escape. So in the spirit of the old quote “The definition of insanity is doing the same thing and expecting different results”. I wanted to try to shake things up, I embarked on a journey of doing the opposite of what I had always done. It was inspired by the Seinfeld episode, The Opposite. If what I was doing wasn't working, doing the opposite should fix it. For example: instead of sleeping in, I'd wake up early and make the bed. I'd start working out, I gave up drinking alcohol, I started playing sports, I grew a mustache - Essentially, I would do the opposite of what I had done before and my hope was that it would reverse my depression. And thankfully, it worked! But it did much more than just cure my depression. The Year Of The Opposite led me to lose 62 pounds, run barefoot for 7 miles, undertake a 14-minute cold plunge in 42-degree water, swim about a mile across a lake, complete a half and full marathon, run 1,000 miles in a year, learn to hold my breath for 2 minutes and 43 seconds, and conquer spicy foods by completing the blazing wings and Hot Ones Challenges. But most importantly, I cured my depression and I reversed several of my health conditions. After about 6 months of doing the opposite, my doctors cleared me to stop taking medications for high blood pressure, cholesterol, and triglycerides. This was a goal that I never thought would be possible. My personal Year Of The Opposite radically and profoundly changed my life in a positive direction. At the conclusion of the first year in March of 2023, I had a decision to make. Should I keep doing the Year Of The Opposite, or should I go back to my old ways? The answer was obvious: On every metric, my life was far better during the Year of The Opposite. I decided that I would keep the opposite going and I needed a new challenge. I decided to launch the Year Of The Opposite Newsletter and Podcast that you are now reading/listening to in hopes that sharing my story might inspire others. I deeply thank you for following, subscribing, listening or reading. It means the world to me. What Should You Expect to Receive in this Newsletter? My writing tends to focus on Technology, Business, Marketing, and interviews with people that I find fascinating. But the biggest thing that I try to focus on is positivity. I try to find good news and positive stories from around the world to share. My goal is to be a living example that it is possible to change your life if you wish to. If you have any suggestions for topics that I should cover, please just comment below or reply back to this email. Here are some of the most popular posts on the Year Of The Opposite so far this year: * Introduction to The Year Of The Opposite - What is The Year Of The Opposite? What have I achieved in my Year Of The Opposite? (Sep 12, 2023)* Podcast Interview with Michelle Rogers - Surviving the Unthinkable: Michelle Rogers on Matthew Terry's Brutality and the Deadly Consequences of His Early Release from prison. My former co-worker, Matthew Terry, stabbed her 7 times yet somehow Michigan let him out of prison after only 3 years. Tragically, within 5 months of his release, he killed his new girlfriend.* The Claude McCollum Wrongful Conviction with Judge Hugh Clarke Jr.The murder of an LCC professor in 2005 sends the wrong man to jail. The uncaught murderer goes on to kill 5 more while the wrong man is in prison. My interview with Judge Hugh Clarke Jr. * Clearing Up The Rumors: The Real Story of How Matthew Hill from Liquid Web Died (Jul 13, 2023)* Using Artificial Intelligence to Generate Your New Year's Resolutions, Complete a 360 Review, & Change Your Life - A Step By Step Guide (Dec 18, 2023)* Ozempic & Wegovy Side Effects. Miracle Weight Loss Drugs, but be Very Careful (Dec 13, 2023)* I'm Increasing My Offer - You'll be happier in 7 days or I'll pay you $500 (Dec 9, 2023)* How I Lost 62 lbs & built a habit of working out everyday. (April 14, 2023)How to Follow ‘Year Of The Opposite' on Social Media.* Year Of The Opposite & Travis Stoliker @Tstoliker on Twitter: https://twitter.com/tstoliker* Year Of The Opposite Facebook: https://www.facebook.com/yearoftheopposite* Year Of The Opposite Youtube: https://www.youtube.com/@Year-Of-The-Opposite* Year Of The Opposite Instagram: https://www.instagram.com/yearoftheopposite* Substack Email: yearoftheopposite@substack.com* Year Of The Opposite Spotify Link:* Year Of The Opposite on Apple Podcast:* Year Of The Opposite RSS Feed: https://api.substack.com/feed/podcast/1323351.rssYear Of The Opposite - Travis Stoliker's Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Year Of The Opposite - Travis Stoliker's Substack at www.yearoftheopposite.com/subscribe

On The Visual Lounge, we often talk about getting better, leveling up, and improving how we make and use video by 1%. It's great to talk about, but what's the secret to that happening? Pretty easy; you have to do something. However, for that to work, you need to not just talk about it but make the time available to play, experiment, to try new things with the videos you create.Thanks for being a viewer of the channel. From all of us at TechSmith & The Visual Lounge podcast, we want to wish you a wonderful and successful 2024! Key points from this episode:00:00 - Introduction00:30 - Thinking about scheduling 01:00 - Put together the idea of Leveling Up and Scheduling.01:35 - Build in time and space to play around with and explore new ideas02:05 - How I learned from building the TechSmith Academy02:40 - If you want to get better - do this! 03:08 Video is about exploring and learning through experimentation, leading to better problem-solving skills.04:00 - Give yourself time! 04:58 - What are you thinking about?Important links and mentions: Want to get better at video? Check out TechSmith Academy - free learning about creating and using video.Looking for video editing software? Try Camtasia #podcast #videocreation #learnin

Whether you create videos for YouTube or internal training content, you should have one top priority – keeping your audience engaged. But what steps can you put in place to make sure this happens? And what should you do if your videos aren't making the desired impact? On this episode of The Visual Lounge, Matt Pierce shares top tips for making engaging YouTube and internal content, why jump cuts could be the simple tool that makes your videos more compelling and why it's vital you know your audience. Remember: bring them in, create content for them and keep them watching. Learning points from the episode include: 00:00 – Introduction 00:57 – Fighting for attention on YouTube 02:45 – The YouTube creator mindset 05:44 – Applying a creator mindset to internal training content 07:29 – How AI could impact video creation 08:53 – The power of jump cuts 11:33 – Find your style 11:52 – Experimenting with TechSmith content 13:13 – What's on screen in your videos? 15:52 – Knowing your audience 16:54 – Bring them in, create content for them and keep them watching 17:00 – Outro Important links and mentions: Connect with Matt on LinkedIn Follow Matt on Twitter

We are seeing illustrations being used more and more to represent brands and their goals, but how do you land on a visual that works and what are the things to consider? In this episode of The Visual Lounge, we are joined by Graphic Designer and Illustrator, Lainey Yehl to talk about the steps that go into creating successful illustrations, what makes good graphic design and how to tell stories through your visuals. Plus, Lainey gives us insights into her own career, what graphic design trends are on the horizon and shares details about her contribution to our Snagit update. Learning points from the episode include: 00:00 – Introduction 02:19 – How Lainey began her career in illustration 03:51 – Why everyone is creative 04:47 – What makes a project successful? 06:52 – Advice for being successful with images 08:42 – Why are more organizations using illustrations? 11:17 – The power of storytelling through illustration 12:07 – Outlining the creative process from concept to final product 15:06 – Keeping up with illustration trends 16:52 – How Lainey illustrates 20:27 – Exploring Lainey's work for TechSmith 22:14 – Does she have creative freedom? 23:46 – Incorporating diversity and inclusion 25:07 – The importance of accessibility 26:48 – The top trends to look out for 29:17 – Lainey's Speed Round 34:29 – Final take 35:05 – Outro Important links and mentions: Connect with Lainey on LinkedIn Follow Lainey on Instagram Visit Lainey's website

*Drumroll* Snagit 2024 is out and packed full of new and improved features to help you make video a part of your everyday toolkit – whether you're a beginner or a video pro. In this episode of The Visual Lounge, we sat down with TechSmith's Nick Rich, Associate Technical Product Manager, who has been responsible for helping us launch these brilliant new features. Hear Nick explain how our new mouse cursor options, timeline display, combined videos, and sharing features can help to take the hassle out of creating videos. Learning points from the episode include: 02:39 – How Nick got his role at TechSmith 04:05 – What makes successful images and videos? 06:00- Nick's top tip for working with images and videos 10:43 – Snagit 2024's new cursor features 14:09 – A look at the new Snagit timeline display 16:40 – How Snagit users can combine videos 21:59 – How to share Snagit captures with Microsoft Teams and more 25:35 – Features you may have missed in Snagit 26:30 – Why we decided to enhance Snagit's onboarding experience 27:12 – How to use Snagit's share link feature 29:59 - Nick's favorite Snagit 2024 feature 30:45 – Speed round questions 36:21 – Nick's final take Important links and mentions: Download Snagit 2024: https://www.techsmith.com/screen-capture.html Connect with Nick on LinkedIn: https://www.linkedin.com/in/nicholas-rich/

The Michigan State University Research Foundation has been enhancing research, encouraging innovation, supporting entrepreneurship, and facilitating economic development through modern commercialization practices, venture creation activity, and innovation partnerships at Michigan State University and across Michigan for 50 years. Executive Director David Washburn reflects on the foundation's history, mission, and impact and on challenges and opportunities ahead for the next 50 years.  Conversation Highlights: (2:26) – “We had flown under the radar for many decades. And when you unpack the story of the foundation, it was like ‘Holy Cow.' There aren't many organizations like this that exist in North America.” (3:02) – “In the late 60s and early 70s, most public universities came to the realization that state support probably wasn't going to be able to keep pace with the growth and expansion of public universities.” (6:13) – “One major inflection point that happened at the foundation was the discovery of Cisplatin and Carboplatin cancer therapeutics.” (7:08) – “Faculty researchers here at MSU discovered a cure for cancer.” (12:07) – “Many faculty in university decided ‘Well, what if we just start new companies and go out and raise venture dollars to see if we can build up a product or service here locally with some local venture dollars?'” (13:30) – “Our focus now at the foundation is in a couple areas. I would refer to them as more venture creation…a lot of states and municipalities are trying to figure out how to create new jobs and an innovation ecosystem. That's the space we're playing in a lot with Spartan Innovations.” (15:40) – “The board approved it and we put together Red Cedar Ventures and have invested in close to 120 start-up companies. We've deployed close to $10 million out of Red Cedar Ventures, and those companies have gone on to raise hundreds of millions of dollars from the venture markets in the state and around the Midwest and on both coasts.” (16:20) – “Between Michigan Rise and Red Cedar Ventures, we have close to $40 million in two robust captive venture funds.” (18:10) – “We built a headquarters for TechSmith because they have a very robust student intern program, and over half of their employees are MSU alumni. They wanted to be closer to campus…They're trying to compete with the Googles and Amazons of the world. And they thought if they had a cool campus, they would have a shot. I think that's helped them.” (18:58) – “We're building spaces so as we start up new companies, not only do we want to help them with their business plan and early-stage funding, but we're trying to find them a home in and around our ecosystem. We think that combination leads to economic development, job growth, and economic diversity. That's really the place where we collaborate and help MSU.” Listen to “MSU Today with Russ White” on the radio and through Spotify, Apple Podcasts, and wherever you listen.

We talk to Daniel Foster, Director of Strategy at TechSmith,  about the contentious relationship between technical writers and video content. A growing trend among technical writers is the integration of video content alongside traditional documentation and visuals, offering a dynamic and immersive medium to enhance user understanding and engagement. However, writers generally prefer words because they're easier to reuse and scale, as well as being more efficient for their overall business. This leads to a rather contentious relationship with video elements...especially with clients specifically requesting more of them. Daniel regularly works with technical writers on how to bridge this gap and effectively leverage video content to complement their writing.  We discuss how technical writers can effectively manage this contentious relationship. We will publish a transcript on the Cherryleaf blog.  About Cherryleaf: Cherryleaf   Techsmith's Research hub includes: - Value of Visuals - Ultimate Guide to Simplified User Interface Graphics (SUI) - The Ultimate Guide to Easily Make Instructional Videos Guide to adding captions to videos Simplify Tool in Snagit (tutorial) Audiate

Has your team decided to do away with visuals in product documentation? Or are you struggling to maintain visuals with the rapid and frequent pace of content updates? If so, then this episode is for you.Keeping up with a rapidly evolving tech landscape and maintaining relevant visual content can be daunting. But, the power of visuals can't be undermined. In this insightful conversation, Daniel Foster shares how TechSmith is harnessing the power of AI in its software to create an efficient, streamlined process for creating visuals. From AI-assisted video editing to audio improvement, understand how these tools can create cost-effective content. It's all about making AI work for you, simplifying processes, and enhancing user experience. Join us on this exciting journey of redefining content creation in the tech industry and optimizing visuals.Guest BioDaniel Foster is the director of strategy at TechSmith (developer of Snagit and Camtasia), the market leader in screen capture software and productivity solutions for in-person, remote, or hybrid workplace communication. Daniel has 20+ years of software industry experience spanning product strategy, marketing, communications, and community building. In his role, Daniel defines the strategic direction of the company's products and identifies new ways to help hybrid and remote teams work more efficiently with enhanced clarity. Connect with Daniel on LinkedIn and Twitter. For more information, visit www.techsmith.com.ResourcesResearch hub which includes:Value of VisualsUltimate Guide to Simplified User Interface Graphics (SUI)The Ultimate Guide to Easily Make Instructional VideosTechSmith Academy: Writing Helpful Help (especially for someone getting started as a technical communicator)Simplify Tool in Snagit (tutorial)Smart Move in Snagit (tutorial)Camtasia AI Background Removal (beta feature)AudiateShow CreditsIntro and outro music - AzAudio engineer - RJ BasilioShow notes generated by AI and curated by me.

If you want to upgrade your sales strategy, first start with how you communicate. Emails and phone calls can only take you so far. If you want to communicate in a way that gets the message across and helps you stand out, then images and videos are the way to go. In this episode of The Visual Lounge, Peyton Towler, Head of Global Growth at TechSmith, breaks down how videos and images can help you sell more effectively. He also shares some advice on how to help people who aren't confident on camera, how to get the balance right when communicating with prospects, and the benefits of personalized videos. Learning points from the episode include: 00:00 – Introduction 02:46 – How Peyton first got involved with sales 05:15 – How Peyton defines success in sales 07:05 – Peyton's top tip for using images and video 09:02 – Using images and video in sales on a daily basis 10:45 – The best use cases for videos and images internally and externally 14:05 – Tips for those uncomfortable with using video 17:10 – How to protect the brand in a team using images and video 20:49 – Using generic vs. personalized videos 22:52 – How to determine whether using video and images are worth it 26:10 – The value of personalized videos 28:00 – Speed round questions 34:32 – Peyton's final take Important links and mentions: Connect with Peyton on LinkedIn: https://www.linkedin.com/in/peyton-towler/

Is there a communication disconnect at your workplace? Maybe in-person or Zoom meetings are not working the way you'd like. Or perhaps lengthy emails are just causing more confusion than ever. In this episode of The Visual Lounge, we explore five “broken” workplace communication methods and ways to improve them. Communication can and should be flexible if you want to get your message across efficiently, and that might mean experimenting with things like video and asynchronous communication. Joining this episode are TechSmith's Emmie Musser, Senior Portfolio Marketing Manager, and Daniel Foster, Director of Strategy, who share some brilliant tips you can try out today. Learning points from the episode include: 00:00 – Introduction 02:43 – How Emmie first became interested in workplace communication 04:02 – What successful workplace communication looks like 05:34 – Tips for using visuals in the workplace 08:10 – How modern communication in the workplace is broken 10:52 – Why some organizations prefer in-person working 13:21 – The top ways communication is broken 17:00 – How to decide when to use visuals to communicate 22:11 – How to overcome the challenges of asynchronous working 24:16 – Advice for changing up workplace communication 28:43 – Why meetings without context are inefficient 30:18 – How asynchronous work can boost engagement 32:21 – A better way to deliver metrics updates 35:33 – How could AI change the way we communicate 38:19 – Speed round questions 44:56 – Daniel and Emmie's final takes Important links and mentions: Connect with Daniel on LinkedIn: https://www.linkedin.com/in/danielfoster/ Connect with Emmie on LinkedIn: https://www.linkedin.com/in/emmiemusser/ An Experiment to Build an Async-First Culture: https://bit.ly/3KZuRuR 5 Ways You Never Thought To Use Snagit: https://www.techsmith.com/learn/webinars/5-ways-you-never-thought-to-use-snagit/

"Meditations" is a series of personal writings by the Roman Emperor Marcus Aurelius written around 170 AD. It's a reflection of his Stoic philosophy and guidance for his own self-improvement. I first encountered this profound work at the commencement of my "Year Of The Opposite," and its wisdom left an indelible mark on me. What I found particularly striking about "Meditations" is that it was never intended for public consumption; it was a deeply personal journal, a dialogue between Marcus and his inner self. The first section of this book resonates with me profoundly, as Marcus took the time to express gratitude and acknowledge the individuals who shaped his life. Inspired by this, I've embarked on a similar journey, penning my own "Debts and Lessons" to honor those who have influenced and guided me.Please know that this is not an exhaustive list of all of the people that have influenced me. This was just my first list and in no particular order. If you are not included on this list, it is likely because you will be included on the next list. It in no way diminishes the important role you have had in my life. Debts and Lessons: Travis StolikerLove:* Laken Stoliker (Wife): Laken, the love of my life, completes me in every sense. Her kindness and dedication to connecting with family are unparalleled. She challenges my certainties, making me introspect and grow. As an incredible mother and provider, she's the cornerstone of our family. Knowing her has made me a better man, and I often find myself wishing I'd heed her wisdom even more.* Lane Stoliker (Son): I have never loved anything as much as I love and cherish you. From you I have learned a deeper understanding and appreciation for the many sacrifices that my mother and father made for me and my brother. From you I have learned the importance of patience and understanding. You have given me the greatest joy of my life, being your father. Family:* Dorothy Sweeney (Grandmother): Grandma Sweeney is the heart of our family, connecting us all at the Cabin on Peach Lake. Every handwritten note she penned for my birthdays was a testament to her love and thoughtfulness. The memories forged on Peach Lake remain the most cherished of my childhood. The weeks spent on the farm with her and Larry were not just fun but also lessons in hard work and understanding the origins of our sustenance.* Mike Brady (Grandfather): Grandpa Mike Brady stands as a paragon of virtue in my life. The simple joys of helping him mow the lawn or polish the floors in his high-rise building are memories I hold dear. As he spent his twilight years with my family, our bond deepened. His stories, rarely shared with others, became treasures he confided in me, making me feel truly special. His love and trust have left an indelible mark on my heart.* Bobby Ray (Grandmother-in-Law): Bobby's perpetual positivity and class have always drawn me to her. Her excitement to see her family and her ever-present happiness make her one of my favorite people in the world.* Mary Jo Stoliker (Mother): From my mother, I learned the invaluable lesson of cherishing time with family. She instilled in me the importance of creating memories and the joy of travel. Through her, I understood that life's moments are fleeting, and it's essential to make the most of them with those we love. If I ever needed anything, I know my mother would be there for me and I feel so lucky for that.* Tom Stoliker (Father): My father exemplifies the essence of hard work. Observing him, I often found myself in awe of his laid-back nature, a quality I've come to admire and aspire to. More than anything, he taught me that dedicating one's life to family is of paramount importance. His commitment and love for us have been unwavering, showing me the depth of familial bonds.* Steven Stoliker (Brother): My brother, with his infectious humor, has always been a beacon of light in my life. His easy-going nature and ability to connect with everyone are traits I deeply admire. Beyond his sociable nature, he possesses a unique talent: the skill to craft and create with his hands, especially with sheet metal. His blend of humor and craftsmanship serves as a reminder that we can find joy in both our interactions and our creations.* Dawn Blakslee (Mother-in-Law): Dawn is the bedrock of her family, always supporting and standing by their side. Her unwavering support for her family's businesses and her readiness to help anyone in need showcases her dedication and love.Friends:* Chris Strandt: Chris is one of the smartest people I have ever met. From him I have learned the power of asking questions and being genuinely curious about the world. Chris has inspired me to travel more and he has served as a role model for me as a father. * Ryan Cook: My oldest and dearest friend. Ryan's genuine kindness and unwavering loyalty have been constants in my life. He's been a part of most of my cherished memories, and his recommendations for movies and TV shows have never steered me wrong. His presence in my life has been a source of joy and trust.* Ben Wahl: Ben's genuine care for others shines brightly in all he does. He's my go-to for career advice and has been the linchpin in connecting our group of friends, from initiating weekly Zoom calls during the pandemic to founding our cherished annual tradition, the Summer Throwdown. His dedication as a father and husband is admirable, and his strength in facing the profound loss of a child has taught me about the depths of faith and resilience.* Mike Laur: Mike's exceptional memory and genuine kindness make him one of my closest and most cherished friends. Our deep conversations, interspersed with light-hearted banter, have been a constant source of joy.* Stefan Nava: Stefan's dynamic approach to life, from mastering multiple languages to experiencing diverse cultures, is truly inspiring. His success in various ventures, from restaurants to real estate, coupled with his kindness, makes him a role model.* Matt Tubergen: Matt's humility and kindness, despite his numerous accomplishments, are a lesson in grace and modesty.* Paul Cole: Paul's infectious laughter and penchant for humor, especially his mom jokes, have taught me the value of not taking life too seriously and finding joy in every moment.* Sarah Cook: From Sarah, I've come to truly understand the essence of friendship and the invaluable role of a connector. She consistently places the needs and happiness of family and friends above her own, embodying selflessness in its purest form. Sarah's efforts in bringing together groups of friends are not just acts but a testament to her dedication to fostering bonds. Her vibrant presence always adds joy to any gathering. Her deep respect and honor for her parents, especially the remarkable way she celebrated her father during the golf outing, is a testament to her character. In her actions and values, she beautifully carries forward her father's legacy, reminding all of us of the enduring impact of love and memories.* Bil Moore: Bil stands as a beacon of fitness inspiration. His ability to voice disagreements without causing discord is a trait I deeply respect.* Greg Farhat: Greg's relentless pursuit of self-improvement and boundary-pushing inspires me. He's a trusted confidant, always ready to offer advice and support.* Jenn Middlin: Jenn's insatiable thirst for knowledge and her adventurous spirit in trying new things have always impressed me. Her influence played a pivotal role in my journey at TechSmith, and she's been a guiding light in my understanding of marketing.* John Douglas: John's courage in expressing his feelings, even when they're controversial, and his openness to my ideas, challenging the not-so-great ones, have enriched our friendship.* Mark Szymczak: Mark's passion-driven approach to life, from technology to beekeeping, from real estate to being an incredible chef, all showcases his commitment to lifelong learning and exploration.* Oshan Weerasinghe: Oshan's brilliance and unwavering positivity serve as a constant motivator. His zest for life pushes me to achieve more and reminds me of the power of a positive outlook.Spiritual Guidance:* Marvin Williams (Pastor): Marvin's oratory skills are unparalleled, but it's his light and guidance during my challenging times that I cherish the most. He uplifted me when I felt low, making me feel valued and special.Business:* Matt Gillett (Business Partner): Matt's humor and work ethic are unmatched. His belief in himself and his friends, especially during challenging times, is a testament to his character. His diverse interests, from hunting to raising chickens, highlight his ability to master anything he sets his mind to.* Bill Hamilton: Bill, the founder of TechSmith, was not just a boss but a mentor who profoundly influenced my personal and professional trajectory. He ignited in me a passion for reading, introducing me to a world of knowledge and perspectives I hadn't previously explored. The library he provided to his employees was a testament to his commitment to continuous learning. One book, in particular, "The Tipping Point," stands out as the catalyst that transformed reading from a chore to a cherished hobby. Beyond fostering intellectual growth, Bill also recognized the importance of formal education. He not only encouraged me to complete my bachelor's degree but also provided tuition reimbursement at TechSmith and financially supported my academic journey. His belief in me and his commitment to personal development have left a permanent mark on my life. Get full access to Year Of The Opposite - Travis Stoliker's Substack at www.yearoftheopposite.com/subscribe

Chris has shared the story of the Lansing Built To Last competition in the past, and today we get to discuss the recently named winner of this wonderfully collaborative competition. Joining Chris to discuss the Lansing Built-To-Last competition is the Vice President of Community Outreach and Customer Operations for Techsmith, Michelle Massey, and this year's winner - Founder & Director of OurSpace 51, Michael Austin!

What makes a successful video? The answer to that question is different for everyone. However there are some things that all creators more or less agree on. For example, as this week's guest says, if your video is packed with information, engaging to watch and super-enjoyable, you've done your job (no pressure!). If you need some extra tips to help you reach these goals, this episode has them all. Kelly Rush, TechSmith's very own Technical Product Manager, joins this episode of The Visual Lounge. Kelly explains what we set out to improve, the latest features and one key reason why you should download the 2023 Camtasia update. Plus, he shares his early career memories and a ton of tips for listeners. Learning points from the episode include: 0:00 – Introduction 1:27 – Backstory on Kelly & Matt at TechSmith 2:06 – How Kelly first used video 3:38 – What makes a successful video? 5:27 – One tip for the audience 7:06 – What's new on Camtasia? 9:12 – Camtasia's home window 10:42 – Use of free and premium assets in Camtasia 14:07 – More highlights from the new Camtasia release 15:35 – Releasing dynamic backgrounds 17:24 – What is a Lottie file? 19:03 – Dynamic backgrounds (continued) 23:05 – Where/when to use dynamic backgrounds 25:52 – Other brand-new features 29:34 – Why should you download the update? 31:06 – Kelly's Speed Round 37:21 – Kelly's final take 37:47 – Outro Important links and mentions: Follow Kelly on LinkedIn Subscribe to Kelly on YouTube

Have you found yourself putting enormous time and effort into creating a video, only to end up dragging it straight to ‘trash'? Feeling like your work's not good enough is tough, which is why it's so great to hear that you're not alone. On this episode of The Visual Lounge, we're delighted to welcome creative powerhouse, Eddie Grey. Eddie is a Los Angeles-based musician, composer and video creator who has also collaborated with TechSmith. In this episode, he shares his journey – the good, the bad and the ugly. Eddie talks about the art of starting badly and lessons he's learned from mistakes made over the years. Plus, he shares actionable tips for using sound and music in videos, finding your own success and allowing time to level up. Learning points from the episode include: 0:00 – Introduction 0:59 – Introducing Eddie 2:24 – How Eddie started with video 3:27 – Achieving video success 6:23 – A tip for video creators 8:10 – The videos Eddie is creating 9:31 – The art of starting badly 12:02 – Can your work be too bad to share? 13:50 – How Eddie made and still makes progress 18:58 – Finding the time to progress 21:01 – Using music and sound in videos 22:40 – Sourcing the right music for videos 24:23 – Common mistakes using music in videos 26:23 – Eddie's Speed Round 30:11 – Final take 30:43 – Outro Important links and mentions: Eddie's TechSmith project Subscribe to Eddie on YouTube Follow Eddie on LinkedIn Follow Eddie on Instagram More places to find Eddie's work

A big complaint in most companies is the amount of time wasted in meetings. If that's been your experience, too, this episode is a must-listen. Amy Casciotti, Vice President of Human Resources at TechSmith Corporation, explains how they've created an innovative approach that's eliminated the need for people to meet at the same time. You'll learn how their Async-First environment has saved time and increased productivity.TechSmith is a software company with a mission to empower people to create remarkable videos and images that help share knowledge and information. Amy is focused on being an advocate for both the company and its employees to ensure TechSmith and its staff have the skills needed to continue to move the company and employee engagement forward.  Meredith and her team have used their products, Camtasia and SnagIt, for more than 15 years and are huge fans! You'll discover: TechSmith's top 4 values and how they are practiced by everyone, starting with the CEOThe difference between synchronous and asynchronous meetingsWhat Amy and her team did to move people to a “No Meetings” mindsetHow people now use videos to convey information that use to be presented in meetingsHow the company practices “Put People First” with employees and customers alikeCheck out all the episodesLeave a review on Apple PodcastsConnect with Meredith on LinkedInFollow Meredith on TwitterDownload the free ebook Listen Like a Pro

In this episode of the Wise Decision Maker Show, Dr. Gleb Tsipursky speaks to Wendy Hamilton, CEO of TechSmith, about why listening to your employees is the key to the future of work.You can learn about TechSmith at www.techsmith.com

The series continues with an informational how-to: setting up ungrading in an LMS! Now, this is not a detailed, step-by-step walkthrough for every LMS. This is more of a general guideline for what it takes to do ungrading in an LMS. There are a lot of settings that can get in the way, so tune in to get a sense for what you need to watch for when doing ungrading in your course. We also leave you with TechSmith's Snagit, a fantastic tool for all image and video capture. Josh uses it for his teaching, so check out why he thinks it stands out. For more on our conversation, check out the episode page here. Head over to our website at hitechpod.us for all of our episode pages, our Twitter, our YouTube, our connection to Education Podcast Network, and to see our faces (maybe skip the last one). --- Send in a voice message: https://podcasters.spotify.com/pod/show/hitechpod/message

Today we're talking to Amy Casciotti, Vice President, Human Resources at TechSmith. We discuss the results of their “month with no meetings” experiment; what the biggest miscommunication between developers and HR is; and why a lack of delegation can actually hinder the growth of your team. All of this right here, right now, on the Modern CTO Podcast!  Download TechSmith's findings from their month with no meetings: https://www.techsmith.com/moderncto Produced by ProSeries Media.

Hybrid work is about balancing meetings with getting your head down, while allowing yourself the odd break, all while contending with family life continuing around you (or maybe noisy neighbours!). If that sounds familiar, this episode could help. Amy Casciotti, Vice President of Human Resources, joins Matt Pierce, Learning & Video Ambassador at TechSmith, to delve into our Async First experiment from July last year. The experiment helped us cut down meeting times and find new ways to communicate asynchronously. Amy shares why TechSmith chose to run the experiment, how it worked and what she'd change next time. Plus, she provides expert advice on using videos and images in the workplace. Learning points from the episode include: 0:00 – Introduction 1:06 – Introducing our guest Amy Casciotti 2:08 – Replacing meetings with videos 3:48 – What makes for good asynchronous communication? 6:14 – One tip to improve your use or video/images at work 7:50 – TechSmith's Async First white paper experiment 11:20 – Hesitations around the experiment 12:14 – Biggest takeaways from Async First 13:33 – Human approach at TechSmith 16:06 – Having more asynchronous communication 19:46 – How Async First affected team wellbeing 23:25 – What would Amy change if the experiment ran again? 25:38 – Other asynchronous meeting techniques/ideas 26:55 – Why TechSmith did the experiment 29:58 – Amy's Speed Round answers 35:52 – Amy's final take 36:21 - Outro Important links and mentions: Follow Amy on LinkedIn: https://www.linkedin.com/in/amycasciotti/ Async First white paper: https://bit.ly/TVL-asyncfirst

Color is something we see everywhere, every second of every day. It's something we never really question or think about too much.But color choices are so important in any design or branding and play a huge part in how we communicate with audiences and customers.Tracy Parish, Education Technology Specialist at Southlake Regional Health Centre in Toronto, Canada, joins Matt Pierce, TechSmith's Learning & Video Ambassador, on this episode of The Visual Lounge to discuss why color needs to be carefully considered in learning design.Tracy shares a ton of valuable tips and tricks about what to keep in mind when picking color combinations, considering cultural meanings behind color and selecting tools that can make the job easier. Some truly eye-opening words from Tracy in this episode, so don't miss it.Learning points from the episode include:0:00 – Introduction 1:03 – Introducing Tracy2:08 – How Tracy entered the world of design4:00 – How to define success in design5:15 – One tip to improve images/videos8:37 – What's the purpose of color in design?9:50 – Using color to “beautify”?10:57 – What to bear in mind when choosing colors17:23 – How do we know if we're using color correctly?18:49 – Color to enhance learning24:03 – Tap into your current environment24:58 – Using color picker sites27:10 – Making your design accessible30:58 – Tool and resource suggestions from Tracy36:14 – Cultural perceptions of color39:15 – Pantone's Color of the Year41:59 – Tracy's speed round!46:18 – Final take46:54 – Outro Important links and mentions:TechSmith Academy: Learn how to use and create better images and videos (for free): https://academy.techsmith.comStark accessibility checker: https://www.getstark.co/chrome Connect with Tracy on LinkedIn: https://www.linkedin.com/in/tracyparish/Tracy's website: tracyparish.ca

This is a special episode of the Visual Lounge podcast featuring tips and ideas from a variety of team TechSmith about our products, including Camtasia, Snagit, and Audiate. We discuss topics such as asynchronous communication, connection over perfection, hotkeys, and editing out mistakes. There is also a special opportunity for a few folks - listen for Emmie Musser - who has an exceptional opportunity for the first 5 individuals to follow her instructions. Find tips including: Keep it up—asynchronous communication is associated with a 29% increase in workplace productivity.Remember it's about connection, not perfection.Set a bigger goal that matters to you, perhaps increasing the number of people you can reach with video or decreasing the number of meetings you need to attend.Use Option-Z to zoom the canvas to 100% and Command-Zero to fit the video into the canvas.Set up hotkeys with Snagit to save time.Use the search in Audiate to find keywords and points in the video that need to be cut.Make big motions with your hands when making mistakes to flag for yourself.Use the pause button while recording in Snagit or Camtasia.Use the Snagit blurring feature to show employees steps without sharing private information.Wishing all of our listeners the best of the holidays and a wonderful 2023 so that you can level up and continue to make the most of all of your opportunities to use images and videos. And a special shout out to all of the TechSmithies featured in this episode who answered the call to record themselves and share.

Do you want to save time in the editing chair? Who wouldn't?A lot of our video editing time is spent tidying things up. Getting rid of “ums,” “ahs,” and little pauses can feel tedious and time-consuming.But there is a better way – using Audiate. Rather than editing with waveforms in Camtasia, you can use Audiate's handy text-based editor to clean up your videos much faster.In fact, we recently put Audiate to the test and found that it could save up to 40% extra time while editing! Hear all about it in this episode of The Visual Lounge. From our brand new studio, Matt Pierce speaks with Joe Dearman, Sr. User Experience Designer, and Erin Cloutier, User Experience Researcher at TechSmith. We take a closer look at our research, how we tested Audiate, and we also get a practical demo of Audiate at work.Learning points from the episode include:0:00 – Introduction 1:53 – What is Audiate?2:36 – Erin explains what a UX researcher is 3:22 – A little background on the research we did 6:33 – How our participants saw a 20-40% time saving while editing with Audiate 8:47 – Building a successful workflow between Camtasia and Audiate12:53 – How Camtasia and Audiate's integration makes editing faster 13:51 – How to tweak your workflow to save time15:17 – What differences the research participants saw when they tested Audiate 17:44 – A demo of the Camtasia-Audiate integration18:58 – How to edit your video faster with text23:44 – How much time you can save editing a long webinar 27:06 – Speed round questions 32:54 - OutroImportant links and mentions:Learn more about Audiate: https://www.techsmith.com/audiate.html Camtasia: https://www.techsmith.com/video-editor.html Connect with Erin on LinkedIn: https://www.linkedin.com/in/erin-cloutier-msuxd-6571a5a1/ Connect with Joe on LinkedIn: https://www.linkedin.com/in/joedearman/

Video. It is often the go-to for many of our customers, and for good reason. Some stats from TechSmith, “83% of people prefer watching videos to accessing instructional or informational content via text or audio”....