The Visual Lounge

We like to ask anyone who joins The Visual Lounge, what's your one take you want to give our audience? It's an open-ended question so we always get a good variety of unique answers and love hearing the advice, life lessons, and mindset changes we can apply to using video and images in our work. To celebrate our 250th episode milestone, we bring together friends of The Visual Lounge to ask them this question. In part one of this episode, you'll hear from: Betty Dannewitz, Learning Solutions Architect at Blanchard Jeff Batt, Course Author & Owner at Learning Dojo Destery Hildenbrand, Learning & Development Consultant at Destery1Kenobi Kassy Laborie, Speaker, Author, Virtual Training Pioneer at Kassy LaBorie Consulting Nick Floro, Learning Architect, CEO at SealWorks Interactive Studios Each one offers insights into their own processes and fresh and valuable advice. We talk about everything from pushing through creative blocks, using AI to help with storyboarding or writing, gathering feedback from learners, to becoming a repurposing pro. Tune in to hear from experts who are living and breathing the world of video and visual design.For part two, we'll be talking to more great people to hear their thoughts and advice on how they approach content creation. Stay tuned for more coming soon!Learning points from the episode include: 00:00 - 00:46 Introduction 00:46 - 01:30 Jeff Batt shares backstory on his career 01:30 - 02:47 Why you need to be an artisan 02:47 - 04:29 What to do when you feel stuck in a creative rut 04:29 - 08:34 Destery's advice for staying up to date with the latest tech 08:34 - 09:45 Concrete benefits of using AI 09:45 - 11:08 Why Kassy Laborie sees AI as a handy writing partner 11:08 - 12:33 How using AI helps Kassy achieve her goals 12:33 - 13:36 How AI helps Kassy assess writing 13:36 - 15:59 Nick Floro talks about how easy it is to get feedback these days 15:59 - 17:30 How you can get L&D departments to buy into using new tech 17:30 - 20:22 The trend of AI tool integration in everyday tools 20:22 - 22:10 Betty Dannewitz's tips for creating extra content 22:10 - 23:16 How repurposing content affects how you build it in the first place 23:16 - 24:08 Outro Important links and mentions: Camtasia: https://www.techsmith.com/camtasia/audiate Betty Dannewitz: https://www.linkedin.com/in/ifyouaskbetty/ Betty's website: https://ifyouaskbetty.com Jeff Batt: https://www.linkedin.com/in/jeffbatt/ Destery Hildenbrand: https://www.linkedin.com/in/desteryhildenbrand/ Kassy Laborie: https://www.linkedin.com/in/kassylaborie/ Kassy's website: https://kassylaborie.com/ Nick Floro:

Is video always the best way to teach something? Video has transformed the world of workplace learning and still makes up a huge part of it today. Just about any workplace, big or small, can create training videos with minimal cost. But it doesn't always make it the right tool for the job.In this throwback episode of The Visual Lounge, host Matt Pierce revisits a conversation with Jonathan Halls, author and head of his own company as a workplace learning and talent development consultant.Jonathan breaks down the three questions to ask to determine whether video is the right medium to use and his take on why overly polished content isn't always necessary. We get a little geeky about learning science to explore how learning actually occurs in the viewer's minds and how this shaped Jonathan's whole mindset on training content. Learning points from the episode include:00:00 – 01:08 Why we're revisiting this episode 01:08 – 03:56 Introduction to Jonathan03:56 – 04:52 Jonathan's quick tips for using video in workplace learning04:52 – 06:04 The mindset shift Jonathan recommends 06:04 – 09:24 Three questions to ask to decide on a learning medium 09:24 – 14:47 How to provoke learning with video and why “learning” requires context 14:47 – 18:06 Where video is most effective in the learning journey18:06 – 22:38 Do learning videos need to be overly polished?22:38 – 29:41 Jonathan gives a quick breakdown on why he wrote his book 29:41 – 33:14 Speed round questions33:14 – 34:30 Jonathan's final take34:30 – 35:55 OutroImportant links and mentions:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathanhalls

In just a few short years, AI usage has boomed in the content creation world. Not just that, it's also changed a LOT, and in ways many of us never predicted. In this episode, Matt Pierce takes us back to 2023 when many of us were still experimenting with AI and had bold predictions about its future. He asked the audience on LinkedIn for predictions, fears, and insights into how people were using AI for video content. How much has changed since then? Were our predictions right? Matt unpacks some of the top trends people were discussing, including AI for accessibility, dynamic learning, user-generated content, and the ins and outs of video production. A common theme that's still relevant today is the role of authenticity and the human voice in our content. While AI can do a lot of the grunt work and can help us turn ideas into finished products, the human voice is still king. Learning points from the episode include:00:00 - 01:53 Introduction to the “State of the Union” of AI today01:53 - 03:45 A look back at the LinkedIn conversation and how things have changed03:45 - 04:42 How tech specifications have changed04:42 - 07:51 AI's role in enhancing video production07:51 - 08:42 Why automation hasn't eliminated the need for authentic voices 08:42 - 09:25 How future videos might adjust content for dynamic learning09:25 - 10:13 Accessibility enhancements with AI tools10:13 - 11:36 The future of interactive video11:36 - 16:15 The rise of user-generated content in learning16:15 - 17:10 How more digitization will affect learning content17:10 - 23:18 The value of human connection and authenticity 23:18 - 26:21 Future tech and platform-specific considerations26:21 - 27:33 Join the conversation27:33 - 27:59 OutroImportant links and mentions:Audiate: https://www.techsmith.com/camtasia/audiate/Connect with Matt on LinkedIn: https://www.linkedin.com/in/matthewrpierce/

Have you ever felt a little out of your depth when making an extra complex or brand new video type? Maybe AI could help. Host Matt Pierce shares his experience as someone used to creating training content, adapting to creating content for a commercial. We hear about the script drafting process, the challenges of balancing feasibility, including budget and resources, with creative ideas, and the different stages of storyboarding.Naturally, we should always look at tools to help us out in unfamiliar territory. So Matt breaks down how he's been using AI for tasks like creating casting calls, storyboarding, script analysis and prop identification, plus audio adjustments. While AI is great at doing some things, Matt's clear about one thing. It's not able to (nor should it) do everything. But it's getting genuinely good at lifting specific parts of the video creation process to new heights. Matt also highlights our growing AI toolkit across Camtasia, Screencast, and Audiate to help you achieve what you want to do with your videos faster and more efficiently.Learning points from the episode include:00:00 - 01:26 Introduction 01:26 - 04:07 The process of learning to write scripts for commercial videos 04:07 - 07:39 Storyboarding your video – from stick figures to AI-generated characters 07:39 - 09:13 Other ways you could use AI in the scripting and storyboarding stage09:13 - 10:19 How AI can improve background noise quality 10:19 - 11:18 What's coming in Camtasia and Audiate that will help you make high-level videos 11:18 - 12:29 We're at a turning point with AI 12:29 - 13:52 Matt's favorite use cases for AI in making videos 13:52 - 15:26 Tools to help you create and share videos 15:26 - 16:16 Outro Important links and mentions:Camtasia: https://www.techsmith.com/camtasia/Audiate: https://www.techsmith.com/camtasia/audiate/Screencast: https://www.techsmith.com/screencast.html/

What's really holding your learners back from absorbing the information they need? We've all been through training at some point that's either confusing or too broad, or perhaps the kind that puts you to sleep. The truth is that training and learning design are complicated. It's a balancing act between the learners themselves (how they learn, their interests and attention span), the designers (their desire to create engaging content), subject matter experts (who have the knowledge but aren't always the best teachers), and then the organization, which has its own goals to achieve.So where does learning design typically fall short? In this episode, we welcome Sara Sorenson, Product Enablement Manager at Muck Rack, and Tim Slade, Founder of The eLearning Designer's Academy, to explore the top mistakes they see in learning design, how we can get better at creating training, plus some things learners could do to help that information stick.Learning points from the episode include:00:00 - 02:45 Introduction to Sara and Tim 02:45 - 05:50 The biggest thing organizations are getting wrong about learning05:50 - 11:01 How should organizations use subject matter experts?11:01 - 14:29 Why sometimes organizations need processes, not training14:29 - 20:37 What are learners getting wrong20:37 - 25:20 Why learning at work is different to the learning experience in school or college 25:20 - 30:07 How can learning designers help learners feel okay about mistakes30:07 - 37:17 What else can we do to help learners achieve the ideal outcome37:17 - 38:13 OutroImportant links and mentions:Connect with Sara on LinkedIn: https://www.linkedin.com/in/sarasorensonid/Connect with Tim on LinkedIn: https://www.linkedin.com/in/sladetim/Visit The eLearning Designer's Academy: https://elearningacademy.io/Subscribe to The eLearning Designer's Academy by Tim Slade: https://www.youtube.com/channel/UC2CE3YBPX53oeKVsiTbhX2w?sub_confirmation=1

You have just five seconds. So hook ‘em in, keep them watching, and make those seconds count.Starting with a clear hook isn't just for YouTubers looking to make it big. Even if you're creating instructional videos that people have to watch for their job, you have just a few seconds to grab attention. If you don't, the video might still play but their concentration will be long gone. When you put all that effort into creating a video, the last thing you want is for your viewer to click away or leave it playing in the background while they're thinking about what to have for dinner that night. The short attention span thing is real. We all have 101 other things on our minds on any given day. So how do you grab attention and keep it? It all starts with a powerful hook.Host of The Visual Lounge, Matt Pierce, breaks down the power of hooks, including three tactics you can use to make your first few seconds count. You'll learn about how and when to use hooks and some common mistakes to avoid for your next video.Learning points from the episode include:00:00 - 00:58 Introduction to video hooks00:58 - 02:03 Why the first five seconds are the most important02:03 - 02:38 The battle for viewer attention02:38 - 03:35 Hook tactic 1: The bold statement03:35 - 04:17 Hook tactic 2: Pain points04:17 - 05:01 Hook tactic 3: Instant wins05:01 - 05:37 Beware of clickbait 05:37 - 06:51 Top video introduction mistakes to avoid06:51 - 08:15 Making internal videos people want to watch08:15 - 09:27 Tie your hook to your internal audience 09:27 - 10:11 When flashy hooks aren't needed10:11 - 11:08 OutroImportant links and mentions:Connect with Matt on LinkedIn: https://www.linkedin.com/in/matthewrpierce/

Here's a secret… most people aren't naturals on camera. For many, it can be daunting and can even hold us back from trying to make videos in the first place. But if you're running training or making content, video is no doubt a part of your job. So how do you look good on camera? It's a question we hear a lot, so we pulled this 2022 episode from out of the archive, which has some great tips from Diana Howles, the CEO and Co-Owner of Howles Associates. You'll hear practical tips on how to feel more confident, look more professional, and connect more authentically without feeling like you're faking it. We talk about how to “clean up” your on-camera image and get your message across more effectively, whether you're doing live or pre-recorded videos. Diana is an award-winning speaker, author, and international virtual trainer with 25 years of experience in the learning industry. She has conducted live online training for clients since 2000 and has taught virtual classes in more than a dozen countries. Diana is also the author of the book Next Level Virtual Training.Learning points from the episode include:00:00 - 03:14 Introduction to Diana03:15 - 04:58 Diana explains the premise of her book, Next Level Virtual Training04:58 - 08:25 What is an on-camera presence and why is it important?08:25 - 12:55 What to do if you're not comfortable on camera12:55 - 15:11 How to tweak your on-camera presence for live vs. pre-recorded video15:11 - 21:04 Steps to take to get more comfortable on camera21:04 - 23:17 Standing vs. sitting while on camera: which is best?23:17 - 29:30 Common mistakes people make on camera29:30 - 41:04 How to use the B.L.E.A.C.H method to clean up your on-camera presence41:04 - 43:18 Where to find more tips from Diana43:18 - 49:07 Diana's speed round49:07 - 50:00 OutroImportant links and mentions:Connect with Diana on LinkedIn: https://www.linkedin.com/in/dianahowles/Visit Diana's Website: https://howlesassociates.com/

What do you need to know about the L&D space in 2025? The L&D Global Sentiment Survey is now in its 12th year and records the trends, attitudes, top challenges, and priorities in the L&D space. This year, over 3,000 voters from almost 100 countries participated in the research, sharing their experiences and thoughts on L&D today.We invited the author of the report Donald Taylor onto the show to get his thoughts on the biggest trends and insights revealed by the study. We talk about the ongoing focus on AI, and Donald shares his advice for those afraid of AI's impact on their jobs. A theme throughout our conversation is that some in L&D could benefit from a mindset shift – away from singular tasks and individual tools and toward a greater focus on overall goals. Download the full report in the links below.Learning points from the episode include:00:00 - 02:25 Introduction02:25 - 03:47 Donald's biggest tip for using images or video in L&D03:47 - 07:00 Background on the study and why it became so important07:00 - 10:51 How accurate is it to predict L&D trends from the study? 10:51 - 16:23 What influences early adopters to abandon new tools/ideas?16:23 - 19:35 What the study reveals about AI's influence in L&D 19:35 - 26:12 How L&D pros can change their mindset around using AI 26:12 - 29:00 Speed round questions 29:00 - 29:49 Where to find out more about the study29:49 - 30:47 Donald's final take30:47 - 31:41 OutroImportant links and mentions:Connect with Donald on LinkedIn: https://www.linkedin.com/in/donaldhtaylor/Visit Donald's Website: https://donaldhtaylor.co.uk/Download the Global Sentiment Survey 2025: https://donaldhtaylor.co.uk/research_base/global-sentiment-survey-2025/

Can using AI in visual design ever be truly creative? This week's guest would go one step further and call AI the “future of creativity.”Mike Parkinson, Principal of 24 Hour Company and Owner of Billion Dollar Graphics, joins us for a special live show of The Visual Lounge, hosted at Training 2025, a conference and expo produced by Training Magazine.We chat about where AI can fit into visual design and content creation and why Mike calls it a “friction fixer” or a “smart start” rather than a replacement for creative talent. His take on AI is to view it like a “drunk intern” – something that could help you in the creative process but not something you'd want to hand full control to. For those who have struggled with AI prompts and results, Mike shares the three rules of using AI to get the most out of it. The running theme in this episode is that context is key and that always has to come from humans themselves. With context and the right approach, you can make AI a fundamental part of the creative process. Learning points from the episode include:00:00 - 01:22 Introduction to Mike 01:22 - 02:58 How to get better at using AI for images02:58 - 04:02 Does AI follow the Ballmer curve?04:02 - 06:23 What to do if you're struggling with AI06:23 - 09:36 Where most people get AI wrong09:36 - 11:59 The best use cases of AI in visual design11:59 - 14:24 Using AI to enhance usability, dopamine hit 14:24 - 16:20 Is using AI creative?16:20 - 19:00 The dos and don'ts for those in the training space using AI19:00 - 22:16 Speed round questions22:16 - 22:55 How to connect with Mike22:55 - 23:27 Mike's final take 23:27 - 23:59 OutroImportant links and mentions:Connect with Mike on LinkedIn: https://www.linkedin.com/in/mike-parkinson-bb364/Visit the Billion Dollar Graphics Website: https://billiondollargraphics.com/Follow Mike on Instagram: https://www.instagram.com/mikeparkinson_bdg/Subscribe to Mike Parkinson and Billion Dollar Graphics on YouTube: https://www.youtube.com/channel/UCRDQaYfze62MYQ_CO5rjo1w/

A while back, we sat down with Edie Clarke, Virtual Video Producer and Editor and YouTube Strategist, to talk about why simpler is often better when it comes to video creation. And guess what? That advice still holds up. So, we're bringing this episode back for another listen.With AI changing the way we create and edit videos, there's never been a better time to embrace video content. The latest TechSmith research shows that audiences are demanding more authentic, concise, and engaging content – so if you've been holding off on making videos, consider this your sign to start!Edie packs lots of advice into our discussion, including her top tips and go-to methods for scripting and shooting video, how to get over the fear of being on camera and how to avoid the perfectionism trap.We also get a glimpse into the kind of coaching she provides to clients who want to improve their video skills, along with some of the tools she uses daily with clients to create videos and run her business. Learning points from the episode include:00:00 - 02:58 Intro 02:59 - 05:10 How Edie started using video 05:10 - 08:38 What success looks like for Edie 08:38 - 12:22 Edie's tip for improving how you use video 12:22 - 16:06 Tips for keeping video simple 16:06 - 16:38 Why audio is the most important part of creating videos 16:38 - 19:46 Edie's advice on writing scripts 19:46 - 23:49 Common hangups people have when starting videos 23:49 - 27:44 How to deal with perfectionism 27:44 - 31:04 Hard lessons from a career of video creation 31:04 - 32:00 Borrowing ideas and inspiration from other videos 32:00 - 38:07 Speed round questions 38:07 - 39:46 Edie's final take on why you should embrace video 39:46 - 41:13 Outro Important links and mentions:Connect with Edie on LinkedIn: https://www.linkedin.com/in/virtuallyinsync/Edie's Website: https://edieclarke.com/Subscribe to Edie on YouTube: https://youtube.com/@VirtuallyInSync/

The medium of video transformed drastically since it was first invented, but there's one thing that hasn't. Regardless of whether you're creating entertaining or training content, storytelling is at the heart of video. The CEO of Cinécraft, Dan Keckan, heads up a learning solutions company that's been around since 1939! As one of the first corporate training film companies, Cinécraft has evolved alongside the technology changes in video to become a training solution truly fitting in with the modern age of learning. We welcomed Dan on the show to share a little backstory of the company and what he thinks has changed most about video as a learning medium. Dan emphasizes the importance of story above all else and shares his view that video training has increasingly moved away from passive productions to more interactive, gamified, and scenario-based learning models. He also shares his take on where he sees video changing in the future and how generative AI is likely to impact learning design going forward.Learning points from the episode include:00:00 - 02:20 Introduction to Dan and Cinécraft02:20 - 03:54 Dan's number one tip for using images or video 03:54 - 06:30 The evolution of video and how Cinécraft has changed since 1939 06:30 - 08:24 How industry changes led Cinécraft to adapt their approach to storytelling08:24 - 11:26 How Cinécraft thinks about learners differently today11:26 - 13:56 Dan's predictions for the future of learning design 13:56 - 18:29 How the role of video will continue to change 18:29 - 20:37 Dan's favorite production in the Cinécraft archive 20:37 - 25:07 Speed round questions25:07 - 26:18 Dan's final take26:18 - 27:25 OutroImportant links and mentions:Connect with Dan on LinkedIn: https://www.linkedin.com/in/dankeckan/Visit the Cinécraft Website: http://www.cinecraft.com/Subscribe to Cinécraft on YouTube: https://www.youtube.com/@Cinecraft/

Storytelling is the golden ticket to understanding how we communicate and absorb information. It's already a big focus in the marketing world. But what about learning design and training content? Can we (and should we) use storytelling to get key messages across? Spoiler: yes! And this episode is all about how to do it. Christy Tucker is a learning experience design consultant who forges engaging learning experiences with the power of storytelling and multimedia content. She joins The Visual Lounge to take us through her tips for writing, using storytelling elements, and when to use multimedia to enhance your messaging.We explore why knowing your audience and context is the starting point of all successful content and how you can learn more about your audience's challenges, scenarios, and goals (even when you don't have direct access to the information).Learning points from the episode include:00:00 - 01:40 Introduction to Christy01:40 - 02:34 Christy's top tip for using images or video02:34 - 05:41 How do you get started in multimedia production?05:41 - 09:13 How to know what makes good writing for multimedia scenarios09:13 - 11:50 Advice for getting better at writing11:50 - 15:30 How to balance realistic dialogue with concise messaging15:30 - 20:40 How to nail your audience focus when you don't have all the information20:40 - 23:08 When to use multimedia content in certain training scenarios23:08 - 26:30 Speed round question26:30 - 27:04 How to connect with Christy27:04 - 27:32 Christy's final take27:32 - 28:30 OutroImportant links and mentions:Connect with Christy on LinkedIn: https://www.linkedin.com/in/christytucker/Follow Christy on Bluesky: https://bsky.app/profile/christytucker.bsky.socialSubscribe to Christy's YouTube channel: https://www.youtube.com/@christytuckerVisit Christy's blog: https://christytuckerlearning.com/

Take your mind back to 2023. Generative AI was still relatively new on the scene, and we were all curious about how it would impact the world. Would it be a short-lived trend or would it signal a new age of tech? From content creation to data analysis, the potential of AI skyrocketed in just a few years and the technology and tools show no sign of slowing down.For this episode, we head back to 2023 to our episode with Josh Cavalier, L&D expert and long-time friend of The Visual Lounge. While we chat about the trends and predictions we had in 2023 (which feels like ancient history in this AI world), Josh's message for our listeners is still just as relevant today. Josh shared his advice for anyone hesitant to use AI in video creation and how to overcome those common AI anxieties that leave content creators twitching. He has plenty of tips about crafting prompts, finding the right tools, and the best practices for getting the most out of gen AI. Plus, you'll get to hear if our predictions on the future of AI were right or wrong. Learning points from the episode include:00:00 - 02:38 Introduction02:38 - 03:27 Josh's process for using video content 03:27 - 04:44 How to succeed in video content creation04:44 - 06:17 Josh's number one tip for creating videos 06:17 - 10:23 How AI helps Josh's video processes10:23 - 14:48 Getting the best results from AI14:48 - 21:51 AI for scripting: the best practices and prompts 21:51 - 27:39 Where to start with AI27:39 - 39:57 Combating AI anxiety39:57 - 47:36 Josh's speed round47:36 - 48:05 Josh's final take48:05 - 49:02 OutroImportant links and mentions:Connect with Josh on LinkedIn: https://www.linkedin.com/in/joshcavalier/ Josh's Website: https://www.joshcavalier.com/ Eleven Labs: https://beta.elevenlabs.io/ Future Tools: https://www.futuretools.io/ Subscribe to Josh on YouTube: https://www.youtube.com/joshcavalier/

Rarely do we get the chance to hear the C-suite side of things when it comes to content and learning design. What do they really think about the training content they see out in the wild? But in this episode, we hear from business transformation expert and former Chief Learning Officer Christopher Lind on adapting your content creation process for the modern working world.Christopher introduces us to what a CLO really is and offers a peek into his main responsibilities. He explains how L&D teams can work with their CLO (or do well without one) and how a CLO defines great content. The AI topic naturally comes up and we look at how it can improve processes or even make things slower if your process isn't already working. Christopher also shares his tips on using video tools, what makes great content, and how emotion should be at the heart of every piece of content. Learning points from the episode include:00:00 - 02:42 Introduction to Christopher 02:42 - 03:44 Christopher's top tip for using images or video effectively03:44 - 04:42 The emotional component of training content 04:42 - 07:03 What is a Chief Learning Officer really responsible for?07:03 - 09:04 How to work with your CLO (and what to do if you don't have one)09:04 - 12:00 How leaders and L&D teams should approach AI and automation 12:00 - 15:02 How do we avoid being replaced in the AI age?15:02 - 17:19 Why AI is like jet fuel to a process 17:19 - 19:41 Is AI a natural solution to the skills gap? 19:41 - 21:49 How AI is changing the nature of our professions and responsibilities 21:49 - 24:04 Advice from the C-suite: what makes content good? 24:04 - 27:40 Speed round questions27:40 - 29:35 Why Christopher has been a long-time lover of TechSmith tools like Snagit 29:35 - 30:17 How to connect with Christopher30:17 - 31:16 Christopher's inspiring final take31:16 - 32:02 OutroImportant links and mentions:Connect with Christopher on LinkedIn: https://www.linkedin.com/in/christopherlind/Subscribe to Christopher on Substack: https://substack.com/@christopherlindFollow Christopher on X: https://x.com/ctlind?lang=en Visit Christopher's Website: https://christopherlind.co/Subscribe to Christopher's channel: https://www.youtube.com/@Christopher_Lind

Get to the point. That's the way you entice audiences and ensure they stay. While front-loading instructional videos with the ‘why' is tempting, it's the ‘how' that audiences have tuned in for.Attention spans are getting shorter and shorter, which is why you need to deliver value as soon as possible. This means a clear narrative, great video quality, and authenticity. In this episode of The Visual Lounge, Matt Pierce meets with Doug Brunner, the Customer Education Manager at TechSmith. They discuss why video is the most effective way to deliver content, their biggest pet peeves when it comes to instructional videos, and some of the best features of Camtasia and Snagit. Learning points from the episode include:00:00 - 00:43 Introduction 05:06 - 06:25 Maximising impact and saying “no”10:01 - 13:34 The pros and cons of webinars and videos14:03 - 17:12 The importance of first deciding on goals to hit with instructional content 17:31 – 21:46 Biggest instructional video pet peeve 21:58 – 23:24 How long you are given to grab someone's attention25:15 - 30:48 Three go-to features in Camtasia31:09 - 32:01 Why the cursor is not the ‘hero' of the story - the viewer is32:18 - 37:10 Three go-to tools inside Snagit37:30 – 42:28 Opinions on human AI avatars and AI-generated voices42:32 – 43:34 Why content and the purpose should set the length of a video43:34 - 45:15 Defining “bad video” and “bad audio”46:36 - 47:55 Using the rounding corners function in Snagit or Camtasia48:06 – 49:05 Outro Important links and mentions:Connect with Doug on LinkedIn: https://www.linkedin.com/in/doug-brunner-b193abb/Connect with Matt on LinkedIn: https://www.linkedin.com/in/matthewrpierce/Camtasia: https://www.techsmith.com/camtasia/Snagit: https://www.techsmith.com/snagit/

Training videos have a reputation for being dry and boring, but it doesn't have to be this way!By communicating value and involving your audience, training videos can be an engaging part of your development strategy, as well as, dare we say, something to look forward to?In this episode of The Visual Lounge, Matt Pierce discusses widespread beliefs about training videos and debunks some myths. He highlights ways that training videos can be both useful and fun, and offers some suggestions about how to tackle common problems with their creation and delivery. Learning points from the episode include:00:00 – 00:19 Introduction02:08 – 03:16 The pros and cons of using AI avatars in training videos 04:14 – 04:20 Gamifying training videos – turning them into a puzzle or a mystery 04:21 – 04:42 Communicating a training video's value to the audience 05:42 – 06:47 Inclusivity in training videos is important – be intentional and thoughtful, especially with storytelling07:01 – 08:15 The importance of talking speed in a training video – not too slow, not too fast08:18 – 08:54 Training video content isn't boring, but the delivery can be11:21 – 12:03 Creating interactive training videos 13:04 – 14:21 Why understanding your audience is the key to creating great training videos14:28 – 15:27 Outro

Are you overcomplicating your videos? Great editing software comes packed with features that can transform simple videos into an all-singing, all-dancing production. But just because those features are there doesn't mean you have to use them… Sometimes less is more. Matt Pierce dives into the art of simplicity in video production in this week's episode of The Visual Lounge. He discusses the fine line between simple and simplistic, and how you can rethink each step of the video creation process.But don't worry. Simplicity doesn't mean boring! Matt shares insights on how to create elegant, impactful videos without overwhelming your audience. Learning points from the episode include:00:00 - 00:43 Introduction00:43 - 03:23 What we can learn from Notion's videos03:23 - 06:31 How to focus on the right things06:31 - 09:21 How to decide what should and shouldn't be in your videos09:31 - 10:48 The trick to making your wording simpler10:48 - 13:20 How to make your videos simpler in the editing room13:20 - 14:29 Why simple doesn't mean boring14:29 - 16:02 How a simple approach to videos helps you make patterns for future videos16:02 - 17:28 What we can learn from other videos17:28 - 19:17 Ask yourself this important question19:17 - 19:52 OutroImportant links and mentions:Notion's Video: https://youtu.be/vH3Rp3wky-U?si=khf1-ZX5zF0zwUVc

The success of any instructional piece of content is in how well the information is retained, memorized and actioned. After all, we want the lessons we teach to have an impact. So, if you want to level up your instructional design skills, you need to know how people actually learn first and foremost.In this episode, we revisit a fascinating discussion with Julie Dirksen, Learning Strategy Consultant at Usable Learning and author of two brilliant books, Design for How People Learn and Talk to the Elephant: Design Learning for Behavior Change.Julie joined us back in episode 138 to talk about how instructional designers can tap into the psychology behind learning to make more effective content. She talks about the importance of getting to know your audience and receiving feedback to make sure you're on the right path. We hear how she first got into instructional design, how she defines success, and her top tips for instructional designers to continue honing their craft. Julie also shares more about her book and recommends some great resources that inspired her. Since coming on the show, she's released her new book, so be sure to check out all the links below.Learning points from the episode include:00:00 - 03:06 Introduction03:06 - 05:51 How Julie got started in instructional design05:51 - 09:59 Defining success in learning design09:59 - 17:20 One tip for image and video in learning design17:20 - 18:28 Ad break – check out the Video Viewer Trends report 18:28 - 21:21 Julie explains her book21:21 - 25:24 What trips people up in learning design?25:24 - 32:00 Simple vs cursive fonts and keeping learning design clear32:00 - 35:40 What learning design pros need to improve on35:40 - 39:48 The resistance to practice design 39:48 - 46:17 Are different learning styles a myth?46:17 - 50:51 Where Julie turns to for self-development50:51 - 52:12 Where to learn more about Julie's work52:12 - 53:08 Julie's final take53:08 - 53:39 OutroImportant links and mentions:TechSmith Academy: https://academy.techsmith.com/ Book by Clark Quinn: https://www.amazon.com/Millennials-Goldfish-Other-Training-Misconceptions/dp/1947308378Connect with Julie on LinkedIn: https://www.linkedin.com/in/juliedirksen/Usable Learning: https://usablelearning.com/Design for How People Learn: https://www.amazon.com/Design-People-Learn-Voices-Matter/dp/0134211286Talk to the Elephant: Design Learning for Behavior Change: https://www.amazon.com/Talk-Elephant-Design-Learning-Behavior-ebook/dp/B0C7ZFRRFH2024 Video Viewer Trends Report: https://www.techsmith.com/2024-video-viewer-trends-report.html

Matt Pierce dishes out exciting updates for Camtasia 2024 in this mini episode. Enhanced functionality around dynamic captioning plus new color labels for the timeline are two features that will help to make your editing experience a lot smoother – something we can all get behind!He also teases an upcoming video mastery workshop at DevLearn in Las Vegas, a great opportunity for those looking to level up their video skills.Matt tops off this short episode with an important reminder about the power of practice. Great tools and workshops can help you improve your video creation skills, but consistent practice is essential. There's no shortcut to success, even in the age of AI, and the effort we put into honing our craft is what makes it all worthwhile.Learning points from the episode include:00:00 - 01:30 Announcing the new minor version of Camtasia 202401:30 - 02:28 TechSmith's video mastery workshop at DevLearn02:28 - 05:46 The value of consistent practice and why there's no quick path to success05:46 - 06:20 OutroImportant links and mentions:Connect with Matt on LinkedIn: https://www.linkedin.com/in/matthewrpierce/ Check out Camtasia 2024: https://www.techsmith.com/camtasia/ DevLearn: https://devlearn.com/

Have you ever needed a great story to help with your training? This episode focuses on the power of storytelling with Rance Greene, the Founder of School of Story Design and Needastory.com. Host Matt Pierce and Rance explore the essential elements of compelling stories, including conflict and relatable characters, and how they can be used to drive behavior change in training. Rance shares practical tips on using visuals effectively and provides insights into creating engaging characters and scenarios, even for technical topics like system rollouts. Whether you're an instructional designer, L&D leader, or an entrepreneur, Rance's tips in this episode will help you become a better storyteller and improve your training outcomes.Learning points from the episode include:00:00 - 02:18 Introduction 02:18 - 06:07 The power of visuals in storytelling06:07 - 08:22 Common mistakes in storytelling08:22 - 13:17 Creating relatable characters and strong conflict13:17 - 18:02 Using stories in systems training18:02 - 24:59 Visuals in eLearning24:59 - 27:55 Naming characters in your story27:55 - 31:32 Speed round questions31:32 - 33:29 Conclusion and final thoughtsImportant links and mentions:Connect with Rance on LinkedIn: https://www.linkedin.com/in/rancegreene/School of Story Design: https://www.schoolofstorydesign.com/Subscribe to Rance's YouTube Channel: https://www.youtube.com/@rancegreene

You asked, and we're here to answer! Host of The Visual Lounge Matt Pierce has collected some of the most burning questions video trainers have about the art and science of making great videos.Ever wondered how to coach a camera-shy subject-matter expert to shine on screen? Matt's got you covered with tips that'll turn even the most reluctant expert into a video pro. And for those battling with stubborn colleagues who think they know better than the "rules of video," fear not! Matt shares diplomatic strategies to work with differing opinions without rocking the boat. We also address whether to update or remake outdated videos, why talking heads seem to dominate videos, and how to think about video analytics like engagement and viewer retention. Matt also gives his take on whether you really need to drop thousands on a new camera to make a great video.Learning points from the episode include:00:00 - 01:56 Introduction01:56 - 06:00 How to make subject-matter experts feel comfortable on camera06:00 - 08:35 How to work with differing opinions on how to make a great video 08:35 - 12:03 Should you update or remake older videos?12:03 - 14:47 Why are talking head videos so popular?14:47 - 16:59 How to think about data analytics 16:59 - 20:15 First 5 seconds are critical for engagement20:15 - 25:14 How to make videos engaging 25:14 - 27:05 What equipment is really needed to make a good video?27:05 - 30:04 How can you get colleagues to understand the power of pre-planning? 30:04 - 30:16 OutroImportant links and mentions:Connect with Matt on LinkedIn: https://www.linkedin.com/in/matthewrpierce/Video Viewer Study: https://www.techsmith.com/2024-video-viewer-trends-report.htmlTechSmith Academy Course with Info About Metrics and Data: https://academy.techsmith.com/path/basics-of-screen-recording/screen-recording-basics-publishing-and-analytics

Who is your audience and what do they need? Whenever we create content, this should be top of mind. Whether we're creating something fun and entertaining or educational and skill-based, our audience's response and experience are the ultimate measure of success. But what do people want to see in videos? The good news is you don't have to guess! We look at what the average video viewer prefers in our Video Viewer Trends Report each year to get an up-to-date picture of how people are responding to video content in the here and now. This year, we surveyed over 1,000 people and asked all the key questions any video creator wants to know, including how long videos should be, what the most important elements of a video are, where they watch, why they watch (and stop watching) and even what they think about AI tools used to create content. In this episode of The Visual Lounge, host Matt Pierce breaks down some of the top findings to help you create content that people respond to. Download the full report in the link below for free, or tune in for an overview of video viewer trends. Learning points from the episode include:00:00 - 02:20 Intro to the new Video Viewer Trends Report02:20 - 03:42 Why video is a preferred medium for consuming content03:42 - 04:52 What types of videos are people watching?04:52 - 05:45 Where and how often are people watching videos?05:45 - 09:20 The top reasons people watch videos 09:20 - 11:02 Why video creators need to know this data 11:02 - 15:10 How long should a video be? 15:10 - 19:09 Why people want short vs. long instructional videos19:09 - 22:44 The most important video elements that keep people watching 22:44 - 25:59 Which elements of videos are most important to viewers? 25:59 - 28:25 The most common reasons people stop watching videos (the good and the bad)28:25 - 30:24 What viewers think about AI in video creation30:24 - 34:29 Why TechSmith makes this report and what else you can learn if you download it34:29 - 36:41 OutroImportant links and mentions:Download the 2024 Video Viewer Trends Report: https://www.techsmith.com/2024-video-viewer-trends-report.htmlConnect with Matt on LinkedIn: https://www.linkedin.com/in/matthewrpierce/

Let's face it, talking to a camera is not something that comes naturally to anyone. And it can be daunting to look at that lens and come up with something coherent, energetic, and valuable to say once you hit record. But just like many things in the world of video, it's a skill you can learn and this episode breaks down how to improve your on-camera presence.Joining the podcast is Meredith Marsh, an awesome video creator who helps people get better on camera and grow their audiences through her online courses and YouTube channel. She breaks down her top tips for looking, feeling, and speaking better on camera—whether you're a YouTuber or creating corporate videos at work. We hear about her approach to editing and the BFF framework she uses to turn rough footage into high-value content that her audience loves.Learning points from the episode include:00:00 - 01:42 Introduction01:42 - 03:03 Meredith's top tip for improving how you use video03:03 - 05:19 Why people struggle on camera 05:19 - 09:55 Where to start if you want to appear on camera 09:55 - 14:59 Meredith's framework for making the editing process easier 14:59 - 17:10 Advice for those who are not confident on camera17:10 - 25:13 How to manage your energy when filming videos 25:13 - 29:00 Speed round questions29:00 - 30:00 Where to learn more and connect with Meredith30:00 - 30:32 Meredith's final take30:32 - 31:16 OutroImportant links and mentions:Connect with Meredith on LinkedIn: https://www.linkedin.com/in/meredithpaynemarsh/Meredith's Websites: http://meredithmarsh.co/ and http://vidpromom.com/Follow Meredith on Instagram: https://www.instagram.com/meredithmarsh.coSubscribe to Meredith's YouTube Channel: https://www.youtube.com/@meredithmarsh

Let's get those creative muscles working! The secret to great learning content is just as much about creativity in your messaging as the content itself. How you deliver your content is key to that information being absorbed and remembered, so don't be afraid to get a little creative. In this episode, host Matt Pierce sits down with Tim Slade, Founder of The eLearning Designer's Academy and renowned expert in visual communications. His top tip for creators using images or videos? Tap into your creativity. Remember when you were a kid and could dream up just about anything? Don't lose sight of that! As adults, many of us lose the natural creativity and imagination we explored as kids, but Tim explains that we can tap into that again by trying something a bit different (and being okay if it doesn't work out). Tim shares how he uses modern tools to bring his imagination to life and how he gets inspiration from just about anywhere he looks, from TV commercials to ads at airport kiosks. He explains why he approaches animation design like a theater production, seeing each little element as its own character telling a story. Tim offers some great insights into his processes, why he values simplicity, and how he gauges whether his work will be effective. We also talk about the elephant in the room… AI and its impact on learning design. Tim cautions us against over-reliance on AI and explains that human creativity is what will really set your design apart. Learning points from the episode include:00:00 - 00:23 Introduction00:23 - 01:55 Tim's top tip for getting better at using images or video01:55 - 03:40 Why sometimes simple tools are the best way to bring your imagination to life 03:40 - 05:33 How Tim finds inspiration everywhere he looks05:33 - 07:17 Tim's balanced method of using repeatable processes and new ideas 07:17 - 09:02 How to know when to stop – the signal vs. noise test 09:02 - 10:27 How to assess whether your work will be effective or not 10:27 - 12:41 The role of AI in learning design and why it's no replacement for creativity 12:41 - 14:35 Tim's advice on experimenting with new ideas 14:35 - 18:18 How to find the time to play with new ideas 18:18 - 21:35 Speed round questions 21:35 - 22:17 Tim's final take22:17 - 23:11 OutroImportant links and mentions:Connect with Tim on LinkedIn: https://www.linkedin.com/in/sladetim/The eLearning Designer's Academy: https://elearningacademy.io/Subscribe to The eLearning Designer's Academy YouTube Channel: https://www.youtube.com/channel/UC2CE3YBPX53oeKVsiTbhX2w?sub_confirmation=1

Did you know that humans process visual information 30 times faster than blinking? And that we're far more likely to remember things we see than things we hear or read?In other words, there's a good reason that marketing and educational content have become so visual-centric. Visual content is the very best way to get your audience to consume, understand, and retain your message. But how do we make sure we're using visuals effectively? Joining this episode of The Visual Lounge is Nicky Pasquier, a marketer, YouTuber, and certified Canva whizz. She explores how to tie your visual content closely to your business and branding aims, and explains what brands often get wrong about visual content. We also hear about her process of using Canva and TechSmith tools to create consistently great imagery for her brand. Learning points from the episode include:00:00 - 02:34 Nicky's top tip for using visuals effectively 02:34 - 03:48 Nicky's advice for staying consistent with visual branding 03:48 - 06:16 Why businesses are still struggling with visual branding 06:16 - 07:53 How to find a balance between entertaining content and content that drives results07:53 - 09:27 How businesses can create more effective content 09:27 - 14:37 The role of emotion in images and videos 14:37 - 16:58 Common pitfalls for using images consistently16:58 - 18:20 The role of color in visuals 18:20 - 21:30 Advice for learning about the psychology of color21:30 - 23:09 How color fits into Nicky's content23:09 - 24:50 Speed round questions28:38 - 29:52 How to connect with and learn more about Nicky's work29:52 - 31:09 Nicky's final take31:09 - 32:17 OutroImportant links and mentions:Connect with Nicky on LinkedIn: https://www.linkedin.com/in/nickypasquierFollow Nicky on Instagram: https://www.instagram.com/nicky.pasquierVisit Nicky's Website: https://www.nickypasquier.comSubscribe to Nicky's YouTube Channel: https://www.youtube.com/@NickyPasquier

What does it take to design a software certification program that remains relevant even when that software gets a fresh update? In this episode of The Visual Lounge, Jeff Batt, the Owner and Content Author of Learning Dojo, shares his journey to create Camtasia's certification program. Jeff talks about the challenges of maintaining a certification program and making sure videos can be easily updated after feedback and software tweaks. His method involves a modular approach to content, where videos are designed as independent modules rather than a linear sequence. This method allows for easier updates and additions without disrupting the entire training flow. While embarking on this project, Jeff learned the value of scripting videos, explaining how it not only helps ensure they're concise but also makes it easier to update them so they're relevant and valuable for learners. Learning points from the episode include:00:00 - 02:25 Introduction02:25 - 03:28 Jeff's top tip for using images or video in your work03:28 - 07:28 Where to begin when creating a certification program07:28 - 10:20 Advice and guidelines for creating a certification program 10:20 - 14:02 What Jeff learned by working on the Camtasia program14:02 - 17:15 Processes to make sure you can replicate your work when updating videos17:15 - 19:40 Why Trello is Jeff's secret weapon for staying organized 19:40 - 22:13 Jeff discusses the type of videos he was asked to create 22:13 - 25:23 How Camtasia helped the creation process25:23 - 31:30 How he helped to redesign the quizzing aspect of the program31:30 - 35:32 Speed round questions35:32 - 36:23 How to connect with Jeff36:23 - 38:02 Jeff's final take 38:02 - 39:07 OutroImportant links and mentions:Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jeffbatt/Follow Jeff on X: https://x.com/JeffBattLXDLearning Dojo: https://learningdojo.ninjaSubscribe to Learning Dojo's YouTube Channel: https://www.youtube.com/@LearningDojoCamtasia: https://www.techsmith.com/camtasia/

How do you know if your video content is genuinely resonating with learners, or is it just another piece of corporate training that gets lost in a busy day? In this episode of The Visual Lounge, host Matt Pierce sits down with Richard Fleming, a seasoned filmmaker and learning designer for his company Sage Media, to dig into what truly makes effective content. Richard explores the need for videos to make an emotional impact to influence learning and decision-making and why understanding the feelings you want to evoke in your audience is crucial for learning design.Richard introduces the concept of the self-determination theory, highlighting the importance of fostering autonomy, competence, and relatedness in training design. He also talks about innovative ways to assess content effectiveness, including wearable technology that measures engagement through physiological responses like dopamine and oxytocin levels. Groundbreaking tech like this allows creators to gauge not just if learners are watching, but whether they are emotionally connected to the material. Learning points from the episode include:00:00 – 01:48 Introduction01:48 – 02:37 Richard's top tip for using video in your work02:37 – 05:17 His advice for people hesitant about working with emotion in corporate spaces05:17 – 08:27 How do we know if our content is effective?08:27 – 11:05 How tech can measure interest and emotional reaction to content11:05 – 16:55 Richard explains the self-determination theory16:55 – 20:31 Why we need to give learners something to do20:31 – 30:01 Short or long videos – which works best in training content?30:01 – 34:45 Speed round questions34:45 – 36:40 What it was like working on a Super Bowl commercial36:40 – 38:00 Why Richard decided to pivot his career from marketing to training 38:00 – 39:07 How to connect with Richard39:07 – 41:09 OutroImportant links and mentions:Connect with Richard on LinkedIn: https://www.linkedin.com/in/visualstoryteller/Follow Richard on Instagram: https://www.instagram.com/director.fleming/Visit Sage Media's Website: https://sage.media/Subscribe to Sage Media's YouTube Channel: https://www.youtube.com/@sagemedia/

Can AI help you make educational videos? In this episode of The Visual Lounge, host Matt Pierce sits down with AI and L&D expert Josh Cavalier, the Founder of JoshCavalier.ai, to explore how to effectively use AI.Josh is quick to point out that AI isn't a replacement for our expertise and skills, but it can act as a handy partner to help you streamline your process. The key to getting the most out of AI is in your prompting approach, which Josh prefers to call “prompt design” rather than “prompt engineering.” He encourages anyone who wants to use AI to experiment with prompts and try to make them as detailed as possible to yield consistent results. We hear about his process and unique method for testing new AI tools, and the advice he has for people getting started with AI prompting. Whether you're an L&D designer or content creator, Josh's tips are a great starting point for experimenting with AI. Learning points from the episode include:00:00 - 00:59 Introduction00:59 - 02:42 Josh talks about his background in L&D02:42 - 04:33 How people can get started with AI04:33 - 06:30 Using AI to help with educational videos 06:30 - 07:44 How to vet results once you see some success 07:44 - 09:26 Scaling and repeatable work with AI09:26 - 11:48 Why he prefers the term prompt “design” over engineering11:48 - 13:06 How to experiment with prompting in everyday life13:06 - 14:00 Where to connect with Josh to learn more14:00 - 14:37 Outro Important links and mentions:Connect with Josh on LinkedIn: https://www.linkedin.com/in/joshcavalier/Josh Cavalier's Website: https://www.joshcavalier.com/

Did you know that making your educational content more accessible can enhance the learning experience for everyone? In this episode of The Visual Lounge, Matt Pierce sits down with accessibility advocate and CEO of Build Capable, Sarah Mercier, to explore the world of accessible learning design.We hear about Sarah's journey and insights on making educational content more accessible to all learners, when she realized just how important it is, and her tips for getting started with your own content.She discusses how accessibility isn't just about accommodating specific disabilities, but about removing barriers for everyone. Sarah provides practical tips for content creators, such as incorporating closed captions, transcripts, and audio descriptions into video production. She encourages a "progress over perfection" approach and suggests starting with small steps and continuously improving accessibility practices.Learning points from the episode include:00:00 - 01:28 Introduction01:28 - 07:20 Why is it important to get better at accessibility?07:20 - 12:50 How to make accessibility a part of your practice 12:50 - 16:10 Getting started with accessibility and dealing with feedback 16:10 - 17:08 How to find out more about Sarah and her resources17:08 - 17:32 OutroImportant links and mentions:Connect with Sarah on LinkedIn: https://www.linkedin.com/in/sarahcmercier/Build Capable: https://buildcapable.com/

What is “practical video,” and will it become the future of instructional video creation? Practical video involves creating not just video, but also immersive experiences. Debbie Richards, Chief Technology Officer at Creative Interactive Ideas, sits down with Matt Pierce on The Visual Lounge to talk about the practical applications of video in instructional design and development. Recorded as part of the Learning DevCamp series, this conversation sheds light on how video can be a powerful tool beyond just creating tutorials or marketing content. We hear about Debbie's experiences working on a VR project in Oklahoma, where she and her team used various video techniques to capture elements for an immersive learning environment. From recording ambient sounds to taking 360-degree footage, Debbie explains how these practical video applications help developers recreate realistic scenarios without physically being on-site. The episode also touches on the cost-effectiveness of using video for remote development work, especially in industries like oil and gas, where on-site visits can be tricky. Learning points from the episode include:00:00 - 00:57 Introduction00:57 - 03:52 What is practical video?03:52 - 07:10 Debbie's advice for capturing practical video07:10 - 08:17 Making things realistic when capturing video08:17 - 09:38 Debbie shares an example of working with oil and gas companies 09:38 - 09:53 OutroImportant links and mentions:Connect with Debbie on LinkedIn: https://www.linkedin.com/in/cre8iveii/Learning DevCamp: https://learningdevcamp.com/

Did you know that there are more AI-generated images now than there are photos in the entire history of photography? It's a mind-blowing stat when you think about how fast things are moving! Join host Matt Pierce on The Visual Lounge as he sits down with Stella Lee, a seasoned expert in education technology at the Learning DevCamp. Together, they explore the importance of involving end users early in the ideation stage, the significance of a well-rounded strategy for learning and development, and the evolving role of video content in today's AI-driven landscape. Stella offers practical advice for leaders on setting realistic goals, understanding organizational culture, and navigating the challenges that come with implementing educational technology solutions. Whether you're a developer or an organizational leader, this conversation is packed with valuable insights you won't want to miss.Learning points from the episode include:00:00 - 00:15 Introduction00:15 - 01:34 Meet Stella Lee01:34 - 03:36 Understanding learning strategy03:36 - 05:16 Key considerations for leaders in learning strategy05:16 - 08:36 Challenges in implementing learning strategies08:36 - 12:07 The role of video in learning and development12:07 - 13:28 The impact of AI on video and learning13:28 - 13:48 How to connect with Stella13:48 - 14:24 Conclusion and final thoughts Important links and mentions:Connect with Stella on LinkedIn: https://www.linkedin.com/in/stellal/Learning DevCamp: https://learningdevcamp.com/

Creating videos can be a lengthy process with many tools and people involved. But when the pandemic hit, TorranceLearning had to adapt fast and figure out a way to make high-quality videos without having a team in the studio all at once.In this episode of The Visual Lounge, we sit down with Megan Torrance, CEO of TorranceLearning, to explore how she's revolutionized video production for her small business. Megan shares her journey of adapting to the challenges posed by the pandemic, transforming her video setup into a one-person operation that's both efficient and versatile.Megan dives into the nitty-gritty of her streamlined process, from using shot lists to expedite editing to leveraging review tools for collaborative work. She explains how this newfound efficiency has dramatically improved their turnaround time, allowing them to update course content, respond to client needs, and create marketing materials in record time. But it's not all business - Megan also emphasizes the importance of injecting fun and authenticity into their videos, keeping things engaging for their audience.Learning points from the episode include:00:00 - 00:52 Introduction00:52 - 02:18 How the pandemic forced TorranceLearning to change how it produces videos02:18 - 03:12 The benefits of streamlining the production process 03:12 - 04:54 Why it pays to inject a little fun into your videos 04:54 - 05:50 How TorranceLearning saves time with its new process 05:50 - 08:40 How her new process has enhanced her business 08:40 - 08:52 How to connect with Megan and TorranceLearning08:52 - 09:09 OutroImportant links and mentions:Connect with Megan on LinkedIn: https://www.linkedin.com/in/megantorrance/TorranceLearning: https://www.torrancelearning.com/

Do you edit videos with your eyes or your ears? It may sound like an odd question, but hear us out! Many video editors focus on visuals first, which are definitely important. But audio is just as (if not more) important to your videos. In fact, the number one reason why people stop watching a video is poor audio.Joining this episode of The Visual Lounge is Sam Rogers, President & Principal Consultant of Snap Synapse, a content production company that specializes in learning and development. He's also a musician, so it's safe to say that audio is a big part of his life.In this episode, Sam explains why video editors need to take an ear-first approach to editing videos. His approach isn't just about audio quality. It's also about whether that audio is helping your video tell a story, get a message across, and make your audience feel what you want them to feel. He shares some tips for leading with audio in this episode, whether that be voice, music, or sound effects, to help you make the most impactful videos.Learning points from the episode include:00:00 - 01:32 Introduction to Sam01:32 - 02:55 Why Sam takes an ear-first approach and what it means02:55 - 04:31 The role of things beyond voice in videos04:31 - 06:32 The role of music in supporting a story 06:32 - 07:34 Tips for leading with the ear when editing 07:34 - 08:08 OutroImportant links and mentions:Connect with Sam on LinkedIn: https://www.linkedin.com/in/samrogers/Snap Synapse: https://snapsynapse.com/

What comes to mind when you think of workplace communication? Do your eyes glaze over when someone fires up the latest PowerPoint presentation? Sadly, boring workplace comms is pretty common, but it doesn't have to be that way.In this episode of The Visual Lounge, Matt has a great conversation with Grant Crowell from Design Laboratory Inc, a Senior Training Specialist at Microsoft, and author of the book, GRANTASMS: Creative twisted words for cool people!Grant explains his approach to making workplace communication more fun and engaging – and why that results in better information absorption. He explores why storytelling is so important as well as the use of visuals, video, and what he calls “playful mindfulness.” We also hear his thoughts on using AI and acronym-speak in the corporate world, plus why he prefers to come up with his own fun names for corporate terms.Learning points from the episode include:00:00 - 01:51 Introduction01:51 - 03:21 Grant's top tip for making images or video better03:21 - 05:11 The importance of story in communication05:11 - 11:53 Why workplace communication is often boring11:53 - 17:12 Practical steps for transforming your communication style17:12 - 20:42 How to help people overcome resistance and hesitancy to make communication more fun20:42 - 24:59 The role of video in avoiding boring content 24:59 - 32:44 Speed round32:44 - 33:21 Grant's final take33:21 - 34:29 OutroImportant links and mentions:Connect with Grant on LinkedIn: https://www.linkedin.com/in/grantcrowell/Subscribe to Grant's YouTube channel: https://www.youtube.com/grantcrowell/Grant's book, GRANTASMS: Creative twisted words for cool people!: https://www.amazon.com/GRANTASMS-Creative-twisted-words-people/dp/0578523469/

With over two decades of experience at the crossroads of education and technology, Instructional Designer Ephraim Ross provides invaluable insights on the significance of craftsmanship in your work during his appearance on The Visual Lounge.Hosted by Matt Pierce, this episode dives deep into tips and best practices for creators, focusing on visual efficiency, the innovative use of AI tools, and enhancing video and audio quality. Ephraim emphasizes the need for continuous learning and making time to hone your craft despite busy schedules. From the benefits of teleprompter technology and camera streaming apps to advanced features in Snagit and Camtasia, this episode is packed with practical advice for L&D professionals and marketers alike.Learning points from the episode include:00:00 - 02:15 Introduction02:15 - 05:02 First tip: make time to take time05:02 - 05:42 Tools, tips and temperaments 05:42 - 14:41 Camera streaming apps and AI tools14:41 - 17:44 Snagit tips and tricks17:44 - 22:13 Camtasia tips and tricks22:13 - 28:52 Speed round questions28:52 - 32:46 Final take and conclusion Important links and mentions:Connect with Ephraim on LinkedIn: https://www.linkedin.com/in/ephraimross/Email The Visual Lounge on: thevisuallounge@techsmith.com

How can we create videos that people pay attention to? With many in the content world claiming that attention spans are shrinking, The Visual Lounge host, Matthew Pierce, has a different take…In this episode, Matt explains why he believes that attention spans aren't the problem. It's just that there's so much content battling for our attention (never mind our busy daily lives!) Matt explores why you need to know the fundamentals of what makes a good video and how to tell a story with your content to keep people watching. He explains why it's often the first five seconds of a video that determines whether someone will stick around and why you may need to make the effort to re-engage viewers for longer videos. AI is a big topic in the content creation world. But while AI spells opportunity for video creators, it doesn't mean we can get away with not knowing the basics. You need to know how to tell a story and what your audience is looking for to maintain viewer interest. Learning points from the episode include:00:00 - 01:21 Introduction 01:21 - 02:50 Reflecting on past guests and the lessons they've shared 02:50 - 04:11 The fundamentals of video creation04:11 - 07:51 Why attention spans aren't shrinking07:51 - 08:58 How to keep audiences engaged past the first five seconds 08:58 - 13:26 Why you need to know your audience 13:26 - 16:51 Why video creation is a learnable skill16:51 - 19:03 AI may help but you still need to know the fundamentals 19:03 - 20:16 Outro and final thoughts Important links and mentions:Connect with Matt on LinkedIn: https://www.linkedin.com/in/matthewrpierce/

Today's global businesses want to make sure their messages are heard far and wide. But sometimes, that means crossing a language barrier. Whether it's marketing content or training content, getting your message across quickly and effectively is critical. Poorly translated materials could put a spanner in the works of what you're trying to achieve. But even if the translation is word-for-word perfect, without intentional efforts to localize that content, it's easy for your message to get lost in translation. In this episode, we sit down with Roberto Aiello, the Senior Learning Experience Designer at Personio, about realities, challenges, and his tips for localizing content effectively. He explains why localization is about much more than just translation. For the message of your content to be translated and absorbed by your audience, it needs to feel native to that person. Roberto talks about the common difficulties that can come up while localizing content including cultural references and phrases that don't translate well into other languages. He shares some examples he's come across as a native Italian speaker now living in Dublin. Roberto has some great advice for anyone involved in localizing content, and explores what to watch out for and why you need to know your audience well. Learning points from the episode include:00:00 - 01:56 Introduction01:56 - 02:55 Roberto's tip for using images and video02:55 - 04:30 Roberto's background as a non-native English speaker04:30 - 08:36 What it means to localize content and why it's more than just translation08:36 - 11:29 How you can begin translating and localizing content 11:29 - 13:19 Common issues that cause translation difficulties 13:19 - 17:20 How to find balance in a localization project17:20 - 19:39 Things to be aware of when localizing 19:39 - 23:26 Why you need to understand your audience well23:26 - 27:28 Speed round questions 27:28 - 28:00 Roberto's final take28:00 - 29:08 OutroImportant links and mentions:Connect with Roberto on LinkedIn: https://www.linkedin.com/in/robertoaiello/

On this podcast, we talk about creating video. We talk about editing video. But then there's the art of distributing your video and getting it out there so people can find it. And having your audience find it is a critical piece of the puzzle! Of course, we're referring to search engine optimization (SEO). In this episode, we welcome SEO coach and entrepreneur Samantha North. She talks about the importance of SEO in video distribution, the interplay between written content and video for better SEO, and how to start and succeed in SEO. Samantha shares insights from her extensive background in digital marketing and her journey toward mastering video SEO. She also provides practical tips on keyword research, video optimization, and leveraging AI tools. The episode rounds out with Samantha's advice on building a diverse online presence to enrich your brand and safeguard against algorithm changes. Learning points from the episode include:00:00 - 01:14 Introduction 01:14 - 04:40 Tips for using video to enhance your SEO 04:40 - 07:10 The basics and the importance of understanding SEO 07:10 - 10:14 Practical steps and tools for starting with SEO 10:14 - 17:00 Creating SEO-optimized content17:00 - 21:47 The power of video in SEO and content strategy21:47 - 24:26 Building an online brand universe24:26 - 29:27 Speed round questions29:27 - 30:55 Final thoughts and takeawaysImportant links and mentions:Connect with Samantha on LinkedIn: https://www.linkedin.com/in/northsamantha/Connect with Samantha on Twitter: https://twitter.com/sjnrth/Visit Samantha's Website: https://samanthanorth.com/Find Samantha on YouTube: https://www.youtube.com/channel/UCaOtpoJyMj18q31bdHqP-Ug/

Is AI really coming for your job… or will it enhance it? In this episode of The Visual Lounge, host Matt Pierce discusses the importance and practical uses of AI with Brian Sykes, the founder of AdJourney, plus a seasoned branding and marketing strategist and expert in generative AI. They cover ways to integrate AI into everyday tasks, explore various AI tools, and address common concerns about AI, such as job displacement and copyright issues. Brian emphasizes the significance of AI as an amplifier for human capabilities and shares advice for leveraging AI effectively. The conversation also touches on the rapid advancements in AI technology and its potential positive impact on various industries.Learning points from the episode include:00:00 - 01:39: Introduction01:39 - 02:48 Brian's advice for creatives using images or video02:48 - 03:46 Brian's journey with AI 03:46 - 07:29 What AI is best at doing right now07:29 - 12:08 The questions people should be asking AI now to get it to do the best job 13:20 - 22:41 Some of the concerns with AI around copyright, creativity, and the future of work 22:41 - 27:28 Speed round Q&A 27:28 - 28:17 How to connect with Brian 28:17 - 29:00 Brian's final take29:00 - 29:49 Outro Important links and mentions:Connect with Brian on LinkedIn: https://www.linkedin.com/in/brianwsykes/Follow Brian on Instagram: https://www.instagram.com/theBrianSykesAI Explore's YouTube: https://www.youtube.com/@AI.ExploreVisit Brian's Website: https://thebriansykes.com/A.I. Explore: https://www.aiexplore.co/A.I. Lab: the-AI-Lab.com

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” The legendary quote from Maya Angelou sums up the take-home message of this episode nicely. In this episode of The Visual Lounge, we welcome Anastasia McCune, Instructional Designer for ChalkDust Consulting and eLearning Media Consulting, to talk about interactive videos and instructional design. Videos are a fantastic tool for training and development, but interactive scenarios can take things one step further. Anastasia discusses where regular videos shine, but also where interactive videos can help viewers put those lessons into practice. She talks about how interactive videos that prompt the viewer to do something can help the message stick far better in your viewers' minds than regular videos.She explains her process for designing interactive eLearning experiences with the use of storyboards and shares some examples of her favorite projects, including Deloitte's interactive recruitment experience (linked below!)Learning points from the episode include:00:00 – 02:22 Introduction02:22 – 04:14 One tip Anastasia has for improving how you make videos04:14 – 06:13 Where video shines as the best medium06:07 – 07:03 Why interactive learning methods help viewers practice the lessons they learn07:03 – 09:31 How making and planning interactive videos is different from regular content09:31 – 15:55 How often Anastasia uses interactive videos and when it works best15:55 – 21:42 Weighing up when to use interactive elements vs. regular training videos 21:42 – 23:54 Advice for making better screen-recorded content 23:54 – 28:26 Speed round questions 28:26 – 29:18 Anastasia's final take 29:18 – 30:02 OutroImportant links and mentions:Connect with Anastasia on LinkedIn: https://www.linkedin.com/in/anastasia-mccune/Anastasia's website: http://anastasiamccune.com/Interactive Examples: Deloitte's Interactive Recruitment Experience: Will You Fit In at Deloitte?https://corp.kaltura.com/resources/videos/interactive-video-example-recruiting-for-deloitte/Broken Co-Worker: https://www.elearningsecrets.com/broken-coworker - about 10 minutes to completeLife Saver: https://life-saver.org.uk/ - multiple scenarios about 10 minutes each

Nowadays, trainers and L&D professionals often turn to the power of video to deliver training. But a video alone doesn't guarantee your viewers will learn and retain the information. So how do you create a video that provokes true learning?In this episode of The Visual Lounge, we're joined by Jonathan Halls, the President and CEO of Jonathan Halls LLC, a Professor at George Washington University, and a best-selling author. Jonathan reveals his top tips for using video in training scenarios, what he's learned from his background in the BBC, and what people often get wrong about using video. We hear his insights into how we can use videos to provoke learning and what true learning really means in different contexts. Jonathan shares his take on one of the top questions in the video creation world – how polished do videos really need to be? He also breaks down the three principles of training video creation – purpose, polished, and professional – and how they can guide you when creating your own content. Learning points from the episode include:00:00 – 02:40 Introduction02:40 – 03:49 Jonathan's tip for using video in training scenarios03:49 – 04:55 What he learned from his TV background 04:55 – 08:16 What people get wrong about using video and how to decide when to use it08:16 – 17:00 How to provoke learning with videos (and what it really means)17:00 – 21:29 How polished do training videos need to be?21:29 – 28:35 An overview of Jonathan's book28:35 – 32:05 Speed round questions 32:05 – 33:20 Jonathan's final take33:20 – 34:47 OutroImportant links and mentions:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathanhalls/Jonathan's website: http://www.jonathanhalls.com/Read the book, Creating Training Videos: Professional Quality With a Smartphone: https:/www.amazon.com/Creating-Training-Videos-Professional-Smartphone/dp/1953946968/

As the saying goes, “a picture is worth a thousand words.” Visuals are a quick, efficient, and effective way of getting your message across, so your audience understands and retains key information. But how do you create effective visuals? In this episode of The Visual Lounge, we welcome back Mike Parkinson, keynote speaker and trainer, Principal of 24 Hour Company, and Owner of Billion Dollar Graphics. Mike gives an in-depth look at how you can tap into the nature of the human brain to create the best visuals. We hear how to work with the automatic and manual sides of our brains to deliver information effectively.He explains his step-by-step process, starting with goals and audience to working out your means and motivators – all before you even start thinking about how your visuals will look. For a masterclass in creative visuals and visual messaging, don't miss this episode!Learning points from the episode include:00:00 – 01:55 Introduction01:55 – 02:54 Mike's tip for making images better02:54 – 06:21 Why should you deliver your message in visual form06:21 – 09:27 How to start crafting your message09:27 – 14:00 Tying messages to emotions to engage people14:00 – 17:16 Means and motivators in your messaging17:16 – 22:05 Taking chunks of information and turning it into a story22:05 – 24:24 How to convey a message visually24:24 – 26:14 The benefits of following a clear process26:14 – 29:45 Why AI can be a “smart start” but not a replacement for creatives29:45 – 33:50 Speed round questions 33:50 – 34:32 Mike's final take on using visuals 34:32 – 35:27 OutroImportant links and mentions:Connect with Mike on LinkedIn: https://www.linkedin.com/in/mike-parkinson-bb364/Follow Mike on X: https://twitter.com/Mike_ParkinsonFollow Mike on Instagram: https://www.instagram.com/mikeparkinson_bdg/Mike Parkinson and Billion Dollar Graphics YouTube channel: https://www.youtube.com/channel/UCRDQaYfze62MYQ_CO5rjo1wBillion Dollar Graphics: https://billiondollargraphics.com/

What makes great educational content? We dig into the anatomy (quite literally) of what makes a successful video in this episode with Taim Dawod, a recently graduated medical doctor who found success on YouTube. Taim began his channel as a way to learn and remember information in med school, but quickly realized that he wasn't the only one benefiting from his videos…The Taim Talks Med YouTube channel has built a following of over 150k subs with hundreds of videos on anatomy. What started as a channel of humble presentations for his own benefit has grown into a library of engaging and helpful animated medical lectures. We hear about his journey from med school to media and the process he uses to craft each video. Learning points from the episode include:00:00 – 01:40 Introduction01:40 – 02:46 One tip for creating videos 02:46 – 06:30 Why Taim started a YouTube channel06:30 – 08:15 The main thing that made a difference to his videos 08:15 – 10:34 Making learning content in the way you like to learn10:34 – 15:34 How Taim decides what content topics to cover15:34 – 19:47 Taim's step-by-step process for creating videos19:47 – 21:12 How Taim balances making videos with his job as a doctor21:12 – 24:23 How Taim battles with the expectation to upload and found a healthier approach24:23 – 26:46 Tips for medical students looking to make content26:46 -34:16 Speed round questions34:16 – 35:06 Taim's final take35:06 – 36:16 OutroImportant links and mentions:Follow Taim on Instagram: https://www.instagram.com/taimtalksmed/ Subscribe to Taim Talks Med on YouTube: https://www.youtube.com/@TaimTalksMed Watch Taim's video - How I Make Educational Videos (2024) – 7 Steps: https://www.youtube.com/watch?v=NZx5UWhkHaI

It's no news that our attention spans are tiny in the modern world of online content, social media, and everything else on the internet. For video creators, this means it's a constant battle to grab attention and share information that people absorb. You might think you're safe in the L&D space. After all, workplace educational content means you have a somewhat captive audience. But is that audience really engaging with and absorbing the content? Or is that content competing for brain space with the latest MrBeast video?In this episode, we welcomed Matt Gjertsen, Founder of Better Every Day Studios, a learning and development consultancy that teaches people how to create better content. We explore the challenges that L&D creators are up against, how we can create better videos, and the lessons we can take from successful content creators on YouTube. He explains how L&D creators can scale their efforts, speed up content iteration, and develop a pre-planning strategy for videos. Learning points from the episode include:00:00 – 01:57 Introduction01:57 – 03:24 Matt's top tip for creating better videos03:24 – 05:53 Why L&D should take lessons from YouTube creators 05:53 – 08:54 How L&D can scale and speed up content iteration 08:54 – 12:42 Why a solid pre-planning strategy is essential before you hit record12:42 – 16:27 What YouTubers and content creators get right when it comes to grabbing attention16:27 – 19:32 Why your videos' titles and descriptions shouldn't be an afterthought19:32 – 21:21 Why better videos mean better learning 21:21 – 24:22 Does L&D content need to be entertaining?24:22 – 26:42 What not to copy from YouTube as an L&D creator26:42 – 30:12 Speed round questions30:12 – 31:00 Matt's final take 31:00 – 32:05 OutroImportant links and mentions:Connect with Matt on LinkedIn: https://www.linkedin.com/in/matthewgjertsen/Better Every Day Studios: https://www.bettereverydaystudios.com/Better Every Day Studios YouTube channel: https://www.youtube.com/channel/UC6sHpKEkdnD0-VKOIBAxcMAMaking Better podcast: https://www.bettereverydaystudios.com/making-better

If you want to level up your content creation game and make the best videos possible, grab a pen and take some notes from this episode.We sit down with the Co-Founders of Millbrook Studios, Carl Lechner and Tripp Green, to hear about what makes a great video and how you can improve the performance of your content.Carl and Tripp share tips on how creators can battle with audiences' dwindling attention spans to get the message across and how to keep people engaged with your content. They also explain why the best way to learn is to learn from the best.Learning points from the episode include:00:00 – 02:38 Introduction02:38 – 05:33 Top tips for creating videos05:33 – 07:59 What to know before working with a studio like Millbrook Studios07:59 – 11:02 Advice on how to get started making videos11:02 – 14:35 How to make videos engaging 14:35 – 17:24 How Millbrook Studios works with clients on idea generation17:24 – 19:23 Common issues when working with clients and creators19:23 – 21:55 How Carl and Tripp help clients narrow down ideas for content21:55 – 24:34 Where Carl and Tripp go for inspiration24:34 – 27:53 Speed round questions27:53 – 28:59 Carl and Tripp's final take on creating videos 28:59 – 30:02 OutroImportant links and mentions:Connect with Carl on LinkedIn: https://www.linkedin.com/in/carllechner4/Connect with Tripp on LinkedIn: https://www.linkedin.com/in/trippgreen/Follow Millbrook Studios on LinkedIn: https://www.linkedin.com/company/millbrook-studios/Millbrook Studios: https://www.millbrookstudios.com/

New ways of working, besides being in the office all day, have been a huge talking point since the pandemic pushed many of us into remote or hybrid work. But is this trend dying down in 2024? We published the 2024 Workplace Flexibility Trends Report recently to dig into what the data says about workplace flexibility today. To talk through the findings, we welcomed two experts on workplace flexibility and analytics – Nida Mehtab, the CEO and Founder of Caryatid, and Kate Lister, President of Global Workplace Analytics, to the podcast.We explore what the data says about workplace trends around remote and hybrid work, flexible hours, how different generations of workers prefer to work and take part in meetings, and much more. Download the report today to learn more. You can find the link in the resources section below. Learning points from the episode include:00:00 - 03:03 Introduction03:04 - 03:58 What the Workplace Flexibility Trends Report is about 03:59 - 06:30 The standout findings from our research06:31 - 08:32 How to find a balance between remote and office working 08:33 - 11:23 Tapping into the “why” of returning to the office11:24 - 16:41 Why companies aren't providing the resources to return to the office 16:41 - 24:13 How to bring flexibility into meetings 24:13 - 26:18 How AI tools can help you give everyone a voice in meetings 26:19 - 36:18 Accommodating mixed feelings on commuting to the office and meetings 36:19 - 42:01 How younger generations prefer to communicate42:02 - 43:16 Why workplaces need to find a middle ground that works for the organization and employees 43:17 - 46:48 How to connect with and learn more from Nida and KateImportant links and mentions: Download the 2024 Workplace Flexibility Trends Report: https://www.techsmith.com/research-2024-workplace-flexibility-trends-report.html Connect with Nika on LinkedIn: https://www.linkedin.com/in/nida-mehtab-26499672/ Connect with Kate on LinkedIn: https://www.linkedin.com/in/klister/Caryatid: https://www.caryatid-space.com/Global Workplace Analytics: https://globalworkplaceanalytics.com/Follow FutureWorkforce on X: https://twitter.com/FutureWorkforce

At first glance, it might seem that marketing and Learning and Development (L&D) are very different. But if you dig a little deeper, they both have similar goals – to grab attention, raise awareness, and spread a message to the audience.So, what can L&D creators learn from marketing? It turns out a lot! In this episode of The Visual Lounge, we speak with Bianca Baumann, VP of Learning Solutions & Innovation at Ardent, and Mike Taylor, Learning Consultant at Nationwide, to get their thoughts on using marketing tools and techniques to create great educational videos and eLearning materials. We look at some of the lessons we can take from marketing around getting audience attention and building audience personas to drive your message home. We look at tools and tactics commonly used in marketing that can be applied to anyone creating learning content and why, like in marketing, we need to think about the audience's thoughts and feelings.Learning points from the episode include:00:00 – 02:33 Introduction02:33 – 03:38 Bianca and Mike's top tips for using video03:38 – 05:09 Why Bianca and Mike borrow marketing strategies for L&D content 05:09 – 07:52 How L&D professionals can grab attention with their content 07:52 – 11:45 How can L&D start to learn from marketing?11:45 – 14:02 Why L&D people are hesitant about using marketing tactics14:02 – 16:15 What L&D creators can learn about audience emotion 16:15 – 18:36 Questions that L&D can ask learners to improve learning content 18:36 – 21:48 How L&D can avoid getting hung up on having limited budgets 21:48 – 25:39 Why we need to look beyond the L&D world for tools and tech25:39 – 29:48 Speed round questions29:48 – 30:40 Mike and Bianca's final takes 30:40 – 31:40 OutroImportant links and mentions:Connect with Mike on LinkedIn: https://www.linkedin.com/in/miketaylor/Connect with Bianca on LinkedIn: https://www.linkedin.com/in/biancabaumann/

By now, many of us are content connoisseurs. With millions of videos out there in all different shapes and sizes, we need to be selective with what we consume vs. scroll past. So, is your imagery – whether that's images or videos – resonating with your audience?We invited Leanna Pham, Director & Executive Producer of the widely popular Social Pros Podcast, to The Visual Lounge to share her insights and expertise on creating imagery that engages audiences. In this episode, she shares some great advice for using images and video to reflect your brand more effectively and how brands can get started with visual content. We hear her thoughts on creating content that fits the platform and audience rather than trying to post everything everywhere and what the seven-second rule means for video content. Learning points from the episode include:00:00 – 02:00 Introduction02:00 – 03:14 Advice for using images in the workplace03:14 – 05:46 Practical production tips on video, lighting, and audio05:46 – 11:05 How brands can let their personality shine through11:05 – 16:51 Why you should adjust content to fit the platform 16:51 – 18:21 Why you can't please everyone18:21 – 20:36 How to follow the seven-second rule in video20:36 – 24:05 Lessons from MrBeast24:05 – 26:37 Being “real” on social media and in your content26:37 – 32:20 Speed round questions32:20 – 33:11 Leanna's final take33:11 – 34:12 OutroImportant links and mentions:Connect with Leanna on LinkedIn: https://www.linkedin.com/in/leanna-pham/

Times have changed in the world of video creation. The “rules” of the past have been broken, issuing a new age of how we make and watch videos. Whether you're a content creator, an influencer, or are creating videos in a corporate setting, you should still aim to master the basics of what makes a good video. After all, the goal of your video is to deliver value and solutions to your audience. But how we approach shooting, scripting, editing, and everything in between is ripe for experimentation. In this episode, host of The Visual Lounge, Matt Pierce, looks at the evolution of video and breaks down the best practices today. Tune in to hear about the latest video trends and how you can run with them to create engaging videos your audience will love. Learning points from the episode include:00:00 – 01:21 Introduction01:21 – 02:20 How video has evolved 02:20 – 03:03 Why you should learn the “rules” so you can break them03:03 – 04:03 Should you script your videos?04:03 – 06:45 The benefits of templatizing elements of your videos06:45 – 08:14 Should you use AI to help you create videos?08:14 – 10:40 Why the audience's needs are still the top priority 10:40 – 15:01 The benefits of creating multi-purpose content 15:01 – 16:40 Why quality of production is irrelevant if you don't have the basics 16:40 – 20:23 The evolution of editing videos 20:23 - 21:33 How restraints in the creative process impact video (for better or worse)21:33 – 22:37 What really makes a good video22:37 – 23:37 OutroImportant links and mentions:Connect with Matt on LinkedIn

Getting content out there fast is more important than ever. You don't want to keep people waiting for your content, after all. But getting faster at video creation is no easy thing, and the last thing you want is to push out low-quality content just in the name of speed. In this episode of The Visual Lounge, we hear from Brandon Burtner, the Senior Director of Learning Strategies and Solutions at Scaled Agile, on his approach to accelerating workflows in video creation. A big takeaway from this episode is to not just focus on the production side of things but to also be mindful of the planning process, project management, file management, and everything that needs to happen before you hit record. Brandon takes us through some steps in the agile work method and explains how you can accelerate your workflows and collaborate with stakeholders and contributors more efficiently. Learning points from the episode include: 00:00 – 02:18 Introduction02:18 – 05:09 Brandon's top tip for improving how you create videos05:09 – 07:02 What it means to accelerate flow07:02 – 11:19 How to start accelerating flow for your videos11:19 – 12:32 How to approach project management in a team12:32 – 15:04 How to weigh up “busy work” vs. important project management work15:04 – 18:31 The importance of minimizing handoffs and dependencies18:31 – 21:41 Using templates to accelerate workflows21:41 – 27:10 Optimizing practices for production27:10 – 31:07 Speed round questions31:07 – 31:47 Brandon's final take31:47 – 32:46 OutroImportant links and mentions: Connect with Brandon on LinkedIn: https://www.linkedin.com/in/brandon-burtner/ Scaled Agile: https://scaledagile.com/

With millions of videos at our fingertips, what is it that makes you stop scrolling and click on a video? Aaron King, an entrepreneur and filmmaker of the DeepSnap YouTube channel, joins this episode of The Visual Lounge to give his take on what makes scroll-stopping videos. We hear about how he got started in content creation, coming in from the world of entrepreneurship, and what he's learned about content in the past few years. Aaron talks about the power of video in helping to build his brand and why he thinks that being yourself and true to your brand will help you forge a deeper connection with your audience. This episode marks 200 and counting of The Visual Lounge! It was great to hear that Aaron shares the TechSmith philosophy of leveling up your skills with every video you create. Learning points from the episode include: 00:00 – 01:47 Introduction 01:47 – 03:13 Aaron's top tip for improving your videos 03:13 – 07:03 What is a video hook and how can you start using them? 07:03 – 11:21 How to create interesting content, no matter your topic 11:21 – 15:11 How to make sure your video has great audio that draws people in 15:11 – 16:29 Stumbling across new ideas in the comment section 16:29 – 24:27 Why Aaron decided to become a content creator 24:27 – 25:29 Why speed is so important when you're starting out in your journey 25:29 – 28:43 Speed round questions 28:43 – 29:22 Where to find Aaron and information about his brands 29:22 – 30:11 Aaron's final take on creating great videos 30:11 – 31:21 Outro Important links and mentions: Connect with Aaron on LinkedIn: https://www.linkedin.com/in/deepsnap/ Follow Deep Snap on X: https://twitter.com/deepsnap Deep Snap: https://deepsnap.com Subscribe to Aaron's channel: https://www.youtube.com/@deepsnap