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#updateai #customersuccess #saas #businessWelcome back to Unchurned! In this very special annual tradition, host Josh Schachter, CEO of UpdateAI sits down with Nick Mehta, the ever-energetic CEO of Gainsight, for a deep dive into all things Pulse 2025 - Gainsight's CS conference, which this year is bringing its signature blend of learning and community to Las Vegas. Josh and Nick reminisce about Pulse's humble beginnings, reflect on the journey from a simple luncheon to a high-octane Vegas affair, and tease this year's theme (wardrobe predictions included!).You'll also get an exclusive inside look at Gainsight, with Nick sharing candid insights about new faces on the leadership team, the integration of exciting new products like Staircase, ModerateKit, and Skilljar, and how the company is weaving AI into both its offerings and internal processes. The conversation is equal parts fun and insightful, filled with plenty of laughs and a motivating message for customer success pros to embrace innovation and lean into the future.Timestamps0:00 - Preview & Introductions1:25 - Pulse Conference in Las Vegas8:36 - Reflections on New & Evolving Leadership 15:23 - Recent Innovations & Acquisitions24:10 - Operational Shifts and AI Integration30:12 - Looking Ahead & Closing Thoughts___________________________
It's tempting to add some sauce to your content to give it flavor. But if the meat isn't there, what's the point? You have to make sure there's substance to your work before adding style. That's one of the things we talk about with Caroline Van Dyke.In this episode, we're taking marketing lessons from Hot Ones with Caroline's help. She's the Head of Content at Skilljar. And together, we talk about making customers the star, focusing on the meat of the content, and much more.About our guest, Caroline Van DykeCaroline Van Dyke is Head of Content at customer education software company Skilljar. She is a content and creative strategist with more than 10 years experience leading B2B start-up content strategies. Her panache? Puns & a little personality can take brands up a notch. She joined Skilljar in October 2023, and previously worked in various leadership roles at RollWorks and Zugata (acquired by Culture Amp).What B2B Companies Can Learn From Hot Ones:Make customers the star. Highlight how your product is helping them. Use their voice in your content. Caroline says, “As a content creator in B2B spaces, when's the right time to make it like, ‘Hey, look at us and some personality on our team or thought leader.' Is it actually helpful to other people in the audience? Or do you help them make their customers the stars and help give them that material?” It's like how Sean Evans rarely talks about himself, because his focus is on elevating the guest and highlighting their work. Focus on the actual meat of the content. Educate, entertain, and drive value through the content first. Then you can think about making things visually appealing. But when you put style over substance, your content suffers. Caroline says, “Put that effort into what the actual meat of the content is. That's research, getting to know people, and then we're a little bit more forgiving of how things look. Yes, we want them to still be visually appealing and do your best, but gone are the days of pretending that spending all that money or time just on a facade of something is going to also equal great outcomes.” In Hot Ones, this means that the value is on the quality of the questions and research behind them, versus focusing on having a shiny, sparkly set. Quotes*”We're all just kind of raising this bar together of sameness. And so where can you go to get something a little bit different? And that's not to say that you don't also need that sea of sameness and stability and important stuff. But what on top of it can you add?”*”You can't rip and replace a lot of this conversation around taking B2C and making it B2B. It's not one for one. And you'll see people do it poorly, unfortunately, of thinking, ‘Hey, a consumer likes this. So I'm just going to copy it exactly and somehow make the pun relate to my industry.' If it doesn't land for your audience, respect that other program and don't duplicate it.”Time Stamps[0:55] Meet Caroline Van Dyke, Head of Content at Skilljar[2:44] Caroline Van Dyke's Role at SkillJar[3:41] The Origin Story of Hot Ones[5:41] The Unique Format and Success of Hot Ones[14:16] Analyzing the Interview Style of Hot Ones[23:38] The Trust Factor in Interviews[24:35] The Simplicity and Success of Hot Ones[26:17] Marketing Insights and Trends[27:11] Imitation and Innovation in Content[28:04] The Importance of Authenticity[32:03] Balancing Creativity and Strategy[35:18] Content Strategy at SkillJar[41:18] The Future of B2B ContentLinksWatch Hot OnesConnect with Caroline on LinkedInLearn more about SkilljarAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.
Experiencing transitions can cause an array of emotions, but what happens when you experience multiple transitions at once? This week our guest gives us insight into making several life transitions at the same time, including a shift outside of the classroom!Today, Ali and JoDee sit down with Courtney Fearing. Courtney is a former teacher who currently works as a Customer Success Manager at Skilljar. Together, they'll discuss the risks associated with leaving teaching, the importance of figuring out your non-negotiables, and the challenges of exiting teaching.Connect with Courtney: InstagramLinkedInConnect with Ali and JoDee:Instagram: https://www.instagram.com/teachershiftFacebook: https://www.facebook.com/teachershiftTeacher Shift LinkedIn: https://www.linkedin.com/company/teacher-shiftAli's LinkedIn: https://www.linkedin.com/in/alisimon/JoDee's LinkedIn: https://www.linkedin.com/in/jodeescissors/Websitehttps://www.teachershiftpodcast.com/ Episode Transcriptions https://www.teachershiftpodcast.com/blog
Without your support as listeners, we wouldn't be here in Season 4....so THANK YOU!!!! Additionally, thank you, #CatchSitkaSportFishing and #ACMEHomes, for your continued support as sponsors of this podcast!Today, we sit down with T.A. McCann, who comes to the podcast through the talented Chase Nall and Marcus Womack. T.A. is one of the most intelligent, curious, successful, and down-to-earth dads we've interviewed over the past few years. He was the founder and CEO of Senosis (acquired by Google), Gist (acquired by Blackberry), and Rival IQ, a leader in marketing analytics. Previously, he was an EIR at Polaris Venture Partners, Vulcan Capital, where he built Vulcan Labs and Providence Health Services, focused on quantified health ideas and investments. He also held senior roles at Microsoft, leading Exchange and the Mobile Services divisions. In addition to his own startup experience, he is an active angel investor in companies including SkillJar, CreativeLive, Assist, Migo, and Vendor Hawk and is on the board of Guidant Financial, Volt Athletics, and Splash.org. He is also an adjunct professor at the University of Washington Foster School of Business and an active TechStars mentor. Prior to his startup career, he was a professional sailor, having competed in 2 America's Cups (won one, lost one) and the Whitbread Round the World race. Today's conversation is about T.A., the dad. We learn how his parents taught him to take risks and be curious. He shares a story of his father on the power of "look it up," which he said was very annoying, yet he is so thankful for the guidance now as an adult. His entire family is driven, goal-oriented, and enjoys seeing the world! In fact, his father visited over 100 countries! Yes, that's right! T.A. would also share a mantra that is a gift and also a gap where he finds himself happy but not satisfied. As you listen to his story, it is no surprise to hear about his success, and I hope you enjoy learning about T.A., the dad, as much as I did today! To connect with T.A. and learn more about Pioneer Square Labs, you can connect with him here. Catch Sitka Sport Fishing At Catch Sitka, Issam and team provide an amazing fishing experience with Halibut, Salmon and more!Established in 2006, Acme Homes WA One of the most value-based home builders in the state of Washington! Go Check them out!Please don't forget to leave us a review wherever you consume your podcasts! Please help us get more dads to listen weekly and become the ultimate leader of their homes!
In the lead-up to Fall 2022 Conference Season, we will be releasing a three-part mini-series covering a number of reports. Here, we cover Skilljar’s 2022 Customer Education Benchmarks and Trends Report. Each and every year...
In the lead-up to Fall 2022 Conference Season, we will be releasing a three-part mini-series covering a number of reports. Here, we cover Skilljar’s 2022 Customer Education Benchmarks and Trends Report. Each and every year...
Uncommon Conversations: Deep Talks with Community & DevRel Leaders
In this 41-minute convo, Sandi Lin, co-founder and CEO at Skilljar, discusses how investing in customer education is a triple win: A win for customers who just started with a product, a win for businesses that have more successful customers who drive more revenue, and a win for society to help close the income and skills gaps.Community and DevRel leaders perform incredible feats to grow, engage, and support their communities, empower their businesses, and build products and experiences people love. Each day, they bring their companies and communities closer together. These are the stories of their work. The Uncommon community is powered by Common Room, the intelligent community growth platform that enables you to unlock community insights so you can grow happier customers, measure outcomes, and drive business impact. Learn more about how you can help your community thrive with Common Room at commonroom.io, and join the Uncommon community at commonroom.io/uncommon.
Did you know that customer education can help to boost both customer adoption and retention? Education is often an overlooked part of the customer experience, but companies that prioritize it see great results. In this episode of The Visual Lounge, Cutler Bleecker, Learning Experience Designer at Skilljar, joins to share his expertise on customer education and creating great training content. Cutler has a passion for both teaching and technology, with an undergraduate degree in education as well as a Master's in Instructional Technology. As a former high school Business and Technology teacher, Cutler has taught everything from accounting and computers to graphic design and video production. He transitioned into educational technology as a product expert, then a content creator for Classworks before moving to Skilljar. This episode is packed full of advice on creating educational content and what you need to know before you get started. We hear about Cutler's successes, the challenges he's faced when creating content, and his best advice for others. Learning points from the episode include: What customer education really means Why customer education is crucial to customer retention Why education can help customers before they sign up How internal and external education differs How to choose what formats to use in education material The best ways to make content more engaging Why you shouldn't forget accessibility when creating educational content Important links and mentions: Skilljar: https://www.skilljar.com/ (https://www.skilljar.com/) Cutler's LinkedIn: https://www.linkedin.com/in/cutler-bleecker/ (https://www.linkedin.com/in/cutler-bleecker/) Learn more about the https://academy.techsmith.com/?utm_source=podcast&utm_medium=social&utm_campaign=visuallounge&utm_content=improvecustomerretention (TechSmith Academy here). To read the blog post on the topic or watch the video, go to: https://www.techsmith.com/blog/improve-customer-retention (https://www.techsmith.com/blog/improve-customer-retention)
In this episode of The B2B Leadership Podcast, best-selling author and leadership coach Nils Vinje speaks with Skilljar's VP of Customer Success, Sara Robba. Podcast Highlights: 0:31 - Sara's current company role - Sara breaks down the Customer Success role, what the customer journey consists of, and how she was able to step into a leadership role. 7:33 - Introduction to a new leadership position - Most new managers can relate to the experience of realizing that something doesn't operate the way you thought it would. 10:07 - From manager to director - What skills were further developed to prepare for a bigger role with new responsibilities? 13:02 - Handling bigger picture objectives for the first time - Utilizing your previous experience while also leveraging mentors and other individuals in positions you hope to take on in the future is a great way of, as Nils puts it, "using the tools in your toolkit." 14:44 - The uncertain waters of getting to VP - Begin with understanding what you want customer success to look like, where you are today, and where you want to get to. 19:45 - Growing pains - It takes some time to come to terms with the fact that leadership challenges are constant and you won't have the answers right away. 27:25 - Advice for someone wanting to accelerate their career - Sara expertly lays out some simple but effective ideas for developing your skills for a new role. 32:36 - What do you look for in leaders? - There are several key things Sara looks for when looking for new leaders to bring to the organization. 35:22 - Sara's advice to her younger self - Trust the process. You will learn from all of your experiences. Connect with Sara Robba at: https://www.linkedin.com/in/sararobba/ Learn more about your own leadership style at: https://www.30dayleadership.com/ This episode is brought to you by the B2B Leaders Academy The cost of not consistently developing your leadership skills is enormous. At the B2B Leaders Academy you can gain access to monthly leadership training and live coaching. Being a great leader isn't hard, you just need a guide and the right set of tools. Head on over to b2bleadersacademy.com and become the leader you have always wanted to be.
The SaaS Product Power Breakfast with Dave Kellogg and Thomas Otter
Sandi has had a remarkable career so far. She trained as a civil engineer at MIT, did an MBA at Stadford, moved into product management at Amazon, and now runs a very successful SaaS company, Skilljar. Skilljar, founded in Seattle in 2013, is a fully distributed, ~150-person company that provides a customer education platform to over 400 customers. We discuss: Why do product managers make great founders? How has your product planning process evolved from founder to startup to scaleup stages? As CEO with a product background, how do you interact with your product team now? Has it been challenging to pull back? You used to work at Amazon. What are key similarities and differences in product management from a large company to a startup? What have you found as your blind spots as a former Product Manager?
Photo by Eduardo Buscariolli on Unsplash In Adam Avramescu's book, “Customer Education – Why Smart Companies Profit by Making Customers Smarter”, he first introduces that, “Customer Education is your scale engine for Customer Success” (p 11). This concept – the Scale Engine – is novel in that it channels the fundamental challenge of many rapidly growing Software-as-a-Service businesses: All your processes need to scale as the business grows. That includes how you educate your customers! Dave speaks here on some of his early experiences in the field of Customer Education where he was embedded at Gainsight, building foundational programs. We as a community realize that all growing businesses reach an inflection point where it's time to build efficiencies into your Customer Success function. Many Customer Success leaders may know, but may not quite know what to do when all that 1:1 customer training your CSMs do begins to really drain your team's time and energy. This is where a Customer Education program is your best approach to support your customer success growth — not hold it back. In this episode we'll talk about what successful, scaleable Customer Success looks like from the perspective an education program, the role Customer Education plays in customer success, and how Customer Education can scale CS by “building a flywheel of information and getting that to the customer when they need it”. Many thanks to Cutler Bleeker and Amy Davidson (and the great folks at Skilljar) for the invitation to this great webinar! For the full video version, please visit Skilljar's website here.
Photo by Eduardo Buscariolli on Unsplash In Adam Avramescu's book, “Customer Education – Why Smart Companies Profit by Making Customers Smarter”, he first introduces that, “Customer Education is your scale engine for Customer Success” (p 11). This concept – the Scale Engine – is novel in that it channels the fundamental challenge of many rapidly growing Software-as-a-Service businesses: All your processes need to scale as the business grows. That includes how you educate your customers! Dave speaks here on some of his early experiences in the field of Customer Education where he was embedded at Gainsight, building foundational programs. We as a community realize that all growing businesses reach an inflection point where it's time to build efficiencies into your Customer Success function. Many Customer Success leaders may know, but may not quite know what to do when all that 1:1 customer training your CSMs do begins to really drain your team's time and energy. This is where a Customer Education program is your best approach to support your customer success growth — not hold it back. In this episode we'll talk about what successful, scaleable Customer Success looks like from the perspective an education program, the role Customer Education plays in customer success, and how Customer Education can scale CS by “building a flywheel of information and getting that to the customer when they need it”. Many thanks to Cutler Bleeker and Amy Davidson (and the great folks at Skilljar) for the invitation to this great webinar! For the full video version, please visit Skilljar's website here.
Today, in the Invent Like An Owner Podcast, Dave speaks with Rebecca Allen. They travel through memory lane by talking about the restructuring of Amazon's catalog using Base 36, the complications of recycling ISBNs that led to the creation of Amazon's Standard Identification Number (ASIN), how the Title Authority feature helped customers find books through associations, the seemingly impossible to accomplish Used Books category, and so much more.Rebecca Allen is a former Software Engineer at Amazon from March 1996 to September 1998. She helped in the programming of creating and maintaining the book catalog, creating tools to modify the Amazon catalog, and much more.Episode Resources: Rebecca Allen's LinkedIn Interview with Amazon's Technical Co-founder And Employee #1, Shel Kaphan Interview with engineer Paul Davis (Second Employee at Amazon) Find Dave on LinkedIn and Twitter Sponsored by Skilljar.com founded by ex-Amazonians Sandi Lin and Jason Stewart. Skilljar is transforming the way enterprises onboard, engage, and retain their customers. What to Listen For: 00:00 Intro 02:36 Discovering Amazon and then joining the team 05:25 Hired to work on catalog and search engine 07:12 The original catalog sources weren't customer facing 10:16 Who made the requests to edit the catalog 11:27 Developing the typo tool to allow the catalog department to fix content errors 14:03 The complications of recycling ISBNs; building the Amazon Standard Identification Number (ASIN) 21:31 People were worried about the backward compatibility of ASINs 24:09 ASINs have been increasing rapidly over the years 27:37 Base 36 is a really unique solution, but has worked extremely well 29:26 Definition of Biblio Records 34:38 What is Title Authority? 37:21 Helping readers find what they want through associations 41:38 Have ASINs been licensed or was it built just for Amazon? 42:35 Introducing the Used Books catalog from the Library of Congress 45:36 Order database broke down when Used Books was launched 48:47 Differing opinions and the pressure to convince people 50:58 Coming up with alphabetical search results 54:21 How the catalog set up Amazon competitively 57:00 “If you know your problem, your solution will be better.” - Rebecca Allen
Sandi Lin is the CEO and Co-Founder of Skilljar, the leading customer education platform used by enterprises like Cisco and Verizon to accelerate product adoption and deepen customer engagement. She has raised over $50M in venture capital from Insight Partners, Mayfield, and Trilogy Equity Partners. Prior to Skilljar, she led product management teams at Amazon. Sandi has bachelor's and master's degrees in engineering from the Massachusetts Institute of Technology and an MBA from the Stanford Graduate School of Business. In this episode, we get into: Why it was better for Sandi to throw herself off the deep end without an idea How she identified a space that she could relate to and truly love Why she believes that opportunity always exists as an entrepreneur, you just have to go find it The importance of great customer discovery and how it can actually lead to customers How the enemy in a startup is time and that with a cofounder, you can make twice as much progress Her biggest time saving hack The internal debate whether to pay yourself Keys to finding investors who believe in you as a founder Why you should seek feedback and listen, even if you don't always agree Why you, yes you, should learn how to code
Sandi Lin, CEO of Skilljar, shares how she successfully hired her first CRO. Then we will take an inside-out view and hear from Kathy Lord, CRO of Skilljar, about being the first CRO and what it really means.
The Success Harbor Podcast: Entrepreneurship | Business | Starting Business | Success | Lifestyle
How do you go from MIT to Amazon to venture-backed entrepreneur? Sandi Lin is the CEO and cofounder of Skilljar. Skilljar provides businesses with an easy and flexible online course platform. Their instructors are using the platform to generate leads, sell courses, and improve customer success. The Skilljar founders were graduates of TechStars [...] The post From MIT To Learning Management System Entrepreneur appeared first on Small Business Advice Help For Startups and Entrepreneurs.
Ray Carroll is a B2B SaaS leader, best known for his rise at Marketo. Ray was employee #28 at Marketo and rode the IPO wave there, climbing from AE to Sales Manager, Director, and SVP in the process. Following that, he was the VP Sales at Engagio and Skilljar and is a Limited Partner at the GTMfund. In this wide-ranging conversation, Ray and I talk about: What it was like at Marketo from $1M to $100M+ in growth What are "sales guts" and why is that a separator for reps? The fork in the road: Should you be an Enterprise Rep or Sales Manager? And much more... You can reach out to Ray on LinkedIn to learn more about him. If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts? It takes less than 60 seconds, and it really makes a difference in helping to grow this show and find the best guests possible for you. Follow The Podcast: Apple/Spotify: Millennial Sales Twitter: TommyTahoe Instagram: TommyTahoe YouTube: TommyTahoe Website: Millennialmomentum.net
Ray Carroll is a B2B SaaS leader, best known for his rise at Marketo. Ray was employee #28 at Marketo and rode the IPO wave there, climbing from AE to Sales Manager, Director, and SVP in the process. Following that, he was the VP Sales at Engagio and Skilljar and is a Limited Partner at the GTMfund. In this wide-ranging conversation, Ray and I talk about: What it was like at Marketo from $1M to $100M+ in growth What are "sales guts" and why is that a separator for reps? The fork in the road: Should you be an Enterprise Rep or Sales Manager? And much more... You can reach out to Ray on LinkedIn to learn more about him. If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts? It takes less than 60 seconds, and it really makes a difference in helping to grow this show and find the best guests possible for you. Follow The Podcast: Apple/Spotify: Millennial Sales Twitter: TommyTahoe Instagram: TommyTahoe YouTube: TommyTahoe Website: Millennialmomentum.net
In this episode, we are lucky enough to have two people with experience on both sides of the partnership equation. Ashley Gomes, Senior Channel Customer Success Manager at Klaviyo, who was formerly customer success at Zaius and as well as a Supervisor and manager at a very large digital agency in Boston. And of course, Ashley Scorpio, VP of Partnerships at Hawke Media who has joined me in courses, masterminds and other podcast episodes. This discussion is all about partner success in large ecosystems - What keeps Hawke Media so close to the Klaviyo partner program How Klaviyo’s partner team ideates and executes campaigns to bring partners closer to the brand and/or execute a growth initiative to increase referral revenue. What the first few months with an agency partner looks like for Klaviyo - resource exchange, enablement process, certifications, announcements. How they use Skilljar to increase certifications. We hear what Ashley Scorpio likes to see/hear/get in the early stages of a partnership to enable her success. And how important it is to get new partners to fully understand how to leverage the resources of their program with new partners. Creating OKRs with partners. What the communication type/theme pie chart looks like for 1:1’s with agencies. Why Klaviyo gives their partners exposure to the entire leadership team Communication types/timing preferences for Ashley S. around day to day comm as well as partner newsletters. Ashley G.’s advice she wish she had when she was getting going as a young partner success manager. Main sections: [00:04:26] State of Klaviyo’s partner program [00:07:43] Personas they are you working with [00:10:19] Hawke’s relationship with Klaviyo and how it came about [00:17:29] Some of the things Klaviyo’s partner team does for success [00:21:18] Klaviyo’s stack and LMS [00:23:24] Ashley Scorpio’s definition of partnership success [00:32:10] Partner memorandoms [00:39:19] Ashley Scorpio’s view on partner communication best practices [00:44:51] What Ashley Gomes wish she knew earlier on in her career …. Resources: Sendoso.com - The leading sending platform. Partnerstack.com - Partner tracking and payouts. Sharework.co - A free account mapping solution. Klaviyo.com Hawkemedia.com
Partner co-selling discussion with Ray Carroll (Former VP at Marketo, Engagio, and Skilljar). Topics include: Why there is no better time to evaluate new strategies for breaking into top accounts Key successes that Ray has had co-selling in his career How to pitch your boss to invest in co-selling platforms
---------------- Episode outline: ---------------- 00:34 What does Skilljar do? 01:56 How skills have evolved over time and how Sandi has evolved as an engineer leading a company as CEO 07:45 The moment Sandi decided to pull back and bring in leadership, sales and marketing 10:55 Can Sandi pack them to revenue or is it some other qualitative factor? 16:58 What would Sandi avoid, when starting her next company? 21:37 What gets Sandi really jazzed about this next revenue sprint fresh capital in the bank 23:15 People that helped Sandi get to where she is today ------------------ Connect with Sandi ------------------ LinkedIn ( https://www.linkedin.com/in/sandislin/ ) Twitter ( https://twitter.com/sandislin?s=20 )
According to Aashish Dhamdhere, the VP of Marketing at Skilljar, optimizing customer experience is at the core of every marketer's goal. Any interaction should add value to the company. Companies need to have a clear sense of their brand projections to ensure that they give customers the right impressions. Aashish Dhamdhere emphasizes that the number one driver of business decisions is how customers respond and interact with the products. A close second is the support and education provided by the company to the customers. Deliver content in a variety of formats. The goal is to find what works for the company. Options include webinars, question and answer sessions, and conferences. Marketers must put themselves in the mind of the customer. What type of experience is the company providing to the customer? Along with being particular about the content offered by the company, how is the content being delivered? Websites need easy navigation with user-friendly designs. Building and nurturing connections is also an essential facet of marketing. The more interactions, the more likely that trust levels improve between customers and the company. Sales and marketing departments need the same goals, which boils down to pipeline. The pipeline for sales and marketing is always the same. Aashish Dhamdhere stresses how his goal is to pipeline everything up. Sources of lead generation are less important than securing the high numbers, no matter what channel used. Collect data, but collect the right data to make high-value decisions. To achieve this, focus on designing a reliable data infrastructure.
Photo by Chris Montgomery on Unsplash This is the time of year where we see conferences like DevLearn (which we spoke at last year), The Guild's Learning Conference, and this year, for the first time ever, we had a three-week run of Customer Education conferences! Now, these were all online conferences since we're in the midst of Covid-related travel and gathering restrictions, but in a way this may have enabled us to see what we saw this year - three customer education conferences in a row! So what were the conferences? The fun started with CEdMA's annual conference, continued with Skilljar Connect next week. We've spoken at both of these conferences before, and they were joined by a new, third conference - Thought Industries COGNITION. Instead of recapping each conference individually, this episode is a rollup of all three featuring some of the themes and trends we saw along the way! The Shift to Online Conferences In this episode we begin by exploring the Pros and Cons of our Shift to Online Conferences. Online or Virtual conferences are hard to pull off. The main uptick for most attendees is that we have a lot more flexibility. Recordings are typically available for all sessions, so this really helped many of us with busy schedules pick and choose and catch up if we missed anything. Of course, there are cons. New technologies and the complexity of working with many integrated technologies, and even our own Internet (or lack thereof) caused some issues. We personally experienced some of this, but as Customer Education folks we rolled with the punches. CEdMA Connect 2020 CEdMA's Connect 2020 event was the first stop on our tour where we presented our Customer Education Manifesto for the first time (and do a to a live audience!). We enjoyed the keynote from Bill Cushard - “The Next Big Thing in Customer Education”. The “7 Habits of Inclusive Leaders” from Melissa Majors was a great addition that injected much-needed DE&I content. Alessandra Marinetty delivered a great case study on the development of Box's event-based Certification Program, and much more. Skilljar Connect 2020 Of all the events we attended, Skilljar Connect 2020 takes the prize for being the most social - leveraging Hopin to satisfy the missing puzzle piece of networking. Skilljar executed well on this event - deploying a content track in addition to more traditionally table steaks of material focused on leadership, strategy, monetization, and more. For example, Debbie Smith from Braze was a huge hit (worth watching if you couldn't make it). Randon and Kyle from JAMF dropped sage advice on creating content at scale. Beyond this we experienced some great material from OSISoft on Training a Global Audience, the LinkedIn education teams (and yes, there are many) talked about aligning across several product lines, and the Slack team shared how they assembled their Study Guide for their new Certification. We did our first ever Live Mailbag episode based on the popular
In October we attended Skilljar Connect 2020 and hosted a Live Mailbag episode at the event! Attendees submitted really amazing questions. We couldn't tackle them all – so stay tuned for yet another Mailbag episode soon! In this episode we'll answer some questions that may be on your mind too including: Photo by Sharon McCutcheon on Unsplash What advice do you have for those that are working with one other employee, or manage a very small team, on how to take the next step and grow their impact, have more employees, and ultimately get their own CE department?What’s the ideal “mixture” of video lessons and text lessons in an online course? Mostly video? Both to keep students engaged?How can we tie training attendance to product usage and product adoption? Any best practices on how to measure this so we know training is working and can continue to invest in the right methods of training?How do you approach the strategy and plan for mass documentation and training updates when the product visually changes, especially for small teams? What are common pitfalls or things to watch out for? Listen in as we'll share the insight we've gleaned from direct experience and from others in our network! Remember – Customer Education is both new and not new. CELab is committed to learning and sharing the best practices for Customer Education and your questions are invaluable. Thanks to Randon, Norma, Corinne, and Laura for the amazing questions. And a big thanks to Skilljar for inviting us to this amazing conference. A recap episode is coming soon! If you have a question or things you want to share please feel free to contact us with your ideas. Also, if you want to hear more from us – sign our mailing list and our brand new
In October we attended Skilljar Connect 2020 and hosted a Live Mailbag episode at the event! Attendees submitted really amazing questions. We couldn’t tackle them all - so stay tuned for yet another Mailbag episode soon! In this episode we’ll answer some questions that may be on your mind too including: Photo by Sharon McCutcheon on Unsplash What advice do you have for those that are working with one other employee, or manage a very small team, on how to take the next step and grow their impact, have more employees, and ultimately get their own CE department?What's the ideal "mixture" of video lessons and text lessons in an online course? Mostly video? Both to keep students engaged?How can we tie training attendance to product usage and product adoption? Any best practices on how to measure this so we know training is working and can continue to invest in the right methods of training?How do you approach the strategy and plan for mass documentation and training updates when the product visually changes, especially for small teams? What are common pitfalls or things to watch out for? Listen in as we’ll share the insight we’ve gleaned from direct experience and from others in our network! Remember - Customer Education is both new and not new. CELab is committed to learning and sharing the best practices for Customer Education and your questions are invaluable. Thanks to Randon, Norma, Corinne, and Laura for the amazing questions. And a big thanks to Skilljar for inviting us to this amazing conference. A recap episode is coming soon! If you have a question or things you want to share please feel free to contact us with your ideas. Also, if you want to hear more from us - sign our mailing list and our brand new Customer Education Manifesto!
In this episode, we talk with Sandi Lin, CEO and co-founder of Skilljar. A company providing world-class customer education, Skilljar now has an integration with Credly!
Early listeners will remember that we used to do a segment on the show called “Customer Education Mailbag” where we would answer a quick question at the end of the episode, usually unrelated to the main topic. We’re finally brushing the dust off all those envelopes and open some of the letters that have been coming in. We actually asked our listeners to record their questions, so listen into this episode to hear it in their own voices! We hope to do this periodically, so if you want to send in your questions you can contact us in our Slack Community or send us an email at learn@customer.education! Michele Wiedemer “Hi this is Michele Wiedemer. I’m a freelance instructional content developer based in Dallas TX, I’m wondering how you decide to design hands on activities for on-demand content, and whether to use things like hot spots or other rapid e-learning capabilities, vs. a lab environment with exercises” We agree hands-on activities and interactivity are really useful for driving learner retention and making courses more engaging. But how do you approach these decisions? Learner Effectiveness Learner effectiveness is one frame - What outcome are you teaching to? Hot spots may be effective but lower on Bloom’s Taxonomy, identifying parts of a UI, exploratory interactivities. Lab environments with exercises are probably more effective for higher on Bloom’s Taxonomy where you’re having people complete real-world scenarios Also think about feedback loops - hotspots only provide the prescriptive feedback you wrote into them, but lab environments provide actual and possibly unintentional feedback. Production Cost is a Different Frame This is a different frame. Usually it’s cheaper and quicker to build hotspot activities, especially if you have a rapid development tool or if your LMS supports them. Lab activities are more costly; you may need a virtual lab platform, and you need to build in time to “play-test” the scenarios of interest to your customers. Learner Investment A learner will be in and out of most hotspot activities within a few minutes, however, labs are designed to be more intensive, usually when you’re driving deeper learning. Linda Schwaber-Cohen “Hi this is Linda Schwaber-Cohen calling in from Seattle WA, I work at Skilljar in Product Marketing and Customer Education. I’ve noticed that both of you tend to build training programs that are free for customers and I’m wondering why. Is that a personal choice or have you worked with executive leadership to determine your monetization strategy and make that decision?”Click here to hear Linda on Episode 14 of the CELab Podcast! In our past lives, we’ve typically built programs from the ground up. But it’s important to meet our companies where they are. Customer Education May be Free in Early Growth Stage Companies With Venture-fu
In this episode we look at Skilljar's 2020 Customer Education Benchmarks and Trends report. This report is one of the most comprehensive to-date featuring insights from over 250 customer and partner education teams. Come listen to our response to this report's insights related to COVID-19 impacts, budgets, target audiences, training formats and engagement, completion rates, monetization strategies, and more!
In this episode we look at Skilljar’s 2020 Customer Education Benchmarks and Trends report. This report is one of the most comprehensive to-date featuring insights from over 250 customer and partner education teams. Come listen to our response to this report’s insights related to COVID-19 impacts, budgets, target audiences, training formats and engagement, completion rates, monetization strategies, and more!
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
In this episode, I talk to Sandi Lin, the co-founder, and CEO of Skilljar, a customer training platform that helps enterprises improve product adoption and customer retention. The Show Notes Skilljar Sandi on Twitter Jason Stewart Omer on Twitter Enjoyed this episode? Subscribe to the podcast Leave a rating and review Follow Omer on Twitter Need help with your SaaS? Join SaaS Club Plus: our membership and community for new and early-stage SaaS founders. Join and get training & support. Join SaaS Club Launch: a 12-week group coaching program to help you get your SaaS from zero to your first $10K revenue. Apply for SaaS Club Accelerate: If you'd like to work directly with Omer 1:1, then request a free strategy session.
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
In this episode, I talk to Sandi Lin, the co-founder, and CEO of Skilljar, a customer training platform that helps enterprises improve product adoption and customer retention.The Show NotesSkilljarSandi on TwitterJason StewartOmer on TwitterEnjoyed this episode?Subscribe to the podcastLeave a rating and reviewFollow Omer on TwitterNeed help with your SaaS?Join SaaS Club Plus: our membership and community for new and early-stage SaaS founders. Join and get training & support.Join SaaS Club Launch: a 12-week group coaching program to help you get your SaaS from zero to your first $10K revenue.Apply for SaaS Club Accelerate: If you'd like to work directly with Omer 1:1, then request a free strategy session.
Today we have one of the top performers that I met recently, Daniil Krets from Skilljar, who consistently reaches 120% of quota at StackRox. We will learn about some techniques and methods to use on LinkedIn and how to nurture your prospects over time to get as many meetings as possible. If want to see the screenshare, here is the link to the Youtube video: https://youtu.be/6zcAUGbKPAw The topics covered, are indexed below. If you don't have time to listen to the whole interview, just jump around. If you want to join the series or nominate a colleague, please send an email to podcast@altisales.com. Welcome Daniil! Topics covered: 0:00 -> Intros 1:05 -> What is Skilljar and who do they sell to? 2:30 -> Inbound vs. outbound? 2:55 -> How are you being measured? 4:20 -> Daniil's LinkedIn techniques (very detailed) 20:40 -> How to nurture prospects 36:00 -> What tools do you use and how do you use them? 40:05 -> How to get in touch with Daniil and Tito https://www.linkedin.com/in/daniilkrets/ https://www.linkedin.com/in/titobohrt/
On this episode of The Built in Seattle Podcast, I talked with Sandi Lin, CEO and co-founder at Skilljar.Highlights:How she struggled to raise a seed round, but then had a highly competitive series A.The mechanics of fundraising and the challenges for Seattle companies getting money from Sand Hill Road.The crazy story of her car breakking down between pitches.What happens when the tables turn and the VCs want you.Why she left Amazon, but doesn't see others doing the same.Sandi's lessons from building Skilljar and grinding out the enterprise sale.Her focus on preparation, he style as an introvert, and the way she thinks about customer successGuest Bio:Sandi Lin is the CEO and Co-founder of Skilljar. Prior to Skilljar, she led product management teams at Amazon. Sandi has bachelor’s and master’s degrees in engineering from the Massachusetts Institute of Technology and an MBA from the Stanford Graduate School of Business.Where to follow Sandi:https://twitter.com/sandislinWhere to follow Adam:https://www.linkedin.com/in/adamschoenfeld/https://twitter.com/schoenyFeedback? Suggestions on who to interview? Email me anytime - adamseattlepodcast@gmail.com
In this episode we discuss the “Rise of the Customer” with Sandi Lin, CEO and Founder at Skilljar. Educating your customers, while not a new concept, is a muscle that many Software-as-a-Service companies haven't flexed. Listen in as Sandi shares her insight into the latest trends in Customer Education.
In this episode we discuss the “Rise of the Customer” with Sandi Lin, CEO and Founder at Skilljar. Educating your customers, while not a new concept, is a muscle that many Software-as-a-Service companies haven’t flexed. Listen in as Sandi shares her insight into the latest trends in Customer Education.
In this episode we discuss the “Rise of the Customer” with Sandi Lin, CEO and Founder at Skilljar. Educating your customers, while not a new concept, is a muscle that many Software-as-a-Service companies haven’t flexed. ...
In this episode we share our experiences with one of the first “true” Customer Education events in our industry – Skilljar Connect 2019. Tune in to hear why this should be on your radar for 2020!
In this episode we share our experiences with one of the first "true" Customer Education events in our industry - Skilljar Connect 2019. Tune in to hear why this should be on your radar for 2020!
In this episode we share our experiences with one of the first “true” Customer Education events in our industry – Skilljar Connect 2019. Tune in to hear why this should be on your radar for...
What does insight driven messaging look like for sales? Like a whole lot more deals, fast. Jump on high intent leads in the moment with Intercom, the business messenger that extends the reach of your team 24/7. Intercom creates more opportunities for you by booking meetings and collecting data from leads automatically. Take Intercom user Elegant Themes. They now convert 25% of leads through Intercom's messenger. Deals don't wait. Get them with Intercom. Go to intercom.com/deals Daniil Krets, Account Development Rep at Skilljar has been successfully in the trenches developing new business. We cover a lot of great points. Here are just a few. I ask him about the evolution of sales for SaaS companies and the evolution of the BDR, the ADR role and he shares what he's seen. ----more---- What's important in this role is actually being consistent and persistent. You need to have well-designed processes. You need to know your workflows while you need to consistently analyze what's works fast and make sure it's a part of your routine. I ask him what makes a good sales development leader and get his perspective on what would be valuable to get from marketing. I asked him what things in a typical day, typical week keep one from actively selling, that keep one from spending time with prospects. He shares what are some of the biggest culprits and his recommendations for how to minimize some of those distractions to help SDRs spend more time actively selling. Plus... a lot more! Listen in now. You can read the full transcript on the Heinz Marketing Blog starting 9/16/19 at 6am PST search "Danill Krets". Sales Pipeline Radio is sponsored and produced by Heinz Marketing on the Funnel Radio Channel. I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena.
Sandi Lin is co-founder and CEO of Skilljar, the leading customer training platform. Prior to Skilljar, she was a senior manager at Amazon. Lin has bachelor's and master's degrees in engineering from MIT and an MBA from the Stanford Graduate School of Business. “take care of yourself, sleep, eat healthily, exercise and make sure that you are a whole person outside of your job”…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-77N
Meet Aashish Dhamdhere, who leads the marketing team at Skilljar, the leading customer training platform for enterprises to accelerate product adoption and increase customer retention. Prior to joining Skilljar, Aashish was the VP of Marketing at Amperity and built the global demand generation function at Apptio. He was also the VP of Customer Acquisition at LiquidPlanner. In this episode, you'll hear about the start of Skilljar and the pivots that took them into the SaaS software niche. You'll learn how customer education affects every single part of your SaaS customers life cycle, what webinars and courses can do for your onboarding and education process and the exact setups they use. You'll also hear the ABM lessons from a growing SaaS company and finally, the exciting opportunities that are coming in 2019 for Skilljar. Another incredible episode, enjoy! Notes: 02:45 Focusing on Customer and Partner Education 05:50 Pivoting to Focusing on Businesses and Specific Verticals 08:50 Inbound Flow, Customer Events and Sales Enablement 11:50 Customer Education Benefits and Results 16:00 What a Marketer Should Do When Joining a StartUp 17:15 The OKR Framework 17:50 Flip From Product-Centric View to Customer Centric 20:15 Link Education With New Releases 21:20 Three Ways to Leverage Webinars 25:15 A Two-Tier Approach to ABM 30:00 KPIs: Mix of Lagging and Leading Indicators 32:10 Startup Growth Is Not Linear 33:50 Growth Numbers 34:30 Next: Increasing Specialization, Events and Content 36:40 Lightning Questions
This week on DisrupTV, we interviewed David Armano, Global Strategy Director at Edelman, Sandi Lin, CEO & Co-Founder at Skilljar, Doug Henschen, VP & Principal Analyst at Constellation Research. DisrupTV is a weekly Web series with hosts R “Ray” Wang and Vala Afshar. The show airs live at 11:00 a.m. PT/ 2:00 p.m. ET every Friday. Brought to you by Constellation Executive Network: constellationr.com/CEN.
What trends are we seeing in the field of Customer Education? Join us as we chat with Linda Schwaber-Cohen from Skilljar. We talk starting with scale, federated search, free vs paid training, and measuring the value of training (with data!). Linda Schwaber-Cohen Linda leads Product Marketing and Customer Education at Skilljar, so she knows quite a bit about the Customer Education space! In this episode, she walks us through the trends she’s been seeing in the market as well as in Skilljar’s customer base. Starting with Scale One trend Linda highlights is that Customer Education teams are increasingly “starting with scale,” or in other words, building Customer Education programs that address broad audiences from the onset. This includes formats like online academies, help centers, and video, which can all scale to thousands or millions of end users. Previously, Customer Education programs would start with low-scale activities like instructor-led trainings, one-to-one sessions with trainers or product experts, or classroom sessions. This has been true either because the technology to develop more scalable trainings wasn’t accessible, or because it was the easiest way to start training customers out of habit. But that’s not cost effective, and it leaves many customers in the dark. So now companies are starting with more scalable, on-demands approaches. This is especially helpful as our customers onboard new users, who all need training at different times and paces. Federated search The second trend Linda discusses is the move toward federated search. Increasingly, Customer Education programs implement a search tool that will search across multiple Customer Education properties – online academy content, help center articles, community-generated posts, blogs, and more. Gone are the days of each property having its own, isolated search. This improves discoverability of content wherever the customer is searching for it. This way, customers won’t need to know where to search for what they’re looking for, get frustrated, and give up (or angrily contact your customer support team). She also discusses the advantages and challenges around adding federated search and help content directly into your software product. Often this requires getting buy-in from Product teams who see help content or training as a failure of the product to be intuitive. Paid vs. free training The “in-product search” conversation ties into the idea of offering freemium models, or paid offerings, for training. Often when you’re bringing in revenue, that makes it easier for you to get the prioritization from cross-functional teams like Product and Marketing, or to get Product Management resources on your own team. Linda talks about how she sees more sophisticated training teams offering paid education programs. Because they bring in revenue, they often get treated more as a product in and of themselves, instead of as a support tool for the software. While it’s still not common for many new Customer Education teams in SaaS to charge, it’s very common in the Education Services world, and Linda sees a hybrid model work in practice. One thing she’s seeing is more interesting ways to attach training to premium support models and product subscriptions. For example, some companies create certification programs or premium education programs that aren’t completely customized to an individual account, but are available to a certain
What trends are we seeing in the field of Customer Education? Join us as we chat with Linda Schwaber-Cohen from Skilljar. We talk starting with scale, federated search, free vs paid training, and measuring the value of training (with data!).
Skilljar Connect 2018 In this episode of CELab, Adam shares his experiences from Skilljar Connect, hosted in Seattle on November 14 and 15, 2018. Adam shares his experiences in talking on a panel hosted by Maria Manning Chapman from TSIA focused on Content effectiveness and how to make training stick! Join us for this recap and tons of myths and misconceptions about content! This week on CELab, we recap another Customer Education conference: Skilljar Connect! Adam attended and spoke on a panel at the conference, and it was a great day spent with other Customer Educators. Let’s face it: Aside from CEdMA (which we recapped on a previous episode) here aren't many conferences devoted to customer education. While big conferences like DevLearn and ATD TechKnowledge are helpful for instructional designers and technologists, they aren't often customer education oriented. I’d highly recommend them to anyone looking to learn more about instructional design, content development, and learning technology. But as a customer education professional, you often must make the leap away from the context of traditional L&D, asking yourself, “How does this apply to customer education?” So similar to how Gainsight Pulse is focused on the discipline of Customer Success, Skilljar Connect was a forum for Skilljar customers to discuss the discipline of Customer Education and share our programs. (more…)
Skilljar Connect 2018 In this episode of CELab, Adam shares his experiences from Skilljar Connect, hosted in Seattle on November 14 and 15, 2018. Adam shares his experiences in talking on a panel hosted by Maria Manning Chapman from TSIA focused on Content effectiveness and how to make training stick! Join us for this recap and tons of myths and misconceptions about content! This week on CELab, we recap another Customer Education conference: Skilljar Connect! Adam attended and spoke on a panel at the conference, and it was a great day spent with other Customer Educators. Let's face it: Aside from CEdMA (which we recapped on a previous episode) here aren’t many conferences devoted to customer education. While big conferences like DevLearn and ATD TechKnowledge are helpful for instructional designers and technologists, they aren’t often customer education oriented. I'd highly recommend them to anyone looking to learn more about instructional design, content development, and learning technology. But as a customer education professional, you often must make the leap away from the context of traditional L&D, asking yourself, "How does this apply to customer education?" So similar to how Gainsight Pulse is focused on the discipline of Customer Success, Skilljar Connect was a forum for Skilljar customers to discuss the discipline of Customer Education and share our programs. There were a lot of great peer companies at the conference -- tech companies like Zendesk, MapR, Zuora, Avalara, Looker, Alfresco, Coveo, Zenefits, Autodesk, Procore -- and of course Checkr! Overall the representation included a lot of innovative brands -- and some forward-thinking enterprises. These are usually the companies who are trying to think about things differently. They’re not pivoting from having Education Services teams. Many started in the cloud. This made Skilljar Connect a different forum than those geared more towards Education Services teams. Because of the companies represented, Adam noticed some different trends than at other conferences. Most companies here didn’t have certification programs, and the ones that did were more likely to use them as marketing or industry plays. Most companies weren’t charging for training, which is much more common for younger or smaller companies who never built up education P&Ls. A word from the VCs To open up the conference, Rajeev Batra and Doug Pepper, two of Skilljar’s investors, gave the VC’s perspective on customer education. Doug was an investor in Marketo and compared Customer Education to where marketing automation was years ago. Marketing teams didn't have a seat at the table. They didn't have data to make their arguments. They hadn't gone digital. Because of digital marketing companies and practices, smart companies were able to think differently about their marketing functions. Today, Customer Education has an opportunity to do the same.Doug and Rajeev also talked about “replacement markets.” In their view, the old category of "Learning Management System," has fragmented into many new categories. Most relevant to us, one new category is the Customer Learning Platform.Doug mentioned that he likes to invest along the customer journey. He started by investing in sales enablement and marketing automation platforms, then tools for Customer Success reporting. But he notices a gap between the to
Episode 31: We spoke with Sandi Lin, co-founder & CEO at SkillJar. We discuss learning how to sell, the keys to retaining customers, and the secrets behind making great hires. --- Support this podcast: https://anchor.fm/besttechie/support
CLOSE.IO WOMEN IN SALES INTERVIEW SERIES blog.close.io/topic/women-in-sales Host: Rebecca Luo, Close.io Account Executive rebecca@close.io, @rebeccatluo Listen: iTunes, Soundcloud, & your favorite podcast app Watch: YouTube Heidi Grey is a Strategic Account Manager at Skilljar (https://www.skilljar.com/) and the founder/blogger of The Rogue Essentials (www.therogueessentials.com), a fashion and lifestyle blog focused on inspiring women to go outside of the norm to curate their own list of essentials. Her experience in sales, mobile attribution and fashion have all led her to launching and seeing success in her blog. Prior to Skilljar, Heidi worked as a Manager at Nordstrom, before moving to Sales & Account Management roles at AWB, Optify, and TUNE. Episode highlights: Heidi's unique measure of her blogging success How she's applied what she's learned in retail, mobile attribution, and technology to her blog How she balances her career with her side hustle, and dealing with burn out How to curate your essentials in your every aspect of life, in areas such as your style, career, creative endeavours, and community Heidi's definition of the modern woman and why she admires Sandi Lin, CEO of Skilljar
In this episode, listen in to Samuel Sunderaraj, VP of Sales at Skilljar. Check out the full transcription on our blog starting Mon. 6/4. Samuel will answer some great questions: What's the state of SAS sales? What does it look like today? And for folks that are either at the front lines or managing an SAS organization, what are the keys to making SAS sales work today? He'll also talk about how good sellers can actually be still at the forefront of the buying process, at the top of the buying process to provide that value. He'll share about the people side of growing a sales organization. It's one thing to put numbers in a spreadsheet and say, "Well, if we call this many people, convert this many deals, we'll hit our number," but you still have people that you're managing as part of that. Hear about the importance and some of the keys to building a sales organization, a high performing sales organization that also prioritizes the people within it. What about managing expectations? What about the boards objectives? What about the investor objectives? How do you manage that when you're in the middle and you're leading the sales organization, having to motivate the team, but also sort of set expectations from above? All this and a lot more! MORE ABOUT OUR GUEST: Samuel Sunderaraj has the following experience in sales management: Driving and initiating contact with senior decision-makers at Small To Enterprise Accounts (C-level) Scaling revenue from $0m to $30Million+ in ARR Revenue retention ($30M+) Building sales teams from 1 to 30+ Experience in building a successful sales organization from scratch, including recruiting, hiring, and developing compensation plans. Leading sales teams that are metrics driven & efficient Start-up advisor - Building high performance sales teams that are metrics focused and scaling for growth - Focus on customer & company success ("customers pay the bills") - Sales metrics execution - managing cost of opportunity acquisition while driving top line revenue - Territory and Market Optimization – executing to high conversions on the active funnel. - Creating Value = sales multiple - BOD Metrics & Analysis - Funding (Seed, Series A-C,) Learn more at Skilljar.com
Why do organizations invest in customer training initiatives? And what factors should decision makers consider when developing, delivering and measuring the business impact of customer training? Listen to The Talented Learning Show
This week, Aly talks with Linda Schwaber-Cohen, CSM at Skilljar. Linda discusses her approach to training and onboarding, explaining how to first approach training calls with new customers, the importance of data, and what you should be focusing on. This episode is perfect for anyone in CS who: - Wants to improve their training program or even start to create one. - Is looking to learn how to offer value in those early interactions. - Needs to prove the effectiveness of their training. Key Takeaways - Why content and delivery are so important. - What to focus on during training. - How to prove the effectiveness of training. - Scaling up and choosing the right tech stack. - How to create value from those first interactions. Resources: www.receptive.io/podcasts/churnitup/customer-training.html
Sandi is the CEO and Co-founder of Skilljar, an online training platform for businesses. Skilljar is enabling organizations around the world to deliver video-based courses. Prior to Skilljar, Sandi was a senior manager at Amazon.com, and is a graduate of Stanford and MIT.
Sandi is the CEO and Co-founder of Skilljar, an online training platform for businesses. Skilljar is enabling organizations around the world to deliver video-based courses. Prior to Skilljar, Sandi was a senior manager at Amazon.com, and is a graduate of Stanford and MIT.
The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix
Host Natalie Eckdahl provides a recap of episodes 57-60 with clips from each episode and key takeaways for your business as well as a few of her own favorite productivity tools and apps. Review for Episodes 57-60 Episode 57: Sarah Boyd of Simply Stylist Sarah Boyd is the founder and creative mind behindSimply Stylist; we like to think of her as our oh-so-chic captain. With years of experience in fashion PR under her belt, Sarah set out to start her own multi-service boutique agency in 2009 to connect the stylemakers she encountered on a daily basis with brands, events and other opportunities. Episode 58: Reshma Chamberlin of Muzio and B&C Designers Reshma Chamberlin dreamed of being an entrepreneur as soon as she started dreaming! She founded and runs B&C Designers, a boutique design firm that works to achieve their web, mobile and other design objectives. The firm has an unwavering passion for artistic conception and implementation. She focuses on strategy and finding creative solutions for your business, whether that is web, print or mobile! Episode 59: Sandi Lin of Skilljar Sandi Lin is the CEO and founder of Skilljar, which provides easy online course software for businesses. Prior to Skilljar, Sandi was a Senior Manager at Amazon.com in Seattle, where she helped launch and grow Fulfillment by Amazon and Amazon Local. She has an MBA from Stanford and 2 engineering degrees from MIT. Episode 60: Stacey Ferreira of MySocialCloud.com Stacey is an established tech entrepreneur, best known for co-founding MySocialCloud.com, an online password manager whose investors include Sir Richard Branson, Jerry Murdock, and Alex Welch. In 2013, she and her brother (and co-founder) sold their startup to Reputation.com, making Stacey one of the youngest (if not the youngest) female tech entrepreneur to ever make a successful exit of this nature. Now, she is working on building her next business, AdMoar.
The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix
Sandi Lin is the CEO and founder of Skilljar, which provides easy online course software for businesses. Prior to Skilljar, Sandi was a Senior Manager at Amazon.com in Seattle, where she helped launch and grow Fulfillment by Amazon and Amazon Local. She has an MBA from Stanford and 2 engineering degrees from MIT. The Skilljar team hails from Amazon.com, CreateSpace (BookSurge), Stanford, and MIT. Based in Seattle, they’re backed by leading investors including Innovation Endeavors and TechStars.