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Adam Avramescu, Vice President of Customer Education at Personio and co-host of the CELab Podcast, joins the show to share his thoughts on the evolving role of customer education in digital customer success. He and Alex dive into the challenges of content curation, scaling personalized experiences, and the growing importance of integrating education with broader customer experience strategies to drive engagement and advocacy.Chapters:00:04:04 - The love-hate relationship with social media 00:05:55 - Life as an expat in Amsterdam 00:07:10 - What "engagement" means in customer education 00:08:53 - Bringing teams together to scale CX 00:10:34 - Building a proper digital customer experience 00:12:14 - Adam's elevator pitch on digital CS 00:15:39 - The evolution of customer education 00:18:20 - Blurring lines between customer education and CS 00:21:18 - Curation vs. content overload in customer education 00:29:41 - The never-ending ROI debate in CE 00:34:18 - Digital programs and human touch in customer success 00:37:40 - Customer education and building advocacyEnjoy! I know I sure did…Adam's Linkedin: https://www.linkedin.com/in/adam-avramescu/Support the show+++++++++++++++++Like/Subscribe/Review:If you are getting value from the show, please follow/subscribe so that you don't miss an episode and consider leaving us a review. Website:For more information about the show or to get in touch, visit DigitalCustomerSuccess.com. Buy Alex a Cup of Coffee:This show runs exclusively on caffeine - and lots of it. If you like what we're, consider supporting our habit by buying us a cup of coffee: https://bmc.link/dcspThank you for all of your support!The Digital Customer Success Podcast is hosted by Alex Turkovic
What's the secret to effective customer education? On this episode of The Visual Lounge, Adam Avramescu, VP of Customer Education & Engagement at Personio, explains the principles behind his Customer Education Manifesto and how they can help your business reach positive outcomes for retention, expansion and lifetime value. Plus, he shares his route into the industry, how videos and images play a role in customer education and how to gauge success. Learning points from the episode include: 0:00 – Introduction 2:06 – Adam's first steps into customer education 5:22 – Success in customer education 10:09 – Using images and videos 13:19 – What is the Customer Education Manifesto? 21:01 – Customer education to help a business scale 27:43 – Speed over quality? 34:54 – Is it OK to keep things simple? 39:08 – Adam's Speed Round 44:53 – Final take 45:32 - Outro Important links and mentions: Connect with Adam on LinkedIn The Customer Education Manifesto ‘Customer Education' book Listen to the CELab podcast
What can I say? Dave Derington, co-host of the number one customer education podcast, CELab, has just joined ServiceRocket as director of customer education. We recorded this podcast on his first day. It's part of his onboarding. More about Dave:His podcast (with co-host, Adam Avramescu), CELab: https://customer.educationOn Linkedin: https://www.linkedin.com/in/derington/ Subscribe at helpingsells.substack.com
This week, Dave Darrington and Adam Avramescu of CELab joins us to discuss Customer Education in the Software Space.If you want to join the discussion with thousands of other customer success leaders, join Gain Grow Retain: http://gaingrowretain.com/This podcast is brought to you by Jay Nathan and Jeff Breunsbach...Jay Nathan LinkedInJeff Breunsbach LinkedIn
This week, Dave Darrington and Adam Avramescu of CELab joins us to discuss Customer Education in the Software Space. If you want to join the discussion with thousands of other customer success leaders, join Gain Grow Retain: http://gaingrowretain.com/ This podcast is brought to you by Jay Nathan and Jeff Breunsbach... Jay Nathan LinkedIn Jeff Breunsbach LinkedIn
In this episode we feature a fireside chat with Daniel Quick, Head of Customer Education at Asana. How can you really leverage what we’ve learned about game design and apply it to Education and Learning? ...
In this episode of our CEO Series, Adam speaks with Jonathan Anderson, Co-Founder and CEO of Candu on the Power of the User Interface in your Product Adoption journey.
In this episode we’re joined by Barry Kelly where he takes us on a journey from Default to Dynamic Measurement. Barry is the CEO and Co-founder of Thought Industries, the world’s leading B2B customer training platform...
We’re getting into the holiday season, which means it’s a chance for us to take some time with our families and reflect on the year. In fact, we may be reflecting on the entire decade....
In this episode we talk shop about In-Product Education. There are many tools out there on the market like AppCues, Pendo, WalkMe, and more. Is this the new LMS? Listen in and we’ll break it...
In this episode we share our experiences with one of the first “true” Customer Education events in our industry – Skilljar Connect 2019. Tune in to hear why this should be on your radar for...
In this episode, Adam and Dave recap their experiences with DevLearn 2019! For Customer Education Professionals, this is an interesting event to check out, so join us as we explain what you can expect and...
Adam Avramescu does Customer Education at the company, Checkr. Don't know what customer education is? Well, maybe you should invest in it. Adam truly advocates for the importance of customer education - it's seriously profitable, and it makes your customers stay and love you. So why not? Check out this week's episode of Product Love to learn more about it.
This episode is a rebroadcast of an interview hosted by Nikki Engel of Northpass with Adam Avramescu where Adam shares the tale of why you need a Customer Education program. If your company is on the fence about the value of a Customer Education program, make sure you share this episode with them!
This episode is a rebroadcast of an interview hosted by Nikki Engel of Northpass with Adam Avramescu where Adam shares the tale of why you need a Customer Education program. If your company is on the fence about the value of a Customer Education program, make sure you share this episode with them!
Adam Avramescu does Customer Education at the company, Checkr. Don't know what customer education is? Well, maybe you should invest in it. Adam truly advocates for the importance of customer education - it's seriously profitable, and it makes your customers stay and love you. So why not? Check out this week's episode of Product Love to learn more about it.
Adam Avramescu is back on the show for the third time to discuss his new book, Customer Education: Why Smart Companies Profit by Making Customers Smarter. Adam offers some important advice. If you are thinking about building a customer education function, Adam wants you to ask yourself, "What is your customer education charter?" This matters because education can make a direct contribution to any and all steps in the customer journey. And when you are starting out, you don't want to try to address everything. You want to pick one of the steps, then go make friends with the team that owns that step in the journey (for example, marketing or sales or customer success or support) and together define clearly how education can make a difference. We need to work more collaboratively in service of our customers. "Make friends with the teams that are actually out in front of customers," explains Adam. "If you don't, you don't have empathy for those teams or for the customers they serve." Effective customer education requires empathy. Learn more about Adam: Adam's book Adam on Linkedin Adam on Twitter Adam's first appearance on Helping Sells Radio (Episode 4) Adam's second appearance (with Dave Derington) on Helping Sells Radio (Episode 101) Get on the email list at helpingsells.substack.com
Customer Success has taken the world by storm. And customer education is a pillar of customer success, says Dave Derington, Director of User Enablement of Azuqua and Adam Avramescu, head of customer education and training at Checkr. Think about it. Customer success is all about figuring out how to keep customers happy and get them to use more of our products. If that is customer success in a nutshell, then Dave and Adam argue that customer education is the answer to those questions. Said another way. Education sells more product. It brings more customers back. It fosters loyalty. It gets customers excited about your product and your company. It builds community. Customer education cannot solve all of your problems, but it can set customers up for success. We also talked about Dave and Adam's new podcast CELab: Customer Education Labs. It focuses on customer education and their first episode is about how to get started with customer education. Here is a link to the first episode: CELab: https://customer.education/podcast/episode-1-getting-started-with-customer-education/ Get on the email list at helpingsells.substack.com
Welcome to the Pilot episode of CE Labs - the Customer Education Laboratory! This podcast series is devoted to you - The Customer Education pioneers out there - to share what we, and others have learned from hard-won experiences in the trenches of fledgling SaaS companies and tech startups. Maybe you’re a member of a Customer Success team realizing that you need to invest in Customer Education -- or that you have an interest in doing it yourself Perhaps you’re the first Customer Education hire at a growing company Maybe you’re part of the growing community of Customer Education Heroes. In this episode we introduce ourselves and our mission and begin challenging the assertion: “You don't need a customer education team until your company is mature". You need Customer Education earlier than you think. Starting Customer Education early in a business will help you scale customer adoption and growth. So you’re thinking about starting a Customer Education program? Increasingly, companies are investing in Customer Education programs at an earlier stage. Sometimes these programs support the company’s Customer Success or Marketing strategies. Sometimes it’s just because they realize their employees are spending so much time training that they should devote a full-time person to do the job. So if you’re the executive spinning up a Customer Education function, or you’re the first Customer Education person in-seat, how do you think about starting a team? In our first episode of CELab, the Customer Education Lab, Dave Derington and Adam Avramescu explore how mature your organization needs to be before investing in Customer Education. Our perspective is that most organizations start too late, which is why companies are now investing earlier and earlier. The organizations that invest in Customer Education earlier are able to scale. The escape from ad-hoc-atraz Many companies invest in Customer Education because they’ve been in “ad hoc hell” (or as we call it, ad-hoc-atraz) and find it hard to escape. Everyone in the organization, from CSMs to Project Managers to Support Reps, are doing their own version of training. They redesign and customize it every time. No two people use the same materials. Why do we do this? We’ve seen a few limiting beliefs that prevent organizations from escaping ad-hoc-atraz: We don’t have enough time. Everyone is busy and doesn’t have time to create or update standard materials. We’d argue that you don’t have enough time not to invest in standardized and scalable training. Your team is spending precious time answering the same questions, or delivering the same trainings, over and over. You can take this off their plates so they can focus on the issues that truly need custom solutions. We’re providing white-glove service by customizing everything. This usually isn’t true for startups. You’re doing what the customer wants, but not always what they need. This puts you in reactive mode where you’re taking orders, not partnering with your customers. My
This week Adam Avramescu, Head of Customer Education at Optimizely, joins Helping Sells Radio to discuss optimizing web experiences. A/B testing, Bloom’s Taxonomy, how to educate customers on a product they don’t actually have to use (perish the thought), and what’s happening at the Bay area Customer Education MeetUp. Get on the email list at helpingsells.substack.com
In March 2020, we are experiencing the world’s largest work from home “experiment”. In dark days of a global pandemic, how can Customer Education Professionals shine a little light? Join us as we share how...