Podcasts about engage your customer

AUTHORAuthor: Marketing Mogul Manual: Improve Your Marketing Brand by Derrick M. Guest, CEO of Griot's Roll Film Production & Services Inc. (February 2012)Author: I Built It But They Ain't Coming: The Marketing Mogul's Manual on How to Pursue, Date, and Engage Your Customer by Derrick M. Guest, CEO of Griot's Roll Film Production & Services Inc. (April 2014) Author: Opportunity Knocked Next Door: My American Dream to Becoming a Successful Man. A Memoir based on the life of Derrick M. Guest (August 2019)AUTHOR / PRODUCER / DIRECTOR / WRITER / PROFESSIONAL MARKETING TRAINER / VIDEO CONSULTANT / ON-LINE VIDEO MARKETING / PROFESSOR ASSISTANTChief Executive Officer & Founder of Griot's Roll Film Production & Services Inc. In-depth knowledge of all aspects of production & post-production services. Optimizing impact, design and match on-line video marketing communications styles to all mediums within specifications and needs of our clients. Raising organizations' profiles through branding and the production dissemination of quality video production and services on-line Social Media. Social media: https://www.instagram.com/derrick_m_guest/https://www.facebook.com/derrick.guest.5

  At least 19 / 20 marketing attempts completely miss their mark if you lead with features and benefits or talk about the logical reasons why customers and prospects should buy from you. 95%+ of decisions are 100% emotional. Speak to your best customers. Your best customers will tell you what you need to know to sell to other people just like them. The most important player in your story is your audience. Are you killing sales, alienating loyal customers and failing to identify gaps in your competitors' offering because you don't understand your customer? Alex Moscow is CEO of 9mmPR and an expert at auditing the stories in your head and translating the voice of your customer into powerful stories that make them the hero. He gets you noticed by editors and has helped clients grow 13,000% Martin Lucas, is a mathematical psychologist, CEO of Gap In The Matrix, and the world's foremost modeller of why human beings really make decision for consumer and high tech brands. Gap In The Matrix has a blue chip and tech scale up client base. One added £64m to their bottom line by changing 7 words in their copy! Paul Alexandrou, is an expert is making your audience central to your story developing your brand and taking your story from marketing into the boardroom. Brand codifies the soul of a company and allows you to differentiate in a crowded market. Story enables you to communicate it to your audience.Paul has helped take Kahoot! from start up to 70m daily users and 700m unique users through brand and story We explore the power of story to attract and keep top talent, the power of structure, word of mouth, build deliberately sharable narratives, creating #SocialArtefacts, how to use micro-nudges effectively and why they don't work when badly used. A veritable masterclass in the power of story, emotion and applied intelligence. Do your stories scream out for attention amongst all the noise? Are you preventing loyal customers from buying from you because you are letting ego get between you and their decision to buy? Are you forgetting the power of your internal story to have everyone in your business marching in lockstep? -- Useful resources you might want to check out #TheGrumbler newsletter: http://eepurl.com/gu2Yd1 Not for softies!   #TheInquisitorPodcast Podbean: marcuscauchi.podbean.com Spotify:  https://open.spotify.com/show/7C3pmVfHbwu84oZCqUQq81 Apple: https://podcasts.apple.com/gb/podcast/welcome-to-theinquisitor-podcast/id1341867086   #ScaleupsAndHypergrowthPodcast Podbean: scaleupsandhypergrowth.podbean.com Spotify: https://open.spotify.com/show/3t0Gge9e5XaB8REaqkiQ6u Apple: https://podcasts.apple.com/gb/podcast/scaleups-and-hypergrowth-podcast/id1508754065

AUTHOR / PRODUCER / DIRECTOR / WRITER / PROFESSIONAL MARKETING TRAINER / VIDEO CONSULTANT / ON-LINE VIDEO MARKETING / PROFESSOR ASSISTANT Chief Executive Officer & Founder of Griot’s Roll Film Production & Services Inc. In-depth knowledge of all aspects of production & post-production services. Optimizing impact, design and match on-line video marketing communications styles to all mediums within specifications and needs of our clients. Raising organizations’ profiles through branding and the production dissemination of quality video production and services on-line Social Media. AUTHOR Author: Marketing Mogul Manual: Improve Your Marketing Brand by Derrick M. Guest, CEO of Griot’s Roll Film Production & Services Inc. (February 2012) Author: I Built It But They Ain’t Coming: The Marketing Mogul’s Manual on How to Pursue, Date, and Engage Your Customer by Derrick M. Guest, CEO of Griot’s Roll Film Production & Services Inc. (April 2014) Author: Opportunity Knocked Next Door: My American Dream to Becoming a Successful Man. A Memoir based on the life of Derrick M. Guest (August 2019) ACHIEVEMENT SYNOPSIS ● Author of I built it But They Ain’t Coming: The Marketing Mogul’s Manual on How to Pursue Date, And Engage Your Customer. ● Author of Marketing Mogul Manual: Improve your Marketing Brand ● Own and operate video production, video marketing, video editing & video consulting company for over seven years. Certified with the New York New Jersey Minority Supplier Development Council, New York City Department of Small Business Services Inc. and the New York State Economic Development Corporation. ● Projects include: commercials, video teasers, video marketing, video production, video consulting and video editing in conjunction with city & state agencies, business owners, entrepreneurs and non-profit organizations. ● Significantly increase sales and strengthened brand position and awareness on many campaigns through the use of video marketing. Wrote and directed corporate imaging, marketing, information and training videos for multi-diverse companies and government organizations in New York State. ● Enhanced the creative culture of video production that resulted in an increase in new and repeat business. ● Communication focal point: overseeing the delivery of on-line video to websites, video channels to implement and develop on-line & off-line media strategies for a variety of companies. ● Producer, Writer of off-Broadway Play “Choices” for the Negro Ensemble Company PRINT MEDIA ACHIEVEMENTS New York Amsterdam News  (August 2006) “Griot’s Teaches Entrepreneurs to Promote Their Business” The Manhattan Times “New York Women’s Chambers Networking Event” Rolling Out Magazine “Griot’s Roll 1st Networking Seminar” Black Enterprise Magazine (May 2009) “Learn Cost Effective Ways to Run Their Business in These Hard Economic Times” - https://linktr.ee/nikimarieradio - October 12th, November 9th and all other events, click here: https://www.eventbrite.com/e/opportunity-knocked-next-door-book-signing-and-seminar-tickets-70617417597?utm-medium=discovery&utm-campaign=social&utm-content=attendeeshare&aff=escb&utm-source=cp&utm-term=eventcard --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/nikimarieradio/message Support this podcast: https://anchor.fm/nikimarieradio/support

“Stories are a fundamental part of who we are, but sometimes salespeople are reluctant to include them in their sales strategies. In this episode, we explore why personal stories are essential to your sales approach.”   Episode Overview In this episode, Bruce Scheer talks to Mike Adams about how to use your personal story to create meaningful connections with buyers and open the door to a sales friendship. Mike is the author of Seven Stories Every Salesperson Must Tell and the co-founder and CEO of The Story Leader, a sales consultancy which focuses on teaching sellers how to use stories to improve sales. With nearly 20 years in the industry, he has gained exceptional direct experience with the value of storytelling as a sales art, which he brings to today's show.   The Importance of your Personal Story for Engaging Buyers Storytelling is a fundamental part of our humanity. Stories are part of our everyday lives, from books and movies that influence our world to the tales we share among friends and family. Something so essential to our lives can also play a role in the way we approach sales. Indeed, as Mike Adams suggests, most salespeople remember the stories we've been told or have experienced over other minute details. In other words, stories are just as important in your personal life as they are in your sales. Unfortunately, many salespeople are resistant to changing their approaches. After all, they must deal with rejection as a possibility in sales, and the fear of rejection can make the idea of change seem untenable. However, if the first job of a salesperson is to connect with a potential client, then storytelling is a must-have tool for your sales toolbox. Stories help build friendships with clients, establish credibility and authority, and help drive sales conversations by showing how and why your company operates. They are also common features in the business world. Good salespeople regularly use personal stories, and many salespeople become CEOs or company founders. In fact, roughly 25% of CEOs began in sales. What can you do to incorporate personal stories into your sales conversations? First, let's take a quick look at the primary stories in sales.   What are the common story types in sales? According to Mike Adams, there are seven story types that every salesperson should know: Personal Stories explore how you got to where you are in sales, what you do, and why you're there that day. Key Staff Stories introduce a customer to another person in your organization to build that person's credibility before their sales meeting. Company Stories explore how your company was created and why it didn't fail. Insight Stories tap into an aspect of the customer or company that they didn't know. Success Stories explore a successful client's journey, with attention to how things were before they hired you, the challenges they faced, the action plan you devised, and the subsequent results. Value Stories discuss how one of your organization's leaders responded to a challenge or pressure while adhering to the values of the company. Teaching Stories address a seller's struggle to close a deal by providing them with a story about a similar situation and how it was resolved. We don't have the space to cover each of these in depth. Instead, we will focus on the importance of the personal story. However, if you'd like more information on each of these stories, we recommend you read Mike's book, Seven Stories Every Salesperson Must Tell. There is also a free sales course on The Story Leader, which serves as a companion to the book.   What is a personal story in sales, and why do they matter? Personal stories focus on your journey as a salesperson. They can establish how you became a salesperson, the route you took to get to the present, why you do what you do, and so on. They are also a way to tell a client that you are experienced without becoming a walking advertisement for yourself. Stories of this type often rely on anecdotes and a willingness to discuss the human qualities of the sales world. To put it another way, personal stories center vulnerability and honesty in a sales conversation. The goal of personal stories is to encourage an exchange of stories between sellers and customers. These exchanges can give you essential insight into how your clients think about their business or themselves. More importantly, the vulnerability of personal story exchanges builds trust and, ideally, friendship. Since customers and sellers tend not to trust one another, it is often difficult to create those meaningful connections. Personal stories change the relationship you have with a customer, which can help you break through the mistrust and formal nature of a sales conversation. Additionally, personal stories can result in three positive outcomes: The development of authentic connections that are human-to-human rather than brochure-to-brochure Reciprocation on the part of the customer The increased likelihood that clients will provide truthful responses to your questions All of these benefits can increase your sales. More importantly, these benefits build long-term relationships with your clients that are more productive for both sides. The stories and friendships you make during your career will also have lasting value.   What are some of the components of personal stories? Mike Adams suggests that most personal stories should meet the following criteria: 3 minutes or less of content Longer stories tend to include unnecessary details or wander. A 3-minute limitation forces you to create a tight, quick-moving narrative. Focused on 3-4 turning point events Turning point events help explain how you became a salesperson, what led you to become the person you are now, and what you do. They also help establish your credibility as a salesperson by demonstrating experience and history. When deciding on events, focus on the defining moments in your sales career. Personal stories must feature a sequence of related events A standard personal story presents turning point events in a linear and explicitly connected order. In other words, your story must go from A to B, from B to C, and so on. Always include dates and places Including dates and places allows the listener to place themselves in your story. Effectively, you give the listener details that will help them imagine where you were, what you saw, etc. You want your listener to experience you and to know what it is like to be you for a few minutes. Don't focus only on success Personal stories are meant to be personal. Nobody is perfect. Including events of failure gives the listener an incentive to reciprocate your vulnerability, which can create stronger personal connections with customers. Remember that engaging stories are not a simple list of events. There must be a natural flow from one thing to the next. Consider mapping your story and writing down the explicit connections between each moment. Doing so will help you visualize your personal story and streamline the narrative.   What holds sellers back from incorporating personal stories into their sales strategies? Fear. Sellers often fear that customers don't want to hear their stories, perhaps because they are a waste of time or customers want to get down to business. However, Mike Adams argues that sellers should put themselves in the shoes of their customers. From a customer's perspective, you're just a person who intends to talk about your products. They don't know you or know why they should trust you with their business. However, sellers must start the personal conversations that can cut through a customer's latent distrust. Personal stories can break the ice and make a real difference in your sales conversations. All we can suggest is that you try! If you're interested in hearing Mike's in-depth analysis of Bruce's personal story, make  sure to listen to the podcast!   Key Takeaways: Storytelling is a powerful human quality. Stories are part of our everyday lives and impact our world. In sales, they are essential for building stronger and long-lasting relationships with your clients, which provide numerous benefits for you on a personal and professional level. Personal stories can help salespeople break through the initial trust barrier with customers. These types of stories introduce vulnerability into the conversation, which can often build trust and friendship with your customers. Ideally, your customers will respond with their own stories, leading to long-term relationships that are beneficial for all involved. We all must learn to beat back the fear of rejection and vulnerability that comes with using personal stories in our sales conversations. One way to do this is to place yourself in the shoes of your customers and consider how they view a sales conversation. You'll see the value of using personal stories to break the ice!   Resources: Mike's Links: Seven Stories Every Salesperson Must Tell Mike's sales firm, TheStoryLeader.com Mike's online training programs Mike's YouTube Channel on Storytelling Follow Mike on twitter @MikeAdamsSales Connect with Mike on Linkedin Additional Resources: Let's Get Real or Let's Not Play by Mahan Khalsa and Randy Illig For More Great Content Don't forget to subscribe, rate, and review this show on Apple Podcasts. Here's a cool short video that shows you how to do this. Your feedback is greatly appreciated and will help me promote the show to others who will benefit from the insights provided by my guests. Credits Audio Editing and Production by ChirpSound Show Notes and Additional Writing by Shaun Duke from The Duke of Editing

David talks with Kevin Lund, author of the book Conversation Marketing, How to Be Relevant and Engage Your Customer by Talking Human, about the language of wine marketing and selling directly to consumers. Each of us sees more than 5,000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new Read More The post Episode #492 – Conversation Marketing with Kevin Lund appeared first on .

This solo episode is a shout-out to fellow authors, podcasters, and tea drinkers! A comment on my first book on tea, “knocked” me down for a bit. I am back up now, contemplating on how I will find the “first, ten” and the smallest viable audience.   Show notes: 00 Just in Time for a Break 00 Karin Hoegh 01 Martin Lindeskog’s author page on Amazon 01 The Perfect Cuppa - Tea Sketches podcast 02 Carin Ridenius 02 Presentation (Skills) in Plain English podcast 03 Seth Godin on The Tim Ferriss Show 03 Audible - EGO NetCast 03 ThIs Marketing: You Can't Be Seen Until You Learn to See by Seth Godin 03 Conversation Marketing: How to Be Relevant and Engage Your Customer by Speaking Human by Kevin Lund 04 Boss Jock / Backpack Studio app 04 Tim Sinclair - Ringr 04 Colin Gray - Alitu 04 Haiku Deck 05 Podcast conference ("Kommunikation med podcast”) in Stockholm, Sweden   This episode (6 minutes) was recorded on November 4, 2018, by podcaster, Martin Lindeskog, with Boss Jock Studio app, lavalier microphone provided by Podconsult's boutique, and SnapRecorder portable recording booth. Post-production through Auphonic. Bumper and jingle by Jim Jonsson, JTunes Productions. Undersigned drank Yellow Label black tea blend by Lipton.

This solo episode is a shout-out to fellow authors, podcasters, and tea drinkers! A comment on my first book on tea, “knocked” me down for a bit. I am back up now, contemplating on how I will find the “first, ten” and the smallest viable audience.   Show notes: 00 Just in Time for a Break 00 Karin Hoegh 01 Martin Lindeskog’s author page on Amazon 01 The Perfect Cuppa - Tea Sketches podcast 02 Carina Ridenius 02 Presentation (Skills) in Plain English podcast 03 Seth Godin on The Tim Ferriss Show 03 Audible - EGO NetCast 03 This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin 03 Conversation Marketing: How to Be Relevant and Engage Your Customer by Speaking Human by Kevin Lund 04 Boss Jock / Backpack Studio app 04 Tim Sinclair - Ringr 04 Colin Gray - Alitu 04 Haiku Deck 05 Podcast conference ("Kommunikation med podcast”) in Stockholm, Sweden   This episode (6 minutes) was recorded on November 4, 2018, by podcaster, Martin Lindeskog, with Boss Jock Studio app, lavalier microphone provided by Podconsult's boutique, and SnapRecorder portable recording booth. Post-production through Auphonic. Bumper and jingle by Jim Jonsson, JTunes Productions. Undersigned drank Yellow Label black tea blend by Lipton.

There are plenty of things that make us angry, even outraged. Some of the things that make us feel this way are important and others we should just let pass by, but somehow our reaction is often reversed. What does it take for us to channel this outrage better? How do we begin to set a different tone?Watch Stephen Colbert interview Bill O’Reilley on The Late Show, February 9, 2016.Further reading:Why Am I So Angry? from WebMDThe Psychology of Outrage in the Political World from Psychology TodayParker Molloy’s 5 things the media does to manufacture outrage at Medium.com7 Ways to Engage Your Customer’s Reptilian Brain at NeuroScienceMarketing.com

Do you walk your clients thru the proposal in person?  Do you take the opportunity to make a positive unforgettable impression?  Terry walks thru the approach on how not to just present but engage your customer during the proposal process. 

I BUILT IT, But They Ain't Coming: The Marketing Mogul's Manual on How to Pursue, Date, and Engage Your Customer! The Interview. Discover why you will want read and digest new release by one of Harlem's own, Derrick M. Guest, CEO of Griot’s Roll Film Production & Services Inc. and author of the Marketing Mogul Manual A Guide to Improving Your Marketing Brand! Influencer Eula Guest is our interviewee. As Chief Operating Officer & Co-Founder of Griot’s Roll Film Production & Services Inc, Eula will give us an inside view of how the book came to be and its value for you. A tenacious networker with an influential network, Eula is results oriented and has in-depth experience with all aspects of integrated marketing; on-line, offline, and social media. "I Built It, But They Ain't Coming, breaks down complex marketing concepts and relates them to real life situations, setting this book apart from other business books. Small businesses finally have a book that speaks to them." -Terrie M. Williams, Best Selling Author "A street-smart, well-focused marketing book." -Wendi Caplan-Carroll, Area Director, Northeastern USA Constant Contact GET YOUR COPY HERE Griot’s Roll Film Production & Services Inc