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“ The future is unwritten — the more I work with AI, the more I see opportunity for more human connection - a tool to get me out of the drudge-work - to sitting down and listening to people.”Marc Stoiber is a creative director and strategist who reinvents leading brands for a living — his work has been recognized by virtually every international industry award for advertising and design. While Executive Creative Director at Grey - a leading creative agency - Marc helped P&G brand team turn around the iconic Mr. Clean brand. Marc's writing on on brand innovation has been featured by TED, the Huffington Post, Fast Company, GreenBiz and Sustainable Life Media. You can learn more about Marc's work at BrandsInvestorsLove.com or MarcStoiber.com. Marc joined friend of the pod Bob Gilbreath for a fascinating conversation on how he's building a one-person strategy+creative agency…with the help of an army of AIs. You'll enjoy this candid conversation - full of practical stories - about how one entrepreneur is using AI as a creative wingman, looking at the future of work through an augmentation lens, and embracing our inner cluelessness.This conversation is from P&G Alum Bob Gilbreath's podcast & newsletter “The Workaround” — Bob is a repeat startup founder with two exits. Bob's stories and conversations — from a career in tech startups and corporate innovation — are here to make you think, smile, and discover a shortcut to success or a trap to avoid. You can subscribe at behearty.substack.comThis is a feature of an Alumni Leader's frequently published thought leadership. Got an idea for a future “Learnings from Leaders” episode - reach out at pgalumpod@gmail.com
The biggest part of branding is figuring out the promise that you make to a consumer and the expectation they have, this is almost every single time, the first place where an entrepreneur screws it up.In this episode, Marc and I talk about the first three principles from his book, Brand DIY, including how important it is for entrepreneurs to have a conversation with their potential customers; staking a claim in your consumer's brain through a positioning statement and weaving that perfect story to connect with your audience and sell your product. Follow me on Instagram: https://www.instagram.com/yvonneivanescu/Visit my website: https://yvonneivanescu.com/
Marc Stoiber, brand expert extraordinaire, joins me for a conversation about category creation, the collective wisdom of online communities, and the karma of enlightened self interest. If you haven't yet joined Marc's BrandDIY Facebook group, then what are you waiting for? Seriously, just do it now: www.brandDIYgroup.com
Have you wondered how to get marketing and sales to play nice together? Well, Marc brought his A-game on this one and we talk about his experience working with sales from the branding side as well as his recent transition into the business development world for his own business. Some powerful ideas here you can apply to your own marketing and sales worlds. About Marc Stoiber: For over 30 years, I’ve helped everyone from global packaged goods giants to local upstarts create brands that are simple, and outperform. I started as a writer in Hong Kong, became a creative director in Germany, was part of the Palmer Jarvis team that won Agency of The Year 4 years straight, ran the creative output of DDB Toronto, and was National Creative Director at Grey as we went from #40 to #9 on the national creative scorecard in under 3 years. An entrepreneur at heart, I then started Change, an agency that made sustainability sexy. I successfully sold Change after 5 years, and became a consultant. Frankly, I liked working directly with CEO’s of SME’s – something that wasn’t easy to do in a conventional agency setting.Learn more at https://marcstoiber.com/brand-diy
In this episode, Lance and Marc Stoiber talk about the importance of pushing past your zone of comfort. By sustaining a certain level of discomfort in everything you do, you start to have an affinity toward innovation and unfamiliar territories. He further talks about physical needs and that the less stuff you have, the freer you are.Marc Stoiber started a career in advertising agency in Hong Kong, Germany, Vancouver, Toronto as writer and creative director. He then left the mainstream advertising to start an ad agency focused on making sustainability sexy. After five years and plenty of hard knocks, he sold the agency and struck out on his own as a consultant. Today he helps CEOs of rising companies express their unique selling proposition and turn it into profit. Marc tells listeners: “Everyone has the capacity to be nimble, most of us never give ourselves the opportunity. Try stuff that will take your into the worry-zone. It helps you question.”In this episode, you will learn:Why Marc aims to make sustainability sexyThe perils of hyper consumptionThe pros of forcing yourself to be uncomfortableThe less stuff you have, the freer you areConnect with Marc Stoiber:Follow Marc on Facebook, Twitter, and LinkedInVisit his websiteConnect with Lance:Subscribe on Messenger to get the latest episodes and tips straight to your inbox! Connect with Lance on Facebook, Instagram, or LinkedIn. About University of Adversity PodcastLearn how to overcome failure and tragedy, while becoming your best self with the University of Adversity podcast. Join your host Lance Essihos as he interviews successful individuals that have fought the hard battles to overcome life’s obstacles. Lance started the University of Adversity podcast after overcoming his own adversities shared in episode 01. Join him and thousands of other entrepreneurs in learning how to use Adversity as a fuel to ignite your inner flame and live the life you have always desired. Tune in weekly for a dose of positivity, strength, and real-life practical advice to achieve your life goals.Support the show (https://www.lanceessihos.com/)
Two experts in the area of helping organizations building their business give advice. Kevin O’Nell is an executive, entrepreneur, and product development leader with over 15 years’ experience in market strategy, clie Love the show? Subscribe, rate, review, and share! Here’s How » Join the Take The Lead community today: Dr. DianeHamilton.com Dr. Diane Hamilton […]
Two experts in the area of helping organizations building their business give advice. Kevin O’Nell is an executive, entrepreneur, and product development leader with over 15 years’ experience in market strategy, clie Love the show? Subscribe, rate, review, and share! Here’s How » Join the Take The Lead community today: Dr. DianeHamilton.com Dr. Diane Hamilton Facebook Dr. Diane Hamilton Twitter Dr. Diane Hamilton LinkedIn Dr. Diane Hamilton YouTube Dr. Diane Hamilton Instagram
Two experts in the area of helping organizations building their business give advice. Kevin O’Nell is an executive, entrepreneur, and product development leader with over 15 years’ experience in market strategy, clie Love the show? Subscribe, rate, review, and share! Here’s How » Join the Take The Lead community today: Dr. DianeHamilton.com Dr. Diane Hamilton Facebook Dr. Diane Hamilton Twitter Dr. Diane Hamilton LinkedIn Dr. Diane Hamilton YouTube Dr. Diane Hamilton Instagram
What is your brand? If you are into marketing, media or are and entrepreneur or business owner, you are going to love this week's episode. If you aren't, I think you will still love it, perhaps even more. You might even think “brand? I don't think that way, I'm not a brand”. As you will soon find out from my guest, another way of asking the same question might be “what is your purpose?” or “what is your story?”. Meet brand strategist, entrepreneur and author Marc Stoiber. Marc works with clients to future-proof their brands. His book caught my eye – Didn't See It Coming explores advertising and brands following the implosion of the Mad Men era and the rise of social media and sustainability. Marc got his start in advertising towards the end of this era when as he puts it, it was about product differentiation through “smoke and mirrors.” The reality now is very different. There is a lot of content and indeed noise about products and brands and it means that authenticity and sustainability are more important than ever. Marc and I have a fabulous conversation that covers: Branding and its origins; The Mad Men era of advertising and its demise; Purpose, meaning and authenticity in brands; Sustainability and green businesses; Patagonia as an example of an authentic brand; Social media and its impact on advertising and branding; Trust (or lack thereof) in major corporates; The Gig Economy; Millennials; loads more! Show notes: Marc's website – https://www.marcstoiber.com/; Marc on Linkedin – https://www.linkedin.com/in/marcstoiber/ Marc on Twitter – https://twitter.com/marcstoiber Marc on Facebook – https://www.facebook.com/MarcStoiber/ Marc's book Didn't See It Coming Patagonia Backed by Baehr and Loomis And But Therefore: Randy Olson and the Art of Science Storytelling The Hero's Journey by Joseph Campbell Your Ultimate Speech ______ Did you like what you heard? Subscribe to the All Things Risk podcast, leave a rating or review, and share it on social media: Subscribe and/or leave a rating and review on: iTunes: http://apple.co/1PjLmKh Subscribe on Stitcher: http://www.stitcher.com/podcast/all-things-risk/the-all-things-risk-podcast Subscribe on Soundcloud: https://soundcloud.com/ben-cattaneo Follow the podcast on Twitter: https://twitter.com/RiskThings Drop us a note: allthingsrisk@gmail.com Visit: www.allthingsrisk.co.uk – and find all episodes and ways to subscribe
On the Brand Storytelling podcast, we talk with Marc Stoiber, CEO and Founder of Your Ultimate Speech and author of The DIY Brand Build Guide. We chat about exploring new and creative paths to audiences in 2017 and how brands will be switching up their strategies to incorporate the latest trends. Your Ultimate Speech empowers busy CEOs and thought leaders to deliver insightful and engaging keynote presentations, no matter the audience.
Marc Stoiber, author of "The DIY Brand Build Guide" has great stories, simple truths and ... a great sense of humor. His international experience, willingness to help others and his creativity made for one of the most lively interviews we have conducted to date. Learn about his book, his process, and how he makes things SIMPLE. (Which, by the way... is not EASY to do...)
Marc Stoiber is on a mission to make speeches and presentations interesting and engaging. Marc has a rich history in advertising and has won numerous awards for his work with all sorts of brands including local brands as well as huge multi-national ones. We talk about the evolution of marketing and advertising in the digital age and why TED-style speeches have become such a pop-culture phenomenon.